Podcasts about post launch

Want to scale your property management or co-hosting business past 10, 20, 50 listings? Book a call here: https://strsecrets.com/applyConnect with Mike Reilly : https://www.instagram.com/mikereillync/How do you onboard 7 vacation rental properties in one month without burning out your team?Mike Reilly breaks down the exact 6 stage onboarding system NC Stays uses for every new property, from the first homeowner call to the post launch celebration.Homeowner trust in property managers is at an all time low.Nearly every owner has been burned before.The managers who onboard properties with a real system are locking in 5 to 10 year relationships and standing out in a market flooded with new co-hosts.In this training you'll learn the full checklist:Why the first 30 days with a homeowner decides the next 10 yearsThe 6 stages of onboarding: Handoff, On-Site Setup, Photography, Listing & Software Setup, Final Touches, and Post LaunchHow Mike's team uses Meta glasses to capture every inch of a home and turn it into checklists automaticallyThe QR code trick that eliminates guest questions about the grill, hot tub, sauna, and game roomThe exact roles to hire: project manager, contractor help, listing team, and data qualityHow one Pinehurst property pulled $30,000 in bookings from mood boards alone, before it was even readyThe review stay strategy that gets Airbnb pushing your listing to page one in week oneTIMESTAMPS00:00 Trailer00:37 Welcome back + what's coming for the podcast02:02 Onboarding 7 properties in one month (all 4,000+ sq ft)03:59 The trust crisis and why onboarding is your biggest advantage05:00 The system and the 6 roles you need on your team07:58 The 6 stages of onboarding explained08:01 Stage 1: The Handoff (welcome email, onboarding form, group text)09:55 Stage 2: On-Site Setup with Meta glasses11:12 QR codes, inventory counts, and the house manual14:30 Stage 3: Photography (lifestyle shots, staging, shot lists)15:35 Stage 4: Listing & Software Setup (custom GPT listings, PriceLabs)16:55 $30,000 in bookings from mood boards before launch17:36 Stage 5: Final Touches (data quality, review stays, financials)19:07 Stage 6: Post Launch (social posts, email list, owner shareables)20:02 Why you can't scale without this process20:41 Inside the STR Secrets Mastermind

Want to scale your property management or co-hosting business past 10, 20, 50 listings? Book a call here: https://strsecrets.com/applyConnect with Mike Reilly : https://www.instagram.com/mikereillync/How do you onboard 7 vacation rental properties in one month without burning out your team?Mike Reilly breaks down the exact 6 stage onboarding system NC Stays uses for every new property, from the first homeowner call to the post launch celebration.Homeowner trust in property managers is at an all time low.Nearly every owner has been burned before.The managers who onboard properties with a real system are locking in 5 to 10 year relationships and standing out in a market flooded with new co-hosts.In this training you'll learn the full checklist:Why the first 30 days with a homeowner decides the next 10 yearsThe 6 stages of onboarding: Handoff, On-Site Setup, Photography, Listing & Software Setup, Final Touches, and Post LaunchHow Mike's team uses Meta glasses to capture every inch of a home and turn it into checklists automaticallyThe QR code trick that eliminates guest questions about the grill, hot tub, sauna, and game roomThe exact roles to hire: project manager, contractor help, listing team, and data qualityHow one Pinehurst property pulled $30,000 in bookings from mood boards alone, before it was even readyThe review stay strategy that gets Airbnb pushing your listing to page one in week oneTIMESTAMPS00:00 Trailer00:37 Welcome back + what's coming for the podcast02:02 Onboarding 7 properties in one month (all 4,000+ sq ft)03:59 The trust crisis and why onboarding is your biggest advantage05:00 The system and the 6 roles you need on your team07:58 The 6 stages of onboarding explained08:01 Stage 1: The Handoff (welcome email, onboarding form, group text)09:55 Stage 2: On-Site Setup with Meta glasses11:12 QR codes, inventory counts, and the house manual14:30 Stage 3: Photography (lifestyle shots, staging, shot lists)15:35 Stage 4: Listing & Software Setup (custom GPT listings, PriceLabs)16:55 $30,000 in bookings from mood boards before launch17:36 Stage 5: Final Touches (data quality, review stays, financials)19:07 Stage 6: Post Launch (social posts, email list, owner shareables)20:02 Why you can't scale without this process20:41 Inside the STR Secrets Mastermind

Learn why most readers research across multiple platforms before buying and how independent authors can use multi-channel strategies to maintain strong post-launch book sales, build lasting authority, and turn visibility into long-term success. Amplicaster City: Largo Address: 980 7th St NW Website: https://amplicaster.com Phone: +1 727 4588546 Email: jp@prosperousbuzz.com

