Demo Jockeys

Demo Jockeys

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Join your demo jockeys Jack Cochran and Adam DiTomasso for a weekly book club podcast. This weekly podcast will feature a different book each month from a variety of categories, which will be discussed from the lens of 2 seasoned presales professionals.

Jack Cochran, Adam DiTomasso


    • Apr 18, 2024 LATEST EPISODE
    • every other week NEW EPISODES
    • 27m AVG DURATION
    • 27 EPISODES


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    Latest episodes from Demo Jockeys

    Find your flow with guest Lidia Vasileva | Stolen Focus

    Play Episode Listen Later Apr 18, 2024 28:22


    Lidia Vasileva joins us to talk about Stolen Focus and about getting into flow! Find Lidia on Linkedin or at https://www.packetmage.com/This month's book is Stolen Focus by Johann Hari. Pick up a copy (or don't).Be sure to check out https://demojockeys.com/ for our full list of past and upcoming books, previous episodes, and more.Next month's book is 4 Pillars of Critical Thinking by Patrik Ian Meyer. Music: Iron Pan and The Wu Town Shuffle by Mr. Lincoln 00:00 Bump the Mic! 00:30 Middle seat 03:05 Welcome to DemoJockeys 03:52 The Interview 05:25 Did Lidia like the book? 08:21 It started good? 11:05 How lean is your phone? 15:11 Who is this book for? 18:35 Flowstate 26:40 Out o here

    Can we get our focus back? | Stolen Focus

    Play Episode Listen Later Apr 13, 2024 24:17


    It's hard to stay focused. We're hoping this month's book can provide some great tips and tricks to getting our focus back! Turns out things are not all as they seem. Join Jack Cochran and Adam DiTomasso as they get clickbaited this month.This month's book is Stolen Focus by Johann Hari. Pick up a copy (or don't).Be sure to check out https://demojockeys.com/ for our full list of past and upcoming books, previous episodes, and more.Next month's book is 4 Pillars of Critical Thinking by Patrik Ian Meyer. Music: Iron Pan and The Wu Town Shuffle by Mr. Lincoln

    Teaming Zooming - all around Annoyance - and the birth of Desk-Neck

    Play Episode Listen Later Apr 4, 2024 22:50


    Let's talk about all of the crazy annoying and sometimes distracting things that happen on all our calls and online meetings. This hilarious episode covers the camera, the mute button and of course dogs and traffic… Come and join the Demo Jockeys!This month's book is Stolen Focus by Johann Hari. Pick up a copy.Be sure to check out https://demojockeys.com/ for our full list of past and upcoming books, previous episodes, and more.Next month's book is 4 Pillars of Critical Thinking by Patrik Ian Meyer. Music: The Wu Town Shuffle by Mr. Lincoln

    Guest: Mattie Stremic | Bologna vs Peanut Butter. The debate continues | Stories that Stick

    Play Episode Listen Later Mar 28, 2024 24:05


    Sometimes you have to hide your facts within your stories. Like the medicine in the peanut butter or bologna for your dog. I mean, is there even a better way? There are BAD ways to tell stories! Adam, Jack, and special guest Mattie Stremic discuss Stories that Stick. Pick up a copy of Stories that Stick by Kindra Hall.Also mentioned Never Split the Difference by Chris Voss.Be sure to check out https://demojockeys.com/ for our full list of past and upcoming books, previous episodes, and more.Join our Slack community today to join the conversation and join us backstage during recordings!Next month's book is Stolen Focus: Why You Can't Pay Attention--and How to Think Deeply Again by Johann Hari.Music: Iron Pan and The Wu Town Shuffle by Mr. Lincoln

    Guest: Mattie Stremic | The devil ... and the good story ... is in the details | Stories that Stick

    Play Episode Listen Later Mar 21, 2024 31:21


    Business storytelling needs an overhaul! Join Adam, Jack, and our guest Mattie Stremic as they talk about bad starts to demos, Vanna White, how everyone has a story to tell, getting feedback from others, and adding in specific details to keep your stories real.Pick up a copy of Stories that Stick by Kindra Hall.Be sure to check out https://demojockeys.com/ for our full list of past and upcoming books, previous episodes, and more.Join our Slack community today to join the conversation and join us backstage during recordings!Next month's book is Stolen Focus: Why You Can't Pay Attention--and How to Think Deeply Again by Johann Hari.Music: Iron Pan and The Wu Town Shuffle by Mr. Lincoln

