Podcasts about your usp

Jump into the high-energy world of fitness franchising with REVL Training's founders, Ben Woolford and Josh Mildren! They've grown the footprint in Australia, and taken the brand overseas. Gear up for an electrifying exploration of how they built and scaled a thriving fitness empire—hit play now! 00:00:00 - Introduction 00:00:42 - Ben Woolford and Josh Mildren 00:00:58 - Origin Story: How Ben & Josh Met 00:01:46 - The Birth of REVL Training 00:04:39 - Mastering the Franchise Model 00:05:39 - What's Your USP? 00:10:21 - Fitness Evolution: Post-COVID Changes 00:12:46 - Scaling REVL Training 00:19:47 - The Key to Franchising 00:22:34 - Financial Modeling 00:28:38 - Location, Location, Location 00:34:22 - Creating a Vibrant Community 00:38:00 - The Fusion of Tech and Fitness 00:43:00 - Empowering Our Franchisees 00:48:11 - The Future of REVL Training 00:55:00 - Marketing 101 00:58:14 - Closing Thoughts 01:03:13 - Outro Follow the Podcast: https://linktr.ee/littlefishpod Brought to You By: Little Fish Network - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Townhouse Masterclass™ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

Discover the secret sauce that makes your business irresistible by uncovering your USP - Unique Selling Point.Your USP is the special thing that sets you and your business apart from everyone else. In this episode, we are deep-diving how to craft your USP and then incorporate it into your brand and messaging.TRY FLODESKSave 50% OFF you first year when you sign up using this link ⬇️https://flodesk.com/c/5WCB4U_______________________________________Ask Me Anything: https://girlmeansbusiness.com/ask-me-anything_______________________________________Let's Work Together:The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab1:1 Coaching Sessions: www.girlmeansbusiness.com/contact_______________________________________Free Resources:Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook- https://spring-feather-348.myflodesk.com/_______________________________________Let's Be Friends:Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness

THE USP EQUATIONSpecific targeting of your podcast + The weekly output of your show x The unique concept of your podcast = Your USP (unique selling point)Are you struggling to make your podcast stand out in the sea of millions? Discover the key to permanently ingraining your podcast in the minds of your listeners!Standing out is essential for growth in a world with over 87 million podcast episodes and counting. Whether targeting business, mindset, fitness, or personal development, having a Unique Selling Point (USP) can make or break your podcast's success. Without it, you risk getting lost in the noise. But fear not! In this episode, we delve into why having a USP is crucial and how it attracts sponsors, fosters listener pride, and communicates value to new audiences. We'll even share a proven three-part framework to help you quickly discover your niche and gain traction.In this episode, you will:Gain insights into why having a USP is crucial for attracting sponsors and building a proud listener base.Learn how to implement a three-part framework to define and amplify your podcast's uniqueness.Understand practical ways to generate unique ideas and engage your audience, regardless of your show's size or niche.Download this PDF below to uncover the secrets of crafting a killer USP and take your podcast to the next level!https://docs.google.com/document/d/1dbGzMoTr9k7XymoBsY8Vl0nRZCgj6PHbJWHh_OqlqVY/editTo listen now, scroll up and press play.More From Get More Listeners:https://getmorelisteners.com/podcastauditOr Visit https://getmorelisteners.com/bookView Client Results & Case Studies Herehttps://getmorelisteners.com/studentsuccessOr Visit getmorelisteners.com/studentsuccessGet More Listeners Recommendations:Are you looking for a new hosting platform with amazing analytics?Try Captivate: Get a FREE 7-day Trial Here

Darren kicks things off by emphasizing the critical importance of having a Unique Selling Proposition (USP) in the MSP sector. In a market saturated with providers, standing out is a challenge, and your USP is your secret weapon. Often, MSPs fall into the trap of offering generic USPs like quick response times or dedicated account managers. Darren advises us to dig deeper. He suggests that we ask our existing clients what made them choose our services and what they value most. This feedback can uncover the unique strengths that can set your business apart.    But having a USP is just the beginning; it must be embedded within the very culture and operations of your company. Darren suggests creating a service catalogue that outlines precisely how your USP is consistently delivered across all aspects of your business. This not only ensures clarity but also helps build trust with your team and clients alike.    Then we tackle a challenge many of us are facing in the post-pandemic world: managing a hybrid workforce, where some employees are remote, and others are in the office. Darren offers some valuable insights into how to maintain an engaged and connected workforce in this scenario. One tip for getting everyone involved, whether in the office or remote, is to act as if they are all remote. In meetings for example, it's crucial to ensure that everyone has the same experience. By having everyone join the meeting remotely, you create an equal footing, fostering better engagement among team members.    Throughout our conversation with Darren, the recurring theme is the need for consistency and execution. He stresses that building a scalable and profitable MSP is a journey that requires a long-term commitment. Quick wins and shiny new toys might be tempting, but the real key is maintaining consistent messaging and execution. Darren's advice is to plan your value creation over a minimum of five years, ensuring that your entire team is aligned with your mission.    We then circle back to the heart of service delivery and the MSP industry. Darren reminds us that an MSP needs to be a sales and marketing-focused business, not just a technical one. The success of your business is intricately linked to your USP. It's not enough to claim that you're different; you need to prove it through your actions. Trust and belief in your operations are essential for your sales team to effectively communicate your USP to potential clients.    Darren highlights the common mistake of offering generic USPs, such as speedy response times or long-term partnerships. These clichéd claims won't set you apart from your competitors. Instead, he advises us to delve deeper into what makes us unique. This is where your existing clients can be invaluable. Ask them why they chose your services, and let their feedback guide the development of your USP.    Darren encourages MSPs to think long-term. Building a scalable and profitable MSP is a journey that requires planning, consistency, and execution. Don't be swayed by quick wins; stay true to your mission and ensure that every aspect of your business, from culture to operations, reflects your unique selling proposition. Your USP is your beacon in the crowded MSP industry, and by aligning your entire team with it, you'll be well on your way to success.    Connect with Darren Strong on his LinkedIn by clicking HERE  Or you can also check out Scalable MSP through their website by clicking HERE    Connect with me on LinkedIn and see what I'm up to by clicking HERE  To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE    Until next time, look after yourself and I'll catch up with you soon! 

In today's FittBite, we explore the world of sportswear branding. To stand out in this competitive space, focus on your Unique Selling Point (USP).Your USP is the secret sauce that sets your brand apart. Learn how to understand your target audience, analyze competitors, and leverage your strengths. Explore the innovative strategies used by top brands like Gymshark.Craft a crisp and compelling USP statement. For example, Spektar, a male-focused urban sportswear brand, empowers individuals to excel in all aspects of life through high-quality, versatile sportswear.Tune in for actionable insights on creating a standout brand in the sportswear industry.Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collection with our instantly downloadable factory ready tech pack templates: FittDesign Tech Pack Templates Follow our host on instagram: https://www.instagram.com/shadiadada/ https://www.instagram.com/fittdesign/ Got any other questions, email us for an instant response at: studio@fittdesign.com Subscribe to our weekly fashion design podcast (New episodes every Thursday at 4pm CST): https://podcasts.apple.com/gb/podcast/the-fittdesign-podcast/id1454410683 Visit our website:https://www.fittdesign.com/ Follow us on:https://www.linkedin.com/company/fittdesign/ https://www.facebook.com/fittdesign https://www.pinterest.com/fittdesign/ https://www.behance....

Got your unique offering nailed? How important is it for businesses to have a unique selling proposition (USP)? In the world of business, standing out from the competition is crucial. But what truly sets you apart? In the latest episode of the Making Conversations Count podcast, business communication coach and sales trainer Wendy Harris delves into the concept of unique offerings and how they can make all the difference. She's joined by guest David Christian from Clearsight Strategies, and they explore the intricacies of identifying and leveraging your unique selling proposition (USP) to create meaningful conversations. Understanding Your USP (features and benefits) Your USP is not just about being different from competitors; it's about finding your unique perceived benefit. It's critical to understand what your customers truly care about and how they see your business. In this episode we're discussing the importance of analysing features and benefits, as well as understanding how to align them with your customers' needs. Discover how honing in on your USP can help you connect with your audience on a deeper level! Putting the Customer First Customers should be at the heart of your USP. By shifting your mindset from merely selling a product or service to actively listening to your customers, you can discover what they truly need. This section emphasizes the importance of prioritising the customer experience and continuously striving to make a positive difference in their lives. Understand how a customer-centric approach can help you create a stronger, more authentic USP. "And it may be the perceived benefit that your product or service brings. It may be the attitude of you and your staff. . ..." David Christian, Making Conversations Count - October 2023  Timestamped summary of topics 00:00:27 Wendy and David explore discovering your USP. 00:04:06 Connecting people for peer learning, sharing experiences. 00:07:51 Better product perception through environmental consciousness. 00:11:51 Business owners doubt themselves compared to others. 00:13:41 Clarity is key in helping small businesses. 00:17:04 Busy life. Reflect. Work on happiness. 00:20:03 A listener email from Vanessa!

Join the mastermind: https://www.apparelsuccessmastermind.com/sign-upIn this episode of Apparel Success, Rob talks about figuring out the unique selling proposition (USP) for clothing brand startups. Discovering the unique selling proposition (USP) for your clothing brand is a game-changer. It's like uncovering the special ingredient that sets your clothing brand apart from the rest. Your USP is what makes people say, "I want that from this brand!" In a highly competitive market, it helps your clothing brand stand out and build a loyal customer base. Whether it's your top-notch quality, eco-friendly materials, cool designs, or a commitment to diversity, your USP is what gives your clothing brand its personality. Without a clear and catchy USP, your clothing brand might get lost in the crowd, making it tough to attract and keep customers. So, finding and flaunting your unique selling point is a must for making it big in the clothing industry. This video is for anyone starting a clothing brand, clothing line, fashion brand, fashion line, streetwear brand, streetwear line, tshirt business, print on demand (POD), dropshipping and beyond!

