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The cannabis industry wasn't front of mind when Cassandra Farrington set out to launch a resource for entrepreneurs. But as she and her business partner were looking for the right segment to provide their skill sets to back in 2010, the cannabis industry found them. Eventually the two set aside their other business endeavors to focus on building MJBiz into the brand you see today. In this episode of Seed to CEO, Cassandra shares: What she saw as the opportunity in the cannabis industry in those early days. How and why they bootstrapped the company rather than seeking outside funding. Why in-person events were critical for the developing industry. Why now was the right time to sell MJBiz.
The cannabis industry wasn't front of mind when Cassandra Farrington set out to launch a resource for entrepreneurs. But as she and her business partner were looking for the right segment to provide their skill sets to back in 2010, the cannabis industry found them. Eventually the two set aside their other business endeavors to focus on building MJBiz into the brand you see today. In this episode of Seed to CEO, Cassandra shares: What she saw as the opportunity in the cannabis industry in those early days. How and why they bootstrapped the company rather than seeking outside funding. Why in-person events were critical for the developing industry. Why now was the right time to sell MJBiz.
Welcome to Three Minutes Or Less On Talent. In this series of short episodes guests share their personal perspective on talent development, coaching, management, etc. It could be a piece of advice they received that changed how they think about talent or something in their past that shaped how they now work with others. Cassandra Farrington talks about her experience building engaged team. She highlights the importance of creating an environment where employees like what they do and like who they do it with.
Cassandra Farrington is a global leader in the cannabis sector. As the co-founder of Marijuana Business Daily, she oversaw the growth and success of the both the publication and the industry-leading conference and expo: MJBizCon. Farrington joined Business of Cannabis' Jay Rosenthal to talk about the current state of the industry, how MJBizCon has grown and the business success story that is MJBiz Daily.
Thinking Outside the Bud is a business podcast devoted to driving innovation in the cannabis space. During each episode, we speak with founders, investors, thought leaders, researchers, advocates, and policy makers who are finding new and exciting ways for cannabis to positively impact business, society, and culture. Have each episode delivered to your inbox by subscribing here: http://www.thinkingoutsidethebud.com/subscribe
Interview with Cassandra Farrington at Podcast Row, Talks about growth of #MJBizCon
Interview with Cassandra Farrington at Podcast Row, Talks about growth of #MJBizCon
We’ve been recording podcasts for the past 2 years, and we are finally ready. We have spoken with women in business, women in tech, women in STEM, women in politics, women in arts and culture. We have over 30 podcasts that are ready to see the light. Are you ready? Here we go! If you like what you're seeing and hearing, be a Patreon supporter and help us to continue bringing you amazing women, the Wonder Women of every industry. https://www.patreon.com/wonderwomenpodcast Thanks for tuning in! You are now part of our tribe! Guest: Cassandra Farrington The company: MJBizDaily.com Our first video podcast is an interview with the marijuana industry pillar, business-woman extraordinaire, Cassandra Farrington of MJBizDaily.com. She runs the MJBizDaily, which is a business news outlet for professionals in the recreational and medical cannabis industry in North America. If you'd like to see the video podcast, you can check it out here: http://thebusinessmagazineforwomen.com/wonder-women-podcast-ep-1-cassandra-farrington-of-mjbizdaily-com/ Cassandra has an impressive resumé, with degrees from the University of Alabama and an MBA from The University of Texas at Austin (Go #Longhorns!), and she brings her knowledge and skills to the budding cannabis industry, specifically to the publishing/news side. We talked about being a woman in the business of marijuana, especially coming into the industry without prior involvement with the plant, medicinally or otherwise. We talked about the business opportunities for women in the cannabis industry, about the massive income opportunities that this plant can bring to the states that have legalized it, the medicinal qualities of this plan, the federal government’s involvement with the plant, and a lot more. It is one of the most franc interviews you’ll see, and I’m sure you’re going to learn a lot. We did! If you’re unfamiliar with Cassandra or with MJBizDaily, it’s because you might not live in a “green” state. She is the co-founder and owner of one of the Top 10 fastest growing women-led companies for 2018, which is no small feat! Today, we’re at the MJBiz NEXT Conference in New Orleans, and we’re so excited to meet and hear all the amazing women in business, in tech, in law, in finance that are working in this industry. We’ll be bringing you updates from the conference, as well as an in-depth look at the role of women in the cannabis industry in our next issue, coming out June 21st. But enough talk. Let’s get you to the podcast.
