Podcasts about Buyology

Send us a textIn the episode about "Buyology," we explore the world of neuromarketing and consumer behavior. We delve into Martin Lindstrom's book "Buyology: Truth and Lies About Why We Buy" to uncover the subconscious influences that drive purchasing decisions. The discussion focuses on how emotions, rituals, and sensory triggers impact buying habits without consumers' conscious awareness. The episode features key experiments and findings from the book to show how brands use these insights to create more effective marketing strategies. Through engaging examples and expert commentary, listeners gain a deeper understanding of the psychological forces at play in the marketplace and learn how to become more mindful consumers.في هذه الحلقة حول كتاب Buyology، نتعمق في عالم التسويق العصبي وسلوك المستهلك، مستكشفين كيف تؤثر العوامل اللاواعية على قرارات الشراء. تتركز المناقشة حول الأفكار المستمدة من كتاب مارتن ليندستروم Buyology: Truth and Lies About Why We Buy، الذي يكشف الدوافع الخفية وراء اختيارات المستهلكين. نستعرض كيف تؤثر العوامل مثل العواطف والطقوس والمحفزات الحسية على عادات الشراء، غالبًا دون وعي المستهلك. تسلط الحلقة الضوء على التجارب والنتائج الرئيسية من الكتاب، موضحة كيف تستفيد العلامات التجارية من هذه الرؤى لصياغة استراتيجيات تسويقية أكثر فعالية. من خلال أمثلة مشوقة وتعليقات من الخبراء، يحصل المستمعون على فهم أعمق للقوى النفسية التي تؤثر في السوق وكيف يمكنهم أن يصبحوا مستهلكين أكثر وعيًا. Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

Resumen corto del libro “Buyology: Verdades Y Mentiras De Por Qué Compramos” escrito por Martin Lindstrom, perfecto para recordar conceptos clave rápidamente y ponerlos en práctica en tu negocio.Lee libros sin límites con Kindle Unlimited. Prueba Gratis: https://borjagiron.com/kindleunlimitedCompra el libro en Amazon con descuento: https://amzn.to/3KBAvSzLa mejor estrategia de Marketing de la historia: https://borjagiron.com/estrategia-marketing/Resumen completo en texto y PDF para descargar desde https://borjagiron.com/resumen-libro-buyology-martin-lindstrom/Bienvenido al Podcast “Grandes aprendizajes”.El Podcast en el que resumo los mejores libros del mercado sacando sus mayores aprendizajes.Y es que, la mayoría de los libros añaden textos y más textos para rellenar, que no aportan ni sirven de nada y que te hacen perder cientos de horas de tu tiempo.Yo hago el trabajo sucio leyendo cientos de libros y sacando los aprendizajes que más nos pueden ayudar en la vida para contártelos en el menor tiempo posible y yendo directo al grano.Hoy te traigo un resumen con los mayores aprendizajes del libro “Buyology: Verdades Y Mentiras De Por Qué Compramos” escrito por Martin Lindstrom.Recuerda que puedes escuchar el resto de mis Podcasts y suscribirte a mi Newsletter Privada desde https://borjagiron.comNo te olvides de agradecer este audio dejando un comentario y un like o compartiéndolo con un amigo. Imagina que te ha costado 100€ pero que has accedido gratis a este audio.Ahora sí, vamos con los aprendizajes del libro “Buyology: Verdades Y Mentiras De Por Qué Compramos” escrito por Martin Lindstrom.En el libro, gracias al neuromarketing y el estudio del cerebro con distintos experimentos, usando máquinas de resonancia magnética, veremos por qué compramos y cómo lo hacemos a nivel subconsciente.ATENTO: Ten en cuenta que nuestra mente inconsciente controla nuestros pensamientos y por tanto nuestras decisiones de compra.Los 5 aprendizajes más importantes del libro son:1: La publicidad por emplazamiento, es decir, los productos que vemos dentro de películas, series o programas de tv, no funcionan en muchos casos.2: Es mucho más poderoso a la hora de vender el uso de aromas y sonidos que cualquier logotipo.3: Sigue existiendo publicidad subliminal y funcionando.4: Las principales religiones del mundo siguen incidiendo en nuestros comportamientos de compra y cada vez más.5: El sexo en la publicidad no funciona en muchos casos.This content is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship and research. Fair Use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. I do not own the original content. All rights and credit go to its rightful owners. No copyright infringement intended.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/grandes-aprendizajes--5720587/support.

Resumen del libro “Buyology: Verdades Y Mentiras De Por Qué Compramos” escrito por Martin Lindstrom.Lee libros sin límites con Kindle Unlimited. Prueba Gratis: https://borjagiron.com/kindleunlimitedCompra el libro en Amazon con descuento: https://amzn.to/3KBAvSzLa mejor estrategia de Marketing de la historia: https://borjagiron.com/estrategia-marketing/Resumen completo en texto y PDF para descargar desde https://borjagiron.com/resumen-libro-buyology-martin-lindstrom/Bienvenido al Podcast “Grandes aprendizajes”.El Podcast en el que resumo los mejores libros del mercado sacando sus mayores aprendizajes. Y es que, la mayoría de los libros añaden textos y más textos para rellenar, que no aportan ni sirven de nada y que te hacen perder cientos de horas de tu tiempo.Yo hago el trabajo sucio leyendo cientos de libros y sacando los aprendizajes que más nos pueden ayudar en la vida para contártelos en el menor tiempo posible y yendo directo al grano. Hoy te traigo un resumen con los mayores aprendizajes del libro “Buyology: Verdades Y Mentiras De Por Qué Compramos” escrito por Martin Lindstrom.Recuerda que puedes escuchar el resto de mis Podcasts y suscribirte a mi Newsletter Privada desde https://borjagiron.comNo te olvides de agradecer este audio dejando un comentario y un like o compartiéndolo con un amigo. Imagina que te ha costado 100€ pero que has accedido gratis a este audio.Ahora sí, vamos con los aprendizajes del libro “Buyology: Verdades Y Mentiras De Por Qué Compramos” escrito por Martin Lindstrom.En el libro, gracias al neuromarketing y el estudio del cerebro con distintos experimentos, usando máquinas de resonancia magnética, veremos por qué compramos y cómo lo hacemos a nivel subconsciente. ATENTO: Ten en cuenta que nuestra mente inconsciente controla nuestros pensamientos y por tanto nuestras decisiones de compra.Los 5 aprendizajes más importantes del libro son: 1: La publicidad por emplazamiento, es decir, los productos que vemos dentro de películas, series o programas de tv, no funcionan en muchos casos.2: Es mucho más poderoso a la hora de vender el uso de aromas y sonidos que cualquier logotipo. 3: Sigue existiendo publicidad subliminal y funcionando.4: Las principales religiones del mundo siguen incidiendo en nuestros comportamientos de compra y cada vez más.5: El sexo en la publicidad no funciona en muchos casos.This content is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship and research. Fair Use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. I do not own the original content. All rights and credit go to its rightful owners. No copyright infringement intended.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/grandes-aprendizajes--5720587/support.

This week's guest on The CMO Podcast is Melissa Hobley, the Global Chief Marketing Officer of Tinder–you know: swipe right, swipe left. Seriously, Tinder is a behemoth; it's the #1 dating app in the world with 2 billion swipes a day, 20 million matches a day, and a presence in 190 countries. And with revenue in the $2 billion range, Tinder is the largest name in the Match Group's portfolio of 40 brands. Melissa has worked as the global marketing officer for Tinder since August 2022; she was previously the top marketer at OKCupid for five years. After graduating from Fordham University, Melissa began her career as a publicist in media and entertainment before pivoting into consulting with Buyology. Later, Walgreens came calling, and she spent four years at the giant retailer as VP of Marketing. After a brief stint at a startup, Melissa joined the Match Group as CMO at OKCupid in 2017. Tune in for a colorful, radiant and ebullient conversation with a CMO who swipes right on love, creativity and community.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chapter 1 What's Brandwashed Book by Martin Lindstrom"Brandwashed" is a book written by Martin Lindstrom, a branding expert who delves into the world of marketing and consumer psychology. In the book, Lindstrom explores how advertisers and marketers use various techniques to manipulate consumers into buying products or services. He discusses how branding has become a powerful force in shaping our perceptions and behaviors, and highlights the strategies used to create and maintain brand loyalty. Lindstrom also reveals some of the darker tactics employed by companies to influence consumer behavior, such as subliminal messaging and product placement. Overall, "Brandwashed" exposes the hidden influences behind the products we buy and encourages readers to be more aware and critical of marketing tactics in order to make more informed decisions as consumers.Chapter 2 Is Brandwashed Book A Good Book"Brandwashed" by Martin Lindstrom is a highly acclaimed book that explores the tactics and techniques used by marketers to influence consumer behavior. It sheds light on the ways in which companies manipulate consumers and shape their perceptions of specific brands. The book offers valuable insights into the world of marketing and advertising, and provides readers with a better understanding of how they might be influenced without even realizing it. Overall, "Brandwashed" is considered to be a thought-provoking and engaging read for anyone interested in consumer behavior, marketing, and advertising. It is definitely worth checking out if you want to learn more about the strategies employed by brands to sway consumer decisions.Chapter 3 Brandwashed Book by Martin Lindstrom Summary"Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy" by Martin Lindstrom is a revealing look at the tactics that companies use to influence and manipulate consumers into purchasing their products. Lindstrom delves into the world of marketing and advertising, examining the subtle ways in which companies exploit our emotions, desires, and fears to make us believe that we need their products.The book discusses the use of sensory branding, subliminal messaging, and other psychological techniques to create a strong emotional connection between consumers and brands. Lindstrom also explores the impact of social media, celebrity endorsements, and other forms of influence on our purchasing decisions.Through real-life examples and case studies, Lindstrom demonstrates how companies tap into our unconscious minds to shape our beliefs and behaviors. He argues that consumers need to become more aware of these manipulative tactics in order to make more informed decisions about the products they choose to buy.Overall, "Brandwashed" provides a thought-provoking and eye-opening look at the hidden world of marketing and advertising, and encourages readers to think critically about the messages they are being bombarded with on a daily basis. Chapter 4 Brandwashed Book AuthorMartin Lindstrom is a Danish author, consultant, and public speaker who specializes in branding, consumer behavior, and marketing. He released the book "Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy" in 2011. Some of Lindstrom's other books include "Buyology: Truth and Lies About Why We Buy" (2008), "Small Data: The Tiny Clues that Uncover Huge Trends" (2016), and "Brand Sense: Sensory Secrets Behind the Stuff We Buy" (2005). Among Lindstrom's books, "Buyology" received the most critical acclaim and has been cited as one of the best in...

