Brand, Market, Flourish

Does your business support your lifestyle or do you feel like your business is taking over your life?  There are essentially two ways that you can build a business:  1. Work all hours of the day from the beginning to build a business that isn't sustainable long term without investing in a big team to support the growth   OR   2. Decide how you want your life to look and create a business that fits around that.   I know which one I'd prefer. In today's episode, I'm talking about building a lifestyle first business and why it's something that I'm passionate about supporting others in doing. I also share 10 tips to help you build a lifestyle-first business. Thanks so much for joining me for another episode! Join me every Monday and Thursday for a brand new episode. LINKS: - Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap  - Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/EYB  - Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services  - Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com - Let's connect on Instagram >>> https://instagram.com/fleurironline

I'm very excited for this epsiode as it's the first in a new series over here on the Brand, Market, Flourish podcast. The series is called Ask Louise and it's going to be a place where I answer questions you've submitted on all things marketing, digital products and online business.  This question has been submitted by Cindy at Over The Moon Creative, a brand and website design studio for small business owners.Cindy's question is...I am currently building out my first two WordPress templates to sell. What are the first steps you would recommend I take to start selling my templates? I don't currently have a huge email list or a following on social media.In this episode, I talk about:- The different ways you can market your website template shop- The three types of marketing strategies - build, borrow and buy- The steps I would take if I were starting a template shop without an audienceIf you have a burning question that you'd like answered here on this podcast, visit fleurironline.com/asklouise to submit your question.LINKS:- Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap - Looking for 1:1 support to create a strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services - Ready to package up your service-based expertise into digital products? Join the Expand Your Brand waitlist >>> https://fleurironline.com/expand-your-brand - Thinking about updating your website? Check out my Showit website template shop >>> https://madebyfleurir.com - Let's connect on Instagram >>> https://instagram.com/fleurironline

In this episode, I'm going to be talking you through how to create your big-picture strategy for the year.I have always been a huge advocate of strategy in business and I strongly believe that it's not possible to build a long-term sustainable business without one. When first starting out in business, a detailed strategy isn't necessarily needed. However, after you've spent a year or two experimenting with what works, what doesn't work, what you enjoy and what you don't enjoy, it's then time to start thinking about the future of the business and that's where strategy comes in. Creating a big-picture strategy for your business doesn't need to be overwhelming and I'm going to show you that in this episode.Resources:- Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap - Looking for 1:1 support to create a strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services - Ready to package up your service-based expertise into digital products? Join Expand Your Brand >>> https://fleurironline.com/expand-your-brand - Thinking about updating your website? Check out my Showit website template shop >>> https://madebyfleurir.com- Let's connect on Instagram >>> https://instagram.com/fleurironlineJoin me every Monday for a brand new episode!

In the final episode of this 10-part series, I want to talk about what to do if you already have digital products and they are just not selling.More often than not when you create a digital product and then it doesn't sell, you likely have a problem with one or more of these three elements - product, marketing or messaging. After all, you have to have a good quality product that you know is something your audience wants and needs. You also need to ensure that your marketing and messaging is all working cohesively too.Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.comLet's connect on Instagram >>> https://instagram.com/fleurironline

Creating a digital product is one thing but actually launching it is a whole other topic in itself.During this 10-part series, I've spoken a lot about product creation but in today's episode, I want to answer some of your questions around launching a digital product. These are questions that I've been asked by you when I asked what questions you had about launching a digital product on Instagram stories.Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.comLet's connect on Instagram >>> https://instagram.com/fleurironline

Courses…. Do you feel the pressure to create one? It seems like everyone in the online business world is creating courses so you should too right? Wrong!Courses are not the only digital product that you can create yet somehow we seem to fall into the trap of thinking that they are. In today's episode, I'm going to be helping you decide whether to create a digital product or a course for your first main digital product. - Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist - Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap - Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services - Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com- Let's connect on Instagram >>> https://instagram.com/fleurironline

I know that tech can sometimes be a stumbling block when it comes to building digital products into your service-based business model so if you're someone who is feeling overwhelmed with not knowing what tech you need, this episode is for you.  I'm going to be sharing with you the exact tools that I use in my business to create and sell digital products.Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.comLet's connect on Instagram >>> https://instagram.com/fleurironline

I'm going to guess that if you haven't yet created a digital product but it's something that you want to incorporate into your business, there is something holding you back. There could be many reasons why you haven't made a start on this part of your journey and in today's episode, I'm going to highlight 5 common limiting beliefs keeping you from creating your digital product and my own perspective on each of these to help you overcome them.If you're currently experiencing any of the limiting beliefs I talk about in this episode, I really hope that this will help you change your perspective on them and give you the confidence to just get started. Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.comLet's connect on Instagram >>> https://instagram.com/fleurironline