How do you balance the time you spend writing with all the time you spend doing socials, newsletters, ads, and more? Today's top story is Launch or Lurch?. Question of the week is How do you balance the time you spend writing with all the time you spend doing socials, newsletters, ads, and more? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts. Kevin J. Anderson is here! https://western.edu/graduate/publishing  Top Story: Launch or Lurch? https://kindlepreneur.com/amazon-popularity-effect-how-amazon-treats-book-discoverability/ A common thread in publishing is that your launch will make or break your book, but is that myth or reality? Kindlepreneur's Dave Chesson wondered the same thing. "We've been analyzing data from Amazon for a while," says Chesson, finding patterns in discoverability that he thinks changes how we authors should operate. "Through analytical proof, we found that when a book has a rise in sales on Amazon through just about any means, Amazon responds by increasing the number of keywords that that book shows up for […], and its rankings for those keywords as well." Thus, when there's an increase in a book's popularity, the book shows up more often in the Amazon's store, tending to further increase sales. One way that Amazon shows a book more is by helping it be found in searches, which is does by 'giving it more (and more popular and appropriate) keywords. This happens automatically, based on how the book was found by previous buyers in searches. But the added keywords weren't just added because they were used in searches. "The more sales a book made, no matter where the sales came from, a book would start to index for more phrases on Amazon over time," says Kindlepreneur. "It took about ~6-8 days of consistent new sales before Amazon would start to show any notice." In addition to overall popularity, the study looked at how spikes, both from the initial launch and from promotions, affected Amazon's tendency to put your book in front of buyers. What they found is that while the singular spike from the initial launch does have a significant effect, those from single promotions have little. A good promotion could give you lots of sales, but the effect doesn't tend to last like it did four or five years ago. "It is much better to directly sell 1000 copies evenly over a 30 day period, than to sell 1000 copies on the first day, and none for the next 29 days," says Dave. "Authors should look to build a series of promotion efforts so as to feed off of each other, rather than isolated tactics."

Gaming hosts Ryan and Ace sit down for a follow-up interview with Sophia Eleni, the voice of the hit indie Cairn. After the game made waves in the gaming world, we talk about her performance, the recording process, and the fan reaction. We dive into what it takes to bring a character to life in narrative-driven video games and how Cairn fits into today's gaming landscape. If you love video games and want insight straight from the talent behind them, this is one episode you don't want to miss from the Video Gamers Podcast!   Thanks to our MYTHIC Supporters: Redletter, Disratory, Ol' Jake, Gaius, Jigglepuf, Phelps and NorwegianGreaser, and Dettmarp   Thanks to our Legendary Supporters: HypnoticPyro, PeopleWonder, Bobby S.   Connect with the show: Support us on Patreon: ⁠patreon.com/videogamerspod⁠ Join our Gaming Community: https://discord.gg/h2cHKAvSmu Follow us on Instagram:⁠ https://www.instagram.com/videogamerspod/⁠  Follow us on X:⁠ https://twitter.com/VideoGamersPod⁠  Subscribe to us on YouTube:⁠ ⁠⁠https://www.youtube.com/@VideoGamersPod?sub_confirmation=1⁠    Visit us on the web:⁠https://videogamerspod.com/⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Liz and Rachel discuss the interview with Marnie Hamp and the importance of staying relevant post-launch. In their conversation, they focus on the need for training, marketing, and sales to all have ears in the field and strong collaboration among departments so that the needs of the reps and the customers can be met. In addition, they discuss the need to cross-train clinical reps and sales reps while maintaining clear roles and responsibilities.In 2025, we're embarking on a MedDevice Training Journey: From clinical trials to standard of care. Join us all year long as we explore training at each stage of the product life cycle.Need help developing your clinical trial training strategies? Contact us at training@cumbyconsulting.com.Related Resources:Marnie Hamp InterviewSubscribe to our newsletter to hear more about the journey from clinical trials to standard of care! Click here to subscribe! Connect with us on LinkedIn:   ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cumby Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rachel Medeiros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Liz Cumby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠About Cumby Consulting:   Cumby Consulting's team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.

In the first-ever Sigma Duocast: Dokusou Edition, Rick teams up with Greggory Harris, founder of Terrashock Entertainment, for a deep dive into the Nintendo Switch 2—two weeks after launch. From the chaotic release day to hands-on impressions of the hardware and launch games, they break down what works, what doesn't, and what they hope to see in the future. With candid opinions, surprising facts, and plenty of gamer banter, this episode is a must-listen for Nintendo fans and curious newcomers alike.

In this episode of Snap Aim, Stella gave the Grounded 2 devs Marcus Morgan and Chris Parker a weird meme request, an actual gameplay addition request, and just asked them a bunch of questions on the creation process for Grounded 2 and what the future roadmap looks like for early access.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you'd like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:“It's Gonna Be Okay,” with Dr. RoseannDefy, by Dr. Sunita SahDream Bold, Start Smart, by Tatiana TsoirTop Three Author MembershipConnect with AJ & Mike:AJ Harper, website Write A Must-Read  Free resourcesAJ's Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike's Socials: IGFBLinkedIn

The cart's closed, the launch emails are sent, and now… what?You're not alone if you've ever felt exhausted or directionless after a launch. The post-launch phase is one of your business's most overlooked (and valuable!) opportunities.In this episode, I'm breaking down exactly what to do after your launch to keep momentum going, without burning out.

What's the secret to getting your product not just built—but sold, used, and loved? In this episode, we sit down with Ciara Peter, SVP of Product at Robin, to explore the full lifecycle of product success from early design decisions to sales enablement and in-app education. With nearly two decades of experience at companies like Salesforce, Box, and Medallia, Ciara shares tactical strategies for making your product easy to sell and adopt. She emphasizes the product manager's role in business outcomes, detailing how to align with sales, enable customer-facing teams, and build onboarding experiences that actually drive engagement. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.

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TIME STAMPS:00:00:00 Community Guest Intros00:08:00 WHY WE should be HYPED for South of Midnight00:35:00 Obsidian's Newest RPG, Avowed Is Set To Receive A POST-LAUNCH ROADMAP01:24:00 Panel Outros and Special Message to the Community!

