Podcasts about ad sales

Kate Scott-Dawkins from WPP Media sits down with Brian Berner, Global Head of Ad Sales at Spotify, during Cannes Lions 2025. They discuss the evolution of advertising, Spotify's innovative strategies, and how AI is shaping both consumer experiences and ad creation. The conversation provides insights into global advertising trends, Spotify's growth in emerging markets, and the future of technology in marketing.00:00 - Welcome to Cannes: Setting the Stage for Innovation03:15 - From Campus Ads to Spotify: Brian Berner's Ad Journey08:45 - Advertising in Flux: Trends Reshaping the Industry14:30 - AI at Spotify: Revolutionizing Personalization and Ads20:10 - Cracking Emerging Markets: India, Brazil, and Beyond25:50 - The Next Frontier: Voice, Wearables, and Consumer Attention31:20 - Wrapping Up: Spotify's Vision for the Future of Advertising

No episódio de hoje do APPCAST, recebemos Henrique Collor, Diretor Comercial e de Ad Sales da RECORD. Com mais de 20 anos de experiência, Henrique se destaca pela liderança de equipes comerciais e pela construção de relacionamentos sólidos com clientes e agências de publicidade. Na RECORD, sua missão é fortalecer a conexão entre marcas e audiência, potencializando resultados por meio de estratégias de marketing integradas e comunicação eficaz.Ao lado de Carol Zaine, Diretora de Comunicação da APP Brasil, ele conversa sobre o papel da TV aberta na sociedade brasileira e os desafios de engajar o público mais jovem em um cenário cada vez mais dominado pelos serviços de streaming. Você não pode perder!Apresentação: Carol ZaineProdução: Laura Mello, Eduardo CorreiaGravação, Montagem e Produção: Agência Mr. DaVinci, Brunno BarbosaApoio: Globo, SBT, Record, Vert.se, Agência Mr. DavinciPara saber mais sobre a APP Brasil, acesse http://www.appbrasil.org.br/

Meta Platforms (META) reports earnings after the close. CEO Mark Zuckerberg said the company's A.I. outlook is strong, and Caroline Woods believes the Mag 7 giant needs to prove it. However, she adds that it won't just be A.I. results and guidance in focus, stating that advertising revenue is under pressure with Chinese companies pulling out of the U.S. ad space. Prosper Trading Academy's Scott Bauer offers an example options trade navigating Meta's earnings.======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Sean Crawford, Managing Director, North America at SMG, to discuss retail media, commerce media, data collaboration, DEI, and more.—Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

During this episode of the Marketing Matters™ Podcast, Ashley talks about the eight aspects of human behavior that come into play when you decide to launch something or host a big sale in your business… it's called “Launch Pain". But running ads during a launch doesn't have to be painful… which is why you'll learn what you have to have to be successful to actually enjoy launches… and for them to actually go well. Connect with Ashley: -Buy the Book: How to Win with Paid Ads -Join The Challenge: Win with Paid Ads Challenge -Instagram: @ads.with.ashley -YouTube: @ads.with.ashley  

In celebration of Women's History Month, WomenAdvancing host E.B. Moss is joined by an insightful panel of industry leaders for a special roundtable discussion. Joining us is Nafeesa Bratcher, Director of Customer Success at Optimum Media; Liz Rave, Vice President of Marketing at OUTFRONT Media; and Stephanie Versichelli, Senior Vice President of Ad Sales at Hallmark Media, who shared insights on professional development, work-life balance, and creating opportunities for women in the field.

Catalyst is a Creative Industries podcast, from Chapman University. Each episode features Chapman students who have completed a Podcasting course through the Center for Creative and Cultural Industries at the university. Students who had no podcasting experience or technical ability in the genre before taking the course were able to contribute all the segments to Catalyst this season with the goal being that they will take this ‘hands-on' experience and carry it over to the launching of their very own series. Each episode of Season 13 will feature one to two different interviews conducted by CCI students, exploring different aspects of the Creative and Cultural Industries. This week starts off with a real bang as Franca Strandell leads us through an interview with Ned Dane, the Digital Partnerships Marketing Coordinator for the Ultimate Fighting Championship (UFC). They discuss how Ned's career took a surprising turn when, after starting in finance, he accepted an internship with Formula 1 racing that opened his eyes to the world of sports partnerships and marketing. The pair discuss the highs and lows of moving from finance to sports, the differences between the industries, and what it takes to break into the competitive sports industry.  Dane also gives the audience an idea of what his current role at the UFC is like, where he spends his days analyzing data and planning creative projects like content shoots featuring top fighters. Before signing off, Franca and Ned touch on the difficult balance of optimizing partnerships and how to keep the UFC's brand authentic without overdoing commercial content. Closing the episode this week is Eric Hong, a sales ad intern at NBC Universal who sits down to talk to Anna Gemmell. Hong delves into what being an ad sales intern entails and what being an intern specifically at NBC Universal is like including what is expected when collaborating with other departments of the company and the feeling of Universal's company culture. Gemmell and Hong talk about some of the fun perks of being part of the intern program, and Hong discusses the NBC Universal application process, interview process, and tips to help other potential interns applying for this specific internship process. They finish the interview with a discussion of how ad sales can often be overlooked as a pivotal part of marketing, which dots landscape of the creative and cultural industries more than people realize.

