Podcasts about small business success

Favour Obasi-ike, MBA, MS introduces this episode reframes “monetization” as a value exchange, built on the core truth that “there's no conversion that started without a conversation.” It presents a strategic model where financial returns are the natural result of building trust through dialogue. Applying this specifically to regional businesses, the discussion outlines strategic podcasting techniques to improve search engine visibility and drive revenue.The key tactic is the deliberate use of geographic keywords within episode titles, scripts, and author fields to dominate local search results. By treating a podcast as permanent intellectual property rather than just a marketing tool, businesses create a lasting reference point that validates their brand through expert conversations, building consumer trust and market authority.This value-exchange model is powered by converting listener attention into growth through methods like pre-roll ads, affiliate partnerships, and private subscriptions. Furthermore, the speaker advises using analytics to identify high-performing locations, allowing businesses to refine their content and promotional strategies for specific audiences. Ultimately, consistent, helpful audio content serves as the foundational engine for long-term customer loyalty, where monetization is the direct outcome of the deep relationships built through strategic, SEO-focused conversations.Key Takeaways: Actionable Insights• Local First, Regional Second: Even international brands are local to someone. The foundational strategy is to dominate your immediate search radius (5-25 miles) by embedding location-specific keywords—such as city, state, province, or zip code—directly into your podcast titles, spoken content, and show notes. This ensures you are discoverable by the customers actively searching for services in your specific operational areas.• Conversation Before Conversion: The speaker's primary argument is that trust is the essential precursor to any transaction. A podcast's main function should be to initiate meaningful conversations and consistently answer customer questions. This process naturally builds the credibility and trust required to guide a listener toward becoming a loyal customer, making the "sale" a frictionless conclusion to a relationship, not a high-pressure pitch.• Podcast as an Intellectual Property Asset: Your podcast should be treated as a core business asset, on par with your domain name or email list. It functions as a permanent, searchable "place of reference" that validates your expertise and builds long-term equity. As the speaker notes, a successful podcast creates listenership, authorship, and readership—"it's a lot of ship sailing"—that expands into partnerships and affiliate relationships.• Give Them What They Want, Then What They Need: This two-step engagement strategy is crucial for audience growth and retention. The speaker reveals their strategic thinking: "Give them what they need first, right? Let me actually put it this way. Give them what they want and then give them what they need." First, attract new listeners with content that answers what they want (their direct search queries). Then, build loyalty and authority by providing the deeper, more valuable content they truly need.Concluding TransitionWith these foundational principles established, the episode transitions into the specific, tactical SEO strategies that bring this value-driven approach to life.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineTimestamped Segments• [00:00:00] Introduction: Why Regional Businesses Need Podcast SEO ◦ Favour outlines the opportunity for regional businesses to build trust, loyalty, and brand awareness through location-focused content.• [00:05:15] The Core Strategy: Hyper-Local Targeting ◦ Details on how to use specific city, state, and province names in episode titles and spoken scripts to attract local search traffic.• [00:09:30] Redefining Monetization: Trust and Conversation ◦ Favour argues that monetization is an outcome of trust, which is built through valuable conversations, not direct sales pitches.• [00:14:00] Tactical Content Planning ◦ Keyword Strategy: How to build content around core business keywords (e.g., "cooking") and then niche down into specifics ("vegan cooking," "pressure cooking"). ◦ FAQ Episodes: The strategy of creating dedicated FAQ episodes for each business location to address unique regional customer questions. ◦ The "Album Drop" Strategy: An explanation of releasing all location-specific FAQ episodes simultaneously to maximize reach and impact.• [00:21:45] Advanced SEO & Platform Tactics ◦ Author Name Optimization: How to structure the podcast's "author" field to include business locations (e.g., "My Restaurant | Seattle | Honolulu | Las Vegas"). ◦ The Power of Voice: Imagine listening to your brand's CEO sending a message directly to you, "documenting their journey with you on live mode" - this tactic creates a permanent "reference point" that builds unparalleled trust.• [00:28:10] The Podcast as a Business Asset ◦ Positioning the podcast as a core piece of intellectual property that builds listenership, authorship, partnerships, and affiliate relationships.• [00:32:00] Monetization Mechanics Explained ◦ A breakdown of ad formats like pre-rolls, mid-rolls, and post-rolls, comparing them to YouTube's ad model. ◦ Discussion on building private, subscription-based podcasts for premium content.