Podcasts about cpcs

This week Chris Schaeffer answers questions from listeners about Google Ads. The topics include how to deal with high CPCs, how call reports work in Google Ads, Performance Max vs Search, and Limited by Budget questions.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Everyone selling in Europe has heard the pitch: use a third-party CSS and get a "20% discount" on your Google Shopping bids. Mike Ryan and Chris finally settle what that number actually means — and it's not a discount at all. They break down the real math behind Google Shopping Europe's mandatory margin, whether a multi-CSS strategy still makes sense in 2026 (spoiler: it doesn't), and why the fear of "bidding against yourself" across multiple CSS partners is a myth Google has gone out of its way to debunk.Then: a lesson for every advertiser, EU or not. If bid is the only real differentiator between a PMax shopping ad and a Standard Shopping ad serving the identical product, what happens when you run both at once? Mike shares fresh CPC data across shopping-only, hybrid, and PMax-only accounts suggesting the answer is: your account gets hotter. Whether or not you technically "bid against yourself," running overlapping campaign types may be quietly inflating your CPCs — and Google's new Channel Diagnostics report might be a tacit admission of exactly that.In this episode:• Myth #1: the "20% discount" claim — it's purchasing power, not a discount• The real math: how Google Shopping Europe's mandatory margin actually hits your bid• Do you still need a third-party CSS in 2026? (Yes — here's why)• Myth #2: does a multi-CSS strategy still make sense, or is it a "last-mover penalty"?• Myth #3: are you bidding against yourself with multiple CSS partners?• The bigger lesson: what happens when bid is the only ad rank differentiator?• Fresh CPC data: shopping-only vs. hybrid vs. PMax-only accounts• Google's new Channel Diagnostics report for PMax — a tacit admission?• The verdict: hybrid PMax + Shopping setups can work, but only with a real strategyGrowing Ecommerce is brought to you by smec (Smarter Ecommerce). Learn more: https://www.smarter-ecommerce.com

Send us Fan MailAmazon PPC can drain a budget fast when sellers rely on the wrong keywords, match types, or Q4 strategy. In this Amazon PPC Masterclass sneak peek, the My Amazon Guy team explains why set-and-forget campaigns fail, how sellers should use real search term data before making decisions, and why Black Friday, Cyber Monday, and other deal events can raise CPCs and hurt results when a product has no strong offer. The discussion also covers keyword relevance, exact match risks, audience targeting, B2B ads, Brand Analytics, Data Dive, Helium 10, and Jungle Scout.Ready to improve Amazon PPC performance and cut wasted ad spend? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAdvertising #AmazonFBA #AmazonSeller #PPCStrategyWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 - The #1 Critical Advice for New PPC Campaigns0:45 - The Trap of Exact Match & Top of Search1:32 - Why PPC is a "Constant Battle Upwards"1:44 - Q4 Strategy: Black Friday & Cyber Monday2:43 - When to Turn Off Ads to Protect Your Spend3:55 - How to Decide Keyword Relevancy4:22 - Buying Data: Let Customers Vote with Their Wallets5:09 - Old School vs. Modern Strategy6:44 - High-Value Changes: Audience & B2B Targeting7:29 - Using AI for Competitor Market Research-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

A small regional court in Germany just handed down a ruling with global consequences: Google is liable for what its AI Overviews say. The "AI can make mistakes" disclaimer? Insufficient. Text generated by Gemini counts as Google's own words — and Mike Ryan and Chris break down why this precedent could quickly spread from publishing to shopping, consumer protection, and the product recommendations AI assistants are already making every day.Then: a victory lap. Five weeks ago we called it — the EU's July 1st de minimis change would break the business model of Temu, Shein & AliExpress in Europe. Now the data is in (and quoted by Reuters): Temu fell from 70%+ of advertisers facing daily competition down to just 23%. Shein dropped to 5%. We cover what the €3-per-item fee actually does, why one major German fashion retailer is overspending by 70% to grab the open market, and why UK retailers should brace for what comes next.In this episode:• The German libel ruling: why Google's AI disclaimer didn't protect it• "Those are your own words" — hallucinations as legal exposure• Why the precedent could spread to shopping, consumer protection & false advertising• The feed as deterministic anchor: why Google grounds its AI in merchant data• The €3 de minimis fee — and why it's worse than a 10% tariff• smec's data in Reuters: Temu 70% → 23%, Shein down to 5% of advertisers• The playbook: profitable CPCs are on tap — but maybe not for long• Shein's IPO trouble, the shift to Europe & the warning for the UK, Canada & AustraliaAbout Smarter Ecommerce (smec):Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:smec - Smarter Ecommerce: https://www.smarter-ecommerce.comLinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbhNewsletter: https://smarter-ecommerce.com/en/newsletter/Instagram: https://www.instagram.com/smarterecommerce/

In this episode, Carolyn sits down with Liam MacCormack, a fractional head of growth who's spent years in the weeds of B2B paid search, to unpack why the channel keeps burning B2B budgets and what to do about it.They get into the market forces making paid search harder than ever: rising CPCs, zero-click search, and agencies still optimizing like it's 2015. Then they go tactical on a real client scenario — a high-ACV company that's switched agencies multiple times and still can't make it work — and what that reveals about when a channel is worth fixing versus when it's just draining spend.Topics covered:Why "you need to spend more on impression share" is the most seductive upsell in paid search, and the one metric that actually tells you if it's trueThe profile of a company paid search works for, and the profile where it's a waste of moneyWhy paid search is a demand-capture channel, and what that means for how you budget itHow to know when to cut the channel, cut the budget in half, or let it run as a tertiary sourceWhy branded search is propping up most agency reporting, and the one question to ask to find outIf your paid search has been underperforming for quarters and the answer is always "give it more time," this one's worth your attention.-----------------------------------------------------

What separates short-term Amazon sales from long-term brand growth? Learn the repeat purchase strategy behind a $20M brand and how sellers can use it. In this episode of the AM/PM Podcast, host Carrie Miller welcomes Jason McLellan of Prime Team Agency to break down the customer retention strategy behind VitaCup's growth into a $20 million Amazon and omnichannel brand. Jason shares how Amazon started as VitaCup's smallest sales channel at around $2 million, then became a major driver of the business by using a different way of thinking: focusing less on cheap customer acquisition and more on which products created loyal, repeat buyers.   Jason explains how the VitaCup team used cohort data and product repeat rates to understand which ASINs were truly worth investing in. Some products looked like winners because they had low CPCs, strong conversions, and high demand, but the data showed that customers were not coming back. Meanwhile, products like Genius Coffee were more expensive to advertise, but they attracted customers who were more likely to repurchase, move into Subscribe & Save, and increase lifetime value.   Carrie and Jason also discuss how sellers can apply this thinking beyond consumables. Whether you sell supplements, food and beverage, lifestyle products, starter kits, or products with replenishable components, the key is understanding how one purchase can lead to the next. Jason shares practical strategies around Subscribe & Save coupons, AMC audiences, DSP retargeting, cross-selling, virtual bundles, multi-packs, listing optimization, and using tools like Helium 10 to make smarter decisions.   The biggest takeaway from this episode is that real Amazon growth is not just about chasing more sales; it is about building a business that customers keep coming back to. When sellers understand their repeat purchase data, they can stop wasting ad dollars on short-term wins and start building a brand with predictable revenue, stronger customer relationships, and long-term profitability. The brands that win are not always the ones that acquire the cheapest customer, but the ones that acquire the right customer and give them a reason to stay.   In episode 535 of the AM/PM Podcast, Carrie and Jason discuss: 00:00 - Introduction 01:52 - Jason McLellan's VitaCup Growth Story 03:05 - Using Cohorts And Product Repeat Rates 04:39 - Applying LTV Strategy Beyond Consumables 06:24 - The Tale Of Three ASINs 09:49 - Why Low CPC Products Can Be Misleading 11:03 - Shifting Ad Spend Toward Repeat Purchases 12:32 - Reaching 30% Subscribe & Save Volume 15:06 - Using Math As Your Amazon North Star 18:20 - Reading Cohort Retention Data 20:35 - Turning Acquisition Into Subscribe & Save 23:18 - Cross-Selling To Existing Customers 24:53 - Virtual Bundles And Multi-Pack Strategy 27:19 - How Helium 10 Helped VitaCup 30:34 - Listing Optimization And Testing 34:27 - Avoiding Multi-Pack Cannibalization

Your bid doesn't decide what you pay per click on Amazon. Your click-through rate does. And in most accounts, the CPC gap between brands bidding the same amount on the same keyword runs at 25 to 40%. That's the relevance signal nobody talks about, and it's been quietly inflating CPCs for the brands ignoring it.In this episode, I break down how the Amazon ad auction actually clears and why your bid is only a ceiling, not your cost. The Ad Rank formula is Bid times CTR, which means a $2 bid with strong CTR can beat a $3 bid with weak CTR and pay less for the click. If your CTR is lagging, you're paying more than your competitors at the same bid level. Lower your bids to compensate and you lose impression share. That's the bidding treadmill most sellers get stuck on without realizing it.I cover the three highest-impact levers that move CTR fastest: main image, price positioning, and social proof. I also get into the hidden 4.25-star rounding cliff that decides whether your listing shows 4 stars or 4.5 stars on the search results page, which has a direct impact on whether shoppers click. And I walk through how to test each lever on your own account using Manage Your Experiments, price tests, and review velocity.There could be $60K hiding in your CPCs right now. This episode shows you where to look.#AmazonPPC #AmazonAds #AmazonCPC #ClickThroughRate #AmazonCTR #AmazonAdAuction #SponsoredProducts #PPCStrategy #AmazonSeller #AmazonFBA #AmazonBidding #ListingOptimization #AmazonAdvertising #LowerCPC #EcommerceStrategy

