Podcasts about Sitemaps

Join us as we talk with Nir Sadeh, Head of Product at Wix Studio, about the platform designed specifically for web professionals. Nir breaks down how Wix Studio differs from the traditional Wix editor by offering advanced capabilities for agencies and freelancers. Learn about their newest feature—AI-powered visual sitemaps and wireframes—that helps designers quickly create site structures and get client approval. We also explore how Wix balances no-code solutions with developer flexibility, their approach to responsive design using AI, and opportunities in the Wix app marketplace. Nir shares valuable insights about product development, user research methods, and his perspective on the impact of AI on the future of web design.Show Notes00:00 - Intro01:00 - Journey to becoming Head of Product01:48 - Transition from individual contributor to manager02:21 - Team structure at Wix03:42 - Goal setting and KPIs04:36 - Overview of Wix Studio06:08 - Web-based application functionality07:03 - Code editing experiences in Wix Studio08:07 - Client control and access capabilities09:02 - New features: Visual sitemap and wireframes10:57 - AI integration points in Wix12:35 - AI generating layouts and websites14:50 - Upcoming roadmap items15:54 - User creativity surprises16:12 - Wix app marketplace17:34 - Design trends and components18:59 - User research approach20:57 - Data-driven decision making22:16 - Balancing user preferences with brand goals24:02 - Career advice for aspiring product managers25:40 - Balancing customization and consistency26:44 - Mobile responsiveness and browser support28:06 - Native apps and business management28:37 - SEO tracking and analytics29:45 - Picks and PlugsLinks and ResourcesWix Studio - The professional website creation platform discussed throughout the episodeVelo by Wix - The robust code solution mentioned at 06:45Visual Sitemap and Wireframes - The new AI feature launched by Wix StudioWix App Market - The marketplace where developers can build and sell appsVS Code integration with Wix StudioWix Studio AI Assistant - Mentioned as a coding help featureFigma to Wix - Mentioned as having import capabilities to Wix StudioPicks:Severance (TV Show) - Nir's pickRemix Dev Tools (becoming React Router DevTools) - Brad's pickAeroPress - Amy's previous pick (referenced)Prismo filter - Amy's previous pick (referenced)Milk frother - Amy's current pick 

Summary In diesem Podcast diskutieren Björn Darko und Stephan Czysch die Kunst der Indexierung im SEO-Bereich. Sie erklären die Funktionsweise der Indexierung, die Herausforderungen beim Crawling und die Bedeutung von Sitemaps. Zudem wird die Messbarkeit der Indexierung mit Google Search Console thematisiert und die spezifischen Probleme großer Plattformen angesprochen. Abschließend wird die Priorisierung von Seiten im Index behandelt. In dieser Diskussion werden die Herausforderungen und Strategien im Umgang mit dynamischen Produktdetailseiten und der Automatisierung von Indexierungen behandelt. Es wird erörtert, wie saisonale Veränderungen und die Notwendigkeit der Deindexierung von nicht mehr relevanten Seiten die SEO-Strategien beeinflussen. Zudem wird die Bedeutung von Sitemaps und Crawling-Strategien hervorgehoben, um die Sichtbarkeit in Suchmaschinen zu optimieren. Takeaways Indexierung ist ein entscheidender Schritt im SEO-Prozess. Google crawlt nur URLs, die sie kennt. Die Qualität der Inhalte beeinflusst die Indexierung. Sitemaps sollten gut strukturiert und segmentiert sein. Google Search Console bietet wichtige Insights zur Indexierung. Nicht alle Seiten müssen im Index sein. Die Priorisierung von Seiten ist entscheidend für den Traffic. Crawling und Indexierung sind unterschiedliche Prozesse. Die perfekte Seite hat keinen No-Index oder Canonical Tag. Die SEO-Strategie sollte sich auf wertvolle Inhalte konzentrieren. Dynamik bei Produktdetailseiten ist saisonal bedingt. Automatisierung kann helfen, die Indexierung zu optimieren. Sitemaps sollten segmentiert werden, um Übersicht zu behalten. Google crawlt Seiten, die sich nicht verändert haben, seltener. Deleted URL-Sitemaps können die Crawling-Rate erhöhen. Die Indexing API hat an Effektivität verloren. Filterseiten sollten idealerweise nicht indexiert werden. Die URL-Inspection API ist ein nützliches Werkzeug. Google entfernt URLs, die lange nicht gecrawlt wurden. Automatisierung von Indexierungen erfordert eine durchdachte Seitenarchitektur. Chapters 00:00 Einführung in die Kunst der Indexierung 06:10 Probleme zwischen Crawling und Indexierung 08:30 Gesunde Seiten im Google-Index 12:12 Effektive Nutzung von Sitemaps 15:25 Messbarkeit der Indexierung mit Google Search Console 19:17 Herausforderungen bei großen Plattformen 24:10 Priorisierung von Seiten im Index 26:32 Dynamik und Automatisierung bei Produktdetailseiten 37:06 Automatisierung von Indexierungen und Crawling-Strategien 45:25 Deindexierung und Umgang mit historischen Inhalten Download zur WebsiteBoosting mit Erklärung zum Rankingsystem bei Google: https://www.websiteboosting.com/public/Downloads/website_boosting_087_-_googleleak.pdf

✅ איך לאנדקס עמודים חדשים בגוגל? גלו את הדרך הקונבנציונלית והאפקטיבית ביותר! אם יש לכם אתר ואתם מעלים עמודים חדשים שלא מופיעים בתוצאות החיפוש של גוגל, זה הסרטון שאתם חייבים לצפות בו.

Send us a Text Message.Unlock the full potential of your SEO strategy with our latest episode, where Ed Dawson promises to reveal crucial insights that can transform your website's visibility. Ever wondered why some images make it to Google's Image Search while others don't? Or how Google's indexing decisions can make or break your site? This episode delves into the essentials—image sitemaps, the power of backlinks, and the ever-evolving tactic of using infographics for link baiting. Get ready to elevate your SEO game with practical advice and actionable tips that will ensure your content stands out.But that's not all. In the second chapter, we tackle the nuanced world of search intent and information gain to help you stay ahead of the curve, especially in an age where AI-generated content is on the rise. Learn about a groundbreaking 2022 Google patent on dynamic search result reordering and how understanding different types of search intents—informational, navigational, commercial, and transactional—can guide your content creation process. Plus, discover why internal linking is more than just a navigational aid, but a crucial factor for enhanced user experience. This episode is packed with insights that will provide you with a competitive edge in the SEO landscape.Links to resources mentioned in this podcast:- SEO Glossary- SEO Glossary I- SEO Glossary J- Guide to Internal LinksSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Scott and Wes break down the importance of sitemaps for SEO. They dive into the different file formats, essential fields, and common pitfalls to avoid when creating and submitting your sitemap to search engines. Show Notes 00:00 Welcome to Syntax! New Swag Coming Soon. Tolin.ski. 02:09 Brought to you by Sentry.io. 02:39 Sitemaps. 04:36 Why do you need a sitemap? 06:34 Sitemap file formats. 08:31 Choosing a file format. 09:17 Site map file size limits. 10:32 Fully-qualified URLs. 10:50 Fields and metadata. 10:58 What fields matter for SEO? 14:20 What to avoid in your sitemap? 14:23 Dynamic user pages and account pages. 14:43 Parameter-based URLs. 16:01 Redirects, duplicates or disallowed pages. 16:11 Unlisted pages. 17:07 How do you make a sitemap? 20:06 What to do once you have a sitemap. 20:08 Validation. 20:20 Submit to search engine. Bing Webmaster Tools. Google Search Console. 22:11 Cache them! Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

Summary In dieser Folge von Esso Presso sprechen Björn und Regina Biskop über Website Relaunch und die Fehler, die dabei gemacht werden können. Sie diskutieren die Gründe für einen Relaunch, die Bedeutung von SEO und die häufigsten Fehler, die passieren können. Sie betonen die Bedeutung einer guten Planung, Kommunikation und Stakeholder-Management. Außerdem geben sie Tipps, wie man klassische technische Fehler vermeiden kann. In diesem Gespräch mit Regina Biskop geht es um das Thema Webseiten-Relaunch. Es werden verschiedene Aspekte des Relaunchs behandelt, darunter Redirects, Sitemaps, Canonical Tags, Noindex-Tags und interne Verlinkung. Es werden auch häufige Fehler diskutiert, die bei einem Relaunch auftreten können, und wie man sie vermeiden kann. Eine Checkliste für den Relaunch wird vorgestellt, die verschiedene Phasen umfasst, wie die Analyse des Ist-Zustands, die Planung, die Umsetzung und das Monitoring nach dem Go-Live. Das Gespräch endet mit einer Diskussion über die Bedeutung von Zielgruppenorientierung und Content-Optimierung. Takeaways Ein Website Relaunch sollte gut geplant und kommuniziert werden. Die häufigsten Gründe für einen Relaunch sind ein veraltetes Design oder ein teures CMS. SEO spielt eine wichtige Rolle beim Website Relaunch und sollte von Anfang an berücksichtigt werden. Die wichtigsten Leitplanken in der Planung sind realistische Erwartungen und eine genaue Analyse des Status quo. Kommunikation und Stakeholder-Management sind entscheidend für den Erfolg eines Relaunches. Technische Fehler wie falsche Weiterleitungen sollten vermieden werden. Beim Webseiten-Relaunch ist es wichtig, Redirects richtig einzurichten und sicherzustellen, dass alte URLs in der Sitemap aktualisiert werden. Canonical Tags und Noindex-Tags sollten überprüft werden, um sicherzustellen, dass Seiten richtig indexiert werden. Bei der internen Verlinkung sollten Fehler vermieden werden, z.B. durch das Entfernen von doppelten URLs oder das Anpassen von Links nach dem Relaunch. Eine saubere Informationsarchitektur und eine klare Zielgruppenorientierung sind entscheidend für den Erfolg eines Relaunchs. Eine gründliche Analyse des Ist-Zustands, eine sorgfältige Planung, eine reibungslose Umsetzung und ein umfassendes Monitoring sind wichtige Schritte bei einem Webseiten-Relaunch. Chapters 00:00 Einführung und Vorstellung 01:45 Gründe für einen Website Relaunch 03:15 Bedeutung von SEO beim Website Relaunch 06:06 Planung und Kommunikation beim Website Relaunch 09:19 Stakeholder-Management beim Website Relaunch 21:54 Redirects und Sitemaps beim Webseiten-Relaunch 23:07 Canonical Tags und Noindex-Tags: Wichtige Aspekte beim Relaunch 26:12 Fehler beim Relaunch: Tipps zur Vermeidung 30:14 Checkliste für den Webseiten-Relaunch 35:37 Zielgruppenorientierung und Content-Optimierung beim Relaunch

Wed, 26 Jun 2024 07:30:11 +0000 https://omt-magazin.podigee.io/9564-neue-episode b461192e07835d2adee280336610f6b5 ℹ️ Stephan Czysch beim OMT ℹ️ OMT-Webinare ℹ️ OMT-Konferenz ℹ️ OMT-Agency Day ℹ️ OMT-Tool Konferenz 9564 full no Anna Flimm, Stephan Czysch

First and foremost DD is audio production challenged and apologizes for his shortcomings! Nonetheless...our good friend Joe Cherry, Project Manager at Cobb, Fendley & Associates, Inc. joined the conversation this week as PS takes yet another vacation. The guys welcomed Matt Aston, President of GPRS to the stage to talk all things GPRS! GPRS has been providing utility locating and mapping services since 2001 and believes that data control = damage control and they are committed to the pursuit of 100% subsurface damage prevention – on every job, in every market, nationwide. Just a few items we discussed include Subsurface Investigation Methodology (SIM), Subsurface Utility Engineering (SUE), Building Information Models (BIM), cross-technology training and SiteMap®! Music by Kid Rock!!  

