Podcasts about niche down

Ashley Tison is a practicing attorney, experienced entrepreneur, and the co-founder of OZPros.com, a leading advisory firm specializing in Opportunity Zones. With a career spanning law, real estate, and business development, Ashley has built a reputation for demystifying complex tax incentives and helping investors maximize their returns. His unique background—combining big-firm legal expertise, entrepreneurial hustle, and a passion for empowering Main Street Americans—makes him a go-to expert for anyone looking to leverage Opportunity Zones for wealth creation. On this episode we talk about: – Ashley's entrepreneurial journey, from mowing lawns at age eight to founding multiple businesses – The basics of Opportunity Zones—what they are, how they work, and why they're a powerful tool for deferring and eliminating capital gains taxes – How Ashley built OZPros.com into a leading resource for Opportunity Zone investors and entrepreneurs – The importance of focus, living below your means, and building streams of residual income – Creative paths to residual income, including real estate, intellectual property, and even homesteading – Lessons learned from business failures, risk management, and the importance of proper deal capitalization – Building community, masterminds, and teaching others to create wealth through unique opportunities Top 3 Takeaways 1. Niche Down and Focus: Success comes from narrowing your focus and becoming an expert in a specific area—Ashley's deep dive into Opportunity Zones is a prime example. 2. Build Residual Income: True financial freedom is achieved by creating streams of residual income and resisting the urge to increase your standard of living until your passive income grows. 3. Lifelong Learning: Continuous education—through books, audiobooks, and masterminds—is essential for staying ahead and identifying new opportunities. Notable Quotes “If you don't have a plan for your money, the world has a plan for your money—and it's coming for you.” “The key is: let's get you residual income off of real estate, off of intellectual property, something that provides residual income—and don't grow your standard of living until you increase that.” “There are so many opportunities out there—sometimes it's just about getting out of your typical milieu and around people who have them.” Connect with Ashley Tison: Website: ozpros.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you spinning in circles trying to figure out your podcast niche? Maybe you've got a million ideas and tons of passion, but zero clarity on who you're actually speaking to. Sound familiar? In this real-time coaching session, I walk one of my students through the process of refining her messaging, locking in her ideal customer, and dialing in her niche. You'll hear exactly how we took her from overwhelmed and confused to crystal-clear and excited about her direction. If you've been praying for clarity and momentum in your podcast and business, this is your episode. Let's finally figure out who you're here to serve and how to show up for them with purpose. I pray this blesses you!   Ready to Make Consistent Income From a Podcast?  Join my 5-Day Profitable Podcast Bootcamp! I'll show you how to create a podcast that makes steady income on autopilot—without relying on social media.

Stop Guessing: Podcast Niche Specialization Attracts Action-Taker ListenersStop trying to please everyone! Abandon vague demographics and zero in on a razor-sharp, in-demand podcast niche topic where listeners crave expert guidance. This targeted approach is your podcast's power move—it draws in loyal followers and engaged action-takers. Quit diluting your message; carve out a focused niche where you can bring your unique perspective. Then witness your show ignite with real connections! Don't miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST. PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/__________________Wish you could get expert podcast tips like this every week for FREE? You can!But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcastWHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ETThis isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.Set a reminder NOW: https://podcastersunited.org/eventsWhile you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/You get a newsletter! You get a different newsletter! And you get your own newsletter too!Click Here to join our next Live Stream.

How Far Should You Niche Down? (And How to Know You've Got It Right)Most marketers are targeting too broadly—and it's killing their go-to-market.In this episode, we walk you through how to find your Minimum Viable Market—the smallest audience that can sustain your business and evangelize your solution.We'll show you how to use your existing data and customer base to define a market you can actually win, instead of burning budget trying to win everyone.Here's what we cover in this episode:+ Why niching down feels scary—but works+ How to use the 80/20 rule to uncover your best (and worst) customers+ How to test and validate if your niche is big enough to sustain your businessTune in and learn:+ The full step-by-step process to finding your Minimum Viable Market+ Real examples of how to apply firmographic, demographic, and psychographic filters+ How to reposition your business over time without losing momentumThis episode is a must-watch for any B2B marketer struggling to get cut-through in a crowded market. If you're stuck trying to build pipeline, this is the most important strategy you're probably missing.-----------------------------------------------------

Are you a creator looking to stand out? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we talk with Maxwell DesMarais, Director of Strategy at the digital marketing agency Vital Design. He shares his journey from building his own successful website, My Outdoor Base Camp, to leading a thriving marketing agency with over 100 team members.We discuss everything from the importance of niche marketing to the strategies that can help you drive traffic and convert leads into sales. Whether you're a seasoned marketer or just starting your journey, this episode is packed with valuable insights that you won't want to miss!------------MICHAEL DESMARAIS:- YouTube: https://www.youtube.com/@vital_design- Website: https://vitaldesign.com/- Blog: https://myoutdoorbasecamp.com/- Instagram: https://www.instagram.com/vital_design/- Facebook: https://www.facebook.com/VitalDesign------------

In this episode of the Modern Man Podcast, host Ted speaks with Joshua Wilson, a serial entrepreneur and business acquisition strategist. They discuss Joshua's journey from being a real estate addict to successfully acquiring and transforming businessesTakeawaysJoshua Wilson transitioned from real estate to mergers and acquisitions.Being equity-rich but cash-poor can be a challenging situation.Diversification is crucial for financial stability.Taking calculated risks can lead to significant rewards.Mental roadblocks often prevent individuals from pursuing opportunities.Due diligence is essential when acquiring a business.Identifying growth potential in businesses is key to successful acquisitions.Entrepreneurship requires resilience and the ability to learn from failures.Networking and mentorship can provide valuable insights and opportunities.The universe often presents opportunities when you are open to receiving them. Don't do restaurants, just too low margins.Niche down as much as you can.Immediate cash flow from acquisitions is a key advantage.Aligning with investors is crucial for success.There is no such thing as a passive business.Creating multiple income streams is essential for financial freedom.Diversification is necessary to avoid being cash poor.Investing in businesses can yield better returns than real estate.Understanding the operational side of business is vital for success.Parenthood has shaped my perspective on financial independence.Chapters 00:18 - Introduction to the Modern Man Podcast 01:38 - From Real Estate to Mergers and Acquisitions 03:21 - Understanding Equity Rich and Cash Poor 06:20 - The Importance of Diversification in Business 09:08 - Taking Calculated Risks in Entrepreneurship 12:22 - The Journey of an Entrepreneur: Lessons Learned 15:16 - Overcoming Mental Roadblocks and Fear 18:28 - The Role of Due Diligence in Business Acquisition 21:23 - Identifying Profitable Business Opportunities 24:05 - Niche Down for Success 27:18 - Immediate Cash Flow from Acquisitions 30:25 - Investing with Limited Cash 33:31 - The Reality of Business Ownership 38:58 - Creating Multiple Income Streams 40:52 - Long-Term Vision in M&A 42:45 - Life Lessons from ParenthoodWilson's Links Website: https://jwenterprise.co/Instagram: https://www.instagram.com/therealjoshwilsonFacebook: https://www.facebook.com/realjwilson/Free eBook Here: Mastering Self-Development: Strategies of the New Masculine: https://rebrand.ly/m2ebook ⚔️JOIN THE NOBLE KNIGHTS MASTERMIND⚔️https://themodernmanpodcast.com/thenobleknights