Today, Hunter was joined by Maggie Shepard and Bob McGovern. Bob and Maggie serve as communications directors for Public Defender agencies, and they joined to discuss how they are helping Public Defenders better engage with the media.   Guest: Maggie Shepard, Director of Communications, Law Offices of the Public Defender, New Mexico Bob McGovern, Director of Communications and Special Counsel, Committee for Public Counsel Services, Massachusetts   Resource: New Mexico LOPD https://www.lopdnm.us/offices/ CPCS https://www.publiccounsel.net/   Contact Maggie and Bob rmcgovern@publiccounsel.net maggie.shepard@lopdnm.us   Contact Hunter Parnell:      Publicdefenseless@gmail.com  Instagram @PublicDefenselessPodcast Twitter                                                                 @PDefenselessPod www.publicdefenseless.com  Subscribe to the Patreon www.patreon.com/PublicDefenselessPodcast  Donate on PayPal https://www.paypal.com/donate/?hosted_button_id=5KW7WMJWEXTAJ Donate on Stripe https://donate.stripe.com/7sI01tb2v3dwaM8cMN Trying to find a specific part of an episode? Use this link to search transcripts of every episode of the show! https://app.reduct.video/o/eca54fbf9f/p/d543070e6a/share/c34e85194394723d4131/home **** ALL OPINONS SHARED BY HOST HUNTER PARNELL DO NOT REFLECT THE THOUGHTS OR OPINIONS OF THE AURORA MUNICIPAL PUBLIC DEFENDER****  

The EU is finally using its teeth on Chinese e-commerce — and the auction landscape is already shifting. Mike and Chris break down what falling CPCs in Europe mean for your accounts, why the July 1st customs change could matter more than any fine, and the playbook for grabbing market share before the window closes.Then: a major Google Marketing Live feature almost nobody is talking about. Google's new AI Performance Insights and the "Share of Voice" metric in Merchant Center finally show your product visibility inside AI Overviews, AI Mode, and Gemini — across both organic and paid. We cover what it does, where it lives, and the one big gap Google still leaves wide open.In this episode: • Why the EU crackdown on Temu, Shein & AliExpress is a sign of what's coming • Average CPCs dropped ~2.3% in May 2026 — and up to 5% in some categories • The July 1st customs exemption change and what it does to Chinese sellers' margins • The playbook: tROAS as a signal, AI Max search, demand-led growth & smart bidding exploration • JoyBuy — the unregulated Chinese player to watch • Google's new AI Performance Insights & Share of Voice metric in Merchant Center • The black box that still remains: campaign-level dataGrowing Ecommerce is brought to you by smec (Smarter Ecommerce). Learn more at smarterecommerce.com.

2026 ist das Jahr, in dem AI im E-Commerce vom Buzzword zum echten Wettbewerbsvorteil wird, aber nur für die Shops, die wissen, an welchen Stellen sie wirklich einen Hebel hat. In diesem Vortrag zeigt Dr. Sebastian Decker, wie Onlineshops einen AI-gestützten Stack aus Google Full-Funnel-Kampagnen, intelligenten Funnels und Offerpages aufbauen, der bei niedrigen CPCs gleichzeitig AOVs deutlich erhöht und Conversion-Rates planbar nach oben zieht. Das Ergebnis: ein besserer ROAS und POAS, und das nicht nur über PMax, sondern auch über YouTube- und Display-Kampagnen für Onlineshops. Grundlage ist die Erfahrung aus über 300 Shop-Projekten und Multimillionen € an monatlichem Adspend bei EVOLVE Digital. Du bekommst kein theoretisches Modell, sondern konkrete Frameworks: Wie du Demand Gen vom Test- zum Profit-Channel entwickelst, wie du informative Keywords mit 8 %+ CVR und 5er-ROAS erschließt und wie du den Traffic auf eine hochkonvertierende Landingpage führst, mit der du deinen aktuellen AOV um 30 bis 100 % und deine Conversion Rate um bis zu 100 % schlagen kannst. Folgendes hast Du nach dem Webinar gelernt: - Wie du als Onlineshop Google zum größten Neukundenakquisitionskanal machst und damit Meta schlägst - Welche Landingpage- und Offerpage-Typen für deine Branche funktionieren - Wo AI in der Konzeption von Angeboten, Offerpages und Funnels einen 5–10x Speed-Vorteil bringt — und wo sie Conversion zerstört - Wie du Angebote psychologisch so konstruierst, dass AOV, CVR und DB2 in deinem Shop gleichzeitig steigen - Welches Setup aus Kampagnen, Angeboten und Landingpages bei 4–5-stelligen Tages-Adspends stabil skalieren Zielgruppe: - Onlinehändler und D2C-Brands zwischen 1 – 30 Mio. EUR Jahresumsatz - Brands, die 10.000 EUR und mehr monatlichen AdSpend bei Meta haben und unabhängiger von Meta sein wollen

In this episode of the Proud to Be an MSP Podcast miniseries, host Amy Lyons, MBA, CPCS, CPMSM, FMSP, is joined by guests Amy Madden, CPCS, CPMSM; Teresa Pequeno, CPES; and Autumn Trimm, CPCS, who share their unique and unexpected journeys into MSP roles, highlighting that there is no single path into the field. The conversation explores how each guest first entered the profession, what they initially thought the role would involve compared to the reality, and the skills and experiences that helped them succeed.The guests reflect on early career moments that revealed the true importance and impact of MSP work, the rewarding aspects of supporting providers and ensuring patient safety, and how exposure through mentorship, conferences, and hands-on experience helped them understand the breadth of the profession.www.namss.org | www.namssgateway.org | https://www.namssgateway.org/Article/proud-to-be-an-msp-miniseries-episode-1

Shoot us a Text.Episode #1355: Today we're talking about dealers feeling cautiously optimistic despite economic pressure, Volvo dodging a major U.S. regulatory headache tied to its China ownership, and OpenAI quietly building what could become a serious challenger to Google's ad business through conversational AI.Show Notes with links:Dealer optimism is creeping back up according to Cox Automotive's Q2 Dealer Sentiment Index, especially around used cars. But underneath the positivity? Plenty of concern around the economy, politics, and affordability.Dealers rated current market conditions at a “slightly favorable” 53, with optimism for the next three months jumping to 57.Customer traffic showed a meaningful rebound, climbing from a weak 34 in Q1 to 43 in Q2. Still not back to 2025 levels, but enough movement to suggest shoppers are slowly re-entering the market.Dealers gave the used car market a 62 rating — the strongest since 2022 — with several stores reporting record grosses and fast-moving pre-owned inventory.The biggest drag on business? The economy. 54% of dealers said economic conditions are holding them back, while 43% pointed to the political climate.One Toyota dealer summed it up perfectly: “Still a high demand, but economic uncertainty is making people wary.”Volvo shares jumped after the automaker secured approval to continue importing and selling vehicles in the U.S., easing fears that its Chinese ownership ties could create a major roadblock for future business stateside.Volvo stock climbed nearly 7% after the company announced it received “specific authorization” from U.S. regulators tied to China-connected vehicle restrictions, set to begin in model year 2027.The concern stemmed from Volvo's majority owner, Geely, which controls nearly 79% of the company and had investors worried about future bans under new national security rules.Instead of restrictions, Volvo says talks with U.S. officials around governance, technology, and data security led to an approval with no added conditions — something analysts say was better than expected.Volvo continues investing heavily in the U.S., including plans to build two additional models at its South Carolina plant by 2030.OpenAI's early advertising experiments are revealing something marketers are paying close attention to: ChatGPT can create buying intent during a conversation, not just respond to it. That could fundamentally change how digital ads work.Unlike Google Search ads built around keywords, ChatGPT ads are triggered by “conversational intent” — meaning the AI can infer what users may want even if they never search for it directly.Similarweb found that 46% of users who eventually saw an ad started the conversation with zero commercial intent. The chat itself gradually created the opportunity.Ads appear much later in conversations — sometimes 30 to 50 exchanges deep — making them feel more like recommendations than interruptions.OpenAI currently shows just one ad at a time inside chats, creating premium inventory that analysts estimate could command CPMs around $60 and CPCs near $12.Similarweb's Heral Amir: “OpenAI has a chance to take advertising to a very good place from user experience, but they can also mess it up completely.”Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast  as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.Get the Daily Push Back email at https://www.asotu.com/JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

I've been really excited for this conversation because the pharmaceutical space online is one of the most competitive and fast-moving sectors right now.In this episode, I sit down with Matt Pike, founder of Fly High Media, to unpack what it really takes to win in search for online pharmacies - especially in the booming weight loss medication space.What You'll Discover- Why Online Pharmacies Are Exploding: How services like Mounjaro, Wegovy and consultations have transformed traditional pharmacies into scalable online businesses.- The Harsh Realities of Visibility: High PPC costs, strict compliance rules, the importance of trust signals, and why you need serious budget and patience to succeed.- The Full-Funnel Strategy That Works: Using PPC for quick acquisition, SEO and content for long-term foundations, digital PR for authority, and retention/advocacy to maximise lifetime value.In an industry full of red tape and fierce competition, the pharmacies winning aren't just spending more - they're thinking smarter about compliance-friendly content, building real trust, and focusing relentlessly on keeping customers coming back.If you're in pharma, health, or any regulated sector, or you're simply curious about what it takes to compete when the stakes (and CPCs) are high, this episode is packed with practical insight.Marketing vs The World is brought to you by Monday Clicks, the Content First SEO and GEO agency. We help ecommerce brands grow through smarter SEO, content, and AI-driven search. Connect with us on LinkedIn or, if you'd like to chat about how we can help you, get in touch.Marketing Vs The World is produced by Urban Podcasts.

