Podcasts about digital channels

BYK macht Chemie digital und kundenorientiert – und du solltest wissen, wie!

Planning Your Dental Practice's 2025 Digital Dental Marketing PlanOverviewThe podcast discusses the importance of planning a comprehensive digital dental marketing plan for 2025.Emphasis is placed on enhancing digital experiences, utilizing automation and AI, and ensuring HIPAA compliance.Three overarching themes to keep in mind: enhanced digital experiences, automation, and HIPAA compliance.AssumptionsFocus on UX website design, clear calls to action, and personalized content.SEO strategies include on-page optimization, off-page strategies, content creation, and video integration.Paid ads offer hyper-focused targeting and effectiveness in driving key services.Conversion strategies involve sales processes, phone skills, automation, and online booking.Reviews and referrals are crucial for building reputation and attracting new patients.Loyalty and re-care strategies include reminders, database reactivation, and social media engagement.Testing StrategyUtilize Google Business Profile page optimization for local SEO.Implement strategies for reviews, referrals, loyalty, and re-care to engage patients.Ensure personalized and engaging content on social media and newsletters.Consider automation for reminders, database reactivation, and engaging patients.Focus on enhancing digital experiences, leveraging automation, and ensuring HIPAA compliance for successful digital marketing in 2025.Dentist Spotlight:Robson Crossing Dentistry - Dentist in Flowery Branch GAFind them on Google - Dentist Flowery BranchFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

In dieser Episode von „Digital Product Talks“ sprechen Felix und Daniel mit Maik Dudda, Head of Digital Channels und Strategy bei BYK, einem Unternehmen der ALTANA AG.

Are you fully present in every meeting?Taylan Turan, CEO of Retail Banking at HSBC Wealth & Personal Banking, explains how this habit helps him stay resilient and be respectful of others.  In this episode, we also discuss:His style of leadershipJudging people not by their actions but rather their intentionsThe power of frameworks and framing problems before taking actionBeing intentional with curiosity and personal connectionsNavigating complexity by being confident and not complacentWhat we can learn from three tips he has for his daughterBased in London, Taylan is a member of the global executive committee of HSBC Wealth & Personal Banking. He has responsibility for a diverse portfolio including the Strategy Office, Retail Banking Customer Segments, International Business and Retail Banking Products, Payments, Marketing, Physical and Digital Channels and Data, Analytics and CRM. Taylan also serves as a non-executive director of HSBC Asset Management. Since joining HSBC in 2009, he's held a number of global, regional and country roles at the bank. Prior to HSBC, he held senior executive roles at Citigroup and Barclays across a number of markets including Turkey, Russia, the Middle East, Africa and Asia.For more, follow Manageable Conversations and tune in to insights and advice straight from business leaders like Taylan. Each month we bring inspiration such as this and much more to our community of managers world-wide who are boosting team performance and well-being through a coaching style of leadership.

Are you concerned about the risks posed by AI in your like of work?Do you know how to make the most of AI for better risk management?Listen to this Disruption Talk with a special guest, Ido Lustig, ex–Chief Risk Officer at checkout.com.Ido has an impressive track record:- He launched a fraud detection tool that exceeded all targets.- He established a comprehensive Enterprise Risk Management framework.- He reduced buyer fraud by 20% through innovative risk analytics.On this episode together with Radek Zaleski, Senior Partner at Netguru talked about:- AI vs Risk Spotting: How AI is revolutionizing risk detection- Digital Channels & Increased Fraud: Tackling new fraud challenges- Replacing Jobs? The impact of AI on employment- Who Watches the Watchmen? Ensuring AI accountability

In this two-part episode, Nathan discusses the importance of quality leads in marketing, and emphasizes the need to know who your company's ideal customer. He also discusses the shift from traditional business cards to digital channels for generating leads. Webster highlights the importance of attracting the right customers and diversifying your client base. He teases the next episode, where he will delve deeper into creating quality leads from a digital perspective. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference:  https://letsconnectpnw.com/

Mike Campion and marketing expert Jackson Pinkoski dive into unconventional marketing strategies for cleaning companies. They discuss how many businesses start with the wrong focus—choosing platforms like Facebook or Yelp without first understanding their ideal client and their pain points. Jackson highlights the value of traditional marketing channels, such as billboards and direct mail, which can be effective when targeted correctly and measured properly. Both Mike and Jackson emphasize the importance of testing and tracking results to ensure a return on investment. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here

Michael Dreyer, director sector digital channels at Health New Zealand, Te Whatu Ora discusses his team's key delivery milestones so far, what's coming next, and their approach to developing solutions for the health sector.