Jen Blandos sits down with member Priyaa Telavvane, the founder of 361 Degrees Design, to delve into her fascinating journey as an entrepreneur. Priyaa shares her insights on building a successful design business and how she juggles multiple roles, including being an actress and dancer. Episode Takeaways:Find Your Unique Selling Proposition (USP): Identify what sets your business apart from the competition and confidently communicate it. Your USP can be a powerful tool in building trust with potential clients.Never Stop Learning: Continuous learning and self-improvement are essential for business growth. Attend workshops, courses, and seek mentorship to stay updated and broaden your knowledge base.Network, Build Relationships, and Show Up: Networking is the key to business success. Building genuine relationships within your industry can open doors to opportunities you might not have imagined. Consistently show up, share, and support others in your network for long-term success. ⭐ Join the Female Fusion Membership Waitlist at femalefusionnetwork.com/join

Steal My USP (Unique Selling Proposition) GeneratorLean into the LACK to find YOUR Unique Selling Proposition: Here's HOW. . .Let me tell you a little story:When I first came into the online space I saw ALL of the things I DIDN'T have BUT instead of letting that stop meI turned what I was lacking and made it my USP: No list, No Website, No Problem!!Here's How:On one sheet of paper on the left-hand side write all the things you DON'T have (should be easy because our newsfeed gets in our HEAD).FLIP THE SCRIPT on the LACK.On the RIGHT-hand side write down what you DO have.On the bottom of the page write down what you are passionate about.Allow your passion to meet your profession. Step forward with your FULL TRUTH!!NOT SURE HOW TO APPLY IT?Listen in for my specific examples!!!Here is your permission slip!Your USP can connect PASSION + PROFESSION!Start talking about it regularly. My Sell Like a Mutha' students know that I call this Anchor Content ... come forth with your FULL TRUTH...Whether it's a regular blog post, live stream, or podcast ... share what you stand for and believe in AS WELL AS what you do for a living.Believe it or not, this is important in why people buy.Grab my Free Sales Training while it's still free: https://www.reneehribar.co/training*********************************************Renee Hribar has been a sales professional since 1994 in New York. She has sold millions of dollars in products and services and trained thousands to sell for the first time. She is known in her industry as a fun, energetic executive sales coach who leads with heart. A TEDx speaker who offers training sessions at global conferences, boardrooms and most recently through virtual programs, she skillfully breaks down her decades of sales expertise with a flair that makes listening to her joy and if you take action, extremely profitable. With her one-of-a-kind "laugh & learn" teaching style, you will certainly walk away with a new view on the "softer side of sales". Hosted on Acast. See acast.com/privacy for more information.

So, you want to leave corporate to start your own business but how do you do it?Listen as Lisa gives you her guide to escaping corporate to start the business you'vealways dreamed of.From the initial business idea through to your business plan, there are lots of tipsto get you started.Highlights:(02:37) What is your business?(04:53) Your USP(06:00) Research(07:49) Business Plan(11:00) Get your Guide to Planning Your Escape from CorporateTo contact Lisa:LinkedIn Lisa Staker | LinkedInEmail lisa@therebelliouscoach.co.ukBook a free Reignite strategy call HERE

In today's crowded coaching market, standing out from the competition is more important than ever. You need to articulate what makes you unique to attract more clients and grow your business. Your experience, expertise, personality, or approach to coaching can make you memorable as a coach.   In this podcast, we will discuss identifying what makes you unique and why you need to create a unique selling proposition (USP). An USP statement clearly articulates what you offer and how you differ from other coaches. Your USP should be clear, concise, and persuasive.   Topics covered in this episode include: Why is it important to identify what makes you stand out? Why is building a coaching business based on your experience and expertise essential? How can you create a blueprint for others from what you have learned and achieved to help your future clients overcome their challenges and reach their goals? Enjoyed the podcast? Show the love by leaving a review.  Let's Connect   Start Coaching | Resources  | Instagram | LinkedIn   

Guest post by Carmel McConnell MBE is a change maker and author of Change Activist: Make Big Things Happen Fast You're an entrepreneur. You're in tech. So far so good. You want to succeed, make everyone proud, perhaps create the neatest tech solution ever. Make a ton of profit and start living the life. And you also want to feel like you're giving something back, making a difference. If any of that sounds true, I have a strategy for you. It's really simple, a bit like walking. One foot on the ground, after profit, one foot, putting principles into action. Put your weight on one, then another and keep going in every pitch, every product, every meeting. Grow your business with “profits & principles” Carmel McConnell Have we got weight on profit as well as demonstrating our principles? Are we pushing hard for growth and offering our most profitable products to the hungriest parts of the market? Are we going for justice, for climate change, for feeding children in the hungriest parts of the country around us? Yes, I hear you say, we already do all that. We work hard, give as much as we can away. Great – but is it articulated in a strategy to build more trust than the competition? Your USP in a fast, transparent global marketplace directly correlates with trust. Do you build trust or destroy it? Can your customers rely on you when it comes to timescales, service, care? Do your team believe that when you say you'll do something, you actually will? I believe that trust is really the only USP with currency today. Someone else, somewhere else is going to be all over your IP at some point, all over your functionality, your app genius. But no one can take away the relationships you build and sustain through trust. Profit and principle as a mindset will define your USP. Social activists are great role models for making change happen. In my view, the bringers of social change, the activists, have always been smarter and faster than suits, haven't they? Think about what Nelson Mandela was able to do and the poor guy didn't even have TikTok. The person who can negotiate a national living wage with a government wanting to know how to tax avoiders is going to be one hell of a girl – same in the marketplace. Prove you can deliver the system to solve our logistics problems and also give us a carbon reduction advisory – great. You're in. Deliver a fast SD-Wan and guess what – for every single one installed in your office, we'll put one into the nursery down the road and the charity up the street at 50% off. Actually, this strategy is paying dividends already for a one young tech firm that I am having big fun working with. Their MD, Alex Halsall is seeing his business grow as clients welcome his more compassionate pitch, saying “we offer a readymade charity strategy, recognising that many of our customers are small businesses, and don't have much capacity. People trust us more knowing we actively help others on lower budgets access the same IT products” My own random career might help shed some light on what it is and why it works! My background is in tech, broadband specifically, and I ran a consultancy helping firms deliver tech value, with values. While out doing some research, I found out about children going to school too hungry to learn & I set up Magic Breakfast in the UK (www.magicbreakfast.com) which now feeds over 200,000 vulnerable children every day in 1,000 schools. Right now, apart from mentoring charity leaders scale up, avoid my (many) mistakes, I work with tech leaders, increasing revenue by finding the sweet spot – customer centric growth that allows for a rich outpouring of social value along the way. It's a workout for the soul of the business, to focus on the best market opportunities, while tackling our most urgent social / racial /climate-based problems. As a proud Irishwoman, my hope is that the Irish tech sector will not only grow intellectual might on the global stage, but also lead from the heart, be role models for t...

What is Missing from Your USP? Hosted by: James Patrick   Earlier today, I was having a conversation with one of my clients about Unique Selling Positions, or USPs. Maybe you've heard about USP, that you should have one, and have even tried to do some work to establish a USP. Maybe you've had success, or like many, have struggled to peel back enough layers and truly hone in on what about you, your brand, your services, your offering, your solution is unique and different in the marketplace.    During this conversation, I realized there is a second facet of USPs and we are diving into that today. “The more that you can start to identify these elements, the easier it will be for your target audience to realize ‘you're the person for me.' ” IN THIS EPISODE A USP and what the other facet of USP is. What your USP could be in regards to your target audience. Uniquely selling to a specific audience. How to make real connections with your customers. What questions to ask yourself to get the right USP. Lock in your pass now and get early bird pricing at www.fitposium.com. See past features @fitposium Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

How do you grow a beauty brand?  In today's podcast I am chatting with beauty expert Faye Speedie, founder of new platform The Brand Book and founder of  Beauty Bulb. The Brand Book is a trade show - without the show, where beauty brands can link with retailers and buyers and showcase their products digitally and make amazing connections. With several years in the industry Faye and I chat about: the issues both brands and beauty buyers are having right now. What brands can do to help them grow their business . What trends to focus on. And how to build relationships with buyers and much more. KEY TAKEAWAYS Beauty Bulb is a dynamic concept that was launched by Faye Speedie in 2017 to support beauty, personal care and wellness brands with their sales and business growth in a flexible way. Beauty Bulb has delivered substantial sales growth across numerous sales channels. They've opened dozens of new markets and made hundreds of beauty business introductions for over 40 brands since launch. They are experts driving sales growth through retail, online retail, international distributors, home shopping, The USA and China. Faye is passionate about working with founders, owners and their teams at all business levels. Faye's team grew quickly and after just six months she had a team of herself and two others. The brand is now split in half between the Beauty Bulb and The Brand Book. If you're a start up your brand, it's about knowing where to invest your money. Is it going to stock, or product development, or marketing, or is it social media? Nail your USP. Don't worry about what anyone else is doing, stay focused and know who you are. Your USP is what will get attention from your target market. Buddy up with partners who don't work in your space, you'll find you can learn from other business people who've been there and learned from their mistakes.   BEST MOMENTS   ‘It was the biggest success story the Dragons didn't invest in' ‘When the logistics guy was on holiday, we'd be there packing boxes' ‘There was no one size fits all' ‘The trade shows are amazing but so hard. Buyers often find it hard to choose' ‘Supercharging their sales is what we set out to do for them'   EPISODE RESOURCES   www.thebrandbook.co.uk www.instagram.com/beautybulb   VALUABLE RESOURCES   www.thebuyerandretailcoach.com www.instagram.com/thebuyerandretailcoach www.tiktok.com/@thebuyerandretailcoach https://thebuyerandretailcoach.com/newsletter-sign-up/ ABOUT THE HOST Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist CONTACT METHOD Website http://www.thebuyerandretailcoach.com IG https://www.instagram.com/thebuyerandretailcoach/ TikTok www.tiktok.com/@thebuyerandretailcoach LinkedIn linkedin.com/in/nicolehigginsuk Email nicole@thebuyerandretailcoach.com Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/ Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycallSee omnystudio.com/listener for privacy information.

Welcome to Boostly Podcast Episode 449. We talk to Paul Anderson from Sandfield Guesthouse. Everything from using Instagram for your business to his morning routine.   Check out Hospitable Hosts on https://hospitablehosts.com/   00:00 - Meet Liam from Team Boostly 04:50 - Who is Paul 08:18 - Standing out 11:48 - Your USP 15:13 - Define your avatar 20:39 - Your content pillars 26:00 - Make a schedule that fits you 30:09 - The Hospitable Host Book 32:12 - Building a Story Brand 35:11 - A morning routine 37:05 - Book recommendations 39:25 - Paul's inspirations 40:14 - How Boostly Academy has changed my life   • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

This week, we're back with another live coaching episode!   I'll be chatting with brand and storytelling strategist Rebecca Mackay Miller. Rebecca founded her company Bloc + Rose to help business owners create fulfilling brands that feel right and do good through feminist strategies and the power of story.   We talk about that very sneaky imposter syndrome, the shift that happens when you go from the corporate world to running your own business, and the vulnerability of not being able to hide behind a bigger organisation.   As we work through the patterns we fall into when we try to hold power, Rebecca also drops some amazing insights on why storytelling is essential within small businesses, especially in the frame of greater cultural understanding and evolution.   A big thanks to Rebecca for coming on and sharing her journey! You can find Rebecca at: https://www.blocandrose.com/ or on IG @blocandrose   QUOTES   REBECCA “I used to write thought leadership pieces. I used to do talks that marketing week. I loved it, but it was almost like it wasn't my [opinion]. It was my opinion, but it was protected by the shroud of this company name.”   “You own YOU. Your USP is you. What you have to bring is unique and that's what we dial up. That's what you step into”   “How can we evolve as individuals and people in a species if we're like: well, this is the way it's done. Because that actually goes against everything that it even is to be human.”   “Storytelling is so much more than a business tool. It's a responsibility because cultural narratives that have governed how we exist for however many years are rightly being dismantled…and people look everywhere for meaning, including small businesses and brands and people. So everything that we put out from a story point of view contributes to the making of the next cultural narrative.”   “Contributing and actually sharing what you think achieves the same thing, technically, because you are visible and showing up, but in a way that is far less connected to success.“   RAY “What is it that you think is holding you back from either starting this story or continuing writing the sequel, making it a trilogy?   “There's this feeling of like: if I'm in a powerful position, I have to know it all. And actually, when we do that we are holding onto power that's not ours.”   “The power you feel like you need to have doesn't exist. So you don't need to have it.”

