Podcasts about clientsthe

You invested in the website. The branding. The business cards. The booking software. The supplies. The certifications that help you become excellent at what you do. You've spent so much time and money getting your local business ready for clients… but are you investing in the skillsets that actually get you clients?In this episode, I'm sharing why marketing and selling are not just another business expense.  They are the exact skills that make every other investment in your business start paying you back.Tune into this episode to learn:Why getting your business ready for clients isn't the same as actually getting clientsThe two most important skillsets that make every other investment in your business start paying you backHow to avoid spending thousands of dollars on business investments that never get seen by locals you want to serveMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you're ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they're focused on local businesses and it's not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.FREE TRAINING:The Fully Booked Roadmap: 5 Local Skills to Get Seen, Chosen and Booked in 2026Click here to register for this free training happening on Monday, June 22 at 12PM CT.

If you are an accomplished coach with decades of experience, credentials, and a track record that earns you respect in every room, but you cannot seem to land paying clients, this video is going to show you exactly why. The problem is not your niche, your marketing, or your people. The problem is that you are too brilliant for the words you are using.If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.Yesterday I had four consultation calls with four different brilliant women. Two were global leaders. All four had the credentials, the methodology, and the published work to back them up. And all four came to me saying the same thing: I cannot sell my coaching. Every one of them was missing the same small but critical thing, and once they saw it, the gap between their work and the world finally made sense.In this video, we'll walk through:Why being the smartest person in your niche can quietly cost you clientsThe exact moment your ideal client clicks away from your website and what you need to fix before they doWhy your peers and your boardroom can understand you perfectly while your ideal client cannotThe difference between speaking your language and speaking your client's language (and why expertise lives in both)How Donald Miller's caveman language principle from StoryBrand applies to your coaching marketingWhy hiring a professional copywriter or website designer might not be saving you (it didn't save my four callers either)The simple translation exercise that could be the difference between invisibility and your first clientThis is not about downplaying your expertise. It is about making your brilliance accessible to the very person you are meant to help. When you translate your work into language they understand, you become more of an expert in their eyes, not less.Want me to help you simplify your message and finally get clients? Join my free workshop here: https://debbieshadid.com/workshopConnect with me, Debbie Shadid:Website: https://www.debbieshadid.comInstagram: https://www.instagram.com/debbieshadid/Listen to the Podcast:Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085Subscribe for weekly episodes on building your coaching business, finding clients, and creating the life you actually want: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtgIf this video was helpful, share it with a coach who has the credentials but can't seem to get the clients. Subscribe and hit the bell so you don't miss next week's episode on building a coaching business that actually pays.Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love.Let's connect!Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool 

Are you working hard in your business… but not seeing the profit to match?In this episode, I'm joined by Jennifer Kok, founder of Next Wave Business Coaching, who helps women move from overwhelmed and reactive to clear, strategic, and profitable.We're talking about why message comes before marketing—and how focusing on the right things can help you attract clients in less time, without adding more to your plate.Here's what we cover in this episode:Why revenue isn't the most important metric—and what CEOs should focus on insteadHow clarifying your message simplifies your marketing and attracts the right clientsThe mindset shifts needed to move from hustle to strategic, profitable growthJennifer shares how many entrepreneurs stay stuck by avoiding key decisions—and how shifting your focus to profit, clarity, and aligned action creates a business that actually supports your life.Because a profitable business isn't built by doing more—it's built by doing what matters.YOU. HAVE. TIME. Lissa + JenniferFrom Overwhelmed to Profitable without Working More Hours Case Studyhttps://nextwavebusinesscoaching.com/profit-boost Main Street Success Stories Podcasthttps://nextwavebusinesscoaching.com/podcastConnect with Jenhttp://nextwavebusinesscoaching.comREADY FOR YOUR NEXT CEO STEP?If today's episode made you realize you're tired of constantly restarting, losing focus, or trying to carry your business mentally all day long…your next step is The CEO Time Scaling Experience.This free private 5-part bingeable audio experience will help you stop leading from reactive BUSY-ness and start creating sustainable CEO momentum through intentional stewardship, rhythms, and focus.Inside, you'll discover:• why your rhythms keep collapsing• what actually creates sustainable momentum• why information alone doesn't create transformation• and how to lead your time, business, and life differentlyGrab instant access at:https://redeemhertime.com/scale

In this episode, Kendra shares a very real behind-the-scenes look at what happened after one of her posts unexpectedly went viral… and why it actually confirmed everything she believes about content marketing right now. From getting flooded with angry comments to realizing the followers weren't even the right audience, she breaks down why going viral is often wildly overrated for coaches and service providers.She also dives deep into the growing sameness of online content in the AI era and why she's started pulling back on using AI to write her own emails, podcast episodes, and social posts. Kendra shares her concerns about how over-reliance on AI is impacting creativity, messaging, writing skills, and even our ability to think critically.A great listen if you've been wondering why content feels so flat lately, why your messaging isn't landing, or why everyone online suddenly sounds the same.In This Episode:The exact reason my most viral post ever was actually the worst thing for my businessWhy specific content beats viral content every single time (and the math behind it)The one tiny change I should have made that would have prevented the whole messWhy AI is quietly making us all sound the same... and how it's costing you clientsThe flip I made in how I use AI that brought my voice backApply for HCA: https://kendraperry.net/applyLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy 

This week Stacy from The Cozypreneur Podcast is back and we're getting into all of it.We answer two questions we've been hearing a lot lately: why does it feel like AI is stealing your writing style and getting you in trouble with clients for it, and why does it feel like you can get engagement OR inquiries but never both at the same time.Turns out they're kind of the same problem. Trust is harder to build right now, attention is harder to keep, and the way most people are using content isn't actually set up to get clients — it's set up to get likes. Those are not the same thing.We get into:What to do when clients say your writing sounds like AI (and you wrote every word yourself)Why a voice guide isn't optional anymore if you're writing for clientsThe difference between engagement content and content that actually converts — and why you need bothWhy a post with 8 likes and 2 DMs is a bigger win than you thinkWhat Stacey's no-AI writing challenge taught people about slowing down and actually thinkingThe trust recession and why human connection in your marketing matters more right now than everFind Stacey at https://www.stacybragacopy.com — her Copy Conversion Check is worth grabbing if your copy isn't doing what you need it to do.Find me at https://www.sydneyobrien.com — and if you want help figuring out what to actually post, the Content Chaos Reset is there for you.Check out our past collab episodes:Why AI isn't fixing your marketing: https://podcasts.apple.com/us/podcast/from-content-to-clients-instagram-email-and-podcast/id1695196941?i=1000755499753Is Online Business Coaching Out Of Control? https://podcasts.apple.com/us/podcast/from-content-to-clients-instagram-email-and-podcast/id1695196941?i=1000740163848

In this unfiltered episode, Marina Girgis chats with Intuitive Eating coach, Kiki Athanas, about building an authentic personal brand, embracing spicy opinions, and scaling a seven-figure business through intuitive marketing. Whether you're a coach, entrepreneur, or content creator, discover how to navigate social media with honesty and boldness.How Kiki Athanas transformed disordered eating into a thriving business offering her signature 1010 methodThe importance of owning your authority and being unapologetically authentic onlineStrategies for creating viral content: embracing polarity, sass, and truth-tellingThe evolution from vanilla to spicy social media presence what it takes to stand out and attract clientsThe role of marketing that responds to market needs versus rigid planningHow to build an ecosystem that supports your unique style and lifestyle, including retreats, certifications, and programsThe mindset shift around making business decisions: prioritizing choice, fun, and intuition over rigid rulesBehind the scenes of launching and relaunching the 1010 program, and future expansion plansThe power of setting new standards and creating authority content that elevates your brandThe importance of boundaries and avoiding burnout with flexible business modelsConnect with Kiki:InstagramTikTokWebsiteJoin the Next 10/10 GroupNewsletterConnect with Marina:InstagramJoin Marina's Free newsletter communityJoin the waitlist for Premium Presence, Marina's Branding Mastermind