Join hosts Ashley and Claire as they immerse themselves into the world of tech marketing with Katie Langton, a Marketing Technology Strategist at Verb Interactive. Founded in Halifax, Nova Scotia, in 2004, Verb Interactive is a digital marketing and technology company specializing in travel and hospitality.The conversation spans a range of topics, from creating beautiful immersive platforms and implementing omnichannel marketing to supporting business goals and driving measurable results. Langton shares her insights on the importance of understanding local markets and leveraging digital channels to reach the right audience. She also discusses data privacy and personalization, emphasizing the need to comply with privacy regulations and maximize the use of first-party data.With a team of over 250 members in Canada and the US, Verb Interactive prioritizes clients over contracts, delivering exceptional counsel and service across all their areas of expertise.Learn more about Verb Interactive: https://www.verbinteractive.com/Visit Digital Nova Scotia: https://digitalnovascotia.com/Music © Bensound.com

Ben Goldin Founder & Chief Executive Officer, PlumeryHow have established financial institutions and challenger banks adapted to changing customer expectations and composable banking? Digital banking solutions can be built quickly but fast doesn't necessarily mean attractive to customers. We are now entering the third generation of digital banking, moving from basic banking functionality to more sophisticated digital experiences and on to hyper-personalised, AI-driven, and contextually aware banking services. Robin Amlôt of IBS Intelligence speaks to FinTech veteran Ben Goldin, Founder and CEO of digital banking platform Plumery.

In the UK, we send around 110 million texts every day. In today's episode, Victoria Hornby (Chief Executive of Shout, the UK's only 24/7 text service for anyone struggling to cope) talks with Chris Fitch about text-based conversations and crisis, how Shout works, and what essential services can learn from Shout's strategies for managing crisis conversations on a digital channel. You can find out more about Shout at www.giveusashout.org. Or if you are struggling to cope and need to talk, you can speak to a trained Shout Volunteer by texting the word ‘Shout' to 85258.

Maria is the founder of the MPC Framework for Change which is based on a body of evidence accumulated over her 20 year career in strategy, product development and implementation. This system was shaped during her time as Head of Digital at the Discovery Group where she grew the digital team from 80-220 team members; created robust processes for cross-functional collaboration and decision making; and made crucial progress in transformation, diversity and inclusion goals when creating digital products for a significantly diverse customer base.Maria has over 20 years experience working as both a corporate and entrepreneurial strategist and has worked in a broad range of different business environments and experiences. The MPC Framework for Change has been successfully used to transform Marketing, Logistics, Software Development, Start-up businesses, and Digital Channels teams.Follow her on Instagram Support the showFollow Jackie Minsky on Instagram Send a message and let Jackie know what you love, what you want more of on the show

Optimizing SEO Strategies: Understanding Conversion Rate (Not just driving traffic!)In the episode of the 'Simple and Smart SEO Show', host Crystal Waddell discusses with guest Nina Gibson about the misconception that driving traffic results in conversion. We talk conversion rate optimization, sales funnel, and nurturing customers through an email list.If you didn't know, it's important to separate the tasks of driving traffic and converting sales. Incorporating an SEO strategy can make this process way more cohesive than NOT incomporating SEO.We also talk about setting up websites with a focus on user experience and SEO, how to develop internal linking, the importance of Google Search Console. This is a great episode for beginners in SEO and those looking for 2024 optimization strategies for creating content with transactional / commercial intent.I'd love to know what you think! Rate and review the Simple and Smart SEO Show Podcast today!00:00 Introduction to Conversion Rate Optimization and SEO00:31 Welcome to the Simple and Smart SEO Show00:56 Interview with SEO Expert Nina Gibson02:36 Discussion on SEO and its Evolution03:59 The Convergence of SEO and User Experience05:57 The Importance of Keyword Research in SEO09:13 The Role of User Experience in Website Optimization13:42 The Impact of SEO on E-commerce16:59 The Importance of Interlinking in SEO18:40 Workflow Suggestions for Tracking Changes19:52 Expectations for Improvement After Changes21:15 Identifying Low Hanging Fruit22:30 Implementing SEO Strategy and Retargeting Campaign22:44 Understanding Your KPIs Before Ad Spend27:00 Driving Better Converting TrafficLate Night Internet Marketing and Online Business with Mark MasonStart and grow your very own online business, even if you have a day job .Listen on: Apple Podcasts SpotifyIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest!

Adriana Lynch has over 25 years of experience in Strategy and Brand Management. Her global experience has demonstrated significant success in the creation and execution of award-winning strategies and plans to improve product positioning, brand recognition and revenue. In the last 10 years, Adriana has worked both on Direct-to-Consumer and Business-to-Business either solely through Digital Channels or through a Multi-Channel approach. A wiz at brand and business strategy, Adriana has held management positions with The Walt Disney Co., Häagen-Dazs, Pillsbury International, Procter & Gamble (P&G), and St. Joseph Health System. After being classically trained in Brand Management at P&G Brazil - where she managed Pampers and Always - Adriana came to the USA and got her MBA from Harvard, graduating in 1996 with Second Year Honors. Since 2020, Adriana has been the Chief Marketing Officer (CMO) for FuelRod, responsible for leading and executing the company's marketing and branding initiatives and growing the e-commerce business. Adri works with cross-functional teams and leads outsourced agencies, to drive the development and execution of marketing strategies and plans that enhance the company's market position and drive revenue growth profitably. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at Renaissance Executive Forums Orange County. Learn more about Ric at www.ricfranzi.com. Catch up on past Critical Mass Business Talk Show interviews... YouTube: https://lnkd.in/gHKT2gmF LinkedIn: https://lnkd.in/g2PzRhjQ Podbean: https://lnkd.in/eWpNVRi Apple Podcasts: https://lnkd.in/gRd_863w Spotify: https://lnkd.in/gruexU6m #orangecountyca #mastermind #ceopeergroups #peergroups #peerlearning

