Podcasts about pagespeed

Ak váš e-shop beží pomaly, problém nemusí byť len v hostingu. V tomto rozhovore sa dozviete, ako veľmi ovplyvňuje rýchlosť načítania konverzný pomer, prečo nestačí merať len homepage, čo všetko vedia pokaziť nevinné bannery či skripty z GTM, ako funguje CDN a kedy dáva zmysel VPS. Rieši sa tu, ako sa vyznať v parametroch serverov, prečo zdieľaný hosting často nestačí a ako rozlíšiť, či zlyháva vývojár alebo infraštruktúra. Voac nám povedal Martin Michálek, Web Performance Consultant / programátor v Pagespeed.https://www.ecommercebridge.sk/rychlost-webu-v-202500:00 Úvod02:15 Je dnes stále rýchlosť webu nejaké téma? 03:44 V akom stave je to momentálne v našich krajinách? 08:24 Aká rýchlosť načítania je dobrá? 12:39 Prečo je na jednom webe rôzna doba načítania na podstránkach? 17:06 Je dôležité mať vlastný server aj v každej krajine pri expanzii? 20:46 Môže zavážiť pri rýchlosti aj hosting? 25:27 Čo robiť, keď mi ide pomaly e-shop? 31:57 Dá sa niečo robiť s rýchlosťou pri krabicových riešeniach? 36:15 ZáverEcommerce Bridge SK: https://www.ecommercebridge.sk/Ecommerce Bridge CZ: https://www.ecommercebridge.cz/Sledujte nás na sociálnych sieťach ⬇️LinkedIn:SK https://www.linkedin.com/company/ecommerce-bridge-slovensko/CZ https://www.linkedin.com/company/ecommerce-bridge-cesko/Facebook:SK https://www.facebook.com/ecommercebridgeslovenskoCZ https://www.facebook.com/EcommerceBridgeCeskoTwitter:SK https://twitter.com/ecommbridgeskCZ https://twitter.com/ecommbridgecz

Sia Karamalegos is a freelance web developer and web performance engineer helping ecommerce brands turn faster load times into real revenue. As a Google Developer Expert in Web Technologies and a former engineer on Shopify's performance team, Sia brings a unique blend of hands-on experience and deep technical insight to the challenge of building faster, more performant online stores.With a passion for developer education and community building, Sia organizes the Eleventy Meetup, Durham Social Hack Night, and a new global web performance meetup, connecting engineers around the world to share real-world tactics and tools. She's also a frequent international speaker and writer, known for making complex topics like Core Web Vitals and JavaScript performance approachable and actionable.In 2024, Sia launched ThemeVitals, a tool that benchmarks Shopify themes using real user data—not lab simulations to uncover which themes actually perform well across the devices your customers use. It's a mission rooted in impact: helping merchants and theme developers make smarter, faster decisions that drive conversion and long-term growth.Through her work, Sia is redefining how ecommerce teams think about performance, showing that real user data, smart defaults, and community-driven tooling can transform the way we build the web.In This Conversation We Discuss: [00:40] Intro[01:00] Focusing on real-world site speed fixes[02:39] Improving performance metrics for merchants[04:22] Translating Google metrics for merchants[04:56] Understanding how Core Web Vitals work[07:34] Balancing traffic vs technical optimization[10:36] Shifting focus from speed to sales[13:16] Balancing performance with product experience[15:26] Highlighting global device performance gaps[16:54] Uploading giant images the wrong way[21:04] Auditing your tech stack regularly[21:53] Comparing Shopify themes with real data[24:11] Balancing features vs speed in theme choice[26:00] Avoiding minimalist themes that lack function[28:08] Encouraging feedback for future improvementsResources:Subscribe to Honest Ecommerce on YoutubeExplore real-world Core Web Vitals performance data for popular Shopify themes themevitals.com/Web Developer & Performance Engineer sia.codes/Follow Sia Karamalegos linkedin.com/in/karamalegosIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Kennst du das auch? Du klickst auf eine Website – und wartest. Und wartest. Und bist weg. Zack, 40 Prozent der Nutzer*innen sind schon nach drei Sekunden Ladezeit wieder verschwunden. Warum das so ist und wie du das verhindern kannst? Genau darum geht's in dieser Episode! ich spreche über Caching – die Geheimwaffe für schnellere Websites und bessere Rankings. Du erfährst: • Was Caching eigentlich genau ist (Spoiler: Es hat was von deinem Lieblings-Barista!) • Welche verschiedenen Caching-Arten es gibt – und warum du Browser-Caching unbedingt im Griff haben solltest • Wie du mit den richtigen Plugins deine WordPress-Seite auf Speed bringst • Warum schnelles Laden nicht nur gut für die User Experience, sondern auch für die Umwelt ist Also, hör rein und mach deine Website fit für die Zukunft! Und wenn du schon Erfahrungen mit Caching hast oder Fragen dazu – ich freue mich auf deine Kommentare!

In dieser Episode von SEOpresso spricht Björn Darko mit Steffen Heringhaus über die Herausforderungen und Strategien im Bereich SEO für News-Publisher. Sie diskutieren die Wichtigkeit eines starken SEO-Fundaments, die Rolle von Evergreen Content und Archiven sowie technische Aspekte, die für große Newsseiten entscheidend sind. Steffen teilt seine Erfahrungen und Best Practices, um die Sichtbarkeit und den Traffic von News-Publishing-Seiten zu optimieren. In dieser Episode diskutieren Steffen Heringhaus und Bjoern die Herausforderungen und Strategien im Bereich SEO für News-Publishing. Sie beleuchten die Effizienzsteigerung durch Algorithmen, technische Herausforderungen, das Spannungsfeld zwischen Werbung und Performance, sowie die Bedeutung von Kultur und Training in Redaktionen.TakeawaysPublisher sollten ein starkes Archiv aufbauen.Jede Nachricht sollte aus einer SEO-Perspektive betrachtet werden.Evergreen Content ist entscheidend für langfristige Sichtbarkeit.Technische SEO-Aspekte sind für große Newsseiten wichtig.Effizientes Crawlen und Indexieren sind entscheidend für den Erfolg.Die Zusammenarbeit mit dem Editorial Team ist unerlässlich.Content-Strategien sollten auf die Stärken des Publishers abgestimmt sein.Zyklisch relevante Inhalte sollten in die Strategie integriert werden.Tags und Topic-Pages können zur Topical Authority beitragen.SEO ist ein kontinuierlicher Prozess, der ständige Anpassungen erfordert. Wir haben einen Algorithmus entwickelt, um ineffiziente Texte zu löschen.Link-Juice ist entscheidend für die Sichtbarkeit von Artikeln.PageSpeed ist kein großer Ranking-Faktor für News-Seiten.Die Zusammenarbeit zwischen SEO und Redaktion ist essenziell.Kultur ist wichtiger als Strategie im Newsroom.Erfolgreiche SEO-Trainings benötigen praktische Ansätze.Die Sensibilisierung der Redaktion für SEO ist eine Mammutaufgabe.Fallstudien können helfen, das Vertrauen der Redaktion zu gewinnen.Die richtige Nutzung von Keywords ist entscheidend für den Erfolg.Ein gutes Training kann in kurzer Zeit viel bewirken.Chapters00:00Einführung in die Welt des Publishing SEO02:01Aufbau eines starken SEO-Fundaments für Publisher07:20Die Bedeutung von Archiven und Evergreen Content14:34 Technische Aspekte des SEO für große Newsseiten17:45 Effizientes Crawlen und Indexieren für Newsseiten27:08 Effizienzsteigerung durch Algorithmus30:34 Technische Herausforderungen im News-Publishing35:18 Das Spannungsfeld zwischen Werbung und Performance40:20Kultur und SEO im Newsroom52:50Best Practices für SEO-Trainings in Redaktionen

This week Nick shares actionable insights to help you optimise your website for SEO and CRO.In this episode, we explore:2:27 Key considerations when optimising SEO and CRO4:21 The importance of seamless communication across teams7:06 How to drive and analyse A/B tests for better decision-making11:16 How to integrate Blog Content with SEO15:58 How to manage Inventory on Shopify16:44 Choosing the right site navigation to improve conversions19:46 The CRO secrets behind high-performing product collections23:24 A/B Tests for Page Speed and App Quality26:59 Tips To Improve Your Conversion RateWhether you're an eCommerce entrepreneur, a digital marketer, or a UX enthusiast, join us as we uncover real case studies and behind-the-scenes strategies to help you scale your Shopify store

In this episode, I chat with Lukas from The Nice Agency, a Shopify site speed optimization expert. They discuss why page speed optimization is one of the most overlooked yet impactful factors in improving return on ad spend (ROAS) and conversion rates for e-commerce businesses. Lukas shares insights from his agency's experience, debunks common myths about automated page speed tools, and reveals the best technology stack for high-performance Shopify stores.Key Topics Covered:Why page speed optimization is a game changer for your e-commerce business.How bloated app stacks slow down your site and kill conversion rates.The biggest scams in the Shopify site speed industry and how to avoid them.The impact of page speed on SEO, paid ads, and overall user experience.A breakdown of the best tools and apps to use for a high-speed e-commerce store.Timestamps:00:00 - Introduction to Page Speed Optimization & Guest Introduction03:45 - How Lukas Got Into Site Speed Optimization08:30 - Common Mistakes That Slow Down Shopify Stores13:20 - The Scam Behind "Instant" Speed Optimization Services19:45 - The True Impact of Site Speed on Conversion Rates & ROAS25:10 - Case Study: How Speed Optimization Increased Sales by 17%30:00 - The Best Page Speed Optimization Tech Stack35:50 - Free Tools to Test Your Website's Speed41:00 - The Best Shopify Themes for High Performance45:30 - How to Get a Free Site Speed Audit from The Nice Agency50:00 - Where to Find Lukas & Final ThoughtsShow Notes & Resources:Milliseconds Make Millions (Google & Deloitte Report on Page Speed) - Read HereWebPageTest.org - The Gold Standard for Site Speed Testing - Visit SiteDawn Theme - Shopify's Recommended Lightweight Ecommerce Theme - Explore Here#1 Heatmap Analytics Tool for Tracking Revenue on E-commerce Websites - Check it OutRapidReviews - The Fastest Shopify Review App - Learn MoreShoplift - Best A/B Testing Tool for Shopify - Explore FeaturesInstant.so - The Fastest Shopify Page Builder - Visit SiteLandingCat.com - Automated SEO and CRO for Ecommerce - Visit SiteConnect with Lukas & The Nice Agency:Website: TheNiceAgency.coTwitter: @IGOBYLUKAS

Im SEO-Monatsrückblick für den Januar 2025 stelle ich 11 aktuelle SEO-relevante Themen vor: Welche interessanten neuen SEO-Fallstudien gibt es? Was hat sich bei den PageSpeed Insights geändert? Das und viel mehr gibt's hier in komprimierter Form. Shownotes (Links auf die 11 Themen + Stichpunkte zu den Neuerungen): https://bloo.link/sc361 Noch mehr von Bloofusion für Dich? https://www.bloofusion.de/hallo Markus bei LinkedIn hinzufügen/ansprechen: https://www.linkedin.com/in/markushoevener/ Unsere Online-Seminare bei OMCampus: https://omcampus.bloofusion.de/

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠ Welcome to the DTC Podcast! In this episode, we dive deep with Kyle Hitchcox, co-founder of Warpdrive, on why traditional conversion rate optimization (CRO) needs a complete overhaul. Kyle explains how Warpdrive's modular tools empower Shopify brands to optimize their funnels faster and drive more revenue from existing traffic. Get In Touch→ ⁠https://www.pilothouse.co/get-in-touch⁠ Follow Kyle → ⁠https://www.linkedin.com/in/kylehitchcox/⁠ Key Takeaways: Modular Page Building: Create branded Shopify experiences in under 24 hours using Warp Drive's tools. Faster Funnels: Page speed is a critical driver of conversion—slow-loading stores cost brands millions. Persistent Attribution: Gain clear visibility across the entire funnel, ensuring data accuracy and actionable insights. Actionable Optimizations: Focus on high-impact elements like headlines, bundles, and subscription options instead of microtests like button colors. Whether you're a Shopify brand scaling up or an agency looking to deliver better results for clients, this episode is packed with tactical advice and strategies to drive performance. Timestamps: 0:00 Introduction to CRO and Funnel Optimization 2:15 The Evolution of Landing Pages and Their Role in Performance Marketing 5:00 Introducing Warp Drive: A New Approach to CRO 7:45 The Importance of Page Speed for Shopify Stores 10:30 Challenges and Learnings in Building a Software Tool 14:00 AI Integration in Shopify Funnel Optimization 17:00 Invitation to Agencies and Brands: Embrace the Next Era of CRO Hashtags: #ConversionRateOptimization #EcommerceMarketing #ShopifyTips #LandingPageOptimization #PageSpeed #AIInMarketing #DigitalMarketingTools #WarpdriveCRO #DTCBrands #PilotHouse Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠ Advertise on DTC - ⁠https://dtcnews.link/advertise⁠ Work with Pilothouse - ⁠https://dtcnews.link/pilothouse⁠ Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - ⁠https://dtcnews.link/video⁠

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's AKNF we're revisiting Warp Drive's Brett Turner's talk at C-Suite Mastermind about the state of CRO in 2025 and the art of not leaving money on the table... This talk focuses on helping you nail your testing methodologies so you can actually be sure that the tests you're running are actually working, also providing some fun live landing page and product page breakdowns that are worth finding on YouTube for the full experience. Timestamps: 00:00 - Intro to CRO Strategy 02:10 - Importance of Page Speed in CRO 04:45 - Segmenting Traffic for Better CRO 07:15 - Tools for Landing Pages and Testing 09:30 - Headless Commerce Explained 12:20 - Live Website Audit and Key Takeaways 15:45 - Best Practices for Optimizing Above-the-Fold Content 18:30 - Audience Q&A and CRO Tips 20:55 - Final Thoughts on Building a CRO System Hashtags: #CRO #ConversionRateOptimization #EcommerceTips #PageSpeed #ShopifyOptimization #DigitalMarketing #LandingPageOptimization #HeadlessCommerce #WebsiteAudit #DTCMarketing #MarketingTips #SEO #ShopifyTips #PerformanceMarketing #EcommerceGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

In dieser Episode tausche ich mich mit dir darüber aus, ob ein Onepager oder eine klassische Website besser für dein Projekt geeignet ist. Ich erzähle dir von den Vor- und Nachteilen beider Varianten und gebe dir hilfreiche SEO-Tipps und Best Practices mit auf den Weg. Egal, ob du gerade erst startest oder deine Website optimieren möchtest – hier bekommst du wertvolle Impulse, die dir bei deiner Entscheidung helfen.