Podcast Summary: Megan Shulby on Post-Launch Product ManagementIntroduction & Megan's Background01:24 - 02:01 – Megan Shulby is introduced; she and John connected via LinkedIn due to her content on underrated product management topics.02:01 - 04:39 – Megan shares her journey from Hollywood entertainment (e.g., The Biggest Loser) to digital marketing, leading to product management. She pursued graduate studies in Information Systems and Marketing to gain technical expertise.04:40 - 05:47 – She discusses how her media background, especially storytelling, plays a role in product management by aligning teams and ensuring a human-centered approach.05:48 - 08:59 – Megan emphasizes the importance of balancing technical and interpersonal skills in product management. While technical foundations are necessary, storytelling is key in aligning stakeholders, engineering, and sales.09:00 - 11:37 – Discussion on the differences between film production and software development, highlighting the lack of post-launch iteration in film versus continuous improvement in software.11:38 - 13:51 – John and Megan discuss how B2B product teams can adopt a controlled introduction approach similar to film test screenings, mitigating reputational risk through phased rollouts.13:52 - 16:24 – Megan explains why post-launch is critical, yet often overlooked. Many PMs shift focus to new features rather than optimizing existing ones.16:25 - 17:22 – Importance of tracking feature success post-launch, ensuring shipped products meet their intended impact.17:23 - 19:46 – Key elements of post-launch management: stakeholder alignment (sales, customer support, finance), defining success metrics, and monitoring usage.19:47 - 22:32 – Importance of measurement and data tracking, with a focus on ensuring product success metrics are defined pre-launch and monitored post-launch.22:33 - 25:49 – Challenges in data collection, particularly in "digital adaptive" businesses transitioning from legacy systems, making it difficult to track clear success indicators.25:50 - End – Key lesson: Not all businesses have perfect data, and product managers must work with what's available, making informed correlations where necessary.Connect with Megan on LinkedInJoin us on Path2Product to gain hands-on product management experience and build a PM Portfolio to land your first PM job!

This week, Zak and Aaron return to the world of gaming topics not as friends, but as rivals... Marvel Rivals™!Inaccurate and misleading introductory statements aside, your intrepid hosts sit down to discuss the latest chart-topping game in the highly saturated hero shooter genre, Marvel©'s Marvel Rivals™, a Marvel© product, presented by Marvel©. More specifically, they dig into some of the issues inherent to the game's aggressive content release cadence and whether or not its current pace is sustainable without eventually sacrificing quality.Please, enjoy.Listen to Beach Girl on SpotifyCheck out edouggieart on EtsyCheck out even more edouggieart on Instagram

You launched, now what?In this episode, we share our top tips on how you can leverage the moment right after your launch. We are talking about why you should keep on nurturing your non-buyers because they will be your best referral resources and potential future buyers.We are also discussing how to perform a launch debrief, why you should track your emotional states during your launch, and how to gain valuable insights and great customer language by surveying your list after a launch.Find the full show notes here: https://onlinemarketingpodcast.com/the-best-ways-to-capitalize-on-your-post-launch-momentum/Resources:FREE Launch Debrief Worksheet- The Launch Debrief Worksheet helps you examine the different elements of your launch in detail. You'll be looking at the metrics that matter within your launch to help you get more clarity on how you can improve your Launch for the next time you launch!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

On this episode of iGaming Daily, supported by Optimove, Fernando Noodt is joined by Ricardo Assis, Editor of SBC Noticias Brasil, and Isadora Marcante, SBC's Relationship Manager for Brazil, to delve into the latest from Brazil's newly launched sports betting and online gaming market.On the agenda are the regulatory challenges posed by the ongoing dispute between Rio De Janeiro's state regulator, Loterj, and the federal government, as well as the implications for the industry of the legal battle.The trio also discuss why industry stakeholders are concerned about the economic impact of the regulation decisions, why sponsorship deals for Brazilian sports teams are at risk due to these licensing issues and why marketing strategies for international operators must consider Brazil's evolving legal landscape.To read more about what was discussed in today's episode, click on the following links:- LOTERJ recorre de decisão de André Mendonça- https://sbcnoticias.com/br/andre-mendonca-restringe-atuacao-empresas-loterj/Host: Fernando NoodtGuests: Ricardo Assis & Isadora MarcanteProducer: James RossEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

What did you think of this episode?Attention Writers…publicity is your friend! Linda's guest shares how you can maximize your publicity beyond your book launch.Welcome to Your Best Writing Life, an extension of the Blue Ridge Mountains Christian Writers Conference held in the beautiful Blue Ridge Mountains of NC. I'm your host, Linda Goldfarb. Each week, I bring tips and strategies from writing and publishing industry experts to help you excel in your craft. I'm so glad you're listening in. During this episode, you'll learn about Publicity – ways to extend what a publicist did for you during your launch.My industry expert is… Stephanie Alton. Stephanie is a literary agent and marketer with The Blythe Daniel Agency, Inc. She represents best-selling and new voices in non-fiction and in select fiction genres. Stephanie promotes books by curating and executing publicity campaigns and online marketing plans. She has worked in publishing for 9 years and lives on the Gulf Coast of Texas.Today, we cover the following:Pre-launch tips.Post-Launch tips.Marketing advantages you have after your book launch that you don't have during your launch period.What any author can do – even with no marketing experience –to market their book.You can find out more about Stephanie Alton here: www.theblythedanielagency.com https://www.instagram.com/stephanie_alton/ Visit Your Best Writing Life website.Join our Facebook group, Your Best Writing LifeYour host - Linda Goldfarb#1 Podcast in the "Top 50+ Must-Have Tools and Resources for Christian Writers in 2024". Awarded the Spark Media 2022 Most Binge-Worthy PodcastAwarded the Spark Media 2023 Fan Favorites Best Solo Podcast