Also in this episode:Rick Stephan, Director, Digital Channels co-hosts.Sydney Lupton, Digital Marketing Intern presents the first instalment of Merchant JourneyLinks of Interest:Forbes Article: Five Practical Small Business New Year's Resolutions For 2024Saving Graze

Die Themen im heutigen Versicherungsfunk Update sind: Anstieg der Eigenanteile für Pflegebedürftige in Pflegeheimen Die Eigenanteile für Pflegebedürftige in der stationären Pflege sind im Vergleich zum Vorjahr erneut gestiegen, das zeigt eine Auswertung des Verbandes der Ersatzkassen e. V. (vdek), die die bundesweit durchschnittliche monatliche Eigenbeteiligung vergleicht. Demnach beläuft sich die gesamte finanzielle Eigenbeteiligung für Pflegebedürftige im Pflegeheim im ersten Aufenthaltsjahr auf 2.576 Euro monatlich im Bundesdurchschnitt. Das sind 165 Euro mehr als im Vorjahr. Im zweiten Aufenthaltsjahr zahlen Pflegebedürftige aktuell durchschnittlich 2.370 Euro im Monat, also 187 Euro mehr als ein Jahr zuvor. Versicherungswirtschaft gefährdet Zukunftsbranche Forst und Holz Der Deutsche Säge- und Holzindustrie Bundesverband e.V. (DeSH) warnt vor dem Rückzug von Versicherungsgesellschaften aus der Branche. Immer öfter erhalten Unternehmen keine Neuverträge oder werden gekündigt. Das habe verheerende Folgen für die Betriebe und die Zukunftsfähigkeit des regionalen und klimafreundlichen Clusters ‚Forst und Holz‘. Der Verband fordert mehr Kooperationsbereitschaft, Flexibilität und weniger Bürokratie von Seiten der Versicherer. VHV überarbeitet Hausratversicherung Die VHV Allgemeine Versicherung startet mit einem Update ihrer Hausratversicherung ins neue Jahr. In den Produkten Klassik-Garant und Exklusiv gibt es über 30 Neuerungen. Darunter sind zum Beispiel ein Fahrradbaustein sowie Stecker-Solaranlagen, sogenannte Balkonkraftwerke, die nun bei Schäden durch Diebstahl bis fünf Prozent der Versicherungssumme abgesichert sind. Auch Feuerschäden durch Stromschwankungen oder Kurzschluss sind nun inkludiert. Hiscox baut Organisationsstruktur um Der Versicherer Hiscox richtet seine Organisationsstruktur und damit verbunden Teile seines Führungsteams neu aus. Tobias Knoll ist in seiner neuen Rolle als Head of Wholesale & Partnerships für die strategische Geschäftsentwicklung verantwortlich. Tobias Wenhart wird die Position als Director Marketing, Produkt & Digital Channels übernehmen. Als Head of Product & Underwriting soll Roman Potyka agieren. Claudia von Pawel ist künftig als Head of Proposition Management tätig. Daniela Zierold tritt künftig als Head of Marketing, Brand Experience and Communications auf. Versicherungsausgaben deutlich gestiegen Innerhalb von 10 Jahren sind die Ausgaben privater Haushalte für Versicherungen von 1.152 Euro auf 1.596 Euro pro Jahr angestiegen. Private Schadens- und Unfallversicherungen machen dabei am Gesamtetat für Versicherungen etwa 38 Prozent aus. Das geht aus einer neuen Erhebung von Block-Builders.de hervor. Baufinanzierungszinsen sinken Die durchschnittlichen Bestzinsen für Baufinanzierungen gingen seit Ende Oktober kontinuierlich und vergleichsweise deutlich zurück: Von 4,01 Prozent auf 3,10 Prozent Anfang Januar (10-jährige Zinsbindungen) bzw. von 4,19 Prozent auf 3,20 Prozent (15-jährige Zinsbindungen). Das geht aus dem Qualitypool Zinszoom hervor.

In this episode of Pharma Launch Secrets, Bozidar speaks with Nancy Phelan, senior VP at Indegene.

In this episode of Pharma Launch Secrets, Bozidar speaks with Nancy Phelan, senior VP at Indegene.

Join Andrew Holland from JBH and me as we talk about the future of SEO in 2024 and its role in building and promoting businesses. 1. Defining and redefining search engine optimization:Andrew Holland prefers the term "behavioral science" over UX and CRO. SEO is evolving to consume UX and CRO.Andrew shared his vision that SEO needs to link to marketing effectiveness. This puts an emphasis on making sales rather than just increasing traffic.2. SEO designed to get results = Performance SEO:Andrew believes not all traffic is relevant, and it's important to focus on valuable traffic with a business case.Andrew described the purchase journey of a buyer, stating that SEO's goal is to create online "nudges" for people to buy. Share of search is a way to measure the impact of marketing efforts.3. Make The online buying process seamless and efficient:Think "frictionless" website to capitalize on SEO efforts. Easy navigation, clear descriptions, and ease of ordering or booking.4. Brand visibility and publicity are the future of SEO.Don't get distracted by misleading data (traffic data) vs. profit generation.Businesses need a robust presence across multiple digital channels.Trends are shifting towards consultancy, omni-channel growth, and publicity.TL/DR: SEO is evolving to become more intertwined with user experience (UX), conversion rate optimization (CRO), behavioral science, and overall marketing effectiveness.Align SEO to increase sales and not just generate traffic.SEO apocalypse? No. Changes may initially appLate Night Internet Marketing and Online Business with Mark MasonStart and grow your very own online business, even if you have a day job .Listen on: Apple Podcasts SpotifyIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest!