Got a Minute? Checkout today's episode of The Guy R Cook Report podcast - the Google Doc for this episode is @ Can two sitemap.xml files be submitted to Google search console ----more---- Support this podcast Subscribe where you listen to podcasts I help goal oriented business owners that run established companies to leverage the power of the internet Contact Guy R Cook @ https://guyrcook.com The Website Design Questionnaire https://guycook.wordpress.com/start-with-a-plan/ In the meantime, go ahead follow me on Twitter: @guyrcookreport Click to Tweet Be a patron of The Guy R Cook Report. Your help is appreciated.   Contact Guy R Cook https://theguyrcookreport.com/#theguyrcookreport Follow The Guy R Cook Report on Podbean iPhone and Android App | Podbean   https://bit.ly/3m6TJDV Thanks for listening, viewing or reading the show notes for this episode. This episode of The Guy R Cook Report is on YouTube too @ This episode of The Guy R Cook Report Have a great new year, and hopefully your efforts to Entertain, Educate, Convince or Inspire are in play vDomainHosting, Inc 3110 S Neel Place Kennewick, WA 509-200-1429

In this episode, I talk with Matt Aston, GPRS’ founder, about the company’s various services, including video pipe inspection, leak detection, laser scanning, and ground-penetrating radar. He shares the origin story of GPRS and its growth strategy, and also introduces the SiteMap initiative, which aims to create a comprehensive view of underground infrastructure for facilities. […] The post TCEP 254: Ground-Penetrating Radar: Cost-Effective Solutions for Infrastructure Visibility appeared first on Engineering Management Institute.

The Complete Guide On Reporting Sitemaps For Ranking In The Microsoft Bing Search Engine Using Webmaster Tools: https://itayverchik.com/sitemaps-bing/ In This Guide, I Show You How To Upload Sitemaps To Bing Index. To Sign Up For The Keywords Tracking System: https://say-v.com/ Join now the community of Webmasters and SEO Marketers completely free: https://www.facebook.com/groups/itayverchik To purchase Elementor Pro, the world's best WordPress page designer: https://trk.elementor.com/2500 Don't Have A Web Hosting Account Yet Or Are You Just Not Satisfied With Your Existing Hosting? Get A 25% Discount For Cloudways Web Hosting For The First 3 Months: https://platform.cloudways.com/signup?id=314159&coupon=VERCHIK --- Send in a voice message: https://podcasters.spotify.com/pod/show/itay-verchik/message

Got a Minute? Checkout today's episode of The Guy R Cook Report podcast - the Google Doc for this episode is @ How updating the lastmod in a sitemap file helps SEO ----more---- Support this podcast Subscribe where you listen to podcasts I help goal oriented business owners that run established companies to leverage the power of the internet Contact Guy R Cook @ https://guyrcook.com The Website Design Questionnaire https://guycook.wordpress.com/start-with-a-plan/ In the meantime, go ahead follow me on Twitter: @guyrcookreport Click to Tweet Be a patron of The Guy R Cook Report. Your help is appreciated.   Contact Guy R Cook https://theguyrcookreport.com/#theguyrcookreport Follow The Guy R Cook Report on Podbean iPhone and Android App | Podbean   https://bit.ly/3m6TJDV Thanks for listening, viewing or reading the show notes for this episode. This episode of The Guy R Cook Report is on YouTube too @ This episode of The Guy R Cook Report Have a great new year, and hopefully your efforts to Entertain, Educate, Convince or Inspire are in play vDomainHosting, Inc 3110 S Neel Place Kennewick, WA 509-200-1429

On this episode of The Modern Facilities Management Podcast, Griffin interviews Matt Aston, the president of GPRS. Matt shares his story of growing GPRS from a one-person startup to nearly 800 employees across 50+ cities. Matt has 20+ years of experience in utility locating and concrete scanning, giving him an insider perspective on the industry, how it has developed, and how it will continue to innovate.TakeawaysGround penetrating radar (GPR) is a highly accurate technology used in facilities management to locate utilities and infrastructure.GPRS offers additional services like video pipe inspection and 3D laser scanning to provide a comprehensive solution for their clients.Proactive maintenance and regular inspections can help prevent unplanned downtime and costly repairs.The future of technology in facilities management includes the development of software programs like SiteMap, which provides quick visibility and access to accurate utility data.Chapters00:00Introduction and Background02:23The Use of Radar in Facilities Management04:17Comparison with Other Technologies07:40The Role of 811 and GPRS Services09:36Addition of Video Pipe Inspection Service13:06Proactive Maintenance and Inspection Frequency16:01The Impact of Unplanned Downtime18:54The Future of Technology in Facilities Management22:18Influential Figures in Matt Aston's Career24:44Conclusion and Contact Information

What is Sitemap.xml and Why a Pentester Should Care https://isc.sans.edu/diary/What%20is%20sitemap.xml%2C%20and%20Why%20a%20Pentester%20Should%20Care/30472 Apple Patches Everything https://isc.sans.edu/forums/diary/Apple%20Patches%20Everything/30474/ Android Password Manager Auto Spill https://i.blackhat.com/EU-23/Presentations/EU-23-Gangwal-AutoSpill-Zero-Effort-Credential-Stealing.pdf

What is Sitemap.xml and Why a Pentester Should Care https://isc.sans.edu/diary/What%20is%20sitemap.xml%2C%20and%20Why%20a%20Pentester%20Should%20Care/30472 Apple Patches Everything https://isc.sans.edu/forums/diary/Apple%20Patches%20Everything/30474/ Android Password Manager Auto Spill https://i.blackhat.com/EU-23/Presentations/EU-23-Gangwal-AutoSpill-Zero-Effort-Credential-Stealing.pdf

Today we focus our discussion on Google Search Console—its setup, functionality, and how its use can optimize website performance and understanding user behavior.Google Search Console Semrush ArticleJoin us, your hosts Crystal Waddell and Brittany Herzberg, as we discuss how to read and understand the data generated, and how to use such insights to strengthen your website's performance.1. The Google Product Suite Products We Love To Use.Google Search Console integrates with Google's other services. Google Analytics and Google Looker Studio.2. We created the acronym PIESES (Performance, Indexing, Experience, Shopping, Enhancements, Security) to facilitate data interpretation from the dashboard.Waddell and Herzberg go in-depth with the 'performance' tool These insights assist in content creation to drive more site traffic.Index Coverage indicates which pages are visible on search engines.Mobile usability is essential as most users access websites via mobile.We discuss the importance of submitting a sitemap.We identify the 'linking domains and internal links' feature.Our favorite: a monthly email report from Google Search Console.Today's discussion centers around leveraging Google Search Console for SEO. 3. Other Notable GSC Insights:Proposed changes to Google Search Console such as INP (Interaction to Next Paint)Google Merchant Center for e-commerce sellers.The importance of Security certificate (SSL) for site audits.Need help with your GSC? Send us a message on Instagram!Now is the time to supercharge your SEO efforts with a special offer from CrystalWaddell.com: a content audit! Get insight into what pieces of content you need to create to dominate your nice! Visit CrystalWaddell.com/content to learn how you can easily increase website traffic and bring more visitors to your site. Don't miss out on this opportunity to accelerate your SEO performance! Start today. Get your content to the top of search results! If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showApply to be our podcast guest!

Olga Zarr talks with Jason Barnard about technical SEO masterclass (special episode). Olga is a seasoned technical SEO specialist with an impressive decade of hands-on experience in the field. Throughout her illustrious career, Olga has devoted her efforts primarily to technical SEO and SEO auditing. Olga is passionate about sharing her extensive knowledge and experience and runs a successful SEO consulting website, SEOSLY. In addition to her work at SEOSLY, Olga plays an important role as the Director of SEO at Market JD, a renowned Chicago firm specialising in SEO for lawyers. Improving crawlability and indexability is critical to facilitating a website's journey through the search engine evaluation stages. Implementing strategies such as fine-tuning internal and inbound links, ensuring a cohesive and user-friendly website architecture, and creating content that precisely matches the search intent of queries are all important components in building a website that excels in search engine positioning. In this special episode, Jason Barnard and the brilliant Olga Zarr go over technical SEO upgrades that can have a significant impact on a website's performance, including small improvements like optimising page titles and internal linking. By implementing these strategies, website owners have a better chance of being discovered, crawled, indexed and ranked higher by search engines, ultimately leading to more traffic and visibility online. Olga provides insightful nuggets on how Bingbot or Google Bot discovers, selects, crawls, renders and indexes pages. She provides expert tips and tricks on how to improve under-indexed pages, boost your SEO game with AI-generated content, better understand "Goose Egg SEO" and much more. What you'll learn from Olga Zarr 00:00 Olga Zarr and Jason Barnard 01:57 Five Stages of the Web Crawling and Indexing Process 02:27 Discover: How Easy is the Page to Discover? 02:47 Select: Does Bingbot or Google Bot Select the Page?  04:25 Crawl: How Easy is the Page to Crawl?  05:15 Render: Can the Pages be Rendered? 07:16 Index: How to Make it Easy to Annotate with Confidence? 10:06 Understanding the Difference: Crawling, Indexing, and Ranking 11:20 Expert Tips for Improving Crawled But Not Indexed Pages for Better Visibility 12:49 How Can AI-Generated Content Level Up Your SEO Game and Automate Success? 15:36 Is It Enough ( A Good Idea) to Block a Site in robots.txt to Prevent Its Indexation? 17:04 Does the Noindex Tag Always Work? And How to Make Sure that Google Doesn't Index a Site 21:03 How to Compare and Check the Rendered HTML Vs the Source Code 23:55 How Important are Sitemaps? 26:15 Unravelling the Truth Behind GSC and SEMrush Error Reports 28:17 Decoding Core Web Vitals: Do Faster Websites Equal Better Rankings? 31:00 What is Goose Egg SEO? 32:46 How Can Small Technical Fixes Change Websites? 37:12 Does Schema Markup Truly Elevate Your SERP Success? 41:05 How to Leverage the Use of Canonical Tags to Improve Your SEO 43:01 How to Deal with Duplicate Content to Get Better Search Results 45:45 Mastering Internal Linking: Manual vs. Automated Strategies 48:49 Strategies to Improve the Crawlability and Indexability of Your Website? 53:55 How to Manage Website Migrations Without Losing Organic Traffic or Causing SEO Issues? 57:06 How Does Google Treat 302 Redirects Compared to 301 Redirects? 59:19 How Does Google Treat Subdomains and Subdirectories, and What Impact Do They Have on SEO? This episode was recorded live on video June 27th 2023