Sat, 21 Sep 2024 08:12:03 +0000 https://podcast552923.podigee.io/325-new-episode 2e23aa4ef4899bb0a774b1c26bc36a1e Google hat die Bedeutung des Page Speeds und der Core Web Vitals relativiert. Wie wichtig sind diese Faktoren wirklich - aus SEO-Sicht und darüber hinaus? Technisches SEO umfasst unter anderem auch Kriterien wie die Ladezeit bzw. den Page Speed. Google fasst wichtige Faktoren der Page Experience in den sogenannten Core Web Vitals zusammen. Sie sind als Gegenstand von Optimierungen sehr beliebt, weil sich Änderungen gut messen lassen. Allerdings sollte man diese Kriterien nicht überbewerten. Das erklärte jetzt Martin Splitt von Google. Google hat eine eigene Umfrage zur Verwendung von KI wieder gelöscht. Darin wurden Website-Betreiber gefragt, wie sie KI zu SEO-Zwecken einsetzen. Auch nach dem Abschluss des Google Core Updates vom August gibt es noch viel Bewegung auf den Suchergebnisseiten. Google hat in den letzten Tagen offenbar viele Einträge aus Google Business Profile entfernt. Betroffen sind bestimmte Branchen. full Google hat die Bedeutung des Page Speeds und der Core Web Vitals relativiert. Wie wichtig sind diese Faktoren wirklich - aus SEO-Sicht und darüber hinaus? no Christian Kunz

Shawn brings over ten years of fashion retail experience to the table. He is the Co-Founder of Electric Eye–our Shopify design and development agency, and a Partner at Feel–a brand studio where art meets commerce.A specialist in design, Shawn has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, Homage and Only NY. His time in the retail industry, from digital experience to product design, has exposed him to many facets within the business. This has given him an undeniable ability to identify his clients' needs; guaranteed to provide a unique experience and to deliver increased engagement across all channels of your business.In This Conversation We Discuss:[00:44] Intro[01:07] Overseeing design and development excellence[02:01] Prioritize impactful changes before Black Friday[04:07] Avoid site relaunch from hurting holiday sales[05:26] Straightforward discounts for holiday sales[06:33] Maintain clarity with daily Black Friday deals[07:19] Optimize gift cards for efficient holiday gifting[09:00] Offer direct gift sending for Q4 sales[10:41] Use data to craft effective product bundles[13:31] Create custom landing pages for holiday marketing[15:33] AIDA formula for landing page optimization[17:10] Episode Sponsors[20:23] Boosting revenue with upsells and cross-sells[22:14] Avoid overkill with subtle upsell placements[23:22] Strategize pre and post-purchase upsells effectively[25:05] Maximizing upsell tools within your theme[25:43] Implement app-based discounts for big sales[26:24] Refine image optimization and code efficiency[28:35] Improve mobile navigation and usability [31:00] Gaining insights from real users' interactions[32:47] Optimize sales with early split tests and feedback[34:24] Confirm remarketing pixels and data flow[35:22] Electric Eye's expertise for Black Friday prepResources:Subscribe to Honest Ecommerce on YoutubeShopify expert design and development agency electriceye.io/A brand studio where art meets commerce feel.studio/Follow Shawn Khemsurov linkedin.com/in/shawnkhemsurov/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.comIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In meiner sechsteiligen Miniserie begleite ich dich Schritt für Schritt auf dem Weg zur Erstellung deiner eigenen Website. Dieser Leitfaden zeigt dir alles, was du wissen musst – von der grundlegenden Planung und Zielsetzung über die Auswahl des richtigen Systems bis hin zur Optimierung und Sicherheit. Im 5. Teil geht es um Suchmaschinenoptimierung SEO und Performance Optimierung auf deiner Website.

Join us with SEO expert Jason Berkowitz as we dissect e-commerce SEO. We're cutting through the noise of AI content and zeroing in on standout strategies. It's all about making your site visible online, illustrated by a case study on an outdoor sports gear brand. We're not just talking SEO basics; we're giving you actionable strategies for Shopify stores to turn browsers into buyers. We go beyond headings, exploring how articles can drive traffic to products. Plus, we're unpacking the real deal with SEO tools and Shopify's role in e-commerce. Tune in for insights that could transform your digital strategy.Episode Highlights:Jason's Journey in SEO - From a self-proclaimed SEO weirdo to the founder of Break the Web.Evolution of SEO - How SEO strategies have changed from 2009 to today.Impact of AI on SEO - Navigating the challenges and opportunities AI presents to search engine optimization.Common SEO Frustrations - Addressing the common annoyances and misconceptions in SEO.Effective Keyword Research - Tools and techniques for finding the right keywords.On-Page vs. Off-Page SEO - Understanding the balance and importance of both.Link Building Strategies - Practical tips for earning quality backlinks.Guest Background:Jason Berkowitz has been a prominent figure in the SEO industry since 2009. As the founder and SEO Director of Break the Web, he has helped numerous DTC brands enhance their online presence. Known for his transparent and results-driven approach, Jason has been a trusted advisor to in-house marketing teams, helping them navigate the complexities of SEO. Outside of his professional achievements, Jason is passionate about demystifying SEO and making it accessible to all.WebsiteLinkedInTwitter--Additional Resources:Tools Mentioned:Break The Web SEO AgencyScreaming FrogAhrefsSEMrushSiteBulbMozStatistaGoogle TrendsSEO ManagerWiki: The Semantic WebRich Results TestShow your products for free on GoogleSet up the Google & YouTube channelSponsors:ZipifyCleverificNever miss an episode:Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show:Ask a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.Tune in to learn the secrets of successful SEO from one of the industry's leading experts!

Josh Kashorek is the Marketing Director at Five Q, a digital marketing agency focused on helping ministries reach more people online. With over 15 years of experience in digital strategy, analytics, and marketing, Josh brings valuable expertise to this topic. In this episode, Josh shares insights from Five Q's annual Ministry Benchmark Study, analyzing digital metrics across over 1,000 ministries. Here are some of the key topics covered: The Continued Importance of SEO Nearly 70% of ministries gained rankings for keywords in Google's top 100 search results this year, up from 50% last year. Josh emphasizes that SEO remains crucial for driving organic traffic, which comprises over half the traffic for many ministries. Website Speed Impacts User Engagement While ministry websites showed modest improvements in PageSpeed scores, Josh notes there is still plenty of room for optimization – especially on mobile devices. Faster websites lead to better user engagement and reduced bounce rates. Social Media Integration Trends 83% of ministries did not list any social media channels on their websites, choosing instead to drive traffic back to their owned properties. Among those promoting social, Facebook, Instagram, Twitter, and YouTube were the top channels utilized. Follower Growth Insights The median number of Facebook and Instagram followers grew year-over-year across ministries studied, while Twitter and YouTube follower counts shrank slightly. Realistic Posting Frequencies Despite advice to post daily, the median number of monthly posts was 16 on Facebook, 13 on Instagram, and lower on Twitter and YouTube – highlighting the content creation challenges many ministries face. The full benchmark study is available for free download, and ministries can request a personalized scorecard and strategy consultation from Five Q. Listen to the entire Ministry of Skill podcast episode for more valuable digital marketing insights and to learn how you can better evaluate and improve your online impact.

Garry Grant, the CEO of Search Engine Optimization Incorporated, is a seasoned expert in the realm of search engine optimization and digital marketing, boasting a remarkable 25 years of experience in the industry. As the visionary founder of SEO Incorporated, Garry has consistently propelled the company's offerings through the development of cutting-edge technologies and strategic solutions to tackle intricate challenges. With an impressive track record of providing digital marketing solutions and proprietary technology development for multiple Fortune 500 companies, Garry Grant stands as a highly respected figure in the field. His wealth of expertise and profound insights into strategies for ranking on Google make him an invaluable asset, sought after for his extensive knowledge and innovative approaches. In this episode, you will be able to: Understand the Future of Google Search and AI to stay ahead in the digital game. Discover the Impact of Quantum Computing on SEO and how it could shape the future of online visibility. Learn the latest Strategies for Ranking on Google 2023 and outshine your competition. Uncover the Importance of Page Speed in SEO and its effect on attracting more website visitors. Master the art of Creating Quality Content for SEO and watch your website traffic soar.

How much does site speed matter for SEO & conversion? How fast is fast enough? What can I do to keep my website loading fast? We're covering all of this and the nitty-gritty of website page speed! Listen in. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor's podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

In today's fast-paced digital world, the speed at which your gym's website loads can be the thin line between gaining a new client or losing them to the abyss of the internet. In our latest podcast episode, we delve deep into the importance of page speed for gym owners, unveiling critical insights and actionable strategies to keep your digital storefront racing ahead. This conversation is a treasure trove of knowledge for anyone looking to enhance their online presence and ensure their website stands out in the crowded digital fitness market.Timeline Summary:[00:01:00] Impact of Slow Page Speed[00:02:00] Ideal Page Speed Stats[00:03:00] Simple Tips for Improving Page Speed[00:06:00] Consequences of Slow WebsitesKey Takeaways:Page Speed Affects User Engagement: A website taking more than three seconds to load can lose over half its visitors.Mobile Optimization is Critical: Most web traffic is mobile, necessitating a mobile-first design approach for websites.Videos and High-Res Images Slow Down Websites: Simplifying media content on your site can significantly boost page speed.Google Page Speed Insights is a Must-Use Tool: This tool offers immediate feedback on your website's performance on both desktop and mobile.Content Delivery Networks (CDNs) Can Speed Up Your Site: Services like Cloudflare can distribute your content globally, reducing load times.Slow Websites Affect SEO Rankings: Google prioritizes user experience, ranking faster websites higher.Free Strategy Help is Available: James and Josh offer free strategy calls to help improve your website's speed and performance.Websites and Links Mentioned:Strength MattersStrength Matters Free Strategy CallGoogle Page Speed InsightsQuotes:"Over half the users will click off a website if it takes over three seconds to load." - James Brees""Faster pages are more efficient and provide a better user experience." - James Breese"You have no excuse not to have a website loading at over 90% for mobile." - James Breese"Simple is better. Check your images and videos to boost site speed." - James Breese"A slow website is like fighting with your hands tied behind your back." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

This podcast is inspired by an article from our guest Liam Quinn, Technical Director at Vervaunt, which featured advice from notable luminaries from Yottaa, Render Better and previous podcast guest and respected consultant Erwin Hoffman on optimising for page speed. We all know that the less you put on a webopage, the faster it will be. But we're not just trying to make pages fast, for brands the customer and brand experience are equally, often more, important. And measured speed is different to perceived speed. There is a lot of data around the impact of speed improvements, with many big business case studie. For example a Deloitte report states that Tui saw a 31% decrease in bounce rates and a 78% reduction in load times through better tech optimisation, eBay found that 0.1 second improvement in load time resulted in a 0.5% increase in Add to Cart count (by reducing the pay load, critical path optimisation for above the fold content & prefetching assets). In this episode we discuss sensible ways to improve page performance, exploring the tools to use and how to use them.