Vivian McPeak speaks about Marijuana Business Intelligence with Cassandra Farrington, Co-Founder & CEO, Marijuana Business Daily and President at Anne Holland Ventures Inc.
Cassandra Farrington is founder of Marijuana Business Daily, or MJBizdaily.com It’s often called the Wall St Journal of Weed. You […]
In this episode, Brandon welcomes CEO Cassandra Farrington of Marijuana Business Daily to the show. Cassandra not only runs the Wall Street Journal of the cannabis industry in MJ Biz Daily, but she also runs the premier cannabis conference in MJ Biz Con every year. Brandon and Cassandra dive deep into how MJ Biz has evolved, the economics of the conference business, and why they continue to produce the best conference in the industry. The next one is from November 15th-17th in Las Vegas and we have a discount code for you! Use code "InvestingInCannabis50" for $50 off your MJ Biz Con ticket. We will see you at MJ Biz in 2 weeks! Tune in, listen up, get acquainted!
Today on State of Cannabis we are Joined by Cassandra Farrington the CEO and CO-Founder of Marijuana Business Daily. Business to business content media executive, entrepreneur, and operations guru focused on creating content and information services which help people do their job better. Currently, she heads up the team at Marijuana Business Daily, the leading B2B information and events resource for the legal cannabis industry. Cassandra's team has built the Marijuana Business Conference & Expo into the country's fastest-growing trade show according to Trade Show Executive magazine, and our journalism has been cited everywhere from NPR to Harvard Business Review to Inc. Magazine. In previous roles, worked as a project lead at Citi North America Operations and Technology division on technology, real estate, and logistics initiatives.
Ellevate Podcast: Conversations With Women Changing the Face of Business
Cassandra Farrington is passionate about providing information. As CEO and Co-Founder of Marijuana Business Daily, she works to provide information resources to cannabis industry entrepreneurs and investors. After working in the corporate world and realizing the important role that women play in the industry, she started Marijuana Business Daily with her mentor and business partner. In this week's podcast, Cassandra talks about the importance and rise of social entrepreneurship, the difference between cannabis and marijuana, and the reason women are key players in decision making. Women's roles are vital to the success of this ever-growing industry.
Ellevate Podcast: Conversations With Women Changing the Face of Business
Cassandra Farrington is passionate about providing information. As CEO and Co-Founder of Marijuana Business Daily, she works to provide information resources to cannabis industry entrepreneurs and investors. After working in the corporate world and realizing the important role that women play in the industry, she started Marijuana Business Daily with her mentor and business partner. In this week’s podcast, Cassandra talks about the importance and rise of social entrepreneurship, the difference between cannabis and marijuana, and the reason women are key players in decision making. Women's roles are vital to the success of this ever-growing industry.
Cassandra Farrington joins us and takes us through her background. Born and raised south of the Mason Dixon line, she went to the University of Alabama to study communications and marketing. A self-described introvert, she had a couple of good initial positions but went back to get her MBA. Upon graduating, her Fortune 100 job moved her to Denver. Serendipitously, an old business associate called at a moment which Cassandra was ready to move. Her operational experience made her the perfect fit. And that phone call turned into her running Marijuana Business Daily and the Marijuana Business Conference. However, those ideas were not the first ideas. But they were the ones, as you know, with the most explosive growth.
Check out the first Founder Panel at Elevate. This panel featured founders Cy Scott of Headset, Geoff Doran of Tradiv, and Cassandra Farrington of Marijuana Business Daily! Their diverse backgrounds and experiences made this panel incredibly valuable to current and prospective cannabis founders. More content from ELEVATE to come! Tune in, listen up, get acquainted!