Gerald Pauschmann

check out the full episode here http://thepresentationcoach.com.au/presentation-interviews/ Neuroscience, also known as Neural Science, is the study of how the nervous system develops, its structure, and what it does. Neuroscientists focus on the brain and its impact on behavior and cognitive functions. Not only is neuroscience concerned with the normal functioning of the nervous system, but also what happens to the nervous system when people have neurological, psychiatric and neurodevelopmental disorders. Here Leonie Newton and Linda Ray answer questions from our audience

Creating a winning 30 - 90 second promo video simply called.. MESSAGE to MARKET MATCH   Create an Irresistible Video Message: This five-step formula will help you create a video message that grabs your potential customers' attention and leaves them wanting more. But first... Can you Explain to me what your message is to your prospects? Tell me what you say in your brochures? If you are finding this difficult, this is not uncommon. Most small businesses are confused about their marketing message. Some think it’s their slogan and others think it’s a regurgitation of all their awards and how long they’ve been in business. Still others think it’s their vision and mission statement or their company slogan. It’s none of these. The Key to Creating a Winning Video Message  Your video message is what grabs your prospect’s attention, tells them how you can solve their problem, why they should Know, like and trust you, and why they should choose to do business with you over and above any and all other choices they might have. Your video marketing message should “speak” to your prospect. This is done by appealing to your prospect’s “hot buttons” or those sensitivities that trigger an emotional reaction. The following is a simple five-step method for creating your marketing message. 5 Steps to Creating Your Video Message   STEP 1 – Identify your target market.  The first step starts out by asking, “Who is my target market?” Once you have narrowed this down then it’s easier to craft a message to that market. Every successful business has a target market whether they know it or not. Even the local dry cleaner has a target market, which is probably all the professional people living within a five mile radius of their store. If I hear you say 'everyone' I will hurt you. Barry and I have spoken about creating the perfect customer AVATAR in our podcast series The Brand Engine. eg. As the presentation coach, my market is defined as the following; An organisation or individual who is looking to improve their bottom line by a minimum of 25% within the next 3 months through online video marketing.   STEP 2 – Identify the problems that your target market experiences.  The second step starts by asking, “What problems do my target market have and how does it make them feel?” Each market experiences its frustrations and pains. The secret to crafting a video message that will make your market sit up and listen is to identify their problem and the pain and suffering they feel as a result of that problem. Remember the old saying that goes, “People don’t care about you, until they know you care.” Identifying your market’s pain and suffering tells them that you understand and empathise with them. eg. A client of mine recently said that her current video producers were not interested in coaching or developing their staff in performing in front of the camera, she was told "that's not what we do, we shoot video". STEP 3 – Present your solution to your market’s problem.  The third step starts by asking, “What is the solution that I have to offer my prospect? Present your solution as a simple cure for all the pain and suffering your market is feeling as a result of their problem. This step is important in that most people won’t lift a finger unless they feel an urgent excruciating pain. Now, identify all the benefits of your solution and how those benefits will improve the life of your prospect and take away all their pain and anguish. eg. We solved their problem by engaging the best presence coaches and script writers in the business and worked alongside each and every individual to ensure they fely comfortable and confident in front of the camera. STEP 4 – Present the results you’ve produced for other people in the same situation.  The fourth step starts by asking, “What are the results that my solution has produced?” It’s not enough just to tell people you have a solution; you have to prove to them that your solution works. And you can talk all day about how you solved this and that problem, but people are skeptical and don’t automatically believe you. People will believe other people who are similar to them that have achieved positive results. In this step you’ll need to prove your results by giving testimonials from current and former customers and provide case studies of actual problems that were solved and the results that were achieved. eg. After reading this article, take a quick look at thepresentationcoach.com.au/meetup you will see social proof and testimonials from past clients     STEP 5 – Explain what makes you different from your competitors.  The fifth step starts by asking, “How am I different from my competitors?” You need to communicate your differences! Prospects are looking for you to communicate your differences. And those differences need to have perceived value to the prospect. It needs to be something they care about. Think about it this way, Is there something you can offer that is of little value to you in time and effort, but is of great value to them. eg. I offer a free MEETUP / WORKSHOP for my clients to experience the feeling of writing a 30 second script and then present this in front of the camera in the studio. Feedback for this is incredibly valuable when the perceived value is enormous. Please keep this in mind. The biggest message mistake that we make is communicating “What-We-Do” instead of “What’s-In-It-For-Me.” If these were two radio channels (i.e. WWD vs. WIIFM), which one do you think your prospect would rather hear? While you are transmitting on WWD, your prospect is looking for the WIIFM station. In order for your message to match your market you need to be broadcasting on WIIFM.

 While it’s true that liking your team mates is less important than communicating effectively, trusting their motives, and engaging in productive conflict, it’s still something worth striving for.  Heck, you have to spend the majority of your waking hours with them—you might as well learn to like them.

Differences are inevitable when passionate people work together. Eventually, after a team gets through an initial orientation with a new task, members usually come to the realization that working together to accomplish a common goal is tough work.

Understanding stakeholders and the needs of the key players in an organisation's field of influence is a key element of personal and organisational success. Part of this understanding may involve the ability to champion ideas and influence and persuade others towards achieving organisational strategic goals and objectives.

In the proverbial nutshell: the Cynic takes a negative attitude toward action. Cynics remember everything that has gone wrong, every bad thing that has happened before in their lives and in the world, and they expect more of the same in the future. Cynics view events as "not OK" until proven otherwise. They do not hesitate to register their disapproval: So how do you deal with them?

I was asked at a workshop recently: “I’m concerned that I’m not getting the feedback that I need to grow and improve in my job as a supervisor. My executive manager is a nice person and seems happy with my work, but I rarely hear any specifics of what I could be doing better. A few times I’ve tried asking straight out for feedback, but he was just pretty vague and said everything was fine. How can I get real feedback out of him that I can use in my development?” - 

When done in the right way and with the right intentions, feedback communication is the avenue to performance greatness. Employees have to know what they are doing well and not so well. For them to really hear your thoughts and suggestions on ways to improve, though, that feedback has to be delivered carefully and frequently. 

Intuition is "knowing" something without being able to explain how you came to that conclusion rationally. It's that mysterious "gut feeling" or "instinct" that often turns out to be right, in retrospect. When you've whittled down your options and are stuck at a crossroads, getting in touch with your intuition can help. Learning how to separate the wheat from the chaff, so to speak, is difficult but intuition can be developed, especially when following some of these ideas.

Time Management - Minus ONE

Seven Time Management Strategies