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I'm super excited to share this episode that was actually recorded back in March. Lauren Walsh, the Founder and President of LW Branding, joins me to talk about her entrepreneurial journey through the world of sports. LW Branding is a boutique branding and marketing agency that specializes in working with professional athletes and influential thought leaders. Lauren shares her personal experiences and provides some great insights, especially for females looking to break into the industry. Be sure to check out the website as well at sportsbizwithrashaad.com.
On the ninth episode of the EmpowHER the Game podcast, Paige and Katelyn talk with Dalia Regev. Dalia, along with Paige and Katelyn, is a member of the Empowering Women in Sports Program created by Lauren Walsh of LW Branding. She is a former athlete who has held several positions with companies in the sports industry!
We caught up with Ryan Isaac this morning on his 29th birthday from his home in Northwest Indiana. The former Boilermaker defensive end talks about being recruited out of Michigan City by newly re-hired defensive line coach Mark Hagen and the challenges of playing for two head coaches in Danny Hope and Darrell Hazell. He was a four-year letter-winner and played in bowl games in 2011 and '13 for the Boilermakers. Isaac was named assistant director of development - Varsity P within the John Purdue Club in June of 2019. He focuses on advancing annual giving and assisting with advancing membership, marketing, communication and special events efforts of Varsity P, which includes former Boilermaker student-athletes. Before joining Purdue athletics, Isaac worked as a youth behavioral counselor a special education teacher and high school assistant football coach, and in brand management with LW Branding in Chicago, He earned his bachelor's degree in organizational leadership and supervision from Purdue in 2014. Isaac was named assistant director of development - Varsity P within the John Purdue Club in June of 2019. He focuses on advancing annual giving and assisting with advancing membership, marketing, communication and special events efforts of Varsity P, which includes former Boilermaker student-athletes. Before joining Purdude athletics, Isaac worked as a youth behavioral counselor a special education teacher and high school assistant football coach, and in brand management with LW Branding in Chicago, He earned his bachelor's degree in organizational leadership and supervision from Purdue in 2014.
In the third episode of EmpowHER the Game, Paige and Katelyn talk to Lauren Walsh, the CEO and founder of LW Branding. LW Branding is a boutique marketing and branding agency focused on helping athletes. Lauren discusses working in the sports industry as a mom, why her job is so important to her, and how she found her purpose.
Hello Fangirl Nation! We've got another great episode of Get My Job, as Tracy is joined by Lauren Walsh, Founder of LW Branding. Lauren specializes in working with professional athletes, and she shares her expertise. She talks about the importance of understanding that you don't build your brand, but instead knowing you are your brand. Lauren also talks about developing relationships and learning your non-negotiables. There is SO much fantastic advice in this episode. You guys are going to love it. Let's go! See omnystudio.com/policies/listener for privacy information.
Lauren Walsh is the founder of LW Branding, a digital branding agency that represents athletes across the NFL, NBA, MLB. With over 10 years of experience, she has been featured in: Associated Press, MSN, CNBC, HLN, Fox Sports, Huffington Post, Front Office Sports, and Chicago Tribune. In this episode, we talk to Lauren about what athletes need to do to create a great brand, the landscape of brand managers today, and digital media landscape and which formats to look out for. To find Lauren Walsh Website: https://www.lwbranding.com/ For more information on how to be smarter with your money check out our website at www.afrugalathlete.com Follow us on Social Instagram:https://www.instagram.com/afrugalathlete/ Twitter: https://twitter.com/FrugalAthlete Youtube:https://www.youtube.com/channel/UC5k0dPpBLwVQ5D2MJoJrcGw/videos?view_as=subscribe LinkedIn: https://www.linkedin.com/company/a-frugal-athlete/ Follow Amobi Okugo [ Founder + Host ] Twitter:https://twitter.com/amobisays Instagram:https://www.instagram.com/amobisays/ LinkedIn: https://www.linkedin.com/in/okugo/ Website: https://www.amobiokugo.com/ --- Support this podcast: https://anchor.fm/afrugalathlete/support
