Podcasts about wiifm

[Matthew 26:14-25, Holy Wednesday]

Rob Flick, a successful entrepreneur and real estate expert. Rob shares his background, including his time at the Naval Academy and his entry into the real estate industry. He discusses the importance of team building and the power of collaboration. Rob also emphasizes the need for a mentor and the value of finding someone who has achieved what you aspire to. He highlights the importance of understanding the WIIFM (What's in it for me) mindset and tailoring your approach to meet the needs of others. Overall, Rob's story and insights provide valuable lessons for aspiring entrepreneurs and real estate professionals. Takeaways • Team building is crucial for success in any industry. • Putting talented people together and allowing them to collaborate can lead to exceptional results. • Finding a mentor who has achieved what you aspire to can provide valuable guidance and support on your entrepreneurial journey. • Understanding the WIIFM (What's in it for me) mindset is essential when working with others. • Tailor your approach to meet their needs and provide value. • Creating passive income streams can provide financial stability and freedom. • Look for opportunities to leverage your skills and assets.

Getting your message heard in today's crowded digital world isn't easy, but clarity in communication can make all the difference. Steve Woodruff, the King of Clarity, shares his 4-step formula to help social marketers create impactful, memorable messaging. With insights tailored for a content-saturated landscape, Steve offers practical advice to sharpen your messaging and truly connect with your audience. Full Episode Details  In today's digital chaos, clarity is your secret weapon for cutting through the noise. Steve Woodruff, also known as the King of Clarity, shares how simplifying your messaging can help you grab attention and leave a lasting impact. His 4-step Clarity Formula is designed to help marketers define their message, hook their audience, and ensure their communication hits home. Steve reveals how understanding the brain's natural filters—like the Reticular Activating System (RAS)—can make your messaging more relevant and engaging. He explains how techniques like crafting “memory darts” and structuring information like a pyramid can help to simplify complex ideas and make your audience remember what matters. This isn't just about cutting words—it's about connecting on a deeper level. Clarity helps you build trust, align teams, and create messaging that truly resonates with your audience and inspires action. So, whether you're navigating a flood of AI-generated content or cutting back on jargon-loaded messaging, this conversation is your blueprint for clear, effective communication. In This Episode: 2:23 - Steve introduces himself and shares what he does 4:16 - The importance of clarity in cutting through today's noisy digital landscape 7:17 - How the brain's RAS and WIIFM principles make messages stick 9:20 - Staying authentic and relevant amid AI-generated content—and why clarity is the answer 11:50 - Breaking down Steve's four-step "Clarity Formula" for effective communication 15:03 - How structuring information like a pyramid helps simplify messaging and win over stakeholders while keeping audiences engaged 17:57 - Why timeless communication principles still apply in the age of social media 20:16 - Questions social marketers should ask to ensure their messages are clear and effective 22:14 - Brand examples: what FedEx gets right, and UPS gets wrong about messaging 26:35 - Using “memory darts” to create messaging that drives referrals 31:26 - Steve's advice for aspiring social pros Resources  Connect with Steve on LinkedIn Visit Steve's Website Visit SocialPros.com for more insights from your favorite social media marketers.

The re-ascendency of Donald Trump has made one radio station the most popular. WIIFM. What's in it for me. Those in the world of federal procurement are asking that very question. Here with some predictions, Holland and Knight procurement attorney Eric Crusius. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The re-ascendency of Donald Trump has made one radio station the most popular. WIIFM. What's in it for me. Those in the world of federal procurement are asking that very question. Here with some predictions, Holland and Knight procurement attorney Eric Crusius. Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week, we discuss the often shortsighted cost-cutting measures companies adopt to hit their targets and the flawed logic behind these strategies. What might appear to be an immediate saving usually leads to more significant issues down the line. Instead of superficial cuts, we will explain the catch-all strategy to fix all your operational and financial woes.Are we snake-oil salesmen, or do we know the solution? Listen in and decide for yourself.To find out more, contact James, Jimmy.

The industry has experienced "seismic shifts since 2023" according to Tim Chi, CEO of The Knot. Those who are successful are the ones who understand AND evolve with the market.There's a growing gap between creatives who are booking well and those who are struggling.

In this first episode of a special four-part mini-series, we're diving deep into the world of coaching niches!

In this episode, Michael LaFido welcomes Ken Pozek for an insightful discussion on how to dominate YouTube as a real estate professional. They explore the significance of becoming a local expert through video content and offer actionable advice to elevate your online presence. Ken, a successful real estate agent who relocated from Michigan to Orlando, emphasizes creating frequent, educational videos about local news and developments without diving into personal political views. His disciplined approach—posting concise, 8-12 minute videos on Tuesdays and long-form videos on Thursdays—showcases his commitment to consistency and quality. From leveraging Instagram for audience engagement to tapping into resources like Streamyard, Fiverr, and Storyblocks, Ken shares practical tools and tips for real estate agents aiming to enhance their video content. He underscores the importance of compelling thumbnails, advising simplicity and large fonts to attract mobile viewers. Throughout the conversation, Ken recounts his success stories, including generating millions of views and significant leads through YouTube. He also discusses the psychology behind creating valuable content that caters to the viewer's interests, rather than self-promotion, aligning with the "What's in it for me?" (WiIFM) principle. Whether you're a beginner or an experienced user looking to refine your strategies, Ken Pozek's insights on educational videos, audience engagement, and consistent content creation are invaluable. Tune in to learn how to build trust, attract leads, and establish yourself as an authority in your market through strategic YouTube content.

The Road to Sturgis; Reasons why. Every human being wears a hat labeled WIIFM: What is in it for me. We are programmed creatures. We do what we do because of drivers. Pain, trauma, Belief Systems, experiences, disappointments and many other things drive us to do what we do. This is why UNDERSTANDING goes a long way. We don't need JUSTICE in this world to have PEACE. We need UNDERSTANDING. If I can understand you a little better, and you can understand me a little better, doesn't it make sense that we are in a position to have a better relationship? On todays Way of Warrior: Fighting the good fight Mr. Black is going to interview 4 people who he met on the black top in Sturgis at the 84th annual Motorcycle rally. It is a show about Purpose, about Pain, about Motorcycles and about why we do what we do! Inspiration, Education and Application is our outcome!See omnystudio.com/listener for privacy information.

In this eye-opening episode of "Tear it Down with Travis and Jesse," our dynamic duo dives deep into a fundamental truth often overlooked by leaders and individuals alike: everyone starts with asking, "What's in it for me?"  As companies grapple with employee retention and struggle to gain buy-in, Travis and Jesse argue that understanding and addressing this simple question can transform both professional and personal relationships.  Tune in to discover practical strategies to boost engagement, loyalty, and satisfaction in your workplace and beyond. Please Check out: https://www.thealphainitiative.com/  Check out Tear it Down Apparel at: https://www.tearitdownapparel.com Check out all things Amazon at: https://www.TravisCrutcher.com/amazon Follow the show on Facebook at: https://www.facebook.com/AAPwithTravisCrutcher Check out all things POPL at: TravisCrutcher.com/popl (Use Promo Code AboveAveragePodcast to save 20%) Check out Red Aspen at: https://www.teamhopelifters.com/beauty To schedule a complimentary coaching session please visit: TravisCrutcher.com To get your fitness on with Jess visit: Teamhopelifters.com #TearItDown #WIIFM #EmployeeRetention #Leadership #WorkplaceEngagement #PersonalGrowth #TravisAndJesse #BusinessStrategy #EmployeeBuyIn #ProfessionalDevelopment --- Send in a voice message: https://podcasters.spotify.com/pod/show/tearitdown/message Support this podcast: https://podcasters.spotify.com/pod/show/tearitdown/support