In episode #2665, we discuss the impact of removing Google Analytics on page speed and search engine rankings. Eric shares a tweet from his friend Eric van Holtz, the founder of Beardbrand, who experienced significant improvements in page speed after removing Google Analytics from his website. The discussion delves into the potential effects of removing Google Analytics on search engine rankings and user experience. Neil also shares his favorite prompt for improving SEO rankings and provides valuable insights on how Google understands content quality.   The conversation then shifts to the topic of sales and the impact of AI on job roles. We discuss how AI technology is leading to job cuts in sales and how companies are shifting their sales strategies to be more consultative and results-driven. We emphasize the importance of focusing on truth and results in business, highlighting the need for a collaborative approach in sales.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Removing Google Analytics Results in a 47% Page Speed Increase?, AI Prompts to Improve Your SEO Rankings, Google Cutting 30k Jobs, and Creative Ways to Grow a Podcast (Without Experience!) (00:27) Eric van Holtz shares the significant increase in page speed after removing Google Analytics. (01:02) Discussion on the potential impact of removing Google Analytics on search engine rankings. (01:28) Considering the improved user experience as a result of increased page speed. (02:03) Neil Patel shares his favorite prompt for improving SEO rankings. (03:26) Explaining the two-part prompt for analyzing competitor's content and improving one's own. (05:38) Discussion on the importance of giving prompt time to think and provide better results. (06:18) Google's plan to cut jobs, including sales positions, due to the impact of AI. (07:00) Shifting from a sales-focused approach to a consultative approach in B2B and enterprise. (07:39) Eric and Neil's perspective on the role of service providers as problem solvers. (08:57) Hiring practitioners and focusing on providing the right solutions for clients' challenges. (09:17) Two takeaways from a company with a large sales team vs. enterprise focus. (09:45) The importance of having a brute force sales team for certain products. (10:06) Podcast growth strategies: impression trades and guest appearances. (11:41) How to start a podcast with no experience: find your angle and be passionate. (14:31) Starting a podcast with a basic setup and continuously improving. (15:45) Interviewing guests for early traction and increased visibility. (16:07) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

Firmy nemají na optimalizaci aplikací adekvátní experty Martin je web performance konzultant v PageSpeed.cz, kde se svým týmem budují SaaS nástroj pro monitorování výkonu. Má za sebou 20 let frontendového vývoje, školení optimalizace webů, publikování na svém blogu Vzhůru dolů a je spoluorganizátorem komunity Frontendisti.cz a konference FrontKon. V dnešní epizodě Martin tak trochu navazuje na předchozí díl a sice "když už firmy chtějí něco dělat se svojí performance a optimalizací aplikací, tak na to nemají adekvátní experty". Možná logické téma, ale sami uslyšíte, že jsou extrémní rozdíly v tom, co se v mnoha firmách dělá a lidé věří v to, že to dělají správně, protože takhle se to přece dělá, a tím, jak je to doopravdy správně. Martin rozebral několik konkrétních ukázek a sdílel několik berliček, které Vám pomůžou se zamyslet tím správným směrem a zvalidovat, co by bylo možná vhodné na Vašem přístupu k věci změnit. Tak hlavu otevřenou a příjemný poslech!

Chceme řešit performance a technický dluh, ale nedostáváme prostor Martin je web performance konzultant v PageSpeed.cz, kde se svým týmem budují SaaS nástroj pro monitorování výkonu. Má za sebou 20 let frontendového vývoje, školení optimalizace webů, publikování na svém blogu Vzhůru dolů a je spoluorganizátorem komunity Frontendisti.cz a konference FrontKon. V této epizodě Martin sdílel velmi častý problém ve firmách a vývojářských týmech a sice "chceme rychlejší aplikace a odbavovat technologický dluh (ve vícero směrech), ale nedostáváme na to prostor". Odkud vítr vane, jaké jsou možnosti řešení a co by Vám Martin doporučil jako ty nejmenší kroky k pozitivní změně? To vše v dnešní epizodě. Příjemný poslech!

Hoy celebro

Episode brought to you by More Staffing & Capital OneNeed a new business card? Get in touch with our friend at Capital One Heather Clohessy - heather.clohessy@capitalone.comJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Shopify's Ecosystem of Apps2. Home page experience3. Cart and Checkout4. Tools and Strategies provided by Platter5. Importance of Social Proof in E-Commerce6. Recommendations for Brands7. What to build natively into platformTimestamps00:00 App ecosystem within Shopify05:37 Left Gopuff, started Platter, focused on pain points.09:25 Key ways to get your site to convert better.13:45 Importance of ecommerce frameworks and targeting strategies.15:34 Upmarket components, operational efficiencies, debunking myths in storefronts.20:17 Discussing value, tools, and purpose for store owners.22:10 Native integration gamifies shopping to boost sales.28:40 Social proof and user experience crucial for conversion.33:18 Limited budget means trusting our expertise upfront.35:23 Focus on proper onboarding for successful transitions.40:12 Challenges in scaling customer success and prioritizing.42:00 Ambitious product launch, social connection.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Ben Sharf - Co-Founder at PlatterRamon Berrios - Co-Founder of Trend.ioBlaine Bolus - Co-Founder of Castmagic

Page speed for your website might not be the first thing you think of when it comes to optimizing your website for online performance, but I assure you... it matters more than you expect. Mobile Page Speed Score is one of the key factors that Google uses to rank your website. Punchmark is so excited to have finally cracked the... erm... code and figured out how to take our websites from a middling score of 30s and 40s to industry smashing 90s! These improvements did not come easily, and nor are they easily explained to listeners that do not have a proficiency with development, which is why Michael brought on Aaron, Director of Technology at Punchmark, to explain why and how we made this a focus for our Summer.To learn more about getting Page Speed improvements for YOUR website, contact your Account Manager today!Learn more about AccessiBe's ADA Compliance solutions here: https://accessibe.com/a/punchmarkSend feedback or learn more about the podcast: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.com

Podcast Episode 159 of the Make Each Click Count Podcast features Kevin Howe, the President and Co-Founder of Three29, a Sacramento-based web design, and online advertising group that believes online and mobile marketing solutions provide the best ROI and brand reach available to businesses.Kevin Howe, emphasizes the importance of PageSpeed for e-commerce websites, which is often overlooked. He discusses the checkout flow in e-commerce and the battle between single-page and multi-page checkout processes. He highlights the importance of understanding how customers move through the checkout process to increase purchase commitment. Kevin also talks about customer expectations regarding free shipping and why it is important to make customers aware of how they can qualify for free shipping to improve conversion rates and average order value (AOV). In this episode, listen as Kevin and I discuss the importance of considering buying psychology in marketing. Kevin recommends maintaining consistency between the ad and product page imagery and messaging to keep the emotional connection intact. Find out the impact of e-commerce tools like Shopify on website design and user experience. Episode Action Items:To find more information about Kevin:Three29ABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

В этом подкасте Николай Шмичков расскажет о новой метрике Google — Interaction to Next Paint (INP). Это один из ключевых показателей Web Vitals. Он отображает время между взаимодействием пользователя с веб-страницей и следующей перерисовкой страницы в ответ на это взаимодействие. Interaction to Next Paint (INP) чем-то похож на First Input Delay (FID), но это другая […]

The web developer SupersonicWP improves conversion rates and user engagement for WordPress websites with their unique speed optimization service.Find out more at: https://supersonicwp.com SupersonicWP.com 867 Boylston Street 5th Floor #1708, Boston, Massachusetts 02116, United States Website https://supersonicwp.com Email contact@supersonicwp.com

Welcome back to the SEO for Beginners series. This is SEO Ranking Factor #3: Page Speed. In this episode, Torie is covering pagespeed factors and why they matter to your SEO success. For more SEO resources, tools, and tutorial get the free SEO guide at https://toriemathis.com/smart-seo/

Are you unknowingly slowing down your Shopify store with unused apps? In today's episode of the eCommerce Podcast, we dive into the often overlooked issue of background requests and injection scripts from unused apps, and how they can drag down your page speed and bottom line. Join us as we explore the subtle but crucial impact of page speed on user experience, SEO ranking, ad buying quality score, and even the subconscious decision-making process of your customers. Discover the delicate balance between performance and elegance, and learn how to optimize your store for a seamless, satisfying, and profitable customer journey.ABOUT WILLIAM:Meet William Belk, a software developer and SEO expert with 20+ years of experience. He's the creator of five popular Shopify apps and the founder of Page Doctor, a free tool for testing page speed and optimizing performance. Join us to learn how William's expertise can help you boost your Shopify success.Here's a summary of the great stuff that we cover in this show:Shopify store owners have control over page speed, but relying solely on one-click solutions and installing too many third-party apps can lead to poor rendering performance and slow down loading times. App evaluations and fixing fundamental coding problems can lead to significant improvements in page speed.Page speed optimization is important because it reduces bounce rates, increases conversion rates, and improves SEO and ad quality score. It improves the overall user experience creating a more enjoyable shopping experience.In eCommerce, page speed optimization is complex and there is no one ideal load time. It's more important to focus on reducing the number of assets and optimizing fundamentals like reducing JavaScript errors, blocking script tags, and reducing unnecessary CSS and images. Building relationships with trusted developers is key to achieving optimal website performance.Page speed optimization is crucial in improving engagement and lowering bounce rates, especially for customers who have no existing relationship with the brand. It can affect the subconscious of visitors, including essential information such as star ratings and product reviews, which can ultimately impact the success of ads and return on ad spend.William uses the analogy of a race car, where compromise is necessary to achieve both performance and elegance. He says that the fear of loss is a common obstacle for marketers in making changes that benefit page speed.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

These days website speed is CRUCIAL for SEO and getting to the top of Google. But what is page speed, why does it matter and what can you, as a beginner SEO, small business owner or marketer do to help speed your website up and rise to page one on Google?Completely Optimise Your Website With The Beginner's SEO Course Sign Up Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great downloadables like the beginner's small business starter guide!And if you're not already, follow me over on Instagram and tiktok for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccessTikTok - @theplansuccess

Matt Ranta is a Global Ecommerce, Marketing, and User Experience Executive with 22+ years of digital experience spanning DTC, Bricks and Mortar, Electronics, AdTech and other industries. In this episode of The Louis and Kyle Show, Matt shares his insights on transitioning to independent consulting, the advantages of joining a data-driven company, marketing strategies and priorities, client acquisition, and the importance of networking and prospecting for business growth. Matt emphasizes the importance of resource review in client work and the challenges of Google Ads and the importance of execution in growing a business. He also shares his experience in managing a young team and focusing on niche services to win clients. Matt stresses the importance of tailored messages and building a network in consulting businesses, as well as the land and expand approach for selling in business. Matt also discusses the complexity of business operations, the importance of building trust and collaboration within the industry, and quick wins for e-commerce growth consulting. He shares his insights on the importance of page speed for SEO and conversion rates, interlinking, and addressing all ranking factors in SEO. Matt also provides 10 tips for improving website performance. Lastly, Matt talks about micro digital private equity and unexpectedly transformational meetings, the importance of relationship building in career transitions, and the importance of relationships over merit and SEO ranking factors. He also shares his experience in starting out in digital marketing, technical skill, and areas of specialty, and understanding your audience in the workplace. Connect with Matt Ranta on LinkedIn to learn more about his work.  Chapters:00:00:00 - Transitioning to Independent Consulting00:01:44 - Reaching Out to Former Employers During Job Transitions00:03:20 - Consulting Opportunities and Nibble Gravity's Role as a Consultancy00:05:11 - The Advantages of Joining a Data-Driven Company00:07:12 - The Importance of Resource Review in Client Work00:09:00 - Marketing Strategies and Priorities00:10:30 - The Challenges of Google Ads and the Importance of Execution in Growing a Business00:12:15 - Client Acquisition and Managing a Young Team00:13:47 - Focusing on Niche Services to Win Clients00:15:31 - The Importance of Tailored Messages and Building a Network in Consulting Businesses00:17:31 - The Importance of Networking and Prospecting for Business Growth00:19:38 - Land and Expand Approach for Selling in Business00:21:26 - The Complexity of Business Operations00:22:54 - Building Trust and Collaboration within the Industry00:24:39 - Quick Wins for E-commerce Growth Consulting00:26:18 - Importance of Page Speed for SEO and Conversion Rates00:28:17 - Importance of interlinking and addressing all ranking factors in SEO00:30:12 - Improving website performance with these 10 tips00:31:52 - Micro Digital Private Equity and Unexpectedly Transformational Meetings00:33:29 - The Importance of Relationship Building in Career Transitions00:35:37 - The Importance of Relationships Over Merit and SEO Ranking Factors00:37:18 - Starting Out in Digital Marketing: Technical Skill and Areas of Specialty00:38:54 - Understanding Your Audience in the Workplace00:40:54 - Connecting with Nimble Gravity on LinkedInCheck out Nimble Gravity:→ Website: nimblegravity.com→Twitter:twitter.com/nimblegravity → LinkedIn: linkedin.com/company/nimble-gravity Connect with Matt Ranta:→ Twitter: twitter.com/mattranta → LinkedIn: linkedin.com/in/mattranta Resources Mentioned in The Episode:→  Matt's Article: 10 things to improve digital performance→ Deloitte: deloitte.com→ Cricket Wireless: cricketwireless.com→ Arrow Electronics: arrow.comHelp The Louis and Kyle Show:→ If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834→ Drop us an email: LouisandKyleShow@gmail.com→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhAFollow The Show on Social Media:→ Twitter: https://twitter.com/LouisKyleShow→ Instagram: https://www.instagram.com/louiskyleshow/→ LinkedIn: https://www.linkedin.com/company/65567567/Connect with Louis and Kyle:→ Read Louis' Newsletter: https://louisshulman.substack.com/→ Louis' Twitter: https://twitter.com/LouisShulman→ Kyle's Twitter: https://twitter.com/_kylebishop→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/→ Kyle's LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/

**In this Episode of the Becoming a Badass Pharmacy Owner Podcast; Dr. Lisa Faast with AJ Asgari will review websites to help improve pharmacies' online traffic** **Show Notes:** 1. **AJ Asgari Introduction** [1:38] 2. **Tips and Tricks** [2:30] 3. **PageSpeed** [4:06] 4. **Mobile View** [7:14] 5. **Google Analytics** [8:04] 6. **Homepage Review** [11:04] 7. **Tell Them What To Do** [14:23] 8. **DEA Compliant Website** [16:30] 9. **Elevator Pitch** [19:06] 10. **Products Tab** [21:52] 11. **Formatting Padding** [24:14] 12. **App Section** [26:48] 13. **Call To Action** [27:52] 14. **SEO** [37:30] 15. **AJ's Contact Info** [39:03] **Links mentioned in this episode:** Drugstore2Door Website] (https://www.drugstore2door.com/) Contact Info: AJ Asgari Email: aja@drugstore2door.com ----- #### **Becoming a Badass Pharmacy Owner Podcast is a Proud to be Apart of the Pharmacy Podcast Network**

