Podcasts about clientsthe

My dad once told me, "You might as well go out in the backyard and burn the money." He was talking about gambling - but these days, I give the exact same advice to small business owners asking about LinkedIn Ads.On this episode of Nemo Radio, I'm revealing why some of the most "obvious" LinkedIn features are secretly draining your marketing budget - and the simple alternative that actually generates leads and closes deals.What's fascinating is that while LinkedIn keeps rolling out flashy new features, the real money-maker on the platform hasn't changed since 2012 ... and yet most business owners completely overlook it!What You'll Discover:

In this fun be strategy-packed episode, Mitch Matthews shares a powerful story from a recent coaching session with a member of his Foundations program. The conversation dives deep into the emotions that come with launching a coaching business—from excitement to fear—and the importance of honoring those feelings. Mitch introduces the concept of a “tether” to your future: a simple but meaningful step you can take today to stay connected to the future you're building.What You'll Learn:Why fear during a business launch is actually a sign you're on the right trackHow your own journey can equip you to better serve your clientsThe power of documenting your emotional journey for future contentWhat a "tether" is—and how creating one can help anchor your visionMitch's own story of a Nokia brick phone that symbolized a new pathResources & Links:Visit MitchMatthews.com for coaching programs and free resourcesGrab our 44 Strategies to Get More Coaching Clients... NOW: www.MitchMatthews.com/44ways Call to Action:Take a moment to reflect: What small but significant step can you take right now to tether yourself to your future? Support the Show:Leave a review & punch those stars!Subscribe so you don't miss an episode.Stay encouraged. We're in this together.

Artificial intelligence is transforming every industry faster than most people realize - and if you're not adapting your LinkedIn strategy to incorporate AI, you might be falling dangerously behind.On this episode of Nemo Radio, I'm revealing why AI might be the most significant technological revolution we've ever seen - bigger than TV, radio, the internet, cell phones, and social media combined.As someone who's lived through decades of tech evolution (from landline phones to self-driving cars), I'm sharing my unfiltered perspective on how AI is reshaping LinkedIn and what this means for your business.What You'll Discover:

If you've ever found yourself rambling through an intro, freezing on a consult call, or second-guessing what to say to people about “What you do,” … you're not alone. Most service providers and private practice owners were never taught how to talk about their business in a way that connects with the audience and gets a yes.In this episode, I'm sharing the 4 Core Marketing Messages that every business owner needs to have ready to go so you can confidently share what you do, wherever and whenever the opportunity comes up. And you will learn where to share these in your marketing - website content, emails, blogs, social media and yes, even when talking to people face to face at networking events. Hit play on this episode to learn:How winging it with your message can cost you referrals and clientsThe 4 types of messages you need to have written and practiced to use anytime, anywhereThe ONE element your message needs to help people say yes fasterIf you're tired of rewriting BIOs, fumbling through elevator pitches, or wasting time on marketing that doesn't get results, this episode will help you build a messaging toolkit that actually works.Listen now and learn what to say so people understand what you do, who you help and how so they know exactly who your ideal client is - whether it is them or someone they know. People wanting to work with you is the key step in booking more clients!  Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/151 Interested in the Marketing Workshop Kathy is hosting in Halifax, Nova Scotia?  Get all the details - www.Nail Your Marketing Message.caClick here to send Kathy a text message about this Episode

On this episode of Nemo Radio, I'm sharing one of the biggest insights I've discovered from generating leads on LinkedIn since 2012 - one that's literally worth millions in revenue!What's fascinating is that while most business owners are obsessed with "quick wins" on LinkedIn (which absolutely do happen), they're completely missing the "long game" strategy that delivers the REAL payoff.In this episode, I'll share a recent example where a franchise consultant client of ours closed a five-figure deal with a prospect we'd been nurturing for TWO YEARS on LinkedIn.This isn't an isolated case, either - I've personally seen this pattern repeat countless times across industries.What You'll Discover:

On this episode of Nemo Radio, I'm revealing the unique follow-up system I've perfected after thousands of LinkedIn conversations - one that turns silent prospects into engaged leads without feeling pushy or desperate.If you've ever sent someone free content and/or started a great LinkedIn converesation, only to get ghosted, or had promising sales conversations suddenly go cold, you're about to discover why those traditional "just checking in" messages kill your credibility (and what to do instead!).What You'll Discover:

You've heard me talk about offer mistakes before, but this time, we're going deeper. In this episode, I'm sharing five of the most common (and costly) mistakes I see service providers make when creating their offers. If you've ever DIY-ed your offers, taken advice from the wrong people, or underpriced because you wanted to be “accessible”, this one's for you.These aren't just the obvious ones, such as poor pricing or vague positioning. I'm pulling back the curtain on things like how your peer's feedback might be holding you back, why “accessible pricing” can actually damage your business, and why building an offer based on what one client said once is not a strategy.Whether you're designing your very first signature offer or reworking an entire ecosystem, this episode will help you avoid the pitfalls that lead to low conversions, mismatched clients, and a shaky reputation. What You'll Learn in This EpisodeWhy DIY-ing your offer strategy rarely leads to strong resultsThe problem with taking pricing advice from your partner or peersHow to build offers from your signature process, not assumptionsWhy trying to be “accessible” can attract the wrong clientsThe importance of knowing exactly who your offer is for (and how to speak to them)"Pricing is positioning. It doesn't just determine your income, it determines who walks through your virtual door." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

