Podcasts about producthow

Send us a textIf your monthly paycheck isn't what it used to be and your team isn't working like they once did, this episode is for you. Rachel speaks directly to the top-performing leader who's done everything right—but feels a shift coming. Maybe you're still making money, but you're tired. Frustrated. Wondering, “Is this it?”This episode is your sign to take the skills you've built and turn them into something that's YOURS—a digital product. Rachel shares dozens of examples, from recruiting bundles to customer care templates, and breaks down how to create a simple, sellable offer in 30 days or less.What You'll Learn:Why your direct sales knowledge is the productHow to create a digital offer without being techy or a coachSimple product ideas based on your experience, like:Script packsRecruiting challengesSystems templatesPaid workshopsMeal plans, beauty consults, crafting guides + moreHow to sell without relying on your team or compensation plan changesWhy digital products give you back ownership and peace of mindCall to Action: ➡️ Want 75 digital product ideas? DM 75 to Rachel on Instagram. ➡️ Already have an idea and want help bringing it to life? DM Rachel and say, "I listened to the podcast and I'm ready to build!"Closing Reminder: This doesn't mean leaving your company. It just means building something that's yours. You've already proven you can sell and lead—now it's time to own something you can grow on your terms.Hang out with me more! Send me the message PODCAST over on Instagram at @rachelaperry and I'll send you my "Parties-Optional Profit Plan!"For Additional Resources for Direct Sellers:www.rachelaperry.com

Think community-building is only for influencers or digital brands? Think again. In this episode of Small Business PR, host Gloria Chou sits down with Madison Page—business growth strategist and host of The Small Business Growth Podcast—to break down exactly how physical product businesses can turn customers into loyal superfans through emotional connection and relationship-first marketing.Whether you're selling candles, skincare, or wellness products, Madison shares three high-impact strategies to help you create a brand community that drives sales, referrals, and long-term retention—without needing a complicated platform or massive team.Build a Loyal Brand Community That Drives Repeat Sales, Customer Referrals, and Emotional Engagement—Without Relying on Ads Why community drives recurring revenue, customer retention, and organic referralsThe difference between transactional vs. relationship marketing—and why younger buyers care3 actionable ways to build a loyal brand community around your physical productHow to use Instagram Stories to foster emotional connection and boost engagementWhy marketing means repeating your brand message a thousand different waysCreative examples like step challenges, polls, and value-based missions that convertIn a crowded marketplace where ads are expensive and attention spans are short, building a loyal customer community isn't optional—it's essential. As Madison Page shared, product-based businesses that focus on relationship marketing win in the long run with higher repeat purchase rates, stronger brand advocacy, and sustainable organic growth.Whether you're just starting out or scaling your ecommerce brand, remember: it's not about how many followers you have—it's about how deeply you connect. So start showing up, share your brand values consistently, and create a two-way dialogue that turns buyers into lifelong fans.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Madison Page :Instagram: @thisismadisonpage

In this powerful episode of the Gloria Chou PR Podcast, we sit down with Marcia Hacker, founder of Sauipe Swim—a sustainable, size-inclusive swimwear brand that has been featured in Oprah Daily (print + online!), BuzzFeed, and Brides.Once skeptical and burned by traditional PR agencies, Marcia reveals how she took control of her media strategy using Gloria's PR Starter Pack—and landed national press coverage without spending a dime on traditional PR or sending out dozens of free samples.If you're a product-based business owner, eCommerce founder, or indie brand looking for high-impact, cost-free press, this episode is your blueprint for media success.How to Land Free Press by Serving Journalists, Not Selling—The CPR Pitching Method, PR Mistakes to Avoid, and a Year-Round Gift Guide StrategyWhy pitching journalists is about serving their audience—not selling your productHow to use LinkedIn and email tracking tools to build lasting media relationshipsThe CPR pitching method to land both press features and wholesale accountsHow to avoid the most common PR mistakes—like sample overspending or vague pitchesA repeatable, seasonal PR system to land spots in gift guides and holiday roundupsIf you're a small business or product-based founder, you don't need a pricey PR agency to get featured in top-tier media. Marcia Hacker's story proves that strategic, relationship-driven pitching can land major wins—like Oprah, BuzzFeed, and Brides—without ad spend or free samples.Focus on audience relevance, use tools like LinkedIn and email tracking, and apply the CPR method to build lasting media relationships. With a repeatable system, you can land press year-round—especially during high-ROI seasons like holiday gift guides.Start pitching, follow up consistently, and watch your visibility grow.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Connect with Marcia & Sauipe SwimWebsite: https://www.sauipeswim.comInstagram: @sauipeswim

What do people really want? Not just a paycheck. Not just a promotion.They want goodness, truth, beauty, unity… They want to be seen, respected, and part of something that means something.In this episode, Dave dives deep into the most misunderstood driver of success in any organization: culture. From his early days struggling in sales to building a franchise that stood out among hundreds, Dave shares the personal and leadership lessons that shaped his approach to building teams that actually thrive.You'll hear:Why culture is more important than productHow to “optimize your personality” as a leaderThe Rich Dad, Poor Dad approach to leadership developmentWhy most companies fail before they ever start — because they ignore this one thingThis isn't about fluff. This is about building something that lasts.

“It really broke my heart, actually. . . . For the rest of my life, it will break my heart.” A.S. King gets honest about what happened when the publishing industry failed her book.What happens after you edit your book?What happens after you've bared the story of your heart, crafted it into an excellent novel, and presented it to the world?What happens when you get traditionally published, when you receive awards and accolades, and when it looks like you've won the author career lottery?Last month, I brought author A.S. King on the podcast to share how she revises award-winning novels—complex, intense, surrealist, mind-bending stories meant to challenge her readers to think.But that wasn't the end of the conversation. In fact, it wasn't even the start.The conversation began months earlier, when I heard the story of her book launch for her latest novel.I won't spoil the ending here, but I will say: it did not go how she expected.So today, I'm bringing Amy back on the podcast to tell us her publishing story and give us a glimpse of what comes after all the writing and all the revising.You'll hear:What really happened during A.S. King's latest book launchHow a publisher's big promises fell through—and what that meant for the bookWhy even revising an excellent novel doesn't guarantee industry supportWhat it feels like when the book of your heart gets treated like just another productHow gender, genre, and power shape what gets promoted (and what doesn't)What it takes to keep going when publishing knocks you off courseAnd moreIt's a peek into traditional publishing—and a reality check on what the industry feels like from the inside, even for an award-winning author in her prime.And above all, it's a reminder of what really matters when it comes to measuring your book's success.Links Mentioned in the Episode:Share your thoughts about this conversation in the comments hereOrder a signed copy of Pick the Lock from Aaron's BooksHear more about A.S. King's book launch in this conversation on the #AmWriting podcastHear how A.S. King revised Pick the Lock in this conversation on Your Next DraftSend me a Text Message!Support the showRate, Review, & Follow on Apple Podcasts "I love Alice and Your Next Draft." If that sounds like you, please consider rating and reviewing my show! This helps me support more writers through the mess—and joy—of the editing process. Click here, scroll to the bottom, tap the stars to rate, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Loving the show? Show your support with a monthly contribution »

The era of duty-free imports under $800 from China and Hong Kong is officially over—and it's sending shockwaves through the U.S. e-commerce ecosystem. In this episode, we explore how the end of the de minimis loophole impacts dropshipping businesses that depend on low-cost overseas fulfillment. Drawing from The Future of Commerce's coverage of this breaking change titled - End of de minimis loophole in US puts squeeze on dropshippers, we look at:The origin and function of the de minimis ruleWhy U.S. Customs shut it down for Chinese goodsThe steep costs dropshippers now face—either 30% of item value or $25 per productHow this affects sellers, platforms like Temu and Shein, and even everyday consumersWhether you're an online seller or just trying to understand why your favorite item is suddenly more expensive or out of stock, this episode explains what's happening and what's coming next.What You'll Learn in This Episode:

