Podcasts about niche down

Our guest in this episode is Jason Van Orden, a business strategist who uniquely combines his background as a software engineer with two decades of marketing expertise. He has dedicated his career to helping creators and thought leaders build sustainable businesses, and now he's pioneering how they can partner with AI to amplify their impact. In our chat, Jason unpacks his brilliant approach to using AI as a "thinking partner," sharing frameworks that help entrepreneurs unlock their own genius while maintaining authentic human connection.Key points discussed include:* Treat AI as a creative thinking partner to enhance your own unique thinking, not replace it.* Organize your unique expertise so AI can communicate authentically in your voice and on your behalf.* Use discernment to ensure AI deepens your critical thinking and fosters genuine human connection.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Jason Van OrdenIt was an absolute delight to welcome Jason Van Orden back to the Innova.buzz podcast. So much has changed since our last chat, especially with the explosion of artificial intelligence into our daily lives. Jason, who has always been a master of strategic frameworks for entrepreneurs, has pivoted to meet this moment head-on, providing creators and thought leaders with a powerful new way to approach AI—not as a mysterious black box, but as a genuine creative partner.Our conversation was a refreshing dose of practical wisdom. We moved past the hype and the fear, digging into how we, as entrepreneurs, can form a real partnership with these new tools. Jason's insights are all about shifting our perspective to build sustainable, human-centred businesses in an age where technology is more powerful than ever.The "Thinking Partner" Paradigm: Escaping the "Prompt and Pray" TrapMany of us have experienced what Jason brilliantly calls the "prompt and pray" approach. You ask a generic question, you get a generic, robotic answer, and you walk away disappointed. Jason argues that this is fundamentally the wrong way to look at it. The most critical shift we can make is to stop treating AI like a vending machine and start treating it as a "thinking partner."Think of it like Tony Stark in his lab with his AI, Jarvis. It's a dynamic, back-and-forth collaboration. The AI isn't there to replace your thinking; it's there to enhance it, to provide feedback, to pull resources, and to help you execute your vision. This simple change in mindset opens up a world of creative possibilities and moves us from being passive users to active collaborators.Your Knowledge, Supercharged: Structuring Your Intellectual Property for AIJason works with countless experts who feel they are "sitting on this goldmine" of knowledge and intellectual property they've developed over years, but they struggle to leverage it effectively. The true magic happens when you teach AI to think like you, and that starts with organizing your unique expertise into frameworks that the AI can understand and apply.When you provide the AI with the context of your specific business—your vision, your values, your ideal clients, and your core ideas—it can generate assets that are genuinely in your voice and based on your expertise. Instead of getting a generic blog post, you get one that reflects your unique perspective, all because you took the time to structure your knowledge for your new thinking partner.The Art of the AI Conversation: From Simple Prompts to Iterative DialogueA true partnership isn't about single commands; it's about an ongoing conversation. Jason shared a fantastic process for moving beyond simple prompts. You can engage the AI in an iterative dialogue, asking it to analyze a successful piece of content, deconstruct its framework, and then help you apply that template to your own ideas.This turns AI into a powerful brainstorming tool. You can ask it for ten different ways to approach a problem, have it outline potential solutions, and then refine those ideas together. It's in this back-and-forth exchange that the real value emerges, saving you cognitive energy and helping you make connections you might have missed on your own.Keeping AI Honest: Strategies for Critical and Discerning CollaborationOne of the most valuable, and often overlooked, pieces of advice Jason shared is how to handle AI's built-in agreeableness. These tools are designed to be helpful, which means they often won't challenge a bad idea. To counteract this, you need to be a discerning collaborator and build in your own checks and balances.Jason suggests clever tactics, like taking an idea to one AI, then taking its response to a different AI for a critique. It's like getting a second opinion. You can also give the AI specific criteria and ask it to assess your ideas against them, forcing it to be more analytical. This ensures that you remain the final, critical judge of the output.Deeper Connections, Not Deeper Fakes: Using AI to Enhance Human RelationshipsCounterintuitively, AI can be a powerful tool for strengthening human connection. Jason shared a brilliant example of writing an emotionally charged email, then asking AI to rewrite it using the principles of "Nonviolent Communication." The result is a message that achieves its goal without burning bridges.This highlights the importance of using AI responsibly and transparently. Jason recommends establishing a clear "AI policy" for your business, letting your audience know how you use the technology. This builds trust and reinforces that, while you may use AI to assist your process, your expertise and your commitment to human connection remain at the core of everything you do.The Dawn of the Agent: What's Next for AI and Human CreativityLooking ahead, we discussed the exciting emergence of AI "agents"—proactive assistants that can manage complex tasks, from tracking client progress to suggesting follow-ups. Imagine having a personal Jarvis that truly helps you manage your day so you can focus on high-impact, creative work.As these tools become more integrated into our lives, Jason's final piece of advice is perhaps the most important. The number one skill we must all cultivate is discernment. We need to understand how these tools work, where their strengths and weaknesses lie, and how to use them wisely to amplify our own unique human genius.In Summary: Jason Van Orden provides a clear, strategic roadmap for entrepreneurs to embrace AI thoughtfully. By treating AI as a thinking partner, structuring our unique knowledge, engaging in iterative dialogue, and always applying a layer of human discernment, we can leverage this technology to not only scale our businesses but also deepen our human connections.The Buzz - Our Innovation RoundHere are Jason's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Most innovative use of AI to enhance human relationships – Reframing emotionally charged emails using the principles of Nonviolent Communication before you send them.* Best thing to integrate AI and human connection – Using it as a non-judgmental sounding board for personal matters, like working through struggles or getting advice on how to approach difficult family conversations.* Differentiate by leveraging AI – Developing a deep level of discernment to understand how AI works so you can use it responsibly and effectively.ActionVisit jasonvanorden.com/ai to download a free workshop from Jason. It will walk you through the basics of creating your own simple, custom AI to get you started.Reach OutYou can reach out and thank Jason on his website, jor by connecting with him on LinkedIn.Links:* Website – Jason Van Orden* Twitter – @JasonVO* LinkedIn* FacebookCool Things About Jason* He's a True Podcasting "Original" In an era where everyone has a podcast, Jason is one of the genuine pioneers. He started back in 2005 when the medium was still a niche, experimental frontier. This isn't just a career detail; it gives him a unique historical perspective and an "OG" status that is incredibly rare and authentic. He didn't just join a trend; he helped build the industry.* He Made a Conscious Choice to Niche Down for Impact, Not Just Profit. At one point, he had a very successful, broad business in the general "internet marketing" space. He made a deliberate decision to move away from that to focus more narrowly on helping course creators and thought leaders. This reflects a deep integrity and a desire to do more meaningful, focused work, even if it meant stepping away from a wider, perhaps more lucrative, audience.* His Frameworks are for Life, Not Just Business. Jason applies his systematic, framework-based thinking to "life design" as a whole. He doesn't see a hard line between building a business and building a life. This holistic approach is compelling because it shows his work is not a set of marketing tactics, but a complete philosophy for living with intention.Ready to move beyond just creating content and start creating real connection?In the Age of AI, the future belongs to those who can amplify human wisdom. Flywheel Nation is MORE than a community; it's a movement for creators and visionaries dedicated to shaping a more human future.Join us as we co-create that future for ethical AI. Here you will tap into the collective wisdom of leaders who prioritize connection over automation, find powerful collaborations that elevate your impact, and help illuminate the path forward.This is your invitation to not only grow your business but to become a lighthouse for others.Join the movement. Visit innovabiz.co/flywheel to be a part of the conversation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