Send us Fan MailConnect with RachelBook with Rachel  TOTEM + PUCK HCKY premium clothing— inspired by and featuring the art from Rachel's sold out TOTEM Tarot Deck: Promo Code: AGUA26Promo Link: https://puckhcky.com/discount/AGUA26?redirect=%2Fcollections%2FtotemCan you build a successful spiritual business without burning out, selling out, or losing credibility?In this episode, we sit down with Rachel White—shaman, psychic, and founder of TOTEM Readings—to talk about her new book, The Business of Woo.With nearly two decades in corporate leadership—including roles as a senior executive in global strategy—Rachel brings a rare, grounded perspective to the world of spirituality and entrepreneurship. She breaks down what it really takes to build a sustainable “woo” business in an industry often driven by emotion, intuition, and blurred boundaries.What You'll Learn:What shamanism actually is (beyond the buzzword)How Rachel transitioned from corporate leadership to spiritual entrepreneurshipThe biggest mistakes people make when starting a psychic or spiritual businessHow to balance authenticity with making moneyPractical business strategies most spiritual entrepreneurs ignoreWhy boundaries, pricing, and structure matter in “woo” workThe emotional toll of being highly visible in the spiritual spaceHow to stay grounded while working intuitively with clientsThe tension between spirituality and capitalismEthical challenges in psychic and intuitive workWhy some spiritual businesses fail (even with talent)The importance of treating your practice like a real businessEnjoy!Please rate and review the podcast on Apple, Google, Spotify, or wherever you listen!Enroll in ARCANA today: https://aguaastrology.teachable.com/p/arcanaSee our faces on YouTube!Want to book a reading with Gabrielle? Please visit her website www.aguaastrology.comFollow us on Instagram @thespirtualsisterspodcast Follow Gabrielle on Instagram @aguaastrology (She will NEVER DM you for readings! Watch out for scammers!)Follow Brianna on Instagram @Brianna_mcferonSubscribe to Gabrielle's YouTube Channel Agua AstrologyJoin Soul Reading MethodMini Tarot Readings with Gabrielle: https://www.etsy.com/shop/IntuitiveGabrielle

Today, we're diving into the oddly specific habits that have genuinely made the biggest difference in business growth, confidence, creativity, and income… and spoiler: most of them have nothing to do with “traditional” business strategy. From visualization and embodiment rituals to fake deadlines, manifestation hacks, and NEVER showing my bare nails, we're unpacking the unconventional habits that ACTUALLY made a difference in my business! In this episode, we talk about:Why visualization and meditation completely changed the trajectory of my businessThe surprisingly powerful reason I rarely show my bare nailsHow I use calendar blocking as a manifestation tool for signing clientsThe “daydream conversation” technique that keeps turning into real-life opportunitiesShifting your self-concept by imagining yourself as peers with people you admireWhy taking consumption breaks can massively improve creativity and intuitionThe weird productivity hack of creating fake urgency and internal deadlinesHow paying for things motivates me to actually follow throughUsing other people's feedback to strengthen your intuition instead of override itWhy celebrating results before they happen can completely shift your energy and actionsThis episode is part mindset, part business strategy, part unhinged personal habits… but every single one of these practices has genuinely shaped the way I show up, make decisions, and grow my business.If you love behind-the-scenes conversations, manifestation meets strategy, and hearing the real habits I swear by, you're going to love this one.Listen to Similar Episodes: (TAKE OUT FOR EMAIL) 238. The CEO Morning Routine That Made Me $600K Online222. Part 1: What It Takes to Quantum Leap - The Identity Shift Behind My $33K Week223. Part 2: What It Takes to Quantum Leap - The Identity Shift Behind My $33K Week212. 5 Simple Ways to Build Confidence in Business187. The Most Underrated Tip for Being a Better CoachP.S. When you rate and review the podcast, you'll receive my Connect to your Higher Self Visualization as a thank you! Click here to claim your gift. Ways to Work with Nora:1:1 Coaching Waitlist – Add your name to the waitlist to be the first to learn when spots open.90-Minute Intensives Waitlist – Limited openings for deep-dive, high-impact sessions. Join the waitlist to be notified when spots become available.Courses – Explore Nora's signature programs:Full Throttle – The ultimate business strategy courseElite – Business energetics + identity work course Podcasting for Business Growth – Turn your podcast into profitConnect with Nora – Follow her on Instagram @iamnoravirginia for updates, tips, and inspiration.

Writing a business book is one of those things people think is about becoming a bestseller, but often it's really about building authority, attracting the right clients, and creating opportunities that compound over time.In this episode of Uncomplicate It, I sit down with Henry DeVries, publisher, ghostwriter, and editor behind more than 200 business books, to talk about why books may be one of the most overlooked marketing tools in business. Henry shares how most people approach writing the wrong way, focusing on selling copies instead of creating credibility, trust, and long-term business growth. From agency owners and consultants to founders and experts, he explains why the right book can position someone differently than ads, funnels, or social media ever could.His perspective is simple but powerful: publishing the book is the starting line, not the finish line.We talk about how books create authority, why storytelling matters more than most people realize, and how the right message can open doors to speaking, consulting, partnerships, and new business opportunities.We also get into the realities behind publishing today, from AI-written books and weak positioning to why clarity always beats cleverness.We cover:Why books build authority faster than traditional marketingThe real ROI behind writing a business bookWho should write a book and who shouldn'tThe three ways to write a book more effectivelyWhy developmental editors matterHow to reverse engineer a book around your ideal clientsThe biggest mistakes first-time authors makeWhy storytelling is critical in business writingHow books lead to speaking and consulting opportunitiesWhy publishing is only the beginningTakeaways:Authority attracts opportunitiesBooks are long-term business assetsClarity beats cleverness every timeStorytelling makes expertise memorablePublishing is where the real work beginsGreat books solve one clear problemConsistency matters more than perfectionThe right book can create opportunities for yearsIf you've ever thought about writing a book or wondered whether it's actually worth it for your business, this conversation will challenge how you think about marketing, authority, and long-term growth.Connect with Henry:Linkedin: https://www.linkedin.com/in/henryjdevries/Follow Us:

In this episode of the Intuitive Homeopathy Podcast, Ian Watson shares insights from his April 2026 homeopathic satsang, encouraging practitioners to simplify their approach and trust their inner wisdom. Drawing from his book The Tao of Homeopathy, he explores the balance between analytical and intuitive healing, the importance of client independence, and how authentic, heart-centered practice can transform the healing journey.Topics Covered:The importance of simplicity in homeopathyTrusting your inner process and intuitionThe role of the practitioner in empowering clientsThe evolution of healing practices and the balance of analytical and intuitive approaches

There is one question that quietly underpins every leadership decision a salon owner makes. Are you in service or are you in sacrifice?In this honest, reflective conversation, Sam and Jen sit down to unpack the difference, why it matters, and how the answer changes everything from your team energy to your retail numbers to the way you feel walking into your own business.This is not a leadership masterclass. It is a real conversation between two friends who are deep in the work themselves, examining the labels we attach to leadership, culture and ourselves. The word boss carries an ego. The word culture has become a buzzword. And the version of leadership most of us were taught, the one that sits at the top shouting orders down, is actually the opposite of what builds a business that lasts.Sam shares what she has learned from 14 staff down to three, why finance is the most important pillar of any small business, and why the targets document she has used for years has never felt more valuable.Jen reflects on capacity, glass balls and plastic balls, and the moment she pulled out of an event that would have broken her. Together they explore what it actually looks like to lead from below rather than above.What we coverThe difference between service and sacrifice, and how to tell which one you are inWhy resentment is the signal you have stepped into sacrificeReverse engineering your leadership from the version you actually wantWhy the word boss does not sit right anymoreFinance as the foundation everything else flows fromWhy your team needs financial literacy, not just targetsCapacity, boundaries and protecting your glass ballsStripping the ego out of the decisions you make about your businessWhy your first priority is your team and theirs is your clientsThe labels we attach to ourselves, our businesses and the people in themWhen you lead from service, your business stops feeling heavy. It starts feeling like home.Mentioned in this episode:https://www.salonrising.com

Never Lose a Past Client Again: The Automation System That Keeps You Top of MindYour past clients already know you. They already trust you. So why are so many agents losing repeat business and referrals to agents they've never even met?In this episode, we get into one of the most overlooked revenue leaks in real estate: the slow fade that happens when life gets busy and follow-up stops. The good news — it's completely preventable, and you don't have to do it manually.We walk through a full automation strategy designed specifically for past client relationships, covering annual home value reports, email drip campaigns, postcard sequences, birthday and home anniversary touches, and how smart QR codes on physical mail can actually help you capture updated contact info and re-engage clients you've lost track of.You'll also learn the best practices that separate systems that actually work from ones that feel robotic — like how to personalize at scale, why mixing print and digital matters, and when to layer in a real human touchpoint on top of your automation.This isn't about spamming your database. It's about showing up consistently so that when your past clients — or anyone they know — are ready to make a move, your name is the first one that comes to mind.