• [00:41:00] Live Q&A: Getting Started with Podcasting (with Kelcey) ◦ A new podcaster asks for advice on where to start with her faith-based podcast and monetization.• [00:55:30] Core Digital Assets: Domain & Email List ◦ The speaker emphasizes that your domain and email list are critical assets, using the analogy: "Just like you have an address and a mail box is the same way you have a website and a mailbox."• [01:05:00] Closing Remarks and Call to Action ◦ Favour summarizes the key points and directs listeners to connect for a free audit.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podcast SEO and monetization strategies tailored for local businesses is today's episode discussion. Favour Obasi-ike emphasizes the importance of metadata, noting that elements like podcast titles, descriptions, and author names serve as critical search signals for discovery.By treats these fields as structured data, creators can establish local authority and ensure their content surfaces in specific user queries across platforms like Spotify and Apple Podcasts.The source further highlights the compounding value of backlinking, explaining how consistent episode releases create a vast network of searchable links that drive traffic back to a brand's website. Ultimately, the text argues that a well-optimized podcast acts as a long-term intellectual property asset that builds credibility and solves audience problems through searchable, evergreen audio content.In the 2026 search ecosystem, local visibility is no longer a matter of chance; it is a matter of engineering. This episode serves as a strategic blueprint for local businesses to command "page dominance" by transforming audio content into a high-authority digital asset. By deploying a "spread map" strategy—scaling influence from local roots to international authority—business owners can ensure their brand is the definitive answer to specific consumer queries.The objective is to move beyond the "hobbyist" mindset and treat podcasting as a capital-efficient SEO machine. We explore how to build an "engine" that runs independently via technical metadata and RSS syndication, allowing your brand to reside permanently in the search database.Key Takeaways for Local Business Owners1. Metadata is Your Search ID: Your title, author field, and description must match the exact phrases your customers use. If your "ID" doesn't match the search query, the algorithm cannot process your "legal documents," and your business remains invisible.2. Exploit the 50x50 Rule: Syndication is a volume game. By appearing on 50 platforms, you create thousands of high-authority backlinks. This sheer volume of structured data makes your brand unavoidable in local searches.3. Implementation over Information: ROI is the result of action, not note-taking. Podcasting is a long-term index fund for your brand; the earlier you start the "audio documentation," the more interest your digital legacy accrues. Move from "doer" to "architect" today.Need to Book An Appointment?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlinePodcast Timestamps[00:00:00] – The Spread Map: Establishing the strategic journey from local business to international brand authority.[00:03:00] – Statistical Authority: Reviewing personal benchmarks (600 episodes, 156 countries) as a model for growth.[00:06:00] – The Harry Potter Paradox: Why naming your show for the "benefit" is the only way to be found before you are famous.[00:10:00] – The Psychology of Blue Links: Why "Blue Links" signify trust and confidence in the search results.[00:14:00] – Spotify Signal Case Study: Using the phrase "workout habits for men over 40" to identify exact-match search signals.[00:22:00] – Compounding Link Math: The 50x50 breakdown of how to generate 2,500 links across platforms like SiriusXM and iHeart.[00:31:00] – The Celese Interaction: Overcoming ADHD and task-paralysis by choosing documentation over perfection.[00:45:00] – The Legacy Challenge: Transitioning from a task-based worker to a legacy-based brand architect.The Mathematics of Syndication & The "Compounding Effect"Strategic dominance is a function of Depth and Cadence. While frequency is important, "Depth" is determined by your average episode length. A 60-minute episode provides sixty times more data points for an algorithm to index than a one-minute clip.The true ROI of podcasting is found in the Compounding Link Formula:50 Episodes (One year of weekly audio documentation) x 50 Distribution Platforms (Apple, Spotify, SiriusXM, Podchaser, Castbox, iHeart, etc.) = 2,500 High-Authority BacklinksThis volume creates a "digital balloon that never pops." As you add more helium (content), the structure becomes stiffer and more secure. To maximize this, maintain a Cadence (release cycle) closer to "1" (daily). A faster cadence spins the RSS feed more frequently, signaling to search engines that your brand is an active, relevant authority.The following 15 monetization levers are the tactical parameters required to convert conversational documentation into long-term ROI and a lasting digital legacy.Episode Breakdown on the 15 Monetization StrategiesPART 1: CORE DISCOVERY METADATA (Your Digital ID Card)1. Podcast TitleExecution: Match the show name to the specific topic or core benefit your audience seeks.So What? Listeners search for solutions and interests, not your name. A descriptive title ensures discoverability in search before you have