Now, more than ever, talent retention efforts are essential, and one way to make employees feel rewarded and appreciated for their work is by offering a solid benefits package that supports their total well-being. That's why we're diving into a nerdy yet fascinating chat with my guest, Courtenay Shipley, the mastermind behind Retirement Planology to talk about how to realistically offer retirement benefits (and peace of mind) to your team! Key Takeaways Get Going: Courtenay offers milestones for when and how to get started with your Employee Benefit Programs. Relevance Rocks: Spice up your benefits with apps, employee assistance programs, or year-round education to keep your team engaged. Walk in Their Shoes: Understand the "what's in it for me" (WIIFM) mindset of your employees to communicate benefits effectively. Repeat for Success: Consistent messaging is key - keep reinforcing those benefits to ensure your team is in the know and on board. Interested in learning more specifics about retirement planning and employee wellness? You should be! Tune in on your favorite listening app, on the website, or watch it on YouTube! About Courtenay Shipley Courtenay Shipley is the founder and Chief Planologist of Retirement Planology, a consulting and registered investment advisory firm for corporate-sponsored retirement plans. With a wealth of experience in the retirement plan industry, Courtenay not only offers her clients expertise in investment analysis, plan design, and employee education but also helps them leverage their employee benefits in a way that supports their own business goals. Connect with Courtenay  Personal LinkedIn: www.linkedin.com/in/cshipley Business LinkedIn: www.linkedin.com/company/retirement-planology-inc Website: www.retirementplanology.com/ Email: cshipley@retirementplanology.com Book a Call: www.retirementplanology.com/learnmore Sponsored By Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind's benefits don't come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber's non-pharmaceutical toolkit for managing her ADD. Ready to try it for yourself? Head on over to https://www.magicmind.com/bombshell Don't forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we wrap up our six-part series on The Experience Economy.Subjectivity rules the landscape of this economy, so measuring the results of your efforts is challenging. The proof of success will be evident with healthier repeat transaction, and referral rates. The five-phase pathway is a mindset shift, and by shifting, a positive outcome will become organic and natural. Here is quick recap of episodes 235-239 that highlight this process:Accept The Experience Economy.Roll out the welcome mat.Properly stack operational centricities.Tune into WIIFM.Deliver top-tier S.E.E.Do these things, and the customers will respond with favorability. The rest will take care of itself. We wish you much success!Support the Show.

Our third installment of the Experience Economy series is all about finding commonality in a sea of uniqueness. The golden thread of the Experience Economy is to pre-answer common questions before our customers ask them. Getting ahead of our buyers allow us to demonstrate unparallelled respect for their time, money, and mission. The Pareto Principle becomes a close ally as we all try to tune into WIIFM!Support the Show.

We all have different goals and priorities.  Measured on different benchmarks.  Fueled by different motivations. Have you ever met someone and wondered what their motivation is for doing what they do? What's in it for them?  We present our solutions to prospects with a WIIFM approach, but how about when someone is selling to us. Let's flip the script as Bill, and I investigate, Who are They Working For?- on episode 610 of the Winning at Selling Podcast.

What's SHE Up To Now Day 2169? Product Diversification...WIIFU To Grow? Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #documentthejourney #letsgrowannualchallenge #supersizebusinessstrategies

Faris Aranki, CEO of Shiageto Consulting, explains his formula for sharpening business effectiveness - IQ x EQ x FQ = Success. Along the way we discuss WIIFM and WAMI, the Arsenal Football Club, Einstein, and Pokemon.  Shiageto Consulting Intro and outro music from the brilliant guitar riffs of Kenny Kilgore. 

For a full transcript of this episode, click here. I thought I would encore this show after coming back from the 2023 NODE Conference held in the Microsoft building in New York City, which I always enjoy. NODE stands for Network of Digital Evidence. Why is evidence so important? Here's the NODE answer to this question: It is so smart purchasing decisions can be made by consumers, health systems, and payers so devices and software that improve patient experience, provide actionable insights, and save time and money become part of care delivery so trust is built between industry and healthcare. No matter what direction you come at this from, evidence for care delivery endeavors is sorely needed. What's always interesting to me is kind of the context of this said evidence, however the “who said” evidence is evaluated by and to what end. It was a really interesting juxtaposition, frankly, to hit up the NODE conference—which is attended mainly by digital health entrepreneurs and health system execs—right on the heels of me going to multiple events with self-insured employer types like the PBGH (Pittsburgh Business Group on Health) summit in early December, for example. What Emily Kagan Trenchard, my guest on this encore, talks about today is very much not a nice-to-have from the employer/purchaser point of view. It's a must-have from their perspective because all of these care delivery, technological, and organizational inefficiencies that Emily alludes to … yeah, it's all defined as expensive waste from the standpoint of the employers or other self-insured entities. These self-insured entities are the ones paying for fragmented and unsupported patient journeys with their escalating commercial rates, after all. In sum, I like how Joseph Wu, MD, PhD, who is the current president of the AHA (American Heart Association), put it at the recent AHA Scientific Sessions in Philadelphia last month, which I was honored to attend. Dr. Wu said during his presidential address, “Work hard, work smart, work together.” Emphasis on all of the above, especially the work together. That's what the Relentless Health Value Tribe is all about, after all; so thanks so much for being a part of it. So, a few things to remind everybody. First of all, don't forget EHRs (electronic health records) were purpose built originally for billing. This is no secret. People quite openly have called EHR systems glorified cash registers. If I want to be generous, maybe I would restate this to say that EHRs were designed to document patient interactions. This is what their core architecture was built to achieve. But today, there's a lot that goes on that isn't a traditional patient interaction. First of all, me even calling it, frankly, a patient interaction should give longtime listeners a clue where this is headed. I mean, say you're sitting at home on your couch. I don't know. You're probably not considering yourself a patient. You're considering yourself a person sitting on your couch. However, say you're sitting on your couch and you haven't taken your COPD maintenance therapy. Potentially that is something of clinical significance that maybe should get figured out and noted somewhere—potentially prior to the acute event going down. Or, still talking about things that are relevant to patient health but which don't naturally tuck into an EHR system's native architecture, maybe we have social workers and nutritionists and all kinds of people who are not doctors or nurses or PAs (physician assistants) in this mix. Most of the time, these people don't even have access to the EHR. In sum, what is happening between codes getting written in patient health records? Where's all that information going? My guest in this healthcare podcast, Emily Kagan Trenchard, makes a super point about all of this that I haven't heard made so succinctly or so eloquently. She talks about identifying the core functionalities, the centers of gravity that are needed to bring together providers and patients and everybody else in the mix. She talks about the four platforms that she feels are very necessary to underpin or be the chassis to best support helping providers and others help patients and people in and out of the clinic. She calls each platform a tentpole. These four platforms are: 1.    The EHR 2.    A CRM (customer relationship manager). And, by the way, when Emily says CRM, she's talking about more than software. It's more like a philosophy or a whole approach around relationship building with patients/people/customers. 3.    A cloud platform for data and analytics 4.    A data exchange One last takeaway, for me at least. Emily has talked about two basic facts that inform her thinking: (1) Providers and patients alike are increasingly not tolerant of friction. (2) What is easiest is the most likely to happen. Something that we don't get into in this show but certainly bears considering is the larger context here. Yeah, we got Amazon, we got Google—not only what they are doing alone but also what they are investing in. They have platforms that are purpose built to remove friction and to be really, really easy … one-click easy. So, let's talk about the WIIFM (the “what's in it for me?”) here for health systems to get a move on. When Merrill Goozner was on the show a few weeks ago (EP388), he says that when patients and employers and taxpayers start crying uncle on both healthcare prices as well as just bad friction-filled experiences and also when, at the same time, technology and new competitors move in on the supply side, he says what's gonna happen then is older incumbents like hospitals could find themselves getting their lunches eaten, especially as we contemplate the stuff that Mike Thompson was talking about in episode 389 about how there is increasingly data out there which identifies hospitals who are very inefficiently run. Also, I would be remiss not to mention that non–purpose-built, dare I say bad, technology causes bad clinician burnout, which causes bad turnover, which is really expensive. Arshad Rahim, MD, MBA, FACP, talks about this in episode 323. Emily is SVP and chief of consumer digital solutions over at Northwell Health. Northwell, in case you haven't heard of this health system, is very large: 21 hospitals, 850 outpatient clinics, 300,000 patients a year. Yeah, it's big. Also mentioned in this episode are NODE.Health; Pittsburgh Business Group on Health; Joseph C. Wu, MD, PhD; American Heart Association; Merrill Goozner; Mike Thompson; Arshad Rahim, MD, MBA, FACP; and Megan Antonelli. You can learn more at northwell.edu and connect with Emily on LinkedIn.   Emily Kagan Trenchard offers a unique perspective from within the American medical system: A spoken-word-poet-turned-healthcare-executive, she is on a mission to remix the human in healthcare, challenging entrenched assumptions about what it means to give and receive care in the digital age.  As senior vice president, chief of consumer digital solutions, for New York state's largest health system, Northwell Health, Emily leads product strategy, analytics, research, and design for Northwell's digital ecosystem of patient-facing Web sites, apps, and digital channels. She started Northwell's first user experience department to advance the use of design to care for people in a digital world. Passionate about creating seamless experiences steeped in humanity, Emily now serves as the executive sponsor for Northwell's enterprise CRM program. In prior roles, Emily has led Web systems for New York City's famed Lenox Hill Hospital, spearheaded the consolidation of Northwell's 60+ Web sites onto a single Web platform, and transformed Northwell's Web, social, and digital signage properties. Most recently, Emily co-led an agile, interdisciplinary start-up within Northwell charged to rapidly create a seamless digital front door experience. Within 18 months, that team delivered an award-winning mobile app, launched Northwell's consumer identity program, and created the first unified online booking and bill payment capabilities for the health system. Emily holds a master's degree in science writing and communication from MIT. Her executive training was at the Yale School of Management.   07:08 How does customer digital solutions fit into the larger technology infrastructure in healthcare? 09:07 “Where else do you have centers of gravity that you should respect in the architecture?” 09:25 “There is a constellation of need here.” 11:05 “We interact with way more than just patients.” 13:42 “We have to be able to understand the network of relationships in a population.” 14:25 How do EHRs and CRMs interact as two tentpoles in healthcare? 16:45 “The question is, where does a human being work?” 19:07 How are patients staying on a nonfragmented care journey in a proactive way? 23:00 “Anybody who's a consumer of our digital offerings has a relationship with us.” 28:46 “The medicine is being practiced not only on our physical bodies but on our digital bodies.”   You can learn more at northwell.edu and connect with Emily on LinkedIn.   @ektrenchard of @NorthwellHealth discusses #EHRs and #CRMs on our #healthcarepodcast. #healthcare #podcast #EHR #CRM #healthcareleadership #healthcaretransformation #healthcareinnovation   Recent past interviews: Click a guest's name for their latest RHV episode! Cora Opsahl (Encore! EP372), Jodilyn Owen, Ge Bai, Andreas Mang, Karen Root (Encore! EP381), Mark Cuban and Ferrin Williams, Dan Mendelson (Encore! EP385), Josh Berlin, Dr Adam Brown, Rob Andrews  

