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MediaVillage's Insider InSites podcast on Media, Marketing and Advertising
How and where do the stars and executives of Turner personally consume video? And, does former Harry Potter star, Daniel Radcliffe, like a good mystery or comedy?! For Episode 17 of Insider InSites, E.B. Moss, Managing Editor of MediaVillage, was on the arrivals carpet for the Turner Upfront and spoke to everyone from Turner Chairman/CEO, John Martin, to The Last O.G. co-star, Tiffany Haddish. The transcript below has been edited for clarity and length. E.B. Moss: Tiffany Haddish, Twitter or Instagram? Tiffany Haddish: Instagram. Because a picture says 1,000 words and Twitter only says 145! Moss: Bobcat Goldthwait, how do you consume video? Bobcat Goldthwait: I stream it at home. It’s all Apple TV and stuff like that. ...and I got the Turner App. I actually have it installed in the back of my neck. I'm a company boy. Moss: Who would you most like to road trip with from Turner? Goldthwait: Oh, I would. You know, it's the Those Who Can't cast. They're hilarious and I'd love to hang out with them. Moss: And, Twitter or Instagram? Goldthwait: Oh, Grandpa’s on Instagram. I got off of Twitter; it gave me anxiety. Turner’s Chairman and CEO, John Martin, shared the corporate vision Moss: John, with people using so many screens these days how do you break through? John Martin: That’s the question at the center of everything: What we need to do - and the future of successful media companies - is going to be about creating brands and franchises that can cut through the clutter and engage with consumers in an emotional way. We're calling it “fandom”, so everything we're doing now at Turner is about making fans... where they come and spend engaged time with us and lean in. Moss: There’s a lot of talent here. Shaq, Hamish Linklater, Niecey Nash, Denis Leary.... Who would you most like to road trip with? Martin: I’d take Anderson [Cooper] and Shaq together. Daniel Radcliffe, currently co-starring in comedy Miracle Workers, shared some audio – and TV - favorites: Moss: Daniel you said you consume a lot of podcasts. Any favorites? Daniel Radcliffe: Anything Dan Cohen does or Mike Duncan; I like all the History guys. There’s How I Built This, On the Media, Start Making Sense.... CaseFile: True Crime – a lot of true crime ones. I'm one of those people who is obsessed with all that stuff. Moss: And how do you consume video? Radcliffe: I mostly like Netflix and documentary series on TV. I'm very bad at watching proper series. Moss: And favorite Turner star here today?... Radcliffe: Samantha Bee!... wait, is she here?! Who Turner executives would most like to hang out with was a little surprising. Here’s Ad Sales President, Donna Speciale, and President of Turner, David Levy: Moss: Donna, who would you most love to road trip with? Donna Speciale: I am a huge fan of The Impractical Jokers. How much fun would it be to be on the road with them, with all the tricks they’re doing? Moss: On the serious side, with all that competition for the audience attention, what does it take for programming to break through ...and benefit advertisers? Speciale: The content has to be compelling, but I also think the advertiser has to think a little bit more about their messaging and the storytelling. We've also been trying to reduce the clutter on the linear screen to make that experience that much better. Moss: David Levy there are a lot of celebs here, and a lot are fans of Samantha Bee!... David Levy: When we brought Samantha Bee to Turner almost three years ago no one knew what was going to happen in this country and how powerful her message would be right now, and the influence she'd have on men and women across this country. Moss: What are some of the other shows that you're excited about? Levy: Well, I love all my children -- from Detour and Wrecked, and Conan [O’Brien], and Claws, Animal Kingdom... and 80 percent of our shows have been renewed. We’re focusing on fandom because fans tell other fans about great shows and that's what makes them so successful - not just on TV, but across platforms. Moss: Of all your children, who would you most like to road trip with? Levy: I think [Daveed] Diggs from Snowpiercer! Documentary filmmaker Michael Moore lived up to his reputation as a consumer evangelist... And the witty correspondents for Full Frontal with Samantha Bee rounded things out: Moss: Michael Moore, how do you consume your favorite content? Michael Moore: I have to stream and pay extra if I want to see The Handmaid's Tale or The Good Fight or The Looming Tower. I feel bad that the public has to pay extra and extra to see this stuff. ... where's the breaking point for the average working person? Moss: So what do you think the future of media is? Moore: We're in middle of an immense transition, and the public will decide what it wants. 15 years ago people were saying 'Everybody will be reading books digitally.' Ten years later 25% of books were sold digitally, so books didn't go away. People are also still going the movie theater no matter what devices we have, because they want the big room and a huge screen with a couple of hundred people. Moss: Full Frontal with Samantha Bee correspondents Allana Harkin and Amy Hoggart and Executive Producer Miles Khan, Twitter or Instagram? Amy Hoggart: Twitter. I felt guilty on Instagram - like I'm just looking at pretty things. But Twitter, you learn things... you actually are consuming interesting information. Allana Harkin: I would say Twitter If I'm in a bad mood and Instagram if I'm in a really good mood. Moss: Finally, who would you most like to road trip with? Harkin: 100% Anthony Bourdain! But he can't smoke in the car. Kahn: I want to go with Rick from Rick and Morty because then we can go to another dimension and go on adventures together. PRODUCTION CREDIT: Eric Klein PHOTO CREDIT: Getty Images for Turner Note: Read MediaVillage for coverage from ALL the Upfronts and NewFronts.