a famous brand.2. Podcast DescriptionExecution: Exploit the full ~4,000-character limit as a "Search Bank." Use refined keywords, clear value propositions, and a strong call-to-action.So What? This is your show's primary Search ID. If it doesn't match user queries, algorithms can't "read" or rank your content effectively.3. Author/Host FieldExecution: Strategically expand your name with professional identifiers (e.g., "Alex Chen | Venture Capital Analyst").So What? This data feeds APIs and LLMs, establishing your niche authority within recommendation systems and digital assistants.4. Genre & Category SelectionExecution: Use platform hierarchies (e.g., ListenNotes, Apple) to select precise Primary, Secondary, and Tertiary categories.So What? Correct categorization moves you from competing with millions of general shows to dominating a specific, interested listener ecosystem.5. Episode TitleExecution: Adopt a clear, "Guest-First" or "Topic-First" naming convention (e.g., "Dr. Sarah Lee: The Neuroscience of Sleep").So What? It maximizes clarity for listeners and SEO. A guest's name at the front captures their audience and amplifies "link juice" to that episode URL.6. Episode DescriptionExecution: Implement web-style formatting: use H2/H3 headers, bullet points, timestamps, and hyperlinks to key resources.So What? Structured data helps both listeners scan and bots "dissect" your content, boosting engagement metrics and canonical linking power.PART 2: VISUAL & TECHNICAL EXECUTION7. Podcast Cover ArtExecution: Command professionalism with compliant, 3000 x 3000 pixels, visually simple art that is legible at thumbnail size.So What? High-quality, optimized art provides an immediate competitive edge against the significant portion of shows using amateur visuals.8. Episode Cover Art (Optional but Powerful)Execution: For key interviews, create guest-centric visuals that differ from your main show art.So What? Visual differentiation in a subscriber's feed signals unique, fresh value, increasing click-through rates for specific high-interest topics.9. Ad Roll PlacementsExecution: Strategically engineer ad breaks: pre-roll (for direct response), mid-roll (for highest attention), post-roll (for brand storytelling).So What? These are primary monetization vehicles. Placement affects listener retention and ad performance by capturing attention at different psychological stages.10. RSS Feed ManagementExecution: Balance your public RSS feed with private, gated feeds (via platforms like Hello Audio or Supercast) for bonus or premium content.So What? Private feeds enable direct community monetization and foster loyalty by delivering exclusive, "trust-based" content to high-value subscribers.PART 3: DISTRIBUTION & AMPLIFICATION11. Email & Affiliate LeverageExecution: Use automated tools to turn podcast transcripts into newsletter content that drives traffic to affiliate offers or key resources.So What? This captures high-intent listeners where they live (their inbox), converting passive listening into measurable action.12. Social Media DistributionExecution: Systematically cross-post short, thematic audio clips (with captions and video) to platforms like LinkedIn and Instagram.So What? It transforms one hour of recording into weeks of "top-of-funnel" awareness, building connection volume and attracting new audiences.13. Backlink GenerationExecution: Understand that every major hosting platform (Spotify, Apple) creates a backlink to your website from your show profile.So What? This generates vital "link juice" from high-authority domains, strengthening your primary website's search engine ranking.14. Website Integration & AnalyticsExecution: Host a dedicated podcast page on your site and connect it to Google Search Console.So What? This allows you to track how people find and interact with your podcast via search, providing data to refine your topic and keyword strategy.15. Sonic Branding (Musical Intelligence)Execution: Deploy a distinct instrumental theme for each season or series.So What? A fresh sonic identity signals a new "era" or focus for your show, boosting production value and maintaining listener retention through auditory novelty.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hey entrepreneurs! Your favorite hosts Jannese Torres (Yo Quiero Dinero & Financially Lit!) and Austin Hankwitz (Rate of Return & Rich Habits) are back for Season 4 of “Mind the Business: Small Business Success Stories", brought to you by iHeartMedia’s Ruby Studio in partnership with Intuit QuickBooks. This time around, we're diving deep with more exciting small business owners at the cutting edge of their fields. We'll be discussing overcoming challenges and celebrating successes – as well as practical takeaways from utilizing AI, to automating services, to time management, and all the other things that come with being your own boss. Join us for another inspiring season to hear from the entrepreneurs themselves how they’ve found their success, and learn about the grit, elbow grease, and know-how required to get your own business off the ground – and how QuickBooks on the Intuit platform can help, all in one streamlined place. Listen to new episodes every other Thursday beginning December 4th and discover what it takes to run a business that not only survives, but thrives! To learn more about how you can outdo it with Intuit QuickBooks, visit: quickbooks.com/mtbSee omnystudio.com/listener for privacy information.