In this episode, I sit down with Adam Swart, founder of Crowds on Demand—a company that openly organizes protests, demonstrations, and large-scale advocacy campaigns across the U.S. We break down how modern influence actually works, what's real vs. misunderstood about “paid protests,” and—more importantly—how everyday people can use the same playbook to advocate for themselves. This isn't theory. This is the mechanics behind manufactured momentum, public pressure, and perception shaping—from grassroots to corporate to political.⚡ Key Themes & Takeaways

A client feels worse after an adjustment.Trust drops.Confidence takes a hit.And the question creeps in:“Did I do something wrong?”In this episode, I unpack a different lens.Because most flare-ups aren't about bad technique…They're about a mismatch between input and capacity.Inside this episode:Why reactions happen (and why they're often misunderstood)How to assess someone's capacity to adapt before you adjustThe mistake chiropractors (especially new grads) make when they try to “fix everything” on day oneHow to titrate your care so you get change without blowbackA simple pre-framing approach that protects trust before anything happensHow to explain your adjustment so it actually makes sense to clientsThe goal isn't to do more.It's to do the right amount… at the right time… for the right person.Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0To learn more about Aligned Practicehttps://insideoutpractices.thinkific.com/products/communities/aligned-practiceTo learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivate

Why do so many designers struggle to get paid what they're truly worth?In this episode of the Interior Design Business Podcast, I dive into the real reason behind undercharging, overworking, and feeling stuck financially, and it's not your pricing strategy. It's your mindset.Before any system or structure can work, you have to address the beliefs you hold about money. Your “money story” shapes every decision you make in your business, from what you charge to what you present to clients.If you're operating from scarcity, believing there's not enough, worrying about what clients can afford, or feeling like you need to be the “affordable option”, you will continue to limit your growth.In this episode, I break down the difference between scarcity and abundance, how your upbringing influences your financial reality, and what it takes to shift into a mindset that aligns with high-end, luxury clients.In this episode, we cover:Why mindset comes before strategy in your businessWhat your “money story” is and how it affects your incomeThe difference between scarcity and abundance thinkingWhy your beliefs about money may not match your ideal client'sHow scarcity keeps you undercharging and overworkingWhy luxury clients don't value “cheap”The danger of assuming clients can't afford your servicesHow your upbringing shaped your financial mindsetCommon scarcity beliefs designers carryWhy working harder won't make you more successfulHow abundance thinking changes your business resultsWhy you must become the high-end designer before attracting high-end clientsThe role of self-worth in pricing and profitabilityHow to confidently present higher feesWhy clients are happy to pay when you show valueShow notes are available at interiordesignbusinessacademy.comFollow us on Facebook: facebook.com/InteriorDesignBusinessAcademyFollow us on Instagram: instagram.com/interiordesignbusinessacademy

EPISODE SUMMARYIn this special annual episode, host and CFP David Chudyk steps away from financial strategy to do something he calls "the forbidden" — talk about himself. This episode is designed as a first step for anyone considering working with David as their financial advisor. He shares his background, his philosophy on money and life, who he works best with, and what makes his practice unique.WHAT YOU'LL LEARN IN THIS EPISODEDavid's origin story — growing up in New York and the money mindset he developed early in lifeHow his career evolved from tennis director to Nationwide Insurance agency owner to independent CFPWhy he joined Parallel Financial in 2019 and what that means for his clientsThe behavioral finance philosophy that drives every client relationshipWho David's ideal client is — and who might be a better fit elsewhereWhat the "fit meeting" is and why the "nice person test" is non-negotiableThe difference between delegators, collaborators, and do-it-yourselfers — and why it mattersHow his CFP designation, long-term care certification, and Value Builder advisor credential work togetherWhy risk management is the most overlooked part of financial planningHow to take the next step and schedule a no-cost vision callKEY TIMESTAMPS00:00 — Intro: Why David does a "Get to Know Me" episode once a year 02:00 — David's background: growing up in New York, early money beliefs 06:00 — Career journey: tennis director, financial services, Nationwide agency 11:00 — Going independent: joining Parallel Financial in 2019 14:00 — The Weekly Wealth Podcast origin story 17:00 — David's philosophy: behavioral finance and why returns aren't everything 21:00 — Who David works with: ideal client profile 25:00 — Delegators, collaborators, and do-it-yourselfers 28:00 — Credentials and what makes the practice different 32:00 — The Value Builder advantage for business owners 36:00 — Accountability: what working with David actually looks like 39:00 — How to take the next step: the vision call(Update timestamps to match your final edit)QUOTABLE MOMENTS"I think the right financial advisor is one of the most important relationships you'll ever have — not because of the returns, but because of what a real plan actually does for your life.""How we handle our money should positively impact our lives and the lives of those around us.""My ideal client isn't someone in financial trouble. It's someone who's done really well and knows they could be doing even better with the right strategy and the right person in their corner.""Thinking about completing estate planning documents and actually completing them are not the same thing.""Most people don't fail financially because they don't make enough money. They fall short because they never had a real plan or the right person helping them execute it."RESOURCES & LINKSSchedule your free 10-minute Vision Call: weeklywealthpodcast.com/vision Chudyk Financial Services and Insurance Group: cfsig.net Weekly Wealth Podcast: weeklywealthpodcast.com Parallel Financial — Registered Investment Advisor, Greenville, SC Value Builder System — Business valuation and sellability planningABOUT DAVID CHUDYKDavid Chudyk is a Certified Financial Planner (CFP®) with Parallel Financial, a Registered Investment Advisor based in Greenville, SC. He is also the owner of Chudyk Financial Services and Insurance Group (CFSIG) in Seneca, SC, and holds the Certified Long-Term Care (CLTC) designation and the Certified Value Builder Advisor credential. David has held his CFP designation since 2006 and has been insurance licensed since the early 2000s. He is the host of the Weekly Wealth Podcast and believes that how we handle our money should positively impact our lives and the lives of those around us.DISCLAIMERThe information presented on this podcast is for general educational purposes only and does not constitute financial, investment, legal, or tax advice. Parallel Financial is registered with the U.S. Securities and Exchange Commission (SEC) as a Registered Investment Advisor. Registration does not imply a certain level of skill or training, nor does it constitute an endorsement by the SEC. All investing involves risk, including the potential loss of principal. Please consult a qualified financial professional before making any financial decisions.

Coaching isn't dying—it's being exposed. Your clients are no longer showing up confused, stuck, or lost. They're walking in 80% done, pre-processed by AI, armed with insights, strategies, and clarity that used to take months to uncover. If your value as a coach is thinking, frameworks, or advice… you're already obsolete. This episode breaks down the brutal truth—and reveals the only thing AI can't replace.Key Takeaways:Why 95% of coaches will be out of business by ChristmasHow AI has become the first (and second) coach for your clientsThe shift from “helping people think” to “helping people become”What “pre-processed clients” means—and why it changes everythingWhy frameworks, tools, and advice are no longer valuableThe rise of embodiment as the only competitive edgeHow AI is filtering out surface-level coachesThe real reason clients will still pay for coachingThe four creations: listening, honoring, unmasking, and encouragementWhy presence—not information—is now the core of coaching

In Part 2 of this special mini‑series, Farley takes the lead as David Rudd (Steven Burton & Co) and Benjamin Jerome (Holmes & Hills Solicitors) return to dig deeper into what real value looks like in professional services and why it goes far beyond charging by the hour or minute.This episode explores how accountants and solicitors can deliver meaningful, long‑term results by focusing on relationships, clarity, and horizon‑scanning rather than transactional billing. David and Ben share how an enquiry or initial conversation isn't a “freebie”, it's a vital tool for understanding the client, spotting risks early, and building the trust needed to do the job properly.In this episode, they discuss:Why they don't charge by the hour — and how fixed‑fee, value‑based work benefits clientsThe importance of explaining the result, not the processHow early conversations uncover problems before they become expensive mistakesWhy long‑term thinking (horizon scanning) protects clients financially and legallyHow strong relationships lead to better outcomes, smoother communication, and long‑term loyaltyThe unseen value: saving clients money, preventing issues, and ensuring tasks are done correctly the first timeThis is an honest, practical conversation for small business owners who want to understand what they're really paying for and why choosing the right accountant or solicitor can be one of the most important decisions they make.Perfect for anyone who wants to work smarter with their professional advisors, build stronger relationships, and get better long‑term resultsSupport the show

 335 - This episode is going to turn everything you thought you knew about model calls on its head. If your model calls are attracting people who only want the free stuff, this episode is for you. Heather is chatting with Shelbi, one of our Elevate students, and breaking down the exact application and vetting process she used to land three sales totaling $6,300 in one month, from FREE sessions.What to Listen ForWhy most model calls attract the wrong clientsThe hidden landing page that does the screening for youExactly what to include in your model call applicationThe one question that weeds out unserious applicantsHow to use a phone call to prime clients to spendWhy being blunt about pricing actually helps youWhen to delete a lead from your CRM immediatelyHow Shelbi structured her pricing to make cheap sales nearly impossibleThe mindset shift that turned $0 months into $6,300Why clarity and certainty are your most powerful sales toolsShelbi's results didn't come from luck — they came from a decision to do things differently and a system that backed it up. Give this one a listen and then ask yourself which part of her process you can implement first.Join us inside of Elevate: https://flourishacademy.mykajabi.com/elevateExplore Shelbi's Website: https://shelbinicoleimagery.com/JOIN THE PARTY:Connect with us on InstagramExplore valuable pet photography resources hereDiscover effective pricing and sales strategies for all portrait photographers.Ready to grow your business?  Elevate helps you do just that.Check out our recommended gear and favorite books.  