In this episode of the Peaceful Parenting Podcast, Vivek Patel, a fellow parenting coach, joins me to talk about non-coercive collaborative parenting. We talk about strategies to create healthier dynamics among parents and children by building life skills over time and indulging in kind, empathetic connections rather than enforcing control or exerting power.  Vivek Patel of Meaningful Ideas has been sharing Conscious Parenting concepts for over 10 years. The ideas he shares have been used by thousands of families to create more harmony and connection in their homes. We talk about: [6:55] What respect is [11:35] How do you use non-coercive parenting in a way that fits with the real world [18:15] Vivek's experience in noticing when his kids "close" and "open" [25:50] The principle of ‘no wrongness' [31:25] Knowing what's in it for me (WIIFM)  [39:25] The three most important relationships [43:00] Empowering your child's relationship with themselves [52:05] Advice to his younger parent self He has written more than 500 parenting articles and created over 300 videos. There is also a book in the works. Vivek cares deeply about empowering parents to develop more harmonious relationships with their kids using a powerful approach called “Non-Coercive, Collaborative Parenting”, based on Communication, Connection and Collaboration. He is also best friends with his 26 yr old. Resources mentioned in this episode: Free ‘How to Stop Yelling' Course: www.sarahrosensweet.com/yelling  Join us on Patreon: www.patreon.com/peacefulparenting  Newsletter: www.sarahrosensweet.com/newsletter   Connect with Vivek  Instagram: www.instagram.com/meaningfulideas Twitter: https://twitter.com/meaningfulideas Facebook: http://www.facebook.com/meaningfulideas TikTok: https://www.tiktok.com/@meaningfulideas  YouTube: https://www.youtube.com/meaningfulideas https://www.meaningfulideas.com Connect with Sarah Rosensweet   Instagram: https://www.instagram.com/sarahrosensweet/  Facebook Group: https://www.facebook.com/groups/peacefulparentingfreegroup Website: https://www.sarahrosensweet.com  Book a short consult or coaching session call: https://book-with-sarah-rosensweet.as.me/schedule.php   

STUNTS AND ACTIONS FOR SAKE OF ATTENTION ARE NOT LEADERSHIP EVEN IF THEY ARE INFLUENCE “I am a consistent evangelist for the notion ‘Leadership is influence, nothing more nothing less.' John Maxwell. I am also a firm supporter of the idea that attention getting is not always branding. Some balance must be struck between marketing and seeking attention for attention sake. Trevor Jacob is going to pay a heavy marketing price for attention seeking. WIIFM is a truth of human psychology, especially in sales. That does not mean it is healthy as an operating principle.“ J Loren Norris WATCH THE VIDEO 12-07-23: https://rumble.com/v403cqa-stunts-and-actions-for-sake-of-attention-are-not-leadership-even-if-they-ar.html Leading Leaders Podcast for Tell It Like It Is TV Spotify - https://podcasters.spotify.com/pod/show/j-loren-norris ​CLICK HERE to schedule a FREE CALL with Loren https://form.jotform.com/222696275293163 ______________________________ Leading Leaders Podcast is a short but impactful leadership video, blog and podcast distributed 5 days a week by J Loren Norris to promote faith, family and freedom in the face of a global leadership drought. Leadership Training, Interviews and Entertainment #leadingleaderspodcast #storypower #transforminggracetv #jlorennorris Visit jlorennorris.com/resources for more training material LOOK FOR LEADING LEADERS PODCAST ON THESE PLATFORMS: https://www.liftable.tv/jlorennorris/ OBBM Network TV Traverse TV WorldTrumpetTV Locals Apple Podcast Spotify Amazon Google Market Rumble YouTube.com/jlorennorris jlorennorris.com/podcast DOWNLOAD THE FREE APP for: - Live Stream videos, - Video based training material, - StoryPowerMasterclass Coaching products and services, - links to global Media Outlets carrying Tell It Like It Is content, - contact information for direct access to Loren and MORE new tools added regularly. https://www.jotform.com/app/230026506289151 Copyright 2023 Tell It Like It Is Inc --- Send in a voice message: https://podcasters.spotify.com/pod/show/j-loren-norris/message Support this podcast: https://podcasters.spotify.com/pod/show/j-loren-norris/support

History teaches one critical lesson: Only those who contribute are valued. Only they have leverage, are influential, and have power. Their religion or ethnicity doesn't matter. What matters is their contribution to society on a local or global scale. The world works on one overarching principle: What's in it for me? WiiFM. That's how it… Continue reading The way forward – Part 4 The post The way forward – Part 4 appeared first on Mahmood Habib Masjid and Islamic Centre - We came to give, not to take..

History teaches one critical lesson: Only those who contribute are valued. Only they have leverage, are influential, and have power. Their religion or ethnicity doesn't matter. What matters is their contribution to society on a local or global scale. The world works on one overarching principle: What's in it for me? WiiFM. That's how it… Continue reading The way forward – Part 4 The post The way forward – Part 4 appeared first on Mahmood Habib Masjid and Islamic Centre - We came to give, not to take..

This edWeb podcast is sponsored by Exemplars.The webinar recording can be accessed here.Humans are born to be curious, explore their environments, ask questions, investigate mysteries, and solve problems. So, why are so many students presenting as disengaged and reluctant learners? Research has begun to provide educators with tangible shifts that can be made in our classrooms to ignite students' curiosity and enthusiasm for learning as well as improve learning outcomes.Bryan Goodwin, CEO of McREL, and Jay Meadows, CEO of Exemplars, unpack some of this research and explore how educators can inspire curiosity and engagement in our classrooms. Goodwin also dives into his latest book, The New Classroom Instruction that Works, the sequel to the incredibly popular Classroom Instruction that Works.These lifelong educators investigate ways to:Spark student curiosity (with mystery, incongruities, puzzles, and controversy)Give students a WIIFM (what's in it for me) for their learningAsk questions that get students to think about and make meaning in their learning (instead of just recalling their learning)Engage students in writing to learn (processing what they've learned through cognitive writing)Engage students in structured problem solving (connecting learning to the real world)This edWeb podcast is of interest to K-12 teachers and school and district leaders.Exemplars Our performance material promotes reasoning, communication, and higher-order thinking.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Learn more about viewing live edWeb presentations and on-demand recordings, earning CE certificates, and using accessibility features.

