Podcasts about parry branding group

Vince Parry is a veteran of the healthcare industry and is the President and Chief Branding Officer of the Parry Branding Group. He’s an expert on building healthcare brands and in this interview shares his tips for building engaging brands that connect with customers on a deep, personal level.   Resources mentioned: Identity Crisis (book), by Vince Parry   Key takeaways (starts at 30:48): Ensure that your employees feel great as they’re part of the transaction Lead the customer journey with education Think about how you can have a series of conversations with your customers Listen to what your customers have to say

Vince Parry is a 30-year veteran of the health and wellness communications industry and a branding expert. He is the founder of the Parry Branding Group, and throughout his distinguished career, he has worked on many of the most well-known corporate, franchise, service, and product brands. Vince has appeared on NBC Nightly News with Brian Williams, guest lectures at the Rutgers Pharmaceutical MBA program on healthcare branding, and is the author of the new book Identity Crisis: Health Care Branding’s Hidden Problems and Proven Strategies to Solve Them. What you’ll learn about in this episode: Vince’s new book, ‘Identity Crisis: Health Care Branding’s Hidden Problems and Proven Strategies to Solve Them’ and why he felt compelled to write it How healthcare branding is different from consumer branding How writing a book can positively impact your business development plan Having discipline around how frequently you check your email & how it can influence your productivity Why you need to be aware of your key stakeholders personal and business objectives Mastering the skill of listening Knowing what your identity is & what you’re promising people An influential lesson that Vince learned that taught him how to embrace failure The value of admitting what you don’t know & finding someone who does Broadening your revenue stream to give you more financial security How to best connect with Vince: Website: www.parrybrandinggroup.com

Host: Jennifer Caudle, DO Guest: Vince Parry In today’s digital world, the way that people interact with health care is very different than in the past. Guest Vince Parry, President and Chief Branding Officer at Parry Branding Group, says there are fundamental problems in the way healthcare companies and their advertising agencies currently market health and wellness brands across digital media. Host Dr. Jennifer Caudle will lead a discussion of the current brand “identity crisis” and how healthcare brands can better capitalize on the current digital landscape to improve outcomes.

Dush speaks with Vince Parry, a 30-year veteran of the health and wellness communications industry and  founder of the Parry Branding Group, about how health and wellness impact how people consume and buy products. We also learn about his  branding process called The Goldilocks Process that is 3 steps to help companies how to develop a strong brand.

What do you do if you market a product or service that people HAVE to buy, rather than WANT to buy? In this episode I interview Vince Parry of the Parry Branding Group. Vince is one of most recognized experts in the field of healthcare branding and has worked on many of the most iconic health and wellness brands over the last 30 years, including Lipitor, Colgate Total, Botox, Prozac, Dove, Advil and Vioxx. The insights Vince shares will expand your understanding of marketing and branding because in healthcare, most people are purchasing products to recover from loss rather than step into some greater aspirational gain. Tune in and you'll learn: How your customer's identity can change because of unforeseen circumstances (such as illness) How that psychology affects people's purchasing decisions and brand loyalty How the healthcare industry brands super-villains: sickness, symptoms, disease How the healthcare industry (controversially) names diseases to take the power back from disease The branding secrets behind Advil that gave it a competitive edge over Tylenol and Aspirin This is one of the most fascinating interviews I've participated in and if you listen with open ears, you'll learn a lot about tapping into the problems customers want to solve. Mentioned On This Episode: Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve Them Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Segment 1: Jamie Wright, Esq. is a highly sought-after millennial lawyer and crisis communicator in Los Angeles. She is currently an active practicing attorney and partner in Millennial Government Affairs (“MGA”).Segment 2: Al Zdenek is CEO & founder of Traust Sollus Wealth Management, a boutique wealth management firm serving high net-worth individuals and families. He is the author of the recent book “Master Your Cash Flow: The Key To Grow And Retain Wealth”. Segment 3: Sharon Schweitzer is a cross-cultural consultant, business etiquette expert and best-selling and international award-winning author, who has built a career around understanding cultural differences and the tremendous role they play in building strong and successful business relationships.Segment 4: John Brubaker is a nationally renowned performance consultant and speaker. John is the author of numerous books, including Hollywood Book Festival award-winner Seeds of Success.Segment 5: Vince Parry, a 30-year veteran of the health and wellness communications industry, is the founder of the Parry Branding Group.Sponsored by Nextiva and Alibaba.