Amazon expert and Bring Your Ideas To Life Podcast host Vicki Weinberg shares the step by step process for creating your first product. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** In many of my podcast episodes I talk with guest experts and product creators about different aspects of the product creation journey. For this episode I thought it would be helpful to put all these pieces together, and give you an overview of the entire process. I share the steps to take, and point you to lots of resources that you can use along the way from other podcast episodes to free checklists that I provide. Everyone's product creation journey will be a bit different, but I really think there is something in here for everybody. Listen in to hear me share: Why I wanted to record this episode (00:38) Define what your product is and who it is for (02:25) Validate your product idea (04:15) Carry out some market research i.e. look at other products (08:58) Finalise your product specification (12:11) Do you need a patent or any other protection? (14:43) Work out your pricing (15:14) Think about branding and logos (20:01) Decide where you'd like to source your product (22:13) Research credible suppliers (22:58) Prepare your supplier communication (26:26) Contact suppliers (28:28) Order product samples and review them (31:13) Get shipping quotes if applicable (35:28) Order your product (36:01) Work out how and where you'll ship and store your product (38:09) Decide where you are going to sell your product (40:45) Open accounts with online marketplaces (42:15) Write your product description (44:03) Arrange product photography (45:00) Ways you can work with me and how I can help you (45:45) USEFUL RESOURCES Podcast episodes: https://vickiweinberg.com/captivate-podcast/how-to-carry-out-your-own-customer-and-market-research-with-abbey-teunis-3/ (Episode 9 How to carry out your own customer and market research - with Abbey Teunis) https://vickiweinberg.com/captivate-podcast/wheres-the-best-place-to-sell-physical-products-online/ (Episode 12 How to write a product specification for a physical product - with Vicki Weinberg) https://vickiweinberg.com/captivate-podcast/how-to-carry-out-your-own-customer-and-market-research-with-abbey-teunis-3/ (https://vickiweinberg.com/captivate-podcast/finding-a-great-supplier-to-create-your-product/) https://vickiweinberg.com/captivate-podcast/wheres-the-best-place-to-sell-physical-products-online/ (Episode 30 Where's the best place to sell products online? - with Vicki Weinberg ) https://vickiweinberg.com/captivate-podcast/how-to-write-a-product-description-that-sells/ (Episode 32 How to write a product description that sells - with Vicki Weinberg) https://vickiweinberg.com/captivate-podcast/how-to-take-your-own-professional-product-photos-with-georgina-little/ (Episode 34 How to take your own professional product photos - with Georgina Little) https://vickiweinberg.com/captivate-podcast/shipping-and-importing-your-products-with-simon-arnold-unity-logistics/ (Episode 36 Shipping and importing your products - with Simon Arnold, Unity Logistics) https://vickiweinberg.com/captivate-podcast/wholesale-for-small-businesses-with-therese-rtenblad/ (Episode 54 Wholesale for small businesses - with Therese Ortenblad) https://vickiweinberg.com/captivate-podcast/building-a-website-for-your-products-business-with-marie-brown-beyond-the-kitchen-table/ (Episode 58 Building a website for your products business - with Marie Brown, Beyond The Kitchen Table) https://vickiweinberg.com/captivate-podcast/how-to-sell-on-etsy-with-anna-panteli-annas-planners/ (Episode 64 How to sell on Etsy - with Anna Panteli, Anna's Planners) https://vickiweinberg.com/captivate-podcast/whats-your-usp/ (Episode 72 What's Your USP? - with Vicki Weinberg )  ...

There's no shortage of things to focus on when it comes to planning, launching, and running your own podcast. From buying the right mic and choosing a hosting platform, to coming up with a show name and sorting out your cover art, these all fall under the umbrella of "podcasting". But all podcasting tasks aren't created equally. Some of the things you do can have a huge impact on your show's success, whilst others can be little more than a distraction. On this episode of Podcraft, we decided to reflect on a combined 20+ years of podcasting. Of all the podcasts we've launched and ran between us in that time, which factors do we feel helped move the needle? Also mentioned on this episode were our Podcraft community and the Portuguese translations of some of our top articles. Podcasting Factors That Move the Needle (Or Don't)We both scored each of the following out of 10 (10 for very important, 0 for not important at all), added up the scores, and ranked them into an overall list. The aim was for new and aspiring podcasters to help decide whether they were spending too much time on one thing, or not enough time on something else. 1. Defining Your Target AudienceThe most important factor was identifying who you want to reach, and why. Not spending some time nailing this down in the planning stages can lead to your content being directionless and vague. You want new listeners to hear your podcast and think "this is exactly what I've been looking for." For more help with this, check out the following articles:What's Your USP?Demographics Vs PsychographicsHow to Create a Value PropositionHow to Create Your AvatarHow to Come up With a Unique Topic2. Deciding on Your Podcast's NameNaming your podcast can feel like a tricky barrier to overcome. It's also a very important one. If potential listeners don't immediately know what your show's about when they see it, then many of them will skip past it without even reading the description. With podcast names, there's no such thing as "boring". If you come up with an ultra-descriptive "as it says on the tin" name and it isn't already taken - grab it. For more on this, check out How to Name Your Podcast. 3. Your Episode TitlesThis is another huge factor in turning traffic (your target audience, searching for your topic) into listeners. Descriptive and compelling episode titles will help your show be found, and they'll also encourage those searching to hit play. Don't waste this important space by putting the word "episode" in there. You don't need to write your podcast name beside every episode title either. For more on this, check out How to Title Your Episodes. Want to See the Full List?Head on over to the shownotes at ThePodcastHost.comSupport the show

There's no shortage of things to focus on when it comes to planning, launching, and running your own podcast. From buying the right mic and choosing a hosting platform, to coming up with a show name and sorting out your cover art, these all fall under the umbrella of "podcasting". But all podcasting tasks aren't created equally. Some of the things you do can have a huge impact on your show's success, whilst others can be little more than a distraction. On this episode of Podcraft, we decided to reflect on a combined 20+ years of podcasting. Of all the podcasts we've launched and ran between us in that time, which factors do we feel helped move the needle? Also mentioned on this episode were our Podcraft community and the Portuguese translations of some of our top articles. Podcasting Factors That Move the Needle (Or Don't)We both scored each of the following out of 10 (10 for very important, 0 for not important at all), added up the scores, and ranked them into an overall list. The aim was for new and aspiring podcasters to help decide whether they were spending too much time on one thing, or not enough time on something else. 1. Defining Your Target AudienceThe most important factor was identifying who you want to reach, and why. Not spending some time nailing this down in the planning stages can lead to your content being directionless and vague. You want new listeners to hear your podcast and think "this is exactly what I've been looking for." For more help with this, check out the following articles:What's Your USP?Demographics Vs PsychographicsHow to Create a Value PropositionHow to Create Your AvatarHow to Come up With a Unique Topic2. Deciding on Your Podcast's NameNaming your podcast can feel like a tricky barrier to overcome. It's also a very important one. If potential listeners don't immediately know what your show's about when they see it, then many of them will skip past it without even reading the description. With podcast names, there's no such thing as "boring". If you come up with an ultra-descriptive "as it says on the tin" name and it isn't already taken - grab it. For more on this, check out How to Name Your Podcast. 3. Your Episode TitlesThis is another huge factor in turning traffic (your target audience, searching for your topic) into listeners. Descriptive and compelling episode titles will help your show be found, and they'll also encourage those searching to hit play. Don't waste this important space by putting the word "episode" in there. You don't need to write your podcast name beside every episode title either. For more on this, check out How to Title Your Episodes. Want to See the Full List?Head on over to the shownotes at ThePodcastHost.comSupport the show (https://pod.academy)

Steal My USP (Unique Selling Proposition) Generator

You're listening to the Craig Proctor Real Estate Show. Each week we'll interview the very top Realtors from coast to coast to give you a backstage pass to how they created their real estate empires … and how you can copy them. This is episode #1 with our very special guest, Rudy Lira Kusuma of Rosemead, California. Our topic: Your Brand is Your USP, Your USP is Your Brand – How to Create Your Unique Selling Proposition so you can truly be One-of-a-Kind in Your Prospect's Eyes. In 2008, Rudy sold 8 homes for GCI of $60k. By 2010, he'd increased his annual GCI to $250k but he was working 24/7. A stranger to his family. Rapidly burning out. In 2012, Rudy met Craig Proctor. An extraordinary student, he flew up the Re/Max charts - #1 in California, #3 in the World. He now owns his own brokerage and earns multiple millions every single year while working normal hours.

This episode is the first section of my new course, called "Your Cloud Career Launch Action Plan". You can go to CareerLaunchActionPlan.com for the video companions to the audio of this episode, as well as 30 more minutes of the action plan. In this episode, I address the following topics: The Four Gatekeepers Blocking Your Salesforce Career Launch YOU Incorporated The Three Pillars of Every Business To What End? Action Plan Section Introduction Here are the topics you can access via CareerLaunchActionPlan.com Identifying Your Goals What is Your CTA? Always Be Marketing - Compelling Communication Optimize Your LinkedIn Profile for Conversion How Many Certifications Do You Need Before Interviewing? Virtuous Cycles and Feedback Loops What is Your USP? Take Yes for an Answer Portfolio Power Hour --- Send in a voice message: https://anchor.fm/urelevant/message

This podcast and more content from AllTheLeads.com can also be found on YouTube and Facebook For the full show notes and list of resources mentioned, visit https://alltheleads.com/probate-mastermind-real-estate-podcast-312 Join Future Episodes Live in the All The Leads Facebook Mastermind Group: https://facebook.com/groups/alltheleadsmastermind Thanks for tuning in, and don’t forget to subscribe for future episodes! Episode Topics:(0:00) Optimizing Probate Plus Lead Lists(12:30) Getting a Deal To Closing(22:15) Getting Clear on Your USP(30:02) Winning Prospects In A Low-Inventory Market(37:26) Time Blocking For Cold Calling(42:25) Handling Common Objections in Probate Calls(47:34)Getting Over The Fear Of Calling Probates(53:20) Getting Back Into Gear in 2021Bonus Resources:Should You Leave Voicemails When Calling Probate Leads? What to Say and How Often: https://alltheleads.com/leave-voicemails-cold-calling-probate-real-estate-leads-tips/Offering Sellers Vertically-Integrated Solutions Without Putting Your Own Capital On The Line: https://alltheleads.com/can-protect-risking-capital-motivated-seller-needs-additional-services-cleanouts-repairs-rehabs-etc/Calling Surviving Spouses https://alltheleads.com/probate-leads-for-real-estate/Be sure to check out our full Mastermind Q&A PlaylistLooking to hear prospecting tips in action? Check out our live role play seriesMore training content available at alltheleads.com/blog--Interested in Probate Leads? https://alltheleads.com/probate-leadsMore on Accountability Coaching With Bruce Hill: https://alltheleads.com/real-estate-coachingCheck Out Probate Plus+ (Think PROPSTREAM for Probate Data): https://alltheleads.com/probateplusSupport the show (http://www.facebook.com/groups/alltheleadsmastermind)