In this episode of Monday Meeting, host Lee Smalt welcomes creative director Jason Jacobson to discuss the art of pitching unconventional ideas and finding the courage to present concepts that push boundaries.This episode includes: Jason's 20-year journey from copywriter to creative director, and how his experience with improv comedy has shaped his approach to pitching creative concepts The value of the "chicken wing construct" - presenting ideas in escalating levels of boldness to gradually build client comfort with more adventurous conceptsWhy presenting multiple ideas is essential, with Jason noting "2/3 of my ideas are going to be cut, and that's okay" - creating resilience against rejectionInsights on psychology in pitching, including using premium options to make middle-tier options more appealing to clientsThe power of creating interactive experiences that invite audience participation, like installations that turn passive viewers into active participantsThought-provoking examples of successful bizarre pitches, including a concept featuring a pet camel that resonated surprisingly well with a technical college audienceThe reminder that "no one remembers controversy after two years" - encouragement to take creative risks in a world of short attention spansNext week kicks off the new theme of "Identity" with Kendall Hotchkiss hosting a discussion on how identity relates to illustration and branding in motion design.Visit MondayMeeting.org for this episode and other resources from the motion design community, and sign up for the newsletter to stay connected with upcoming events and discussions.​​​​​​​​​​​​​​​​SHOW NOTES:⁠⁠Monday Meeting Patreon⁠⁠⁠⁠Monday Meeting Discord⁠⁠⁠⁠MondayMeeting LinkedIn⁠⁠⁠⁠MondayMeeting Instagram⁠⁠⁠⁠MondayMeeting Bluesky⁠⁠⁠⁠MondayMeeting Newsletter⁠Jason's book: “Buried in Beige”The Unfinished Swan Game

On this episode of Nemo Radio, I'm sharing powerful sales psychology secrets that completely transformed my approach to handling objections - and help me scale to 7 figures in revenue as a result.After logging countless hours in the sales chair over the past decade, I've discovered that most objections aren't really about the surface-level reasons people give you.When a prospect says "I'll hire you once I make more money" or "I need to talk to my spouse first," there's almost always something deeper going on.During this episode, I'll reveal the specific psychological techniques I use to get past these initial "no" responses - without ever coming across as pushy or aggressive.I'll also share a (painful!) personal story about how I lost $45,000 USD on Facebook ads and what this taught me about handling objections around risk and guarantees.What You'll Discover:

Why Being “Pretty Good” Isn't Good Enough?Welcome to the Gym Marketing Made Simple podcast — the go-to resource for fitness professionals looking to grow revenue, simplify their approach, and attract the right clients without wasting time on trends that don't convert.Episode HighlightsWhat does it really take to stand out in a crowded fitness market? In this episode, Jonathan Goodman shares why gyms and fitness coaches shouldn't aim to be just “pretty good” for everyone. Instead, he breaks down how becoming the obvious choice for a very specific audience leads to stronger client relationships, smarter content strategies, and long-term business growth.Key InsightsWhy chasing social media popularity doesn't always lead to paying clientsThe importance of niching down and designing services for a specific audienceHow to build trust and expand your network by including other experts in your workUnderstanding the Dunning-Kruger effect and staying committed to learningUsing content as a long-term investment rather than a quick-win toolHow community engagement drives real-world results for gymsWhat leapfrog skills are—and how they give fitness professionals an edgeEpisode Chapters00:00 Intro01:41 Understanding the "Obvious Choice05:26 Choosing Your Customer and Building a Scalable Service09:31 The Importance of Community and Local Engagement14:50 The Role of Content and Social Media in Business Growth15:10 The Dunning-Kruger Effect and Continuous Learning23:21 The Value of Leapfrog Skills and Industry-Specific Knowledge29:12 Building a Reputation and Including Others in Your Work34:43 Personal Insights and Career Turning PointsIf this episode gave you something to think about, share it with a fellow gym owner or coach who's building their own path. Community is how we all grow stronger.Resources & LinksQuickCoach.Fit FacebookJonathan Goodman's FacebookThanks for tuning in! Stay focused, keep it simple, and don't forget—your gym doesn't need to reach everyone, just the right ones.

With everything feeling heavy—from the world to the beauty industry to our own nervous systems—it's easy to fall into hustle mode, clinging to surface-level strategies in hopes they'll fix everything. But here's the truth: your business doesn't need another bougie amenity. It needs you.In this heartfelt, truth-packed episode, I'm unpacking what really makes clients stick around, spend more, and rave about their appointments. And spoiler alert? It's not your branded towels or your aesthetic Instagram feed. It's your energy, your leadership, and the way you make people feel.We're diving into powerful client data, the emotional reality of business in 2025, and why showing up as a grounded, joyful human is the strategy you've been missing.

In today's episode, I'm joined by Dustin Riechmann, the founder of Seven Figure Leap. Dustin shares how he grew his business from the ground up to nearly a million dollars in just a few short years—all by strategically using podcast guesting and “serve calls” to attract his ideal clients.We dive into his unique five-step framework for podcast guesting that actually gets results, plus the powerful role mastermind groups played in his growth. Dustin also shares insights from his experience as a certified StoryBrand guide and how building strong relationships (and getting clear on your message) can truly move the needle in your business.If you're growing a high-ticket program or group coaching offer, this episode is packed with practical strategies you'll want to implement right away.Listen to the full episode to hear:How Dustin used podcast guesting to grow his business to nearly $1MThe five-step framework for getting real results from podcast interviewsWhy “serve calls” are a powerful strategy for attracting high-ticket clientsThe role of mastermind groups and strong relationships in business growthFREE Resources to Grow Your Online Business:Learn more about Dustin: https://7figureleap.com/The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

No, it's not about wearing Zubaz pants ... but maybe it should be!?

In this episode, I sit down with Adam Holt to dive into the rapidly evolving world of financial planning and the role of advisors in an AI-driven landscape. As technology reshapes the industry, how can advisors stay ahead, continue to deliver exceptional value, and ensure their businesses remain competitive? Adam shares his insights on the challenges advisors face and the strategic shifts necessary to thrive in the future.Key Takeaways:How AI and automation are reshaping financial planningWhy relationship currency is no longer enough to retain clientsThe importance of proactively delivering value before clients askStrategies for engaging the next generation of clientsRethinking fee structures to align with the modern advisory modelAdam and I explore what it takes to remain relevant in an era where technology can generate financial plans in seconds. He challenges advisors to ask themselves: Do my clients see my value as greater than the cost? If not, it's time for a strategic shift. Tune in to learn how you can future-proof your business and create a client experience that sets you apart.-----------------------Register HERE for the Asset+Map Webinar!Register for How to Prep for Full Financial Plan Updates in 10 Minutes (Without Sacrificing Quality!) - HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Learn more about the Group Coaching & Mastermind HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.Check out more FREE resources and our FREE video library at http://www.theefficientadvisor.comLooking for all the resources from this episode? Check out this episode's webpage for show notes, transcripts, downloads and more!

