Podcasts about newfronts

This week, Lauren and Josh unpack the NewFronts, including major updates from Meta, LinkedIn, and YouTube as they roll out new tools and monetization opportunities designed to connect brands with creators. From Meta's AI-powered ad formats and enhanced Creator Marketplace to LinkedIn's new BrandLink Program and YouTube's Creator Partnerships Hub, find out what these changes mean for how brands and creators interact on platform.Plus, we discuss Spotify's move to display podcast play counts, the Golden Globes introducing a "Best Podcast" category, and YouTube's massive $100 million investment in India's booming creator economy. Then, the exciting relaunch of the Just For Laughs comedy festival with new creator-focused initiatives and the impressive multi-million dollar sale of Yes Theory's merch fulfillment business.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Here's more detail on what we covered this week:Spotify's podcast "plays" are a new metric for a booming industry - TubefilterThe Golden Globes Is Adding a Podcast Category in 2026LinkedIn is connecting brands to "top creator voices" through a new revenue sharing program - Tubefilter At Google's NewFronts pitch, execs explain how YouTube helps brands find "the perfect match" - TubefilterMeta is launching a new ad product (and using AI) to get brands closer to trending Reels - TubefilterSay it in a Snap: Highlights from the 2025 NewFrontsIn India, Neal Mohan announces YouTube's $100 million investment in local creator economy - TubefilterJust for Laughs Is Back: New Owners Unveil Post-Bankruptcy Strategy and Initiatives With Will Arnett, Rob McElhenney and Smosh (EXCLUSIVE)Yes Theory launched a fulfillment brand for its merch. After "eight years of discipline," it's time to sell. - Tubefilter

This week on the Creator Economy Live Podcast, we have an exciting episode featuring Brendan and Keith, with a special guest appearance by Matt Fantazier, who runs Integrated Media at Kenvue. For those unfamiliar, Kenvue is the new consumer business spun off from Johnson & Johnson, and it includes household brands like Neutrogena, Tylenol, and Listerine.  Matt shares his journey through the major transition from J&J to Kenvue, his experiences in integrated media, and the evolving role of creators in today's brand ecosystems. Discover how influencer marketing has shifted from mere explanations to becoming a crucial part of brand strategies.  Before we dive into our conversation with Matt, Brendan and Keith break down the top stories in the industry, including Meta's NewFronts push, TikTok's premium ad options, and the significant rise in CTV advertising.  

It's upfronts week, with many of the big TV networks, from Fox to Disney, Warner Bros. Discovery and NBCUniversal hosting their annual presentations. Streaming giants Netflix and Amazon are also joining the festivities.Measurement is emerging as an important part of this upfronts season, as advertisers are searching for more than just scale — they want to tie measurement and attribution data back to business results — meaning there is a bigger focus on the full loop from reach to conversion. Add in Nielsen, Comscore, VideoAmp and ISpot all jockeying to be the dominant measurement currency and there's a lot to talk about.Blockgraph co-founder and CEO Jason Manningham joins The Current Report to break it all down, plus how identity fits into the conversation and if there will ever be dominant walled gardens within the streaming space._______To read the full stories included in this episode:Retail data is entering the upfronts as measurement gets more important: https://bit.ly/3U7a1gYHow streaming consolidation could impact future upfront deals: https://bit.ly/4biGeZ1Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers' ROI obsession: https://bit.ly/3UV0EkVNBA Hunger Games Enter the Fourth Quarter: https://bit.ly/4dCyCCkTV upfronts and Newfronts calendar: https://bit.ly/4dyoRVD_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

It's an election year in the U.S., meaning ad dollars will be flowing in.Past news just being a cornerstone of our society, news publishers and the IAB are making the case that advertising alongside news has positive business consequences.This week on The Current Report, IAB CEO David Cohen dives into why that message resonates with marketers._______To read the full stories included in this episode:The IAB NewFronts puts a spotlight on news publishers and women's sports in a critical year for both: https://bit.ly/3WpW0NfFord's Chief Futurist imagines how AI could grow the relationship between drivers and their cars: https://bit.ly/3JL5ivIIPG Media Brands, U.S. Ad Forecast Spring 2024: https://bit.ly/3UMFVQgMAGNA Raises its growth forecast for US ad market: https://bit.ly/3yfpoLS_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0w

This week's NewFronts highlighted three key and interlocking themes: TV OEMs' emphasis on FASTs, AI's role in driving video ads' value, and CTV evolving to the full funnel.

Debrief on the CMA's biggest issues with the Privacy Sandbox highlighted in its latest report. Then, a vibe check on the Newfronts.

In early April, LatiNation Media became the parent brand of LATV, or “Latino Alternative TV.”Andrés Palencia, Chief Executive Officer of LatiNation Media, and President Bruno Ulloa on May 1 delivered an IAB NewFronts presentation at Convene in lower Manhattan, steps from the World Trade Center and Oculus, that offered attendees a fresh new perspective on what LATV has to offer across its multiplatform content creation and distribution platform.Palencia and Ulloa, following their session, connected by phone with RBR+TVBR Editor-in-Chief Adam R Jacobson in New York to learn more about how the LATV brand has evolved to become more than just a television station targeting next-generation Latinos, and what marketers and media leaders can learn from their model.Listen to their conversation in the latest InFOCUS Podcast, presented by dot.FM.

Nobody likes to be told “no” — which is why content producer Josh Shelton prefers to tell creatives “yes, and…” For Josh, solving problems within certain limitations is creatively liberating and has led to some of his best work. In this episode of the podcast (our very first with a producer!), Josh shares his experiences working on big movie sets with Steven Spielberg to filming cheese rolling down hill for Netflix's We Are the Champions. He discusses his strategy for “synthesizing” conversations and human connection into the creative energy and inspiration needed to bring stories to life. And above all else, Josh reminds us that we're all just here to have fun.Key Takeaways:We chat about the rise of quick consumption video and how channels like YouTube and TikTok have changed the media landscape and producer role.Ever wonder what it's like to work with big creative personalities like Will Smith and Adam Sandler? Josh gives us the inside scoop.We dive into what it takes to identify and communicate a brand's core values throughout the production process.Josh shares why he thinks everyone should be a “good cop” and how he saves his “no's” for when he really needs them.Guest Bio: Josh Shelton is a multi-hyphenate producer/content creator working with the world's leading brands and production companies to bridge the gap between brand identity, creative storytelling, and video production logistics. Shelton was nominated for a Sports Emmy as a producer on Netflix's We Are The Champions and has overseen series for ESPN, MTV, PopTV, and Participant Media. For over a decade, he has been at the forefront of the digital landscape as a YouTube Award and Telly Award Winner, working as a trusted producer/showrunner for SoulPancake on a range of socially conscious branded campaigns. During the pandemic he was tapped by the Global Events and Marketing team at Twitter (1.0) to showrun/direct their marquee virtual events including NewFronts 2021. His original content for @BirdExplores has 1M+ video views on Instagram featuring original songs and videos to inspire parent-child connection. He is currently the lead Content Producer for Sundance Institute & Film Festival.

On today's episode, we discuss how much advertisers spend on traditional TV, whether connected TV (CTV) is stealing all of its dollars, and how much time Americans spend watching both. "In Other News," we talk about the one big takeaway from this year's upfronts and NewFronts and whether Peacock's new pricing strategy will work. Tune in to the discussion with our analyst Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-tv-vs-ctv-takeaway-this-years-upfronts-newfronts-peacocks-extreme-discounting   © 2023 Insider Intelligence   

Will attended the 2023 IAB NewFronts; we discussed his five key takeaways (hints: CTV dominates, Full-funnel ahead, FAST concerns, Platform/glass ownership advantages, and Shoutouts.)

On today's episode, we discuss what the new normal looks like at Netflix, why its ad-supported tier isn't helping much, and what the first DVD ever mailed by the company was. "In Other News," we talk about Meta, TikTok, and YouTube facing off at this year's NewFronts and whether instant videos could be the next big AI development. Tune in to the discussion with our director of Briefings Jeremy Goldman.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-netflix-s-new-normal-digital-giants-newfronts-instant-videos-next-leap-ai   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  

Third of four episodes this week, and next-to-last April 2023 episode, of the program all about TV. Our guest: Interactive Advertising Bureau Media Center vice president Eric John, offering a preview of NewFronts 2023, taking place May 1-4 at various NYC venues.

