Podcasts about Point of view

Ep. 344:

Friday, July 17, 2026 This is our Weekend Edition with Host Kerby Anderson and his guest host Dr. Merrill Matthews. In the first hour writer and speaker Patrina Mosley joins them. In the second hour, Kerby and Merrill's topics range from signs that Socialism is on the rise to America's 250th Anniversary. They'll answer questions […]

Informational content is being absorbed by AI Overviews, leaving brands to compete on differentiation. David Ebner, President and Founder of Content Workshop and Chatter, draws on 13 years of content production for enterprise and cybersecurity clients to explain why brand storytelling now determines competitive advantage. He reframes brand story around audience transformation rather than founder origins, maps human creativity as a variable insertion point across the production workflow rather than a final approval gate, and outlines a trust-building content model that shifts from gated informational assets toward educational content aligned with real-time audience signals.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Page One Podcast, produced and hosted by author Holly Lynn Payne, celebrates the craft that goes into writing the first sentence, first paragraph and first page of your favorite books. The first page is often the most rewritten page of any book because it has to work so hard to do so much—hook the reader. We interview master storytellers on the struggles and stories behind the first page of their books. About the guest author: Julie Carrick Dalton is a New England journalist and farmer. Her debut novel WAITING FOR THE NIGHT SONG launched in January, 2021 as a CNN, USA Today, Newsweek, Parade, and Buzzfeed Most Anticipated 2021 Book, and was an Amazon Editor's Pick for Best Books of the Month. Her writing has appeared in The Boston Globe, BusinessWeek, The Hollywood Reporter, Electric Literature, The Chicago Review of Books, Orion Magazine, Lit Hub, and other publications. She contributes to DeadDarlings, The Writer Unboxed, and GrubStreet's writer's blogs. Her second novel, THE LAST BEEKEEPER, was released in 2023. Mom to four kids and two dogs, Julie also owns and operates a 100-acre farm. When she isn't writing or digging in the dirt, you can probably find her kayaking in New Hampshire or walking in the woods hunting for mushrooms. About the host: Holly Lynn Payne is an award-winning novelist and writing coach, and the former CEO and founder of Booxby, a startup that built an AI book discovery platform with a grant from the National Science Foundation. She is an internationally published author of four historical fiction novels. Her debut, The Virgin's Knot, was a Barnes & Noble Discover Great New Writers book. Her latest book, Rose Girl: A Story of Resilience and Rumi, a medieval, mystical thriller was awarded a Kirkus (starred) review and named Editors Choice from the Historical Novel Society. Holly lives on a houseboat near the Golden Gate Bridge with her daughter and Labrador retriever, and enjoys mountain biking, hiking, swimming and pretending to surf. To learn more about her books and writing coaching services, please visit her at hollylynnpayne.com  and subscribe to her FREE weekly mini-masterclass, Power of Page One, a FREE newsletter on Substack, offering insights on becoming a better storyteller and tips on hooking readers from page one! (And bonus: discover some great new books!) Tune in and reach out: If you're an aspiring writer or a book lover, this episode of Page One offers a treasure trove of inspiration and practical advice. I offer these conversations as a testament to the magic that happens when master storytellers share their secrets and experiences. We hope you are inspired to tune into the full episode for more insights. Keep writing, keep reading, and remember—the world needs your stories.  If I can help you tell your own story, or help improve your first page, please reach out @hollylynnpayne or visithollylynnpayne.com.  You can listen to Page One on Apple podcasts, Spotify, Pandora, Stitcher and all your favorite podcast players. Hear past episodes. If you're interested in getting writing tips and the latest podcast episode updates with the world's beloved master storytellers, please sign up for my very short monthly newsletter at hollylynnpayne.com and follow me @hollylynnpayne on Instagram, Twitter, Goodreads, and Facebook. Your email address is always private and you can always unsubscribe anytime.  The Page One Podcast is created on a houseboat in Sausalito, California, is a labor of love in service to writers and book lovers. My intention is to inspire, educate and celebrate. Thank you for being a part of my creative community!  Be well and keep reading, Holly @hollylynnpayne on IG Thank you for listening to the Page One Podcast! I hope you enjoyed this episode as much as I loved hosting, producing, and editing it. If you liked it too, here are three ways to share the love:Please share it on social and tag @hollylynnpayne.Leave a review on your favorite podcast players. Tell your friends. Please keep in touch by signing up to receive my Substack newsletter with the latest episodes each month. Delivered to your inbox with a smile. You can contact me at @hollylynnpayne on IG or send me a message on my website, hollylynnpayne.com.For the love of books and writers,Holly Lynn Payne@hollylynnpaynehost, author, writing coachwww.hollylynnpayne.com

