POPULARITY
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What pricing model do you currently use for your PPC projects and accounts? How long have you used this method? Q2 Have you used different pricing models either overtime or by client/project? What made you change your model or use a different model for that project/client? Q3 Do you require any payments upfront for your projects or do you “bill as you go”? Why do you do it the way you do it? Q4 Do you charge for account reviews or audits? Why or why not? Are there different levels to this type of work in your opinion? Q5 Do you charge differently for Social Ads than you do Paid Search Ads? If so, how? Q6 Method: Hourly billing - pros, cons, and when/if and how it works best? Q7 Method: Set fee for project/scope of work - pros, cons and when/if, and how it works best? Q8 Method: % of ad spend - pros, cons and when/if and how it works best? Q9 Which pricing model do clients seem most comfortable with in your experience? Least comfortable with? --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 To help steer the conversation, what do you think of when the term “feed-based advertising” is used? Q2 Are you currently running any feed based advertising? If so, what kind(s) and on which platform(s)? Q3 Do you use a third party tool to manage your feeds? If so, which one and why? Q4 What is important to look for in a tool to run feed-based text ads for Search? Q5 What are the best/worst use-cases for feed-based text ads? Q6 Are there any “must do” or “do not do” items on your list when setting up or running feed based text ads? Q7 What is the biggest challenge you're facing with feed-based text ads right now? If you're not using them, what is stopping you from running feed-based ads? Q8 What are the top 3 things you can do to get a feed ready to fuel ads? --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are your general thoughts and/or attitude toward automation in PPC? Q2 What types of automation, if any, do you use regularly in your PPC accounts? Q3 Do you use any tools to help with using automation in your PPC accounts? If so, what do you like and dislike about them? Q4 What types of automation are you interested in testing in your PPC accounts? Q5 What types of automation are you NOT interested in using or testing in your PPC accounts? Q6 What is something that you wish had better automation capabilities? Q7 What is your biggest challenge when it comes to utilizing or implementing automation in your PPC accounts? --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How are you feeling about Google’s announced intentions to not develop a replacement for cookies or other identifying tracking? Q2 In practical terms, what do you think this will mean/how will it impact PPC when it is fully implemented (knowing what we know today)? Q3 Do you think these changes or the Apple iOS changes are/will be more impactful on PPC? Why? Q4 What questions do you have about how this will all work? Q5 Are you doing anything now to prepare for the loss in tracking data and its impacts on ad targeting? Q6 Is this a topic that you are discussing/planning to discuss with clients? What are you telling them? When do you plan to have this discussion, if you are? Q7 Knowing what we know right now about how all of this might play out - is there anything about the loss of cookies and other tracking that excites you? Q8 Knowing what we know right now about how all of this might play out - is there anything about the loss of cookies and other tracking that worries or concerns you? Q9 What would you want those working on these initiatives to know from the advertiser’s perspective? --- Send in a voice message: https://anchor.fm/ppcchat/message
It’s hard to believe but this is our 200th episode, and to celebrate we’re answering fans’ questions. Arielle, our producer, joins Luke and me as we dig down deep to answer questions about the show, our bromance, and to offer advice to those looking for solutions to pressing problems. Along the way, we get to reminisce about the beginnings of Stay Paid and reflect on what advice we’d give to our younger selves. Connect | Resources - Free Predictive Index Assessment: www.remindermedia.com/staypaidPI - Episode 196 - The 3 Facebook Ads Every Business Should be Running: https://bit.ly/39DPCtr - The 3 Facebook Ads Every Agent Needs Webinar (Includes step-by-step instructions for setting up Facebook ads): https://bit.ly/3qhGu3t - Episode 91 - Start Your Own Podcast Today: A Step-by-Step Guide: https://bit.ly/36pB7XX TIME STAMPS [0:48] Preview [3:26] Q1: Do you and Luke ever not agree on a topic or answer to a question? [6:23] Q2: In a world of “Stepford Realtors®,” how can you distinguish yourself without resorting to corny gimmicks? [9:51] Q3: Do you have any advice for starting a blog? [14:39] Q4: What is the best lead generating tool for agents with a small sphere of influence? [20:51] Q5: Why did you start the Stay Paid podcast? [26:11] Q6: How has the Stay Paid podcast helped your business? [29:20] Q7: What is your favorite part of doing Stay Paid? [31:56] Q8: If you could go back and tell your younger selves anything, what would it be? [f37:05] Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How do you use audience targeting in your PPC? On search? On social? Q2 How do you determine who should be part of the audiences you target? Does this differ on search or social? Q3 Do you develop demographic profiles or personas based on customer data? If so, how do you do this? Q4 Do you have ways that you verify that your assumptions about your audiences are correct? Does this vary by search or social? Q5 If you are doing retargeting, is it based on the assumption that people who did not complete the desired action simply got interrupted? Or does it allow for the fact that some might just “choose another option”? Q6 Do you have an example of a time when you made an audience or demographic discovery that really surprised you? Q7 What was the worst audience assumption you’ve had to deal with? How/did you overcome it? --- Send in a voice message: https://anchor.fm/ppcchat/message
Why is gender diversity in the work force important from a TOB perspective? I just saw a trailer for TLC's new show, "My Pregnant Husband." I don't even know how to process this; what are your thoughts? Do you have any advice for new parents on raising strong, Catholic men? Ask Christopher West is a weekly podcast in which Theology of the Body Institute President Christopher West and his beloved wife Wendy share their humor and wisdom, answering questions about marriage, relationships, life, and the Catholic faith, all in light of John Paul II’s beautiful teachings on the Theology of the Body. Access the 2020 Theology of the Body Virtual Conference with a Premium Pass (https://www.tobvirtualconference.com/Premium-pass)! Want to support the Theology of the Body Institute? Become a Patron (https://community.theologyofthebody.com)! Q1: Why is gender diversity in the work force important from a TOB perspective? Q2: TLC has launched a new show called "My Pregnant Husband". I've only seen the trailer for the show (will not be watching the show). Heart wrenching....I don't even know how to process this. What are your thoughts? Can you please help me process this? I am just absolutely at a loss......sickened, saddened, heart broken, and even angry.... Q3: Do you have any advice for new parents on raising strong, Catholic men? Submit your question at AskChristopherWest.com (http://www.askchristopherwest.com). Resources mentioned this week: Register for the TOB Virtual Congress! (https://www.tobcongress.com) Oct. 30 - Nov. 1 TOB1 Online (https://the.theologyofthebody.com/tob1-nov2020) Nov. 2-13 Made for More Livestream! (https://www.madeformoreevent.com) Oct 16th, 7:00 PM - 9:30 PM EDT Eastern Icon of the Resurrection (https://www.orthodoxmonasteryicons.com/products/resurrection-icon-ssc-2) Good News about Sex & Marriage (https://shop.corproject.com/products/good-news-about-sex-and-marriage?_pos=1&_sid=91fcdd3d1&_ss=r) If you are in financial need and honestly cannot afford a book or resource recomended on this podcast, contact: michele@tobinstitute.org Find Christopher West on Facebook (http://www.facebook.com/cwestofficial) and Instagram (http://www.instagram.com/cwestofficial). Discover the Theology of the Body Institute (http://www.tobinstitute.org). If you enjoy the podcast, help us out by writing a review (https://itunes.apple.com/us/podcast/ask-christopher-west/id1448699486). Thanks for listening! Christopher and Wendy hope their advice is helpful to you, but they are not licensed counseling professionals. If you are dealing with serious issues, please consult our list of trusted professionals (https://tobinstitute.org/wp-content/uploads/TOBI-Recommended-Psychologists-Updated-6-8-20.pdf). Featuring music by Mike Mangione (https://www.mikemangione.com/).