Avoid this Big Mistake When Answering “What do you do?”Lean into the LACK to find YOUR Unique Selling Proposition:Here’s HOW:Let me start with a little story:When I first came into the online space I saw ALL of the things I DIDN'T have BUT instead of letting that stop me.I turned what I was lacking and made it my USP: No list, No Website, No Problem!!Here's How:1. One one sheet of paper on the left hand side write all the things you DON’T have (should be easy because our newsfeed gets in our HEAD)2. FLIP THE SCRIPT on the LACK.3. On the RIGHT hand side write down what you DO have.4. On the bottom of the page write down what you are passionate about.5. Allow your passion to meet your profession. Step forward with your FULL TRUTH!!***NOT SURE HOW TO APPLY IT?Listen in for my specific examples!!!***NEXT:Talk about it ALL with a great group of like-minded online business owners by requesting to join Entrepreneurial Connections Movement today: https://www.facebook.com/groups/485712388288047/***Here is your permission slip!!Your USP can connect PASSION + PROFESSION!Start talking about it regularly. My Sell Like a Mutha’ students know that I call this Anchor Content ... come forth with your FULL TRUTH...Whether it’s a regular blog post, live stream, or podcast ... share what you stand for and believe in AS WELL AS what you do for a living. Believe it or not, this is important in why people buy.Do the exercise I talk you through and share:--> What is YOUR USP?*********************************************Renee Hribar has been a sales professional since 1994 in New York. She has sold millions of dollars in products and services and trained thousands to sell for the first time. She is known in her industry as a fun, energetic executive sales coach who leads with heart. A TEDx speaker who offers training sessions at global conferences, boardrooms and most recently through virtual programs, she skillfully breaks down her decades of sales expertise with a flair that makes listening to her joy and if you take action, extremely profitable. With her one-of-a-kind "laugh & learn" teaching style, you will certainly walk away with a new view on the "softer side of sales". See acast.com/privacy for privacy and opt-out information.

In this episode of the Probate Mastermind Podcast, you’ll learn best practice tips for setting a prospecting schedule and sticking to it; scripts for voicemails and callbacks from prospects; and how to write a value proposition/USP for leads vs. attorney prospecting. The coaches from All The Leads help put transactions together with live deal analysis, breakdown the differences between taking the short sale vs. Subject To route, and help advice an investor on relocating an occupant so the forced sale of a divorce home can proceed. Other topics include delivering price options during an appointment with a seller, structuring your real estate business for brokerage and investment, how to use Google My Business for Lead Generation, and how to find a property owner for driving for dollars properties when skip tracing doesn’t work.These episodes are recorded as a live Question and Answer Mastermind with participation from agents and investors across the country, and can be found at AllTheLeads.com/Blog or in the “All The Leads Mastermind” Facebook Group. Thanks for tuning in, and don’t forget to subscribe for future episodes!For the full show notes and resources, visit https://alltheleads.com/probate-mastermind-real-estate-podcast-297Join our free Facebook Mastermind Group "All The Leads Mastermind" now: https://facebook.com/groups/alltheleadsmastermindInterested in Probate Leads? https://alltheleads.com/probate-leadsCheck Out Probate Plus+ (Think PROPSTREAM for Probate Data): https://alltheleads.com/probateplusEpisode Timestamps:Detecting False Positives in Big Data (1:16)Sticks Vs. Carrots: How To Relocate Occupants Before Forced Sale Of Home in Divorce (3:43)How To Find Social Workers For Sensitive Real Estate Relocations? (8:42)Live Deal Analysis: How to Get A Free House with Subject To Financing/Sub2 vs Short Sale (9:24)4 Price Options You Should Offer Every Seller, Whether You’re in Brokerage or Investment (14:24)Best Probate Training: Chad Corbett’s Probate Mastery vs MTI’s Probate Course for CPE/CPRES Real Estate Designation (15:16)Older Leads, Small Estate Exemption, and Texas Muniment of Title (24:54)Ringless Voicemail Risks and Alternatives 2020/2021 (26:51)Voicemail Scripts for Probate Real Estate Calls: What if a relative, spouse gets the message? (28:24)Structuring Your Real Estate Business as an Agent-Investor Team: Liability, Subagency, and Disclosure (30:27)Can I Make Money With Probate Real Estate Investing Part-Time? (35:07)Success Story: Winning B2B Relationships With Attorneys (36:35)Using Google My Business For Local Real Estate Lead Generation (37:50)Your USP for Prospecting Personal Representatives vs. B2B Relationships (39:34)Real Estate Scripts: How to Answer A Call-Back From A Prospect (41:56)Skip Tracing Vacant Probate Homes to Find Heirs, Relatives: Driving For Dollars Tips (43:22)Prospecting Success Story: How I Got Motivated To Make Phone Calls (46:04)Prospecting Schedule: Best Time To Prospect Attorneys for Business by Phone? (46:51)Support the show (http://www.facebook.com/groups/alltheleadsmastermind)

If you want to distinguish yourself from the competition, it's important to identify and develop your Unique Selling Proposition (USP). Put simply, your USP is a summary of what is unique about your business and how your business adds value to your current or potential customers. Your USP can also help you identify and narrow monthly or yearly goals. When you understand how you're different (and hopefully better) than the competition, you can establish goals and marketing initiatives that help you grow.General Info:Would you like to listen via YouTube? Go here and subscribe to our channel: https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34AIf you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc.com/marketing-consultation/and we'll connect with you as soon as possible.For a free copy of my book, 7 Steps to Recession-Proofing Your Business, click this link: https://www.lbmsllc.com/bookConnect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbms4350/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Unique Selling Proposition (USP) Maybe you will choose to differentiate yourself by cost. If you own a gas and electric company, do you offer the lowest prices on heating in your area? If you're a retailer, do you have a hot new line of clothing at the best mark-down in the mall? If you can find a way to offer the best prices to your clients at the least cost to your business, you'll have achieved a winning combination. Your USP could also be related to time. If you sell real estate, are you the only agent who guarantees your clients that their home will sell by a certain date? If you own a fitness center, are you the only gym in a fifty-mile radius that's open twenty-four hours? If you sell electronics, do you offer a warranty that's good for up to two years, while the industry standard is six months? Perhaps your USP stems from an exceptionally unique quality of your product. Is yours the only widget that does such-and-such? Is yours the only company that offers products in blue and gold when your competitors only offer them in pink and white? Do you guarantee same-day delivery, or else the whole order is free? All of these things could potentially function as a powerful way to set your business apart harnessing the potential of your USP unlocks one of the greatest secrets to exponential wealth. “Tree wizardry that transforms your landscape, creating wonder, beauty and joy naturally.” He had it printed on the back of his business cards, estimate sheets, and all his other business forms. The USP was specific, beautiful, and evocative; the company wasn't just offering standard tree-pruning, but tree wizardry. As a result, the business experienced a windfall of cash, and went from grossing $500,000 a year to $1 million. Put your USP everywhere you can—on your business cards, in your e-mail signature, and on the side of your company cars, if you have them. Wherever possible, use it as the heading or subheading of your website, or at least make sure it functions prominently on your landing page. The more visible it is, the more people will see it. And the more they see it, the more they'll listen to the message behind the words. --- Send in a voice message: https://anchor.fm/abraham-cheong/message