**In this Episode of the Becoming a Badass Pharmacy Owner Podcast; Dr. Lisa Faast with AJ Asgari will review websites to help improve pharmacies' online traffic** **Show Notes:** 1. **AJ Asgari Introduction** [1:30] 2. **PageSpeed** [2:03] 3. **HomePage** [5:51] 4. **Logo Creation** [8:13] 5. **Catchy Phrases** [11:27] 6. **Verbiage** [17:10] 7. **Photos** [20:30] 8. **Alternative Text** [21:55] 9. **Contact Info Visibility** [26:41] 10. **Formatting** [31:25] 11. **Products Catalog** [35:02] 12. **AJ's Contact Info** [39:55] **Links mentioned in this episode:** Drugstore2Door Website] (https://www.drugstore2door.com/) Contact Info: AJ Asgari Email: aja@drugstore2door.com ----- #### **Becoming a Badass Pharmacy Owner Podcast is a Proud to be Apart of the Pharmacy Podcast Network**

Can a content marketer's mindset help you with creating highly successful SEO content? Did you know that the gap between content marketing and SEO has significantly narrowed in recent years? Wix's own Mordy Oberstein and Crystal Carter welcome guest Sarah McDowell, SEO Manager at Captivate, where they discuss the nuances and crossroads between SEO and content marketing on this episode of the SERP's Up SEOPodcast.    [00:02:17] What's On This Episode of SERP's Up? [00:03:56] Focus Topic of the Week: SEO & PPC: Should SEOs adopt a content mindset? [00:19:52] Focus Topic Guest: Sarah McDowell [00:20:27] Going, Going,... Google!   [00:34:50] Snappy News [00:35:07] Follow of the Week: Ann Handley Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Sarah McDowell Joe Hall Ann Handley Resources: Wix SEO Learning Hub Capitvate The SEO Mindset Podcast Do Ranking Factors Matter for SEO Featured Snippet Market Share Study Featured Snippet Content Diversity The Searchlight Newsletter News:  Google Search Console To Drop Page Experience Report, Mobile Usability Report & Mobile-Friendly Tests Google Drops Mobile-Friendly, Page Speed, Secure Sites & Page Experience As Retired Ranking Systems Understanding page experience in Google Search results Creating helpful, reliable, people-first content

Is Google really retiring its ranking factors of mobile-friendliness, page speed, site security, and on-page experience? What will Facebook do for customers who saw a 500% increase in their CPMs over the weekend because of the bug in their system? These topics and many others are explored by Erin Sparks, Jacob Mann, and Mordy Oberstein on this episode of the EDGE! News from the EDGE: [00:05:45] Retired Ranking Systems Grow as Google Gets Rid of Mobile-Friendly, Page Speed, Secure Sites, and Page Experience Metrics [00:12:38] EDGE of the Web Title Sponsor: Site Strategics [00:13:44] Did You Wake Up Sunday (Or Worse, MONDAY) With a Bit of a Budget Freak Out Over Your Facebook Ads? [00:15:31] New Rules Being Rushed Into Existence by Global Leaders While AI Chatbots and Tools Continue to Grow [00:20:55] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:22:28] Here Is What Changed With The Google Helpful Content Guidance - Page Experience & More  [00:24:45] Google Reviews Update Heats Up Again [00:26:25] Google Bard Drafts More Varied & Bing Chat Math Formulas Nicer  Resources Video: The AI Dilemma Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Would love it if you'd give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine

Hear how Melanie nearly mowed down an old man in her Prius! Also… Do you have any unique hobbies, like being a member of an old lady choir? Mel & Miranda discuss these topics as well as the magical, marvelous Maria Montessori… and kidney stones! What are they, and how can we avoid them? Spotlight - https://www.montessori.org/montessori-family-alliance/?et_fb=1&PageSpeed=off%20v Sources - Mel -https://www.webmd.com/kidney-stones/picture-of-the-kidneys https://www.keckmedicine.org/blog/10-surprising-facts-about-kidney-stones/ https://www.kidney.org/atoz/content/kidneystones Miranda -Montessori, Maria. Dr. Montessori's own handbook. [New York, Frederick A. Stokes company, 1914] Image. Retrieved from the Library of Congress, https://amshq.org/About-Montessori/History-of-Montessori/Who-Was-Maria-Montessori Hosted on Acast. See acast.com/privacy for more information.

In this episode, you're going to learn 6 things that may be killing your website's page speed and how to fix them.   The goal of your private practice website is to reach your ideal clients and get them the information they need to (hopefully) choose to work with you for therapy.   But when your website isn't performing well and provides those potential clients with a slow and frustrating experience, chances are they will leave your website without taking the next step.   And Google has also let us know that page speed is one of the top ranking factors for websites.   So if your website is slow, it could mean an impact on your SEO and a loss in organic traffic from search engines.   How can you tell whether your website loads slowly (aside from just looking at it) and what the main issues are that are impacting your page speed?   Let's discuss 6 things that may slow your website down and how to fix them. In This Episode, You'll Learn: How to test your website page speed and the tools you can use The importance of choosing a quality hosting provider How to optimize images and WordPress plugins Recommendations for hosting and WordPress themes Key Takeaways: 6 Things Killing Your Website Page Speed & How To Fix Them Page Speed Impacts your Google Ranking Having a fast website is important for many reasons, and optimizing it for SEO is one of them.    SEO, or search engine optimization, is the process of improving a website's visibility in search engine results. This is done by making sure the website is optimized for the specific keywords that people are likely to search for.    People want to find what they're looking for quickly, and a slow website can deter them from staying on the page. As Daniel Fava, the host of the Private Practice Elevation Podcast, says, “In today's day and age, people like things fast, we like things loading quick, we want to get to the information that we're searching for as quickly as possible.”   Google also takes page speed into consideration when ranking websites. If a website takes longer than three seconds to load, it can lose up to 32% of its page visitors.    This can significantly affect the website's ranking, making it difficult for potential customers to find. Google's Page Speed Insights tool can be used to check a website's loading speed and determine if it needs to be optimized.   At Private Practice Elevation, they offer WordPress website care plans where they look after your website and make sure it's running smoothly. Their Trekker care plan includes speed optimization, where they will make sure your website is running as quickly as possible. This is an important service for those who want to make sure their website is running optimally and that their SEO is as good as it can be.   In conclusion, optimizing a website for SEO is important for those who want their website to be visible in search engine results. Google takes page speed into consideration when ranking websites, so it's important to make sure your website is loading quickly.    Choose quality hosting services. One of the most important ways to improve your page speed is to choose quality hosting services.   When it comes to web hosting, it's important to choose a plan that is suited to the complexity of your website. If you have a complex website, you may need to invest in a more expensive hosting plan. There are hundreds of web hosting plans to choose from, so it's important to do your research and choose the one that best fits your needs.   It's also important to consider managed WordPress hosting if you're using WordPress. Managed WordPress hosting is more secure and can help improve your website's page speed. It also comes with additional features such as automatic backups and updates, which can help save you time and money.   Finally, it's important to consider customer service when choosing a hosting provider. Good customer service is essential if you ever encounter any issues with your website. Make sure to read reviews and ask questions before committing to a hosting provider.   Overall, choosing quality hosting services is an important step in optimizing a website for page speed. Investing in a good hosting plan can save you time, money, and frustration in the long run. Make sure to do your research and choose a hosting provider that meets your needs.   Optimize Images and Files Additionally, optimizing images is a must for any website.    Having high-quality images can attract more viewers, but unoptimized images can drastically slow down page speed. To avoid this, it's important to use JPEG files instead of other formats, compress images to make them smaller, and avoid images that are one megabyte or larger.    There are several tools available online that can help you compress images without sacrificing quality.    Thirdly, too many plugins can also slow down page speed. Plugins are useful for adding functionality to a website, but they can also add hefty files that slow down loading time. It's important to only use the essential plugins necessary for your site, and to keep them up to date.    Fourth, compressing files is also essential for page speed. Compressing files such as PDFs, intake forms, eBooks, etc. can reduce their size and make them download faster. Gzip and deflate are the most common types of file compression, and it's best to reach out to an expert if you need help with this.   Finally, render-blocking resources can also affect page speed. Websites, including WordPress themes, come with code such as JavaScript and CSS files. These files tell a browser how your website is supposed to look, and most browsers prevent sites from loading until the site's CSS files load.    To avoid this, it's important to optimize your code and reduce render-blocking resources.   In conclusion, optimizing images and files is essential for improving page speed. Investing in quality hosting services, compressing images and files, using only essential plugins, and reducing render-blocking resources are all important steps for optimizing a website for page speed.    Taking the time to optimize your website can save you time, money, and frustration in the long run.   Optimizing WordPress Websites WordPress is one of the most popular content management systems available, and for good reason. It's easy to use and has a wide range of features and customization options. However, if not properly optimized, WordPress websites can be slow and difficult to use. Fortunately, there are several steps you can take to optimize WordPress websites and improve page speed.    The first step is to invest in quality hosting services. A good hosting service will ensure that your website is always up and running, and that it is secure and reliable. It will also provide you with the resources you need to optimize your website for page speed.   The second step is to optimize images and files. Images and files are often the largest contributors to slow page speed. Compressing images and files can significantly reduce their size and improve page speed.    Additionally, it's important to use only essential plugins. Too many plugins can slow down your website, so it's important to only use the plugins that are necessary for your website's functionality.   The third step is to reduce render-blocking resources. Render-blocking resources are JavaScript and CSS files that prevent your page from loading until they have loaded.    To reduce render-blocking resources, you can alter the CSS code to identify conditional CSS elements using the media attribute, use code purging tools to remove unnecessary CSS from your site, bundle JavaScript and CSS files together, and minify the rendering files.   The fourth step is to avoid poorly coded themes. Your website's theme is the foundation of your website and controls the architecture of your whole site. Using a poorly coded theme can slow down your website, so it's important to invest in a premium theme that is up to industry best practices.   Taking the time to optimize your WordPress website can make a huge difference in page speed. It can also improve the overall user experience and make your website more secure and reliable.    By following the steps outlined above, you can ensure that your WordPress website is optimized for page speed and is running at its best.

How to Check Your Website Page Speed for SEO Google Lighthouse can help you measure and improve your website's page speed performance quickly and effectively. It provides detailed information to help you identify potential problems and find solutions to boost your loading times. In this episode, Jesse discusses the importance of page speed performance for SEO and how to use Google Lighthouse to rank higher online. What you'll learn: Why page speed performance is important for SEO What Google Lighthouse is and how to use it to measure your website's page speed How you can optimize your website's pages for faster load times Tune into the Local SEO Tactics Podcast to learn more about using SEO tools to improve your page speed performance and rank higher in the search engine results pages. Questions? Ask us at localseotactics.com/questions for a chance to have it answered on the show! https://www.localseotactics.com/using-google-lighthouse-to-improve-your-page-speed-performance/  

