Podcast appearances and mentions of jamie samples

On many levels, competition can be a great thing. It can push us to give our absolute all, think creatively, and not give up. But, sometimes there can be a downside to that competitive nature that's gotten you where you are. I'm talking about relationships with your fellow business owners. If you view everyone as your competition then you're short-changing yourself – you could receive so much and give so much from collaborating. That's why Jamie Samples with Yellow Barn Media is joining me on this episode to share some practical ways she has learned to embrace collaboration over competition in the equine industry. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/154

#021 - Jamie Samples of Yellow Barn Media has been hustling as a business owner for the past 15 years. Despite her drive and passion, there was one goal she always seemed to miss year after year: earning a 6-figure salary.Like many entrepreneurs, Jamie believed that doing everything herself was the key to saving loads of money and achieving success. She chased all of the things that everyone says you SHOULD do as a business owner, but still struggled to produce the results she was after. What was she doing wrong?Tune in to hear the changes that this passionate equestrian professional finally implemented in 2021 to reach that big $xxx,xxx goal and permanently transform her mindset.Connect with Jamie at the links below:WebsiteInstagramClick here to see Jamie's Instagram post that we reference during this episode.*********This episode is brought to you by EquiDirectory, an online horse business directory and marketplace. List your business for free today by downloading the EquiDirectory app or visiting EquiDirectory.net.*********Enjoying this podcast? Join The Leadline Community on Facebook to connect with like-minded equine business owners and other podcast fans!Hi everyone, unfortunately due to circumstances beyond our control we have to postpone the HRN Holiday Concert to Dec 13th at 7:30 pm ET. See you all on the 13th! https://www.facebook.com/events/4878130415565141Support the show (https://www.patreon.com/user?u=87421)

#021 - Jamie Samples of Yellow Barn Media has been hustling as a business owner for the past 15 years. Despite her drive and passion, there was one goal she always seemed to miss year after year: earning a 6-figure salary.Like many entrepreneurs, Jamie believed that doing everything herself was the key to saving loads of money and achieving success. She chased all of the things that everyone says you SHOULD do as a business owner, but still struggled to produce the results she was after. What was she doing wrong?Tune in to hear the changes that this passionate equestrian professional finally implemented in 2021 to reach that big $xxx,xxx goal and permanently transform her mindset. Connect with Jamie at the links below: Website InstagramClick here to see Jamie's Instagram post that we reference during this episode.*********This episode is brought to you by EquiDirectory, an online horse business directory and marketplace. List your business for free today by downloading the EquiDirectory app or visiting EquiDirectory.net.*********Enjoying this podcast? Join The Leadline Community on Facebook to connect with like-minded equine business owners and other podcast fans!

Tonight's Roundtable includes panelists from American Horse Publications. They include Mandee Flanders of the Lead Line Podcast, Jamie Samples of Yellow Barn Media and Listener/Auditor Allie Heninger.  Our Topics tonight include: the frustrating backorder situation with horse products, where can young coming-adult equestrians turn to look for future equine professions and picks for work productivity.  Stable Scoop Episode 523:Host: Glenn the Geek (see host bios)Panelist: Mandee Flanders of the Lead Line PodcastPanelist: Jamie Samples of Yellow Barn MediaPanelist: Listener/Auditor Allie HeningerSponsor: Purina Senior FeedSupport the show (https://www.patreon.com/user?u=87421)

Tonight's Roundtable includes panelists from American Horse Publications. They include Mandee Flanders of the Lead Line Podcast, Jamie Samples of Yellow Barn Media and Listener/Auditor Allie Heninger.  Our Topics tonight include: the frustrating backorder situation with horse products, where can young coming-adult equestrians turn to look for future equine professions and picks for work productivity.  Stable Scoop Episode 523:Host: Glenn the Geek (see host bios)Panelist: Mandee Flanders of the Lead Line PodcastPanelist: Jamie Samples of Yellow Barn MediaPanelist: Listener/Auditor Allie HeningerSponsor: Purina Senior FeedSupport the show (https://www.patreon.com/user?u=87421)