What does it truly take to build a premium, high-impact business in today's evolving market?In this episode of The Rich Bish Era, I am joined by Kathryn Porritt, Founder and CEO of Iconic Empire, to explore the strategy and mindset behind creating a luxury, legacy-driven brand.Kathryn shares her journey from running a high-volume, mainstream business to building a premium consultancy that supports entrepreneurs in developing high-value offers and positioning themselves as leaders in their field. Together, we unpack the key differences between competing in saturated markets and establishing a category of your own.Our conversation goes beyond traditional business growth strategies. We highlight the importance of mastery, intentional positioning, and long-term vision when building a brand designed for both profitability and impact.You'll also gain insight into how high-net-worth clients make decisions, why relationships are the foundation of premium business, and the identity shifts required to confidently operate at a higher level.If you are ready to refine your positioning, elevate your offers, and build a business with lasting influence, this episode provides both the strategic and mindset frameworks to support your next stage of growth.Why the “middle market” is becoming increasingly challengingThe distinction between a successful brand and an iconic oneHow to position yourself as a leader within a specific nicheWhy mastery is essential for premium pricing and long-term successThe key differences between mainstream and luxury marketing strategiesHow to build trust and influence through strategic relationshipsThe importance of selecting aligned, high-quality clientsThe identity shifts required to operate at a premium levelHow to transition from business operator to investorHow to build a business model that supports both wealth and legacy_____________________________________________________________00:01 – Introduction to Kathryn Porritt and her background 02:23 – Transitioning from a volume-based business to a premium model 03:08 – Building a business aligned with purpose and long-term vision 04:48 – Defining what it means to build an “iconic” brand 05:38 – The role of legacy and long-term impact in business 07:36 – Understanding value in the luxury market 08:22 – Positioning yourself as the best in a defined niche 11:57 – Key differences between mainstream and luxury marketing 14:11 – Selling transformation and expanded possibility 17:49 – The role of audience size in premium business models 18:40 – Why starting with a smaller, focused client base can be advantageous 22:31 – The importance of relationships and trust in high-level business 25:42 – Strategic networking and intentional connections 27:48 – Common mistakes when entering the high-ticket space 28:29 – The importance of client alignment over immediate revenue 34:11 – Identity shifts required to step into leadership 37:37 – Managing and sustaining higher levels of income 40:41 – Finding your area of expertise through action 42:13 – The value of practical experience over theory 46:00 – Why now is the time to move into premium positioningKathryn Porritt Links: Instagram: https://www.instagram.com/kathrynporritt.inc/ LinkedIn: https://au.linkedin.com/in/kathryn-porrittFacebook: https://www.facebook.com/kathrynporrittinc/Website:https://www.kathrynporritt.com/ https://iconicempire.com/

Your podcast is still working even when you're not. The podcast episodes you published months or even years ago are getting downloaded right now, today, showing up in searches, and being someone's first impression of you right now. So here's my question: when was the last time you actually went back and looked at them?This episode is for the woman who has a back catalog of podcast episodes sitting on her feed and a quiet feeling in her gut that they're not pulling their weight. I'm walking you through the real reasons most podcasters resist auditing their old episodes, the four leaks almost every back catalog has, and the one move you can make right now or this week to start turning your old podcast episodes into real assets for your business.You'll Learn:Why auditing your podcast back catalog feels like going backwards, and why that resistance is the exact thing keeping your old episodes from convertingWhat it actually means that your podcast is evergreen, and how to use it to your advantage instead of letting it work against youThe four things almost every back catalog has that are quietly costing you leads and clientsThe three things every single podcast episode needs to have it work as a marketing asset for your businessThe one easy, high leverage audit move you can make this week without overhauling your entire catalog or getting overwhelmedRegister for the live workshop happening on Tuesday, May 1th 2026 @ 12PM EST How to Get Warm Leads and Clients From Your Old Podcast Episodes where I walk you through why your old podcast episodes are not converting and the signature five phase framework I use to turn old episodes into REAL assets for your business. Save your spot: https://pamelakrista.com/workshopConnect with Pamela:Join 490+ other moms who podcast inside the FREE community: https://skool.com/podcasters/YouTube: https://youtube.com/@pamelakrista/Website: https://pamelakrista.com/ Instagram: https://instagram.com/pamelakrista/Email: pamela@pamelakrista.comMentioned in this episode:Register for the How To Get Clients From Your Old Podcast Episodes Workshop happening on May 12th, 2026 @ 12pm EST here: https://pamelakrista.com/may-workshop/

In this episode of The Landscaper's Guide, Jack Jostes sits down with Joshua Gillow—landscape industry veteran, coach, and author of The Core 10 Sales Playbook. Joshua shares how he went from working in a family garden center to building and leading successful landscape businesses, and ultimately helping contractors across the country improve their sales systems.You'll hear practical strategies to increase your close rate, communicate more effectively with clients, and break free from competing on price alone. Joshua explains how to transition from craftsman to professional, why most contractors struggle with sales conversations, and how better systems and expectations can help you scale your business while reclaiming your time.You'll Learn:Why selling outcomes—not features—dramatically increases your close rateHow to use the “so that” framework to connect emotionally with clientsThe key differences between a craftsman mindset and a professional business ownerWhy setting expectations early prevents costly mistakes and wasted timeHow improving your discovery process can double your closing rateConnect With Today's Guest:

Perimenopause might be one of the most talked-about niches right now… but that doesn't mean it's a good one to build a business around.In this episode, Kendra breaks down why niching into “perimenopause” is actually setting a lot of coaches up to struggle. From unclear medical definitions to wildly different symptom experiences, she explains why this space feels attractive on the surface but creates major problems when it comes to messaging, connection, and ultimately, sales.She also walks through what to do instead. How to keep perimenopause as part of your work without building your entire brand around it, and how to create messaging that actually speaks to one person, one problem, in a way that converts.In This Episode:Why no one can actually agree on what “perimenopause” isThe hidden trap behind this trending niche (and why it's not converting)Why broad “perimenopause” messaging attracts attention but not buyersHow to choose an identity that makes your marketing instantly more preciseThe difference between how you market vs how you actually coach clientsThe smarter way to build a profitable business in this space long-term WATCH ON YOUTUBE Resources mentioned:Episode 321: The Biggest Shift to Niching Just HappenedApply for HCA: https://kendraperry.net/apply  Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Think TikTok isn't for you? Think again.In this episode, Bill is joined by Ciara Attwell to break down how pet groomers can actually use TikTok to grow their business – without feeling awkward or overwhelmed.Ciara shares her journey from complete beginner to building a strong online presence, and explains how groomers can do the same using what they already do every day in the salon.They cover:Why TikTok is a powerful tool for attracting new clientsThe importance of posting consistently (even if it's simple content)Why engagement matters more than follower numbersHow to turn everyday grooming into content ideasUsing trends and current topics to boost visibilityThe key message? You don't need to go viral or be “perfect” – you just need to show up regularly and be real.For groomers, TikTok can be one of the easiest ways to build trust, showcase your work and stand out locally.If you've been unsure where to start with social media, this episode will give you the confidence and clarity to give it a go.As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn.You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500Listeners of this podcast get £2500 of fee-free transactions.And if you'd like support building a stronger, more profitable grooming business, visit: https://petpassiontoprofit.com/If this episode gave you the push to start posting, make sure you subscribe and share it with another groomer who's ready to grow their visibility online.

If your doula consults feel amazing… but don't convert...this episode is for you!Because the sale isn't lost at the price.It's lost in how you lead the moment.I'm breaking down the 5 most common doula consultation mistakes that are quietly killing your conversions, and what to do instead.You'll learn:Why connection alone isn't enough to close clientsThe subtle ways you're giving away your authority on callsHow to confidently lead the consult without feeling pushyWhat to say (and what to stop saying) to get to “I'm in”If you're tired of hearing “I need to think about it” after a great call, this will shift everything.