About Michael Harris: Michael Harris is a multi-talented individual with an incredible gift for empowering others. Whether you're looking to take care of your health, share your story with the world, or build a thriving business, Michael has the expertise to guide you to success. With multiple bestselling books under his belt, Michael is the real deal regarding coaching, training, and entrepreneurship. He's dedicated to helping people from all walks of life share their message and make a real impact. Michael started a yoga practice in 1987 due to a near-fatal health condition. In the early 90's, he began teaching and has never stopped. Michael truly believes that nature holds the key to living our best lives. It's just a matter of learning how to apply what you already know so you can have better health, share your message, and live the life of an entrepreneur. Check out the latest episode of our Conversational Selling podcast to learn more about Michael. In this episode, Nancy and Michael discuss the following:The reasons why people have preconceived limitations. Podcasting as a powerful marketing source.Michael recommends how anyone can get their message, story, and voice out to the world. Michael's first experience as an entrepreneur with pies. Tips to overcome the resistance to speak in front of others.Michaels's thoughts on human conversation and AI: could one substitute another? Advice on how to react when you have nothing to say but need to support a conversation. Key Takeaways:  We don't believe that we are good enough or that we really have the skills to do something when, in fact, it could be there; it's just buried.We all know WIIFM, which is "what's in it for me," so the other person needs to know what's in it for them to have an eager watch.Asking you questions about yourself helps me know who you are more, and I feel more connected that way.A system creates a tremendous amount of freedom in so many ways.You already have everything you need, and it's just a matter of learning how to use it. " What it was like when you were in grade school? Perhaps first or second grade, maybe even kindergarten, and the teacher said "Now it's show-and-tell time. Michael, can you get up and, you know, show us your new rock that you found today?" And so, I get up and I'm all excited to talk about this rock and I found it and it was on the ground, but somebody had painted it, it was all these colors and all this stuff. So, show-and-tell is really a tricky way that the teacher had a tricky way, so to speak, to get us to speak in front of other people and tell other people something, show-and-tell. So, we've already got that skill in us. So, as we get older, though, we tend to forget about that. And that tends to kind of go away a little bit. But like, when I start to work with people, one of the things that I really invite them to do is to look at those things they've already learned in their life, and then enhance that. So, show-and-tell would be an example of how a salesperson can get better by show-and-tell. Because essentially that's what it is. It's, you know, there's all these different ways to sell, but it really comes back to show and tell when we get on a podcast. Now it may be just an audio, but we're show and telling with our ears and our eyes and everything else." – MICHAEL"When I was growing up, imagine this, we had a couple of acres and in the back property, we had a bunch of blackberries. My dad was an entrepreneur, and he always says, "You know, find something somebody wants to buy and sell it to them." Well, I'd go out there and pick the blackberries and my mom would make pies and all the neighborhood kids would come over and eat Mrs. Harris's pies. You know, I thought about this and what Dad was saying about selling, things that people want. And I was a 6-year-old boy and I said, Mom, "Let's do this. Let me pick a bunch of pies. You bake them and then I'll go and sell them." – MICHAEL "I teach yoga and I teach a system. You do A, B, C, D, posture, and then this happens. Nature teaches us systems. The planting of a tree is a system. You put a seed in the ground, you water it, starts to grow, and you trim it. You do all these different things. There's a system to create a nice, healthy tree. And in this, in a sales process, it's the same thing. And you know this way better than I do, but it's like, there's a system that you use to help bring a solution to your client or your prospect." – MICHAEL Connect with Michael Harris:LinkedIn: https://www.linkedin.com/in/michaelbharrris/Company Website: www.michaelbharris.comTry Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/  Connect with Nancy Calabrese: Twitter: https://twitter.com/oneofakindsalesFacebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/Website: https://oneofakindsales.comPhone: 908-879-2911 LinkedIn: https://www.linkedin.com/in/ncalabrese/Email: leads@oneofakindsales.com

If you want a transcript of this episode, access to the links I mentioned, or to find more reading material and imagery, please go to the associated blog post.

The magic email to send when you want to get a go/no go on a proposal that's gone dark (and why triggering FOMO can be exactly the right move).Sending cold outreach that avoids the stench of desperation (and a sample template you can personalize).Why you want to lead with the pointiest point of your spear when you're pitching.How to intrigue with your ask (hint: a compelling call to action), while still being exquisitely clear on WIIFM for your target.LINKShttps://www.winwithoutpitching.com/magic-email/https://www.winwithoutpitching.com/prospecting-by-email/https://www.winwithoutpitching.com/telephone-intro/Rochelle | Email List | Soloist Women | LinkedIn | Twitter | InstagramJonathan | Daily List | Website  | Ditcherville | LinkedInTwitter

EPISODE 301: Have you ever rolled out a new process to your team only to be disappointed by how few people followed it? Perhaps, you thought about hiring new people and starting a clean slate at one point. In this week's episode, I will pull the veil back on some of the real reasons why your team won't change. And you'd be surprised to know that many of these reasons have very little to do with them. Today, I'll break down the five real reasons why your team resists changes, some research studies to back these claims, and concrete action plans that you can apply in your construction business so you can get out of the day-to-day firefighting and make your business run without you. Let's jump right into it!   Key Takeaways: Introduction (00:00) A lesson I learned while managing a $20M project (03:10) Understanding psychological reactance (06:47) The why and WIIFM deficiencies (12:00) Uncovering the competing commitment concept (16:44) The four-part process of holding a competing commitment (22:19) Kanter's Law: everything looks like a failure in the middle (32:29) The shiny object syndrome (36:25) Quick episode recap (41:33) Action plan to get your team to change (43:10)   Additional Resources: - Join the FREE Get Paid for Estimates Masterclass HERE - Hear our clients' success stories HERE  - Book a FREE call with our team HERE - Visit Construction Leading Edge for more HERE -- The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time. Follow us on your favorite podcasting platform so you never miss an episode!

How to get clear on what your “target” wants most—and why it matters.Why you want to answer your reader's WIIFM (what's in it for me) question right up front.How to “punch above your weight” to connect with household-name-type people.The value of being genuine and coming from a helpful place.Crafting your pitch so that the reader can make a quick Yes/No call.LINKS:The Introduction GameRochelle | Email List | Soloist Women | LinkedIn | Twitter | InstagramJonathan | Daily List | Ditcherville | LinkedIn | Twitter

Your Skills Can Pay the BillsWhen you're looking for work, what makes you decide to apply to a particular job posting? Do the pay and benefits seem appealing? Is it something you have past experience with? Maybe you feel confident you'll get the job because it's a safe bet; even though it may not be your ideal position, you know it will suffice...but don't you deserve better?In today's episode, I'm giving you permission to do what you love for a living. We're going to talk about how your skills, such as hobbies, extracurriculars, or other activities you do for fun, may actually be able to pay your bills. It's not too good to be true! Let's discuss the possibilities and open the door to new opportunities. Tune in now!Chapters[01:45]"Whether you think you can or you can't, you're right." - Henry Ford.[02:45]When applying for jobs, you could be limiting your options without even realizing it.[04:29]Your resume can help you reflect on what you've accomplished at previous jobs, but your job experience is not all you have to offer.[06:38]Get out of the mindset that you can only do jobs you've done before. Your skills may not align with every job you've ever had. There may be hidden talents you are overlooking![09:05]Look at the skills you possess outside of what you've done for other employers. There is value outside of your job history.[10:22]Some jobs may require certifications for you to be eligible, but not all jobs! Don't discount opportunities because you assume you aren't qualified.[11:53]Don't let job titles hold you back! Limiting yourself prevents you from unlocking your fullest potential.[13:37]Reach out to me at craigancel.com/coaching so we can book you an appointment to help you unlock your fullest potential so you can have the most opportunities for success!

Are you launching a new product or service? Do you want to know the ONE STEP that will make or break your sales?

