Podcasts about chief branding officer

We have a special guest in studio on this episode. Carlie Oakley, Chief Branding Officer for 811 Group, joins us to talk about their 811 Foundation. 811 Group is a staffing service company with 38 locations across the country. Each location does several Charity Initiatives in each market, from Feeding the Hungry to Special Olympics. […]

Lindsay Kaplan is the Co-founder & Chief Branding Officer at Chief, the world's largest network of senior women executives. She joined us in person at SPC-NYC to share how her experience leading marketing at Casper and other high growth startups led to the creation of Chief from the ground up—and why maximizing leadership impact for women in the 21st century is a worthwhile investment.

In this episode of Skincare Anarchy, host Ekta Yadav introduces listeners to Timeline, a groundbreaking brand merging longevity science with skincare. Joined by Jamie Holmes, Chief Branding Officer at Timeline, they discuss how Timeline's products are revolutionizing the way we think about aging by focusing on cellular health. With its roots in Swiss biotechnology, Timeline's innovation lies in Mitopure®, a proprietary ingredient powered by Urolithin A, which supports mitochondria—our cells' energy centers. This unique approach helps restore skin's vitality and tackles aging at the cellular level, slowing down the appearance of wrinkles, dullness, and loss of elasticity. Jamie highlights the rigorous clinical validation behind Timeline's products, which are backed by 11 human clinical trials and 56 published patents. The conversation dives into the importance of mitochondrial health, the role of mitophagy in maintaining youthful skin, and how Timeline's precise dosing ensures efficacy across all skin types. With a collection of products, including their best-selling Mitopure® Serum, Timeline offers solutions for every stage of life, focusing on both prevention and restoration. This episode is a must-listen for anyone looking to explore science-backed skincare that goes beyond surface-level results, targeting skin health from the inside out.To learn more about Timeline and to shop their products, visit their website and social media.Don't forget to subscribe to Skincare Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions. Hosted on Acast. See acast.com/privacy for more information.

Are you an athlete, parent, coach or athlete advocate seeking to monetize, protect, and leverage your Name, Image, and Likeness (NIL)? Did you miss the 2nd Annual NILCOMBINE? If so, get access right now at bit.ly/ALL-ACCESSPASS   About Lydia: Lydia Davies is an ex-pop star, a sports fanatic, and a warrior of change. Lydia is currently the Founder and Chief Branding Officer of Osprey- a vetted membership community for women in sports and entertainment. Connect with Lydia on Linkedin. ABOUT SIVONNIA DEBARROS Sivonnia DeBarros – the Protector of Athletes – is a first-generation lawyer and law business owner, woman in business and a former track and field Division-I College athlete. DeBarros is passionate about helping athletes in business protect their brands through collaborative partnerships, education and support necessary to carry them to the next level. DeBarros's practice areas are Business, Employment, Sports, and Entertainment. Learn more about her services at ⁠⁠www.prosportlawyer.com⁠⁠ and ⁠⁠www.sldebarros.com⁠⁠. --- Support this podcast: https://podcasters.spotify.com/pod/show/waysa/support

To know Michael is to love him, and he is here to share his wisdom with us in overcoming creative burnout! Michael Mims is the Chief Branding Officer for Generation Distinct, a creative consultant, and serves next-gen leaders in ministry! Follow him on IG & Tiktok @michaelrmims      Let's hang! ainsleybritain.com https://www.instagram.com/ainsleyb/ https://www.ainsleybritain.com/podcast   Free Don't Date a BooBoo Dude Quiz: https://view.flodesk.com/pages/604a4475cb35da395f6932ba   Amazon Storefront: https://www.amazon.com/shop/ainsleyb

In this riveting episode of Market Pulse, host Aaron Fichera sits down with Anya Chrisanthon, the Chief Branding Officer of Anewgo. Discover the story behind Anewgo's meteoric rise in the construction industry, and how they've been at the forefront of revolutionizing new construction home sales. From interactive software that captivates potential buyers, to virtual tours that give an immersive experience, and the powerful data analytics driving those decisions - Anewgo has transformed the way builders market and sell.  But it doesn't end there! Join the Market Pulse team as they delve deep into the evolving role of the salesperson and undeniable impact of Artificial Intelligence on the real estate sector. As buyer behaviours and expectations shift, how is AI not only meeting these changes but also predicting and molding the future of the buyer's journey? If you're in the construction business, or even just AI-curious, this episode promises insights that you won't want to miss! 

On this episode we hear from Catherine. She started her career as a business journalist, and she was drawn towards travel and hospitality after she moved in Thailand and immersing herself in each destination. She then joined Quo, a creative branding agency and her career just grew organically from content to now Chief Branding Officer. She shares with us her journey, which grew alongside the company's growth. We spent some time talking about branding and what it means, and how its plays a role in so many areas. Not only the external branding for clients, but internal to attract top talent and your own personal brand that will assist you with your career progression. One of the hurdles that Catherine had to overcome was public speaking. As her role grew she was asked to present to clients and she had to build her courage and confidence to do so. What she found was once she did it, the clients were response and she was not so bad afterall. With the support and push from her mentor and CEO of Quo, she has now been presenting on larger stages in conferences and in doing increasing female representation at these events, which while improving is still male dominated. We ended the conversation with admiration for her team, her leadership style and pride in the development of team members ability to shine. https://www.quo-global.com/about/

00:34- About Andrew Crombie and his journey.  Branding is the strategic process of creating a unique and recognizable identity for a product, service, or company. It involves crafting a distinct brand image, positioning, and messaging that resonate with the target audience. Today, we have the privilege of hosting a branding virtuoso, the Chief Branding Officer of Crombie Consulting and a startup brand specialist - the one and only Andrew Crombie. With a wealth of experience working with renowned brands and agencies, Andrew brings a fresh perspective to the ever-evolving field of branding. So, fasten your seatbelts as we embark on a captivating journey into the mind of a branding maestro.  I am a registered management consultant who specializes in reducing the risk for VCs/investors in their startup investments by addressing the major cause of startup failure - building products for which there is no real or meaningful market. My focus is to help start-ups understand what business they are REALLY in (usually they think from a ‘product' perspective), how to find and leverage their unique point of difference, and how to create a compelling brand that will stand out to the people most likely to buy their product or service. I am currently working with a few select startups at various stages of fundraising - from TiNDLE with USD130m from Seed and Series A - to less progressed startups who are just at the stage of seeking capital to take their concept to the next level/enter the marketplace.    --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

Andrew Crombie's vast experience of working across all categories, on local and global businesses, has built a catalogue of branding knowledge and its practical application that ensures you will get guidance and recommendations that are fresh, challenging and customer-centric, yet rooted in a strong business sense. 00:34- About Andrew Crombie and his journey.  I am a registered management consultant who specialises in reducing the risk for VCs/investors in their startup investments by addressing the major cause of startup failure - building products for which there is no real or meaningful market. My focus is to help start-ups understand what business they are REALLY in (usually they think from a ‘product' perspective), how to find and leverage their unique point of difference, and how to create a compelling brand that will stand out to the people most likely to buy their product or service. I am currently working with a few select startups at various stages of fundraising - from TiNDLE with USD130m from Seed and Series A - to less progressed startups who are just at the stage of seeking capital to take their concept to the next level/enter the marketplace.  --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

Ryan Gorman hosts an iHeartRadio nationwide special featuring Laurie Dhue, Chief Branding Officer for RecoveryEducation.com & Former Fox News Anchor. Laurie Dhue joins the show for Alcohol Awareness Month to discuss her battle with alcohol use disorder, along with the work RecoveryEducation.com does, providing families with resources to help teens and young adults navigate substance use.

Mat Best co-founded the Black Rifle Coffee and has served as Chief Branding Officer since the company's launch. Prior to Black Rifle, he founded Article 15 Clothing and created multiple brands, including Leadslingers Spirits and the Drinkin' Bros Podcast. While serving in the U.S. military, Mat deployed five times to Iraq and Afghanistan, serving in the 2nd Ranger Battalion, 75th Ranger Regiment. After his military service, he did contract work for the CIA for five years. Mat has a BA from Ashford University. @mat_best_official @blackriflecoffee Watch on YouTube: https://bit.ly/3opNURn - - - - - - - - - - - - SUPPORT OUR SPONSORS H.V.M.N - 20% off with code BRASS20 - https://hvmn.com/pages/home Combat Flip Flops - 25% off with code UNITY - https://combatflipflops.com Brass & Unity - 20% off with code UNITY - http://brassandunity.com Daisy May Hats Co - 15% off with code BRASS - https://daisymayhats.com American Yogi - 15% off with code BRASS15 - https://liveamericanyogi.com Mid-Day Squares - 15% off with code KELSIE15 - https://www.middaysquares.com Good F*cking Design Advice - 10% off with code UNITY - www.gfda.co Mindful Meds - 10% off with code BRASS - https://mindfulmeds.io - - - - - - - - - - - - - SHOP B&U Jewelry & Eyewear: https://brassandunity.com - - - - - - - - - - - - - Follow #brassandunity - - - - - - - - - - - - - CHARITY Honour House - https://www.honourhouse.ca Vet Solutions - https://vetsolutions.org Heroic Hearts - https://www.heroicheartsproject.org Warrior Angels Foundation - https://warriorangelsfoundation.org All Secure Foundation - http://allsecurefoundation.org Defenders of Freedom - http://defendersoffreedom.us The Boot Campaign - https://bootcampaign.org

Wolffer Estate was the vision of German-born businessman Christian Wolffer. He purchased property in Sagaponack in the late ‘70's and developed it into one of the great vineyards on Long Island and in the world. Marc and Joey Wolffer, Christian's son and daughter, along with winemaker/partner Roman Roth, now run the Estate. Joey started a successful career in fashion and design before shifting her time to the winery. She is a restless Mom, designer, horse lover and the Chief Branding Officer. German-born Roman Roth earned his wine degree at home before traveling to the US and Australia to broaden his wine knowledge. Roman Roth joined Wolffer Estate in the early ‘90's as their first winemaker and continues to oversee all winemaking.HRN is home to transformative exchanges about food. Our 35+ member-supported food podcasts empower eaters to cultivate a radically better world. This month, we're asking you to join us. Become a monthly sustaining member at heritageradionetwork.org/donate.The Grape Nation is Powered by Simplecast.