In this compelling episode, Jeff Mains sits down with Daniel Nalesnik, founder of Hack Chinese, to unravel the journey of building a sticky SaaS product designed to master Mandarin through spaced repetition. Daniel shares how personal frustration and a deep love for language learning fueled his transition from a full-time student in China to the founder of a thriving EdTech platform. The conversation delves into balancing product development with founder sanity, the importance of passionate work, and actionable insights for solo founders navigating slow but steady SaaS growth. From onboarding masterclass to the nuances of AI in edtech, this episode is a quiet powerhouse for anyone looking to not only attract, but truly engage – and retain – users.Key Takeaways[00:04:43] From Hobbyist to Founder: Daniel's journey from taking a night class in Mandarin to full-immersion in China, falling in love with language learning methodology.[00:07:25] Power of Spaced Repetition: Why spaced repetition is optimal for memorizing vast amounts of information—a fundamental principle behind Hack Chinese.[00:13:56] Building for Your Own Pain: Daniel built Hack Chinese to address the complexity and inefficiency he experienced with generic SRS tools, focusing on a seamless vocabulary-learning workflow.[00:19:59] The Critical First 2 Minutes: Refining onboarding to deliver immediate value, inspired by Facebook's rigorous focus on first impressions, dramatically improved conversion and activation.[00:24:29] Finding Product-Market Fit: The breakthrough came after a Mandarin language school reviewed Hack Chinese, flooding the platform with its ideal users — proof that targeted partnerships trump broad, unfocused marketing.[00:41:33] Passion vs. Pressure: Founder passion cannot be outsourced, and allowing team members to gravitate towards projects they're passionate about results in better outcomes and happier teams.Tweetable Quotes"I can pay somebody to get work done, but I cannot pay somebody for their passion." — Daniel Nalesnik"Spaced repetition isn't just a learning hack—it's a retention machine for SaaS." — Daniel Nalesnik"Onboarding is so important. You need to show the value as soon as possible—there's no waiting on that." — Daniel Nalesnik"If you have the luxury to just keep going, don't underestimate how powerful that can be." — Daniel Nalesnik"Niche down incredibly small—and just keep hammering on making that the best in the world." — Daniel Nalesnik"The longer you're in business, the more credibility you have, and marketing just gets easier." — Daniel NalesnikSaaS Leadership LessonsRelentless Clarity of Purpose: Stay deeply connected to the "why" behind your product. Daniel's unwavering focus on solving his own learning pain points resulted in a tool with true product-market fit.Accelerate Early Value: The first moments in your app—or company—matter more than most founders think. Ruthlessly optimize for early wins in onboarding.Niche Down, Then Go Deep: Don't be afraid to focus tightly on a subset of user needs. Specialization breeds depth, loyalty, and real transformation.Embrace Slow, Steady Growth: Most overnight successes have years of invisible persistence behind them. Consistency and the willingness to keep going are more powerful than any growth hack.Hire for Passion: The energy, resilience, and innovation brought by passionate contributors cannot be bought. Structure your team so people work on what excites them.Continuous Iteration > Perfection:...

Is niching down still the best strategy in 2025?In this EcoPreneur's Edge edition of the What the Nell Podcast, Nell and Mikee talk all things specialization, generalization, and how to thrive in unpredictable economies.From marketing yourself as a specialist to retaining diverse services to stay resilient, this episode dives into the real-life challenges and wins of running a sustainable business today. They unpack why specializing might not be enough anymore, the rise of YouTube and AI as search tools, and how authenticity and adaptability play a major role in long-term success.Chapters:03:02 – Why “niching down” became business gospel05:15 – Specialize, but don't abandon your community07:25 – Nell's platinum hair mishap & the power of true expertise09:50 – Multiple offerings ≠ confusion—why flexibility matters12:30 – Surviving algorithm shifts & showing up authentically15:18 – Hourly pricing model & inclusive service menus17:36 – Generalist skills, specialist marketing19:45 – From Google to AI: How people really search in 202522:04 – Referrals, respect & long-term client trust24:10 – Why joy and alignment matter more than trends26:30 – Final thoughts: Do what works for youCONNECT WITH MIKEE: https://linktr.ee/Metromikee?fbclid=IwY2xjawElovdleHRuA2FlbQIxMAABHai92-qRTCtEdJoMFbygQS9wCZFwucuhEP-f8N6l8yBGp5GvPwt66f1T_A_aem_djwcfRMBzKyHAU9Xt6BnugConnect with us:What the Nell!? Podcast WebsiteJoin the What the Nell!? Podcast Facebook group HERE!Grab a copy of Nell's #1 Bestseller, Curvature of the Career, HERE!Connect with Nell on Social Media:FacebookInstagramProduced by enTICEing Media, LLC

In this episode of High Velocity Radio, Lee Kantor interviews Nicky Billou, author and founder of eCircle Academy. Nicky shares strategies for entrepreneurs--especially coaches and consultants--to overcome mental blocks, niche down, and sell authentically. He also discusses using multiple marketing channels, the importance of clear messaging, and leveraging podcasting and AI. The episode highlights how […]

In this episode of High Velocity Radio, Lee Kantor interviews Nicky Billou, author and founder of eCircle Academy. Nicky shares strategies for entrepreneurs--especially coaches and consultants--to overcome mental blocks, niche down, and sell authentically. He also discusses using multiple marketing channels, the importance of clear messaging, and leveraging podcasting and AI. The episode highlights how […] The post Niche Down to Stand Out: The Secret to Thriving in a Crowded Market appeared first on Business RadioX ®.

Sumner Vanderhoof, CEO & Co‑Founder of Propensity, shares how he transformed an idea into a nimble, niche-focused account-based marketing platform. In just two years, Propensity achieved remarkable growth and retention by combining founder-led sales, month-to-month agreements, and an “opt‑in” SDR outreach model.His approach shifted the sales game, targeting only in-market buyers with verified contact data and it's something any CEO can learn from, especially those navigating a crowded SaaS space.Key action items:Find a growing gap and own that nicheBuild trust first with opt-in engagementHire elite specialists for focused executionRapid Fire Recommendations:

Want help scaling your business to $1M in monthly revenue? Click here to connect with my consulting team: http://contrarianthinking.biz/4l3Zygx Today, Codie dives deep into the ultimate guide on how to build a brand online. She shares insights from his experience in venture capital and brand building, emphasizing the importance of capturing and monetizing attention. You'll discover the concept of 'a thousand true fans,' strategies for creating compelling content, and how to transform big problems into profitable products. Codie also unpacks psychological tactics to engage audiences and underscores why niche marketing and consistency are your golden tickets to online success. This is a must-watch for anyone looking to make millions — or even billions — by building a powerful online brand. 00:00 Introduction to Building a Billion Dollar Brand 00:17 The Power of Attention and Distribution 02:47 From Attention to Intention 03:47 Creating Community and Content 05:15 Identifying and Solving Big Problems 08:13 Niche Down for Success 09:56 Turning Problems into Products 11:25 Building a Product from Community Feedback 11:40 The Birth of BSC Scout 12:43 The Marketing Infinity Loop 13:59 Starting Small and Finding Your Niche 14:32 Creating a System for Content 14:57 The Importance of Engaging Content 15:29 Crafting Memorable Newsletters 18:04 The Power of a Great Subject Line 20:59 Psychology in Content Creation 22:01 Scaling Up with the Right Team 23:01 Consistency, Creativity, and Grit MORE FROM BIGDEAL:

In this episode, Rachel and Lynne delve back into the topic of niching down as a freelancer with Sabrina Rogers-Anderson, a health and fitness writer. The discussion covers the challenges and benefits of finding and committing to a specific niche, how to charge what you're worth, and managing finances. Sabrina shares her journey from generalist to specialist, overcoming personal adversities, and the pivotal role a business coach played in her transformation. The episode also touches upon the impact of AI on health writing, the importance of credible, evidence-based content, and she shares practical tips for maintaining a steady cash flow as a freelancer. Connect with Sabrina through her website: https://sabrinarogersanderson.com/ or via LinkedIn https://www.linkedin.com/in/sabrinarogersanderson/   Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au  for the details. Episode edited by Marker Creative Co www.markercreative.co 

Feeling boxed in by niche advice? You're not alone. In this episode of The Visibility Impact Show, we're talking to multi-passionate coaches, creatives, and women entrepreneurs who are tired of being told to “just pick a niche.”You'll learn:Why clarity matters more than a niche (and how to actually get it)The difference between being “boxed in” and “known for something”How to stand out online even without a traditional nicheThe powerful shift from niche hopping to becoming unforgettableWhether you're new in business or evolving your brand, this episode will give you permission to stop forcing a label, and start leading with your message.This episode is for growth-minded women ready to get visible, get paid, and lead boldly. OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quizDrop us a message...This isn't just a mid-year mindset shift. It's a full reset of how you lead, what you commit to, and how you move, so your second half is built on aligned action, not survival mode. https://thevisibleceo.com/midyearreset Review, share with a friend and tag me! IG: itscrissyconner FB: crissyconner LI: crissyconner