Episode 56: Welcome to the Equestrian Author Spotlight podcast! In each episode, you’ll hear inspirational stories from horse book authors including writing advice and marketing tips to help you write your own horse book. If you are an author, aspire to be an author, or simply love horse books then you are in the right place!   In this week's episode, you'll meet Jamie Samples, a social media specialist, marketing professional, public speaker and founder of Yellow Barn Media. You'll learn ...   Advice on social media, marketing and branding, and why Jamie believes authenticity is the key to creating content that works. Thoughts on using LinkedIn, a resource not being fully embraced by equestrian businesses, and tips on how authors and small businesses can better take advantage of the platform. And MUCH more! Episode show notes: https://www.carlykadecreative.com/podcast.html   Want a free guide to secrets of horse book authors? Gallop over to https://www.carlykadecreative.com/wisdom.html and join the Equestrian Author Spotlight email list to have the author advice resource delivered instantly to your inbox.   If you are an author who writes about horses and would like to be spotlighted let me know. I’d be happy to include you, too. Visit my contact page at https://www.carlykadecreative.com to fill out a request.

Welcome to Episode 4 of Parables: Life Lessons From A Horse. Today, we are talking with Jamie Samples of Yellow Barn Media about authenticity. When people are authentic, you can feel their genuineness. They are more likely to be happier, more productive and share with others. Although I don't usually talk about my dog, in this episode, I'll be telling a quick story of his adverse reaction to a visitor in my home. Animals are ever-present and his reaction reminded me of just that. Jamie is own of the most authentic people I know and she has many great things to share with us. She is the owner and founder of Yellow Barn Media, a full-service marketing firm, specializing in content creation and business coaching. She is well known for her contagious smile and zest for life that flows over into her marketing content. Jamie started her entrepreneurial journey at 13 years old and her passion for all things marketing has bloomed in that space for the last 20+ years. On a personal note, Jamie is a wife, boy mom, and hobby farm enthusiast, most recently known as the crazy chicken lady to most of her friends. She lives life to the fullest and enjoys working her craft and connecting with people through social media.

Social media and marketing expert Jamie Samples joins me on this episode to talk about making the most of Instagram. Instagram is such a great platform for getting to know others and creating relationships. Here are Jamie's tips for growing and using your Instagram well are: Be authentic with your Instagram People want to see the faces of who is behind the account Use direct messages - be authentic with them, but use them Make it work for where you are - yes, have it be pretty but don't be afraid to share what's happening in your life Tools to make it easier: Instazood (DM bot) Later Follow along with Jamie on Instagram/Website/Twitter Her official bio in her own words: I am a social media specialist, marketing professional, speaker and founder of Yellow Barn Media. But that’s only a fraction of who I really am. I am a wife, a mother, a horse enthusiast, an animal lover, an American patriot, a country chick and an eternal optimist with endless energy and a contagious smile. I’m based in Howell, Michigan, not far from the town where I was born and raised. If I could live anywhere else, it would be Kentucky, because it’s horse country and I have fond memories from visiting my granny and granddaddy’s farm as a child. The sweet smell of bluegrass and the tasty chicken tenders and waffle fries from Chick-Fil-A are hard to forget. Staying close to family is a priority, so I’ll be in Michigan for many years to come. I’m blessed to have the best husband an entrepreneur could ask for. He’s supportive of the business and the passion I have for nurturing it. Eddie is one-of-a-kind and I am blessed to share my life with him. In 2015, we welcomed our first child, Edison into our family. Every day he teaches me to look at the world with fresh perspective no matter what the day may bring and inspires me to strive to be a better person at home and in the office. Our family also includes two and four-legged friends alike. We are owned by a Welsh Pony, a mini-donkey, a flock of free range chickens, two dogs and a handful of cats. All of our four legged animals were adopted from an animal rescue and joined our lives at just the right moment in time. My Entrepreneurial Roots My father was a small business owner, role model, and mentor. He always encouraged me to dream big and follow my heart. It came as no surprise that I would follow in his footsteps. When I was 13, I started my first business. I bought and resold horse equipment at local weekend competitions. Selling horse supplies in between the classes I competed in earned me to enough money to continue buying more gear for my own horse. My entrepreneurial adventures also included a dog obedience company, showing, raising and selling show quality rabbits and I dabbled in direct sales selling air and water purification units. As a young professional, I worked for corporations in administrative, human resources and management positions. I had many positive experiences and honed my skills managing projects, finding efficiencies, engaging and reaching an audience. In 2008, I was ready to leave my cubicle behind and share my accumulated expertise with small business owners. That year, I launched Yellow Barn Media and have never looked back. 