Three years ago, Lexus celebrated their 30-year anniversary this past July; and we couldn't escape it. We were invited on a 3-day lifestyle activation in Costa Rica, testing both their latest vehicles along side of their precursors. Since Lexus is the leading producer of luxury hybrids, their choice of hosting this event in Costa Rica was not arbitrary. Aside from lush landscapes, the island is a place where environmentally driven initiatives and technologies thrive. The country is a leading producer of hydroelectric energy, and conserving their beautiful flora and fauna is one of their top priorities. In addition, both Koichi × Koji had an intimate sit down with Vaughn Lowery of 360 MAGAZINE.Read more: https://www.the360mag.com/lexus-milestones/Music: https://the360mag.com/LaJune

Today's guest is Brandi Rhodes. Brandi is a professional wrestler, television personality and the Chief Branding Officer of All Elite Wrestling (AEW). She joins Chris Van Vliet to talk about the birth of her daughter Liberty, the meaning behind the name, how different Cody is now that he's a father, her journey into wrestling and the WWE, becoming a ring announcer, her reaction to Cody's neck tattoo, what the future has in store for AEW, her reality show "Rhodes To The Top" and much more! If you enjoyed this episode, could I ask you to please consider leaving a short review on Apple Podcast/iTunes? It takes less than a minute and makes a huge difference in helping to spread the word about the show and also to convince some hard-to-get guests. For more information about CVV and INSIGHT go to: https://chrisvanvliet.com Follow CVV on social media: Instagram: instagram.com/ChrisVanVliet Twitter: twitter.com/ChrisVanVliet Facebook: facebook.com/ChrisVanVliet YouTube: youtube.com/ChrisVanVliet TikTok: tiktok.com/@Chris.VanVliet Learn more about your ad choices. Visit podcastchoices.com/adchoices