MediaVillage's Insider InSites podcast on Media, Marketing and Advertising
Episode 9 of Insider InSites is a conversation with Arlene Manos, the President Emeritus of Ad Sales for AMC Networks on her upcoming induction into the IRTS Hall of Mentorship, taking early risks, forging new ground and becoming a mentor. Manos describes her journey from print to television, working with top shows like The Walking Dead, Mad Men, and Breaking Bad and spotting and nurturing top sales talent. Recognizable for more than her signature red-frame eyeglasses, Manos who was at the helm of A+E and AMC Networks, is also recognized as powerhouse in the ad sales and television industries. E.B. Moss: The International Radio and Television Society Foundation - or, now as a forum for all aspects of media it’s just called “I R T S” - says that its mission is "building future media leaders." So I guess that's what mentoring is all about? Arlene Manos: I think it is. And like so many of those names of things we used to be, like American Movie Classics becoming AMC or A&E was originally Arts and Entertainment... things grow and morph and change their direction and purpose. So initials can stand for a lot. That's exactly what has become true of the IRTS. And they do develop [future media leaders with their] intern program and the young scholars and summer programs.... Moss: At MediaVillage we've frequently gotten impressive fellows from the IRTS. Manos: I think it’s very worthwhile. It encourages diversity and is a terrific program. Moss: Something I read on the IRTS Web site would be a great way to frame up our conversation today: it's ultimate goal is “to bring together the wisdom of yesterday's founders, the power of today's leaders, and the promise of tomorrow's young professionals.” So let’s talk about the wisdom you've gained in the ad business from others. Who did you count on in your early stage career? Manos: Well, Jack Myers was the first person to hire me into the television industry! Moss: Jack Myers the founder of MediaVillage? Manos: That's right. But looking further back...I [realize my first mentor was] a much older man at a magazine in Philadelphia. He was a very traditional guy who ran a sales force, but he never saw a difference between men and women. He thought everybody deserved a shot and was as fair as could be. And he believed in me, gave me a very fair break, and started me off in sales. ...As did Jack, when he hired me from print into television. Moss: Jack was the local sales manager at WCBS-TV and you had been at Philadelphia Magazine and Manhattan, Inc. when he brought you on board for a new retail business development department to tap into your knowledge of high end retailers? Manos: Exactly. Very few upscale retailers (like Bloomingdale’s and Saks) were using television, just print. My retail contacts helped the effort. At the time, it was spot-oriented, not developmentally-oriented, so there were a lot of headwinds that Jack and I navigated, forging new ground...and we put ourselves on the map with that initiative because it was a very difficult task but caught on very nicely in the fashion and retail industries. Moss: What was your take away from that early experience of forging new ground with Jack? Manos: I was not comfortable with, but willing to take risks ... I was pretty good at collaboration and disarming them a bit because at that point it was a hardboiled sales staff and they didn't welcome our efforts much. But, there's nothing like success and we were successful and therefore, respected. Moss: You were selling classic movies on what had been American Movie Classics. When the brand started to evolve with top shows like The Walking Dead, how did that change how you managed the sales force and even hired? Manos: I don't think there's any such thing as a born sales person but I look for common characteristics: energy, passion, work ethic and the ability to read other people and to read a room. Do not try to put people into a pattern or a box - managing them is as individual as who they are, and people are motivated differently. There have to be certain basics there because you can't spend all your time mentoring people. You have to see in them the ability to emulate... to pick up on best practices around them. They really learn from one another as much as they do from me. Moss: How do you find the right balance between advising and telling? How do you coach someone? Manos: Be direct and honest with the person, not confrontational or judgmental. You must tell them when things are not going well. They don't always love you for it, but it's not always about encouragement. Moss: As things were rapidly evolving in the last 10 years, with number one shows on your hands, you’ve had to be innovative with advertisers. Did I