It's been a while since I last published a podcast episode on @bloomincrisis. As I realized that time spent editing videos was taking away from my writing and other practices, I decided to shift my focus despite having a long backlog of recordings I've yet to revisit. However, after observing many students struggle with effective networking (most recently while hiring for our internship position), I felt compelled to edit and share this throwback episode that I recorded with students at Fordham University more than a year ago.In this episode, you'll learn:❌ The biggest turn-off when it comes to networking❌ Why you might not have found success in networking yet ✅ How reframing networking in your mind can help you build meaningful relationships ✅ Creative ways to leave a lasting positive impression on potential employers or hiring managers—plus real-life examples! If this resonates with you and you'd like to dive deeper, I'll be back at Fordham this Wednesday, March 5th, for another speaking event. Hope to see you there. Good luck!

Can you walk us through your career journey and share the pivotal moments that led you to become the Head of Ad Sales at DG Media Network?You've mentioned that you get energy from working with brilliant people and cultivating partnerships. Can you share an example of a collaboration that inspired or energized you recently?Designing go-to-market strategies is a key focus for you. What's a recent strategy you've developed that you're particularly proud of, and what impact did it have?DG Media Network is driving innovation in retail media. What excites you most about the future of your team's work and the opportunities for the brands you partner with?What advice would you give to someone aspiring to lead ad sales in a fast-paced environment like retail media? And how do you see the role of marketing and ad sales evolving in the next five years?

This week, Tubi's streaming of the Super Bowl crushed past years' ratings, but is it sustainable? Nielsen Ratings Show Notes Super Bowl 2025 Generated $800 Million in Ad Sales for Fox and Tubi Super Bowl 2025 Hits 127.7 Million Viewers, Most-Watched Ever CBS and other Paramount channels to disappear from YouTube TV amid contract dispute YouTube TV, Paramount Agree to Deal Extension to Avoid Blackout of CBS, Other Networks While Talks Continue Matthew Rhys To Headline Apple TV+ Series ‘Widow's Bay' 'Legend of Vox Machina' Renewed for Season 4 at Amazon ‘Buffy The Vampire Slayer' Reboot Starring Sarah Michelle Gellar Nears Hulu Pilot Order With Chloé Zhao Directing ‘How to Die Alone' Canceled After One Season on Hulu; Creator-Star Natasha Rothwell Is ‘Baffled' and Shopping Series Elsewhere (EXCLUSIVE) Netflix's Prince Documentary Will Not Be Released Amid New Deal With Estate Dungeons & Dragons Live-Action Series ‘The Forgotten Realms' In Works At Netflix From Shawn Levy, Drew Crevello & Hasbro Recommendations Captain America: Brave New World SNL 50: The Homecoming Concert When the Stars Gossip Final Fantasy VII Rebirth

Ari Stein shares insightful lessons learned from his time on Capitol Hill, prioritizing authenticity, curiosity, and relationship-building. Ari and Noah also discuss the relevance of setting and managing expectations, both professionally and personally. Tune in to discover how Ari adapted his skills across different industries and the value of being on a championship team. Ari Stein: https://www.linkedin.com/in/aristein/ Noah Mishkin: https://www.linkedin.com/in/noahmishkin/ Instagram: https://www.instagram.com/cacklemedia/ TikTok: https://www.tiktok.com/@cacklemedia YouTube: https://www.youtube.com/@CackleMedia LinkedIn: https://www.linkedin.com/company/cacklemedia/ 00:00 Introduction and Guest Overview 00:12 A Lifelong Friendship 01:55 Early Career and Unplanned Paths 03:05 Lessons from DC 07:02 Management and Leadership Insights 12:06 The Value of Teamwork 14:56 Capitol Hill Experience 17:45 Navigating the Political Landscape 19:26 The Importance of Authenticity and Transparency 19:58 Navigating Political Beliefs and Advising Congress 20:39 First Congressional Briefing Experience 21:55 Transitioning from Politics to Lobbying 22:47 Discovering a New Path in Sales 26:02 Learning the Advertising Industry 28:57 Building Meaningful Relationships in Sales 32:28 The Power of Managing Expectations 35:50 Conclusion and Final Thoughts