Indiana was the first state to sign, pass, and enforce an abortion ban after the Dobbs v. Jackson Women's Health Organization Supreme Court decision, which went into effect in 2023 (Missouri saw immediate enforcement via a trigger ban). Now, almost everyone must leave the state to access an abortion. Forest Beely, Program Director for All Options, which runs Indiana's singular abortion fund, sits down to talk with us about Indiana's current sexual and reproductive health and rights landscape.Reproductive healthcare and abortion in Indiana face an uphill battle. Title X clinics in the state of Indiana face increased limitations on what information they can provide, but they are there to see patients, nonetheless. The state has a Planned Parenthood affiliate, but two centers in Indianapolis are currently closing due to federal Medicaid cuts. Crisis pregnancy centers, (CPCs) or fake clinics, are extremely common in Indiana and across the U.S. Ultrasounds are performed by non-medical personnel, they are not bound by HIPPA, and abortion is often not offered as an option for care. Abortion funds need your support to continue providing on-the-ground services and resources to those seeking an abortion and to steer clear of harmful CPCs. For more information, check out: https://www.cbc.ca/listen/cbc-podcasts/2058-two-blocks-from-the-white-houseSupport the showFollow Us on Social: Twitter: @rePROsFightBack Instagram: @reprosfbFacebook: rePROs Fight Back Bluesky: @reprosfightback.bsky.socialBuy rePROs Merch: Bonfire store Email us: jennie@reprosfightback.comRate and Review on Apple PodcastThanks for listening & keep fighting back!

hearing against the FACE (Freedom of Access to Clinic Entrances) Act convened by anti-abortion extremists on the House Judiciary Committee! If you could stomach the question, “What's your favorite type of abortion?” WE TOOK A ZOFRAN AND BARRELLED THROUGH IT FOR YOU! PLUS, Tennessee's Attorney General just CANCELED a Very Very Important lawsuit challenging Tennessee's near-total abortion ban that literally everyone and their mother has been waiting for. Meanwhile, scientists have made sure a male birth control with ZERO side effects exists, AND it may reverse aging, AND other cool perks! Take that, ladies! We hate it here. GUEST ROLL CALL:   Lupe M. Rodríguez, Executive Director of the National Latina Institute for Reproductive Justice, is here! Lupe drops her knowledge and expertise on the intersectionality of immigrant and reproductive justice, combatting stigmas against immigrants, changing hearts and minds, AND gifts us some marching orders on multiple ways YOU can help during this devastating ICE occupation.   PLUSSSSS! Comedian Max Higgins drops by to deliver the hehes and hahas we so desperately need! Tune in and hear all about his coming out story, using jokes and comedy as medicine, his special “The Underdog,” AND find out just how much he loves Phish!   Times are heavy, but knowledge is power, y'all. We gotchu.  OPERATION SAVE ABORTION: You can still join the 10,000+ womb warriors fighting the patriarchy by clicking HERE for past Operation Save Abortion trainings, your toolkit, marching orders, and more.   HOSTS: Lizz Winstead IG: @LizzWinstead Bluesky: @LizzWinstead.bsky.social Moji Alawode-El IG: @Mojilocks Bluesky: @Mojilocks.bsky.social   SPECIAL GUESTS: Lupe M. Rodríguez IG: @LupeMRodriguez @LatinaInstitute Max Higgins IG: @Max_HeadGear   GUEST LINKS: The Latina Institute Website ACTION: Adopt A Day Labor Corner Max Higgins' Website Max Higgins' Linktree WATCH: Max Higgins' Burlington Half Comedy Special   NEWS DUMP: Tennessee's Abortion Ban Won't Go On Trial as Attorney General Taps New Law After Abortion Ruling, Powell City Councilman Calls for ‘Hanging Bad Judges' Scientists May Have Finally Created a Male Birth Control Pill—So Far, It Shows Very Few Side Effects From Tool to Weapon: The Face Act and the Dangers of Federalizing Criminal Law Three Years Post-Dobbs, Abortion Providers Experience High Levels of Violence & Disruption   EPISODE LINKS: ADOPT-A-CLINIC: Jane's Due Process 5/9 Jane's Due Process Bundles of Care Event Volunteer RSVP 6 DEGREES: Ruby Bridges Has a TikTok SUBSTACK: Abortion Access Front Operation Save Abortion Expose Fake Clinics BUY AAF MERCH! EMAIL your abobo questions to The Feminist Buzzkills AAF's Abortion-Themed Rage Playlist   FOLLOW US: Listen to us ~ FBK Podcast Instagram ~ @AbortionFront Bluesky ~ @AbortionFront TikTok ~ @AbortionFront Facebook ~ @AbortionFront YouTube ~ @AbortionAccessFront   TALK TO THE CHARLEY BOT FOR ABOBO OPTIONS & RESOURCES HERE! PATREON HERE! Support our work, get exclusive merch and more!  DONATE TO AAF HERE! ACTIVIST CALENDAR HERE! VOLUNTEER WITH US HERE! ADOPT-A-CLINIC HERE! GET ABOBO PILLS FROM PLAN C PILLS HERE!   When BS is poppin', we pop off! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Amazon's ad platform has fundamentally changed. The old playbook of raising bids, increasing budgets, and winning more impressions is now actively working against you. CPCs are up 48% cumulatively since 2019. The algorithm no longer simply rewards the highest bidder. And more budget doesn't scale what's working. It gives Amazon permission to find traffic that doesn't convert.In this episode, I break down what the algorithm actually rewards in 2026 and why a 15% converter beats a 2x bid every time. I walk through the 3-week budget trap where week one looks promising, week two softens, and week three falls apart as Amazon floods you with low-intent traffic. I cover the reset mistake that sends your campaign back to Day 1, and why ACoS is the wrong metric to watch when TACoS tells you what's actually happening with your business.I also lay out the full diagnostic sequence you should follow in order before touching your budget. Start with creative and listing problems. Then bids. Then TACoS. Only then do you consider raising budget. Most sellers do this backwards and wonder why scaling makes things worse.If you're spending more on Amazon ads and getting worse results, it's not a budget problem. It's a conversion problem. Stop outspending. Start out-converting.#AmazonPPC #AmazonAds #AmazonAdvertising #AmazonFBA #AmazonSeller #PPCStrategy #ACoS #TACoS #AmazonAlgorithm #PPCOptimization #AmazonCPC #EcommerceStrategy #AmazonFBATips #AdSpend #AmazonBids