To David Cohen, an industry veteran who now serves as the Interactive Advertising Bureau's chief executive officer, the media landscape is clear. “The future of video will be streamed,” Cohen says on The Current Podcast. “There is no doubt in my mind that it is going to happen. The main question is how much the industry needs to evolve from now until then.” Cohen breaks down the biggest challenges around being at the center of the digital advertising industry, Netflix starting up an ad-supported tier, the Great Resignation, and why he believes the upfronts and NewFronts will merge in this episode. “This is going to be one video market,” he says. “There is no need for the time and effort of separating them. It is a fallacy today and it will certainly be a fallacy in the future.”

On today's episode, we discuss how close Disney+, HBO Max, Paramount+, and Peacock are to catching up with Netflix. "In Other News," we talk about the biggest takeaways from this year's upfronts and NewFronts events and how much waste is taking place in linear TV ads. Tune in to the discussion with our analyst Ross Benes.   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com © 2022 Insider Intelligence

The NewFronts are old news. Now it's all about the upfronts, which are old. But don't forget about the podcast upfronts, which are newer than the NewFronts but named after the TV oldfronts … or upfronts. Okay. Now that we've cleared up, tune in for frontline reporting from the upfronts (TV and podcast varieties).

This week on The Download: Premium Podcasting on Apple just got easier, Media Monitors slips up on methodology, and Podfest Africa’s annual study is here. Publishing content to a premium subscription feed on Apple Podcasts is about to become far less painful. This Tuesday Techcrunch’s Sarah Perez summarized the new Apple Podcasts Delegated Delivery system in a rundown of Apple’s new announcements. Quoting the article: “Starting this fall, a select number of hosting providers will support the Delegated Delivery system, including Acast, ART19, Blubrry, Buzzsprout, Libsyn, Omny Studio and RSS.com. Apple says these providers represent around 80% of listening for premium content on Apple Podcasts, and more services will be added over time.” Additionally: “The feature will be available at no additional cost to all creators through Apple Podcasts Connect and creators won’t need a membership to the Apple Podcasts Program to publish their free shows — only to publish premium content.” Prior to the introduction of the delegated delivery offerings, uploading a premium file to Apple for one’s monthly subscribers was an arduous and time-consuming process. Now the process will be smoother, at least for those on hosting platforms included in Apple’s rollout. On Twitter, Ashley Carman noted the divide possibly forming between providers when comparing who supports the new Apple feature and who is partnered with Spotify’s similar premium service. The tweet read: “Spotify works with third parties to support its subscription offering, too. The only overlap is Acast, at least according to the initial partner list. [I’m] curious if this means there's now additional stratification in [the] podcast world: team Spotify or team Apple.” In what is pleasantly becoming a weekly segment on The Download, we bring news of podcasting flourishing on a global scale. Last month Podfest Africa published the 79 page report titled “Discovery Tour, Data Edition: Mapping out the present & future of African audio storytelling.” The study is built off research collected in part with in-depth interviews with podcast producers and industry stakeholders, reviewing existing literature on relevant topics, and a survey of 370 podcast listeners across the study’s target areas of Kenya, Nigeria, and South Africa. Unsurprisingly, podcasting seems to be doing well. “These results build on existing evidence of the rapid growth of podcast usage in allt hree countries and the evidence that South Africa, Kenya and Nigeria are the most developed podcasting markets on the African continent.” A quick rundown of some interesting statistics provided: on average over 50% of respondents were women. With all results aggregated the idea podcast episode length across the three represented countries is 30 to 40 minutes. Spotify has a significant advantage over its competitors for distribution in the three countries studied for apps most used to listen to podcasts, clocking in at 35.1%. Apple comes in at a close second with 18.1% of the market share. Google Podcasts, YouTube, Anchor, and Afripods make up the rest of the top contenders. In its key takeaway section, the study makes a point of stressing that their findings suggest - unsurprisingly - audiences want content influenced by local creators and local companies. “A key growth opportunity identified is educating media companies to not rely on Western expertise for guidance on podcast production but instead to generate key insights through research from the African continent.” Continuing the trend of podcast news favoring Tuesdays, for some reason, Alyssa Meyers of Marketing Brew published “Here’s What You Missed at the 2022 IAB Podcast Upfront.” Quoting the article: “If you couldn’t make it last week (or if you were already burnt out from NewFronts), we tuned in and rounded up some of the most important announcements and themes of this year’s event, which positioned pods as ‘mainstream, prominent, and influential.’” Meyer’s reporting condenses a substantial amount of IAB content down to three main points plus a bonus regarding Disney - ever a fan of conglomerating - consolidating podcasting brands under one banner. The three common topics focused on diverse hosts and audiences, statistical dumps in the form of podcast trend reports, and quite a few mentions of brand safety. That last point might perk up the ears of long-time Download listeners, as brand safety is a recurring topic in more places than the IAB UpFront. Even last week’s episode included coverage of a story involving ethics in adtech and its impact on brand safety. This Monday Media Monitors published the results of a listeners survey conducted over two weeks in March, all bundled with the enticing headline “NPR Slips as Smaller Publisher Capitalize.” The findings begin with a ranking of the top ten publishers from the top 200 podcasts for the first quarter of 2022. The iHeartPodcast network comes in first place, followed by Spotify in second with Amazon Music and SiriusXM tied for third. NPR doesn’t place in the top ten publishers. Editor James Cridland adds vital context in Monday’s issue of Podnews: “To suggest that NPR isn’t in the top ten of US podcast publishers is obviously untrue; but helpful narrative for its competitor iHeartMedia. Coincidentally, iHeartMedia owns Media Monitors, a fact not disclosed.” Accountability is key when presenting data like this.Media Monitors analyzed the top 200 podcasts mentioned by respondents in their survey, that conveniently shuffled the deck so their parent company place first while a legacy competitor was shuffled off the list entirely. It was then followed on Tuesday by Edison Research’s Q1 breakdown of US Top Podcast Networks By Reach. Edison’s findings show a fair difference in ranking, with SXM Media coming in first, Spotify in second, and iHeartRadio placing third. NPR rejoins the group and places fourth. In the interest of full disclosure, the following quote from the press release is from Director of Research at Edison Research Gabriel Soto, who is also be co-host of The Download’s Spanish sibling show La Descarga. “Edison Podcast Metrics is the only dataset that covers the entire U.S. podcast space. By surveying listeners and measuring their actual consumption, the data doesn’t depend on opt-ins from networks and isn’t subject to the various issues with counting downloads. These top networks offer a diverse range of shows that appeal broadly to listeners.” Methodology matters. Who owns the ranking company matters. Opt-in will always be incomplete and the techniques used to fill those gaps matter. Another Tuesday article joins the episode with James Hercher’s AdExchanger piece on changing attribution tech and brand reactions. New models of attribution are coming for all of advertising, challenging the incumbent Multi Touch Attribution. Companies like Measured, Triple Whale, and Northbeam are all taking new approaches as old ones fail to deliver. The following quote contains a nested quote from Parachute’s VP of Growth Ian Yung. “One social media platform stuck out as an early win for Measured, according to Yung. Parachute was spending in the low six figures per month on the platform. “And they were obviously giving us reporting that it was very profitable.” Upon closer inspection, Measured found Parachute’s spending on the unnamed platform could be cut to zero and show no impact on sales. An all-too familiar adtech story. Quoting the article again: “Podcast advertising is another category that Parachute rethought once it had a measurement testing regime in place. Podcast attribution often banks on listeners redeeming a particular code, which under-credits the channel. “Podcasting is one [rarer] example where we have to take the reporting and increase what it has on our end to capture the true value,” Yung said.” Companies outside of podcasting are coming into the adtech space, and fast. It just so happens the podcasting industry has been operating steadily without widespread MTA adoption in the first place. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This week on The Download: Premium Podcasting on Apple just got easier, Media Monitors slips up on methodology, and Podfest Africa’s annual study is here. Publishing content to a premium subscription feed on Apple Podcasts is about to become far less painful. This Tuesday Techcrunch’s Sarah Perez summarized the new Apple Podcasts Delegated Delivery system in a rundown of Apple’s new announcements. Quoting the article: “Starting this fall, a select number of hosting providers will support the Delegated Delivery system, including Acast, ART19, Blubrry, Buzzsprout, Libsyn, Omny Studio and RSS.com. Apple says these providers represent around 80% of listening for premium content on Apple Podcasts, and more services will be added over time.” Additionally: “The feature will be available at no additional cost to all creators through Apple Podcasts Connect and creators won’t need a membership to the Apple Podcasts Program to publish their free shows — only to publish premium content.” Prior to the introduction of the delegated delivery offerings, uploading a premium file to Apple for one’s monthly subscribers was an arduous and time-consuming process. Now the process will be smoother, at least for those on hosting platforms included in Apple’s rollout. On Twitter, Ashley Carman noted the divide possibly forming between providers when comparing who supports the new Apple feature and who is partnered with Spotify’s similar premium service. The tweet read: “Spotify works with third parties to support its subscription offering, too. The only overlap is Acast, at least according to the initial partner list. [I’m] curious if this means there's now additional stratification in [the] podcast world: team Spotify or team Apple.” In what is pleasantly becoming a weekly segment on The Download, we bring news of podcasting flourishing on a global scale. Last month Podfest Africa published the 79 page report titled “Discovery Tour, Data Edition: Mapping out the present & future of African audio storytelling.” The study is built off research collected in part with in-depth interviews with podcast producers and industry stakeholders, reviewing existing literature on relevant topics, and a survey of 370 podcast listeners across the study’s target areas of Kenya, Nigeria, and South Africa. Unsurprisingly, podcasting seems to be doing well. “These results build on existing evidence of the rapid growth of podcast usage in allt hree countries and the evidence that South Africa, Kenya and Nigeria are the most developed podcasting markets on the African continent.” A quick rundown of some interesting statistics provided: on average over 50% of respondents were women. With all results aggregated the idea podcast episode length across the three represented countries is 30 to 40 minutes. Spotify has a significant advantage over its competitors for distribution in the three countries studied for apps most used to listen to podcasts, clocking in at 35.1%. Apple comes in at a close second with 18.1% of the market share. Google Podcasts, YouTube, Anchor, and Afripods make up the rest of the top contenders. In its key takeaway section, the study makes a point of stressing that their findings suggest - unsurprisingly - audiences want content influenced by local creators and local companies. “A key growth opportunity