Why do so many talented coaches struggle to get clients and grow their businesses? It's not because they're bad at coaching—it's because they're making critical mistakes that keep them stuck. If you've ever felt like you're doing everything but still not seeing results, this episode is for you.In this first part of a two-part series, I'm breaking down the top five reasons why coaches fail. From treating their business like a hobby to struggling with visibility and unclear offers, these are the common traps that hold coaches back from building a profitable business. I'll also walk you through how to fix these mistakes so you can start attracting and signing clients with confidence.I'm going to dive into:Why treating your coaching business like a real business changes everythingThe hidden ways coaches avoid visibility and how to break out of hidingHow choosing the wrong niche (or not choosing at all) is keeping you stuckWhy relying only on social media won't bring you consistent clientsThe biggest mistakes coaches make with their offers (and how to fix them)If you're ready to stop struggling and start building a coaching business that actually works, this episode is a must-listen. Tune in now to learn how to avoid these mistakes and set yourself up for success. And don't forget to join me next week for Part 2, where I'll reveal the next five reasons why coaches fail!

Whewww. This one's part rant, part real talk, and 100% necessary if you're tired of getting on sales calls that feel like a waste of time.You know the ones—Halfway through, you're realizing they're not your person.They're asking for deliverables you don't even offer anymore.Or worse… they're negotiating your price before you've even presented the offer.If your content isn't filtering your leads before they hit the inquiry form, your calls turn into convincing sessions. And we're not doing that in 2025.Inside this episode, we're breaking down:The real reason your sales calls feel like struggle cityWhy having a strong perspective will do more filtering than any sassy “we only work with serious clients” threadHow watered-down content = watered-down clientsThe shift one of my clients made that totally changed her inquiries (and what it looked like in her content)Why you need to be reflecting back your audience's actual thoughts—not just writing what sounds goodWhy your case studies should show redirection and leadership, not just the highlight reelOffers mentioned in this episode:Case Study RetainerIf you've signed 5–10 clients and don't have strong case studies? It's time. We'll help you build a sales system around your client wins—with 7 full case studies, 7 emails, and 7 mini stories that show your leadership and convert leads before the call. You can stop trying to prove your value on Zoom.Soft Girl ERA Content PackageNeed help making your content convert? We'll take the mic. One to two platforms—emails, blog, podcast—and we'll run your content with strategy that sells. No more wondering what to say or why it's not working.Come see us at www.klcthestudio.com.

On this episode of Nemo Radio, I'll be sharing the second half of a 6 step process that helps you turn LinkedIn connections into paying clients - one that took me years to test, tweak, adjust and perfect!I discovered this system after years of wasting countless hours on sales calls with prospects who were never going to buy, weren't a good fit, or would become problem clients that made me regret taking their money.Here's what's fascinating: While most business owners obsess over sales scripts and closing techniques, they're completely overlooking the critical steps that happen before you ever get on a sales call.After thousands of sales conversations over the past several years, I've developed a proven process for pre-qualifying prospects that ensures you only spend time with people who are ready, willing, and able to become you ideal clients.What You'll Discover:

In part two of the Vanity Metrics Detox series, we're breaking up with one of the most misleading habits in entrepreneurship: measuring likes instead of leads.Let's be honest — those heart reactions on social might give you a little dopamine hit, but they're not paying your bills, friend.I'm walking you through the strategy I personally use to make sure that every bit of visibility I create is intentional, trackable, and moving my business forward — especially when time is tight (hello, all the days your kids don't actually go to school). You'll hear exactly how I track my ROI, what I did during one 90-day sprint, and why this led to the creation of my new AI-powered tool, Valerie the Visibility Auditor. You don't need to be everywhere. You just need to be effective. In this episode, we'll unpack:Why tracking is the antidote to performative visibilityHow I ran a 90-day experiment during a chaotic summer and turned it into a full-blown systemWhat actually counts as visibility that leads to clientsThe simplest tool I used (that only cost $1) and how it changed everythingWhat I discovered after two years of tracking every visibility moveThe real reason marketing burnout happens (and how to stop it)How my new AI tool Valerie will audit and score your visibility actions weeklyResources Mentioned:DM “Valerie” on Instagram to get on the waitlist for Valerie the Visibility Auditor - my newest AI tool https://www.instagram.com/ksco_kelly>>Your Next Steps: Let's chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call Let's work together: https://ksco.ca/ Get visible without social media Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. Sharing it on Instagram and tagging @entrepreneurschoolpodcast

In this episode of Monday Meeting, host Lee Smalt talks with Juan Behrens, an Amsterdam-based creative director with 20 years of experience in the motion design industry, about the art of pitching creative ideas effectively.This episode includes: Juan's experience working with Buck's pitching department and how the casting of creative talent is crucial to successful pitchesThe value of collaboration over the "big reveal" approach - how involving clients early in the creative process leads to better outcomesHow the diversity of creative perspectives strengthens ideas and helps them evolve beyond what any single person could envision Insights on handling anxiety during pitches and the importance of setting realistic expectations with clientsThe "guess who" problem - how asking the right questions early can prevent production obstacles and potentially lead to upselling opportunitiesJuan's perspective on identifying and embracing your vulnerabilities as a creative, and using process as a protective frameworkNext week will feature an open discussion about pitching, so bring your questions and client stories to share with the community. Don't miss out on our latest newsletter packed with creative resources and community highlights - our second edition just dropped! Sign up HERE and stay connected with everything happening in the Monday Meeting community.Visit MondayMeeting.org for this episode and other insightful conversations from the motion design community.​​​​​​​​​​​​​​​​SHOW NOTES:Monday Meeting PatreonMonday Meeting DiscordMondayMeeting LinkedInMondayMeeting InstagramMondayMeeting BlueskyMondayMeeting NewsletterMondayMeeting Game NightCamp MographJuan Behrens WebsiteJuan Behrens Instagram