TW: Topics of SA and r*pe between the timestamps of 14:26-23:00.   Abobolandia is a dumpster fire of sexpest-maxxing this week and Lizz and Moji are diving into it all for you. Plus…. Word on the street is the newly-released abortion DOJ “investigation” mentions AAF – god forbid a girl has hobbies. Plus Unpacking Swalwell is and the CNN R*pe Academy story. This episode is bound to piss you off, so buckle up and raise some rage and awareness with your Feminist Buzzkills.   GUEST ROLL CALL: ALL RISE… CHRISSA SPARKLES IS HERE!!! The comedian and musical artist is bringing the laughs and all the tea on becoming an accidental political POP STAR, being first-gen Filipino, resisting the system, cultural appropriation-maxxing, unapologetically finding her voice, and her show “Delulu!” We are obsessed.    PLUS! Dr. April Lockley, Medical Director of the Miscarriage and Abortion Hotline, talks about all of the ways the hotline supports people who may have questions when self-managing their abortions and miscarriages, free from judgment. We get into how to use the M+A Hotline alongside other great resources to avoid criminalization, the siloing of abortion care from healthcare, and envisioning the world we want to see for abortion and miscarriage care. We love M+A and you need to know about them!   Times are heavy, but knowledge is power, y'all. We gotchu.    OPERATION SAVE ABORTION: You can still join the 10,000+ womb warriors fighting the patriarchy by clicking HERE for past Operation Save Abortion trainings, your toolkit, marching orders, and more.   HOSTS: Lizz Winstead IG: @LizzWinstead Bluesky: @LizzWinstead.bsky.social Moji Alawode-El IG: @Mojilocks Bluesky: @Mojilocks.bsky.social   SPECIAL GUESTS: Dr. April Lockley IG: @MA_Hotline / @AprilMarie84 Bluesky: @mahotline.bsky.social Chrissa Sparkles IG/Youtube: @ChrissaSparkles   GUEST LINKS: CALL OR TEXT M+A HOTLINE: 833-246-2632 Miscarriage and Abortion Hotline Website  DONATE: M+A Hotline Plan C PIlls Reprocare Exhale Pro-Voice Repro Legal Helpline Chrissa Sparkles Website Chrissa Sparkles Linktree Fuck ICE Song   NEWS DUMP: Justice Department Reveals the Biden Administration's Weaponization of Federal Law Against Pro-Life Americans Separating Fact From Fiction in FACE Act Enforcement Bill Creating $1M Penalty for Abortion Providers Passes Tennessee Senate CNN Exposes “Rape Academy” Eric Swalwell's Exit Helps Democrats in California Governor's Race Abortion Pills, the Budget, and RFK Jr.   EPISODE LINKS: ADOPT-A-CLINIC: BEA at Peace Abortion Doulas 6 DEGREES: ChatGPT's ‘Adult Model' Being Shelved Reveals a Much Bigger AI Problem Operation Save Abortion SUBSTACK: Abortion Access Front Expose Fake Clinics BUY AAF MERCH! EMAIL your abobo questions to The Feminist Buzzkills AAF's Abortion-Themed Rage Playlist   FOLLOW US: Listen to us ~ FBK Podcast Instagram ~ @AbortionFront Bluesky ~ @AbortionFront TikTok ~ @AbortionFront Facebook ~ @AbortionFront YouTube ~ @AbortionAccessFront TALK TO THE CHARLEY BOT FOR ABOBO OPTIONS & RESOURCES HERE! PATREON HERE! Support our work, get exclusive merch and more!  DONATE TO AAF HERE! ACTIVIST CALENDAR HERE! VOLUNTEER WITH US HERE! ADOPT-A-CLINIC HERE! GET ABOBO PILLS FROM PLAN C PILLS HERE! When BS is poppin', we pop off! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It's another edition of “What the actual fuck is going on?” LFG.   Our intrepid Feminist Buzzkills Lizz and Moji are back and bringing good news from Middle Earth — you know, Illinois and Wisconsin. They also go deep laying out how this week's attack on birth control, abortion, military rights, and voting rights are the latest ingredients in the larger toxic stew of oppression being cooked up by our enemies for 2027. COOL.   GUEST ROLL CALL: WE HAVE 2026 OSCAR NOMINEES IN THE HOUSE! From the documentary short “The Devil Is Busy,” Feminist Center For Reproductive Liberation Executive Director Kwajelyn Jackson and Head of Security Tracii Wesley talk about the film, and navigating all the challenges providing abortion care under a six week ban in Georgia. It's a lot, y'all, but they're dropping the knowledge you didn't know you needed.   PLUS! Author Kate Schatz is talking about being a teen feminist in the ‘90s, and how her own mom's experiences inspired her new book, “Where the Girls Were.” It's a heartbreaking and empowering story of unintended pregnancy, maternity homes, and resilience set in the late 1960s. You'll laugh, you'll cry, you'll immediately buy her book from an independent bookstore. It's the only way.    Times are heavy, but knowledge is power, y'all. We gotchu.    OPERATION SAVE ABORTION: You can still join the 10,000+ womb warriors fighting the patriarchy by clicking HERE for past Operation Save Abortion trainings, your toolkit, marching orders, and more.   HOSTS: Lizz Winstead IG: @LizzWinstead Bluesky: @LizzWinstead.bsky.social Moji Alawode-El IG: @Mojilocks Bluesky: @Mojilocks.bsky.social   SPECIAL GUESTS: Kwajelyn Jackson IG: @FeministCenter / @SuperKwa Bluesky: @superkwa.bsky.social  Tracii Wesley IG: @Tracy.wesley10 Kate Schatz IG: @K8shots   GUEST LINKS: WATCH: The Devil is Busy The Feminist Center for Reproductive Liberation Website  4/15: Volunteer Training at The Feminist Center  DONATE: The Feminist Center READ: Where the Girls Were Writing Wednesdays With Kate Schatz Link Kate Schatz Website SUBSCRIBE: Kate Schatz Substack  Kate Schatz Linktree   NEWS DUMP: Trump Considers Blocking Abortion Access for Unaccompanied Immigrant Minors in Federal Custody (Again) Liberal Chris Taylor Wins Election to Wisconsin Supreme Court New Illinois Abortion Access Bill Trump Admin Moves Title X Family Planning Program Away From Contraception, Toward Conception The US Right Has a Grand Plan to Remove the Vote From Women Women in the Military Put Their Lives on the Line. The Trump Administration Is Stripping Their Rights   EPISODE LINKS: Watch: Freaks (1932) 6 DEGREES: Even When Arsenio Hall's Show Was a Hit, ‘Everyone Wanted It to Be Something Else' Operation Save Abortion Expose Fake Clinics BUY AAF MERCH! EMAIL your abobo questions to The Feminist Buzzkills AAF's Abortion-Themed Rage Playlist   FOLLOW US: Listen to us ~ FBK Podcast Instagram ~ @AbortionFront Bluesky ~ @AbortionFront TikTok ~ @AbortionFront Facebook ~ @AbortionFront YouTube ~ @AbortionAccessFront TALK TO THE CHARLEY BOT FOR ABOBO OPTIONS & RESOURCES HERE! PATREON HERE! Support our work, get exclusive merch and more!  DONATE TO AAF HERE! ACTIVIST CALENDAR HERE! VOLUNTEER WITH US HERE! ADOPT-A-CLINIC HERE! GET ABOBO PILLS FROM PLAN C PILLS HERE! When BS is poppin', we pop off! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Maddie Lightening shares candid stories about common pitfalls in paid media management, the importance of leveraging AI wisely, and how to approach mistakes with a growth mindset. Discover practical advice on account structuring, controlling CPCs, and embracing experimentation to stay ahead in the fast-paced world of PPC.Main Topics Covered:The significance of proper account currency configuration and how currency conversion errors can impact reportingThe risks and lessons learned from outdated account structures, especially in Google AdsHow to implement CPC caps within bid strategies to regain control without performance lossThe importance of not just adopting AI but using it strategically and with purposeThe value of a "FAFO" mindset—try, fail, learn, and move forward in paid mediaTips for managing mistakes seamlessly, including transparency with clients and teamKey insights into seasonality and account adjustments during peak periodsCreative ways to break the rules with AI, like running targeted campaigns with unique placementsThe role of curiosity in PPC success — always testing and asking "what if?"Timestamps:00:00 - Introducing Maddie Lightening and her PPC background00:52 - Maddie's journey to Head of Paid Media at Hallam02:17 - Maddie's fun fact: from banana bread to F1 autographing03:40 - Navigating industry interests outside PPC04:36 - Common mistake: Currency conversion errors and reporting impact06:12 - Lessons from account structure mistakes inherited from other agencies07:52 - Handling performance drops without panic09:23 - When to restructure campaigns and assessing seasonal impacts11:23 - What could have been done differently during account restructuring12:44 - Client reactions to structural changes: fear vs. frustration14:23 - Managing CPC increases and external factors influencing CPCs18:38 - Implementing CPC caps in bid strategies for better control21:12 - Breaking rules: Running targeted campaigns with AI and Google restrictions22:30 - Advice for professionals discovering account mistakes23:35 - The importance of accountability and giving yourself grace25:22 - Maddie's PPC value: FAFO — fuck around and find out26:26 - Curiosity and testing as fundamental PPC skills27:32 - Overcoming fear of AI bans in agencies28:41 - Integrating AI into routine work—don't ban it, use it effectively30:07 - Avoiding common AI pitfalls: Providing enough context and data32:02 - The dangers of complete AI bans and staying adaptable33:55 - Future-proofing PPC strategies with AI and technology understanding36:39 - Maddie's fun movie title: “Rush” – PPC's fast-paced nature38:16 - Connect with Maddie on LinkedIn for more insightsResources & Links:⁠⁠⁠LinkedIn - Maddie Lightening⁠⁠⁠⁠PPC Live Event Schedule⁠Join us on ⁠⁠⁠⁠Slack⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠

The Feminist Buzzkills are doing what they do best… raging against whatever patriarchal BS the misogynistic minions spewed out this week! If we have to know about it, so do you! The Sunshine State is doing the most to go full-on FORCED C-Section State, and we're spilling the latest updates about the Georgia woman charged with MURDER for allegedly trying to self-manage her abortion, and are Viola Davis and James Patterson the pro-abobo duo we've been yearning for?!    GUEST ROLL CALL: One of our favorite males and rockstars, Jason Narducy, joins us! Y'all have already heard all of our stories from the road, and now you'll hear from the man himself! The musician and author yaps with us about his incredible career playing with some amazing musicians, Pizzagate (yeah, you heard that right), and why his R.E.M. songbook project with Michael Shannon went all in for abortion rights!   Times are heavy, but knowledge is power, y'all. We gotchu.    OPERATION SAVE ABORTION: You can still join the 10,000+ womb warriors fighting the patriarchy by clicking HERE for past Operation Save Abortion trainings, your toolkit, marching orders, and more.   HOSTS: Lizz Winstead IG: @LizzWinstead Bluesky: @LizzWinstead.bsky.social Moji Alawode-El IG: @Mojilocks Bluesky: @Mojilocks.bsky.social   SPECIAL GUEST: Jason Narducy IG: @JasonNarducy Bluesky: @JasonNarducy.bsky.social   GUEST LINKS: Michael Shannon & Jason Narducy Fall Tour Dates Jason Narducy Solo Spring & Summer Tour Dates BUY JASON'S BOOK! Split Single Linktree Verboten Linktree   NEWS DUMP: Georgia Judge Denounces Murder Charge in Abortion Case as ‘Extremely Problematic' They Didn't Want to Have C-Sections. A Judge Would Decide How They Gave Birth. 29 States With Laws That Allow Hospitals to Ignore Pregnant Patients' Advance Directives Iowa Has Only 3 OBGYNs for Every 10,000 Women Viola Davis Teams up With Bestselling Author to Tackle America's Abortion Debate in Powerful New Novel Birth Control Skepticism, Teen Fertility Take Center Stage at Trump's Women's Health Summit Federal Funding for People in Poverty Heading to Anti-Abortion Centers Instead Taxpayer Dollars Flood Pregnancy Centers. Oversight Hasn't Followed.   EPISODE LINKS: ADOPT-A-CLINIC: Care for All Community Clinic Patreon Birthday Shout Out: Pandia Health Website 6 DEGREES:  “Project Hail Mary” Is Movie Medicine  Operation Save Abortion Expose Fake Clinics BUY AAF MERCH! EMAIL your abobo questions to The Feminist Buzzkills AAF's Abortion-Themed Rage Playlist   FOLLOW US: Listen to us ~ FBK Podcast  Instagram ~ @AbortionFront Bluesky ~ @AbortionFront TikTok ~ @AbortionFront Facebook ~ @AbortionFront YouTube ~ @AbortionAccessFront   TALK TO THE CHARLEY BOT FOR ABOBO OPTIONS & RESOURCES HERE! PATREON HERE! Support our work, get exclusive merch and more!  DONATE TO AAF HERE! ACTIVIST CALENDAR HERE! VOLUNTEER WITH US HERE! ADOPT-A-CLINIC HERE! GET ABOBO PILLS FROM PLAN C PILLS HERE! When BS is poppin', we pop off! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Tomorrow's MSP Podcast, host Amy Lyons, MHA, CPCS, CPMSM, is joined by NAMSS AI Task Force members Susan Dubois, Chair, CPCS, CPMSM; Daniel Santos, CPCS, CPMSM; and Geneva Million, CPCS, CPMSM, for an insightful conversation on the growing role of artificial intelligence in the MSP profession. Our guests discuss how member feedback is shaping the task force's priorities, practical and responsible ways MSPs can begin using AI in their daily work, and the critical skills needed to succeed in an evolving, AI-integrated landscape. The group also shares a preview of upcoming NAMSS resources designed to support ethical, responsible AI adoption, and highlights the important role MSPs play in guiding how AI is implemented across the healthcare industry.www.namss.org | www.namssgateway.org