identified is educating media companies to not rely on Western expertise for guidance on podcast production but instead to generate key insights through research from the African continent.” Continuing the trend of podcast news favoring Tuesdays, for some reason, Alyssa Meyers of Marketing Brew published “Here’s What You Missed at the 2022 IAB Podcast Upfront.” Quoting the article: “If you couldn’t make it last week (or if you were already burnt out from NewFronts), we tuned in and rounded up some of the most important announcements and themes of this year’s event, which positioned pods as ‘mainstream, prominent, and influential.’” Meyer’s reporting condenses a substantial amount of IAB content down to three main points plus a bonus regarding Disney - ever a fan of conglomerating - consolidating podcasting brands under one banner. The three common topics focused on diverse hosts and audiences, statistical dumps in the form of podcast trend reports, and quite a few mentions of brand safety. That last point might perk up the ears of long-time Download listeners, as brand safety is a recurring topic in more places than the IAB UpFront. Even last week’s episode included coverage of a story involving ethics in adtech and its impact on brand safety. This Monday Media Monitors published the results of a listeners survey conducted over two weeks in March, all bundled with the enticing headline “NPR Slips as Smaller Publisher Capitalize.” The findings begin with a ranking of the top ten publishers from the top 200 podcasts for the first quarter of 2022. The iHeartPodcast network comes in first place, followed by Spotify in second with Amazon Music and SiriusXM tied for third. NPR doesn’t place in the top ten publishers. Editor James Cridland adds vital context in Monday’s issue of Podnews: “To suggest that NPR isn’t in the top ten of US podcast publishers is obviously untrue; but helpful narrative for its competitor iHeartMedia. Coincidentally, iHeartMedia owns Media Monitors, a fact not disclosed.” Accountability is key when presenting data like this.Media Monitors analyzed the top 200 podcasts mentioned by respondents in their survey, that conveniently shuffled the deck so their parent company place first while a legacy competitor was shuffled off the list entirely. It was then followed on Tuesday by Edison Research’s Q1 breakdown of US Top Podcast Networks By Reach. Edison’s findings show a fair difference in ranking, with SXM Media coming in first, Spotify in second, and iHeartRadio placing third. NPR rejoins the group and places fourth. In the interest of full disclosure, the following quote from the press release is from Director of Research at Edison Research Gabriel Soto, who is also be co-host of The Download’s Spanish sibling show La Descarga. “Edison Podcast Metrics is the only dataset that covers the entire U.S. podcast space. By surveying listeners and measuring their actual consumption, the data doesn’t depend on opt-ins from networks and isn’t subject to the various issues with counting downloads. These top networks offer a diverse range of shows that appeal broadly to listeners.” Methodology matters. Who owns the ranking company matters. Opt-in will always be incomplete and the techniques used to fill those gaps matter. Another Tuesday article joins the episode with James Hercher’s AdExchanger piece on changing attribution tech and brand reactions. New models of attribution are coming for all of advertising, challenging the incumbent Multi Touch Attribution. Companies like Measured, Triple Whale, and Northbeam are all taking new approaches as old ones fail to deliver. The following quote contains a nested quote from Parachute’s VP of Growth Ian Yung. “One social media platform stuck out as an early win for Measured, according to Yung. Parachute was spending in the low six figures per month on the platform. “And they were obviously giving us reporting that it was very profitable.” Upon closer inspection, Measured found Parachute’s spending on the unnamed platform could be cut to zero and show no impact on sales. An all-too familiar adtech story. Quoting the article again: “Podcast advertising is another category that Parachute rethought once it had a measurement testing regime in place. Podcast attribution often banks on listeners redeeming a particular code, which under-credits the channel. “Podcasting is one [rarer] example where we have to take the reporting and increase what it has on our end to capture the true value,” Yung said.” Companies outside of podcasting are coming into the adtech space, and fast. It just so happens the podcasting industry has been operating steadily without widespread MTA adoption in the first place. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This week on The Download: Premium Podcasting on Apple just got easier, Media Monitors slips up on methodology, and Podfest Africa's annual study is here. Publishing content to a premium subscription feed on Apple Podcasts is about to become far less painful. This Tuesday Techcrunch's Sarah Perez summarized the new Apple Podcasts Delegated Delivery system in a rundown of Apple's new announcements. Quoting the article: “Starting this fall, a select number of hosting providers will support the Delegated Delivery system, including Acast, ART19, Blubrry, Buzzsprout, Libsyn, Omny Studio and RSS.com. Apple says these providers represent around 80% of listening for premium content on Apple Podcasts, and more services will be added over time.”  Additionally: “The feature will be available at no additional cost to all creators through Apple Podcasts Connect and creators won't need a membership to the Apple Podcasts Program to publish their free shows — only to publish premium content.” Prior to the introduction of the delegated delivery offerings, uploading a premium file to Apple for one's monthly subscribers was an arduous and time-consuming process. Now the process will be smoother, at least for those on hosting platforms included in Apple's rollout.  On Twitter, Ashley Carman noted the divide possibly forming between providers when comparing who supports the new Apple feature and who is partnered with Spotify's similar premium service. The tweet read: “Spotify works with third parties to support its subscription offering, too. The only overlap is Acast, at least according to the initial partner list. [I'm] curious if this means there's now additional stratification in [the] podcast world: team Spotify or team Apple.” In what is pleasantly becoming a weekly segment on The Download, we bring news of podcasting flourishing on a global scale. Last month Podfest Africa published the 79 page report titled “Discovery Tour, Data Edition: Mapping out the present & future of African audio storytelling.” The study is built off research collected in part with in-depth interviews with podcast producers and industry stakeholders, reviewing existing literature on relevant topics, and a survey of 370 podcast listeners across the study's target areas of Kenya, Nigeria, and South Africa. Unsurprisingly, podcasting seems to be doing well. “These results build on existing evidence of the rapid growth of podcast usage in allt hree countries and the evidence that South Africa, Kenya and Nigeria are the most developed podcasting markets on the African continent.” A quick rundown of some interesting statistics provided: on average over 50% of respondents were women. With all results aggregated the idea podcast episode length across the three represented countries is 30 to 40 minutes. Spotify has a significant advantage over its competitors for distribution in the three countries studied for apps most used to listen to podcasts, clocking in at 35.1%. Apple comes in at a close second with 18.1% of the market share. Google Podcasts, YouTube, Anchor, and Afripods make up the rest of the top contenders.  In its key takeaway section, the study makes a point of stressing that their findings suggest - unsurprisingly - audiences want content influenced by local creators and local companies.  “A key growth opportunity identified is educating media companies to not rely on Western expertise for guidance on podcast production but instead to generate key insights through research from the African continent.” Continuing the trend of podcast news favoring Tuesdays, for some reason, Alyssa Meyers of Marketing Brew published “Here's What You Missed at the 2022 IAB Podcast Upfront.” Quoting the article: “If you couldn't make it last week (or if you were already burnt out from NewFronts), we tuned in and rounded up some of the most important announcements and themes of this year's event, which positioned pods as ‘mainstream, prominent, and influential.'” Meyer's reporting condenses a substantial amount of IAB content down to three main points plus a bonus regarding Disney - ever a fan of conglomerating - consolidating podcasting brands under one banner. The three common topics focused on diverse hosts and audiences, statistical dumps in the form of podcast trend reports, and quite a few mentions of brand safety.  That last point might perk up the ears of long-time Download listeners, as brand safety is a recurring topic in more places than the IAB UpFront. Even last week's episode included coverage of a story involving ethics in adtech and its impact on brand safety.  This Monday Media Monitors published the results of a listeners survey conducted over two weeks in March, all bundled with the enticing headline “NPR Slips as Smaller Publisher Capitalize.”  The findings begin with a ranking of the top ten publishers from the top 200 podcasts for the first quarter of 2022. The iHeartPodcast network comes in first place, followed by Spotify in second with Amazon Music and SiriusXM tied for third. NPR doesn't place in the top ten publishers. Editor James Cridland adds vital context in Monday's issue of Podnews:  “To suggest that NPR isn't in the top ten of US podcast publishers is obviously untrue; but helpful narrative for its competitor iHeartMedia. Coincidentally, iHeartMedia owns Media Monitors, a fact not disclosed.”  Accountability is key when presenting data like this.Media Monitors analyzed the top 200 podcasts mentioned by respondents in their survey, that conveniently shuffled the deck so their parent company place first while a legacy competitor was shuffled off the list entirely. It was then followed on Tuesday by Edison Research's Q1 breakdown of US Top Podcast Networks By Reach. Edison's findings show a fair difference in ranking, with SXM Media coming in first, Spotify in second, and iHeartRadio placing third. NPR rejoins the group and places fourth.  In the interest of full disclosure, the following quote from the press release is from Director of Research at Edison Research Gabriel Soto, who is also be co-host of The Download's Spanish sibling show La Descarga.  “Edison Podcast Metrics is the only dataset that covers the entire U.S. podcast space. By surveying listeners and measuring their actual consumption, the data doesn't depend on opt-ins from networks and isn't subject to the various issues with counting downloads. These top networks offer a diverse range of shows that appeal broadly to listeners.” Methodology matters. Who owns the ranking company matters. Opt-in will always be incomplete and the techniques used to fill those gaps matter.  Another Tuesday article joins the episode with James Hercher's AdExchanger piece on changing attribution tech and brand reactions.   New models of attribution are coming for all of advertising, challenging the incumbent Multi Touch Attribution. Companies like Measured, Triple Whale, and Northbeam are all taking new approaches as old ones fail to deliver. The following quote contains a nested quote from Parachute's VP of Growth Ian Yung. “One social media platform stuck out as an early win for Measured, according to Yung. Parachute was spending in the low six figures per month on the platform. “And they were obviously giving us reporting that it was very profitable.” Upon closer inspection, Measured found Parachute's spending on the unnamed platform could be cut to zero and show no impact on sales. An all-too familiar adtech story. Quoting the article again: “Podcast advertising is another category that Parachute rethought once it had a measurement testing regime in place. Podcast attribution often banks on listeners redeeming a particular code, which under-credits the channel. “Podcasting is one [rarer] example where we have to take the reporting and increase what it has on our end to capture the true value,” Yung said.” Companies outside of podcasting are coming into the adtech space, and fast. It just so happens the podcasting industry has been operating steadily without widespread MTA adoption in the first place.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio. See omnystudio.com/listener for privacy information.