In this episode, we sit down with Eric Tjahyadi to hear about his journey from humble beginnings to achieving success across multiple industries. He shares how his immigrant grit fuels and inspires him to reach his goals. With all the businesses he's involved in, you'll learn what he considers his biggest highlight. Bio: Eric Tjahyadi is a serial entrepreneur and the head of ad sales/partnerships at the Orchard x Sony Music Entertainment. When he's not at the office, he runs a few passion projects- Bone Kettle (a family operated polished casual restaurant in Old Town Pasadena) and Supa Coffee (a coffee/tea cafe mix with socially conscious and locally sourced goods store in West Los Angeles). He loves connecting with like minded peers, staying creative and active, giving back to the AAPI small business community. --- Support this podcast: https://podcasters.spotify.com/pod/show/asiansinadvertising/support

Daniel Weiner and Matt Clarke share how KAYAK empowers travelers, explain how destinations utilize their services, and happily debunk common travel planning myths. Daniel Weiner is KAYAK's Senior Director of Ad Sales and Data Partnerships, and Matt Clarke is Vice President of North America Marketing.

The Walt Disney Company plans to automate 75% of its advertising business by 2027. And the company took a further step toward that end in this year's annual TV and streaming advertising upfront market. “Of the streaming dollars that came in, of those billions of dollars, more than half of them are transacted programmatically,” Disney's svp of addressable sales Jamie Power said on stage during the Digiday Publishing Summit in a session that served as a live recording for the Digiday Podcast. A catalyst to the growth of Disney's automation efforts this year was the parity that the company has created in making the breadth of its streaming inventory available for purchase programmatically. That includes, more recently, its interactive ad formats. “Once we finally were able to enable them, within six weeks the spend was eight times the spend than the year before,” Power said.

❓ “Since you were still trying to figure out a lot about yourself, especially when you were a student, how did you market yourself to companies during interviews?”

Tesla shares are sinking after the EV maker missed earnings estimates for the fourth straight quarter. CFRA's Garrett Nelson explains. Plus, Alphabet is also under pressure as investors focus on the decline in YouTube ad sales. Wolfe Research's Shweta Khajuria dives into the report. And, the drag on Big Tech is weighing on the rest of the market. Delancey Wealth Management's Ivory Johnson and Pivotal Advisors' Tiffany McGhee discuss.

John Fitzgerald is EVP, AD Sales, DAX US part of Global Media & Entertainment Lmt and associated companies, and an audio ad expert. Digital audio ads expand the universe of people who can hear a candidate's message thanks to the proliferation of devices that can be used for real-time and on-demand listening. Digital audio ads can also be produced quickly and tweaked to personalize messages for targeted audiences. We talk about: Politicians as brands and what they can learn from advertisers of trusted consumer products The unique characteristics of digital audio ads and where they are being heard Targeting opportunities for digital audio ads Why campaigns need to include advertising on podcasts to their media mix to reach niche audiences #DAXUS #DigitalAudioAds #PoliticalAds #TargetingPoliticalAds dax.global.com/us/

Here's what you need to know for today in the business of podcasting: This American Life returns to NPM for ads, Cannes Lion courts creators, and DTC advice for growth.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: This American Life returns to NPM for ads, Cannes Lion courts creators, and DTC advice for growth.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Rich was in vited to conduct a training for sales reps at a TV station he does business with on behalf of one of his clients. He talks identity, branding and setting expectations.

❓ "At what point in your academic or post-academic career did you figure out the specific field you wanted to pursue or the job you wanted to have?"

Among the many stories I've shared, this is probably the one that comes up most often, not only among international students but also among American students at Fordham University. I've been told repeatedly how recalling this story empowers them in their journey to build security in foreign countries and apply for jobs.I decided to take a break from YouTube for a while because I missed writing and making time for quiet contemplation. But on this Father's Day, I want to do something different...

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. Our special guest today is Molly Hjelm, Head of Ad Sales at Dollar General, America's neighbourhood general store that provides access to affordable products and services every day for its customers and their hometown communities. Together, she and Stuart dive into the unique challenges and opportunities presented by rural markets.