Olga Zarr talks with Jason Barnard about technical SEO masterclass (special episode). Olga is a seasoned technical SEO specialist with an impressive decade of hands-on experience in the field. Throughout her illustrious career, Olga has devoted her efforts primarily to technical SEO and SEO auditing. Olga is passionate about sharing her extensive knowledge and experience and runs a successful SEO consulting website, SEOSLY. In addition to her work at SEOSLY, Olga plays an important role as the Director of SEO at Market JD, a renowned Chicago firm specialising in SEO for lawyers. Improving crawlability and indexability is critical to facilitating a website's journey through the search engine evaluation stages. Implementing strategies such as fine-tuning internal and inbound links, ensuring a cohesive and user-friendly website architecture, and creating content that precisely matches the search intent of queries are all important components in building a website that excels in search engine positioning. In this special episode, Jason Barnard and the brilliant Olga Zarr go over technical SEO upgrades that can have a significant impact on a website's performance, including small improvements like optimising page titles and internal linking. By implementing these strategies, website owners have a better chance of being discovered, crawled, indexed and ranked higher by search engines, ultimately leading to more traffic and visibility online. Olga provides insightful nuggets on how Bingbot or Google Bot discovers, selects, crawls, renders and indexes pages. She provides expert tips and tricks on how to improve under-indexed pages, boost your SEO game with AI-generated content, better understand "Goose Egg SEO" and much more. What you'll learn from Olga Zarr 00:00 Olga Zarr and Jason Barnard 01:57 Five Stages of the Web Crawling and Indexing Process 02:27 Discover: How Easy is the Page to Discover? 02:47 Select: Does Bingbot or Google Bot Select the Page?  04:25 Crawl: How Easy is the Page to Crawl?  05:15 Render: Can the Pages be Rendered? 07:16 Index: How to Make it Easy to Annotate with Confidence? 10:06 Understanding the Difference: Crawling, Indexing, and Ranking 11:20 Expert Tips for Improving Crawled But Not Indexed Pages for Better Visibility 12:49 How Can AI-Generated Content Level Up Your SEO Game and Automate Success? 15:36 Is It Enough ( A Good Idea) to Block a Site in robots.txt to Prevent Its Indexation? 17:04 Does the Noindex Tag Always Work? And How to Make Sure that Google Doesn't Index a Site 21:03 How to Compare and Check the Rendered HTML Vs the Source Code 23:55 How Important are Sitemaps? 26:15 Unravelling the Truth Behind GSC and SEMrush Error Reports 28:17 Decoding Core Web Vitals: Do Faster Websites Equal Better Rankings? 31:00 What is Goose Egg SEO? 32:46 How Can Small Technical Fixes Change Websites? 37:12 Does Schema Markup Truly Elevate Your SERP Success? 41:05 How to Leverage the Use of Canonical Tags to Improve Your SEO 43:01 How to Deal with Duplicate Content to Get Better Search Results 45:45 Mastering Internal Linking: Manual vs. Automated Strategies 48:49 Strategies to Improve the Crawlability and Indexability of Your Website? 53:55 How to Manage Website Migrations Without Losing Organic Traffic or Causing SEO Issues? 57:06 How Does Google Treat 302 Redirects Compared to 301 Redirects? 59:19 How Does Google Treat Subdomains and Subdirectories, and What Impact Do They Have on SEO? This episode was recorded live on video June 27th 2023