Feeling boxed in by niche advice? You're not alone. In this episode of The Visibility Impact Show, we're talking to multi-passionate coaches, creatives, and women entrepreneurs who are tired of being told to “just pick a niche.”You'll learn:Why clarity matters more than a niche (and how to actually get it)The difference between being “boxed in” and “known for something”How to stand out online even without a traditional nicheThe powerful shift from niche hopping to becoming unforgettableWhether you're new in business or evolving your brand, this episode will give you permission to stop forcing a label, and start leading with your message.This episode is for growth-minded women ready to get visible, get paid, and lead boldly. OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quizDrop us a message...This isn't just a mid-year mindset shift. It's a full reset of how you lead, what you commit to, and how you move, so your second half is built on aligned action, not survival mode. https://thevisibleceo.com/midyearreset Review, share with a friend and tag me! IG: itscrissyconner FB: crissyconner LI: crissyconner

Welcome back to the Ill Communication podcast! This summer, I'm remixing hand-picked episodes to help you refine your message and sharpen your sales strategy for the year ahead.Today's episode is all about the power of picking a niche (something that can feel intimidating when you're trying to grow your business). But narrowing your focus doesn't mean shrinking your opportunities… in fact, it does the opposite.If you want to stand out and sell more in 2025, it starts with dialing in your niche.Let this episode guide you toward more clarity, confidence, and aligned clients.Take a break from creating content (without looking like it) Pretend you're a DJ and remix your best content with my Content Remix Strategy✅ Save time✅ Get inspired✅ Take a break from scratch content

Ready to escape the "expert" BS and finally find real note deals? Scott Carson's fired up and telling it like it is in this rant-fueled episode. Stop getting spoon-fed from people who don't know how to find deals and start MARKETING – it's the ONLY way to win in 2025!Here's what you'll learn:Drop the Fake Expertise: Real skills over fancy acronyms. L-A-Z-Y = Dead End: Why you need to stop relying on people to give you lists.Follow Up or Fail: The one step newbies skip (and why it's CRUCIAL).Niche Down & Dominate: Focus + killer marketing = massive wins.Don't Wait for Tapes to Find YOU: It's Time for you to start building your own systems!Conclusion:Ready to stop failing and make real money in notes? It's time to take action. Stop wasting time and money learning from people who can't market themselves out of a wet paper bag! Take the tools and techniques that Scott teaches to help climb your way to the top! Watch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes PinterestGet signed up for the Next Virtual Note Buying Workshop Now!

Salon Goals - https://www.laurenlappin.com.au/salon-goalsIn this week's episode Lauren shares 11 crucial lessons she's learned from 11 years in Business. These lessons have been foundational in Lauren launching and growing multiple successful businesses in the Beauty space. You don't need to do it all yourself. (03:00).Your Business should work for you, and not the other way around. (05:30).Good communication is everything. (07:15).The Customer is NOT always right. (10:30).Hire for personality, work ethic and culture fit, not skills and experience. (12:30).Your Team will only rise to the standard that you set and uphold yourself. (14:45).Making money and keeping money are two completely different skill sets. (17:30).You don't need another Beauty Certificate, you need business education. (22:00).The only way you can grow your Business, is to keep your Clients coming back. (26:30).Fear of hiring is really just being too scared to hand over control. (30:45).Niche Down to Scale Up. (33:00).Salon Goals - https://www.laurenlappin.com.au/salon-goals.... Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59Lauren on Instagram: https://www.instagram.com/laurenlappin_Allure's Instagram: https://www.instagram.com/allure_lashbeautybar....This Episode was Recorded and Produced by Josh Liston at JCAL Media Group.

Join us on Spaghetti on the Wall episode #254 as we sit down with Chris Dreyer, CEO and Founder of Rankings.io—the SEO agency helping top personal injury law firms dominate Google and sign more cases. Chris has grown his agency to $30M by ditching the fluff and delivering real results. He's also a best-selling author, podcast host, and a pioneer in AI-driven legal marketing strategies.

Niche down to scale up your small business faster. Show Notes Page: https://www.thehowofbusiness.com/r351-niche-down-scale-up/ Focus on the essential and most profitable products or services. Don't try to be all things to all people. In this episode of The How of Business podcast, Henry Lopez explores one of the most powerful strategies for early-stage growth: niching down. Whether you're just launching or a year or two into your journey, trying to do too much too soon can keep your business stuck. Instead, Henry shows how narrowing your offerings, target audience, and even your service area can unlock faster growth and long-term sustainability. Henry shares examples from real coaching clients and past guests to illustrate how focus creates operational simplicity, marketing clarity, and ultimately, a more valuable business. You'll also learn why it's better to “sell a few things to many” rather than “many things to few.” From cash flow advantages to stronger brand positioning, this episode will inspire you to step back, simplify, and make your business more profitable and scalable - one smart decision at a time. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

An Amazing Guest - both Vet and Highly Successful Network Marketer! You will love this interview...Dr. Janet Roark is a veterinarian and the proud owner of Hill Country Mobile Veterinary Service in Austin, Texas. She graduated from Michigan State University College of Veterinary Medicine in 2005. She started using essential oils for her own health after battling physical as well as emotional struggles related to stress. Essential oils have quite literally changed her life forever, and because of that, she has to tell everyone she meets about them!“I was very skeptical of Essential Oils and did not think they could help me at all. But, like so many people that find hope in essential oils, I was desperate. I was sick and tired of being sick and tired all the time and taking time off work to go to the doctor 2-3 times a month was taking its toll on my life. So I tried an essential oil and within 15 minutes I was feeling better… 6 months later I was using them in my practice and educating others and 2 years later I started “doing the business” and it has changed my world, enhanced my quality of life, and now I'm starting to see my dreams realized. That hope I was looking for… I found it… and now you can have that hope too!”Dr. Roark began using essential oils in her practice about 6 months after incorporating them into her daily life, and doing a lot of research and reading every available book and article she could find on the subject. Her first case was nothing short of miraculous and she has never looked back since. She has dedicated herself to educating others about the safe and effective use of essential oils for animals and the people who own and love them! Her hope and prayer is that you find the information here on this website valuable and are able to use essential oils safely and more comfortably in your home.To find courses, webinars, pet safe oils, FAQs, resources & more! Connect with Dr. Janet by visiting: https://essentialoilvet.com