Why do you buy what you buy? What is your relationship with money?Meet Tonya White!Tonya is a Financial Educator and Coach. She works individuals, professionals and families to reach their full potential. She works with clients to design and implement strategies to reach their financial goals in alignment with their values and what matters most.On this episode, Tonya explains the concept of Buyology and how we need to be careful of how we communicate about money.Key Points:- what belief systems do you have about money?- how was money communicated to you as a child?- how do you communicate with others about money?- using BUYOLOGY to craft a solution-based service / product- how to use Codebreaker AI- women vs men when it comes to messaging about money- creating messaging when there is information overload- choosing your niche- the SANDWICH Generation- does money really change who you at your core?...and so much more!Connect with Tonya:Website: https://tonya360.comAdditional Resources:"Quick Start Guide to Creating a Successful Mindset" by Tonya WhiteListen to the Podcast, subscribe, leave a rating and a review:Apple: Spotify: YouTube: https://www.youtube.com/watch?v=BCwzfOmdzQc

Welcome to another exciting episode of Scratch, where we had  the pleasure of hosting the brilliant Martin Lindstrom, a Marketing Expert and Author hailing from Lindstrom Company. Martin's reputation precedes him, known for his influential works including "Buyology," "Small Data," and "The Ministry of Common Sense."But that's not all; Martin's influence extends far beyond the pages of his books. As the founder and chairman of Lindstrom Company, he leads a pioneering branding and culture transformation firm that operates across five continents and in over 30 countries. Over the years, he has been the go-to consultant for the crème de la crème of Fortune 100 companies, helping them navigate the ever-evolving landscape of branding and culture.Together, Eric and Martin dive into the world of marketing, exploring the delicate balance between creativity and data-driven science. Martin underlines the crucial role of putting consumers at the heart of your strategy to build a powerful brand. He also highlights the hurdles that creativity encounters in today's ever-evolving marketing landscape.Additionally, Martin shares valuable insights into the role of a Chief Marketing Officer (CMO) in the intricate web of today's business world. Throughout the episode, there's a strong emphasis on the profound impact you can make in the world by aligning your work with a greater purpose. We really enjoyed recording this one, and are sure that you'll find Martin's insights and perspectives truly enlightening. Mentioned in the show:

In this episode, Dr. Michelli delves into the captivating world of neuromarketing, specifically focusing on Martin Lindstrom's seminal book, "Buyology: Truth and Lies about Why We Buy". In this episode, Dr. Michelli interprets Lindstrom's comprehensive research into customer behavior, branding, and neuromarketing, unearthing the powerful interplay between sensory engagement and emotional connection in shaping customer experiences. Drawing upon Lindstrom's profound insights, Dr. Michelli discusses the emotional resonance of iconic brands, the imperative to engage all senses in marketing strategies, and the effectiveness of sexual imagery in advertising. Dr. Michelli further provides actionable insights on how to apply these principles in any business. He walks through the process of integrating sensory stimuli at all customer touchpoints, optimizing current sensory elements to elicit the desired emotional response, and the necessity to declutter sensory input to prevent overwhelming customers. Moreover, he underscores the importance of extending emotional engagement with customers beyond the transaction point. This approach, he notes, doesn't only deepen customer loyalty, but also drives repeat business and customer referrals. An infographic on this episode's content can be found at josephmichelli.com/blog. To connect with Dr. Michelli for a discussion on how you can incorporate neuromarketing and sensory engagement principles in your customer journey, please visit josephmichelli.com/contact. Don't forget to share this enriching episode or subscribe to Customer Experience University, available wherever you listen to your podcasts. Here's to elevating your business through enhanced customer experiences!  

Кто-то считает, что поведение человека непредсказуемо. Кто-то, например, классические экономисты, настаивают на том, что оно подчиняется четким законам рациональности. А поведенческие экономисты не согласны ни с теми, ни с другими — они знают, что поведение человека нерационально, но эту нерациональность можно предсказать.В новом выпуске разбираемся в том, что такое поведенческая экономика, и в том, как она может помочь маркетологу, вместе с Анной Солодухиной, доцентом МГУ, приглашённым преподавателем университетов Сорбонна и Монпелье. 01:02 — Что такое поведенческая экономика03:16 — Можно ли предсказать поведение человека05:01 — На чём основаны принципы поведенческой экономики12:31 — Что делать с опросами, если люди сами не могут предсказать своё поведение17:06 — Насколько открытия поведенческой экономики универсальны21:48 — Как изменяются поведенческие модели25:12 — Как пол, возраст и гендер влияют на поведение человека30:50 — Какую роль поколенческие различия играют в поведении человека38:19 — Как маркетологу применить поведенческую экономику на практике45:47 — Как обычному человеку защититься от уловок маркетологов, использующих поведенческую экономику51:03 — Что почитать, чтобы разобраться в поведенческой экономике

Self-confessed contrarian thinker and provocateur since childhood, Martin Lindstrom is an international branding expert and one of the world's leading authorities on the metaverse. Here he joins Geoff Tuff of Deloitte and Des Dearlove of Thinkers50 in a fascinating conversation about branding as an emotional construct, the power of small data, and lying on a bed of Lego.In the 1990s, Lindstrom pioneered how to build brands on the internet and has since coined terms such as clicks & mortar, contextual marketing, and texting. He has published eight New York Times and Wall Street Journal bestsellers, including Buyology (2008), Small Data (2017), and The Ministry of Common Sense (2021).In 2022, Lindstrom launched the “Engineering our Dreams” project – a $22,000,000 metaverse experiment, with the multi-pronged purposes of understanding human behavior, the role of businesses, brands, work environments, and ethical standards in virtual worlds. Co-founder of several multi-billion-dollar startups, including YellowPages.com and Hitwise, Lindstrom is a Thinkers50 Ranked Thinker, listed by TIME magazine as one of the world's 100 most influential people, and named by LinkedIn as 2021's most influential business thinker in the USA. He is the founder and chairman of Lindstrom Company.This podcast is part of an ongoing series of interviews with executives. The executives' participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

As a small business owner, have you ever wondered that the competition is tough and there are many people offering similar products or services? Realtor Yun Tong shared her business journey and explained what has made her very successful. Some of the useful tips she gave are - Be open to learn - take certifications and specialize in your field. Read! For example she learnt the truth and lies about why we buy from reading the book Buyology. Rather than looking for sales, look for ways to serve others and business will come to you. Network - we all have so many needs and if as a business owner you know good like minded professionals, you can help others and gain trust. 

Martin Lindstrom is the founder and chairman of Lindstrom Company, a global branding & culture transformation firm, operating across five continents and more than 30 countries. He sits down with Dan Pontefract on Leadership NOW to discuss common sense (or the lack of it) in our organizations, in addition to other threads including corporate culture and all things 'corporate nonsense.' TIME Magazine has named Lindstrom one of the “World's 100 Most Influential People,” and for three years running, Thinkers50, has selected Lindstrom to be among the world's top 50 business thinkers. Among the companies he advises are Burger King, Lowes, Boar's Head, Beverly Hills Hotels, Pepsi, Nestle and Google. Lindstrom is the author of seven books including several New York Times bestsellers that have been translated into 60 languages. The Wall-Street Journal praised his book Brand Sense as “one of the five best marketing books ever published,” and his book Small Data as “revolutionary,” and TIME called his book Buyology “a breakthrough in branding.” His latest book is The Ministry of COMMON SENSE: HOW TO ELIMINATE BUREAUCRATIC RED TAPE, BAD EXCUSES, AND CORPORATE BS. Visit http://www.danpontefract.com for more information about Dan and the Leadership NOW program. Visit https://www.martinlindstrom.com/ for more information about Martin Lindstrom.

OkCupid CMO Melissa Hobley joins us for our very first episode to help answer the question: Does moral capital lead to business capital? As a leading expert on brand-building, Melissa Hobley has a reputation for marrying powerful brand marketing with data-driven digital advertising, in bold and breakthrough ways that jumpstart brands and create measurable value. Melissa is currently the Global Chief Marketing Officer at OkCupid, one of the largest dating apps in the world. As the first CMO at OkCupid, She has made the brand famous for its message of inclusion and progressive advertising. Prior to OkCupid, Melissa was the VP Marketing for Walgreens, and CMO of Buyology. Melissa also happens to be a client of Mekanism, and together we've created some amazing, progressive work that has moved the needle for OkCupid's business. Brought to you by Mekanism

Associer sa boisson (bières, cidres, spiritueux en tous genres) à des rituels de consommation peut être particulièrement puissant. Tel le long service d'une Guinness parfaite, la tranche de citron vert dans le goulot d'une Corona, un café Calva après le repas, un cidre sur glace, une pinte et un shot (le fameux boilermaker)... Dans cet épisode, on fait le tour de quelques-uns de ces "rituels" qui accompagnent les moments de consommation et peuvent les rendre particulièrement mémorables, ou mieux : en être les synonymes.