Get ready to dive deep into a case study with a real Optidge client. Their website had more than 12,000 pages, but they were getting little organic traffic. That, coupled with a “Couldn't Fetch” error for the sitemaps in Google Search Console, is what led Optidge down the rabbit hole that is “low-quality content” in SEO. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights:This case study concerns a client that came to Optidge with a 12,000 page website that was underperforming in organic search. They also received a “couldn't fetch” error when submitting their sitemap via Google Search Console. The website's purpose was to serve as a search engine for social media influencers. Our analysis uncovered a low-quality content issue.Because so much of the website is content copied from various social media sites and profiles, it's fairly low on content, AND Google will view it as low quality because it's not unique. There are two ways to rectify a low content quality issue. You can remove or block the pages from being indexed by Google. Alternatively, you can increase the value and improve the quality of the content on those pages. The latter should be driven by keyword research. We recommended the client create static pages targeting specific, high-traffic keywords and then link those pages via a categorical structure in the navigation. Finally, if the content quality were not an issue and the likely cause of low organic performance, the search console error would still be annoying. Our research uncovered that a sitemap submission in Google Search Console is mostly a suggestion rather than a command to Google when crawling and indexing your site. If it doesn't accept the sitemap, your main remedy is waiting. There are certain rules of thumb and alternative file types and submission methods you can try to help increase the likelihood of Google accepting your sitemap. Episode Links:Mandy's SEO EpisodeGoogle Search ConsoleHow to Submit SitemapYoast SEO WordPress PluginFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Episode 167 contains the notable Digital Marketing News and Updates from the week of June 26 - 30, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show.1. Time's Up for Universal Analytics (UA): Embrace Google Analytics 4(GA4) Now - The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) has officially started, marking a significant shift in the digital marketing landscape. With the discontinuation of UA, marketers have to migrate to GA4 to continue measuring their websites and campaigns, unless they opt for an analytics alternative outside of Google.The phasing out process is happening in stages; despite UA still processing some data, a message now greets users stating: “This property is scheduled to stop processing data very soon. Once this goes into effect, you'll need a Google Analytics 4 property to measure website performance." All functioning UA properties are queued for deletion on a rolling basis.Google has repeatedly advised marketers about this transition, reiterating that GA4 is the company's next-generation measurement solution. In a statement, Google stressed the urgency for users to switch to GA4, adding that those who use UA data in their Google Ads accounts should migrate their UA property's Google Ads links to their GA4 property.The timeline for the UA shutdown is as follows: March 2023: Google auto-created a GA4 property for marketers who didn't opt out of the automatic property creation option. July 2023: UA ceased processing hits, but marketers could access previously processed data in their UA property until July 2024. July 2024: All access to the UA user interface and API will be terminated. For guidance on transitioning to GA4, Google has provided a comprehensive 'Learn how to make the switch' guide. Make the switch as soon as possible to avoid interruptions in your web analytics services.2. Boost Your Campaigns: Import GA4 Conversions to Google Ads Now -  Google is actively encouraging marketers to import their web and app conversions from Google Analytics 4 (GA4) into Google Ads. Those with a linked Google Ads account may have already seen a new recommendation to import conversions. Notifications of this feature will appear at the top of the Advertising snapshot page, on the Home page, or the Insights Hub page.This streamlined process is a boon for marketers, allowing them to access their web and app conversions directly in Google Ads without needing to switch back to GA4. It paves the way for better bid optimization, which could potentially enhance campaign performance.Conversions, which indicate the instances when ads lead to sales, are crucial in understanding the success of marketing strategies. Having immediate access to this data empowers marketers to make necessary adjustments to their campaigns - from tweaking keywords to budget allocations and bidding strategies. This can result in improved profitability and reduced costs in Google Ads.To maximize the benefits and gain accurate insights, marketers should check out Google's GA4 Recommendations guide. This simple act of importing GA4 conversion data into Google Ads promises to be a game-changer in campaign optimization.3. New Boundaries: YouTube Revamps Impersonation Policy for Fan Channels - In response to escalating concerns about misrepresentation and impersonation, YouTube is refining its impersonation policy. This change primarily targets "fan channels," requiring them to clearly state their non-affiliation with the entities they support.YouTube's policy update is straightforward: fan channels need to explicitly mention their status in their channel name or handle. The platform aims to ensure viewers can easily discern that such channels do not represent the original creator, artist, or entity they celebrate. The objective is to thwart users who repost others' content and claim it as their own.For example, channels self-proclaiming as "fan accounts" while imitating other channels and re-uploading their content will no longer be tolerated. Similarly, channels that copy the name, avatar, or banner of another channel, with only minor changes such as an added space or altered character, will be prohibited under the new rules.Interestingly, the revised policy stipulates that any violations may lead to immediate account termination. This represents a departure from the previous three-strike penalty system.The backdrop to this change is a surge in channels re-uploading content from popular creators, masquerading as the original poster to garner a monetizable audience. This trend isn't exclusive to YouTube; platforms like TikTok and Instagram also see users re-posting popular TV show clips and trending content to maximize audience reach.With these revamped rules, YouTube aims to clamp down on this behavior, potentially discouraging users from exploiting others' work. The specifics of how YouTube plans to enforce this change and its subsequent impact on the content ecosystem remain to be seen.The updated rules are slated to take effect from August 21, 2023. For a more detailed understanding of YouTube's impersonation policy update, you can refer to their official statement. As content creators or avid followers, let's be sure to adapt to these changes and continue to support original content!4. Stepping Up the Game: Microsoft Advertising Overhauls Policies for Better Compliance and User Safety - Microsoft Advertising has undertaken a series of updates to enhance the clarity of its policies, improve enforcement mechanisms, and ensure user protection.From July 1, 2023, Microsoft will put into action a defined structure for penalties, targeting advertisers who do not adhere to its guidelines. Sanctions will range from disapproval of ad components to immediate suspension of services for severe violations. The new policy aims to better outline the constraints already in place against persistent or egregious breaches.Among the recent modifications to their regulations, Microsoft will now accept advertisements for vitamins and supplements within their network, provided they refrain from making extravagant health claims. It's also a mandate that these ads link directly to a product page, rather than an advertorial article or video. In addition, gambling advertisements will be permitted in jurisdictions where such promotion is legal, contingent upon advertisers having the necessary operating licenses.Changes in gambling ad regulations are slated for Belgium and the Netherlands from July 1, 2023. While Belgium will entirely prohibit gambling advertisements, the Netherlands will restrict ad campaigns to users aged 24 or older.From August 1, 2023, a series of further restrictions will take effect. Ireland will require gambling advertisements to adopt time-based targeting to avoid visibility between 5:30 AM and 9:00 PM. Meanwhile, advertisements for clinical trials and experimental medical treatments will be globally banned, and adult-oriented advertising will no longer be accepted in Hungary or Poland.For a more user-friendly approach, Microsoft Advertising is reshuffling its policy pages, grouping similar content and adding explicit examples for better understanding. Information related to MSN, Outlook, and Xbox will now be relocated to a separate help document linked from the policy pages. You can visit the Microsoft Advertising policies website for the most up-to-date information.Be sure to note that some of these policy changes will only be implemented after July 1, 2023.5. Unlocking Web Potential: The Power of Semantic HTML in SEO & Accessibility - Google's John Mueller recently offered valuable insights into the role of semantic HTML in enhancing website content comprehension for search engines. Mueller clarified its influence on SEO, accessibility, and, indirectly, search rankings.Semantic HTML can be described as the backbone of web content, giving it structure and purpose. Its elements like headings, paragraphs, lists, tables, links, images, articles, sections, asides, and figures help search engines and browsers interpret the page content and its context effectively. Examples of non-semantic elements: and - Tells nothing about its content. Examples of semantic elements: , , and - Clearly defines its content.Contrary to popular belief, Mueller points out that semantic HTML, despite facilitating page analysis, is not a direct ranking determinant. He said, "Semantic HTML does help to understand a page. However, it's not a magical multiplier for making a website rank higher."Nevertheless, it's critical to SEO and accessibility and is a recommended best practice for creating an optimal user experience.Semantic HTML offers SEO advantages like structuring text with headings, positioning relevant images beside corresponding text, employing table tags for data tabulation, and using anchor links over JavaScript-based links. Mueller further explained that Google's algorithms are more concerned with clear structure and relationships between elements than the specifics of similar elements.On the accessibility front, semantic HTML proves to be a game-changer. It assists screen reader software in interpreting web content for visually impaired users, ensures keyboard navigability, enhances the usability of assistive technologies, and promotes responsive web design for various devices. Its adherence to web standards also future-proofs content.Mueller concludes with a powerful message to website owners, urging them to use semantic HTML. "Please use semantic HTML. It's not a ranking factor, but it can help our systems to understand your content better." The clear take-away here is that while semantic HTML might not directly improve your site's ranking, its importance in offering an inclusive web experience can't be understated.6. Adapting to Change: Google Phasing Out Sitemaps Ping Endpoint - Google has announced plans to end support for the Sitemaps ping endpoint by the close of this year. The decision means HTTP ping requests will result in a 404 error. So submitting your Sitemap using an HTTP request such as /ping?sitemap=sitemap_url will no longer work.The Sitemap protocol defined an unauthenticated REST method for submitting sitemaps to search engines, offering a way of notifying search engines whenever a sitemap was updated. However, Google found, through internal studies and comparisons with other search engines like Bing, that these unauthenticated sitemap submissions have become largely unproductive, with most leading to spam.Despite this change, sitemaps can still be submitted through Google Search Console and your robots.txt files. Google further recommends using the lastmod element in your sitemap file, ensuring it reflects the actual change date of the page. For example, if your content management system (CMS) changes a minor piece of text in the sidebar or footer, there's no need to update the lastmod value. However, if there are significant changes to the primary text, structured data, or links, updating the lastmod value is advised.It's important to note that Google still doesn't use changefreq or priority elements for sitemaps.Regarding SEO implications, Google assured that existing code or plugins using this endpoint won't affect Google Search, and no changes are required, although the endpoint will no longer serve any useful purpose.The speed at which your content gets picked up might be marginally affected without ping support, but Google doesn't foresee this as a major issue. However, those using custom code or a CMS that pings Google with updates might want to remove those pings by the end of the year. It's also crucial to ensure your lastmod data remains accurate and helpful.7. Ad Placement Controversy: Is Google Delivering on its Promises? - Recent research by Adalytics, as reported by The Wall Street Journal, suggests that an estimated 80% of ads served across the web by YouTube are infringing upon its own service terms, potentially costing Google billions in refunds and shaking advertisers' trust.The study reports that roughly half of the ads paid for by advertisers on YouTube are not being displayed on the platform but are instead shown on other websites and mobile apps via Google's "Google Video Partners" program. However, these third-party site placements often fail to deliver the promised YouTube ad experience, with ads often being muted, unskippable, and autoplayed off-screen. This breach of agreement has resulted in advertisers paying premium rates for substandard placements.Adalytics' analysis spanned ad campaigns from over 1,100 major brands, covering billions of impressions from 2020 to 2023. Ads from established brands like Johnson & Johnson, American Express, and Samsung, as well as government organizations like Medicare, were found on low-quality websites, contradicting Google's commitment to ensure ad placements on reputable, thoroughly vetted sites. Understandably, this is leading to upset advertisers seeking refunds.Google, however, has disputed the Adalytics report, labeling its methodology as unreliable. Google asserts that the Google Video Partners network is only a small, separate extension of their ad services, aimed at helping advertisers broaden their campaign reach. Google also emphasizes that advertisers maintain control over their GVP campaigns and can opt out at any time.Potential fallout from the Adalytics report could have profound implications on Google's credibility, its advertising revenue, and even provoke further regulatory scrutiny and legal action. If substantiated, these findings could drive transformation in the digital advertising industry, sparking stricter regulations, improved technologies, and more transparent practices. Google, in turn, may need to invest more resources into ad placement screening and monitoring to regain advertiser trust and avert financial losses.8. Unlock Success in Ads: Deep Dive into Google's Value-Based Bidding -  Google's Ads Liaison, Ginny Marvin, recently shared valuable insights about Google Ads' value-based bidding (VBB), clearing misconceptions and responding to queries in a Twitter thread.VBB aims to maximize conversion value within your budget and optional return on ad spend (ROAS) target. It particularly suits businesses involved in lead generation, online sales, and even brick-and-mortar stores. The technique focuses on returning a higher total value of conversions, albeit at a lower conversion volume compared to maximum conversion/tCPA bidding.The use of VBB hinges on correctly setting conversion values, which could be sales revenue, profit margins, or lifetime value, among others. Should you set a ROAS target, it will work towards maximizing conversion value at that target level. It's recommended to have at least 15 conversions in the past 30 days for most campaign types, especially with tROAS.If lower-funnel conversions are insufficient, consider optimizing for a higher-funnel conversion action or simplifying campaign structures. Even if the exact value of conversion actions is unknown, proxy values can be used effectively. It's important to be patient while establishing the right proxy values.VBB allows for optimization for both value and volume. However, upon switching to tROAS, expect a lower volume as it targets the most valuable customers instead of maximizing conversions. To optimize for new customers, consider using VBB+New Customer Acquisition (NCA) bidding.To measure tROAS performance, it's typically suggested to wait 2 weeks or 3 conversion cycles. Remember, Google doesn't understand the meaning behind your values; they are used to inform decisions to hit targets. Your conversion value data isn't shared with competitors, and your campaigns will benefit from uploading true conversion values aligned with your business goals.For lead generation, assigning values to offline conversions should reflect their importance to your business. Profit or other KPI can be optimized using tROAS by importing relevant data to Google Ads. Lower traffic and conversions during tROAS tests are typical, as VBB focuses on maximizing conversion value within budget and ROAS constraints.Currently, setting negative conversion values for unwanted leads isn't feasible, but you can use conversion retractions. The VBB features in SA360 are unique and include bidding to proxy or predictive values, GMP stack integration, budget bid strategies, conversion value rules, and custom variable adjustments.9. Refining Your Reach: Google Ads Rolls Out New Brand Settings - Google Ads is enhancing its platform with the introduction of new brand settings for Search and Performance Max campaigns. These updates are expected to provide advertisers with increased control and precision over their ad targeting, notably involving broad match and brand exclusions.Google's new "Brand Restrictions for Search Campaigns" allows advertisers to employ broad match targeting, but with a twist. This setting ensures your broad match only applies to the specific brand traffic you've selected. Essentially, your broad match traffic will be served solely on searches related to the brands you select or their associated products. This control enables advertisers to extend their reach and improve performance while sticking to specific brand needs.Google Ads is also enhancing Performance Max campaigns with "Brand Exclusions." This feature gives advertisers the power to exclude specific brands from their campaigns, offering added control to avoid unwanted branded queries on Search and Shopping inventory. This functionality even extends to blocking traffic from brand misspellings and brand searches in foreign languages.To add a brand list to an existing Performance Max campaign, follow the same steps as above, but select "Brand exclusions" instead of "Brand restrictions" in step 4.These new brand settings are actively being rolled out by Google, which means they may not yet be available for all users. Nevertheless, these changes promise advertisers an improved, more precise control over their ad targeting. 10. Navigating New Norms: Google Ads Tightens Rules on Third-Party Click Tracking - Google Ads has recently updated its policy, stating that it might disapprove ads using third-party click-tracking services that aren't officially certified by Google. However, this rule will only apply to accounts that commence using such services after the week of August 28th.Third-party click-tracking services are tools that advertisers use to monitor and analyze the performance of their online advertising campaigns. These services provide detailed data about every individual who clicks on an advertisement, which is essential for evaluating campaign performance and optimizing future initiatives.Here are some key functions and benefits of third-party click-tracking services: Performance Analysis: These services help advertisers understand which ads are performing well and which aren't. By tracking the number of clicks, they provide insights into the effectiveness of various ads. Campaign Optimization: By understanding which ads are receiving more clicks, advertisers can tweak their campaigns accordingly. They can invest more in high-performing ads and modify or discard those that aren't performing well. Insights into User Behavior: Click tracking can provide insights into user behavior, like which type of ads are more appealing to users, what time users are more likely to click on ads, etc. This data can be crucial in creating more user-focused advertising strategies. Budget Management: With precise tracking, advertisers can ensure that their advertising budget is being used effectively and not being wasted on under-performing ads. ROI Measurement: By analyzing the number of clicks and comparing it with the campaign expenditure, advertisers can calculate their return on investment (ROI) from different ads. A/B Testing: Click tracking services allow advertisers to perform A/B testing. They can create multiple versions of the same ad, see which version gets more clicks, and use this information to create more effective ads in the future. Some popular third-party click-tracking services include: ClickMeter: ClickMeter offers various tracking services including click, conversion, and audience tracking. Voluum: Known for its real-time analytics and A/B testing capabilities, Voluum is a popular choice for many advertisers. Improvely: This service not only tracks clicks but also identifies and protects against click fraud. LinkTrackr: LinkTrackr offers click tracking with a focus on affiliate marketing and link cloaking. ClickMagick: ClickMagick is another robust click-tracking tool, offering features like real-time stats, A/B testing, and more. In a nutshell, third-party click-tracking services play a crucial role in optimizing digital advertising strategies, helping businesses to understand their audience better, manage their budgets efficiently, and ultimately, improve their overall advertising performance.Now according to Google's new guideline, starting from the week of August 28th, advertisers who intend to use click trackers for the first time must ensure that these are certified click trackers in the Tracking Template feature; otherwise, their ads may face disapproval.For those who have been utilizing non-certified click trackers before the stated date, Google has given temporary leniency. They can continue to use the Tracking Template feature without any restrictions for now.Google has released a list of approved click-tracking services. If your service provider isn't featured on this list, Google recommends that the click tracker service providers apply for their click tracker's certification. The guidelines outlining the compliance measures to get approved as a certified click tracker by Google are also provided.In conclusion, this move indicates Google's ongoing effort to ensure the transparency and legitimacy of ad tracking, aiming to provide advertisers with the most reliable and effective advertising experience.

This week in search, we had yet another week of heated Google search ranking volatility without a confirmed Google search ranking update. Google said it would drop the Ping endpoints for Google Sitemaps later this year. Some are seeing the new index...

NewsCanonical URL pull request contributions by Toby HerbertTips for getting the most out of DocC by Joseph HeckPackagesMetaCodable by Soumya Ranjan MahuntAssociatedObject by p-x9Renamed by Joseph DuffySwiftyESBuild by Pedro PiñeraSwiftMath by Michael GrieblingReviewKit by Cihat Gündüz 

“Self-guided touring is a people and process problem, not a technology problem…. and realistically we are probably a few years away from this feeling good to a renter, but we know that renters want this option” We are joined in today's episode by digital branding expert and visualization strategist Brent Steiner of Engrain! Sight maps, self-guided tours and the tech around these products have skyrocketed in popularity within the past few years and our industry has a huge need for even more innovation in this space. What's going to happen in the next few years, how will these products and operators evolve? Find out in Brent's episode, listen now! Connect with Brent and Engrain: brent@engrain.comhttps://engrain.com/sightmap/

Crystal Carter is Head of SEO Communications at Wix and co-host of SERPS Up SEO podcast; she loves working with the product team and speaking to users.Connect with Crystal Carter:SERPs Up PodcastTwitterWebsiteOur takeaways from Crystal:1. Crystal Carter discussed her definition of SEO: "bending the internet to your will".Clarity is key when it comes to SEO, and communicating with bots.Make sure your website does what it "says on the tin" – keep descriptions concise & clear!2. With Wix, everyone has a baseline of "SEO starting points":such as dynamic site maps & structured data. Customization is also available for more advanced users.3. Fun SEO terms to understand: Site maps are important tools that help web crawlers understand a website better. Internal links can be used to help pages become indexed and increase visibility.4. Double check your tagging.Be aware of near duplicates in tagging; avoid tags with similar meanings.Clean up tags to save Google's ‘crawl budget' for more meaningful content. 5. Use schema.org to search and study existing schema.Humans and bots alike will be able to see and understand the story being told through blogs, images, and technical SEO.Consistent meta tags, links and data on a website help search engines identify the website's identity and authority on the subject.Coaches & course creators! Launch & manage your podcast seamlessly w/ Leah Bryant CoVirtual studiosVideo + audio packagesSocial media promptsGuest managementStrategy + coaching to grow your audienceGet all the details you needTell her Crystal & B sent you! If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showListen to the private podcast for just $10/mo: SEO Shorts helps you put a simple & *strong* SEO strategy in place, today!Be our (podcast) guest! Apply hereBook your $99 SEO Audit with Crystal!B's SEO Basics Checklistbrittanyherzberg.com / Instagram 10,000 Jasper words FREE!crystalwaddell.comGet the Show merch!