"Brand identity helps doctors see the patient behind the condition.” Vince Parry has spent his career at the forefront of the healthcare branding industry. He has launched some of the most iconic healthcare brands, such as Lipitor, Botox, and Prozac. He has also been instrumental in transforming the way society is educated about illness and the possible options for relief. We discussed all of this and more on this week’s episode of the On Brand podcast.   About Vince Parry Vince Parry, a 30-year veteran of the health and wellness communications industry is the founder of the Parry Branding Group. Throughout his distinguished career, Vince has worked on many of the most well-known corporate, franchise, service, and product brands. He was previously the Chief Branding Officer at inVentiv Health, the Founder and President of Y Brand, the Founder and President of GSW NY and the Chief Creative Officer at Sudler & Hennessy. Vince has appeared on NBC Nightly News with Brian Williams and BBC radio, has been featured in Medical Marketing and Media, PharmaVoice, Pharmaceutical Executive, and MedAdNews, and guest lectures at the Rutgers Pharmaceutical MBA program on healthcare branding. He’s also the author of Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve Them. Episode Highlights Why is healthcare branding so different? “The big difference between consumer branding and healthcare branding is that consumer branding is a celebration of self. The new iPhone reinforces your identity. With healthcare branding, it restores your identity. It restores what an illness has taken away. It’s a protection.” Healthcare branding and storytelling. “Illness is a great drama.” That’s because it comes with an antagonist. Something else that you’re fighting against. “Take overactive bladder vs. incontinence. Overactive bladder personifies the illness.” “You can’t walk into a store and buy Lipitor.” We talked extensively about the challenge pharmaceutical marketing presents as the end-user can’t buy the product. But they can ask the physician. Vince stressed that you still need to educate the doctors on the drugs and illnesses as they don’t like being uninformed. What can other businesses learn from healthcare branding and marketing? You have to learn about your customers and asking questions is the best way to do that. “But you can’t ask direct questions like ‘How do you feel about this?’” Consumers today are informed about market research and can inadvertently skew their responses. That’s why you need to approach them in an indirect manner. What brand has made Vince smile recently? “If it’s a real smile I’d say the New York Yankees — because they’re my team, my brand.” Then Vince pointed us to more of a “shaking my head” smile at pharmaceutical brand Movantik, for their creation of the concept of opioid-induced constipation. “You mean … constipation?!?!” joked Vince. To learn more, go to parrybranding.com. As We Wrap … Before we go, I want to flip the microphone around to our community …Recently, Seth Price gave us a shout on Twitter for our episode featuring his Road to Recognition co-author Barry Feldman. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Our guest on this segment is 30-year veteran of the health and wellness communications industry. VINCE PARRY is the founder of the Parry Branding Group, and the author of Identity Crisis. In it he shares keen insights into the success of everyday brands and describes the keys to establishing brand preferences for medications and wellness goods. Vince was previously the Chief Branding Officer at inVentiv Health, the Founder and President of Y Brand, the Founder and President of GSW NY and the Chief Creative Officer at Sudler & Hennessey. He's appeared on NBC Nightly News with Brian Williams and BBC radio, has been featured in Medical Marketing and Media, PharmaVoice, Pharmaceutical Executive, and MedAdNews, and guest lectures at the Rutgers Pharmaceutical MBA program on healthcare branding. In his latest book, Identity Crisis, Parry shares keen insights into the success of everyday brands and describes the keys to establishing brand preferences for medications and wellness goods. Parry weaves examples from his work with industry leaders such as Merck, Bayer Healthcare, and Maimonides Medical Center, and reveals how differentiating healthcare brands have shaped our choices. By incorporating how we identify with illness and wellness into his innovative branding strategies, he has redefined how we make purchasing decisions to improve our lives and find relief. VINCE PARRY Parry Branding Group http://parrybrandinggroup.com/ (646) 850-4537 Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest on this segment is 30-year veteran of the health and wellness communications industry. VINCE PARRY is the founder of the Parry Branding Group, and the author of Identity Crisis. In it he shares keen insights into the success of everyday brands and describes the keys to establishing brand preferences for medications and wellness goods. Vince was previously the Chief Branding Officer at inVentiv Health, the Founder and President of Y Brand, the Founder and President of GSW NY and the Chief Creative Officer at Sudler & Hennessey. He's appeared on NBC Nightly News with Brian Williams and BBC radio, has been featured in Medical Marketing and Media, PharmaVoice, Pharmaceutical Executive, and MedAdNews, and guest lectures at the Rutgers Pharmaceutical MBA program on healthcare branding. In his latest book, Identity Crisis, Parry shares keen insights into the success of everyday brands and describes the keys to establishing brand preferences for medications and wellness goods. Parry weaves examples from his work with industry leaders such as Merck, Bayer Healthcare, and Maimonides Medical Center, and reveals how differentiating healthcare brands have shaped our choices. By incorporating how we identify with illness and wellness into his innovative branding strategies, he has redefined how we make purchasing decisions to improve our lives and find relief. VINCE PARRY Parry Branding Group http://parrybrandinggroup.com/ (646) 850-4537 Learn more about your ad choices. Visit megaphone.fm/adchoices