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What percentage of your clients are currently advertising on Facebook? What industries do they represent? Q2 Have clients expressed any concerns to you about advertising on Facebook in the US heading into the fall and election season, with the ongoing pandemic, etc.? Q3 Do you have concerns about clients advertising on Facebook in the US heading into the fall and election season and beyond? Q4 If you have concerns about advertising on Facebook this fall, do you have the same or any concerns about advertising on Instagram? Why or why not? Q5 In addition to what will likely be a contentious political period, we are also still in the midst of a pandemic - how/are you adjusting your strategies for fall 2020 Facebook advertising? Or Instagram advertising? Q6 What, if anything, do you plan to monitor differently this fall on Facebook for your clients? Q7 Do you have any predictions about how things might play out for advertisers on Facebook and Instagram this fall? Q8 Is there anything you’re wondering about regarding advertising on Facebook this fall that you’d like to ask the chat participants? --- Send in a voice message: https://anchor.fm/ppcchat/message
In this live session I discussed with Craig Fisher the paper we released called "Charting the Future: A framework for thinking about change". We discuss what the paper covers and why we wanted to issue the challenge of 7 questions for organisations to consider when they look at their strategy. There were 55 attending this Zoom call on Friday 12 June 2020. To download the paper visit https://www.parryfield.com/charting-the-future/ Video version of this talk https://www.youtube.com/watch?v=Uba1wjoarak Index of video content - the audio follows this: 00:00: Welcome by Steven 01:08: Craig Fisher intro and context 03:11: Steven Moe intro and context 04:41: Explaining why we wrote the paper now + thoughts 13:18: Giving context of paper before looking at questions 14:50: Question 1: What is our purpose? 19:53: Q2: Do we have a right to exist? 22:22: Q3: Do we still need to exist? 27:52: Q4: Should our organization have an end date? 31:07: Q5: Should we continue to try and go it alone? 37:02: Q6: Who could we collaborate with? 41:16: Q7: Can we reimagine the future? 45:25: Discussion about guardianship and legacy 49:18: Discussion on key things to consider 52:01: Discussion on summary of key questions to ask 53:55: Discussion on funding 56:15: Final thoughts 58:40: End For a lot more content visit www.theseeds.nz
In This Episode…Storytelling is a word PR and marketing professionals hear often. Brett Deister talks with Jason Moriber, former Chief Storytelling Officer for Verizon and current Managing Director of MarkerBeacon. Part two of a two-part series, we discuss how long brands should “pause” a story, AI and storytelling, exercises to do for storytelling, and more!Time Stamps● [03:36] Q1: How do you know how long to pause a story? What’s the time frame? ● [05:20] Q2: Why there is no more stories about avocado toast.● [06:04] Q3: Do you think AI will help create stories for brands? ● [08:33] Q4: What exercises can be done to become better storytellers? ● [10:55] Q5: What brands are doing really well in the storytelling department?● [14:47] Q6: Do you think VR and AR will help stories become more immersive? People and Companies, We Mentioned in the Show● Jason Moriber was our guest today.Episode Length: 20:00Thanks so much for tuning in. Join us again next week for another episode!Download Options● Direct Download: Right-click here and click “Save As” for a direct download.● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!● If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter.Thanks for listening! See acast.com/privacy for privacy and opt-out information.
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you regularly perform audits in your PPC work? If so, what do you most frequently audit? Q2 What do you find most clients expect from an audit? Is there a gap between what they want and what can be delivered? Q3 Do you have a formal process or checklist you use when performing audits? Does it vary by platform? Q4 Are there things you tend to find frequently when auditing Google Ads accounts? Q5 Are there things you tend to find frequently when auditing Facebook accounts? Q6 What is the craziest thing(s) you’ve found during an account audit? Q7 If the accounts you’re auditing are a total disaster, how do you present that to the client? Q8 If the accounts you’re auditing are actually well set up and functioning efficiently, how do you present that to the client? Q9 Any general advice to share on doing audits and delivering those results to clients? Businessppc auditaudit --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you experienced this - you’ve got an account performing well, but it gets stuck at a certain level and seems to want to just stay there? Q2 Have you also experienced accounts or campaigns where you just can’t get them to perform to the level you want, no matter what you try? Q3 Do you find that plateaus in performance happen more frequently on some platforms vs. others? If so, which ones? Q4 What are some things you like to try if you find yourself in that dreaded plateau phase? Does it vary by platform? Q5 What do you find, generally, is a client’s attitude about a performance plateau? Q6 Do you find that performance plateaus share any commonalities, such as length of time, a certain level of volume, etc.? Q7 What do you do if you have “tried everything” and the account or campaign just won’t budge? Q8 Do you have any theories about what causes plateaus to happen in the first place? Q9 What do you wish clients understood better about account performance over time? --- Send in a voice message: https://anchor.fm/ppcchat/message