Today Adam A. Adams from the Podcast on Podcasting joins Dave Jackson from the School of Podcasting  and we talk about what stops a podcast from launching, and what makes for a successful podcast launch. JOIN THE SCHOOL OF PODCASTING Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to  https://www.schoolofpodcasting.com/coach SPONSOR: Podcast Branding.co If you need artwork, a logo, a custom podcast website, or a full-on branding audit, let the award-winning graphic artist (and fellow podcaster Mark Des Cotes make that great, professional first impression. see www.podcastbranding.co  Mugshot: Based on a True Story Podcast Ever wonder how many of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com Mentioned In This Episode www.trypodpage.com Home Gadget Geeks Podcast The School of Podcasting Become an Awesome Supporter the Podcast on Podcasting Converting RSS to Excel Video Tutorial on Moving a Feed TOPICS 00:01:09 - Sponsor: www.podcastbranding.co  00:02:32 - mugshot:basedonatruestorypodcast.com 00:03:07 - Adam's Background 00:04:26 - Advice for New Podcasters 00:07:03 - What Holds them Back  00:09:28 - Thank About the Listener  00:14:10 - Actors on Strike - Good For Podcasting?  00:16:52 - Removing Episodes from The Public  00:23:03 - Attention Grabbing Episode Titles  00:29:02 - WIIFM (what's in it for me?) 00:30:32 - The Podcast About Podcasting  00:31:32 - Starting Your Podcast Stong  00:45:26 - Hook - Story - Offer  00:50:05 - Feedback on Artwork  00:52:11 - How Long is the Post?  00:56:36 - Assets  00:57:25 - You NEED To Promote Your Show  00:58:48 - Two Websties to One - Without Losing the Show  01:04:34 - THANK YOU (https://www.askthepdocastcoach.com/awesome) 01:06:20 - Where is the Crypto Stuff?  01:08:19 - What is Podcasting 2.0?  01:10:35 - Full Season Drops  01:19:44 - Fit Your Podcast Into Your Life  01:21:24 - Bank Some Episodes  01:22:51 -  Branding Episodes Might Be Short  01:23:41 - Mixing Solo and Interviews In The Same Feed  01:26:01 - Chat GPT Can't Do This  01:27:38 - Wrapping Up  Support the Show on Patreon Be an Awesome Supporter!  Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions. This episode 445 is part of the Power of Podcasting Network  

Do you want to inspire and empower your team? In this episode, Nils Vinje and Sara Barnes share valuable insights on how to do it effectively. One of the most important lessons is to recognize and celebrate employees' strengths. By observing and identifying what truly inspires and energizes them, leaders can help their team members achieve their full potential. Tune in to learn more about these strategies and how to implement them in your organization. Podcast highlights: 1:11 - Empowering employees - Sara shares a couple of things on how to empower employees. 7:19 - Balancing long-term and immediate needs - When it comes to inspiring your team, why is it important to take a long-term view while balancing immediate needs? 9:55 - Fostering a culture of innovation - How does this makes employees feel valued? 12:28 - Building a team identity - How important is building a foundation for a team to operate off of? 19:47 - Psychology and tactics - This is so important but often overlooked. 20:35 - Fostering a collaborative environment - One of the things Sara learned early on working with Nils. 25:04 - What's in it for me? - WIIFM. Everyone's favorite radio station. 29:36 - Promoting continuous growth and learning - Sara shares the importance of observing employees and recognizing their strengths to empower them and provide growth opportunities. 31:13 - StrengthsFinder assessment - The language to describe what you're naturally talented to do. Connect with Sara at https://www.linkedin.com/in/saracbarnes/ Learn more about Verifiable at https://verifiable.com/ This episode is brought to you by the B2B Leaders Academy. The cost of not consistently developing your leadership skills is enormous. At the B2B Leaders Academy, you can gain access to monthly leadership training and live coaching. Being a great leader isn't hard, you just need a guide and the right set of tools. Head on over to b2bleadersacademy.com and become the leader you have always wanted to be. #Leadership #B2BLeadership #BusinessLeader

The crux of any success? It isn't the plan, it isn't the desire, not even the WIIFM, its EXECUTION. And organizational change is no different. Today's episode discusses the difficulties that organizations face when it comes to executing change. Once again guest and change management author and guru April Mills comes to us on the topic of change…but this time it isn't how to do it, but how she has seen managers institutionally throw up their own barriers to change even as they try to change…starting with outsourcing on the thinking to…professionals. It may be that we are so good at PM and Change techniques that we have once again lost the bubble…the point is to execute and create value. Recognizing and moving past the "aspiration ability gap," jumping through the hoops of just ticking boxes, we have to focus on execution and look for opportunities for acceleration. Managers are called to amplify positive responses to create belief ripples that lead to success. Organizations can get in their own way,Eager to change but miss the play.Professionals may think they know the game, butFocus on outcome, not the timeframe.Sandbagging is when a project takes too long,Outsourcing your brain leads to execution gone wrong.The aspiration ability gap will widen and grow,Unless leaders look for signals, they miss seeds of value they should sow.

Apply For a Job? You Must Do This!How much time do you spend trying to find the perfect job? Are there jobs you don't apply for because you're not sure if your resume fits the job description? What if I told you that you have the power to influence the way you showcase your value?...In today's episode, we're going to talk about the power of your influence when it comes to interviewing. While it may seem impossible, I'm here to give you some perspective on how much power you have when it comes to several important factors. Hint: It's more than you think! Chapters[02:55]The power of your influence is strong![04:13]During a recent job fair, I had the chance to ask a powerful global employer some of his biggest pet peeves when it comes to interviewing. [06:57]If you don't do your homework on the job you're applying for, you may not get the job...[09:01]WIIFM  stands for: What's In It For Me? Use this acronym to think from your future employer's perspective.[13:52]When applying for a job, you should tailor each resume to meet the specific needs of the position you're applying for![15:40]To sum it up: Research the company and position you're applying for.Mentioned LinksGrab my Resume Master Class!Book one-on-one coaching with me to get your resume ready or your interview prep complete!

Hello, welcome to the Safety Culture Excellence podcast, brought to you by ProAct Safety, the world leader of safety excellence.   This week's podcast is "What's In It For Me?" Build internal engagement with a custom, internally led BBS program. Learn more at https://www.leanbbs.com/.    I hope you enjoy the podcast.  Have a great week!    Shawn M. Galloway  

This week, Dan Neumann is joined by his colleague Justin Thatil to explore POWER Start, a great strategy to help you plan, structure, and run your meetings effectively.   In this episode, Dan and Justin dive deep into the structure of POWER Start and the fantastic benefits that result from using it as the most effective tool to make meetings productive and, even sometimes, the way of knowing when an event needs to be canceled.   Key Takeaways What is POWER Start? It is a formula that was created to allow people invited to a meeting to have the right frame in order to have a productive session. POWER: Purpose, Outcomes, WIIFM (What is in it for the attendee?), Engagement, and Roles and Responsibilities. POWER start is the formula for the host of the meeting to communicate to the folks who will be attending the event about the most important aspects of it, for example: How is the Team going to be engaging? What is the purpose of the meeting? How they will be contributing to it? PURPOSE: Knowing the purpose of the meeting is crucially important, which also lets you know why someone is invited to a particular meeting. Knowing the purpose of a meeting means understanding the reason why people are getting together. OUTCOME: The outcome is explicit, and it refers to what could be deliverable. What are we trying to achieve as a result of this meeting? Sharing this information helps the assistants to prepare for it and be able to anticipate what the session will be like. WIIFM (What is in it for the attendee?): This section contains the benefit that each of the attendees can expect from a particular meeting. Sometimes there is a concrete reward. It can also be a reminder that there is a bigger purpose to what each of the attendees is doing. You can engage and propose solutions; it goes beyond the idea of being lectured by someone. ENGAGEMENT. How does POWER Start engage the participants?  The meeting's host need to puts into practice facilitation techniques. Sometimes staying concentrated is not that simple! Using the proper engagement tools is vital. ROLES and RESPONSIBILITIES: What is expected from the attendees of a meeting? A Scrum master is expected to exercise the art of participation so members are encouraged to be engaged in their roles. After the meeting: The “after” should be based on the outcome you had set for the meeting. What are the actions that I need to take after the meeting?   Mentioned in this Episode: The 5 AM Club: Own Your Morning. Elevate Your Life, by Robin Sharma   Want to Learn More or Get in Touch? Visit the website and catch up with all the episodes on AgileThought.com! Email your thoughts or suggestions to Podcast@AgileThought.com or Tweet @AgileThought using #AgileThoughtPodcast!  

