Digital Marketing Made Simple by Rudy Galera

Remember how we used to sit around the TV to watch the main shows? And more recently discussing the tv show on the internet? The reality is different now, we are less and less spending time and attention on the mainstream media and turning our attention to the social media influencers. We seek knowledge, fun, Read More The post #023 The Power Shift: Mainstream Media Vs. Social Media Influencers appeared first on Rudy Galera | Digital Transformation Leader from startups to multinationals..

Google Analytics can do so much for your business online that you can't even imagine! In this new podcast, I go into details on the main things you should get ready to, key areas to look at in your Google Analytics, and what to do with the information so you can deliver more business and Read More The post #022 Google Analytics: How & When to use it in your Marketing Strategy? appeared first on Rudy Galera | Digital Transformation Leader from startups to multinationals..

WHAT THE HECK IS GROWTH HACKING?! You either know very well what it is and probably use the word all the time (don't do this!) or you have no idea and just nod pretending that you know. It might sound strange and complex this fancy word, but it's a powerful methodology that any marketer can Read More The post #021 What the Heck is Growth Hacking? appeared first on Rudy Galera | Digital Transformation Leader from startups to multinationals..

There is a big disconnection between marketing professional demands and expectations and digital agencies' deliverables and their expectations of the client's knowledge and understanding of digital projects. I had a really nice chat with my friend Jazib Naeem, who has been handling digital projects and CLIENTS for the past 8 years, around the relationship between Read More The post #020 Digital Agencies Vs. Clients – How to Deliver Better Digital Projects appeared first on Rudy Galera | Digital Transformation Leader from startups to multinationals..

I am very happy to announce my new podcast format where I invite a special guest to talk about a hot topic around the digital marketing world; and for the first one, I couldn't find anyone better than @Alexandrabogatoiu, a recruiter specialized in digital & e-comm areas in the middle east, especially in 2020 with Read More The post #019 How is the Digital & E-commerce Market in the GCC in 2020 appeared first on Rudy Galera | Digital Transformation Leader from startups to multinationals..

Are you ready for Black Friday? Or you are just sitting and watching every company enjoying their special offer strategies. November is Christmas for e-commerce, breaking records every year on sales, revenue, volume… And the more e-commerce grows, especially with the covid impact accelerating digital channels, the more we see companies joining the movement. The Read More The post #018 5 Things To Get Your Business Ready For Blackfriday appeared first on Rudy Galera | Digital Transformation Leader from startups to multinationals..

Are you sure you are talking to YOUR target audience? Or are you talking to an audience that YOU think is your target? Most marketing professionals that I talk to are very sure about their target audience, they don't think they need to revise, and they don't even consider this topic when they face any Read More The post #017 How your Target Audience can Improve your Conversions? appeared first on Rudy Galera | Digital Transformation Leader from startups to multinationals..

Have you seen the latest viral video from the TikTok user @doggface208? No problem, I got it here for you on my new podcast where I talk about this amazing video and the process of creating viral content. Check it out how you, as a marketing professional, can start creating viral content for your company Read More The post #016 The Doggface208 Effect and How to Create Viral Content appeared first on Rudy Galera | Digital Transformation Leader from startups to multinationals..

Today we have part 2 of the psychological triggers that I started last week, to make people dying to buy from you. If you didn't watch or listen, please go back there and have a go that I promise you will enjoy not only the other triggers but the introduction where I talk about how Read More The post #015 PART 2 – How To Make People Buy From You With Psychological Triggers? appeared first on Rudy Galera | Digital Transformation Leader from startups to multinationals..

One of the things I love in marketing is to understand the science and psychology behind humans' behaviors and decisions, what motivates them to behave in a certain way, rationalities, and emotions that drive different reactions. Despite all our rationality and evolution throughout thousands of years of the human race we still carry a lot Read More The post #015 How To Make People Buy From You With Psychological Triggers appeared first on Rudy Galera | Digital Transformation Leader from startups to multinationals..

Always remember the famous SEO joke that says that the best place to hide a dead body is on the second page of Google. People publish over a million pieces of content every day around the world and perform more than 3 million searches on Google, Youtube, and other search engines.So expending a bit of Read More The post #014 Full SEO Guide for Non-Digital Marketers appeared first on Rudy Galera | Digital Transformation Leader from startups to multinationals..

This is one of the biggest fights between the marketing team and the digital team – which type of creative we should use in our campaigns – one prefers more videos, more emotion, long content, state of the art creative, of course, the marketing team; and on the other hand, we have the digital team, Read More The post #013 What are the Main Types of Paid Media Creatives and How to Use Them? appeared first on Rudy Galera | Digital Transformation Leader from startups to multinationals..