What a great episode with current Rider Universities ice hockey head coach Sean Levin. Coach Levy has been the head coach for 8 years now, and was an assistant coach before that. He also played his five years at Rider, graduated from Rider and now works and coaches at Rider full-time. Aside from coaching Coach Levy is a new father, with two kids and a wife that does all the work at home (; Great episode for High School players looking to play college hockey, current college player looking to get more insight on how coaches think or what they look for. Wonderful episode and again thanks a ton for coming on Coach and good luck with the rest of the season Rider! Show notes: 1:00-2:00- Introduction 2:00-3:00- Q1: Did you see yourself coaching this long when you first started? 6:06-12:50- Q2: What keeps you going season by season? 12:50-17:03- Q3: Do you see yourself coaching your kids? 17:10-24:58: Q4: How coaching has changed? Going from playing and coaching 1980's born players to now coaching 2000's birth year kids. 25:03-29:02- Q5: How do you push kids/get them to buy into the long term goal of college, playing, etc? 29:03-34:30- Q6: What are some characteristics you look for in a new recurit? 34:30-37:30- Q7: How do you get former High School/ Junior hockey all-stars to buy into a new role with a new team? 42:14-47:01- Q8: Why do you value a high risk/high reward player over a steady eddie? 47:15-55:00- Q9: What was like coaching at the ACHA Selects torunament in Russia? 55:15-59:00- Are referees getting softer? (conversation we talked about, not a question) 59:10- 1:11:30- Q10: Why do kids value Junior hockey so much and go the Junior hockey route over selecting a great ACHA team/school? 1:14:16- 1:16:50- Q11: How has your life changed as a father now? 1:16:50-1:18:55- Q12: Has coaching helped you become a beter or more mindful father? 1:18:55- 1:25:12- Q13: As a society do you think we are coddling kids too much for putting too much pressure on them? 1:25:20-1:29:17- Q14: What is one piece of advice you would give to a group 10-16 year olds? 1:29:23- 1:32:00- SEE YA LATER!! DON'T FORGET!!! If you like the show so far head to iTunes and leave a review! Go to iTunes, leave a review and send me a screenshot to receive a FREE Lead By Example Hockey Training button. Social media accounts to follow me on! Podcast: Lead By Example Hockey Training Podcast Instagram: @leadbyexamplehockeytraining Twitter: @lbxhckytraining YouTube: JJ Santagata Website: www.lbxhockeytraining.com Email: lbxhockeytraining@yahoo.com
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 eems like a no brainer, but do most of all of your clients track conversions? Q2 hat are the most common conversion actions in accounts and campaigns you’re currently managing? Q3 Do you have a preferred method for setting up conversion tracking? Particular tool? Q4 What is the biggest road block to effective conversion tracking for you? Q5 When a client wants to improve their conversion rate, where do you typically start/look first for opportunity? Q6 How often do you find that their web site/landing pages are a problem? What are the most common issues you’ve encountered? Q7 How do you address conversion rate optimization (CRO) road blocks? Q8 If you could have a wish granted for conversion tracking functionality, what would it be? --- Send in a voice message: https://anchor.fm/ppcchat/message
In This Episode You'll Learn: Answers to your most burning nutrition, exercise and diabetes questions! Questions Answered On This Episode: Q1: "How do you treat a low during a workout?" Q2: "What carbs are best to prep before hitting the gym?" Q3: "Do you get high when you lift weights?" Q4: "Do you ever flip your training from cardio to anaerobic or the other way around based on where your sugars are at?" Q5: "How to avoid the cycle: Workout. Hypo. Over treats. Calories. Gets Fat??" Q6: "Where do you like your sugars to be when you workout?" Q7: "What time of day do you like to exercise?" Q8: "Do you constantly look at your Dex or do you let your body tell you when you're heading high or low?" Q9: "What blood sugar should you start at for 30 minutes workout and best hypo prevention with the lowest calories?" Q10: "What number should you go for if you're doing something high intensity like weight training?" Q11: "Good books on exercise and diabetes?" Q12: "Best snack foods for both blood sugars and fitness?" Q13: "How do I cut carb cravings? I eat low carb veggies, protein for meals, and I'm always craving desserts! They aren't worth the roller coaster blood sugars, but I can't stop craving at night!" Q14: "My biggest problem is not knowing what my calorie intake should be at all and what percentage my macros should be?" Resources: WIN The Complete Fat Loss for Type 1's Program Connect with Ben Tzeel: On Instagram: @manoftzeel On The World Wide Web: https://www.yourdiabetesinsider.com/ If You Like This Podcast: subscribe so you don't miss out on weekly episodes! Like This Episode? please leave a review and let me know your #1 takeaway Connect with Me: on Instagram for daily fitness and diabetes inspiration! @tajacato
