Wharton Marketing Matters

Ashley Cummings, Owner of Content Connect, and SaaS content writer, joins Barbara Kahn and Dr. Americus Reed to talk about her "March Brandness" campaign, and the use of AI in marketing and crisis response. Hosted on Acast. See acast.com/privacy for more information.

Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard joins Barbara Kahn and Dr. Americus Reed to talk about the changes in branding at Mastercard over time, the strategy behind removing the name of the company in their logo, the Mastercard "Priceless" campaign and experiential marketing, and the pace of change in the marketing landscape for brands. Hosted on Acast. See acast.com/privacy for more information.

Asa Hiken, Technology Reporter for Ad Age joins Barbara Kahn and Dr. Americus Reed to talk about Walmart's immersive commerce initiative, the use of gaming in immersive commerce, digital consumer engagement, and the partnership between WPP and Stability AI. Hosted on Acast. See acast.com/privacy for more information.

Ryan Heuser, the SVP of Experiential for Liquid Death joins Barbara Kahn and Dr. Americus Reed to talk about the origins of the company, their brand partnership with the Philadelphia Eagles, their approach to experiential marketing, and how their marketing strategy sets Liquid Death apart from other brands in the category. Hosted on Acast. See acast.com/privacy for more information.

Asa Hiken, a technology reporter for Ad Age, joins Barbara Kahn and guest co-host Annie Wilson to talk about CES, Agentic AI, the increasing role of AI in marketing, AI online search, social media, and Avocados from Mexico. Hosted on Acast. See acast.com/privacy for more information.

David Chriswick, SVP of Brand & Communications at Orangetheory, joins Barbara Kahn and guest co-host Annie Wilson to talk about what sets their brand apart from other fitness brands, how they keep their gyms welcome to people at all fitness levels, developing the new campaign to freshen up the brand, and the importance of community when it comes to fitness brands. Hosted on Acast. See acast.com/privacy for more information.

Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University, joins Barbara Kahn and Dr. Americus Reed about Walmart's "Birkin" bag, and brand dupes & counterfeits. Hosted on Acast. See acast.com/privacy for more information.

