Podcasts about bad practices

In this episode of the BulkLoads Podcast, Justin Sturgill reveals the challenges plaguing the new semi-truck industry, including part shortages and assembly issues. He candidly shares insights on maintaining equipment quality, navigating the dump truck business's intricacies, and the importance of forging strong relationships with general contractors. This engaging discussion uncovers valuable strategies for thriving in today's trucking landscape. Watch this episode on YouTube & Subscribe! https://youtu.be/iVDGEBf-w5c   2025 Bulk Freight Conference    Free Video Shoot From BulkLoads? https://links.bulkloads.com/widget/form/bfbbWKvA8xQZJKKYfc2Z   Justin Strugill: https://www.youtube.com/@JUSTINSTURGILLTRUCKING/featured https://www.patreon.com/profile/creators?u=6755676 https://www.facebook.com/justinsturgilltrucking/   How can we pray for you? Email us: prayer@bulkloads.com Check out our companies!  BulkLoads - https://www.bulkloads.com/ Insurance - https://www.bulkinsurancegroup.com/ Factoring - https://www.smartfreightfunding.com/  Transportation Management (TMS) - https://www.bulktms.com/ Permitting- https://www.bulkloads.com/tools/permitting/   Timestamp: 00:00 Dump Truck Industry Insights 03:42 Guest Spotlight: Justin Sturgill 08:24 Diversify Clients in Dump Truck Business 11:57 Construction Trucking: Brokers vs. Direct Contract 16:10 Trucking Brokers Exploitation by Contractors 18:17 GPS Monitoring in Ohio DOT Trucks 21:32 Getting In: Networking Tactics 24:46 Bad Practices in Trucking Industry 27:52 Truck Upgrade Decision Factors 31:15 "Manufacturing and Service Experience" 34:11 Truck Mechanic Resolves Fuel Efficiency Issue 38:39 Learning from Billionaires 41:55 Global Shift Towards Conservative Policies 45:50 Trucking Costs and Investment Insights 48:48 Discounted Rates for Partial Attendance 50:04 Wishing for 2017 Market Rates 52:51 Community Support and Gratitude

Our Favorite Credit Cards: Chase Business Ink: https://bit.ly/ChaseBusincChase Sapphire: https://bit.ly/ChaseSapph Amex Business Platinum: https://bit.ly/3DEArAW Amex Gold: https://bit.ly/3Ph8lOJConnect with Eli: Instagram - https://www.instagram.com/elitravelguy/ Want to work with Eli's Team? https://www.freedomtravelsystems.com/ Eli Facenda, better known as Eli the Travel Guy, is a world-class travel hacker and entrepreneur who helps business owners maximize luxury travel using credit card points and loyalty programs. In this podcast, Eli walks through the three steps to maximizing your credit card benefits and points. He shares the best credit card points strategies that he's used to book $30k presidential suits for only $400, and regularly travels first class for little to no money. Overview - 0:12Who is Eli Facenda - 3:46The 3-Step Formula - 7:08The right kind of Cards & Points - 10:06Greatest Tax Loophole & Benefits - 16:27How Many Credit Cards Should You Have? Credit Score- 22:37How to Build Credit Score - 26:39How to Maximize Points (The best Strategies)- 28:42How to Optimize & Upgrade Travel - 43:42Are Debit Cards Even Worth it? - 51:55Avoid these Bad Practices - 53:08______________________________________________ ✉️ Email BetterWealth: https://bttr.ly/infoWEBSITE: https://betterwealth.com====================DISCLAIMER: https://bttr.ly/aapolicy*This video is for entertainment purposes only and is not financial or legal advice.Financial Advice Disclaimer: All content on this channel is for education, discussion, and illustrative purposes only and should not be construed as professional financial advice or recommendation. Should you need such advice, consult a licensed financial or tax advisor. No guarantee is given regarding the accuracy of the information on this channel. Neither host nor guests can be held responsible for any direct or incidental loss incurred by applying any of the information offered.Our Favorite Credit Cards: Chase Business Ink: https://bit.ly/ChaseBusincChase Sapphire: https://bit.ly/ChaseSapph Amex Business Platinum: https://bit.ly/3DEArAW Amex Gold: https://bit.ly/3Ph8lOJConnect with Eli: Instagram - https://www.instagram.com/elitravelguy/ Want to work with Eli's Team? https://www.freedomtravelsystems.com/ Eli Facenda, better known as Eli the Travel Guy, is a world-class travel hacker and entrepreneur who helps business owners maximize luxury travel using credit card points and loyalty programs. In this podcast, Eli walks through the three steps to maximizing your credit card benefits and points. He shares the best credit card points strategies that he's used to book $30k presidential suits for only $400, and regularly travels first class for little to no money. Overview - 0:00Who is Eli Facenda - 3:33The 3-Step Formula - 6:56 The right kind of Cards & Points - 9:54Greatest Tax Loophole & Benefits - 16:15How Many Credit Cards Should You Have? Credit Score- 22:25How to Build Credit Score - 26:27How to Maximize Points (The best Strategies)- 28:30How to Optimize & Upgrade Travel - 43:30Are Debit Cards Even Worth it? - 51:43Avoid these Bad Practices - 52:56______________________________________________ ✉️ Email BetterWealth: https://bttr.ly/infoWEBSITE: https://betterwealth.com====================DISCLAIMER: https://bttr.ly/aapolicy*This video is for entertainment purposes only and is not financial or legal advice.Financial Advice Disclaimer: All content on this channel is for education, discussion, and illustrative purposes only and should not be construed as professional financial advice or recommendation....

Ep 379, pt 3: What Marchand said about Bruins' practices leading into their big loss in Winnipeg. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Today me and Legendary Drops are tackling a lot of subjects from the Gaming Industry in 2024, Good Games, Bad Games, Good Practices, Bad Practices and everything in between. Check me out on YouTube: https:/www.youtube.com/@Rurikhan Check out Legendary Drops: https://www.youtube.com/@LegendaryDrops

Flaws that arise from inconsistent parsing of JSON and email addresses, CISA's guide to bad software practices, abusing a security disclosure process to take over a WordPress plugin, and more! Show Notes: https://securityweekly.com/asw-304

Flaws that arise from inconsistent parsing of JSON and email addresses, CISA's guide to bad software practices, abusing a security disclosure process to take over a WordPress plugin, and more! Show Notes: https://securityweekly.com/asw-304

This is honestly my favourite intro in a while. You might be able to tell as I took the time to actually edit some other things in there. If I looked at or took comments I might know whether you liked it as well but to be honest these intros are because we enjoy them - that is the only reason they are there. Hosted by M.Boer and S.Schekman on the 12 September 2024

Hour 3 - Drake Maye had a second consecutive bad practice, why Jones is starting to worry about his chances to start week one. Is Jerod Mayo allowing players to walk all over him?  Are the Red Sox going to make a meaningful move before tomorrow's deadline? Finally, a buy or sell Monday edition of Triple Play!. 

Visit my website, ⁠⁠https://macroandpaid.com/ to grab access to my free e-course to learn more about macro social work (changemaking) careers, what it is, possible salaries, job titles, industries where macro work occurs...and much more! Happy macro career planning, Marthea Pitts, MSW

Joining the show today is singer, songwriter & Actress Kara Connolly chatting with Edward about music creation, topping the last single, revealing Kara future releases, What Kara is writing about currently, Kara's acting auditions, & Kara expose some of the bad practices of the entertainment industry!    For more information about Edward go to: https://edwardfowlershow.com   If you enjoyed this episode, could I ask you to please consider leaving a short review on Apple Podcast? It takes less than a minute and makes a huge difference in helping to spread the word about the show.   Follow Edward on social media:  Instagram: instagram.com/edwardfowlershow X: twitter.com/_EdwardFowler Facebook: https://www.facebook.com/edwardfowlershow YouTube: https://www.youtube.com/EdwardFowler

Unrecruited out of Highschool, but still found a way to play college basketball RJ Mayfield talks about his first dunk, how he got on a college basketball team, and what quote he lives by. - Instagram: https://www.instagram.com/satb_pod/ TikTok: https://www.tiktok.com/@shippedacrosstheborder YouTube: https://www.youtube.com/@SATBpod - Time Stamps 0:00 1:36 Good Practices vs Bad Practices 3:19 Why Can't RJ Go Left? 3:52 Where RJ Went To Highschool 6:25 Back To Why RJ Can't Go Left 7:21 Wild Scouting Report 7:52 RJ's Athletic Family 11:59 RJ's Breakout Season 14:17 Freshman season Weight Gain 14:58 how he got his bounce 15:55 his first dunk 16:55 a little but of progress is powerful 17:20 first in game dunk 19:17 Daunte Willcott 19:52 Taking A Year Off Of Basketball 21:51 How He Got To Elms 24:25 Accidentally Making College Basketball? 25:46 Walk on/ Recruited 27:29 Finding Your Role 28:43 What's your max bench? 29:14 Chris is a bench demon 29:56 Team Goals For The Upcoming Season 34:30 Personal Goals For This Season 36:10 Crazy Basketball stories 44:15 The Elephant in The Room 49:48 Extra Clip From After The Pod 55:48 One piece of Advice You Would Give Your Younger self

A lot to unpack in this episode titled "Bad Practices." The team covers recent events regarding rapper 50 cent injuring someone at his concert because of microphone malfunctions. There has also been some heavy opinions about Dr. Umar Johnsons meetings with the controversial sukihanna. The Notion team also share their thoughts on Earn Your Leisure's invest, followed by the Jay Morrison scandal involving the Tulsa Real estate crowd fund.