Membahas tentang buku yang ditulis oleh Martin Lindstrom. Buku ini banyak membahas tentang neuromarketing atau apa yang terjadi didalam pikiran manusia ketika ada proses pembelian sebuah barang. Di buku ini juga akan menjelaskan tentang kenapa sebuah iklan pemasaran bisa gagal dan berhasil dan bagaimana seharusnya kita menarik hati pelanggan kita secara tidak langsung dan tanpa ia sadari. Ingin tau seperti apa menariknya? silahkan disimak. semoga bermanfaat. --- Support this podcast: https://anchor.fm/tentangbuku/support

On this week's Remarkable People podcast: Martin Lindstrom. Martin is the founder and chairman of Lindstrom Company, a global branding & culture transformation firm, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People,” and for three years running, Thinkers50, has selected Lindstrom to be among the world’s top 50 business thinkers. Among the companies he advises are Burger King, Lowes, Boar’s Head, Beverly Hills Hotels, Pepsi, Nestle and Google. Lindstrom is the author of seven books including several New York Times bestsellers that have been translated into 60 languages. The Wall-Street Journal praised his book Brand Sense as “one of the five best marketing books ever published,” and his book Small Data as “revolutionary,” and TIME called his book Buyology “a breakthrough in branding.”

Whether you can feel it happening or not, we are losing our grip on our creative mind and the stakes are high. Today’s conversation features the author and creativity expert, Martin Lindstrom. Martin has written seven New York Times bestsellers and is a frequent contributor to HBR, NBC, Fast Company and named by TIME Magazine as one of the 100 most influential people in the world. His writings, along with his creative consulting practice, have landed him as one of the top creative business minds in the world today. In our conversation, Martin discusses his new book: The Ministry of Common Sense. He also shares with us how he rescued his own creative mind and how you can do the same. Learn more about Martin Lindstrom: https://www.martinlindstrom.com/ Book: The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS https://amzn.to/3ezwSvI For more Imagine a Place, please visit: https://ofs.com/imagine-a-place

Welcome to episode #771 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #771 - Host: Mitch Joel. When I first started getting interested in being a professional marketer, the work of Martin Lindstrom was always front and center... and for a good reason. Martin Lindstrom one of the world’s leading brand and culture transformation experts. Time Magazine called him one of the “World’s 100 Most Influential People.” He's also been on the Thinkers50 list for more than few years. Martin continues to be an in-demand public speaker, and has authored seven bestselling books that have been translated into 60 languages (if you have not checked out Brand Sense, Buy-ology, Small Data, and his latest, The Ministry of Common Sense, you definitely should). Martin is still a marketing expert, but has been expanding his thought leadership into the truism that business needs much more common sense, a lot less bureaucracy, red tape, and corporate mumbo jumbo. His work is both thoughtful and humorous. And, after reading his latest, you will be constantly asking yourself, “what happened to common sense?” Enjoy the conversation... Running time: 55:46. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Martin Lindstrom. The Ministry of Common Sense. Brand Sense. Buy-ology. Small Data. Follow Martin on Linkedin. Follow Martin on Instagram. Follow Martin on Twitter. This week's music: David Usher 'St. Lawrence River'.

¡Qué interesante! ¡Neurociencia y neuromarketing aplicado para videógrafos y creadores audiovisuales! Si quieres aprender por qué es tan importante todo lo que aparece en tu encuadre, los colores, los lugares, la mirada, los gestos, la iluminación... debes seguir investigando esta vía. Ya verás que tus trabajos cobran otra dimensión enorme que te harán atraer mucho mejores resultados CURSO Neuromarketing Visual GUO+: https://bit.ly/3r7KCmI Masterclass gratuita online por Alanis el 10 de Marzo a las 19:00 (Hora de Madrid). https://mastrpro.com/registro-videomarketing-emprendedores Canal de Alanis: http://bit.ly/3dZGdyh IG de Neurovideo: https://bit.ly/3sG3NUR   Buyology: https://amzn.to/383h0PJ Neuroventas: https://amzn.to/3c7Np9h Todos somos clientes: https://amzn.to/307qqoQ Brainfluence: https://amzn.to/384aVTk El código de la persuasión: https://amzn.to/3b7wPH1 

Welcome to the The Voice of Retail , I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.In this episode I'm in Zurich with best selling author and retail visionary Martin Lindstrom, talking about his latest book The Ministry of Common Sense -How to eliminate Bureaucratic red tape, bad excuses, and corporate BS”.  We talk in depth in a wide ranging conversation how the systems and technologies designed to free us continue to vex us with unintended consequences, and what to do about itMartin Lindstrom is the founder and chairman of Lindstrom Company, the world's leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World's 100 Most Influential People”. And for three years running, Thinkers50, the world's premier ranking resource of business icons, has selected Lindstrom to be among the world's top 50 business thinkers. Lindstrom is a high profile speaker and author of 7 New York Times best-selling books, translated into 60 languages. His book Brand Sense was critically acclaimed by The Wall Street Journal as “one of the five best marketing books ever published”, Small Data was praised as “revolutionary” and TIME Magazine wrote this about Buyology: “a breakthrough in branding”. Let's listen in********Thanks for tuning into today's episode of The Voice of Retail.  Be sure to subscribe to the podcast so you don't miss out on the latest episodes, industry news, and insights. If you enjoyed  this episode please consider leaving a rating and review, as it really helps us grow so that we can continue getting amazing guests on the show.I'm your host Michael LeBlanc, President of M.E. LeBlanc & Company, and if you're looking for more content, or want to chat  follow me on LinkedIn, or visit my website meleblanc.co!Until next time, stay safe and have a great week! 

Carol Stanley is a Communication Specialist and Certified and Licensed Trainer in the BANKCODE methodology, a personality profiling system scientifically proven to predict buying behavior and increase your revenue.Crack your own personality code (for free) and learn all about why you make the decisions that you do.https://crackmycode.com/clstanley

Martin Lindstrom is the founder and chairman of Lindstrom Company, a global branding & culture transformation firm, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the "World's 100 Most Influential People," and for five years running, Thinkers50, has selected Lindstrom to be among the world's top 50 business thinkers. Among the companies he advises are Burger King, Lowes, Boar's Head, Beverly Hills Hotels, Pepsi, Nestle and Google. Lindstrom is the author of seven books including several New York Times bestsellers that have been translated into 60 languages. The Wall-Street Journal praised his book Brand Sense as "one of the five best marketing books ever published," and his book Small Data as "revolutionary," and TIME called his book Buyology "a breakthrough in branding." Lindstrom's much anticipated new book, The Ministry Of Common Sense is all about eliminating bureaucratic red tape, bad excuses, and corporate bullshit - just the kind of thing I love to talk about here on Future Squared. Show Notes: Get the book: https://amzn.to/3pKQotM Website: Martinlindstrom.com --- Join me on Clubhouse: @steveglaveski  www.nofilter.media  Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0 Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud Twitter: twitter.com/steveglaveski Instagram: instagram.com/@thesteveglaveski Future Squared: futuresquared.xyz Steve Glaveski: steveglaveski.com Medium: medium.com/@steveglaveski Steve's book: employeetoentrepreneur.io NEW Facebook group:facebook.com/groups/futuresquared/ Watch on YouTube: bit.ly/2N77FLx

Conversation with Martin Lindstrom, a marketing legend, one of TIME magazine's “World's 100 Most Influential People;” author of several New York Times and Wall Street Journal best-selling books including his newest, “The Ministry of Common Sense.”

Our companies are slow to change, failing to adapt to the rapid evolutions in their markets. Why is this, and how can we change it? Martin Lindstrom has proven to be one of the most impactful commentators and consultants on business change, working with some of the world's largest brands and producing best-selling books like Brand Sense, Buyology, and Small Data. His new book, The Ministry of Common Sense comes out this month and tackles the issue of bureaucracy, how it strangles innovation, and how we cut through it. You can find out more about Martin, his work, and his books, at https://martinlindstrom.com.

Our guest today is Martin Lindstrom, best-selling author and branding and culture guru. Time Magazine calls him one of the 100 World's Most Influential People. He's got an important and timely, brand new book out called The Ministry of Common Sense: How To Eliminate Bureaucratic Red Tape, Bad Excuses And Corporate Bullshit. We have a captivating conversation and Martin sheds light on some very eye opening ideas, like why empathy is dying and what we can do about it, why common sense has eroded and what we can do about that too. There’s going to be fascinating things like how Botox is hurting the relationships between mothers and babies, why Netflix has a bizarre hugging policy, the impact of women driving in Saudi Arabia and a lot more. Listen closely for Martin's theory on why some people get a lot more opportunities in life than others. It's quite fascinating. Bio: Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People”. And for three years running, Thinkers50, the world’s premier ranking resource of business icons, has selected Lindstrom to be among the world’s top 50 business thinkers. Lindstrom is a high profile speaker and author of 7 New York Times best-selling books, translated into 60 languages. His book Brand Sense was critically acclaimed by The Wall Street Journal as “one of the five best marketing books ever published”, Small Data was praised as “revolutionary” and TIME Magazine wrote this about Buyology: “a breakthrough in branding”. Links: Website: Martin Linkdstrom Book: The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

Our guest today is Martin Lindstrom, best-selling author and branding and culture guru. Time Magazine calls him one of the 100 World's Most Influential People. He's got an important and timely, brand new book out called The Ministry of Common Sense: How To Eliminate Bureaucratic Red Tape, Bad Excuses And Corporate Bullshit. We have a captivating conversation and Martin sheds light on some very eye opening ideas, like why empathy is dying and what we can do about it, why common sense has eroded and what we can do about that too. There’s going to be fascinating things like how Botox is hurting the relationships between mothers and babies, why Netflix has a bizarre hugging policy, the impact of women driving in Saudi Arabia and a lot more. Listen closely for Martin's theory on why some people get a lot more opportunities in life than others. It's quite fascinating. Bio: Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People”. And for three years running, Thinkers50, the world’s premier ranking resource of business icons, has selected Lindstrom to be among the world’s top 50 business thinkers. Lindstrom is a high profile speaker and author of 7 New York Times best-selling books, translated into 60 languages. His book Brand Sense was critically acclaimed by The Wall Street Journal as “one of the five best marketing books ever published”, Small Data was praised as “revolutionary” and TIME Magazine wrote this about Buyology: “a breakthrough in branding”. Links: Website: Martin Linkdstrom Book: The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