It's a busy week for Hispanic media, with NewFronts and Upfronts being presented online and in New York. For SBS President/COO, he's in Manhattan, and took time to share with RBR+TVBR his insight on a particularly strong Q1 2022 for the company's radio stations. He also discusses the NewFront strategy for SBS, which owns MegaTV, and the launch of two new properties in Florida at a time when launching one FM could be questioned due to the financial uncertainty across the U.S. Listen to the conversation now in this InFOCUS Podcast, presented by dot.FM.

Strong connected TV ad growth set the stage for this week's NewFronts. Companies talked innovation and originals to woo advertisers. Roku's presentation sparkled, but the company faces big challenges.

It's NewFronts season. A week of programmatic pageantry where the data-driven video and streaming media ecosystem dresses up and pretends to have the glitz and glamour of the age-old TV upfronts. But across the Atlantic, the industry is hard at work on real problems as advertising becomes a means a means of “psychological warfare.”

Ally Love takes a break from Peloton. Selena Samuela's wedding is this weekend. Daniel McKenna & "mystery woman" make Page Six. Alex Toussaint to hose the 2022 NewFronts. Cody Rigsby makes the cover of US Weekly. Kristen Ferguson talks to Shape Magazine about becoming a mother. Kendall Toole was featured on the Hurdle podcast. Marcel Dinkins participated in her first marathon. Kimmi Mack joins us to discuss what's next for Chase Tucker's Facebook Group. Dr. Jenn - Making peace with weight gain while strength training. The Peloton Guide gets an official release date. Peloton announces a new "strength-based" virtual event. Barry McCarthy sends a company-wide email outlining his vision. The Tread gets a pause button. Angelo has tips for healthy snacks when time is of the essence. Peloton announces new Artist Series: Reba We have a past guest update from Ali On The Run. There are Mother's Day classes for the UK. Kirsten Ferguson & Robin Arzon team up for Women's History Month. Birthdays: Becs Gentry (3/27) All this plus our interview with Joyce Marter! Love the show? Subscribe, rate, review, and share! https://www.theclipout.com/

Ally Love takes a break from Peloton. Selena Samuela's wedding is this weekend. Daniel McKenna & "mystery woman" make Page Six. Alex Toussaint to hose the 2022 NewFronts. Cody Rigsby makes the cover of US Weekly. Kristen Ferguson talks to Shape Magazine about becoming a mother. Kendall Toole was featured on the Hurdle podcast. Marcel Dinkins participated in her first marathon. Kimmi Mack joins us to discuss what's next for Chase Tucker's Facebook Group. Dr. Jenn - Making peace with weight gain while strength training. The Peloton Guide gets an official release date. Peloton announces a new "strength-based" virtual event. Barry McCarthy sends a company-wide email outlining his vision. The Tread gets a pause button. Angelo has tips for healthy snacks when time is of the essence. Peloton announces new Artist Series: Reba We have a past guest update from Ali On The Run. There are Mother's Day classes for the UK. Kirsten Ferguson & Robin Arzon team up for Women's History Month. Birthdays: Becs Gentry (3/27) All this plus our interview with Joyce Marter!Love the show? Subscribe, rate, review, and share! https://www.theclipout.com/See omnystudio.com/listener for privacy information.

An interview with Jordan Bitterman, CMO for TripleLift, about misinformation in the digital space. What is his premise on how to take on misinformation How does the incentive matter? Is there an actual long term price? Is there data here? Buyers need to take what action? How does this impact SMB companies? What do you advise to buyers to make sure they don't back misinformation? What would Jordan change about the industry? About Jordan: Jordan is a 25-year veteran of the advertising industry. The majority of his career has been spent at advertising agencies, including those who have been – and continue to be – TripleLift clients. At Digitas, Jordan was Senior Vice President of Media for North America. While there, he created the industry's NewFronts and created the first ever live-streamed concert series: Unstaged by American Express. Jordan left agencies behind to become Chief Marketing Officer of The Weather Channel (B2C) and The Weather Company (B2B), both part of IBM. While there, he oversaw the launch of a new ad industry facing brand named “Watson Advertising.” Jordan lives on the Upper West Side with his wife and 13 year-old son, loves to travel, ski, tweet and follow the New York Mets (and the Giants when they're good). Pre-Covid, one of his favorite past times was following along his favorite artist, Bruce Springsteen.   Want to get the show on your podcast app, or get the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://shop.spreadshirt.com/mspradio Follow us on: Facebook: https://www.facebook.com/mspradionews/ Twitter: https://twitter.com/mspradionews/ Instagram: https://www.instagram.com/mspradio/ LinkedIn: https://www.linkedin.com/company/28908079/ Subscribe and click the notification bell to get all the latest videos.