Episode 0296 - B Squad's Bad Practices We're talking about leaving a junk yard without anything, being behind on paper work and hood ornament unobtainium.   Show Notes: Episode with 292 Kevin Tetz: https://bsquadhotrod.libsyn.com/0292-kevin-tetz-is-back-chatting-with-b-squad Hood Ornament  https://www.ebay.com/itm/325465005371 Texas motor speedway swap meet https://pateswapmeet.com/ Rims  https://www.discounttire.com/buy-wheels/method-race-wheels-mr702

In this episode, Ryan gives us a recap on his weekend at Mama Tried in Milwaukee and we also tackle a topic from one of our Discord members about sales practices that make you cringe/pass on a purchase.- - - - - - - - - - - - - - - - - - - - -Buy some FDB merchandise here.- - - - - - - - - - - - - - - - - - - - -Go here to join our FREE Discord!Visit Five Dirty Bikers on social media!FacebookInstagramTikTok- - - - - - - - - - - - - - - - - - - - -Visit the website: www.fivedirtybikers.comSupport the show

Jesse Kraai, David Pruess and Kostya Kavutskiy talk about Chesscoms potential monopoly and the consequences of it. 00:00 Intro 00:56 Summary 02:37 Kostya on chesscom buying play magnus 08:00 "Bad Practices" 12:52 Individual vs. Collective 20:12 Is Chesscom Trying to Kill OTB? 36:39 Behavior in an expanding Market 39:57 The Competitors 48:25 Tribalism 51:18 The Consequences Of The Play Magnus Acquisition Interested in improving? Check out the all-new Dojo Training Program - https://chessdojo.shop/training  Want to support the channel? Donate here - https://streamlabs.com/chessdojolive  Follow ChessDojo here: Website: https://chessdojo.shop  Twitch: https://twitch.tv/chessdojolive  Discord: https://discord.gg/sUUh8HD  Twitter: https://twitter.com/chess_dojo  Patreon: https://patreon.com/chessdojo  Instagram: https://www.instagram.com/chess_dojo/  Podcast: https://chessdojotalks.podbean.com/ 

Today James McQuiggan (who is in for Javvad) discuss burnout in security folks, reliance on endpoint protection, and how an Elasticsearch server with no password or encryption lost 1 million records. All this and more on today's show Stories from the show: New research reveals overreliance on endpoint protection could be putting organizations at higher risk of exposure to ransomware https://www.securityinfowatch.com/cybersecurity/information-security/breach-detection/press-release/21271323/gigamon-new-research-reveals-overreliance-on-endpoint-protection-could-be-putting-organizations-at-higher-risk-of-exposure-to-ransomware   Elasticsearch server with no password or encryption leaks a million records https://www.theregister.com/2022/06/16/storehub_data_leak/ The unrelenting threat of ransomware is pushing cybersecurity workers to quit https://www.zdnet.com/article/the-unrelenting-threat-of-ransomware-is-driving-cybersecurity-workers-to-quit/ 45% of cybersecurity pros are considering quitting the industry due to stress https://www.helpnetsecurity.com/2022/06/13/cybersecurity-professionals-stress-levels/  

I had great conversations with my guests in this season 8, focussed on the great re-evaluation where we discussed their perspective on the great resignation that saw a massive exodus of employees out of their jobs during the covid 19 pandemic.  I thought I'd select the takeaways from our conversations in these short extracts. Of course, you can listen or listen again to the full episodes to get the full interviews. We've explored many angles and the implications of the great resignation: from purpose to finding clarity, to financial well-being and health wellbeing, the end of a system and the need to reinvent a more empowering one where people can go to work and expect to have a great experience. The takeaway 1 is that this phenomenon of great resignation is a build-up of many years of bad practices.  in episode 93, Nicole Townsend, founder of experience counts shares why she thinks that the pandemic was the perfect catalyst for employees who already felt burned out to quit and start their own venture. Listen to episode 93 https://www.francinebeleyi.com/93-work-hard-and-be-nice-to-people-with-nicole-townsend/ For all the other episodes and show notes go to https://www.francinebeleyi.com/podcast/

This week, how baseball broadcasting today is a tale in what not to do. All musical performances included are my own. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/sean-thomas-kane/support

  (0:00) Mac Jones comments on the Patriots having bad practices is discussed and if it should be a worry for fans. (13:30) Calls come in on the Patriots and Bruins. (24:10) Arcand and Ty discuss Mac Jones recent struggles and his up and down play as of late. (33:50) Bill Belichick's thoughts on Jaguars Qb Trevor Lawrence are discussed.

  (0:00) Mac Jones comments on the Patriots having bad practices is discussed and if it should be a worry for fans. (13:30) Calls come in on the Patriots and Bruins. (24:10) Arcand and Ty discuss Mac Jones recent struggles and his up and down play as of late. (33:50) Bill Belichick's thoughts on Jaguars Qb Trevor Lawrence are discussed.

Many of us have experienced a "bad practice" and it often leaves us with feelings of defeat. In this episode, I want to share the gift of bad practices and how they are actually setting you up for success. I also talk about how perfectionism is the root of avoiding bad practices which leads to procrastination. Sometimes all you have to do is show up.

Episode 31; Season 1- Bad practices which can destroy the Best Restaurants.

In today's podcast, Heather chats with Tom and Meredith about CISA's bad practices list and single-factor authentication. Click here for our podcast episode transcript.

hell yes. --- Send in a voice message: https://anchor.fm/bling-viera/message

We made it to fifty (50!). To celebrate, the guys are taking a step back from technical deep dives, as they curated the best of the best Power BI jokes, memes, and best content the community has shared. If you are a Power BI pro, we promise you will be able to relate! All the content today is around what those in Power BI deal with, and we are not alone in the technical problems, frustrations, and experiences that we all share dealing with data and people. Here's to another fifty! Gallery of Power BI Memes Discussed PowerBI.Tips Twitter Thread on Bad Practices in Power BI Reddit User for Power BI Meme Monday Get in touch: Send in your questions or topics you want us to discuss by tweeting to @PowerBITips with the hashtag #empMailbag or submit on the PowerBI.tips Podcast Page. Visit PowerBI.tips: https://powerbi.tips/ Watch the episodes live every Tuesday and Thursday morning at 730am CST on YouTube: https://www.youtube.com/channel/UCPwPrIpZwlfIKcoUpRwl9OQ Subscribe on Spotify: https://open.spotify.com/show/230fp78XmHHRXTiYICRLVv Subscribe on Apple: https://podcasts.apple.com/us/podcast/explicit-measures-podcast/id1568944083‎ Follow Mike: https://www.linkedin.com/in/michaelcarlo/ Follow Seth: https://www.linkedin.com/in/seth-bauer/ Follow Tommy: https://www.linkedin.com/in/tommypuglia/

Breaches and ransomware infections are hitting healthcare hard alongside the critical supply chain that helps keep healthcare operations running. The federal government has been issuing a flurry of guidance, executive orders, draft regulations, diplomacy, and more to try to kickstart our national response to the cyber crisis. We are calling in the cavalry, but will it help?  In this episode of The CyberPHIx, we hear from Steve Dunkle, Chief Information Security Officer for Geisinger Health System.   Steve is one of the country's leading cybersecurity healthcare leaders and we get his perspective on some of these federal updates and proposed changes to see how they fare in terms of providing meaningful support and guidance for healthcare organizations.  We discuss new federal and standards guidance and related trends including:  NIST's “Bad Practices” cybersecurity guide for end-of-life devices, default passwords, and single-factor authentication  Ransomware guidance from the NSA, FBI, and CISA on stopransomware.gov  Third-party risk and supply chain risk guidance and pending regulations  Strategies for CISO executive success include a focus on customer service, strategic thinking and planning, networking, and continuous learning Incident response and cyber-resilience guidance  OCR enforcement focus areas and HIPAA Security Rule compliance 

