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When you think of storytelling, scientific studies and analyses aren't necessarily the first things that come to mind. So how can we capture audiences' attention when we have extensive data to present? My guest today Rachel Lincoln Sarnoff is a pro at communicating the story behind scientific research that is dear to her heart. Her life's work is in amplifying impact, and storytelling has played a huge role in her professional projects on a worldwide basis. She teases the story out of information to get people to pay attention to important causes. In this episode, Rachel and I discuss the effectiveness of using stories for communicating issues at scale. How can story come into play when you're looking at an issue and want to increase awareness of it to encourage change? What is one of the best ways to influence people to do something so that change actually happens? We answer all of these questions...plus, you'll see exactly why storytelling can create ripple effects that change the world. Get ready, because we're going deep on some important topics today! What you will learn in this episode: How stories can stir action to change the world Why words are unnecessary to be a storyteller How to purposefully use story to highlight urgency Who is Rachel? Rachel Lincoln Sarnoff is a thought leader, creative writer, speaker, and former journalist who emphasizes climate and conservation, among other things, in her marketing and communications expertise. She assists in finding solutions that benefit people and the planet while still producing profit. Currently working as a communications and sustainability consultant, she intuitively understands how storytelling connects with causes to magnify impact. As a sustainability expert, Rachel has gained recognition by appearing on The Today Show and CNN Headline News and being featured in Newsweek and U.S. News & World Report. In addition, the 5 Gyres Institute received a special consultative status with the U.N. Economic and Social Council under her leadership as its former Executive Director. All of her experience has influenced her writing as well. Rachel has written for Organic Spa, Mommy Greenest, and Women's Wear Daily and serves as an associate fiction editor at the Northwest Review. She's also currently pursuing an MFA through the low-residency program at Pacific University. Links and Resources: Rachel Lincoln Sarnoff @rachellincolnsarnoff on Instagram @rachellsarnoff on Twitter @RachelLincolnSarnoff on Facebook Storytelling School Website @storytellingschool on Instagram @storytellingSchool on Facebook
Rachel Lincoln Sarnoff Rachel was and consultant who publishes MommyGreenest.com, sharing healthier parenting advice with less judgment, because you shouldn’t have to be a scientist to raise healthy kids.Rachel Lincoln Sarnoff is a journalist and speaker. featured in Los Angeles and Lucky magazines and appeared on “The Today Show” and “CNN Headline News,” among others. The author of The Big List of Things That Suck, Rachel is a Los Angeles based writer, as well as a content, marketing, development and social media strategist who works with mission-driven brands and organizations. She was the Executive Director and CEO of Healthy Child Healthy World, the leading children’s environmental health non-profit.Rachel published The Mommy Greenest Guide to Pregnancy, Birth & Beyond book. As a consultant, Rachel currently works with natural beauty brands évolué and Via Nature, the cause-based subscription service Love Goodly, and the Sean Penn produced documentary “The Human Experiment.” She was named one of New Hope Network's Top 100 Responsible Health & Wellness Influencers of 2020. Her passionate and inspiring work: to educate and advocate for our children, our health and our environment is contagious. I’m excited to have Rachel on today to discuss toxins and their impact on our health.
By 2030, 70 percent of all fabric fibres will come from plastics. Action needs to happen now to safeguard the future of our planet, says Rachel Lincoln Sarnoff. To watch Rachel's talk at VOICES 2018 click here. Sign up for BoF’s Daily Digest newsletter here: http://bit.ly/BoFnews. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here: http://bit.ly/2KoRRBH, select the Annual Package and use code PODCASTPRO at the checkout. For comments, questions, or speaker ideas, please e-mail: podcast@businessoffashion.com.For all sponsorship enquiries, it’s: advertising@businessoffashion.com.
BeTheTalk is a 7 day a week podcast where Nathan Eckel chats with talkers from TEDx and other branded events. Learn the tips tools and techniques that can help you give the talk to change the world. Rachel Lincoln Sarnoff is Executive Director of 5 Gyres Institute. She promoted sustainability on "The Today Show" and "CNN,” and authored The Big List of Things That Suck and The Mommy Greenest Guide to Pregnancy, Birth & Beyond. A mother of 3, Rachel lives in Los Angeles.
BeTheTalk is a 7 day a week podcast where Nathan Eckel chats with talkers from TEDx and other branded events. Learn the tips tools and techniques that can help you give the talk to change the world. Rachel Lincoln Sarnoff is Executive Director of 5 Gyres Institute. She promoted sustainability on "The Today Show" and "CNN,” and authored The Big List of Things That Suck and The Mommy Greenest Guide to Pregnancy, Birth & Beyond. A mother of 3, Rachel lives in Los Angeles.
When plastic made its foray into daily life in the 1950s, it was billed as the liberation to an existence constrained by household drudgery. Plates could be tossed instead of washed; coffee could be chugged on the go and then chucked into a rubbish bin; and frozen TV dinners could be stripped of their plastic wrap and popped in the oven at a moment’s notice. Life Magazine touted the disposable revolution in an article entitled ‘Throwaway Living’; a mere half-century later, every piece of plastic modern mankind ever made is still with us. Indeed, 8 million metric tons of these metamorphosed fossil fuels continue to enter our oceans each year, choking all life in the pervasive plastic path of its micro-pieces, and ultimately working its way up the food chain, into us.We’ve been taught that we can use plastics so long as we recycle, but that system, is in fact, grievously broken, and perhaps never should have been the answer all along, as I learned in this thought-provoking conversation with Rachel Lincoln Sarnoff, executive director of the 5 Gyres Institute, the ocean conservation non-profit that first discovered plastic microbeads in 2012 and campaigned for a successful federal ban in 2015. But how can we even begin to tackle the 5.25 trillion particles of “plastic smog” (that’s 270,000 tons) polluting our oceans worldwide? How can we reverse the seemingly inescapable grasp of a now entrenched throwaway society? Rachel is an awe-inspiring former journalist and mom of three (as well as my friend and neighbor, lucky me!), and she digs deep in this interview -- unraveling not only the history of plastic and the roots of our throwaway society, but channeling the save-everything mentality of her great-grandmother to inspire all of us toward a post-plastic revolution through doable change.
Listen to the Healthy Voyager Radio right here!! It's our Holiday Tips and Gift Guide Show featuring Rachel Lincoln Sarnoff of EcoStiletto: Listen to this week's Healthy Voyager Radio by clicking this linkWe will be back in the spring after a holiday and book project hiatus so be sure to join us when we come back! We wish you a very happy holiday season and a fabulous 2011!
Listen to the Healthy Voyager Radio right here!! It's our Thanksgiving show featuring green holidays with Anna Getty: Listen to this week's Healthy Voyager Radio by clicking this linkJoin us on Thursday, December 2nd for our holiday gift guide show with Rachel Lincoln Sarnoff of EcoStiletto!!