 Episode 38- The Mindset of the Successful Job Search (Live Coaching) Lindsay  00:00I'm Lindsay Mustain, and this is the Career Design Podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being averaged in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do.  Lindsay  00:42So we're walking through, Abby, can you give me like the 92nd version of how we got to here today? And then we're gonna keep going from here. Abby  00:52So yeah, absolutely. So um, the ones who are joining to you guys already kind of know what we're talking about, I think, just career search, I had a career switch in 2021 was laid off due to the pandemic and went back to school, graduated recently and have been on the job hunt ever since. And it's been a little frustrating going through this process. For me, for the first time in over 16 years, I've been with the same company for a long, long time. So I feel a little lost in the woods, and was asked to reflect on my experience so far on this journey. And I wrote a piece that I published in medium, if you haven't checked it out, go look at it, it's posted on my LinkedIn as well. And it's just a reflection on what how I feel about the process and how it's been going for me so far, and put it up on LinkedIn. And I was blessed to have Adam Karpiak comment on it. So if you don't know him, go connect with him he's amazing. And he does a lot of really great things for those who are searching for careers to in with, you know, resume services and whatnot. So he's amazing. And he tagged me in it and just asked everyone in his network to read it, Lindsay was part of that network and that's how we got connected. And yeah, it resonated with a lot of people. And I think there's just many of us out there right now kind of feeling this. And so yeah, Lindsay asked me to be on her podcast and talk about my journey and see if we can't crack the code. Lindsay  02:21We are going to go into talking about mindset today. And I'm gonna say, mindset affects every single one of us. In fact, I'm going to be one of the things radical transparency is one of my, my mantras here. And so I'm going to tell you that somebody came back to us after last week and told me that I told Abby, that I sounded like a valley girl. Oh, my God, which is so funny, because I was. So um, I'm not really a valley girl. But let me just say, if I'm not your cup of tea, then get the heck off of here. And I don't need to hear from you anymore. The same thing goes with you in your job search that there are going to be people who are not going to resonate with you. And a lot of times we're like, What's wrong with me? Here's the deal. What's wrong with it, you is them not, not actually something wrong with you. So a lot of times, people were like, please, please pick me, I don't really care if you pick me. I know that if you decide to follow my advice, we get massive results. In fact, this first somebody just started a job after going through my program. The same program, we're actually Abby is going through right now. He had a 55% raise after being laid off for 12-15 months, 55% raised. And then I had another person who just gave notice yesterday, and she got $5,000 more than her highest end of the compensation target, which we go really high, actually, that's one of the secrets about negotiation. Stay tuned, guys, if you want to get the same kind of information, you're getting live coaching with me, literally Abby's journey here. So please make friend with her and follow me. So you can be here when I'm going live. So what I want to know what I'm telling you about is that mindset is one of the most important things in fact, when I talk about introducing mindset into what we do now, if we don't have the right mindset for success, we tend to be victims of this process. And so I am going to say something really radical right now. Life is always working for you. And I know sometimes that doesn't feel like it. It doesn't. In fact, somebody very dear to me got fired via text, yesterday. I'll go back one year ago today, I sat and some of you don't know this, but my brother was murdered in 2019. One year ago today, I sat and faced his killer and gave a deposition in court. I have chosen to see that as a chance for me to be successful and to help others because I know life is really finite. Okay. So whatever it is, life is working for you and I don't need to share all of the pain that I've had in order for you to recognize like I've been there so have you I didn't start out being awesome. That would have been amazing story. I was born I was awesome and then I've just continued to be awesome. No, I started out with a pretty privileged childhood. I watched my dad go through a layoff and then I happen to have the same thing happened in early in my career, even after being a recruiter and I learned how to kind of crack the code as Vicki said. So that's really what we're sharing today is how do we get into this process, which is somebody who's hired 10,000 people, so 10,343 people, that's what I'm gonna go through here today. And mindset is the key differentiator. In fact, if you go look, I think I talked about resiliency and job search back in circa 2016, which I was interviewed by SHRM, which is a society for human resource management, as an expert about this and resiliency is the thing and job searching that keeps you to stay above the rest. So you have to recognize that life is working. I'm going to go back to Hey, and Waseem is here from Pakistan. 3% increase and Lindsay's guidance help tremendously. And thank you so much, Vicki. So Vicki is amazing. I don't like to volunteer, if you're one of the people who've worked with me, but we have 1000s of testimonials. So this is I love these stories. That's why keeps me going. But I want you to know that nobody has to be particularly special or have a degree from you know, I don't know, yeal, or anything, actually, other than claiming your power. That's, that's what I'm going to walk you through here. And that's what we're doing with Abby. And so, in fact, I've seen some shifts, and Abby just in this last week, in some of the ways that she has approaching things and even some of the changes she's made in her her stuff now so far. So I'm going to say here, if you're not interested in what I have to say, then get the heck off my live stream, because I have no time to waste for people who aren't here to get results. Okay, same thing goes. If somebody is not treating you with respect in your life or your career, then get the heck out of their circle and recognize that that was a blessing, but they show their true colors firsthand. Okay, so I'm going to actually read to you the mantra that starts with what we do for intentional career design. So it is called the I am talent mantra, which says that I can see Oh, no, you can't see it. Well, if you were zoomed out, right behind me. The I Am talent mantra says I am human, I am not defined by a piece of paper, nor defined by a system that has been designed to set me up to fail. I persevere I believe in something better, I give, assist, uplift and empower others, I do not complain, but I take action, I understand that failure is necessary on the path to success. I give before I take I am accountable for my actions, my results and my attitude. I believe in the best in others, I rise to any challenge. And I do not make excuses. I am resilient. I have unwavering faith that I will rise above my circumstances. When I fall down, I get up and I keep moving. I believe I can help change the world for the better. So this is where I'm gonna ask you to go hashtag I am talent. If you'll do that in the chat for me, I'll know that you're here with me. And that you guys get what we're going to do at the very end, I'm actually going to give you an opportunity to join something that'll give you some free results right away. So if you want to fast track some of the work that you're doing, in fact, I've enjoyed it. And I don't know how it's been for going through dream job boot camp so far. Abby  07:57It's good. No, I think it was really helpful just to kind of, like supplemented the other things that I was doing with you as well. And I got a lot of messages from others who joined us last week that were going through it and they were you know, just what did you think of this? And then we kind of got to talk about what we were doing different and it was a really great, yeah, good, good chance to connect with some of the others who are trying like to change up, you know, whatever their, their resume or their, their profile on LinkedIn. And then we'd send it back and forth to each other, like, how does this look, you know, so it was a really cool, cool experience. I think it was definitely a few like lightbulb moments for me.  Lindsay  08:33I love that. And so Bobby has behind the scenes of not just that but like my one of my highest tier paid programs. So she the fact that this free resource it was there to give you because for those that you don't know 80% of my business is run completely for free. I do everything with the idea I given given given to literally hurts we monetize a little bit of the rest. If you want to have faster results. We keep the lights on so we can feed our family one time. It's somebody who asked me, Why don't you do this for free? And I was like, so why don't you work for free? So sorry, folks, if you want the fastest results, you end up working with me personally. So if you're wanting to know what I do want you to is results, how do you get there faster, I have opportunities to work with me individually, you can work with me to apply or you can work with me on a free basis, using some of the tools I'm going to give you and that's what we do here. So if you're wondering what's in it for me, that's what's in it for me. But having the results that I get people who make an investment in their career tend to see that others will invest in them because if they believe they're worthy of it, then others are so if you're whatever you're doing to uplevel your career that tends to be how this process goes. So I'm gonna talk to you a little bit about intentional career design. So this is one of the things that I love Steve Jobs I you know, whenever you think of him as a leader, he was very visionary. And he talked about to the crazy ones. I'm going to talk to you about what that looks like here for what what career design really is about. And it's for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles, and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We choose to redo work that truly matters aligns with our purpose. In turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do. This is actually what we what the career design podcast is all about. So if you haven't had a chance to tune into that, please go check out I have so many resources for you guys. It's been week, every time every week, I'm interviewing people and talking with some of the most amazing people out there who are making shifts and changes and have success so that you can get results. So tune in because that's what I'm doing and hit that follow button. Okay. Alright, so let me talk to you. I'm gonna teach a little bit and then we're gonna jump in. Abby  10:53I just want to say one thing real quick.  Lindsay  10:54Yeah, go ahead, do it.  Abby  10:55Um, so that intro like blew my mind when I heard it. And so if anyone else is listening here, and it is just, like, feel super empowered by that, like, just put like a in the chat?  Lindsay  11:06Yeah, okay. Let's put a fire sign, or heck yeah, whatever it is. But let's see, let's call out the people who are the 1% of the 1%. Because most of us have been conditioned to stay small to play by the rules. And it's actually what's kept you small and being a cog in a machine when you are truly the designer of your reality. And I change that through occupation. That's how I do that. And I'm here to help you understand your true mindset like belief, which is marketability body says, awesome. So your marketability is what we're really going into inside of this. So when I talk about intentional career design, what am I really trying to do inside of this process, I'm trying to one reduce bias. So people who are being dinged for being laid off for extended period of absences, maybe you've been a stay at home mom or dad, you have been, you've had a career pivot, you are over 40 or 50, you don't have a college degree, whatever it is that your biases, there's over 150 human biases, the first thing we're trying to do intentional design is reduce bias. So slows down our process. We want to do that. So we were reducing the friction to velocity. So what we're trying to do is, this process is all about how do we streamline it. How do we become what we call the purple squirrel. And so what we're trying to do is increase that velocity. So let's get to results. Let's get it faster. Second, is to increase your power position. Okay, so low power positions means I hope to god somebody chooses me. And I'll be lucky if I make it through all this. And that is not the mindset of a successful job search. So what we're trying to do is increase our power position. So we know that we feel like we have some control in our life, which is a true like, we want certainty, that's a core human need. So that's one of them. And next is to embody that high caliber candidacy. And you have to become this high caliber candidate in order for people to what I'm really trying to get you to do is in the dream job zone, the right job, the right company at the right salary, that's really hard for some people to believe. But I mean, you've seen the results here just in what people post on the live stream, like I'm not making stuff up. This is actual real people who are talking about getting 40% increases 133% increase, or 55% increase from somebody who started yesterday, my goal is to help you get there. Abby  13:21That's the whole point of what you're saying right? Now, if you don't believe that it's possible, it's never gonna happen. Lindsay  13:26Yes, whether you think you can or whether you think you can't, you're right. It's one of my when I was in gym class when I was in elementary school, and to Henry Ford, and at one point, I ended up being homeless as a child. That was on my wall in my elementary school. And it's one of the things whether or not you believe in Henry Ford or not, like, you know, in what his he wasn't necessarily the greatest leader, but he was very visionary. And that was one of things, I realized that you are not a product of your conditions, you are a product of your decisions, no matter what pain or what place you're at, you get to choose whether or not I'm going to increase my success, or I'm going to decrease my success. And that starts with mindset. Okay, and then next is become the candidate of choice. That's aka the purple squirrel. So we're trying to become a candidate of choice. So high caliber candidacy and next level is the candidate of choice, which means that people are banging down your door to give you a job offer and we go through career power, which you may or may not recall that from last week, which is the intersection of both passion and purpose, combined with the pursuit of what you're truly aligned in your zone of genius and to uplevel your career to create profitability for both you and the business. This is the thing, it's a win win, which is why I see career designing the system of the future of how companies will amplify their talent to create massive profitability, which is by helping people enjoy what they do do work that truly matters makes their most meaningful contribution. And they actually go to work passionate, excited and energized so they don't feel like they're selling their soul for a paycheck. Okay, so that's what we're trying to do. Now. I want to break down this and you guys tell me here that are watching right now. Which one of these relate to you because I think the traits of the high performer and this is one of the podcasts I do is I talk about the pains of Being a high performer, is one you are relentless. Okay, like I do not stop achieving my goals. Okay. And I know that Abby for you, I wanted to hear from you what these ones were for you? Yeah, you're goal oriented. Okay? Next is that you validate assumptions, meaning I don't just assume that, like, people were like, I am having age bias. And I'm gonna recognize there is age bias. But most of the time when I see age bias, and that victim mentality, and just remember I say this with love, everything here is with love. That's actually not the issue. The issue is that you believe it's the issue. So you do something to sabotage yourself because you believe that is okay. They also prioritize their goals. Okay, so that means that they don't choose to put others before themselves, they actually will prioritize their goals over everything else. They're looking for long term achievement. So always going for how do I uplevel my life, even if you get knocked down a peg, or stabbin, they're always are coming back up. They are never satisfied. Ooh, Nina says here, absolute what you decide what your destiny is, is by your decisions. Yeah, I've been asking a lot of things around spirituality, because I am very spiritual and what I do, and nice is asked like, do you believe in the law of attraction, but we're whether or not you believe in law of attraction, intention is super powerful. Okay, so what you intend, we tend to hit goals that we actually set for ourselves, whether or not usually that's law of attraction or just intentions? Either way, it's a really powerful strategy. Okay. I'm hoarse being average, radio being. Right, Abby, Abby  16:30That's a killer. Lindsay  16:33Next embraces and invites change. In fact, a lot of the times where we've had our lowest moments, we actually decided to struct ourselves. And I'll tell you that intentional career design is one of those things that I did where I was, like, I'm neglecting someone's soul in the process here, it's not just about jobs. It's about destiny, actually, and how do we create a reality for yourself, and when I decided to do that collapse timeframes, people get 10 times the results in a shorter amount of time, which is pretty crazy, since that program just rolled out this year. Next is I face fail spectacularly. And that means that we are tend to like not want to try until we know that we're going to go all out. And when we go all out, we're they're gonna go amazing, it's gonna crash and burn. So we don't do anything half. We don't do anything like that. Okay. And then the other is that they understand they're in the business of meetings. And that is the most powerful thing I want you to realize you are in a business, whether or not you believe it or not, I'm going to teach you how to market that business through this strategy. And what I mean by that is that you are selling a something of value and someone is going to give you an investment, we're not trading time for money for tasks, we're trading investment for value to get a return for that business that creates profitability. And when you see yourself as that, then you realize the most powerful impact that you can make. So that's the reprogramming here,  Abby for you what was kind of a big one. Abby  17:49Um, so there was kind of like three that tied together, but like the never being satisfied and embracing, innovating change, like for me, those two really go hand in hand. Because if I'm not satisfied, I'm always looking for something else. And I know you mentioned this in your your mantra, like being average is like feels like death. Like, I just feel that if I you know, if I'm not contributing, if I'm not impactful, then like, what am I here for anyway? What is I guess? Like, if you want to get philosophical, like, what, what is my purpose if it results in nothing, right? So like, That, to me is just the worst, the worst things that could possibly come out of my life. Yeah, and I just realized, like, in the never being satisfied and embracing change, like those can be very good things. But it really depends on how you leverage that feeling. And I think going through this, I realized that, you know, in some ways, it's really good, because that means I'm open to try new things, it means that I'm constantly learning, I'm curious about life, and I will take on new challenges. And that gets me excited. But then on the other hand, if I let it overwhelm me, it turns into like, you know, just like being dissatisfied with your life in general. And feeling like I can't enjoy the the journey that I'm learning on because I never quite get where I want to go. And I sometimes don't even know what that means. But when I do achieve a goal, I can't appreciate it. Because I immediately like critiquing what I'm doing. saying like, Okay, how could I have done that better? Or, like, Where can I go next from here, and I don't even appreciate the moments that are successful. So it really kind of goes, it's like a double edged sword for me.  