The CyberPHIx Roundup is your quick source for keeping up with the latest cybersecurity news, trends and industry leading practices, specifically for the healthcare industry. In this episode, our host Brian Selfridge highlights the following topics trending in healthcare cybersecurity this week: Details of 15+ breaches of business associate vendors servicing healthcare organizations that occurred in the last two weeks alone Evolving cybercrime business models and the emergence of Initial Access Brokers (IABs) Top cybersecurity and IT certifications that drive the highest salaries for security professionals in the industry Recent OCR enforcement activity and fines for HIPAA Privacy Rule violations Analysis of the cybersecurity “Bad Practices” catalog from the CISA and implications for healthcare entities

This Week, in the Leadership and Communications section, The SEC Is Serious About Cybersecurity. Is Your Company?, CISA Urges Organizations to Avoid Bad Security Practices, IT leaders facing backlash from remote workers over cybersecurity measures, and more!    Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw231

This week in the AppSec News, Mike and John talk: OWASP Top 10 draft for 2021, bad practices noted by CISA, Azurescape cross-account takeover, Confluence RCE, WhatsApp image handling, API security tokens survey, & more!   Visit https://www.securityweekly.com/asw for all the latest episodes! Show Notes: https://securityweekly.com/asw165

This week in the AppSec News, Mike and John talk: OWASP Top 10 draft for 2021, bad practices noted by CISA, Azurescape cross-account takeover, Confluence RCE, WhatsApp image handling, API security tokens survey, & more!   Visit https://www.securityweekly.com/asw for all the latest episodes! Show Notes: https://securityweekly.com/asw165

This Week, in the Leadership and Communications section, The SEC Is Serious About Cybersecurity. Is Your Company?, CISA Urges Organizations to Avoid Bad Security Practices, IT leaders facing backlash from remote workers over cybersecurity measures, and more!    Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw231

On this week's show Patrick Gray and Adam Boileau discuss recent security news, including: More info on the Belarusian Cyber Patriots How infosec overhyped election security risks Is data ransoming dying? All about the Azure Cosmos DB drama Much, much more… In this week's sponsor interview Airlock Digital's Daniel Schell and David Cottingham join the show to talk about EDR bypasses. They are a thing. Links to everything that we discussed are below and you can follow Patrick or Adam on Twitter if that's your thing. Show notes Belarusian hackers are turning the country's surveillance state against it | MIT Technology Review A new wave of Hacktivists is turning the surveillance state against itself - The Record by Recorded Future Trump conspiracies strain election cybersecurity experts T-Mobile CEO apologizes after hacker stole millions of users' personal information Bangkok Air confirms passenger PII leak after ransomware attack - The Record by Recorded Future Leaked Guntrader firearms data file shared. Worst case scenario? Criminals plot UK gun owners' home addresses in Google Earth • The Register Hackers steal $29 million from crypto-platform Cream Finance - The Record by Recorded Future U.S. spy agencies rule out possibility the coronavirus was created as a bioweapon, say origin will stay unknown without China's help - The Washington Post Australia's 'hacking' Bill passes the Senate after House made 60 amendments | ZDNet White House rolls out pipeline, supply chain security initiatives as companies pledge billions in cyber spending CISA adds single-factor authentication to its catalog of 'Bad Practices' - The Record by Recorded Future DHS urges Microsoft customers to update Azure to avoid security flaw Microsoft Azure vulnerability exposed thousands of cloud databases CISA and the FBI warn of ransomware gangs' tendency of launching attacks over holidays and weekends - The Record by Recorded Future FBI warns that Hive ransomware hackers are calling victims by phone Deserialization bug in TensorFlow machine learning framework allowed arbitrary code execution | The Daily Swig A Dark Web Murder-For-Hire Scammer Became An FBI Informant WhatsApp, Facebook, and Twitter fined for not storing user data inside Russia - The Record by Recorded Future A Bad Solar Storm Could Cause an 'Internet Apocalypse' | WIRED Trial & Error in Kuwait - CyberScoop How Data Brokers Sell Access to the Backbone of the Internet Man Robbed of 16 Bitcoin Sues Young Thieves' Parents – Krebs on Security Front Matter | Understanding and Managing Risk in Security Systems for the DOE Nuclear Weapons Complex: (Abbreviated Version) | The National Academies Press JCP | Free Full-Text | An Empirical Assessment of Endpoint Detection and Response Systems against Advanced Persistent Threats Attack Vectors | HTML

Today, Ardee and Tony discuss five ways to "hack" your marketing strategy and embrace innovation. They also discuss how a technique used to save Allied bombers during WW2 could also save your next appeal. This and more in the trench!

Cyberattacks against critical infrastructure can have detrimental impacts on everyday life. The past few months, we've seen example after example of cyberattacks causing gas and food shortages as well as transportation service disruptions. CISA, the Cybersecurity and Infrastructure Security Agency, is a standalone US federal agency established to advance the Department of Homeland Security's national security mission. It seeks to reduce and eliminate threats to US critical physical and cyber infrastructure. CISA recently confirmed Jen Easterly, a former US Army officer and member of Tailored Access Operations, as its new Director. In this episode, special guests Brian McCord and James Correnti discuss Jen Easterly's Confirmation, CISA's mission, and a new catalog of Bad Practices that the Agency is actively developing

In this episode, Charl van der Walt jions Erich and Javvad as they talk about the news stories related to the new CISA 'Bad Practices' guidance, My Book Live devices being remotely wiped, Windows print spoolers being weaponized and data movement by pigeons. Charl then talks about what it's like being a CEO, what he looks for in potential employees, the state of security organizations in South Africa, the value of certifications and more. Remember to hit the 'Like' button, then subscribe and share for more great weekly episoded. About Charl: Twitter: @charlvdwalt LinkedIn: https://www.linkedin.com/in/charl-van-der-walt/ Orange Cyberdefense: https://www.linkedin.com/company/orange-cyberdefense/ Stories from the show: CVE-2021-1675: Proof-of-Concept Leaked for Critical Windows Print Spooler Vulnerability: https://www.tenable.com/blog/cve-2021-1675-proof-of-concept-leaked-for-critical-windows-print-spooler-vulnerability Hackers use zero-day to mass-wipe My Book Live devices: https://www.bleepingcomputer.com/news/security/hackers-use-zero-day-to-mass-wipe-my-book-live-devices/ Bad Practices: https://www.cisa.gov/BadPractices   BONUS STORY: In Africa, A Pigeon Transfers Data Faster Than The Internet: https://www.wired.com/2009/09/in-africa-a-pigeon-transfers-data-faster-than-the-internet/ IP over Avian Carriers with Quality of Service: https://datatracker.ietf.org/doc/html/rfc2549  

The SVR's Nobelium appears to be back, this time with a less-than-fully successful cyberespionage campaign. The Netfilter driver is assessed as malware. Idle hands seem to make for more attacks against online gaming. Mercedes-Benz USA reports a data exposure incident. CISA starts to keep track of bad practices. The International Institute for Strategic Studies publishes a net assessment of national cyber power. Carole Theriault looks at the security implications of frictionless online commerce. Our guest is Clar Rosso from (ISC)2 with insights on Building Resilient Cybersecurity Teams. And Loki is a trickster, and his name is a lousy password. For links to all of today's stories check out our CyberWire daily news briefing: https://www.thecyberwire.com/newsletters/daily-briefing/10/123

В новому епізоді нашою гостьою стала Анна Курило, Associate Engineering Manager в Red Hat. Цього разу тема звучала так — Engineering Salary: best and bad practices Прослухавши подкаст ви дізнаєтесь:

Die Geschichte von Knight Capital mutet wie ein Best-of von Bad Practices in der Softwareentwicklung an. Viele Jahre hat das Unternehmen Glück. Aber an diesem schicksalhaften 1. August 2012 wird eine Kettenreaktion in Gang gesetzt, die das Unternehmen in nur 45 Minuten einen Verlust von 460 Millionen Dollar beschert. Ich verzichte bei dieser Geschichte auf die meisten Fachbegriffe aus der Finanzwelt. Das spare ich mir für Wolfgangs Börsen-Podcast auf. Außerdem rechne ich durch, wieviele Sekunden Jeff Bezos arbeiten muss, um mein Gehalt zu übertreffen. Erkenntnis der Folge: Wenn man sich direkt am Anfang der Recherche verliest und statt "Peg" versehentlich "Pug" liest, so bekommt man diesen Mops nicht mehr aus dem Kopf. Sprecher & Produktion: Wolfgang Schoch Musik: BACKPLATE von https://josephmcdade.com

Alex Epstein discusses several ways to identify easy-to-implement best practices that will improve our lives, and easy-to-eliminate bad practices that are unnecessarily undercutting our lives.