Episode 161: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptMany online business owners feel trapped in a marketing arms race, believing they must make outrageous promises and manipulative tactics to compete. This leads to high refund rates, difficult clients, and burnout.In this episode, Jason Moss teaches us how to build a profitable business through authentic marketing that actually attracts better clients and generates higher returns. He reveals his "Marketing Flywheel" framework and how stepping out of the competition mindset and focusing on becoming a "category of one" through a longer-term, relationship-based approach not only feels better but is actually more profitable than short-cycle funnels, often producing dramatically higher returns on ad spend while building a business you can be proud of.About Jason Moss: Jason is a multi-six-figure business coach who helps online business owners scale with ethical, high-integrity marketing strategies. Starting his coaching business in 2016 with just $4,728 in revenue, he spent years refining what truly works.Now, he leads a thriving global community, has helped over 1,000 clients, and has scaled his own business to $500K+ per year.Passionate about sustainable growth, Jason empowers entrepreneurs to build profitable businesses that feel good and create lasting impact. He lives in Boulder, Colorado, with his partner Kimberly, their dog Boomer, and cat Zola.Download Jason's FREE Business Scaling Guide: https://go.jasonmoss.com/scaling-guide?Source=PodcastConnect with Jason: https://jasonmoss.com/ https://www.facebook.com/jasonmosscoach/ https://www.instagram.com/jasonmosscoach/ https://www.youtube.com/@jasonmosscoachGrab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Ashley Tison is a practicing attorney, experienced entrepreneur, and the co-founder of OZPros.com, a leading advisory firm specializing in Opportunity Zones. With a career spanning law, real estate, and business development, Ashley has built a reputation for demystifying complex tax incentives and helping investors maximize their returns. His unique background—combining big-firm legal expertise, entrepreneurial hustle, and a passion for empowering Main Street Americans—makes him a go-to expert for anyone looking to leverage Opportunity Zones for wealth creation. On this episode we talk about: – Ashley's entrepreneurial journey, from mowing lawns at age eight to founding multiple businesses – The basics of Opportunity Zones—what they are, how they work, and why they're a powerful tool for deferring and eliminating capital gains taxes – How Ashley built OZPros.com into a leading resource for Opportunity Zone investors and entrepreneurs – The importance of focus, living below your means, and building streams of residual income – Creative paths to residual income, including real estate, intellectual property, and even homesteading – Lessons learned from business failures, risk management, and the importance of proper deal capitalization – Building community, masterminds, and teaching others to create wealth through unique opportunities Top 3 Takeaways 1. Niche Down and Focus: Success comes from narrowing your focus and becoming an expert in a specific area—Ashley's deep dive into Opportunity Zones is a prime example. 2. Build Residual Income: True financial freedom is achieved by creating streams of residual income and resisting the urge to increase your standard of living until your passive income grows. 3. Lifelong Learning: Continuous education—through books, audiobooks, and masterminds—is essential for staying ahead and identifying new opportunities. Notable Quotes “If you don't have a plan for your money, the world has a plan for your money—and it's coming for you.” “The key is: let's get you residual income off of real estate, off of intellectual property, something that provides residual income—and don't grow your standard of living until you increase that.” “There are so many opportunities out there—sometimes it's just about getting out of your typical milieu and around people who have them.” Connect with Ashley Tison: Website: ozpros.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the OT Yourself Freedom podcast, business mindset and lifestyle coach Beki Eakins dives into the vital trifecta for a thriving occupational therapy business: clients, cash, and confidence. Beki discusses the importance of being visible, niching down, and communicating effectively with your target audience. She also emphasises the necessity of a strong money mindset and offers tips for fostering confidence through consistent action and community support. Beki shares her experiences and the successes of her clients, offering practical strategies and insights to help OTs create a sustainable and fulfilling online business. Special resources, including a free mindset meditation, are also provided to listeners to aid them in their journey. Free Resource: Download Beki's free overnight mindset meditation for free to help you build confidence, overcome money mindset challenges, and develop self-belief. Join OT Yourself To Freedom Membership: Discover the only membership designed specifically for OTs to create freedom-based businesses by leveraging the skills you already have. Learn to design and sell offers, market effectively, and align your work with your purpose. Connect with Beki Are you ready to leave the whinger mindset behind and embrace your inner go-getter? Beki helps OTs worldwide design, launch, and scale their online businesses. Learn how to tap into your purpose and create an offer that sells with ease.. Follow Beki: Website: www.bekieakins.com Instagram: OT Yourself to Freedom Facebook Group: OT Freedom Community LinkedIn: Beki Eakins Book an Inspiration Call: Click here Main topic00:00 Introduction to Beki Eakins and Her Mission 00:48 The OT Business Trifecta: Clients, Cash, and Confidence 02:06 The Importance of Visibility and Clear Messaging 04:07 Niche Down and Speak Your Client's Language 07:51 Mindset Meditation and Being Visible 09:37 Money Mindset and Knowing Your Worth 12:06 Building Confidence and Celebrating Wins 14:16 Conclusion and Membership Options About the Podcast OT Yourself To Freedom Podcast helps occupational therapists create a life and business they love. Host Beki Eakins shares practical tips, strategies, and real-world stories to inspire your journey to freedom Love this episode? Subscribe to OT Yourself to Freedom and leave a review! Your feedback helps more OTs break free from burnout and build a business they love.

Are you spinning in circles trying to figure out your podcast niche? Maybe you've got a million ideas and tons of passion, but zero clarity on who you're actually speaking to. Sound familiar? In this real-time coaching session, I walk one of my students through the process of refining her messaging, locking in her ideal customer, and dialing in her niche. You'll hear exactly how we took her from overwhelmed and confused to crystal-clear and excited about her direction. If you've been praying for clarity and momentum in your podcast and business, this is your episode. Let's finally figure out who you're here to serve and how to show up for them with purpose. I pray this blesses you!   Ready to Make Consistent Income From a Podcast?  Join my 5-Day Profitable Podcast Bootcamp! I'll show you how to create a podcast that makes steady income on autopilot—without relying on social media.

Stop Guessing: Podcast Niche Specialization Attracts Action-Taker ListenersStop trying to please everyone! Abandon vague demographics and zero in on a razor-sharp, in-demand podcast niche topic where listeners crave expert guidance. This targeted approach is your podcast's power move—it draws in loyal followers and engaged action-takers. Quit diluting your message; carve out a focused niche where you can bring your unique perspective. Then witness your show ignite with real connections! Don't miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST. PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/__________________Wish you could get expert podcast tips like this every week for FREE? You can!But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcastWHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ETThis isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.Set a reminder NOW: https://podcastersunited.org/eventsWhile you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/You get a newsletter! You get a different newsletter! And you get your own newsletter too!Click Here to join our next Live Stream.

How Far Should You Niche Down? (And How to Know You've Got It Right)Most marketers are targeting too broadly—and it's killing their go-to-market.In this episode, we walk you through how to find your Minimum Viable Market—the smallest audience that can sustain your business and evangelize your solution.We'll show you how to use your existing data and customer base to define a market you can actually win, instead of burning budget trying to win everyone.Here's what we cover in this episode:+ Why niching down feels scary—but works+ How to use the 80/20 rule to uncover your best (and worst) customers+ How to test and validate if your niche is big enough to sustain your businessTune in and learn:+ The full step-by-step process to finding your Minimum Viable Market+ Real examples of how to apply firmographic, demographic, and psychographic filters+ How to reposition your business over time without losing momentumThis episode is a must-watch for any B2B marketer struggling to get cut-through in a crowded market. If you're stuck trying to build pipeline, this is the most important strategy you're probably missing.-----------------------------------------------------

Are you a creator looking to stand out? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we talk with Maxwell DesMarais, Director of Strategy at the digital marketing agency Vital Design. He shares his journey from building his own successful website, My Outdoor Base Camp, to leading a thriving marketing agency with over 100 team members.We discuss everything from the importance of niche marketing to the strategies that can help you drive traffic and convert leads into sales. Whether you're a seasoned marketer or just starting your journey, this episode is packed with valuable insights that you won't want to miss!------------MICHAEL DESMARAIS:- YouTube: https://www.youtube.com/@vital_design- Website: https://vitaldesign.com/- Blog: https://myoutdoorbasecamp.com/- Instagram: https://www.instagram.com/vital_design/- Facebook: https://www.facebook.com/VitalDesign------------

In this episode of the Modern Man Podcast, host Ted speaks with Joshua Wilson, a serial entrepreneur and business acquisition strategist. They discuss Joshua's journey from being a real estate addict to successfully acquiring and transforming businessesTakeawaysJoshua Wilson transitioned from real estate to mergers and acquisitions.Being equity-rich but cash-poor can be a challenging situation.Diversification is crucial for financial stability.Taking calculated risks can lead to significant rewards.Mental roadblocks often prevent individuals from pursuing opportunities.Due diligence is essential when acquiring a business.Identifying growth potential in businesses is key to successful acquisitions.Entrepreneurship requires resilience and the ability to learn from failures.Networking and mentorship can provide valuable insights and opportunities.The universe often presents opportunities when you are open to receiving them. Don't do restaurants, just too low margins.Niche down as much as you can.Immediate cash flow from acquisitions is a key advantage.Aligning with investors is crucial for success.There is no such thing as a passive business.Creating multiple income streams is essential for financial freedom.Diversification is necessary to avoid being cash poor.Investing in businesses can yield better returns than real estate.Understanding the operational side of business is vital for success.Parenthood has shaped my perspective on financial independence.Chapters 00:18 - Introduction to the Modern Man Podcast 01:38 - From Real Estate to Mergers and Acquisitions 03:21 - Understanding Equity Rich and Cash Poor 06:20 - The Importance of Diversification in Business 09:08 - Taking Calculated Risks in Entrepreneurship 12:22 - The Journey of an Entrepreneur: Lessons Learned 15:16 - Overcoming Mental Roadblocks and Fear 18:28 - The Role of Due Diligence in Business Acquisition 21:23 - Identifying Profitable Business Opportunities 24:05 - Niche Down for Success 27:18 - Immediate Cash Flow from Acquisitions 30:25 - Investing with Limited Cash 33:31 - The Reality of Business Ownership 38:58 - Creating Multiple Income Streams 40:52 - Long-Term Vision in M&A 42:45 - Life Lessons from ParenthoodWilson's Links Website: https://jwenterprise.co/Instagram: https://www.instagram.com/therealjoshwilsonFacebook: https://www.facebook.com/realjwilson/Free eBook Here: Mastering Self-Development: Strategies of the New Masculine: https://rebrand.ly/m2ebook ⚔️JOIN THE NOBLE KNIGHTS MASTERMIND⚔️https://themodernmanpodcast.com/thenobleknights

