Creative Juices with Josh, Julz, & Em

For our last show of 2020 we talk recap the year and talk about what your focus should be in 2021.What’s In This Episode?This is our last episode of 2020 as the Creative Juices team is taking a short hiatus. We will be back in 2021!In the meantime, find out what your focus should be on in the new year by listening to this episode.

Google's launching their major 'Page Experience' algorithm change in 2021. You need to be ready for it or your site rankings may plummet.What’s In This Episode?Why this is a BIG deal! (0:50)Core Web Vitals: what can you do? (6:30)Website Security: what can you do?(11:30)User Experience: what can you do? (17:25)

Today we talk about how to write FAQs that help you rank on Google and convert visitors.What’s In This Episode?Why? To provide helpful content that address hesitations (1:50)Why? Boost your website's rankings in search (3:55)Why? Other reasons (8:00)Tip #1: Answer the RIGHT, specific questions (9:15)Tip #2: Be clear, concise, and factual (14:20)Tip #3: Have a clear Call To Action (15:55)Tip #4: Update over time (17:05)Tip #5: Offer Live support (19:17)Tip #6: FAQs should never replace genuinely useful content (21:18)

On today's show, we give away the 10 rules for Small Businesses on Social Media.What’s In This Episode?Rule #1: Attention is the most valuable commodity on social media (1:10)Rule #2: Stop the scroll (2:40)Rule #3: Repeat = Defeat (4:00)Rule #4: The ‘1-in-5’ Rule (3:35)Rule #5: Start meaningful conversations (8:00)Rule #6: Give away trade secrets (10:35)Rule #7: Deep then wide (12:05)Rule #8: Create Pillar Content (13:45)Rule #9: Public to private (15:50)Rule #10: Keep experimenting (17:25)

We can tell whether a business is going to be successful based on their language. Here's why.What’s In This Episode?We can tell whether a business is going to be successful based on their language (1:10)Two Kinds of People (2:30)"People" Not "Profit" (5:32)It's 7x More Expensive To Acquire Than Retain (7:10)Sell Yourself Before Your Product (9:44)Customer-Centric Communitcation (11:30)Humanise Yourself With Live Chat (13:40)Leverage Knowledge Bases & FAQs (16:30)How To Change Your Mindset (17:37)Treat Customers Like Valued Partners (19:05)

There's no silver bullet solution online, but here's a simple way you can upgrade your site.What’s In This Episode?STOP USING STOCK IMAGERY  (3:05)The Single Most Important Photo (8:15)Photos Of Real People Increase Conversions (12:30)What Does This Mean For You? (15:15)Taking Great Photos Without A Photographer (16:30)

Today we answer the age-old question of "How much does a website really cost?"What’s In This Episode?Why Do You Need A Website?  (1:10)Free - $34/m: DIY Websites (3:05)$100-$2k: Basic Business Card Website (9:04)$800-$5k:Template Website (12:05)$3k-$15k: Custom Bespoke Website (16:50)$15k+: Big Project Website (21:35)

SEO or Paid Ads, which one is right for your small business? We explore the pros and cons of each so that you can make an informed decision.What’s In This Episode?Briefly Defining SEO (1:29)Briefly Defining SEM (2:44)Similarities Between SEO & SEM (4:04)SEO vs. SEM - What Are The Differences? (6:35)Pros & Cons Of SEO & SEM - Summarised (16:55)SEO or SEM? Which Should You Use? (18:50)Our Recommendation (21:00)

Effective marketing MUST be measurable. But what do you measure, and what don't you measure. Let us tell you.What’s In This Episode?Define Your Goal (1:45)Page Views/Traffic (4:05)Overall Bounce Rate (7:55)Impressions (11:05)Clicks (12:38)Post & Video Views (14:15)Likes (15:09)Email Open Rate (18:30)

SEO is one of the most inquired after topics. But can you truly do great organic SEO for free?What’s In This Episode?Neil Patel Lied (2:40)What Is SEO? (3:50)Is SEO Really Free? (6:18)How Much Time Do You Have? (7:05)Is It Worth The Energy To Learn From Scratch? (11:40)Are You Technically Minded? (14:45)Do You REALLY Want To Rank #1 (19:32)Mentioned ResourcesSEO Tool: SEM RushDIY: SEO For Local Business CourseBook A Discovery Session With UsTest Your SEOTest Your Site for free