In this week's episode, Sarah Short sits down with John Gilbert, a seasoned public sector veteran with over 40 years of experience in local government. After a distinguished career that culminated in his role as a chief executive, John transitioned to coaching and consulting five years ago.John shares his extensive background in local government, including his progression through education and leisure services to becoming director of children's services, director of adult services, and eventually chief executiveThe COVID-19 pandemic unexpectedly launched John's coaching business as former colleagues sought his expertise, and virtual meetings became normalizedJohn discusses the fundamental differences between public sector work and running a business, particularly the shift from "turning customers away" to actively seeking clientsThe conversation explores the challenges public sector workers face when considering life outside government, including the uncertainty of transitioning to unfamiliar environmentsJohn reveals that contrary to his expectations, one-on-one coaching now comprises only 20-25% of his business, with leadership team development becoming increasingly significantThe importance of developing a portfolio approach is emphasized, with the ICF's 2023 global study showing that 93% of coaches operate portfolio businessesThroughout the episode, John discusses his role co-leading the Elevate program alongside Sarah Clein. This innovative initiative is designed specifically for public sector professionals looking to build coaching businesses that honor their values and experience.Elevate isn't simply about leaving the public sector—it's about reimagining how these professionals can continue making meaningful impacts while creating sustainable, joyful careers. The program provides tailored support from mentors who have successfully made this transition themselves.Under John and Sarah's guidance, participants learn to leverage their public sector experience as a strength rather than a limitation. They develop strategies for creating multiple income streams in a "portfolio business" approach, ensuring they aren't dependent on just one service offering.John emphasizes throughout the conversation that maintaining integrity while developing business skills is at the heart of the program. Participants learn to establish boundaries that allow them to work according to their values while achieving financial sustainability.If you're a public sector professional feeling buffeted by uncertainty and budget constraints, the Elevate program offers a path to regain control while continuing to serve with purpose. Whether you're still embedded in the public sector or recently departed and struggling to gain traction, reach out to the Coaching Revolution to discover how you can transform your professional journey with John Gilbert and Sarah Clein's expert guidance.Elevate isn't just about leaving the public sector—it's about reimagining how public sector professionals can continue making a meaningful impact while creating sustainable, joyful careers.Interested in the Elevate program? Reach out to the Coaching Revolution to discover how you can transform your professional journey.Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠⁠⁠⁠⁠⁠⁠

On this episode of Nemo Radio, I'll be sharing the 6 step process that helps you turn LinkedIn connections into paying clients - one that took me years to test, tweak, adjust and perfect!Whether you're just getting started with LinkedIn lead generation or you've been using it for years without seeing the results you expect, this episode reveals exactly how to build targeted prospect lists and engage potential clients in a way that positions you as the trusted authority from the very first message.What You'll Discover:

In this episode of Own It, we sit down with San Francisco real estate powerhouse Shalini Sadda to uncover how she made the leap from biomedical engineering to luxury real estate—and built a business that's now scaling toward $100M in sales volume.Whether you're a new agent or seasoned pro, Shalini's journey is packed with honest insights about mindset, systems, and consistency. She breaks down how she overcame imposter syndrome, learned the power of time-blocking, and why joining the right team could be the smartest move for any agent ready to grow.

In this solo episode, host Kara Chaffin Donofrio shares insights from a recent workshop in Annapolis, Maryland, focusing on building a soul-inspiring business, creating resonant messaging, and attracting soul-aligned clients. She explores how authentic self-awareness leads to greater impact and magnetic business relationships.Episode Topics:Recent workshop collaboration with Jen Cudmore in AnnapolisUnderstanding branding archetypes for authentic business messagingDefining and attracting soul-aligned clientsThe power of authenticity as "the highest frequency"Conscious energy management in professional and personal spacesInsights:Soul-aligned clients are those who deeply value your work—not necessarily friends, but individuals grateful for your guidance and willing to compensate you appropriatelySelf-awareness about your values, strengths, and authentic self is fundamental to attracting the right clientsConsciously expanding your energy field through intention can increase your impactVisualization techniques for grounding and connecting to higher energy before important interactionsBusiness growth comes from leaning into your natural strengths and archetypeHighlights:00:00 Welcome and Intro 01:06 Building a Soul-Inspiring Business03:38 Authenticity and Energy in Business07:25 Energy Expansion and Connection11:01 Impact and Evolution in Service to Others13:39 Podcast episode endedResources:Episode 100 featuring Jen Cudmore discussing branding archetypesPrevious episodes (10-20 range) with detailed explanations of different branding archetypesChallenge: Be more conscious of how you show up in every situation over the next few weeks. Stay tuned for upcoming in-person interviews and new projects in development.Connect with Kara to share your thoughts on the series:Website - http://www.kcdrealestate.com/ Email - kara@kdcrealestate.com Instagram - https://www.instagram.com/karachaffindonofrio/ Facebook - https://www.facebook.com/karachaffin1?_rdc=1&_rdr YouTube - https://www.youtube.com/user/KaraChaffin LinkedIn - https://www.linkedin.com/in/karachaffin/ Don't forget to visit freegiftfromkara.com for our special giveaway, the Dynamic Life Journal.