read that you brought in about a billion dollars in revenue in any given year? Manos: We're getting right up to that now. We have a whole stable of products here, beyond just Mad Men and Breaking Bad. BBC America and IFC are both very well directed in their own rights. You must know your target and know who's the right fit. Perhaps Amazon or Coca-Cola is right for a very expensive spot. However other advertisers need something different, a little more context or immersion. We’ve worked in cooperation with Samuel Adams and IFC’s Documentary Now. Samuel Adams promoted the show with a documentary kind of panel - almost like a PBS show where they were highlighting, not serving Samuel Adams beer. They were really immersed in the show – it’s something different that we could do with IFC; you can't do it with all networks. Moss: There's a difference between branded content and product placement. Where do you see those types of tactics going? Manos: I see them as going in exactly the way I just described it. That was a very good example of it. It meshed very nicely, you can't just plop a product in front of somebody who's drinking vodka and [on] have some Mad Men and have it be so obvious because it ruins the show. The producers won't put up with it and the audience doesn't like it either. Moss: You have also done some pretty innovative things with The Walking Dead. I think that you've allowed advertisers to borrowstand by some content and turn it into their own sort of custom content? Manos: That is done to some extent, you know zombies are zombies. If somebody wants to do something, you can't own zombies. There have been some clever uses of it that didn't affect the show badly. Moss: Given all the new opportunities for content to be consumed across so many different platforms and brands to be incorporated in innovative ways, the industry is in flux. What do you recommend as a mentor? What do you recommend for the sales forces out there today? Manos: Just expose yourself to as much as you possibly can. Go to conferences, become aware of everything and don't think that your area is not going to change because it's all changing. At this point we have invested in the streaming services, so we see things changing. Stay very alert and immerse yourself. Moss: Who would you like to have as a mentor – even anyone in history - if you were starting out today? Manos: Hmmm...I would go back to that man that gave me my very first chance to go into sales because I didn't even know what media sales was. I would have been a writer if had chosen a career, but I needed to make some money and he looked at me and he said, "I think you can do it." And that gave me a lot of confidence. Moss: And then you brought others along as well. What goes around comes around, Arlene. Manos: I have never thought of it that way. Thank you for reminding me. Moss: Absolutely. It's been a pleasure talking to you, and learning from you. And I think this podcast will help others learn a little something in perpetuity. Manos: That would be that would be very warming.
An INTENSE debate about who's better: T.O. or Moss? Who ya got?!?! Would the addition of Melo help or hurt the Cavs? And what ACC player is the greatest college basketball player ever?
High Stakes Veteran Michael Edelman is our guest this evening. Incredible Hulking Us. You've seen the name, now find out why and if he feels he has the teams to take down the Title of 2013 Fantasy Football World Champion. We'll also discuss Week 13 and find out what he thinks about... Riley Cooper vs DJax this week. Who does he have more faith in this week? (Peterson matchup up on DJax) Rob Housler - Can he now be trusted? He's been Top 12 two of the last three weeks. Cecil Shorts - Matched up with Joe Haden. Brown did fine, but does he trust Shorts? Mike Brown or Ace Sanders this week? What about Jordan Cameron? Think he's a viable TE this week? Donald Brown, can he be trusted in this game vs the Titans (Scott will tell you what he thinks) Justin Hunter - Very popular pickup this past week. Buy or Sell for weeks 14-16. What about dynasty? More like Maclin or more like Moss? Who do you like better in Dynasty, Kendall Wright or Justin Hunter? Pats - Brady or Rivers? With Dobson out and Gronk questionable, Edelman, Amendola or Thompkins this week? Is there anything that will clue us in to what Brady will do? What about Ben Tate? Do you trust Dennis Johnson if given the opportunity this week? Who do you like better as a dynasty prospect - DeAndre Hopkins or Cordarelle Patterson? Rapid Fire: Startable week 13 - Lamar Miller? Mike Wallace?Bigger game this week, Boldin or Vernon Davis? Z Stacy and K Moreno. 1st rounders next year?Is this a CJ Spiller bounce back game? Broncos Chiefs - Who wins and why?Saints / Hawks - Who wins and why?