Hey there hey! And welcome to another episode of the Simplify Your Sales podcast! Last episode--- episode 9-- we talked about the importance of taking CONTROL of your marketing instead of just hoping that Etsy will handle it for you because it’s NOT Etsy’s job to send you sales-- it’s yours! And once you understand that and get to work creating a marketing system for your shop, I guarantee you you will feel RELIEVED and IN CONTROL of your shop’s success and that is an INCREDIBLE feeling that is going to make running your Etsy shop a million times more enjoyable.    Now I am SUPER excited about today’s episode because we’re going to go DEEP into possibly one of THE most important factors to consider BEFORE you set up your shop’s marketing system--your unique selling proposition or USP. Once you’ve got this figured out, everything you do-- including all aspects of setting up your profitable marketing system-- are going to be SO so so much easier and you’re going to be blown away at just how seemingly effortlessly the sales seem to roll in once this is established in tandem with your marketing system.    A few months ago I created a poll in my free Simplify Your Sales Facebook group, which, if you’re not already a member-- definitely pop on over and join us because there is a TON of goodness going on in there-- resources, free video trainings, motivational quotes which I add my own thoughts to and pretend to sound really inspirational-- but seriously-- there are over 13,000 sellers in there and SO much goodness coming out of that group on a daily basis, so if you’re NOT already a member, head on over to the link I’ll post here in the show notes (which will be morgannield.com/blog/episode10) and join us. We’d genuinely love to support you on your Etsy journey!   Anyways, now that I’m done shamelessly begging for your company in our group, like I was saying, a few months ago I created a poll in our free Facebook group and asked Etsy sellers what the #1 marketing struggle they ran into was.    The results-- I’ve gotta be honest-- actually surprised me in a BIG way.    Some of the biggest struggles included: Not knowing which marketing platform to focus on Wondering how much to spend on promoted listings Lack of time; and Overwhelmed by all the differing pieces of marketing advice out there So why did they surprise me? Well, I’ve gotta be honest-- and this is a good business life lesson for you, too, so listen up!-- I’ve been selling online for a while and I feel like at this point in my business I’m not entirely a newbie-- although I’m definitely learning new things everyday!-- but for the most part, I understand my audience and the challenges that they face on a regular basis.    So when I created this poll, I ASSUMED that I would know the answer. In fact, I created this poll with the sole idea of validating what I already thought to be true-- and getting people to fess up to the problems that I felt I already KNEW they were struggling with.   Whelp. I was wrong.    And I’m humbled enough now at this point to admit that.    What I THOUGHT my audience was struggling with the most and what they actually TOLD me they were struggling with the most were two VERY different things.    Overwhelmingly, they were struggling with standing out in a saturated marketplace.    Now, when I started selling on Etsy in my first shop in 2011, Etsy didn’t feel terribly saturated. In fact, it felt relatively easy to stand out and get noticed because there just weren’t so many shops constantly competing for potential buyer’s attention. And if you were smart with your SEO-- a strategy you could almost entirely bank on back then (although I did have my ups and downs with it), you could stand out almost effortlessly without much additional marketing.    Now in 2020, it’s a completely different ball game.    And having a great product and great SEO-- or even FANTASTIC SEO-- isn’t enough to get you found on the marketplace.    Now, there are a million different ideas and strategies we could talk about in this post about standing out, but I want to talk to you about one that goes a bit further.    One that makes the competition COMPLETELY irrelevant.    And that all begins with your Unique Selling Proposition.    What is a Unique Selling Proposition? Your unique selling proposition, or USP, as I’ll be calling it in this podcast so I can avoid getting too tounge-tied-- is  essentially the niche YOUR shop fills in the online marketplace, and the driving force behind everything that you do.   But in more straight forward terms-- it’s what simply what makes your shop STAND OUT as unique.   And this is a very, VERY big deal when you’re competing in a marketplace that is loaded with saturation.    Trust me-- anything you can do to stand out from the competition and become what New York times bestselling author Seth Godin calls “a purple cow” (or basically something that’s extremely different from everyone else around it), will ultimately guarantee that EVERYTHING (and I mean EVERYTHING) about marketing and running an online shop becomes easier. Like 1 bajillion times easier. And don’t worry-- I double-checked that statistic before I referenced it in the podcast and it’s true. So feel free to quote me on that.    From a customer’s perspective, your USP essentially answers the question they may be asking themselves “So why should I buy from YOU?”   And if they can’t figure that out relatively quickly, that’s when they tend to hit the “back” button on their iPhone and keep browsing. Just like that, you’ve lost their attention.    What a USP is NOT We’re going to dive into some awesome ways that you can create a killer USP, but first I want to talk about what it is not. Because there is a LOT of misconception going around about what a USP is, and sometimes what we think is setting us apart actually isn’t helping at all. So lets clear up some of those misconceptions really quick!   Thing #1 - Okay, a USP is NOT about having a high quality product.  I’m going to assume-- and correct me if I’m wrong-- but I’m going to assume with what little I know about your current shop situation (which I would TOTALLY know more if you would join our FREE FB group and introduce yourself, hint hint)-- but I’m going to assume that you sell a pretty high quality product.    One of the things I love about so many sellers on Etsy-- is that they take great pride in their work and pay a ridiculously amazing bit of attention to detail. A few months ago-- and this is just going to prove how nerdy I am, so hopefully you can accept that-- but a few months ago I purchased a set of dirigible plum earrings off of Etsy.    What are dirigible plum earrings you might ask? I’m shocked that you don’t know-- kidding. It’s totally a really weird thing, so by all accounts, you probably shouldn’t know.    Anyways, they are the earrings that Luna Lovegood from the Harry Potter series wears. They basically look like small radishes, which is a strange thing to wear on your ears-- or anywhere really-- but Luna Lovegood is strange, so it suits her. And ever since I took the Pottermore house quiz and was declared a diehard Ravenclaw through and through-- which matches my personality pretty dang well, I’ll be honest-- I took a liking to this comic relief character of books 5-7. I mean, those books get heavy-- not just literally-- and she’s quirky enough to bring some of that much-needed lightheartedness.    All of that is to say that when I searched on Etsy for these earrings, I was AMAZED at the level of detail and craftsmanship out there. Now, I’m not going to get into whether there should even be dirigible plum earrings for sale on Etsy or not-- but what I am going to say is that there were some really nice options out there. And the set I ended up purchasing-- when they arrived at my house-- I literally squealed in delight. They were the perfect addition to my Luna Lovegood Halloween costume and I’m super happy that I ordered them.    So what does this Luna Lovegood “go ravenclaw” tangent have to do with anything? What I’m saying here is that the craftsmanship of items on Etsy is IMPECCABLE.    So saying that you have a high quality product for sale and trying to pass that off as your USP isn’t going to be enough. Because there are THOUSANDS of other shop’s in your niche with that same quality.    Thing #2 - it is NOT yelling louder   Okay, I totally wanted to yell when I said that but then I felt really bad for my podcast editor and for all of you who are listening to this podcast during your commute and probably would have accidently steered into oncoming traffic at such a sudden outburst, so I refrained. You’re welcome.    Okay, but let’s talk about this: your unique selling proposition is also NOT just about yelling louder.    Having MORE sales. Offering BIGGER discounts. Spamming your shop link in MORE places.    None of those things make up a USP.    Sure, they may get the occasional attention of passersby-- I mean, have you seen those kiosk things at Walmart that start talking the minute you walk by? They scare the CRAP out of me and drive me crazy, and yes, they get my attention initially because it’s hard NOT to ignore a box on a wall that suddenly started talking to you at a relatively quiet store at 6 am in the morning-- but just because they initially CAUGHT my attention doesn’t mean it was enough to move me to action. I can say with 100% confidence that I have acted on those kiosks a grand total of 0% of the time because there’s nothing there that draws me in-- they don’t have a unique selling proposition. They’re just loud and that’s about it.    And while I am ALL for being vocal about your shop and marketing, at the end of the day, if that’s the ONLY thing that sets your shop apart, you’re going to just become another noisy distraction to your audience that they’ll learn (really quickly) to tune out.    Promotion-- that yelling louder--is just a SMALL part of the bigger picture. I tell my Mastermind Your Marketing students this all the time-- no amount of marketing can make up for a crappy product. And I’ll go as far as to say in this podcast episode, no amount of marketing can make up for a generic product line.   Your USP needs to be more than just the volume that you speak to your customers.    And Thing #3 that a USP is NOT- It is NOT about competing in absolutely EVERY SINGLE AREA.    Have you ever stalked your competition to make sure your shop was competitive enough and instantly got MAJOR overwhelm by all the areas you suddenly found yourself not measuring up to?   Suddenly it was like you had to have 100 different scent options and 1 day free shipping and    ...and all of that is just so that you’re at the SAME level as your competition. It does nothing to set you apart.    And so often this is where I see MAJOR problems come into play, the most common being when a shop will undercut their competition and try to offer the lowest price on the market. Just so we’re clear, this is a major NO-NO for long term business because it’s not a USP and it’s just not sustainable. Someone will ALWAYS be trying to undercut you, just as you undercut them. It’s a vicious cycle and the only winners are the shoppers. The shop owners lose so that’s not a game I want you to even attempt playing.    The trick here is that you shouldn’t be trying to play the game like everyone else-- you should be creating all new rules instead.    So instead of saying “hey, look at my shop. We’ve got just as good of stuff as everyone else!”   You should be saying something like “Here at my shop, we do things differently and here’s how.”   Just like you can’t compete on a job or college application where all the applicants come into the process with the same exact qualifications…   ...you’ve got to change the rules and do something that NO ONE ELSE IS DOING to stand out.    And that’s where your USP comes into play.    What a USP actually is Okay, so we’ve covered all the things a USP is not (and just for the record, I know I didn’t mention it specifically in example, but trying to run with the USP of being “handmade” isn’t going to fly either).    Let’s talk about what your USP is.    We’ve already determined that Etsy is saturated-- yay, right?!   And while I firmly believe that competition is a GOOD thing-- in fact, I talked about it over in Episode 6 of the podcast which I’ll link to in the show notes in case you want to check it out-- it’s still that: COMPETITION.    And you’ve got to do something to make yourself stand out from it so that when someone comes on Etsy to buy your product, they have a reason to buy from YOU and not the thousands of other shops selling the (basically) exact same thing.    Now, I love sharing examples and making an example of my business experiences as well. I’ll be honest-- most of the examples I share about my business are bad ones I want you to avoid. I’ve made a lot of mistakes and I tend to share those so you don’t have to make those same mistakes.    Today though, I want to share an example of MY USP for LittleHighbury which is, surprisingly, something that I actually did pretty well right out of the gate because I had read that Purple Cow book by Seth Godin in college so I knew just how important it was.      Let’s preface this by saying that there are thousands (literally) of baby accessory shops on Etsy. Seriously— type in “baby headband’ on Etsy and you’ll get over 300,000 results. That’s insane! By all accounts, one shop selling headbands should not be able to make over 600 sales a month with that kind of saturation, which is what I averaged in my shop.    But enter a Purple Cow and viola! I was one shop among THOUSANDS and I was still making a HUGE dent in the baby headband circuit.   So what made MY baby headbands a “purple cow” in the marketplace? Well, let's just get this out of the way-- it certainly wasn’t my seamstress skills. I’m mediocre AT BEST. And while I’ll say the craftsman ship wasn’t horrible by any means, it also wasn’t anything super special.    What I did for my USP No, there were a couple of other things I did to set my shop and product apart:   1 | First off, I designed my own fabrics.  When I first set up shop, I noticed that everyone in the baby headband category was getting their fabrics/supplies from the same sources (like Joanns, Fabric.com, etc.) and I would see the same designs pop up again and again and again. I get it— it’s much cheaper and easier to go with something that is readily available.    But I chose to make mine purposefully different because I wanted to attract a different crowd— not the type that would just spend $2 on a generic headband— I wanted the people that would spend at least $10 (and hopefully $28!) on unique one-of-a-kind designs.   100% unique fabrics gave my item INSTANT USP because you--literally- could not buy my designs anywhere else because I had designed them.    2 | I packaged + marketed them ready-to-gift.  That might seem like a waste of money when you can just spend $.10 on a plastic ziplock bag and be done with it, but by putting in the extra time and $ (which, to be fair, was REALLY minimal) to package it in a gift box + ribbon, I IMMEDIATELY appealed to the baby shower crowd in a much bigger way.    I would guess that I get around 5-6 orders PER DAY that are shipped as gifts directly to the momma-to-be because my headbands can be sent already packaged as a gift.   This was EXTREMELY different from the majority of shops that were just packaging headbands on a cardboard insert or no special packaging at all.    What does this tell us? Two things.    1- I didn’t compete in EVERY area. Like I said, my sewing was average on a good day. Nothing crazy special. So I wasn’t trying to make my USP about my sewing as well-- that would have been overkill at this point.    2- You only need 1-2 things that make your product UNIQUE to have an instant USP.    Now you may be saying, “Well, that’s all fine and good for you Morgan, but I don’t sell baby headbands, so how am I supposed to create a USP and be that purple cow in my niche if I don’t sell a product with things like fabric options?    I hear ya on that and luckily you don’t have to sell baby headbands to create a USP for your shop-- you just need to do a little outside the box thinking. Remember-- you’ve got to be better than your excuses! As Marie Forleo says, “everything is figureoutable.”    But let me help you get the wheels turning with a couple of ideas on how you can start to brainstorm YOUR USP.  DIMENSIONS - Is there a gap in the market for a certain size of product? Bridge that gap! Offer your artwork in custom sizes to appeal to buyers filling odd spaces, or make your jewelry into larger statement pieces that really stand out. STYLE - Are the products in your category all photographed a certain way? There are A MILLION absolutely horrible, grainy product photos on Etsy, but yours doesn’t have to be one of them! Take a look at what the first 3 pages under a specific search term are showing, and then do something completely different. Give your company a specific branding vibe that goes against the grain and stick with it. Make it so YOUR listings stick out like a sore thumb--you’ll get noticed if you do! FORMAT - You know those thousands of printables you see for sale on Etsy? Well guess what? Not everyone wants to print them at home-- I certainly don’t! Take a look at what formats your competitors are offering, and then go a completely different route. Offer your artwork on luxury canvas or a giclee art print. See a million crocheted scarves? Sell an easy DIY scarf kit or a scarf out of a completely different material. AUDIENCE - Premium vs. economy. If you search for any specific item on Etsy, the first page that pops up will have a wide variety of price points-- even for the same object. But guess what? Different price points sell to different target markets. Case in point: If you’ve ever heard of the baby mocc company, Freshly Picked, then you’ll know they sell their baby shoes for $60/pair. Search “baby moccs” on Etsy and you’ll come up with thousands of moccs that look exactly the same but are sold at a much, much lower price point. Do both of these companies sell baby moccasins? Yes. But are they hitting up the same customers? Not even close! Decide now if you want to sell premium or economy and stick with it. Timeframe. Everyone else taking 2-4 weeks for custom orders? Speed up that turnaround time! One of the BEST examples I’ve seen on this is actually for a service, not a product, but it is SO applicable. I have a graphic designer that I work with on a fairly regular basis and she’s fantastic, but I used to have to book her 2-3 months in advance of the project that I needed done and then it would take about 2-3 weeks to complete the project. And while I *try* to put on this show of being really organized in my business, between you and me, most days I feel like a hot mess of chaos with all the different things I’m working on on any given day. Throw a crying baby into the mix and all heck breaks loose.    Which basically means that I am NOT good at planning out my promos 2-3 months in advance. In fact, I’m usually just trying to plan out the next couple of days at a time. Not something I’m particularly proud of, but there it is.    So with that in mind, it was always a pain in the butt to hire her even though I LOVED her work-- because I wouldn’t know exactly what I needed from her before it was time. And it was a lot of hassle and back and forth communication trying to nail down the exact project which is totally not her fault-- it just wasn’t a great strength of mine.    Last year she introduced these “design in a day” things that were completely new in the design industry. Basically, you could book her design team for 1 day in the next week or two and they would spend that entire day completing as many design projects as they could for you. You paid a flat day rate and they handed you finished design files within 8 hours.    It BLEW MY MIND.    I had never had a designer offer a service like this and the ease of it all was INSANE. Like, I could have professionally designed graphics in my hand that quickly? It’s just not something that’s done in the industry! And because it was new and streamlined and AWESOME, it made her company and services stand out in such a killer way.   So use that as a bit of inspiration. Maybe there’s something about the customization process that you could tweak to be more straightforward or streamlined. Maybe you could offer a completely different way of customizing entirely that shaved 1 week off your turnaround time. Just get brainstorming and feel free to go purple cow wild.    Your marketing is only going to get a heckuva lot easier when you do!   And if you’re still stuck about what YOU can have as YOUR USP, at the end of the day, the best thing you can do is to take a look at what everyone else in your industry is doing…   ...and just commit to doing it DIFFERENTLY.    And finally-- one final word before we part-- I need you to remember as you are trying to create your USP: You are NOT trying to appeal to everyone.    I know it’s tempting-- and I know logically it makes sense. More people = more sales, right?    And to do anything with your marketing or shop that might potentially alienate customers seems like a major red flag of a terrible idea.    But take it from someone with a $2,000 flopped product line centered around generic designs and colors-- when you try to appeal to everyone…   ...you end up appealing to NO ONE.    So use your USP to appeal to the RIGHT kinds of people-- the people who are actually a good fit for purchasing your product-- and with a marketing system in place,  get ready to watch your sales become EFFORTLESS.   // Take action Pick 1-2 ways you can “purple cow” your business and put a plan into motion. Consider using these “purple cows” as unique branding points that you can hit home again and again when talking about your product. Remember, the point isn’t to sell just another xyz product-- it’s to sell an improved product experience. What can YOU sell that provides a different type of solution to customers already shopping for that product on Etsy?   And then feel free to post your USP in our Facebook group under the prompt-- and I’ll see you next week!