In this episode of Talking HealthTech, Anthony Murray, Head of Growth at Opyl, joins host Peter Birch to discuss the revolution of health research and clinical trials through the use of digital-focused recruitment platform Opin, and AI-driven Analysis Portal, Trial Key. They delve into the current challenges and opportunities in health research, including the barriers to clinical trial participation, the importance of patient advocacy groups, and the role of technology in improving clinical trial recruitment and efficiency.Key Takeaways:Use of Digital Channels for Clinical Trial Recruitment: Using digital channels like social media, search engines, and online platforms for patient recruitment beyond the traditional methods.Importance of Patient Advocacy Groups: The importance of patient advocacy groups in connecting individuals to health research and clinical trials, as well as supporting research advocacy.Accessibility and Inclusivity in Health Research: The need to address the barriers of medical and digital literacy, language, accessibility, and diversity to ensure inclusivity in health research participation.Co-Design and Collaboration: The significance of co-design and collaboration between researchers, sponsors, and participants to create meaningful and inclusive clinical trials that represent the diversity of the population.Timestamps:[00:00] - Introduction [01:21] - Meet Anthony Murray[02:24] The statistical risk behind health research and the traditional methods of finding volunteers for clinical trials.[04:46] Advantages of messaging beyond patient lists and the role of technology in expanding referral networks for clinical trial participation.[07:42] Importance of considering lived experience and the challenges related to medical and digital literacy in clinical trial communication.[09:09] Trends in the number of clinical trials in Australia and the barriers to participation, including language, accessibility, and diversity.[11:21] Launch of the world's first registry with accessible language to facilitate clinical trial search and participation.[13:17] Importance of co-design and diversity in clinical trials and the challenges of accessibility and inclusivity.[:15:12] Collaboration with Bio New South Wales and the focus on commercialization and support for healthcare innovators.[17:51] The role of Opyl in connecting to patient advocacy groups and building digital hubs for education on health research participation.Access the full episode article on the Talking HealthTech website.Loving the show? Leave us a review, and share it with someone who might get some value from it.Keen to take your healthtech to the next level? Become a THT+ Member for access to our online community forum and more exclusive content. For more information, visit talkinghealthtech.com/thtplus.

In the world of risk management, going digital isn't just a trend; it's the key to optimization, resilience, and success. Daria Kępa-Green, Marketing Director at Cytora, discusses their role as a digital risk processing platform in the commercial insurance industry. They focus on helping large commercial insurers like Allianz, Beazley, and Merkel optimize their risk selection and portfolio while providing excellent service to brokers and customers. Their primary channels for client acquisition have been word of mouth and their podcast, ‘Making Risk Flow', though they are increasingly focusing on digital channels and are currently redesigning their website to better convey their value propositions. Regarding marketing in the insurance industry, traditional media sources like newspapers and magazines still hold sway, but LinkedIn is gaining traction. As a marketer, she navigates the overwhelming amount of marketing content by tuning into podcasts like ‘Revenue Vitals' and participating in marketing communities to gain insights from peers' experiences.

In this episode of The Vivek Show, Vivek Ramaswamy welcomes Megyn Kelly, esteemed journalist and former Fox News and NBC News anchor, for a discussion on media's influence, political ideologies, family values, and the importance of self-confidence. Kelly, known for her candid commentary on news and politics, shares invaluable insights drawn from her distinguished career in media. The pair delve into the role of media in shaping American culture, the ongoing debate within the Republican party, the role of government in regulating social media, and the need for a cultural shift in our approach to modern challenges. Megyn also shares personal experiences and perspectives on parenting, media bias, and cultivating self-confidence.Megyn Kelly is a seasoned journalist, legal commentator, and former news anchor at Fox News and NBC News. Known for her sharp insights and fearless commentary, Kelly is a respected voice in news and politics.--Donate here: https://t.co/PE1rfuVBmbFor more content follow me here:Twitter - @VivekGRamaswamyInstagram - @vivekgramaswamyFacebook - http://facebook.com/VivekGRamaswamyTruth Social - @VivekRamaswamyRumble - @VivekRamaswamy--Time-codes:00:00:34: Vivek Ramaswamy discusses his recurring campaign trail question about managing media's influence on American culture.00:02:20: Megyn Kelly suggests that the government should abstain from media issues, allowing media Darwinism to naturally correct the problem.00:03:30: Kelly observes that more people are resorting to alternative sources and digital channels for news, leading to a rise in individual media personalities.00:06:41: Megyn Kelly recounts her experience of implicit bias at Fox and explicit bias at NBC in news coverage.00:07:54: Vivek Ramaswamy discusses the governmental pressure angle on media outlets like Newsmax and OAN.00:09:15: Kelly argues that outlets like OAN and Newsmax can adopt the Daily Wire model to reach viewers without reliance on cable channels.00:12:43: Ramaswamy debates the inner conflict within the Republican party between classical liberal values and the need for more substantial conservatism.00:15:27: Megyn Kelly shares her perspective on the contrasts between liberalism and conservatism, with conservatism being more empowering and hands-off.00:20:12: Kelly expresses her disagreement with the TikTok ban, emphasizing parental responsibility in regulating children's social media use.00:22:01: Ramaswamy and Kelly agree that government intervention isn't the solution to issues like family breakdown, calling instead for a cultural change.00:26:50: Ramaswamy suggests that the mental health epidemic and the rise of woke ism, climatism, and transgenderism are symptoms of a deeper loss of self-confidence and a quest for meaning.00:27:43: Kelly shares her perspective on self-confidence, attributing it to her parents who never gave her false praise, and the importance of embracing humor and accepting imperfections.00:32:40: Kelly discusses the negative impact of modern media on children and the importance of finding alternatives to promote family values.00:34:37: Kelly emphasizes the necessity of nurturing the family unit and investing quality time with children.00:35:13: Ramaswamy agrees that change will come from everyday people making conscious choices and taking responsibility for their actions. 