    How to NOT SUCK at Storytelling | Stories that Stick

    Play Episode Listen Later Mar 14, 2024 29:16


    This month Adam DiTomasso and Jack Cochran are discussing storytelling after reading Stories that Stick by Kindra Hall. Join us for conversations about motorcycles, sports, middle school failures, and why your stories probably suck (and how to fix that)!Pick up a copy of Stories that Stick by Kindra Hall.Be sure to check out https://demojockeys.com/ for our full list of past and upcoming books, previous episodes, and more.Join our Slack community today to join the conversation and join us backstage during recordings!Next month's book is Stolen Focus: Why You Can't Pay Attention--and How to Think Deeply Again by Johann Hari.Music: Iron Pan and The Wu Town Shuffle by Mr. Lincoln

    Guest: Peter Cohan | Discovery Closes Deals | Doing Discovery

    Play Episode Listen Later Feb 29, 2024 33:09


    Join your cohosts Jack Cochran and Adam DiTomasso as we talk about everything related to presales and our lives as demo jockeys.This month's book is Doing Discovery by Peter Cohan, who joins us for this episode!Peter Cohan is the founder and principal of The Second Derivative and the author of the Great Demo! and Doing Discovery methodologies, focused on helping software organizations improve their presales, sales and marketing results – primarily through improving organizations' demonstrations and discovery skills. He has experience as an individual contributor, manager and senior management in marketing, sales, business development, and as a member of the C-suite. He has also been and continues to be a prospect and a customer. Mentioned during the episode: Blog post on how to read Great Demo! and Doing Discovery togetherWe have a community: Demo Jockey Slack Community! We will soon be opening up the backstage for you to listen and engage LIVE with us during our recording sessions. Check the Slack for more details.Be sure to check out https://demojockeys.com/ for our full list of past and upcoming books, previous episodes, and more. Next month's book is Stories that Stick by Kindra Hall.Music: Iron Pan and The Wu Town Shuffle by Mr. Lincoln

    Guest: Peter Cohan | Discovery Builds Trust | Doing Discovery

    Play Episode Listen Later Feb 22, 2024 30:47


    Join your cohosts Jack Cochran and Adam DiTomasso as we talk about everything related to presales and our lives as demo jockeys.This month's book is Doing Discovery by Peter Cohan, who joins us for this episode!Peter Cohan is the founder and principal of The Second Derivative and the author of the Great Demo! and Doing Discovery methodologies, focused on helping software organizations improve their presales, sales and marketing results – primarily through improving organizations' demonstrations and discovery skills. He has experience as an individual contributor, manager and senior management in marketing, sales, business development, and as a member of the C-suite. He has also been and continues to be a prospect and a customer. We have a community: Demo Jockey Slack Community! We will soon be opening up the backstage for you to listen and engage LIVE with us during our recording sessions. Check the Slack for more details.Be sure to check out https://demojockeys.com/ for our full list of past and upcoming books, previous episodes, and more. Next month's book is Stories that Stick by Kindra Hall.Music: Iron Pan and The Wu Town Shuffle by Mr. Lincoln

    The Most Important Skill for Presales | Doing Discovery

    Play Episode Listen Later Feb 15, 2024 33:33


    Join your cohosts Jack Cochran and Adam DiTomasso as we talk about everything related to presales and our lives as demo jockeys.This month's book is Doing Discovery by Peter Cohan.We have a community: Demo Jockey Slack Community! We will soon be opening up the backstage for you to listen and engage LIVE with us during our recording sessions. Check the Slack for more details.Be sure to check out https://demojockeys.com/ for our full list of past and upcoming books, previous episodes, and more. Next month's book is Stories that Stick by Kindra Hall.Music: Iron Pan and The Wu Town Shuffle by Mr. Lincoln

    Guest: Chris White | Nobody wants to buy a Shovel | Six Habits of Highly Effective Sales Engineers

    Play Episode Listen Later Jan 25, 2024 38:24


    This month's book is Six Habits of Highly Effective Sales Engineers by Chris White. Join your cohosts Jack Cochran and Adam DiTomasso as we talk about everything related to presales and our lives as demo jockeys.This week we are joined by Chris!Follow Chris White on LinkedInCheck out his weekly LinkedIn Live show: Tech Sales AdviceBecome Six Habits CertifiedBe sure to check out https://demojockeys.com/ for our full list of past and upcoming books, previous episodes, and more. Join the discussion in our Slack community (link available on our website)Next month's book is Doing Discovery by Peter Cohan.Music: The Wu Town Shuffle by Mr. Lincoln