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest: John Espirian Topic: Marketing and Bad Practices (Social Media) Discussion Points • Automation • Communicating • Being generic • PODS! • And a bit of footi Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk  The Professional Bit: https://www.linkedin.com/in/petersumpton/  Facebook Community: https://www.facebook.com/groups/marketingstudylab/  Tweet Tweet: https://twitter.com/cousinp81  Transcript (this transcript isn’t 100% accurate but provides a decent representation of the conversation – soz for any confusion) Peter Sumpton And we're back live on a Friday. And my guest yet again, I've got another guest because no one wants to be alone on a Friday evening delay. And what better guest to have on a Friday than John Espirian. The legend that is. So, John, I'm not going to do your intro. I'm sick of introducing you to be phased in. I'm a podcast twice. I always talk about you on multiple podcasts. So I'm gonna let you do your own intro this time. But enough of me and this is my last time. Yeah, absolutely. John Espirian Yeah, I'm john, Experian. I'm a technical copywriter by trade, I also call myself a LinkedIn nerd, because I've been researching this platform for bloody forever. So I help people with their LinkedIn profiles, I write content for their websites, and try to be an all round most guy where I can. But I'm not gonna be a nice guy today, I think we're gonna have a bit of a moan we can today about social. Yeah, and why not? I think, as always just introduce what we're doing here today. So we're live on Facebook, LinkedIn, and YouTube. If you have any comments, just please post them below as we as we go along. But the reason I do these lives on a Friday is to have a bit of a general chat with somebody about marketing, and, and then whatever that might be. So today, it's social media, bad practice, but let's just call it a social media moan about things that we do what other people do, should I say No boss, obviously, because we're squeaky clean, that other people do that just either bad practice, don't work shouldn't be done. You wouldn't do that in real life. So why don't you do it on a social platform? Those types of things. But before we start, john, I've got a little quiz for you. It's just it's one one quick question. And I want you to tell me, who said this, okay. Don't ever try to sell me on anything. Give me all the information. And I'll make my own decisions. I believe that was Mr. Kardashian, wasn't it? Wait, I mean, your success rate must be so low. So I just think that sales approach just isn't for me. And I can't imagine that it works for anyone to be honest. I mean, you'd feel that there's that much around that it works for some people, but I don't know. I'd be amazed if to find somebody, I'm yet to find somebody in the listening, please speak up and say, do all the time. And it really works. Because we automate it to 60,000 people. And we get to people say, Yeah, well, this is the thing that we see back in the day, if it was, alright, you're going to be using an automation tool to spam loads of people through email, then you can even I didn't agree with that. Either, you can kind of at least see that the finances make sense, because it's not costing you any more to send a message to 500,000 people than it is to 5000 people, or many fewer so so then I can kind of see why automation will work. But on social media, unless you're going to do it through the automated route, then I don't see any any reason why you would try that because it would take me so much effort to get a single lead out of that approach, that maybe people are just automating. And that's that. That's another one of the bad practices is just the the process of doing what I would call Front of House automation is a bad thing, you know, so So I mean, I talked about this in content DNA, it's it's back of house automation is all right, you know, the stuff that you can't see, that makes the business's processes smoother, but that isn't detectable at the front end. That's cool. And that's smart. But front of house, you know, where you can see that they'll start a message with Hey there. Okay, what's automated? You know, just something that obviously looks like it's boilerplate text. I just can't imagine that that that works on the modern social media. Use it definitely doesn't work on me. And I think I know a lot of people actually a lot of people who've been put off, I mean, LinkedIn specifically, but I'm sure this happens everywhere, because they'll say, is just full of sales pitches. Uh huh. And so, you know, it's actually, you know, it's damaging, because the people who might actually have something interesting to say thinking stuff this for a game of soldiers, I'm not going to hold on where someone's just going to be bombing my inbox with all sorts of rubbish. Peter Sumpton I'd love to know if even down to the point of view of, we've got this new product out now, as a post. I'd love to know if that's ever worked for anybody. And I suppose it must, in some industries? Absolutely. But in general on LinkedIn, I'd be amazed if that is a good tactic to to utilise in, in anything on LinkedIn just seems a bit crazy to me. John Espirian Yeah, I think we need to earn the right. Mm, ourselves. And so you know, I've heard some marketers say, well, maybe one in five of your posts could be promotional, maybe one in 10 of your product could be promotional, maybe one in 20 of your posts, it depends on who you listen to. But I think you've got to make sure that you you do something that educates and informs and entertains to earn the right to pitch to people. Peter Sumpton And there's a way of doing that. Yeah. And and the thing that I like about the way you go about what what you do, from your website to social and I suppose we'll we'll cover it in in a little while in terms of being the same everywhere, is that you don't you don't sell you educate, but you do it from the point of view of very much openness and transparency, there's not a lot to hide in terms of what you offer from a business perspective. And what you tell people, you know, you're up front with your rates, you're up front, you push them promote the industry, and other people in it. And it's like, it's just all for the good, really, and why wouldn't that be a thing? John Espirian Yeah, well, I think a lot of people have got that that kind of scared competition mindset. Yeah, you know, the big realisation that most people don't have is that your biggest competitor isn't the guy down the road, who does the same thing as you, the biggest competitor is complete inaction, isn't it, your way your brain is tuned to try and conserve energy not have to make hard decisions. And easy decision for it to make is to do nothing. Mm hmm. Conscious brain is the easiest thing is to do nothing. So that's the competitor you're dealing with. So if you if you're battling that foe, you've got to make it as simple and frictionless and trustworthy to deal with someone as possible so that you can move them to that point where they actually do want to do something. And you're not going to do that by hiding stuff. You know, I think that those days are over now, you know, you can't, you can't keep secrets on the internet. It doesn't work like that. So So I think, you know, quite apart from the fact I think it's just the ethical thing is just to tell people the truth as much as possible. I just think it's the smart business thing to do. I mean, when it comes to decision, who are you going to trust the person who lays out all of the facts, and even some of the flaws? Or someone who just says, you know, shiny, shiny, everything is brilliant. Let's get into a consultation. We'll talk about prices later. Well, no, that's not going to work. You've got to, I think you've got to be more and more transparent. And we'll we'll eventually reach a point where the only successful businesses are the ones who actually do share everything up front. And people can make an informed choice. And there'll be less hoodwinking, hopefully in the future. Peter Sumpton The ones the one thing I've noticed of my career, I suppose we're going to a bit of a tangent, I'll bring it back in a moment. But the one thing that I've I've noticed over over my career is that if you do that standard, go to an event which those event things still exist somewhere in the world. If you if you go to an event and you say, how's business, and the answer is good. That means it's terrible. It's like why wouldn't you just say, Well, I'm actually struggling at the moment to be fair, you know, welcome to business so if if you know anybody that can benefit from what we've got to offer, you know, let's let's connect that I don't understand why there wouldn't be that that honestly I've never got that. John Espirian Yeah, yeah, totally. Peter Sumpton So because you can't have your standard background I feel like I should pick John Espirian my brain blue This can't be right this is not right. And this this this this whole thing is blue in front to me now. Peter Sumpton I very treatable Garrison's. For people that don't know is that well, I'm currently sat in an office in the centre of the champions of England. So in Liverpool City Centre, which is cool England as we know likes to tell people even. And this isn't rock Far from it, but fabulous book. I was talking about this book and talking about it. I'm sure it was yesterday. And yes, it was yesterday with with both our friend, Nicole Osborne. And I can, I can just nice little thing then at the bottom six times, there you go loving. And you're sorry, John Espirian I hope that's out of date soon. Peter Sumpton Yeah. But the thing that I was saying is that i've i've don't read many books, but I've read this book because it was just dead easy to read. It's not too long. It's full of valuable information. And this isn't me blowing smoke up your ass. This is me being perfectly honest. But the thing that I intended to do in life gets in the way is go back through it, and start to mark up the elements that I need to have in my business. And I haven't done that. In fact, I've got two pages in my diary of notes from it. And that is it. But that is on my to do list. So just wanted to highlight the fact that anyone that's listening, check out content DNA, because it's, it's a really good read. It's simple to read and understand what you need to do. And it's just about applying it. And like you said, it's my brain that stopped me from doing that more than anything, because time isn't. Time is never an excuse. John Espirian Yeah, I think I think I mean, your case you've got there, you've got the whole Lego thing going on. And isn't that mark, memorable kind of hook that you've got there? And you know, most people who've seen me on LinkedIn, know that, you know, I'm wearing and now I've got my bitmoji on. And it's like, it's almost like a bit of a cornerstone, isn't it? It's like, you want to occupy that space in people's mind that says, Oh, yeah, it's that guy who does whatever. And they've got really quick and easy way of remembering them. So if that if that Lego marketer is that cartoony, LinkedIn guy, I mean, I'm not saying that everyone needs an avatar in that same way. I think everyone needs a hook. Definitely. Because everyone's coming in the sea of sameness, aren't you? But Peter Sumpton yeah, yeah. And if you if you can link that to your personality, or who you actually are, which I think we both do that, then you're on to a positive thing, because regardless of what how people say it, you know, like, Oh, that's the Lego person or they, you know, they've got that cartoon character that is about them and linked to them. It's that link, it's that association. And it makes it memorable, because they've actually remembered it. They might not remember that the exact phrase or what it is, but they've remembered it because it stands out, like you say, John Espirian yeah, that's the thing. And it's what a lot of people don't do, and they end up kind of being actually they ended up doing what I used to do before, you know, short of a few years ago, where I was just too scared to be myself. And so you end up being really generic in what you do, you know, you just end up really being if you even if you're not a boring person you come across as being really boring and just be you forgettable. And what's the point? What's the point of being on social media, if you're not going to be yourself? discussion the other day and just seeing someone's writing and thinking that's not? That's not right. That's not them. Not? They're not like that. What are they writing like that? They're just, it's, it's, you know, I mean, there are many worse practices on social media. But honestly, if you're not yourself, then you're going to attract the wrong people, or you're not going to attract anyone, in which case, what's the point in any of it? You know, yeah. People you want people to when they actually get into a phone call, or a zoom call, or meeting you in person, if that's ever going to be possible again, and you want them to go, Oh, yeah, you know, you're exactly the way you were in your LinkedIn, or on your website or whatever. You don't want to give people that shock to the system. Like, oh, you're actually really funny and Peter Sumpton well expected. John Espirian Or worse, you know, you've got you've paid someone to, to make you look really polished and funny and whatever online. And actually, you can have delis teach water, but it's just probably the worst. I hate seeing those kind of disconnects. You know, where, where it doesn't all line up. Just that does my head in to be honest. So I won't get as open and honest and real as they can if if you are then then I think you know everyone has something interesting to say you can you can get on quite well with with with social media. That's that's what I found the last years. I just relaxed. I've just been myself. And hey, it's working out. Peter Sumpton Yeah, absolutely. which is which is brilliant to hear at one thing, just just leading on from there. So we both come from a corporate background or we have worked in in those industries before. How and I think you alluded to just then but how long did it take for you to wash that out? Have your system John Espirian probably I'd say about five or six years really relax into into my voice. It took a while, you know, I mean, social media when I, when I set up my own business, I did set up a website Pretty soon, but I didn't get into social media straightaway. So it's kind of a late adopter. And yeah, you know, you're so used to kind of, you've got to wear a shirt and tie mindset. It takes you a while to let go of that and think actually, does anyone care? Like, wouldn't they just rather have a real conversation with a real person? So yeah, sorry, it did take me a while. So it's all very well and good, me telling people, hey, you need to just relax and be yourself. So I can't I can't lecture anyone on this. I'm just, it works when you do. So try to find a way to do it quicker than five or six years, because it will really benefit you if you can. Peter Sumpton But it can be it can be really hard. In Iceland, I sometimes start writing something and then I look back at a sentence and think, why have you written Haha, that's just not. That's not even how you even speak, let alone right? Like, what what are you doing? And then I'll delete and rewrite it because it takes a while to to watch out, I think. John Espirian Yeah. Yeah, it's one of the things I say in the book, actually, it's just the best thing you can do is read your own writing out loud before you commit it to the digital page. And if it doesn't sound like you, you better you better edit it, because someone's gonna see the gaps. You know, someone's gonna guess that, you know, you're not saying something right there. So yeah, it's really important that three important tip to get your content writers to read out loud. Peter Sumpton So yeah, I agree. And I put myself in that bracket. I don't. I'm more of a writer and go kind of bloke and I know I need to work on that. Because sometimes, like typos are my nemesis. But I'm not the best copywriter in the world to be fair, so yeah, I try. But what I'd like to do is focus on an Oh, we've been talking around these topics, but some of those things that really get our go or grind our gears or bad practices on social and things that people can if, if anyone's watching or listening can look to avoid, because it's just like, No, just don't, you might have seen it work. And someone's ended up with 50,000 followers, and they get engagement every single time they post. But I think really like is that just all fluff and rubbish, which it probably is. But that was the first one that interests me is automation. Yeah. So let's just have a quick chat about automation on social platforms. John Espirian Well, I think, again, this is something I used to do. So hey, you know, I'm a reformed, reformed Automator. Back in sort of 2016, I thought that social media was popping on to a scheduling tool for 20 minutes on a Sunday evening, lining up a load of blog posts and other interesting stuff that I've come across during the week, and setting it to shedule throughout the following week, and then getting on with something else. And that was that was social media. And a lot of people still do that. Or they buy actual media manager who does that for them. That's not social media at all. That drip drip bought broadcasting, isn't it? It's not social media, you just putting stuff out, it gets zero likes and comments, and everyone ignores it. What's actually social media isn't about that kind of automation. When I when I came to realise that that wasn't the right way of doing things, when actually thought maybe the best way to do it is actually to be social actually engage in conversation, and, you know, engage on other people's posts, respond to people who are looking at my posts, try and have conversations with them in public and in private through direct messages. You can't automate any of that. You could, I suppose you could pay someone to do that bit for you. But that's just taking the task off your desk, and giving it to someone else who has to become a mimic for you, well, they're probably not gonna be able to do that either very well. But certainly just automating the broadcasting bit on its own isn't gonna work. If you automate the broadcasting and also are around to engage with people and go and seek out other content that you can comment on or, you know, collaborate with and have private conversations. If you're around to do those bits, then then brilliant, but without those bits, your social media ain't very social, and you're not going to get really any results from it. I I can't think of anyone that I know who does do. Just that. broadcasts broadcast broadcast and gets results, apart from the mega influences. So if you're someone who's got a million followers, you can do that. Because Enough of your followers have built up enough loyalty with you that if you just announced some product or whatever, the you know the going by it, and it's not a problem, you can just broadcast don't need to reply to anyone. It'll work. But but you know that that's a vanishingly small proportion of the, the, the social media user base, most people can't get away with that. Peter