Jonathan Jackson is a writer, speaker, and entrepreneur focused on the intersection of community, culture, and commerce.  Most recently, Jonathan was Executive Director of Narrative & Content at Standard Chartered Bank, building strategy across 40+ markets globally inside the Digital Channels and Data Analytics Group, based in Singapore. As a co-founder and former Head of Corporate Brand at Blavity Inc, he helped spearheaded go-to-market strategy and industry penetration, helping it grow to a media brand for Black millennials and Gen Z in the U.S. reaching over 100M millennials and communities of color a month. He was the 2019 Nieman-Berkman Klein Fellow at the Nieman Foundation for Journalism and the Berkman Klein Center for Internet and Society. His work is centered around the emergence of black media in the digital age, examining new ways to measure black cultural influence, and its effect on the media and advertising landscape both domestically and abroad. Post-fellowship, he was the Editor-in-Chief at Red Table Talk, overseeing content and audience for the award-winning show and looking to expand its reach and grow audience. He started his career at LinkedIn, where he ran the Influencer Program, connected business leaders and luminaries with LinkedIn global network of over 600M members. View his amazing Ted talk here:

In this episode, we sit down with Tawanda Chatikobo, Digital Channels, Strategy and Innovation, and Business Banking specialist.Tawanda Chatikobo's Linkedin: https://www.linkedin.com/in/tawandachatikobo/Darren Franks' Linkedin: https://www.linkedin.com/in/darrenfranks/TalentintheClouds Website: http://talentinthecloud.io/TalentintheCloud's LinkedIn: https://www.linkedin.com/company/talentinthecloud/A-Maze-ing CareersThe world of work is a maze with twists, turns and dead ends often with no particular...Listen on: Apple Podcasts   Spotify

In this episode, we sit down with Tawanda Chatikobo, Digital Channels, Strategy and Innovation, and Business Banking specialist.Tawanda Chatikobo's Linkedin: https://www.linkedin.com/in/tawandachatikobo/Darren Franks' Linkedin: https://www.linkedin.com/in/darrenfranks/TalentintheClouds Website: http://talentinthecloud.io/TalentintheCloud's LinkedIn: https://www.linkedin.com/company/talentinthecloud/

Jacob Ross, CEO of PebblePost, talks about the role of offline media and the future of marketing. Marketers are facing immense pressure to deliver results and are looking for new ways to evaluate and measure their marketing. The reality is that cookies are going away, but privacy regulations aren't, so brands need fresh ways to reach consumers with relevance and scale. Today, Jacob discusses the rise of offline digital channels. Show NotesConnect With: Jacob Ross: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jacob Ross, CEO of PebblePost, talks about the role of offline media and the future of marketing. Marketers are facing immense pressure to deliver results and are looking for new ways to evaluate and measure their marketing. The reality is that cookies are going away, but privacy regulations aren't, so brands need fresh ways to reach consumers with relevance and scale. Today, Jacob discusses the rise of offline digital channels. Show NotesConnect With: Jacob Ross: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Air Canada has reimagined their points promise, offering flexible and unique rewards unlike any other airline. In this week's episode of Let's Talk “a little” Loyalty, Tom highlights the incredible relaunch of the Aeroplan rewards programme, from the original podcast hosted by Paula Thomas and featuring Derek Whitworth, former Managing Director of Marketing & Loyalty Optimization at Air Canada and currently Managing Director, Digital Channels. In this episode, Derek discusses the new Aeroplan proposition, with impressive new partners, unique upgrade awards and a host of new options for members.  Aeroplan won the prestigious “Golden Loyalty Award for Excellence in Management” in 2021 and is beloved by Canadians. Hosted by Tom Peace. Show Notes :- 1)  Air Canada  2) Air Canada's Aeroplan 3) Derek Whitworth⁠ - Managing Director, Digital Channels 4) #194: Air Canada's Award-Winning Aeroplan Program

On this episode of Retention Chronicles, we're joined by Chelsea Jones and Rachel Saul, Co-Founders of Chelsea & Rachel Co, a women-owned agency specializing in eCommerce strategy, UX/UI design & Shopify development. On this episode we specifically talk about how Chelsea & Rachel started their company and how their professional background influenced how their agency stands out. We also talk about choosing a subscription program, the biggest trends in ecommerce for 2023 such as serving customers holistically and breaking down different digital channels, and understanding the crossover between Amazon and Shopify.