If you've been thinking about selling on Amazon, you've probably heard all sorts of advice - some of it helpful, and some of it... not so much.In today's episode, I'm busting 10 common myths about selling on Amazon, including:Why you don't need thousands of pounds to startWhat it really takes to get sales (hint: it's not automatic!)Why you don't have to be the cheapest to succeedHow much control you actually have over your brand on AmazonWhy it's definitely not too late to start selling in 2025Whether you can start with just one productHow ads fit into the picture - and if you really have to run themWhat really happens with account suspensions (and how to stay safe)Why having your own website still mattersAnd why it's not as impossible as it might feel!If you've been feeling overwhelmed by mixed messages or just want a bit of clarity before you dive in, this episode is for you.MENTIONED IN THIS EPISODE:Amazon Made Easy: https://vickiweinberg.com/membership/My FREE Amazon set up checklist: https://mailchi.mp/72c24952cf50/amazon_checklistLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is openI've got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you'll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membershipSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Meet Marty Gilbert. His WHY.os is Better Way - Make Sense - Mastery.Marty Gilbert is the founder and CEO of North Shore Executive Networking Group (NSENG), the largest job search organization in the U.S. With over 12,000 members and one person landing a new job every day, Marty has helped more than 3,000 professionals find their next role. He brings a fresh, no-nonsense approach to job hunting, using his background in marketing and global business to teach people how to stand out and get hired.In this episode, you'll learn:Why your job search is a marketing effort—and how to treat yourself like the productHow to reach decision-makers and break through hiring systems that keep most people outThe “What the Hell” approach: bold moves that get results in today's job marketListen now to hear real, practical advice you can use right away.Contact Marty or join the FREE NSENGINC X Dr. Gary LinkedIn Event on 4/1/25 at 11am MT: Register for the FREE Event:https://lnkd.in/gePDvfQs Website URL:http://www.nsenginc.com LinkedIn URL:www.linkedin.com/martygilbert Hosted on Acast. See acast.com/privacy for more information.

Dive into the world of measurement marketing with Chris Mercer, co-founder of Measure U and Profit School. Learn how to transform your marketing efforts through data-driven insights, embrace messy action, and build a business that grows strategically. We'll unpack the power of podcasts, community-based marketing, and why good enough is often better than perfect. Get ready for a raw, authentic conversation about scaling your business without getting stuck in the details. In this episode, Mischa and Chris Mercer explore:The power of "messy action" and minimal viable productHow to use measurement to optimize your marketing strategiesBuilding a community-based approach to marketingLeveraging podcasts and long-tail content for business growthThe importance of brand building in the age of AIPractical tips for delegating and creating efficient business systemsWhy you don't need to scale to millions to have a successful businessKey Takeaways:Embrace "good enough" and take action over perfectionMeasurement is about listening to your users' conversationCommunity marketing is the future of digital engagementPodcasts can be a powerful, long-term marketing toolFocus on serving your audience, and success will followRecommended Resources:Measure U: measureu.comProfit School: profitschool.comMeasure Summit: measuresummit.com Mischa's Stuff!Join my Podcast guest speaking Masterclass: https://www.influencetour.com/goThis Masterclass will teach you:How to speak with confidence and authenticity.How to find podcasts that attract your ideal audience.How to get booked without the hassle.Ideal for coaches, course creators, and heart-centered entrepreneurs who want to generate leads, customers, and sales in a genuine way.Join us and start your journey to becoming a podcast guest-speaking pro!Register Now

Elise Hodge knows a thing or two about words that sell – and building highly strategic funnels. She built her business as a top-tier conversion copywriter, crafting high-converting sales pages and launch copy for clients. But after years of juggling done-for-you services while growing her family (baby #3 is due any day!), she realized she wanted a business model that was more... kiddo + lifestyle friendly.So she made the leap into digital products. And spoiler alert: it paid off. In this episode, Elise breaks down exactly how she replaced her client work with profitable digital products like templates and courses, the tweaks that made her funnels actually convert, and why she thinks more people need to stop overcomplicating online sales.What's Inside This Episode:The real reason Elise moved from services to digital products (it wasn't just about scaling)The first product she sold – and the surprising tweak that doubled her conversion rate from a $7 productHow she repurposed old content to launch an incredibly successful low-ticket offerHow Elise used Facebook ads to go from testing to consistent, growing revenueWhat to focus on first if you're new to selling digital productsThe mindset shift that made her finally commit to making this model workHow she's setting up her business for a stress-free maternity leaveThe exact tweaks she's making next to scale her business even furtherElise Hodge is a funnel strategist and conversion copywriter helping coaches and course creators make more sales from their live launches and evergreen funnels.Connect with Elise: On Instagram @connectioncopycoElise's podcast: Expert Copy ShowSnag Elise's free Funnel RoadmapGet Elise's free Welcome Email Copy TemplateConnect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Have you ever wished you had one book to learn from early in your career, and avoid many mistakes? We found one of those for product professionals, and this episode is all about that!“Aligned: Stakeholder Management for Product Leaders” by Bruce McCarthy and Melissa Appel is a must read for every product person. It will help you understand the intricacies of stakeholder management, and put into action a plan to build a healthy relationship with your stakeholders, one that you need to nurture and grow in order to be successful in your job.On our first episode of 2025 we had the pleasure to meet with Bruce, Founder at Product Culture, and Melissa, Executive Product Management Coach at Product Culture, co-authors of the book.In the episode, Bruce and Melissa shared with us how they each got to Product Management and eventually to write Aligned, who the book is for, how they approached writing it, and so much more!Join Matt and Moshe as they learn from Bruce and Melissa:The challenges product people have with stakeholders, such as saying no, cultural and language differences, remote environments, etcTools to establish rapport with stakeholders, such as socializing, 1-on-1s, discovery interviews, mirroring, etcThe biggest thing that will help you grow your career in productHow to get stakeholders involved in ways that will get their buy-insThe book's structure, weaved into it a story with examples on how to use the listed toolsSome of the tools in the book, such as the Stakeholders CanvasCan stakeholders benefit from reading the book?Tools they love using as product professionalsAnd so much more…Connect with Bruce and Melissa:Bruce's LinkedIn: https://www.linkedin.com/in/brucemccarthy/ Melissa's LinkedIn: https://www.linkedin.com/in/melappel/ Aligned book's resources: Alignedthebook.com Product Culture: Productculture.com Connect with Matt and Moshe on LinkedIn:Matt Green: https://www.linkedin.com/in/mattgreenanalytics Moshe Mikanovsky: https://www.linkedin.com/in/mikanovsky Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Karthiga Seturaj: The Right And The Wrong Metrics For Agile Teams Read the full Show Notes and search through the world's largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Karthiga shares a team story where metrics like Flow Efficiency were implemented to improve understanding of work processes. Despite leadership support and training, the team became overly focused on “making metrics look good,” reflecting Goodhart's Law. This led to discussions on aligning the purpose of metrics with improving workflows, not chasing numbers. Self-reflection Question: Are your team's metrics driving the right behaviors and outcomes? Featured Book of the Week: Project to Product by Mik Kersten Karthiga recommends Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework for its introduction to the Flow Framework and its impact on understanding value stream management. This book transformed her approach to metrics, highlighting bottlenecks and improving flow efficiency. She particularly appreciated its simplicity and practical application in bridging business and technical team gaps. [The Scrum Master Toolbox Podcast Recommends]

DescriptionTate started doing commercial fishing at 16. He took that money and started lending it— on Craigslist! By 23 years old, he'd lent out $250,000. Then he found out about cash advances, and decided to start ZayZoon, a platform to help employers pay their employees faster.Tate was one of the early pioneers of the entire Earned Wage Access space. By partnering with payroll companies and employers, ZayZoon lets employees access their earned wages faster.It took Tate and his co-founders 4 years to get to their first million of ARR. And as soon as they felt they had it,  revenue crashed 60% in a quarter. The team got things back on track and since then has grown from 20 to 200 employees—  revenue is now closer to $100M than $10M. Here's the story.Why you should listen:Why you need to be all-in at the early stagesHow to arm channel patterns to sell your productHow to re-position your product so it's clear you solve customer problemsWhy it can take years for a new category to take offKeywordsentrepreneurship, lending, FinTech, earned wage access, startup journey, mentorship, risk management, payroll integration, business challenges, market challenges, growth strategies, employer empowerment, product-market fit, exponential growth, timing, customer engagementTimestamps:(00:00:00) Intro(00:01:25) Lending Money on Craigslist in Highschool(00:13:06) The Origin of Zayzoon(00:19:18) The Next Step After the Aha Moment(00:24:44) Problems Starting Off(00:29:08) Launching First Payroll(00:30:58) Fundraising(00:34:11) Making the Product Easy to use (00:45:32) Hitting a Million Dollars(00:48:53) Why timing matters(00:53:34) Finding Product Market Fit(00:54:27) One Piece of Advice(00:56:29) How all in were you?Send me a message to let me know what you think!