TW: there is a story about sexual assault of minors around the time stamp 14:10-21.    Our Feminist Buzzkill Lizz is solo this week, serving you a pod full of horror — but with that super sweet pro-abortion cherry on top! She brings you up to speed on the latest WTAF reports of the government rounding up pregnant migrant teens and shipping them to a Texas prison known for not providing adequate healthcare. Yes, you read that right. Add in increased cases of pregnancy criminalization and the Right's continued crusade against abortion pills out of Kentucky and Louisiana, and we're ready to just nope right the fuck off this planet.   GUEST ROLL CALL:   Becca Rea-Tucker, The Sweet Feminist, is here to chat about her new book, The Abortion Companion handbook and allllll things abortion! Pro-abortion cakes AND supporting abortion seekers? WHAT MORE COULD YOU ASK FOR?!   Times are heavy, but knowledge is power, y'all. We gotchu.    OPERATION SAVE ABORTION: You can still join the 10,000+ womb warriors fighting the patriarchy by clicking HERE to for past Operation Save Abortion trainings, your toolkit, marching orders, and more.   HOSTS: Lizz Winstead IG: @LizzWinstead Bluesky: @LizzWinstead.bsky.social Moji Alawode-El IG: @Mojilocks Bluesky: @Mojilocks.bsky.social SPECIAL GUESTS: Becca Rea-Tucker IG: @TheSweetFeminist Bluesky: @TheSweetFeminist.bsky.social   GUEST LINKS: BUY: Becca's handbook, “The Abortion Companion” The Abortion Companion Book Swap The Sweet Feminist Website Becca's Linktree BUY: Becca's Baking Book  SIGN UP: Becca's Substack AVOW Texas Expose Fake Clinics   NEWS DUMP: KY Couple Arrested, Charged With Reckless Homicide After Reporting Miscarriage Abortion Pills Would Be Classified as Controlled Substances Under New Bill Republican US Senators File Amicus Brief to Eliminate the Mailing of Chemical Abortion Drugs, Including Mifepristone Judge Rejects Anti-Abortion Center's Lawsuit Against Top Massachusetts Officials Trump Administration Is Sending Pregnant Migrant Girls to South Texas Shelter Flagged as Medically Inadequate AAF Breakdown on Pregnant Incarceration  AAF RESOURCE: Hypocrites Unmasked   EPISODE LINKS: BUY: Michael Shannon / Jason Narducy & Friends Lifes Poster TICKETS: Michael Shannon & Jason Narducy Tour ADOPT-A-CLINIC: Emma Goldman Clinic in Iowa City, IA  Operation Save Abortion Expose Fake Clinics BUY AAF MERCH! EMAIL your abobo questions to The Feminist Buzzkills AAF's Abortion-Themed Rage Playlist   FOLLOW US: Listen to us ~ FBK Podcast  Instagram ~ @AbortionFront Bluesky ~ @AbortionFront TikTok ~ @AbortionFront Facebook ~ @AbortionFront YouTube ~ @AbortionAccessFront   TALK TO THE CHARLEY BOT FOR ABOBO OPTIONS & RESOURCES HERE! PATREON HERE! Support our work, get exclusive merch and more!  DONATE TO AAF HERE! ACTIVIST CALENDAR HERE! VOLUNTEER WITH US HERE! ADOPT-A-CLINIC HERE! GET ABOBO PILLS FROM PLAN C PILLS HERE! When BS is poppin', we pop off! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Host Adrienne Wilkerson welcomes John Sanders of RevKey Digital to discuss how AI is changing Google paid ads, especially for mental health practices. John shares his background managing Google Ads since 2015, how his wife's testing psychology practice led him into the mental health niche, and how he founded Rev Key in 2018, now supporting mostly mental health clients with a team of nine account managers. They explain the shift from keyword-based exact match search campaigns to intent-driven targeting, noting that search campaign cost-per-click has often doubled in the last 18 months, making traditional search less viable. John describes using performance max more frequently due to lower CPCs and broader top-of-funnel reach, while emphasizing the need for tight guardrails to prevent low-converting placements like display and to stop auto-generated assets such as poor AI-created videos. The conversation covers why agencies should avoid letting AI write ad copy in regulated mental health contexts, predictions that ads will eventually appear alongside Gemini and within AI search experiences due to Google's ad-driven revenue model, and the current AI market dynamics with ChatGPT holding major share. John also offers advice for choosing an agency: clients should own their Google Ads account and expect clear, monthly communication beyond reports to connect ad performance to real business outcomes.

► Work With The Ecommerce Alley TeamIn this episode, Josh and Dylan break down the 5 most common ad creative mistakes that quietly kill performance - even when CPCs look great and engagement is high.You'll learn why “interesting” ads often don't convert, how Meta actually decides what to spend on, and the simple frameworks we use to turn spend into sales - not just clicks.If you're running Meta ads and feel like something is off - but you can't quite pinpoint it - this episode will give you clarity.Listen through, spot the mistake you're making, and fix it before your next launch.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

Rima Mattok is the Director of Demand Generation at Taboola, where she leads the global acquisition and engagement strategy of Realize, a performance advertising platform focused on driving measurable results for brands. With a background in user engagement, Rima brings a deep understanding of audience behavior and conversion optimization—experience that shapes her approach to helping marketers scale efficiently across channels. In This Conversation We Discuss: [00:00] Intro[01:09] Getting to know the new product, Realize [02:33] Facing rising ad costs across platforms[04:22] Launching before peak season to save costs[07:10] Questioning the myth that more budget wins[09:31] Challenging the idea that AI replaces strategy[11:30] Callouts[11:40] Unlocking incremental growth on the open web[14:16] Testing new channels with wise budgets[15:17] Running quarterly moonshot experimentsResources:Subscribe to Honest Ecommerce on YoutubePerformance beyond search and social taboola.com/The performance built for advertisers realize.com/Follow Rima Sherman Mattok linkedin.com/in/rima-sherman-mattok-93282739/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

During the season of giving, guest host Teresa Saulnier, CPCS, CPMSM, is joined by Lisa Goodwin, MBA, CPCS, CPMSM; and Javay Walton for an inspiring conversation on volunteerism in healthcare and the broader community. Together, they share personal experiences and practical insights on how medical services professionals can give back — whether through small, meaningful acts or deeper, ongoing volunteer involvement that strengthens both communities and the profession.www.namss.org | www.namssgateway.org

Send us a textWant a marketing plan that survives platform changes, rising CPCs, and slow seasons? We sit down with CMO Matt Tyner to unpack a practical playbook for home service companies that blends brand building with capacity-aware demand generation. From HVAC to roofing, Matt's path reveals why the cheapest leads come from strong brands, how consistent execution compounds, and where most contractors accidentally sabotage their results.We get tactical fast: schedule blocking that protects strategy time, capacity boards that guide spend, and a weekly reporting rhythm that replaces guesswork with clarity. Matt outlines the metrics he tracks—booking rate, set rate, close rate, average ticket, reviews, NPS, and referrals—and explains how a dedicated follow-up team added millions in closed revenue without turning up the pressure. You'll hear why education-first newsletters outperform coupon blasts, what a thoughtful 120-day estimate cadence looks like, and how to keep tone aligned with your sales DNA.If you run multi-location brands, you'll appreciate Matt's deep dive on localization. Creative must reflect the market; what works in the Midwest can ring false in Florida. We talk about filming smarter, tightening shots, and adapting social and media mixes to demographics and seasonality. And when it comes to channel strategy, Matt makes the case for diversification: balance SEO, LSA, PPC, direct mail, OTT/CTV, OOH, referrals, and community partnerships so no single platform can derail your pipeline.The throughline is simple and demanding: consistency is the real silver bullet. Stick with partners long enough to learn, keep budgets steady enough to measure, and show up for your community so trust precedes every search. If you're ready to get brand-forward, tighten your follow-up, and lead with empathy while you scale, this conversation will give you concrete steps to start today.If this resonated, subscribe, leave a review, and share it with a contractor friend who needs a steadier plan. What will you commit to doing consistently over the next quarter?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

What will 2026 look like for eCommerce founders, investors, and operators? In this episode, I sit down with Bill D'Alessandro for our annual predictions, breaking down what we believe is coming next across AI, advertising, inflation, M&A, Bitcoin, and brand survival. Listen in as we debate everything from AI-powered ad automation and rising CPCs to whether small lifestyle brands are headed for extinction. We also cover where the next real opportunities may lie, how founders should position themselves for volatility, and which long-term bets still make sense heading into 2026. You can find show notes and more information by clicking here: https://bit.ly/4oI6EJE Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

In this post-mortem episode, hosts Mike Ryan and Chris dive deep into the data behind the last peak season to reveal the true cost of Black Friday. They confirm what many performance marketers feared: the event is a "promotional bloodbath where margins are lost".The numbers are shocking: Google Ads spend was up over 31% year-over-year, but revenue only grew 15%, resulting in a massive 12% drop in Return on Ad Spend (ROAS). But the real trouble is profitability. Mike reveals an exclusive chart showing how the average gross profit margin dropped by 9 percentage points in the final week of November.What else is covered in this data-driven post-mortem:The Dilution of Demand: Why Black Friday search volume has been on a secular decline since peaking in 2018, and why the "doorbuster" concept is dead.The Hourly Opportunity: A never-before-seen hourly analysis that pinpoints the exact time when Cost Per Order (CPO) cools down and conversion rates peak, revealing the best time to run your budget.Competitor Strategy: A look at how Amazon is continuously ramping up spend, while the competition from Teemu drastically fell off on Black Friday itself.The Final Warning: Why the relentless increase in CPCs is the single biggest threat to the middle-of-the-pack online retailer.About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