“If we're truly going to hit our goals, it's going to be essential for us to offer, all in unison if possible, the same opportunities to invest in podcasting that advertisers have in the video and the rest of the audio space.”  In today's episode, host Heather Osgood is joined by John Fitzgerald, the EVP of Ad Sales at DAX US. Tune in to hear Heather and John discuss:  The shift in advertisers being interested in the whole package, not just podcasts Is it true that you should only advertise on the top 1% of podcasts?  What level of targeting actually exists for podcasting?  The benefits of taking a broad approach to selecting shows ______________________________________ More of a visual person? Watch this episode on YouTube.  Ready to learn more? Check out our blog for more podcast advertising tips.  If you get value from the content, please consider subscribing and leaving a review! You can also follow us on social Twitter - @truenativemedia Instagram - @truenativemedia YouTube - Heather Osgood LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook  

The CPG Guys are joined in this episode by Molly Hjelm, Head of Ad Sales at Dollar General Media Network, Cely Moreno-Mosier, Sr Director of Omnichannel Marketing & Retail Media Partnerships at Pepsico & Ellen Mulryan, Sr Director of Retail Data Partnerships at The Trade DeskFollow Molly Hjelm on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/ Follow Cely Moreno-Mosier on LinkedIn at: https://www.linkedin.com/in/cely99/ Follow Ellen Mulryan on LinkedIn at: https://www.linkedin.com/in/ellenmulryan/Molly, Cely & Ellen answers these questions:Cely, what has it been like to immerse in retail media and omni marketing coming from that background?Molly/Ellen, From your perspective(s), for brand advertisers, what is the value of including retail audiences in National Media?Cely, From your perspective, what are some of the challenges the industry is facing right now in executing Retail Media Audiences in National Plans? From your perspective, what needs to be true to scale their use?Molly, Can you share a little more about Dollar General's approach when it comes to engaging with shoppers offsite? What's new since you were on the show a few months ago? Ellen - talk to us about how TD enables self serve access and how this has developed over the years - is this the future?Cely, Why would an advertiser want access to retail data in this way? (via self-serve)Molly, as an omnichannel retailer, making your audiences available for offsite through a partnership like TTD could be daunting (I can imagine), because you lose a bit of the control over the execution and the discussion with your shopper. Do you agree?Selly, What advice would you give a brand that is looking to do something innovative to the Better with Pepsi Campaign? How did your partnership with the TD make this easy to work on for Pepsi?What are some of the industry trends you are watching in terms of how omnichannel consumer engagement is shaping up especially with retail media?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Kate Biggs, Senior Director of Ad Sales at LeafLink dissects the marketing strategies driving growth in the cannabis industry. Gain insights into effective advertising campaigns, compliance issues, and the role of technology in enhancing sales.

Will casual sports fans tune into the Summer Olympics in Paris this summer? Will TV advertising's traditional upfront sales protocol endure? And why does NBCUniversal see itself increasingly becoming a technology company? Mark Marshall, NBCUniversal's chairman of global advertising and partnerships, details how the company is bringing linear and streaming ad sales efforts together in groundbreaking ways and why it will make Olympics content available for programmatic sales for the first time.See omnystudio.com/listener for privacy information.

Jennifer D'Alessandro brings over 20 years of experience to her role as Head of Ad Sales and Marketing at Future Today, a video distribution and technology company that operates hundreds of OTT channels on connected TV platforms. Jennifer oversees the ad sales marketing department, leads the U.S. sales team in direct and programmatic partnerships spanning the expansive Future Today library of content, and works with industry trades to inform the community on accomplishments and success stories. Additionally, she works closely with research partners to validate Future Today's place within the CTV landscape.

Welcome to the MadTech Daily podcast; your daily two-minute dose of media and marketing news from ExchangeWire AI.  Today, we hear about a new ad sales deal, TikTok facing crunch time, and Meta's Llama 3 release.