Dr. Manju Dawkins is a board certified dermatologist who received her B.A. from Columbia University. She then returned to her home state to obtain her M.D. from the University of Maryland. She completed her dermatology residency and served as Chief Resident at Albert Einstein College of Medicine in the Bronx, NY. She was Assistant Professor at Mount Sinai School of Medicine where she was twice named Teacher of the Year.  She has practiced in academic, private, hospital based, and group practice settings in New York and Los Angeles. She is also the creator and co-founder of Thimble, the first easy, safe, and comprehensive solution for alleviating needle pain and stress. Needle aversion stops millions from participating in other forms of essential care, including early disease detection, blood donation and life-saving treatments. We're building a holistic platform of pain and stress reducing products for common needle procedures. THIMBLE is changing the way healthcare feels.Fun fact: She is 5'2" (on a good day).Even more fun fact: She played Division I basketball at Columbia University and served as captain her senior year. She is a founding and current member of the Columbia Women's Basketball Advisory Board and a member of the Columbia Athletics Women's Leadership Council.Some of the topics we discussed were:How much detail to go into about your product at the very beginning when you're interviewing potential members of the team to help create the productHow to evaluate and decide if the people you're working with are right for your needsWhen Dr. Dawkins started on the journey to create Thimble, how long development took, and how long each step tookWhat Dr. Dawkins would recommend to women physicians who have an amazing idea for creating something that will be really helpful but don't know where to startThe main obstacles Dr. Dawkins faced throughout the process and what helped her overcome themWhat lessons Dr. Dawkins learned from the obstacles she faced along the wayThe process of raising money for the company and how it worksHow to successfully present your product to potential investorsParts of Dr. Dawkins' journey that surprised herDetails on Thimble's prepare patch before injection, recover patch after injection, and app with supportive techniquesHow Thimble uses an integrative approach to combine all kinds of medicinal techniques from all cultures to create more effective, comprehensive solutionsWhen to apply each of the patches and how long to leave each of them onThe meaning behind why Dr. Dawkins chose to name her company Thimble3 pieces of advice from Dr. Dawkins for entrepreneurs who have something in mind and would love to launch but are stuck in the idea phaseAnd more!Learn more about me or schedule a FREE coaching call:https://www.joyfulsuccessliving.com/ Join the Voices of Women Physicians Facebook Group: https://www.facebook.com/groups/190596326343825/ Connect with Dr. Dawkins: Website: http://thimblehealth.com/Instagram:https://www.instagram.com/thimble.health/TikTok:https://www.tiktok.com/@thimble.healthLinkedIn:https://www.linkedin.com/company/thimblehealth/Email:manju@thimblehealth.com

This week on The Business of Open Source, I talked with Allard Buijze, the CTO and founder at AxonIQ. We talked a lot about the importance of open source for getting feedback on your product and validating your idea — or not. One of the things we talked about was how the beginning of AxonIQ was tied to the same consultancy that developed Spring Source; Rod Johnson, the founder and CEO of Spring Source was on the podcast a couple months ago and you can listen to that episode here. We talked about: Spinning the company out of the an established company, and in particular how Allard ended up becoming co-founders with his former boss, and got buy-in from their previous employer to found the company after the open source project took open. How they underestimated some elements of human psychology around sunk costs and how it would impact people's willingness to move from the open source project to the paid productWhy they originally had two products, and then decided to merge them into one single productHow the key turning point for the company was when a new salesperson joined the company and convinced them to quadruple the prices; the result was both an increase in revenue per customer but also an increase in the number of customers. How they evaluated the success of the decision to consolidate the two products into one. How product market fit is a journey, not a destination. How each individual hire can impact the way your product and project is perceived in the world; and it's important to get alignment on what people are saying. The importance the avoiding confusion among potential customers***Are you leading an open source company and struggling with product strategy? I will help you improve the quality of your conversations, so people understand your product sooner, remain more engaged in the conversation and understand the relationship between your product and project. Learn more here. 

Mik Kersten on transforming value streams with the flow framework What's the best way to connect strategy to delivery? Dr. Mik Kersten wrote the book on it. This week Clinton is joined by Dr. Mik Kersten, the CTO at Planview and author of Project to Product, and Keith Buehlman, Senior Director of Business Value Acceleration at Launch by NTT DATA, to discuss how teams can move from project thinking to product thinking. Dr. Mik explains what separates product based versus project based thinking and shares the 3 epiphanies he had when researching how to make teams more effective and how to reduce bottlenecks. Links: Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow FrameworkPlanview See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this week's episode of The Terrific Teacherpreneur, I discuss how to make a stand-out product that meets your buyers' needs in that irresistible kind of way. Listen in to hear all about how finding and creating your store's ‘diamond' can be a cornerstone of your business. In this episode, I share:How to know if you have a diamond in your product line upWhat to do with your current diamond to tap into its full earning potentialWhat to do if your store is missing an irresistible sparkly productHow to know if there's room for a product to stand out Why it's beneficial to invest a significant amount of time into a diamond resourceIt's time to focus on the one right thing, and that is your diamond resource. Best of luck as you polish and perfect it for bountiful sales!Join me on Instagram @TerrificSellingTacticsJoin the waitlist for Secrets for Success!- Like what you're hearing? Feel free to leave a review for this podcast!- Don't forget to subscribe to the podcast so that you don't miss an episode!Interested in learning more about TPT, Pinterest, or email marketing? Check out my TPT seller courses here!

Paul built a startup that was acquired for $2.2B. He worked on AI at Uber and Oculus. But when a farmer told him about some of the problems he was facing, he quit and went all-in on farming. He built a robot that attaches to the back of tractors, uses computer vision to identify weeds and lasers to shoot and kill them. He sells each robot for $1.5M. He's sold nearly 100 so far— & generated nearly $150M in revenue.Whether you're working on a hardware startup or not, you'll want to listen to this episode to see how to do proper customer discovery, how to raise pre-product, and how to get millions of dollars in pre-sales without having to ship.Why you should listenWhy hardware is hard-- but easier than it's ever been.How to tell a story to raise $10M pre-revenueHow to set up milestones for fundraisingHow to generate $10M in pre-orders before shipping productHow to get a sense of product market fit even before the product is fully developedKeywordsCarbon Robotics, deep tech, AI neural nets, deep learning, weed control, farming, manual labor, lasers, research and development, funding, seed round, prototype,  Series A, pre-orders, manufacturing challenges, revenueTimestamps:(00:00:00) Intro(00:02:09) A Background in Deep Tech(00:05:50) Problem and Solution Interest(00:07:35) Find the Passion(00:07:37) Get Behind the Mission(00:09:39) Back to Seattle(00:11:40) The Epiphany(00:16:50) A Human Affair(00:18:00) The Money Flows to the Best Storyteller(00:21:45) A Farmer's Weed Control Dilemma(00:25:56) Weed-Shooting Lasers(00:28:11) Funding the Prototype(00:30:13) Hardware is Hard But Rewarding(00:36:46) Why Laser Weeding Works(00:41:19) Series A(00:42:51) Robot Autonomy(00:45:42) Pricing(00:48:12) Telling the Story After It Happened(00:51:44) Fighting Through Disaster(00:54:50) Finding True PMF(00:55:41) One Piece of AdviceSend me a message to let me know what you think!

