Podcasts about writally

Caroline McCullough    Caroline McCullough is an award-winning copywriter, content strategist, founder of tech startup Writally and a digital marketer with more than 25 years experience in marketing and communications. She’s an Amazon bestselling author of Your Brilliant Un-Career: Women, Entrepreneurship and Making the Leap, Magnetic Marketing and her upcoming book Possible. Her work has been internationally recognised in the Content Marketing Awards, the Marketing Profs Brightbulb Awards and Social Media Examiner’s Top Blog competition in which she placed in the top 24 social media blogs in the world. She’s been published in Social Media Examiner, Content Marketing Institute, and Mark Schaefer’s blog “Grow”. She’s a Bluechilli and Walkleys Foundation alumnus, the Suncorp Small Business Challenges competition winner, an Anthill Smart 100 award winner, and a finalist in the Women in Technology awards two years running.   Facebook: @casmccullough and @writally Twitter: @writally and @casmccullough Insta: @writallyapp LinkedIn: https://www.linkedin.com/in/casmccullough/ Listen to another #12minconvo

Creating appealing and readable content is a complex process; there is tension between what the author is explaining, and what your audience wants to read. Changing your perspective as a content writer can make your material more desirable and consumable. Cas McCullough is the founder and CEO of tech startup, Writally, which provides content recipes to help you write powerful marketing and blog content in less time. Cas has worked in content strategy for 8 years. As well as running Writally, she is a writer, mentor and content marketing consultant. In today's episode of Be The Drop, Cas tells us about the importance of having an engaged community, how to best market content to your audiences, and we also discuss useful resources for effective content writing. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US podcast@narrativemarketing.com.au

“I’d had my fair share of challenges and turning points” said Cas McCullough in our wholehearted conversation. “A life threatening ectopic pregnancy, divorce, children with health issues, work demands, business  trials… It would be easy to stay in victim mode, but I prefer to be a survivor. And after all, drama and ups and down are all part of the human experience aren’t they?”. And that attitude of acceptance, refocus and determination reflects the true core of Cas. She is a shining example of making the decision to choose to smile. To shrug off stories of doubt and intimidation. To choose not to listen to the mind chatter that can try and defeat you. To keep taking action and moving, staying focused on the impact you want to make, not the fears that want to unmake you.  If you’ve ever felt that the road to your own Next Chapter has more than a few bumps and detours, you’ll find both solace and inspiration in this episode that has led Cas  to being the founder and CEO of a innovative tech startup, Writally, that cuts the time it takes to create an original blog post.

Leigh Staines from Queensland’s Angel 100 and Writally founder Cas McCullough share their insights about how to make a pitch to angel investors to fund the next stage with your startup. Hosted by Spencer Howson and Lou Bromley.

Cas McCullough is the founder of Writally, an award-winning content marketing strategist, B2B copywriter and the author of Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap. In 2017 she placed 3rd in the Anthill Smart 100 Awards, and was shortlisted for a Walkleys Foundation Innovation Grant. In 2016 she was a finalist in the Content Marketing Awards 2016 and won the Suncorp Small Business Solutions Startup Competition. Cas has worked with major organisations right through to small businesses on their marketing strategy. Her clients have included CCIQ, Woodfordia, Integrated Family Law, Office of Queensland Chief Scientist and Workforce Queensland. Connect with Cas via Website https://www.instagram.com/writallyapp/ Facebook https://www.facebook.com/writally Instagram https://www.instagram.com/writallyapp/ LinkedIn https://www.instagram.com/writallyapp/

Leigh Staines from Queensland’s Angel 100 and Writally founder, Cas McCullough share their insights about how to make a pitch to angel investors to fund the next stage with your startup.

I’m excited today to welcome my very first guest to Engage With Story and it is Caroline McCullough aka Cas McCullough, an award winning content marketer, author, podcaster and now startup founder of Writally - an awesome resource which provides customised writing prompts known as recipes to help you structure your content writing and blogging. In this interview, Cas shares with us Why telling good stories is so damn important in the first place. Why you shouldn’t be afraid of telling stories in your business blog, How Story ‘recipes’ can help spark ideas for your blog and we deep dive into a basic structure that every good story should have. More on Cas at http://www.writally.com Support this podcast