Jesse is the Co-Founder & MD of eCommeleon - https://www.ecommeleon.com eCommeleon is a SaaS based eCommerce & omnichannel optimisation and listing platform You can think of eCommeleon as an omnichannel tool and lightweight PIM rolled into one eCommeleon makes it easy for merchants to list their products across Marketplaces, Shopping Comparison sites, Social Platforms and even across multiple regional eCommerce sites with product data being uniquely optimised per channel/region/market In this episode, Jason and Jesse discuss the explosion in digital channels in recent years and how brands can start to manage these channels in a smarter, more efficient, more holistic yet more channel agnostic way

As digital continues to dominate the marketing strategies of financial brands, an abundance of opportunities has left many FIs and fintechs feeling overwhelmed. By injecting people back into the digital equation, marketing teams and CEOs can escape this “channel paralysis.” Jim Craig , Co-Founder of Conotext, LLC , tells us how financial brands can best utilize age-old tactics to up their digital marketing game. Join us as we discuss: - Paradox of choice in digital channel proliferation (5:18) - Playing the long game in your SEO strategy (12:49) - The cultural aspect of service versus sales (26:02) Check out these resources we mentioned during the podcast: - Jim Craig - jim.craig@conotext.com - Conotext, LLC You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here . Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

MONETA Money Bank je na českém trhu co do počtu klientů čtvrtá, v oblasti digitalizace a inovací je ale jasnou jedničkou. Má na to oficiální štempl jako Nejbanka 2021 a 4 násobný vítěz ankety Inovátor roku, tak to prostě musí být pravda.

This week on the Data Futurology podcast, we have the special privilege of talking to the top analytics leader in Australia, according to IAPA (the Institute of Analytics Professionals of Australia). Brad Petry, the Executive Director – Operations, Insights, and Digital Channels at the Department of Jobs, Precincts and Regions in the Victorian Government, was awarded this accolade for his work in leveraging AI and machine learning to overcome biases in the recruitment process. He spends time on the podcast this week talking about what that means for the department, and the implications it has for recruitment more broadly. Over the past 18 months, Petry has been driving a digital transformation program across the department, something that has been made even more challenging because it has happened through the pandemic and because the data that he and his team handle is needed on a daily basis. There was no room for downtime or mistakes while the transformation was executed. At the same time, there was an enormous opportunity within the department to leverage automation and AI with data – in many cases for the first time – to improve the reliability of the data and productivity across the department. As Petry says, the key to success is to remember that it's the data that's the important element, rather than the software or context that the data is held and analysed within. “When we started, we said to ourselves that the thing we knew, and what was going to persist, was the data,” he said. “The technology and programs will come and go, but the data is something that will always be there and everything comes back to the data.” For a deep dive into driving a transformation agenda with data, tune in to this week's podcast! Enjoy the show! Thank you to our sponsor, Talent Insights Group! Connect with Brad https://www.linkedin.com/in/brad-petry/ See Brad's presentation at Scaling AI with MLOPS: https://www.datafuturology.com/mlops Join our Slack Community: https://join.slack.com/t/datafuturologycircle/shared_invite/zt-z19cq4eq-ET6O49o2uySgvQWjM6a5ng Read the full podcast summary here. --- Send in a voice message: https://anchor.fm/datafuturology/message

Kurt sits down with Natalie Adis, MBA, Director of Digital Marketing and Analytics at Marquis Health Consulting Services. Natalie talks about the rapid rise of digital marketing and communication through digital channels in the wake of the pandemic. She also shares advice on making sure your website responsive and up-to-date since it is crucial that your customers and community have a positive experience with your website.

CEO of PebblePost, Jacob Ross, highlights how offline digital channels are the best alternatives to digital marketing channels. In an age where consumers have reached digital fatigue, offline digital channels are a great way for brands to reach consumers directly where they're at and maintain their interest for longer. Today, Jacob talks about these channels and how they are able to generate a high return on ad spend. Show NotesConnect With:Jacob Ross: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Outbound Sales No Fluff is capping the week with another insightful episode.This week, we have Spencer Padway, Co-Founder and CEO of Search Nurture, a full-stack digital marketing agency offering expertise across all digital channels. Spencer and Ryan will be discussing the importance of making Sales and Marketing work together toward a common goal and sharing each other's insights with the use of various digital marketing platforms. Get to know our guest:Spencer Padway: https://www.linkedin.com/in/spencerpadway/Connect with Ryan and follow him with the links below:LinkedIn: https://www.linkedin.com/in/salesdevelopmentrepresentative/Apple: https://podcasts.apple.com/gb/podcast/outbound-sales-no-fluff-the-podcast/id1551086628Spotify: https://open.spotify.com/show/1in8poGtsAQvucRaUX2YUBOrder a printed copy of Outbound Sales No Fluff, download it on your Kindle, or download the Audiobook here: https://www.amazon.com/Outbound-Sales-Fluff-millennials-something-ebook/dp/B077Y49KF4Subscribe and hit that notification bell!