Send us Fan MailWelcome back to Proof It's Possible! This week, Dayle and Jamie are exploring how pretty things can improve your business and other ways to boost your productivity. From your personal office to your online presence, your aesthetic is impactful. They discuss how aesthetically pleasing spaces, whether it's your website, socials, business office, or branding, bring in clients. Dayle and Jamie also talk about the importance of creating and sticking to a morning routine and dressing to impress. Tune in to discover:The impact of decorating and cleaning your personal office spaceThe value of adding professional photos to your social media and website Why a user-friendly, aesthetically pleasing website increases your credibility to potential and current clientsThe importance of morning routines and the clothes you wear to your productivityWhat pretty things have you added to your workspace to bring you joy? Share your thoughts with us — we'd love to hear! DM us on Instagram @dayle_sheehan_designs & @jamiedfrancis! See you next time!This episode is sponsored by our Ultimate Girls Trip! Be sure to go to www.proofitspossible.com for more info.For More Information:• Proof It's Possible Website• The Ultimate Girls Trip Instagram Dayle: • Instagram • Facebook • LinkedIn • Website• Interior Design Jamie:• Instagram • Facebook • LinkedIn• Website 

In this episode of Mentor Moments, we explore the phenomenon of therapy speak, the misuse and misunderstanding of clinical language both within and outside the therapeutic community. We discuss how therapy terms are often misused on social media, their impact on society's understanding of mental health, and ways therapists can promote responsible language use.Key Topics Discussed:The origins and definition of therapy speak as the misuse of clinical terminologyHow social media influences the spreading and distortion of therapy termsExamples of common therapy words like narcissism, boundaries, gaslighting, OCD, and autism spectrumThe reasons behind the use of therapy speak, including social currency and avoidance of accountabilityThe potential harm of oversimplifying or misapplying therapy languageStrategies for therapists to correct misconceptions without alienating clientsThe importance of nuanced understanding and using language that empowers clientsThe role of professional responsibility in maintaining accurate communication and educationTimestamps: 00:00 - Introduction to the episode and guest Liz Sarchet01:21 - The story behind Liz's involvement in writing on therapy speak03:13 - Sharing personal updates and recent experiences04:47 - Utah trip and outdoor adventures06:55 - Getting to know Liz: background and motivations for entering therapy10:05 - Why therapy speak exists and social media influence14:04 - The origins of therapy speak: misconceptions and culture17:12 - How therapy words are misused or misunderstood19:24 - The social and professional reasons behind therapy speak24:21 - Common examples and misconceptions of therapy language (gaslighting, OCD, autism)25:54 - The danger of expanding or diluting therapeutic terminology26:47 - The impact of language on identity and appropriate use28:37 - The weaponization and misuse of therapy terms in media and everyday life30:24 - Correcting misconceptions and helping clients articulate feelings32:01 - The influence of therapists' authority on client language and responsibility33:42 - Building trust while managing expectations in therapy35:04 - Raising awareness and the importance of education in combating misinformation36:48 - Ideas for future research and content on therapy speak38:40 - Bridging the gap between societal understanding and professional language40:43 - Closing reflections and advice for practitioners and society

You can have a strong portfolio, years of experience, and still struggle with how to get graphic design clients who are ready to invest. I have watched incredibly talented freelance designers stay stuck at the same pricing level simply because they were missing skills nobody talks about. The shift into attracting high paying clients rarely happens inside your design work. It happens in how you think, communicate, lead, and position yourself as a creative CEO and design business owner.In this episode, I share the hidden skills that separate designers who compete on price from those consistently trusted with larger projects. These are the skills that change client conversations, pricing design services, and how confidently you show up long before a proposal is ever sent.You will learn:Why talent alone does not attract higher paying clientsThe leadership skill that instantly changes how clients perceive youHow certainty and structure increase trust before pricing is discussedThe mindset shift that moves you from executor to strategic partnerGrab a cup of coffee, your notes, and get ready to rethink what actually attracts better clients.Aventive Academy's Resources:Fully Booked Designer (6-week biz program) : ⁠⁠⁠⁠https://aventiveacademy.com/fullybookeddesigner/⁠⁠⁠⁠From Crickets to Clients: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aventiveacademy.com/crickets-to-clients/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Client Portal for Designers: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aventiveacademy.com/client-portal/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Wealthy Client Blueprint: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aventiveacademy.com/wealthy-client/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand Guidelines Template: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aventiveacademy.com/brand-guidelines/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Creative CEO Accelerator: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aventiveacademy.com/accelerator⁠⁠⁠⁠

In this episode of the Your Practice Mastered Podcast, we break down what's really happening between the moment a prospect calls your firm and the moment they decide to hire you… or hang up and call your competitor.Your intake team is not admin. It is your first and most important sales function. And if it's broken, your revenue is leaking every single day.What You'll Learn in This Episode:How to increase law firm consultation conversion rates without increasing marketing spendWhy most law firms have a lead conversion problem, not a lead generation problemHow to improve law firm intake process for higher show rates and retained clientsThe role of speed-to-lead in law firm intake and why delayed response kills revenueHow to build a high-performing intake team for a small law firmWhy attorneys should stop handling intake calls and focus on revenue-generating legal workHow structured scripts and follow-up systems increase law firm client retentionSigns your law firm needs a dedicated intake specialist or non-attorney salesperson◼️Access done-for-you services to recruit, place, onboard, and train team members for your law firm: yourpracticemastered.com/intake

Custom GPTs: Part 2You've been using AI for your clients, but are you using it for your own freelance business?I brought three more members of our Digital Marketer's Workgroup on to pull back the curtain on how they're using custom GPTs to market themselves as service providers. They share the ChatGPT and Claude projects running in the background of their businesses, saving them hours every week and making their own marketing feel a whole lot less like a second job.Jenn Mullen shares how she built a detailed Claude project and how connecting it to her Google Drive saves her 10+ hours a week on her own marketing.Robyn Stoney walks us through how she trained her custom GPT on frameworks that led her to stop charging by the hour and move to outcome-based pricing.Candice Tate explains how she uses AI to keep her growing agency team consistent and her GPT's most underrated feature.Listen to learn more aboutHow to build a custom GPT project that actually sounds like you and why the personal details matterWhy all three guests started using AI for their own business before their clientsThe prompting habits that separate good outputs from cookie-cutter onesReal use cases beyond client work: building an AI executive assistant, connecting your calendar, planning launches, context switching, and even managing kids' schedulesThe freelance marketers doing this custom GPT work are pulling ahead. This episode shows you exactly what they built and how it's leading to better clients.Sponsored by Wispr Flow*Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I'm using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It's one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here* (*my affiliate link)Links Mentioned in Show: Get inside our Digital Marketer's Workgroup: You've done the work. Built the skills. Earned the clients. Now it's time for the right people to start knowing your name. Our Workgroup is the professional community for established freelance marketing specialists who are serious about their work and ready to be recognized, referred, and surrounded by people who match that level. Marketing nerds welcome. >>Apply NowNeed a hand in your business? Want a custom GPT built to make your business run smoother? Our trained, vetted Marketing Assistants & Specialists ready to jump in so you can delegate with confidence and grow with ease. Share your job opening with our Workgroup here (it's free!) or Explore our directory here and find your marketing expert today!Listen to Part 1- Custom GPTs for Clients: How Freelance Marketers Are Building, Pricing, and Delivering Them #279Freelancer Rates in 2026: The Truth About What You're Really Making Per Hour with Emily Reagan #277How the Trust Recession Changed Buyer Behavior & Marketing in 2026 with Sheri Moise #276Connect with Candice Tate:Fractional Inbound Marketing Specialist@clevercalic.cohttps://clevercalic.co/ Connect with Jenn Mullen:Systems Strategist@mindfulvirtualassistanthttps://www.jennmullen.comConnect with Robyn Stoney:Digital Media Consultant@robynthebrillianthttps://www.robynthebrilliant.com/Connect with Emily:Instagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily ReaganAsk Emily Anything here> Grow your freelance business inside the Digital Marketer's Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.> Hire a Digital Marketing Assistant: Submit your job posting and I'll share it with the skilled & vetted freelancers in our Workgroup.> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.

If you scale a messy business, you just end up with a bigger, more expensive mess. Before you can grow to the next level, it's time to clean your house.In this episode, Rebecca breaks down the real cost of skipping the internal audit - and what founders scaling from 6 to 7 to 8 figures need to address before adding more clients, more revenue, and more complexity.What this episode covers:The Personal Audit - Why hiring a house manager was Rebecca's best business move and what it freed up for growthFriendship Hangman - A radical framework for auditing your inner circle and who deserves a seat in itBuilding in Isolation - Why seeking external validation is slowing your business growthScaling vs. Chaos - How to identify the operational gaps stopping you from holding 1,000 clientsThe 1% Mindset - Why the fastest path to growth is putting yourself in rooms where you're the underdogIf you're ready to identify the friction in your business, DM Rebecca the word "BOTTLENECK" on Instagram for her free Founder Dependency Audit.Don't forget to subscribe for your weekly dose of expansion.Follow Rebecca on Instagram: https://www.instagram.com/rebecca_adehill/

Are you putting in months (or years) of effort into your podcast… but seeing little to no growth or sales?If you're an online coach trying to grow your podcast and turn it into a revenue-generating asset, this episode breaks down why your current strategy might not be working—even if you're doing everything you've been told.After working with 400+ podcasters and interviewing 100 shows, the truth is clear: most online coaches are unknowingly stuck repeating the same mistakes that block both growth and monetization.In this episode, you'll discover:The biggest myth about podcast growth that's wasting your time (and what to do instead)How to position yourself as the authority so listeners actually become paying clientsThe fastest way to turn your podcast into a consistent lead and sales machineIf you're serious about fixing your podcast growth and finally unlocking real monetization, this episode will show you exactly where you're going wrong—and how to correct it fast.