Lindsay  19:24Yes, I feel that one too. So we tend to the closer our goal, the less impactful it actually gets. It's another high performer of not being able to celebrate the journey, and realizing that the journey is actually what we're supposed to be celebrating and the whole point of our experience, actually, so, but it's really hard when we get to that. So for you guys that are tuning in, I'm going to actually drop a link for those that want to jump into the boot camp because if you're ready to change your mindset now and get clarity in the next steps, I want you to go to dream job hack.com slash boot camp. Okay, so I'm going to talk to you about a little bit of the mindsets in order to win okay. Mohamed has a good question. I'm just going to post this up, we're not able to cover all of this today. But in two weeks, or should say, a week from a Friday, we're going to be actually going into this piece. And if you are struggling, again, how to transform your experience two to three pages, which it's two pages, by the way, then the thing is, nobody buys your resume, yet six seconds, you cannot describe your lifetime of experience in six seconds, and then two pages. So abandon that philosophy. I'm gonna teach you more about that. So dream job hack.com slash boot camp, you'll get these answers. Each one of you, it's five days to getting success, okay. And it's the quickest like version of how to get through to a place of momentum really quickly. That's why I built that program. Okay. And it's totally free. By the way, I've extended extended the timing for that bootcamp. Okay. So here's some of the mindset. First thing is I know nothing. This is a Socrates mindset, which says, If I come, I'll tell you like, one of the things that I work inside of right now like I have a coach for energy, healing, whatever it is, that's your, you know, your fruit of the week, whatever it is that you're excited about, go ahead and own it. Okay, own it authentically you. But when I come to that, I don't come and say, Oh, I learned about this, I learned about that. I'm a student. And so in here, I want you to recognize I have hired 10,000 people I've helped 15,000 people on average, someone working with me graduates with a $50,000 pay increase, not $50,000 job, pay increase, okay? Why do they get so high? Because we have people get hundreds of 1000s of dollars, that let me tell you, they didn't do anything spectacular, except work with me and a cool clothes container for that time. So here's the thing, stop throwing away unless you have hired 10,000 people have become a best selling author and have helped 15,000 people. And if you are I don't know why you're on this live stream. Go ahead. Okay, someone else? Yeah. Once you have that, then throw away whatever you know, and start with a clean slate. So we'll come to it with the idea of I don't have anything. Next thing is the secret of success is trust the process and people will be like, well, like what if you through all this? Okay, so go back to that. I know nothing. Trust the process, that has been proven like, it's kind of like, Well, you know, maybe if I'm trying to let's say I'm trying to exercise I think I'm gonna see how well just sitting on my chair is gonna work. Because that's like another idea. I can throw out like, trust the process that you're going to need to move your body if you're trying to increase your physical fitness. Okay? Okay, so I will be your truth teller. So Abby's gonna learn things. And she said she's willing to be up here and publicly critique. So she's going to get some of that. And I've seen some of the change she's already made and things and I'm like, Yes, I don't have to critique it, because she's learning and tradable relentless learner here. And then if it was going to work, what you had already been doing, it would have frickin worked by now. Okay, so stop getting in your own way and join boot camp. Okay, that's the first thing, and then make progress or make excuses. This one's hard. Because a lot of times when I see the victim mentality, and I fall victim to this as well, like life off, things are so unfair. And guess what life is unfair, sorry, that's just how it is. Okay, I can make a list of all the things I've gone through, and no offense, but it's probably bigger than yours. Okay. So and that's not to say that your pain isn't like when people. So I'll just say like, when my brother was murdered, I still ran my business, I still coach. In fact, when I was I, there was a point where I was clearing his house out after the crime scene had come in. And I helped someone negotiate a 60% raise while I was filling up the gas in the rental car, and to return it while he was at his house. I did not stop running my business and the people who are going through the pain of job searching, I recognize that pain is just as acute for them and where they're at. So what I'm trying to say here is you get to choose whether or not you move forward, or you get to choose whether or not you choose to be a victim and have excuses, okay, and I say like I literally have a victims unit coordinator, I am technically considered a victim, I choose to see myself as a frickin survivor, okay. Also, there's no magic pill. If there was, I would sell it for you for a million dollars. Okay, so there's not a magic pill, or I would just give it to you. And the other thing is that you have bad behaviors. And you have learned along the way that are holding you back, and things that you picked up from people who say they know what they're doing. And I'm gonna throw a few stones here. There are a lot of career coaches who've taken some sort of online certification, but I've actually never hired anybody. I sat in the unemployment office during the course of my layoff in the Great Recession. And listen to somebody who had never hired anybody teach me how to job search. And when I tried to do everything that she had said, which had already been doing and thought was the answer. It didn't work. So this program came from actually breaking down the process of how I went and fault found high caliber talent that we reverse engineered it. So I'm giving you the step by step plan. Okay. All right. So here's some things the things that are going to sabotage you on the way is one other coaches. Alright, so there are some people like Adam Karpiak, you should definitely listen to Adam. Yes, you should listen to Adam. Let's go look and see Adam is one of my first endorsements and he's the like, he said, I am one of the reasons that he started posting on LinkedIn. Okay, you should listen to Adam. There are people out there who are good ones, look who I'm following if you want to get the idea. There's a lot of people who aren't Okay, and they give Kumbaya messages that are like, wouldn't it be nice if the world was better? Okay, stop like having a pity party and do something. Okay. And what I share here is about how you do something. Okay. Next is your spouse. Your spouse has a big And this is shout out to all the spouses that are there and being really supportive. Your spouse has a vested interest in your success that cannot be objective. And so they cannot give you objective feedback.  In fact, so my, when I was married, my husband went back to work after four years, and he was stay at home dad. And he's amazing partner and but I said, there's no way in Heck, I'm coaching you, you can work with someone on my team, because I am too invested in what the outcome is. And so I would choose something that would give me safety versus choosing what your actual purposes. So be careful of what your spouse's, your family is another one, your family tends to want to protect you versus and they're not job is not to support you, your job is to support you. So make sure you listen to that. That person is inside of you first, and then your self limiting beliefs, the things that you do to sabotage yourself. Okay. All right. Um, all right, I also swear a little bit, that's one of the things to know. Okay, so I'm here, I say that like, because I can't really swear on this platform. But if you ever join into my other stuff, you will see that I swear, because I'm considered the Antichrist of Human Resources. That's what I do at the highest, I want to completely destroy traditional human resources, it is about mitigating risk from our own people, which are our best asset and get we protect the company from them. And I feel like if we just did, and I'll talk about this through other stuff that I'm doing, if we created an environment where companies amplified talent, that would be a much better success versus trying to protect ourselves from companies, okay, or from our own people. That's ridiculous. And how do we make sure that whether Yeah, preach, right, whether or not for short term or long term, they should walk away, we still want them to do business with us, and we still want them to talk favorably about us, that should be the most powerful thing we do here. Okay. All right. I am going to go through, there's a lot of stuff inside of this. So we're gonna keep going. Okay, so what am I looking for you to do in your career? Well, I told you about the dream job zone, I'm going to reiterate that one, the dream job zone is the right job. And what I mean by the right job, let me just tell you, the right jobs is the moment you're in it, and it can change the next step, it can change because the company got a new leader of change, because your job got reassigned. Nothing is like static, when people are like, I want to find a job for my life. And I was like, good luck, you might want to build your own business, then Okay, and then likely, you're still not going to be able to stick in the same job, there is no job for life, you need to throw away that old mentality from the 1990s, it's not going to happen, okay, you are going to make a job change. And on average, if you want to increase your salary, like every two to three years is about the right move. I know. But this is the whole point no longer a victim in your, in your career, you're going to do this now. Okay, what I want you to do is the right job at the right company in the right company really comes down to both the supervisor and the company. So every job that you see posted out there is not the right job, okay, it's not the right company. That's part of your vetting process. So when we get into the employer, we're making them prove that they are worthy of our talent. That is the main mindset change, here, they are worthy of our talent, and that they would be lucky to have us repeat that for me in the chat for me, I am making sure that they are worthy of my talent, and they are lucky to have us okay. And what I want you to do inside of this is go to the place of last one was the right salary. So, in addition, you should be paid really well. You shouldn't be lucky to get a good job with a good company, you get paid really well. Likely you've generated hundreds, if not millions of dollars in impact for a business in your career. How is that their luck? You're lucky to have a job, they're lucky to have you this is the reprogramming we have to go through okay. All right. So the definition of what I'm trying to get you is this place of career power, which is anything that rewards you financially, emotionally, spiritually, mentally, and allows you to build a life beyond your wildest dreams. Yes, it is possible and I choose the occupation because occupation is one of the core or five core areas of wellness. This is from Gallup. And what we're trying to do here, so there's a few ways you need to know that you should never dim your light for others insecurities going through this. So don't diminish yourself stand in your truest power, and it's going to piss off the people who feel unworthy. It's gonna piss off the people who are not your tribe. So you want to stand in your power and try stop fitting yourself into a box. There is no box, we create the damn box, okay? And it's not even a box. It's some weird shape. Okay. All right. So some of us have this mindset that we're really trying to address, which is whether or not I am worthy. worthiness is the big thing. Okay. So we come into this and we're like, Okay, I'm flawed. I'm not deserving, who do I think I am, okay. And I want you to go and change your my mantras to be I am worthy. I deserve abundance and I will change the world with my gifts. If you truly believe those things, then you will do the work to make that happen. Yeah, I'm making sure they are worthy of my talent. They're lucky deserve me. The companies are lucky to have us. Yes. Preach. Okay. Abby  29:41I hope that just people can believes in this because I haven't seen anybody else. So speak up for this. Lindsay  29:45Yes. Seriously, like this is the one main reprogramming is worthiness. Okay. I'm so ready for Lindsay. I'm so glad you're here. And yeah, I had somebody recently just on my podcast, they're like, let me talk so fast. I'm super sorry. Okay. All right. So here's some key beliefs to self worth. And then we're going to after this, I'm going to transfer mindset here, there's not a lot of work in mindset except ingraining it as far as your programming, so you're going to hear your own talk tracks, which they're going to be days where I'm like, and I'm going to say, like I am, I do not teach anything, I don't have to learn by myself. I have my own coaches, I buy my own, I drink my own Kool Aid, okay? So this will be days where I'm like, I really thought today, I don't feel very good, I am a loser, whatever it is that I want to tell myself and I have these pity parties for myself, and I recognize that I do. And then I have to get and say, I am worthy. I am deserving. Look at the impact I've made. And I'm going to teach you how to do this. Everything I do through here, by the way, is about reinforcing this mindset. So by the end, you become something we call unwithable. I say it like that, because I can't say it. You're okay. With the ball. Okay, that's our that's my favorite swear word, by the way. So what I want you to know is the key beliefs around self worth is that I don't need to please anybody else. When we start giving up what other people believe in us, and this is a practice, we have to continue, I just told you about how somebody kind of made me not to make me feel bad, I chose to feel bad about that. I also believe you choose how you feel, doesn't mean it doesn't hurt just means that I choose to how I believe and I spent a little bit time going through that and realizing, yeah, I don't really care what you do until most people, the people who are criticizing you, and this happens to me in the chat, if this is you, the most people will criticize you or never doing more than you because they're too busy doing other crap. So you're not gonna find out in cardiac, probably on this live stream talking about whatever I'm doing because he's got his own stuff to do. Okay, so people who criticize you, or always have some sort of issue with you, that have issue with you are always doing less than you. And that's offensive to people who don't feel worthy about themselves. But that's not your issue. That's theirs, let them go ahead and keep it okay. I choose how I feel about myself. My actions reflect my values, okay, my internal barometer of my value is based on my alignment to my goals, values, principles and actions, not what anybody else tells me, okay, and even when i f up and you will, because I said failure is necessary in the path to success. I know that I matter, I matter. And in turn, I will do what it takes to align myself to my goals, my values, my principles, and my actions, okay? Things are always going to shift in your job search, your career is never stagnant. It's like saying that you will never change. Okay? Nobody ever can commit to that. We invite change. Okay. One of the reprogramming things they need to have you believe is that every rulebook you've been given around, this has actually lied to you. Okay? job searching is not about searching for a job creating a single page or 17 page resume and applying online, it does not work that way. It does work point 4% of the time. Sorry, true story. Okay. So what we need to believe is that I instead of seeing limits, I see potential, I don't see problems, I see opportunities, I know that I am a catalyst to my own change. I'm not focused on the here and now and looking at my long term strategic focus. I don't care about what other people are doing for like, I was not resentful about other people's success. India's normal, India's human, but really what I'm trying to do is celebrate success for there for all I really believe in abundance, and that there is enough pie to go around. In fact, let me tell you, it's at the very top, they've got enough to give, okay, I'm not tied to any particular outcome, which means I don't care how like that one conversation or anybody here who doesn't like me today, I'm tied to whether or not my clients get results and whether or not I'm making a better impact on the world. I believe that I don't win, I win through my team and my clients. And that's the difference here. Okay, I don't have a problem for every single solution. I'm always looking for solutions that we can overcome together. I know that I creates results by taking action, not just by showing up. And instead of I know it all, I'm always learning like I'm learning from Abby. And that's probably a weird thing to say when you're supposed to be coaching somebody but we learn from every single person here, okay. Okay. All right. So I'm going to jump down here because there's a lot more that comes into this, but we always one of the biggest things inside of in mindset is your self care. Okay? So if you do not put yourself first and this means, yes, mothers or people who have spouses or partners, you put you first Okay, so oxygen mask first. If you ever been on an airplane, they tell you, if the oxygen mask drops, you put it on you first. Okay? If you cannot take care of you, then How the hell can you take care of anybody else? Okay, and it is not their job. Your job, they might support you, but the only person who can take care of you is you. Hey, key. So I'm Vicki. How about Sorry, I'm Vicki. Vicki, you can tell me about yourself here too.  She's pretty excited. I was reading um, Elvie's of comments here. So tell me Abby for you. What have you tuned into for self care now in this process of really upgrading your mindset? Abby  34:54Oh my gosh, this is a big question. I think of the things that Um, we reviewed like, for me, I think it starts with my overall health. And I say that as a very general thing. So that means like physically, emotionally, mentally, you know, making sure that all those things are in the right place. There are many ways that you can shift your mindset. But for me, if I'm not taking care of myself, like you said, How can you take care of anyone else, and that doesn't mean just, you know, not just getting up and exercising, which is what I have been doing. But you know, I'm inconsistent. And I can tell when things shift, I will be, like, for example, when things are going well, it's because I woke up and I started my day, right. And I did my meditation in the morning, I did my exercise, I made myself breakfast, like, I started off on the right foot, and then from there, I can prioritize and organize my life. And on the days that are not, it's probably like, I hit my snooze button a bunch of times, didn't work out, feeling sorry for myself, like, you know, I just fall into this pattern, and it kind of spirals out. So for me, I'm really making, you know, a more conscious effort to do those things right away and just start my day, right. And then, you know, make sure that I'm thinking about it through the day and taking breaks from my screen a little bit throughout the day, just to go out and like be in the sunshine for a few minutes and brief. For me, that's really important. And, you know, taking the time to like, spend with the people who around me that energize me, and that, you know, I can share with and a lot of these guys are here for me as well. All of you guys who showed up today, like that's, I can't even tell you what that means. It's, it's like an overall, like you're frustrated together. But the fact that we're all here supporting each other is I think it's very powerful. And for me, it's very encouraging. So thank you for being here. So yeah, I'm trying to invest my time and the things that I know are going to fill my cup rather than just wallowing in self pity, you know. Lindsay  36:59And Raven says way to be authentic and vulnerable. Yes. And so authenticity and vulnerability are so so one, that's why I like Abby is here. Honestly, if she hadn't bothered to share her, her voice with the world, if she hadn't bothered to be transparent, she wouldn't have all these people who are cheering her on. So a lot of times we like to pretend that everything is okay. It is okay to say, I am not doing super great, but I'm choosing to move forward. Okay. And that's if you notice, like she said, I don't want to complain, or I don't wanna feel like I'm stuck. I know. I was like, I didn't get that at all. I just thought now how do we make the world better? Holly says she's cheering you on. So I love that. You too. Self Care is one of the big things. And I'm going to tell you that after my brother died, this was something I really struggled with, I really, really struggle with and love. People are like, wow, Lindsey, what has changed for you, like you're so much more healthy, more energized, more like able to be more consistent in everything that you