"I was 12 when lego sued me, then they offered me a job", says Martin Lindstrom Martin humanises marketing and product development like no one else on earth. He spends time in hundreds of homes, observing thousands of people interacting with products on behalf of his global clients. He is passionate about making the user experience the best it can possibly be. Renowned globally as the foremost authority on #CustomerExperience he is author of #Buyology, #Small Data, #BrandSense, #BrandWashed, #BrandChild and his forthcoming book, #TheMinistryOfCommonSense. We dig into the human psyche, buyer behaviour, why products fail, why sellers and marketers fail, and what it takes to become a keen observer of the human condition by taking note of the small data. Contact Martin via linkedin.com/in/lindstromcompany Websites MartinLindstrom.com  (MartinLindstrom.com website) martinlindstrom.com/ministry-of-commonsense/  (Check out my latest book) Twitter: MartinLindstrom     --   To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi

| marketing sensorial - quando eles nos enganam | saber nadar - afinal viemos da água | apátrida - quando ter mais é ter menos Sugestões: O dilema das redes sociais - um documentário cada vez mais atual Leitura monoautor: Buyology - ciência do Neuromarketing, Martin Lindstorm Brandwashed, Martin Lindstorm Brandsense, Martin Lindstorm Eric Moussambani - o espírito olímpico reencontrado.

We use communication in every day life and in all sort of situations and even if we don't realize it, we have all presented something at some point in our lives. But if you start paying attention to this and want to improve your skills, Luminița comes to your help with her YouTube channel. We talked for hours (literally) about all sort of things, from traveling solo, her experience as a Free Walking Tour Guide (maybe the second one in Chisinau and the first one in Innsbruck), her TEDx Talk, to an in-depth talk about her channel and also about aerial silk, that I never heard about before, but that looks absolutely beautiful! (and hard!) She has kindly recommended these useful sources as well: Books 1."The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't" by Carmine Gallo; " 2. "Captivate" by Vanessa Van Edwards; 3. "Stray reflections" de Jawad Mian (for mindset) or "Buyology" by Martin Lindstrom YouTube Channels Luminița Florea's channel of course! ... for New Perspectives and General Knowledge 1. Vice 2. Vice Life/Broadly 3. Jubilee Narrowed down to Communication: 1. Vanessa Van Edwards; 2. Charisma on Demand; 3. Sunny Lenarduzzi You can find Luminita on Instagram (@luminitaflorea_). Luminita's picture was taken from her social media. You can find me on Instagram as well (@moldovan.abroad or @daniela.c.paintings) and on my website www.moldovanabroad.com. If you would like to support my work, you can buy my art or book a commission (email me daniela.c.paintings@gmail.com or instagram DM @daniela.c.paintings) or you can browse these products with my art printed on (@feeling.arty). If you would like to donate any amount to support my podcast, you can find me on Patreon (https://www.patreon.com/moldovanabroad), PayPal (danielacantir@yahoo.com) or Revolut (contact me for details).

Martin Lindstrom is a New York Times bestselling author of seven books including Buyology, Small Data, and his upcoming book--The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS (Jan 2021). Martin is the founder and Chairman of Lindstrom Company, a global branding and culture transformation firm working with Fortune 100 companies in more than 30 countries. He has advised companies such as Mattel, Pepsi, Burger King and Google. Martin has been ranked on the Thinkers50 list for 3 years in a row and TIME Magazine named him one of the “World’s 100 Most Influential people”. This episode is brought to you by Cisco. Nearly overnight, the entire world has found itself adapting to a new way of working. The future of work requires a modern approach to collaboration – helping people securely connect wherever they work, while staying safe and being productive. Cisco is shaping this path forward. Visit https://bit.ly/webexfow  to learn more. Have you ever had to deal with rules or guidelines at work that don’t really make sense? Have you ever had a great idea for your organization that would save time or money only to have the idea killed as it went up the corporate command chain? I’m sure we’ve all experienced this bureaucratic red tape in our careers and this is exactly what Martin is trying to combat. He is trying to bring common sense back into the workplace.  How innovation is killed For the past 20 years, Martin has been working with companies to transform their brand and corporate culture. And what he found was that every company has an immune system that works as a defense mechanism for change.  He says, “Companies have it (the immune system) because as soon as they migrate from being a small startup company to become a real serious bureaucracy, what happens is that people are protecting what they already have. And through that, they create processes and compliance and rules and guidelines. And all that becomes almost an invisible straight jacket, which is almost sucking the oxygen out of the room in terms of innovation and transformation.” He gave an example of something he experienced while working with McDonald’s many years ago. The company had come to Martin to help reinvent the happy meal. Martin and his team came up with a great concept of redesigning the meal to be healthy, but fun. They realized that in order for kids to eat healthy there had to be a narrative that made the food cool, fun and exciting. They came up with a story where the broccoli was the bushes in the forest, and the tomatoes and the cucumbers were tools and weapons in the story along with all of the other food. They tested this on kids and they loved it. Parents loved it. The McDonald’s franchisees loved it. So McDonald’s gave the green light to pilot the idea across Europe. After two years the company went to launch the new happy meal and guess what it was? The old happy meal food with an apple added.  After that experience Martin realized he needed to understand the “immune system” and actually address the lack of common sense that happens with bureaucratic red tape and corporate command chains. Since then they have actually hired psychologists to join the team at the Lindstrom Company.  Why companies need to think like entrepreneurs So what can companies do to start removing the red tape and stop killing innovation? Martin says they need to go back to the concept of entrepreneurship. One key trait entrepreneurs have is they see the world through the eyes of a customer or a consumer, they don’t see things through the eyes of a business person. Usually the reason an entrepreneur is starting a new business or service is to fill a gap they experienced so they are the consumer. They have felt the pain or frustration on the consumer side, so they know how to make the experience great for others. But what happens over time is the company grows and the entrepreneur starts getting nervous about others stealing their idea or that some of their 3000+ employees will mess up the company brand or philosophy. That’s when the safety net comes in, in the form of rules, regulations, policies, etc...And slowly the company starts seeing the world from the inside out instead of the outside in. This is when the common sense starts fading away.  As Martin shares, “When you lose a sense of common sense it is quite often because you lose contact with the consumer, the customer. Really the people who are paying your salary, and you need to reconnect with the real world. And most companies today believe that they’re doing that through data, they believe that the spreadsheets and all these statistics and research studies are telling them the truth. But the reality is, there's one little thing missing. And that thing is empathy. The ability to put yourself in the shoes of another person and feel what that person is feeling. And as soon as that happens, it's almost like you're resetting the whole mindset. And that's where common sense is coming back.” The six roadblocks to common sense In Martin’s new book he lays out six of the most common roadblocks to common sense. They are: Bad customer experience--The company is not feeling the pain the customer feels so no one inside the company acts on behalf of customers to fix problems. The way to fix this is through empathy--finding ways to put yourself in your customer’s shoes.   Politics--There are two issues in this roadblock. First not knowing what other people in other departments or divisions are feeling and not caring. And the second issue is the KPIs that are not aligned.  Technology--Technology is a wonderful thing, but there are always multiple issues with it throughout the day that can be a time waster and it can build frustration. We spend around 15% of our day fixing tech issues. It can be a tool or a weapon Meetings and PowerPoints--Not only do we have too many meetings, but almost everyone is multitasking in them and the culture most companies have created around meetings is toxic. They run over, everyone has their own agenda, people are trying to show off instead of be productive. We cannot be productive if we spend all our time responding to emails and sitting in meetings.  Rules, regulations, and policies--There are a lot of rules, regulations and policies inside of organizations that just don’t make sense. We have to be able to question rules and eliminate them if they are not reasonable.  Compliance and Legal--A lot of times people in this function of the company say no just for the sake of saying no. When this function has too much power, it can destroy your company and how it evolves. You have to have the right balance between keeping the company safe and secure, but also they have to be service minded and remember that any rules put in place should be sensible and be for the best of everyone involved.  How do we get back to common sense? We have all probably experienced at least one of the six roadblocks, if not all six. So how do we start moving our organizations back to common sense? Martin’s advice is, “First of all, acknowledge there is an issue. Number two, map down what the issues are. And the best way you can do that is to look around in your office everyday, take photos and map this down. Then the third thing is then to categorize it. The fourth thing is to create a whole new business model around it. So you actually are both earning money while you're fixing the problem at the same time. And the fifth issue I would suggest, is really to celebrate this whole thing internally.” Why should we celebrate internally? A lot of times we want to change, but we don’t dare to. He gives an example of a group of chickens he had that were kept in individual cages for 6 months and then the cage doors were opened for them one day. They all went out the door of their cage for 30 seconds and then went straight back to the cages. So in order to get them to come out he had to put corn in front of their individual cages and each time he would put the corn further and further outside the cage.  Martin says, “That little piece of corn just outside the chicken case, I call a 90 day intervention. These are short lived, very quick changes you make in the organization. And what you do is whenever you succeed, you're celebrating that throughout the organization. And the celebration is really important, because if you celebrate when picking up the first corn, all the other chickens are looking around, and they feel Wow, I want to feel that too. And it kind of justifies or verifies, or at least it somehow tells the world this is the right thing. And it changes the culture as a consequence of that. And if you continue having these small wins, time after time, certainly it's solidified the fact that we are on the right path. And that's where you have a transformation of a culture happening. So really what I'm saying here is it's super important for you not to just have these long term goals and talk about what's happening five years from now is the goal still fine. But you have to break it down to small bite sized things and celebrate it every time. And I think the key problem in organizations today is that companies are setting those small goals sometimes, but they're not celebrating the success of them, the victories, and that's just as important as fulfilling them.”