Jesse shares his response to a question that came up during an SSP meetup about selling a must have (painkiller) app v. selling a nice to have (vitamin) app. Here's two things you can do if you find yourself at a vitamin SaaS company: 1. Learn all you can about your buyer and their industry so you can be a partner and consultant to their business 2. Truly understand WIIFM... What's in it for the buyer and how can you convey that outcome in your process. SPONSORS: • Surfe (Connect your CRM with LinkedIn in 60 seconds) - https://www.surfe.com?fpr=ssp use this link with promo code JWSURFE5 for a 5% discount on your first year • Overloop (Run multi-channel outbound campaigns, from a single platform) - https://get.overloop.com/ssp use this link for an extended trial and additional onboarding hours • Close (The CRM Built for Growth) - https://refer.close.com/ssp CONNECT WITH JESSE: • Linkedin: https://www.linkedin.com/in/jessewoodbury/ • Twitter: https://twitter.com/jessewoodbury • Website: https://jessewoodbury.com/ HELP GROW SSP: • Join the Slack Community: https://launchpass.com/saas_sales_players • Subscribe! • Leave a rating, write a review and share • Ask about 1:1 performance and career coaching with Jesse • Check out the above sponsors, it's the best way to support the show GUEST HIGHLIGHTS: Ian Koniak, Brandon Fluharty, Jamal Reimer, Jen Allen-Knuth, Andy Paul, Collin Mitchell, Rafael Figueroa, Tim Zielinski, Christian Banach, Rajiv 'RajNATION' Nathan, Belal Batrawy, Christine Rogers, Chris Beall, Dustin Brown, Patrick Baynes, Jeroen Corthout

Should You Get a Summer Job?Summer is just around the corner! Are you getting a summer job? Last episode we talked about internships, but what's the difference between that and a summer/seasonal job? Let's dive into a new episode of Career Growth Made Easy!Think of a summer job as a warm-up. You can use these summertime months working to prepare for your life in the working world. After all, practice makes perfect.Chapters[01:14]Are internships worth it? Check out our last episode![01:53]What's the difference between an internship and a summer job?[03:45]Why you should be interested in the job you apply for.[05:33]Some summertime jobs can offer full-time hours.[06:29]This is a great chance for you to build your resume! Download our Resume Master Class today![08:21]WIIFM - What's In It For Me?[09:42]Build your network and get some professional references![11:14]Weigh the pros and cons of leaving early since it's a short-term job.Mentioned LinksEp 152: Are Internships Worth It?Download our Resume Master Class today!

WIIFM – What's in it for me? This is one of the central marketing and sales questions that you need to know the answer to in order to sell more stuff!  So, do you know what's in it for your customer or client if they purchase your product or service?  Listen to today's episode and let's chat WIIFM. It's such a great episode with so much GOLD.  You can find the show notes at www.socialmediaandmarketing.com.au/240 Take a listen to episode 240 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social   READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge   WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: https://bit.ly/beginnersguidetoads   SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/240    DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/  

Amy Kenigsberg, Cofounder and COO of K2 Global, joined me on The Global Marketing Show to discuss WIIFM (“what's in it for me?”) communications, cultural messaging, and ChatGPT. K2 focuses on precise, nuanced messaging to impact everyone involved in the purchasing process, a strategy especially critical within account-based marketing (ABM). To that end, Amy developed a process that her agency uses to build a “Bible of Messages”: starting with the engineers from its technology company clients, K2 translates all the features and benefits of the “tech talk” into “marketing talk,” which is then customized to each of the decision makers in the buying process. They then test rough draft messaging across industries, roles, and geography to validate the messaging specific to each player, driving each to emotionally connect with the client's brand. Continued client support combines K2's Bible of Messages with the PESO Model™ developed by Gini Dietrich, of OBI. The PESO Model™ integrates and optimizes use of the four media types – paid, earned, shared, and owned. Building the Model based on specifics from the Bible of Messages accelerates the end-result of helping companies build authority and thought leadership more efficiently. Recently, clients have asked Amy about ChatGPT and its ability to write content. Like many content creators and translators, we are watching the technology to see what it will do to our respective industries, and here's what we've seen so far. The good: The speed and ability of ChatGPT is amazing and it's great at smashing writer's block. It can clearly develop a thoughtful flow to the content for an initial “pre-draft” (rather than a “rough” draft, which is simply putting ideas on paper). It gives great ideas for short content like social posts, it corrects grammatical errors, it eliminates boring rote tasks. The Bad: The program pulls from historical content, so even if it's dated, ChatGPT makes it seem current, and real. Add to that the seemingly worldwide trend toward a “post-fact” culture and it's easy to imagine how the continued recycling of inaccuracies could kick-start the multiplier effect of a world operating on widespread misinformation. The content is consolidated, with neither source nor attribution to the original writers. When we write and publish, we cite our sources to add legitimacy to our work. Hopefully, the tide will likewise demand and formalize citation of content from any automated source. Its ability to adapt the tone of its output to the intended purpose is still limited. With the lack of emotion, ChatGPT content can get boring to read. It may make sense to use it to generate an automatic first draft and then edit for nuance, urgency, and other emotional cues, but outside of potentially helping with a writer's block, it wouldn't necessarily save time. The Ugly: Have you ever heard of the Infinite Monkey Theorem? It states that a monkey hitting keys at random on a typewriter keyboard for an infinite amount of time will almost surely type any given text, such as the complete works of William Shakespeare. Amy compares ChatGPT to this theorem!  Given enough tries, maybe the program can come up with a creative story that encapsulates your marketing message with enough emotion to capture your buyer's attention. The Concerns: Amy describes her additional concerns: On his Revisionist History podcast, Malcolm Gladwell explained the difference between an anecdote and a story. An anecdote talks about something that happened: “I went to the store and used a $5 bill to pay for the items I bought.” A story adds some spice to the anecdote: “I went to the store and tried to pay for my items with a $5 bill. The shopkeeper laughed and threw the bill back at me.” (OK, I edited it a tad from the podcast, but you get the idea.) In essence, an anecdote recites; a story keeps you interested, and you want to know more. ChatGPT can produce anecdotes; creative writers tell stories. Good marketers are creative writers.   Perhaps inspired by our conversation, Amy says her favorite foreign word is the noun “balagan,” which is Hebrew for “mess”!   Links: https://k2-gc.com/   https://www.linkedin.com/company/k2-global-communications https://mobile.twitter.com/k2gcomm https://www.facebook.com/K2GlobalCommunications   Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Amy - https://www.linkedin.com/in/amykenigsberg/ Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Live with us today at Talent Acquisition Week is Brian Fink, Talent Acquisition Partner at McAfee, to discuss how to recruit in online chat forums. We discuss why this event is not one to be missed, why Brian loves Hired and events in general, and what his presentation is about. Brian even shares with us how he "hacks Slack," how he recruits on Discord, and why you should use your personal email address when joining these communities, as well as how you can find them and what mistakes to avoid. We delve into why Brian offers practice interviews and resume reviews before discussing why conversations have to be taken offline. He also tells us what he looks for when recruiting for certain roles and shares the best career advice he has ever gotten. To hear all this and more, tune in now!   Key Points From This Episode:   Why you don't want to miss this event next year and what Brian likes about events. What Brian's presentation is about: how to hack Slack! Why he loves that Hired gives him the opportunity to make credible relationships.  Tips for recruiting on Discord.  Why you can hire immediately and give feedback on a resume.  How to join these online communities and why you should use your personal email address.  Why Brian offers mock interviews to people who are sharing their resumes.  What he looks for when he's looking to hire for specific roles.  The importance of taking conversations offline.  How to find these online communities.  How these communities protect themselves from people who handle things incorrectly. Brian shares the best career advice he's ever received with us!   Tweetables:   “Your community is going to tell you what they're interested in and how you can bring value to them.” — @thebrianfink [0:19:46]   “[Always] do one more [thing than the other guy is doing]. It will set you apart from a work ethic standpoint, but also from a candidate experience standpoint.” — @thebrianfink [0:21:32]   Longer Quotes:   “I like to think of recruitment as tuning into the channel, WIIFM: what's in it for me? When you tune into WIIFM, we're able to have a genuine conversation not built around what we're trying to serve and the interests that we're trying to perpetuate but instead the mission that that candidate or that individual is trying to serve.” — @thebrianfink [0:06:13]   Links Mentioned in Today's Episode:   Brian Fink on LinkedIn Brian Fink on Twitter Brian Fink on Instagram Kubernetes Slack Slack Medium Discord Slofile Talk Talent to Me Hired  

