About Effing Time

Subscriber-only episodeAt last weeks live AET event in London, George held an open surgery where members of the AET community came to chat with him about their collections and the stories behind the watches.Part Two to follow next week,Stay in touch with us at:https://abouteffingtime.net/https://www.youtube.com/@AboutEffingTimehttps://www.instagram.com/about.effing.time/

Subscriber-only episodeContinuing to look at the trios' favourite watches & brands of the year before the AET Community Choice Awards at their event on December 13th.Stay in touch with us at:https://abouteffingtime.net/https://www.youtube.com/@AboutEffingTimehttps://www.instagram.com/about.effing.time/

Subscriber-only episodeWith less than a month left of 2023, the guys launch the AET Community Choice Awards and discuss some of their favourite and not so favourite watches of the year.We'd like you to vote for YOUR choices so get involved at https://www.surveymonkey.co.uk/r/3QQ559TStay in touch with us at:https://abouteffingtime.net/https://www.youtube.com/@AboutEffingTimehttps://www.instagram.com/about.effing.time/

Subscriber-only episodeFresh from Dubai Watch Week, the guys discuss their highlights of the event.Stay in touch with us at:https://abouteffingtime.net/https://www.youtube.com/@AboutEffingTimehttps://www.instagram.com/about.effing.time/

Subscriber-only episodeNovember 13th saw World Kindness Day, so the trio decided to discuss community and acts of kindness within the watch industry.Stay in touch with us at:https://abouteffingtime.net/https://www.youtube.com/@AboutEffingTimehttps://www.instagram.com/about.effing.time/

Subscriber-only episodeFresh from a visit to the Bremont headquarters, Andrew discusses with George and Adrian the topic of seeing the magic of the brands at close hand. Stay in touch with us at:https://abouteffingtime.net/https://www.youtube.com/@AboutEffingTimehttps://www.instagram.com/about.effing.time/

Subscriber-only episodeWith George back, the guys discuss some of their picks amongst the brand-new watch releases.Stay in touch with us at:https://abouteffingtime.net/https://www.youtube.com/@AboutEffingTimehttps://www.instagram.com/about.effing.time/

Subscriber-only episodeWith George still away, Marcus returns in this episode, where the trio discusses how and when you know when the right time is to pull that trigger on a new watch purchase.Stay in touch with us at:https://abouteffingtime.net/https://www.youtube.com/@AboutEffingTimehttps://www.instagram.com/about.effing.time/

Subscriber-only episodeWith George being away, Adrian and Andrew are joined by AET's Marcus and they discuss why Tudor has Marcus firmly in their grip.Stay in touch with us at:https://abouteffingtime.net/https://www.youtube.com/@AboutEffingTimehttps://www.instagram.com/about.effing.time/

Subscriber-only episodeGeorge recently returned from Japan following the launch of the TAG HEUER CARRERA TEAM IKUZAWA BY BAMFORD watch. Listen as Andrew, George, and Adrian discuss the trip, watch tourism, and the launch itself.Stay in touch with us at:https://abouteffingtime.net/https://www.youtube.com/@AboutEffingTimehttps://www.instagram.com/about.effing.time/

Subscriber-only episodeAndrew recently visited Nomos in Glashütte and recounts the trip to Adrian and George. They also discuss service watches and a sex therapist. As you do.Stay in touch with us at:https://abouteffingtime.net/https://www.youtube.com/@AboutEffingTimehttps://www.instagram.com/about.effing.time/

Subscriber-only episodeSo now the hype is settling down, how has the Blancpain X Swatch collab landed? What has this meant for the Fifty Fathoms 70th Anniversary Act 3 launch?  

Subscriber-only episodeHaving been chastised by subscriber Rod in an earlier podcast, we think we're getting better at these Q&As now so a huge thank you to all the subscribers who sent in their questions! 

Subscriber-only episodeThe event has been and gone. Did the real-life hype match the pre-hype predictions? With Adrian back amongst it all this week, hear what the guys thought.

Subscriber-only episodeSaturday saw the release of the Blancpain X Swatch. Will it emulate the same hype as the Omega MoonSwatch? With Adrian away in far flung fields, Andrew & George are joined by a very special guest co-host, the brilliant Andrew Morgan from Watchfinder.

Subscriber-only episodeImagining a world where Rolex comes back to retail is what Andrew, Adrian and George discuss in this latest episode.

Subscriber-only episodeThe big news this week was the Rolex purchase of Bucherer. What does this mean for the rest of the luxury watch brands and indeed for Rolex themselves?