Host: Jai Shukla Guest: Derrike Cope Q1 — Explain to me a little bit about your journey. How did you go from a driver to now a team manager? It all started when Mike Kohler from StarCom Fiber wanted to sponsor Derrike as a racer. That opportunity led him to eventually managing the entire team! Q2 — How has the pressure been different in the various roles that you’ve played? The pressure of being a driver is immense, as you’re performing at such a high level and you’re only as good as your last race. It’s a different kind of pressure when you own or manage a team. It comes from a broader perspective of competition, competing as best you can and not settling for mediocrity. Q3 — Do you feel like you have more or less control as a team manager compared to a driver? As a driver, a lot of things are out of your control. You just drive your heart out and everything else is simply left to be. As a team manager, there are more aspects to manage while at the same time still focusing on the driving side since you also want to be able to provide the best environment for the driver to thrive. Q4 — So, the message I’m getting from you is that each side has its own pressures and neither is necessarily more significant than the other. Obviously, as a driver, there is much more pressure physically, especially at the higher levels. As you run a team, the pressure is more in the numbers, making sure that your team can have the best possible parts and pieces, including the best possible working environment. Q5 — Do you feel like you have a higher degree of control now? Derrike admits he feels like he has a ton of control, his wife and him essentially running the whole team themselves. Q6 — What would you say is a significant difference in the way you have to approach your day as a manager? How is the mentality different from that of a driver? He’s constantly on the racetrack, even driving for his team just last year, so he honestly doesn’t feel too far removed from still having the mentality of a driver. His biggest struggle while he balances the driving mindset with the managing mindset is that when he makes suggestions, it needs to be for the benefit of the entire team. He has to be cognizant to not think only in terms of driving, but managing the team as a whole. Q7 — Can you tell us what makes you happy right now? The fact that he can still be at the race track every week, waking up and looking forward to going to work. Also, knowing that at the highest level of motor racing he can still put a quality product on the racetrack and give the team a quality perception in the marketplace for the owners. Those are the things that make him happy. Q8 — You treat your team as your own. How did you feel like this was the team you wanted to stay with and take ownership of, as opposed to, say, just another team you want to win with like any other that you would manage? The fact that the team owners had admired Derrike Cope as kids and wanted to sponsor him as a driver, and then subsequently asked him to be team manager meant that they put a lot of trust in him and treated him as part of a family. Q9 — How have you and your wife managed to work together while still keeping the relationship intact? Derrike's wife loves the sport just as much as he does, which he believes is the underlining glue that makes them able to spend every waking moment together and still keep the relationship intact. It helps them keep their sanity! Q10 — How did you and your wife meet? They met at a race while she was doing marketing for her father’s team. Q11 — As a manager, what are some daily tasks that people might be surprised to learn that you still have to do yourself? He’s in charge of shock absorbers, so a lot of the time he’ll still run for parts. And since he manages the budget, he’s involved in most of the purchasing decisions. Q12 — If you could do any race over again, which race would you choose and why? He’s quick to mention the 1998 Daytona 500, the race Dale Earnhardt placed 1st in. Derrike Cope says his car that day was faster than Earnhardt’s, but his victory was thwarted when he was hit exiting the pits. Until that moment, he thought he was going to win his second Daytona 500 and he’d loved to see how that race would have played out had he not been hit. Q13 — Looking back at your 40 years of racing, management, and ownership, where did you originally see the trajectory of this journey taking you compared to where you ended up today? Derrike Cope is amazingly fulfilled when he looks at where his career has taken him. From the beginning, he always wanted to race stock cars and he was lucky enough to be able to do that for such a long time and with tons of success.
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 AI & ML have not come up a ton in client conversations for me. Exceptions if they get calls from Google Ads pushing them on it and Smart whatever. Q2 How much of a role does automation play in your PPC management? Q3 Do automations save you time or do they take up more time in testing, monitoring, explaining? Q4 What automations work well for you? Any must-haves that everyone should implement? Q5 What automations don't work well for you? Have you found tricks to make them work or did you give up? Q6 What technologies or tools have you tried for automation? BQML, AutoML, Scripts, API, ...? Q7 ?? Q8 What is the one automation you would die to have access to? Q9 Is there any PPC task you feel you will never trust to automation? https://www.amazon.com/Digital-Marketing-AI-World-Futureproofing-ebook/dp/B07QNMKK2L https://www.hanapinmarketing.com/hero-academy/?utm_source=Optmyzr&utm_medium=Social&utm_content=Hero%20Academy --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What types of work do you engage in right now – Google Ads, Bing Ads, Facebook, etc.? Q2 What do your engagements typically look like? One off projects, strategy only, ongoing management, etc.? Q3 Do you have different pricing models for different types of projects, work or platforms? Q4 Has your pricing structure evolved over the past year or two in any significant ways? If so, how? Q5 Are there aspects of your pricing structure that are working really well? Q6 Are there aspects of your pricing structure that are NOT working very well right now? Q7 Are there things that you regularly do in the course of your work that you think clients undervalue? Q8 Are there pricing practices you’ve come up against that you felt were problematic? Q9 If you could change anything about the way PPC services are sold, what would it be? --- Send in a voice message: https://anchor.fm/ppcchat/message