Thursday, July 16, 2026 Welcome to our Next Generation Roundtable, hosted by Know Why Podcast Host Liberty McArtor. She is joined by Senior Counsel for Alliance Defending Freedom's Center for Public Policy Chelsey Youman and in the first hour by historian, author and presidential expert Richard Lim. In the second hour, Chelsey and ASU Law […]

Tidak semua luka harus dilupakan. Bersama Trisa Triandesa, S.Psi, MSc membahas bagaimana pengalaman hidup membentuk cara kita berpikir, merasa, dan bertumbuh.#cauldroncontent  #uncensored #uncensoredwithandinieffendi #podcast #podcastindonesia #andinieffendi #podcast #neuroscience #otak #fungsiotak #movingon #moveon #movingforward #makna #peristiwa #pointofview #pov #pulih #batin #mental #psikologi #express #feeling #depresi #gangguandepresi #stress #polusi #beragama #privilege #orangtua ୨♡୧ New episode drops every Thursday! ୨♡୧☆ Jangan lupa follow & Subscribe kami ☆https://www.instagram.com/cauldroncontent/ https://www.youtube.com/playlist?list=PLZ3JpwVKQYqY6XA9E0ufQ6gWBL6H__NYw☆ Dengarkan juga podcast kami ☆https://open.spotify.com/show/6pHdBM4Jr0JMwBvbVCMiQI?si=cc66a009ea964c3a&nd=1&dlsi=4f0c2d2242694a34 https://podcasts.apple.com/id/podcast/uncensored-with-andini-effendi/id1627192280☆ Host Andini Effendi ☆https://www.instagram.com/andinieffendi/☆ Trisa Triandesa ☆https://www.instagram.com/trisatriandesa☆ Wardrobe by Lanivatti ☆ https://www.instagram.com/lanivatti_official/☆ Location at pita ☆https://www.instagram.com/collectionsbypita—Time stamp00:00 Intro 01:25 Otak tidak diciptakan untuk melupakan 10:35 Cara memaknai peristiwa 14:15 Pulih tidak harus melupakan17:20 Mengaku sedih bukan berarti lemah21:40 Depresi berbeda dengan gangguan depresi 24:40 Saat tidur, otak tetap bekerja33:25 Polusi bisa bikin otak stres41:30 Berhenti beragama bukan berarti membenci agama 46:50 Orang tua open-minded adalah privilege51:40 Saat sekolah agama tidak memberi ruang bertanya

Wednesday, July 15, 2026 In the second hour, Kerby will share a couple more top stories from today's headlines. Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your opinions or comments. Looking for just the Highlights? Follow us on Spotify at Point of View Highlights and get weekly highlights from some […]

Wednesday, July 15, 2026 Welcome to Wednesday's show with Host Kerby Anderson. He opens the show with a look at a change we need in the Senate, then he welcomes Dr. Curtis Chang. Curtis shares his perspectives on today's politics, discipleship, and about “The After Party – America at 250!” Connect with us on Facebook […]

Tuesday, July 14, 2026 Welcome to our exceptional show! On this Tuesday, host Kerby Anderson speaks with the Director of the Discovery Institute's Center for Science and Culture Dr. Stephen Meyer. They'll talk about science, theology, culture and Dr. Meyer's recent debate with athiest Dr. Phil Halper. Then Kerby speaks with Jarod Hinton. Jarod discusses […]

Tuesday, July 14, 2026 Then in the second hour, Kerby will share the top stories from today's headlines. Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your opinions or comments. Looking for just the Highlights? Follow us on Spotify at Point of View Highlights and get weekly highlights from some of […]

This podcast follows up on the previous elaborate discussion regarding the use of nosodes in clinical homeopathic practice, which was based on survey outcomes demonstrating their unhindered use. To explore whether this clinical practice correlates with scientific research, a few peer-reviewed publications have been assessed where nosodes yielded promising outcomes. The translational value explores the translational values, challenges, and key questions arising from these studies, categorised by their year of publication. Watch on YouTube. Listen to the podcast on Apple / link below The post Nosodes in Homeopathy From Research Point of View appeared first on Dr Saurav Arora.