 Ad market dominated by a few players:  The Internet Advertising Bureau released their annual report for 2024. Digital advertising reached a record-high of $225 billion, with the biggest share going to search ($88.8 billion) & display ($66.1 billion). The bulk of this income is distributed across the top 10 advertising platforms and with the end of cookies, their dominance is likely to be reinforced. While paid search's (ie Google's) share of total revenue declined, real dollars grew 5.2%. With a flattening of search demand, Google's new opt-in Ad Intents contextual format is an example of the "creative" monetization that we will increasingly see more of.Seattle Physician Found Guilty of Violating Federal Review Law: A federal judge found Allure Esthetic of Seattle wrongly prevented patients from posting negative reviews with illegal NDAs and issued a summary judgment in the case. Not only did this surgeon buy fake reviews and have staff create fake reviews, he forced over 10,000 patients to sign NDAs preventing them from post reviews of less than 4 stars without first consulting with the surgeon. If they did post lower reviews they also had to agree to their private health information being divulged in the response. The case, first filed in late 2022, will go to trial in September and the main purpose of the trial will be to determine the monetary damages. Given the large number of patients affected and the high costs in this vertical, the fine should be substantial. If you content is only as good as ChatGPT you will fail: Ten websites dominate search results for nearly all medical symptoms. This dominance is attributed to their substantial content libraries and extensive inbound links. Major names like Mayo Clinic and Johns Hopkins lead this group, often making it nearly impossible for other healthcare brands to gain visibility. Additionally, platforms like Quora and Reddit also appear frequently in search results, sometimes promoting questionable medical advice through user comments. This trend reflects a broader challenge within SEO practices where established brands with robust content and linking strategies overwhelmingly outperform newer entrants, reinforcing the need for strategic content investment and diversification beyond mere SEO tactics.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.near memo ep 154Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

"Your quarterlife crisis is your greatest asset."This is what I said to a student when I was asked about my mantra after we wrapped up the meeting. If you have been following my blog since I started it, you'll know that I still haven't changed my mantra until now. Not because I'm fixated on it, but rather, it's because the older I get, the more I find it true and become even more grateful for everything I've been through.I debated with myself many times whether I should share this video or not for lots of reasons—one of them is because we recorded it back in August 2023 when I still thought Bloom in Crisis was a brand or a podcast (I later realized that it's not, but oh well, I didn't know what I didn't know!

En la tercera hora de Capital continua el segundo tramo del Consultorio de Bolsa con José María Lerma, Analista independiente. En el "Foro de la Inversión" nos acompaña Manuel Mendívil, de Arcano Partners y Co-CEO de Gestión de Activos de Arcano Capital. Y terminamos charlando con Jaime Pelegrí, Head of Ad Sales para Spotify España.

In the spirit of not wanting to drink from a firehose, Gordon & Corey kick off a series of podcasts looking at the first steps being taken to incorporate Generative AI into company operations. They talk with the president of a small group of radio stations in the Midwest who was surprised at his staff's reaction when he gathered them to discuss his thoughts on AI.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

One of the facts about me that often surprises others is my journey to the US. I might somehow give off the vibe that I always know what I'm doing, but unlike what most people assume, I really struggled with school and had no clue what I wanted when I was in Vietnam

Coming off of SXSW where Vox Media hosted the conference's three-day-long podcast stage, the company's recently appointed CRO Geoff Schiller is going all-in on these types of in-person selling opportunities to generate ad deals for the publisher's portfolio of digital and audio assets.Centering the Vox Media sales pitch on talent, franchises and tent poles, Schiller said on a recent episode of the Digiday Podcast that this is the formula he and his sales team are following to differentiate the digital media company in the market. It's a similar play to other publishers that are focusing on “going niche” versus competing for scale plays against platforms this year.In this week's episode Schiller talks about the state of the digital advertising market and how he's showcasing vertical expertise to clients in various ways, from taking insights on a roadshow to showcases at industry events.

Link to watch on YouTube: https://www.youtube.com/watch?v=S7JgVhvQYp4For a long time, I used to think that one of the reasons I've been single for so long was because I might be too masculine for guys—too independent, too assertive, too stubborn, too direct, too ambitious. You know, being feminine in my mind was associated with being submissive, skilled in the kitchen, or dressing up super girly... and while I think they're great qualities too, I just don't necessarily see myself that way. Needless to say, I always feel surprised yet intrigued when my girlfriends tell me, "You're one of the most feminine women that I've known," or like how this conversation I had with Tyler Rohoblt in DC started because she told me that she wanted to learn more about how to cultivate the "divine femininity" which she saw in me, when this was only the second time that we had met!

❓ Do you ever find yourself wanting to become a more empathetic communicator?❓ Are you looking to enhance your effectiveness in intercultural communication?❓ Do you want to learn how to avoid common pitfalls when connecting with others?