On June 11, join Danny Kerr and Charley Burtwistle (from Buildertrend) for a Project Management Roundtable, where 3 high-performing contractors will hand over the secrets to faster projects, happier customers and fatter net profits. Register now here: https://trybta.com/CE-PM-J25To learn more about Breakthrough Academy, click here: https://trybta.com/EP217 You've heard it before: the riches are in the niches.But, is that really always true?Today, I'm talking to Ryan Lee, founder of Landscape Lighting Secrets and host of the Landscape Lighting Secrets podcast.Before selling in 2019, Ryan grew his business to $200K a month. His service offering? Landscape lighting. Just landscape lighting.Now, he coaches home service entrepreneurs who either want to run their own landscape lighting business or add landscape lighting to their service offerings.This conversation is all about niche services:Should you niche your business down further?Should you expand into another niche to cover your off season?What are the honest pros and cons of niche services?Ryan's got a wealth of experience that is gonna help us answer these questions.Episode Highlights:- Understand the power of niche service offerings from a contractor who grew a landscape lighting business to $200K per month.- Learn what to consider before niching down or adding a niche to your existing services.- Get tips on how to manage the impacts adding a new revenue stream has on your operations, branding, and org chart.00:00-Intro01:16-About Ryan10:12-Why add a service?13:22-Biggest operational impacts of adding a service16:45-Why specialize?21:10-Impact of specializing on profit margins25:15-3 key focuses of niching: raise prices, close deals on the spot and generate high quality leads32:04-When is a contractor ready to build out sub-brands/niches?37:11-Wrap-Up & Final Advice40:15-Connect with Ryan

Send us a textIt's our 150th episode!

What happens when you build brand love from the ground up – and actually mean it?You get an approach that's part Nike discipline, part Bugaboo heart, and it works.Dive into the tactical how of scaling a brand through hyper-local community building, influencer relationships that last years, and turning your customer service team into your brand's secret weapon.Paul sits down with Jeanelle Teves (Chief Commercial Officer @ Bugaboo | ex-Nike) to unpack the brand's standout growth in North America, hearing exactly how they're rewriting the rulebook for consumer-first marketing.Jeanelle's expertise in blending brand heritage, innovation & Advocacy offers a masterclass in what today's fashion, beauty & lifestyle brands should be laser-focused on.Turn this one up to learn how to...Niche Down to Scale Up: Bugaboo's local-first strategy is a sharp reminder that deeper beats wider. Jeanelle shares how focusing on key territories and growing real-world communities supercharges digital brand perception, and why brands spreading themselves too thin risk irrelevance. Build Advocacy That Outlasts Campaigns: From long-term creator relationships to micro-level community events, Jeanelle lays out why the future is loyalty over reach; and how Bugaboo turns everyday parents into lifelong Brand Advocates.Mine Your Service Team for Gold: Forget surface-level insights. Bugaboo's customer service team solves more than problems – they're shaping product development, content strategy, and sales. Jeanelle explains how integrating service into marketing unlocks growth most brands miss.Let Creators Lead, Their Way: Authenticity is more than a buzzword. Jeanelle breaks down Bugaboo's philosophy of letting creators share stories their way – without rigid scripts – and how that trust translates into Advocacy that's credible and contagious. This is a rare look at what it really takes to build brand equity in a crowded market – straight from a leader who's done it at the top.Listen. Note-take. Implement.Chapters00:00 How Engagement Builds Real Community02:06 Brand Lessons from the School of Nike05:40 Designing Products Around the Consumer09:52 Customer Listening: Where The Insight Starts11:43 Making DTC Work12:12 Bridging Customer Service & Product Innovation17:13 What Modern Parents Really Want20:52 Why Awards Still Shape Consumer Trust22:32 Turning Advocacy into a Marketing Engine24:31 Driving Community Through Local Events27:01 The Impact of Personal Connection28:32 Building Your Personal Board of Directors30:13 How Strong Relationships Drive Loyalty32:37 Meeting Consumers Where They Scroll35:05 Localisation that Scales39:31 Double Down on Core Communities45:04 Sustainability as a Non-Negotiable Brand ValueRate & review Building Brand Advocacy:Apple PodcastsSpotifyConnect with Jeanelle:On Bugaboo's US Instagram On Bugaboo's Website

Wondering why you keep attracting the wrong clients—or no clients at all? In this episode, Rebecca Hay reveals why vague messaging is hurting your business and how niching down as an interior designer is the key to success. You'll hear a simple 4-step process to clarify your message, attract dream clients, and finally feel aligned in your marketing. Plus, Rebecca shares practical examples you can start using today. Episode Highlights: Why broad messaging repels ideal clients How to niche down without limiting your business An exercise to identify your true dream client Website and Instagram tweaks that make a big impact   Ready to stand out? Join the Standout Designer Bootcamp: www.rebeccahay.com/bootcamp   Download our Free Resources ➡️ Pre-qualify your clients with my Discovery Call Script ➡️ Stay confident from beginning to end with my Consultation Checklist    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue   Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course ➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

DESCRIPTION In this episode, Jo & Vicky are joined by Michael Shikashio whose main focus for the past decade has been helping dogs that have a history of aggression. Michael trains other trainers to do the same, which has enabled him to reach and transform the lives of even more dogs and their guardians. Jo, Vicky and Michael discuss why he chose this niche and how doing so has benefited him, his clients and the profitability of his business. Michael explains how he built trust, authority and connections and quickly reached the point where other trainers were trusting him to train them. KEY TAKEAWAYS Focusing on a niche grows your authority, makes it easy to articulate what you offer, and results in more sales. Identifying a hole in the market and filling it is a win-win. Teaching others is a great way to help them and make your business far more profitable. Podcasts, conferences, workshops and writing articles for others builds trust and authority. Using social media helps but personal connection is far more powerful. There are education platforms that already have email lists of people who will be interested in taking your course, so start there. Build your brand with integrity. You will attract criticism/haters, don´t take it personally. Letting the negativity in limits your ability to love what you do and help your clients. Building a business is complex and can feel overwhelming. Break it down by asking yourself what´s the next step and focusing on taking it. Hire people to do your accounts etc asap. Look at it as an investment. Your time and passion are what you need to really grow your business. Don´t say yes to things until you are sure it will grow your business. How to evaluate this is explained in the episode. Initially you have to hustle and give more than you get back. But don´t do it long-term. It is not effective or sustainable. Automate everything you can, including in your personal life. Use processes to rinse and repeat what works. Keep things simple. Get one stream of income working before setting up another one. Be consistent. BEST MOMENTS “Spend the time to earn people´s trust, start by doing small things, little gigs .” “You might not want to do your flagship course on your own platform .” “Once you get your first hater, you know you’ve made it.” “We are not in the business of dogs; we are actually in the business of people.” “Always evaluate not only money investment, but also the time and effort investment.” “Bend, flex and pivot, but always come back to your strategy.” “Focus on one thing at a time.” EPISODE RESOURCES https://aggressivedog.com https://www.dogtrainersconnection.com SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, we hear from Jenny Gill and Krista Frahm, both occupational therapists and copywriters, as they discuss the dynamics of their professional relationship and the balance between collaboration and competition. They explore their individual journeys in the field, the importance of finding one's niche, and the challenges they faced when their paths intersected. The conversation delves into dealing with professional insecurities, the role of AI in copywriting, and practical advice for marketing occupational therapy services. You'll will gain insights into the value of collaboration, the nuances of creating effective marketing strategies, and the necessity of being courageous in business.   Join us in conversation about this podcast episode in our new online community. It's in a Facebook Group called The BRAVE OT Podcast - Let's Discuss! Jenny and Krista have shared some free resources that will be linked in the group. Krista's free training about testimonials Jenny's 5 Copywriting Mistakes Made By OTs (and how to fix them)   You can also follow both on Instagram: Jenny Gill   Krista Frahm And check out their websites:  https://www.kristafrahmagency.com/  https://jennygillcopywriting.com/   