Try AG1 here http://drinkag1.com/FRIENDS and get a FREE 1-year supply of Vitamin D3+K2 AND 5 free AG1 Travel Packs with your first subscription. Thanks to AG1 for sponsoring FPS! -- This week we're joined by John Linneman of Digital Foundry to discuss the PS5 Pro. It's been out for a few weeks now so we wanted to check in on how it's been doing post launch, how the library of games is performing and guess what the future holds. Plus we're lucky enough to be joined by Yevhenii Kulyk of GSC Game World, who right now is putting the finishing touches on STALKER 2. We talk through the challenging road to launch, what players should expect on day one and what the future holds for both STALKER 2 and the studio.  Timestamps: 00:00 Intro 05:15 PS5 Pro Discussion with John Linneman of Digital Foundry 45:48 AG1 (ad) 47:57 User Question 1 56:13 S.T.A.L.K.E.R. 2 Chat with Technical Producer Yevhenii Kulyk  01:12:20 User Question 2 01:20:55 What We've Been Playing 01:59:01 Show and Tell 02:12:09 Wrap Up -- If you wanna check out our brand new newsletter, you can do so here: https://friendspersecond.substack.com/ -- Let's meet our hosts! - Jake Baldino (aka the Before You Buy Guy) is pretty much the most watched reviewer on YouTube across both Gameranx and his personal channel (https://www.youtube.com/c/JakeBaldino). If you're obsessed with Delorians, The Mummy and Pizza you can discuss that stuff with him directly over on Twitter: @JakeBaldino - Lucy James is a Senior Producer at Gamespot and a Creative Producer at Giant Bomb. She's actually, like, experienced and credentialed and has real life skills and stuff, while the rest of the gang would be funemployed if the YT algorithm didn't kiss them for random, inexplicable reasons.  - Skill Up used to work at McDonalds but he got fired for skimming too many chicken nuggets. He says he regrets it since he hasn't had a better job since.  -- Listen to the Friends Per Second Podcast on your favourite podcast platform: https://linktr.ee/friendspersecond Subscribe to our newsletter to stay up to date: https://friendspersecond.substack.com/ Follow on Twitter: https://twitter.com/TheFPSPodcast Follow on Instagram: https://www.instagram.com/friendspersecond Learn more about your ad choices. Visit megaphone.fm/adchoices