Back in Studio again? Knocking the dust off! Talked to guest : Marketing expert Jamie Samples, Bull Rider Jeff Askey, and PBR fan Marcus Lee. NFR picks and mixed in a few random news stories too. Great tune by Steve Griggs. Cattle tracability is back in the news and if you plan to get fit catch the bucking fitness segment. Don't poke the bear, but poke the deer hunters?

In this episode, hosts Abigail Boatwright and Kate Bradley Byars talk to Jamie Samples, the creator of Yellow Barn Media which is a full-service marketing firm geared toward equine businesses. This Michigan native thrives on helping companies attract and develop loyal customers, and she does it on a variety of platforms: e-courses, webinars, masterminds, coaching, speaking engagements, etc. Jamie is passionate about helping businesses in our industry, and we're excited to hear her advice for freelancers on how to promote ourselves on social media. View other episodes in the Archive at FreelanceRemuda.com

From the minute you start chatting with Jamie Samples, one thing is clear: she is one-of-a-kind! Jamie truly stands out in a world that tells us all to be the same. She's a country girl at heart, an animal lover, and a firm believer that we'd all be better off if we did business like our grandpa's!  Jamie has tons of wisdom to share on setting yourself apart with both the niche you choose and the way you choose to market. She has such a crystal clear understanding not just of what her target market needs from her, but how they need for her to reach them. You won't want to miss hearing from this brilliant lady - she's full of wisdom, kindness, and wit! On The Podcast 01:05 - Get To Know Jamie02:50 - Niche Down, Niche Down!05:27 - Understanding The Horsing Industry06:24 - Rebranding, Risk Taking, And Diving In09:22 - Failing Forward, Jamie’s Personal ‘Learning Opportunity’13:36 - Affiliate Marketing And Authenticity15:58 - Thinking Like A General Contractor18:39 - Facebook or Twitter? Depends On Your Goals21:08 - Send Out Cards, A Brilliant Tip!25:26 - Social Media Advice For Business Beginners26:52 - Jamie’s Little Cowboy Press Play on the Podcast Player Below to Hear from Jamie Samples of Yellow Barn Media Get To Know Jamie Jamie lives in Michigan with her husband, Eddie, and son, Edison, whom they adopted through the foster care system. As you might expect, Jamie’s family also includes many four-legged friends: a horse, a miniature donkey, two dogs, and a handful of indoor cats! In 2008 Jamie started her “little, bitty business”, unsure of where it would go. Today, Yellow Barn Media is a solid source of income and provides for her family. Niche Down, Niche Down! Jamie considers herself a bit of a social butterfly, which made the advent of Facebook and social media especially exciting for her. Having a background in network marketing, Jamie wondered how social media could enhance her work. She started playing around with Facebook, then began to strategically use Facebook in her business. Jamie casually coached others on how to use Facebook for business, and she did it for free. Friends noticed that Jamie lit up when talking about social media marketing and suggested that she should start charging for her coaching sessions. She took their advice and formed a business. For a while, Jamie worked a full time job and did social media coaching as a side gig. Another wise mentor told her that if she wanted to bring her passion to the next level, she should niche down. He asked her, “What could you see yourself doing for the rest of your life? What do you have a ton of knowledge about?” For Jamie, it’s horses. Jamie rebranded her business to Yellow Barn Media and ramped up to take the equestrian world by social media storm. Understanding The Horsing Industry You Brilliant Business Moms already know that businesses offer one of two things: Products Services The equestrian industry is no different. In the equestrian world, you might see services like horse trainers or products like saddles. (Though Jamie notes in the horse industry, most businesses are product based and use e-commerce platforms.)  