Sarah Doody is a user research experience designer and researcher. She's also the founder of Career Strategy Lab, a UX career coaching program. In 2011, she co-created the curriculum and taught for General Assembly's first 11-week UX intensive program in New York City. She has extensive experience doing experience design, product strategy, and user research for companies including Fatherly, Sling, Citi Bike, We Work, Domino Magazine, Tictail, the Muse, Dow Jones and more. She speaks at conferences and teaches workshops worldwide. Today, we talk about designing your career and user experience for small businesses. Listen to learn about: >> Creating a career roadmap >> Career marketing materials and messaging >> The importance of stories and storytelling when interviewing Our GuestSarah Doody is the founder of Career Strategy Lab™, a program that helps UX and product professionals at all career stages navigate their job search and articulate their skills and experience through individualized and group coaching. She is also the host of the Career Strategy Lab podcast. Since 2021, professionals who have worked with Sarah have increased their salaries by 40% on average and have been hired at prestigious brands such as Microsoft, Amazon, Salesforce, Nordstrom, Spotify, Blue Origin on average in 3.5 months. She has been featured as an expert in Forbes, Fast Company, Insider, Fox Business, and more.  Show Highlights [01:43] Sarah originally planned to have a career in neuroscience. [02:19] During a gap year, she ended up in graphic and web design instead, which led to a focus on information architecture. [2:50] From there, Sarah turned to product and user experience design and user research. [3:43] Launching her own consulting company. [04:40] How creating and teaching a workshop about building a design portfolio launched Sarah's new career coaching business. [06:07] One mistake many make when it comes to their careers. [07:57] Sarah's company helps people do research on themselves to help them find jobs and careers that fulfill them professionally and personally. [09:04] Being more intentional when thinking about your career. [10:47] Creating a career roadmap. [15:08] Sarah's advice for those who are trying to figure out their next career moves. [15:30] The importance of business relationships. [18:01] The three core career marketing materials. [19:41] Focus on outcomes. [21:31] Tailoring messaging for the job you want next. [26:26] As a job candidate, you're a product and companies hiring are your customers. [27:35] Researching companies before the interview. [29:16] Anders Ericsson and the 10,000 hour rule. [30:30] Using stories in interviews. [34:09] Think like a lawyer when interviewing. [39:16] How Sarah and her team work on projects. [42:02] Where to find out more about Sarah and her work. [43:27] Sarah's last advice about career planning. Links Sarah on LinkedIn Sarah's website Sarah on YouTube Sarah on Instagram Sarah on Medium Sarah on Forbes Sarah on Inside Design Sarah on UX Magazine Career Strategy Lab Career Strategy Podcast Sarah Doody on the democratization of UX and thinking like a designer 3 Signs Your Team Isn't Doing Enough User Research The NN/g UX Podcast: Designing a UX Career The UX Growth Podcast, Season 2 Episode 12 People of Product: How to Finally Land a Job in UX DT 101 EpisodesUX + Design Teams with Nick Finck — DT101 E117 UX + Into, Through, and (Almost) Out of Design with Kara DeFrias — DT101 E103 UX Research + Research Teams + UX Camp DC with Glenette Clark — DT101 E80

Jiaona “JZ” Zhang is the Chief Product Officer at Linktree, the world's leading link-in-bio platform empowering 45M+ creators, brands and SMBs. JZ joined Linktree from Webflow, where she served as SVP of Product. Before that, she spent four years at Airbnb where she built and led numerous teams on the host side. JZ's also held leadership roles at the likes of Wework, Dropbox and teaches at Stanford University and Reforge. In Today's Episode with Jiaona Zhang We Discuss: Entry into the World of Product How did JZ first fall in love with product? Why does JZ believe the best PMs have experience in the gaming industry? Does JZ think Linktree could be a $100BN business? How could Linktree become a $100BN business? Mastering Product Metrics Why does JZ think product is the most chameleon role? Where does product start & end?  Why does JZ think every function should have tension with product? What is a KPI tree? How does JZ branch business & product metrics? When does JZ think startups should set up a metric infrastructure? What are the three levers of product? How does JZ determine which ones to trade off? How to Run Product: Planning, Strategy, & Rituals Why does JZ think planning should not exist? What are strategy and rituals? When should founders do either? What are JZ's three core rituals? What is the scorecard method? How do they help team transparency? What are product jams? When does it work? When does it not work? Product Career Advice When does JZ think founders hire a product person?  What are the most common mistakes early stage founders make when hiring for product? Does JZ think domain expertise is important? What does she look for in product hires? What is JZ's advice to PMs who want to get promoted today?  What is JZ's advice to young people who want to get into product?  

Vickie Peng is a Product Partner at Sequoia and the co-creator of Arc, their company-building immersion programme for pre-seed and seed stage founders. Prior to Sequoia, Vickie was a product manager at Polyvore (acquired by Yahoo for $200M) and Instagram, where she grew SMB advertising from $200M to $1BN. In Today's Episode with Vickie Peng We Discuss: Lessons from 15 Years in Product How did Vickie make her way into the world of product? How did Vickie turn a small side business into a massive revenue machine at TrialPay? How did Vickie scale Instagram SMB ads to $1BN? What were her takeaways? What was Vickie's business model at Polyvore that eventually led to the $200M acquisition by Yahoo? Lessons from Scaling 100+ Companies in Sequoia What does Vickie believe are the biggest mistakes early stage founders make when telling stories? Which 2 components does Vickie believe every great product mission should include? How should pre-product-market fit founders set their north star metric? Perfecting Product Strategy What was Vickie's biggest product mistake? What were her lessons? Why does Vickie think the best product people build less product? What is Vickie's advice to product leaders starting their first day on the job? What are the most common mistakes founders make when hiring product teams? Product-Market Fit Masterclass Why does Vickie believe product-market fit is a journey not a destination? What are the biggest reasons founders fail to get product-market fit? What are the 3 types of product-market fit? How does Vickie advise founders to differentiate themselves in competitive markets? What is Vickie's framework for competing against incumbents?  

Arielle and Elisa are the co-founders of Coldpow; a brand reinventing juicing. Their tasty and nutritious juicing solution is made with whole, freeze-dried fruits, veggies, and superfoods, packaged in a compact sachet for on-the-go convenience. Their product provides all the benefits of consuming cold pressed juice, without the messy and wasteful juicing process. These co-founders share candidly about their brand development journey thus far, from product development, manufacturing issues and their pre-launch marketing efforts. They remind us that a brand is not just built on first impressions but grows through genuine connections and learning from the market's feedback. We also delve into the personal side of entrepreneurship, discussing the delicate dance of work-life balance, especially for women entrepreneurs managing motherhood alongside business ambitions. The founders highlight the significance of a strong support system and share their experiences with the hurdles that come with securing funding and networking. The team at Coldpow is giving you 10% off your first purchase using code MINDFUL10. Visit coldpow.com today. On this episode we talk about: -How Coldpow Came to Be -Navigating Manufacturing for a Product -How to Find a Manufacturer -The 4 Year Journey on Product Development -The Quality Assurance Process in Product Development -Building a Brand and Constantly Re-Branding -The Importance of Honest Feedback in Business Growth -Pitching Your Business in Front of Investors -Evolving Branding Strategies for Product Launch -Overcoming Challenges in the Startup Journey -Navigating Work-Life Balance and Entrepreneurship https://www.coldpow.com/ https://www.instagram.com/coldpowjuice -- Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa's favourite books, wellness products, travel accessories and office supplies. https://nomadcre8tive.com/ https://www.amazon.ca/shop/nomadcre8tive https://www.instagram.com/themindfulpreneurpodcast/

Lisa Lloyd will be the first to tell you that she's not a genius...though she certainly seems like one.   She invented her first product at 23, a hair styling tool called The French Twister, which eventually grossed $20 million. And over the years, she went on to license seven other products; getting featured on Shark Tank, Good Morning America, USA Today, The Big Idea, and more before starting the Lisa Lloyd Marketing Group. She's also the Founder and Chief Innovation Officer at the Invention Accelerator, a program that helps busy innovators to get their ideas off the ground. But not all of those inventions turned out; in fact, Lisa had still been paying off the debt from one of her products until…pretty recently. And before she started inventing, there were no early signs of entrepreneurial greatness. She actually didn't think she was smart enough to become an entrepreneur, period. In this episode, Lisa shares what she's learned over 30 years as an inventor and high-profile business owner. What were her most costly mistakes, and what did they teach her? What's the key to persisting through prolonged periods of uncertainty without becoming cynical? And what are the two types of discipline that you need to keep moving forward as an entrepreneur? Lisa talks about:Why she's not a geniusThe two essential types of disciplineWhen to buckle down, and when to give it upA less than perfect experience on Shark Tank  Generating $20,000,000 from her first productHow to persist through launching your first product We have a website!Visit andsosheleft.com for full episodes, transcripts, an application form to be on the show, a list of upcoming guests and more.Hosted by Katherin Vasilopoulos. Made by Cansulta and Ethan Lee.Music by © Correspondence and © Chris Zabriskie, published by You've Been a Wonderful Laugh Track (ASCAP). Songs used in this episode include: Chris Zabriskie - "Air Hockey Saloon," "CGI Snake," "Everyone Will Notice, No One Will Say Anything," "We Always Thought the Future Would Be Kind of Fun."Correspondence - "Holding Cycle," "On Again (version)," "New Year's Loops." Used under the Creative Commons 4.0 International License

In this episode we get to hear from Jenny Wen who is the person who originally designed and brought Figjam to market. This conversation is full of inslights like:How Jenny attacks ambiguity early in the design processWhat we can learn from Figjam's product strategyJenny's framework for adding delight to a productHow to create visuals that stand out in a sea of confetti animationsStrategies for facilitating live workshops in FigjamWhat Jenny looks for in design candidatesJenny's vision for the future of Figjam