Digital agencies and clients will always be a love and hate relationship, but taking the recommendations that I share in this video will help you to minimize the friction and free up your time and energy for other important tasks in your role as a marketer. The first step before signing anything is to spend Read More The post #012 How to Manage Your Digital Agency? appeared first on Rudy Galera | Digital Transformation Leader from startups to multinationals..

Digital channels are tools or routes to reach your audience, don't get attached to them, you have to go where your audience is, where the attention is, so focus on that rather than any specific channel. Most channels are owned by a third party, so you don't control the audience you have nor the delivery Read More The post #011 The Main Digital Channels and How to Use Them appeared first on Rudy Galera | Digital Transformation Leader from startups to multinationals..

Marketing is one of the professions that is evolving the most due to the fast advance of digital technologies and very soon there won't be marketing without digital expertise. To follow the trends and be always one step ahead with your marketing career, you need to stay tuned to the technologies that are outstanding and Read More The post #010 How the Future Looks Like for Marketing? appeared first on Rudy Galera | Digital Transformation Leader from startups to multinationals..

I've been sharing a lot of content here for a while but very few people know my story and why I've decided to talk about digital marketing. I'm from Rio de Janeiro, Brazil and I fell in love with marketing because of the amazing TV commercials in the early 2000s when I was around 16 Read More The post #09 Who is Rudy Galera? – From Entrepreneur to Employee to a Multinational appeared first on Rudy Galera | Digital Transformation Leader from startups to multinationals..

Creating a winning digital strategy is simpler than you might think, people tend to overcomplicate and think only digital specialists can do it in a proper way, but the reality is that you as a marketing professional is the best one to create it. If you learn the key elements of digital marketing, that I Read More The post #08 How to Create a Winning Digital Strategy? appeared first on Rudy Galera | Digital Transformation Leader from startups to multinationals..

All areas of marketing are changing faster than most of the professions with the evolution of digital potentialized by COVID-19. Researches estimate we developed the digital environment 4-5 years in 6 months. Because of that, you need to make sure you're following the industry trends to stay updated and don't fall behind. I've put together Read More The post #07 How to Future-Proof Your Marketing Career appeared first on Rudy Galera | Digital Transformation Leader from startups to multinationals..

More and more content is being created every day, people can't see all their friends' content, imagine the content of your brand. If you don't master or have a specialist in traffic to help you reach more and the right audience you won't get too far. For a business, you cannot depend on the uncertainty Read More The post #06 Paid Media – Content is not enough without distribution appeared first on Rudy Galera | Digital Transformation Leader from startups to multinationals..

I'm 100% sure you will be asked to justify your digital activities and show the return it's bringing to the business, so it's better to be ready and know how to answer. ROI on digital marketing is usually misled and can lead you to make wrong decisions. I've put together the key ideas to look Read More The post #05 How to look at ROI on Digital Marketing? appeared first on Rudy Galera | Digital Transformation Leader from startups to multinationals..

There are tons of things you can learn on digital marketing, but these three things are the base to really upgrade your CV and make you look like a Digital Guru. Unlocking these three skills will make it easier for you to learn any other tool. Hubspot Inbound Marketing – https://bit.ly/2WC79e6Hubspot SEO – https://bit.ly/39aaINAGoogle Analytics Read More The post #04 Key tools to learn and look like a Digital Guru appeared first on Rudy Galera | Digital Transformation Leader from startups to multinationals..

The reason you stopped to watch this video is probably because you are a marketing professional and I'm trying to add value to you with relevant content. Build authority in your industry, understand your prospect in details and create content that matters to them. A LOT OF CONTENT. You cannot plan campaigns like before, with Read More The post #03 Digital is All About Content appeared first on Rudy Galera | Digital Transformation Leader from startups to multinationals..

Marketers usually don't even think about digital marketing if the business is 100% offline or can't get approval from managers for digital activities, but the reality is that there is not a single business in the world now that is not online. Rethink your strategies and make sure you start including digital init...#onlineoffline #offlinebusiness #letsgodigital Read More The post #02 Can Digital Marketing Help Offline Business? appeared first on Rudy Galera | Digital Transformation Leader from startups to multinationals..

There are 3 things you need to understand before anything else on digital marketing: – Attention– Audience– Online = 24/7..#digitalfundamentals #digitalbasics #digitalmarketing #digitalmarketingstrategy #digitalmarketer #digitalstrategy The post Digital Marketing Fundamentals | Podcast Digital Marketing Made Simple #01 appeared first on Rudy Galera | Digital Transformation Leader from startups to multinationals..