Salon growth doesn't come from posting more.But it does come from understanding the difference between visibility and marketing.In this episode, I'm breaking down one of the most expensive marketing mistakes salon owners are making right now, spending hours on social media without a real system behind it.Because posting consistently doesn't automatically mean clients are finding you.And it definitely doesn't mean they're booking.If you've ever spent your Sunday batching content, filming Reels, writing captions, or stressing about what to post next… this episode is for you.This isn't about abandoning social media.It's about understanding what actually moves the needle in your salon business, and what's just taking your time.Inside this episode, you'll hear:Why social media is the most expensive marketing mistake many salon owners makeThe critical difference between visibility and marketingWhy posting consistently doesn't guarantee new clientsThe hidden cost of doing your salon marketing late at nightWhy most salons can't track where their clients actually come fromWhat systems need to exist so visibility actually turns into booked appointmentsHow to stop chasing the algorithm and start building compounding cashIf you've been wanting more clients, better retention, and a salon that grows without you living on Instagram… this episode will change how you think about marketing.Join The Monday Club:Where leadership, systems, salon visibility, and the compounding cash system come together, without the burnout.⁠⁠https://www.lexilomax.com/monday-club⁠⁠Start with the Salon Visibility MasterclassLearn how to set up your Google strategy, client journey, and visibility systems in 90 minutes.⁠https://www.salonmindsmastermind.com/salon-visibility

Welcome to the News Review on the PRmoment podcast. In this weekly show I'm joined by Angie Moxham and Mark Borkowski.In the PR News Review we look at the biggest news stories of the week from a PR perspective and this week we're talking:Starmer, Mandelson and the Iran WarMusk, Tesla and Ofgem PR Ethics, Lobbying Rules and why PR firms need to be increasing careful in choosing their clientsBefore we start do check out The PRmoment Awards shortlists, they are an incredible selection of the best work happening in UK PR right now.Starmer, Mandelson and the Iran WarKeir Starmer's choice of Mandelson as ambassador was labeled a "nasty stain" despite Starmer taking responsibility for the move. Angie Moxham predicted that the recurring controversy would fatally damage Starmer's premiership.Musk, Tesla and OfgemIn the PR News Review we discuss Elon Musk's re-engagement with the UK media after Tesla secured an electricity supply license from Ofgem for domestic and business electricity.PR Ethics, The Lobbying Act and controversial clientsThe need for PR firms to ethically select clients was emphasised, citing controversies that make PR firms part of the story when representing controversial clients. The Prime Minister has requested the Ethics and Integrity Commission review UK lobbying rules. The PR News Review panel acknowledged "gaping holes" in the 2014 Lobbying Act.

This week on the podcast we're joined by husband-and-wife photography team Andrew and Mashaida, the creatives behind Mashaida. Known for their deeply relational approach to weddings, their work is rooted in a simple belief: great photographs are the byproduct of great relationships.In this conversation, we talk about building a photography business around people rather than algorithms, cultivating real relationships with clients and planners, and why curiosity may be one of the most underrated skills in business.Andrew and Mashaida share their unlikely start — from photographing their first wedding for free after answering a Craigslist ad — to building a career defined by connection, service, and long-term relationships. Along the way, they unpack how spending real time with clients transforms the work, why networking should never feel transactional, and how their belief that strong marriages can change the world shaped the heart of their brand.If you've ever wondered how to stand out in a crowded industry without chasing trends, this conversation will remind you that the most powerful differentiator might simply be caring more about people.What We Cover:How Andrew and Mashaida built their business from a $120 first wedding to a globally recognized brandWhy great photography is often just the byproduct of great relationshipsThe story behind their first Craigslist clients and the relationship philosophy that followedWhy spending real time with couples (not just questionnaires) transforms the workThe myth that luxury clients don't want relationships with their vendorsHow curiosity and meaningful conversation build stronger connections with clientsThe difference between networking to “use people” vs. building genuine relationshipsWhy social media should be a tool for connection, not the center of your marketing strategyHow service — not status — creates long-term success in the wedding industryConnect with Andrew & Mashaida:Website: https://mashaida.co/Instagram: https://www.instagram.com/mashaida.co/Connect with Us:Apply for the Mastermind Program: https://learn.bradandjen.com/mastermind-coachingJoin Purpose & Profit - A Roadmap to 10k Weddings:https://learn.bradandjen.com/purpose-and-profit-courseInstagram: @bradandjeneducation @bradandjenFix Your Pricing Guide:Pricing Guide Template:https://learn.bradandjen.com/brad-and-jen-pricing-guideKeywords:wedding photography business, client experience, relationship marketing, luxury wedding photography, photography branding, networking for creatives, curiosity in business, storytelling photography, documentary wedding photography, relationship-based business, photographer client connection, creative entrepreneurship

Many florists say they want higher wedding budgets and luxury clients… but their brand is sending a completely different message.In this episode, Jeni walks you through a quick 5-minute brand audit you can do today to see whether your Instagram, portfolio, and messaging are actually attracting the type of clients you want.Because if your brand looks like a $2,000 florist, it's going to be very hard to book $10,000 weddings.Jeni breaks down the key things to look at in your social media, design consistency, and brand language so you can start positioning your floral business for higher-end events and more profitable weddings.If you're ready to elevate your portfolio and brand, Jeni also shares details about the Business, Bouquets & Branding Workshop, a hands-on experience designed to help florists build a portfolio that attracts premium clients.In This Episode You'll LearnHow to quickly audit your floral brand in just 5 minutesWhy your Instagram feed may be turning away higher-budget clientsThe difference between a florist brand that attracts $2K weddings vs. $10K weddingsHow your language (like “budget friendly”) affects the clients you attractWhy consistency in your design style matters more than you thinkA simple question to ask others that reveals how your brand is actually perceivedThe 5-Minute Floral Brand AuditLook at your Instagram like a client.Ask yourself: If I didn't know me, would I think this florist is affordable or premium?Review your portfolio consistency.Does your work feel cohesive or like a random mix of styles?Audit your language.Words like affordable or budget friendly can unintentionally position you as the cheapest option.Ask someone you trust.Ask them: What three words come to mind when you look at my brand?Ask the big question.Does your brand actually support the level of clients you want to attract?Workshop Mentioned in This EpisodeBusiness, Bouquets & Branding WorkshopA 2.5-day immersive workshop designed to help florists elevate their brand and portfolio.You'll experience:A tour of Jeni's home-based floral studioBusiness coaching and open Q&ACreating a spiral bouquet for your portfolioParticipating in a professional styled shootA mini personal branding shoot with makeup touch-upsProfessional content for your portfolio and social media

Send a textIn this episode of The Savvy Scribe, Janine sits down with Shaun Chavis, a former journalist, editorial director, and content marketing consultant, to talk about who actually hires nurse writers. Shaun shares her perspective from years of hiring health professionals for editorial and content marketing roles in media and health tech companies.If you're a nurse curious about freelance writing—or a beginner who hasn't landed your first client yet—this episode pulls back the curtain on what hiring managers look for, why nurses are highly valued in health content, and how to position your expertise to attract the right opportunities.What You'll Learn in This EpisodeWho actually hires nurse writers in today's content landscapeWhy nurses often have an advantage over generalist health writersHow clinical experience helps writers interpret studies and explain health topics clearlyWhat hiring managers look for when reviewing pitches and writing samplesWhy subject matter expertise makes writing faster and more valuableHow to evaluate startups as potential writing clientsThe difference between transactional marketing and long-term content strategyWhy writers should think of articles as long-term business assetsHow clear, plain language improves health communicationHow platforms like Substack are creating new opportunities for writers and brandsWelcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a