It's tough being in ad-sales these days. Even tougher remaining positive. With advertisers migrating to DIY platforms, "no" has been replaced by the sound of crickets. In this episode, Corey & Gordon turn to a woman they think might be "the world's oldest living sales rep." Mary Campbell gets up every day, hops in her Cadillac SUV, and drives to work with a refreshing attitude and some well-weathered words of advice for her fellow reps.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

Link to watch this episode on YouTube (highly recommended especially since you can see how I apply my basic skincare routine there)https://linktw.in/AcNGJzI know, I know, not everyone cares about Valentine's Day or wants a relationship. But if you've been feeling lonely or insecure about still being single while it seems like everyone else has found their special someone, I hope my sharing can offer some comfort and support ❤️ (spoiler alert: it's not a 10-step guide or 10 bullet points to self-love

Gordon & Corey offer a pulse check on how Generative AI has revved up the advertising and marketing industries and talk with entrepreneur Steve Han, founder and VP of Operations for Frequence.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

Radio reversed a decade-long trend since the pandemic and has started growing total revenue again, mostly because of fast-growing digital sales. Some stations started up hyperlocal news sites, filling the gaps where newspapers pulled back. In this episode, Corey & Gordon explore a few key reasons for radio's resilience, and turn to outgoing Radio Advertising Bureau CEO Erica Farber for some answers.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

On this episode we speak to Alex about how he transitioned from being a collector to becoming a dealer. What it has been like dealing in Hong Kong, running his business The Horologist @thehorologisthk, the dangers and safety in this industry. 

On November 20, 1983, a three-hour made-for-TV movie The Day After premiered on ABC. Set in the heartland of Lawrence, Kansas, the film depicted the events before, during, and after a Soviet nuclear attack with vivid scenes of the post-apocalyptic hellscape that would follow. The film was viewed by over 100 million Americans and remains the highest rated TV movie in history. After the premiere, ABC News aired an episode of Viewpoint, a live special featuring some of the most prominent public intellectuals of the debating the virtues of the Arms Race and the prospect of a winnable nuclear war. The response to the film proved more powerful than perhaps any film or television program in the history of media. Aside from its record-shattering Nielsen ratings, it enjoyed critical acclaim as well as international box office success in theatrical screenings. The path to primetime for The Day After proved nearly as treacherous as the film's narrative. Battles ensued behind the scenes at the network, between the network and the filmmakers, with Broadcast Standards and Ad Sales, in the edit room and on the set, including the "nuke-mares" experienced by the cast. After the director was pushed aside, he contemplated suicide while also engineering a comeback through the press. But these skirmishes pale in comparison to the culture wars triggered by the film in the press, alongside a growing Nuclear Freeze movement, and from a united, pro-nuclear Right. Once efforts to alter the script failed, the White House conducted a full-throttled propaganda campaign to hijack the film's message. Apocalypse Television: How the Day After Helped End the Cold War (Applause Books, 2023) features a dramatic insider's account of the making of and backlash against The Day After. No other book has told this story in similar fashion, venturing behind-the-scenes of the programming and news divisions at ABC, Reagan officials in the White House who mounted the propaganda campaign, rogue publicists who hijacked the film to promote a Nuclear Freeze, the backlash from the conservative movement and Religious Right, the challenges encountered by film's production team from conception to reception, and the experiences of the citizens of Lawrence, Kansas, where the film was set and shot, if also, ground zero in America's nuclear heartland. David Craig is a Clinical Professor in the Annenberg School at the University of Southern California. Before his academic career, he was a multiple Emmy-nominated Hollywood producer and cable television executive involved in over thirty projects. Caleb Zakarin is the Assistant Editor of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

On November 20, 1983, a three-hour made-for-TV movie The Day After premiered on ABC. Set in the heartland of Lawrence, Kansas, the film depicted the events before, during, and after a Soviet nuclear attack with vivid scenes of the post-apocalyptic hellscape that would follow. The film was viewed by over 100 million Americans and remains the highest rated TV movie in history. After the premiere, ABC News aired an episode of Viewpoint, a live special featuring some of the most prominent public intellectuals of the debating the virtues of the Arms Race and the prospect of a winnable nuclear war. The response to the film proved more powerful than perhaps any film or television program in the history of media. Aside from its record-shattering Nielsen ratings, it enjoyed critical acclaim as well as international box office success in theatrical screenings. The path to primetime for The Day After proved nearly as treacherous as the film's narrative. Battles ensued behind the scenes at the network, between the network and the filmmakers, with Broadcast Standards and Ad Sales, in the edit room and on the set, including the "nuke-mares" experienced by the cast. After the director was pushed aside, he contemplated suicide while also engineering a comeback through the press. But these skirmishes pale in comparison to the culture wars triggered by the film in the press, alongside a growing Nuclear Freeze movement, and from a united, pro-nuclear Right. Once efforts to alter the script failed, the White House conducted a full-throttled propaganda campaign to hijack the film's message. Apocalypse Television: How the Day After Helped End the Cold War (Applause Books, 2023) features a dramatic insider's account of the making of and backlash against The Day After. No other book has told this story in similar fashion, venturing behind-the-scenes of the programming and news divisions at ABC, Reagan officials in the White House who mounted the propaganda campaign, rogue publicists who hijacked the film to promote a Nuclear Freeze, the backlash from the conservative movement and Religious Right, the challenges encountered by film's production team from conception to reception, and the experiences of the citizens of Lawrence, Kansas, where the film was set and shot, if also, ground zero in America's nuclear heartland. David Craig is a Clinical Professor in the Annenberg School at the University of Southern California. Before his academic career, he was a multiple Emmy-nominated Hollywood producer and cable television executive involved in over thirty projects. Caleb Zakarin is the Assistant Editor of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history