Once you’ve immersed yourself in a given industry, the number of products and services are endless. This is a great perspective to keep in mind when creating a niche business model! Rebranding, Risk Taking, And Diving In Focusing exclusively on the horse industry was scary for Jamie. But after much thought and prayer, she knew it was the right thing to do. She admits that changing anything in business is a risk. But what greatness comes from playing it safe? Jamie had a great strategy for breaking into a new niche: Get face-to-face. Knowing her marketing dollars were limited, Jamie focused exclusively on getting face-to-face with horse industry businesses. Attend industry events. In the time before she became a mom, she traveled to horse expos in order to make a strong first impression. Dressed to impress, Jamie would visit the different booths and talk to business owners about their needs and her services. Offer to speak and resource share. Jamie offered to speak for free at these events and provided a wealth of free information; a brilliant move! Be gutsy! Jamie’s marketing model was simply to dive in headfirst, getting in front of as many people as possible. She did her best and prayed clients would hire her. And it worked! Jamie hasn’t gained clients herself via social media, as she’s observed the majority of the horse industry doesn’t know they need the help! We think it’s very astute of Jamie to know her target market so well. Failing Forward, Jamie’s Personal ‘Learning Opportunity’ Over the last couple of months, Jamie has hit a second crossroad in her business. Once again, it's time for her to reevaluate her business model and make some adjustments. Talking about failures - or perceived failures - is admittedly uncomfortable. But Jamie is a firm believer that our would-be failures are actually marvelous learning opportunities. Whether you’ve been in business for 6 months or 16 years, Jamie says solopreneurs need to understand that failures are nothing to be ashamed of. Jamie shares a very personal example of a business ‘learning opportunity’ she recently experienced. She developed a marketing course for her business - complete with 9 videos, and targeted the course for the horse industry. She invested resources to hire a videographer and produced a snazzy, informative, killer piece of content. This video marketing series was exactly the resource that the horse industry needed! Jamie launched the course at an affordable rate of $47 and waited. The response was dismal. Jamie only sold 2 courses, which didn’t come close to paying for her investment. Jamie so believed in the importance of this piece of content she produced, that she was still committed to getting it in front of as many people as possible. She decided to give away the course, completely free. Jamie stretched her dollars and paid $600 to advertise on the cover of a top industry magazine reaching 6,000 subscribers. You would think her opt-ins would have skyrocketed, right? Wrong. Only 12 people picked up Jamie’s course. Jamie was beyond disappointed. She was actually angry! Jamie knew without a doubt that this course was desperately needed by her target market, but she couldn’t even give this valuable information away. After talking with her wise business mentor, Jamie realized that the horse industry just wasn’t ready for the social media services she was providing. So she has begun to brainstorm a new niche where her social media marketing savvy might be more welcome. What about the video course? Jamie was so proud of the content that she wanted others to be able to use it. As part of that testing the waters to see what’s next, Jamie decided to continue giving away her video-based social media course. Brilliant Business Moms can access it right here. (Isn't Jamie so nice?!) Affiliate Marketing And Authenticity Jamie is confident that a new niche for her business will appear soon. She has an excellent customer base already, and is excited to see what comes next. Personally, we think Jamie should try more affiliate marketing! She’s a killer affiliate partner for the Brilliant Business Planner. Her networking skills are crazy good and she has a knack for authentically recommending products. Jamie’s dad gave her this piece of advice: “Connect yourself with the right people for the right reasons.” When Jamie shares a product with her audience, they know she’s not trying to be salesy; she’s simply trying to connect them with a good tool. That authenticity and integrity is an invaluable combination, if you ask us. Thinking Like A General Contractor In her consulting meetings, Jamie found that what her clients needed wasn’t necessarily help with social media, they needed a complete marketing overhaul. Poorly designed websites, crummy logos, and zero marketing collateral was sinking their businesses. Jamie knew she didn’t have the skill set to help clients in each of those areas. And so rather than hurry around trying to learn each skill herself, she brought on others who were experts in these fields. Jamie has connected with a team of amazing people who all work together to help her clients succeed. Jamie has found the analogy of a general contractor to be helpful. Like a contractor, she partners with experts who are smarter than her to build different pieces of a customer’s proverbial marketing ‘building’. Thanks to the nimbleness of online work, Jamie was able to build