John Ridd is the Co-Founder and CEO of Greenpixie, which is building solutions to reveal and reduce cloud emissions. Chad and Will talk to John about giving a clearer view of AWS emissions down to the service level, why cloud emissions are a much bigger sustainability issue than most people realize, and how this will be the next big issue of the climate crisis. Greenpixie (https://greenpixie.com/) Follow Greenpixie on Twitter (https://twitter.com/greenpixiehq), Instagram (https://www.instagram.com/greenpixiehq/), or LinkedIn (https://www.linkedin.com/company/greenpixie/). Follow John on LinkedIn (https://www.linkedin.com/in/john-c-ridd/). Follow thoughtbot on Twitter (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/). Become a Sponsor (https://thoughtbot.com/sponsorship) of Giant Robots! Transcript: CHAD: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Chad Pytel. WILL: And I'm your other host, Will Larry. And with us today is John Ridd, the Co-Founder, and CEO of Greenpixie, which is building solutions to reveal and reduce the emissions of the cloud. CHAD: John, thank you so much for joining us. I have to admit that as a developer, this is something that I've been thinking a lot about recently. We practice test-driven development. We run continuous integration, even the things that we have running in the cloud in terms of the websites that we run and that kind of thing. I'm also just really becoming aware of when I make a new branch in everything that I run, and I'm making a code change and pushing that up to GitHub; it then kicks off a build every single time any team member is doing that. And I can just see the impact that even just a single software product can have potentially on our environment. And I've started to become more and more guilty about that. So I'm excited to talk to you about how [laughs] we might be able to fix that problem. JOHN: Yeah, absolutely. I think one of the big reasons that we've really seen the opportunity in the cloud emissions space is this disconnect really between how developers are incentivized to think, and rightfully so. They need to build and innovate at all costs; that's what drives the innovation in any tech company or any company. But the sustainability way of thinking and thinking, what am I building? What servers am I using and turning on? Just hasn't been in the conversation with developers. And they're the ones who are making these decisions using cloud providers to build out the products that the company needs. So it's great to hear that you're now aware of this impending issue from development. CHAD: So I'm excited to dig more into the product. But I'm curious, you were doing digital marketing before starting Greenpixie, right? JOHN: Yeah, I ran my own marketing consultancy, worked with a number of companies, big and small. And where I found my knack was sort of demand generation; really, starting off projects from nothing is what I've always done. It's clear now that...so Greenpixie was a bootstrap startup. Really using that ability to at least come up with an idea and take it from zero to one, bring demand to an issue, that's how Greenpixie started. And it actually started with the head of engineering, Chris, who I met at my co-working space, and really we traded ideas through a hackathon on the weekend. And I had this idea when it came to website emissions and just knew that there was a software and a product play there. And what we do is connect into Google Analytics, put it through some carbon algorithms, and give them the ability to see how much digital carbon the website is producing. And from my marketing background, we've developed our own marketing, internal marketing software, which is a combination of we've built our own email servers with a high inbox. And we do semantic web scraping to find relevant prospects in the sustainability space. So we built the MVP and put this idea for Greenpixie out to the world, and the overwhelming response that we got was people being shocked at the idea of digital carbon and how their digital operations do have a sustainability impact. It really gave us the confidence to think there's demand for this idea of emissions. And since then, we've now moved into carbon emissions down the carbon rabbit hole. But my marketing experience explains how it started in the first place. CHAD: So how does...sometimes when faced with, I think, all kinds of climate issues, people can feel overwhelmed or helpless or feeling like what do I do as an individual to have an impact? So what does Greenpixie and Cloud NetZero enable an individual, team, or company, or developer to actually see and do? JOHN: Cloud NetZero connects into the leading cloud providers. So at this stage, we can give a clearer view of your AWS emissions down to the service level. And this is a key first step. So we take a you can't affect what you can't measure philosophy. And that was a big, big step for us. And by cutting into the cost and usage reports and putting it through our carbon algorithms, we can then get visibility to engineers. So everything you're building up in the cloud, we then give a full transparent view of the associated emissions that are being created from that by using our algorithms and methodology to convert the electricity used from the computation and storage and take into account the geographic location of the data centers of which you're using. As you can imagine, there are different carbon intensities in different countries during different times of the day. So we actually hook up into an API that gives us this carbon intensity data down to the hour. So we give a really comprehensive view of your carbon emissions footprint, which is what we consider the gold standard in sustainability. Because what makes the digital vertical so unique within sustainability is we've got data coming out of our ears. [chuckles] The data is there to connect into the software, so we can give this crystal clear picture. Whereas in other branches of sustainability, if you're into supply chains, et cetera, you've got real-world problems that you have to put real-time into. So that's the first step that we do is giving you this clear picture of your emissions. And from that, we then proceed to suggest reduction strategies to reduce those emissions. WILL: John, I'll be honest. Before getting on the podcast with you, I never thought about my cloud emissions as a developer. Now I'm seeing, wow, there is a lot there with that. On your Twitter, I saw this stat: imagine driving 1.3 billion miles all the way to Saturn. The carbon you would release would be about the same as the amount from all of these streams of Netflix's top 10 shows in the month that were released, 6 billion hours of viewing. I'm just mind-blown just thinking about that. For someone who is just now thinking about my cloud emissions, what would you tell me as a developer or any CEO that's listening to the podcast? JOHN: So yeah, you're right. This is a much bigger sustainability issue than most people realize. Currently, it's estimated around 2% of global emissions are from the cloud and data centers use, which puts it near the level of the aviation industry. And because the cloud is so esoteric and it's called the cloud, you think it's light and fluffy, and you're like, okay, it's over there; it's fine. But there's a hard infrastructure that makes up the digital world that we enjoy, and that's thousands of racks of servers. That's so much gallons, like, millions of gallons of water used to cool these data centers. And because of this, there are countries such as Ireland and Singapore that have now begun to ban further construction of data centers. Because in Ireland, over 10% of the grid is taken up by these, well, I believe there was an article in The Telegraph that referred to these data centers as vampires, [laughs] vampires on the grid sucking all this energy up. And the reason that this exists is it comes down to a company level or to a developer level. You're renting these data centers in order to grow your operations. And this aggregate demand goes straight into why these data centers exist and how much electricity they're using. But what you can do for a certain output...because we're a tech company and we love tech. And that makes us different to maybe some sustainability, really hardline sustainability environmental point of view because we actually think you can achieve the same output for 40% less energy use. So there's waste that is pretty rife across the cloud space, and that also comes with the amount of money spent on the cloud. There can be servers that have been left turned on that are no longer used. There can be non-essential computation that could be moved to low carbon intensity hours of the day. And there's so much that can be done and still basically enjoy and build the tech that we all aspire to build. CHAD: I'm going to resist taking a tangent into What We Do in the Shadows and the energy vampire, or we can call them Colin, I guess, instead of vampires. JOHN: Yeah, yeah. [laughter] CHAD: So I used the calculator that you have on the website on our website, thoughtbot.com. I was pleased to see that it produces less carbon than 95% of websites. What goes into that calculation, though? JOHN: So what we do on the estimator, on the webpage, the calculator, so we take into account whether your server being used is green or standard based on requesting that homepage. And then, really, there's a lot of overlap with PageSpeed optimization, rightfully, so the heavier the web pages, the more images. And if it's been coded lazily and it's heavy, which it hasn't been in your case, which I'm sure you're really happy about, that basically does have an effect on the electricity used in order to serve the website. And we also provide a website carbon report, which goes a step further and takes into account your Google Analytics, which goes for all your pageviews and takes into account some other factors too. CHAD: When you're looking at the carbon footprint of a website, am I understanding that you're also taking into account the carbon footprint of the people viewing what it takes to view the website on the client too? JOHN: It's very interesting, and we are going into the client side of emissions. That is definitely something that we're looking into and continue to do so. But now we focus more on the cloud. We stuck with websites as our main priority, that would mean the next step was going into client side, and it can, and that logic does go up. And it shows the ability of measuring sustainability impact when it comes to digital because, of course, you can get device information from Google Analytics, and that can then be used to give an accurate prediction. But that is something that we would definitely consider doing in the future. But you see the potential. It can go in all these different directions. CHAD: A little bit of a meta question, then, so the calculator is running on people's websites. What is the carbon footprint of running the calculator on the site? [laughs] JOHN: Well, that's the thing; we do have transparency of our own operations. So we're a seed-stage startup, and our operations might get a lot bigger. But for now, and given the sustainable approach, we take with how we run our cloud and run these tools, around two tons of CO2 we produce in a month from operations. But looking into other tech companies, you can imagine how AWS can get when it comes to the bigger companies and everything in between. It can really be hundreds or tens of tons. That has been currently unaccounted for and not addressed, which put into perspective, it's acting on your carbon emissions as an individual. And let's say you're a developer who has the power to do this. You can have the effect of like ten times going vegan or not using air travel. So it's just really we really love the idea of combating carbon emissions, and developers, particularly combating carbon emissions is, using your unique skills in order to fight the climate crisis in a way that a non-technical person couldn't. CHAD: So what are some of the things that you're doing as a company to solve that for yourself? Are there particular cloud hosting providers that are actually better than others? JOHN: Yes, it does vary. So there are the big cloud providers, and we are on AWS due to the startup credit scheme, which, as you can imagine, that's very beneficial when you're starting from a bootstrapped model. And within AWS, you can actually...so choosing the geographic location of where you're spinning up the servers is one way you can reduce that. So our servers are in Ireland. So we're part of that issue actually, now that I think about it, because they have a relatively low carbon intensity. And that's one way that we ensure the carbon we're using is minimized. But there's a whole spectrum. So if you wanted to go at all costs and convenience and costs are out the window, there are niche carbon fighters, which actually are off-grid renewable power data centers. If you have the means, that is the optimum you can go in terms of the carbon intensity. But in terms of how we build, so just the typical making sure that we're turning off products, features, and servers that we don't use and being mindful of that, putting non-essential compute to low-carbon intensity periods in the day and just minimizing costs and using computation for a certain output is how we take that philosophy. MID-ROLL AD: Are your engineers spending too much time on DevOps and maintenance issues when you need them on new features? We know maintaining your own servers can be costly and that it's easy for spending creep to sneak in when your team isn't looking. By delegating server management, maintenance, and security to thoughtbot and our network of service partners, you can get 24x7 support from our team of experts, all for less than the cost of one in-house engineer. Save time and money with our DevOps and Maintenance service. Find out more at: tbot.io/devops. WILL: On your website, I see that 127 billion is wasted in idle cloud spend, so obviously, one of your goals is to reduce that amount. What other goals is your company looking forward to solving? JOHN: I would say our main goal is to reduce millions of tons of needless cloud emissions using scalable software. That is our guiding light. But within that, it correlates largely with cost savings for companies. So we could actually save companies millions of pounds as well or millions of dollars. So I'm from the UK; [laughter] I went for pounds. Yeah, that's the big push; that's our guiding light. And we really want to be the torchbearers for digital sustainability as an idea. So having the awareness, we take responsibility for driving awareness for the issue also. As a team, we have a great combination of technical minds but also creative and marketing, getting the message out there and demystifying carbon emissions. So it's a technical issue because there's a technical issue when you dig into it. But we want to put it in a way that a non-technical decision maker in the C-suite would understand the issue in terms of the effects that you can have as a company in a sustainability drive. CHAD: So you mentioned you got started from that original hackathon idea. And how did things progress for you from there? You now have a team of people working. Did you end up taking some investment in order to continue on? JOHN: We did. We actually started it...so we started it as a passion project from that hackathon, saw the potential. I saw a small business opportunity through the website measuring. And we saw there was demand out there, so we started there. Then we saw it as a side project and continued to see potential and made the call to basically...the initial team was three of us. We went full-time and said let's see what we can do with this. Then I came from a marketing consultancy...I self-funded it to the means that I could for the first six months. It's an interesting experience when you get possessed by an idea, and it's just I need to see this through. I see the potential. It's for a great cause. I think there's a big business opportunity here. And then, really, it came to that point, and we did start going down the investment route. We were part of an incubator associated with the University of Cambridge called Carbon13. It's a really interesting program where they put together experts in climate science, the developers. And you come together to try and come up with these big ideas to basically reduce millions of tons of emissions as a startup. And there was plenty. There was, for example, there was offsetting companies, there was carbon credit startups, everything you can imagine. And it was there that we got put on the investment journey because at the end of the program, you get what was an £80,000 investment to then move on and then go down the VC route. Turns out we didn't get the investment despite us being one of the favorites. It didn't work out for various reasons. And then we were in a situation where I was like, okay, we need to get this investment in order to keep going and scaling the team. And we ended up being VC-backed for our pre-seed from a company in London called Ascension. So we did a £250,000 pre-seed round to get things going. And that's why we have a team who is now working on this full-time. And it's been a bit of a journey, but the trials and tribulations of startups is just the game. And now we're looking to get our seed round. We're hoping to be closing by the end of the year. CHAD: Congratulations on the progress so far. Why do you think Ascension was interested in investing in you? JOHN: So, really, at pre-seed stage, I've talked to VCs and said market, founder, co-founders, anything else is just too early to really know with any certainty. So I think they saw that we were committed, enthusiastic about the idea. Will, the other co-founder, and CTO, is a full-stack developer. It's his second startup. And with my demand generation background, we thought we were a good fit. But really, I think a lot of time and thinking, and commitment has gone into (blood, sweat, and tears) has gone into thinking how we can create a product or software company that addresses carbon emissions. And I think investors have a good radar of when people are really committed, and that's what we were. WILL: You've recently done a soft launch of Cloud NetZero. Can you give me more information around that? JOHN: Yeah, absolutely. We did our soft launch, so this is after the pre-seed investment. We got the 250,000. And we built the product that we laid out in that pitch, which was a software that integrates to AWS and gives you this granular breakdown of your emissions by service. And that was what we presented on our soft launch. We did an in-person event, which we just got a small room and managed to...so around 50 people turned up, which we're pretty proud of. And people do seem to be attracted to this idea. We use my marketing background [laughs] to kind of bolster those numbers. But it was a really great experience. So it was actually on the side of our co-working space where we did a hackathon originally. And it was a bit of an experience, quite a heartwarming experience that everyone has come together. I'm just like, oh, it was in that room that it started as an idea, and now 50 people coming from VC backgrounds, from sustainability, from tech are all coming together. And considering we started in COVID times, to have everyone in the room was just great. So it was great. Yeah, thanks for highlighting it. I really have good memories of that soft launch. CHAD: So people can get a demo and sign up now. JOHN: Yeah, absolutely. So the product is up and running. It went from idea to reality which we're very, very proud of the product team for hitting it on time as well. So we did a 100-day push, and on the 100th day, it was ready for us. And we actually got a big update Monday next week, which is going to be the V 1.1. I call it V2, and then my CTO says, "No, it's V 1.1." [laughter] CHAD: Oh, you need to make your CTO understand that for marketing purposes, you need to make your version numbers bigger. JOHN: Yeah, yeah, he's just like, "If you think that's V2, you don't know what you're saying." [laughter] You can contact us, and we can basically show you the onboarding to get you closer to your cloud provider. And you can have a crystal clear picture of your carbon emissions. And the companies we're talking to now so software companies, so pretty well-known brands. We're now in conversation with as well as just your heavy-duty tech companies. And they're really our ideal client we're looking to now because they have a large amount of carbon emissions, and they want to be really measuring them for their sustainability initiatives. They are actually going to be required to...from the beginning of next year, there's regulation creeping in that's going to make companies measure their Scope 3 emissions, and we have the product to do that. And once we go over that first stage of measurement, then the next step is giving you recommendations to reduce it ultimately, and that will be both in cloud emissions and costs. So we actually are a cost-saving software ultimately because we can highlight wasted cloud spend, and there's a lot of it in these tech companies. CHAD: So you've launched. It sounds like you're focused on getting customers and making sales. How does the pricing work for the product? JOHN: At the moment, we are charging 10K a year to use the software. This is for...so it would be your mid-sized tech company is really who that's aimed for. Anything that goes into really heavy-duty cloud emissions analysis would be probably just down the road just because the complication gets considerably...there's a lot more computing that we need to do on our end, which there are costs associated with that. And there's a lot more, as you can imagine, a lot more hand-holding in order to get integrated and that type of thing. So the pricing would be larger for those more developed companies who have huge AWS accounts. CHAD: A lot of companies' pricing is one of the things that they struggle with early on. I assume you'll learn, and your pricing model will change. But is there something that particularly you weren't sure about when it came to the pricing? JOHN: So the pricing it's really what we're seeing from other parallel softwares on the market more towards the cost reduction side of the cloud. They don't focus on emissions. It's...we'll plug the right place for that. And I think given the opportunity cost, especially from the sustainability and measurement perspective, the alternative is companies are spending a lot of money on sustainability consultants to try and figure out these emissions for the reporting means, and our software does the heavy lifting for you, as any good product does. And with the cost savings on top of that, it's about right for now. But as we improve the product and can accommodate these bigger enterprise clients, the price model will evolve and probably get more expensive. But not to overcomplicate; it is the logic at this point. And once we do have the ability to take on these more complex arrangements, the pricing would reflect that. Yeah, so that's the plan. WILL: Well, John, I thank you for coming on the podcast and being a part of it. Is there anything else that you would like our audience to know? JOHN: We're shouting from the rooftops about carbon emissions. This is going to be the next big issue of the climate crisis. So I truly believe that there are estimates that digital emissions will rise past 10% of global emissions by 2030. Our thirst for data isn't going anywhere. And there's a real chance that computing principles such as Moore's Law that have allowed these improvements in hardware to keep up with the demand for data won't necessarily last forever. And from that, we need to really wake up to the fact that the digital world, despite it being, yeah, it seems like it happens by magic, there is real sustainability impact. But the good news is we think that using the scalability of software...because the scalability of software that has seen so much success for companies can be used to have an equally positive impact on the planet and prevent this issue of digital emissions by using the inherent scalability of digital and availability of data. So that's really what I'm preaching at the moment. And we believe the best first step for that would be a product called NetZero because it gives transparency over these emissions. You can see it in front of your eyes, and then decisions can be made in order to reduce them. That's what I chose to be my soapbox moment. [laughter] CHAD: That's great. John, if folks want to find out more, see that demo, get in touch with you; where are all the different places that they can do that? JOHN: greenpixie.com is where you can just contact us, and we'll be straight on the phone with you. Another place to see what we're really up to and get more ideas of digital sustainability the best place is probably our LinkedIn company page. We're quite active on there. If you want to take your first steps into digital sustainability, start there. And if you think your company is ready to act on their carbon emissions or you just want to find out a little bit more, then yeah, just contact us through our website, and we'll have a chat. CHAD: Awesome. Everything that John just mentioned is going to be linked in the show notes, along with a complete transcript for this episode. You can subscribe to the show and find all of that at giantrobots.fm. WILL: If you have any questions or comments, email us at hosts@giantrobots.fm. CHAD: You can find me on Twitter @cpytel. WILL: And you can find me on Twitter @will23larry. This podcast is brought to you by thoughtbot and produced and edited by Mandy Moore. CHAD: Thanks for listening, and see you next time. ANNOUNCER: This podcast was brought to you by thoughtbot. thoughtbot is your expert design and development partner. Let's make your product and team a success. Special Guest: John Ridd.