What can TOB teach us about work? My wife wants to contracept, but I don’t. How would you recommend I handle this situation? Do you have any specific songs that speak to your love one another? Christopher and Wendy dive into their own stories to cast light on these questions. Also, does anybody see a duck? Ask Christopher West is a weekly podcast in which Theology of the Body Institute Director Christopher West and his beloved wife Wendy share their humor and wisdom, answering questions about marriage, relationships, life, and the Catholic faith, all in light of John Paul II’s beautiful teachings on the Theology of the Body. This week’s questions: Q1: I was wondering if TOB can teach us something about work. Work, like sex, is an area of life where human beings often use one another. And yet many have experienced huge blessings by giving of themselves in a labor of love. How can TOB help someone stuck in a dead-end job? What can TOB teach us about work? Q2: My wife wants to contracept, but I do not. I feel an increasing trust in God’s providence in regards to our sexuality, but my wife has threatened to leave our marriage over this issue. Do you have any thoughts? Q3: Do you have any specific songs that speak to your love of one another? Submit your question at AskChristopherWest.com (http://www.askchristopherwest.com). Resources mentioned this week: Vademecum for Confessors Concerning Some Aspects of the Morality of Conjugal Life (http://www.vatican.va/roman_curia/pontifical_councils/family/documents/rc_pc_family_doc_12021997_vademecum_en.html) I Choose You - Sara Bareilles (https://www.youtube.com/watch?v=xjE5D9cHiOk) Army of Angels - The Script (https://www.youtube.com/watch?v=HrecrfBzSAg) Find Christopher West on Facebook (http://www.facebook.com/cwestofficial) and Instagram (http://www.instagram.com/cwestofficial). Discover the Theology of the Body Institute (http://www.tobinstitute.org). If you enjoy the podcast, help us out by writing a review (https://itunes.apple.com/us/podcast/ask-christopher-west/id1448699486). Thanks for listening! Produced by Sounder and Key (http://www.sounderandkey.com).
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How do you define “The Funnel” when you’re talking to clients about it or when you’re talking internally about it? Q2 Where is most of your PPC work focused – TOF (top of funnel), MOF (middle of funnel) and/or BOF (bottom of funnel)? Q3 Do client expectations vary based on the part of the funnel you’re targeting with a particular initiative? If so, in what ways? Q4 What do you find to be the best strategies and tactics to use when targeting TOF type traffic? Q5 What do you find to be the best strategies and tactics to use when targeting MOF type traffic? Q6 What do you find to be the best strategies and tactics to use when targeting BOF type traffic? Q7 Do you find the concept of “The Funnel” to be problematic? If so, how? If not, why not? Q8 If you could change one thing about how clients perceive any aspect of “The Funnel” what would it be? Q9 Is there a better model than “The Funnel” that you wish was more widely known and/or adopted? https://go.forrester.com/blogs/15-05-25-myth_busting_101_insights_intothe_b2b_buyer_journey/ https://blog.hubspot.com/marketing/our-flywheel --- Send in a voice message: https://anchor.fm/ppcchat/message
As a single person in my thirties, how do I cope with the desire to be married? As a happily married man, how do I ensure that my sexual desire for my wife is expressed in love and not lust? How can couples develop a deeper practice of marital prayer? Christopher and Wendy draw from their own experiences of marriage in this episode of Ask Christopher West. Also, Christopher quacks. Really. Ask Christopher West is a weekly podcast in which Theology of the Body Institute Director Christopher West and his beloved wife Wendy share their humor and wisdom, answering questions about marriage, relationships, life, and the Catholic faith, all in light of John Paul II’s beautiful teachings on the Theology of the Body. This week’s questions: Q1: What do you do if you are single and you've been single for years? I’m in my thirties and I want to get married, but God has not put that person in your life yet. How do I reconcile this ache and longing for communion? Q2: As a happily married man, I often struggle with my own sexual desire for my wife and distinguishing whether this desire (and how I express it) is right or wrong. We're firmly planted in the Church's teachings concerning sexual ethics but even within those boundaries my experience has been one of guilt over whether I am truly being loving or lustful toward my wife. Any words of wisdom would be greatly appreciated! Q3: Do you pray together as a couple? What does that look like for you? As a spiritual director (and celibate woman, consecrated with vows), I encourage spouses to have and develop marital prayer. Often times I get surprised with the response: “that’s awkward”! I am aware that one’s spiritual life is quite intimate, but I imagine it could deepen other levels of intimacy in marriage, including physical intimacy. Would you mind sharing this intimate topic with us, your beloved audience ;) Submit your question at AskChristopherWest.com (http://www.askchristopherwest.com). Resources mentioned this week: For more by Christopher West on Marriage, check out The Good News about Sex and Marriage (https://shop.corproject.com/collections/other-featured-products/products/good-news-about-sex-and-marriage). Find Christopher West on Facebook (http://www.facebook.com/cwestofficial) and Instagram (http://www.instagram.com/cwestofficial). Discover the Theology of the Body Institute (http://www.tobinstitute.org). If you enjoy the podcast, help us out by writing a review (https://itunes.apple.com/us/podcast/ask-christopher-west/id1448699486). Thanks for listening! Produced by Sounder and Key (http://www.sounderandkey.com).