  This week Emma is sharing with you 3 powerful steps to take to help YOU become more successful.     Principally we are all the same BUT there is one thing that sets you apart from everyone else - Your USP.     How you can take advantage of this and create new found success.     About Emma:     Get inspired and fired up with Emma Gibbs-Ng, founder of the Mindset Growth Academy, bringing Mindset to life!     The Mindset Growth Academy Podcast brings together incredible stories of inspiring people from around the world who have achieved greatness, overcome adversity and never given up.     The host, Emma Gibbs-Ng also combines her personal experiences of overcoming multiple traumas along with her a experience as a leading Mindset Coach, to inspire, influence and help thousands of people to create a growth Mindset and achieve greatness in all areas of their life.     Emma's Links:   Facebook Twitter Instagram LinkedIn Website  

Today we are going to be talking about an aspect of your website that needs to change but most people don’t, because they think it’s too hard. Your USP.What's In This Episode?What Problem Does Your Business Solve? (4:40)What Sets You Apart? (7:45)The USP Formula (10:05)Our Own USP (13:12)USP Examples (15:35)

In this episode, we provide actionable strategies showing you how to create an Overall Unique Selling Proposition.  Part 1 of 3, the first step to attracting more patients and yielding mega-profits is to differentiate yourself and stand out from the crowd. The show notes go even deeper and are located here: (#) You want to make more money.  You want more body contouring patients.   You know the competition can be brutal, but you can and you must differentiate yourself from the rest to achieve the success you want.   We have found that it’s pretty universal in all businesses.  Businesses that succeed are often not doing anything outside of the ordinary or complicated.  But what they are doing are the right things over and over and over again with consistency and without wavering.  These businesses decide what they want to do, then stick to the basics, the fundamentals, and they never deviate. For example, Chick Fil A.  Have you noticed how they never say “thank you.”  They say “my pleasure.” Every Chick Fil A has fresh flowers on every table.  You don’t shop Nordstroms for price. You shop there for the quality merchandise and over-the-top customer service.   There’s several different ways to differentiate and we’ll discuss some of those in other episodes but in this episode we’re starting with your Unique Selling Proposition (USP).  That’s because you can’t talk about setting yourself apart from the rest of the pack without first talking about Unique Selling Proposition or USP. Your USP defines your business’ unique position in the marketplace.  Quite simply, it’s the reason your product or service is different or better than all the other same or similar products or services in the marketplace.   In other words, what are the reasons that patients would choose to come to your practice or business for body contouring?  Who are you? Why are your different? Why go to your practice? Let’s talk real life practical examples.  Like years of experiences awards or certifications are you locally owned and operated? do your team members have certain designations? have you performed a large number of body contouring treatments?  If so, how many? do you offer anything unique?   Like at our medical spa, we have a ‘Rejuvenation Bar.’  We don’t have a waiting room. Now that’s totally unique.  The bar is a totally cool place to hang out, fill out paperwork, enjoy a complimentary non-alcoholic beverage (what we call a ‘Puretini’), chat with others and just enjoy some “me” time.  We have a television behind the bar playing “Sculpt Away TV” - educational videos about our services and products. Now that’s a unique USP but it doesn’t have to be that unique.  For example, you could expand on being the hometown guy who became a body contouring expert and you could practice anywhere but this is your home and your people and that’s where you’ve chosen to live and who you’ve chosen to help.   And don’t look at just one thing.  You should pick 2 or more things and combine them for an overall differentiated value.  It’s hard to completely unique, to be the only one with something so you shouldn’t hang your hat on just one thing.  Someone else in our city could duplicate our Rejuvenation Bar. Sure, they couldn’t replicate it exactly but we would no longer be the only one with a Bar.  So we use other differentiators to define ourselves to define our overall differentiated value. These are our other differentiators, which when combined, define our USP: We offer a computerized laser body scanner.   We offer added value of a lymphatic treatment to every body contouring procedure.   We tout our expertise as having performed over tens of thousands of body contouring  treatments over many years of experience. All of this combined, part of what we refer to as the ‘SCULPT AWAY WAY,’ is our USP or Unique Selling Proposition. Now it’s time for YOU to DIG DEEP.  How do the...

If you want to grow your small business fast the best way to do it is to clearly identify your client avatar (your ideal client) as soon as possible, and then develop your USP - Unique Selling Proposition based on that avatar.  My guest today, Alex Frees is a Marketing Strategist. He is a frequent speaker and consultant in the areas of marketing, sales, business automation, and client/customer selection, cultivation, retention, and referral, and he is currently the Director of Marketing at Credit Suite which was recently ranked on the Inc 5000 list. What is a Marketing Strategist? A marketing strategist develops strategies and processes to enhance the marketing of a business. Marketing is a driver of revenue; it's not an expense.  The Client Avatar Many companies think they need to market and sell to everybody, but this is a mistake.  It's similar to niching down your business, except you are niching down who you are selling and marketing to. It seems like a daunting task when you're first starting, but it is very worthwhile in the long run.  When you find the right avatar, it lowers your marketing costs and increases retention.   Marketing to the Wrong Avatar When you sell to someone, who is not your ideal client, it costs you more in the backend with unhappy staff, increased complaints and problems, and can waste your time.  You need to create an Anti-Avatar, find out where they hang out and make an effort not to go there.   Never Too Late It's never too late to start evaluating who buys the most, working out where your profits are coming from and making decisions on what is not working.  You should review your marketing and avatar every six months to make sure you're on track or if you need to make changes. Knowing your avatar lets you know if you should be concentrating on old-school marketing or digital marketing.  Digital Advertising You have to play around with digital advertising to see what works. Just doing something once is not good enough. Poor results could be the result of poor copy, the wrong image, or poor targeting because you didn't know your avatar.  USP - Unique Selling Proposition Your USP quickly tells your customers why they should buy from you and not your competitors, by answering these three questions:   What do you do well that your competitor doesn't? What does the consumer want? What problems are you solving?  If you take a look at the Venn Diagram (Ep 188), money is made in the safe spot, not that you can't make money in the other areas, but you'll need to spend more and invest more time.  Your USP is not just used in your marketing; it becomes part of the culture of your business.  Final Tip Don't be afraid to test. It's always better to test and fail and learn from that failure than do nothing.  Business Black Ops On this episode, Alex and I mention meeting at Business Black Ops which is a mastermind group I have been part of for the past five years, run by Dave Frees. If you like what you hear about this group on this episode reach out to Lisa on +1 610 933 809 If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Alex Frees on LinkedIn.  Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. And don't forget to subscribe, so you never miss an upcoming episode.  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Coaching & Mentoring  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you in some way.  Audio Coaching - Details coming soon  FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   Episode 186 - Why Niching Is The Future of Small Business

Welcome back to the Tutor Podcast. In today’s episode, Neil dives into your USP. Your Unique Selling Proposition. This is that special thing about you that makes you so attractive to your customers and gives you the advantage over your competitors. So what’s your USP? Tune in today, to find out more. Remember, learn how to start, grow and love your Tutor Business. KEY TAKEAWAYS Your USP is that special weird odd little thing about you that makes you different and gives you an advantage over your competitors. It’s what helps you stand out. Everything about you is your USP. This can be your culture, your background, your heritage. Anything. A unique selling proposition is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP could be thought of as “what you have that competitors don't. Your own teaching system and learning system are all part of your unique learning experience and it is that you can use to create better products and services for your customers and clients and gain an advantage over the competition. BEST MOMENTS “It’s to our advantage if there is something quirky or different about us.” “Your USP will help to make you the teacher and the tutor you are today.” “Your experiences in life will help to mould your USP.” VALUABLE RESOURCES Neil Cowmeadow - Weird Things Guitarists Do www.Neilcowmeadow.com ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD info@neilcowmeadow.com