Sumpton Yeah, I think you've almost got certain certain levels as well. So you've, you've got that bottom tier where you need that interaction, you need that engagement, you need to be on the platform, it needs to be you need to start building and developing and lo and behold, being social, imagine that. But like you said, then there's almost that crossover to well, how big are you actually getting? And how, because if we're, if we're taking that from the point of view of it's a social platform, we need to be social? Well, if you've grown that follow into X amount, then you can't reply to everybody, and you can't be everywhere all the time, then how big are you going, but you're almost like a company rather than a person. And then I think you're in a, in a different realm of what people want to hear from you and how you communicate with them. Anyway. John Espirian Yeah, I mean, I've kind of I've actually wrestled with that problem myself. I haven't really solved it yet. But I'm thinking I know that, if my and, and apologies for just focusing on LinkedIn, but that really is my strong suit. But I know that if I keep growing my LinkedIn following at the same rate that I am now, then it means that in a year's time, I'll have about 60,000 followers, which is quite a lot, right. And, and it wouldn't be that long from there to go to maybe 100,000. Because of course, that kind of snowball effect isn't there, because once people can see someone with a lot of followers, they go on follow them, we actually becomes a lot easier to gain massive numbers once you get to quite big. Whereas kind of going from 1000 to 2000, might be a real slog, but going from 50, to 60,000, actually is probably a walk walk in the park, right? So there comes a point where if you do grow, to be to become really, really big, but then the only way to manage it would then to be to get help, some kind of help, but you have to make sure that your business can sustain it, you know, so, so growing your following really that means that you should be getting more and higher quality business, you know, set either selling more product or, or selling more valuable services so that you can actually support the growing following. Because otherwise, if you're if your income and your available time stays the same, then yes, you're absolutely right, you will hit a point where you're going to go, I'm trying to do all of this myself, but I actually can't service any more people, then then, you know, you'll probably hit some kind of ceiling. But I think that the thing that's given me comfort is I was looking back at something that Kevin Kelly wrote a while ago about this, this idea of 1000 true fans, you know, you need to get the really hardcore people who are in your audience, they'll do your marketing for you, they'll do for you. If you've got more followers than actually you need that that's not you know, it's not really a problem. You need to service the real hardcore fans, we're going to take your message out to the masses. Yeah. And for most businesses, unless you're a kind of stalking, high selling low kind of business. You don't need, you don't need thousands and thousands of people to turn into customers, you know, you might need 50 customers. Were the 10 customers. So does it matter? It may be it doesn't matter to think I've got to keep growing, got to keep growing. Got to keep growing. Maybe you don't. Peter Sumpton Yeah. And it's certainly something that I give a lot of consideration to, and certainly something that Yeah, I wrestle with quite a lot into I see things like and we'll come on to it in a minute. But we're really interested in chat thing, but I see things like butt pods, and let me explain where I'm going here. But I see things I like to see things like automation, and I see things like that clearly not them posting it. And I know some people on LinkedIn that don't do that posting. They do some engagement with that with them. But they don't do that posting and some part of me thinks, yeah, I get that to a certain extent because it grows in businesses. It's, it gets you more. It gets you to people, sorry, let me face that. It gets more people viewing your content, whether they're the right people, that's debatable, but then you're more exposed. People, more people see you because like you were saying it kind of snowballs. And then once you're there, then people could start to resonate. But then there's that other side. That's like, that's just completely unethical. It's like, why would you do these practices? What, what's wrong with building slow and going slow, because you're one person at the end of the day, and yet you might build a team around you. But so it's one thing that really, really, I, I wrestle with all the time. And it goes back to what you're saying it's don't focus on the number, because if you if you ever listened to Seth Godin at all, he always mentions the Grateful Dead. And I don't think they had, I think they either had one number one hit, or they had a one top 10 hit. And they were absolutely huge, because they just focused on that core funds. And, and those core funds went to went to see them live like 50 100 times. Yeah. John Espirian Yeah, I think I think is it David? David meerman, Scott's got a book about the Marketing Secrets of the Grateful Dead something like okay, Peter Sumpton right. Okay. That's cool. John Espirian Yeah, they obviously they obviously knew their fans really well and profited from it. So yeah. Oh, yeah. pods. I mean, just wow. I think they are totally unethical. And I call in my, I've got a course called how not to be a LinkedIn loser. And in there, I just say that the pods are really like an unholy alliance between people who are often in different businesses. And that that is a real problem, I think, because you imagine that you're, you know, you're a marketer. And imagine that you're in a, you're in a pod. So it's a, for those who haven't been introduced to pods. They're sometimes formal, but usually a loose agreement between a group of people that when one person posts something, everyone else in that group will go And like and comment and share in order that the post will be seen by more people. But you know, if you're a marketer, and you're in a pod with a logo designer, and landscape gardener, the foreman pool technician, right, and then you know, you're going to be boosting their content by commenting on it. Well, first of all, that's going to take you some time to go and engage. But second of all, and possibly more importantly, you're going to be referring some of that content into the feeds of the people who follow you. So people, or you say, right, pizza mark, or I need some marketing knowledge. Brilliant, I'm going to follow Pete, I'm going to connect with Pete and therefore I'm following him. Great, I'm going to get some marketing insights. And then they see you say, you know, Pete commented on so and so swimming repair post, what, what's that about? And then he did on sound, sound logo design thing. Hang on, I'm here to learn about marketing study or whatever, that's not relevant to me. It's idea of, it's this idea of the extended content footprint, right? your content footprint is the stuff that you create directly. And obviously, you're in full control of that, what you're not quite in full control of is the fuzzy outline of it, the extended content footprint, which is all of the stuff that you interact with, has a chance of being referred into the feeds the people who follow you. And if that's not super relevant to them, there's they might unfollow you, and if they do unfollow, you probably never gonna get them back. And then you're essentially dead to them. So pod means that, you know, you increase the risk of that kind of thing happening. And also, you know, LinkedIn being the way it is, it'll, it will get more intelligent over time. And if it sees the same five people, or however many people commenting on something, within a few minutes of that thing going live, it might go, maybe they were primed to do that. Maybe they didn't see that naturally, and decided to comment on it. In which case, you know, LinkedIn are very, very happy to close you down, if they think that you're breaking the rules, they're pretty hot on their user agreement. So it's just a, just a generally bad thing to do all around. So in general, just that visibility for visibility sake, you unless you know, something more about, you know, the people are likely to see the content, it's probably not gonna be very valuable to you. And it's just a sign of bad practice is trying to cheat the system, trying to get quick, early engagement. And I don't think I don't think it really works. And the people who tend to be in the pods aren't posting the quality material. You know, you can it's just not very good stuff, but it's been boosted by others and, and experienced that can see through that, and I don't think it's going to serve them in the long run. Peter Sumpton So I've just been talking about pods on like, another group and it's a group of podcasters two completely different things, by the way, but let's just do that. Maybe just as in pods, and a group of podcasters, and we've got this group, and we share when we post things, but we don't we don't say, like, push my content, push my content, if it's relevant, then comment. If it's not, then it's like, yes, that's fine. I'm just gonna leave that. But we, you know, it's not it's not a pod. It's a group of people. And we come together, and we do like, group talks and stuff like that. And I think that's absolutely fine. It, it's this bad practice of, and to the worst extent, you pay to be in here, and we will boost your content. I haven't I mean, that's just, John Espirian yeah, I know, businesses based on that. I don't know how they're still operating, to be honest. Because it can shut down. But, you know, if you do get into any kind of arrangement like that, just just watch out. Because if someone look, right, if you're in a pod, and someone posts something that you disagree with, what you gonna do, you know, someone, vote Trump, and you go, Oh, God, hang on, I've just said that I'm gonna support all this stuff, and like and share and comment on it. Am I gonna call you out publicly? Probably not. Am I gonna have to support something I don't believe in Oh, dear. What, what do I do? How on earth do you kind of work that out? So you've got to make sure that you stay on the same page and be friendly about everything that you do. And if someone's posting complete Tosh, you've got to support it anyway. I just think it's bad practice. So yeah, what you just said, if you've got like minded people all working to the same goal, you know, in the same industry, and there's no mandate that says you must share this, you know, if you want, you can if you don't want to, that's fine as well, then then you know, that, that that's just a group of friends. Peter Sumpton And that's pretty much how it feels. It's Yeah, it's an amazing thing. John Espirian And, you know, there's, there's no problem with that, but but trying to formalise it and certainly paying for it cool. Yeah. Peter Sumpton Yeah. I mean, that that goes back to bad practices, such as we'll get you number one in Google, that really just talk talk me through that, God, just talk me through that. How are you going to do that? John Espirian And also dodging tricks with search engine optimization, I guess. But I guess that button links back to people being easy to dupe. It's sad. Peter Sumpton Yeah. John Espirian That That kind of thing could happen. But yeah, Peter Sumpton that's I was listening to a podcast once and I can't remember who it was that was on there. I'm sure it was eyes, podcast off Lago workshop, or whatever he wants to call it, because she's, she's an amazing person. But the person said, they said, Google used to be stupid. It's not anymore. And it's like, Yeah, you've got a point because the used to be some dark arts that worked to a certain extent. But no, Google's a little more sophisticated than that nowadays. And if anybody thinks that, or anybody tells you that they can get you number one for something. It's unless you're in that field, unless you've got that credibility, fundamental ly plus, but doesn't take into consideration anything else. Other people search, what they've been searching their location, all that kind of stuff. It's just a nonsense. John Espirian Yeah. Well, I mean, I think I can't remember the exact the exact way he phrased it, but Andy crestodina, in his, in his writing talks about, you know, Google is is a massive, massive business, and it hires the best people, and could easily have 10,000 100,000, let's say, have the world's best computer scientists working on their product, the new thing that you and your website can fool. Because if you do in the wrong game, they're gonna beat you aren't them. They're gonna suss you out. So if you if you want to match yourself against all those nerds in those lab coats who are working on this every day to serve up the best possible results, you're on your own loser, don't bother, just do this create content that actual humans would want to read and comment on and share. And that way Google will learn that you've got something of value Peter Sumpton Absolutely. So I want to finish on a positive let's let's try and do that for Friday evening. So what what tactics are what's working well on on LinkedIn right now what could people deploy that's what I'm not talking about the you know will will join apart and ultimately content not that kind of tactic I'm talking about his will video seems to be working quite well because and or just just standard copy LinkedIn stories that seems to be getting a push at the moment. You know, what's what's working well? John Espirian Well, I mean, every time LinkedIn producing new feature that tends to get a boost. So it hasn't been that long since LinkedIn polls have been out. So at the start, when someone would post a LinkedIn poll, it would get a lot of visibility, because it's a new feature. latest new thing on the block is LinkedIn story so that I only had that for only a week in the UK. But that has got high visibility in the LinkedIn mobile app, and is a really good way of getting engagement, actually, because I've only done a couple of stories so far, but I've had a lot of direct messages off the back of mind. And so and what that means is that you get into more conversations. And that's actually where all of the business happens is, is through public comments and private conversation. So the more things that you can do to spark those conversations, the more chance you are getting better success from LinkedIn. And so so do invest in in, you know, creating some stories, if you haven't already tried them. All of my stats show that text only will still work the best on LinkedIn versus image posts, which you know, that that flies in the face of everything. The other social platforms. So text only posts work really well, document posts work really well, because there's been, there's been a change in the LinkedIn algorithm a few months ago, which means that it now benefits, you know, it, it rewards people for high dwell time on a post. So in other words, the amount of time that someone spends looking at the post, okay, could, you know, correlates this in, to some extent, with the success of that post. So if you, if you create a video, then that then people have to watch that for a while if they can actually consume it in any way. So that's good for dwell time. And if you create a document post, so that's something like a slide, you know, PDF carousel slideshow thing. That's something that takes people a while to click through. But that also means LinkedIn will go, whoo, they're spending some time on this, it's probably good. Let's show it to lots of people. So videos and document posts get really good numbers. That's what that's where it's worth. That's where it's worth investing a little bit of time in creating that kind of content. And also, you've got there's, there's now a featured section, for LinkedIn profiles of your profile, you can feature your best piece of content. So whatever it is that you're promoting, it's a good idea to put that up in the top of this featured section so that people browsing your profile can learn a bit more about you. And as much as possible, leave your salesy stuff for your profile, and leave your explanatory helpful, you know, personality stuff for your content. So you know, content tells profile sells, think of it like that, put your put your you know, your more sales focused messages in your profile for the people who are going to do the due diligence on you and say, Peter Sumpton one thing I hadn't hadn't thought of there and you raised it, and it's a bit of a genius ploy in it makes more sense why LinkedIn have got stories on there is because you, you really need to start that communication, one to one on an individual basis to build that relationship. And it's very rare that you would have that conversation on a on a post in an open platform. That is Oh, yeah, I want to buy from you. Let's Let's char, but through a DM and that's what LinkedIn stories does. It diverts everyone into into your dm which, which is a genius move John Espirian now. Yeah, no, and it's worked for me, you know, one of my stories, someone's who'd been connecting with me for a while said, you know, they were thinking about, maybe they should hire me to create some LinkedIn content for them, and maybe they wouldn't have got in touch if I just done it. So it definitely can work. You need to, you need to have got over that earlier mindset thing that we talked about, about being yourself, because you can't be you shouldn't be a fake person, if you're going to be doing stories, because that's really quite broad. Just everyday stuff, isn't it? So you need to kind of be be comfortable with that. But also remember that people aren't expecting polished perfection, especially in in, you know, in in a story format, and it goes after 24 hours anyway. So you're not going to have kind of, it's not going to be something that's going to embarrass you, you know, six years down the line. it'll it'll be gone. So yeah, just share a bit of that bit of a personal story, a bit of what's going on in your day, the behind the scenes stuff. We really useful in in getting closer to your audience, I think. Peter Sumpton And I think I think we'll wrap it up here. But one thing you just said, Ben, I think he's just absolutely bang on. You just said that that person might not get got in touch if 100 on that. And that is just an absolute 100% reason why you should be creating valuable, interesting content for the people you want to attract. Because there's a lot There's a lot of lurkers, and rightly so because we all consume content and we don't comment, like or share or whatever. And you don't know who's watching and you don't know how helpful you're potentially being to that one person. And that's what I always think I always think, okay, if I post this or I have this live with, with with you, john, or whoever, as long as I'm helping that one person as long as one person gets a little bit of value or thinks that's a good idea. I'm happy with that. Transcribed by https://otter.ai  Main Intro Music Featured on this Podcast: Intro 1N15 Setuniman http://www.setuniman.com/  Creative Commons License