Season 3 Episode #8 Brandon Leibowitz is coming from beautiful Santa Monica, CaliforniaYou can find Brandon via his website https://seooptimizers.com/ About our guest – Brandon received his Bachelors of Science in Business Marketing from California State University of Long Beach.   Brandon is the founder and CEO of SEO Optimizers, a digital marketing company focusing on helping small and medium-sized businesses achieve more success.   Brandon's company wants to drastically increase awareness of his clients businesses and are experts in SEO, Paid Advertising, Social Media Marketing, and Website Analytics… all resulting in bring your business to the world.Brandon has an informative website, blog and offers a free consultation of your website.  Brandon thanks for doing what you do, for helping businesses share their hopes and dreams and for being our guest on Life's Essential Ingredients.  Welcome to the Show!TOTD – “I think skateboarding is hugely challenging – it teaches you self-confidence, it teaches you self-motivation, and it can be something that helps you throughout your life.”   Tony HawkIn this episode:What was life like growing up?What are your life's essential ingredients?What do you love about skateboarding?   Are there parallels between skating and running a businessWhat is the best thing you do for yourself…How do you keep balance in your lifeWhat do you do to stay on top of your gameLatest book recommendationsBest thing you do for your clientsGreatest success story…Helping your clients achieve their hopes and dreams…Above the Fold… what does that meanCall to action…Value Proposition…Ways to get Google to find you?The importance of a SITEMAP and then send it to Google to index itBest practices for a business who has been in the dark and now with your help – can see the light… WHERE DO THEY START?Google Analytics + add traffic code to website…The importance of data…Google Search Consult – free tool and details about SEOOffer free gift of website analysis – thanksBiggest change you see coming in digital marketingDealing with Change…Legacy 

Hello Writers and Crafters! I'm Valerie Ihsan, And I'm Erick Mertz, and this is Episode 108 of the podcast and it's March 28, 2023  as we record this.  Main Topic: Website Basics   PATREON: No new patrons this week. Thank you to our existing patrons for believing in us and in the podcast.  This podcast is sponsored by our patrons at Patreon.com/valerieihsan. For as low as a $1/mo, you can get a postcard from me, a shout out on the podcast, and we can make announcements for you on air. At other tiers, the benefits increase--free books, accountability Zoom calls, scene analysis, mastermind calls, and even free Writer Craft retreat tickets. Become a patron of the arts at Patreon.com/valerieihsan.  Patreon.com/strangeairstories for paranormal mysteries short stories   Comments: email from listener:   Questions from listeners:   Announcements:  1) Next Group Coaching cohort is starting soon! On sale now for $333. April 11- June 7 weekly; Tuesdays 2:00 p.m. (day and time negotiated by cohort) UPDATE:  Valerie:  Coaching and birthday stuff Erick:  website re-do   Just finished:  Pilgrimage by J.F. Penn and Small Things Like These by Claire Keegan and The Secrets of Hartwood Hall by Katie Lumsden. I'M READING: The Blackhorse by Carole Johnstone ; Bones Would Rain from the Sky: Deepening Our Relationships With Dogs by Suzanne Clothier; Wabi Sabi: Japanese Wisdom for a Perfectly Imperfect Life by Beth Kempton.    Up Next:  Erick's Reading:  Fairy Tale by Stephen King; anthologies from mom Dr Who 50th anniversary edition; Dispatches from Anarres   Show Notes:  Website (own your home; renting is risky): URLs that are you. Sitemap shows navigational flow Above the fold: mailing list signup and reader magnet Pages: About/Philosophy, Coaching, Editing, Podcast/News, Shopping, Retreat, Contact Me, Testimonials Home page: tag line/branding; About; Books; Categories of Books; Blog (can be gallery of images, podcast, video blog, showcase); reading lists, featured on... ;  #1purpose: Mailing list capture #2 purpose: keep people there as long as possible #3 purpose: convert to a customer Model after authors in your genre (how to depict self, branding); and in your journey (like, one book or a step ahead of where you are) Buy URL (claim domain name) ~$100 for two years Get hosting (GoDaddy, BlueHost, HostGator, Squarespace)  The bigger the website, the more complex the build.   Resources:  Reading Critique Group for Writers FB Group 3 Bird View FB page Author XP (marketing for authors) (bi-monthly promotions) Raven Publicity (publicity for authors) The Shades of Orange (Rachel, Book Blogger on YouTube) for book recommendations SF/Fantasy/Horror Contact Erick for business-starting advice or building a website. Contact Valerie for coaching for help writing your book. Other Resources: Thomas Umstattd Jr, at Novel Marketing Podcast. Ep255: How to Create an Email Onboarding Drip Campaign Russell P. Nohelty and Monica Leonelle's book, Get Your Book Selling on Kickstarter. Valerie's new day book for the year 2023 is: Meditations from the Mat: Daily Reflections on the Path of Yoga by Rolf Gates. I've published our 2022 Book List on the website: valerieihsan.com/podcast-news   The Author Life Community Passion Planner: https://bit.ly/3AUiJUx (affiliate link) Discount Code: VALERIE188 ProWriting Aid: https://prowritingaid.com/?afid=9378 (affiliate link)   Find Us:   Valerie's Services: https://valerieihsan.com Valerie's Author Site: https://valerieihsanauthor.com Valerie's Facebook Page and Instagram account Erick's Linktree link: https://linktr.ee/erickmertzauthor   Erick's Services: https://erickmertzwriting.com Erick's free book on Ghostwriting: https://dl.bookfunnel.com/cexki4kp5n Erick's Author Site: https://erickmertzauthor.com Erick's Facebook Page and Instagram account  Writer Craft Facebook Group Patreon: https://patreon.com/valerieihsan    

Got a Minute? Checkout today's episode of The Guy R Cook Report podcast - the Google Doc for this episode is @ Do you understand the difference between XML sitemaps vs. HTML sitemaps? ----more---- Support this podcast Subscribe where you listen to podcasts I help goal oriented business owners that run established companies to leverage the power of the internet Contact Guy R Cook @ https://guyrcook.com The Website Design Questionnaire https://guycook.wordpress.com/start-with-a-plan/ In the meantime, go ahead follow me on Twitter: @guyrcookreport Click to Tweet Be a patron of The Guy R Cook Report. Your help is appreciated.   https://guyrcook.com https://theguyrcookreport.com/#theguyrcookreport Follow The Guy R Cook Report on Podbean iPhone and Android App | Podbean   https://bit.ly/3m6TJDV Thanks for listening, viewing or reading the show notes for this episode. Vlog files for 2022 are at 2022 video episodes of The Guy R Cook Report Have a great new year, and hopefully your efforts to Entertain, Educate, Convince or Inspire are in play vDomainHosting, Inc 3110 S Neel Place Kennewick, WA 509-200-1429

Got a Minute? Checkout today's episode of The Guy R Cook Report podcast - the Google Doc for this episode is @ 20230329 Should Sitemap creation include an HTML sitemap ----more---- Support this podcast Subscribe where you listen to podcasts I help goal oriented business owners that run established companies to leverage the power of the internet Contact Guy R Cook @ https://guyrcook.com The Website Design Questionnaire https://guycook.wordpress.com/start-with-a-plan/ In the meantime, go ahead follow me on Twitter: @guyrcookreport Click to Tweet Be a patron of The Guy R Cook Report. Your help is appreciated.   https://guyrcook.com https://theguyrcookreport.com/#theguyrcookreport Follow The Guy R Cook Report on Podbean iPhone and Android App | Podbean   https://bit.ly/3m6TJDV Thanks for listening, viewing or reading the show notes for this episode. Vlog files for 2022 are at 2022 video episodes of The Guy R Cook Report Have a great new year, and hopefully your efforts to Entertain, Educate, Convince or Inspire are in play vDomainHosting, Inc 3110 S Neel Place Kennewick, WA 509-200-1429

Who even is Lavina Fielding Anderson?! In this classic deep dive we examine the life of Lavina Fielding Anderson and her contributions to the Mormon academic field. Her story serves as a case study of how far individuals can pressure the Church of Jesus Christ of Latter-day Saints from the inside before the institution's immune system responds. She's a powerhouse of a scholar, a pioneer in feminist Mormon studies, and an advocate for those who've survived ecclesiastical abuse. The Mormon Alliance was the organization Lavina formed with Janice Allred to collect and publish survivor's stories and advocate on their behalf. Both suffered gruelling and abusive disciplinary processes for their advocacy attempting to reform Mormon practices and policies. History repeats itself and the timeline of Protect LDS Children and Sam Young was telegraphed by the experiences of Anderson, Allred, and the Mormon Alliance. We finish the episode with a review of Erin Brockovich and a happy environmental news item from Liverpool.  Correction: At about an hour and a half in, Shannon referenced Victor Frankl when she meant Elie Wiesel.    Show Notes:  https://www.jstor.org/stable/45228305?seq=10#metadata_info_tab_contents https://sunstone.org/wp-content/uploads/sbi/issues/130.pdf https://web.archive.org/web/20120215064851/https://www.sunstonemagazine.com/pdf/092-65-79.pdf https://www.dialoguejournal.com/articles/lavina-fielding-anderson-mercy-without-end-toward-a-more-inclusive-church/ https://www.dialoguejournal.com/articles/the-lds-intellectual-community-and-church-leadership-a-contemporary-chronology/#pdf-wrap https://www.dialoguejournal.com/issues/spring-1993/ https://web.archive.org/web/20080123061329/http://mormonalliance.org/casereports/casereports.htm https://mormon-alliance.org/SiteMap.htm https://mormon-alliance.org/definitions.htm https://www.fairlatterdaysaints.org/answers/Mormonism_and_Church_discipline/Scholars/Does_the_Church_excommunicate_historians   MOGP: Erin Brockovich: https://www.imdb.com/title/tt0195685/?ref_=tttr_tr_tt    Hinkley Groundwater Contamination: https://en.wikipedia.org/wiki/Hinkley_groundwater_contamination    Erin Brockovich: https://en.wikipedia.org/wiki/Erin_Brockovich    Happy news:  https://www.goodnewsnetwork.org/once-biologically-dead-the-river-mersey-in-england-is-best-environmental-story-in-europe/?fbclid=IwAR2UT3EKTfa-CMY9PZjQXcI8gJ8auRQ5VG4su6sq4DhSZ5CnD7iQqLsNahc   Other Appearances:    Come see us on Aron Ra's YouTube channel! He's doing a series titled Reading Joseph's Myth BoM. This link is for the playlist:   https://www.youtube.com/playlist?list=PLXJ4dsU0oGMKfJKvEMeRn5ebpAggkoVHf    Email: glassboxpodcast@gmail.com  Patreon: https://www.patreon.com/GlassBoxPod  Facebook page: https://www.facebook.com/glassboxpodcast Twitter: https://twitter.com/GlassBoxPod  Instagram: https://www.instagram.com/glassboxpodcast/  Merch store: https://www.redbubble.com/people/exmoapparel/shop Or find the merch store by clicking on “Store” here: https://glassboxpodcast.com/index.html One time Paypal donation: bryceblankenagel@gmail.com 