Damon gives you the details on how to scale his content process so you can drive massive engagement and leads, without taking all your time.  The most recent lessons he learned from Russell Brunson's last inner circle meeting…  And more!All How do you do your content process at scale?. 0:25What he does and what his team does to scale his content 4:02What does it mean to “lead with value”? 9:00His top takeaways from Russell Brunson's most recent Inner Circle meeting 14:05Steps to getting out of your own way. 17:25See Damon Burton here:LinkedIn https://www.linkedin.com/in/damonburton/FB: https://www.facebook.com/damon.burtonFree Book “Outrank”: https://www.freeseobook.com/Blog: https://www.damonburton.com/https://www.seonational.com/Want help getting your customer testimonials go to www.TestimonialGuy.comEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share with your business associates who could use a listen!Transcript: Damon BurtonSo the way that you can do this at scale, this started work so well for me that it was taking up half my day. And so like I get, I get up and I do my posts on LinkedIn. And then part of this is go engage other people, like start to when you comment on somebody else's content, then they started to go, Misha keep showing up, maybe I should check them out. And then they start to look at your content, engage on your content. So there's a little bit of engagement, that you kind of reciprocate, to draw attention to yourself. And that started taking two, three hours a day, I was spending, like my first two or three hours every morning on LinkedIn, and I'm, and it sucked, because it's like, what do I do, because this is working. But I don't want to spend two to three hours a day on LinkedIn. So what I did is I documented the processes, and I hired a full time person. And what I said, as I said, Look, for the first 30 days, do nothing, I'm gonna pay you just to watch. And so for the next month, I would continue to do my thing, I'd make my posts, I engage and I wanted them to absorb my personality. So all my content is still my content I still write it still gets published there. But where they helped me and where this comes back to the question, if I see pushback or not, is now they helped me moderate the comments and engagement. So they go through and look at everything. And each morning, when I wake up on Slack, they send me a message and they say go spend your time here. So I no longer look at every every LinkedIn private message, I no longer look at every comment, I only look at the ones that are worth my time. So if anybody's out there, you know, saying anything negative, or whatever, I don't see it anymore. So my team just tells me where I can give an answer and provide value, or where somebody had a personal reply, and I can start to foster a relationship with them. Mischa ZvegintzovThat's amazing. If I just heard you correctly, you said you hired somebody to to sort of manage your LinkedIn flow, or process or engagement. And you paid for 30 days just to watch what you do to learn your style. Exactly. Yeah, that's amazing. So my question is, are you still writing your post every morning or so what's your process now that you have this, this, this person that's in effect, you know, knows who you are, is you or I don't know how we want to say that. But Damon Burtonyeah, I still write everything. Because like your point earlier about authenticity, I still wanted it to be my voice and my story and my journey. So I still write everything. I just queue it up in Trello. So you mentioned Facebook, too. So I'm more natively just on Facebook first. So most of what you see on LinkedIn, I first posted on Facebook, so I write absolutely everything, but then I'll put it in Trello. And I'll put it in queue. And then that team member knows the 630 to 730 window knows how to what to do from there. But anything I've ever posted is still entirely me. Mischa ZvegintzovI love it. And so the the your your team is managing helping you manage the engagement, they're like, Hey, here's the key engagement for you to respond to or are there are they also saying, Hey, here's, here's some type of posts that you've like, why don't you go look at these and comment on those as well? Damon BurtonNo, not necessarily. So on on my content, they'll they'll, they'll go through my private messages. They'll go through comments, just like on any social media platform, their sales pitches and things like that. So I tell them, like, Never send me a sales pitch. Never for me. So I wake up every morning, and there's just a list of links in Slack that they sent me. And they're a mix between comments and private messages. The they filter through all the crap, and they only send me to things that are true questions, true comments, opportunities for engagement, opportunities, give value, like if I make a post about something technical with SEO, and somebody's like, Well, how do you do this one part, then they message that to me and they go Damon go tell these guys how to do that one part. So they just filter through everything now on the engagement for other people. They do help me with that. Because like I said, that was taken hours a day. But that's the part I told them to watch. And so what I did is with with all parts of your business, you have to document your processes. And so even on my engagement, I gave them an outline. I said, don't comment on anything political, don't comment, anything religious, don't comment on anything taboo, because that's how I engage. I don't want to get involved in the political things and religious discussions because those are discussions that you can't win. And they're also they're also discussions that don't contribute to the precedents I'm trying to set in. Damon being a business and a family man. Now if that does not say that those are right or wrong, if that's your thing, there's a lot of opportunity if that is your thing. I'll do the opposite. But what I did that's part of the 30 days said watch. Notice how I engage with people notice the type of vernacular and verbiage I use. Notice things I do and I don't comment on. So in our project management system, I have a daily reoccurring tasks that says, go view Damien's engagement, and do and don't engage on these types of things. So they could see it's documented. But then for those first 30 days, they could actually see the documentation playing out in real life. Mischa ZvegintzovI love that. Thank you for that. Facebook, your Is that all you? Or if? Or is that your team handling some of Facebook as well? Damon BurtonOn the comments? Yeah, Facebook's entirely me. Yeah. My team doesn't do anything on Facebook. Yeah. It's just LinkedIn at scale in the comments is all on on LinkedIn. Yeah. So every everywhere else is me. Mischa ZvegintzovYeah. Yeah, that's cool. And I was checking out your, but obviously Facebook, I already said I love your content. But I noticed this morning, as I was doing a little stalking, you know, I was like, oh, yeah, you got a blog and the rest of you know, some of your other content. But that sort of the Facebook post as a micro piece of like, on your blog, it might be the full article, perhaps or there's some of that going on. So I noticed that was pretty cool sort of this, you could sort of see your I don't know your life or your however you want to say your what you're up to across your platforms, but perhaps your blog is a bit more. And I'm what am I trying to say? Am I making sense? Damon BurtonYeah, sometimes the blogs longer form. Usually, the way the majority my content rolls out is, is there something that that's on my mind, most of stuff I publish, is something I wrote, right, then I, as much as I like to pre plan and write content, I just don't have the time anymore. And so most of the time I published something it was it was drafted right before I published it. So that tends to natively go to Facebook first, and then from there, I might, as I'm, as I'm typing it up, and then I publish it, and I start to see some of the feedback in the comments, then I'll take it to my blog. And sometimes I'll extend it and go into more deeper detail. You know, because there's a different attention span on blogs versus social media. So social media is like, get to the point, the blog, I might be able to have links out to resources and explain deeper, which you can't do on Facebook, you can't have multiple links of within, you know, subsections of your post. So I might go deeper on the blog. And then when it comes to like LinkedIn, LinkedIn is almost entirely something I publish first on Facebook. And then when it gets to other platforms, like just yesterday, my team launched a YouTube account for me. So what they do on YouTube is, it might be a conversation like this. Or they'll send me some questions that they've gathered that the market is kind of asking, and then I can bring some of my experience too, and then I'll record it, they'll format it make it look pretty, and things like that. So YouTube is obviously me on camera, and this and that, but my team builds it out. Instagram is largely that I'm not personally active on Instagram, but they've started to take a lot of these types of podcasts and discussions and chop up little clips and segments from it. So I'll kind of oversee and be like, Okay, I do and don't like this type of style, this type of branding is it congruent. But Facebook and LinkedIn is me, Instagram and YouTube. Is the team pulling the content together. Mischa ZvegintzovYeah. Cool. Amazing. Thank you for sharing that process. I want to make sure to touch on so I think it's, and you alluded to this a couple of times. You know, this idea of adding value, and that's elusive to me, as I record this, right, or, you know, there's this idea of document the process, right. And that can be an elusive concept. Literally, I was talking to Vince, you know, Vince green coach Vince Yeah, Vince green, and I was like, Hey, Vince, what? Let's document the process, you know, I need more clarity, and he's like, pull out a pen and paper and write down the notes was like, Okay. Very funny. Or so I think adding value again, like, that's an elusive concept for me. Perhaps some of my listeners right now could like how, how are you? Like you say, I add value I lead with value. So what does that mean to you? Or what's your formula for that? Or? Yeah, Damon Burtonthere's not so much a formula. So we can talk about valuing talking about documentation. So on the value, it's going to be counterintuitive. What, what you want to do is everything you get paid for, give it away for free. Okay, so that goes back to what we were saying about out the three types of content consumers. Now, what you do is basically whatever your expertise is figure out a way to communicate that to an audience. So, in my case, like the PageSpeed thing we talked about earlier, so over the course of optimizing a website, by a website, there's our documentation at my agency has a 200 point checklist, that's 200 things that I can talk about. So no one's gonna want to sit there and listen to like a 10 hour video of me going through all 200 things. But what I can do is I can do a whole lot of one to 10 minute things. So the type of person like the chances of somebody digging through all of my social media profiles across different platforms, and different podcasts and piecing together all 200 of those things, is next to impossible. And then it goes back to that thing like, well, even if they did good on them, because now I just helped somebody. But that's the type of person that would have never paid me anyway, they're trying to string this together. So figure out the individual tasks that you do and the services that you offer. And those become little value added. bite sizes, pieces of content that you can give on different platforms. So you can take your, your processes and type that into a post on Facebook, you can take that same thing that you just typed out on Facebook and turn it into a video on Instagram, you can take that same thing that was text, and now video and turn it into an image on Pinterest or LinkedIn. So you can find different ways to repurpose the content. So earlier, you mentioned the book, right? My book is the entirety of our company's processes. And I give it away for free, because if you want to sit there and read 100 page book, good on you, like go implement it, and I'm not gonna lose anything, because you wouldn't have paid me anyways. But now you're gonna go rave about my book. Now you're going to rave about my processes. So giving value is just giving away tiny chunks of your expertise without asking for anything in return. Mischa ZvegintzovSo good. Thank you for that explanation. I love that. And again, the book outrank tell people where they can get it again, quick, free SEO book.com. Awesome, and it's outrank how to get consistent and unlimited traffic, turn off ads forever, excuse me, and track SEO results, without waiting months to see progress. I love it, man. So that's your whole company process. I've got it memorized, I'm kidding. I want to, I want to, we're gonna get to some about how you leverage your case studies here in a minute. And you said you have a new case study or some new information that we get to talk about. And then hopefully, we can maybe continue before we went live here, we were talking a little bit about what I'm up to. And maybe we'll continue that conversation. And so some listeners can can gather some insights, if they're trying to, you know, get more social proof or leverage social proof because you're clearly good at that side too, and have access to people that are really leveraging their social proof via the inner circle or what have you. But before we get to that, I want to ask you, in 30 seconds or less for each one, give me the top insights or Takeaways or aha moments that you've gotten over the last couple of months or from your last inner circle meeting at Russell Brunson is in an inner circle meeting like what are your what are your top takeaways? Damon BurtonProbably get out of your own way. A lot of the stuff I mean, you can't see behind me but right off to the side about about a foot over here out of frame, I have a stack of books of notes from each each get together. So by now been in just over a year, we've had six in person kind of things. And each time you get a book, and each time you can write in it. And I've implemented almost none of it, not because I don't want to, I just haven't had the time. And the reason why I tell you that is you know, I probably turned that $50,000 investment fee into half a million dollars. And it's largely from getting out of my own way. And I already knew that a lot of the listeners already know that but I actually started implementing it. And just by doing that, we're able to scale faster. So we still don't do any lead generation. And all my my stacks of books and notes are all the ways we're going to roll it out. So last year I hired a CEO and so I've been transitioning everything over to him. So maybe I said 30 seconds or less that this is gold gold, or the one more thing is so when like we built out this agency with without doing any lead gen so now all these these notes have been made It's like, okay, now that I'm getting out of my own way, and we're going to start to roll out this lead gen. It's like a lot of good opportunity. And so I kind of give you that background too is because I came into that community a little bit opposite than a lot of other people. Because right now, Russell is preaching, you know, you don't have a business unless you have continuity. And so now the community is saying, well, I need continuity. So for me on the opposite, I only know continuity, like my entire model for 15 years has been a monthly reoccurring client. So there's been a lot of interesting validation, where it's like, what I mean by that is, when you come into this world, you see so much success. And you see people that have million dollar days, I think there's one person in there, the highest that I recall, off top, my head was a $4 million day, in one day. And so it's like, you see all these exciting things where they make a ton of money, but then it's like, okay, the the opportunity to make that money is only when you're selling. So you always have to come up with the next event, the next thing, and so that's attractive. But then at the same time, there's nothing wrong with my agency. And so I've had to slow down and go, Okay, before I chase all that cool, shiny stuff, make sure I don't fix what isn't broken with the agency. And so at first, it was a little bit stressful, because I was like, gosh, everyone's doing such cool things. And I'm over here, just like, trying to not burn this ship down. Because there's nothing wrong with it. And so I don't want to run away from it and abandon it. And over the sort of, for the first six months, it was a little frustrating, because it was like, I want to go do those cool things, too. But then in the last six months, there's been that validation where, where the group is like, Okay, we need reoccurring revenue. And let's slow down and let's get some consistency, and less dramatic swings. And so there's been like this interesting shift in momentum where we're everybody in the group is trying to find the best of both worlds. Like, how do we have the big paydays. But also do it predictably and consistently. So get out of your own way. And then, you know, don't don't get distracted. Mischa ZvegintzovI love it. You said steps to getting out of your own way, if I heard you correctly, you're like, I figured out steps to getting out of my own way. So Damon BurtonI don't necessarily steps but if I had to probably go back to the the one thing we briefly touched on, which would be good to revisit was documentation. Like your ability to get out of your own way and trust in your team. And maintain quality control at scale is going to be as good or as bad as your documentation. So to document your processes, Vince is right, like you literally sit down and write down everything. So when I documented my process, it was probably nine years ago. And it sucked, like it took two to three hours a day, every other day for a year. I mean, granted, I have a more intricate process with lots of little things involved. But when I documented those processes, I never wanted to do it. Again, I didn't want to get through this over months or or a year, taken about a year. But I didn't want to get through this process of months and months and months of investing in documenting processes. And then when I got done go crap, I need to redo that because I kind of half assed it. And so I really took my time. And the way that I looked at it is document everything in a way that so granular that I could give this to a novice that has zero SEO experience, and they still couldn't screw it up. So what you have to look at your process is what if it wasn't me that was reading this, because we all have an expertise and whatever we offer. And so we take things for granted. And so as you're doing a process, you kind of just in one seamless motion, do three things. But somebody new is only going to see one thing out of those three that just happened in that motion, they're going to miss the other two. So that's why I said your your ability to scale is going to be dependent on how good or bad your documentation is. So people are, you can compare people to like water trying to find the path of the of least resistance. So your team isn't going to intentionally screw things up. But they may not see something that wasn't documented, because they're just going down the path of least resistance. And so they're not going to go off that path if they don't have to. So you really have to document absolutely everything and, and the more you take it for granted, the more crucial it is that you document it because that's going to be the tiny thing. It's not going to be a big thing that screws up your scalability. It's gonna be a tiny thing. And it's gonna be a tiny thing that has a compounding effect. Mischa ZvegintzovIt's amazing. You said three things they will there's three things to see. And part of your team might see one Damon Burtonlike, Oh, that was just metaphorically speaking like, you are such an expert that you may do many things in one motion, but to somebody paying attention behind you looking over your shoulder, they might not see those multiple things. They might just see their perspective. Maybe Misha did one thing, but really Misha is such an expert that they just did three things I love Mischa Zvegintzovthat. Thank you for that clarity. Quick, you hired a CEO. So was that a hard leap for you? Two things. Was that a hard lead for you? Where do you find them? Damon BurtonYeah, that's a good question. Mischa ZvegintzovYeah, yeah. Damon BurtonI, I hired slowly. I had been needing a CEO for probably two years, but I didn't want to screw it up. So I kind of suffered through wearing multiple hats, until I found the right fit. The way I found mine, it's not it's not a, unfortunately, it's not a way I can, you know, you can just go copy and paste. But what I did is I found a gentleman that we actually had a mutual client, he was a freelancer. And that company that was paying him hired my agency, and we had an onboarding call with him. And I could quickly see his work ethic and his clarity, and his skill set. And in return, he saw our transparency. And we developed a mutual respect for each other. And then this client ended up kind of screwing both of us. And we just kind of stayed in touch. And he's he lives in Southern California, I often go to Southern California, it's like a 90 minute flight for me. So I'll do what I call day trips, I'll take a 6am flight out, especially in the winter. So you know, as the time we're recording this, we're heading into winter, and the gray gray clouds and skies, like I just need a little break. So I'll catch a 6am flight to San Diego, but then I don't want to be away from my wife and kids. So I'll catch a 6pm flight back the same day. So I'm gonna fly hanging out at Boardwalk hanging out the beach, bring my laptop work for eight hours and come home. And so I knew he was in Southern California. And so we met up for coffee one day and just kind of further established the relationship. And then one day, he was talking about freelance life. And I said, Well, do you want a little bit of our overflow? I could probably have you do a little thing here and a little thing there. And so then I got to further see what I saw earlier was was the skill set and his work ethic. And I continued to appreciate that. And then he continued in return to appreciate the the clarity and transparency in how the agency operated. And then one day, I still remember very clearly I was walking in my front yard, I was just kind of pacing around and thinking about the CEO role. And I went, gosh, why don't I just ask him because he has a skill set. He has transparency. He's wanted to get out of freelance life because he didn't want to chase different clients that would or wouldn't pay invoices and things like that. And so we kind of solve each other's problems. And so I called him up and I said, Hey, do you want to leave freelance? We're all than have something that's more consistent. And so he came over and started as like a project manager and everything worked well. So I said, Why don't you just kind of start taking over all of it. Mischa ZvegintzovIt's amazing. It's amazing. Well, congratulations on that step and finding someone that's compatible with your vision or whatever in alignment, I guess, your values and all that that. That's beautiful. Quick again, we're gonna get to some case studies and stuff like that. But I do want to know, what's your favorite thing about your job right now?