do. Because running a business is just like, it is the hardest thing that to do personally, like it's the most expansive growth that I've ever seen. And I think any of my other fellow entrepreneurs will agree with that. How, what's what's changed, okay, I spent and you do not need to do this extreme, but I recommend at least one hour, three hours, three hours of self care in the morning. And here's why I have to look and I get up at five in the morning. So my little kids, when I get to the end of the day, I have something left to give them because you know what, they're the most important thing in my entire world, my job and my business and all my customers. I love you guys, you're very important to me some of my greatest accomplishments. But the thing that matters most to me is my family. There's the ones that really matter. And I mean, I tell lots of stories about my background. But I watched my dad go through an extended unemployment, he spent two years plus searching for a job and I watched his self worth completely wither away. And I'm really thankful I got to spend that time. So I'm here because my purpose is he actually went into the hospital after that job search. And he never got to walk out again.He was had inoperable brain tumor, and it's life into just a few months later. And so like I in my life been very, very hard after that, I became a homeless kid. And things were really, really challenging. So when I say like, I understand your pain, folks, I have been at the very bottom, I have been to the very bottom homeless without even a parent. So when I look at like my kids, I look and I say, they're the ones that matter most are all gonna be this little for a tiny minute. Okay, so we're gonna say an Amen. All right, so I want to say like, there's some things that we do and I love when we were like, I don't have time for this. And I was like, so and I'm gonna use an example full data because I don't watch TV. How to Game of Thrones in you can tell me that then what you're telling me is that you prioritize your entertainment over your self care. And Alright, so the first thing when we don't we, when I see people are like, I can't do this. And I'm like, if you were watching television, you have chosen something different. You have chosen that's a collective consciousness like that. Like oh, you know what is the world going on out there? Your TV is not going to uplevel your career okay? Your TV is not going to save your TV is not your family. So one stop making bs excuses second stop numbing out. And that could be through alcohol could be by hitting the snooze button it could be. And I'm not saying you don't need some time for restorative care, you should, you should and I still watch TV, there's some things I do. I'm not saying that you can't, but I limited and if you I always look at habit stacking which atomic habits is really a powerful thing. So like, I know, I can watch TV after do my dishes. Okay, like that's one of my things in order for me to get that reward. Okay. And the other thing is I do self destructive, self destructive behavior. So I'm gonna be really transparent here. When I feel really bad about my life, or whatever is going on, I will go get a Big Mac. I will go get a Big Mac at a soda two things. absolute garbage is good for which is not even that great for a little bit. And then I feel like shit and I've punished myself. So I want you to know, whatever you're doing, examine the behavior and what's the root cause of the story? You're telling yourself about it? And really, like be honest and stop hiding it. Stop making excuses. Okay. Okay. So let's see here. What? One of the things that really changed for me was when I started embracing habits and habits if you haven't picked up atomic habits, like you probably heard it a million times. It's so powerful. So habit stacking is another thing and also like consistency things like I drink a lot of water. I drink a lot of water. I've meditate I journal I set intentions. Yeah, exactly. So what I want you to think about is how do I change my mind if I can hack the first few hours of my day, when the rest of it in fact, you spend two hours just investing the beginning of your day, setting an intention, being mindful, exercising your mind exercising your body, choosing things that amplify your results versus I'm going to tune out or whatever it is that you're going to do that everyone tells you are so important. It's not so like, yeah, keetsa your legs are going I can tell you're living it. Yes. So I want you to think about what makes me feel good and do more of that. Okay, and not temporarily feel good, like a glass of wine may make me feel good. But I know that a bottle of wine doesn't okay. Choose what behaviors here that you're going to indulgent and choose for self care. And this is one thing like we've somehow especially women, women shout out to Luma shout out to the moms in particular, like Somehow, I get a shower. So I took self care, no shower is basic dignity. Okay, you get a shower. Okay, so anybody who's gonna smell it's not getting a shower regularly, please give that person some help here. Okay. Um, and the other thing here is, if you haven't ever read the book, power versus force, these are two book recommendations. Power versus force talks a lot about the different energies. We all have electromagnetic frequencies. Oh, my god, did you get it? changed my life. This book changed my life. And when I realized, like I was buying into things and grief is one of the hardest grief and shame, which are two of the things that happen in job search. When I was stopped doing that, and started resonating at a higher frequency, we tend to magnify what our successes so take a look at that book, if you haven't had a chance, cutting all the noise on radio made a big difference in my life. Yeah, the other thing I don't do is i'm a no news diet. I don't listen to the news. Because one, I literally have been the front page like of it bleeds, it leads, I have been that I have literally been, they've capitalized on my pain, they twisted my story, they've made it sound horrible when my brother was the one who was attacked and killed. And, um, it's like, I'm no longer buying into what mass media is, we have to choose what what we surround ourselves. So choose your, your, your frequency, choose your circle and choose yourself care. Those would be the big mindsets, okay. All right. So now I've got a little bit of time here. So Abby, I'm going to give you five minutes to ask your questions where you're at. And then I'm going to open up to the rest. And then we're going to talk about what we're going to do on Friday for the next thing. So the very first part here, by the way, is a lot It is low. It's really easy. When I say really easy, like I don't have people like I'm like, go ahead and write your resume. You will have that as an assignment here. But what I want you to do now is if you can change your mindset, everything else becomes exponentially easier because you realize that you're creating your own reality. Okay, go ahead, Abby. Abby  44:03Yeah, like real quick before I ask a question, though, like, I think, for me, going through this week, like you said, I feel like I've already learned so much, but I'm open to it. And I'm in a place where I finally am like, I like I have no other choice. This is where I'm going with choosing this. So it's a choice. It's a conscious choice. Like you said, you know, you can drink a whole bottle of wine or you can sit on the couch and eat like a pint of Ben and Jerry's or you can like, go do something that will actually be beneficial to you. So my, I guess word of encouragement to you guys is just pay attention to how you feel all the time. throughout the day. Start thinking about what you're doing and how that's making you feel and stop choosing the things that are making you feel bad about yourself. And yeah, we have moments, right, we're going to we're not perfect, we're human, we're gonna fall back sometimes, but um, but if you start to recognize it, it's easier to avoid right and you have to create new habits which let me just be honest, it's hard, hard work. breaking your old habits. But if you want to change if you want to feel different, you have to do something different than what you've been doing.  Lindsay  45:07So if you want to feel different, you have to be doing something different. Oh my gosh, yes. Okay, I love that. And this is where I always were checking in on mindset. I'm like, this is just you have to choose to put you first. Yeah, that's the biggest thing, you have to choose to do the oxygen mask, I don't really care what you choose. There are some things like I talked about body, brain, belief and love. These are the three or four components of what I like for people to do in their daily routine, which is, what are the mantras I do? How do I take care of my mind and my body? And then how do I express love, because love for me, you can't really see it. Opposite here. value. And so if I do all things with love, so he asked me what my secret success is, if I do all things with love, then I know and turn the universe comes back to me. And people tend to know that my heart's in a really good place. Like I'm not really, I would, in very truthful transparency, I would love to unemploy myself in what I do. I would love to, because I don't want this to be a problem for anybody. That's actually what my long term goal is very weird, backwards business philosophy. I'm not in the business of making money. I'm in the business of making a difference. But I also want to take care of my family and I want you to be able to carry bores, and that's what we do. Okay, keep going, Abby. Sorry, I didn't mean to keep cutting you off.  Abby  46:17No, that's okay. I kind of got on a soapbox for a second. But I just felt like maybe somebody needs Lindsay  46:21Oh, Fox, yes. If you can give like let's go I go hashtag Abby here. Amazing human, let's I keep telling her I was like, I'm just so thankful for her and being in my world now. Because she's just an amazing person. And she makes me better just by showing up. Abby  46:35I'm so happy you're here to. Um, if you guys feel I have to be up here being vulnerable. So if you feel like you want to share something and be vulnerable in the chat, it's a safe space here too. So, you know, tell us about you know, if you're struggling with something, or if you want to give something up, or if you want to change, feel free to share it. That is, I would love to hear about it. Lindsay  46:54I would love to hear so I'm gonna actually do that. Because you guys are gonna have a chance to ask questions. Go ahead and plug that in now like what are you struggling with? What like, what's the, and I might be telling you, I'm going to cover that in a later week. Or I might be telling you go join the boot camp for a dream job half because you're going to see a massive change in just five days. But let's go ahead and open for questions. And Abby, you go ahead and start with yours. Abby  47:15Oh, my gosh. Okay, I have a few. Let's see. Um, okay, so. Okay, I don't want to jump too far ahead. But I'll talk to you about something that happened to me this week. So I know that you mentioned kind of further along, and some of you guys might already be in this part on your career. Thanks for that. I'm lucky that you applying for jobs is not the way you get a job, right? Like it's not, it's not done that way. I don't know how it's done yet. But we're gonna find out. Lindsay  47:49Well, you guys, I promise. Abby  47:52But my question is, I know that a lot of us get approached, especially on LinkedIn with and I don't know if it's just like recruiters, or like people selling a service, or whatever it is, but we got lots of messages out there that are like, you know, I found you and your look like a perfect match for XYZ thing. And like one of two things usually comes out of it. And I've noticed this, like, for me, it's either I'll write back, and they'll say, Oh, I don't actually have a job for what you do. So it's, I mean, just spam. And then the other one is, sometimes you'll write back and then they don't respond, or it takes him like a week. And they're like, oh, sorry, I got busy. Like, what I guess is your advice on how to or whether or not to respond and how to respond to that, like, what's best practice. Lindsay  48:40I'm gonna give you a couple things here. So one, I'm just like, everything are really poor recruiters out there. And one of the things I do is I teach organizations how to actually go out and target people. If you've ever applied to this, every job with the same resume, you probably have also gotten these math, I'm not saying and one grace the other. But if you ever apply the same job, and then you get a response that's canned and sounds like what we call like a mass market message. Those it's the same thing. So I want you to we're going to change this completely in the way so I want you to think like I'm going to tell you I get reached out about collection agent rules. And so what I when I see that I don't know, what's wrong with me, or what's wrong with them. I think that's a plan. Okay, and so a lot of times when I'm going through this, the things that are not even close are I wouldn't do and people who treat you like you are one of many, like I look at my and I have a large following, but I don't say like oh, like McQueen, everything I have, you know, six figures of followers across all my platforms. I don't think I have you know, followers. I think I have 100,000 people and souls that are following me. So if they don't treat you like you're an individual, they're likely not have the same mindset that you have. So you kind of have to take away that idea that somebody is that they are going to be worthy of you or something's wrong with you. So if we take away that thing, I just want you to think like, these are opportunities that are coming into me. And they may or may not come to fruition, which is why worthiness is so important and why mindset becomes a big one. So that's the first thing is backup strategy. Okay. Second is people, one of the things that's challenging is we tend to, like, we put all our eggs in a couple of baskets. And so we always want to have like, one of the traits of a high caliber candidacy is having multiple options. So we never have all our eggs like, like this one thing, if it doesn't work out, suddenly, something like, all my plans have gone to crap. And now I'm a horrible human, Abby  50:34I have learned the hard way. Lindsay  50:38So this, sadly, like I had one client, she's like, I was just I knew this was the job for me. And everything like I knew it was and then that job, so she got to the second level or second, or second place, and then get the job. And she's I was like, so what happened with all this is what we're gonna do in a few weeks here. What happened with this, they're like, Oh, I stopped doing that, because this seemed like it was a thing. So we never stop, we never stop, I'm going to show you how to focus on what you do. By the way, do what I teach here is not about doing everything I say, for eight hours a day, two hours a day, Monday through Friday, in the course of nine weeks, I can get you those results, okay, we're talking about the freedom principle we're gonna do less is more. So in that every person that you're reaching out to connect with is going to be or that connects with you is going to be worthy of your time. And I say that because there are a lot of recruiters always have options. Yeah, Keith says, I probably see 20 message or respond to that I never hear from him again. Okay, so we are going to talk about this inside. So one, first off, go sign up for boot camp, because we're gonna change how like your optimization on your profile is one of the challenges that you're having. Second, you have to realize that there's people who are doing crap out there, and they're doing like they're sending out garbage and they're getting garbage back. I have been guilty of this, I'll tell you that recruiters get inundated. So we have to become the candidate of choice, which is what I'm going to show you through this process. So it means optimizing your profile, optimizing our story, and having really value out of connection conversations, I'm gonna teach you how to do this. In fact, you might have started some of this work already Abby, the value proposition is going to be the key here, it's going to be the secret sauce. It's also the hardest thing that you will ever do. And I had a Chief Branding Officer at a very major company who almost cried, and it was a guy while doing this with me. And if he couldn't get it together, I don't expect anybody to and I don't cry anymore. So I don't think actually, it's just I tapped on, like, I need you to show me that you're worthy of this. And people don't know how to deliver that. And so that's what I'm teaching you about the business of meeting. So once you to know one takeaway that there that anybody has any decision on yourself worth except how you choose, every event is neutral, it's either working for you. So if they don't respond to you then say that opportunity wasn't for me, okay? Or and I also want you to think that connections, especially the ones who are really heartfelt recruiters will want to make a connection, they may take a little bit of time, but when we want to get results, and we are showing up on our calendar versus theirs, we are overwhelmed as recruiters and so I also am a recruiter advocate. I believe the program that we've worked, like the system that HR is operating in, is not sustainable. And so recruiters, the ones who we typically like we believe in the human, we've somehow forgot about the human inside of businesses, but we believe in the human. That's why we got into it. But we are overwhelmed. Let me just ask you, Abby, how many do you think how many applicants do you think I worked with on a monthly basis? When I was working? Abby  53:17I got 1000s, I'm sure.  Lindsay  53:18Yeah. So far. It's been three and 6000. And I was hiring four people a month.  Abby  53:23I don't think that. Yeah, I don't I I, I mean, you've read what I wrote, like, I know that the recruiters aren't the problem. Hiring managers are not the problem, HR. People are not the problem, though, right? It's the system that they have to upgrade with the program. Lindsay  53:40Exactly, but we don't we don't have HR is not seen as a revenue generating department. So it's understaffed, and people don't place a lot of value in it, because they just don't see it. And so we've always undermined the value that has, so that makes it really hard. And so we have a really overworked system. So we need to get Oh, Vicki got a new job last week. That's amazing. I didn't really she's not sometimes not with me. So this is where I get really excited. In three years, I have people who which you should be doing, they should be about this time changing jobs. Again, we're seeing massive change. So what is don't put a lot of weight in this and know that intentional hyper targeting will be the secret of what we're going to do, we're going to find the right people which combines both influence and authority to identify our and reveal the hidden job market and I'm going to talk about this and some people and some people I really respect will say that's not true. I'm gonna say, I have I think I posted a job a long time ago with my business but I have never ever hired somebody from a job advertisement in my business and I have hired a lot of people like 50 so I'm just know that the for the right companies like I have created jobs for people we can do that. That's what I'm actually teaching you to do is how to have somebody see your value so highly, that they will create an opportunity for you. That's the end goal. So when I say like I can teach you how to land a six figure job without ever having to apply. I'm going to show you how to do that. Okay, so hang on, don't worry about the house so much right now. Exactly how you get access to the frontline, you're going to share with everybody your story so hard to sometimes get caught in that. So the big part is just No, there's nothing wrong with you the system is broken, you already know this, but for everybody else listening, and that don't put a lot of the weight in that my worthiness is depend on whether or not somebody responds to this.  Abby  55:17Yeah, 100% I know, we're kind of near the end here. But like just a couple things that came to mind. Like, what Lindsay said, it's it. It's interesting to me that the job punch for me starts with my own mindset and what I think of myself, internally, it's not where I expected to start, but certainly work. Um, so just a couple things like, you know, mentioning, taking advice from other people, be careful of that, because one thing that I realized, and I'm gonna post on resonate with any of you guys, but um, I take advice from people that I respect, but that doesn't necessarily mean that I want their life. And if I'm taking advice from people whose life is not the life that I want, then guess what I'm going to end up with their life, and it's not the life that I want.  Lindsay  56:03that is the most powerful statement there. So I'm going to tell you, I had a conversation and I love my m