This episode unpacks how Eventbrite marketing and SEO can be used to grow a business and sell tickets through organic search. Favour Obasi-ike emphasizes that placing targeted keywords at the beginning of event titles is crucial for creating effective URL (uniform resource locators) slugs that rank well on search engines. To build trust and boost visibility, event organizers should also embed YouTube videos and utilize back-linking strategies within event descriptions. Real-world case studies discussed illustrate that scheduling events at least one month in advance allows search algorithms sufficient time to index the content and reach potential attendees. Even after an event concludes, Favour notes that active links continue to drive traffic, serving as a long-term asset for brand awareness. Ultimately, the source advocates for a data-driven approach that combines strategic messaging with technical SEO to ensure sustainable audience growth.Need to Book An Appointment?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineEpisode Timestamps[00:00:00] Introduction: Why Eventbrite is a Hidden SEO GoldmineThe episode begins by positioning Eventbrite as a critical platform for business marketing, lead generation, and product promotion, beyond mere event discovery. The emphasis is on creating every listing with the "searcher's benefit" in mind, focusing on how the event serves the needs of a potential attendee actively searching for a solution. This strategic mindset is the key to unlocking the platform's potential and leads directly into the most critical setup step for organic success.[00:05:30] The Single Most Important SEO Factor: Your Event TitleThe event title is presented as the most crucial element for SEO success because it directly generates the event's URL slug. Placing primary keywords at the beginning of the title ensures they appear at the start of the URL, dramatically improving visibility on Google and Eventbrite. Conversely, placing keywords at the end creates a less effective URL and weakens search ranking from the outset. Getting this step wrong can undermine the entire organic marketing effort.[00:12:15] The Long-Term Value of an Eventbrite ListingA unique feature of Eventbrite is that its event links remain active and discoverable long after an event ends. These expired listings function as permanent digital assets that continue to house links to websites, YouTube videos, and other resources. As such, an old event page acts as a long-term digital billboard, continuously driving traffic and brand visibility for months or years. This sets the stage for a practical case study.[00:17:45] Case Study 1: The Wreath-Making Workshop (A Paid Event Strategy)This case study demonstrates timing, targeting, and iterative improvement by combining organic SEO with minimal paid ads. A client's first workshop failed due to a two-week lead time, which was insufficient for search engine indexing. For the second attempt, strategic changes were made: scheduling four weeks in advance for algorithm indexing, creating a high-quality 4K promotional video, and running hyper-targeted Facebook ads with a $5/day test budget aimed at building community. The result was a sold-out event, providing a repeatable formula for marketing local, paid events.[00:31:00] Technical SEO Deep Dive: Why Your Website Pages Get De-IndexedThis section explains technical reasons for losing search ranking over time. Key factors include the "Last Modified" date in a website's XML sitemap, which signals content freshness to search engines; the 24-month lifespan of a blog post's SEO relevance if left untouched; and the actionable "update rule" of updating two old pages for every new one published. A contrast is drawn with podcast RSS feeds, which re-index the entire channel with each new episode, highlighting a unique SEO benefit of podcasting. This reinforces the importance of an updated digital presence to support event marketing.[00:48:15] Case Study 2: The Junk Journaling Workshop (A Free Event Strategy)This case study proves the core SEO principles work for a free event launched by a brand-new account with zero prior audience. The client created a new Eventbrite listing for a niche craft workshop with one month of lead time. Relying purely on organic discovery, all 10 free slots sold out to unknown attendees. The 10 conversions came from just 88 page views, indicating a highly effective, targeted listing. Page views continued to climb after sell-out, proving Eventbrite pages remain active SEO assets. The next step is community building.