So, a few things to remind everybody. First of all, don't forget EHRs (electronic health records) were purpose built originally for billing. This is no secret. People quite openly have called EHR systems glorified cash registers. If I want to be generous, maybe I would restate this to say that EHRs were designed to document patient interactions. This is what their core architecture was built to achieve. But today, there's a lot that goes on that isn't a traditional patient interaction. First of all, me even calling it, frankly, a patient interaction should give longtime listeners a clue where this is headed. I mean, say you're sitting at home on your couch. I don't know. You're probably not considering yourself a patient. You're considering yourself a person sitting on your couch. However, say you're sitting on your couch and you haven't taken your COPD maintenance therapy. Potentially that is something of clinical significance that maybe should get figured out and noted somewhere—potentially prior to the acute event going down. Or, still talking about things that are relevant to patient health but which don't naturally tuck into an EHR system's native architecture, maybe we have social workers and nutritionists and all kinds of people who are not doctors or nurses or PAs (physician assistants) in this mix. Most of the time, these people don't even have access to the EHR. I mean, what percentage of things that are going to impact a person's health outcomes can be classified as traditional patient encounters that EHRs were designed to document? I mean, you've got your scheduler who wants to tell the transportation company something about a patient. Anything RPM. Where's the caregiver or the family in that garden-variety patient interaction? In sum, what is happening between codes getting written in patient health records? Where's all that information going? I mean, what order set are you gonna use to get all that in and out of the system? Am I saying anything revolutionary that many of you don't already know extremely well? No, I am not. But I am shining the spotlight on it to challenge what might have become a sort of default position at provider organizations today, which is to make the EHR the one ring to rule them all, which might be something to consider revising strategically. My guest in this healthcare podcast, Emily Kagan Trenchard, makes a super point about all of this that I haven't heard made so succinctly or so eloquently. Emily puts it this way: She says just integrating into the EHR as a reflex without contemplation is kind of the olden days. She talks about identifying the core functionalities, the centers of gravity that are needed to bring together providers and patients and everybody else in the mix. Then you find the best systems—call them platforms if you want. But if, at a fundamental level, you have a technology designed for one thing and you're trying to shoehorn it to do something else and this something else is a critical business function, maybe this is something to think about at the highest levels. Of course, it goes without saying that these platforms have to work together (obviously); but you kind of gotta get the right platform for the right job. Now, to make one point clear as glass, what we are not talking about here is cobbling together a bunch of point solutions. What we are talking about is getting the fundamentals, the core architecture here, solidified. Pam Arora talks about this at length in episode 246. She's the CIO at Texas Children's. Pam Arora says that if a health system doesn't get its technology infrastructure rock solid, if that infrastructure is janky in any way, then everything built on top of it will require duct tape and workarounds and probably not go as well as planned. On the show today, Emily Kagan Trenchard continues that theme. She talks about the four platforms that she feels are very necessary to underpin or be the chassis to best support helping providers and others help patients and people in and out of the clinic. She calls each platform a tentpole. These four platforms are: The EHR A CRM (customer relationship manager). And, by the way, when Emily says CRM, she's talking about more than software. It's more like a philosophy or a whole approach around relationship building with patients/people/customers. A cloud platform for data and analytics A data exchange One last takeaway, for me at least. Emily has talked about two basic facts that inform her thinking: (1) Providers and patients alike are increasingly not tolerant of friction. (2) What is easiest is the most likely to happen. Something that we don't get into in this show but certainly bears considering is the larger context here. Yeah, we got Amazon, we got Google—not only what they are doing alone but also what they are investing in. They have platforms that are purpose built to remove friction and to be really, really easy … one-click easy. So, let's talk about the WIIFM (the “what's in it for me?”) here for health systems to get a move on. When Merrill Goozner was on the show a few weeks ago (EP388), he says that when patients and employers and taxpayers start crying uncle on both healthcare prices as well as just bad friction-filled experiences and also when, at the same time, technology and new competitors move in on the supply side, he says what's gonna happen then is older incumbents like hospitals could find themselves getting their lunches eaten. So, probably intuitively as well as intellectually, health systems really getting their technology clearly optimized to support their communities, their patients, and their providers might seem to be mission critical, especially as we contemplate the stuff that Mike Thompson was talking about in episode 389 about how there is increasingly data out there which identifies hospitals who are very inefficiently run. And so, if at a very basic level a hospital has misaligned tech that's requiring a lot of workarounds and stuff, which is another way to say wasting a lot of staff time, having the right technology deployed in the right way will certainly ground efforts to be effective and also help compete with some of these lurking entities who are looking to take a piece of the $3 or $4 trillion healthcare industry in this country—of which hospitals account for something like $1 trillion. And as Eric Bricker, MD, says in episode 351, this is why hospitals have a big red target on their back. Also, I would be remiss not to mention that non–purpose-built, dare I say bad, technology causes bad clinician burnout, which causes bad turnover, which is really expensive. Arshad Rahim, MD, MBA, FACP, talks about this in episode 323. By the way, I interviewed Emily Kagan Trenchard at NODE.Health's Annual Digital Medicine Conference in New York City this past December—always a great conference. Emily is SVP and chief of consumer digital solutions over at Northwell Health. Northwell, in case you haven't heard of this health system, is very large: 21 hospitals, 850 outpatient clinics, 300,000 patients a year. Yeah, it's big. You can learn more at northwell.edu and connect with Emily on LinkedIn. Emily Kagan Trenchard offers a unique perspective from within the American medical system: A spoken-word-poet-turned-healthcare-executive, she is on a mission to remix the human in healthcare, challenging entrenched assumptions about what it means to give and receive care in the digital age. As senior vice president, chief of consumer digital solutions, for New York State's largest health system, Northwell Health, Emily leads teams that push the limits of how we use technology to make healthcare seamless and steeped in humanity while keeping the company competitive at a time of radical change. She is a big believer that innovation is an ongoing process, not just a box to check, and launched Northwell's first UX department to ensure that patient perspectives and needs drove the design of digital tools and systems. Prior to joining Northwell, Emily led Web systems for New York City's Lenox Hill Hospital, where she drove the development of many early consumer health tools, including the first-ever implementation of the Zocdoc scheduling platform for a hospital. Emily holds a master's degree in science writing from Massachusetts Institute of Technology and a bachelor's degree from the University of California at Berkeley.   07:55 How does customer digital solutions fit into the larger technology infrastructure in healthcare? 09:54 “Where else do you have centers of gravity that you should respect in the architecture?” 10:11 “There is a constellation of need here.” 11:51 “We interact with way more than just patients.” 14:28 “We have to be able to understand the network of relationships in a population.” 15:11 How do EHRs and CRMs interact as two tentpoles in healthcare? 17:32 “The question is, where does a human being work?” 19:54 How are patients staying on a nonfragmented care journey in a proactive way? 23:46 “Anybody who's a consumer of our digital offerings has a relationship with us.” 29:33 “The medicine is being practiced not only on our physical bodies but on our digital bodies.” You can learn more at northwell.edu and connect with Emily on LinkedIn.   @ektrenchard of @NorthwellHealth discusses #EHRs and #CRMs on our #healthcarepodcast. #healthcare #podcast #EHR #CRM   Recent past interviews: Click a guest's name for their latest RHV episode! Dr Scott Conard, Gloria Sachdev and Chris Skisak, Mike Thompson, Dr Rishi Wadhera (Encore! EP326), Ge Bai (Encore! EP356), Dave Dierk and Stacey Richter (INBW37), Merrill Goozner, Betsy Seals (EP387), Stacey Richter (INBW36), Dr Eric Bricker (Encore! EP351), Al Lewis, Dan Mendelson, Wendell Potter, Nick Stefanizzi, Brian Klepper (Encore! EP335), Dr Aaron Mitchell (EP382), Karen Root, Mark Miller, AJ Loiacono, Josh LaRosa, Stacey Richter (INBW35), Rebecca Etz (Encore! EP295), Olivia Webb (Encore! EP337), Mike Baldzicki, Lisa Bari, Betsy Seals (EP375), Dave Chase, Cora Opsahl (EP373)  

Why is a very powerful word. It provokes conversations and promotes thoughtful responses. Simon Sinek thought it was so important he wrote a book about it "Start with Why". He said that "What" is the action, "How" is the method, and "Why" is the purpose or promise. He says, "People don't buy what you do; they buy why you do it." I did an interview with Mark S.A. Smith where he said that in the B2b sales and marketing world, "C-Level customers only care that you solve their problem, and don't get them fired!" I have to agree somewhat, but I want to add that they have a WHY also. Maybe it's about their family? It could be their employee or customers, or back to what I said before, it could be their passions. All so often we tend to focus on the "What" or the "How". "Our software will find hidden customers." "Our training will help you retain employees." And, "Our machine has better up-time, leading to more profits". What's missing is the WHY. Why do they want more customers, happier employees, or more uptime from their machines? It's not a simple answer but probably more complex issues, but while everyone is shouting the "What" or the "How", you can stand out by emphasizing the WHY. "Some people see things that are and ask, Why? Some people dream of things that never were and ask, Why not? Some people have to go to work and don't have time for all that." - George Carlin In this episode, we will explore... What is you "WHY" and how to align that with your perfect customers' "WHY"? Want To See How To Market BETTER? - Click Here