If you're thinking about creating your first (or next) digital product but you're asking yourself… How do I know this is something that they actually need? OR What if I create it and no one buys it?Then you're going to want to listen to this episode because I'm sharing with you 5 ways that you can validate your idea for your digital product so that you can be sure you're not wasting time creating a product that people aren't interested in.Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.comLet's connect on Instagram >>> https://instagram.com/fleurironline

When I started out in business, finding the time to work on my own business was challenging. I felt guilty if I was working on my own projects instead of working on projects for my clients. However, I've since gotten a lot better at managing my time and thanks to my digital products and one-to-many offerings, I now have a lot of time to spend working on marketing, product development and other tasks within the business.Actually finding the time to create these products was most definitely a challenge to begin with as you'll hear if you have listened to the last episode where I talk about how I struggled to make time to create and launch my Showit template shop and what I did so that I could finally get it done.If you're struggling to make time in your business to work on your own projects, whether that's creating digital products, marketing or anything else business-related, keep listening because this episode is for you.Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.comLet's connect on Instagram >>> https://instagram.com/fleurironline

Are you wondering when is the right time to build digital products into your business model? Just like anything in life and business, there is never truly a right time and you may never feel 100% ready but there are some factors to consider before doing so.This is the third episode in this 10-part series and I'm going to be talking about when exactly is the right time to create digital products. I'll also be sharing with you a mistake I made when creating my Showit website template shop so that you can hopefully avoid doing the same.Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.comLet's connect on Instagram >>> https://instagram.com/fleurironline

Welcome back to the second episode of this 10-part series all about building digital products into your service-based business. If you're struggling with idea paralysis when it comes to what digital product to create, you're going to find today's episode helpful because I'm sharing with you 8 digital product ideas for your service-based business along with examples for each of them. If you haven't yet listened to the first episode in this series, then I'd definitely recommend giving it a listen after you've finished this one.Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.comLet's connect on Instagram >>> https://instagram.com/fleurironline

In preparation and celebration of the launch of my new program, Expand Your Brand which launches on Tuesday 27th September, I'm releasing a 10-part series of short episodes all about digital products. Today is the first episode of the series and I'm going to be sharing with you how you can ensure that you're creating digital products that people actually want.So, how do you create digital products that people actually want? The answer… market research. Listen to this episode to find out why market research is an essential part of any business and how you can conduct it in your business.Be sure to check out all of the other episodes in this 10-part series and if you're looking for support, accountability, and guidance in building digital products into your business, be sure to join the waitlist for Expand Your Brand at fleurironline.com/waitlist.Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/servicesLooking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.comLet's connect on Instagram >>> https://instagram.com/fleurironline

Fed up with social media? In today's episode, I'm going to be sharing with you 7 different ways that you can market your business outside of social media.Something that I have always been so passionate about within my own business and within my business ethos and messaging is not having to rely on social media as a marketing platform.There are so many different ways to market your business and more often than not, when we begin our businesses, social media, particularly Instagram, is the go-to platform for marketing. However, Instagram isn't the only way to quickly seek out your ideal audience so tune in to hear some alternative methods for marketing your online service-based business.Thanks so much for joining me for another episode! Join me every Monday for a brand new episode.- Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap - Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist - Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com- Let's connect on Instagram >>> https://instagram.com/fleurironline

Don't you just love getting a glimpse into how other people run their businesses? I know I do!In episode 16 of the Brand, Market, Flourish podcast, I'm going behind the scenes and sharing with you the exact marketing strategy that I use in my business.I'm sharing this insight into my own marketing strategy as I know that it can be useful to see how others market and run their business. However, all businesses and business owners are different and what works for me, may not necessarily be right for you so I want you to take what you need from this episode and adjust it to fit into your own business.Thanks so much for joining me for another episode! Join me every Monday for a brand new episode.- Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap - Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist - Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com- Let's connect on Instagram >>> https://instagram.com/fleurironline

In episode 15 of the Brand, Market, Flourish podcast, I'm sharing what you can do when your business is going through a slow season.EPISODE OVERVIEWSome of the reasons why business feels slow right now6 things you can work on during these slow seasonsThanks so much for joining me for another episode! Join me every Tuesday for a brand new episode.CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironlineFREE GUIDE - 20 Digital Product Ideas - https://fleurironline.com/digital-product-ideas APPLY FOR THE CLARITY & CONFIDENCE MINIMIND >>> https://fleurironline.com/minimind SHOWIT WEBSITE TEMPLATES >>> https://fleurironline.com/shop 