[00:55:30] The Post-Event Pivot: From Attendees to a CommunityThe conclusion shifts focus to the true metric of success: not just tickets sold, but building a returning community. The recommended strategy involves using a post-event QR code linked to a survey to gather feedback. For free events, this is a critical opportunity to ask attendees if they would return for a paid event, gauging future viability and gaining consent for upselling. This final step transforms a single event into a sustainable, community-driven business model.Memorable Quotes:"The fault begins with the message. And if the message is wrong, everybody is confused.""It's not about how many tickets were sold. It's how many people came, saw, went back, and came back again.""For every one page that you publish, update the last two that I just want to make it easy."Actionable Takeaways & Memorable QuotesTop 3 Actionable Takeaways:1. Prioritize Your Title: Always place your primary keywords (e.g., "Marketing Workshop," "Cooking Class") at the very beginning of your Eventbrite title to create an SEO-optimized URL slug.2. Respect the 3-Week Rule: Launch your event at least three to four weeks in advance. This gives search engine algorithms the necessary time to index your page and show it to relevant audiences organically.3. Plan the Post-Event Follow-Up: The event isn't over when it ends. Use a simple QR code survey to collect feedback and, for free events, to ask attendees if they would be willing to pay for a future version.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tax Strategies and Planning Tips for Small Business Success as Tax Season Approaches Books4hospitality.com Solutionsbychs.com About the Guest(s): Douglas Carpenter is a seasoned financial expert with over 40 years of experience in accounting and financial consulting. He holds credentials as a Certified Public Accountant (CPA) and a Chartered Financial Analyst (CFA). Starting his career as the youngest registered stockbroker in America at age 17, Douglas has built an illustrious career across various high-level CFO and consulting positions. He currently owns and operates Comprehensive Accounting Solutions, specializing in tax-saving strategies and accounting services for small businesses, with a particular focus on the hospitality sector. Episode Summary: In this insightful episode of The Chris Voss Show, host Chris Voss welcomes Douglas Carpenter, a distinguished CPA and CFA, to discuss strategies for effective tax planning as we move into 2026. The conversation kicks off by highlighting the unique challenges of accounting in the hospitality sector and how Comprehensive Accounting Solutions provides tailored services to mitigate these complexities. Chris and Douglas dive into the importance of preparing for tax season early, discussing strategic planning that can save individuals and businesses considerable amounts in taxes. Douglas shares his extensive expertise on tax strategies, focusing on key elements like proper entity structuring and the nuances of different business setups, such as S-Corps and C-Corps. Douglas stresses the importance of regular evaluation of financial strategies and planning for cash flow and budgeting in small and medium-sized businesses. The episode offers valuable insights into how businesses can effectively manage and plan their taxes, preventing last-minute rushes and the often-fatal “head in the sand” approach to budgeting and cash management. This episode is a must-listen for business owners eager to optimize their tax planning for the upcoming year. Key Takeaways: Proper entity structuring and regular financial reevaluation are critical to maximizing tax savings. The difference between tax preparation and tax planning can greatly affect a business's financial health. Early organization and strategic planning can prevent rushed decisions and missed opportunities in tax deductions. Understanding new tax laws, such as the Secure Act, can offer additional avenues for financial optimization. Comprehensive tax solutions involve integrating tax planning with broader financial strategies for sustained success. Notable Quotes: “The important thing to remember, if you owe the tax, pay the tax, but don’t overpay the tax.” “Tax planning is very different from just getting your tax return done.” “Proper entity structure is a key area where business owners can save significantly on their taxes.” “Regularly reevaluating your financial strategy is crucial for making the most of your business’s tax situation.” “A well-prepared and organized approach to taxes is essential to avoid last-minute frustrations and missed deductions.”