Leslie Serro, Vice President of Marketing, Sweet Snacking, Kellanova, joins Barbara Kahn and Dr. Americus Reed about the brand identity of Kellanova, building a brand on legacy and heritage, what it takes to standout in today's marketplace, and their college football bowl game sponsorship. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with Whitney Bonrud, the Director of Marketing and Communications at charity: water, the world's leading clean water nonprofit, about the history and mission of the brand, their brand strategy, their messaging using the pantone color of the year, using Spotify wrapped trend to create content around the impact they've had throughout the year, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with Terry Stanley, Senior Editor at Adweek about January health trends, the tone of health brand ads, Dry January, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with Tim Nudd, Creativity Editor at Ad Age about the start of holiday ad season, Apple's airpods with hearing aid function, the Chevrolet longform holiday commercial, the draw of nostalgia & emotional ads, comedic holiday ads, and AI-generated ads. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with Michael Lee, Oatly North America's EVP & Executive Creative Director about the story behind the Oatly brand, changing their marketing strategy and creative process, the differences between working for a marketing agency and working directly with a specific brand, the purpose-driven pillar of the brand, and their holiday ad campaign. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Samantha Baker, VP of Commerce at theSkimm about the background of the newsletter, how they curate the brands for their audience, holiday shopping trends, their Good For You Awards, rebranding theSkimm's commerce business, social media strategy, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Daphne Howland, Senior Reporter for Retail Dive about in-store foot traffic, the impact of weather on retail sales, Black Friday and holiday shopping, the state of department stores, TikTok as an e-commerce platform, what's next for Temu, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with TL Stanley, Senior Editor at Adweek about gifting cannabis, Zevia, Best Ads of 2024, brand collaborations, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Megan Darmody, VP of Brand Marketing at UrbanStems, about where they source their flowers, the experiential nature of floral gift-giving, reinventing the floral industry, how florals play a role in the social media posts of younger consumers, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with Sara Pollack, Pinterest's Global Head of Consumer Marketing about the Pinterest brand story, what sets it apart from other social media platforms, how the platform maximizes it's features around the Holidays, "Pinterest Predicts," and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with Chris Kelly, Senior Reporter for Marketing Dive about Amazon celebrity partnerships, the Kleenex brand refresh, the latest Pop Tarts ad campaign, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed is joined by Lee Applbaum, President and Chief Operating Officer, Round 2 Spirits, LLC, to speak with Linda Dow Cash, CEO, Two Chicks Cocktails about the background of the brand, the transformation to a ready-to-drink product, the growth and expansion of their footprint, how they set themselves apart from other RTD brands, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with Lee Applbaum, President and Chief Operating Officer, Round 2 Spirits, LLC about disruption in the spirit industry, distribution models, the importance of making a real connection with the consumer. celebrity partnerships, the founding of Weber Ranch Vodka, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed is joined by Lee Applbaum, President and Chief Operating Officer, Round 2 Spirits, LLC, to speak with Sarah Barrett, Managing Editor at Wine & Spirits Daily about wine & spirits sports partnerships. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Steve Caplan, Adjunct Instructor, USC Annenberg School for Communication and Journalism, and founder of Message, a strategic communications and marketing firm about political ad spending, impact of influencers on the election, Trump's media plan, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Paul Hiebert, Deputy Editor of Special Projects at Adweek, about ad spending, ad shift to streaming, the impact of political ads, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn & Dr. Americus Reed speak with Jud Coplan, Vice President of Product Marketing at Airbnb about creative marketing, the Airbnb business model, app development, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn & Dr. Americus Reed speak with Neil Patel, Founder of NP Digital about his background, digital marketing, Generative AI, search engine optimization, viral trends, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn & Dr. Americus Reed speak with Peter Adams, Senior Reporter at Marketing Dive about the Musinex ad campaign on Tinder, Milkbone's faux movie trailer campaign, and Walmart's holiday marketing, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn & Dr. Americus Reed speak with Steven Silverstein, CEO of Spencer Gifts & Spirit Halloween Stores about their retail strategy, changing the look of their stores every year, how the benefit the area and retail space they occupy for the 3 months that the store is open, the Spirit Halloween inventory and logistics model, how they support the local communities, and more.. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Liz Dee, Co-President of Smarties Candy Company about her family background in the candy industry, how Smarties sets itself apart from other brands, brand extension to other candies, Smarties Halloween campaign, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Sam Bradley, Senior Reporter at Digiday about athlete influencers, NIL, the latest around the Nike brand, NFL advertising, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and guest co-host Patti Williams speak with James Kuczynskiia, Creative Director of Brand & Marketing at Duolingo about their gamification model, the pillars of the brand, the behind the scenes of their 5-second Super Bowl ad, brand partnerships, and word-of-mouth advertising. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and guest co-host Patti Williams speak with Meagan Loyst, the Founder & CEO of Gen Z VCs about young investors, what sets Gen Z apart from other generations, the Taylor Swift phenomenon, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with James Wade, Senior Director of Marketing for Doritos, about the meaning behind the Doritos brand, developing innovative new flavors, the Crash The Super Bowl ad campaign, how changing packaging can impact the consumer, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with Erika Wheless, Marketing Reporter at AdAge, about Lunchly vs Lunchables, brand collaboration, Life cereal, brand nostalgia, Doritos Super Bowl marketing, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with John Taite, EVP of Brand Partnerships at Made Music Studio about sonic branding, it's effectiveness for brands, how it works alongside visual branding, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with Sara Saunders, Chief Marketing Officer at Sazerac, about the latest TikTok campaign for Fireball whiskey, responsible digital advertising, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with Alyssa Meyers, Reporter for Marketing Brew about brand sponsorships at the US Open and the popularity of NFL team brands, and the latest success of the WNBA. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with Ryan Joe, the Adweek Editor-in-Chief, about the Oreo & Coca-Cola and other brand collaboration, and the Google Anti-trust lawsuit. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with Stacey Andrade-Wells, CMO of Liquid I.V. about the history of the brand, what sets them apart in the marketplace, their brand strategy, the consumer product experience, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn & Dr. Americus Reed speak with Jeanelle Teves, Chief Commercial Officer at Bugaboo about their brand identity, the value of luxury strollers, how they utilize brand partnerships, marketing their brand globally, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn & Dr. Americus Reed speak with Daphne Howland, Senior Reporter at Retail Dive about Macy's finances and Q2 earnings, the rebranding of Victoria's Secret, and GAP's new stock ticker. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Annie Wilson speak with Ibrahim Khan, Global Vice President Marketing at The Coca-Cola Company about the competition in the soft drink category, the latest Fanta ad campaign, bringing back the Fanta jingle, Fanta's positioning in the marketplace and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Annie Wilson speak with Jason Notte, a Staff Writer at Adweek about sports marketing, the NFL's attempt at international expansion, marketing trends at The Olympics, Nike's latest ad campaign, women's sports, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with Nate Hill, Vice President of Marketing at Stouffer's about the legacy of the Stouffer's brand, how they determine their space in the dinner market place, "dinner dread", the future of Stouffer's, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with Kimeko McCoy, award-winning journalist, podcast host and senior reporter of Marketing for Digiday Media about the rebranding of The Olympics, sports marketing, Nike's new ad campaign, the evolution of influencers, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with Jake Bullock, CEO and Co-Founder of CANN about their brand strategy, Cann's positioning in the marketplace, building brand awareness, creating a new brand category, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn & Dr. Americus Reed speak with Peter Adams, Sr. Reporter at Marketing Dive about the Nike Olympics ads, Hyundai's emotional ad campaign, Google's change on cookies, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn & Dr. Americus Reed speak with Stephanie Perdue, VP of Brand Marketing at Chipotle about the results of their Super Bowl ad, their long-running "Behind the Foil" campaign, social media marketing, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with Alexander Lee, Reporter covering gaming and esports for Digiday. Gaming & Esports about targeting and advertising in esports, angel investment in virtual environments, brand and gaming creative partnerships, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with Cyntia Leo, Senior Director of Brand Marketing at Urban Outfitters about brand value, the importance of storytelling in branding, Urban Outfitter's focus on community surrounding the brand, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with Kimmra Hingher, VP of Marketing, J&J Snack Foods Corp about the iconic branding of Dippin' Dots, customer loyalty, how the product stands out in the category, expanding Dippin' Dots into more locations, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Annie Wilson speak with Sabrina Sanchez, Senior Reporter, Creativity at Ad Age about how companies are recognizing Pride Month, the Coinbase campaign for their alternative to transfer fees, Athletic Brewing Company, dating apps, and more. Hosted on Acast. See acast.com/privacy for more information.