Notion Post Launch Optimization TemplateSignup to a Notion accountI've witnessed this scenario countless times: organizations invest substantial resources into launching a new website, only to neglect post-launch optimization once it goes live. This oversight is a critical mistake that can significantly undermine the long-term success of your digital presence. Today, let's delve into the crucial topic of post-launch optimization and explore why many organizations are failing to capitalize on this essential process.The Post-Launch Optimization ChallengeWhen it comes to post-launch website management, many organizations typically fall into one of two categories:They completely abandon post-launch optimization, treating the website as a "set it and forget it" project.They implement sporadic updates, primarily focusing on adding new features or updating information, without a structured post-launch optimization strategy.Both of these approaches miss a critical opportunity in the post-launch phase: leveraging real-world data to enhance the website's effectiveness in meeting organizational objectives. This oversight isn't just a minor misstep—it's a significant waste of potential and a failure to implement proper post-launch optimization techniques.Consider this: it's only after a website goes live that we begin gathering authentic data about user interactions. This post-launch data is invaluable for improving your site's performance through targeted optimization efforts, yet it often goes unused.Harnessing the Power of Post-Launch Data for OptimizationLet's explore an example of how we can leverage post-launch data for effective optimization. Tools like Microsoft Clarity can provide crucial insights into user behavior, enabling targeted post-launch optimization. Through these tools, we can identify:Key exit points where users are abandoning the siteInstances of excessive "rage clicking," signaling areas in need of immediate improvementMoments where users click on non-clickable elements, highlighting opportunities for interface improvementsUnusual scrolling patterns that can guide our strategyQuick returns to previous pages, indicating potential issues to addressAll these behaviors serve as red flags, indicating potential issues with specific pages or user flows that require attention in your post-launch optimization efforts. However, identifying these problems is just the initial step. The real challenge—and the key to successful—lies in how we process and act on this valuable information to continuously improve our website's performance.Microsoft Clarity is invaluable for identifying areas for improvement post-launch.From Data to Action: A Structured ApproachOnce we've pinpointed problem areas using tools like heat maps and session recordings, we need a systematic way to form hypotheses and test improvements. This is where many organizations falter. They either ignore the data entirely or make knee-jerk changes based on individual opinions rather than evidence.What we need is a structured process for managing and prioritizing potential improvements. To help with this, I've created a Notion template that demonstrates how to structure a post-launch optimization backlog. You can access this template here. Additionally, I've recorded a video walking through the process, which you can watch below:[Insert video embed code here] Now, let me walk you through my approach to this challenge:1. Idea SubmissionCreate a system where anyone in the organization can submit improvement proposals. Each proposal should include:A concise description of the proposed changeSupporting data (e.g., screen recordings, screenshots, analytics)Evidence justifying the proposalEstimated impact and effort requiredPotential implementation barriersThis approach ensures that all ideas are considered and backed by some level of evidence.Any suggested improvement should come with a written proposal explaining why it deserves consideration.2. Internal ReviewOnce proposals are submitted, they need to be reviewed internally. The most viable options should be selected based on:Effort requiredLikelihood of successTarget audience importancePotential impactThis step helps prioritize resources and focus on changes that are most likely to yield significant improvements.3. Test PlanningFor proposals that make it through the review process, the next step is to create a detailed test plan. This should include:Test methodologySuccess metricsEstimated impactRequired effortAny constraints or weaknesses in the testing processA well-thought-out test plan ensures that you're not just making changes for the sake of change, but actually measuring the impact of your optimizations.Before implementing a proposal, create a test plan.4. Test Execution and ReportingOnce the test plan is approved and scheduled, it's time to run the test. After completion, a report should be prepared, including:A description of the testSummary of findingsDetailed test methodologyData collectedRecommendations for next stepsThis report serves as the basis for deciding whether to implement the change, refine and retest, or abandon the idea altogether.After testing a proposal, create a report and evaluate the results. Only then should it proceed to production.5. Implementation or IterationIf the test results are favorable, move forward with implementing the change on your live site. If not, consider refining the approach and running another test, or move on to the next proposal in your backlog.The Benefits of Structured Post-Launch OptimizationBy adopting this kind of structured approach to post-launch optimization, you stand to gain several benefits:Data-Driven Decision Making: You're basing changes on real user behavior, not just hunches or opinions.Continuous Improvement: Your website becomes a living, evolving entity that gets better over time.Resource Efficiency: By prioritizing and testing changes, you avoid wasting time and money on ineffective updates.Organizational Alignment: The structured process helps align different departments around common goals for the website.Better User Experience: Ultimately, this approach leads to a website that better serves your users' needs.Overcoming Common ObstaclesOf course, implementing such a process isn't without its challenges. You might encounter resistance from team members who are used to making changes based on gut feelings or who are resistant to the additional steps involved. Here are some strategies to overcome these obstacles:Education: Help your team understand the value of data-driven optimization. Share case studies and success stories.Start Small: Begin with a pilot project to demonstrate the effectiveness of the process.Streamline: Use project management tools to make the process as smooth and efficient as possible. For example, you might want to make use of the sample post launch optimization Notion template I have provided.Celebrate Wins: Highlight successful optimizations to build momentum and buy-in.Remember, the goal isn't to create bureaucracy, but to ensure that every change you make to your website is purposeful and impactful.Conclusion: Embracing Continuous ImprovementPost-launch optimization isn't just about fixing what's broken—it's about continuously improving your website's ability to meet both user needs and organizational objectives. By implementing a structured, data-driven approach to post-launch optimization, you can turn your website from a static digital brochure into a dynamic, ever-improving asset.Don't let your website stagnate after launch. Embrace the power of post-launch data, implement a structured optimization process, and watch as your website's performance improves over time. Your users—and your bottom line—will thank you.If you need help with post-launch optimization for your website, just reach out! I'd love to chat about how we can customize this strategy to fit your needs and goals. You can also learn more about this approach and other methods of improving your site's effectiveness with my workshop on conversion optimization.

Welcome to a new solo episode of Waking Up with Melissa. Today we dive into the must-do money generating moves to make right after a launch. You've done the hard work of launching—now it's time to keep the momentum going! I'll share with you my signature steps on nurturing your audience, identifying your ideal clients, and crafting content that keeps the excitement alive and draws people to your offer. This episode is packed with actionable insights to transform your launch into long-term income.A BREAKDOWN OF THIS EPISODE:00:00 Money-Generating Moves and Post-Launch Planning05:30 The Power of Audience Nurturing: Staying Engaged Beyond Launch Day09:23 Engaging with Your Audience to Conduct Market Research15:16 Building Community: Stay Visible To Your Audience After Launch21:15 Creating Strategic Content: Connecting Content to Your Launch Goals25:37 Sustaining Momentum and Consistent EngagementPS: Doors to the Mystic Mastermind are now open! Step into the frequency of eing a 6-figure business owner and attract the soulful currency to do the impactful work wou're called to do. Apply today and book a call with me: https://iammelissaruiz.com/uum