Send us a textIn this episode, Jeremy breaks down one of the most overlooked—but most profitable—windows in the entire sports marketing calendar: Q5, the five-to-seven-day stretch between Christmas and New Year's. While big advertisers shut down campaigns and CPMs plummet, fans are at home scrolling with gift cards, holiday cash, and a “treat yourself” mindset. Jeremy explains why Q5 consistently delivers cheaper traffic, higher conversions, and a massive edge for teams who prepare simple, compelling offers. You'll walk away with tactical ideas, best practices, and pitfalls to avoid so you can win that week without increasing your budget.Key Topics CoveredWhat Q5 is and why marketers consider it the “hidden fifth quarter.”Why ad costs drop 20–50% and how sports teams can capitalizeThe psychological mindset of fans between Christmas and New Year'sThe four big benefits of Q5: cheaper ads, impulse buying, treat-yourself energy, and better-performing creativeTactical promos perfect for Q5: mystery packs, January/February packs, flash offers, family-focused bundlesWhy storytelling ads and light content crush during this windowWhat NOT to do during Q5 (complicated offers, pausing spend, ignoring warm audiences)How Q5 builds momentum for January–March ticket salesSuggested Timestamps00:00 — What is Q5 and why sports teams ignore it 01:06 — Why advertisers disappear (and why that's good for you) 03:33 — Cheaper CPMs, CPCs, and conversions: the Q5 advantage 05:55 — The “treat yourself” mindset and holiday buyer psychology 08:15 — Q5 offer ideas: mystery packs, winter ticket packs, flash promos 10:27 — Using content to cheaply warm audiences 11:38 — Q5 cautions and best practices 12:49 — Final thoughts + why Q5 is the easiest win of the yearCall to ActionGot a Q5 idea you want to pressure test? Want help shaping an offer, promotion, or ad angle for that week? Send Jeremy a message or schedule a quick 10–20 minute call to brainstorm your Q5 plan and set up your January–March sales for a major lift.Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

EPISODE TW: Physical assault.  Satan's misogynistic minions were hard at work this week… but so were we! The Supreme Court heard not one, but TWO abobo-related cases this week: First Choice Women's Resource Centers v. Platkin AND a case involving a violent clinic harasser we personally know all too well. SCOTUS is playing with the safety of pregnant people, the future of clinic protections, and the legality of deception as a political strategy. Did you think we'd let you drown in legalese all on your lonesome? HELL NO! Moji is flying solo this week on the pod, but she brought in the big guns to break down in normal peoplespeak WTF what went down this week. GUEST ROLL CALL! Dr. Michele Goodwin is BACK! The constitutional law scholar, award-winning author, AAF board member, and the sharpest legal badass we know is here to help us understand exactly what these cases mean and what the court is signaling about the future of abortion access. PLUS, welcome back Kristin Hady! AAF's very own Programs Director, extremist whisperer, and longtime Ohio-based clinic defender. Kristin has firsthand experience with the clinic harasshole whose case is now in front of the justices. She shares her personal story of how truly VIOLENT and dangerous this man is, and how his behavior connects to the larger ecosystem of anti-abortion extremism. This is a goodie you don't want to miss! Times are heavy, but knowledge is power, y'all. We gotchu.  OPERATION SAVE ABORTION: Check out our NEW Operation Save Abortion workshop, recorded a live from Netroots Nation 2025 that'll train you in coming for anti-abobo lawmakers, spotting and fighting against fake clinics, AND gears you up on how to help someone in a banned state access abortion. You can still join the 10,000+ womb warriors fighting the patriarchy by listening to past Operation Save Abortion trainings by clicking HERE for episodes, your toolkit, marching orders, and more. HOSTS:Lizz Winstead @LizzWinsteadMoji Alawode-El @MojiLocks SPECIAL GUESTS: Kristin Hady IG: @aggiefund and @tac_escortsDr. Michele Goodwin IG: @Michelebgoodwin Bluesky: @Michelebgoodwin.bsky.social GUEST LINKS: VOLUNTEER: Abortion Access FrontGreenville Women's Clinic The Agnes Reynolds Jackson Fund (Aggie Fund) Toledo Abortion Center Escorts Dr. Michele Goodwin WebsiteREAD: Dr. Goodwin's Book “Policing The Womb” EPISODE LINKS:SCOTUS CASE 12/2: Court to Hear Arguments on Faith-Based Pregnancy Centers' Challenge to State SubpoenaSCOTUS CASE 12/3: Olivier v. City of Brandon, MississippiSupreme Court Seems Open to Letting Street Preacher's Lawsuit Be HeardConfrontation Outside Greenville Abortion Clinic Posted to TikTokVIDEO: (TW: violence) Attack Outside of Clinic in Greenville, SC VIDEO: (TW: violence) Gabe Olivier Violent Attack ADOPT-A-CLINIC: Pro-Choice Milwaukee Clinic Escorts EMAIL your abobo questions to The Feminist BuzzkillsAAF's Abortion-Themed Rage Playlist FOLLOW US:Listen to us ~ FBK PodcastInstagram ~ @AbortionFrontTwitter ~ @AbortionFrontTikTok ~ @AbortionFrontFacebook ~ @AbortionFrontYouTube ~ @AbortionAccessFront TALK TO THE CHARLEY BOT FOR ABOBO OPTIONS & RESOURCES HERE!PATREON HERE! Support our work, get exclusive merch and more! DONATE TO AAF HERE!ACTIVIST CALENDAR HERE!VOLUNTEER WITH US HERE!ADOPT-A-CLINIC HERE!EXPOSE FAKE CLINICS HERE!GET ABOBO PILLS FROM PLAN C PILLS HERE! When BS is poppin', we pop off! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If Amazon ads now feel like a maze of rising CPCs, endless keywords, and dashboards that never sleep, you're not imagining it. The platform has shifted from organic-first to pay to play—and the only sustainable response is smarter execution that blends learning systems with human strategy.We sit down with the CEO of Ava Commerce to unpack what “AI-driven” should actually mean for Amazon and D2C brands. Instead of black-box promises, we explore a configurable approach: let AI learn from your data across campaign creation, bid optimization, dayparting, and keyword negation, but keep owners and PPC leads in control with rules at the store, product, and campaign levels. You'll hear how to tag products into portfolios with different TACOS goals, automate keyword isolation, and sunset underperformers quickly—freeing 65% of the grunt work so humans can focus on decisions that move margin.Context still wins. We break down when to push for top-of-search visibility over strict ACOS, how to pair ads with pricing and promotions to lift conversion, and why creative and SEO matter more than ever for CTR and CVR. We also dig into audience strategy for DSP, where human insight crafts timing and intent—like targeting competitor buyers when they are most likely to repurchase—while AI handles the execution. Beyond ads, we touch on cash discipline through FBA reimbursements and vendor funds recovery, and why unlimited strategic support helps teams turn software into outcomes.If you're ready to scale profit, not just spend, this conversation offers a clear playbook: align creative with conversion, reclaim lost dollars, and deploy configurable AI that learns while you lead. Subscribe, share with a fellow seller who needs a smarter PPC plan, and leave a review with the one lever you're automating first.Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

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Is your marketing ladder missing the first rung? Jason Rhoads (Rhoads Creative) joins Anya to break down why builders should fix websites and assets before throwing money at ads, and how AI search (AIO) is changing everything from discovery to conversion.We cover:-The Digital Marketing Ladder: the 8 steps -UX that sells: lead-gen flows, visual content, virtual tours, data-tagged assets-AIO to SEO? Preparing your site to “talk to bots” and win AI answers-Content that feeds LLMs without becoming AI slop (voice, structure, schema)-Analytics that prove ROI: CRM tie-ins, attribution, appointments → sales-Paid search today (rising CPCs) and what's next for social/TikTok search-Practical AI workflows: brand-tuned GPTs, faster content ops, better insightsIf you're a homebuilder or marketer wondering where to put budget in 2026, this episode gives you a ladder to climb: one smart rung at a time.Chapters: 00:00 Intro 01:05 Jason's path & why builders need better data 03:00 The Digital Marketing Ladder 06:10 Websites & assets: the #1 ROI lever 09:10 AI search and “bot-to-bot” readiness 12:20 From SEO to AIO: content that ranks in AI 20:05 Validating the AI recommendation: trust pages that matter 24:00 Visuals that feed AI (not just look pretty) 26:00 Measuring ROI with CRM + attribution 28:30 AI tools/workflows Jason recommends 31:00 What's next: TikTok search & beyond 33:00 One thing overwhelmed teams should do now 34:30 Where to find Jason

In this week's episode  we dive into the powerful Product Opportunity Explorer tool and show you how it can give you an instant pulse on your Amazon PPC performance. Ever wondered if your rising CPCs are just your account scaling or if it's a market-wide trend? I walk you through real examples from over a thousand marketplaces  so you can see exactly how to make sense of CPC increases, sales growth, and competitor activity. Five minutes in the Product Opportunity Explorer can save you hours of guesswork and give you actionable insights to optimize your campaigns. 

Hosted by Jordan Rich, this episode of the MassBar Beat podcast looks at Children and Family Law Appeals and how attorneys from the Massachusetts Committee for Public Counsel Services (CPCS), the state public defender agency, help children and families in need when the state intervenes. Arlington attorney Laura Openshaw, a private attorney who is on CPCS' appellate panel for Children and Family Law Appeals, discusses her path to this critical area of law, what the work entails, and how other private attorneys can get involved by joining CPCS' upcoming Appellate Panel Certification Training in January 2026. Related links: https://www.publiccounsel.net/CAFL/Professional/Appellate-practice-tools-and-resources https://www.publiccounsel.net/train/cafl/

The term crisis pregnancy center (CPC) refers to anti-abortion facilities that mislead, confuse, delay, misinform, and purposefully re-direct pregnant people looking for education and services, including abortion care. They are often referred to as fake clinics, but they are beginning to offer some medical services. Garnet Henderson and Susan Rinkunas, journalists and co-founders of Autonomy News, sit down to talk with us about the new, harmful deceptions that CPCs are rolling out nationwide.CPCs claim, without good evidence, an in-progress abortion can be halted through an “abortion pill reversal,” or the placement of progesterone between the ingestion of mifepristone and misoprostol—the two medications needed a medication abortion. This is based off myths of anecdotal regret, not scientific studies. In fact, the medical consensus is clear: the "abortion pill reversal" pseudoscience is ineffective and potentially dangerous. A case this Supreme Court term, First Choice Women's Resource Centers v. Platkin, stemmed from a subpoena from New Jersey Attorney General Matt Platkin to the First Choice chain of CPCs, seeking evidence on their abortion pill reversal claims. They have fought the subpoena up to the Supreme Court. Meanwhile, the "One Big Beautiful Bill" has cut Planned Parenthood out of Medicaid. Abortion providers are forced to make a choice: continue providing abortions and remain ineligible to participate in Medicaid, or halt abortion services. There is no early gestation ban on abortion in Wisconsin, but Planned Parenthood has chosen not to provide abortions in response to this law. For more information, check out Pantsuit Politics: https://www.pantsuitpoliticsshow.com/s/podcastSupport the showFollow Us on Social: Twitter: @rePROsFightBack Instagram: @reprosfbFacebook: rePROs Fight Back Bluesky: @reprosfightback.bsky.social Buy rePROs Merch: Bonfire store Email us: jennie@reprosfightback.comRate and Review on Apple PodcastThanks for listening & keep fighting back!