On today's episode, we discuss why Uber is trying to be a one-stop shop and how DoorDash outperformed Uber during the pandemic. We then talk about The New York Times' Q1 subscriber and revenue performance, NBCUniversal's thoughts on regional sports, and what stood out at this year's NewFronts. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom. For sponsorship opportunities contact us:   advertising@insiderintelligence.com.   For more information visit:   https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

The program all about TV. Our guest: Videonuze founder-editor Will Richmond, covering last week's 2021 Digital Content NewFronts and previewing next week's TV Upfront presentations.

1. Pinterest Expands Its Advertisement To Mexico (0:39) - Paid promotions are now possible in Mexico via Pin. The platform is seeing increased engagement in Mexico, in terms of search activity which rose by 93% year-over-year throughout 2020. At the same time, Pinterest continues to expand its ad tools outside of the US, with Argentina, Colombia and Chile being next in line.  2.New Sound And Login Kits Are Available On TikTok (1:43) - Sound and Login Kits are introduced alongside the “TikTok for Developers program”. Their aim is to help third-party apps create more frictionless sharing and authentication experiences for their users. The Software Development Kits (SDKs) are now available for mobile, web, and console applications globally. The Sound Kit specifically will allow creators and artists to seamlessly bring original sounds and music from third-party apps into the TikTok ecosystem.3.TikTok Introduces PIP Feature And Talks About Its Commitment To Content Creators (3:07) - PIP stands for picture in picture, and it is a type of window mode that lets users view content inside another content that they are looking at. It will appear on a small window, pinned to the original content on the main screen. TikTok also discussed their commitment to content creators, during the NewFronts 2021 Convention, and how brands need to focus on earning the trust of creators and users, and not the other way around.4.Tip Jar Is Now Live On Twitter (4:16) - It is a new and easy way for users to support content creators on Twitter for iOS and Android. However, it is only available for users using the platform in English fo the moment, with plans to expand to more users and more languages later in its stage. 5.“I Wish I Knew” - A New Podcast By @TwitterResearch (6:12) - It will bring you directly into the world of @TwitterResearch. Each episode will be co-hosted by different researchers who will share their journeys into the field, discuss how the team is elevating conversations across the company through insights, explore why research matters, and celebrate the people and culture surrounding the work. Moreover, Twitter has acquired Scroll - an innovative way for readers to read articles without the ads, pop-ups and other usual clutter that gets in the way, for a better reader experience. 6. New Updates For Microsoft (9:12) - Microsoft is planning to treat Phrase Match the same way Google does - ads will be shown for searches that include the meaning of your keyword. Microsoft gives an example with “winter vacation in Miami” being matched with “Miami vacation.” Moreover, there is a new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising - advertisers will now be able to use their customer segments from Dynamic 365 Customer Insights to reach users in the Microsoft Search Network and Microsoft Audience Network via Customer Match targeting. Lastly, from August 2021 advertisers will no longer have the ability to create new BMM keywords. 7. Automatic Translation Is Added To YouTube (7:49) - Non-English speakers can now take advantage of this feature, which will automatically translate all video titles, description, and captions into their native languages. These translations will be powered by Google Translate, so accuracy might not be 100%. On another note, YouTube shares a record number of viewings on big screens - 120 million only in December 2020. 8. YouTube Leverages AI, and Facebook Follows The Same Approach (10:16) - YouTube can now identify individual objects within videos and tag products that are present, thanks to the use of Artificial Intelligence. Google has been working on this feature and along with this update, the platform will also be able to provide direct shopping options for users. Because of the success of this introduction, Facebook is working on introducing a similar feature and the platform claims that it will be much more advanced in terms of functionality.9. YouTube Improves Its Shoppable Feature (12:12) - It has decided to release a new collaborative feature targeted at marketers that will enable YouTube viewers to get more details on the product being displayed on their screens without redirecting to other links. Advertisers would intelligently target the advertisements to the right audience by focusing on the video content.10. Fraudulent Ads Are Still Common On Google (12:49) - This has been revealed by a BBC report, and it’s about ads that claim to offer government services for a fee, although these services are offered by the government for no charge. It reflects badly on Google Ads’ team, which is responsible for verifying ads before they are launched. The process of verifying was put in place back in January 2021, however, it can take some more time before all of the ads that appear on Google are checked for being trustworthy.

Amid weeks of presentations from media brands to advertisers, there's no better time to check in on the state of the advertising business with Brian Wieser, global president of group intelligence at media-buying giant GroupM. From connected TV to e-commerce, he touches on all the biggest trends shaping how tens of billions of promotional dollars are being spent. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Amid weeks of presentations from media brands to advertisers, there's no better time to check in on the state of the advertising business with Brian Wieser, global president of group intelligence at media-buying giant GroupM. From connected TV to e-commerce, he touches on all the biggest trends shaping how tens of billions of promotional dollars are being spent. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

In this week's episode of Analytics Neat we cover quite a bit including Social Media usage, Apple Privacy, Verizon, and Google Cloud on the Undercard. For the Main Event, we dig into some of the themes and announcements from the IAB NewFronts. All this and more in this week's episode of Analytics Neat. Thanks for listening! iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2 Spotify: https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3 Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat Amazon: https://music.amazon.com/podcasts/3f77907d-81b7-46ff-a9cd-12c3c539a2ad/Analytics-Neat Continue the conversation on Twitter with #AnalyticsNeat https://twitter.com/BillBruno https://twitter.com/AnalyticsNeat Visit BillBruno.com

At the NewFronts this week, Samsung, Roku, NBCU, Crackle, Vevo, Tik-Tok, and many others pitched advertisers on their audience reach. It illustrates the gold rush is on streaming TV advertising. This episode is sponsored by Verizon Media. When you have quality connections at scale, you're truly connected.

At the NewFronts this week, Samsung, Roku, NBCU, Crackle, Vevo, Tik-Tok, and many others pitched advertisers on their audience reach. It illustrates the gold rush is on streaming TV advertising.

Private equity firm Apollo Global Management’s $5 billion acquisition of Verizon Media from Verizon is evidence that telcos, ad tech and media wasn’t the delicious cocktail that was promised. The team dives into why. Also in this episode: the CTV gold rush and observations from the frontlines of the NewFronts. (It’s all about streaming, baby.)

Eric John leads IAB’s Video Center of Excellence, a dedicated unit within the IAB whose mission is to simplify the video supply chain, providing best practices and education for brands, agencies, and media companies to drive continued growth through the evolving convergence of television and digital video. Eric drives the center’s efforts in the development of market-making research, industry standards and best practices and buyer/seller terms and conditions. Before joining the IAB, Eric led digital services and strategy at the Alliance for Audited Media and the MPA. Eric also served as global director of publisher marketing at Nokia, managing the company’s world-wide mobile app developer ecosystem. Prior to Nokia, Eric launched and led advertiser brand engagement solutions for Yahoo!, creating advanced, data-driven video, mobile and interactive campaigns for brands such as Pepsi, Loreal and Nikon. Eric began his career in internet advertising at DoubleClick (Google) where he served in business and product development within the DART for Publishers (DFP) and DART for Advertisers (DFA) business units where he launched the industry’s first post-click measurement tools. Eric is an alumnus of Miami of Ohio (BA) and Indiana University (MA) and is a graduate of Columbia University’s Product Management Program.