Monday, July 13, 2026 Welcome to our Monday Show with Host Kerby Anderson. Kerby begins with a short update from the weekend. Then he welcomes first time guest, Dr. Mike Novotny. They'll discuss marriage, Christian living, and Mike's newest book, Newlywed. Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your opinions […]

Monday, July 13, 2026 In the second hour, Kerby dives deeper into the top stories of the day, from the rising Democratic Socialists to ICE's reduction in violent crime.. Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your opinions or comments. Looking for just the Highlights? Follow us on Spotify at […]

Ep. 343: Pope and Pollo Del Mar return to discuss all things In Da Newz including Sheamus leaving WWE, Austin Theory, CM Punk returns, NWA on Tubi and more...

Friday, July 10, 2026 This is our Weekend Edition with Host Kerby Anderson and his guest hosts Nathan Shackelford and Jordan Lorence. Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your opinions or comments. Looking for just the Highlights? Follow us on Spotify at Point of View Highlights and get weekly […]

Thursday, July 9, 2026 Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your opinions or comments. Looking for just the Highlights? Follow us on Spotify at Point of View Highlights and get weekly highlights from some of the best interviews!

Thursday, July 9, 2026 Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your opinions or comments. Looking for just the Highlights? Follow us on Spotify at Point of View Highlights and get weekly highlights from some of the best interviews!

Wednesday, July 8, 2026 Welcome to our mid-week show with host Kerby Anderson. In this second hour, Kerby covers some of today's headlines. Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your opinions or comments. Looking for just the Highlights? Follow us on Spotify at Point of View Highlights and get […]

Wednesday, July 8, 2026 Welcome to our mid-week show with host Kerby Anderson. After opening the show with a brief update on today's headlines, Kerby welcomes Todd Nettleton, Chief of Media Relations and Message Integration for The Voice of the Martyrs. They'll discuss the PBS documentaries The Martyrdom of Saints Perpetua and Felicitas. Before and […]

Many Facebook and Instagram ads are technically fine, but easy to ignore. In this episode, I explain why stronger ads often start with a stronger point of view, not just better prettier creative. You'll hear how to make your messaging more specific, more memorable, and more useful without relying on hype, exaggerated claims, or generic marketing language. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com

Tuesday, July 7, 2026 Our Tuesday show will be a great one. Host Kerby Anderson takes the first hour to bring us an update from the day's headlines. Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your opinions or comments. Looking for just the Highlights? Follow us on Spotify at Point […]

Tuesday, July 7, 2026 Then in the second hour, he welcomes long time friend Jerry Newcombe. Jerry has a great new book to share with us, Thomas Jefferson and The God Who Gave Us Liberty. Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your opinions or comments. Looking for just the Highlights? […]

Monday, July 6, 2026 Welcome to our Monday show. We hope you had an amazing Fourth of July! Today Liberty McArtor hosts a busy show. Her guests in the first hour are Dr. Shelly Melia and Dr. Shane Pruitt. They discuss Youth Ministry, Discipleship, Culture, and their book, Reaching Generation Alpha: A Ministry Guide for Discipling […]

Monday, July 6, 2026 Then in the second hour, Dr. Karen Swallow Prior joins Liberty. They'll discuss Christian Living, Ethics, and her article in Dispatch Faith “Kindness is Not Optional.” Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your opinions or comments. Looking for just the Highlights? Follow us on Spotify at […]

Ep. 342: Pope and Pollo Del Mar return to discuss all things In Da Newz including the recent TNA Depatures, WWE Clash of The Champion Results, NWA's new reality series and more!