Stress and overwhelm is rampant at the moment. Is there a way we can work on the business without being overwhelmed by working in it.What’s In This Episode?Stress & Business Owners (2:05)Your Personal Life Drives Your Business (7:05)The Five F’s Principle (9:10)Turn Off Your Phone Notifications (10:50)Intentional Time Blocking (14:10)Let Your Time Be Dictated By Your Vision (16:35)Hustle Culture Doesn’t Work (17:30)Reactionary Thinking Is Ineffective (19:00)Sleep Is Imperative (21:20)Hustle Culture Doesn’t Work (22:30)Have You Lost Sight Of What You’re ACTUALLY Doing? (23:00)Delegate And Give Up Some Control (23:50)Focus On What Your Strengths Are (26:30)The First Place To Start: Your Phone (27:40)

To get market share you need to be aware of, and prepared for, upcoming Google changes so that you can rank higher. Today we talk about some of Google's exciting upcoming changes.What's In This Episode?Google's New Wordpress Plugin! (3:30)'Web Stories' Will Outrank ALL Search Results (6:34)The Google Algorithm Overhaul (13:50)It's Impossible To Get It Perfect (16:08)The Core Web Vital Metrics (20:45)

Do domains and URLs actually matter? Do they help SEO? Should you have multiple? Today we chat about everything domains & URLs.What's In This Episode?Do Keywords In My Domain Help SEO? (1:28)Should I Buy Multiple Domains? (8:15)Domain History (9:39)DO NOT Duplicate Sites On Different URLs! (11:48)Should I Buy Variations Of My Domain? (.net .org etc.) (12:30)Should I Have www. Or Not? (17:20)The Only Time To Use Multiple URLs (19:15)

Analytics is foundational in your audience targeting, website optimisation, and content strategy yet most people don't even know what the metrics mean. Today we talk about the ones you need to know.What's In This Episode?Sources (3:25)Page Views (7:35)Sessions (10:15)Page Views per Session & Sessions per User (11:03)Average Session Duration (12:17)Bounce Rate (14:03)Exit Pages (18:10)Search Terms (19:30)Site Search Tracking (21:10)Goals (22:20)Users & Behaviour Flow (24:15)

On today's episode we talk about the consumer psychology principles that inform the process of building pages that convert.What's In This Episode?Clarity / Simplicity of Design (2:55)Colour Psychology (10:30)Scarcity (15:55)Reciprocity & Creating Indebtedness (19:50)Cognitive Dissonance (25:30)Empathy (27:07)

Today we explore some of the wins and failures of small businesses during the COVID pandemic and how we can learn from those ongoing.What's In This Episode?No One Had Any Idea What They're Doing (2:40)Agility Set Businesses Apart (3:35)Resilience Kept Businesses Afloat (10:20)Telehealth Was Not As Effective As Expected (12:30)EVERYONE Wanted (But Shouldn't Have) An Online Store But Shouldn't Have (15:30)Most Business Owners Don't Understand Or Have Analytics (18:10)Businesses That Over Communicated Got Market Share (21:30)Provide Helpful, Educational Content (24:10)

SEO is confusing and broad so we thought we would share some tips and tricks to help your small business' SEO.What's In This Episode?Define Your Target Market (2:20)Mobile Friendly (4:45)Site Speed (6:40)Security (8:35)New Sites (10:00)Bad Platform (10:50)Site Layout (12:16)Links (15:10)Easy To Share Content (19:40)Google My Business (20:50)Submit a Sitemap to Google (22:40)Contact Info On Site (23:45)Blogging for Business (24:30)Use Relevant Keywords (27:40)Use Great, Optimised Images (29:35)Create Local SEO Content (31:15)GT MetrixTest Your Site for freeGMB AuditGMB MasterclassSearch Console

Is your Google My Business listing working for you or against you. It should be generating leads and making you money!What's In This Episode?What is GMB? (1:13)Highest Search Result Rankings (4:30)In-Built Trust Factors (7:50)Effectively Generates Leads (12:15)https://marketingkit.withgoogle.com/ - Free GMB marketing resources.GMB AuditGMB Masterclass Course

SEO is one of the most convoluted, confusing aspects of the online industry. Today we’re busting some of the biggest SEO myths that you still believe.What's In This Episode?SEO Is Dead (1:30)SEO Fixes Everything Quickly (4:45)Content & Keywords Are All You Need (8:00)SEO Is Just About Publishing New Content (9:34)Long Form Content = Top Rankings (12:40)SEO Is Just Getting The 'Green Light' In Yoast (14:30)SEO Is A One-Time Project (19:05)