It’s that time of year again, and the IAB NewFronts are upon us already. Upfront presentations the week of May 17 already dotting the calendar.Hispanic-targeted LATV is right in the thick of it, offering a platform self-described as “The Latino Voices Redefining Culture.”Today's LATV is quite different than what existed a decade ago. How does one define what LATV is today, and its primary value proposition? It's a question Gisella Fu-Ripp answers, among others, in this fresh InFOCUS Podcast, presented by dot.FM. 

eMarketer analyst Ross Benes and senior analyst at Insider Intelligence Audrey Schomer discuss how the coronavirus has influenced sports' gradual move to digital. They then talk about starting meaningful conversations online, who still has pay TV and whether we will see the Upfronts and the NewFronts unite?

The election year, in conjunction with the unprecedented civil unrest in the U.S., has seen both advertisers and publishers taking strong stances. In this week’s IAB Real Podcast, IAB CEO Randall Rothenberg and IAB President David Cohen touch on the upcoming changes to political advertising--why are publishers rethinking taking money from political candidates? The two provocateurs also provide highlights and insights from the 2020 IAB NewFronts--who could be at risk as a result of the streaming TV revolution? See acast.com/privacy for privacy and opt-out information.

On today’s IAB THERE Streaming Edition powered by Hulu, MaryJane Kroll of Lexus, Catherine Sullivan of Omnicom Media Group, Adam Gerber of Essence join IAB’s David Cohen, Eric John, and Nina Munoz to discuss insights and takeaways from the 2020 IAB NewFronts. See acast.com/privacy for privacy and opt-out information.

There was lots of ad innovation at this week's NewFronts from YouTube, Roku, Hulu, and others. Will it be enough to capture a significant chunk of TV ad revenue?

As a result of the global pandemic, sweeping changes were made to the IAB NewFronts. What once was an interactive in-person event has since transformed into a digital showcase that over 12,000 media buyers (and counting) have registered to attend. In this week’s IAB Real Podcast, IAB CEO Randall Rothenberg, IAB President David Cohen, and IAB Tech Lab President Dennis Buchheim take listeners through a brief (but storied) history of traditional media buying and discuss how the stable “old media” era is moving towards a period of instability. Is the historic television Upfronts model on its way out? Tune in to learn more. See acast.com/privacy for privacy and opt-out information.

IAB’s Brad Berens and David Cohen discuss what we can expect to see during NewFronts 2020 with Mollie Kehoe and Lynn Browne of BrandVerge and Content Ink’s John McCarus. See acast.com/privacy for privacy and opt-out information.

In this week's episode of Analytics Neat we review the findings of the recently published IAB Video Advertising Spend report. Why are advertisers confused about OTT and Connected TV? How does traditional TV factor in? What should brands be considering as more budget goes to digital video? All of this and more in this week's episode of Analytics Neat.  Thanks for listening! iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2 Spotify: https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3 Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat Continue the conversation on Twitter with #AnalyticsNeat https://twitter.com/BillBruno https://twitter.com/AnalyticsNeat Visit BillBruno.com

eMarketer vice president of multimedia Paul Verna and forecasting analyst Eric Haggstrom discuss this year's digital NewFronts. Where do most viewers watch Hulu's content? What are these new 'binge ads'? And what did they think of YouTube's presentation?

This week we look at the winners of the first Adweek Experiential Awards and what trends we expect to see at this year's NewFronts digital content pitches.  Our panel is: • James Cooper, Adweek Editorial Director  • Sara Jerde, Adweek Digital Media Reporter • David Griner, Adweek Creative and Innovation Editor • Doug Zanger, Adweek Senior Editor

The program all about TV.  Today's topic: a preview of next week's Digital Content NewFronts here in New York. Plus the latest Newsnotes and our classic trivia question segment (two prizes in play).

How and where do the stars and executives of Turner personally consume video? And, does former Harry Potter star, Daniel Radcliffe, like a good mystery or comedy?! For Episode 17 of Insider InSites, E.B. Moss, Managing Editor of MediaVillage, was on the arrivals carpet for the Turner Upfront and spoke to everyone from Turner Chairman/CEO, John Martin, to The Last O.G. co-star, Tiffany Haddish.  The transcript below has been edited for clarity and length.  E.B. Moss: Tiffany Haddish, Twitter or Instagram? Tiffany Haddish: Instagram. Because a picture says 1,000 words and Twitter only says 145! Moss: Bobcat Goldthwait, how do you consume video?   Bobcat Goldthwait: I stream it at home. It’s all Apple TV and stuff like that. ...and I got the Turner App. I actually have it installed in the back of my neck. I'm a company boy. Moss: Who would you most like to road trip with from Turner? Goldthwait: Oh, I would. You know, it's the Those Who Can't cast. They're hilarious and I'd love to hang out with them. Moss: And, Twitter or Instagram? Goldthwait: Oh, Grandpa’s on Instagram. I got off of Twitter; it gave me anxiety. Turner’s Chairman and CEO, John Martin, shared the corporate vision Moss: John, with people using so many screens these days how do you break through? John Martin: That’s the question at the center of everything: What we need to do - and the future of successful media companies - is going to be about creating brands and franchises that can cut through the clutter and engage with consumers in an emotional way. We're calling it “fandom”, so everything we're doing now at Turner is about making fans... where they come and spend engaged time with us and lean in. Moss: There’s a lot of talent here. Shaq, Hamish Linklater, Niecey Nash, Denis Leary.... Who would you most like to road trip with? Martin: I’d take Anderson [Cooper] and Shaq together. Daniel Radcliffe, currently co-starring in comedy Miracle Workers,  shared some audio – and TV - favorites: Moss: Daniel you said you consume a lot of podcasts. Any favorites? Daniel Radcliffe: Anything Dan Cohen does or Mike Duncan; I like all the History guys. There’s How I Built This, On the Media, Start Making Sense.... CaseFile: True Crime – a lot of true crime ones. I'm one of those people who is obsessed with all that stuff. Moss: And how do you consume video? Radcliffe: I mostly like Netflix and documentary series on TV. I'm very bad at watching proper series. Moss: And favorite Turner star here today?...  Radcliffe: Samantha Bee!... wait, is she here?! Who Turner executives would most like to hang out with was a little surprising. Here’s Ad Sales President, Donna Speciale, and President of Turner, David Levy: Moss: Donna, who would you most love to road trip with? Donna Speciale: I am a huge fan of The Impractical Jokers. How much fun would it be to be on the road with them, with all the tricks they’re doing?   Moss: On the serious side, with all that competition for the audience attention, what does it take for programming to break through ...and benefit advertisers? Speciale: The content has to be compelling, but I also think the advertiser has to think a little bit more about their messaging and the storytelling. We've also been trying to reduce the clutter on the linear screen to make that experience that much better. Moss: David Levy there are a lot of celebs here, and a lot are fans of Samantha Bee!... David Levy: When we brought Samantha Bee to Turner almost three years ago no one knew what was going to happen in this country and how powerful her message would be right now, and the influence she'd have on men and women across this country. Moss: What are some of the other shows that you're excited about? Levy: Well, I love all my children -- from Detour and Wrecked, and Conan [O’Brien], and Claws, Animal Kingdom... and 80 percent of our shows have been renewed. We’re focusing on fandom because fans tell other fans about great shows and that's what makes them so successful - not just on TV, but across platforms. Moss: Of all your children, who would you most like to road trip with? Levy: I think [Daveed] Diggs from Snowpiercer! Documentary filmmaker Michael Moore lived up to his reputation as a consumer evangelist... And the witty correspondents for Full Frontal with Samantha Bee rounded things out: Moss: Michael Moore, how do you consume your favorite content? Michael Moore: I have to stream and pay extra if I want to see The Handmaid's Tale or The Good Fight or The Looming Tower.  I feel bad that the public has to pay extra and extra to see this stuff. ... where's the breaking point for the average working person? Moss: So what do you think the future of media is?   Moore: We're in middle of an immense transition, and the public will decide what it wants. 15 years ago people were saying 'Everybody will be reading books digitally.' Ten years later 25% of books were sold digitally, so books didn't go away. People are also still going the movie theater no matter what devices we have, because they want the big room and a huge screen with a couple of hundred people. Moss: Full Frontal with Samantha Bee correspondents Allana Harkin and Amy Hoggart and Executive Producer Miles Khan, Twitter or Instagram? Amy Hoggart: Twitter. I felt guilty on Instagram - like I'm just looking at pretty things. But Twitter, you learn things... you actually are consuming interesting information. Allana Harkin: I would say Twitter If I'm in a bad mood and Instagram if I'm in a really good mood. Moss: Finally, who would you most like to road trip with? Harkin: 100% Anthony Bourdain! But he can't smoke in the car. Kahn: I want to go with Rick from Rick and Morty because then we can go to another dimension and go on adventures together. PRODUCTION CREDIT: Eric Klein PHOTO CREDIT: Getty Images for Turner Note: Read MediaVillage for coverage from ALL the Upfronts and NewFronts.