RECORDED BEFORE THE CURRENT SANITARY CRISISMajor brands regularly experience crises and make the news for alleged fundamental rights violations or similar breaches with high social stakes. Think racial discrimination, privacy and data breaches, sexual harassment at the workplace, or even life-threatening health hazards such as food poisoning. This episode sheds light on brand crisis management, the impact of such crises on brand value and intellectual property assets, as well as the solutions and good practices of proactive and remediation plans.Our guest, Shep Hyken, is Chief Amazement Officer at Shepard Presentations, St. Louis, Missouri, USA. Mr. Hyken is a customer service and experience expert, best-selling business author, and regular contributor to the Leadership Strategy section at Forbes.com. He explains and illustrates the spectrum of brand crises and the different ways—good and bad—to handle them!Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Shep Hyken (link to https://www.linkedin.com/in/shephyken/ and https://hyken.com) Also of interest:- INTA 2020 Annual Meeting & Leadership Meeting: Track—Managing Your Brand in Times of Crisis (link to: https://www.inta.org/inta-events/education-tracks/)- INTA Bulletin: “Don’t Go Dark: An Interview with Edelman’s Jennifer Cohan on Brand Response to COVID-19” (link to: https://www.inta.org/perspectives/dont-go-dark-do-not-stand-on-the-sideline-an-interview-with-edelmans-jennifer-cohan-on-brand-response-to-covid-19/)- INTA News: The Effect of a Data Breach on Brand Value (link to https://www.inta.org/data-protection-committee-update-the-effect-of-a-data-breach-on-brand-value/)- INTA's Recommendations to Enhance Brand Value Through Data Protection (link to https://www.inta.org/Advocacy/Documents/2018/Recommendations%20to%20Enhance%20Brand%20Value%20Through%20Data%20Protection.pdf)- Blog about crisis management (link to https://brandfolder.com/blog/crisis-management)