Today we are predicting the future. We’re talking about what Web Design trends will dominate 2020. Get some ideas, implement them, & launch your site into the future.What's In This Episode?Brutalism (1:40)White Space & Minimalism (6:05)Grids & Cards (7:35)Death of Flat Design (9:40)Microinteractions / UI Animation (11:30)AI & Contextual Technology (14:00)Voice Optimised Content (17:04)User Focus (19:50)

One of the most important changes a business should make during this time is their copywriting approach. But how do you write great content during this time?What's In This Episode?How To 'Be Sensitive' (1:30)How To 'Be Accurate' (8:45)How To 'Be Relevant' (11:20)How To 'Be Consistent' (14:40)

Content is king but the question is; what content do I create during this pandemic? Today we chat about content strategy.What's In This Episode?What's Happening? (2:15)Provide Industry-Specific Value (4:05)Listen Listen Listen (6:55)FAQs (8:30)Double Down On What's Working (10:24)Look For Popular Trends (13:10)Coco The Frenchie's Podcast Debut (17:43)

Now is not the time to be opportunistic but that doesn't mean there are no opportunities to be leveraged. Today we talk about some of the opportunities you can leverage to grow your business.What's In This Episode?Invest In What's Working (2:50)Get Government Assistance (5:20)Paid Ads Are SUPER Cheap (8:10)Conversions Are Down, So Adapt (11:05)Geographical Shifts (14:32)Helpful Content & Educational Based Training (17:10)Connect With Clients (22:15)

With most brick & mortar businesses closed a lot of business owners are looking to online. But is an online store the right choice?What's In This Episode?Can You Handle It? (1:40)Don't Rush The Math (2:45)Do Competitor Research (6:00)What Platform? (8:14)Don't Spread Yourself Too Thin (12:45)Technical Set-Up (13:51)Content Plan (15:30)Don't Fall For Sweet Talking PPC Companies  (18:45)

Most people are working from home during this crazy time #WFH. Today we're talking about how to work on your business from home.What's In This Episode?Spring Clean - work on overlooked projects (2:40)Assess Your Online Platforms (8:50)Optimise Your Marketing Budget (13:05)Stay Relevant To Your Audience (15:40)Look For Ways To Help (16:45)Think Long-Term (17:35)

Telehealth is the new normal for the health industry. Today we talk about how to create a landing page for online consulting that is built to convert.What's In This Episode?Structure Of A Landing Page (2:50)Don't Use Jargon (3:40)Dissecting A Landing Page (4:40)Don't Set & Forget (16:48)

COVID-19 has changed the world and without adaptation business will struggle to survive. Today we talk about how you can respond to, and thrive through, the current crisis.What's In This Episode?How Business Owners Are Responding (2:00)Move Your Business Online (5:30)Over-Utilise Your Website (11:35)The More Content, The Better (14:25)Craft A Great Brand Image (20:40)

Stop trying to be unique! I know, you want to be an individual, but your website doesn’t need to be. Today we’re talking about why your website doesn’t need to be unique.What's In This Episode?Main Duties Of A Website (1:55) Job #1 – Make A Good First Impression (4:05) Job #2 – Provide Helpful Information & Next Steps (11:05) Job #3 – Rank As High AS Possible In Search Engines (14:00) Everything Is A Copy (19:20)

Today we’re talking about the most common mistakes people make when designing & building websites.What's In This Episode?Saving $ On Hosting (1:55)Wrong CMS & Theme (4:12)Too Much/Little Going On (8:12)Missing Your Target (11:08)No Clear CTA (13:20)No Analytics (14:50)Confusing Navigation (17:02)Design > Function (20:40)Weak SEO (25:01)

Today we are talking about an aspect of your plugin that can skyrocket your conversion rate and how to implement it straight away.What's In This Episode?Live Chat Statistics (1:00)What To Look For In A Live Chat (6:20)Site Speed (6:40)Simplified Communication (8:24)Chatbot Integration - FREE $ (11:23)The Best Live Chat - Tidio Chat (14:25)

Today we are talking about the greatest marketing tool you have in your arsenal, your website. Why is it your greatest tool? That's what we're talking about today!What's In This Episode?Discovery Happens Online (1:50)100% Controlled By You (3:00)First Impressions Only Happen Once (4:10)Cost-Effective (5:30)Quick & Easy To Change (6:45)Always Accessible (8:16)It's Just Easier This Way (9:38)