Travis King talks with the Founder of LW Branding, Lauren Walsh about how not every single athlete is marketable, common misconceptions about what personal branding is, impact, not being afraid to lose friends and more. Episode Highlights: Not every single professional athlete is marketable. Your Personal Brand is who you are. You have to be able to humanize yourself and let people in. Let them know what the things are that make you normal outside your sport. There should be a healthy balance between the parents and some form of a mentor. Have very clear open conversations with the kids and share insight about the repercussions. What can you do to add value and positivity to the world? Go do something new and go Live. Terrell Owens even made his own workout equipment. Twice a day Group Yoga Meditations in Chicago. The biggest thing is not letting money get to you. It's when you realize that you have the power and a purpose on this earth to change people's lives. If all you do is impact one person's life, then what you did was with it. So many things like your work ethic, healthy habits, and even connections can be transitioned into the "real world". Don't be afraid to lose friends. 3 Favorite Points: Your Personal Brand is WHO you are Ask yourself "what can I do to add value and positivity to the world?" Don't be afraid to lose friends. Tweetable Quotes: “You have to be able to humanize yourself and let people in. Let them know what the things are that make you normal outside your sport.” – Lauren Walsh “It's when you realize that you have the power and a purpose on this earth to change people's lives.” – Lauren Walsh “Don't be afraid to lose friends." – Lauren Walsh Links: ● Travis King: http://linkedin.com/in/travisandreking (Linkedin) ● http://communitybuildershow.com (communitybuildershow.com) ● Lauren Walsh: https://www.linkedin.com/in/lwbranding/ (Linkedin) https://twitter.com/LaurenWalsh_ (Twitter) https://www.instagram.com/laurenewalsh/ (Instagram) ● https://www.lwbranding.com/ (lwbranding.com) See acast.com/privacy for privacy and opt-out information.
Matt Morrison put in serious work before finding his home at LW Branding, a boutique branding and marketing agency working with professional athletes such as Kirk Cousins, Matt Carpenter, Brent Suter, and more. His insane work ethic and genuine nature is a reason he's been able to get to where he is today. In this episode, Matt tells his story and provides insights on how to build a career in the sports industry. Check out LW Branding at LWBranding.com Hustle & Motivate is brought to you by JokerMag.com, the home of the underdog. Subscribe to The Underdog Newsletter: https://jokermag.com/newsletter/ Music by TYSHii & A.N.T.
On our inaugural episode, President of LW Branding, Lauren Walsh, talks all things goal setting. Our team set some pretty high personal and business goals for 2019, and Lauren is here to break down how our team set those goals, and more importantly, the strategies we've implemented so we actually accomplish them! We hope you enjoy, and we can't wait to hear some of the goals you've set for 2019! If you'd like to read more about our goal setting strategies, and see the specific prompt Lauren refers to, check out our blog: https://www.lwbranding.com/latest/skip-the-resolutions-lets-set-goals
Lauren Walsh from LW Branding joined me for today's amazing episode! We talked about positive mindset, claiming your niche, & what the real road to success looks like. If you are a female entrepreneur that runs a team or has employees, this is a must-listen for ya. Time to put on that boss hat, and start spreading that contagious positive energy. I hope you enjoy. Love and light, Stef . . . SHOW NOTES AT HTTPS://WWW.STEFANIEGASS.COM/BLOG/22 Wanna do a coaching session with me?! From power-hour calls to monthly and annual packages, there's an option for you. Email us for the coaching menu at support@stefaniegass.com Launch your podcast with ease. Follow the PROVEN system for scaling to success! Join the dozens of women who have launched TOP 30 RANKED shows using my exact system inside of Podcast Pro University. JOIN now and you'll get FREE, life-time access to the membership community, too! Hurry, this offer won't last. Thinking about podcasting? Learn EVERYTHING you need to know at my free Start a Podcast Training Page (https://startapodcast.gr8.com)! Or, Snag my launch strategy + checklist at: podcastchecklist.gr8.com Confused about what to do FIRST in your business? Download my Mompreneur Biz Blueprint and find out the exact order of operations to build your business. What to do, when: bizblueprint.gr8.com All of my recommended programs & software can be found at stefaniegass.com/resources FB Community: bit.ly/successsupportgroup Instagram: @stefaniegass
The opportunity for professional athletes to grow their brand has never been bigger than it is now. Lauren Walsh, Founder of LW Branding, joins Rob Cressy to talk about athlete marketing plus give a behind the scenes look of what it takes to work in sports. What is the biggest challenges that athletes face when trying to build their brands? Why do athletes need to think about their post-playing career right when they get in the leagues? What are the realities of building a career in sports vs the glamorization of it? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad): Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.com Lauren Walsh - LinkedIn: /lwbranding/ - Twitter: @lwbranding - Instagram: @laurenewalsh Websites: Bacon Sports: www.baconsports.com LW Branding: www.lwbranding.com Other Awesome Content: Check out The Rob Cressy Show on iTunes, where I have conversations with creators, entrepreneurs, and business leaders about their success mindset and excellence. Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.