How do we make sure we are practicing the right way?

Some companies have been naughty and it's time for us to talk about them. First, we crack open some beers. Ben has already got one on the go and finishes Shelby from Thornbridge in the first few minutes, Aadil drinks Hugs & Kisses from Brouwerij De Molen, Lucy has been to Burning Soul to pick up the Raspberry Ripple and Ben opens Galaga from Brew York. Then we get em. Aadil discusses the bad branding and messaging of the beer Karen Sour from Calgary brewer Common Crown Brewing Co. More beers are needed after the conversation so Aadil has Van Vollenhoven & Co Extra Stout, Lucy jumps on the Brew York train with Big Eagle 2020 and Ben finishes with Touch Sensitive from North Brewing Co. Lucy lightens the mood with a discussion on the games she has played including Bird Alone, The Great Perhaps and Ultracore. Conversation then descends to the dark depths some gaming companies have fallen to recently and Ben asks at what point do we stop supporting a developer?

Often the focus with organizational change is how to get teams to experiment with and adopt new practices. However, last week's well-motivated working agreement can become this month's bureaucracy that is weighing down the system. Does your org/team have a way to identify failed experiments? Does it have a way to stop them before the disease spreads? Tune in to hear Chris and Austin share their experiences with getting bad practices to leave the system. Video and show notes: https://youtu.be/i7OxfukholY 

In this episode, Mike and Jody discuss bad practices and offer some tips on how to avoid implementing them in your business processes.  Questions Answered: How do we know if we have a bad practice? How do we avoid bad practices? What is the first step to take in avoiding them? Key Takeaways: It is important to have an actual discussion with your customer. Ask, “Is this thing that I am doing better for me, better for the customer or mutually beneficial?” Leverage feedback loops, test, listen and adjust Start where the customer engages. Start at the beginning. The process should be good and comfortable for the customer. Give first. Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - self directed. Find our courses here  Hire us as a consultant/advisor within your team or organization  Thank You  Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit

Das Jahr 2019 ist gerade vorbei. Das nehmen wir zum Anlass mal nicht über unsere Best Practices, sondern über unsere „liebsten“ Bad Practices aus dem vergangenen Jahr zu sprechen.

If you’re paying for a website and it’s not making you money, it’s working against you. Today we chat about optimizing your site to convert users & make you money!What's In This Episode?Traffic Doesn’t Matter (0:40)Bad Practices (2:38)Your Primary Call To Action (8:27)Your CTA Format (12:05)Where Is Your Traffic Landing? (13:40)Lead Magnets (15:50)Clear Language (19:20)Actionable Tips (19:56)