The 5 Step Conversion Funnel That Turbo-Charges Your Business With Ryan Deiss From Digital Marketer Ryan Deiss has been called one of the world’s leading digital marketers by Shark Tank star, Daymond John. He's a best-selling author, speaker, and founder of multiple companies. His entrepreneurial endeavors began while he was a college student at the University of Texas at Austin, launching his first very first website from his freshman dorm room. Fast forward to the present day, Ryan's the Founder and CEO of DigitalMarketer.com. He’s the creator of the “Customer Value Optimization” methodology and his company, DigitalMarketer, is the leading provider of digital marketing training and certifications. The DM community has over 15,000 paid members and over a half a million subscribers. What's Digital Marketer's mission? To double the size of 10 thousand businesses by 2020. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America. I had the pleasure of meeting Ryan ad the Digital Marketer Down Under Summit in 2018 and am delighted to have hosted him on the Productive Insights Podcast. Links Mentioned: www.digitalmarketer.com 100 Books Every Marketer Should Read The DigitalMarketer Podcast Perpetual Traffic by DigitalMarketer www.Productiveinsights.com www.PremiumProductivity.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Books Mentioned: Ready, Fire, Aim: Zero to $100 Million in No Time Flat The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires The Goal: A Process of Ongoing Improvement Related Episodes: 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online 026. Survey Funnel Formula with Ryan Levesque – How to Ask Your Way to Profit 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight-Figure Business and Lots More! 117. How to Create An Empathy Map 140. Andre Chaperon — Email Marketing Genius And Creator of AutoResponder Madness The 3-Step Process To Creating A Powerful Mission Statement Digital Marketer's mission statement is to double the size of 10,000 businesses by 2020. Why create a mission statement? How does it help? A mission statement helps create a tangible common goal which all your team members can rally around. It helps to set the direction of your business and enables you to lead your team with purpose. It means you can hire better team members for a specific purpose with a specific focus. Identify your unique selling proposition (USP) Decide on what it is you bring to the market that’s unique and that you can do better than anyone else. This relates to what Warren Buffett calls your ‘durable competitive advantage’. Let’s say you’re a business coach. Your competitive advantage might be that you get your clients results that increase their profitability and you do this better than any other coach in the market. Your USP is that you get your clients results that can be measured by an increase in profits Clarify what success looks like and how you’ll measure it Let’s say you want to provide an incredible return on investment (ROI) to your customers. Make that a metric you measure yourself against. Measure the percentage of customers who receive more than 100% ROI after having worked with you. Combine your unique selling proposition with your measurable outcome. So,

The 5 Step Conversion Funnel That Turbo-Charges Your Business With Ryan Deiss From Digital Marketer Ryan Deiss has been called one of the world’s leading digital marketers by Shark Tank star, Daymond John. He's a best-selling author, speaker, and founder of multiple companies. His entrepreneurial endeavors began while he was a college student at the University of Texas at Austin, launching his first very first website from his freshman dorm room. Fast forward to the present day, Ryan's the Founder and CEO of DigitalMarketer.com. He’s the creator of the “Customer Value Optimization” methodology and his company, DigitalMarketer, is the leading provider of digital marketing training and certifications. The DM community has over 15,000 paid members and over a half a million subscribers. What's Digital Marketer's mission? To double the size of 10 thousand businesses by 2020. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America. I had the pleasure of meeting Ryan ad the Digital Marketer Down Under Summit in 2018 and am delighted to have hosted him on the Productive Insights Podcast.  Links Mentioned: Click here to download podcast show notes www.digitalmarketer.com 100 Books Every Marketer Should Read The DigitalMarketer Podcast Perpetual Traffic by DigitalMarketer www.Productiveinsights.com www.PremiumProductivity.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Books Mentioned: Ready, Fire, Aim: Zero to $100 Million in No Time Flat The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires The Goal: A Process of Ongoing Improvement Related Episodes: 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online 026. Survey Funnel Formula with Ryan Levesque – How to Ask Your Way to Profit 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight-Figure Business and Lots More! 117. How to Create An Empathy Map 140. Andre Chaperon — Email Marketing Genius And Creator of AutoResponder Madness The 3-Step Process To Creating A Powerful Mission Statement Digital Marketer's mission statement is to double the size of 10,000 businesses by 2020. Why create a mission statement? How does it help? A mission statement helps create a tangible common goal which all your team members can rally around. It helps to set the direction of your business and enables you to lead your team with purpose. It means you can hire better team members for a specific purpose with a specific focus. Identify your unique selling proposition (USP) Decide on what it is you bring to the market that’s unique and that you can do better than anyone else. This relates to what Warren Buffett calls your ‘durable competitive advantage’. Let’s say you’re a business coach and you're better than anyone in your industry at getting your clients results in terms of increased profitability. Your USP is "I'm great at helping my coaching clients increase their business' profit (the measurable outcome you deliver)" Clarify what success looks like and how you’ll measure it Let’s say you want to provide an incredible return on investment (ROI) to your customers. Make that a metric you measure yourself against. Measure the percentage of customers who receive more than 100% ROI after having worked with you. Combine your unique selling proposition with your measurable outcome. So, your mission statement as a coach might be “To help my business coaching clients increase their profitability by an average of 20% within the next 12 months” How to offer more value to your customers Ryan explains that two ways to offer more value to your customers are via speed and automation.