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 What's the best part and highlight of your weekend? Q2 Does everyone know what customer retention is? How do you explain it to others in marketing, your boss/client? Q3 Do you do customer retention for brands you work on now? If you said no, what is stopping you? For those who said yes, what are some of the industries you are doing this for? Curious what we will hear outside of e-commerce which is a given. Q4 For my B2B peeps today, what are you finding works best with retention? Is it cross-selling or up selling? We will get to you ecom/B2C folks next... don't worry, can't let me B2B fam not get some love today. Q5 For ecom, what are you finding works well? Time to find your tribe with this question. Q6 Are you combining what you do in paid ads retention with email or organic social? I know Klaviyo email marketing is a huge player in this space. I have not used them though --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Elevated Marketing (@elevatedmrktng) Q1 Do you do the reporting to clients or does a project manager do it for you? Q2 What metrics do you currently report on? What are three metrics do you feel you must show to your clients? Q3 Do you provide a written analysis or just the numbers? Do you also provide “what” was done? Q4 What platform/software (maybe just email) do you use to give your metrics? Does anyone automate reports to clients? Sorry, we have a lot of questions! Q5 - whoops Q6 Do you do in person/online-camera share/ video sent/ by email only? Q7 How much time do you feel/or actually know is spent on reporting? Q8 Do your clients ever ask questions/want metrics all month long? If so, how do you manage productivity and burnout? Q9 Double whoops... Q10 Do or does your company count reporting time in your billing structure? Q11 For the multi-channel folks, do you use a platform like Google analytics to show all channels or do you report from the platform? Q12 What’s one metric you wish you could stop reporting on? Q13 OPEN FLOOR, what question(s) do you want to ask the group on reporting? --- Send in a voice message: https://anchor.fm/ppcchat/message
Q1 Have you been through a downturn cycle before? If so, when and how did it impact you? Q2 Are you seeing any indicators from clients, or in your industry if you’re in-house, that make you think a downturn might be brewing? If so, what are you seeing? Q3 Do you have any type of plan or strategy in place that you deploy when you start to see things turning sour economically? If so, what is it? Q4 Are there ways that you change your account strategy or management if the economy slows down significantly Q5 What is the worst thing a client could decide to do during a downturn? Q6 If you could tell clients one thing that they should be doing (or not doing) and/or thinking about now as a downturn is becoming a bigger possibility in 2019, what would that be? Q7 For those who have been through this type of cycle before, what are some things you wished you knew now that you might not have known then? If you have not been through this, what would you like to know from those who have? --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Baccchini (@NeptuneMoon). Q1: What is the most common problem you face in your day to day PPC work? And how often do you face it? Q2: Do you have strategies you regularly use when you run into a problem or do you tend to just wing it? Q3: Do you find that the non-technical issues you encounter are more typically with coming up with strategy, implementing strategy, continuing to improve performance, human/client type issues or something else? Q4: Which type of issue do you find most challenging and why? Q5: We all have our moments and days when things are easier or harder for us. What was a problem you encountered recently (we will get to how you addressed in in the next question)? Q6: How did you address this issue? Was your approach successful? Q7: What is the most difficult problem you’ve faced in your PPC career? How did you address it? Q8: What do you wish you were better at when it comes to PPC --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Timothy Jensen (@timothyjjensen). Q1 Which of the recent FB Ads changes have had the biggest impact to you as an advertiser? Q2 How are you communicating the targeting changes to clients? Q3 Do you anticipate a significant number of users and/or advertisers leaving FB? Why or why not? Q4 Are you shifting budget to other platforms after FB's changes? Why or why not? #ppcchat Q5 How have you changed targeting tactics in FB based on the changes? Would love to hear some specific examples if you're able to share They did it with Instagram, for sure. They "own" the younger demo there even if that audience is leaving FB Q6 Who has been able to retain access to third-party data through a relationship with a data provider? What should others know about this process? Q7 Do you think FB will keep all the new targeting restrictions in place, or roll them back on some --- Send in a voice message: https://anchor.fm/ppcchat/message