Are you struggling to pick a niche and worried about leaving people out or getting it wrong?In this podcast, I'll show you why niching down is the key to getting clients and building a coaching business that actually makes money.I'm explaining exactly why coaching without a clear niche keeps you invisible and stuck—and how to finally fix it. You'll learn why vague messaging is costing you money and impact, how to validate your coaching niche with real data, and how to confidently attract the right clients without relying on social media or paid ads. If you've been spinning in niche drama or struggling to get coaching clients, this video is your roadmap to clarity and momentum. Plus, discover the Profitable Niche Blueprint to help you find and market your niche with ease.

Trying to do everything for everyone? It's time to niche down and stand out. In this episode, we dive into the benefits of narrowing your focus, how niching down applies to both your content and strategies, and how to discover your unique brand voice. Build a brand that's bold, clear, and unapologetically you.LINKS MENTIONED IN THIS EPISODE:Ultimate Adventure & Travel Photography Cheat Sheet ********************************DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to  provide you with valuable content. Thank you for your support!********************************FULL SHOW NOTES: https://thesmartinfluencer.com/niche-down-stand-out-how-to-build-a-brand-thats-unapologetically-you/JOIN OUR COMMUNITY:https://www.facebook.com/groups/214681812013517https://www.instagram.com/thesmartinfluencer/Support the show

I'd love to hear from you 'text the show'WelcomeHave I got a treat for you today? This week on the Treat Your Business Podcast, I'm joined by the brilliant Ad from Test Tube Marketing. If you've ever felt like your marketing isn't working or you're unsure where to focus, this episode is packed with actionable strategies to help you attract more clients and grow your clinic.Episode SummaryAd and I dive into the biggest marketing mistakes clinic owners make and how you can fix them by narrowing your focus and staying consistent. We talk about why trying to be everything to everyone is holding your business back and how getting specific can actually broaden your appeal.Ad shares his mantra: “Strategy is the art of sacrifice.” You'll learn how to:✨ Get hyper-specific to connect with your ideal clients.✨ Build an email list and why it's your secret weapon for long-term success.✨ Stay consistent with your messaging to keep your clinic top of mind.This episode will help you shift your mindset around marketing and give you practical steps to take your clinic's marketing to the next level.Key Takeaways

Text me Your email for my Booking Link"You can't be everything to everyone, but you can be something amazing to someone." – Christina GarciaIn this episode, Michael Jay talks with Christina Garcia, owner of Yoga for One, a niche yoga studio located in Albuquerque, New Mexico. Christina shares how her personal journey through yoga, initially sparked by recovery from injury, guided her to opening a uniquely positioned, Christ-inspired studio. She discusses the challenges and rewards of serving a niche community, staying true to core values, and practical insights for creating targeted marketing and meaningful connections.Key Highlights:• Christina's transformative experience with yoga after injury.• How clearly defined niche positioning helps a yoga studio thrive.• Overcoming hurdles specific to launching and growing a niche yoga business.• Practical tips for community building and impactful marketing.• The importance of staying aligned with your mission and values.Connect with Christina:Website: Yoga for One https://www.yogafourone.comInstagram: Instagramcom/yoga4.1Ready to start or grow your yoga studio?Book a free strategy call with Michael Jay: https://yogabizchamp.link/podlinkFollow Yoga Biz Champ on Instagram: instagram.com/yogabizchampBook a call with Chris from the Sales Arms with my direct link to his calendar Yoga Biz Champ listeners get 50% off the first 3 months or 15% off annual plans via my exclusive link offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink

In this episode, we're helping you niche down so you can stand out in your industry, get clear on who you're helping and start making more money online. I'm asking you a set of questions so you know what to talk about and how to talk about it. Rhat way your ideal viewer feels like your content was created just for them! Want to make money with YouTube? Check out my group coaching program:  https://thisisvirginiakerr.com/this-is-youtube-school  

In today's episode, I'm chatting with Andrea Beem, owner and principal broker of Beem Team, LLC. Andrea is a motivational speaker, a former president of the Willamette Association of Realtors, and was honored as the 2015 Small Business of the Year through the Albany Chamber of Commerce. In this episode, Andrea shares how she built a successful real estate business by focusing on education, relationship-building, and team collaboration—strategies that truly set her apart from the competition.Guest Introduction:Andrea Beem is the Owner and Principal Broker of Beem Team, LLC, and a motivational speaker with a deep passion for educating the community. She served as the president of the Willamette Association of Realtors in 2017 and was recognized as the 2015 Small Business of the Year by the Albany Chamber of Commerce. Andrea specializes in training real estate agents to build successful careers and generate wealth. She advocates for teamwork, collaboration, and creating long-term value for both clients and agents.Relationships That Close Deals - Key Takeaways:Embrace Change: The real estate industry, like any business, is always evolving. Interest rates fluctuate, markets shift, and new challenges emerge. Successful entrepreneurs embrace change rather than resist it.Adversity is Inevitable: Every entrepreneur faces setbacks. Mental toughness and resilience are key to pushing through challenges and staying focused on long-term goals.Niche Down to Stand Out: Focusing on a specific niche allows you to become an expert, build a strong reputation, and attract more referrals. It's far more powerful than trying to serve everyone.Discipline Equals Freedom: Having structure and discipline in place, even as an entrepreneur, is essential for success. Without it, it's easy to fall into the trap of “winging it.”Systems Are Essential: From CRMs to SOPs, scalable systems are vital for keeping a business running smoothly and ensuring consistent growth.Treat Your Team as Business Partners: Andrea views her team not just as employees, but as business partners. This mindset shift fosters ownership, accountability, and long-term success.On Adversity and Resistance:Adversity Will Come: Andrea shares how she was unprepared for the level of adversity she faced in her earlier years. She stresses that overcoming challenges is a critical part of growing as an entrepreneur.Building Mental Toughness: “Sometimes I was crawling on the ground, crawling in the gravel, just trying to get to the other side.” Building resilience helps entrepreneurs weather setbacks and stay committed to their goals.On Embracing Change:Change is Inevitable: The real estate industry is always evolving. Andrea talks about how adapting to new trends and challenges is essential for business growth.Comfort Equals Stagnation: “The minute we get comfortable is the minute we stop growing, and the minute we stop growing, we're dying.” Entrepreneurs need to keep pushing themselves to evolve and grow.Systems Are Key to Scaling:Scalable Systems: As Andrea's business grew, she realized that the systems that worked at one stage didn't work at the next. She stresses that having scalable systems is essential for business growth.The Power of CRMs and Checklists: Andrea's CRM is the cornerstone of her business, helping manage client relationships and tasks. She also uses checklists and SOPs to ensure that nothing falls through the cracks.The Power of Team:Business Partners, Not Employees: Andrea treats her team as business partners, not just...