In episode 14 of the Brand, Market, Flourish podcast, I'm talking about some of the common fears and mindset blocks around creating digital products in your design business. And because I of course want to help you overcome them, I'll be sharing ways you can do this.EPISODE OVERVIEW4 common fears and mindsets blocks when it comes to creating digital products5 ways in which you can overcome these fears and turn your mindset blocks aroundThanks so much for joining me for another episode! Join me every Tuesday for a brand new episode.CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironlineFREE GUIDE - 20 Digital Product Ideas for Designers - https://fleurironline.com/digital-product-ideas APPLY FOR EXPAND YOUR BRAND >>> https://fleurironline.com/program-waitlist SHOWIT WEBSITE TEMPLATES >>> https://fleurironline.com/shop 

In episode 13 of the Brand, Market, Flourish podcast, I'm talking about how you can get started with creating your first digital product in the next 30-days.EPISODE OVERVIEWWhat is a tripwireWhy a tripwire is a great first digital productThe benefits of a tripwireHow to decide on your tripwire productHow to create your tripwire productThanks so much for joining me for another episode! Join me every Tuesday for a brand new episode.CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironlineFREE GUIDE - 20 Digital Product Ideas for Designers - https://fleurironline.com/digital-product-ideas APPLY FOR EXPAND YOUR BRAND >>> https://fleurironline.com/program-waitlist SHOWIT WEBSITE TEMPLATES >>> https://fleurironline.com/shop 

In this episode, I'm talking to Tatum Brandt about her experience building a digital product shop as a service provider.Tatum was the first-ever client I worked with to support in creating and launching her digital product shop back in 2019 and in fact, is one of the reasons I support service-based business owners in this way today.Episode Summary:How Tatum managed building her digital product shop alongside working with custom design clientsThe strategy Tatum used to sell 10 website templates in a weekend during her launchThe split in terms of revenue that her website templates bring into the businessWhat marketing strategies Tatum built out whilst working togetherTatum's experience of working with me inside of my 1:1 programAbout  Tatum BrandtTatum is the founder and creative director of Brandt Creative Co., a design studio serving the fitness and wellness industry. As an award-winning designer, she loves working with fellow go-getters to help reach their business goals through gorgeous branding and powerful website design and development. She's passionate about the fitness and wellness industry. After working with over 100 entrepreneurs, she recognized a need for more accessible creative content and launched a creative template shop, Built by Brandt. Connect with Tatum:https://www.instagram.com/builtbybrandt.co/https://www.instagram.com/brandtcreative.co/https://builtbybrandt.co/https://brandtcreative.co/Ways to work with me:1:1 Brand and Marketing Strategy Program >>> https://fleurironline.com/brand-marketing-coaching Expand Your Brand Mastermind >>> https://fleurironline.com/mastermind In-person VIP Day >>> https://fleurironline.com/vip-day Apply to work with me:https://fleurironline.com/apply

It's episode TEN of the Brand, Market, Flourish podcast and in this episode, I'm sharing my journey on how I got started with digital products.EPISODE OVERVIEWSetting up my first tripwire productLaunching my Showit website template shopHow I got started helping others create and launch their digital productsMy template shop journey so farWhat's next for my Showit template shopThanks so much for joining me for another episode! Join me every Wednesday for a brand new episode.CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironlineAPPLY FOR THE EXPAND YOUR BRAND MASTERMIND STARTING SEPT ‘21 >>> https://fleurironline.com/mastermindSHOWIT WEBSITE TEMPLATES >>> https://fleurironline.com/shop

In episode nine of the Brand, Market, Flourish podcast, I'm talking about How to Turn Your Service into a Digital Product.EPISODE OVERVIEWDiscover the two ways to scale your service-based businessFind out the benefits of adding digital products to your businessExpand your impact and your income by supporting businesses at each stage of their customer journey9 tips to turning your services into digital productsThanks so much for joining me for another episode! Join me every Wednesday for a brand new episode.CONNECT ON INSTAGRAMhttps://instagram.com/fleurironlineEXPAND YOUR BRAND MASTERMIND Apply for the Expand Your Brand Mastermind starting Sept '21 https://fleurironline.com/mastermindSHOWIT WEBSITE TEMPLATESCheck out my Showit website template shop at https://fleurironline.com/shop

In episode eight of the Brand, Market, Flourish podcast, I'm talking about How to Stay Consistent at Marketing Your Business.EPISODE OVERVIEWWhy consistency is important in businessEnsure your messaging is clearMake a plan to show upMaintain brand consistencyGet support and accountabilityThanks so much for joining me for another episode! Join me every other Wednesday for a brand new episode.CONNECT ON INSTAGRAM https://instagram.com/fleurironlineSEE HOW WE CAN WORK TOGETHER https://fleurironline.com/servicesSHOWIT WEBSITE TEMPLATES Check out my Showit website template shop at https://fleurironline.com/shop