Author Martin Lindstrom returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "Small Data: The Tiny Clues That Uncover Huge Trends," world-renowned business and culture transformation expert Martin Lindstrom joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Sydney, Australia, his new pocketbook "Buyology for a Coronavirus World," the effect of social media and movies on the pandemic response, and his next book. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/martin-lindstrom

Analizamos la nueva publicación de Martin Lindstrom "Buyology in a Coronavirus World", que nos habla de los miedos que se están generando en estos tiempos de pandemia y que pueden hacer marcas y emprendedores para afrontar el nuevo mercado. Disponible en Youtube, Spotify y Itunes Síguenos en www.ptp.pe

He is the founder and chairman of the world’s leading brand & culture transformation group, operating across five continents and in more than 30 countries. For three years running, Thinkers50, the world’s premier ranking resource of business icons, has selected him to be among the world’s top 50 business thinkers. He is the author of 7 New York Times best-selling books, translated into 60 languages. His book Brand Sense was critically acclaimed by The Wall Street Journal as “one of the five best marketing books ever published”, Small Data was praised as “revolutionary” and TIME Magazine wrote this about Buyology: “a breakthrough in branding”. Join me on this episode of the Curve Benders Podcast on the Future of Brands, with one of TIME Magazine “World’s 100 Most Influential People," Martin Lindstrom. Don't forget, I turn the show notes from past podcasts into more in-depth articles, including links to multiple resources on the topic, so check them out on our website at NourGroup.com/blog. --- Send in a voice message: https://anchor.fm/david-nour/message

Do you want more free audiobook summaries like this? Download our app for free at QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Discover the truth and lies about why we buy. Think about your last shopping trip. Did you go to the grocery store? The mall? Perhaps you purchased a few things online. Think about the items you purchased; more importantly, think about why you purchased them. Can you even remember? What was the rationale behind your purchase? If you’re like most people, you can likely admit that your purchase was a gut-level decision you probably can’t explain. So what motivated you to buy it? Throughout Buyology, you’ll learn the science behind why we make purchases and even why we prefer some brands over others, like Pepsi vs. Coke or Apple vs. Samsung. You’ll find that science reveals that our brains are incredibly complex and companies have long tried to understand our buying habits to sell us their products. However, many companies have gotten it all wrong. In fact, neuromarketing has revealed some surprising facts about advertising. For instance, sex doesn’t actually sell and antismoking ads make smokers want to smoke even more. So if you’re looking to produce a marketing strategy that sells or if you simply want to control your impulse purchases, keep reading to find out how neuromarketing has changed the way marketing will be done forever.

The Power of Habit เขียนโดย Charles Duhigg.The 80/20 Principle เขียนโดย Richard Koch .What I wish I knew when I was 20 เขียนโดย Tina Seelig :.Ingenius โดย Tina Seeling : .ความสำเร็จไม่มีข้อยกเว้น เขียนโดย ดร. สุรินทร์ พิศสุวรรณ : .Train your brain for success : โดย Roger Seip. The lean startup : โดน Eric Ries . The Pumpkin Plan โดย Mike Michalowicz .What get you here won’t get you there โดย Marshall Goldsmith .The long tail โดย Chris Anderson .Steal like an artist โดย Austin Kleon .Rework โดย Jason Fried & David Heinemeier .Winning at Innovation โดย Philip Kotler .What women want โดย Paco Underhill .Disrupt : Luke William .Brand Gap โดย Martin Neumeier .Buyology โดย Martin Lindstrom .The power of focus โดย Jack Canfield / Mark Hansen/ Les Hewitt.The art of war for Executives โดย Donald G Krause .Inferno โดย Dante Alichieri

Do you know the ten things to form any following? Today Riley shares something he recently read in a book entitled Buyology regarding the ten pillars that make any brand, religion, or group of following. He explains each of the ten pillars, uses examples, elaborates on how they are connected, how it will empower your path towards creating a life of significance, and more. Riley hopes you found value in this episode that will propel some aspect of your life. If you enjoyed this episode, please subscribe wherever you listened along with leaving a review to assist in enabling others to hear this episode. Sign up for CrowdQuestion free and follow The Moore You Know Podcast to ask Riley questions surrounding what was discussed. Along with that, don't forget to follow Riley @RileyRM4Tech as well as The Moore You Know Podcast @MooreYouKnowPod and comment & share clips for a chance to win monthly sweepstakes. #PropelWithPodcasting

¿Quieres saber por qué compran tus clientes? Te invito a adentrarte en el mundo del neuromarketing con «Buyology» de Martin Lindstrom.

¿Quieres saber por qué compran tus clientes? Te invito a adentrarte en el mundo del neuromarketing con «Buyology» de Martin Lindstrom.

¿Quieres saber por qué compran tus clientes? Te invito a adentrarte en el mundo del neuromarketing con «Buyology» de Martin Lindstrom.

Conversation with Martin Lindstrom, a marketing legend, one of TIME magazine's “World's 100 Most Influential People;” one of the Top 50 thought leaders in the world; the author of several New York Times and Wall Street Journal best-selling books, including “Buyology,” “Brandwashed,” and “Small Data;” and he is a trusted brand-and-innovation advisor and expert who works with many of the Fortune 100 including McDonald's, Pepsi, American Express, Microsoft, Disney, and more

o Andrea Swensen is the author of The Breakover and the founder of The Millionaire Sales Mastery System. She helps entrepreneurs & business owners find & retain their dream clients and close even more deals faster by speaking & selling in their customers language. In this episode, we talk about the science of Buyology, why customers buy and how we can serve them even more. Complimentary gift for you today at - www.mybankcode.com/successstrategies --- Support this podcast: https://anchor.fm/makeyourbigimpact/support