Since our previous episode on crisis pregnancy centers, or CPCs, their numbers in the US have only grown as the number of abortion clinics declines. We go over how these unregulated fake clinics collect data, get funding and prey on the marginalized.See omnystudio.com/listener for privacy information.

Feminist Buzzkills is officially BACK! WHEEEEE! Lizz is still out meeting with activists and speaking at screenings of the AAF documentary, “No One Asked You,” at The Colombia International Human Rights Festival (dopeness alert). And HUZZAH—joining Moji is AAF's inimitable Head Writer, Alyssa “Dooks” Al-Dookhi to guest co-host! They're diving into abortion providers handling IUD insertion pain like pros, the rollercoaster of Planned Parenthood's Medicaid funding, and fake clinics sneaking into telehealth. GUEST ROLL CALL!Moji and Dooks chat with real-life clinic superstar, Ali Kliegman, Co-Founder and Executive Director of Care for All Clinic, a brand-spanking-new nonprofit abortion clinic in the heart of Milwaukee. Ali spills the tea about going from concept to real-ass clinic in basically one year, the violence and harassment Care for All has already faced, and how their community model can be a blueprint for healthcare clinics! PLUS! Get your serotonin boost courtesy of comedian, matchmaker, and lawyer Yasmin Elhady! She yaps with us about her dating reality show on Hulu, “Muslim Matchmaker,” figuring out she's funny AF, and the deets on diversity in the Muslim Ummah. She's bringing it ALL. Scared? Got Questions about the continued assault on your reproductive rights? THE FBK LINES ARE OPEN! Just call or text (201) 574-7402, leave your questions or concerns, and Lizz and Moji will pick a few to address on the pod! Times are heavy, but knowledge is power, y'all. We gotchu.  OPERATION SAVE ABORTION: WE DID A THING IN AUGUST! The Feminist Buzzkills took some big patriarchy-smashing heat to The Big Easy and recorded a live workshop that'll train you in coming for anti-abobo lawmakers, spotting and fighting against fake clinics, AND gears you up on how to help someone in a banned state access abortion. You can still join the 10,000+ womb warriors fighting the patriarchy by listening to our past Operation Save Abortion pod series and Mifepristone Panel by clicking HERE for episodes, your toolkit, marching orders, and more. HOSTS:Moji Alawode-El @MojiLocksAlyssa Al-Dookhi @TheDookness SPECIAL GUESTS:Ali Kliegman IG: @careforallwiYasmin Elhady IG: @yasminelhahahady TikTok: @yasmin_elhady GUEST LINKS:Care for All WebsiteVOLUNTEER: Care for AllDONATE: Care for AllName Care for All's New Aspiration MachineYasmin's WebsiteYasmin's Youtube Find Love, Muslim Matchmaking Website NEWS DUMP:Amy Coney Barrett: Reports of a Constitutional Crisis Have Been Greatly ExaggeratedJudge: Planned Parenthood Clinics Can Remain Medicaid Providers While Lawsuit ContinuesUPDATE: Planned Parenthood's Medicaid Funding Can Be Blocked for Now, Appeals Court RulesTrump Loses Bid to Overturn $83.3m E. Jean Carroll Defamation JudgmentDigital Deception: Beware the Rise of Fake Telehealth Abortion ClinicsWant an IUD, but You're Afraid of the Pain? Try an Abortion Provider. EPISODE LINKS:Plan C PillsI Need an AAbortion FinderExpose Fake Clinics ADOPT-A-CLINIC: Care for All Community Clinic Amazon WishlistBUY AAF MERCH!SIGN UP 8/9: Operation Save AbortionEMAIL your abobo questions to The Feminist BuzzkillsAAF's Abortion-Themed Rage Playlist SHOULD I BE SCARED? Text or call us with the abortion news that is scaring you: (201) 574-7402 FOLLOW US:Listen to us ~ FBK Podcast Instagram ~ @AbortionFrontBluesky ~ @AbortionFrontTikTok ~ @AbortionFrontFacebook ~ @AbortionFrontYouTube ~ @AbortionAccessFront TALK TO THE CHARLEY BOT FOR ABOBO OPTIONS & RESOURCES HERE!PATREON HERE! Support our work, get exclusive merch and more! DONATE TO AAF HERE!ACTIVIST CALENDAR HERE!VOLUNTEER WITH US HERE!ADOPT-A-CLINIC HERE!EXPOSE FAKE CLINICS HERE!GET ABOBO PILLS FROM PLAN C PILLS HERE! When BS is poppin', we pop off! 

Your brand isn't an ad account but most Amazon and e-commerce sellers treat it like one. In this episode of Built by Business with Andy Isom, Andy explains why over-dependence on ads is the silent killer of e-commerce brands, how rising CPCs are exposing fragile businesses, and what separates brands that survive from those that collapse the moment ad spend stops.   You'll learn how to:   Spot if you're treating your brand like an ad account. Build organic flywheels with reviews, content, and community. Balance ad spend with long-term brand equity.   Ads should fuel your growth not be your entire business model. Listen in to learn how to shift from rented growth to owned growth.   For a free Amazon Brand Audit, head to www.weavos.io and get 3 custom action steps to grow your brand profitably.  

In this episode of The Ad Project, Joe and Maarja discuss the latest Amazon Ads algorithm changes shaking up Sponsored ProductsKey takeaways:Auto campaigns now account for nearly 40% of impressions, with broad match also climbing.Exact match still drives the highest conversion rates (>20%), but its share is shrinking.CPCs are rising on broad (+20% YoY) while auto remains cheapest.Amazon is weighting “Loose Match” and “Substitutes” more heavily within auto targeting.Advertisers should balance discovery and efficiency: run auto/broad with strong negatives, harvest winners into exact/phrase, and monitor impression share shifts.Adapt your strategy now—the balance between efficiency engines (exact) and discovery engines (auto/broad) is the new reality of Amazon Ads.

Send us a textAmazon is back on Google Ads… sort of. But only outside the U.S. and that move says a lot. With less competition on U.S. Google Shopping, this may be the best shot DTC brands have all year. Lower CPCs and open ad space create a rare moment to test strategy and win market share.Let our team run your Google Ads while Amazon stays out of the way, this window won't stay open: https://bit.ly/3JJLHPCWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Capitalize on lower CPCs now, download the PPC guide built for sellers ready to scale off-Amazon: https://bit.ly/4lF0OYXWant visibility while Amazon is quiet? Get the SEO toolkit and own your traffic on and off Google: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Amazon pulled back. That's your shot. Book a DTC call and run Google Ads that actually convert: https://bit.ly/4kOz6rrTimestamps00:00 - Amazon Drops Out of Google Shopping Ads00:18 - They're Back... But Only Outside the U.S.00:52 - Why Amazon Is Stress Testing Google Shopping01:37 - Will Amazon Return Before Q4?02:00 - Strategic Shopping Events and Spend Timing02:36 - What This Means for U.S. DTC Brands03:08 - Less Competition = Lower Google Ad Costs03:41 - Why Now Is the Time to Launch Google Ads04:24 - Prepping for Q4 with Early Google Ads05:02 - Where to Learn Google Shopping for DTC Brands05:47 - Final Thoughts on Gaining Market Share Now----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

We dive into HIPAA‑aware marketing, choosing the right channels, SEO as the strategy spine, repurposing content at scale, and tying brand building to booked appointments. Jake also shares real numbers on healthcare CPCs, why patient lifetime value should drive spend, and what it actually takes to run a podcast.Connect with Jake Sucoff (Patient Procure)Website: patientprocure.comPersonal site: heyjakey.comTimestamps & Key Topics00:00 – Meet Jake Sucoff & Patient Procure's healthcare focus01:00 – Why niching into healthcare builds trust with physicians02:30 – HIPAA, compliance pitfalls, and having healthcare attorneys on retainer03:50 – Running a distributed agency team across time zones05:10 – Channel selection: where patients vs. peers actually spend time07:20 – SEO first: keywords → pillars → a content system that repurposes everywhere08:30 – From long‑form to short‑form: YouTube, Shorts, Reels, LinkedIn, email09:40 – Mapping the funnel: top/mid/bottom‑of‑funnel content for patients10:30 – When paid makes sense: Google Search, Performance Max, Meta12:10 – Why CRO, site health, and email foundations matter before ads13:05 – Reality check: healthcare CPCs can hit hundreds of dollars14:10 – LTV, ROAS, and making the economics work for private practices16:00 – Acquisition vs retention: generating more from patients you already have17:05 – The truth about podcasting: workload, consistency, and operations18:20 – Turning “talking” into a content engine for clinicians19:00 – Where to find Jake & final takeaways00:00 Introduction to Jake Sucoff00:48 Founding Patient Procure02:23 Navigating Healthcare Marketing03:38 Running a Distributed Team04:47 Choosing the Right Marketing Channels07:01 Content Strategy and SEO14:47 Understanding Patient Lifetime Value17:01 Challenges and Rewards of Podcasting18:55 Conclusion and Contact Information Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Amazon PPC Stats: Prime Day 2025 vs 2024 shocked us, and the numbers don't lie.Discover the real winners, losers, and jaw-dropping ACoS swings that Amazon's press release skipped!We unpack Amazon PPC Stats: Prime Day 2025 vs 2024 with raw data from 80 "apples-to-apples" accounts plus 659 extra profiles, revealing why Day 1 still rules and how a four-day sale diluted urgency.See how bids, CPCs, and conversion rates shifted hour by hour, why Friday's low spend actually delivered elite Conversion Rates, and what our AdLabs dayparting playbook did to protect profit.Tariffs, inflation, stockouts—nothing is off-limits.Stick around for actionable bid-timing tips before October Prime Day hits.Drop your own Prime Day stats in the comments and let's geek out together!