In this episode of Indie Film Weekly, No Film School co-hosts Liz Nord, Jon Fusco, and Erik Luers discuss two of the most important industry events that you might never have heard of, Cinemacon and the Newfronts, along with mayhem at Moviepass. We also say a sad goodbye to photojournalist Shah Marai, who was killed in a bombing in Afghanistan this week. Charles Haine joins us for gear news, including a potentially exciting partnership between RED and Facebook.Charles and Jon also answer an Ask No Film School question about the right audio gear for recording podcasts. As always, we also bring you the latest gear news, upcoming grant and festival deadlines, new indie film releases, weekly words of industry wisdom, and other notable things you might have missed while you were busy making films. You can see all the links from this show in this week’s podcast post at nofilmschool.com.  

Welcome to episode 352 of Hit the Mic with the Stacey Harris. Hello, hello. Let's talk ... New month, new three things you need to know. Today we're going to talk about the things I want you to be paying attention to in June. The things I want you to have on your radar and the things I want you to be - are you ready for this - taking action on. Yes, I said it, taking action on. Every month, every single first Tuesday of each and every month, we do an episode like this where we talk about the three things you need to know right now. Up until now, it's been pretty social media focused. I think we're going to widen it a little bit. Just the three things you need to know right now and the reason you need to know these things is not necessarily because it's brand new information, some of it is, but some of it is just the things I want you to be paying attention to right now. For example, today we have one thing where there's an update and we have two things I want you to be taking action on, I want you to be doing. Set aside some time to take action on what we're doing today. If you're listening to this in the car or while you're exercising, make a mental note. Better yet, make a note in your phone if you're like me. I do a lot of voice memos while driving and listening to podcasts or while running listening to a podcast. It's only awkward at the gym when people are like, "Who's that crazy girl talking to?" Myself. But I want you to pay attention to the action part of this. I want you to pay attention to the implementing part of this, because that's where the money is. That's where the movement is. That's where the progress is. Don't skip that step. Let's talk about the three things I want you to know in June 2017. Kind of just take a minute to say what you're all thinking, "How the hell is it June? When did that happen?" The kid is going to be out of school in like a week, two weeks? Maybe a week. No, it's next week. He gets out next week. I can't even remember. The kids getting out of school, summer vacations are starting here in the northern part of the world, but it's June. It's the halfway mark. It's six out of 12. Crazy. All right. We're changing. First up, update. Social media update. Snapchat and Instagram have both made updates, so pay attention to those. Instagram is what I want to talk about, because way more viewers are using Instagram than Snapchat. If you want to know about all social media network changes when they happen, make sure you're a member of backstage, because that's where I post all of this stuff as soon as it's happening. We have a whole section in our private forum called Network News and every single time there's an update, that's relevant, I share it there, so check that out. Hitthemicbackstage.com if you have been living under a rock and don't know what I'm talking about. Instagram updates. Instagram is adding some very cool new features to stories that are going to allow you to really look at other stories and connect with stories in your relevant space. You'll be able to actually pay attention and see other stories based on location. This is going to be really killer for people who are doing events or people with brick and mortar businesses, maybe a restaurant or a salon or a practice or a physical store, whatever it is, people will actually be able to share stories, tag your location in the story and share ... When I see that story, I can click on it and see other stories from that area. That's going to be really killer. On the flip side of that, they're also doing the same thing with hashtags, so for those of us in the online space, we can do a similar thing using our hashtag. Meaning ... For example, I use the hashtag hit the mic a lot. It's my thing, so I could now not only share it, but encourage you guys to share it and we could see stories of people using it. Behind the scenes of events, behind the scenes of webinars, when I'm recording podcasts like this one, whatever it is, I can share it actually using the hashtag in the story and you guys will be able to find it via the hashtag or I would be able to find your Instagram stories of you listening to the podcast, so if you're listening to this one, try it out and we'll check it out. Cool? I'm actually really excited about this because I think it's going to be a really cool way for stories to connect and bring communities together and that's really killer, so they're also going to be location based as far as cities and this is what Snapchat is doing, too. You'll actually be able to add stories to different events or locations, cities, things like that. You're seeing a little more leeway in that stories being super hidden and only if you follow me and kind of go down the rabbit hole you'll find them and you're finding this is becoming more of a core feature. More of a stand on its own, this is a cool way to use this kind of feature. I'm really excited about that. Check out the Instagram updates. Again, if you want to be the latest and greatest in knowing all of this good stuff, backstage is the way to go, because this news is actually a few weeks old now. Number two thing I want you to know in June, yes June 2017, Facebook live. Yes, I know I've talked about this three of the six months of this year, but it's not any less relevant then than it was now. In fact, it's maybe more relevant now, because some of you, and I'm not naming names, but you know who you are, really went gung-ho with this in January and you were like, "This is going to be great! I'm going to do this every single week and it's going to be fantastic," and I'm not actually seeing you go live anymore. You've fallen off. Some of you several months ago, but some of you more recently and it's going to be harder and harder for you to stay on top of that as the year progresses, because you get further and further away from those goals you set in January or maybe December, whenever you set your goals. I want to really encourage you to find ways to make this happen. In fact, one of the best ways to use this is use Facebook live as the starting point for your content. We've talked about this before. We have backstage members that do this. I have one-on-one clients who do this. They create the bulk of their content via Facebook live. What then happens is either they do this themselves, better yet, someone on their team. If you need names, I have names, drop me a note. Can take that, get a transcript, upload it to YouTube, pull the audio and upload it to a podcast host. I always recommend Libsyn. To turn this into now a three pieces of content and maybe they all go up on one page and for most of my clients and members, that's what they do, but they're presenting you one piece of value in three different ways, so now there's no reason to not consume the content. It's there. It's ready. It's waiting for you in whatever way you want to consume it. You can watch the video, because it's embedded via the YouTube video or you can read the transcript, because the whole thing is there in black and white. Assuming that's the color of your fonts, and number three, you can listen to it. If you are on the run, in the car, at the gym, whatever, listen to the podcast. Whatever way you prefer to consume content, you can consume the content. That is killer. We can also take that transcript, edit it a little bit, and turn it into a guest post for another site and now we're driving traffic back to the site. Oh my gosh, it's amazing. That can all happen based on a Facebook live. Now that can also happen when you bulk record a bunch of videos and run it through the same process. It doesn't have to be through Facebook live, but heres the deal, when it's through Facebook live, you also got that oomph on your Facebook page, and yes, oomph is an official social media expert term. On your Facebook page, so you've got that love there as far as getting it in front of your audience, providing them value, and you know what, engaging with them. That's powerful. Do that, Facebook lives, consistently. It does not have to be every day. It does not have to be every week. I would like to see it be twice a month to start with, but if once a month is all you can commit at definitely executing, then do it once a month. It doesn't have to be an hour and a half long. It can be 10 minutes, 15 minutes, that's enough. That's totally cool. All right, that's my rant on Facebook live. Number three, remember when you're doing all of this to be brand aware. A friend of mine, Julie Cottineau, of Brand Twist just wrote a blog post and I'll actually link it in the show notes, about representing your brand in other spaces. When you're at speaking events, when you're a guest at someone's event. Whatever. Even networking events. Representing your brand so that it's memorable, so people actually remember it and she presented three Rs, I think it was Research, Represent, and Repeat. That's what it was. Research, Represent, and Repeat. It's a great piece. Again, I'll link to it in the show notes, but if you're wanting to check it out right now, it's brandtwist.com. It's her site and we've had her on the podcast. I'm a part of the faculty for her brand school program. She's a branding genius. She used to work for Virgin with Richard Branson. She's got a great book. We've done a review on the show and I loved that she talked about doing these two events in May. She was in the NewFronts with Entrepreneur TV for a show called Business and Burgers and then she did a ... Tyra Banks is teaching a class at the Stanford Graduate School for Business or Graduate School of Business, I think it's called, and she was a guest to come in and talk personal branding, Julie was for Tyra Banks, and it was amazing, but those are some massive brands to be standing up against. How do you as your brand stand as important next to these like literally massive, Tyra Banks, brands and so the person in the room remembers you and your name and your value and your, what she calls, core brand message. Guess what? It comes from being really aware of what you're doing from a branding perspective. The same is true on social media. You need to be brand aware. Now when you are posting something on Facebook or going live or sharing something on LinkedIn publisher or whatever it is you're doing, posting on Twitter or Snapchat, Instagram, you are sitting next to, very possibly, some pretty massive brands. I have several people who follow me as well as Oprah. I don't think it literally gets any bigger as far as a brand than friggen Oprah. How does my content stand up next to her content as memorable? It's because I remember the same things I need to remember when I'm in a room. I remember what my branding is, my message is, my communication style is and most importantly, who is looking at it and what do they need from me and I make sure I'm delivering that consistently, because if you're not delivering it consistently, that's where you're going to run into issues being remembered. Check out your social and look at it through the lens of is this brand consistent? It's more than all of the images have my logo in the corner or I'm always sending people to the same website or whatever. It looks, feels, sounds, and engages like your website. Like you in person. Like your sales team in person, whatever size your business is, whether you're a personal brand or not, that brand experience needs to be consistent. Absolutely critical that that piece is there. Needed to get that out. That was a big one. Very excited about that. Big shout out to Julie again. It's a killer piece. I'm really excited about it, because it is intimidating to stand up next to brands like that and be like, "Hey, yeah. I actually remember you. That's great." Thank you for listening. This episode is, of course, sponsored by Hit the Mic Backstage, supported by Hit the Mic Backstage, because Hit the Mic Backstage is the next step. If you want to do more, feel better, and make progress with your online marketing, let me help you. The place to get that support is, of course, hitthemicbackstage.com. We've got a brand new training that just launched this month. All about prepping for any time off you might be taking this summer. We also in the last few months completely revamped our Instagram programs and our Facebook programs including all of the ads content and best, most awesomely of all, there's a private forum for you to ask me questions anytime you want. It is your access to me. This is one of the very, very few ways to get access to me to give you feedback. To answer your questions, essentially on demand. You leave it in the forum and I answer. I'm there every single day, but once a week for two hours, I'm definitely there during office hours. We even do profile reviews. In fact, we just did some and I love doing them. Again, that's the place to go, hitthemicbackstage.com. Other than that, I will see you next week. See you.