1. Auto-Generated Remarketing Lists Now Available In Microsoft Ads - Microsoft wrote in their announcement that Auto-generated remarketing lists is now available and there are 3 types of lists available:a.) All visitors - A list of users who visited your website in the past 30 days.b.)All converters - A list of users who converted within the past 180 days.c.)Smart remarketing list - A list of users that are likely to convert, similar to users who have already converted, powered by Microsoft Audience Intelligence.Microsoft claims that “Smart remarketing lists have been proven to drive increased performance across the Microsoft Search and Audience Networks. Advertisers who leveraged these lists see a 92% increase in click-through rate (CTR) and a 45% reduction in cost-per-acquisition (CPA) when they use these lists on the Microsoft Search Network. On the Microsoft Audience Network, we see a 67% improvement in CTR and an 11% reduction in CPA.”2. ‘Flyer Extension' Attaches Your Flyers To Your Microsoft Ads - According to the December Product Announcement, Flyer Extensions are now available globally within Microsoft Advertising. Flyer Extensions allows the advertiser to showcase their image flyers next to text ads. Advertisers are able to create up to five Flyer Extensions per account, and the system will uniformly keep them in the rotation.Currently, Flyer Extensions are only available for Text Ads, but they're working on enabling support for sponsored ads within your Shopping Campaigns. For more information, check out their help page. 3. LinkedIn Analytics Gives Deep Insight Into Followers & Top Posts - On December 6th, LinkedIn announced new features that gives users more insights plus actionable data into their followers and top-performing posts. The new features expand on the creator analytics introduced earlier this year.The Follower Growth Over Time feature Tracks your follower growth over time. Per LinkedIn, you can use this data to determine what is sparking growth in followers. For example, you may find your LinkedIn followers spike every time you have on stage.Then there is the Demographics details underneath the Follower Growth section in the audience tab. The Demographics section summarizes your follower base, listing job titles, locations, industries, seniority, company size, and company names. This data can provide a deeper understanding of the audience you're creating content for, which can help with creating more successful posts. Alternatively, you may find you're not attracting the intended audience, which is a sign to adjust your content strategy.Lastly, the Top Performing Post feature allows you to see up to three of your top-performing posts in the Posts tab. Top posts are ranked by either impressions or interaction over a selected date range. This data will offer insight into what content resonates with your audience, so you can identify and share more of what's working.4. LinkedIn Ads Claim That ‘Group Identity' Will Help You To Reach B2B Decision Makers - LinkedIn has announced the general availability of “Group Identity.” Group Identity leverages LinkedIn's first- and zero-party data, such as title, seniority, industry, interests, etc., to help the advertiser reach buying committees, measure their campaign performance, and optimize towards the objectives that matter to their business. Group Identity was launched last year as a test and during the testing phase Advertisers observed a 37% higher average click-through rate on group-delivered campaigns across channels, like the LinkedIn Audience Network, compared to campaigns targeted at individual profile characteristics.In my opinion, LinkedIn is suggesting that you put more trust in LinkedIn's system (algorithm?) to get your ads in front of the right people, based on first-party attributes, as opposed to honing in your audience targeting through more specific, manually selected qualifiers.5. Google Rolls Out Dec ‘22 Helpful Content System Update - On Dec 5th Google announced via Twitter that the December 2022 Helpful Content System Update has begun and will take about two weeks to complete. This is a global update, impacting all languages and not just the English language. This will help Google's systems detect more forms of low-quality content created for search engines and primarily not for people. Google said this is an “ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful in search.”As covered in Episode#136, a ranking “system” refers to a Google algorithm that is always running in the background. An “update” means the ranking “system” was improved.6. Per Google, Avoid HTML Sitemaps - What Is an HTML Sitemap? An HTML sitemap is a file that lists every page on your website. This is designed to make navigation easier for your visitors. You'll normally find this sitemap in a website's footer, where everyone can access it. Each item in the sitemap links to the relevant page. Therefore, if a user is looking for a particular page or category on your site, they can use the sitemap to locate and access it quickly. It's worth noting that an HTML sitemap is different from an XML sitemap. The latter is less human-friendly, and designed to enable search engines like Google and Bing to crawl and index your content.This week, John Mueller of Google wrote in a Mastodon social post that HTML sitemap should never be used. Sites small & large should always have a clear navigational structure. If you feel the need for a HTML sitemap, spend the time improving your site's architecture instead.Remember back in 2019 and 2016, John said that HTML sitemaps are a drain on resources for SEO purposes. At that time he wrote “When it comes to SEO ... for small sites, your site should be crawlable anyway (and if you're using a common CMS, it'll almost always be fine) & for large sites, they're not going to be useful anyway (use sitemaps, use normal cross-linking, check with a crawler of your choice)."Now back in September 2005, Google in their Search Central blog post  encouraged site owners to create HTML sitemaps. Then in 2009 Matt Curtis from Google, shared that he prefers HTML sitemaps over XML sitemaps.So a lot of old school SEOs have stuck to that and continues to push HTML sitemaps as an important part for SEO. Technology, search algorithms have dramatically changed since 2009. So I prefer to stick with John's advice.In my opinion, if Google cannot crawl your small web site through your normal navigation, then you got bigger issues. 

We're bringing the SEO big guns back in to answer today's question: “What's a sitemap?” Ben Johnson, our Director of Client Services, joins us to give us the lowdown on what sitemaps are, how to create them, and how to submit them to Google. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

Images are some of the biggest content files you'll have on your site, so you'll need to make sure they're optimized. Mobile optimization is a broad category that includes both technical and non-technical elements. Mobile sites are designed to load and display content in a way that works well for mobile users. There are a few criteria that determine whether a site is "optimized" for mobile. These include content readability, size and clarity, and image and video visibility. If you're not sure if your site is mobile-friendly, there are simple fixes you can make. The easiest way to make your site mobile-friendly is to make it responsive. Google will tell you if any of your pages are not up to snuff on mobile devices. Sitemaps are important for both humans and search engine crawlers. There are two types of sitemaps you can create: HTML and XML. An HTML sitemap is a hierarchy of all the pages on your site, showing how they relate to one another. "Meta data" is a blanket category that includes page titles, meta descriptions, and alt text. These are sections of text that describe your pages (or specific pieces of content within those pages). It's important to optimize your meta data to ensure that prospective visitors are encouraged to click through to your site. Titles are the first and most important description of your site. They should include at least one keyword relevant to that page (and your site).  More info about SEO 101: an SEO beginner's guide to on-site & Off-site SEO:    https://seo.co/seo-for-beginners/   Connect with us:  SEO // PPC // DEV // WEBSITE DESIGN // RECRUITERS

In this episode of Search Off the Record, Vanessa Fox, a former Google employee, joins hosts John and Lizzi to talk about the early days of Google Search Central (or shall we say, Webmaster Tools). She shares the beginnings of the Sitemaps tool, Webmaster Help group, Webmaster Tools, and more! Resources:Episode transcript → https://goo.gle/sotr047-transcript Our very first blog post, authored by Vanessa Fox → https://goo.gle/3qEM6WM URL Structure guidelines → https://goo.gle/3U3T8BU SEO Compendium → https://goo.gle/3C0RsCn Keylime Toolbox → https://goo.gle/3xIipIn Vanessa Fox on twitter → https://goo.gle/3xJmOLa  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