Many companies focus on product and forget about the value of brand…But when you rethink your approach to brand, you can transform your company…My guest, Kevin Susman, is the VP of Brand and Communications at MATRIXX Software.In this episode, he'll share his expertise on commercial innovation, digital transformation, and strategy.He'll cover:The difference between “new” and “innovative”How brand contributes to the customer experienceWhat companies miss when they overfocus on productHow a bad customer experience hurts your brand And more

Deborah Tacoma is the inventor of the Freedom Wand, a unique device designed to aid the elderly, the disabled, and obesity patients with their personal hygiene. Despite not having any initial experience in business or manufacturing, Deborah bootstrapped her way to create a product that's improving lives around the world.In this episode, we cover:How a back breaking injury inspired a new productHow the lack of experience turned into an advantageHow God inspired her to change lives around the worldLinks:Freedom Wand Website: https://freedomwand.comGet these episodes sent directly to your inbox at https://totalmichigan.com/join/

David Meyer is the SVP Products at Databricks where he drives product strategy and execution. He previously ran Engineering and Product Management at OneLogin, where he grew the company to thousands of customers and market leadership. Before OneLogin, he cofounded UniversityNow, an accredited open university system, running Product and Engineering. Prior to that, David managed a $1 billion portfolio of business intelligence products at SAP and co-led cloud strategy. His first software journey was at Plumtree which went public before being acquired by BEA in 2005. In Today's Episode with David Meyer We Discuss: Entry into Product: How did David make his way into the world of product? Why did he not want to go into it? Why does David advise everyone "do not go into product management"? What does David know now that he wishes he had known when he entered product? 2. How to be a Great Product Leader: Why does David think most leaders suck at leading? Why is the most important thing to make your team feel seen? What can leaders do to ensure this? Why does David help his team members to find other roles outside of the company? 3. Building the Best Product Team: How does David hire for product today? What questions does he ask? What signals does he look for? What are David's biggest hiring mistakes? How did they change his approach? What are the biggest mistakes founders make when hiring for product? Why should you hire people who are not in product today? 4. David Meyer: The Art or Science of Product: Is product more art or science? If David were to put a number on it, what would it be? Is simple always better when it comes to product? Will AI remove the importance and focus on UI? Why are the most impressive companies business model innovations not product innovations?

Have you heard that more traffic automatically means more sales? Kai, Tommie and Tieron are here to debunk that myth in this gem-filled episode. They cover several key topics that can boost conversions and sales, including improving your website design and functionality, diversifying messaging to reach more audiences, and driving traffic directly to social media platform shops. They also answer if your product really needs a special sauce to be successful.In this episode, you'll learn:Why your website design could be affecting conversionsHow to diversify messaging to reach multiple audiences with your productHow to use competitor reviews to improve your own productWhy you should test driving traffic directly to platform shops like TikTok and InstagramInclusive marketing vs. Exclusive marketingWhat you should have in place before ramping up traffic to maximize returnsBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/resources/podcasts/Resources:Get Free Money From TikTok Shop: Do This for Black FridayFind Out More Info on the Upcoming Challenge Hosted by NLAJoin the Scaling Uncensored Podcast Discussion Group on FacebookWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

In this episode, we chat with Rio Hodges, Principal at Antler. Rio encounters hundreds of startups each year through his firm's accelerator programs, so his perspective is invaluable if you're in the early chapters of this journey. We cover:The one crucial slide that many startups leave out of their pitch decksWhy startups should obsess about the problem instead of the productHow to right-size the problem your startup is addressingThe right way to address the TAM when pitching to VCs.Links mentioned in this episode:AntlerCategory Design AdvisorsPlay Bigger (book)Featured in this episode: Rio HodgesJohn RougeuxMike Damphousse

Welcome to another episode of the Glam & Grow podcast! In this episode, we have a special guest, Stephane Colleu, CEO and Owner of Dr Brandt, a brand of skincare products that were initially inspired by in-office procedures — so patients could “take the doctor home”. Stephane shares the story of continuing Dr Brandt's legacy, making Dr. Brandt a more global brand, and the brand's effort to spread mental health awareness.Stephane also shares:How each role he had at Dr Brandt made him a better CEO and ownerThe extensive research the brand does to perfect the formula of each productHow holistic health and skincare go hand-and-hand We hope you enjoy this episode and gain valuable insights into Stephane's journey and the growth with the brand. Don't forget to like and subscribe to the Glam & Grow podcast for more in depth conversations around the most incredible brands, founders, trends and more.Be sure to check out Dr Brandt Skincare at www.drbrandtskincare.com and on Instagram @drbrandt This episode is sponsored by AdNabu.AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code GLAMANDGROW20 for 20% off.This episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

If you're looking for the ultimate formula to maximize scalability and growth opportunities, look no further.Join hosts Tommie, Tie, and Kai as they dish out insane insights and actionable strategies that will revolutionize your approach to business growth, regardless of your funding status. They also share secrets to unlocking cheap capital, subscription models, entering new channels, how you can gain a competitive edge by exposing yourself to groundbreaking ideas and tactics, and invaluable advice on what investors are truly seeking in a company. Additionally, they debunk the myth that funded early stage e-commerce brands have an automatic advantage over bootstrapping companies when it comes to scalability. Positioning yourself to be truly scalable means exploring investment and potential exit opportunities. This discussion will give you a completely different perspective on what your next steps in business should be to get there and be prepared.In this episode, you'll learn:Why funded early stage e-commerce brands are not necessarily in a better position for scalability than bootstrapping companiesHow and where you can start getting cheaper capital soonerWhy exposing yourself to new ideas and tactics is critical for business growthWhat adapting a subscription model can do for your brandAn insanely simple hack for generating data and ideas for your next consumable productHow many distribution channels you should have at minimumWhat OPEX is and what percentage yours should ideally be at What investors are looking for in your brandBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/episode11Resources:Apply for the Next Level Ambitions MastermindWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

Are you tired of losing sleep over legal nightmares in your online business? Well, fear not, because I've got you covered. I'm here to help you avoid those pesky legal scenarios that can keep you up at night. Join me as I walk you through the steps you need to take to protect yourself and your business from three legal nightmare scenarios.In this episode, you'll hear…The value in imagining the worst-case scenarioKeeping customer relationships from going southWhat to do if someone steals your productHow to legally protect yourself from getting suedGetting all your legal bases covered using my free checklistIf you'd like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:Download my free Pre-Qualify Before They Buy trainingGet my 5 Steps to a Legally Legit Business ChecklistEpisode 2. Scope of Practice for Coaches (What You're Legally Allowed to Do)Episode 8: What Makes a Good Contract? How to Make Sure You're ProtectedEpisode 69. What Coaches Can Legally Do (Scope of Practice Part 2)Episode 86. What can coaches legally do?Episode 94. My Program Taught Me X – Can I Teach It Now?How to Send and Sign ContractsCONNECT:Sam on InstagramSam on FacebookOn Your Terms on InstagramDISCLAIMERMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

Hey friend! If you want to know the secrets behind scaling an online coaching business into a multi-six-figure enterprise in under two years, then today's episode is for you! I'm sharing exactly how and why I was able to get all my clients simply by podcasting. These five tips will help guide your journey: finding a micro-niche; clarifying the problem that your coaching offer solves; airing recordings of sessions with customers so others can hear it; starting off at a lower price point and raising as time passes on; finally, focusing more heavily on retention than getting new sales. You won't want to miss this conversation. Listen now and learn how YOU can build a successful coaching business. I pray this blesses you. Xo, Stef   SIGN UP FOR THE PROFITABLE PODCAST BOOTCAMP: Learn to grow your show and make money from your podcast! Mon March 27'th- Thurs March 30'th 11AM MST -> https://stefaniegass.com/bootcamp   Next Steps: Watch the Free Workshop: www.podcastforgrowth.com Join the Stefanie Gass School: www.stefaniegass.com/school Grab Your Freebies: www.stefaniegass.com Join the FB Community: www.stefgasscommunity.com   Read the Blog: How I Built a Multi Six-Figure Coaching Business   Listen to Related Episodes: 521 - Live Coaching: Podcast Title, Tagline, and Episode Content Strategy Outline With Pamela Woodson 511 - LIVE COACHING: Building a Podcast Brand Map & Business Coaching 412 - 5 Reasons You Might be Attracting the Wrong Coaching Clients, and How to Fix It! 131 - Determining the Need for an Online Business or Product + How to Price it 123 - Brand Creation & Podcasting Strategy - Live Coaching!  