This episode is brought to you in collaboration with Crabtree & Evelyn.Forget everything you thought you knew about @crabtreeandevelyn - in a brand new episode I'm joined by the brand's Chief Branding Officer, Ashley Souza, who shares this new version of Crabtree & Evelyn.In this episode, we discuss:Ashley's early beauty career growing up in her mother's hair salon.The incredible insight into the beauty business she learned working with some of the biggest names in beauty.Why Crabtree & Evelyn is way more global and eclectic than its traditional English Country garden image.The global influence that informs the brand moving forward.The mechanics that go into reinventing an established brand and so much more…If you head to crabtreeandevelyn.com and use the code EMMAGUNSVIP you'll get a special gift with purchase https://bit.ly/373Q6GyTo join the closed Facebook group for the podcast click here >> The Emma Guns Show Forum.To follow me on social media >> Twitter | Instagram. See acast.com/privacy for privacy and opt-out information.

How do you build a brand and what exactly makes a good one? A conversation with Jason Beckly. On this episode, we challenge the conventions around building a brand including, what does a brand mean beyond a cool logo? What makes people so devout to brands? and how are brands changing with the black lives matter movement Jason Beckly is the former Chief Branding Officer of Clarks,  former marketing lead at Ralph Lauren, and brand director at Alexander McQueen. 