How to get GOBS OF FREE TRAFFIC w/SEO master Damon Burton Part #1.  The power of the price filter.   Why it's valuable to raise your prices, why it's valuable to pay for access.  PageSpeed, user experience, and lowering your cost per click in half.The Power of the price filter.  Why it's valuable to raise your prices and pay for access.  4:25PageSpeed, user experience, and lowering your cost per click in half.  6:20Damon quickly walks you through two strategies to do it.  8:05.What are the two easiest things on to improve page load on funnels?  8:16Why you should make Google look good? 10:32A website to check your load speed stats.13:47See Damon Burton here:Linkedin https://www.linkedin.com/in/damonburton/FB: https://www.facebook.com/damon.burtonFree SEO Book "Outrank": https://www.freeseobook.com/Blog: https://www.damonburton.com/https://www.seonational.com/___Want help getting your customer testimonials go to www.TestimonialGuy.comEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share with your business associates who could use a listen!Transcript:  Mischa Zvegintzov  Welcome, everybody to the podcast I've got with me, Damon Burton, the amazing David Burton, and perhaps the most handsome SEO authority.Damon Burton  Well, I've had the the compliments on my, my beard, but not not my overall looks but keep talking. I'll take itMischa Zvegintzov  right. Well, you're always you're always very stylish when? Whenever we meet in person, right, whatever event we happen to meet at. Yeah, IDamon Burton  think the first one was Mexico, right?Mischa Zvegintzov  Correct, correct. Yes, masterminded paradise, Russell Brunson mastermind in paradise. Yeah. And I believe you might have just joined Russell's inner circle that might have been your first sort of interaction throughDamon Burton  the that the mastermind was in March, and I had joined in September. So I'd been in it for however many five months, whatever that is. Yeah.Mischa Zvegintzov  I was gonna give you a better introduction, but we'll still get to that. But while it's on the top of my mind, it was really cool. Because well, one thing about you is that you're always leading with value and service, like always, and it's really awesome. And I really appreciate that. And love that about you. Yeah, but right away, you got to give a presentation about your SEO skill set, right? They like Russell Had you given a presentation, and then he shared it across all channels, right about your skills, you might remember,Damon Burton  around inner circle, well wasn't it wasn't Russell directly, but it was through inner circle. So through inner circle for the listeners that might not be familiar with inner circle. So Russell Brunson runs Click Funnels, he has his own little private mastermind. And in that group, part of it is, you know, it's a real value added, there's so many things we could talk about, like how I got into inner circle and how that turns into story.Damon Burton  You know, even let's it let's just start with the price filter right on, on inner circle. So like you as what you the listener, whatever product or service you offer. Pricing matters. And so we all know, we've all heard, raise your prices, raise your prices. But what was really interesting about joining inner circle, I'll give you the abbreviated story to get to the point about pricing. I've run an SEO agency for 15 years never spent $1 on ads. And so I've been thinking, Okay, if I've accomplished this much without ads, what if I layered lead generation on it, I don't even do any lead generation, which is ironic for running a marketing company. So the way that I get leads is like you said, like value first and build up this reputation. So I come into Funnel Hacking Live, which is Russell and Click Funnels annual event. And I had a good friend of mine who was kind of deep in Russell's world. And I tagged along with him at Funnel Hacking, FHL, and he could go every I would, I could go everywhere he could, except for this invisible line, like there was this like early access area that he could go and I couldn't. And the first couple of times, like, whatever, it's not that big of a deal, like I didn't want the bagel I didn't want you know, that stuff. I just wanted to hang out my friends. And so he kept going back there enough over the course of a couple of days. That that it, it made me mad. And so I went up to the little security person, I said, Hey, I don't want anything for free. Like I'm willing to pay, Can Can I upgrade my wristband or something and get back there. And in my mind, I'm thinking, I'm willing to pay $1,000 for a blue wristband instead of red, like, that's all it is. And so they're, they're like, oh, I don't know. So go talk to go talk to the check in counter and I go talk to the check in counter. And they said the opposite. They're like, No, you can't do that. That's only for people that are in coaching, or award winners. And they said, All right, what's the coaching? And they said, Oh, I didn't expect anybody to ask, let's call Robbie. And I'm like, Who the hell is Robbie? And so for those of you that aren't in this world, Robbie is kind of like the gatekeeper to the ascension in in Click Funnels inner circle, like getting up to the higher level masterminds. And he comes around and he and I tell him what's going on. I said, my friends back there, I just want to hang out my friends it can I pay? And he says the same thing. And he says, No, he can't pay to get backwards for coaching clients or award winners. You asked me the same thing. Are you interested in coaching? And I said, not really. And he says, What about a mastermind? And I said, maybe, and he goes, alright, here's the deal. You know, you have to accomplish this much. You have to do at least a million in sales annually. You have to do this and this and this. And it's $50,000. And I'm like, What the hell? How did I just go from $1,000 to $50,000. But then then I got thinking it. That's why I was there was to force myself into that world. And I thought, well, that's that maybe this is the opportunity why I'm here. Maybe this is the thing that I'm looking for to force myself and accelerate that path. So I told them, let's do it. So I went from nothing to $50,000 within like a 92nd conversation Now there was more to it, like I had to verify income and my friend walked by, and he had to vouch for me and things like that. But coming back to the topic about pricing, and why it's valuable to raise your prices, why it's valuable to pay for access. What I realized is what I've since learned is how much of a great quality filter $50,000 is. Because the only people that are willing to pay $50,000 for something are a somebody that's found success, and has that money available to invest it in something like that, and be somebody that's serious, because they may have one or the other. But unless you have both, it's not the same caliber of person. So then we get into inner circle. And you mentioned the value in this and that andDamon Burton  the way that the people lead in that group is very different than other groups. So when you first get into business, you go to these local networking groups, and they have their place and things like that. But I avoided them for a long time, because it wasn't the caliber of people that I needed in my life. And being able to come into a group like this, which everybody gives everybody gives everybody's appreciative. It's been really cool. So what had happened is, you know, largely, the people in this group are paid ads first. And I'm the organic guy. And so I thought, why don't want to vomit a bunch of search engine marketing on them. So how do I take something I know and translate it to be applicable in their paid ad world. And so I ended up talking about PageSpeed, and user experience, how you can take the strategies from SEO about improving a mobile friendly your website is how quickly it loads and how user friendly it is. And how if you apply that to your paid ads and your funnels, it will lower your cost per click, which will lower your cost per lead. And we had two people that implemented it. Right after I presented it and one of them dropped their cost per lead from $8, down to $4. And all they it took them 20 minutes to improve their PageSpeed was all it was, they'd spent 10s of 1000s of dollars on changing their copywriting changing their call to action, changing their value proposition, changing the design, changing the colors, none of it worked, but 20 minutes on improving the PageSpeed did and we had another lady that dropped her cost per lead from I can't remember exactly, I think was like 27 bucks down to 12 bucks. And then we just got to we're just together with inner circle last week, I shared the same story. And it started like this mini movement. So now every time we have an opportunity, you know, inner circle kind of re up this year. And so there's new people in there. And so I shared the same thing with them. And it's really cool to see that people just actually just before we hit record, I had people messaging me and saying, Hey, can you walk that through through with me? How I can apply that specifically to my page? So back to your comment. That's how it got out there was I was like, Hey, here's some value for you that had a big impact. Other people shared it, and then it just kind of caught on and on and on. And that's how it kind of filtered out through the community.Mischa Zvegintzov  Yeah, that's amazing. And so was there two bits to improving the Page Speed? Or did you do that? Did IDamon Burton  two strategies? Yeah, the two strategies are, I'll try and explain this verbally, since I can't communicate it on screen. So basically, it's images and videos are the two easiest things on to improving a page load on funnels and pages in general. So with images, there's two subsections, to that. So one is make sure your image is the actual display size. So what I mean by that is a lot of times we'll go to upload, let's say a logo, or in your case, a picture next to a testimonial. And so we we embed it on the website, and it's on the screen, it's two inches by two inches, it's a couple 100 pixels by a couple 100 pixels. But what we did is we uploaded the full size file, which is really 2000 pixels by 2000 pixels. So you have a 2000 pixel wide image that's displaying at 200 pixels. So it is literally 10 times larger than it needs to be. So even though you see it smaller, your customer their devices, Google Facebook, the browser's their phones have to load up 2000 pixel wide image only to display to 200. So instead, what you do is just edit it in Photoshop. If you don't have Photoshop, there's a free website called Photo pa p a.com. Just drop it in there, hit image resize, put it to 200 by 200. Your website, your page, your funnel literally looks exactly the same. It is just now 90% lighter on that image. So images is one thing. The second part of the images is called compression. Your photos can have hidden data. So if it's a testimonial picture, it could have the data was taken the camera aperture speed, the latitude and longitude of location. So even though you don't see that on the image, it's embedded in the file. And so that adds to the weight of the file. So if you run it through if you're on a Mac, I use a plug in called an app called Image optim Oh, PTI M, if you're on Windows, there's an app called KCM CAES iu m, just drop your photos in there before you upload them. Now, this is different than resizing, so you need to resize it first, then compress it, and then it's going to strip off the hidden data. So now you've maximized how light your files can be your images. So that's images. Now, the second thing is videos, with videos. They're a heavier asset, right? They're, they're a multimedia file. So they're there, they have a bigger delay to them. And so if you're doing organic marketing, your web page will be rewarded and shown higher on search engines if you have a better user experience. So there's other components to that. But one of them just for this conversation, is how easy is your website to use, make Google look good. If Google is going to refer somebody to your website, they want it to be a good experience. If your website is slow, Google's less likely to send a visitor to that, because then that makes Google look bad. Now, even if you're running paid ads, Google ads and Facebook ads, same thing, they want to look good. So if you said if you're running paid ads, and you send a visitor to your website and a load slowly, that that lead is probably going to exit they have a higher probability of not buying your thing. And if they don't buy your thing, you're not going to go back and invest that money back in Facebook. So Facebook's going to grab as much money from you as they can if you have a poor user experience website. But if your website loads quickly, the person's more likely to buy your thing, which means you're probably going to go back to Facebook and give them more money. So they will incentivize you to have a better user experience. So this is why I want to prove our page one. So on the video, the trick with video is if you use Vimeo, YouTube, whatever it is, that's a third party. So your website is dependent on that third party as your website loads, it gets bottlenecked when it hits that third party video. So what you can do is there's a feature called the lightbox. So if you're using Clickfunnels, or WordPress, if you're in Click Funnels, you use the module that's called Video pop up. And so what you do is you take a screenshot of your video, so it looks like the video, but really, it's just a fixed image. And then in your video popup module, you have two fields, one is the field to put your image two is the field to put your actual video URL. So what it does is it displays the video, as if it were a video, but really, it's an image so it's not loading that slow code. But then when they click it, then it triggers the video. So they don't have the delay. Only Intel and if they push the video because that's another thing to think about. What about the people that don't look at your videos, you're still punishing them with that page speed whether they look at it or not. So why not only execute the video if they push play. So if you're on WordPress, there's a plugin called WP video lightbox if you're on something else, just search Google for video lightbox and you'll find a solution for it.Mischa Zvegintzov  That's amazing. And listeners, are you getting this like you apply 20 minutes of time. And if you're running paid ads, you can literally reduce your cost in half, or more or less somewhere in there. But you can save a lot of money be more efficient, all of a sudden you I mean, gosh, now you're past breakeven, or now you're hitting breakeven. So you can scale either way,Damon Burton  or your or your double the profit on the same amount of investment.Mischa Zvegintzov  Yeah. So good. You if I remember correctly to, you had mentioned some of these plugins and things. But I think you and I saw your presentation when you talked about this. You had some other things where you can gauge load speed or some widgets or right where you can see those metrics orDamon Burton  Yeah, it's a There's a website called GT metrics. It's just the letters g t, and then me@rix.com. You can use that and it'll break it down, it gets kind of nerdy, which I like because like you said, it breaks down very granularly. So if you're not familiar with web terminology, it might be a little overwhelming, but it'll tell you very specifically. Now one thing that's interesting, just because you and I and the audience, some people are in the funnel world, specifically with Click Funnels for some reason. GT GT metrics can't validate against Click Funnels has something to do with the server they use. But I found another one that I've been using specific for funnel audits it's web page test.org. So you can use that one and and I'm going to shamelessly plug myself here for a minute. I'm actually building out a website specifically for funnel speed tests. It'll be funnel speed test.com So depending on when you listen to this, it may or may not be alive if it's not live. Just come back. We're building it out right now.Mischa Zvegintzov  That is amazing. Oh my gosh, I'm so excited for you. I'm taping this right now. Funnel speed test.com Oh my gosh. It is so exciting to hear. I can't wait to see and to see that. And then for your success with that. It's funny too, because I wanted to make sure I've actually meant to start this way. And so we might as well get to it now. But anybody listening, or watching because I'll definitely throw this up on YouTube for fun. But should follow should hit pause and go. Go find you on LinkedIn and it's LinkedIn. Damon Burton forward slash Damon Burton, follow you on Facebook, Damon dot Burton, because you're so fun on Facebook. I'm not a big LinkedIn guy. But I know and we'll get to this in a minute, but you add so much value on Facebook, LinkedIn, and that's how you effectively built a lot of your million dollar business, isn't it? That's correct, right. And then you've got Seo nation.com where people can see some stuff, but I would definitely go to LinkedIn. I would download the free book to quick, you've got a free book. Do we still like this book outrank? Is it still worth talking about? I never know, you might have been like, that's, that's we've moved past that. But I just love the title so much. So you again, you're gonna hit pause, you're gonna go get his free book, which is that? I have the what where do they get the free book, tell him tell him real clarity, Seo book.com. Free Seo book.com. And the book is called outrank. Yeah, how to get consistent and unlimited traffic, turn off ads forever. And track SEO results without, without waiting months to see progress. I freaking love that. Man. I just love the idea of like you said so many people go straight to paid ads and and perhaps it's not efficient. And they I don't know, if you're learning from it great, but spending lots of money unnecessarily. And you you have built this business. Here. Let me let me let me do the proper introduction. So David Burton is a leading authority on SEO and you built an an internationally successful search engine optimization company through the various strategies that you teach and that we're going to talk about. You've optimized websites for Inc 505,000 companies, NBA teams, businesses featured on Shark Tank. You've been featured in Forbes, entrepreneur, Buzzfeed USA weekly, and an endless list of podcasts and SEO industry websites. But best of all, Damon, you help people stop paying for expensive ads that don't work. And you show people how to get traffic without ads, which I love and everybody listening should love