Most solopreneurs think their marketing problem is their offer, pricing, or marketing channel. But often the real issue is much quieter, and far more damaging.They're speaking to the wrong version of their audience.In this episode of The Aspiring Solopreneur, Carly and Joe unpack a powerful marketing framework that can instantly improve how solopreneurs communicate with potential clients: Problem Identity, Process Identity, and Product Identity.Many solopreneurs stop their messaging at the problem stage, constantly reinforcing pain points like overwhelm, inconsistency, or burnout. While this may grab attention, it rarely converts. Why? Because people don't want to stay stuck in the identity of their problem.Instead, effective marketing acknowledges where someone is while also speaking to who they want to become during the journey and who they believe they'll be after the transformation.If your marketing feels like it's not connecting, or your audience understands the problem but still isn't buying, this episode may explain exactly why.In this episode, you'll learn:Why speaking only to pain points can actually repel potential clientsThe three identities every buyer moves through before making a purchaseWhy most solopreneurs skip the Process Identity (and why that's a mistake)How to shift your messaging so clients see themselves evolving, not stuckSimple questions to help you refine your marketing immediatelyIf you're a service-based solopreneur trying to attract better clients and improve your messaging, this framework could completely change how you communicate your value.Key takeaway:Ask yourself these three questions about your audience:What identity are they stuck in right now? (Problem Identity)Who do they want to feel like while solving the problem? (Process Identity)Who do they believe they'll become when they succeed? (Product Identity)Your marketing should speak to all three.Subscribe & ReviewIf you enjoyed this episode, be sure to follow The Aspiring Solopreneur on your favorite podcast platform and leave a review. Reviews help us reach more solopreneurs who want to build a business that supports their life, not consumes it.And if this episode made you rethink your marketing, share it with a fellow solopreneur who might need to hear it.Episode FAQsWhat are the three identities in marketing messaging?The three identities in marketing messaging are Problem Identity, Process Identity, and Product Identity. Problem Identity refers to how your audience currently sees themselves when experiencing a challenge. Process Identity reflects who they want to become while working toward solving that problem. Product Identity is the version of themselves they believe they will be after achieving the desired outcome. Effective marketing speaks to all three stages to guide potential customers through the transformation.Why shouldn't solopreneurs only focus on pain points in their marketing?While addressing pain points can capture attention, focusing only on them can actually limit conversions. Potential clients don't want to stay identified with their struggles; they want to move beyond them. When solopreneurs also speak to the process of growth and the identity their audience wants to become, their marketing feels more motivating and aspirational, which increases trust and engagement.How can solopreneurs improve their messaging to attract more clients?Solopreneurs can improve their messaging by aligning it with the identity their audience is experiencing. Start by acknowledging the current problem your audience faces, then speak to who they want to become during the journey, and finally highlight the identity they'll have after achieving success. Messaging that reflects this transformation helps potential clients see themselves progressing toward a better version of themselves, making them more likely to engage and convert.

You don't need a better funnel to launch your group coaching program. You need one sentence. And if you can't say it clearly to a stranger at a dinner table, your offer isn't ready — no matter how good your coaching actually is. This is Part 1 of a 7-part series on scaling from one-on-one to one-to-many, and Adam and Jess are starting with the thing almost every coach skips.What You'll LearnWhat "payoff language" means and why vague, aspirational promises like "build a legacy" are costing you clientsThe one-sentence formula for a coaching offer that attracts buyers and filters out everyone elseWhy leading with your credentials is the fastest way to lose someone who actually needs you right nowThe difference between an attainable payoff and an aspirational one — and why only one of them convertsHow getting crystal clear on your offer transformation is the fastest cure for imposter syndromeEpisode SummaryThis is Part 1 of ILC's 7-step framework for transitioning your coaching business from one-on-one to a group or one-to-many model. And Adam and Jess are starting at the foundation most coaches never build: your payoff.Your payoff is the specific, one-sentence answer to: who do you help, what is their problem, and what is your solution? Think headache relief — not "become the best version of yourself." If someone is in pain and shopping for a solution, they need to hear plain, explicit language that tells them you have what they need. Flowery, idealized language doesn't land when someone's head hurts.Adam and Jess walk through a simple three-part payoff formula: start with your avatar (almost always a past version of yourself), name the exact problem they have, and articulate the solution you have already delivered — not one you aspire to deliver someday. That last distinction matters. A payoff rooted in your own lived experience is what gives you the competence and confidence to show up without constantly second-guessing yourself.They also bring in Donald Miller's StoryBrand framework here — the shift from being the hero of your own story to becoming the guide. When your payoff is grounded in empathy and proven experience, imposter syndrome loses its grip. You stop trying to prove yourself and start pointing people toward the outcome you already know how to deliver.Everything in a one-to-many offer is built from the payoff. This is where it starts.Key Quote"Everything is built from the payoff. It's not everything is built from the person." — JessResources + LinksBuilding a StoryBrand by Donald Miller (hero vs. guide framework, cognitive dissonance) amzn.to/3N9coPTREAL Coach Method Blueprint — ILC's Phase 2 Checklist: "My payoff is specific, realistic, and easy to explain in one sentence."Get Paid to Coach PDF ilovecoachingco.com/get-paid-to-coachILC Call to ActionIf your payoff isn't clear yet, start here. Grab the free Get Paid to Coach PDF at ilovecoachingco.com/get-paid-to-coach — it walks you through this exact process whether you're still in one-on-one or ready to build something bigger. Clear payoff, clear business. That's where everything starts.

You're posting brilliant content. Getting likes. Maybe even some comments. But when it's time to book clients? Crickets.Sound familiar?In this episode, we're exposing the uncomfortable truth that most coaches and consultants don't want to hear: your content isn't failing because it's not good enough. It's failing because you're posting it on the wrong platform.We dive deep into why Instagram, Twitter, and TikTok are designed to bury your expertise under entertainment, while LinkedIn is specifically built for the exact audience you're trying to reach: decision-makers with buying power who are actively looking for solutions.In this episode, you'll discover:The platform problem no one talks about: why entertainment-focused algorithms sabotage professional content (and the engagement data that proves it)Why LinkedIn generates 80% of B2B leads from social media with conversion rates 3x higher than other platformsThe Visibility-to-Conversion Method™: our proven 3-pillar framework that the top 3% of professionals use to turn content into consistent clientsThe exact content types that convert on LinkedIn (text posts, polls, carousels, newsletters) and how to use each strategicallyCommon LinkedIn mistakes that kill your results, including posting inconsistently, treating it like Instagram, and being too sales-y too soonThe 90-day roadmap to transition from scattered multi-platform posting to a focused LinkedIn strategy that actually builds your businessReal member success stories, including a coach who saw 212% increase in impressions and booked clients from LinkedIn content after years of getting nowhere on InstagramWhy now is the perfect time to commit to LinkedIn before the organic reach window closesWhether you're brand new to LinkedIn or you've been posting sporadically without a strategy, this episode gives you the complete roadmap to make LinkedIn your most powerful client attraction tool.SPECIAL INVITATION: We're hosting a FREE 3-day LinkedIn Content Roadmap Workshop (March 23-25, 2026 at 12pm EST) where we'll walk you through implementing everything from this episode. Attendees who join Expert Content Society during our 72-hour bonus window receive exclusive bonuses including a profile optimization call, $200 off annual membership, and a strategy session. Visit thetimetogrow.com/expert-content-society for details.Don't forget to subscribe so you don't miss future episodes where we break down the strategies that actually work for building authority and attracting premium clients!Connect with us: Website: The Time To Grow#LinkedInStrategy #ContentMarketing #ThoughtLeadership

Struggling to attract high-quality clients, even though you're working hard on your marketing? You're not alone! In this episode, Maggie breaks down the five most common mistakes small service business owners make when it comes to defining and targeting their ideal clients, and shares practical strategies to fix them.You'll learn:Why generic messaging keeps you stuck with low conversions and high-maintenance clientsThe real definition of an “ideal client” (it's not just about demographics!)How to update your client avatar as your business evolvesWhy repetition and specificity matter more than you thinkSimple steps to refine your messaging and start attracting clients who truly value your workReady to stop chasing everyone and start connecting with the right people? Tune in for actionable insights that will help you grow your business with less stress and more results!