This episode of the Six Figure Author Experiment podcast focuses on post-launch strategies and marketing techniques for indie authors, featuring a detailed discussion with guest Mike from Written Word Media. The conversation explores the effectiveness of various advertising strategies, including the use of Facebook, Instagram, and Amazon ads, with an emphasis on the importance of testing different ad creatives and understanding the nuances of different platforms.Key Discussion Points:* Post-Launch Reflection:* Russell reflects on his recent book launch, noting that despite a detailed pre-launch plan, he executed minimal promotional activities aside from running Facebook and Amazon ads and sending a few emails. The discussion highlights the importance of post-launch analysis to understand what worked and what didn't.* Advertising Strategies:* Mike explains the benefits of using Written Word Media's Reader Reach ads, which run on platforms like Facebook, Instagram, and Amazon, tailored specifically for indie authors. He emphasizes the importance of focusing on data-driven decisions, such as analyzing which ads perform best to optimize future campaigns.* Data and Feedback:* Russell and Mike discuss the importance of receiving detailed feedback on ad performance, including metrics like clicks and impressions, to improve future ad campaigns. Russell expresses a desire for more granular data to understand which specific ad creatives and keywords are most effective.* Pricing Strategy:* The conversation delves into pricing strategies for book series, with recommendations to heavily discount or make the first book in a series free to attract readers and drive sales for subsequent books at full price. The hosts debate the effectiveness of discounting later books in a series.* Long-Term Marketing Approach:* The episode emphasizes the need for a long-term perspective on book marketing, treating the launch as a continuous process rather than a one-time event. This includes ongoing promotion through influencer outreach, TikTok ads, and other channels, to keep momentum going even months after the initial launch.* Direct Sales and Conversion Ads:* A significant portion of the discussion is dedicated to the advantages of running direct sales ads and using conversion events to optimize ad performance. Mike introduces the idea of using meta's conversion pixel for better targeting and efficiency in ad campaigns, especially for direct sales through an author's website.* Lead Generation:* The hosts also touch on the effectiveness of lead generation ads for building an email list, discussing benchmarks for cost per lead and the importance of list quality over quantity.Final Thoughts:The episode provides a comprehensive look at the complexities of book marketing, emphasizing the importance of continuous testing, data analysis, and a long-term approach to building and sustaining book sales. The key takeaway is that effective marketing for indie authors requires a combination of strategic ad spending, price promotions, and ongoing engagement with readers. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.sixfigureauthorexperiment.com

Welcome to the third and final part of our series on common course creation mistakes! In this episode, we focus on what happens after you've launched your course. Many course creators experience post-launch letdowns due to avoidable mistakes. Today, we'll explore three critical mistakes and provide strategies to ensure your course remains successful and continues to attract new students.Some of the major post launch letdowns include:Failing to Market ContinuouslyIgnoring Feedback and ReviewsLack of an Automated SystemThank you for joining us in this series on course creation mistakes. If you have any questions or need further assistance, feel free to reach out!Get the Words to Wealth guide (7 ways to monetize what you already created)About Donna AshtonI'm Donna Ashton, sorceress, course expert and host of Mystic Mic: Turn Words into Wealth podcast.I built a multiple 6-figure business entirely with courses and programs while working about 15 hours per week so I can have 4-Day weekends every week.I wave my magic wand and reuse content (book, presentation, workbooks, etc.) of overwhelmed thought leaders, authors and speakers who want to monetize what they've already created into a program to make more income and impact.Which course is best for your business? Take my quiz.

In our fourth installment of Tactical Tuesday, Brian Cole and Kevin Daisey discuss post-launch optimization for Google Ads. They cover topics such as analyzing search terms, adding negative keywords, adjusting match types, improving quality scores, addressing disapproved ads, and managing budget spend. They also emphasize the importance of understanding the customer journey and aligning ad strategies accordingly. If you're currently running Google Ads at your firm, this is an episode you won't want to miss. Be sure to tune in every Tuesday for a brand-new Tactical Tuesday!

Book Marketing Agency's Expertise and Focus Chris Benetti, the owner of Smart Author Media, a book marketing agency, discussed his expertise and the agency's focus on helping business owners sell books. Chris has been in the marketing field for about eight years, and his agency's main objective is to assist clients in generating leads and clients through book sales. The discussion also touched on Chris's journey in marketing, his initial years of learning and experimentation, and the last four years of more refined direction. The conversation concluded with Michael D. Levitt expressing interest in why Chris's agency chose to specialize in working with authors. Post-Launch Book Marketing Opportunity Discussed Chris Benetti discussed the opportunity he identified in the marketplace, where there was a lack of services to help published authors market their books effectively post-launch. He shared his approach of taking a holistic view of the entire process, from building book funnels to running ads, with the goal of maximizing sales for authors. He also emphasized their team's readiness to take full responsibility for the campaigns and the unique approach of not relying on clients for creatives and inputs. Michael D. Levitt agreed with Chris's approach, highlighting the importance of marketing strategies that respond to the specific needs of each book and author. Advertising Validation Process Discussed Chris Benetti discussed the process of running ads for clients, which involves a validation period of 30 days to determine what works best. He explained that they go through a checklist of changes to ad elements based on metrics, such as ad headline, copy, creative, or offer. He emphasized the importance of patience, as ads often don't work right away and require testing and validation. Michael D. Levitt highlighted the need for patience in the process, citing Jeff Bezos' approach to Amazon's early days as an example. Marketing Campaigns: Test, Target, Invest, Maintain Momentum Michael D. Levitt emphasized the importance of patience and experimentation in marketing campaigns, using the analogy of fishing. He suggested starting with a reasonable investment to run tests and identify the target market. Once the target is identified, additional resources can be brought in to maximize results. Chris Benetti agreed with the idea of investing in good creatives in the advertising space, mentioning that a well-crafted creative can maintain momentum for a long time, even without any changes. Testing and Experimentation in Client Work Chris Benetti discussed the importance of testing and experimentation in their work with clients, emphasizing the value of learning from past successes across different clients. He suggested that they have a bank of proven and tested creatives that can be used with new clients. He also stressed the need for a testing cadence and budgeting for each ad. Michael D. Levitt agreed, drawing parallels with cooking and experimentation. He highlighted the importance of learning from past campaigns and not expecting immediate success with new ones. Both agreed on the importance of the long game in their approach. Investing in Business and Authorship Michael and Chris discussed the importance of investing time and resources into a business or authorship for long-term returns. They highlighted the concept of Return on Investment (ROI) and the need to spend money wisely to make money. Chris shared the example of a friend making money from his book through add-ons and additional offers. They emphasized that the book is often just the beginning, with the real profits coming from the add-ons. Chris also pointed out the potential of nurturing book buyers and offering them higher priced products in the future. Book Marketing and Advertising Resources Chris Benetti discussed the resources available on smartauthor.com and their Youtube channel for book marketing and advertising