eCommerce is having a moment, but can retailers meet that moment with the right strategies and tools? In this episode, Scott and Greg chat with DHL SVP of Global eCommerce Nabil Malouli on the evolution of digital channels over the last five years, why social commerce is the new frontier, how reverse logistics can make or break profitability, whether automation can lend a robotic hand and more. Additional Links & Resources: Learn more about Supply Chain Now:https://supplychainnow.com/program/supply-chain-now ( https://supplychainnow.com/program/supply-chain-now) Subscribe to Supply Chain Now and all other Supply Chain Now programs:https://supplychainnow.com/subscribe ( https://supplychainnow.com/subscribe) Leveraging Logistics and Supply Chain for Ukraine: https://vectorgl.com/stand-with-ukraine/ (https://vectorgl.com/stand-with-ukraine/) 2022 Q2 U.S. Bank Freight Payment Index: https://freight.usbank.com (https://freight.usbank.com) WEBINAR: Sustainability and Profitability: The ripple effect of shipping less air https://bit.ly/3A87xFM (https://bit.ly/3A87xFM) WEBINAR- Key Elements to a Successful WMS Lifecycle: https://bit.ly/3Q3F2O6 (https://bit.ly/3Q3F2O6) This episode is hosted by Scott Luton and Greg White. For additional information, please visit our dedicated show page at: https://supplychainnow.com/why-retailers-must-optimize-digital-channels-dhl-957 Mentioned in this episode: WEBINAR- Sustainability and Profitability: The Ripple Effect of Shipping Less Air: https://bit.ly/3A87xFM

From the battle of tech titans to the first music video, Scott joins Rob Tiffany of Digital Insights to dive into the lasting legacy of five major historical moments in business history for August. Tune in to learn more about Digital Channels, the impact of Jenny Craig, David Robinson's path to basketball and beyond, and more. Additional Links & Resources: Learn more about This Week in Business History: https://supplychainnow.com/program/business-history/ Subscribe to This Week in Business History and other Supply Chain Now programs: https://supplychainnow.com/subscribe This Episode was hosted by Scott Luton. For additional information, please visit our dedicated show page at: https://supplychainnow.com/this-week-business-history-live-bh110

The second of two episodes recorded in partnership with Banking Circle Group at Money20/20 Europe, that took place in Amsterdam on 7-9th June 2022. We recorded a series of interviews on the Banking Circle booth with a number of the speakers from the conference. Our guests for this first episode were: 1/ Kahina Van Dyke, Global Head, Digital Channels and Data Analytics, Standard Chartered 2/ Jakob Pethick, Chief Commercial Officer, YouLend 3/ Iana Dimitrova, CEO, OpenPayd 4/ Andrew Considine, VP, Head of SMB and Clover EMEA, Fiserv 5/ Mariana Gomez de la Villa, Centre Expertise Lead for Distributed Ledger, ING 6/ Daniel Kjellén, CEO, Tink 7/ Joanne Dewar, CEO, Global Processing Services 8/ Teo Blidarus, CEO and Co-Founder, FintechOS 9/ Rogier Schoute, Chief Product Officer, Mollie

CEO of PebblePost, Jacob Ross, highlights how offline digital channels are the best alternatives to digital marketing channels. In an age where consumers have reached digital fatigue, offline digital channels are a great way for brands to reach consumers directly where they're at and maintain their interest for longer. Today, Jacob talks about these channels and how they are able to generate a high return on ad spend. Show NotesConnect With:Jacob Ross: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tim Keith and Dan Marks provide an introduction and overview of the best practices to actually use Digital Marketing to drive tangible measurable growth. This overview comes from years of experience and analysis based on what does and doesn't work at banks and credit unions around the country.  Highlights include:  The Digital landscape and why First Party data matters so much.  How capacity and propensity inform targeting and awareness and engagement, and drive results.  How to practically orchestrate a true omni-channel growth strategy.  How Digital marketing drives measurable results across channels both online and in branch.  How real account tracking works across channels and devices in the crazy world of people using ad blockers and click blockers

Tina Squire is the Digital Channels & operations Director at Interact CC. Tina is a passionate speaker on Neurodiversity in the workplace and this was heightened when she received her own diagnosis of ADHD. If you are curious about ADHD, think you have it, have it, have someone in your team with it or just want to learn then Tina's story, passion and knowledge on this subject is second to none. --- Send in a voice message: https://anchor.fm/get-out-of-wrap/message