On November 20, 1983, a three-hour made-for-TV movie The Day After premiered on ABC. Set in the heartland of Lawrence, Kansas, the film depicted the events before, during, and after a Soviet nuclear attack with vivid scenes of the post-apocalyptic hellscape that would follow. The film was viewed by over 100 million Americans and remains the highest rated TV movie in history. After the premiere, ABC News aired an episode of Viewpoint, a live special featuring some of the most prominent public intellectuals of the debating the virtues of the Arms Race and the prospect of a winnable nuclear war. The response to the film proved more powerful than perhaps any film or television program in the history of media. Aside from its record-shattering Nielsen ratings, it enjoyed critical acclaim as well as international box office success in theatrical screenings. The path to primetime for The Day After proved nearly as treacherous as the film's narrative. Battles ensued behind the scenes at the network, between the network and the filmmakers, with Broadcast Standards and Ad Sales, in the edit room and on the set, including the "nuke-mares" experienced by the cast. After the director was pushed aside, he contemplated suicide while also engineering a comeback through the press. But these skirmishes pale in comparison to the culture wars triggered by the film in the press, alongside a growing Nuclear Freeze movement, and from a united, pro-nuclear Right. Once efforts to alter the script failed, the White House conducted a full-throttled propaganda campaign to hijack the film's message. Apocalypse Television: How the Day After Helped End the Cold War (Applause Books, 2023) features a dramatic insider's account of the making of and backlash against The Day After. No other book has told this story in similar fashion, venturing behind-the-scenes of the programming and news divisions at ABC, Reagan officials in the White House who mounted the propaganda campaign, rogue publicists who hijacked the film to promote a Nuclear Freeze, the backlash from the conservative movement and Religious Right, the challenges encountered by film's production team from conception to reception, and the experiences of the citizens of Lawrence, Kansas, where the film was set and shot, if also, ground zero in America's nuclear heartland. David Craig is a Clinical Professor in the Annenberg School at the University of Southern California. Before his academic career, he was a multiple Emmy-nominated Hollywood producer and cable television executive involved in over thirty projects. Caleb Zakarin is the Assistant Editor of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/film

The podcasting advertising industry looks a lot different today than it did even two years ago thanks to programmatic audio ads. While the bread and butter host-read ad format still packs a punch when it comes to driving listener engagement and conversions, those ads aren't scalable, said Lizzie Widhelm, svp and head of ad innovation and B2B marketing at SiriusXM Media. And in 2023's slow ad market, the ability to target large swaths of audiences based on their demographics and interests rather than a specific show is what helped SXM Media maintain positive revenue momentum in 2023. As of November, SXM Media has “already exceeded our [revenue] goal in podcasting,” said Widhelm. “We're doing more revenue now – dramatically more – than last year. We have almost a 90% increase in programmatic revenue specific to podcasting … So it's exciting to be where we are at today, but there is still road to go.” In the latest episode of the Digiday Podcast, Widhelm chats about the advantages of selling audio ads programmatically and what the next stages are for improving audience targeting capabilities in the medium, as well as how generative AI can be used to automate the programmatic audio ad sales process even further.