In this episode of The Private Practice Elevation podcast, you're going to learn about the 4 Mountains of Successful SEO for private practice websites.   “What do you mean by ‘the 4 mountains of SEO'”, you ask?   The 4 Mountains are the main pillars or categories that make up a holistic SEO (search engine optimization) strategy for your website.   Most people, when they think about “doing SEO”, focus solely on making sure they have some keywords in a few places on a page.   Or they may put keywords in page titles and meta descriptions and hope that may move the needle of their ranking results.   But there's actually much more that can and should be done in order to make sure your SEO efforts are truly effective.   It's when all 4 Mountains are working together that we see exponential growth in organic traffic, bringing more of your ideal clients to your website.   So let's break down these 4 Mountains of Successful SEO and what goes into each of them. In This Episode, You'll Learn: The four main pillars that need to be in place to have a greater impact on your SEO efforts The tasks that you'll focus on within each of the 4 mountains to help you rank your website better for keywords How to think holistically about your search engine optimization strategy so that you can grow your website traffic month after month Coming Soon: Live SEO Class with Daniel We've been refining our SEO process over the last couple of years and we're super excited with the results our clients are getting. For some time now I've wanted to share that process with a small group of private practice owners so that they can learn how to implement their own SEO strategy. So we're putting together an SEO mastermind group/training program. It will consist of live classes, content templates, an SEO workbook, and private online community to give you a step by step process to create and implement a holistic SEO strategy for your business.   If you're interested in more information and want to be notified when we launch, please click here. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.   And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!   Episode Transcript:   0:00   Well, hello there, and welcome to episode number 118 of the private practice elevation podcast. I am your host, Daniel fava. And I'm excited to have another solo episode. So here I am, it's been it's been a long summer, it's been a fun summer, it's been a full summer. But one thing I did at the beginning of summer is I started interviewing some great people, and I really hope that you've been enjoying those conversations that I've had. But one of the purposes of doing that was to Yes, connect with people bring you great content, but also for me to kind of pull back just a little bit and just enjoy the summer.    0:35   So that is really what I've been doing, we dropped down to every other week on this podcast. And that was just it was really helpful, just to have a little bit of time off and not worry about, you know, having content all the time. And, you know, even for myself, it can be, it can be hard to keep up with everything. And I know that some of you kind of feel that if you have a podcast, or if you're trying to create consistent content for your blog, to get it ranking for SEO and all that stuff. You know, a lot of people will recommend you got to have a blog post every week, you got to get your website full of content.    1:10   And while that stuff is helpful, I believe it doesn't really serve your life, if it's going to cause you more stress, and kind of suck your productivity and your creativity, then something needs to change. So that's one thing that I really just love about having my own business is that I can make those changes when needed and will likely pick up I believe in the new year with with more frequent episodes. I'm even thinking about maybe working on some sort of quick tip episodes that could be you know, just really digestible tips for you to apply to your online. Your online marketing your website, SEO, you know, stuff like that. So if you're thinking about doing that in the new year, but for now this every other week deal has been working really great. So yeah, it's been a it's been a long summer.   2:00   So we have two boys, five year old Samuel, and our one and a half year old Caleb. So it's been it's been a blast. But it's been you know, hard to, to keep them busy sometimes and juggle, you know, work life balance and all that sort of stuff. So we had, we had the kids and camps when when they were available. We had babysitters over here and babysitters over there and then we lost our babysitter because she went back to school before our kids preschool and kindergarten started. So we had to find a new person and we got a new person. Then we took a couple trips here and there went to North Carolina.    2:36   And actually, as I'm recording this now planning to go on our last trip of the summer to Cape sandblast in Florida, and I'm really looking forward to that. Because our our North Carolina trip was really great. It was fun got to see my brother and his wife and four kids. They live in Virginia, so we don't see them a lot. So our kids just had a blast playing with the cousins doing that whole thing and, and also my parents came down we met North Carolina and Wilmington, and just had fun going to the beach and just hanging out. There was lots of rain. So there was it was it was a little bit tricky trying to manage, you know, just having fun with the kids and all that sort of stuff. But it was it was a full house. There was a packed house. It wasn't on the beach. So you know me as an introvert that was it was hard at times to find that time to get away and escape. So I'm really looking forward to this trip in Florida because we're going to Cape Sand Blas, which is like Old Florida from what I hear. I haven't been yet but it's you know, white sand beaches, not a lot of stores, restaurants. And just there's a state park there. So really just looking forward to some downtime, you know, before the school year starts.    3:45   And our kids still go to school and preschool for another two weeks. For some reason their school starts pretty late. Everyone else, you know, all the public schools have been back. Oh, that two weeks now? Pretty much.    3:57   So yeah, we're just hanging on to summer here. So. So yeah, so that's, that's where I'm at. That's where my summers been. One thing that has kept me just kind of sane or just kind of excited over the summer sounds funny to say, but if you've been reading my emails, you know that I'm very into bourbon. So I've been I've been enjoying bourbon for years and years. But back in June, my brother and I went to Kentucky and we took a trip toward the distilleries, a handful of distilleries, obviously not all of them, but really just started loving just the history and learning about it and just how the different processes can change how bourbon tastes and so yeah, I've just been really just enjoying trying new bottles and even have a geeky spreadsheet where I keep track of which ones I want to try next. And you know what's hard to find and all that stuff.    4:47   So that's been just kind of fun. And in my wife, Liz, she doesn't enjoy it as much as I do. And she'll say that I'm completely obsessed and kind of just geeking out over this. This is just kind of what I do with hobbies. I get really into stuff especially at the beginning.   5:00   So I've kind of been in that phase right now. But Liz does enjoy a good old fashion with me. So it's been, it's been fun to have her taste some of the stuff that I've been enjoying. So that's, that's been a nutshell, that's where, where I've been what I've been doing.    5:14   And we've just been rocking and rolling in private practice elevation, just working with some really great clients lately. And, you know, over over the last year or so, our SEO services have really, really grown a lot, we've really refined how we work with folks on SEO, because people are at different stages in in their journey with SEO. Some people, they know a little bit about it, or they've done their research. So they've created content, that's for it. So their websites, optimized to a degree, but they don't know what to do next, you know, so we've been providing SEO assessments as a great starting point for our clients that we can come in and understand, Okay, what's been done? Where do your opportunities lie?    5:56   And what should you focus on. And then from there, we work on our SEO base camp service, which is a foundational service, it's a two month project pretty quick. But it's really doing the heavy lifting and making sure that your website is optimized, you know, those main service pages, but also, you got to understand which keywords to use in order to optimize the website.    6:16   So we'll do the keyword research, we'll come up with that content plan on which pages are your biggest opportunities, and then we'll optimize those pages, and fill in some gaps like optimize your Google business profile to go along with this work that we're doing just really give you that foundation give you that base camp for your SEO. And then we have had for a long time our monthly SEO service, which is more of an SEO maintenance, you know, once you have that foundation in place, that is the hard work the heavy lifting, but then you have to maintain that.    6:49   And so we take that content calendar, that content strategy, plan, those keywords that we researched in SEO Basecamp project, and then we apply that long term on a monthly basis and continue optimizing the website, creating blog content, that sort of thing. So in a nutshell, that's what SEO looks like. So what we're talking about today, we're talking about the four mountains of successful SEO. So these are the four main pillars, the main things that are going to really hold up your SEO, campaign or SEO strategy, so to speak.    7:23   And so when we do an assessment, or when we work on any website for SEO, these are the four main categories that our work is going to fall under. A lot of the times people have one or two of these in place, or maybe none of these in place, but they just don't know where to begin. So what I'm going to do is just kind of outline these pieces, these are the things that you're going to want to have in place in order to have a successful SEO strategy working for you in your practice.   7:51   So as always, I want to make this digestible. And so you know, if you're new to this idea of search engine optimization, SEO, and that's what it stands for, like, Yeah, let's start at the very beginning here, if you're not familiar, SEO stands for search engine optimization.    8:04   So it's all the things that you can do on your website. And as you'll learn here to also off of your website to help Google and search engines understand what your content is about, and then serve that content up to a user, you know, searching on those search engines.    8:21   So basically, how it works is search engine will crawl through your website pages, it's going to create an index, almost like a Rolodex, you know, it's going to look at those pages and say, oh, there's a page about EMDR therapy, there's a page about trauma therapy on this page are anxiety therapy in Atlanta, and it creates that index, and then it's going to deliver those results in an order of what it feels like the user is going to be most useful to the user. And so you know, when we talk about rankings and ranking on Google, that's what the algorithm does, the algorithm takes that index of pages, and it says, oh, this person typed this into Google, I believe that this page is going to be the most useful for what they are searching for.    9:06   And so if your website is optimized well, when somebody searches for those specific terms, such as anxiety therapy in Atlanta, you hope to be at the top of that list, because of all the different factors that are at play here. And so when we talk about these four mountains of successful SEO, that is where you spend your time on those optimization pieces in order to help your website rank better. So I'm going to outline these, these four mountains of successful SEO here and then we're going to kind of dive in a little bit, just to give you a little more context on each one here. Alright, so these four mountains of successful SEO, these are the categories that we focus on.    9:48   So if we're going to assess your website, if you come to us and say hey, how can I not ranking? What can I do? We are going to grade you and assess you on each of these and so they are technical SEO   10:00   Your content, and on site SEO, and off site SEO. So again, that's technical SEO, there's your content. There's your on site optimization, and off site optimization.    10:15   Alright, so now that you know what these four categories are, let's dive in here. Let's pick these apart a little bit. So you can understand what goes into each category. So you can help get your website ranking a little bit better for the keywords that are important for you.    10:29   Alright, so technical SEO for for a web page to appear in search results, the search engines must be able to crawl it, and index that they must be able to access those pages in order to understand what those pages are about, so that it can create that Rolodex of content.    10:46   So solid technical SEO makes this a seamless process. And there are a few components that go into your technical SEO that you want in place for it to for Google to be able to crawl it really well. And so some of these might sound pretty confusing, or pretty geeky. Most of these pieces are already in place. You know, if you have a Squarespace website, or if you have a WordPress website, and just kind of straight out of the box, a lot of this stuff is in place. There's some aspects of it that might require a little more tweaking. But sometimes those those things, you know, those situations arise when No, they aren't in place or something isn't set up, right. So that's where it becomes important to be aware of these different pieces. So the first thing is your robots dot txt file. So that obviously sounds geeky robots.    11:37   What the heck is that about? So a robots dot txt is a file that lives on your hosting server that has a couple of different like commands in there that says, hey, Google index this, Hey, Google, don't index that every once in a while. It's very rare. It hasn't happened with any of the clients that we assess their websites or worked on SEO for every once in a while, it might have something in there that shouldn't be there that basically says, Hey, don't crawl through these important pages that I want to rank.    12:05   So that's your robots file.    12:07   The next is your XML sitemap. So this is super important. So a sitemap, you've probably heard that term before. This is what Google will look for, to see all the different pages on your website. If you are on WordPress, we recommend using Yoast SEO, if you install that plugin is automatically going to create a sitemap for you. Other platforms like Squarespace, they also will just include a sitemap that's part of it. But the next step is making sure that Google actually knows where that Sitemap is.    12:36   And so that's why we use Google Search Console, which is a free service, you can get on there. And you can let them know where your Sitemap is located, to nudge it to crawl through that, and then Google over time will continue to crawl through through those pages. The next component of technical SEO, SEO is your speed. This is a big one. So making sure that your website loads fast is very important. And Google has said over the last few years, that this becomes increasingly more important, especially as more people are viewing the your website on their mobile phone.    13:11   So they want to make sure that your page loads quickly. We can't really get into all the details about speed optimization here. But there's something to be aware of if your website loads slow. And somebody else has very similar content on their website, but it loads fast, Google is going to consider that a better experience. And another aspect of this is also mobile usability. So that's another technical SEO component, you want to make sure that your website is accessible on mobile phones, because Google considers mobile now before it considers the desktop. So a Google search console will also give you errors if your website doesn't appear well on mobile, it'll tell you some things you got to fix for that. Another thing is security.    13:53   So that's your SSL certificate, making sure that your website has some encryption, especially if you have forms on the website. That's something that's just super easy to get through your hosting company, something we include when we host websites at private practice elevation, have an SSL security certificate installed on your website. And the other aspect of technical SEO is just errors, errors that appear.    14:16   And again, Search Console is helpful here. It'll tell you if there are broken links on the website 404 errors, which means page not found errors, those types of errors, you want to be able to understand where they are and how to fix those. So that is technical SEO in a nutshell, you know, in each of those, we can really break down things that you can do in that but you know, we're really just trying to give you the overall view of these four mountains of successful SEO.   14:46   All right, the next mountain that we're going to talk about is your content. So content has been the absolute backbone of SEO since its inception. It's really It's how you share your expertise, which is what the search engines value because that content   15:00   It really provides insight into your services, and just the value that you provide to visitors to your website and potential clients. So let's dive into content and kind of what we are looking for in order to make   15:14   your content successful. So for search engines, so your content should have four qualities, that kind of sets, that's kind of funny, because it kind of sets up the first one is quality that your content needs to have. It's got to be quality, quality content. So if you have similar services to somebody in your area, but they have just great content on their website quality content, meaning it goes into depth, it's not just 300 words on a page with a couple of bullet points about your services, but they've got landing pages for each service.    15:47   That's quality, you also want to have photos on there, just you know, all the information that somebody would need in order to consider your service. So that's number one quality, it's got to have keywords. So that's kind of an obvious thing for search engine optimization is to make sure that you're using the right keywords, and those keywords should appear on the pages that you want to rank for those services.    16:10   So anxiety therapy, and Atlanta. If that is an important keyword for you, you want to have a landing page devoted to anxiety therapy in Atlanta and make sure that that keyword appears throughout that page. recency is another factor, Google likes websites that are up to date, that are recent that are growing in content, in the fourth quality that you want to have in your content is relevancy.    16:34   So it is relevant for your ideal clients, for your potential clients. That is kind of it kind of goes along with keywords, you know, if you're focused on the right keywords, it should stand to say it's probably relevant to the service that you're providing. It's when you start adding content that is maybe more like you're using your blog, like a journal and has a random thoughts and stuff like that.    16:56   That's not really relevant for your ideal client. But if you're focused on, you know, 10 ways to decrease your anxiety this week, stuff like that, that goes along with those service pages that you're that you're writing, you know, that is relevant.   17:15   So when we're assessing websites, we're taking a look at those service pages, we want to make sure that it's got all of these all these aspects in place, we want to make sure it's using keywords, there's images and text on the pages. And also that has got a nice structure to the content itself. And we'll talk a little bit more about that in the on site optimization piece.    17:35   Another thing too, those service pages, a great way to get more of those keywords and more of that great content is to have an FAQ section on your service pages, you know, so if you feel like you're having trouble getting that content on those service pages, you can include an FAQ section on each and every service page. And that will help you there. Alright, so let's get on to the third mountain of successful SEO. And this is likely where you've probably spent most of your time if you've done any search engine optimization. This is really what comes to mind when people think about SEO and how to improve their rankings of their website. And that is on site optimization. So on site SEO, is how we add context to that content. So we've created that great content. So how do we break that page into sections and optimize headers, you know, and make it easier for search engines to really understand what those pages are all about.    18:31   We use on site SEO to do that. And there are four main factors or four main places that we're gonna spend our time when it comes to on site SEO, and that is number one, your page Titles and Meta descriptions, your headers on the page itself, alternative tax that goes along with images, and then internal links. So for your page titles, and meta descriptions, this is this one carries probably probably the most weight, I would say. And making sure that you've got an optimized title for the page, and a meta description. And so these are the things that show up in search engines when you type in, I always use this as an example. It's just easy anxiety therapy in Atlanta and you see those search results.    19:14   The page title is what you see, you know, is that larger text and then the meta description is going to be that little intro deck intro text, you know that that kind of entices you to click gives you a little more context about what the page is about. So once you know which keywords you want to optimize a page for, you want to make sure that you're using those keywords in the page title and in the meta descriptions. So that just makes it easier for Google to understand what that's about.    19:41   The next step is your headers. Now, I would say that this has probably been one of the biggest trouble areas for most people that come to us and they want us to do that SEO base camp where we optimize their their current website, is their headers are just they're all out of whack.   20:00   So I want you to think about Wikipedia. If you've ever been to Wikipedia, and you're searching for information on a specific subject, the first thing that they show on Wikipedia, when you come to a landing page is you'll see that nice outline. And you'll see, you know, just that, the those headers, and this is kind of just how they operate, they organize it so well. It's just, it's a page outline.    20:24   And so you'll see that sort of top level subject. And then underneath that main subject, you'll see a couple other subjects, but then under that you've got, you know, ABCD under that, and it just the content follows a very nice flow. And a lot of the times when we look at these pages that you know, that people want optimize, we can see that they've got just different headers all over the place. So a lot of times people use headers, because, you know, especially in like Squarespace, if you're building the website, yourself, if you highlight text, and you choose h1, or h2, and that's what we're talking about, like the header code there. A lot of the times in the styles of the website, it will be styled differently, you know, so you sometimes you just want to give more emphasis to a sentence on your web page.    21:11   So if you're not aware of this, you might just highlight something and choose h1, well, h1 should, there should only be one h1 on your on any landing page on your website. And that is really where your main keyword should be. And then under that you've got a hierarchy. So h2 are the next top level subjects that go along with that content. And so you can break up your text into these headers and sub headers so that Google can can see just the different your keywords, and you just see the different topics that fall underneath the main topic. And this is another great way that FAQs on service pages works really well.    21:50   Because you can have those h2 sub headers for those different questions such as How much does anxiety therapy cost? How do I know if I'm a good fit for anxiety therapy, you know all those things. So that helps Google read through the content, and understand what the page is about and also helps users skim through the content because people don't read people will skim through, they'll see those headers, and then they'll decide what to dig into and read further. So that's headers.    22:19   Next is alternative text. So that is a little bit of code that goes along with your images. So that's why it's really good to have some images throughout your landing pages. Because you can insert some alternative text that basically is really designed for people visually impaired, to understand what text what images, sorry, which images, you're what they're about. But you can also put some keywords in there, you don't want to just stuff it with keywords you can describe the images about but try to work in the keywords. And that's another way that we optimize your your on site, how you do your on site optimization.    22:55   The other part of on site optimization is internal links. And so this helps Google actually crawl through your website quicker. When you create new content, it can help it get indexed a little bit quicker, it can also help people just find more related content throughout the website. So things that you can do anytime you write a blog post, you want that blog post to really serve those service landing pages that you have. So you can always just put related content, you know, and link over to your service landing page.    23:26   So you know, you can mention in that blog post, if you're considering anxiety therapy, you know, check out this page here and link over to that. Likewise, on those service landing pages, you can have a related blog post about anxiety therapy, and then have links to those blog posts. And that just creates this this interlinking web that Google can crawl through and see that related content.   23:49   All right, our fourth and final mountain of successful SEO is your off site SEO. So off site SEO is everything that happens outside of your website makes sense off of your site. The search engines look for external signals such as backlinks, Google Maps, social media, as a gauge of your online authority and trustworthiness.    24:11   The way I kind of like to describe this as that it's kind of like a resume when you have you're applying for a job and you have those referrals. You know, please reach out to my former employer, you know, and get some recommendations. You know, it is a vote for your website, having a great referral network to your website tells Google that okay people trust you people are linking to you. And so if you have more backlinks and also quality backlinks from other websites that have good authority, all of that is really that pours a lot of fuel on the SEO fire and that can be a real catalyst for growth of your SEO.    24:51   It's also one of the steps that most people overlook because it does take time to build backlinks into to build relationships with people to get those backlinks. And so it can often be overlooked in an SEO strategy. But as I mentioned, the main factors of offer off site SEO are backlinks, your social media presence, and also local search. So you want to have all of those in place, local search is probably the easiest place to begin. So that's your Google business profile.    25:23   Starting there, if you don't have a Google business profile, which is a free listing of your business, definitely get that set up. If you are online, only, I really encourage you to still set up a Google business profile. And you're allowed to list your service areas.    25:39   So you don't necessarily need to list a physical address, you can list your service areas, you know, if you work in multiple states, or you're trying to get you know, all of one state, that's where your license, do that it can help you show up at when people are still searching near you, for your services, you want to be able to show up. And so definitely get a get a Google business profile set up on the other aspect of local search is having other business profiles set up.    26:07   So having your business listed on other business directories can be helpful for a local search as well. So Google sees that your business is listed repeatedly, in a certain area, certain physical address, if you are, you know, working with people who you have a physical office, you know, that you can list, you know, go for that do that. The other aspect, as I mentioned, is backlinks, you know, so things that you can do for backlinks, you could you can sponsor some events in your local area, you could get listed on different business websites in your community. If you have other people who are referring to you see if you can have a place on their website to be listed as a referral source. Another thing that you can do that's great is guest guest blogging, guest blogging on other websites, or writing articles for other websites.    27:00   And those articles, you know, list you as an author, and they link back to your website. Podcasts are also great too, if you mean you have expertise to share, so there's likely a handful of podcasts that you could do a little research, follow the the host of those podcasts on social media and learn a little bit about them, and then offer your expertise as an episode for their for their podcast, and then you will likely be linked from their website to your website, building that authority.    27:31   And so it's great for traffic building, as well as just building that backlink SEO stuff. And then the other piece is social media. And that's just another part of building authority is just Google wants to see that, okay, this business is established, they've also got social media channels.    27:48   And if you're not really active on social media, that's okay. If you're writing a blog post, maybe like once a month, you can always just use that blog post to share on social media, you don't have to answer comments, you don't have to, you know, get all in with a with a social strategy. And all that, I kind of say that, because that's kind of,   28:09   I'm kind of preaching to the choir here, because I have that love hate relationship with social media, I mostly spend my time on Instagram, just because it's simpler for me. But sometimes you get, it can be so easy to get overwhelmed with social media and like, you know, trying to get likes and followers and all that stuff.    28:25   But at least as a starting point, you can always just list your business on the different channels, and then share a couple blog posts here and there to show that you're active. And all of that can help Google just see that you are, you know, you're a legit business, you're active, that sort of thing. Another thing too, you can share your blog post on your Google business profile as well, which is another another great thing to do, which can link back over to your website.    28:49   So it's a way of showing Google Hey, my profiles active, and I'm contributing. So those are the four mountains of successful SEO. So just to review, we had technical SEO, content, on site optimization, and off site optimization. So those are the four main mountains that we look into when we work with our clients. And we have aspects of all of the all of those mountains, it baked into the services that we provide, because we really, really want to take that holistic approach to SEO, in order to make sure that all of these mountains are being tended to to really create a great strategy for your online visibility. So I hope that this has been helpful for you.    29:34   And if you are feeling like all of this stuff is pretty overwhelming. You're not really sure you know how to go from point A to point B. There's something that I've been working on, it's been just kind of just in my brain for a while and you know, now that we're getting back into the school year, I'm focusing a little bit more on this idea. And so what it is, is I'm calling it SEO base camp live. So as I mentioned at the beginning of this podcast, we have our SEO base camp service, which really takes our clients through the keyword optimization, content planning content calendar, and on site optimization of their website.    Transcribed by https://otter.ai