On June 11, join Danny Kerr and Charley Burtwistle (from Buildertrend) for a Project Management Roundtable, where 3 high-performing contractors will hand over the secrets to faster projects, happier customers and fatter net profits. Register now here: https://trybta.com/CE-PM-J25To learn more about Breakthrough Academy, click here: https://trybta.com/EP217 You've heard it before: the riches are in the niches.But, is that really always true?Today, I'm talking to Ryan Lee, founder of Landscape Lighting Secrets and host of the Landscape Lighting Secrets podcast.Before selling in 2019, Ryan grew his business to $200K a month. His service offering? Landscape lighting. Just landscape lighting.Now, he coaches home service entrepreneurs who either want to run their own landscape lighting business or add landscape lighting to their service offerings.This conversation is all about niche services:Should you niche your business down further?Should you expand into another niche to cover your off season?What are the honest pros and cons of niche services?Ryan's got a wealth of experience that is gonna help us answer these questions.Episode Highlights:- Understand the power of niche service offerings from a contractor who grew a landscape lighting business to $200K per month.- Learn what to consider before niching down or adding a niche to your existing services.- Get tips on how to manage the impacts adding a new revenue stream has on your operations, branding, and org chart.00:00-Intro01:16-About Ryan10:12-Why add a service?13:22-Biggest operational impacts of adding a service16:45-Why specialize?21:10-Impact of specializing on profit margins25:15-3 key focuses of niching: raise prices, close deals on the spot and generate high quality leads32:04-When is a contractor ready to build out sub-brands/niches?37:11-Wrap-Up & Final Advice40:15-Connect with Ryan

Send us a textIt's our 150th episode!

What happens when you build brand love from the ground up – and actually mean it?You get an approach that's part Nike discipline, part Bugaboo heart, and it works.Dive into the tactical how of scaling a brand through hyper-local community building, influencer relationships that last years, and turning your customer service team into your brand's secret weapon.Paul sits down with Jeanelle Teves (Chief Commercial Officer @ Bugaboo | ex-Nike) to unpack the brand's standout growth in North America, hearing exactly how they're rewriting the rulebook for consumer-first marketing.Jeanelle's expertise in blending brand heritage, innovation & Advocacy offers a masterclass in what today's fashion, beauty & lifestyle brands should be laser-focused on.Turn this one up to learn how to...Niche Down to Scale Up: Bugaboo's local-first strategy is a sharp reminder that deeper beats wider. Jeanelle shares how focusing on key territories and growing real-world communities supercharges digital brand perception, and why brands spreading themselves too thin risk irrelevance. Build Advocacy That Outlasts Campaigns: From long-term creator relationships to micro-level community events, Jeanelle lays out why the future is loyalty over reach; and how Bugaboo turns everyday parents into lifelong Brand Advocates.Mine Your Service Team for Gold: Forget surface-level insights. Bugaboo's customer service team solves more than problems – they're shaping product development, content strategy, and sales. Jeanelle explains how integrating service into marketing unlocks growth most brands miss.Let Creators Lead, Their Way: Authenticity is more than a buzzword. Jeanelle breaks down Bugaboo's philosophy of letting creators share stories their way – without rigid scripts – and how that trust translates into Advocacy that's credible and contagious. This is a rare look at what it really takes to build brand equity in a crowded market – straight from a leader who's done it at the top.Listen. Note-take. Implement.Chapters00:00 How Engagement Builds Real Community02:06 Brand Lessons from the School of Nike05:40 Designing Products Around the Consumer09:52 Customer Listening: Where The Insight Starts11:43 Making DTC Work12:12 Bridging Customer Service & Product Innovation17:13 What Modern Parents Really Want20:52 Why Awards Still Shape Consumer Trust22:32 Turning Advocacy into a Marketing Engine24:31 Driving Community Through Local Events27:01 The Impact of Personal Connection28:32 Building Your Personal Board of Directors30:13 How Strong Relationships Drive Loyalty32:37 Meeting Consumers Where They Scroll35:05 Localisation that Scales39:31 Double Down on Core Communities45:04 Sustainability as a Non-Negotiable Brand ValueRate & review Building Brand Advocacy:Apple PodcastsSpotifyConnect with Jeanelle:On Bugaboo's US Instagram On Bugaboo's Website

Wondering why you keep attracting the wrong clients—or no clients at all? In this episode, Rebecca Hay reveals why vague messaging is hurting your business and how niching down as an interior designer is the key to success. You'll hear a simple 4-step process to clarify your message, attract dream clients, and finally feel aligned in your marketing. Plus, Rebecca shares practical examples you can start using today. Episode Highlights: Why broad messaging repels ideal clients How to niche down without limiting your business An exercise to identify your true dream client Website and Instagram tweaks that make a big impact   Ready to stand out? Join the Standout Designer Bootcamp: www.rebeccahay.com/bootcamp   Download our Free Resources ➡️ Pre-qualify your clients with my Discovery Call Script ➡️ Stay confident from beginning to end with my Consultation Checklist    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue   Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course ➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

Are you struggling to pick a niche and worried about leaving people out or getting it wrong?In this podcast, I'll show you why niching down is the key to getting clients and building a coaching business that actually makes money.I'm explaining exactly why coaching without a clear niche keeps you invisible and stuck—and how to finally fix it. You'll learn why vague messaging is costing you money and impact, how to validate your coaching niche with real data, and how to confidently attract the right clients without relying on social media or paid ads. If you've been spinning in niche drama or struggling to get coaching clients, this video is your roadmap to clarity and momentum. Plus, discover the Profitable Niche Blueprint to help you find and market your niche with ease.

Trying to do everything for everyone? It's time to niche down and stand out. In this episode, we dive into the benefits of narrowing your focus, how niching down applies to both your content and strategies, and how to discover your unique brand voice. Build a brand that's bold, clear, and unapologetically you.LINKS MENTIONED IN THIS EPISODE:Ultimate Adventure & Travel Photography Cheat Sheet ********************************DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to  provide you with valuable content. Thank you for your support!********************************FULL SHOW NOTES: https://thesmartinfluencer.com/niche-down-stand-out-how-to-build-a-brand-thats-unapologetically-you/JOIN OUR COMMUNITY:https://www.facebook.com/groups/214681812013517https://www.instagram.com/thesmartinfluencer/Support the show

Text me Your email for my Booking Link"You can't be everything to everyone, but you can be something amazing to someone." – Christina GarciaIn this episode, Michael Jay talks with Christina Garcia, owner of Yoga for One, a niche yoga studio located in Albuquerque, New Mexico. Christina shares how her personal journey through yoga, initially sparked by recovery from injury, guided her to opening a uniquely positioned, Christ-inspired studio. She discusses the challenges and rewards of serving a niche community, staying true to core values, and practical insights for creating targeted marketing and meaningful connections.Key Highlights:• Christina's transformative experience with yoga after injury.• How clearly defined niche positioning helps a yoga studio thrive.• Overcoming hurdles specific to launching and growing a niche yoga business.• Practical tips for community building and impactful marketing.• The importance of staying aligned with your mission and values.Connect with Christina:Website: Yoga for One https://www.yogafourone.comInstagram: Instagramcom/yoga4.1Ready to start or grow your yoga studio?Book a free strategy call with Michael Jay: https://yogabizchamp.link/podlinkFollow Yoga Biz Champ on Instagram: instagram.com/yogabizchampBook a call with Chris from the Sales Arms with my direct link to his calendar Yoga Biz Champ listeners get 50% off the first 3 months or 15% off annual plans via my exclusive link offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink

In this episode, we're helping you niche down so you can stand out in your industry, get clear on who you're helping and start making more money online. I'm asking you a set of questions so you know what to talk about and how to talk about it. Rhat way your ideal viewer feels like your content was created just for them! Want to make money with YouTube? Check out my group coaching program:  https://thisisvirginiakerr.com/this-is-youtube-school  

In today's episode, I'm chatting with Andrea Beem, owner and principal broker of Beem Team, LLC. Andrea is a motivational speaker, a former president of the Willamette Association of Realtors, and was honored as the 2015 Small Business of the Year through the Albany Chamber of Commerce. In this episode, Andrea shares how she built a successful real estate business by focusing on education, relationship-building, and team collaboration—strategies that truly set her apart from the competition.Guest Introduction:Andrea Beem is the Owner and Principal Broker of Beem Team, LLC, and a motivational speaker with a deep passion for educating the community. She served as the president of the Willamette Association of Realtors in 2017 and was recognized as the 2015 Small Business of the Year by the Albany Chamber of Commerce. Andrea specializes in training real estate agents to build successful careers and generate wealth. She advocates for teamwork, collaboration, and creating long-term value for both clients and agents.Relationships That Close Deals - Key Takeaways:Embrace Change: The real estate industry, like any business, is always evolving. Interest rates fluctuate, markets shift, and new challenges emerge. Successful entrepreneurs embrace change rather than resist it.Adversity is Inevitable: Every entrepreneur faces setbacks. Mental toughness and resilience are key to pushing through challenges and staying focused on long-term goals.Niche Down to Stand Out: Focusing on a specific niche allows you to become an expert, build a strong reputation, and attract more referrals. It's far more powerful than trying to serve everyone.Discipline Equals Freedom: Having structure and discipline in place, even as an entrepreneur, is essential for success. Without it, it's easy to fall into the trap of “winging it.”Systems Are Essential: From CRMs to SOPs, scalable systems are vital for keeping a business running smoothly and ensuring consistent growth.Treat Your Team as Business Partners: Andrea views her team not just as employees, but as business partners. This mindset shift fosters ownership, accountability, and long-term success.On Adversity and Resistance:Adversity Will Come: Andrea shares how she was unprepared for the level of adversity she faced in her earlier years. She stresses that overcoming challenges is a critical part of growing as an entrepreneur.Building Mental Toughness: “Sometimes I was crawling on the ground, crawling in the gravel, just trying to get to the other side.” Building resilience helps entrepreneurs weather setbacks and stay committed to their goals.On Embracing Change:Change is Inevitable: The real estate industry is always evolving. Andrea talks about how adapting to new trends and challenges is essential for business growth.Comfort Equals Stagnation: “The minute we get comfortable is the minute we stop growing, and the minute we stop growing, we're dying.” Entrepreneurs need to keep pushing themselves to evolve and grow.Systems Are Key to Scaling:Scalable Systems: As Andrea's business grew, she realized that the systems that worked at one stage didn't work at the next. She stresses that having scalable systems is essential for business growth.The Power of CRMs and Checklists: Andrea's CRM is the cornerstone of her business, helping manage client relationships and tasks. She also uses checklists and SOPs to ensure that nothing falls through the cracks.The Power of Team:Business Partners, Not Employees: Andrea treats her team as business partners, not just...

Join the Grow The Show Academy and get courses, coaching, community, and live masterclasses from me! Just $99/month, cancel anytime. Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business -- Summary You followed the advice to niche down—so why isn't your podcast growing? There's one misconception that may be making it harder to reach your ideal audience. This episode will help you avoid this common podcasting mistake, define your audience the right way, and create content that truly resonates with them. That means more growth, more engagement, and more sales. Tune in to learn how this small shift can unlock new opportunities and grow your show! Topics Discussed The biggest misconception about niching down Defining your audience: demographics vs. psychographics How to create content that connects with your audience MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage

I don't know how it took us this long to schedule this episodes, but I'm grateful we are doing this today. About a year and a half ago, I got connected to this individual. Since then, he has joined our BOA Mastermind, became a digital marketing client, and one of my biggest supporters. He's a friend, someone I can go to and get advice from, and someone I look up to. A few weeks ago we had the chance to grab dinner while I was in Springfield. My guest today is Chris Treese. He is the Owner of Olympus Outdoors in Springfield, MO and he also coaches contractors in their businesses.Chris' Bio:My name is Chris Treese, I've been doing construction for 21 years, from working with my Step-Dad to getting a degree in Construction Management, to running my own company for 11 years. I own Olympus Outdoors in Springfield Mo specializing in luxury outdoor living, I also coach other contractors on how to scale their businesses and help people hire cost effective virtual assistants. I'm a husband and a father of 3 amazing kids. I love building businesses, problem solving, and meeting new people.Connect with Chris:Facebook: https://www.facebook.com/chris.treese.03Instagram: https://www.instagram.com/chris.treese/Olympus Website: www.olympus-outdoors.comBuilders of Authority:FREE Facebook Group: https://www.facebook.com/groups/7685392924809322 BOA Mastermind: https://buildauthority.co/order-form-mastermind GoHighLevel Extended 30-day Free Trial w/TONS of Personal Branding Bonuses: http://gohighlevel.com/adammcchesney

Turn your influence into income today!

Embracing the Jill of All Trades: A Conversation with Katie CallowayIn this episode, we dive deep with Katie Calloway, a former NBA dancer turned tech guru and fitness coach. Katie shares her journey of embracing a multi-passionate lifestyle, discussing the power of vulnerability, authenticity, and communication. We tackle societal pressures to specialize, the benefits of being adaptable, and the importance of building supportive systems. Katie also opens up about the challenges and rewards of her diverse career path, providing insights on maintaining motivation, the pitfalls of seeking shortcuts, and the significance of effective communication in both personal and professional settings. Join us as we explore the strength in being a 'Jill of All Trades' and finding success on your own terms.00:00 The Lost Art of Face-to-Face Conversations00:25 Introducing Katie: The Multi-Passionate Pro00:53 Embracing a Multi-Passionate Lifestyle01:06 Katie's Diverse Career Journey04:23 The Power of Vulnerability and Authenticity07:54 Navigating Societal Pressures and Expectations11:01 The Importance of Perspective and Authenticity15:13 The Emotional Depth of Coaching20:01 Sales Tips and Building Relationships31:27 Choosing the Right Communication Medium31:59 The Importance of Tonality in Communication33:42 Emojis and Emotional Communication37:20 Over-Communicating in Business39:01 Future Plans and Learning Mode43:21 Identity Change and Fitness Journey47:25 The Shortcut Fallacy in Health and Fitness52:18 Rapid Fire Questions⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Website Audit QuizGet all links, resources, and show notes at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/193

Are you struggling to find your perfect niche?You're not alone. Most entrepreneurs resist niching down at first, fearing it will limit their business. But the truth is, a clear niche makes everything easier - from marketing to referrals.In this episode, I walk you through my own niche evolution and provide a practical framework to find yours. Plus, I've created a special niche development worksheet to guide you.For more information, transcript, and show notes, click here: jenna.coach/41Join me for a free strategy session by clicking here: https://mom.jenna.coach/applyYou're invited to join us every 2nd Thursday for my free Mom Entrepreneurs Circle. Sign up here: https://mom.jenna.coach/circleKeep up with me on LinkedIn here: https://www.linkedin.com/in/jenna-rykiel and Instagram here: https://www.instagram.com/jrykiel3If you enjoy the show, please follow, rate, review, and share the podcast! Your support helps the show reach moms just like you who are ready to quit their 9-to-5 in pursuit of a life and business they love. Click here for instructions on how to leave a review: https://jenna.coach/podcast/podcastlaunch