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In today's episode of the Elevated Visibility Podcast, we're going to talk about what you need to know to scale your e-commerce business.Tune in to this nitty-gritty, quick training, where we'll cover a lot of different topics that you should be paying attention to increase your conversions and give you that competitive advantage you've been looking for.In this episode:Know your metricsListen to the experts that you hireDo not make assumptionsPretty isn't always profitableHaving a fast Page Speed is vitalDon't forget about MobileElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksFREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieCheck out the Elevated Visibility Podcast Episode 8 with Kristin Fisher and Ruthie Sterrett, The Retailer Roundtable - Marketing Solutions For Product-Based Businesses, to get your business ready for Q4 and the holiday craziness.Know your metrics with Google Analytics How to set up Google Search ConsoleThird-party Analytics ToolsFor analytics, ranking tracking, PPC research, keyword research, and more, use:  SEMRushFathom - usefathom.comOribi - oribi.ioFor the most affordable analytics and keyword research tool, use: UbersuggestTo understand how people are actually interacting on your site, use: CrazyEggConnect with NinaNina Gibson is a holistic SEO coach, search maven, and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.coWebsite: ninagibson.co

Do you know why website page speed is so important for your business? We dig into the details like how to measure it, the most common issues, how to fix them and why it all matters for SEO and beyond. 

Have you ever felt overwhelmed with your everyday responsibilities?  Keeping up with your health, profession, and other duties while dealing with uncertainty is difficult in our fast-paced environment. As such, we have little to no time for relaxation. More and more people are developing burnout and anxiety that can lead to depression. Despite what hustle culture teaches us, relaxation is still a crucial aspect of self-improvement. There are many distractions in the digital and physical world, but we must find stillness and calm within ourselves to discover real love and faith. In this episode of Seek Go Create, we cover these bases as Tim shares what his past financial struggles taught him about peace. He also talks about the importance of rest and how it relates to discovering love and faith. Finally, he discusses his own opinions on how to find peace in the religious community. If you seek tranquility amid the daily grind, then this episode is for you! Here are three reasons why you should listen to the full episode:Discover the importance of rest. Learn the significance of peace in finding love and faith. Unravel the message of the Bible about attaining peace. ResourcesSubscribe to our https://seekgocreate.com/ (website) and other https://seekgocreate.com/platforms/?et_fb=1&PageSpeed=off (platforms) to get resources from our guests and updates on our latest giveaways and episodes. Download Chapter 1 of https://seekgocreate.ck.page/40fc313e8a (Coach: A Story of Success Redefined) https://thepantrypodcast.com/about-us/ (The Pantry Podcast )by Shea and Michelle Watson Listen to other Seek Go Create episodes: https://seekgocreate.com/is-god-really-in-control-qa-with-chris-cree/ (Is God Really in Control?) with Chris Cree https://seekgocreate.com/love-a-foundational-principle-to-success/ (Love: A Foundational Principle to Success)  https://seekgocreate.com/how-to-find-peace-in-the-middle-of-chaos/ (Episode Details) Enjoy the Podcast?Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead. If you were inspired and educated by this episode, feel free to subscribe to us on https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vc2Vlay1nby1jcmVhdGUv (Google Podcasts), https://podcasts.apple.com/us/podcast/seek-go-create/id1481874131 (Apple Podcasts), or https://open.spotify.com/show/4pnLpMwK6gGeTJvXvVam5z (Spotify) so that you never miss another episode. Also, share this episode or what you've learned today on your favorite social media platform. Love to give us 5 stars? If you do, we'd love a review from you. By doing this, you can help us reach more people who want to redefine success in their lives. Connect with the SeekGoCreate Network! For updates and more episodes, visit our https://seekgocreate.com/ (website) or follow us on https://www.facebook.com/SeekGoCreate/ (Facebook), https://www.instagram.com/seekgocreate/ (Instagram), https://www.linkedin.com/company/seek-go-create-network/ (LinkedIn), https://twitter.com/SeekGoCreate (Twitter), and https://www.youtube.com/channel/UC-4BK0v7R7ZgOuaNRa3MrWA (YouTube). To growing and becoming all we are created to be, Tim

For every one second it takes for your website to load, your conversion rate goes down by 10%. But how true is that? Well, speed is a huge factor in ranking on Google. In fact, even if you have mastered the Desktop speed, you might still not rank well if your mobile speed might not be as good. But what are the issues that cause a site to load slower? Are these issues related to hosting provider, site design, # and size of the imagery, or bloated themes? What do you need to do to fix these speed issues? Are there any tools out there that could help diagnose and fix the issues?In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss visitor page speed optimization strategies for e-commerce. We discussed the factors that may cause the sites to slow down and, as a result, might perform poorly on Google. Finally, we covered the strategies and tools that might be helpful in fixing issues related to site speed.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

10 Enterprise Page Speed Optimizations & Implementation TipsDon't let slow page speeds leave customers running to your competitors. Use these tips to improve speed and create a positive experience.Author: Matt BertramSource: https://www.searchenginejournal.com/enterprise-seo-page-speed/415049/#close---Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!You can also watch his episode here: https://bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseopodcast/https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: ewrdigital.comHost's: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment  purposes Only.

 Have you received an email saying your website is underperforming, which is costing you business and destroying your reputation with Google? Guess what - those emails are full of lies, and we debunk their claims on this week's episode.