The actionable local SEO and marketing strategies for businesses to implement in 2026 with Favour Obasi-ike. The primary recommendation involves using QR codes as digital lead magnets to bridge the gap between physical locations and online platforms. This further emphasizes the power of podcast appearances and high-authority PR backlinks to establish brand credibility and improve search engine rankings. Additionally, the discussion explores short-form video tactics on YouTube and Instagram as tools to drive traffic to specific landing pages or low-ticket offers. The speakers conclude that consistent data tracking and strategic positioning are essential for scaling a local business effectively.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineEpisode Timestamps & Key Takeaways1. The QR Code Renaissance: Your Digital Lead MagnetQR codes have re-emerged as a low-cost, high-impact tool for local marketing, serving as a powerful bridge between physical customer presence and digital engagement. More than just a link, a strategic QR code acts as a direct gateway for lead capture, data collection, and relationship building, turning passing interest into a measurable interaction.[00:02:30] The Core Tactic: Creating and Deploying QR Codes Implementing a successful QR code strategy involves a few key steps:Generation: Use a dedicated tool like flowcode.com to create a custom QR code.Destination Strategy: Instead of linking to a generic homepage, direct users to a specific, high-intent page on your website. This could be a contact page, location page, a special offer landing page, or an email list signup form. The goal is to make the next step clear and valuable.Physical Placement: Maximize local visibility by placing the QR code on a variety of physical assets, including brick-and-mortar storefront windows, flyers, business cards, leaflets, and even in collaboration with other local businesses like restaurants.[00:07:15] Case Study: The Loungewear Brand A 2023 case study of a loungewear client at the Arendelle Mills Mall demonstrates the power of this tactic. During the Christmas season, the business used QR codes to promote a raffle for a family loungewear set. Shoppers scanned the code to enter, which successfully:Built their email list with qualified, local leads.Drove both in-store and online sales by creating a direct engagement point.The campaign successfully accelerated their online business by focusing on the core brand message of family bonding, turning a simple raffle into a meaningful touchpoint that resonated with their target audience.[00:13:45] Critical Best Practices To ensure your QR code campaign is effective and avoids costly mistakes, follow these essential practices:Incentivize the Scan: Offer a compelling reason for someone to pull out their phone. Frame it as a gateway to exclusive sales, monthly offers, or entry into a contest.Test Before You Print: Before investing in hundreds of flyers or stickers, thoroughly test the QR code with multiple people and different devices to ensure it scans correctly and links to the right destination.Track the Interaction: On your backend system, verify that a scan is being registered. This is crucial for measuring the campaign's effectiveness and understanding user engagement.This direct, one-to-one engagement tactic sets the stage for a broader, community-focused strategy: live events.2. Front-End Offers: Building Community with EventsA "front-end offer" in this context is less about an immediate transaction and more about securing a customer's commitment. Local events are the perfect vehicle for this strategy, providing a platform to foster deeper relationships, build brand loyalty, and create a powerful feedback loop that traditional digital marketing often misses.[00:15:30] Case Study: The Junk Journaling Business This case study follows a client with a purely traditional, offline business and zero website traffic. The strategy and results were transformative:Problem: The client had zero website traffic and was operating a purely traditional, offline business, making them invisible to online search and limiting their growth to in-person interactions.Solution: The host advised creating a free, local event on Eventbrite. The event listing was strategically optimized with local SEO keywords like "junk journaling classes near me" to capture search intent.Results: Within just seven days, the Eventbrite page received 88 views. More impressively, all 10 available slots for the event—still a month away—were completely filled, validating immediate local demand.[00:23:00] The Post-Event Flywheel The value of a local event extends far beyond the event itself, creating a self-perpetuating cycle of engagement and growth:Deep Connection: Events provide a rare opportunity to build genuine, personal relationships with customers in a face-to-face setting.Network Effect: The "10 people know 10 people" principle comes into play. A small group of engaged attendees can quickly become powerful brand advocates, driving exponential word-of-mouth marketing.Feedback Loop: By using a QR code at the event, you can direct attendees to a survey. This gathers invaluable feedback for improving future events and understanding customer needs.Validating Paid Offers: The post-event survey is the perfect place to gauge interest in future paid workshops or events, allowing you to de-risk future business decisions by confirming demand before investing resources.From building community in person, the conversation shifts to scaling that trust and authority to a much wider digital audience.3. Podcast Guesting: Scaling Trust and AuthorityPodcast guesting is a powerful and often underutilized local SEO and public relations (PR) strategy. It offers a unique dual benefit: it builds personal brand trust through the intimate and authentic medium of voice, while simultaneously generating a high volume of valuable digital assets in the form of backlinks.