This conversation with Nick Thomson was an absolute masterclass in why businesses need to start thinking about podcasting as a key marketing tool. Nick brought such a fresh and insightful perspective, particularly around the idea that podcasting isn't just about downloads—it's about brand awareness, networking, and positioning yourself as an authority in your field.One of the things I loved about this episode was how we tackled the common objections businesses have when it comes to starting a podcast. Whether it's concerns about ROI, finding a niche, or creating engaging content, Nick had practical and actionable advice for all of it. The way he reframed podcasting as a strategic business tool rather than just another content channel was incredibly eye-opening.This episode reaffirmed everything I believe about podcasting—it's not just for hobbyists or media companies, but for every business that wants to build trust and authority with their audience. If you've been on the fence about starting a podcast, this is the episode that will change your mind!Niall MackayKey Takeaways: "Podcasting is a Content Engine" - A single podcast episode can generate blog content, social media clips, and email newsletter material for months."Niche Down to Stand Out" - When you try to speak to everyone, you speak to no one. The more specific your podcast, the better."The ROI of Podcasting Goes Beyond Downloads" - Success isn't just about listens; it's about brand awareness, business networking, and building authority."Podcasting as a Sales & Networking Tool" - Using a podcast to connect with key industry players is a brilliant way to build relationships and generate business."Small Audience, Big Impact" - Even with a small number of listeners, the depth of engagement can drive significant business results.Chapters & Timestamps:03:00 - Nick's Background & Love for Podcasting07:00 - How Podcasts Fuel Content Strategies12:00 - Overcoming the Biggest Barriers to Podcasting21:20 - The Power of Niche Podcasts24:10 - Measuring the ROI of a Podcast27:10 - Podcasting as a Business Networking Tool30:40 - Why Small Audiences Can Be More Valuable than Large OnesSend us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWiLet's take a deep dive into your real estate business and create a clear, actionable plan to help you:→ Build simple, effective lead generation strategies that work for YOU→ Deliver a client experience that gets you referrals and repeat business→ Master time management to create more balance in your life→ Defines your niche for clearer branding and easier marketing→ Attracts your ideal clients so you stop chasing leads and start getting referralsAre you a real estate agent ready to grow your business in 2025? Discover why every realtor needs a niche and how it can transform your real estate business. In this video, I'll show you how niching down can boost referrals, streamline your lead generation strategies, and create a standout client experience that drives success.Here's what you'll learn: - How defining your niche creates clarity in your branding and marketing. - Proven strategies to attract ideal clients while improving time management. - Real-world examples of successful niches like move-up buyers, relocation specialists, and luxury listings. Gone are the days of chasing leads and grinding 24/7! Instead, I'll guide you to build a referral-driven business using sustainable systems, social media strategies, and an abundance mindset. It's time to attract dream clients, deliver a world-class client journey, and create a thriving real estate business.If you're ready to stop guessing and start growing, schedule your FREE strategy session today! Together, we'll map out a plan to elevate your business with systems that work for YOU. Watch now to take the first step toward a more scalable, stress-free real estate business!

Are you stuck wondering why your niche isn't helping you attract clients like it used to? You're doing all the right things—posting content, speaking to your ideal client, staying in your niche—and still… crickets. The truth is: niching down is no longer enough to stand out and scale your business in 2025. In this episode, I break down the key shift you need to make to become the ONLY choice in your space: developing a Distinctive Edge. This is more than just a niche—it's your signature combination of expertise, story, personality, and process that makes your brand unforgettable. You'll learn: ✨ Why niching can only take you so far in today's crowded online space. ✨ How your Distinctive Edge creates a "moat of protection" around your business, allowing you to thrive regardless of changing trends. ✨ How to identify and lean into your unique coaching method and messaging to attract premium clients. ✨ Real client stories showing the power of this framework (from ghosted to getting dream inquiries!). If you're tired of blending in and ready to build a brand that people can't stop thinking about, this episode is a must-listen! Biz Resources →Ready to craft your Distinctive Edge and finally position yourself as the go-to expert in your niche? DM me ‘EDGE' on Instagram to apply.  Let's make your brand obsessable

Send us a textShownotes can be found at https://www.profitwithlaw.com/467.Are you contemplating the power of niching down in your law practice?Join Moshe Amsel and Dawn Smith, managing partner of Smith Clinesmith LLP, as Dawn reveals her extraordinary journey from a passionate young lawyer to leading a firm specializing in elder abuse litigation. Moshe and Dawn delve into the importance of finding your niche, overcoming hiring challenges, and the vital role of having a clear mission and vision for your practice. Dawn shares her experience on focusing her firm to drive impactful change and justice for the elderly, and offers inspirational advice for building a successful and purpose-driven law firm.Listen now to uncover the secrets of creating a meaningful and thriving law practice!Chapters:[00:00] Introduction to Dawn Smith[09:27] The Cost of Justice: Navigating the Financial Realities of Elder Abuse Cases[15:33] How Do You Scale a Law Firm Without Starting From Scratch?[24:05] Bouncing Back from Bad Hires and Hiring Smarter[32:19] The Game-Changer for Client Acquisition[36:08] Dawn's Parting Piece of AdviceResources mentioned:The Law Firm Growth Summit 2025 is in full swing on its third and final day! Don't miss out—catch up now. Register for FREE!Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereBook your FREE strategy session today!: profitwithlaw.com/strategysessionLiving Forward: A Proven Plan to Stop Drifting and Get the Life You Want by Michael Hyatt and Daniel HarkavyConnect with Dawn Smith: Instagram | Facebook | LinkedIn | Twitter | TikTok | YouTubeSmith Clinesmith, LLPJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: Niche Down to Light You Up and Attract Your Dream Clients

Download Chris's FREE E-Book on “How To Find Ultra High Net Worth Clients" from https://UHNWC.com/   Crystal Lee Butler, MBA (https://crystalmarketingsolutions.com/), is the founder and marketing strategist behind Crystal Marketing Solutions (CMS), a premier financial advisor marketing agency that delivers done-for-you marketing services dedicated specifically to independent financial advisors and small advisory firms. With two decades of experience, CMS excels in developing personalized, compliance-friendly marketing strategies that streamline and execute all aspects of their clients' marketing ecosystem. In this episode, Crystal and Chris discuss: 1. Growing Your Practice with Consistent Marketing 2. How to Create High-Impact Content Without Overwhelm 3. How to Leverage Publications to Boost Your Authority 4. Using Client Success Stories to Attract More Business LinkedIn: https://www.linkedin.com/in/crystallbutler/  Website: https://crystalmarketingsolutions.com/  Facebook: facebook.com/crystalmarketingsolutions X (formerly Twitter): x.com/crystallbutler Maximize your marketing, close more clients, and amplify your AUM by following us on:  Instagram:  https://instagram.com/ultrahighnetworthclients  TikTok: https://tiktok.com/ultrahighnetworthclients  YouTube: https://www.youtube.com/@uhnwc Facebook: https://www.facebook.com/UHNWCPodcast  Twitter: https://twitter.com/uhnwcpodcast  iTunes:  https://podcasts.apple.com/au/podcast/ultra-high-net-worth-clients-with-chris-brodhead/id1569041400 Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr Website: https://uhnwc.com  Work with us: https://famousfounder.com/fa  DISCLAIMER: This content is provided by Chris Brodhead for the general public and general information purposes only. This content is not considered to be an offer to buy or sell any securities or investments. Investing involves the risk of loss and an investor should be prepared to bear potential losses. Investment should only be made after thorough review with your investment advisor considering all factors including personal goals, needs and risk tolerance. 