Season 3 Ep. 1 – Boundaries 101 – The basics In this episode we discuss what boundaries are, what they're intended to do, and provide examples of boundaries. Then we look at the benefits of creating healthy boundaries (WIIFM), Signs we need to set boundaries, intrapersonal traits and characteristics needed to accomplish this task and action steps to begin building better boundaries. Be brave! Join us! Works Cited Brooten-Brooks, M. C. (2022, January 24). What is Boundary Setting? Retrieved from verywell health: https://www.verywellhealth.com/setting-boundaries-5208802 Nash PhD, J. (2018, January 5). How to Set Healthy Boundaries & Build Positive Relationships. Retrieved from PositivePsychology.com: https://positivepsychology.com/great-self-care-setting-healthy-boundaries/ Tawwab, N. G. (2021). Set Boundaries, Find Peace. New York: Tarcher Perigee. Terkeurst, L. (2022). Good Boundaries and Goodbyes. Nashville: Thomas Nelson.

What does it mean to take a journalistic approach to your podcast content? In this episode of Podcraft, we're joined by Katie, who is the driving force behind our new topical content offerings. Katie explains that a "journalistic approach" involves taking time to research your subjects and using a structured workflow to build stories. Some of the tips and suggestions here include using newsletters and Google Alerts as a way to source stories and using Trello boards and spreadsheets to organize content and ideas. When it comes to fact-checking and sourcing stories, Katie recommends using multiple sources and tracing back to the original source. She also talks about the importance of citing sources, and how to contact people for comment and quotes. Finally, Katie and Matthew discuss the importance of considering what value the content will provide to listeners. They suggest using the acronym WIIFM (What's In It For Me) to help stay focused on providing value to listeners.

When I say "Whiff" what do you think of? Are you imagining a baseball, moving at 100 mph, dropping out of the strike zone as the batter takes a swing at strike three? Or are you thinking of waking up, and catching the smell of BACON wafting throughout your living space? Have you heard the term "WIIFM"? I have said that people tune into two different radio stations... "WIIAM" and "WIIFM". WIIAM stand for "What is interesting ABOUT ME", and WIIFM stands for "What's In It FOR ME". Many marketers use WIIAM or FOMO (fear of missing out) as a motivator to get people to pay attention to their posts and emails. You see it all the time. The attraction action you want them to take is to reach out, on their terms, when they are ready. That means it could take multiple interactions with your content. It can take days, weeks, months, or years. You can never predict if and when that day will come. “It is not your customer's job to remember you. It is your obligation and responsibility to make sure they don't have the chance to forget you.” — Patricia Fripp In this episode, we will explore... What is WIIFM, WIIAM, FOMO, and the meaning of BACON? Want To See How To Market BETTER? - Click Here

Ugly Sweaters Make Good Conversation With the arrival of ugly sweaters and too much egg nog, the holiday season is upon us, which means that you may find yourself involved in more conversations with more people than you do at any other time of the year.  To make sure you enjoy every conversation you have, I want you to remember two things… First, unless you live under a rock, you will find yourself in the middle of a calorie and alcohol-induced conversation that, as Dave Ramsey would say, 'That's stupid!' When you find yourself in that situation, keep those two words in mind, keep your mouth shut, smile, change the subject, and take a walk outside. Never let anybody else ruin your day. Now that we have the negative out of the way, let's talk about being the most fun and interesting person at any event you attend. If you do nothing else, remember that everybody is listening "WIIFM' broadcasting live in their mind. All anybody cares about is 'What's in it for ME?' The secret to starting or participating in a conversation that will make you a communications expert is to never make it about you and always make it about who you are speaking with. When you do, magic happens… When you make OTHERS the most interesting person in the room, YOU become the most interesting person. So, take a breath, enjoy the season, and see if you can learn a little bit about every person you meet. Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric Skae is the CEO of Carbone Fine Food with 30 years of CPG experience in strategy, sales, branding, marketing, finance, and distribution. On this episode of ITS, Eric breaks down the elements of what makes a best in class brand, why WIIFM is his guiding principle, and how he frames his category stories with data.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

“People don't buy what you do, they buy why you do it”. - Simon Sinek How does this translate to your hiring? The simple answer is that your company's WHY is the one thing that differentiates whether a person joins for the paycheck or something bigger. Because it is important to them.  It is the WIIFM (what's in it for me) Right person, right seat needs to happen, every time. Your company depends on it! When we hire solely for skills. We experience the Wrong person, Right seat more than 51% of the time.  When we hire for values first, and skills second, it moves us closer to a 75% success rate of Right Person, Right Seat.  In addition, when we are in alignment with the “WHY”, the probability of successful hiring skyrockets over the 95 percentile.  This is how everyone wins. Right person, right seat every time. Guest Bio: Ted Bradshaw is an Expert EOS Implementer™ & Community Leader at EOS Worldwide.  He served as an executive with Xerox and IBM, then left the Fortune 500 world to explore the thrills of entrepreneurship.  What he found was a long string of success that looked great on the surface. But underneath it all, he felt anxious, exhausted, and stressed, chasing money wherever it led and wondering why he never felt fulfilled. Along his journey, Ted gained valuable insight into how a person can achieve fulfillment in all aspects of life and he shares those insights with his best-selling book, Stop Chasing Squirrels. Today, Ted lives his passion in helping others find theirs. A leading proponent of the Entrepreneurial Operating System®, Ted is a speaker, author, Expert EOS Implementer™, and the Community Leader for EOS Worldwide TODAY WE DISCUSS The importance of aligning WHY  How to hire the person that aligns most with your WHY Challenge? Organizations need to change their frame Purpose alignment Company helps the person achieve their purpose Right people, right seat Understanding how to develop or bring in people to scale How does the mission complement their people  Not selling on the company purpose Employee's mission/purpose Rick's Nuggets: Core values are the foundation of your company WHY Values drive purpose (WHY) & mission Align with values, adopt the why as your own  Align with purpose but not the values? Passionate about the “work”  Disruptive to the organization Operate in a manner that is counter-productive to the rest of the organization? Wrong person, right seat How do we solve the problem?  Clear on Core Values Mission to mars exercise Culture of the organization  Founder or exec team often generates Jim Collins - Built to Last This is the definition of right person for the company Right people on the bus Hard look a the company mission Look through the lens of the employee Why does this matter to them Understanding the employees purpose Leaders need to understand their why first Help theme to get there Or find it Rick's Nuggets: Core Values Define what they mean in terms of how we operate, make decisions and treat others Measurables to avoid being subjective  Getting to the WHY Attract & repel people “Everything we do is to help entrepreneurs to build the strongest companies. Starting with the roots of effective interviewing to hire the strongest people” Proactive Interviewing Listen first   Why open? What is desired (positioning) Candidate ownership of the process  (do they WANT it?) “What would you like to do?” “What value would you get from moving forward?” Working session (Capacity to do the work) Real-life working scenario  Solving a real problem Understanding:  technical skills, problem-solving abilities, communication style, presentation skills, team interaction, passion for the work Key Takeaways that the Audience can plug into their business today! (Value): Look at your own personal purpose. Ist it aligned with the company purpose Ask leaders what their purpose is and how does it align with the company Guest Links: LinkedIn: https://www.linkedin.com/in/tedbradshaw/ Website: https://www.tedbradshaw.com/ LinkedIn: https://www.linkedin.com/company/pura-vida-coaching/ Twitter: https://twitter.com/ted_bradshaw?s=20&t=Ol9g6VgvRaF9UWRV0EpOpw Instagram: https://www.instagram.com/tedbradshawco/ Facebook: https://www.facebook.com/tedbradshawco Host Links:  LinkedIn: https://www.linkedin.com/in/rick-girard-07722/ Company: https://www.stridesearch.com/ Podcast: https://www.hirepowerradio.com YouTube: https://www.youtube.com/channel/UCeEJm9RoCfu8y7AJpaxkxqQ Authored:  "Healing Career Wounds"  https://amzn.to/3tGbtre HireOS inquiry: rick@stridesearch.com Show Sponsors: www.stridesearch.com www.intertru.ai