Home Service Leaders

Beth Carr of Fortified Branding (https://www.fortifiedbranding.com) tells Nathan and Dave that they need to get their story straight if they want to attract and retain customers. Check out this amazing, free resource with Beth's company, Fortified Branding: https://mailtrack.io/trace/link/54679150406288dea4d25d0cc12b26a35292aecd?url=https%3A%2F%2Fmailchi.mp%2Ffca6245b8632%2Felevator-pitch-workbook&userId=6198509&signature=b9c9d01ebbcd20c6

Nathan and Dan Platta from BlueSkies Services (https://www.blueskiesservices.com/) sit down to do have a conversation about bookkeeping and marketing for service companies. It's simultaneously an HSL episode and an episode of Dan's Bookkeeping, Beer, and BS podcast. So it kind of ends up being neither. But it's a great conversation.

Nathan talks with Dave Sage, head of sales for More Leads Online, about all that he's learned in his role about marketing for the trades.

Kate Cinnamo (www.explorethetrades.org) stops by to talk about how to get people interested in the trades. Nathan realizes he's actually part of the problem, and Kate is cool about it.

Mark Jones from Blue Street Pools is on the podcast, and marketing school is in session. Nathan's brain may never be the same.

Zach Ausherman from Ausherman Painting (https://www.aushermanpainting.com/) stops by to talk about how to hire, bid, and grow with quality for the long haul.

Nathan brings on Martin Morud (https://www.trunorthsolar.com/) to talk about what it's like to start a renewable energy business from the ground up. But in the end, Nathan really wants Martin to help him figure how to charge an electric car with an ill-advised mobile solar set up.

Nathan gets Al Levi's name right on the second try. Al (7powercontractor.com) is nice enough to come back and talk in-depth about his approach to budgeting and managing growth for contractors.

Al Levi (7powercontractor.com) sits down to school Nathan on how to pronounce his name and how get your contracting business growing with by getting everything organized and written down. If you feel like you're fighting the same fires every week in your business, this is the episode for you.

Chad German (Nationwide Electrical Education Services - www.electricaledu.org) drops some knowledge on Nathan about the current state of electrical trades and tech education. Listen to the end for Chad's insights on how to use social media in an authentic way and still grow your business.

Steve Sheinkopf from Yale Appliance stops by and blows Nathan's mind with Yale's 360-degree approach to tying costs to serving customers.

Mike Arnold from Creekside Outdoor Living stops by to talk with Nathan about bidding with confidence, what he thinks about "fake it 'til you make it," and how to adapt for customers during a pandemic.

Catch the second part of Nathan's conversation with Alex Hallmark of Fred's Appliance Academy. Alex talks about how educating is the best way to stay innovative and runs the gauntlet of Quick-fire Questions.

This week Nathan talks appliance repair and so much more with Alex Hallmark of Fred's Appliance (https://fredsappliance.com) and Fluid Services (https://fluid.services/). This is the first part of a two-part conversation, and in this installment Alex talks about how to educate and provide good services during the erratic parts delivery of the pandemic.

Derek Clarkin of Prime General Contractors stops by to give his perspective on the impact of the pandemic from the view of a thriving general contractor. Listen as Derek speaks frankly about the dynamics of the contractor/subcontractor relationship during the craziness of 2020.

Tim Brown (Hook Agency) stops by to talk about digital marketing for service trades and how to get your employees involved in building successful business processes.

Amanda Boomen (TheHomeMag Minnesota) stops by to talk about a range of topics in home services. Listen as Nathan's mind gets blown by some of Amanda's tips on hiring in home services.

Rejoin Nathan's conversation with Matt Tyner and hear Matt drop gems as he answers the round of Quick-Fire Questions.

Matt Tyner from Williams Comfort Air joins the show to talk about how provide 5-star trades service.

Alex Hallmark of Fred's Appliances tells you how to train successful employees. It's seriously impressive.

Dustin Stelzer from Electrician U joins the show and drops some wisdom on how to keep good workers in your shop.

Austin Caldwell from MLO sits down with Mike Arnold, President of Creekside Outdoor Living of Northwest Indiana. They address key small business topics such as finding and keeping good talent, how to find good customers, and how to grow your business smarter.