Grab your coffee and join me today as I dive deep into the counterintuitive world of magnetic marketing and why I actually get excited when people unsubscribe from my email list or unfollow me. If you've ever felt rejected or worried when someone leaves your audience, this episode will transform how you view your marketing strategy and help you build a truly aligned audience that energizes you.Exciting Announcement

In this week's episode of The Floral Hustle, Jen dives deep into the reality of using Instagram to grow your floral business—and book more weddings. Spoiler alert: it's not about going viral overnight or chasing likes. It's about creating a smart, sustainable, and intentional strategy that aligns with your brand and attracts your ideal clients.Jen shares her personal journey from Instagram overwhelm to IG confidence, and breaks down what's really working in her business when it comes to building visibility and booking weddings through the platform. She also covers what not to do, how to shift your mindset when comparison creeps in, and the best ways to connect with venues, planners, and vendors who can help you grow.

On this episode of Nemo Radio, I'm sharing a surprising truth about LinkedIn lead generation that's could be costing you thousands in lost revenue - and the deceptively simple fix most "experts" aren't telling you.In addition, I'm going to show you exactly how to build a LinkedIn sales funnel that transforms cold connections into eager clients - while filtering out time-wasters and tire kickers before they hijack your calendar!What You'll Discover:

What if you could streamline copywriting, attract more clients, and boost your income—all without putting in extra hours? Custom GPTs make it possible, and today, we're diving into how. In this episode, I sit down with Lauren Capwell & Lauren Shaw, AI Sales and Marketing Coaches, to explore how custom GPTs can revolutionize freelance marketing assistants' workflows—from copywriting and content creation to client management.My guests are "The Laurens": a rocket scientist with Stanford AI training and a serial entrepreneur who's scaled multiple 6- and 7-figure businesses. They help online service providers streamline their sales and marketing with AI-driven strategies, making content creation faster, messaging sharper, and conversion rates higher. As creators of the AI Sales Accelerator and Clarity Playbooks, they're on a mission to make AI simple and transformative so you can scale your business and reclaim your time.Listen to learn more about:Why custom GPTs are a freelancer's secret weapon and how they can automate copywriting while keeping it high-qualityThe biggest AI myths (and why you should ignore them) and the truth behind common misconceptionsHow to train your own custom GPT with a simple guide to making AI work for your brand (or your client's)Using AI to handle client work more efficiently so you can deliver faster results and book more clientsThe future of AI in sales & marketing and how to stay ahead of the curve as a freelancerIf you've ever wished for a smarter, faster way to write high-converting copy without staring at a blinking cursor for hours, tune in to learn how you can use custom GPTs and save SO much time.Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client's unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!Links Mentioned in the Show:Watch our demo video to see AI Copywriter in a Box in actionCheck out The Laurens' whole suite of Clarity Playbook AI tools at https://thelaurens.aiEpisode 211: Better Brand Messaging for Virtual Assistants & Marketing Service Providers with Marisa Corcoran Join The Digital Marketer's Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply...

If you keep landing clients who expect a full brand identity for a few hundred dollars, it's not just bad luck—it's a sign that something in your approach needs to change. High-paying clients don't randomly find designers, and they definitely don't hire based on just “good design.” In this episode, I'm breaking down the three biggest mistakes that keep designers stuck working with low-budget clients and what you need to do differently to start attracting premium clients.You will learn:Why positioning yourself as “just a designer” is costing you high-ticket clientsThe pricing mistake that keeps you undercharging for your workHow to market yourself to clients who actually have a budgetThe one shift that helped me go from low-paying projects to $10K+ branding clientsWhere to find clients who value branding and will invest in itListen in and start attracting better clients who see your work as an investment, not just an expense.Aventive Academy's Resources:$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/Client Portal for Designers: https://aventiveacademy.com/client-portal/ The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/Mockup Magic: https://aventiveacademy.com/mockup-magic/ Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/ 12-Week Business Program for Designers: https://aventiveacademy.com/profit Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f The Creative CEO Accelerator: https://aventiveacademy.com/accelerator

On this episode of Nemo Radio, I'm sharing a counterintuitive LinkedIn content strategy that completely transformed my business - and could do the same for yours!Here's what's fascinating: While most LinkedIn "experts" are telling you to churn out content daily and chase viral posts, I've discovered (after doing this since 2012) that there's a much simpler approach to turning LinkedIn connections into paying clients.During this episode, I'll reveal why the endless pursuit of likes and comments might be the biggest waste of your time on LinkedIn, and show you a proven alternative that's far more effective at filling your pipeline with qualified prospects.What You'll Discover:

If you're still offering logo design as a standalone service and wondering why high-paying clients aren't hiring you, this episode is going to change everything.Premium clients don't just want a logo. They want a full brand identity that positions them for success. And if you're still marketing yourself as just a logo designer, you'll always be compared to the cheapest option.In this episode, I'm breaking down exactly why you're struggling to attract high-ticket logo clients and how to fix it. I'll share how I went from working with low-budget clients to consistently landing $10K+ branding projects, the biggest mistakes most designers make when selling their services, and what you need to shift to start attracting premium clients who value your expertise.You will learn:Why selling just a logo keeps you stuck with low-paying clientsThe power of offering full brand identity packages (and how it helped me scale)Why having a niche makes it easier to land premium projectsHow to position yourself as a branding expert, not just a designerThe one shift that changed everything in my businessIf you're ready to start booking high-ticket branding projects, this episode is for you.Aventive Academy's Resources:$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/Client Portal for Designers: https://aventiveacademy.com/client-portal/ The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/Mockup Magic: https://aventiveacademy.com/mockup-magic/ Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/ 12-Week Business Program for Designers: https://aventiveacademy.com/profit Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f The Creative CEO Accelerator: https://aventiveacademy.com/accelerator