In this episode of the Insight Out podcast, I have an insightful conversation with Jacqueline Snyder Founder and CEO of The Product Boss, and the Shop 1-in-5 Pledge. We discuss key strategies for product-based businesses, like understanding your niche market and tailoring products to meet specific customer needs. Jacqueline shares insights from her own journey with Cuffs Couture, highlighting the importance of market research and customer understanding. We also touch on effective brand messaging, standing out in crowded markets, and the benefits of focusing on core products. Jacqueline mentions Stanley's success story, focusing on their use of influencer marketing and irresistible offers for customers. Lastly, Jacqueline reflects on personal growth, crediting mentorship for part of her development. In this episode, you will learn the following: Importance of understanding the niche and ideal customer in a product-based business Tailoring products to meet specific customer needs and desires Leveraging personal experiences and upbringing to drive entrepreneurial spirit Identifying niche market opportunities and leveraging unfair advantages Foundational pillars of starting a product-based business Developing a listener avatar and nailing down brand messaging Standing out in a crowded market and matching the target buyer avatar with the product Differentiating oneself in a crowded market and understanding customer needs, wants, and desires Nailing the offer and pricing, focusing on best-selling products Leveraging influencer marketing, creating irresistible offers, and building an audience and community In This Episode: [00:01:53] - Introduction to Jacqueline Snyder. [00:03:06] - Influential Family. [00:05:09] - Early Entrepreneurship. [00:07:54] - Creating Cuffs Couture. [00:11:50] - Nailing the Niche. [00:15:55] - Ideal Customer Avatar Exercise. [00:18:54] - Developing a Listener Avatar. [00:19:24] - Niche Down and Core Product. [00:20:52] - Brand Messaging and Standing Out. [00:27:52] - Market Research and Branding. [00:31:49] - Offer Strategy and Hero Products. [00:37:39] - The Stanley Mug Success Story. [00:39:43] - Creating Irresistible Offers. [00:41:43] - Driving Demand and Community Engagement. [00:43:45] - Nailing the Marketing. [00:47:17] - Directing Customer Action through Marketing. [00:48:02] - Mindset and Personal Growth. Notable Quotes  [14:31] "You have to come up with exactly who that person is and what the pain point is you're solving with the product." - Jacqueline Snyder [38:12] "Stanley is so cool because 110 years later, they jumped from a $90 million a year company to $750 million last year off of this new product."” - Jacqueline Snyder [39:43] "One way that I see people creating irresistible offers is by creating scarcity of product, right? So creating demand, creating this FOMO sort of feeling." - Jacqueline Snyder [41:43] "People are voyeuristic; they want to see behind the scenes. They want to see how things are made." - Jacqueline Snyder Resources and Links Jacqueline Synder https://www.linkedin.com/in/jacqueline-snyder-tpb/ https://www.instagram.com/theproductboss/ https://www.youtube.com/@TheProductBoss Website designerconsultingcoop.com/ theproductboss.com Billy Samoa https://www.facebook.com/BillySamoaSaleebey/ https://twitter.com/BillySamoa https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ This is an encore episode and was originally published on April 12, 2024. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on our show:Shopify 2025: The Entrepreneur, the Rulemaker and the Bridge-BuilderMastercard Holiday numbers show roses for eCommerceIs 2025 the year of the niche down?Amazon still the king of warehouse growthAnd finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Mirakl.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

Hey, Mama! You've probably been told that the riches are in the niches and have heard of the many benefits of niching down, but the real question is, "How to niche down?" When you have so many passions and skills, what direction do you actually go with your business? In today's episode, I chat with business strategist, Lisa Avila, about how to niche down in your business when you feel overwhelmed about what direction you should go in your business. In this episode, you will learn:Lisa's mompreneur journey and navigating running a business while going through a divorceTips and strategies for how to niche downHow to discover your nicheConnect with Lisa Avila:WebsiteYouTubeInstagram: @listathestrategistFacebookLinkedInResources Mentioned in Today's Episode:Niche Clarity Workbook for Mompreneurs - Use code ANDRIA to download the workbook for freeWays I Can Serve You:Join the Marketing Without Socials Email CommunityWeek of Voxer Coaching​The Social Media Detox ClubThe Social Detox AcceleratorRecommended Podcast + Business Tools:Plug & Play Email Templates: Jenny Roth's Email InsidersPodcast Hosting: Captivate (7-Day Free Trial) Simplify your marketing through podcasting: Make Money Podcasting Audio CourseCreate podcast content that nurtures and converts your podcast listeners into your paid programs and offers: The Lead Generation Playbook Private PodcastEmail Marketing: Kit (14-Day Free Trial)CRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Host your community and sell your digital products:

Episode #214: The Power Of Niching Down Join us today as Colleen Interview's Suzi Freeman on Take the Leap. We dive deep into the transformative journey of mental performance coaching for teens with the incredible Susie Freeman, founder of Teen Warrior Academy. As I reflect on our conversation, I wanted to share three key takeaways that resonated with me and that I believe can inspire you in your own personal and professional journeys: Embrace Evolution: Just as I am transitioning my podcast to a new host, Suzi shared her own evolution in business. It's essential to recognize that growth often requires us to let go of what we initially envisioned. Sometimes, we are meant to build the foundation and then pass the baton to someone who can take it to the next level. Embrace change and trust the process! The Importance of Mental Wellness: Suzi's work highlights a critical issue—mental and emotional wellness among teens. We discussed the alarming rates of mental health struggles and how vital it is to equip our youth with the tools to cope. As leaders and parents, we must prioritize mental preparedness, not just in sports but in all aspects of life. Let's advocate for resources and support systems that empower our young people to thrive. Niche Down to Elevate: One of the most powerful insights from our discussion was the importance of niching down. Suzi found her passion in working specifically with special teams in football, which has allowed her to make a significant impact. When we focus on a specific area, we can become experts and attract the right clients who resonate with our mission. Don't be afraid to refine your focus; it can lead to greater fulfillment and success. I invite you to listen to this episode and explore how you can apply these insights in your own life. Whether you're navigating a career transition, supporting a young person in your life, or seeking to refine your professional focus, there's something here for everyone. To connect with today's guest: Suzi Freeman www.teenwarrioracademy.com www.intagram.com/teenwarrioracademy www.facebook.com/teenwarrioracademy https://www.linkedin.com/company/teenwarrioracademy To connect with the host: Colleen Biggs https://colleenbiggs.net/ Consider Colleen to speak at your next event or host your next Business retreat! Check out all of our episodes on Youtube https://www.youtube.com/c/ColleenBiggs Join us for the NEXT Empower & Elevate Conference March 21st https://colleenbiggs.net/empower/ Thank you to our Sponsor of today's show: Live & Learn Live & Learn's mission is to empower women to break the cycle of generational poverty. We envision a world where women thrive, strengthening their families and the community. Live & Learn is a non profit organization for women that was founded in 2012 to empower women in the Phoenix-metro area. It began as an initiative of the Arizona Foundation for Women and became an independent organization in 2014. Live & Learn continues to grow every year to meet the financial education needs and career training for women in our community. To find out more or if you wish to donate visit www.liveandlearnaz.org

Ralph and Lauren talk about the value of in-person connections and insights from recent conferences. Ralph shares his experiences from a Smart Marketer event, pointing out the importance of networking beyond scheduled sessions and the impact of an engaged audience. Lauren adds her perspective, gearing up for WebinarCon, where she anticipates learning cutting-edge techniques in webinar funneling. Together, they discuss key takeaways, from maximizing product launches through presales to scaling service offerings without sacrificing quality. Their shared stories have a central message: success often lies in connecting authentically, refining strategies, and staying open to new approaches in marketing and business growth.Chapters00:00:00 - Welcome to the Perpetual Traffic Podcast00:00:29 - Conference Insights and Energizing Takeaways00:01:29 - WebinarCon: The Power of Webinars00:05:50 - Smart Marketer Event Highlights00:09:52 - Networking and Making Connections00:13:31 - Pre-Sales Strategy for E-commerce00:17:52 - Limited Batch Launch Strategy00:19:13 - Pre-Selling Courses: Lessons Learned00:21:16 - Niche Down to Scale Up00:24:37 - Cutting Through the Noise00:27:25 - Optimizing Appointment Bookings00:34:52 - Concluding Thoughts and TakeawaysLINKS AND RESOURCES:Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!WebinarconEpisode 634: Fire Your Overpriced Marketing Consultant & Use AI The RIGHT Way with Russ Henneberry Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!