Podcast appearances and mentions of robert klara

On this episode of 'Yeah, That's Probably an Ad,' we're joined by Adweek senior editor Robert Klara to discuss the history of celebrity endorsements and whether a stigma still remains around celebrities appearing in ads.

Robert Klara, Senior Editor at Adweek, joins Marketing Matters to talk Marketing Hits & Misses of the week including Gap's collaboration with Kanye West's Yeezy label!

Adweek agrees – it’s time to pivot to the positive. A recent analysis suggested that consumers are tired of hearing negative messages. According to Adweek’s Robert Klara, a Pew Study found 71 percent of Americans turning off the news to avoid hearing about the pandemic. Another study by Mitto found that 41 percent of consumers think it’s time for brands to talk about something else. For one thing, these consumers are probably tired of the piano music as the people in the commercial repeat “We’re here for you.” So if mannequins in restaurants are part of the new normal, at least for now, and consumers are ready to get out, as we saw in Virginia Beach last weekend, it’s also time for advertisers to pivot to new normal strategies with hope and optimism. To learn more, visit odu.edu/business. This Strome Business Minute is presented by the Strome College of Business at Old Dominion University.

In the inaugural episode of Adweek Radio we take a look at the alcohol industry and how its managing during the Covid-19 crisis. We’re joined by senior editor, Robert Klara to discuss how alcohol brands are pivoting to meet this moment, as well as furloughed New York City bartender Jay Castillo on the shuttering of bars and restaurants across the country.

You've probably seen it by now, the much-maligned Peloton ad. But what was it about that head-scratcher of a spot, what are the lessons learned and what might it mean for the brand? We discuss.  Plus, Adweek's final issue of 2019 looks back at the last 4 decades as the magazine celebrates being 40 years bold. We also look ahead to the 2020s and beyond. David Griner and Ko Im co-host and are joined by senior editor Robert Klara and Senior Art Director Dianna McDougall.

It's a jam-packed podcast this week: Popeyes Chicken Sandwich is back, political ads on Twitter are gone and it's that time of year again: Brand Genius. With much of the Adweek staff covering our Brandweek event in Palm Springs this week, we take time to talk about our annual marquee honor: the Brand Genius awards, which is taking place during Brandweek. We chat about Brand Save honoree Stand Up to Cancer and our Brand Visionary Chrissy Teigen, about her other role as mayor of Twitter. David Griner and Kimeko McCoy co-host this week's podcast and are joined by senior writer Diana Pearl and senior editor Robert Klara. Plus, analysis on Twitter's political ad ban from platforms reporter Shoshana Wodinsky.

We review last week's big agency news including longtime TBWA creative Duncan Milner suing for wrongful termination, plus the talent battle brewing in Miami. Agencies editor Doug Zanger breaks it all down. And Adweek's resident historian and senior editor for brands Robert Klara helps us celebrate Adweek's 40th anniversary.  David Griner and Kimeko McCoy co-host.

Gary Mantz and Suzanne Mitchell recount their visit to the MSI in Chicago, site of world-class exhibits and home to technological marvels from classic locomotive engines and a Boeing 727 airliner to a WWII German U-Boat captured by the U.S. Navy in time to assist with planning the D-Day Invasion. Special thanks to Robert Klara for his American Road Magazine article, “Down To A Science.”

Gary Mantz and Suzanne Mitchell recount their visit to the MSI in Chicago, site of world-class exhibits and home to technological marvels from classic locomotive engines and a Boeing 727 airliner to a WWII German U-Boat captured by the U.S. Navy in time to assist with planning the D-Day Invasion. Special thanks to Robert Klara for his American Road Magazine article, “Down To A Science.”

Gary Mantz and Suzanne Mitchell recount their visit to the MSI in Chicago, site of world-class exhibits and home to technological marvels from classic locomotive engines and a Boeing 727 airliner to a WWII German U-Boat captured by the U.S. Navy in time to assist with planning the D-Day Invasion. Special thanks to Robert Klara for his American Road Magazine article, “Down To A Science.”

Today's Commexis Cast discusses why your brand can't tweet or make social posts about the largest international sporting event in the world, which is taking place right now in the East, and may or may not involve torches at the opening event. We're of course talking about the Olympics taking place in Pyeongchang, South Korea. If you were hoping to show some support for the United States' team, you're out of luck. Adweek's Robert Klara explains the infamous Rule 40 found in the Olympic Charter that dictates which brands can, and which cannot, post on social media about the big event. For brands, such as us, that aren't forking over cash to the Olympic Committee your ability to post about the games is severely limited. This rule isn't new to the 2018 Olympics, however, as Sports Illustrated reported on the effects of the mandate for the 2016 Rio Olympics. While non-Olympic related brands can't post or make advertisements with words or phrases related to the games, sponsors of the games and the athletes themselves have a little more control. Sponsors have the most, with the ability to make just about any post or ad that has been approved by the OCUS. Athletes, however, can't post about any sponsor that isn't directly affiliated with the brand. At least we can still get some cool selfies, right? Today's cast: Len Ward (President of Commexis), Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

Mike Malone speaks with John Roche, author of the crime novel "Bronx Bound", with a call-in from Robert Klara, author of "The Hidden White House." Beers sampled are non-alcoholic: Bitburger Drive and Kaliber.

If you're a music fan of a certain age you’ll remember your first Walkman: likely a cassette player with a belt clip and possibly a built-in radio. Long before the smartphone and the iPod, Sony’s player defined portable audio. And it actually never completely disappeared: Last month Sony introduced a new model – a digital music player that promises high-res audio and costs a cool $1200. But how groundbreaking was that original Walkman? In this week's episode, we ask Robert Klara, a senior editor at Adweek, who recently looked back at this miniature marvel. "The iPod was extremely significant when it debuted in 2001," said Klara, "but it was really the Sony Walkman that ushered in the idea, which was radical at the time, that you could walk around and take your music with you. "It came with very, very good audio quality plus lightweight headphones, and that was a remarkable thing in 1979 when it hit the market." But Klara contends that the Walkman become "one of branding's cautionary tales," when the MP3 era arrived and Sony "became complacent." Listen to the full interview above to find out why. Plus, watch a slideshow of classic Walkman models below, and tell us: What do you remember about your first Walkman (or Discman)?