Join the Grow The Show Academy and get courses, coaching, community, and live masterclasses from me! Just $99/month, cancel anytime. Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business -- Summary You followed the advice to niche down—so why isn't your podcast growing? There's one misconception that may be making it harder to reach your ideal audience. This episode will help you avoid this common podcasting mistake, define your audience the right way, and create content that truly resonates with them. That means more growth, more engagement, and more sales. Tune in to learn how this small shift can unlock new opportunities and grow your show! Topics Discussed The biggest misconception about niching down Defining your audience: demographics vs. psychographics How to create content that connects with your audience MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage

I don't know how it took us this long to schedule this episodes, but I'm grateful we are doing this today. About a year and a half ago, I got connected to this individual. Since then, he has joined our BOA Mastermind, became a digital marketing client, and one of my biggest supporters. He's a friend, someone I can go to and get advice from, and someone I look up to. A few weeks ago we had the chance to grab dinner while I was in Springfield. My guest today is Chris Treese. He is the Owner of Olympus Outdoors in Springfield, MO and he also coaches contractors in their businesses.Chris' Bio:My name is Chris Treese, I've been doing construction for 21 years, from working with my Step-Dad to getting a degree in Construction Management, to running my own company for 11 years. I own Olympus Outdoors in Springfield Mo specializing in luxury outdoor living, I also coach other contractors on how to scale their businesses and help people hire cost effective virtual assistants. I'm a husband and a father of 3 amazing kids. I love building businesses, problem solving, and meeting new people.Connect with Chris:Facebook: https://www.facebook.com/chris.treese.03Instagram: https://www.instagram.com/chris.treese/Olympus Website: www.olympus-outdoors.comBuilders of Authority:FREE Facebook Group: https://www.facebook.com/groups/7685392924809322 BOA Mastermind: https://buildauthority.co/order-form-mastermind GoHighLevel Extended 30-day Free Trial w/TONS of Personal Branding Bonuses: http://gohighlevel.com/adammcchesney

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Embracing the Jill of All Trades: A Conversation with Katie CallowayIn this episode, we dive deep with Katie Calloway, a former NBA dancer turned tech guru and fitness coach. Katie shares her journey of embracing a multi-passionate lifestyle, discussing the power of vulnerability, authenticity, and communication. We tackle societal pressures to specialize, the benefits of being adaptable, and the importance of building supportive systems. Katie also opens up about the challenges and rewards of her diverse career path, providing insights on maintaining motivation, the pitfalls of seeking shortcuts, and the significance of effective communication in both personal and professional settings. Join us as we explore the strength in being a 'Jill of All Trades' and finding success on your own terms.00:00 The Lost Art of Face-to-Face Conversations00:25 Introducing Katie: The Multi-Passionate Pro00:53 Embracing a Multi-Passionate Lifestyle01:06 Katie's Diverse Career Journey04:23 The Power of Vulnerability and Authenticity07:54 Navigating Societal Pressures and Expectations11:01 The Importance of Perspective and Authenticity15:13 The Emotional Depth of Coaching20:01 Sales Tips and Building Relationships31:27 Choosing the Right Communication Medium31:59 The Importance of Tonality in Communication33:42 Emojis and Emotional Communication37:20 Over-Communicating in Business39:01 Future Plans and Learning Mode43:21 Identity Change and Fitness Journey47:25 The Shortcut Fallacy in Health and Fitness52:18 Rapid Fire Questions⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Website Audit QuizGet all links, resources, and show notes at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/193

Are you struggling to find your perfect niche?You're not alone. Most entrepreneurs resist niching down at first, fearing it will limit their business. But the truth is, a clear niche makes everything easier - from marketing to referrals.In this episode, I walk you through my own niche evolution and provide a practical framework to find yours. Plus, I've created a special niche development worksheet to guide you.For more information, transcript, and show notes, click here: jenna.coach/41Join me for a free strategy session by clicking here: https://mom.jenna.coach/applyYou're invited to join us every 2nd Thursday for my free Mom Entrepreneurs Circle. Sign up here: https://mom.jenna.coach/circleKeep up with me on LinkedIn here: https://www.linkedin.com/in/jenna-rykiel and Instagram here: https://www.instagram.com/jrykiel3If you enjoy the show, please follow, rate, review, and share the podcast! Your support helps the show reach moms just like you who are ready to quit their 9-to-5 in pursuit of a life and business they love. Click here for instructions on how to leave a review: https://jenna.coach/podcast/podcastlaunch

This conversation with Nick Thomson was an absolute masterclass in why businesses need to start thinking about podcasting as a key marketing tool. Nick brought such a fresh and insightful perspective, particularly around the idea that podcasting isn't just about downloads—it's about brand awareness, networking, and positioning yourself as an authority in your field.One of the things I loved about this episode was how we tackled the common objections businesses have when it comes to starting a podcast. Whether it's concerns about ROI, finding a niche, or creating engaging content, Nick had practical and actionable advice for all of it. The way he reframed podcasting as a strategic business tool rather than just another content channel was incredibly eye-opening.This episode reaffirmed everything I believe about podcasting—it's not just for hobbyists or media companies, but for every business that wants to build trust and authority with their audience. If you've been on the fence about starting a podcast, this is the episode that will change your mind!Niall MackayKey Takeaways: "Podcasting is a Content Engine" - A single podcast episode can generate blog content, social media clips, and email newsletter material for months."Niche Down to Stand Out" - When you try to speak to everyone, you speak to no one. The more specific your podcast, the better."The ROI of Podcasting Goes Beyond Downloads" - Success isn't just about listens; it's about brand awareness, business networking, and building authority."Podcasting as a Sales & Networking Tool" - Using a podcast to connect with key industry players is a brilliant way to build relationships and generate business."Small Audience, Big Impact" - Even with a small number of listeners, the depth of engagement can drive significant business results.Chapters & Timestamps:03:00 - Nick's Background & Love for Podcasting07:00 - How Podcasts Fuel Content Strategies12:00 - Overcoming the Biggest Barriers to Podcasting21:20 - The Power of Niche Podcasts24:10 - Measuring the ROI of a Podcast27:10 - Podcasting as a Business Networking Tool30:40 - Why Small Audiences Can Be More Valuable than Large OnesSend us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWiLet's take a deep dive into your real estate business and create a clear, actionable plan to help you:→ Build simple, effective lead generation strategies that work for YOU→ Deliver a client experience that gets you referrals and repeat business→ Master time management to create more balance in your life→ Defines your niche for clearer branding and easier marketing→ Attracts your ideal clients so you stop chasing leads and start getting referralsAre you a real estate agent ready to grow your business in 2025? Discover why every realtor needs a niche and how it can transform your real estate business. In this video, I'll show you how niching down can boost referrals, streamline your lead generation strategies, and create a standout client experience that drives success.Here's what you'll learn: - How defining your niche creates clarity in your branding and marketing. - Proven strategies to attract ideal clients while improving time management. - Real-world examples of successful niches like move-up buyers, relocation specialists, and luxury listings. Gone are the days of chasing leads and grinding 24/7! Instead, I'll guide you to build a referral-driven business using sustainable systems, social media strategies, and an abundance mindset. It's time to attract dream clients, deliver a world-class client journey, and create a thriving real estate business.If you're ready to stop guessing and start growing, schedule your FREE strategy session today! Together, we'll map out a plan to elevate your business with systems that work for YOU. Watch now to take the first step toward a more scalable, stress-free real estate business!