[00:00:03] Hey everyone. This is Lynn Vartan and you're listening to the apex hour on SUU's Thunder ninety one point one in this show you get more personal time with the guests who visit Southern Utah University from all over. Learning more about their stories and opinions beyond their presentations on stage. We will also give you some new music to listen to and hope to turn you on to new genres. You can find us here every Thursday at 3:00 p.m. on the web at suu.edu/apex or email us at suuapex@icloud.com. But for now. Welcome to this week's show here Thunder ninety one point one [00:00:50] Hi everyone. So this is Lynn Vartan and I am still in Los Angeles so that means this is another best of show. It's actually spring break on campus. But never fear. I have some clips for you. We're going to start with Emily Graslie the great scientist and YouTube sensation who was on campus in February. Listen in. Here you go. [00:01:11] I Want to start by kind of spending this first bit talking about how you came to be who you are today which is such a great story and I know you talked a little bit about it earlier but if you could kind of give us another version of that painter turned scientist story. I would love to hear it. Yeah. So I won't go into all of the details but essentially I was studying landscape painting at the University of Montana in Missoula. [00:01:37] I enrolled in 2007 and for the first about three years that I was there was really heavily focused on landscape painting as my as my source of inspiration and what I was going to do my senior thesis project on for my BFA. And it wasn't until I learned about the campus Zoological Museum which is known as the Philip Allwright Zoological Museum that I really started to turn my attention toward why these museums exist why these research collections are a part of a campus like that who they serve what their role is and then how I could become involved in. So essentially I turned my last semester of college into an internship where I could draw the specimens within the collection and then just gradually became more and more involved in the day to day operations of the museum learning about how the specimens were cataloged and organized but also how how he obtained them you know what research projects they were associated with. And then I was volunteering the preparation lab to actually help process and prepare some of these specimens for the research collection which was a pretty interesting experience going from you know just landscape painting to you know dissecting roadkill for Montana Fish Wildlife and Parks. Did it ever gross you out because I mean I know some people I mean you came from a painting background so maybe it's the cause I know you also grew up on a farm or near farmland that did it ever. Gross You Out. I think it's just been more of a morbid fascination more than anything. Especially when you know a lot of the gross out factor associated with things like specimen preparation. It's more of like a cultural stigma than it is like a natural thing so. [00:03:26] So what we've learned through the program that I do now my YouTube show the brain scoop is actually the younger the viewers are the less biased they have toward these sort of things. It's more of like a cultural and societal pressure that we put on kids girls especially once they're past the age of 8 or 9 to really enforce that gross factor. Don't touch that or that's nasty. Like a lot of the natural inquisitiveness is kind of stifled and so you know once I started learning about the value of these research collections and how I could contribute to growing them and making having a small role in a significant scientific discovery it just. I mean yes sometimes it smells kind of bad and you're dealing with like gross hydrogen peroxide and dealings overkilled but if you can get a sight all those things get really interesting. Yeah. I mean did you did you learn the process. I mean I didn't mean to initially start talking about dissection so much but I'm kind of fascinated by it as the day goes on. Did you have to learn like the exact procedures because it's very tough. I mean that's very step by step right. Or mean how did all that knowledge come. Did somebody show you. Did you read it. Yeah. So so I started volunteering in this museum after I did my internship. I graduated from college and I kept volunteering in the museum and it was a friend of mine who introduced me to the collection who was actually one of the first people to help train me in specimen preparation. [00:04:57] And it happened because the day she showed me to this research collection which I should also clarify. This museum does not have public exhibits purely behind the scenes 24000 specimens mostly northern Rocky Mount Rocky Mountain mammals and birds and and so there was a number of Montana natural heritage projects and Fish and Wildlife projects that they would collect about your specimens and then deposit them in this museum for preparation and volunteers who were part of the wildlife bio programs or the ecology programs at the University Montana would help prepare them. And so she was one of these volunteers in the prep lab and she brought me in. We walked into the prep lab and she handed me this Ziploc bag that had like a soggy mouse in it. The mouse the mouse story the mouse story with the label this informational label about where it was collected when what time of year what the habitat was like the sex of the animal. And this was all part of a larger study looking at the distribution of rodents across western Montana to see at what point of elevation they were occurring. And if that that point of elevation was changing were they going higher you know due to climate change impacting the average median average temperatures of the northern Rocky Mountains. Anyway she hands me this this western jumping mouse Zappa’s princeps is the scientific name and she she asked Do you want to prepare this. And I said Oh no. you know me I deal with paint brushes like this is not my thing. And she's like No I’ll teach you how to do it. [00:06:32] She's like you know did you ever take homework in middle school and I was like yeah she's like you know you do a sewing project where you stitch things together. And I was like yeah she's a guest the same thing. And I was like that remains to be seen but OK. But she walked me through the process of making the first incision and separating the skin from the muscle tissue and removing the bones in a specific order. And you know after about 30 minutes I had I had skin this mammal and had the body separated from the rest of it from the tide. And then you create a little armature out of cotton and wire and a little small dowel and essentially put that back inside of the body and then you pin it onto a board. And it's it's called a study skin. So it's not meant to look like a live taxidermy animal like it was in life but it now it's a research specimen and that to me the most important part of that whole process was that I got to sign my name on the label for this specimen as a source of accountability mostly of a scientist in the future was going to look at this mouse and be like this thing is prepared really weird who's responsible for this. Emily Graslie no Christian name but to me it was almost like I guess I felt a stronger sense of gratification signing my name on that mouse than I ever had signing my name on a piece of artwork. No way. Fascinate was it. It was overwhelming. And I think it's because I mean the seemingly inconsequential mouse was going to be part of a larger history is going to be bigger than myself. [00:08:00] It's part of a research project that's been going on for decades. You know I contributed to science and it wasn't just this whole like kind of existential moment for me where I was like art you seems so selfish and self you know interested and yet here was the way I felt like I could make some kind of tiny positive contribution to my community I could be a part of the history of western Montana. And this all you know from a dead man. And it was really an it came from a Ziploc bag and I came from a Ziploc bag you know and it was really a moment of revelation for me because I went home that night and I didn't tell anybody what I had done. I I I don't think I talked to any my friends for a week because I thought for sure I was so like a sociopath like sociopath or something like a psychopath. Like what kind of person is so fascinated in like taking an animal inside out. And so I really didn't want to talk about it for a long time and started just you know continuing to volunteer in the museum and becoming more and more interested in it. And that's partially why I started documenting the process is almost like seeking validation from anybody. Right. Like my friends or family and they're like Emily that's weird like you don't want to see your dead animal pictures on our Facebook and so instead I started posting them on tumblr and which was a blog site. [00:09:18] I don't know if people still use tumblr today but I had started a blog after that documenting not just the preparation process but a lot of the artwork I was creating in the museum and some of the other projects we were doing and I found an online community like I found a digital community of other museum volunteers or other art majors who wanted to find their own museum collection to volunteer or even people who were you know amateur taxidermists who wanted to help bring some of these animals back to life. And so I built up a following of about 10000 people who started regularly reading my blog about the museum and eventually that that blog helped to develop the web series that I have now with the Field Museum in Chicago. Yeah that is amazing that that moment that you discuss with the changeover and feeling about putting your name on it. Do you does find it to be an artistic project process or do you feel that it's different than the artistic process. Well I would say creating study skins. It helps if you have a background in art. I think you know if you ask any or look at any of the volunteers or interns that we have at the Field Museum specifically a number of them have backgrounds in our. And I think a lot of that has to do with hand eye coordination right. Attention to detail. I ended up teaching or being the teacher for the vertebrate Ostalgie class for graduate students at the University of Montana for a semester because as an art major you're taught to hone your observation skills. [00:10:43] And so when you're teaching graduate archaeology students how to differentiate certain kinds of animal bones whether they're trying to identify them from a faunal assemblage of you know a native tribe that lived in that area 10000 years ago or if it's sometimes we would work with the Montana crime lab and the police department and they would find a Barebone or someone would bring them a limb bone and they find in the middle of the woods and sometimes these hikers would think like I think this is a human arm or did this belong to a child or something and so they take it to our comparative collection and I got to work with the Montana crime lab to as of like a forensic geologist to help them identify where this animal was coming from and we never had a human. It was always like a ham bone. Yeah a bear bone or something like that but I was able to do that because of my background in art and being able to understand that you know morphological differences or the shape or the size differences between different vertebrate species. That's amazing. That's fascinating. I love it. Ok cool. So you got to kind of be like a forensic scientist in a way also like a sleuth. Yeah kind of. You know I was mostly just a facilitator. I was working with the curator of the museum at the time Dave Dyer who was you know really had the background in mythology and asked geology but he taught me a lot. And you know it was really fun to look at some of these cases and he would put out quizzes and you know kind of test your knowledge. It was a really fun game but it was also you know had important educational implications to it as well. That's so interesting. [00:12:14] I know that also in the dissection of animals used to be a requirement in a lot of school programs and then sort of went away and maybe is how do you feel about that being in schools now do you think that's a really important part of the science pedagogy. Well I think it depends on the learner. Ultimately it depends on who it is you're working with as a student. I know from myself personally had I had more opportunities to do more hands on learning experience experiments when I was in middle and high school. I might have felt a little bit more empowered to think that oh science is something that I can do or I can use my observational skills in this way whereas in my educational background growing up in rapid city South Dakota you know we just a lot of it just immediately went to like standardized tests. Right. And now you know naming diagrams and really took a lot of the creativity out of it. From my perspective so I think there's a true value in getting kids to be hands on especially when it comes to things like that. Gross out stigma sort of thing like if you can perpetuate a culture of curiosity and inquisitiveness rather than one that is just wanting to you know make things from the natural world seem as though there are other foreign or alien or bad or gross or weird you know anything that just fosters the the genuine question asking and answering seeking motivations behind it I think is worth supporting. All right well that's a little bit about your back story. [00:13:47] We're going to take a little musical break and when we come back we'll talk a little more about brain scoop with the awesome Web show that you have and also your work at the field museum. So you know me on the show I like to introduce you to different music. The first song we're going to listen to is called Eye to Eye. And it's by Jordan Rakei on the album Wildflower and you are listening to KSUU thunder ninety one point one. I'd like to turn our discussion to the brain scoop. Can you tell us a little bit about how it got started. I know you talked this morning but just for anybody who's listening to just a quick bit of how it kind of got started and then the transfer over to Chicago. [00:18:34] Yes so after I started this blog where I was posting kind of our day to day work on and on about the Zoological Museum at the University of Montana I ended up meeting this man named Hank Green and he's probably best known for being half of the YouTube series vlogbrothers he and his brother John Green are they've been making videos on YouTube for well over ten years now and Super fame. Yeah yeah. I mean it's kind of ridiculous to try and summarize like everything they do because they're such important roles and like the Internet education and just like positive support network community online. But anyway Hank happened to live in Missoula Montana where I was living at the same time. And we ended up getting connected because he was launching a new educational series called Crash Course and they were doing a video about the vertebrate skeleton. So it made a lot of sense for him to come. Actually he reached out to see if he could come film it in the collection. I was volunteering it and I was over the moon are so excited. And so that's how I met Hank and he and I kind of talked on and off over a couple of months and eventually he came back to the museum in sort of long story short I gave him a tour of the collection which he uploaded on there Vlogbrothers channel. You can still watch it today. It's called. Oh she what is that video called thoughts from dead animals. That's what it's called. It's the thoughts from places they do the series called thoughts from places and this was thoughts from the museum so he called it thoughts from dead animals. But anyway you know the response to it was so overwhelming it's nothing like I've ever seen. [00:20:04] I mean in a couple of days it had been watched a quarter of a million times and the overwhelming majority of comments on the video were just like you know we want to see more of Emily and we want to see more the museum and you should give her only her own channel and so just a couple days later he he emailed me and I'll never forget getting that email because he just basically said well people like this would you want to me would you want to have your own YouTube channel I'd help you get it started and I was completely blown away because at that time you know I was recently unemployed like didn't really wasn't the right thing wasn't going super well for me and I would just kind of trying to get into like a Masters museum studies program and figure out what I wanted to do and this was a I thought a great opportunity. I had no expectation for what would happen with it. Had you ever been on the radio or TV or performed. I mean I know you play the violin but had you ever done any of that kind of thing like been on my before. Well not not to that degree no. I mean I took children's theatre you know and I did some drama performances in high school but I was also like a nerdy kid with a mouthful of braces so act like I'd mostly like ran the lights because I couldn't enunciate on stage at all. [00:21:23] And I had done some promo video stuff from the museum but like never really was coached in it you know and and so Hank came to me and he's like wow you know all you can work with one of our producers Michael Aranda and we'll get you started with some basic equipment but then he left the country for a month to go on tour with his brother John to promote the fault in our stars so that John's Young Adult author and so Hank just kind of left me and Michael and left us to our own devices and when he got back like our channel had just blown up. That's amazing. To what do you attribute. I mean you're so comfortable and so charismatic onscreen. I mean is it just the passion for your subject is it just the curiosity to what do you attribute it. Well I would say the passion and the curiosity certainly but like that has to be fostered and just the vote of confidence from somebody like Hank Green. Like someone who has done this who has been doing this who has like founded in established educational programs that had millions of subscribers and he and his brother were then and are still now some of the best known names in like online education for that person to just email you after knowing you for a week and say like I think you'd be good at this and just knowing that they probably don't tell other people that everyday. Yeah it was like you know. AFT I'm a big Hamilton fan now but it's sort of one of those things where you like I'm not throwing away my shot and I just decided like I don't know what this is going to go but I know I'm not going to take just half ass. So we went I just gave it my all and and just kind of went for it. [00:23:03] It sounds like you are that way as a person though. I mean when you do something you go all in. Like you're not just going to volunteer in a museum and bide your time you're going to try to organize the collection. And I mean that kind of. Go get it. This must also be intrinsically and you I do have a lot of grit and that was definitely the case with me and my art program like you know you're