The Liquid Death water brand charges $5 per can. Why are people willing to pay a premium for their product when there are so many other options?The secret is branding. And they've built a $700M company by telling a story that stands out from the competition.So, what can you do to be the Liquid Death of short-term rentals? How do you build a strong brand that allows you to charge a higher-than-average price for your Airbnb?Kaye Putnam is a psychology-driven brand strategist who helps brands uncover their innate brand advantage to attract more clients and customers online.Kaye is also the host of Brand Gravity, a podcast that explores the intersection between branding and psychology.On this episode of Get Paid for Your Pad, Kaye sits down with Eric and me to explain why STR hosts have more opportunities to tell our brand story than other types of businesses.Kaye discusses how to identify the brand archetype for your Airbnb business and why even individual hosts should be intentional about building a brand.Listen in to understand why unique brands can charge a premium for their product or service and learn how to create pricing power on Airbnb through your hospitality brand!Topics CoveredWhat inspired Kaye's work as the psychology-driven brand strategistGetting clear on what you want to be known for and how to express thatWhy even small companies should be intentional about their brandHow STR hosts have more opportunities to tell our brand story than other businessesWhy identifying your brand archetype is the first step in building a brandHow to leverage your brand archetype as a decision-making toolKaye's Brand Truth exercise for building an individual brand as an Airbnb hostWhat it means to create pricing power through your hospitality brandWhy the Liquid Death water brand can charge a premium for their productHow pricing power comes from being different vs. just being betterHow much Airbnb hosts should invest in building a hospitality brandWhy branding is becoming more important as the STR industry maturesResourcesKaye & CoKaye's Brandality QuizHarvard Study on Purchasing DecisionsRoark Clothing BrandBrand ArchetypesLiquid DeathLiquid Death Branding ArticleBig Idaho Potato HotelSubscribe to GPFYP on Apple PodcastsFREE Airbnb Starter GuideEmail team@overnightsuccess.io Sponsor Legends X Short-Term Rental Accelerator Hosted on Acast. See acast.com/privacy for more information.

Sejal Amin is the newly-named Chief Technology Officer at Shutterstock where she has a broad mandate to drive Shutterstock's digital transformation into a full-service creative platform for hundreds of thousands of creative professionals around the world. She talks with 3Pillar's Scott Varho and Elisabeth Beller about moving from software project to product on this episode of The Innovation Engine. Tune in to the full conversation to hear how Shutterstock is making the leap from project to product, what a value stream is and how to manage it within a company, and why using a body of metrics is vital to drive decision-making during digital transformation.   Resources: Connect with Sejal on LinkedIn Read: Accelerate: Building and Scaling High Performing Technology Organizations by Nicole Forsgren, PhD, Jez Humble, and Gene Kim Read: Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework by Mik Kersten Read: Sooner Safer Happier: Antipatterns and Patterns for Business Agility by Jonathan Smart If you have any feedback about the podcast or guests you'd like to hear interviewed, send your suggestions to info@3pillarglobal.com.   Learn more and get the full show notes at: 3PillarGlobal.com

Hugo Barra is the OG of consumer hardware of the last decade. In Hugo's current position, he is the CEO @ Detect, building tools that empower people to understand their health and make informed, timely decisions. Before Detect, Hugo spent an incredible 4 years as VP of VR @ Meta with Oculus. Prior to Oculus, Hugo was in China as VP of Global @ Xiaomi, the 3rd largest phone maker in the world. Finally before Xiaomi, Hugo was a product leader @ Google for over 5 years including as VP of Android Product Management. In Today's Episode with Hugo Barra We Discuss: 1.) Entry into Product: How did Hugo make his way from Brazil to Silicon Valley and Beijing Product OG? What is one takeaway from Google, Meta, and Xiaomi that influenced the way Hugo approaches product today? What is 996 Chinese work culture? How does the experience of working and leading teams in China impact his approach to team building today? 2.) The Secret to Success in Hardware: Why is hardware so much harder than software? What are the main differences? What are the biggest challenges faced when building V1 and V2 in hardware? How much do you rely on data vs gut and intuition? What are some of Hugo's biggest consumer product hardware failures? What did he learn from them? 3.) Feature King vs Budget King: Previously Hugo has said, "in the beginning, there is only two types of consumers." What does he mean by this? How does that impact his approach to product building? Can a budget king product leader also be an amazing feature king leader? What is the difference in the two? Why is it harder to be a budget king product leader? What happens if you have both budget king and feature king in one product? What happens then? 4.) Product Management 101: How does Hugo define product management today? What does it really mean to Hugo? Gustav @ Spotify has said before, "details are not details, they are the product." How does Hugo think about this statement in terms of great product management today? When do product orgs start to break down? What are the catalysts? What can be done to stop this? 5.) Brand Marketing vs Product Marketing: What is the difference between product and brand marketing? Why does Hugo believe you should always start every product build with the press release? What is the difference between good and great in a press release? What do the best have? What are the single biggest mistakes founders and product leaders make in storytelling today? 6.) Masterclass in Hiring: Why does Hugo do 3-and-a-half-hour interviews when hiring new candidates? What are the benefits of their being so long? What does he want to achieve? What core questions does he ask every time? What differentiates good from great? How does he get people to really open up and show true vulnerability?

Gustav Söderström is Spotify's Chief Research & Development Officer. He has the CPO & CTO responsibility, overseeing the product, design, data, and engineering teams at Spotify and is responsible for Spotify's product strategy. Gustav is also an entrepreneur and investor who has founded and sold startups that he co-founded to Meta's Oculus in 2014 and then also his first startup which he co-founded and led as CEO, up until their acquisition by Yahoo! Gustav is also the host of the podcast mini-series  -- Spotify: A product story -- which offers a glimpse into the decisions that have guided Spotify's product evolution. In Today's Episode with Gustav Söderström 1.) From Selling Companies to Yahoo and Meta to Leading Spotify's Product: How did Gustav first make his way into the world of tech and startups? What was it that made Gustav so compelled to join Daniel Ek and build Spotify? What does Gustav know now that he wishes he had known when he started? 2.) "Never Fight a Macro Wind": What does Gustav mean when he says "never fight a macro wind"? What models can product leaders construct to measure the size, importance and timing of a macro wind? What can product leaders do to change the macro wind and have it blowing in their back and not their face? When did Gustav experience this? What did he change to have the wind blow in his back? How did this alter his mindset and mentality? 3.) "Do Something Completely Different to the Competition": Why does Gustav believe startups should do the complete opposite to the competition? Does this change if your competition is other startups vs incumbents? What is the story of how Spotify did the complete opposite to Youtube? Why did it work? On the flip side, when did Spotify do the complete opposite and it did not work out? 4.) Mastering the Learning Process: How does Gustav approach the learning process for all new skills and disciplines? Why does Gustav believe that all technology leaders have to be the master of their domain? How did this lead to Gustav going back to University to study machine learning? What are the single biggest mistakes people make in the learning process? 5.) Gustav: The Product Leader: Why does Gustav believe that product is 100% science and not art? What does Gustav mean when he says, "talk is cheap and so we should do more of it"? How does Gustav structure internal debates? Who sets the agenda? Who is invited? What makes a good vs a bad internal debate? How does Gustav make everyone feel safe? What can leaders do to ensure an environment where everyone feels they can debate with the boss? 6.) Spotify: The Crucible Moments: What is Gustav's favourite near-death experience in the Spotify journey? Why did Spotify decide to make the move into podcasting and video? How does that additional complexity change the product paradigm of an audio-only platform? How do the single most impactful platforms in the world approach market expansion and when to add new products? What are the best companies in the world not merely technology innovations but also business model innovations?