Today we are going to be talking about an aspect of your website that needs to change but most people don’t, because they think it’s too hard. Your USP.What's In This Episode?What Problem Does Your Business Solve? (4:40)What Sets You Apart? (7:45)The USP Formula (10:05)Our Own USP (13:12)USP Examples (15:35)

Your Google reviews are the first thing customers look at when searching on Google. They have the ability to make or break your online presence so today we are going to teach you how to get more 5* reviews.What's In This Episode?3 Metrics That Matter (2:25)Leverage Your Website (5:40)Set Reminders (7:05)Email Follow-Ups (7:37)Be CLEAR (9:00)JUST ASK (10:05)Deal With Negative Reviews (11:35)Actionable Tips (14:53)

The world of SEO is confusing. Today we just straight out give you 5 SEO hacks that are guaranteed to help you rank higher, faster.What's In This Episode?Long Tail Keywords (2:15)Longer Content (5:28)Voice Search (7:53)Page Speed (10:42)Local SEO (13:40)

If your site doesn’t load in 2-3 seconds Google will replace you with faster sites. Today we touch on some of the commons aspects of a website that kills your load times.What's In This Episode?Server (2:05)CMS (3:50)Images (4:55)Plugins (6:33)Content (8:35)CDN (9:45)Themes (10:45)Caching (13:10)Live Feeds (15:39)Adsense (17:40)Actionable Tips (19:30)

You need to take organic SEO seriously this year. Here’s some tips you can implement in 2020.What's In This Episode?Less-Saturated Social Platforms (1:20)Start A Blog (4:25)Appeal To A Niche Market (6:00)Long Tail Keywords (7:25)Join Online Communities (9:58)Collaborations (13:07)Action Invoking Headlines (16:07)Email! (17:30)Actionable Tips (18:25)

Your website looks great but Google just isn’t ranking it! Here’s why your website isn’t ranking in Google and what you can to do to get back on the radar.What's In This Episode?Too New or Too Old (2:05)User Experience & Quality Content (6:08)Technical SEO (17:05)Local SEO (20:59)Actionable Tips (25:30)

We teach you how to care for your site to avoid malicious attacks, drops in speed, and drops in Search Engine visibility… all of which will lose you money.What's In This Episode?Horror Stories (1:45)Increase Your Site’s Security (6:10)Boosting Your Site’s Traffic (10:21)Optimising User Experience (14:10)Actionable Tips (15:48)

If you’re paying for a website and it’s not making you money, it’s working against you. Today we chat about optimizing your site to convert users & make you money!What's In This Episode?Traffic Doesn’t Matter (0:40)Bad Practices (2:38)Your Primary Call To Action (8:27)Your CTA Format (12:05)Where Is Your Traffic Landing? (13:40)Lead Magnets (15:50)Clear Language (19:20)Actionable Tips (19:56)

On this episode we talk through how to create a great user experience that help users stay on your site and return to your site over and over.What's In This Episode?What is UX? (0:40)Design & Branding (4:14)Friendly Navigation (7:20)Relevant Copy & Imagery (14:25)Search & 404 Page (16:15)Live Chat (18:40)Actionable Tips (21:09)

97% of all consumers search for local organizations online and you should be the first result! We share some SEO practices to help you rank locally.What's In This Episode?What is SEO? (0:40)What is local SEO? (2:55)Google My Business (3:50)Add Local Schema (7:55)Create Valuable Local Content (10:00)Backlink to other Local Businesses (12:27)Separate Local Pages (14:12)Actionable Tips (15:45)

Without a strategy for your online presence, you will be left in the dark. We give you our four pillars of effective online strategies; UX, Conversion Optimization, Online Visibility, and Performance & Security.What's In This Episode?The problem with online strategy (1:07)#1: Performance & Security (2:30)#2: User Experience (8:12)#3: Conversion Optimisation (16:56)#4: Online Visibility (26:13)Some Actionable Tips (37:02) 

Welcome to the very first Creative Juices Podcast! Meet the Creative Juices team & hear about how their journey has informed their approach to the online space & how that can help you. What's In This Episode?Introduction (0:15)The purpose of Creative Juices (2:13)Julian’s story (3:45)Emily’s story (5:45)The business behind Creative Juices (6:53)Josh’s story (8:02)The 4 Pillars of Online Strategy (10:05)