Subscriber-only episode

Subscriber-only episodeThis Q&A part 2 is because we like to talk and you guys like the ask deep questions, so doing a single Q&A episode wasn't possible. However, in this episode, we cover more questions! Cheers,AET Team

Subscriber-only episodeGeorge, Andrew and Adrian talk about watches in the new Barbie and Oppenheimer movies. Does it have an impact if a watch is seen in a movie?Do we actually care about which watches are in movies?

Subscriber-only episodeHi, Effers!In this episode, Andrew, Adrian and George answer your questions. Well, not many as we like to talk! You guys asked a lot of questions, so we are going to sprinkle these across the coming weeks. Cheers, AET.

Subscriber-only episodeAndrew, George and Adrian discuss social media and the watch community and if Instagram's new Threads is good or bad.

Subscriber-only episodeWe discuss if fashion brands should make watches fueled by the recent launch of the Louis Vuitton Tambour.

Subscriber-only episodeFollow along here: https://www.onlywatch.com/2023collectionAndrew, George and Adrian explore the creative and colourful world of Only Watch 2023. Well, creative and colourful if you aren't Tudor or Blancpain!

Subscriber-only episodeGeorge, Adrian and Andrew can't agree if the Omega Seamaster 75th Anniversary did the legendary watch range justice. 

Subscriber-only episodeAdian, George, and Andrew answer questions from our subscriber CREW.- What do Adrian and Andrew actually do?- Advise to watch brand CEOs- How to justify the price of a watch?

Subscriber-only episodeAndrew, George, and Adrian catch up before a watch event, that they are hosting, and discuss nerves, overcoming nerves. And of course watches!

Subscriber-only episodeThe original idea for About Effing Time was for Andrew, George, and Adrian to start a podcast. Just the three guys talking watches from their own viewpoints. Someone then mentioned making a video recording of the podcast... and then it quickly got out of hand. So this is AET podcast 2.0. Take 2. Version 2. Strike 2. Round 2. AET II... you get the idea. 

A very special episode as IWC announce their 2023 Ingenieur 40, a watch so good, George loses it!

in this episode, the trio discuss the topic of integrated bracelets in their own , incomparable way.Plus the usual stuff.

Are certain watches overhyped and overrated? Likewise, do certain watches not get the credit or love they deserve?Listen as the trio dissect this topic in their usual inimitable style. Plus the usual shenanigans.

Looking at the watches for those milestone events in life; Marriage, Divorce, getting a new dog (!!?). The trio bring their watch selections for those special moments.Plus the usual fun and games.

In this episode, the boys are set a challenge to find the best dive watch within a set budget. It's a real race against the clock as George, Andrew and Adrian try to gazump each other.Plus the usual madnessz

Join Andrew, Adrian and George as they discuss - in their own inimitable way - the fake watch market and how the industry reacts to it.Plus all the usual stuff too!

In this very special episode, we're joined by Lucien Laviscount, one of the stars of the worldwide Netflix hit, Emily in Paris, as he sets the trio a challenge to help him find a luxury watch.All the usual mayhem too!

Continuing the quest for the best alternative watches on the market, Andrew, George & Adrian offer up their perspectives in their own inimitable way. And, of course, The Masked Watchmaker makes an appearance.Plus all the usual chaos.

Welcome back to season 2 of About Effing Time!In the first episode of this new season, Andrew, Adrian and George discuss the best alternatives to some of the most hard-to-obtain and desirable watches out there.Plus, lots of new stuff as well as the things you loved from season 1.

"Not all microbrands are created equal" says Andrew.  Microbrands are making waves right now but which of these brands excite the trio and which don't quite hit the mark?Plus all the usual stuff!

What are the trends, the current design quirks that the trio just don't like or want on their watches? Listen as the trio discuss this and, of course, much more.

What watch is a true game changer?Despite Andrew really, really hating the phrase “Game Changer”, the trio talk about which watches they believe have changed the game.Plus all the usual disorder.

What is it about Rolex? In this episode, the trio discuss what the brand means to them and what first turned them on, or off, to Rolex.Plus all the usual chaos.

Which Bond watch will be the last watch standing? Andrew, George and Adrian bring the ultimate 007 watches to the conversation, but there can be only one winner.

In this latest episode the conversation revolves around what Andrew calls "The Unjustifiables".  Plus which Microbrand will be bought to the discussion in BYOI?

In this episode, the trio discuss the much-hyped MoonSwatch and Andrews asks if there's anything more behind the Omega/Swatch collaboration. Plus much more.

In this first episode of About Effing Time, Adrian, Andrew & George discuss the watches that got them into watches, plus much more.