In episode seven of the Brand, Market, Flourish podcast, I'm talking about How to Create a Content Marketing Plan for Your Business.EPISODE OVERVIEWUnderstanding the different types of contentIdentify your content pillarsBrainstorming content idesHow to repurpose your contentWhy use a content calendarHow to create your content calendarThanks so much for joining me for another episode! Join me every other Wednesday for a brand new episode.CONNECT ON INSTAGRAM - https://instagram.com/fleurironlineSEE HOW WE CAN WORK TOGETHER - https://fleurironline.com/servicesSHOWIT WEBSITE TEMPLATES -  https://fleurironline.com/shop

In episode six of the Brand, Market, Flourish podcast, I'm talking about How to Create a Marketing Plan for Your Business.EPISODE OVERVIEWStep One - Identify Your GoalsStep Two - Understand Your AudienceStep Three - Know Your Marketing PlatformsStep Four - Create Your Content CalendarStep Five - TAKE ACTION!Step Six - Test and Measure Your PlanThanks so much for joining me for another episode! Join me each and every Wednesday for a brand new episode.Let's connect on Instagram at https://instagram.com/fleurironlineLET'S WORK TOGETHERFind out more and join the Blooming Brand Academy https://fleurironline.com/bba/Take a look at my brand and marketing VIP Intensives https://fleurironline.com/vip-dayWork together in my 1:1 brand and marketing program https://fleurironline.com/brand-marketing-coachingJoin the waitlist for my Marketing Mastermind launching Sept 2021 https://fleurironline.com/mastermindCheck out my Showit website template shop at https://fleurironline.com/shop

In episode five of the Brand, Market, Flourish podcast, I'm talking about 3 ways to build and grow an audience online.EPISODE HIGHLIGHTSBuilding, borrowing, and buying your audienceMarketing strategies and options for each of the three waysThe pros and cons for building, borrowing and buying your audienceThanks so much for joining me for another episode! Join me each and every Wednesday for a brand new episode.Let's connect on Instagram at https://instagram.com/fleurironlineLET'S WORK TOGETHERFind out more and join the Blooming Brand Academy https://fleurironline.com/bba/Take a look at my Brand and/or Marketing VIP Intensives https://fleurironline.com/vip-intensiveWork together in my 1:1 brand and marketing program https://fleurironline.com/brand-marketing-coachingJoin the waitlist for my Marketing Mastermind launching Sept 2021 https://fleurironline.com/mastermindCheck out my Showit website template shop at https://fleurironline.com/shop

In episode four of the Brand, Market, Flourish podcast, I'm sharing eight tips to help you stay motivated so that you can reach your goals.Thanks so much for joining me for another episode! Join me each and every Wednesday for a brand new episode.Let's connect on Instagram at https://instagram.com/fleurironlineCheck out my Showit template shop at https://fleurironline.com/shopFind out more and join the Blooming Brand Academy https://fleurironline.com/bba/

In episode three of the Brand, Market, Flourish podcast, I'm talking about how you can build a brand, not just a business.EPISODE HIGHLIGHTSThe difference between a business and a brandWhy you can't build a brand without first building a businessHow to establish if there is a need for your offerHow to identify what products and services you should be offeringThe steps you need to take to build your brand onlineThanks so much for joining me for another episode! Join me each and every Wednesday for a brand new episode.Let's connect on Instagram at https://instagram.com/fleurironlineFind out more and join the Blooming Brand Academy https://fleurironline.com/bba/Check out my Showit template shop at https://fleurironline.com/shop

Welcome to episode two of the Brand, Market, Flourish podcast. In today's episode, I'm talking about the differences between the terms brand, branding and brand identity because believe me, there are differences.EPISODE HIGHLIGHTSWhat the differences are between brand, branding and brand identityWhat a brand actually is and how it's different to brandingWhat goes into brand strategyHow brand identity isn't just a logoThanks so much for joining me for another episode! Join me each and every Wednesday for a brand new episode.Let's connect on Instagram at https://instagram.com/fleurironlineFind out more and join the Blooming Brand Academy https://fleurironline.com/bba/Check out my Showit template shop at https://fleurironline.com/shop

Welcome to the first-ever episode of the Brand, Market, Flourish podcast. I honestly can't believe I'm recording this. Launching a podcast has been on my yearly goals list for the past two years but I just kept putting it off. EPSIODE HIGHLIGHTSHow being an entrepreneur was never part of the planMy first business before Fleurir OnlineHow I got into marketing and designHow I knew that branding and marketing was my callingHow being made redundant when I was 5 weeks pregnant was the best thing that could have happenedThe changes that have happened in my business so far and how they have led me to where I am nowHow I transitioned from custom branding and web design to launching digital products and one-to-many offeringsThanks so much for joining me on my episode debut!  Join me each and every Wednesday for a brand new episode.Let's connect on Instagram at https://instagram.com/fleurironlineCheck out my Showit template shop at https://fleurironline.com/shopFind out more and join the Blooming Brand Academy https://fleurironline.com/bba/