Are you stuck wondering why your niche isn't helping you attract clients like it used to? You're doing all the right things—posting content, speaking to your ideal client, staying in your niche—and still… crickets. The truth is: niching down is no longer enough to stand out and scale your business in 2025. In this episode, I break down the key shift you need to make to become the ONLY choice in your space: developing a Distinctive Edge. This is more than just a niche—it's your signature combination of expertise, story, personality, and process that makes your brand unforgettable. You'll learn: ✨ Why niching can only take you so far in today's crowded online space. ✨ How your Distinctive Edge creates a "moat of protection" around your business, allowing you to thrive regardless of changing trends. ✨ How to identify and lean into your unique coaching method and messaging to attract premium clients. ✨ Real client stories showing the power of this framework (from ghosted to getting dream inquiries!). If you're tired of blending in and ready to build a brand that people can't stop thinking about, this episode is a must-listen! Biz Resources →Ready to craft your Distinctive Edge and finally position yourself as the go-to expert in your niche? DM me ‘EDGE' on Instagram to apply.  Let's make your brand obsessable

Send us a textShownotes can be found at https://www.profitwithlaw.com/467.Are you contemplating the power of niching down in your law practice?Join Moshe Amsel and Dawn Smith, managing partner of Smith Clinesmith LLP, as Dawn reveals her extraordinary journey from a passionate young lawyer to leading a firm specializing in elder abuse litigation. Moshe and Dawn delve into the importance of finding your niche, overcoming hiring challenges, and the vital role of having a clear mission and vision for your practice. Dawn shares her experience on focusing her firm to drive impactful change and justice for the elderly, and offers inspirational advice for building a successful and purpose-driven law firm.Listen now to uncover the secrets of creating a meaningful and thriving law practice!Chapters:[00:00] Introduction to Dawn Smith[09:27] The Cost of Justice: Navigating the Financial Realities of Elder Abuse Cases[15:33] How Do You Scale a Law Firm Without Starting From Scratch?[24:05] Bouncing Back from Bad Hires and Hiring Smarter[32:19] The Game-Changer for Client Acquisition[36:08] Dawn's Parting Piece of AdviceResources mentioned:The Law Firm Growth Summit 2025 is in full swing on its third and final day! Don't miss out—catch up now. Register for FREE!Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereBook your FREE strategy session today!: profitwithlaw.com/strategysessionLiving Forward: A Proven Plan to Stop Drifting and Get the Life You Want by Michael Hyatt and Daniel HarkavyConnect with Dawn Smith: Instagram | Facebook | LinkedIn | Twitter | TikTok | YouTubeSmith Clinesmith, LLPJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Ever faced the "valley of death" on your entrepreneurial journey? This episode of Gym Break Cast promises insights on navigating this crucial phase, where growth demands overcoming daunting challenges. We challenge the conventional advice of niching down too soon, offering a fresh perspective on the importance of risk-taking and embracing the potential for failure. As we share our personal experiences, we emphasize the shift away from hustle culture towards a more balanced, holistic approach, where business success is intertwined with personal fulfillment and family life.Join us as we dissect the transition from being an employee to a business owner, underscoring the need for personal development and effective systems like SOPs. We weigh the pros and cons of different business models—whether it's group classes, personal services, or the decision between a physical gym and an online platform. Personal branding and communication also take center stage, highlighting the power of mindset and connection in building a successful venture. As the episode unfolds, we reflect on our journey, expressing gratitude for the support that brings visionary ideas to life, encouraging listeners to align personal growth with professional goals through collaboration and persistence.Support the showSubscribe to our Youtube channel: https://www.youtube.com/channel/UCHHOVBghX_ENHwg2QhYUzlQDM us on Instagram at: https://www.instagram.com/creatitive/Connect on LinkedIn: https://www.linkedin.com/in/creatitive/View our Website: https://creatitive.com

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: Niche Down to Light You Up and Attract Your Dream Clients

Download Chris's FREE E-Book on “How To Find Ultra High Net Worth Clients" from https://UHNWC.com/   Crystal Lee Butler, MBA (https://crystalmarketingsolutions.com/), is the founder and marketing strategist behind Crystal Marketing Solutions (CMS), a premier financial advisor marketing agency that delivers done-for-you marketing services dedicated specifically to independent financial advisors and small advisory firms. With two decades of experience, CMS excels in developing personalized, compliance-friendly marketing strategies that streamline and execute all aspects of their clients' marketing ecosystem. In this episode, Crystal and Chris discuss: 1. Growing Your Practice with Consistent Marketing 2. How to Create High-Impact Content Without Overwhelm 3. How to Leverage Publications to Boost Your Authority 4. Using Client Success Stories to Attract More Business LinkedIn: https://www.linkedin.com/in/crystallbutler/  Website: https://crystalmarketingsolutions.com/  Facebook: facebook.com/crystalmarketingsolutions X (formerly Twitter): x.com/crystallbutler Maximize your marketing, close more clients, and amplify your AUM by following us on:  Instagram:  https://instagram.com/ultrahighnetworthclients  TikTok: https://tiktok.com/ultrahighnetworthclients  YouTube: https://www.youtube.com/@uhnwc Facebook: https://www.facebook.com/UHNWCPodcast  Twitter: https://twitter.com/uhnwcpodcast  iTunes:  https://podcasts.apple.com/au/podcast/ultra-high-net-worth-clients-with-chris-brodhead/id1569041400 Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr Website: https://uhnwc.com  Work with us: https://famousfounder.com/fa  DISCLAIMER: This content is provided by Chris Brodhead for the general public and general information purposes only. This content is not considered to be an offer to buy or sell any securities or investments. Investing involves the risk of loss and an investor should be prepared to bear potential losses. Investment should only be made after thorough review with your investment advisor considering all factors including personal goals, needs and risk tolerance. 