​Prominent Houston attorney Tony Buzbee has withdrawn from representing plaintiffs in over a dozen sexual abuse lawsuits against Sean "Diddy" Combs in the Southern District of New York (SDNY). This decision follows a court order from U.S. District Judge Ronnie Abrams, who noted that Buzbee was not admitted to practice in the SDNY and had failed to disclose this information. In response, Buzbee acknowledged his oversight and filed motions to withdraw from 15 federal cases, stating that his admission status had become a "distraction" from the pursuit of justice for his clientsThe issue arose after Shawn "Jay-Z" Carter filed a grievance against Buzbee, alleging unauthorized practice in the SDNY. Buzbee, who is licensed to practice in New York state courts and the Eastern District of New York, indicated that he plans to address the grievance and seek proper admission to the SDNY. In the meantime, he continues to represent clients in related cases in New York state courts and intends to file additional lawsuits in Nevada and California.to contact me:bobbycapucci@protonmail.comsource:Texas' Tony Buzbee off Sean 'Diddy' Combs-related case

​Prominent Houston attorney Tony Buzbee has withdrawn from representing plaintiffs in over a dozen sexual abuse lawsuits against Sean "Diddy" Combs in the Southern District of New York (SDNY). This decision follows a court order from U.S. District Judge Ronnie Abrams, who noted that Buzbee was not admitted to practice in the SDNY and had failed to disclose this information. In response, Buzbee acknowledged his oversight and filed motions to withdraw from 15 federal cases, stating that his admission status had become a "distraction" from the pursuit of justice for his clientsThe issue arose after Shawn "Jay-Z" Carter filed a grievance against Buzbee, alleging unauthorized practice in the SDNY. Buzbee, who is licensed to practice in New York state courts and the Eastern District of New York, indicated that he plans to address the grievance and seek proper admission to the SDNY. In the meantime, he continues to represent clients in related cases in New York state courts and intends to file additional lawsuits in Nevada and California.to contact me:bobbycapucci@protonmail.comsource:Texas' Tony Buzbee off Sean 'Diddy' Combs-related caseBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-epstein-chronicles--5003294/support.

​Prominent Houston attorney Tony Buzbee has withdrawn from representing plaintiffs in over a dozen sexual abuse lawsuits against Sean "Diddy" Combs in the Southern District of New York (SDNY). This decision follows a court order from U.S. District Judge Ronnie Abrams, who noted that Buzbee was not admitted to practice in the SDNY and had failed to disclose this information. In response, Buzbee acknowledged his oversight and filed motions to withdraw from 15 federal cases, stating that his admission status had become a "distraction" from the pursuit of justice for his clientsThe issue arose after Shawn "Jay-Z" Carter filed a grievance against Buzbee, alleging unauthorized practice in the SDNY. Buzbee, who is licensed to practice in New York state courts and the Eastern District of New York, indicated that he plans to address the grievance and seek proper admission to the SDNY. In the meantime, he continues to represent clients in related cases in New York state courts and intends to file additional lawsuits in Nevada and California.to contact me:bobbycapucci@protonmail.comsource:Texas' Tony Buzbee off Sean 'Diddy' Combs-related case

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you're a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.Done-for-You Realtor Classes – No more guessing what to teach!Coaching & Community – Learn directly from Geoff Zimpfer & industry prosMarketing & Growth Strategies – Get more butts in seats & convert more dealsStop struggling to figure it out alone—let's make your classes work for YOU!Schedule a Call with Geoff to see if myAgent Classes is the right fit for you.Show Notes & TimestampsMortgage Marketing Radio – How to Build a Thriving Business with Classes & Events – with Jared Larkin, The Mile High Title GuyEpisode Summary:In this episode, we talk with Jared Larkin, also known as The Mile High Title Guy, from Chicago Title in Denver. Jared has built his brand through hosting engaging classes, leveraging digital marketing, and mastering event-based client attraction. If you're looking to stand out in a competitive market, build strong business relationships, and generate consistent referrals, this episode is for you.Jared shares how he transformed his business by using educational events, Eventbrite marketing, social media strategies, and personal branding to attract real estate professionals and grow his client base. Plus, he breaks down the biggest mistakes people make when hosting events—and how to fix them.Timestamps & Key Topics:[00:50:17] - Why Hosting Events & Classes WorksWhy education-based marketing is key to attracting high-value clientsThe challenge of getting engagement from real estate agents[00:52:03] - The Turning Point: Choosing to Host ClassesJared's realization that traditional sales methods weren't workingHow he positioned himself as a marketing resource instead of a sales rep[00:55:01] - Overcoming the “Bagel Boy” MentalityHow title reps (and other professionals) are often seen as commodity-basedThe process of breaking industry norms and carving out a personal brand[00:57:35] - The Power of Consistency & ExperimentationWhy most classes fail at first—and how Jared pushed throughThe importance of iterating, refining, and adapting marketing strategies[01:00:07] - Diversifying Event Topics to Attract the Right AudienceExamples of successful class topics (AI, social media, branding, etc.)Why adding social events (dodgeball, March Madness, networking nights) keeps people engaged[01:03:29] - The Secret to Getting Butts in SeatsHow Eventbrite became Jared's #1 marketing toolUsing Facebook ads and social media targeting for event promotionHow Jared automates outreach to thousands of real estate agents[01:10:54] - The Event Follow-Up Process That ConvertsThe simple one-page handout that skyrocketed Jared's meeting requestsHow he filters and prioritizes prospects for follow-ups[01:12:26] - Scaling Up: Running 100+ Events Per YearHow Jared manages event logistics while balancing a young familyHis strategy for maintaining momentum and staying...