You launched, now what?In this episode, we share our top tips on how you can leverage the moment right after your launch. We are talking about why you should keep on nurturing your non-buyers because they will be your best referral resources and potential future buyers.We are also discussing how to perform a launch debrief, why you should track your emotional states during your launch, and how to gain valuable insights and great customer language by surveying your list after a launch.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-leverage-the-post-launch-period-2/Resources:FREE Launch Debrief Worksheet- The Launch Debrief Worksheet helps you examine the different elements of your launch in detail. You'll be looking at the metrics that matter within your launch to help you get more clarity on how you can improve your Launch for the next time you launch!Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

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Right after launches, it's normal to feel big feelings: Relief it's over, excitement about success, sadness about failure. Feel your feelings, whichever ones they are, but don't create unhelpful stories about them. Instead, channel your energy into getting the true story. Send out surveys to gather data.In this episode, I dive into everything you need to know about post-sale surveys and how to execute them. I teach you how to measure sale success and figure out which marketing channels produced a good ROI for your business. Plus, I touch on how to encourage post purchase behavior like referrals.Finally, since this is the last episode of our Launch Series, I review the top takeaways of running a launch, from beginning to end. I've really enjoyed making this series and I hope it has helped you and your business!In this episode, you'll hear…What questions to ask in post-launch surveysHow to weigh different pieces of survey dataWhy surveys are important in continuing to list buildClick here to find the full show notes and transcript for this episode.RESOURCES:Join the waitlist for my book “When I Start My Business I'll Be Happy: A Practical, No BS Guide to to Successful Online Entrepreneurship” Sign up for my free weekly email “Sam's Sidebar”CONNECT:Sam on InstagramSam on FacebookOn Your Terms on InstagramDISCLAIMERProduced by NOVA Media

Here are the things to expect in the episode:Navigating the post-launch phase of a book can be quite challenging for some.Ways to leverage your books for more tremendous success.Recognition in the literary world enhances the visibility of your work and expands your influence.A writer's strength means to focus on what you do best.And much more!About Suzanne:Suzanne Tregenza Moore helps non-fiction authors focus on bringing in revenue while developing thought leadership status. Since leaving her six-figure corporate career, Suzanne has employed her MBA in Marketing & Entrepreneurship, along with personal experience from living in the weeds of her own business, to support clients with strategy, marketing, technology, delegation, and mindset.Her clients describe her as “Invaluable” and a “gentle butt kicker” and say she helped them “unleash their vision”. She is the best-selling author of Hang on Tight! Learn to Love the Roller Coaster of Entrepreneurship. Connect with Suzanne Tregenza Moore!Website: https://suzannetmoore.com/LinkedIn: https://www.linkedin.com/in/suzannetregenzamoore/Facebook: https://www.facebook.com/suzannetmooreInstagram: https://www.instagram.com/suzannetmoore/All Things Authorpreneur Podcast: https://allthingsauthorpreneur.com/ Book Recommendations:Big Magic: Creative Living Beyond Fear by Elizabeth GilbertLearn more about Virtual Networkers here: https://virtualnetworkers.biz/ Connect with Deborah Kevin:Website: www.deborahkevin.comInstagram: www.instagram.com/debbykevinwriterLinkedIn: https://www.linkedin.com/in/deborah-kevin/ Check out Highlander Press:Website: www.highlanderpressbooks.comTikTok: https://www.tiktok.com/@highlanderpressInstagram: https://www.instagram.com/highlanderpressFacebook: https://www.facebook.com/highlanderpress

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you'd like to support this show, rate, subscribe and leave a review on your podcast app. Books/Resources Mentioned:Atomic Habits, by James Clear: https://a.co/d/ivufoOlMiracle Morning, by Hal Elrod: https://a.co/d/74r4xtNE-Myth, by Michael E. Gerber: https://a.co/d/2nxvstQGiftology, by John Ruhlin: https://a.co/d/ben9bCeBlowback, by Miles Taylor: https://a.co/d/gNhUgULThe Long Game, by Dorie Clark: https://a.co/d/h4dcevBConnect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-Read: https://a.co/d/4H0xQ7GFree resources: https://writeamustread.comSocials:FB: https://www.facebook.com/AJHarperAuthorsLinkedIn: https://www.linkedin.com/in/anjanetteharper/Mike Michalowicz: https://mikemichalowicz.comAll books: https://mikemichalowicz.com/books/Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

In this episode, Lauren & Matt explore the three stages of promoting your book—pre-launch marketing, at-launch marketing, and post-launch marketing.Download your free book marketing checklist to help you stay on track. Dive Deeper