Friday, July 3, 2026  In the second hour,  Kerby welcomes Jason Carver. As a Pastor, Counselor, and founder of Standing Supernaturally for Marriage Restoration, Jason brings us his new book, 40 Day Stand For Marriage Restoration. Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your opinions or comments. Looking for just the […]

Friday, July 3, 2026 Join our host, Kerby Anderson as he brings us today's show. To begin, Kerby welcomes Professor Stanley Ridgley. Dr. Ridgley brings us his new book, Brutal Minds: The Dark World of Left-Wing Brainwashing in Our Universities. Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your opinions or comments. […]

Thursday, July 2, 2026 Then in the second hour, Kerby welcomes Diane Ferraro. Diane will share their new weekly pregnancy video series and the Save the Storks' road trip across America in observance of our nation's 250 anniversary.  Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your opinions or comments. Looking for […]

Thursday, July 2, 2026 Today's show is going to be jam packed. In the first hour our host Kerby Anderson welcomes Dr. Eric Willis and Probe Ministries Byron Barlowe. They join him live in our studio. They'll discuss Eric's new book Rooted & Resilient: A Minister's Guide to Thrive. Connect with us on Facebook at facebook.com/pointofviewradio […]

Wednesday, July 1, 2026 Then in the second hour, Kerby will share a biblical perspective on the day's top stories. Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your opinions or comments. Looking for just the Highlights? Follow us on Spotify at Point of View Highlights and get weekly highlights from […]

Wednesday, July 1, 2026 Welcome to Wednesday! Host Kerby Anderson welcomes Bible teacher and author Tim Mulgrew. Tim is passionate about the scripture and brings us his new book, The Book of Us. They'll discuss Tim's latest and about his ministry Enjoy Scripture. Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your […]

Tuesday, June 30, 2026 Welcome to our Tuesday show with host Kerby Anderson. In the first hour, his first guest is Mike Farris. They'll discuss the National Religious Broadcasters. Then Kerby speaks with Pastor Joshua Barnes. They'll discuss our nation's upcoming 250th birthday and other top stories of the day. Connect with us on Facebook […]

Tuesday, June 30, 2026 In the second hour Kerby will talk about the matching challenge we have to close out our fiscal year end. Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your opinions or comments. Looking for just the Highlights? Follow us on Spotify at Point of View Highlights and […]

Welcome back to Your World of Creativity, where we travel the globe talking with creative professionals who turn ideas into impact.Today, we're stamping our creative passport in Geneva, Switzerland to talk about the power of story — specifically, how organizations can transform their messaging when they stop talking about themselves and start seeing the world through the eyes of their customers.Our guest is John Elbing, business storytelling consultant, founder of Standpoint, and creator of the Storybuilding method.https://standpoint.chhttps://linkedin.com/in/elbingJohn helps organizations flip the script by building brand stories from the customer's perspective rather than from inside the organization. His work helps leadership and marketing teams sharpen positioning, align messaging, and simplify marketing decisions.He's also the author of the international bestselling book Storybuilding.Why Most Brand Stories Miss the MarkJohn, many companies think they already have a strong story — but often that story is centered on themselves instead of the customer.What's the biggest mistake organizations make when they build their messaging from the inside out instead of from the customer's perspective?And how does that shift in perspective change the way a brand connects emotionally with people?The Storybuilding MethodYou created the Storybuilding method as a practical framework for organizations.Walk us through the core idea behind Storybuilding.How do you help leadership and marketing teams move from simply “telling a story” to actually building one that shapes alignment, positioning, and growth?Story as a Tool for Team AlignmentOne thing I find fascinating in your work is that storytelling isn't just external marketing — it becomes an internal alignment tool.How does a shared story help teams make clearer decisions about branding, marketing, and even company direction?Have you seen organizations transform simply because they finally got everyone speaking the same narrative language?Emotion, Perception, and Being RememberedYou often talk about how brands should focus not only on what they do, but how they are seen and felt by their audience.Why is emotional perception such an important part of storytelling today? (You'll enjoy the personal story about the artwork on John's wall.)And what can businesses do to create stories that people actually remember — and respond to?Flipping the Script on Your Own StoryFor entrepreneurs, consultants, and creatives listening today, many are deeply attached to their own story and expertise.What advice would you give someone who needs to flip the script and start seeing their brand from the audience's standpoint instead of their own? John shares an idea he calls “trigger moments.” And what tends to happen when they finally make that shift?John, if listeners walk away with just one insight about storytelling and brand positioning, what would you most want them to remember?If you enjoyed this episode, subscribe, share it with a colleague or creative friend, and leave us a review.And remember: sometimes the most powerful shift in creativity happens when you stop asking, “What do we want to say?” and start asking, “What does our audience need to feel?”