In this week's episode of the SIMPLE brand podcast, I talk with Donna Cutting, author of Employees First!: Inspire, Engage, and Focus on the Heart of Your Organization!Donna is the CEO of Red Carpet Learning. She helps brands create cultures of happy, engaged people who deliver exceptional customer service.And she's the bestselling author of three books devoted to delivering red carpet experiences including her latest - Employees First!: Inspire, Engage and Focus on the Heart of Your Organization.Donna and I talk about how rolling out a red-carpet experience to your employees is just as important as the experience you deliver to your customers. And we talk about some of the key ways to ensure you're attracting, onboarding, and retaining top talent  - all based on the employee experience you deliver.Some of the topics we discuss include: Organizational culture, employee experience, and customer experience must all work togetherIf you want your employees to deliver a red-carpet experience to your customers, you need to deliver it to them so they know what it looks and feels likeYour goal should be for the customer to feel happier than before they interacted with youHow leaders can instill a sense of purpose in their employeesToday's employees are looking for something that is bigger than themselvesYou can tap into your organization's greater purpose no matter your industry or productHow you can compensate your employees fairly without breaking the bankIt's valuable to listen to and collaborate with your employees to craft the employee experienceThe best ways to listen to your employees are literally getting into a room with them and talkingThe ideal way to attract new employees to come into your organization is by treating them like customersOnboarding new employees is a process that's longer and more important than you thinkRESOURCES FROM THIS EPISODE:Donna's siteDonna's book - Employees First!Red Carpet Culture Club

David Lieb is one of the product OGs of the last decade. As the founder of Bump David pioneered how over 150M users shared data, contacts and more before the company was acquired by Google. At Google, David took this one step further by creating Google Photos, which he has led with immense success for the last 9 years. In the last few weeks, David announced his latest move, to join Y Combinator, one of the world's leading accelerators as a Partner. If that was not enough, David also has a stellar angel portfolio with the likes of Rippling, Flexport, Tally, Maven and many more. In Today's Episode with David Lieb We Discuss: 1.) Entry into Product: How did an idea at business school turn into Bump and ultimately the creation of Google Photos? What are the single biggest mistakes David made with the early Bump product? What does David know now that he wishes he had known at the start of Bump? 2.) Scaling the Team Alongside the Product: What is product-market fit to David? What is it not? What are the single biggest mistakes founders make when they think they have it? What should founders do first and most importantly, when they do have it? Why does David believe individual user data is more important than relying on data? 3.) Product: Art or Science: Why does the description we have for product managers need to change? How does David determine when to act on customer feedback vs stick to the current product plan? What is the right way to do customer discovery? What questions are best to ask? Where do founders make the biggest mistakes in customer discovery? Ultimately, is product more art or science? Is this changing with ever-increasing data? 4.) Product: The Process: How does David conduct product reviews? What are the biggest mistakes founders and product leaders make when managing product reviews? Who is invited? Who sets the agenda? Who determines who is accountable for what? How do product reviews change in a world of Zoom? What is better? What is worse? What can product leaders do to build culture in remote worlds? How can product leaders make everyone feel safe and comfortable to share how they feel, regardless of seniority, in product reviews? Items Mentioned in Today's Episode: David's Best Performing Investment: Flexport

Companies use various SaaS products to manage and grow their businesses. But how do they keep track of these software applications? Cristina Vila Vives found that most either use spreadsheets ineffectively or do not manage them at all.Are there other alternatives? Passionate about bringing a solution, Cristina presents you with the Cledara platform, designed to improve SaaS stack management.In this episode, we discuss:Using Cledara to make better business decisionsFundraising tips that will help you succeedWhy should you first launch a Minimum Viable Product (MVP) to marketWhat should SaaS founders focus on when building a productHow to Nail Your Next FundraisingUnderstand what you want to build in the future and your product vision. Have a clear roadmap on what you want to do with the capital. Prepare well for every investor meeting and explain how you will achieve that vision.I remember that for every half-hour investor meeting, I would spend three hours preparing for all the possible questions they may ask - Cristina Vila VivesUse the Capital WiseAfter raising your first capital, think of launching the MVP to market. Find the right people to help you build the product and talk to potential customers to understand how they would like it to work. If you lack some business skills, bring a co-founder who can complement your weaknesses, someone strong in the go-to-market and business partnership operations. Then hire the first team members.Make sure that on that first version, you are building something people actually want - Cristina Vila VivesPeople Want Your Product...Help Them Realize ThatFinding the right product-market fit is a matter of building a SaaS product that helps your customers solve their problems. Your job is to understand them, develop your product according to their feedback, and help them realize the potential of your solution. You need these people who believe in your vision and are willing to dedicate their time to help you shape your ideas.When I started, I knew that it was just a matter of educating the market and building a product that would truly help companies when companies were ready to recognize that they had that problem - Cristina Vila VivesFor more interviews from the SaaS Origin Stories podcast, check us out on Apple, Spotify or your favorite podcast player!

Shreyas Doshi is an investor, advisor, and all-around product OG. Most recently Shreyas spent over 5 years at Stripe where he was Stripe's first PM Manager and helped define and grow the Product Management function (from ~5 to more than 50 people). Before Stripe, Shreyas was a Director of Product Management @ Twitter and prior to Twitter spent over 6 years as a Group Product Manager @ Google. Today Shreyas has invested and advises some of the best including advising Airtable, Kalshi, Lendflow, to name a few. In Today's Episode with Shreyas Doshi: 1.) Entry into Product: How did Shreyas make his way into the world of product and product management? Why did Shreyas decide not to do business school when it was the conventional route for everyone going into product management? What were some of Shreyas' biggest takeaways from his time at Stripe and Google? How did they impact his product mind today? 2.) Product Management 101: How does Shreyas define product management today? How do many confuse it? How does Shreyas define product success today? What is the single biggest mistake Shreyas sees founders make when determining the success/PMF of their product? Does Shreyas believe that great product management is science or art? Data or intuition? When should you listen to customers? When should you not? 3.) Metrics 101 & How To Use Them: What is the single biggest mistake Shreyas sees founders make when it comes to selecting their North Star metric? How should founders think about input vs output metrics? What is the difference between the two? What are the 6 types of metrics that all founders and product teams need to focus on? How does their importance change over time? How should the responsibility for these metrics be split between different people and teams? 4.) Three Types of Product Leader: What are the three different types of product leaders? The Craftsperson: What is their core strength? What is their core weakness? How do they interact with the rest of the team and company? The Operator: What is their core strength? What is their core weakness? How do they interact with the rest of the team and company? The Visionary: What is their core strength? What is their core weakness? How do they interact with the rest of the team and company?

Des Traynor is a Co-founder and the Chief Strategy Officer of Intercom, the modern customer communications platform that unifies every aspect of the customer journey. To date, Intercom has raised over $238M from some of the best including Index, ICONIQ, Kleiner, GV, and Bessemer. As for Des, before co-founding Intercom, he was a UX consultant, a university lecturer in computer science, and also a Ph.D. researcher. Des is also a prolific angel investor with a portfolio including the likes of Stripe, Algolia, Notion, Miro, and many more. In Today's Episode We Discuss: 1.) Origins of Intercom: How did Des make his way into the world of startups and come to co-found Intercom? When did they realize they really had something with Intercom and had to focus on it? What does Des know now that he wishes he had known at the start of Intercom? 2. Two of the Biggest Myths in Startups: Being First and Defensibility Why does Des believe that being the first does not matter? Why is it not an advantage? Why does Des believe that no company has defensibility on day 1? How does Des believe defensibility is built? What does Des mean when he says, when investing in companies he looks for a "long road to the starting line"? 3.) Product 101: A Masterclass on Product: How does Des answer the question of when to release a second product? How should the second product be resourced? MVP and lean or full budget and committed? What are the biggest mistakes people make when releasing a second product? What mistakes have Des and Intercom made when releasing new products? How does Des advise founders on when to stop working on a product? How do you know when it is not working? How does Des determine between a feature and a product both when building and when investing? 4.) Moving to Enterprise: What does Des believe are the three core things all companies need to scale into the enterprise effectively? Which should they do first? Which is most challenging? How does Des advise founders on when is the right time to move into the enterprise? How does the product need to change to meet enterprise needs and requirements? 5.) The Makings of Great Product Marketing: What does Des believe makes truly great product marketing? Who does it well today? How does your product marketing need to change as you scale from SMB to enterprise? If product marketing to both an end user and a separate buyer, which persona should one prioritise their messaging towards? How does Des advise founders on product marketing when they have a horizontal product with a very broad customer base? 6.) Angel Investing 101: From Stripe to Miro to Notion: Why does Des believe it is beneficial for operators to also be investing? What are the biggest lessons Des has learned from angel investing? How does Des approach both market sizing and outcome scenario planning today? How price sensitive is Des today? How has that changed over time? Item's Mentioned in Today's Episode with Des Traynor: Des' Favourite Book: How Will You Measure Your Life by Clayton Christensen

We launched The New SquadCast Studio and Backstage in late June! In this episode, our co-founders, Zach and Rock, break it down . Listen in for:Why we launched our biggest update yetAll of the new features and changesWhat Zach and Rock are most excited forWhat's next for the community and for the productHow to get involvedHow community and listening went into every step of the processMore info:– New SquadCast Studio and Backstage blog post– New SquadCast Studio and Backstage demo videoCreditsWritten and produced by Arielle NissenblattMixed and designed by Vince Moreno JrArtwork and logos by Alex WhedbeeHosted by Zach Moreno and Rock Felder