In this episode of Beyond Basic, Kayla Anderson & Gabriella DiGiovanni chat with the women behind LW Branding.
“Athletes are figuring out how to leverage who they are, where they came from, what they’re known for, and then how to make money off of that for the rest of their lives.” Professional athletes are faced with countless decisions, both on and off the field, and many struggle with the weight of making the right choices. My guest today, Lauren Walsh, is making a name for herself in a male-dominated industry, adding her secret sauce to directly help athletes with much of what happens off the field, especially regarding their branding, social impact, and how they are seen to the public. “It’s nothing to do with that he’s not intelligent or he didn’t have the schooling. The reality was that he had spent so much of his life focused on football, and some of the general life skills that we take for granted he just didn’t have.” We have all seen and read what happens to the reputations of some athletes when they are left unchecked and they unleash on social media, ruining their images and enormous earning potential. Lauren urges athletes to start managing their brand as early as possible, controlling how they are viewed, and setting themselves up for decades of continued financial rewards. “It’s not about the sales pitch, it’s not about me saying ‘Oh, I’m so good about this or I can do that’, it’s showing. Especially in the world of professional sports, show them where you add the value and everything else falls into place.” Throughout my chat with Lauren, you will be impressed with how poised, confident and knowledgeable she truly is within the branding and marketing space as it pertains to athletes, We talk about the importance of sending the right message, how your sales pitch is virtually irrelevant as long as you produce results, and how she was even tasked with getting an NFL star blinds for his new apartment once he was traded, just a small example of her versatility! You’ll enjoy this episode, give it a listen! “I encourage our clients to be who they are on social media- there’s nothing worse than when you see an inauthentic post- you know when someone else wrote it. However, if something happens, you have an idea or you make someone laugh, chances are there are over 1000 people on Twitter who are going to laugh with you too. Be yourself and understand there is going to be a market for that.” Some Topics we talk about in this episode: Introduction - 0:53 Building a Brand - 4:00 Mentoring Athletes at Purdue - 5:53 LW Branding is Born - 10:12 The First Big Moment for LW - 11:58 NBA Draft Pick is the First Client - 13:10 How LW Leveraged Her First Client 13:54 What the Expectations are of Your Agent 16:41 A Male Dominated Industry 18:54 The Weight of the Referral 20:38 Relationship Building 22:07 Build Your Brand Now 23:12 The Big Picture Guide 25:37 The Present and Future Clientele of LW 29:08 Guidelines of Social Media 32:00 Wrap-up and Takeaways - 33:00 How to get involved Be sure to connect with me on Social Media @MarkMoyerCoach and go to my website, www.markmoyer.com to get access to the tips and strategies that my coaching clients get directly. If you’re looking for ways to Make Your Mark, send me an email Mark@MarkMoyer.com and I’ll get you going right away. If you liked this episode, be sure to subscribe and leave me a quick review on iTunes. Your reviews and ratings will help me reach more people with ways to make their mark in life!
Lauren Walsh of LW Branding talks athletes and social media on Wisconsin's Morning News