In this episode of the Insight Out podcast, I have an insightful conversation with Jacqueline Snyder Founder and CEO of The Product Boss, and the Shop 1-in-5 Pledge. We discuss key strategies for product-based businesses, like understanding your niche market and tailoring products to meet specific customer needs. Jacqueline shares insights from her own journey with Cuffs Couture, highlighting the importance of market research and customer understanding. We also touch on effective brand messaging, standing out in crowded markets, and the benefits of focusing on core products. Jacqueline mentions Stanley's success story, focusing on their use of influencer marketing and irresistible offers for customers. Lastly, Jacqueline reflects on personal growth, crediting mentorship for part of her development. In this episode, you will learn the following: Importance of understanding the niche and ideal customer in a product-based business Tailoring products to meet specific customer needs and desires Leveraging personal experiences and upbringing to drive entrepreneurial spirit Identifying niche market opportunities and leveraging unfair advantages Foundational pillars of starting a product-based business Developing a listener avatar and nailing down brand messaging Standing out in a crowded market and matching the target buyer avatar with the product Differentiating oneself in a crowded market and understanding customer needs, wants, and desires Nailing the offer and pricing, focusing on best-selling products Leveraging influencer marketing, creating irresistible offers, and building an audience and community In This Episode: [00:01:53] - Introduction to Jacqueline Snyder. [00:03:06] - Influential Family. [00:05:09] - Early Entrepreneurship. [00:07:54] - Creating Cuffs Couture. [00:11:50] - Nailing the Niche. [00:15:55] - Ideal Customer Avatar Exercise. [00:18:54] - Developing a Listener Avatar. [00:19:24] - Niche Down and Core Product. [00:20:52] - Brand Messaging and Standing Out. [00:27:52] - Market Research and Branding. [00:31:49] - Offer Strategy and Hero Products. [00:37:39] - The Stanley Mug Success Story. [00:39:43] - Creating Irresistible Offers. [00:41:43] - Driving Demand and Community Engagement. [00:43:45] - Nailing the Marketing. [00:47:17] - Directing Customer Action through Marketing. [00:48:02] - Mindset and Personal Growth. Notable Quotes  [14:31] "You have to come up with exactly who that person is and what the pain point is you're solving with the product." - Jacqueline Snyder [38:12] "Stanley is so cool because 110 years later, they jumped from a $90 million a year company to $750 million last year off of this new product."” - Jacqueline Snyder [39:43] "One way that I see people creating irresistible offers is by creating scarcity of product, right? So creating demand, creating this FOMO sort of feeling." - Jacqueline Snyder [41:43] "People are voyeuristic; they want to see behind the scenes. They want to see how things are made." - Jacqueline Snyder Resources and Links Jacqueline Synder https://www.linkedin.com/in/jacqueline-snyder-tpb/ https://www.instagram.com/theproductboss/ https://www.youtube.com/@TheProductBoss Website designerconsultingcoop.com/ theproductboss.com Billy Samoa https://www.facebook.com/BillySamoaSaleebey/ https://twitter.com/BillySamoa https://www.instagram.com/billysamoa/ https://www.youtube.com/@BillySamoa https://www.linkedin.com/in/billysamoa/ This is an encore episode and was originally published on April 12, 2024. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 120: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptIt's often said that the riches are in the niches. One of the things we often tell our coaching clients is that people who buy are searching for a very specific solution to a very specific problem. They aren't going to be willing to spend money on a generic solution to a specific problem.Today's guest is an excellent example of how you can make more money and find easier success by niching down.In this episode, Dana Obleman tells us her story about how she came up with the idea of starting a baby sleep coach business, how she got her first clients vs how she gets clients now, and the different ways she has grown her business over the years.About Dana Obleman: Dana is a recognized sleep expert and creator of the Sleep Sense Program, a trusted approach that's helped over 125,000 families reclaim their nights. With almost two decades in the game, Dana has shared her down-to-earth advice on Good Morning America, Entrepreneurs On Fire, and more.She's not just about helping kids sleep—she's also empowering over 1,000 women to build thriving businesses as certified sleep consultants. Whether it's bringing peace to bedtime or kickstarting new careers, Dana's got a knack for making it all feel doable (and fun!).Grab Dana's Free “Safe Sleep Bundle” PDF Download: https://sleepsense.net/dressing-guideConnect with Dana: https://www.sleepsensecertified.com/ https://sleepsense.net/ https://www.facebook.com/sleepbabydana/ https://www.instagram.com/sleepsense/ https://www.youtube.com/@sleepsense https://www.linkedin.com/in/dana-obleman-36a8a722/overlay/about-this-profile/Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer 

Today on our show:Shopify 2025: The Entrepreneur, the Rulemaker and the Bridge-BuilderMastercard Holiday numbers show roses for eCommerceIs 2025 the year of the niche down?Amazon still the king of warehouse growthAnd finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Mirakl.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

Hey, Mama! You've probably been told that the riches are in the niches and have heard of the many benefits of niching down, but the real question is, "How to niche down?" When you have so many passions and skills, what direction do you actually go with your business? In today's episode, I chat with business strategist, Lisa Avila, about how to niche down in your business when you feel overwhelmed about what direction you should go in your business. In this episode, you will learn:Lisa's mompreneur journey and navigating running a business while going through a divorceTips and strategies for how to niche downHow to discover your nicheConnect with Lisa Avila:WebsiteYouTubeInstagram: @listathestrategistFacebookLinkedInResources Mentioned in Today's Episode:Niche Clarity Workbook for Mompreneurs - Use code ANDRIA to download the workbook for freeWays I Can Serve You:Join the Marketing Without Socials Email CommunityWeek of Voxer Coaching​The Social Media Detox ClubThe Social Detox AcceleratorRecommended Podcast + Business Tools:Plug & Play Email Templates: Jenny Roth's Email InsidersPodcast Hosting: Captivate (7-Day Free Trial) Simplify your marketing through podcasting: Make Money Podcasting Audio CourseCreate podcast content that nurtures and converts your podcast listeners into your paid programs and offers: The Lead Generation Playbook Private PodcastEmail Marketing: Kit (14-Day Free Trial)CRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Host your community and sell your digital products:

Episode #214: The Power Of Niching Down Join us today as Colleen Interview's Suzi Freeman on Take the Leap. We dive deep into the transformative journey of mental performance coaching for teens with the incredible Susie Freeman, founder of Teen Warrior Academy. As I reflect on our conversation, I wanted to share three key takeaways that resonated with me and that I believe can inspire you in your own personal and professional journeys: Embrace Evolution: Just as I am transitioning my podcast to a new host, Suzi shared her own evolution in business. It's essential to recognize that growth often requires us to let go of what we initially envisioned. Sometimes, we are meant to build the foundation and then pass the baton to someone who can take it to the next level. Embrace change and trust the process! The Importance of Mental Wellness: Suzi's work highlights a critical issue—mental and emotional wellness among teens. We discussed the alarming rates of mental health struggles and how vital it is to equip our youth with the tools to cope. As leaders and parents, we must prioritize mental preparedness, not just in sports but in all aspects of life. Let's advocate for resources and support systems that empower our young people to thrive. Niche Down to Elevate: One of the most powerful insights from our discussion was the importance of niching down. Suzi found her passion in working specifically with special teams in football, which has allowed her to make a significant impact. When we focus on a specific area, we can become experts and attract the right clients who resonate with our mission. Don't be afraid to refine your focus; it can lead to greater fulfillment and success. I invite you to listen to this episode and explore how you can apply these insights in your own life. Whether you're navigating a career transition, supporting a young person in your life, or seeking to refine your professional focus, there's something here for everyone. To connect with today's guest: Suzi Freeman www.teenwarrioracademy.com www.intagram.com/teenwarrioracademy www.facebook.com/teenwarrioracademy https://www.linkedin.com/company/teenwarrioracademy To connect with the host: Colleen Biggs https://colleenbiggs.net/ Consider Colleen to speak at your next event or host your next Business retreat! Check out all of our episodes on Youtube https://www.youtube.com/c/ColleenBiggs Join us for the NEXT Empower & Elevate Conference March 21st https://colleenbiggs.net/empower/ Thank you to our Sponsor of today's show: Live & Learn Live & Learn's mission is to empower women to break the cycle of generational poverty. We envision a world where women thrive, strengthening their families and the community. Live & Learn is a non profit organization for women that was founded in 2012 to empower women in the Phoenix-metro area. It began as an initiative of the Arizona Foundation for Women and became an independent organization in 2014. Live & Learn continues to grow every year to meet the financial education needs and career training for women in our community. To find out more or if you wish to donate visit www.liveandlearnaz.org

You want to grow your horse business, so that means you should be talking to more people in your marketing, right? Yes, but ... talking to more of the “right” people is the key. If you're here, it's likely because you know your marketing could be more effective. You're either not getting leads or subscribers or clients and customers, or you're getting them but they aren't the people you love working with or are best-suited to help. Therefore, they don't stick around—or they do, but it's not a great experience for either of you. The reality is that you're not for everyone—and, that's okay. This is why your marketing will be most effective when you make the decision to niche down so you can market to your best-fit audience. In this episode, you'll discover why niching down is a non-negotiable for your horse business. Plus, you'll learn 3 benefits of niching down in your equestrian marketing. Show Notes (AKA “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/155

In this first episode of “Does my Marketing STINK?”, we'll interview Chase Dapello of Westlake Private Wealth Management and answer the question of whether or not his marketing stinks. If you'd like to be a guest on “Does my marketing STINK” and have you or your company's marketing analyzed for free, send me a note […] The post “Worried I'll exclude qualified clients if I niche down.” [Does my marketing STINK? Ep One] appeared first on Sara Grillo.

Ralph and Lauren talk about the value of in-person connections and insights from recent conferences. Ralph shares his experiences from a Smart Marketer event, pointing out the importance of networking beyond scheduled sessions and the impact of an engaged audience. Lauren adds her perspective, gearing up for WebinarCon, where she anticipates learning cutting-edge techniques in webinar funneling. Together, they discuss key takeaways, from maximizing product launches through presales to scaling service offerings without sacrificing quality. Their shared stories have a central message: success often lies in connecting authentically, refining strategies, and staying open to new approaches in marketing and business growth.Chapters00:00:00 - Welcome to the Perpetual Traffic Podcast00:00:29 - Conference Insights and Energizing Takeaways00:01:29 - WebinarCon: The Power of Webinars00:05:50 - Smart Marketer Event Highlights00:09:52 - Networking and Making Connections00:13:31 - Pre-Sales Strategy for E-commerce00:17:52 - Limited Batch Launch Strategy00:19:13 - Pre-Selling Courses: Lessons Learned00:21:16 - Niche Down to Scale Up00:24:37 - Cutting Through the Noise00:27:25 - Optimizing Appointment Bookings00:34:52 - Concluding Thoughts and TakeawaysLINKS AND RESOURCES:Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!WebinarconEpisode 634: Fire Your Overpriced Marketing Consultant & Use AI The RIGHT Way with Russ Henneberry Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Welcome to the Inner Edison Podcast, where we dive into the stories and experiences of industry leaders, entrepreneurs, and visionaries. In this episode, Ed Parcaut sits down with Christian Espinosa, a cybersecurity expert, seasoned entrepreneur, and author of "The Smartest Person in the Room." Christian shares his journey from serving in the Air Force to founding successful cybersecurity companies, with a special focus on his latest venture, Blue Goat Cyber. Join us as we explore: The importance of hiring superior talent and avoiding the pitfalls of hiring less qualified staff, as noted by Alex Hermosi. The critical role of niching down in business for higher efficiency and client satisfaction. Personal reflections on empathy and societal division, highlighted by a recent car accident incident involving Christian. The significance of emotional intelligence in high-tech industries and practical hiring approaches that prioritize core values and people skills. Insights from Christian's book "The Smartest Person in the Room," aimed at improving emotional intelligence among high IQ individuals. Lessons learned from business failures and the importance of careful consideration in stock deals. Strategies for continuous growth and resilience, drawing parallels from Christian's experience in completing 24 Ironman triathlons. Whether you're an aspiring entrepreneur, a seasoned business professional, or simply interested in personal and professional growth, this episode offers valuable insights and actionable advice. Tune in to hear how Christian Espinosa leverages his unique experiences to drive innovation and success in the cybersecurity industry. Guest Websites: Christian's website: christianespinosa.com Blue Goat Cyber: bluegoatcyber.com

Feeling torn between niching down and staying broad in your coaching business? In this live coaching session, we tackle this common dilemma with Samantha, a professional organizer turned coach. Discover: ✅ Why rebranding might not be the answer you're looking for ✅ How to incorporate personal elements like faith into your coaching ✅ The importance of creating a solid coaching framework ✅ Strategies for authentic podcast growth ✅ Why embracing your unique coaching style is crucial for success   Whether you're considering a rebrand or just feeling stuck in your coaching business, this episode offers invaluable insights to help you move forward with confidence and authenticity.