On this episode, Nellie is talking about How To Make Passive Income with Email Marketing with guest Monica Snyder of Birdsong Co.This episode touches on:How to choose the right productHow to create urgencyHow to write email sequencesIf you'd like to connect with Monica:birdsong.co website@monicabirdsong on IGHow to Create Passive Income with Email Marketing - Monica's training on YouTubeTo get more connected with The Wealthy Queen Movement click here: https://msha.ke/thewealthyqueenmovement/

Kayvon Beykpour is one of the most prominent product leaders of the last decade. For the last 7 years, Kayvon has been at Twitter where he led all of the teams across Product, Engineering, Design, Research and Customer Service & Operations. Kayvon came to Twitter through Periscope, the live broadcasting app that raised from GV, Bessemer, Scott Belsky and was ultimately acquired by Twitter in 2015. If that was not enough, Kayvon is also an active angel investor today. In Today's Episode with Kayvon Beykpour You Will Learn: 1.) Entry into Product: How did Kayvon make his way into the world of tech and come to be Head of Consumer Product @ Twitter? What were some of Kayvon's biggest lessons from the journey with Periscope? What were some of Kayvon's biggest takeaways from working closely with Scott Belsky? 2.) Building Your Product Team: How does Kayvon advise on your first product hires? Should it be Head of Product or more junior product team members? When is the right time for the founder to hand off some core product decisions to these hires? What are the core traits and characteristics of some of the best first product hires? 3.) Perfecting the Hiring Process for Product Teams: How does Kayvon approach the hiring process for all new product team members? What are the stages? What does he look to learn at each stage? What questions reveal the most in product candidates? How do the best respond? How does Kayvon use case studies and product demos in the process? 4.) Building Product: 101: How does Kayvon approach product reviews? Who is invited? Who sets the agenda? How often? What have been Kayvon's biggest lessons about what leaders need to do to get the most from their product teams? How do they communicate? What has been one of Kayvon's biggest product mistakes? What did he learn? How does Kayvon advise founders on when to give up on a new product vs when to iterate and persist?

143 - Longtime listeners will remember Seattle photographer Marika Moffitt from her earlier appearances on the podcast, under the brand Dirtie Dog Photography. A series of personal events in the past year rocked Marika's world, prompting her to rethink her reasons for being in business. Follow along this week as Marika talks about the birth of Soul Dog Creative, the new brand that reflects her deeper purpose. We also chat about the journey from part-time to full-time photographer, connecting with your clients, and offer advice for those of you just starting out.    What To Listen For:A common roadblock to starting your business—and how to avoid itThe first step in determining your ideal clientWhy Marika built her entire business around just one single productHow to access your internal search engineThe project that expanded Marika's customer baseIf you're a new business—or a not-yet business—you'll find plenty in this episode to inspire you. And if you've been around a while and are considering a rebrand, you definitely don't want to miss this week's podcast!Resources From This Episode:Soul Dog Creative on InstagramMarika's soon-to-be-reborn websiteSoul Dog Journey Project (52 weekly prompts)Episodes 8, 33, 40 with Marika MoffitEpisode 142: Let's Make Instagram Fun Hair of the Dog AcademyFree Hair of the Dog CommunityHair of the Dog ElevateFollow us! @nicolebegleyofficial Join our free FREE Hair of the Dog community!

On this episode of Fit Food Junkies, I interview founder and CEO of Mobot, Lani Cooper.Connect with Lani:@mobotnation@lani_cooperWe discuss:Key steps to starting your own businessStep 1 to creating a productHow to overcome fear, failure, and adversityHow to not let anything stop youThe mindset of a CEOMorning routine and rituals of a CEO ... and so much more!

Lindsey Laurain is the Founder of ezpz, an organization revolutionizing the feeding industry with their Happy Mat mealtime tool. Lindsey is an operations, management, and sales professional with extensive experience in start-ups and the medical industry. Before launching ezpz, Lindsey served as the Director of Operations for Humana. She had also served as an operations manager for Pfizer, a company she has worked with for over eight years. Lindsey joins us today to recount her journey from working in corporate America to launching ezpz. She reveals the lessons she learned from prototyping, designing a physical product, and appearing on Shark Tank. She outlines the process of starting and running a Kickstarter campaign and discusses building the proper infrastructures to protect your products. Lindsey also highlights how a grassroots community of moms helped ezpz grow and offers advice to Entreprenistas. “Anything is possible. If you believe enough in what you're doing, you can make it happen.” - Lindsey Laurain If you're looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Lindsey's background and her beginnings as an EntreprenistaHow long it took Lindsey to decide to quit her job and launch her businessThe first steps Lindsey took toward turning her business idea into a productHow much money Lindsey invested in her products before launching a Kickstarter campaignThe initial production run for ezpz products and the process of doing a Kickstarter and other crowdfunding campaignsLindsey's appearance on Shark Tank and what has surprised her about running ezpzHow the ezpz team has grown since its launchThe process of getting into retailWhat Lindsey has learned from working with retailersHow Lindsey's marketing strategies evolved over the yearsHer advice on reaching the mom community Resources Mentioned: QuickBooks Our Favorite Quotes: “Accepting those hard times as part of our journey has made it so much easier.” - Lindsey Laurain“It's possible for anyone to follow entrepreneurship.” - Lindsey Laurain“Trade shows are a great place to meet retailers.” - Lindsey Laurain Connect with Lindsey Laurain: ezpzezpz on LinkedInezpz on Instagramezpz on Facebookezpz on Twitterezpz on PinterestLindsey Laurain on LinkedIn If you're looking to take your business to the next level: Join our Entreprenista League community of women founders! You'll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you're looking to scale your existing business and want to make the right connections, or you're thinking about finally taking the leap to launch your business, we're here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey! Improve Your Customer Support with TextExpander Every minute counts when running a business. That's why we are so excited to introduce you to an amazing, time-saving customer support solution - TextExpander!...

Lenny Rachitsky is one of the OGs of product, having spent over 7 years at Airbnb as a product lead he left to start his newsletter, find it here. This has scaled to thousands upon thousands of readers and is one of the most popular newsletters on Substack. Lenny is also an extremely active angel investor with a portfolio including Figma, Sorare, Clubhouse, Vanta, WhatNot and many more incredible companies. If that was not enough, Lenny also has the best course on product management, check it out here. In Today's Episode with Lenny Rachitsky You Will Learn: 1.) Origins in Product: How did Lenny make his way iunto the world of product management at Airbnb? What were some of his biggest takeaways from his time at Airbnb on product? What mistakes did he make on product at Airbnb? How did it impact his product thinking? 2.) Product Management: 101 How does Lenny define product management today? How is the role of PM changing? When is the right time to hire your first PM as a startup? What is the difference between Head of Product and CPO? When do you hire each? What are the biggest mistakes founders make when hiring their first product hires? 3.) The Hiring Process: How should founders breakdown the process of hiring for their first in product? What does the interview process look like? How should founders structure it? What core questions should teams ask of prospective candidates? What are red flags when interviewing potential product hires? 4.) The Onboarding Process: How should founders structure the onboarding process for new product hires? What can founders do to make PMs successful in their first 30 days? Where do many product hires make the biggest mistakes in the first 30 days? What can product hires do to build trust with their new team? Items Mentioned in Today's Episode with Lenny Rachitsky Lenny's Fave Book: The Mom Test

Welcome to the show the founder of Olive & June, Sarah Gibson Tuttle! Today's conversation is an incredible case study on what it looks like to build a brand that's customer-centric, and how that focus leads to fast growth and success. Sarah shares her journey going from being an equity sales trader in NYC to moving to LA and founding Olive & June. She talks about entrepreneurship—how she saw what was missing in the manicure industry and what she did to discover what customers were really needing. You'll love her mindset around building your team, along with creating a brand that is truly a reflection of you!Today on The SimplyBe. Podcast:Sarah's journey from NYC equity sales trader to LA entrepreneurGrowing Olive & June: idea to salon, salon to productHow to build a customer-centric brandMaking your brand a reflection of your uniquenessPeople aren't replaceable: being diehard for your teamHow Olive & June's community blossomed during the pandemicResources:Sign-up for The Be. Experience Live: jessicazweig.com/liveOlive & June's IG: @oliveandjune Website: oliveandjune.com Follow Sarah: @gibsontuttle Connect with Jessica:Buy Jessica's Book “Be.” hereSign-up for The SimplyBe. Society hereJessica's Website: jessicazweig.comJessica's IG: @jessicazweigSimplyBe.'s Website: simplybeagency.comSimplyBe.'s IG: @simplybeagencyJoin the Facebook Group: SimplyBe. SocietyThis show is produced by Soulfire Productions