Business Quarter - 15minute business insights

Join us as we take a look at pricing, price and value, with some bonus point hints and tips for startups

The structure of a marketing plan, with a working example case study. Need help with your marketing plan? info@bonuspointpointacademy.com

Marketing and marketing decisions, segmentation, targeting and positioning

Join us as we explore the customer for the startup and small business - how to define them, segment, target and position to them

Join us as we explore the customer pain point and how to find out what it is

Join us as we look at the fundamentals of marketing - the focus on the customer

In episode 23 of your weekly 15 business insight podcast brought to you by Bonus Point Academy, we take a look a the real 'new normal' and give some mindfulness tips

The top ten business programmes on TV

In this episode, we take a look at work stress and what to do about it and how to manage it

Join us as we take a look at the Marketing Plan, via core values, objectives, the market, what is being marketed and the fit of marketing

Join us as we take a look at strategy - what works and what doesn't and some bonus point hints and tips on getting it right

A look at innovation, with examples from Apple, Google, Illumina, Intuit and Scotland

How to be a better business student

Join us for your weekly fifteen minute business insight podcast as we take a look at business presenting

An introduction to the new Bonus Academy course 'How to Market Your Startup Online'

Join us as we take a look at remote work versus office work, working from home rather than commuting to work.

A look at tech and innovation in Scotland, via startups and SMEs and how the Scottish Government supports it all

It's time to kill the word 'intrapreneur' and recognise that entrepreneurship is a mindset, not a job title

In Episode 11 of Business Quarter we look at Jeff Bezos and Amazon and learn ten things from the rise of both

Episode 10 of the weekly 15 minute business podcast looks at sustainable development, in cities, fashion and football

Episode 9 of your weekly 15 minute business podcast looks at Purpose, for small companies, large brands and more.

Business Quarter podcast episode eight, some advice, hints and tips on how to start your business.

How and why to stand out as a student in the study part of your business career

Business Quarter weekly podcast episode 7, Thinking a wee bit differently, with nods to the zaggers, and several examples, we take a look at the art of thinking a wee bit differently.

Adventures in sales and learning the value-selling concept

A fifteen minute introduction to the business model canvas, how to look at it and how to use it to create more value for your customers

What is a side hustle? Are you working on one? Many are - throughout the world. There are drawbacks of course... go for it?

Lets go back to basics and look at Marketing fundamentals

Business Quarter - fifteen minute business podcasts from John Heuston and Bonus Point Academy