supposed to start working on your senior thesis painting before your spring semester right. And and I was already conceptualizing what I wanted to do like the summer before my senior year. And so you know I've just always I've just always had a lot of pride in being a hard worker. Like when I was in high school I got my first job when I was 14 and so I've always worked hard at and I've always put in the hours. But to me like that's what's so gratifying about it is knowing that you really have done your best and put your best foot forward. And so working on a YouTube channel that had an audience that had potential that was going to help me bring this museum that I'd already spent two years trying to bring to the public just like I'm going to go for it. I love it. That's awesome. So now it went before and before I get to Chicago. [00:24:17] For anybody who may be listening and not familiar with the brain scoop how would you describe how would you describe the brain scoop in like two sentences if you had to the brain scoop is an educational YouTube channel that aims to share the behind the scenes work in collections and research with anybody with the world so perfect. Yeah that's great. Well and of course for those of you who may be interested and not familiar with it just google it and you can find tons and tons of videos in a wide variety of different types of subjects and different angles different locations and we can get into that too. So now the brains group is how's the back brain scoop is housed in Chicago in the field museum and tell me about what life is like there. Yes we've been doing the brain scoop for a couple of months before we started to receive quite a bit of media attention. So we'd been written about by NPR Scientific American. There was like a no in a blog from now geographic like is it incredible for me. And eventually we gain the attention of the Field Museum in Chicago and I got invited out to kind of do some videos with them and after a couple of days they just sat me down in this conference room and basically I said like we'd like to bring you on board here and bring your channel with you. And that was amazing to me as someone who just aspired to work in a museum someday in any capacity to have this new position created for me. I mean I have the job title now as chief curiosity correspondent. So that was an amazing experience and so we brought the brain scoop to the Field Museum in July of 2013 and I've been there ever since so about four and a half years now. That's so cool yeah. [00:26:04] What's a typical day in the life like for you. Well to be honest the typical day is not that exciting because you don't believe it. Well it's a lot of like there's so much planning involved and there's so much like production timelines and scheduling and like there is quite a bit of paperwork and budgeting and you know that kind of back and stuff. But but the really special days are when we get to go out in the field or when we get to interview scientists and so just a couple of weeks ago we ended up filming in Berlin Germany at the Museum of Natural History there. And so it was three months of planning and organizing and everything. But once we're there I mean I got to you know got to see one of the best most iconic fossils of all time the Archaeopteryx specimen which is most of the famous most of the transitional species between birds and dinosaurs like it is wow a famous fossil. I got to be in the historic bird collection at the museum there and the museum for Netter kinda was established in 1814 so this museum is over 200 years old and has endured two world wars so isn't it one of the oldest. It must be it's one of the oldest collections. Yeah and certainly you know the building itself was built in the 1980s. But a day like that is just like you're looking at specimens and a collection that are simultaneously Lake scientifically important but also the witnesses to history like the whole eastern wing of this building was completely destroyed by allied bombing in 1945. [00:27:39] And so you're standing in a reconstructed wing of this institution and just thinking about those decades and centuries of history. I mean those are the kind of moments that are really live for and it doesn't matter that I had to spend three months of like paperwork and figuring out import permits for camera equipment or whatever else like you know once you're there you really try to appreciate those moments. Sounds pretty magical. It's it's pretty cool. Well it's time for another musical break. The next piece that I'd like to show you is a piece called Nomada and that's by Kaleema and it's on the album Nomada. And you are listening to the apex hour on Thunder ninety one point one Suu welcome back. This is Lynn Vartan and you're listening to the apex hour here on KSUU you thunder ninety one point one. Today's show is a best of show that bit that you were just listening to was from February and that was when we had the awesome scientist and YouTube sensation and founder of the coolest YouTube channel Brain Scoop Emily Graslie was here with us in February talking about her life and all of her awesome activities and travels. But now we're going to turn our attention to the outdoors. SUU is outdoors nation. And so in the studio. Also in February I was joined with Bridget Eastep and Kevin Koontz talking about all the awesome possibilities that we have here on campus for students faculty staff and community members that have to do with the outdoors. Have a listen. And I want to rejoin our conversation talking about our cool partnership program that's called semester in the park. [00:33:02] So Kevin I think you're going to tell us about that this semester in the parks program. It's again pretty unique to Southern Utah University. I like to think of it as kind of a study abroad but rather than going abroad the students get to live at Bryce Canyon. They get to work at one of the resorts close to there and during the course of the semester they're able to visit all of our surrounding parks and monuments and different public lands. And they have a course load that kind of incorporates the theme the themes of public lands and preservation conservation stewardship and just kind of kind of honing those outdoor skills altogether. It's 15 credit. So it's an entire. I mean as we said it's semester in the park. So how does that work in terms of their normal course start. So you said it's like a study abroad. So does it do they just kind of take that semester. And this is that semester. So it sort of replaces a semester in a way. Yeah. All of the classes are taken like I said as a cohort to all the students have all the same classes together. And yet they spent the whole semester with that group of students and kind of visiting these different amazing places but it's really fun because the professors actually come to you and you have a classroom in Bryce Canyon right off the room. That's amazing. [00:34:36] And from there a lot of the professors are like OK let's go out into the parking and look at the different aspects that the park offers to learn about the content in the courses and they stay where exactly they stay at Ruby’s in which is just right outside the entrance to Bryce Canyon there and they also work right. And it's part of the it's part of the course load really as as the. There's the hospitality kind of portion of that and the students earn a certificate in interdisciplinary Park studies. Oh that's great. So what's an example of the kind of work that they're doing. I mean they're there waiting tables or they're doing it. It does depend on really the student and the experience that they bring in. But again most of the students end up working in hospitality. That's the fancy way of saying you get trained out of bed. Ah I'm doing those pieces of it. But Beason is really also dedicated to the learning experience. So one they do need that work to be done and part of the reason this experience works is because we're able to help them with the shoulder season. So we provide those workers to do the hospitality work that they need to do. But on top of that they're like OK let's give you some experience with guiding tours or you know we've had students that have had hospitality backgrounds so they end up. She also spoke French so that helped. But she also says she ended up working at the front desk. Now there are different things you can do within it but most of them end up changing a lot of that. Yeah. And then how often how many hours a day are they in class. How long is a typical day in this semester in the park parks students of typical days you wake up normal time. [00:36:33] And then you go to work and you work in the morning. OK you get a break and then you go to class in the afternoon and the classes have a different class focus each day. So you'll have English one day and then you'll have suddenly a top floor the next day you'll have criminal justice the next day you'll have Americans in the outdoors the next day and then every other weekend you have to feel blab time with those courses and you'll go and visit Lake Mead or Gold Butte or Zion or great bass bass. So you really get to know the different parks within it but you don't just visit them because you're looking at it through those different lenses and trying to understand the parks like. All right. How does criminal justice help conserve this park. And then how do how in American and the outdoors are really looking out like what's the value of the parks to our society and how can the parks offer that experience to the visitors in the best way. And what's the visitor experience and how are those visitors managed. A lot of the same kind of challenges that Superintendent Jeff Brady spoke about today during his presentation and how the faculty for semester in the parks comes from. Specifically the faculty in the outdoor education area or is it across the boards across the board. So in 2018 in the fall of Laura Walker from English we have Samwell as from Buyology we have Kelly Akunin from outdoor recreation. We have Brian Burton from criminal justice. And then we have Ann Smith also from Alto recreation and then I get help with the field trips. [00:38:14] Cool. And then they cut to weekends there. There were there exploring and learning and then and do they. Is there free time said. I mean do they come back into town. Do you know how they handle the rest of their time I'm just it. It does become again downtime. Well I guess the best way is safe downtime for them to have wives. Right. Which when you're doing an emergency master. Right. Is really appreciated. And it's just time to do your homework to catch up with friends to take the time that you need to make sure that you're rejuvenated and healthy. It's one of the parks likes to do the fun things that are out there. Yeah. Yeah. Such a cool concept. And this this concept we've been doing this for how long. Two years two years. We're going to be offering our third year and it's each fall semesters or just the fall fall or fall semester only. Yep. And again if you my favorite way to do things on the web is just to google it. So if you Google actually use mastering the parks it will take you to that home page and applications are due mid March. So again have been accepted yes. Now's the time right. This is the time to be looking if you're interested in this. I mean totally go check it out. It's only our Kappus 15 students to be able to give the experience that we want to you. So we do need people to actually apply. [00:39:35] But on time so that we can make sure that we get the best cohort possible. Right. So if you're out there and you're feeling super passionate about it get on it right away. Google semester in the parks. See you and take a look at the application. But time is running out it seems like you're probably getting pretty close to having that locked down. So that's such a cool program and I think probably the maybe the only one there maybe something similar but not to this extent. I mean this is just such a special opportunity to have a study abroad but yet also nearby. But yet in a completely different environment in Bryce Canyon. So and earn a certificate in a single semester which is also kind of unique. That's great. And how do you guys feel about it. Some of the topics that we were talking about today do you have any comments on. We were talking about conservation preservation. Do you have any suggestions or thoughts about anything that students or our listeners and I think we should be aware of that we should be doing or advice that you have that you'd like to impart. Oh Bridgette don't talk about the sustainability. Oh yep. Actually you does have a sustainability miner and we've just worked with a group of faculty to rework it but it is a unique lens. And I guess the way that I look at majors and minors is it gives you a perspective to interact with the world. [00:41:04] Some of them you just dedicate to your profession but otherwise you can take the sustainability minor add it to the major that you're doing and just see the world through a different lens. And so you'll be looking at and asking the questions is like how can we help our society be sustainable. And in that it's not just I guess the scarcity part of it but it's being sustainable in here and really being like a healthy society and that is going to be looking at the ways that we use energy the ways that we interact with the outdoors the ways that we build things and utilize resources so that it's not just for our generation but for future generations as well. That's amazing that we have that as well. All right. I'm going to play one last song and then we're going to come back with what is fast turning into everybody's favorite part of the radio show which is asking you guys about what's turning you on right now. Books TV movies all that kind of stuff getting into the nitty gritty and getting some inspiration for our listeners. But before we do that I have one last song and this one is not Valentine related but it's maybe Olympics related. I've been watching a lot of the winter of Olympics and this is a group that I mentioned last week called Grand tapestry that I think is really interesting from their album titled Grand tapestry. And this song is called Champion. And once again you were listening to the APEX hour on Thunder ninety one point one KSUU. [00:47:05] Well welcome back. This is Lynn Vartan you're listening to the apex hour here on KSUU Thunder ninety one point one. That song that you just heard is olympic inspired it's called Champion by grand tapestry on the album Grand tapestry. [00:47:22] We have just a few minutes left here for the Apex Hour this week and we're going to do the thing that everybody seems to be loving which is what's turning you on this week. Some to start with you. Bridget what's turning you on and it couldn't be books movies TV podcasts. What's something you'd like to share that you're really excited about. Well I am going to say that the book that has gotten me to think the most in the last six months is Florence Williams the nature effects and in that I get to talk about my soapbox because it's all about how the outdoors is good for people. Our brains are wired for it. It makes you a better thinker. It makes your body work better it helps you create social bonds it helps you create meaning for your life and so it actually takes the time to go through the research and tell the stories that we all need to be connected to the natural world. And can you tell us the title and author of that book again. Yep it's Florence Williams and that's the nature facts. You were not the first time I've heard of this thing this week. And stay tuned. We may be researching trying to get her out to see you as an apex future speaker. So let's fingers crossed for that. But I also have to say that I really my passion in this world is to connect people to the outdoors and especially for learning and I really have seen it time and time again. [00:48:51] If you're a stressed out student in the library take the time walk around a beautiful campus because we have a park for our campus so I can guarantee you that your brain is going to work better and you're going to be able to focus and and actually enjoy what you're doing and just being stressed out. Midterms are coming up so everybody get outside and take a look around. That's great. Great advice. Thank you Kevin. How about you. What's inspiring you right now. I've been reading glory land by Shelton Johnson. The story of a buffalo soldier who serves in Yosemite National Park before the Park Service existed in the parks were kind of being overseen by the cavalry and kind of regulated that way. So it's a it's a very interesting perspective on early early park maintenance so to speak. That's amazing. Tell us the name and the title and author of the title is Gloryland and author Shelton Johnson. And again another sort of Apex plug right. This has been one that's come down the pike as a suggestion for future events so we may see what we can do to find these people on campus. Well that is so cool. Do you have any final words or any final things you'd like to promote or announce. There are so many great opportunities here and Su you know students often get bogged down with classwork. They feel like oh I wanna go on a trip I just don't have time or I want to go to the park. I just can't get away from this project or this paper or his presentation that I'm working on. [00:50:30] You got you got to make the time really you gotta make the time to do the things that you want to do otherwise you'll never find it. And all up the ante for that is one of the reasons that actually you has the program especially the outdoor ads put in is for people to actually say I want to learn and then you fill in the blank and you create a project to do it and the outer edge projects are the ones that I love so much because it's people that really want to learn or do something and then they figure out how to do it. So we have people that are one of my favorites as he builds a new and in that he wanted to learn woodworking skills so that he could go out and be a better theater teacher. Perfect in it so there's projects like that. And so I think that you find what you want to do and you can turn it into your project. Get that requirement out of the way by doing something that you love while I love it. Thank you guys so much for your time today. I really appreciate getting to know everything we have to offer here for us. Yeah. And so you heard it all if you want to even think from going camping come down and check out the Outdoor Center here in the Sharwan Smith Center right across in the welcome center or if you want to look at class offerings online or get involved with the internship program or semester in the parks. Get busy with your Google and find out ways to get outside and experience our awesome landscape. [00:51:58] Well that wraps up another show for us here at the apex hour on KSUU thunder ninety one point one. That was a best of show you heard past moments from February of 2018 because we are on spring break and I am in Los Angeles saying hello and looking forward to getting back in the studio for more action to come. Thanks for listening until next week. This is Lynn Vartan saying goodbye from the apex hour here on Thunder ninety one point one.