out a virtual team and doesn’t necessarily need to see her employees face-to-face. Facebook or Twitter? Depends On Your Goals What’s the most powerful social media platform according to this social media expert? Facebook. For most business owners, Jamie says Facebook is an incredibly powerful tool. Perfect to get the job done. Though the days of organic reach are gone, with the right strategy Facebook is the tool to help business owners reach their intended audience. But what about for Jamie’s business? Is it the same story? Reaching her target market with Yellow Barn Media, Jamie has actually found that more personal connections have been the most successful way to build her B2B company. Because the horse industry isn’t quite as in tune with online connections, she has had great success using physical mail to reach her clients that don’t spend a lot of time on social media. The old fashioned call and card has done the trick. Jamie’s goals are unique, though. She needs to both find clients and get social media influencers to recognize her work. To get in front of those influencers, Jamie has found Twitter to be her secret weapon. Send Out Cards, A Brilliant Tip! Handwritten notes are decidedly Old School, but that personal touch is seriously lacking in today’s business. Jamie’s brilliant tip is to use a service called Send Out Cards. Perfect for busy business moms, Send Out Cards is an online platform that allows you to mail physical cards with personalized messages to customers. They offer thousands of cards to choose from, and many personalization options. Jamie says she could share numerous success stories of wowing clients with a personal card and a box of brownies, all for under $4 and done in 2 minutes time. Absolutely brilliant! While social media and email marketing are Jamie’s passions, she understands the power of doing business the old way. In fact, she thinks businesses may experience more success if they were to learn from our grandparents’ generation. Jamie is planning on experimenting with mailing a physical newsletter to clients. She wants to test the strategy and see if it sets her apart, especially when marketing to business clients who aren’t as active as they should be on social media. (Reminds Sarah of Amy Dacyczyn and The Tightwad Gazette!) Social Media Advice For Business Beginners Jamie has two simple pieces of advice for business beginners: Be Consistent Be Yourself The number of social platforms and tools are endless, but to be compelling on any of them you must have a clear sense of who you are and use those platforms consistently. Test and measure to see what works and what doesn’t, then adjust accordingly. Jamie’s Little Cowboy Jamie’s son Edison is 20 months old and already showing an interest in the equestrian life, much to mom’s delight! Jamie thinks it’s absolutely adorable that her son will run through the house with treats in his hand asking for ‘Bubba’, the family’s horse, all day long. Could Edison be saddling up to the life of a cowboy? Maybe so! Find Jamie Online! Site: YellowBarnMedia.comFacebook: Yellow Barn MediaTwitter: @joyfuljamiePinterest: Yellow Barn MediaInstagram: Yellow Barn Media

Jamie Samples visiting the show is marketing guru and good friend of mine. Jaime is is the President and founder of Yellow Barn Media (http://www.yellowbarnmedia.com), which provides online marketing consulting services to help you add value to your business. Jaime is going to discuss the power of email and newsletter marketing, and offer her advice and tips on how to make the most out of this tried and true online marketing tool. IN THIS EPISODE YOU'LL LEARN: * What newsletter marketing is, and why it is still relevant in today's online world. * Mind-blowing stats that may have you rethinking your views on the power of an email. * Investments and costs, and how to choose an email platform. * Testing and measuring your email and newsletter strategies. * Understanding open and click-through rates. * How often to send an email to your customer base. * What kind of content to include in your communication. * The importance of maintaining a positive and consistent level of contact with your potential customers and clients. * How to make sure that anyone you hire to help you with your content creation will represent your specific business despite not being an expert in the field. * Why it can be extremely positive to get an outsider to assist you in your marketing strategies. * Where to start if you want to do it yourself. * What to do if you don't have any email addresses yet. * Email conversion rates vs. social media. * How email and newsletter marketing will generate traffic and leads for your website. * Common roadblocks when starting, how to overcome them and more!