In today's episode we dive into one of those "bland yet unbelievably important" topics - metrics. Metrics are the LIFEBLOOD of your business yet probably 10% or less of companies really track them properly and use them to grow their business effectively. In this episode I'll show you exactly what metrics to track, how, and how to use the data to skyrocket your business growth. Listen To The Podcast [powerpress] Resources Mentioned AdWords Want To Work With Me? Visit http://www.JeremyReeves.com or email me at Jeremy@JeremyReeves.com Enjoy! Transcript Hey, what is going on guys, Jeremy Reeves here with another episode of the sales funnel mastery podcast. And today, we are going to talk about something really exciting and that is Metrics. We all love numbers right. So Metrics are the lifeblood of your business you know. There are so many businesses out there that do not understand their metrics and honestly one of the big you know, the big factors -- I mean talked to a lot of people everywhere you know, from people that are kind of just you know in the low 6 figure range all the way up to $300M companies, right. I am actually working doing a project for Agora right now. I am trying to be one of their controls that is bringing -- actually, I am not allowed to say confidentiality wise the numbers, but basically, it is many, many, many, many, many hundreds of thousands per month you know, kind of call that. So one of the big determining factors or one of the big differences that I see when I am talking to various levels of business owners is and I can see kind of how savvy they are as business owners. It is how well they understand their metrics, right. So I have talked to some clients and you know, usually, when I talk to people the first questions that I start asking are you know, how much are you getting per lead you know, what is your cost per click. What is your cost per lead. What is your conversion rate. What is your like on your opt in page. what is your conversion rate on your sales page. What is your you know, average order value. What is your average customer lifetime value you know, all of these metrics are really, really important because if you look at business, all business is money in versus money out, right. That is really what it comes down. Money in versus money out. If you are bringing in more money than you are spending, it is a good business. If you are -- you know, obviously that is relative. If you are spending more money than you are making, it is you know, you are not in a good situation and even with that, and I am sure everybody listening to this can agree of how important that is to know that because mean, you know, it is literally you know, it is kind of like you know, your health and you have no idea what is going on with your health. I mean, obviously, that is a bad situation you know, and that is when you get into trouble. And you know, even with that, I am sure everyone listening can agree on that, that metrics are like one of the single most important things that you need to know in your business, and yet, very few people actually know them you know. Think about your business, do you have a spreadsheet you know, calculating all of your various metrics in your business or at least something like analytics showing you, you know, the visitors you are getting, your conversion rates, you know, analytics can track all that on your website you know, things like that. If you are doing Facebook or AdWords, are you really tracking everything that you are doing so you know exactly what is working, exactly what keywords are working, what are not working, that kind of thing. So I give you a couple of examples here. So I had a lady, she had a dog training business and she came to me and she is like you know, it is not working, I do not know what is going on, blah, blah, blah, you know, I bought this business and you know, it is not really you know, I do not know if this is the case, but I felt like she felt like the person who sold it to her kind of gave her like a crappy business. It actually turns out, I actually sat with her and I you know, we put the numbers together and it actually turned out that the business was freaking phenomenal, right. She was getting -- and this is with like pretty much no marketing experience just handed to her. She was getting 9 times ROI on her ad spent, but she did not know that because she was not tracking things properly you know and it is a huge mistake but it is so, so common that it is unbelievable. You know, most business owners unless -- anybody under 7 figures it is almost rare for people to really, really, really, really have a really solid grasp of their metrics and the funny thing is, it is almost impossible to go above 7 figures if you do not know your metrics. So it is kind of a weird you know, irony there. So that is one thing. Another thing is that I am working with another client and I just had a meeting with him yesterday and you know, the topic was okay, you know, how do we keep you know, how do we continue to improve things. How do we continue to improve our metrics. And one of the things that I said was, I said, okay, and their businesses is a little bit complex because they are bringing leads in for 1 business and they get a certain dollar amount for those leads, but then they are also using those leads in another one of their businesses. So it is kind of -- it is more complex than you know, than the average kind of business and then there are also selling leads you know, that kind of thing. So there is a lot of different factors in play here, but I am going to try and keep it simple. What I said was okay, you know, for the average customer that comes to your doors, how much are they worth to you, you know, long term and they said, well, kind of depends. And also another kind of wrinkle in here is they have an online and an offline funnel. So the funnels had different metrics, so the offline I think was worth $130 a lead or a customer and the online worth $180 or might be -- it does not really matter. So I said, alright, let us at least you know, I do not think we are going to get this perfect, but let us at least get kind of the baseline, right. Let us at least get an estimate and say, okay, you know, let us just say that you know, they are worth $150 on average, at least, it is better than nothing you know, it is not a perfect kind of thing, but let us just say $150. Let us also put in a little bit of buffer in there, so let us just say, you know, they have to be worth you know, $130 or so to kind of be worth it to continue you know, getting those leads. So essentially, what I said was, okay, let us pick a number, let us just say it is $150, I forget the numbers off on top of my head. I deal with a lot of different businesses, so I have all kinds of different metrics going on in my head right now. So let us just say it was $150 just for you know, just for argument sake here. So I said, alright, your average person’s worth $150, right. Now, what is your allowable cost per new customer, right. So how much do you want to profit because you do not want to spend $150 you know, to then make $150 over time. You are essentially just you know, getting a zero return and you are not even getting it back for like the next you know, a couple of months or year or whatever it is. So let us just say we brought it down to you know $120, right. So the allowable cost is $120 to then make $150 in whatever the next 6 months or so, right. So they are making $30 you know, essentially, you know, 20% ROI over a 6-month period. Not great stats, but they are doing a lot of volume, so it is a little bit different when they are doing a volume (inaudible 7:32.1). So I said, alright, so you are able to spend $120 per you know, customer that you bring in the door. So let us now look at your advertising and figure out what is working and what is not. So we have your allowable cost per new customer, is $120, right. So I said, alright, their main advertising was AdWords, right, which makes it easy. So I said, alright, let us now look at all of your keywords because your average -- I think her average was, I think it was $130 something like that, let us just say it was $130. So I said, alright, so if your average cost per new customers $130 that means that you have some keywords that you are probably getting new customers for you know $30 or $50 and you have other keywords that are probably going upwards of $200 to acquire new customer and what we are going to do is take that $120 right, and have a little bit of a buffer, but essentially anybody -- any keyword that it is costing more than $120 to acquire new customer we ditched them. We removed them and then all of the ones that were under $120 especially the lower ones, we are going to ramp them up as high as we can that way you can keep a similar volume right, you spend for the customers that are really profitable, we are going to go up a little bit but you are also getting rid of all of the customers that were not profitable, right. So it is going to even out. So now you are actually going to end up spending much less money probably around 25% less, but you are still getting a similar amount of volume, right. So your actual profit is 25% higher, obviously, you know, those are -- we literally just started this yesterday. So those are not real numbers. Those are just you know, kind of estimated numbers, but you know, that is what happens when you really understand your metrics, you can do things like that, like when you know, okay, I need to get leads in for $2 because I know that you know, one in ten leads is going to convert and -- just say one in twenty leads is going to convert 5% conversion rate and that means that, what is that, I forget the numbers. I just finished up sending an appeal letter to the IRS, my brain is a little bit funky. They are trying to screw me up (inaudible 10:05.6) for something that was their fault, but anyway, so you know, we are getting leads for $2 each, one in twenty convert that means that is a 5% conversion rate that means that you are getting a new customer for $40 right. So if you know that, then all you have to do is find advertising where you can find customers for less than $40 right. That is it, and maybe you know, whatever your numbers are maybe that customer is worth $80 over the next 3 months or 6 months or whatever it is, but all you really need there is your -- you have to know first of all what your lifetime customer value is and you have to define that. So you can do -- I like to do a short term and a long term. So I like to do typically what is the customer worth in the first 30 days right because that is short term. I mean, you can -- most people can afford to you know, kind of have that cash flow going in 30 day periods right, without you know, drying up your bank. And then I also like to look long term. So long term is very, very, very different for some people you know or for everybody you know. For smaller companies let us just say under 7 figures, that might -- long term might be 3 months right or maybe 6 months, depends on how much cash flow you have, depends on how profitable you are already. For bigger companies so for you know, a couple of 100 million dollar companies for 8 figure companies even, you might stretch that out to 6 months or 12 months or 2 years or you know, some companies, they gauge their lifetime customer value over like a 5-year period right, but that is when you get into the really high number. So let us just say that your short term is 30 days and your long term is just say 3 months right. So what is -- let us do 6 months actually because that is a little bit more realistic. So alright, so what is your customer worth in the first 30 days, okay. So figure that number out then what are they worth in the first 6 months and what you will find is that if your new customer is worth and again, these are just hypothetical numbers, they are going to vary drastically in all different industries, all different businesses, I am just kind of throwing this out there. So let us just say that your new customer is worth I do not know, $50 in the first 30 days, okay, but after 6 months, they are worth $100 right. So what you have to look at is okay, well, to be able to scale my business I can then spend $50 to acquire new customer because I know that I am getting that back in the first 30 days then you essentially break even on that customer the first 30 days. Now the goal, I mean typically, when I do this, I try to break even on the first like 48 hours, but I am just using 30 days just you know, just a simple exam. I like to typically and again, this depends on the client. It depends on your business. It depends on the goal of the you know, campaign that you are doing you know, because there is all different types of campaigns. There is lead generation campaigns. There is audience awareness campaigns. There is profit campaigns which is usually going back to customers. So there is all these different things to consider. So then you say, okay, you know, so you know, and I have this advertising. I know that I am making $50 per customer in the first 30 days, but I am also making $100 in the first 6 months so is it worth it you know, then you have to look at -- so you have your lifetime customer value for 30 days and 6 months or 12 months whatever you want to do then you say, okay, so what I am willing to spend to get that customer. I know that they are worth $50 in the first 30 days and $100 in the first 6 months, okay and it is only going to increase in there, so they might be worth $200 in the first 2 years or whatever. So then you have to say, okay, well, what ROI do I want. What is my allowable cost. So, maybe, if you are in a good cash flow situation, maybe you can do spend $50 to acquire the new customer and just break even in the first 30 days knowing that you are going to double your ROI you know, over the next 6 months right. If you are kind of bootstrapping a little bit more you might say, okay, we are going to only focus on -- we are going to get super, super, super laser targeted and I can spend $30 to make in the first 30 days right, knowing that they worth $50, so you are going to essentially profit $20 per customer in the first 30 days and then $100 over the next 6 months, but you have to figure out your allowable cost and that is a little bit different for everybody, it depends on your risk level, it depends on your available cash flow, it depends on what advertising you are actually using. So all these different factors, right. The whole point of this is that you have to know these numbers, right. So if you do not know these numbers that is the first thing that you should do. Now if you are just starting you do not have to worry about it too much because you kind of have to find you know, your bigger play -- if you are in you know, the lower 6 figures like you know, just say 0 to I do not know $2 or $300,000, I would focus on a little bit more on really narrowing down your message, right. Your USP, your exact audience, your exact offer that you are giving them and why you are unique and special you know, different and all that kind of thing. But if you are above you know, just say quarter million or so, you really, really, really, really, really, really need to start focusing on your metrics and really get a good grasp on them because when you know your metrics it opens up everything because then you know exactly what your promotions have to convert. You know exactly how much money you can spend. You know exactly how much money is going to be in your bank you know, if you are paid traffic at least because when you are doing paid you know, and that is kind of the holy grail when you can make traffic work to paid traffic then you know that, hey, if I spend $10,000 this month that means I am going to make just like $12,000 in the first 30 days, I am going to make $20,000 in the next 6 months and you can actually predict how fast you are going to grow with your business, right. So I hope that all make sense. So that is my (inaudible 16:27.3) for today, as always, if you enjoyed this episode or this podcast in general, make sure you are telling your friends about it. If you are on any Facebook forms or you know, whatever you are on you know, make sure you tell people about it so we can kind of grow the community a little bit more. Like I said, it has been growing really, really fast lately, basically it doubled in the last 2 months or so which is awesome, I am really excited about that and it makes me want to continue to do it. Also, if you leave a review that is going to help us grow the fastest, it only takes like 30 seconds and you know, it would just be you know, if you really enjoyed this, it would be a huge favor to me if you just leave a review on itunes. Again, it takes like 30 seconds and it would be a giant favor to me. I spent a lot of time putting these together and thinking about it and for going out and finding guests and all that kind of fun stuff, so it would be a huge favor to me plus it is only in your best interest because I am going to send you my 101 Conversion Tips free if you leave a review. All you have to do is just leave a review and then shoot me an email support@jeremyreeves.com letting me know that you left a review and will send you that over. I actually got a -- I got an email from someone the other day that did that and he looked through the 101 Conversion Tips you know, PDF, and he said -- he was like, oh my God, I cannot believe you are giving away this for free. He said, I actually feel bad for going through this because you need to be charging money for this you know, so and I used to. I used to charge $77. The reason by the way that I am giving away for free right now, it is not going to be forever. The reason that I am right now is because some of the things in their not all, but you know, there is a 101 Conversion Tips and probably, I do not know, 15 maybe are a little bit outdated, things that you know, used to work or old formats, things like that and I just have not updated it yet. I used to do my site on HTML with Dreamweaver and all that and since I switched over to well, thrive that I am using now it you know, basically, I just have not move that product over. So it is something I used to sell for $77 and basically just have -- I just need to update it and then started selling it again, but again, I am giving it away for free simply because out of laziness, I do not really have anything else that I could think to give you. So I am just giving it away that because I thought it would be cool, but yeah. So anyway, leave a review. Tell your friends and I will talk to you next time. I hope you enjoyed it. Bye.

Today’s episode of Succession Secrets is about the value of positioning.  Listen to Steve as he explains how by creating a Unique Sales Position, you will immediately become more attractive to your market and how it will allow you to compete with established and much bigger players. Listen to Steve’s story about how he positioned his fledgling investment banking firm when he first arrived in America and how this strategy will help you not just win niche business, but reach out to the broader market.  Question of the Day: What is Your USP?

Have you ever been in a competitive selling situation? Well, the reality is as a real estate agent you are always in a competitive situation. Everyone you talk to knows a real estate agent, whether it's a family member, a friend, or a co-worker's spouse. So, the question I have for you is ... what are you doing to become THE go-to agent in your marketplace? The first step to staying top-of-mind and winning more listings is to formulate your USP (Unique Selling Proposition). Your USP is what makes you stand apart from the crowd, what's memorable about you, and why the client should select you over the competition. Read more: http://bit.ly/1T3AgzZ ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry

What is a USP? USP stands for unique selling proposition. It's a differentiation strategy that puts you in a category of your own. It's a very specific promise to your customers that gives them a compelling reason to do business with you instead of your competitors. Why is a USP good? A USP is great because you carve out a little place within your market that is unique, even if what you do is 90% similar to your competition. By developing a USP you can take a product or service that may be common and then put your own spin on it, your own unique stamp. That 10% that makes you different could be the reason they choose over a competitor. If you don't have a USP, you'll pretty much be forced to compete on price as prospects won't have anything else to judge you by or compare you to. If you have a good USP then you don't have to compete on price, it gives a convincing reason that someone should spend more with you based on your USP's promise, the promise of extra value of some form or another. And your market will happily pay more for it but you need to justify it with your USP. A USP can also serve as a good qualifier/disqualifier, people can read it and immediately understand whether they fit the criteria or not. You'll get more of the right kind of customers. What's bad about USP's? There's nothing bad about a good USP. The only thing that's bad is not having a USP altogether or failing to deliver on your USP. Make sure that you don't make any promises you can't keep 100% of the time or you'll run into trouble. Who is a USP for? Every business should have a USP. It costs nothing and it will attract you more business and more of the right kind of business too. How to create a USP? A USP should be short, a sentence or two in length; it's got to be strong but to the point. No room for wastage. Your USP should state exactly who you help so describe your ideal target customer, this is that qualifier that I spoke about earlier, help your ideal target customer to identify themselves as someone who your message is for. Your USP should state the amazing result they get, the big benefit they get when they are a customer of yours. Your USP should state something that differentiates you or makes you unique within your market place. This could be any number of things perhaps you guarantee a certain result or their money back, perhaps you deliver it within a certain period of time, perhaps your quality is far superior, perhaps your price is the lowest, perhaps your customer service is outstanding, perhaps you have a method of obtaining results that one else use or producing product that no one does, perhaps you source the best ingredients or materials from a certain location, there are many ways to differentiate, just make sure that it matters to your market and that it does indeed make you different and puts you in category of your own. So to summarize... who it's for + what amazing result they get + a differentiator that matters = an amazing USP. Then let prospects know your USP by communicating throughout your marketing.