283 - Do you ever feel like your competition is everywhere, and you're just another photographer fighting for attention? We've all been there. In this episode, Vanessa Joy shares how she's built a photography business that stands out, attracts high-paying clients, and actually brings her joy. We're diving into marketing strategies that work (without spending all day on Instagram), how to recognize and avoid problem clients, and why niching down is everything.What to Listen For:Why so many photographers struggle with pricing and how to fix itThe difference between running a business and just being a photographerHow to handle red flag clients without feeling guiltyThe biggest marketing mistake photographers make and how to fix itWhy Instagram is not the magic solution to getting more clientsThe importance of relationships in your marketing strategyThe power of charitable marketing and how to make it work for youHow to break free from the cycle of overwork and underchargingWhy niching down is more important than ever in 2024How to make strategic business decisions instead of just reactingIf you've ever felt stuck in your photography business—whether it's marketing struggles, pricing fears, or dealing with difficult clients—this episode is a must-listen. Vanessa and I share our biggest lessons from years in the industry, so you can stop spinning your wheels and start growing the business of your dreams. Hit play, take notes, and let's get to work!Important Links Mentioned in This Episode:Master pet photography at Hair of the Dog Academy → www.hairofthedogacademy.comBreak free from price competition & sell with confidence → www.freedomfocusformula.comBook more clients with Elevate → www.freedomfocusformula.com/elevateMaster commercial pet photography → www.hairofthedogacademy.com/commercialFollow Vanessa Joy on Instagram → @VanessaJoyVanessa Joy's Website → https://vanessajoy.com/Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

On this episode of Nemo Radio, I'm revealing how to turn LinkedIn into your most powerful lead generation tool without feeling like a sleazy sales person or spamming your connections.If you've ever cringed at those cookie-cutter "Can I get 15 minutes of your time?" messages flooding your own LinkedIn inbox, yet worry you're missing out on LinkedIn's potential - this episode is your escape plan!Since I first started generating leads on LinkedIn back in 2012, I've discovered a fundamentally different approach to LinkedIn lead generation that feels natural, builds genuine relationships, and actually works instead of using the spammy tactics you see others doing.What You'll Discover:

Whether you realize it or not, you are a creator—and in today's world, embracing that identity is non-negotiable if you want to build a thriving business.In this episode of Passionate & Prosperous, I'm breaking down why every coach, expert, and service provider needs to step into their creative power—not just in the traditional “artistic” sense, but in how you communicate, share your message, and create offers that attract the right clients.Right now, we are living in what's known as the Creator Economy, where visibility, impact, and success come from your ability to create content, messaging, and experiences that connect with your audience. Yet so many business owners hold themselves back by saying things like:“I'm not creative.”“I don't know how to come up with content.”“I just want to do my work—I don't want to be a marketer.”But here's the truth: If you want people to find you, trust you, and ultimately invest in your services, you have to create. Whether it's messaging, offers, workshops, or free content, you need to turn your expertise into something tangible that your audience can experience.Inside This Episode, You'll Learn:Why every entrepreneur is part of the Creator Economy (whether you like it or not!)How to shift your mindset from “I'm not creative” to “I create valuable things every day”The biggest mistake coaches & service providers make when trying to market themselvesHow to create content & messaging that attracts and converts clientsThe role of storytelling and authenticity in making your work stand outWhy being a creator doesn't mean being on social media 24/7 (and what to focus on instead!)If you've been feeling frustrated by content creation, marketing, or putting yourself out there—this episode will completely shift how you see your role as a business owner.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this episode, I'm excited for you to hear how Scalability student Jade scaled to $10k months. We'll dive into how Jade has scaled from $2k and $3k to several $10k months using what she learned in Scalability.Jade is a social media strategist and manager who helps entrepreneurs turn their content into real business growth, not just likes and views. She's worked with clients across various industries, from online service providers to brick-and-mortar stores and hair salons, helping them increase website traffic, generate leads, and boost sales through strategic social media marketing. In today's episode, we cover:The struggles she faced before joining ScalabilityHow lessening the number of offers led to more successHow she finds leadsHow she changed pricing to reflect the quality of her servicesWays she leveled up the client experienceHow she stands out to gain and retain clientsThe mindset shifts that have helped her focus and maintain sustainability in her business Connect with Jade: Follow on Instagram @jade.mc.neilVisit her website Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2025/03/11/10k-months/Resources & Links:The Online Blueprint150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templates

On this episode of Nemo Radio, I'm revealing a shocking truth about LinkedIn that might be costing you countless clients as a result.When I discovered this fundamental mistake plaguing 99% of LinkedIn profiles, it completely transformed my approach to LinkedIn - and helped me generate 6 figures in just 90 days from the platform!Here's what's fascinating: While everyone obsesses over connection strategies and content algorithms, they're missing the foundational element that makes or breaks your LinkedIn success from the moment someone lands on your profile page.What You'll Discover:

One question we ALL have as coaches and business owners is, “How do we get more people to work with us?” We must get in front of people with our message. Join us to learn how to use social media platforms to find and convert more clients and customers.Jason Moss is a multi-six-figure business coach who helps online business owners scale in an ethical, high-integrity way, using marketing strategies that make sense. He started his business in 2016, but he was making about $5K in yearly revenue. With higher aspirations motivating him, Jason spent years refining strategies that actually work, and he's sharing his wisdom with us. In this episode, he shares practical insight into social media messaging that connects you to your audience and builds a thriving community. You'll learn Jason's eight core beliefs that transform potential clients into loyal customers.Show Highlights:Importance of effective messaging in client attraction strategies for coaches and business ownersUnderstanding and addressing potential clients' pain points and desires8 core beliefs about messaging:Pain (Connect to someone's pain with understanding.)Desire (The “point B” of possibility on the other side of their pain.)Help (The person has to get to the place where they want help.)Cost (They have to weigh the cost of staying where they are vs. the cost of change.)Process (Show proof that you have a road map and steps to follow.)Guide (Connect the person to your expertise and the ability to guide them to transformation.)Objections (What holds someone back from saying YES? Help them reframe.)Timing (Connect them to the moment in which they say, “The time is now.”)The role of authenticity in messaging and building trust with potential clientsSignificance of creating awareness of clients' pain and connecting it to their desiresFacilitating transformation and articulating the benefits of coaching servicesDifferentiating coaching processes from past unsuccessful methods experienced by clientsThe power of personal storytelling in creating relatable and engaging contentResources:Connect with Jason Moss: Website, YouTubeConnect with MegENROLLING NOW FOR THE MENTOR PROGRAM BEGINNING IN APRIL 2025! Click here for more information and sign up now! Explore the STaR Coach Community and see what's available there for you!Visit the STaR Coach Show YouTube Channel! Subscribe today! Join our live show taping on the 3rd Thursday of every month at 1 pm CT. Explore past episodes and other resources at www.STaRcoachshow.com.