In this episode of Indie Film Weekly, No Film School co-hosts Liz Nord, Jon Fusco and Charles Haine divulge how to get the most authentic performances out of your actors, and how this year’s television NewFronts affect indie filmmakers. We also discuss an alternative to YouTube where you might actually get paid for your work, and share advice for directors, producers and cinematographers from industry pros in our newest segment: Weekly Words of Wisdom. As always, we also bring you the latest gear news, upcoming grant and festival deadlines, this week’s indie film releases, and other notable things you might have missed while you were busy making films. You can see all the links from this show in this week’s podcast post at nofilmschool.com. http://nofilmschool.com/2017/05/indie-film-weekly-052517-podcast

Being an entrepreneur takes a lot of work, and strength to pick yourself back up after failure. We get to hear a success story from a gentleman who started out as a DJ with his brother, then realized that they liked to make people smile. Kevin Couliter, of Feet First EVENTertainment, is here to talk about their company and the team building corporate events that they create and host. Then a quick chat with Scott Duffy, about a recent event called NewFronts. We end the hour with Entrepreneur’s Editor-in-Chief, Jason Feifer, who tells us a bit about the Entrepreneur Magazine Network. Discover inspiration with us now. [00:00:00] Find Your Internal Drive, Unite Your Team [00:05:15] From Party DJ’s to Corporate Event Gurus [00:11:30] Improve Corporate Culture One Smile at a Time [00:18:20] Business & Burgers Presents at 2017 NewFronts [00:27:07] The Hero’s Journey: An Entrepreneurial Story [00:33:21] Reach Your Ideal Market with Savvy Partnerships

Ross Brand of https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWt2UXBaNXRGajNBQUpzTXNXR1V4RnpXZGJ3Z3xBQ3Jtc0tuY3lVWktSSEVJclJEdUZOWmRmREhhdmFqSjRsRjdYTU1PdVZyZnhHbFNKVTlXanBiQ001Rmx4Tk50TGt5WVU2d3V0MTBHYlNrblZzOTZvN0gxY045VDgxNGtNYXJOYklhdDljNUJpZnBjRlBkSXRRRQ&q=http%3A%2F%2FLIvestreamUniverse.com%2F&v=DC9hAk7CLtA (http://LIvestreamUniverse.com/) interviews Mario Armstrong (#NeverSettleShow host), Emmy winner and NBC Today Show personality, band leader Cassandra Kubinsky, guitarist Tony Daniels, show guest Andre McDonnell of It's From the Sole, guest co-host Ebony Combs, Jenn Nelson of Wine Antics, author Chris Strub, voiceover artist Michael A. Campbell, following Mario Armstrong's Never Settle Show (Season 1, Episode 6 on May 10, 2017) presented by FedEx Office. Mario shared his thoughts on the final episode of the first season and his recent pitch at the NewFronts. Band leaders Cassandra Kubinsky and guitarist Tony Daniels discussed their voiceover work and demonstrated some of their impressions and characters. Andre McDonnell talked about tearing up on the show as he received a gift from FedEx Office and the Never Settle Show to help his non-profit organization in its work providing shoes for the homeless. Jenn Nelson of Wine Antics discussed her surprise when Mario Armstrong, on the show, presented her with a Wine Antics banner from FedEx Office. Ebony Combs talked about coming from Dallas to co-host the show and what it was like introducing Mario and contributing on-air. Chris Strub and Michael A. Campbell shared their thoughts on the first season as attendees and co-producers.

In this episode of Indie Film Weekly, No Film School co-hosts Liz Nord, Jon Fusco, and Emily Buder introduce a filmmaker who learned how to tell whether festivals have actually watched his movie, and mourn the inimitable David Lynch's retirement from cinema. We also discuss what the annual Newfronts advertising presentations can tell you about where to pitch or sell your films, the closure of Facebook's VR production wing Oculus Story Studios, and whether or not other movie awards should follow in MTV's footsteps by eliminating gender-specific acting awards categories. Charles Haine joins us to report on the latest filmmaking tools, including a new wireless light meter that might change the way you evaluate a scene. Charles also answers an Ask No Film School question about the necessity of director's viewfinders. As always, we also bring you this week’s indie film releases, upcoming grant and festival deadlines, and other notable things you might have missed while you were busy making films. You can see all the links from this show in this week’s podcast post at nofilmschool.com.

In this episode of Indie Film Weekly, No Film School Founder Ryan Koo and Editor-in-Chief Liz Nord wonder: are we in a new era for online video? With increased spending and more platforms represented at the digital NewFronts presentations to advertisers (including an announcement by Refinery29 of directorial debuts from Kristen Stewart and Gabourey Sidibe); a new merger between Vimeo and VHX; and over 50 film & video categories in the prestigious Webby Awards, online options for filmmakers are more credible, sophisticated, and potentially lucrative than ever before. The co-hosts discuss these developments, along with a controversy at this year's HotDocs festival in Toronto and some follow-up to No Film School's NAB coverage, including our exclusive in-depth demo video of Lytro's game-changing Cinema Camera. As always, the episode includes our Ask No Film School segment, plus grant and festival deadlines, upcoming indie film releases, and other notable things you might have missed while you were busy making films.

New Media interchange, my new show with 3rd Pass Media, is now available on iTunes. Please subscribe, review and rate via iTunes  New Media Interchange is a podcast spotlighting various developments in New Media & focusing on the media world beyond mainstream television and radio, including podcasting, YouTube, live streaming, gaming and more. Hosted by Douglas […]

In this episode, Pulizzi and Rose discuss the new upfronts (newfronts) and why some people are all bent out of shape over native advertising.  The founder of Netscape is betting big on the future of news, while the boys discuss that there are a few new ways to get it paid for. And in the rants and raves, Amazon leverages Twitter to add to your personal shopping cart and we find out that Mr. Rose is not the leading content marketing expert in LA.  This week's #ThisOldMarketing example: NavyforMoms.com.

Creators of online video entertainment woo advertisers.