Fresh off a post-Top 10 high, the hosts catch back up on what they've been able to get to the table. Jeff starts by leading an expedition into Caverna then taking a toss at Roll for the Galaxy. Zach tries to steal the show with Thieves Market but is soon distracted when Adrian lights the room with Lanterns. With pleasantries out of the way, it's time for Jeff to mourn the split between Games Workshop- Fantasy Flight only to be comforted with news of a revamped version of Robinson Crusoe. New Kickstarter game Endangereds Orphans leads to a revelation for Jeff while Adrian and Zach double up on backing Unfair. Jeff and Zach also throw money at the Expansion for Tiny Epic Galaxies along with the entire known world. Actual fan mail leads perfectly into this week's discussion topic where Jeff and Zach help Adrian share what little knowledge he has about organizing a large-scale gaming group in order to help you Organize a Game Night! Thanks for listening and enjoy! Banter and Recently Played 02:15 - Jeff leads us deep into Caverna 11:37 - Jeff gives Roll for the Galaxy a roll 12:06 - Zach sells us on Thieves Market 17:24 - Adrian lights up Lanterns 19:31 - Adrian and Zach beat Jeff to Scythe Gaming News and Kickstarter Round-up 21:49 - Games Workshop splits from Fantasy Flight 31:04 - Robinson Crusoe gets a new edition 33:32 - Endangered Orphans of Condyle Cove KS launched and funded 35:30 - Unfair KS Funded and 1 day left!! 36:18 - Tiny Epic Galaxies: Beyond the Black KS launched and funded Discusion of the Day: Organizing a Game Night Meetup 39:58 - Topic Intro 40:05 - Relevant Fan Mail 43:09 - Review of our Gamenight Group 47:46 - Determine Why you want to start a gamenight 49:32 - Figure out Where you want to meet 54:04 - Find When works best for your new group 56:10 - Make sure you know Who is coming to your gamenight 58:53 - Do What you can to keep people aware of your events 01:00:09 - Time to HOST! 01:00:58 - Make sure people coming have a way to find YOU 01:06:19 - Have games available 01:07:38 - Be sociable, be a good host, get people involved 01:09:24 - Following up your first event 01:09:59 - Problems can/will arise over time - Deal with them (literally) 01:10:23 Inter-personal problems 01:11:36 Organization problems 01:13:43 All the hard work pays off 01:15:09 Q&A from the earlier fan mail 01:15:39 Q1) Does the group trend towards Regulars or New Attendees? 01:17:39 Q2) Do people come in knowing about hobby boardgames? 01:19:18 Q3) Do you end up playing a lot of easier, lighter games or do you get to try out new stuff on a regular basis? 01:21:01 Q4) Do you guys have a place where you post your Wednesday Meetup locations? Episode Wrap-Up 01:22:43 Another Email!
Today's #RxChat Pharmacy Industry Twitter discussion is about: Marketing in Pharmacies Q1: How are you currently promoting/marketing your pharmacy? Q2: What services do you offer and do all of your patients know about every one? Q3: Do you know your customers? What can you do to better understand them? Q4: How do you figure out who your target market is? Q5: What services could you add to improve the appeal of your pharmacy? Q6: What are some innovative ways pharmacies can improve marketing? Our #RxChat Pharmacy Podcast co-host today is: Scot Maitland, is the owner of Tacit Almonds, LLC and Publisher of Pharmacy Marketing Quarterly. He is an international public speaker who has spoken for a variety of pharmacy organizations including ACA, IACP, NCPA and other organizations. Since 2010 he's been a sought after consultant for independent pharmacy. Phone: (512) 965 6800 Email: hello@tacitalmonds.com 2003 S. Lamar Blvd. • Ste. 9 • Austin, Texas 78704 The #RxChat Pharmacy industry Twitter dicussion was founded by RxWiki and thePharmacy Podcast Show. See omnystudio.com/listener for privacy information.
Today's #RxChat Pharmacy Industry Twitter discussion is about: Marketing in Pharmacies Q1: How are you currently promoting/marketing your pharmacy? Q2: What services do you offer and do all of your patients know about every one? Q3: Do you know your customers? What can you do to better understand them? Q4: How do you figure out who your target market is? Q5: What services could you add to improve the appeal of your pharmacy?