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How to brand yourself (What people do wrong)#primedaily episode 714These videos are made for anyone looking to level up their productivity, content, sales, and marketing game. We teach it through the lens of Real Estate and media but it applies to any and all industries. If you get any value from these videos or want specific topics covered let us know! We'd be happy to share anything and everything we have access to help the community and you grow!Comment below or reach out to me direct anytime @justin.konikow on IG!

The Habit Burger Grill is the latest addition to the Yum Brands family, but its arrival as a new sister concept to KFC, Pizza Hut and Taco Bell came at an inopportune moment: The deal was closed last March, just as restaurants across the country were shutting down in the face of the coronavirus pandemic. The integration of The Habit into the rest of the company understandably took a backseat to the group's immediate needs, as did fun projects like new product development. In this podcast, The Habit's chief branding officer, Iwona Alter, shares how the chain, which now has close to 300 locations, adjusted its promotional schedule of new items while still keeping the research & development process moving forward with items like the Chicken Caprese on Grilled Ciabatta and — its biggest rollout during the pandemic — new fried chicken items, including a sandwich, of course, with extra ridges of crunchy batter called “cridges.” She also discusses the appeal of the new patty melt and hints at menu development we can expect to see from The Habit in the near future.

The Habit Burger Grill is the latest addition to the Yum Brands family, but its arrival as a new sister concept to KFC, Pizza Hut and Taco Bell came at an inopportune moment: The deal was closed last March, just as restaurants across the country were shutting down in the face of the coronavirus pandemic. The integration of The Habit into the rest of the company understandably took a backseat to the group’s immediate needs, as did fun projects like new product development. In this podcast, The Habit’s chief branding officer, Iwona Alter, shares how the chain, which now has close to 300 locations, adjusted its promotional schedule of new items while still keeping the research & development process moving forward with items like the Chicken Caprese on Grilled Ciabatta and — its biggest rollout during the pandemic — new fried chicken items, including a sandwich, of course, with extra ridges of crunchy batter called “cridges.” She also discusses the appeal of the new patty melt and hints at menu development we can expect to see from The Habit in the near future.

When an organization is completely aligned and collaborating with each other towards a common direction and purpose — that's when the magic really happens. Leaders must persistently reinforce the best thinking and the best ideas, no matter where or whom they come from. Because when it's less about the pride of ownership of one's individual idea, and more about collective ownership of the best idea, innovation will be the norm. Paul Pita, Rebel Interactive Group's Chief Branding Officer, and Craig Wilson, Rebel's VP of Marketing Strategy, explore the role rebel leaders play in drawing innovation out of their organization, allowing it to purvey their brand and culture.

Today on Scatter Chatter, host JussRay chat with Crystal Bauer Feldman of Arcane Revelry. Tune in to Scatter Chatter, Wednesdays at 8pm PST/11pm EST For all things Pop Culture and more - it's Scatter Chatter https://www.facebook.com/scatterchatterpodcast  

Bombas Co-Founders David Heath (CEO) and Randy Goldberg (Chief Branding Officer) discuss how a Facebook post that mentioned socks are the number one most requested item in homeless shelters led to the creation of the brand that supports those communities by way of a one-for-one premium sock donation model. David and Randy also discuss how Toms and Warby Parker served as inspiration, the importance of having a pristine product for a mission-driven organization, their successful Shark Tank experience, and the positive impacts of keeping company culture centerfold. The two further highlight “The Black Hive,” a community of diverse Bombas employees, and what they’ve done to support individuals and organizations during the Black Lives Matter movement resurgence. Tune in to hear how David and Randy’s lack of expertise in the retail industry actually served as an advantage, and learn more about Bombas at Bombas.com. Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Parker Jenkins, and Mathew Passy Learn more about your ad choices. Visit megaphone.fm/adchoices

Emily Heyward is the Co-Founder and Chief Branding Officer of Red Antler, a leading branding and marketing firm focused on early-stage ventures. Throughout her career, she has helped create, launch, and build devoted fan followings for some of the most beloved consumer brands, such as Allbirds and Casper. In her book, Obsessed, Emily takes readers behind the scenes of the creation process and outlines her principles of what it takes to launch highly coveted brands. We talk about: why people should invest in brand, her team's process to create a level of obsession for new startups, current trends she sees in the industry, her notes of optimism, and more.   Interviewed by Mortimer Singer. 

We’re cooped up at home, practicing social distancing and self-quarantining, yet the world goes on. How do you keep up? Shelly & Ross explain how to work from home like a badass while maintaining your productivity (and your sanity). Also: What’s in the “secret sauce” of a truly bingeable show? How do you define “premium content”? Shelly talks to The CW Network’s Mark Pedowitz, (Chairman and CEO) and Rick Haskins (President, Streaming and Chief Branding Officer) about the future of TV. (S02EP07) Now available on video http://thinkaboutthis.tv Follow Shelly @shellypalmer Follow Ross @RossMartin1 Follow Think About This @thinkaboutthis Learn more at https://thinkaboutthis.fm/

To celebrate our fourth anniversary, in today's episode, Mark Graham, commonsku's President, and Chief Branding Officer and Bobby Lehew, commonsku's Chief Content Officer, each selects their four favorite episodes and play highlights from each guest.

Lori Ruff, the original LinkedIn Diva herself, and Joe Frankie III discuss how to succeed with LinkedIn in 5 minutes/day. They call it a 5 minute drill. I call it simple to do every day. What is LinkedIn and why should you care? If you are in business today LinkedIn can help your find clients, source vendors, find employees, get that new career you've always dreamed about, connect to like-minded people, get booked on podcasts and media and so much more. They key though is using it effectively to meet your goals. During this episode Lori Ruff and Joe Frankie III share the key steps to take each day to make your profile be one people are looking at, how using their "Sword, Sabre and Scalpel" approach to using LinkedIn can rapidly focus your efforts and how, in just 5 minutes a day, you can use LinkedIn to achieve your goals. Lori Ruff believes the magic of genuine human connection occurs when people behave authentically. As a notable "professional brand" thought leader, Lori has written multiple books, spoken at numerous conferences with 12 to over 5,000 attendees, and have produced and hosted a fun and successful radio show spanning four years. She has been recognized on over 5,000 lists related to Social Media Marketing, e-commerce, Authors, and Leadership as well as being named by Forbes as a Top 50 Social Media Power Influencer. Known as “The LinkedIn Diva” due to her focus on delivering world-class expertise at a time when today’s top performers are trying to make their mark in a bigger and ever more challenging world. She open doors to help leaders become thought leaders, shortening the path to success through key introductions, and provide provocative advice that makes an immediate impact. Lori Ruff has held many titles in her career including Social Entrepreneur, Speaker, Mentor, Celebrity Spokesperson, Chief Executive Officer, and most recently Chief Branding Officer of ALPFA, where she strengthened our brand promise to empower and develop Latino men and women as leaders of character for the nation. Over the past two decades, Lori has helped more than 450,000 people learn how to get a better job, how to be more successful in their profession, and how to leverage their strengths to exceed their company’s goals. Joe Frankie III is a West Point graduate, combat veteran, award-winning author and knows the power of a team. As CEO at JFIII Associates, he helps companies build better teams. Joe brings 40 years of leading and untangling multiple business projects up to $8 billion worldwide and as many as 53,000 associates where he has a track record of building teams, deploying technology and mitigating risk. These include technology integrations, software, start-ups and heavy logistics moves in the private and public sectors—Asia, China, South Korea, Mideast, Germany, Spain, Portugal, Egypt, Israel, Saudi Arabia, and Iraq. Successes include: Forged investment banking relationships internationally for $3 Billion, five-year program for project water/wastewater infrastructure in China as part of cooperative joint effort.  Chief of Staff and Director for the Army and Air Force Exchange Service (AAFES), the “Wal-Mart” of the U.S. Military—the 12th largest retailer in the U.S., $7.5 Billion in revenue. Joint Program Manager to test combining an $8 Billion Army/Navy system.  Award-Winning Co-Author of "LinkedIn: The 5-Minute Drill for Executive Networking Success"

It's a week where the Greenville Triumph picked up full points in a rivalry and got ready for one of the longer road trips of the year with Toronto FC II...ESPN+ play-by-play voice Chris Mackowiak and YTSS/GVLSoccer.com host Chris Ashley pair up with Doug Erwin, Chief Branding Officer and Vice Chair, to talk about the season from the front office perspective.Enjoy, y'all!

Dave LaGreca and Mark Henry are joined by Stone Cold Steve Austin about the Goldberg vs. Undertaker fight, working with the WWE, and more! (1:15) Then they are joined by AEW’s Chief Branding Officer, Brandi Rhodes to talk about AEW, the organizational team, and more. (41:30)

In this episode we sit down with Vice Chairman and Chief Branding Officer of Greenville Pro Soccer Doug Erwin to talk about the new team, the new league, and what fans can look forward to in the coming months. Sign up to be a Patron: www.yeahthatsoccershow.com/patron Shop on Amazon: www.yeahthatsoccershow.com/amazon Check out our sponsors: Uptown Pour: www.uptownpourco.com Brad Buczkowski: brad.selling-greenville.com The Spice and Tea Exchange: www.spiceandtea.com/greenville --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/ytss/support

Vince Parry is a veteran of the healthcare industry and is the President and Chief Branding Officer of the Parry Branding Group. He’s an expert on building healthcare brands and in this interview shares his tips for building engaging brands that connect with customers on a deep, personal level.   Resources mentioned: Identity Crisis (book), by Vince Parry   Key takeaways (starts at 30:48): Ensure that your employees feel great as they’re part of the transaction Lead the customer journey with education Think about how you can have a series of conversations with your customers Listen to what your customers have to say

This is a conversation with Jamie Cohen. Jamie has spent nearly 25 years growing the Jason’s Deli brand with roles including People Department Director, Concept Development Director, and Chief Branding Officer. This episode was recorded at the Restaurant Leadership Conference this April. Enjoy!