Follow along with visuals hereThis week FBK brings you Operation Save Abortion! It's a Podcast! It's a Workshop! It's a combination podcast workshop! A Podshop if you will! Your Feminist Buzzkills took some big patriarchy-smashing heat to The Big Easy and recorded a live episode that dropped some knowledge and trains you up  to keep fighting against the anti-abortion machine. Lizz and Moji joined forces with AAF's Head Writer Alyssa Al-Dookhi, Programs Manager Sherill Dingle, and Programs Director Kristin Hady to drop their knowledge. They give you the scoop on abortion doulas, how to hold anti-abobo lawmakers accountable, how to spot fake clinics before they trap you, AND drop your marching orders on exposing anti-abortion lies no matter where you live! Gather your partners in resistance and tune in for the tools, tactics, and firepower you need to fight forced birth fascists at every turn.P.S. You can still join the 10,000+ womb warriors fighting the patriarchy by listening to our PAST Operation Save Abortion pod series and Mifepristone Panel by clicking HERE for those episodes.Scared? Got questions about the continued assault on your reproductive rights? THE FBK LINES ARE OPEN! Just call or text (201) 574-7402, leave your questions or concerns, and Lizz and Moji will pick a few to address on the pod!Times are heavy, but knowledge is power, y'all. We gotchu. HOSTS:Lizz Winstead IG: @LizzWinstead Bluesky: @LizzWinstead.bsky.socialMoji Alawode-El IG: @Mojilocks Bluesky: @Mojilocks.bsky.socialSPECIAL GUESTS:Alyssa Al-Dookhi IG: @TheDookness Bluesky: @TheDookness.bsky.socialSherill Dingle IG: @Boujiee.foodieKristin HadyEPISODE LINKS:OSA WORKSHOP: Start at 30:15 for the workshopFOLLOW ALONG: Powerpoint with slidesVOLUNTEER: Join Mife & The MisotonesOPERATION SAVE ABORTION TOOLKITS:Expose Fake ClinicsPost-Abortion Care PackagesPaging Dr. LawmakerFOLLOW US:Listen to us ~ FBK PodcastInstagram ~ @AbortionFrontBluesky ~ @AbortionFrontTikTok ~ @AbortionFrontFacebook ~ @AbortionFrontYouTube ~ @AbortionAccessFrontTALK TO THE CHARLEY BOT FOR ABOBO OPTIONS & RESOURCES HERE!PATREON HERE! Support our work, get exclusive merch and more! DONATE TO AAF HERE!ACTIVIST CALENDAR HERE!VOLUNTEER WITH US HERE!ADOPT-A-CLINIC HERE! Our Donation LinksNational Security Counselors - DonateMSW Media, Blue Wave California Victory Fund | ActBlueWhistleblowerAid.org/beansFederal workers - feel free to email AG at fedoath@pm.me and let me know what you're going to do, or just vent. I'm always here to listen. Find Upcoming Actions 50501 Movement, No Kings.org, Indivisible.orgDr. Allison Gill - Substack, BlueSky , TikTok, IG, TwitterDana Goldberg - BlueSky, Twitter, IG, facebook, danagoldberg.comCheck out more from MSW Media - Shows - MSW Media, Cleanup On Aisle 45 pod, The Breakdown | SubstackShare your Good News or Good TroubleMSW Good News and Good TroubleHave some good news; a confession; or a correction to share?Good News & Confessions - The Daily Beanshttps://www.dailybeanspod.com/confessional/ Listener Survey:http://survey.podtrac.com/start-survey.aspx?pubid=BffJOlI7qQcF&ver=shortFollow the Podcast on Apple:The Daily Beans on Apple PodcastsWant to support the show and get it ad-free and early?The Daily Beans | SupercastThe Daily Beans & Mueller, She Wrote | PatreonThe Daily Beans | Apple Podcasts

Follow along with visuals here This week FBK brings you Operation Save Abortion! It's a Podcast! It's a Workshop! It's a combination podcast workshop! A Podshop if you will! Your Feminist Buzzkills took some big patriarchy-smashing heat to The Big Easy and recorded a live episode that dropped some knowledge and trains you up  to keep fighting against the anti-abortion machine. Lizz and Moji joined forces with AAF's Head Writer Alyssa Al-Dookhi, Programs Manager Sherill Dingle, and Programs Director Kristin Hady to drop their knowledge. They give you the scoop on abortion doulas, how to hold anti-abobo lawmakers accountable, how to spot fake clinics before they trap you, AND drop your marching orders on exposing anti-abortion lies no matter where you live! Gather your partners in resistance and tune in for the tools, tactics, and firepower you need to fight forced birth fascists at every turn. P.S. You can still join the 10,000+ womb warriors fighting the patriarchy by listening to our PAST Operation Save Abortion pod series and Mifepristone Panel by clicking HERE for those episodes. Scared? Got questions about the continued assault on your reproductive rights? THE FBK LINES ARE OPEN! Just call or text (201) 574-7402, leave your questions or concerns, and Lizz and Moji will pick a few to address on the pod! Times are heavy, but knowledge is power, y'all. We gotchu.  HOSTS:Lizz Winstead IG: @LizzWinstead Bluesky: @LizzWinstead.bsky.socialMoji Alawode-El IG: @Mojilocks Bluesky: @Mojilocks.bsky.social SPECIAL GUESTS:Alyssa Al-Dookhi IG: @TheDookness Bluesky: @TheDookness.bsky.socialSherill Dingle IG: @Boujiee.foodieKristin Hady EPISODE LINKS:OSA WORKSHOP: Start at 30:15 for the workshopFOLLOW ALONG: Powerpoint with slidesVOLUNTEER: Join Mife & The Misotones OPERATION SAVE ABORTION TOOLKITS:Expose Fake ClinicsPost-Abortion Care PackagesPaging Dr. Lawmaker FOLLOW US:Listen to us ~ FBK Podcast Instagram ~ @AbortionFrontBluesky ~ @AbortionFrontTikTok ~ @AbortionFrontFacebook ~ @AbortionFrontYouTube ~ @AbortionAccessFront TALK TO THE CHARLEY BOT FOR ABOBO OPTIONS & RESOURCES HERE!PATREON HERE! Support our work, get exclusive merch and more! DONATE TO AAF HERE!ACTIVIST CALENDAR HERE!VOLUNTEER WITH US HERE!ADOPT-A-CLINIC HERE!EXPOSE FAKE CLINICS HERE!GET ABOBO PILLS FROM PLAN C PILLS HERE!When BS is poppin', we pop off!

In this episode, discover how to access Amazon Marketing Cloud, create custom audiences, and launch high-impact ad campaigns using AMC's powerful data tools. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Unlock the potential of your Amazon advertising with insights from expert Destaney Wishon. Discover how the Amazon Marketing Cloud (AMC) is revolutionizing the way sellers approach their strategies by shifting from traditional keyword-based ads to advanced audience demographic models. By tapping into AMC's rich customer data, sellers can align their ads more closely with audience needs, leading to increased conversion rates, reduced costs, and enhanced profitability in an ever-competitive marketplace. Explore the art of balancing audience targeting with bidding strategies to maximize the impact of your advertising campaigns. While targeting specific audiences offers unmatched precision, it's crucial to avoid overly narrow strategies that may limit your reach. Learn the advantages of aiming for the Top of Search placements, where higher CPCs can translate to greater visibility and conversion rates. We'll also dive into techniques for calculating bid boosts and setting base bids that drive optimal results, leveraging Amazon's proprietary audience data to elevate both ad revenue and product sales. Finally, we discuss the strategic use of high-traffic search terms to enhance organic rankings, especially for premium brands. By targeting audiences who have interacted with your brand through channels like TV ads or registries, you can significantly boost conversion rates. With tools like Helium 10 Ads, sellers can customize their AMC instances for more precise audience targeting, leveraging exact match campaigns and keyword harvesting for greater accuracy. Whether you're a seasoned Amazon seller or a beginner, our conversation provides hands-on tips and strategies to help you navigate the intricate world of Amazon PPC with confidence and creativity. In episode 687 of the Serious Sellers Podcast, Carrie and Destaney discuss: 00:00 - Unlocking Amazon Marketing Cloud (AMC) for Sellers 07:14 - Amazon Advertising Audience Targeting Options 10:53 - Optimizing Amazon Marketing Cloud Audiences 15:40 - Optimizing Amazon Ads for High-Traffic Terms 16:15 - Leveraging Amazon Marketing Cloud Audiences 18:42 - Targeted Advertising Strategies for Brands 23:04 - Creating Audiences for Amazon Ad Console 24:51 - Optimizing Amazon Advertising Audience Targeting Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don't forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.      

Most companies take weeks to launch personalized B2B ads. I did it in five minutes—without AI. One campaign re-engaged a ghosted lead, got their CMO's attention, and closed the deal fast. Some companies using this are slashing CPCs by 50% and doubling engagement. The arbitrage is now—before everyone catches on. TIME-STAMPED SHOW NOTES (00:00) The Evolution of Advertising (02:48) Personalization at Scale (05:06) The Future of Marketing with Technology To suggest a topic, comment your idea on the Leveling Up with Eric Siu YouTube channel. For more content from Eric, check out the Marketing School YouTube channel and the Leveling Up newsletter. Connect with Eric: Single Grain