Monday, June 29, 2026 In the second hour, Kerby brings us a Godly perspective on today's top stories. Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your opinions or comments. Looking for just the Highlights? Follow us on Spotify at Point of View Highlights and get weekly highlights from some of […]

Monday, June 29, 2026 Welcome to our Monday show. In the first hour, our host Kerby Anderson welcomes long time friend Dr. Peter Lillback. They'll discuss American History, and Dr. Lillback's book, George Washington's Sacred Fire. Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your opinions or comments. Looking for just […]

Ep. 341: Pope and Pollo Del Mar returns to discuss all things In Da Newz including NWA's New Streaming Deal, Tommy Dreamer, WWE's Clash of Champions, TNA and more.

Friday, June 26, 2026 This is our Weekend Edition with Host Kerby Anderson and his guest hosts Liberty McArtor and Dr. Merrill Matthews. Senior Counsel with First Liberty Institute joins them for the first segment. For the rest of the show, their topics range from signs that Socialism is on the rise to America's 250th […]

Thursday, June 25, 2026 Kerby's second guest is journalist Robert Knight. They'll discuss his recent column, The clock is ticking and Iran knows it. Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your opinions or comments. Looking for just the Highlights? Follow us on Spotify at Point of View Highlights and […]

Thursday, June 25, 2026 Today Point of View‘s host is Kerby Anderson! In the first hour, Kerby welcomes Dr. Paul Pettit. Dr. Pettit brings us his new book, Courageous Identity. Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your opinions or comments. Looking for just the Highlights? Follow us on Spotify at Point […]

Wednesday, June 24, 2026 It's Wednesday! Welcome! Today Host Kerby Anderson brings us an update of the days top stories before he welcomes back author, speaker, and historian Richard Lim, They'll discuss America's 250th Birthday and about Richard's book, Refusing a Crown; George Washington and the Myth that Made America. Connect with us on Facebook at […]

Wednesday, June 24, 2026 Then in the second hour he welcomes historian, speaker, and author William Federer. They'll discuss America's 250th Anniversary and Bill's book, Prayers & Presidents – Inspiring Faith from Leaders of the Past. Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your opinions or comments. Looking for just the […]

Tuesday, June 23, 2026 Welcome to our Tuesday show with host Kerby Anderson. His guest in the first hour is Cindy Brinker Simmons. She joins Kerby in the studio to talk about her life and her book, Restored: Reconnecting Life's Broken Pieces. Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your opinions […]

Tuesday, June 23, 2026 In the second hour, with wisdom and insight, Kerby gives an update on the issues that affect us. Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your opinions or comments. Looking for just the Highlights? Follow us on Spotify at Point of View Highlights and get weekly […]

In this episode of Rogues in the House, Logan, Matt, and James talk about the importance of POV as it related to Sword & Sorcery and Dark Fantasy. If you can't iron down your point-of-view, then you've got a pile of garbage no matter how good the prose is. They talk about different styles of POV, multiple POV, psychic distance, and the purpose of a narrator.Bazaar Picks:Blue Fire (Jirel): https://www.backerkit....​Kingdoms Trembling: https://dmrbooks.com/k...​The Darkest Deep: https://amzn.to/4vlLyVt​HAWK THOSE WARESHonor Among Rogues: https://amzn.to/3PM0uwH​JANGAR!: https://amzn.to/4dwXsFD​Logan's Substack: https://ldwhitney.subs...​The Weight of a Torch: https://thearcanist.ne...​SOIL: https://magazine.thear...​Arcanist Magazines: https://www.backerkit....​James's Substack: https://jdmauthor.subs...​Cormac MacArt: https://www.penguinran...​To Walk on Worlds: https://a.co/d/0iM8Ufoq​Matt's Substack: https://matthewjohnaut...​

Monday, June 22, 2026 Welcome to our Monday show! Our host Kerby Anderson has a great show planned. His first guest is long time friend Robert Morgan. Dr. Morgan will discuss American History, Biblical Values, his new book, 100 Bible Verses That Made America.  Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with […]

Monday, June 22, 2026 Then in the second hour, Kerby welcomes Rocky Malloy. Rocky is sharing his heart on Evangelism, Culture, Education, and about National School Chaplain Association. Connect with us on Facebook at facebook.com/pointofviewradio and on Twitter @PointofViewRTS with your opinions or comments. Looking for just the Highlights? Follow us on Spotify at Point […]

Ep. 340: Pope and Pollo Del Mar return to discuss all things In Da Newz, including Tommy Dreamer exits TNA, Jade Cargill Wig Slip, Dangausen and more!