Today's Commexis Cast discusses Mozilla's move to break its contract with Yahoo, the power of co-viewing on OTT devices for brands, and LinkedIn's new career advice service. TechCrunch's Frederic Lardinois reports that with Firefox's latest update, Mozilla has terminated their five year contract with Yahoo in favor of using Google as the default search engine for the platform. Because of this break, Google will now be the default search engine for Firefox in most of the world, with the exception of countries like China and Russia. eMarketer's latest report shows how powerful co-viewing can be for brands advertising on an OTT service. Rimma Kats explains that "over half (56%) of respondents who co-view OTT content said they talk about the products and brands they see. And nearly as many (45%) said they would change someone else's mind about a product or brand they see during a co-viewing session." This is good news for brands looking to get their message out there on the Hulu's of the world. Finally, LinkedIn has launched a free career advice service today on it's platform. Users will be able to select the type of advice they want to receive, or give, and matches will be created based on mutual interests, brand awareness, and more. The communication in the peer-to-peer mentor program will be all done through LinkedIn's messaging platform, making contact even easier. Len and Phillip discuss how this service might help some individuals not only make connections, but give helpful job advice and expectation management for job seekers. Speaking of which, Commexis currently has two jobs open for applications on the platform, a Chief Branding Officer and an Account Coordinator, so apply now! Today's cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

Today's Commexis Cast discusses the latest study from Pew Research Center revealing that 45% of Americans get their news from Facebook, LinkedIn and Microsoft are teaming up to help craft resumes, and Facebook has unveiled a budget optimization tool.  Marketing Land's Amy Gesenhues breaks down the specifics of the Pew study which finds that 67% of Americans getting their news from social media overall. In addition, the next leading social site for news is YouTube at 18%, and then Twitter at 15%. Facebook has unveiled a brand new budget optimization tool in Facebook business blog post Wednesday. Facebook said, "advertisers can set one central campaign budget to optimize across ad sets by distributing budget to the top performing ad sets in real time. Campaign budget optimization is available for any campaign objective and is best suited for campaigns with multiple ad sets."   Will this replace a PPC specialist, or merely help lighten the load? The Cast weighs in. Finally, Miscrosoft Word has added a LinkedIn resume assistant plug-in to the word processor, allowing users to get help crafting their resumes, as well as see job listings all in-app. The assistant will gain insight from millions of LinkedIn member profiles and show how real professional describe their own jobs, which is sure to be a hit. Coincidentally, Commexis is currently hiring a Chief Branding Officer and a Digital Account Coordinator, so this is the perfect opportunity to try out Word's new update. Today's cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

Host: Jennifer Caudle, DO Guest: Vince Parry In today’s digital world, the way that people interact with health care is very different than in the past. Guest Vince Parry, President and Chief Branding Officer at Parry Branding Group, says there are fundamental problems in the way healthcare companies and their advertising agencies currently market health and wellness brands across digital media. Host Dr. Jennifer Caudle will lead a discussion of the current brand “identity crisis” and how healthcare brands can better capitalize on the current digital landscape to improve outcomes.

"Brand identity helps doctors see the patient behind the condition.” Vince Parry has spent his career at the forefront of the healthcare branding industry. He has launched some of the most iconic healthcare brands, such as Lipitor, Botox, and Prozac. He has also been instrumental in transforming the way society is educated about illness and the possible options for relief. We discussed all of this and more on this week’s episode of the On Brand podcast.   About Vince Parry Vince Parry, a 30-year veteran of the health and wellness communications industry is the founder of the Parry Branding Group. Throughout his distinguished career, Vince has worked on many of the most well-known corporate, franchise, service, and product brands. He was previously the Chief Branding Officer at inVentiv Health, the Founder and President of Y Brand, the Founder and President of GSW NY and the Chief Creative Officer at Sudler & Hennessy. Vince has appeared on NBC Nightly News with Brian Williams and BBC radio, has been featured in Medical Marketing and Media, PharmaVoice, Pharmaceutical Executive, and MedAdNews, and guest lectures at the Rutgers Pharmaceutical MBA program on healthcare branding. He’s also the author of Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve Them. Episode Highlights Why is healthcare branding so different? “The big difference between consumer branding and healthcare branding is that consumer branding is a celebration of self. The new iPhone reinforces your identity. With healthcare branding, it restores your identity. It restores what an illness has taken away. It’s a protection.” Healthcare branding and storytelling. “Illness is a great drama.” That’s because it comes with an antagonist. Something else that you’re fighting against. “Take overactive bladder vs. incontinence. Overactive bladder personifies the illness.” “You can’t walk into a store and buy Lipitor.” We talked extensively about the challenge pharmaceutical marketing presents as the end-user can’t buy the product. But they can ask the physician. Vince stressed that you still need to educate the doctors on the drugs and illnesses as they don’t like being uninformed. What can other businesses learn from healthcare branding and marketing? You have to learn about your customers and asking questions is the best way to do that. “But you can’t ask direct questions like ‘How do you feel about this?’” Consumers today are informed about market research and can inadvertently skew their responses. That’s why you need to approach them in an indirect manner. What brand has made Vince smile recently? “If it’s a real smile I’d say the New York Yankees — because they’re my team, my brand.” Then Vince pointed us to more of a “shaking my head” smile at pharmaceutical brand Movantik, for their creation of the concept of opioid-induced constipation. “You mean … constipation?!?!” joked Vince. To learn more, go to parrybranding.com. As We Wrap … Before we go, I want to flip the microphone around to our community …Recently, Seth Price gave us a shout on Twitter for our episode featuring his Road to Recognition co-author Barry Feldman. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Our guest on this segment is 30-year veteran of the health and wellness communications industry. VINCE PARRY is the founder of the Parry Branding Group, and the author of Identity Crisis. In it he shares keen insights into the success of everyday brands and describes the keys to establishing brand preferences for medications and wellness goods. Vince was previously the Chief Branding Officer at inVentiv Health, the Founder and President of Y Brand, the Founder and President of GSW NY and the Chief Creative Officer at Sudler & Hennessey. He's appeared on NBC Nightly News with Brian Williams and BBC radio, has been featured in Medical Marketing and Media, PharmaVoice, Pharmaceutical Executive, and MedAdNews, and guest lectures at the Rutgers Pharmaceutical MBA program on healthcare branding. In his latest book, Identity Crisis, Parry shares keen insights into the success of everyday brands and describes the keys to establishing brand preferences for medications and wellness goods. Parry weaves examples from his work with industry leaders such as Merck, Bayer Healthcare, and Maimonides Medical Center, and reveals how differentiating healthcare brands have shaped our choices. By incorporating how we identify with illness and wellness into his innovative branding strategies, he has redefined how we make purchasing decisions to improve our lives and find relief. VINCE PARRY Parry Branding Group http://parrybrandinggroup.com/ (646) 850-4537 Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest on this segment is 30-year veteran of the health and wellness communications industry. VINCE PARRY is the founder of the Parry Branding Group, and the author of Identity Crisis. In it he shares keen insights into the success of everyday brands and describes the keys to establishing brand preferences for medications and wellness goods. Vince was previously the Chief Branding Officer at inVentiv Health, the Founder and President of Y Brand, the Founder and President of GSW NY and the Chief Creative Officer at Sudler & Hennessey. He's appeared on NBC Nightly News with Brian Williams and BBC radio, has been featured in Medical Marketing and Media, PharmaVoice, Pharmaceutical Executive, and MedAdNews, and guest lectures at the Rutgers Pharmaceutical MBA program on healthcare branding. In his latest book, Identity Crisis, Parry shares keen insights into the success of everyday brands and describes the keys to establishing brand preferences for medications and wellness goods. Parry weaves examples from his work with industry leaders such as Merck, Bayer Healthcare, and Maimonides Medical Center, and reveals how differentiating healthcare brands have shaped our choices. By incorporating how we identify with illness and wellness into his innovative branding strategies, he has redefined how we make purchasing decisions to improve our lives and find relief. VINCE PARRY Parry Branding Group http://parrybrandinggroup.com/ (646) 850-4537 Learn more about your ad choices. Visit megaphone.fm/adchoices

“Every order sold is a story waiting to be told. Everyone has a story to tell.” You won’t meet a bigger advocate for story and its ability to move people than Bobby Lehew. As Chief Branding Officer at ROBYN, he employs story every day in redefining this growing business. While story is an exciting topic for marketers, it’s also misunderstood. I couldn’t wait to unpack story — why it matters and how we can use it more — with Bobby on this week’s episode of the On Brand podcast.  About Bobby Lehew Bobby Lehew is the Chief Branding Officer at ROBYN, a branded products fulfillment company that creates and distributes promotional products, corporate apparel, and printed materials through e-commerce company stores. Robyn’s achievements include being recognized three years in a row by Inc. magazine as one of the 5,000 fastest growing private companies in the US, numerous industry awards, an Addy, and being featured twice in the $20 billion promotional industry as one of the top fifty “Best Places to Work.” Bobby is a national speaker on topics related to B2B marketing and, as an ardent bibliophile, loves a world where business marketing and storytelling make story-selling magic. As We Wrap … Before we go, I want to flip the microphone around to our community … Erika Krukowski gave us a shout on Twitter about our recent episode focused on brand personality and purpose featuring Nathan Sinsabaugh. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Thorsten Kirschke, President, Americas, Carlson Rezidor Hotel Group ... Gordon McKinnon, Chief Branding Officer, Carlson ... Heather Passe, VP Marketing, e-Commerce and Loyalty ... Fred Dechamps, VP of Revenue Generation

Chief Branding Officer for Carlson Hotels Worldwide Yvonne La Penotiere talks about her work in branding and marketing in order to capture the attention of the female consumer.