In this episode of the Revenue Builders podcast, John Kaplan and John McMahon talk to the Executive Vice President and Chief Marketing Officer at UPS, Kevin Warren. Kevin takes us through his journey in business, starting from his time as a salesperson in Xerox to where he is now at UPS. Kevin talks about constant improvement and ensuring that you are learning new things to keep up with dynamic markets. He applies this mantra even at UPS, where he took on the enormous challenge of elevating the established company marketing and brand strategy to adjust for modern times and new markets. Additional Resources:UPS Blue Horizons Minority Incentive Program | https://bit.ly/3PhYnvEGeorgetown Scholarship | give.georgetown.edu/LucyWarrenScholarshipMaking the Most of Every Lead: Key Questions to Help Sales and Marketing Alignment | https://forc.mx/3uPZSHFMore about Force Management | https://forc.mx/3waMDDSHIGHLIGHTSHow a sales job led to an Executive VP and CMO positionConstantly assess and update your personal skill set The importance of a mentor-mentee relationship The journey from Xerox to UPSShifting industries, learning the language and gaining credibility Partnerships and relations are everythingProtecting a well-established brand in a dynamic industryGUEST BIOKevin Warren is the Executive Vice President and Chief Marketing Officer at UPS. In this role he's responsible for U.S. and International Marketing, The UPS Store, Digital Channels, Revenue Enablement, Business Planning, Forecasting & Pricing, Digital Marketing, Customer Experience, Brand Relevancy, and the company's Ware2Go subsidiary. His highly developed perspective on data-centric business and non-traditional engagement channels is driving change at UPS and setting new standards in digitally enabled customer experience. As the e-commerce business era takes shape, Kevin is shaping those critical aspects of UPS strategy that will deliver the business of the future.Most recently, Kevin served as Executive Vice President and Chief Commercial Officer for Xerox Corporation, where he was responsible for marketing, worldwide channel strategy, salesforce effectiveness, and global client engagement for the company's diverse portfolio of hardware, software, and services.Previously, Kevin served as president of Global Growth Opportunities, responsible for accelerating revenue growth outside the United States. In addition, he had strategic oversight for two Xerox operating units, Global Imaging Systems and Xerox Canada, as well as leading the company's 3-D printing strategy.He also led the integration activity surrounding Xerox's $1.5 billion purchase of Global Imaging Systems. In 2007, he was named chairman, president and chief executive officer of Xerox Canada and in 2010, was named president of U.S. Client Operations. Kevin joined Xerox in 1984 as a sales trainee in Washington, D.C.Kevin is a board member for Fiserv, Georgetown University, and the UPS Foundation. He is also a current member of the Executive Leadership Council and a founding member of the Black Executive CMO Alliance (BECA). Previously, Kevin served on the board of Illinois Tool Works and the national board of Big Brothers Big Sisters of America.A native of Washington, D.C., Kevin received his Bachelor of Science in finance from Georgetown University and is an alumnus of the Harvard Business School, having completed the Advanced Management Program.QUOTESKevin: "Because the industry is changing, that means your skillset's got to be changing, you've got to be changing faster. So the 2022 version of Kevin has got to be better than the 2021. It's the same sort of thing as far as looking at your skills and competencies and what you're bringing to the table." Kevin: "It was almost really a race of me gaining internal credibility and learning the industry in the company at a depth level deep enough so then I can leverage my commercial knowledge and see things from fresh eyes to get the benefit of that different experience." Kevin: "The marketing function led-effort worked well with our communications function to come up with our purpose statement, which is 'Moving our world forward by delivering what matters.'"Kevin: "If you're in an industry that's dynamic, that's moving more to digital and you've got new players and wannabe disruptors, it's good; you gotta have that trust. But you also have to, an exam question on momentum is 'Is this a company that's on its way up, or are its best days behind it? Is this a company that's agile and innovative? Cool, digital? Is this a company that embraces diversity, equity, and inclusion and thinks the environment is important?"Check out John McMahon's book here: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064

663: In this interview, Dan Blanchard, SVP and Chief Technology Officer of IHG, covers the topic of leveraging digital channels to build a resilient business model. Dan begins with an overview of IHG, the company's differentiating factors in the hospitality space, and his purview as CTO. He recalls the nimble strategy the company adopted during the early stages of the pandemic and how he focused on new digital channels as well as transitioning towards next-generation capabilities through an art-of-the-possible mindset. Finally, Dan gives his perspective on emerging trends in technology that could impact the hospitality industry and the keys he attributes to his successful career.

663: In this interview, Dan Blanchard, SVP and Chief Technology Officer of IHG, covers the topic of leveraging digital channels to build a resilient business model. Dan begins with an overview of IHG, the company's differentiating factors in the hospitality space, and his purview as CTO. He recalls the nimble strategy the company adopted during the early stages of the pandemic and how he focused on new digital channels as well as transitioning towards next-generation capabilities through an art-of-the-possible mindset. Finally, Dan gives his perspective on emerging trends in technology that could impact the hospitality industry and the keys he attributes to his successful career.

Jay Bhatia, founder and CEO of Agilis Chemicals, joins the podcast to discuss differing attitudes and methods towards digital commerce in the industry.

When it comes to creating content as a business owner, I'm sure most of you have gotten those headaches about where to begin, how many times should I post, what platforms should I use and do I really need to post 3x per day? Lol. Well in this episode, I am going to dive into my content repurposing strategy and show you how to take 1 idea and give you 11 ways to repurpose your content. One of the biggest mistakes I keep seeing online is people telling you to double down on 1 platform...Forgetting that every platform is a key cog in an overall digital strategy. Things don't need to be complex either and you don't need to start out doing everything...but over time, I would recommend learning about the various digital channels and learning how to repurpose content across the spectrum. This will allow your brand to be omnipresent, get in front of different audiences, create content in a manner that people learn best in and help pull in leads and sales from all over the interwebs. This is about 80% of what I do on a daily basis for everything I post...I would have included the other bits but then you would probably get overwhelmed and not think it possible lol. The goal is to work up to this over time...and keep in mind...I am a Solopreneur doing all of this on my own...so it can be done!   Visit Keronrose.com to learn more about building your digital presence and subscribe to Digipreneur.fm to ensure you never miss a podcast episode.

In our last episode, we discussed how to create and cultivate long-lasting emotional connections in business. I want to expand that idea and talk about how we emulate those connections in the digital space. Let's dive in and figure it out together.