Today on The Stacks, we're joined by award-winning independent journalist and author Justine van der Leun to talk about her newest book, Unreasonable Women: Three Stories of Violence, Imprisonment, and Extraordinary Survival. Based on seven years of reporting, research, and interviews with over 1000 incarcerated women, this book explores criminalized survival—a phenomenon in which people who defend themselves against abuse are subsequently prosecuted and even imprisoned—through the stories of three women who had to kill their attackers to survive. We talk about how Justine came to these types of stories, the details of the survey she conducted, and what she looked for in the women she spotlighted.The Stacks Book Club pick for June is The Alchemist by Paolo Coelho. We'll be discussing the book with Mary H.K. Choi on Wednesday, June 24th.You can find everything we discuss on today's show on The Stacks website: https://www.thestackspodcast.com/2026/6/17/ep-429-justine-van-der-leunConnect with Justine: Website | Instagram | Threads | TikTokConnect with The Stacks: Instagram | Threads | Shop | Patreon | Goodreads | Substack | Youtube | SubscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Only roughly 50% of new GLP-1 prescriptions were getting approved for coverage in 2023. From a plan sponsor's seat, that looks like pharmacy trend spiking 9%, 12%, even 20% year over year. From a pharma manufacturer's seat, it's half their prescriptions not getting filled. Same market, opposite problems — and that's exactly the lens this episode flips on. In this episode, Stacey Richter speaks with Ophelia Johnson, who built new business channels for a pharmaceutical manufacturer that created the GLP-1 boom and has since launched a consulting practice at e-fi.works, about how cash pay models work from the inside — coupon platforms, telehealth channels, white label pharmacy models, and employer carve-outs — and where the new fees are hiding. WHAT YOU'LL LEARN ✅ How the Inflation Reduction Act, PBM legal scrutiny, drug shortages, and the compounding bypass converged with ~50% GLP-1 prior auth denial rates in 2023 to push pharma into building cash pay channels that cut the PBM out entirely ✅ How the savings coupon model works: manufacturer buys the patient down to a flat transparent cash price via platforms like GoodRx, pays a fixed per-script fee instead of a PBM rebate, and the coupon platform makes the pharmacy whole — transparent math, no black box ✅ How the telehealth channel and white label pharmacy models extend the distribution chain beyond retail — and why shipping costs, credit card fees, dispensing fees, and new supply chain partners create gross-to-net and revenue leakage risk for manufacturers not built for it ✅ Why "direct to employer" is a misnomer: PBM contracts prohibit pharma from selling directly to self-insured employers, so third-party transparent administrators have emerged — but plan sponsors need to run the math first, given ERISA complications and PBM contract leverage ✅ How PBMs are now charging fees for hub-like patient support services to manage the exact prior auth complexity they created — a Whack-a-Mole shift of profitability that everyone needs to map before signing anything ✅ Ophelia's three-part practical advice: map the full patient journey and all ecosystem player incentives before building any new model (pharma); treat affordability as a clinical risk factor (clinicians); demand auditable medication abandonment data rather than settling for rebate yield metrics (plan sponsors) WHY THIS MATTERS If collaboration is the next innovation, everyone has to understand the incentives of every player in the ecosystem — not just their own. The same 50% of unfilled GLP-1 prescriptions that looks like runaway pharmacy trend from a plan sponsor's seat looks, from a manufacturer's seat, like half their market going dark — and both sides are making moves that affect each other. Understanding those moves, where fees are being layered on, and when fair profit tips into what Stacey calls profiteering is what this episode maps. TUNE IN NEXT WEEK Next week is the 401-level companion to this one — Stacey goes solo on the PBM and GPO contracting mechanics behind why cash pay became a thing, and why cheaper or better drugs can inexplicably end up off formulary or buried under prior auth. === LINKS ===