    Guest: Chris White | Focus on your Customer | Six Habits of Highly Effective Sales Engineers

    Play Episode Listen Later Jan 18, 2024 28:51


    This month's book is Six Habits of Highly Effective Sales Engineers by Chris White. Join your cohosts Jack Cochran and Adam DiTomasso as we talk about everything related to presales and our lives as demo jockeys.This week we are joined by Chris!Follow Chris White on LinkedInCheck out his weekly LinkedIn Live show: Tech Sales AdviceBe sure to check out https://demojockeys.com/ for our full list of past and upcoming books, previous episodes, and more. Join the discussion in our Slack community (link available on our website)Next month's book is Doing Discovery by Peter Cohan.Music: The Wu Town Shuffle by Mr. Lincoln

    Click Every Click | Six Habits of Highly Effective Sales Engineers

    Play Episode Listen Later Jan 11, 2024 30:54


    This month's book is Six Habits of Highly Effective Sales Engineers by Chris White.Join your cohosts Jack Cochran and Adam DiTomasso as we talk about everything related to presales and our lives as demo jockeys.Be sure to check out https://demojockeys.com/ for our full list of past and upcoming books, previous episodes, and more.Next month's book is Doing Discovery by Peter Cohan.Music: The Wu Town Shuffle by Mr. Lincoln

    Building AE Partnerships | Six Habits of Highly Effective Sales Engineers

    Play Episode Listen Later Jan 4, 2024 31:29


    This month's book is Six Habits of Highly Effective Sales Engineers by Chris White.Join your cohosts Jack Cochran and Adam DiTomasso as we talk about everything related to presales and our lives as demo jockeys.Be sure to check out https://demojockeys.com/ for our full list of past and upcoming books, previous episodes, and more.Next month's book is Doing Discovery by Peter Cohan.Music: The Wu Town Shuffle by Mr. Lincoln

    Permission to Fail with Ron Whitson | Range

    Play Episode Listen Later Dec 28, 2023 21:46


    This month's book is Range by David Epstein.Join your cohosts Jack Cochran and Adam DiTomasso as we talk about everything related to presales and our lives as demo jockeys. This month we welcome Ron Whitson, VP of Global Presales Services at Seismic. Be sure to check out https://demojockeys.com/ for our full list of past and upcoming books, previous episodes, and more.Next month's book is Six Habits of Highly Effective Sales Engineers by Chris White.Music: The Wu Town Shuffle by Mr. Lincoln

    Tiger Woods vs Roger Federer with Ron Whitson | Range

    Play Episode Listen Later Dec 21, 2023 22:39


    This month's book is Range by David Epstein.Join your cohosts Jack Cochran and Adam DiTomasso as we talk about everything related to presales and our lives as demo jockeys. This month we welcome Ron Whitson, VP of Global Presales Services at Seismic. Be sure to check out https://demojockeys.com/ for our full list of past and upcoming books, previous episodes, and more.Next month's book is Six Habits of Highly Effective Sales Engineers by Chris White.Music: The Wu Town Shuffle by Mr. Lincoln

    Learning through Effort | Range

    Play Episode Listen Later Dec 14, 2023 27:19


    This month's book is Range by David Epstein.Be sure to check out https://demojockeys.com/ for our full list of past and upcoming books, previous episodes, and more.Next month's book is Six Habits of Highly Effective Sales Engineers by Chris White.Music: The Wu Town Shuffle by Mr. Lincoln

    Generalist vs Specialist | Range

    Play Episode Listen Later Dec 7, 2023 32:29


    This month's book is Range by David Epstein.Be sure to check out https://demojockeys.com/ for our full list of past and upcoming books, previous episodes, and more.Next month's book is Six Habits of Highly Effective Sales Engineers by Chris White.Music: The Wu Town Shuffle by Mr. Lincoln

    More Matt Madden | The Storytelling Animal

    Play Episode Listen Later Nov 30, 2023 30:18


    This month's book is The Storytelling Animal by Jonathan Gottschall.Matt Madden is the host of the Path to Presales Podcast.Be sure to check out https://demojockeys.com/ for our full list of past and upcoming books, previous episodes, and more.Next month's book is Range by David Epstein.Music: The Wu Town Shuffle by Mr. Lincoln