I took the biggest risk of my life in 2012 - quitting a safe, 6 figure day job with no savings, three young kids at home, and $35,000 USD in credit card debt.I'm nothing if not a great planner!

Your ideal clients for your low ticket offers vary from your ideal clients for your high ticket offers. If you leverage collaborations for lead generation, you may be wondering what types of collaborations you should be participating in when you have multiple ideal clients. That's what we're talking about in today's episode. Your approach for lead generation for your low ticket and high ticket offers will look different, and I'm breaking down what it looks like for each in today's episode. In this episode, you will learn:Lead generation strategy for when you have multiple ideal clientsThe importance of your messaging and the types of collaborations you participate in for low ticket offers vs. high ticket offersThe importance of intentionality when leveraging collaborations for lead generationResources Mentioned in Today's Episode:Join The Social Media Detox ClubWays I Can Serve You:Join the Marketing Without Socials Email Community​The Social Media Detox ClubPodcast With Strategy Coaching & ConsultingThe Social Detox AcceleratorRecommended Podcast + Business Tools:Plug & Play Email Templates: Jenny Roth's Email Insiders MembershipPodcast Hosting: Captivate (7-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coSimplify your marketing through podcasting: Make Money Podcasting Audio CourseEmail Marketing: Kit (14-Day Free Trial)CRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Host your community and sell your digital products: PodiaSome of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode250/Connect with Andria:Threads:

280 - Ever feel stuck in your photography business, wondering how some photographers are booking high-end clients while you're grinding for low-paying gigs? In this episode of the Freedom Focus Photography podcast, Nicole Begley kicks off a 10-part pricing series by unveiling the four levels of photography business growth. Learn how to move from budget-friendly shoots to luxe, high-end sales—without feeling salesy or pushy.What to Listen For:The four levels of photography business growth: Swift, Stork, Eagle, and PeacockWhy earning $2,000+ per client is the fastest path to a six-figure incomeHow to avoid burnout from serving too many low-paying clientsThe key differences between selling photography and selling an experienceTransitioning from digital-only packages to profitable product-based offeringsThe hotel analogy that makes pricing levels crystal clearAvoid staying too long at this level, which can stall your business growthThe mindset shift required to confidently raise your pricesWhat makes a $5,000 sale feel effortless for top-tier photographersWhere are you in your photography business journey? Are you still stuck offering low-cost digitals, or are you ready to soar into those $2,000+ average sales? No matter your level, this episode will help you map out your next steps. Want more guidance? Visit freedomfocusformula.com for resources that will help you grow your business with confidence and clarity.

Ever feel like you're sending emails, posting on social media, and hosting webinars, yet still waiting for clients to come knocking? The problem might not be your offer—it might be that you're not making direct, personal invitations. In this episode, Steph reveals the four most powerful words in sales: Tune in to learn:Why passive marketing isn't enough to close salesHow personal outreach can turn fence-sitters into paying clientsThe mindset shift that makes direct invitations feel natural, not desperateA simple, fill-in-the-blank script you can use to start reaching out todayDon't wait for your clients to make the first move—discover how a few thoughtful words can unlock more sales than you think!Want to master personal invitations and more?Check out Same Day Sales, Steph's foundational sales training program, where you'll get proven scripts, strategies, and confidence to find and close clients already in your network.

In today's episode, I'm speaking with Shayna Woods, the CEO of the bookkeeping and accounting firm, Prosperity First. Shayna is unique in the accounting industry because she brings a holistic view to financial strategy and business growth. She blends traditional accounting practices with mindset coaching and emphasizes joy and ease to help entrepreneurs thrive. In this episode, we talk about: How mindsets can impact our progress in the real worldHow to balance a respect for the numbers with an awareness of your personal needs and goalsWhy prioritizing yourself first as a business owner leads to greater success How accountants often let the scarcity inherent in their training color their advice to their clientsThe concept that money loves joyAnd moreSHOW NOTES: Shaneh's website: ProsperityFirst.comShaneh's Substack @shanehsworldFollow Shaneh on Instagram @shanehsworldMarketing Breakthrough Session with Michelle - $49

Learn seven common website mistakes that could be sending budget-friendly signals and repelling premium clients. Learn how to transform your site from attracting bargain hunters to commanding higher rates.YOU WILL LEARN:How generic visuals and stock photos diminish perceived valueWhy unclear pricing strategies attract price-sensitive clientsThe impact of poor user experience on premium positioningHow to strengthen social proof to attract higher-paying clientsWays to eliminate DIY design elementsCreating an effective contact processStrategies for communicating premium value

Yes to bullet points!Most photographers spend their time marketing in all the usual (free) ways—posting on social media, tweaking their SEO, and waiting for word-of-mouth referrals to kick in. And while all of those can work, they also take time... often a lot of it! But what if you could get your business in front of people right when they're searching for a photographer?That's exactly what Google Ads do. Unlike social media ads that interrupt people mid-scroll, Google Ads only show up when someone is actively looking to book a photographer. And according to today's guest, Lindsay Herkert, that small but powerful shift has completely transformed her business.In this episode, Lindsay breaks down:Why Google Ads are so underused in the photography industry (and why that's a huge advantage for you)How she spends just $300/month and books out her calendar with dream clientsThe 3-part system she uses to attract, convert, and keep clients coming backSimple changes to your website that make your ads way more effectiveIf you've ever wished for a way to bring in clients without constant hustling, this episode is a must-listen.Visit Lindsay's website and Google Ads resourcesAccess Lindsay's mini course and guide for photographersNew around here? Grab 3 of my most popular free resources to build a profitable, sustainable photography businessResources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!