Il LIBRO DA VINCERE di questa settimana è "Neuromarketing" ( http://amzn.to/2lZYIJ4 ) di Martin Lindstrom. Scopriamo insieme a Fabrizio Guidi ( http://fabrizioguidi.it ) il libro che ti insegna come si possono utilizzare i meccanismi della mente umana per fare marketing.☞ PARTECIPA ALL'EVENTO CON MARTIN LINDSTROM > www.neuropeople.com☞ VINCI IL LIBRO > http://youmediaweb.com/libroinregalo☞ ISCRIVITI, CONDIVIDI o SCRIVI UNA RECENSIONE > http://strategiadigitale.info☞ TI PIACE IL PODCAST? DIVENTA PRODUTTORE > http://youmediaweb.com/finanzia

Il LIBRO DA VINCERE di questa settimana è "Neuromarketing" ( http://amzn.to/2lZYIJ4 ) di Martin Lindstrom. Scopriamo insieme a Fabrizio Guidi ( http://fabrizioguidi.it ) il libro che ti insegna come si possono utilizzare i meccanismi della mente umana per fare marketing.☞ PARTECIPA ALL'EVENTO CON MARTIN LINDSTROM > www.neuropeople.com☞ VINCI IL LIBRO > http://youmediaweb.com/libroinregalo☞ ISCRIVITI, CONDIVIDI o SCRIVI UNA RECENSIONE > http://strategiadigitale.info☞ TI PIACE IL PODCAST? DIVENTA PRODUTTORE > http://youmediaweb.com/finanzia

Neuromarketing helps us understand the REAL reasons behind why our customers buy or don't buy. Buyology author Martin Lindstrom explains Neuromarketing in this interview.  Download Branding spreadsheet here 2000 Books Youtube Channel   Free Audiobook w/ Audible Trial @2000books on Twitter

Martin Lindstrom is the bestselling author of "Buyology" and one of the world's foremost marketing consulting. His new book, "Small Data," argues that it's the tiny clues (not the big data conclusions) that yield breakthrough insights. In this interview, we discuss small data, how a boyhood Martin once got sued by LEGO, and why he spends most nights sleeping in other people's homes.

Welcome to episode #299 of Six Pixels Of Separation - The Twist Image Podcast. I was honored to share the stage with Martin Lindstrom at The Art of Marketing last month in Toronto. If you listen to this Podcast and read my Blog but you've never heard of Martin Lindstrom, please drop everything and pick up each and every one of his brilliant marketing books. His last three gems are, Brandwashed, Buyology and BrandSense that should not be missed. Right after the event, Martin was kind enough to spend some time with me discussing everything from ethics in marketing to what we truly know about people and how they react and interact with brands. If you thought I was a massive marketing nerd, you ain't seen nothing yet! Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #299 - Host: Mitch Joel. Running time: 35:38. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Martin Lindstrom. Brandwashed. Buyology. BrandSense. Follow Martin on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #299 - Host: Mitch Joel. Tags: advertising podcast blog blogging brandsense brandwashed buyology david usher digital marketing facebook itunes marketing marketing podcast martin lindstrom online social network podcast podcasting social media the art of marketing

Selv om flere har skruet op for manipulationsknappen, står det skralt til med branding af danske medier, siger Martin Lindstrøm, der er ugens gæst i MediaCast. Alle ved, at sex, vold og narko sælger medier. Men hvis man som medie vil brage igennem, er den enkelte historie ikke nok. Her må man satse på den samlede fortælling – mediets brand – men "det står af H.T. med branding af danske medier", lyder det fra en af verdens førende brandingeksperter, Martin Lindstrøm.  Martin Lindstrøm er ugens gæst i MediaCast. Han står bag bestseller-bogen ’Buyology’ og har i efteråret 2011 sendt bogen ’Brandwashed’ på markedet i flere lande. I sin nye bog leverer han en kritik af branding, til trods for at han selv er kendt som "kongen af branding". I MediaCast fortæller Martin Lindstrøm om, hvorfor det er et problem, at vi i tiltagende grad bliver ’brandwashed’. Og han spår, at vi vil se en ’Wikileaks’ af brands, fordi det bliver vanskeligere for virksomheder at skjule manipulationen. Omvendt er der dog et godt stykke vej til, at danske medier ’brand-vasker’ sine brugere. Men mindre kan også gøre det. Martin Lindstrøm opfordrer danske medier til at tænke en samlet stil eller fortælling, sådan som Fox News eksempelvis gør det. ”Udgangspunktet for mig er, at man skal kunne tage hvilket som helst tv-show, fjerne logoerne og fjerne brandreferencen til den kanal, man ser eller lytter til, og så umiddelbart sige ’jeg ved godt, hvad det er for en kanal’,” siger Martin Lindstrøm til MediaCast. Få også de største overskrifter i mediebranchen, leveret af MediaWatch' chefredaktør, Anders Heering. Du kan følge medieudviklingen på MediaWatch.dk. Få gratis nyhedsbrevet fra MediaWatch hver anden uge - også med info om MediaCast - eller tegn abonnement for at få nyheder i din indbakke hver dag. MediaCast er produceret af Mehlsen Media for MediaWatch og podcastet med hjælp fra PodConsult. Har du ideer eller feedback til MediaCast, så skriv meget gerne til Camilla: mail@mehlsenmedia.dk

Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: ROI wars, Buyology, neuromarketing, Google daily trends: hypertensive heart disease, Billy Mays and more.

Do you wonder what draws you to certain brands -- or what slogans and commercials you remember? In this podcast, Martin Lindstrom, marketing guru and author of "Buyology," discusses the results of...