We celebrate our milestone 200th episode of the podcast with a live audience in New York City, discussing the evolution of Talking Cars over the years, how our team of experts got started at Consumer Reports, and what we see in the future for the automobile industry. We wrap this special episode with questions from our audience members.   ------------------------------------ Have a question for our experts? Leave a comment on this episode, or reach out to us directly!   From your iOS device, iMessage us at TalkingCars@icloud.com to send a photo, video, or text directly to the Talking Cars team!   We love to feature our viewers on the show, so submit video questions at https://www.consumerreports.org/cars-talking-cars/   Subscribe to Talking Cars on Spotify: https://open.spotify.com/show/4Jr8wJRJyN9v8T6LC1fQQ6     SHOW NOTES ----------------------------------- 1:07 - The History of Talking Cars Podcast 3:43 - How Our Experts Got Their Start at CR 11:41 - The Past, What We Miss The Most 16:06 - The Present, Our Favorite Cars Today and What Makes Them Better 26:33 - The Future, What What We See in the Future for the Auto Industry 31:45 - Question 1: Does CR Perform Automatic Emergency Braking Comparisons? 34:03 - Question 2: Will Modern Technology in Cars Create a Larger Depreciation Curve? 37:52 - Question 3: What is the Future of Speech Technology in Cars? 40:49 - Question 4: Does CR Penalize Car Manufacturers for Bad Practices? 43:13 - Question 5: Why Some Manufacturers Produce Hybrid Models for EU but Not for US? 45:20 - Question 6: What is CR's Take on Modern Convoluted Controls? 48:43 - Question 7: Who Makes the Best Cooled Seats? 50:58 - Question 8: Where Do We See The Role of Government in Driver Education?   ----------------------------------- Talking Cars with Consumer Reports #1 https://www.youtube.com/watch?v=tKkcRYrAjkk ----------------------------------- Check out http://www.ConsumerReports.org for the latest reviews, tips, and recommendations and subscribe to our YouTube Channel: http://bit.ly/1Nlb1Ez    Follow Us on Social: Facebook: http://on.fb.me/1IQ2w5q Twitter: http://bit.ly/1Yf5Fh2 Pinterest: http://bit.ly/1P37mM9 Instagram: http://bit.ly/1I49Bzo Google+: http://bit.ly/1Md3gfQ

We celebrate our milestone 200th episode of the podcast with a live audience in New York City, discussing the evolution of Talking Cars over the years, how our team of experts got started at Consumer Reports, and what we see in the future for the automobile industry. We wrap this special episode with questions from our audience members.   ------------------------------------ Have a question for our experts? Leave a comment on this episode, or reach out to us directly!   From your iOS device, iMessage us at TalkingCars@icloud.com to send a photo, video, or text directly to the Talking Cars team!   We love to feature our viewers on the show, so submit video questions at https://www.consumerreports.org/cars-talking-cars/   Subscribe to Talking Cars on Spotify: https://open.spotify.com/show/4Jr8wJRJyN9v8T6LC1fQQ6     SHOW NOTES ----------------------------------- 1:07 - The History of Talking Cars Podcast 3:43 - How Our Experts Got Their Start at CR 11:41 - The Past, What We Miss The Most 16:06 - The Present, Our Favorite Cars Today and What Makes Them Better 26:33 - The Future, What What We See in the Future for the Auto Industry 31:45 - Question 1: Does CR Perform Automatic Emergency Braking Comparisons? 34:03 - Question 2: Will Modern Technology in Cars Create a Larger Depreciation Curve? 37:52 - Question 3: What is the Future of Speech Technology in Cars? 40:49 - Question 4: Does CR Penalize Car Manufacturers for Bad Practices? 43:13 - Question 5: Why Some Manufacturers Produce Hybrid Models for EU but Not for US? 45:20 - Question 6: What is CR’s Take on Modern Convoluted Controls? 48:43 - Question 7: Who Makes the Best Cooled Seats? 50:58 - Question 8: Where Do We See The Role of Government in Driver Education?   ----------------------------------- Talking Cars with Consumer Reports #1 https://www.youtube.com/watch?v=tKkcRYrAjkk ----------------------------------- Check out http://www.ConsumerReports.org for the latest reviews, tips, and recommendations and subscribe to our YouTube Channel: http://bit.ly/1Nlb1Ez    Follow Us on Social: Facebook: http://on.fb.me/1IQ2w5q Twitter: http://bit.ly/1Yf5Fh2 Pinterest: http://bit.ly/1P37mM9 Instagram: http://bit.ly/1I49Bzo Google+: http://bit.ly/1Md3gfQ

We celebrate our milestone 200th episode of the podcast with a live audience in New York City, discussing the evolution of Talking Cars over the years, how our team of experts got started at Consumer Reports, and what we see in the future for the automobile industry. We wrap this special episode with questions from our audience members.   ------------------------------------- Have a question for our experts? Leave a comment on this episode, or reach out to us directly! From your iOS device, iMessage us at TalkingCars@icloud.com to send a photo, video, or text directly to the Talking Cars team! We love to feature our viewers on the show, so submit video questions at https://www.consumerreports.org/cars-talking-cars/ Subscribe to Talking Cars on Spotify: https://open.spotify.com/show/4Jr8wJRJyN9v8T6LC1fQQ6 SHOW NOTES ----------------------------------- 1:07 - The History of Talking Cars Podcast 3:43 - How Our Experts Got Their Start at CR 11:41 - The Past, What We Miss The Most 16:06 - The Present, Our Favorite Cars Today and What Makes Them Better 26:33 - The Future, What What We See in the Future for the Auto Industry 31:45 - Question 1: Does CR Perform Automatic Emergency Braking Comparisons? 34:03 - Question 2: Will Modern Technology in Cars Create a Larger Depreciation Curve? 37:52 - Question 3: What is the Future of Speech Technology in Cars? 40:49 - Question 4: Does CR Penalize Car Manufacturers for Bad Practices? 43:13 - Question 5: Why Some Manufacturers Produce Hybrid Models for EU but Not for US? 45:20 - Question 6: What is CR’s Take on Modern Convoluted Controls? 48:43 - Question 7: Who Makes the Best Cooled Seats? 50:58 - Question 8: Where Do We See The Role of Government in Driver Education?   -----------------------------------   Talking Cars with Consumer Reports #1 https://www.youtube.com/watch?v=tKkcRYrAjkk   ----------------------------------- Check out http://www.ConsumerReports.org for the latest reviews, tips, and recommendations and subscribe to our YouTube Channel: http://bit.ly/1Nlb1Ez  Follow Us on Social: Facebook: http://on.fb.me/1IQ2w5q Twitter: http://bit.ly/1Yf5Fh2 Pinterest: http://bit.ly/1P37mM9 Instagram: http://bit.ly/1I49Bzo Google+: http://bit.ly/1Md3gfQ

On the eighth episode of the MoT Podcast, the hosts discuss recent events from a russian social activist who's fighting against manspreading, freerange parenting... is it good or is it bad? Sexual assault is debated and what are acceptable advancements in society. As well as a detailed discussion about "Bowsette". Find out about this and much more on the eighth episode of the Maze of Thoughts!

On the eighth episode of the MoT Podcast, the hosts discuss recent events from a russian social activist who's fighting against manspreading, freerange parenting... is it good or is it bad? Sexual assault is debated and what are acceptable advancements in society. As well as a detailed discussion about "Bowsette". Find out about this and much more on the eighth episode of the Maze of Thoughts! Hosts : Apollyon, DiceDracul and Misnomer. E-mail : mazeofthoughts2017@gmail.com *Contact us whenever if you're going through some situations and you might need someone to talk to! Some of us have been through difficult situations and might be able to help you overcome yours! Don't hesitate!* Links : http://twitter.com/mazepodcast http://patreon.com/mazeofthoughts http://facebook.com/mazeofthoughtspodcast https://discord.me/motpodcast http://twitch.tv/maze_of_thoughts http://instagram.com/mazeofthoughtspodcast http://tun.in/pi7X8

April 26th, 2018

MotA-Minute: POTA 41"Minute of the Apes" is the daily podcast where Sean and Todd break down "The Planet of the Apes" movies, one minute at a time.Follow us on:Facebook @MinuteOfTheApesTwitter @MinuteOfTheApesEmail: podcast@minuteoftheapes.comWebsite: https://www.minuteoftheapes.com/Special Guest: Richard Neal (Zeus Comics https://www.zeuscomics.com/)

MotA-Minute: POTA 41"Minute of the Apes" is the daily podcast where Sean and Todd break down "The Planet of the Apes" movies, one minute at a time.Follow us on:Facebook @MinuteOfTheApesTwitter @MinuteOfTheApesEmail: podcast@minuteoftheapes.comWebsite: https://www.minuteoftheapes.com/Special Guest: Richard Neal (Zeus Comics https://www.zeuscomics.com/)

Press Start Podcast EP.37 | Industry Bad Practices | Loot Crates | Micro - Transactions | Paywalls by Kofi

Baz has a broken keychain. Thomas has a broken phone. New iPads. Dave disrupts some national stats. Finding Friends. Upgrading a Mac Mini. Hard drive reliability. Anecdata. Switching. Mistrusting Windows. Baby Duck syndrome. Urban design and JavaScript. Thomas gets hacked. Steam Reforming. Firewatch. A normal lost phone. Links Why would Apple release a 10.5″ iPad? … Continue reading "033 – I get to admit to some bad practices here"

Securities - Bad Practices by Fox Rothschild LLP

This is a podcast about bad practices in the Ethiopian modern culture.

This is a podcast about bad practices in the Ethiopian modern culture.