    Guest: Matt Madden | The Storytelling Animal

    Play Episode Listen Later Nov 23, 2023 26:55


    This month's book is The Storytelling Animal by Jonathan Gottschall.Matt Madden is the host of the Path to Presales Podcast.Be sure to check out https://demojockeys.com/ for our full list of past and upcoming books, previous episodes, and more.Next month's book is Range by David Epstein.Music: The Wu Town Shuffle by Mr. Lincoln

    Hunger for Meaningful Patterns | The Storytelling Animal

    Play Episode Listen Later Nov 16, 2023 22:13


    This month's book is The Storytelling Animal by Jonathan Gottschall.Check out the Heider and Simmel animation mentioned in the episode.Be sure to check out https://demojockeys.com/ for our full list of past and upcoming books, previous episodes, and more.Next month's book is Range by David Epstein.Music: The Wu Town Shuffle by Mr. Lincoln

    Mirroring | The Storytelling Animal

    Play Episode Listen Later Nov 9, 2023 27:42


    This month's book is The Storytelling Animal by Jonathan Gottschall.Be sure to check out https://demojockeys.com/ for our full list of past and upcoming books, previous episodes, and more.Next month's book is Range by David Epstein.Music: The Wu Town Shuffle by Mr. Lincoln

    Hyperrealism | The Storytelling Animal

    Play Episode Listen Later Nov 2, 2023 26:51


    This month's book is The Storytelling Animal by Jonathan Gottschall. Pick up a copy todayBe sure to check out https://demojockeys.com/ for our full list of past and upcoming books, previous episodes, and more.Next month's book is Range by David Epstein.Music: The Wu Town Shuffle by Mr. Lincoln

    Guest: Rob Falcone | Just F*ing Demo

    Play Episode Listen Later Oct 26, 2023 29:19


    This month's book is Just F*ing Demo by Rob Falcone, who joins us this week on the show! Pick up a copy: https://www.amazon.com/Just-ing-Demo-Tactics-Leading/dp/1505698804Be sure to check out demojockeys.com for our full list of past and upcoming books, previous episodes, and more. Next month's book is The Storytelling Animal by Jonathan Gottschall: https://www.amazon.com/Storytelling-Animal-Stories-Make-Human/dp/0544002342

    We vs You | Just F*ing Demo

    Play Episode Listen Later Oct 19, 2023 22:54


    This month's book is Just F*ing Demo by Rob Falcone. Pick up a copy: https://www.amazon.com/Just-ing-Demo-Tactics-Leading/dp/1505698804This week we discuss using We vs You language during presentations.Be sure to check out demojockeys.com for our full list of past and upcoming books, previous episodes, and more. Next month's book is The Storytelling Animal by Jonathan Gottschall: https://www.amazon.com/Storytelling-Animal-Stories-Make-Human/dp/0544002342

    Buckets | Just F*ing Demo

    Play Episode Listen Later Oct 12, 2023 23:38


    This month's book is Just F*ing Demo by Rob Falcone. Pick up a copy: https://www.amazon.com/Just-ing-Demo-Tactics-Leading/dp/1505698804Join the discussion this week about using buckets to better organize your demonstration.Be sure to check out demojockeys.com for our full list of past and upcoming books, previous episodes, and more. Next month's book is The Storytelling Animal by Jonathan Gottschall: https://www.amazon.com/Storytelling-Animal-Stories-Make-Human/dp/0544002342

    Confirm Your Agenda | Just F*ing Demo

    Play Episode Listen Later Oct 5, 2023 24:10


    This month's book is Just F*ing Demo by Rob Falcone. Pick up a copy: https://www.amazon.com/Just-ing-Demo-Tactics-Leading/dp/1505698804This week we discuss the importance of confirming your agenda before beginning your demonstration.Be sure to check out demojockeys.com for our full list of past and upcoming books, previous episodes, and more. Next month's book is The Storytelling Animal by Jonathan Gottschall: https://www.amazon.com/Storytelling-Animal-Stories-Make-Human/dp/0544002342

    New presales podcast coming in October!

    Play Episode Listen Later Aug 25, 2023 3:30


    Jack Cochran and Adam DiTomasso are launching a brand new presales podcast on October 5th. We're going to be reading through sales and non-sales focused books and talk about topics from them related to presales.

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