Let's figure out what our website is going to look like! Sitemaps and wireframes will allow us to put the pieces of the puzzle together for an effective web layout.

Episode 294 is a linkshow. Per and James discuss two articles that have grabbed their attention – we feature articles about designing the perfect button, and how sitemaps are an essential tool in web design.

What exactly is a sitemap? Often, marketers think about site architecture as the site navigation bar and the dropdowns across the top of the site. But that's not necessarily their sitemap.And when people think this way, they tend to forget many pages that don't exist in the navigation.Instead, create a planning diagram to ensure all the different pages are accounted for and allotted inside that diagram. This will make website redesign planning much more manageable and opens the door for SEO and structural elements that typically go by the wayside. In this episode, John covers the correct way to organize and frame your sitemap, detailing the elements and steps you should be thinking about when you talk about the structure of your website, including:  The correct definition of a sitemap The major questions you should ask yourself in planning The critical elements around SEO This episode is for you if you want to create a go-to source for your site structure that allows you to understand, organize and plan your website pages. ------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website's performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅  Detailed descriptions of the areas you should focus on and why they are critical to your company's success✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

There was another unconfirmed update on May 16th...

On today's episode of the Search Engine Optimization Tricks and Tips Podcast I discuss how to get a list of URLs using the sitemap.

A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. In this episode of Search Off the Record, we sit down with Gary Illyes, John Mueller, and Lizzi Sassman to discuss all things sitemaps. How do they help with website SEO? What is the future of sitemaps? Listen to this episode to find out! Episode transcript →  https://goo.gle/sotr037-Transcript   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  

In episode #179 I give you the details on why you need a sitemap and exactly what you need to do to see if your website has one and how to submit it to Google. Here is the Link for Google Search Console: https://search.google.com/search-console 10 Things You Should Be Doing to Get More Clients From Google Search https://rebrand.ly/google10 Subscribe and Leave us a review on Apple Podcasts so we can reach and help more mom business owners! https://podcasts.apple.com/us/podcast/the-determined-mom-show/id1463838272

Tener un sitemap en tu web es fácil con las extensiones adecuadas pero ¿cómo conseguir que sea un sitemap útil? Te contamos los secretos para que tu sitio tenga el sitemap que mejor te funcione. ¿Tienes un sitemap en tu sitio? !Déjanos un comentario y participa en el sorteo de una entrada para el JoomlaDay USA 2022 ! https://mastermindweb.es/126-como-hacer-un-buen-sitemap-en-joomla

Tener un sitemap en tu web es fácil con las extensiones adecuadas pero ¿cómo conseguir que sea un sitemap útil? Te contamos los secretos para que tu sitio tenga el sitemap que mejor te funcione. ¿Tienes un sitemap en tu sitio? !Déjanos un comentario y participa en el sorteo de una entrada para el JoomlaDay USA 2022 ! https://mastermindjoomla.com/126-como-hacer-un-buen-sitemap-en-joomla

Tips this week include: • 2 new Gutenberg Ninja tutorials • Keywords Part 2 workshop is this Thursday • 2 Cloudflare tutorials updated • Routine Site Checks series started • Digital Downloads Action Plan update • Duplicate XML sitemap issues • How social media trends can affect your SEO • The Block Pattern Creator goes public • Plugin to write theme.json file in familiar YAML • Video review of the new WP performance plugin • How content marketing fits into Web3 • Using NFTs for member access • Patreon's role in the new Creator Economy • YouTube Shorts confirmed not to count toward monetization

Mastering SEO is no longer optional for ecommerce companies and manufacturers. If you are starting on your SEO journey, you will need to make decisions between SEO and PPC strategies. You will also need to understand the nuances of keyword strategies to identify the right targets that will help you meet your goals. Finally, you need to understand how to compare various channels such as PPC and SEO.In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss SEO strategies. We covered many grounds in this episode, including the SEO framework and signals that Google cares for. We also discussed SiteMap, machine-generated content, information architecture, and indexing and crawling patterns. Finally, we discussed why keyword research matters and how to choose between SEO vs. PPC strategies.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.