In a saturated marketplace, it is crucial to niche down. With so many online entrepreneurs, it's more important than ever that your message is clear and people readily recognize that you hold the key to the solution they need. How can you accomplish this? By niching down. When you niche down, your message becomes uber clear, and you have more opportunity to stand out amidst the sea of online noise. What does it mean to niche down? If you think you can help everyone, you will ultimately help no one. That's a zinger. But it is a harsh reality. When you talk to everyone, the people you can best help may not recognize that you are speaking to them. Your message should be so clear that it both attracts your ideal client and repels those who are not a good fit. Niching down means narrowing your scope, but that doesn't mean you are limiting your business. There is no need to fear a decrease in revenue or experience a scarcity mindset. It means you will become so clear on what you do and who you serve that there is no doubt by anyone who comes across your content or website. When that happens, your best-fit clients will know you are the one to follow and ultimately hire. How do you approach narrowing your scope and identifying your niche? The best way to approach niching down and identifying your niche is to think about an hourglass. The top of the hourglass is full, just like your brain is full of ideas and ways you can help many people. But here is where your message is unclear until you have narrowed it down with specificity.   Start small and expand. This philosophy is beneficial if you are multipassionate.   Read the full show notes and access all links.   Free resources Download the free eBook 10 Strategies to Grow Your Business Without Social Media to learn more ways to market your business.  How to write website copy - Episode 328 What does a business need to succeed - Episode 321 Client retention strategies to increase profitability - Episode 353 The content you need to prove that you are the one to hire - Episode 260

In this episode of Fearless Sellers, Joie Roberts interviews Sarah Parks, founder of Zentoes, a foot care products company. They discuss the importance of niching down in business, how Sarah turned a personal family issue into a thriving brand, and the growth of Zentoes from Amazon to Walmart. Sarah shares insights on leveraging customer feedback for product development, the significance of community engagement, and offers advice for aspiring entrepreneurs.   Takeaways Niching down can significantly impact business growth. Personal experiences can inspire successful business ideas. Customer feedback is crucial for product development. Expanding into retail requires understanding consumer trends. Amazon provides valuable insights for business growth. Community engagement can enhance brand reputation. Starting small allows for manageable growth. Building trust with customers leads to repeat business. Social responsibility can be integrated into business models. Everyone has foot problems, presenting endless opportunities.    Learn more about Sarah and Zentoes: https://zentoes.com/   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  Book a call with Joie Roberts: www.callamz.com 

Bryce Hansen's entrepreneurial journey began in his childhood, when he sold treats to classmates and later freelanced in graphic design, videography, and photography during high school and college. While attending BYU, where he earned a degree in design with a focus on UX and a minor in entrepreneurship, Bryce co-founded a wedding supply rental business with his roommates. This venture eventually evolved into a successful homemade brick oven pizza operation, where he sold up to $500 worth of pizzas every weekend. After he was done slinging pizzas and wanted to make a bigger impact on society, Bryce joined the sandbox program at BYU where he founded an amazing company. Inspired by his father's 30-year career in nonprofits, Bryce recognized the financial challenges these organizations face and co-founded Devote, a fintech platform designed to streamline nonprofit financial processes. Under his leadership, Devote expanded its services to include spend management, high-yield accounts, and a donation platform, all provided at no cost to nonprofits. Today, Devote operates in over 20 states, helping nonprofits save time and money so they can focus on their missions. If you want to learn more about Bryce and his business, check him out here - https://www.linkedin.com/in/brycerhansen/ If you'd like to see more content from Brandon, click here - https://linktr.ee/getoveryourself_podcast?utm_source=linktree_profile_share

Are you struggling to attract your ideal clients as a health coach? Do you feel like your message is getting lost in the noise? You're not alone! Many coaches find it challenging to stand out in a crowded market, but niching down and establishing content pillars can help you connect with your audience more effectively. In today's episode, we're diving into the importance of niching down and creating content pillars for your coaching business. We'll discuss how focusing on a specific niche can clarify your message, attract the right clients, and establish your authority in the industry. Additionally, I'll explain what content pillars are and how they can serve as the backbone of your content strategy. Whether you're interested in gut health, hormone health, or weight loss, I'll guide you through the steps to identify your niche and develop compelling content pillars that resonate with your audience. Download this fantastic resource to kickstart your funnel and attract more clients: https://yourhealthcoachbiz.com/dfy-5-clean-eating-hacks-list-builder-email-marketing-kit

In this episode, Libby Rothschild interviews Elena Kunicki, a registered dietitian specializing in helping women overcome disordered eating and achieve their health goals. Elena shares her journey of building a thriving business, including the challenges she faced, strategies she used to overcome them, and valuable advice for aspiring dietitians. BIO: Elena is a Registered Dietitian who helps women heal their relationship with food, their bodies, and fitness. Through her own journey to food freedom after 4 years struggling with binge eating and amenorrhea, she developed a passion for helping other women overcome similar struggles. Elena now offers online coaching to women around the world. Her specialty is helping fitness and health conscious women stop binging, get their periods back and prioritize fitness goals in a healthy and sustainable way. What you'll learn from this episode: Persistence and Resilience: Even in the face of setbacks, maintaining a positive mindset and perseverance are essential for success. Niche Down and Know Your Ideal Client: Understanding your target audience and tailoring your messaging to their specific needs is crucial. Focus on Value: Offer high-quality services that address your clients' pain points and provide exceptional value. Build Your Brand: Leverage social media and content marketing to establish yourself as an expert in your field. Prioritize Client Relationships: Foster strong connections with your clients to build trust and loyalty. Connect with Elena: Instagram: @elenakunickird TikTok: @elenakunickird The Binge Eating Dietitian Podcast on all listening platforms Connect with Libby: Instagram: @libbyrothschild | @dietitianboss YouTube: Dietitian Boss Are you ready to get support? Team Dietitian Boss offers support to help you start, grow and scale your private practice. Book a call to learn more about what options we offer to help you based on your stage of business. Discover the seamless experience of Practice Better through our referral link! Join us on a journey of enhanced wellness and efficiency. Start here! Join our membership The Library HERE Are You Maximizing Your Marketing? Take the Quiz to Find Out and Unlock Your Full Potential as a Dietitian! Want to hear client success stories? Review here.

Hey Friend! Are you struggling to scale your business? Do you feel like something's wrong and wonder whyyy your business isn't growing? Are you confused about why you're stuck at the same download numbers, audience size, or revenue and why you can't find that breakthrough and scale? Over the past six years, I've grown my company from zero to a seven-figure business, and I'm excited to share my tips and strategies with you today! I'm here to help you create a life of freedom so you can make an income while making a difference for God's kingdom.   In this episode, I'm digging into the top reasons your business might not be scaling and giving you practical solutions to help you overcome these challenges. I pray this blesses you! Xo, Stef   SIGN UP FOR THE PROFITABLE PODCAST BOOTCAMP: LEARN HOW TO GROW YOUR SHOW AND MAKE INCOME PODCASTING! Monday, September 9th - Friday September 13th 11AM MST  -> https://stefaniegass.com/bootcamp

#813 You don't have to be an expert to start helping others. In fact, being just one step in front of your target audience is often enough to build a successful business. The key, however, is niching down enough to take advantage of your unique combination of skills! My guest, Kourt from The Station Bakery, is a perfect example of someone carving out her space online. She helps her audience of home bakers discover great new recipes while also building income streams around their passion. I always say the riches are in the niches, so listen in on my chat with Kourt to learn more! In this episode, we discuss starting a brand from scratch, staying on top of niche trends, making money from Instagram and YouTube, the golden rule of building an audience, and why going offline can grow your online business. Enjoy! Show notes and more at SmartPassiveIncome.com/session813.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.