MWH 409 : Double Your Next Webinar Launch: Unleash the Power of a Post-Launch Debrief Today, we're diving deep into the transformative power of a Post-Launch Debrief for digital entrepreneurs. Join me as we delve into the importance of this structured analysis and reflection, and the specific data points to monitor during a live webinar launch. Discover how registration and attendance, conversion rates, engagement metrics, and post-webinar surveys can provide valuable insights to optimise your strategies. And don't miss the game-changing secret to maximising the potential of a post-launch debrief – sharing it with a mentor, a business coach or a trusted advisor. LISTEN NOW Unleash the Power of a Post-Launch Debrief In this episode, I will walk you through the following data points you should monitor during webinar launch: Registration - This will give you an idea of the initial interest and the effectiveness of your marketing efforts. Attendance - This will provide you with insights into audience engagement and the effectiveness of your follow-up strategies Conversion Rates - This will help you assess the persuasiveness of your offer and identify areas for improvement. Engagement Metrics - This will help you understand how well you engaged your audience and if there were any technical issues that may have affected their experience. By taking the time to review and assess our launch efforts, we gain valuable insights and learnings that can fuel our future success. It's like conducting a post-game analysis to improve our game plan for the next match. This episode is your roadmap to scaling and optimising your digital business through high converting webinars. Your launch experiences are stepping stones towards growth and success. Embrace the opportunity to learn, adapt, and improve. And always remember, you have a supportive community here! Until next week, stay happy in your hustle. CONNECT WITH ME Web: www.tracyharris.coFacebook: @mumswithhustleInstagram: @mumswithhustleTwitter: @MumsWithHustleMums With Hustle® Podcast Community By Tracy Harris: @mumswithhustle LOVE THE MUMS WITH HUSTLE PODCAST? Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I'd be extremely grateful if you would review me on iTunes! If you've loved this podcast, never miss another one! All you have to do is SUBSCRIBE to the Mums With Hustle Podcast on iTunes.

When it comes to launching, there's always room for improvement—well beyond just how much money you make. This is why a post-launch review is super important, so that you can learn what worked and what didn't. In today's episode, I'm sharing the art of the post-launch review and 5 questions you can answer to make your next launch even more successful.- Why reviewing your launch numbers objectively, within the context of *your* business, is so valuable.- The questions to ask yourself straight after your launch while it's all still fresh in your mind.- How using your answers to these questions to tweak your next launch can set you up for even bigger success.SHOW LINKS:- To join the Launch Magic Waitlist DM me "magic" on Instagram @stephtaylor.co or visit Stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

In this episode of The Digital Business Evolution Podcast, Jess drops some practical advice for entrepreneurs to follow when it comes to a launch. Jess dissects the four phases of the launch process: the Pre-Pre Launch, the Pre-Launch, the Launch, and what Jess says is the most important, the Post-Launch. Jess walks us through the post-launch and emphasizes that during this phase– numbers reign supreme. But, as Jess also notes, it is incredibly important to remember which numbers you are taking into consideration. We can have a successful launch as far as the amount of money we bring in, but if we solely focus on the hard-hitting metrics, we can quickly trade in our feelings of success for unworthiness. Jess closes out the episode by reminding us that our clients deserve us taking the time to do a proper post-launch review. When we do so, it leads us and our business to scalability, sustainability, and profitability. As always, cheers to your evolution!  Key Takeaways: Learn about keeping future clients in mind by tracking metrics. Learn why our clients deserve us taking the time to do a proper post launch review.  Learn about the 4 phase of launch Episode Resources Guides, templates, and downloads for your business all for FREE: https://www.jessglazer.com/freebies

Subscriber-only episodeThe event has been and gone. Did the real-life hype match the pre-hype predictions? With Adrian back amongst it all this week, hear what the guys thought.

In this episode, we discuss what to do right after a launch, how to evaluate your launch, and how to leverage the people who didn't purchase from you this time and turn them into future buyers. Find the full show notes here: https://onlinemarketingpodcast.com/how-to-leverage-the-post-launch-period

Chalene received great feedback from a past episode - Private Recording | Reviewing our Ad Strategy for Webinar - so Chalene decided to pull back the curtain once again.    This is audio taken from an actual team marketing meeting after the launch of Team Johnson's Marketing Impact Academy, which is the biggest launch we do. You will hear from each team member what they felt went right and what did not go so great.  As well as what changes could be made for the next launch.    If you do seasonal launches or launches of any kind no matter if it is products, programs or courses you will love this episode! And hope that you get some great ideas of what to do and what not to do in your next launch.      Check out Bret's ALL NEW Course Money Matters 101 at Chalene.com/moneymatters     Check out InstaClubHub!! The ONLY All-In-One Instagram Resource Community Designed To...Grow Your Following and Reach More Customers on Instagram™(All in Just Five Minutes a Day!)  InstaClubHub.com     Download the Patreon App and Join The Chalene Show at patreon.com/TheChaleneShow     Links from Today's Episode: Private Recording | Reviewing our Ad Strategy for Webinar - 590     Join our NEW, awesome PodSquad on Facebook here!     Subscribe to The Chalene Show!!!   Links you may want to check out:  Check out MarketingImpactAcademy.com Leave Chalene or Brock  a message or ask them a question at  (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing  Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift  HERE   Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson    Facebook: www.Facebook.com/Chalene    TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Be sure to follow Brock on his travel adventures @tayandbrock     Stop dieting & start living:  PhaseItUp.com     Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life!     Be sure you are subscribed to this podcast to automatically receive your episodes!!!      Get episode show notes here: www.chalenejohnson.com/podcast      Hey! Send me a DM & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you're a homie! XOXO Chalene