GRAB YOUR FREE FREEDOM CALCULATOR™ https://jenniferjadealvarez.myflodesk.com/freedom-calculatorThe #1 tool to help you plan to work less BTC and into Salon CEOGet 20 hours back in your life and career and scale back from working BTC and step into becoming a Salon CEO to build a well-oiled machine without you!Discover how a former hairstylist transformed her career into a thriving brand and content strategy expert, helping beauty professionals create sustainable, in-demand brands. In this episode, Jodie shares her journey from behind the chair to leading impactful marketing and branding initiatives, plus actionable tips for starting your own brand.Jodie's evolution from hairstylist to brand strategist and educatorThe importance of defining your niche and messagingUsing social media strategically to attract your ideal clientsThe role of clarity and specificity in building your brandNavigating the rapid evolution of marketing tools like Reels and AIBuilding a marketing ecosystem beyond social mediaOvercoming mindset barriers such as fear of judgmentThe impact of storytelling and speaking your customer's languagePractical steps to start branding, even with limited experienceHow to leverage AI responsibly to boost authenticity and efficiency[AI tools for marketing (general info) - Referencing AI's role in content and efficiency]This episode is a masterclass in authentic branding, practical marketing strategies, and embracing technological advances responsibly. Whether you're a stylist, educator, or salon owner, Jodi's insights will inspire you to build a brand that resonates deeply with your audience and elevates your career in 2026 and beyond.Key topics:Timestamps:00:00 - Welcome & introduction to Jodie Brown's inspiring career shift01:23 - From childhood in the UK salon industry to building a life in beauty04:06 - How Instagram became a game changer for client acquisition07:15 - Recognizing social media struggles and the transition into education10:36 - The rapid evolution of social media from 2020 to 202513:07 - The importance of fundamentals in branding and messaging14:21 - Overcoming fear and mindset blocks to start branding15:01 - Defining your goals and narrowing your ideal client for better traction16:53 - How clarity and specificity accelerate your growth18:49 - Testing out ideas and the importance of experimentation20:39 - Choosing your niche based on what you love and what attracts clients22:21 - The misconception that broad services attract more clients24:46 - Building a marketing ecosystem beyond social media25:12 - Overcoming overwhelm and investing in marketing skills or teams28:05 - Budgeting for marketing as a vital part of business growth29:27 - The interconnectedness of marketing, service delivery, and client retention30:43 - The shift from referrals to social media discovery33:06 - Standing out in a saturated market with unique messaging and AI tools36:18 - Utilizing AI to increase efficiency while maintaining authenticity38:03 - The future of content creation with AI and how to leverage it responsibly42:36 - Crafting customer-focused messaging rooted in understanding their pain points43:19 - Opportunities for growth through retreats and personalized branding experiences44:47 - Jodie's closing advice: start small, use resources, and be patient in your branding journeyResources & Links: Connect with Jodi Brown: https://www.jodiebrown.ca

Most conversations about private practice are highlight reels.But what about the parts no one posts about?In today's episode of Selling the Couch, I'm joined by my friend Dr. Justin Dotson, a group practice owner in Memphis, Tennessee, for an honest, real-world conversation about what it actually takes to run (and sustain) a small business as a therapist.Justin is heading into year 6 of private practice, and I'm in year 11 with STC—so we wanted to pull back the curtain on the things therapists often learn the hard way: pricing, confidence, leadership, loneliness, burnout, and what success really looks like after the early hustle phase.In this conversation, we cover:Why most therapists start with zero business training (and what to do anyway)The “version 1 vs version 10” trap therapists fall intoHow Justin set his first fee (and why he'll never haggle again)A realistic approach to raising rates without spiralingWhy “don't base your business on someone else's secret” matters more than everThe hidden loneliness of entrepreneurship (no-shows, cancellations, declined cards, overhead)How becoming a business owner changes you—emotionally, mentally, and relationallyManaging burnout + anxiety while still showing up for clientsThe leadership challenges that come with scaling and relinquishing controlHow to build trust in yourself by keeping your word to yourselfIf you're in private practice, thinking about starting one, or navigating the messy middle of business ownership... this episode will feel like a deep exhale.--Resources:Building and managing the practice you truly want can feel overwhelming. That's why Alma is here—to help you create not just any practice, but your private practice. With Alma, you'll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients.You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE–an exclusive offer for STC listeners. --Want to launch your online course?Check out our new membership site! Find out more and get on the Haven Waitlist here.

Sandy Gentry has spent more than 35 years building one of the most recognizable and productive real estate businesses on Michigan's Lakeshore. In 2025 alone her team closed over 136 million dollars in sales with Sandy personally producing more than 70 million.In this episode we talk about what has actually driven that longevity. Not shortcuts. Not trends. The fundamentals that still work.Sandy breaks down how speed to lead disciplined follow up and personal connection have allowed her to maintain massive market share in Grand Haven and Spring Lake even as the industry has changed. We dig into why phone calls still matter how detailed notes build trust over time and why most agents overcomplicate what is really a relationship business.If you are trying to build a real business that compounds year after year this episode will resonate.Inside this episodeWhy follow up timing creates leverageHow Sandy stays top of mind with hundreds of clientsThe role of phone calls in a modern real estate businessWhy relationships outperform marketing over the long runWhat newer agents misunderstand about consistencyhttps://sandigentry.com/

If you're wondering how to stand out as a doula without posting more, chasing trends, or burning out on Instagram, this episode breaks it down.I'm sharing the truth about my own content creation journey: the batching, the accountability pods, the 5–10 hours a week spent on reels...and why none of it directly grew my doula business.This conversation will help you rethink doula visibility and shift away from outdated social media advice that keeps birth workers stuck.Inside, I cover:Why consistency alone won't help you get clientsThe real reason doulas blend in onlineWhat families actually look for when choosing a doulaHow to clearly communicate what makes you differentStanding out isn't about being louder.It's about being clearer.If you want honest feedback on your positioning and messaging, book a clarity call here.Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

Think you're protected because you meant to get the proposal signed? Think again.In this episode of the Interior Design Business Podcast, I'm continuing the conversation on financial risk, and sharing a real story from my own design studio that proves exactly why systems and boundaries must be followed every single time.From unfunded proposals to “just helping the client out,” you'll hear how even experienced designers can fall into people‑pleasing traps that lead to unpaid work, legal battles, and major stress. More importantly, you'll learn the non‑negotiable boundary that protects your money, your mindset, and your business.In this episode, I cover:A real studio story that led to arbitration over unpaid workWhy unsigned and unfunded proposals are a financial landmineHow people‑pleasing overrides systems (even for senior designers)The hidden cost of “doing a favor” for a clientWhy your systems exist to protect you, not inconvenience clientsThe exact boundary that must never be crossedHow to remove emotion from money decisionsShow notes are available at interiordesignbusinessacademy.comFollow us on Facebook: facebook.com/InteriorDesignBusinessAcademyFollow us on Instagram: instagram.com/interiordesignbusinessacademy

As entrepreneurs, we evolve. Our skills sharpen, our confidence grows, and our standards rise. But here's the challenge: while we're upleveling, our clients don't always uplevel with us. In this episode, Lianne Kim explores the evolution of your dream clients—why the people you served in your early days may not be the same ones you're meant to serve now, and how to recognize when it's time to shift.If you've ever felt like your messaging isn't landing, your discovery calls are attracting a different caliber of client, or you're noticing red flags with people who no longer feel aligned, this conversation will help you clarify who your true dream clients are today.In‌ ‌this‌ ‌episode,‌ ‌you'll discover:‌Why your dream clients evolve as you growSigns that your current messaging isn't resonating anymoreHow to recognize when you've outgrown your early clientsThe importance of raising your standards and spotting red flagsPractical steps to realign your offers and marketing with your next-level clientsWhy serving your true dream clients creates more joy, impact, and sustainabilityTimestamps:‌ ‌01:00 – Why dream clients evolve as you uplevel07:00 – Signs your messaging isn't landing anymore10:00 – Discovery calls that feel “next level”14:00 – Raising your standards after working with non-dream clients18:00 – Turning away misaligned clients with confidence22:00 – Realigning your vision, goals, and offers— ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com

Send us a textWhat does it actually take for a PMU artist to leave a booming city, rebuild from scratch, and build a loyal clientele across state lines?

What you'll learn in this episode:Why nearly every relationship begins transactionally—even your best clientsThe hidden danger of relying only on referrals during market shiftsHow the 8x8 and 33-touch systems turn cold leads into lifelong clientsA simple value-exchange script contractors say “yes” toWhy video messages inside text dramatically increase response ratesHow committing to one daily tactical action makes success inevitable To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Send us a textDr. Farah shares the real story behind her pivot from ER nurse to nurse career coach and business owner. You'll learn how your personal story can fuel your brand identity, the importance of visibility in business, and how to stand out in a saturated market—even as a nurse writer. This episode is packed with tangible advice for nurses ready to build something of their own.About Dr. Farah LaurentNurse entrepreneur and founder of Nurses Making Business Moves Conference! Nurse career coach who's coached over 200 nurses to land their dream role making 6 figures! Author, podcaster, and keynote speaker!Key TakeawaysThe early resistance Farah faced—and how it fueled her purpose and missionWhy personal brand is your reputation and how to actively manage itHow to turn your story into a brand that builds trust and attracts clientsThe value of niching down to speak directly to your ideal audienceVisibility strategies: showing up on video, creating educational content, and networkingWhy testimonials and referrals are powerful tools for growing your credibilityThe difference between a business idea and a real business opportunityThe must-have elements before launching your brand and businessPractical tips for nurse writers: building authority, creating content, and connecting authenticallyWhy consistency matters more than perfectionWelcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a