The CPGGUYS are joined in this episode by .......Yes, we have for a repeat visit none other than Ryan Mayward who is Walmart Connect's Senior Vice President of Retail Media Sales. He is responsible for leading the sales organization for Walmart Connect. His team partners with large and small Suppliers, Marketplace sellers, agencies, and API partners.Follow Ryan Mayward on LinkedIn : https://www.linkedin.com/in/ryan-mayward-b67458/Follow Walmart connect on Linkedin : https://www.linkedin.com/company/walmart-connect/Follow Walmart connect : https://www.walmartconnect.com/Ryan answers these questions : 1. Last time we had you on the podcast, you were the VP of Ad Sales at Instacart where you focused on building deep relationship with CPG brands and ad agencies. Prior to that, you had also helped build out Amazon Ads business from the ground up. Now you are about to celebrate completing your first year at Walmart Connect. What are some of the transition highlights you would like to share?2. Ryan, we last interviewed someone from Walmart connect over 6 months ago, what's changed with connect?3. How does Walmart connect advise brands to run successful campaigns? What metrics are you suggesting and what's a successful campaign4. How does a supplier's access to Walmart Luminate enhance their ability to advertise through Walmart Connect?5. What's new in measurement techniques, reporting by Walmart connect?6. What advice is your vendor community and advertisers giving in terms of what they want to see next?7. Mid-October is a busy time for you and your team. You're all in the midst of meeting with suppliers to plan ahead for next year. What are you hearing from marketers? What's top of mind going into 2024?8. CPGGUYS fast forward question - what's next for Ryan & connectCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

This week's episode features a guest that is very special to me. Claire Isenthal, a mom of two and one of my best friends from college. Oh, the stories she could tell!But lucky for me, we're not talking about those... yet? Instead, she's here to talk about a story she wrote. A few years back, Claire decided to just go for it, leaving her career and focusing on making this book happen, all while raising two babies at home.Episode highlights:The journey going from full-time to part-time to home-all-the-timeThe struggle in asking for help, and/or the guilt that followsHer inspiration and process behind her debut novelAdvice for other aspiring authorsClaire Isenthal graduated from Purdue University and went on to live in Chicago where she worked in Digital Marketing and Ad Sales for more than ten years. She has since relocated her family back to her Indiana hometown, but is still an avid traveler and loves nothing more than to lose herself in a good book.  Her debut novel, The Rising Order, comes out October 3rd, 2023.You can find out more, as well as pre-order your copy on her website OR:https://www.amazon.com/Rising-Order-Claire-Isenthal/dp/B0C1RDNXWHhttps://www.barnesandnoble.com/w/the-rising-order-claire-isenthal/1143582003You can also follow along on her Instagram, @ClaireIsenthal.Join Mary everyday for a real look into life with 3 crazy ass kids, surviving, thriving, and whatever the F else you might consider over at www.instagram.com/theverymarylife. Or if you're a Tik Tok fan, find me at https://www.tiktok.com/@theverymarylife. And of course, explore more on Theverymarylife.com

The CPG Guys are joined in this episode by Molly Hjelm, Head of Ad Sales at Dollar General Media Network, the retail media division of Dollar General.Follow  Molly Hjelm on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/ Follow DGMN online at: https://www.dgmedianetwork.com/ Molly answers these questions:1)  Would you please highlight a few of the pivotal roles that you think most helped prepare you for your evolution in leading an ad sales team in retail media?2) What specifically drew you to the opportunity at DG Media Network?3) Would you please help dimensionalize the DG Media Network's audience reach and frequency, the underlying customer transaction asset.4) DG Media Network chose to launch its platform with offsite capabilities which is fundamentally different than how other major retail media networks came into existences. What is the story here and, in terms of the marketing funnel, in which parts is DG Media Network particularly well-suited to help advertisers reach your shoppers: upper funnel, lower funnel, where and why?5) How are you thinking about the opportunity for non endemics?6) DG Media Network recently announced that your're making it incredibly easy for Brands, Agencies and non-endemics to engage with DG shoppers as you evolve your portfolio with self-serve, social, and google. What are the details here?7) Performance measurement is critically important for advertisers seeking to justify the sizeable shift in budget from traditional channels like linear TV and print. What is DG Media Network making available to your advertisers to help them lean into your offerings?8) What do you see as areas for growth and innovation in retail media that has you excited about the future of this rapidly growing third wave of digital advertising after search and social?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj Website: http://rhearaj.comVote for Lara Raj in Dream Academy at: https://m.youtube.com/watch?si=E1LSX8plfy9J82cP&v=_lKKx3O30oI&feature=youtu.beDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Kara and Scott are live at Cannes! They discuss Tesla's market value going up a quarter of a trillion dollars, and Meta letting advertisers know how it's competing in the AI space. Plus, Twitter's Head of Ad Sales attended Cannes to assure brands their ads wouldn't appear near all the bad stuff, and meanwhile GLAAD named Twitter the most dangerous platform for LGBTQ+ people. Then, some questions from the audience. We've got some listener mail episodes coming your way soon, so send us your questions! Call 855-51-PIVOT or go to nymag.com/pivot. Learn more about your ad choices. Visit podcastchoices.com/adchoices