[00:28:45] The Backlink Multiplier Effect Being a guest on a podcast is a superior backlink strategy compared to a simple guest article. A single podcast appearance can result in dozens of high-quality backlinks as the episode is syndicated across numerous platforms like Apple Podcasts, Spotify, iHeartRadio, and Pandora. Each platform that lists the episode with your name and website in the show notes creates a new backlink, amplifying your SEO impact from a single effort.[00:33:10] Building Your "Listen Score" Platforms like listennotes.com (using "Listen Score") and Podchaser.com (using "Power Score") provide metrics that quantify both audience trust and algorithmic credibility. Consistently appearing on podcasts directly improves these scores. A higher score signals to algorithms that you are a credible and relevant authority in your field, enhancing your overall brand authority and searchability.[00:36:00] Finding Your Platform Finding the right podcasts to appear on is a straightforward process:Recommended Tool: Use a podcast discovery platform like ivy.fm.Process: Search for topics relevant to your business or expertise. The tool will generate a list of relevant shows. From there, you can identify their contact information and craft a pitch to appear as a guest expert.The host's prepared tactics are then reinforced and expanded upon by real-world experiences from other experts who joined the discussion.4. Expert Discussion: Real-World PR, SEO, and Video StrategyIn the final segment, marketing experts Marc, John, and Pierre join the host to share recent experiences and insights, adding another layer of practical validation to the episode's core themes of PR, local SEO, and modern content strategy.[00:45:00] Mark's PR Case Study: The Power of a Single Backlink Marc shared two recent PR wins that perfectly illustrate the difference between brand presence and direct SEO value. The comparison highlights that the quality and type of a link are far more critical than the length of the feature.[00:58:15] John's YouTube & Low-Ticket Offer Strategy John provided a distilled look at his current content and sales funnel strategy, emphasizing speed and efficiency:YouTube Content Mix: He recommends a strategic blend of 30% shorts for top-of-funnel branding and discovery, combined with 70% long-form video for deeper audience engagement and education.Shorts-to-Revenue Funnel: An effective modern funnel uses shorts for the initial "branding" function—getting people to say, "Oh, yeah, that's interesting"—before driving traffic directly to a low-ticket offer ($27-$47) on a checkout page. This bypasses complex sales pages for high-volume, low-friction conversions.GeoGrid Inaccuracy: John noted that traditional local SEO geogrid mapping tools are becoming inaccurate. He shared an example where a manual, localized search showed his client in the top 3 results, while the geogrid software reported a rank of 8. This discrepancy demonstrates the unreliability of the tools and reinforces the need for new tracking methods.John's strategy provides a digital, high-velocity parallel to Tactic #2's front-end offers, using short-form video to secure low-friction commitment and rapidly build a revenue-generating audience.This expert discussion underscores the episode's key principles, bringing the focus back to the tangible actions listeners can take.Resources MentionedQR Code Generation: flowcode.comEvent Management: EventbritePodcast Discovery: ivy.fmPodcast Metrics: listennotes.com, Podchaser.comPrivacy-Focused Analytics: Fathom AnalyticsMarketing Experts Referenced: Maria Wendt, Joel Irway, Daniel Priestley, Sean Cannell, Daryl EavesConclusion & Call to ActionThis episode delivers a clear and compelling message: success in local marketing hinges on practical, strategic action. The tactics discussed—from QR codes and community events to podcasting and savvy PR—are not just theoretical concepts but proven methods for building visibility, trust, and revenue. The final challenge to the audience is to move from passive listening to active application. Choose one of these strategies, implement it for your business, and begin the journey to "listen, live, learn, and earn."See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of the Inner Edison Podcast, host Ed Parcaut sits down with Bryan Wetzel—entrepreneur, author, and media producer. Bryan shares his incredible journey from growing up in Georgia with roots stretching from Germany to New York, through a career that's spanned restaurant ownership, gym management, and a groundbreaking educational media startup. They dive into Bryan's passion projects, including his books on American education and the intersection of faith, science, and common sense. Ed and Bryan get real about the challenges and rewards of self-publishing, the pitfalls of perfectionism, and the changing landscape of creativity in the age of AI. They discuss how technology is transforming industries, from media production to small business ownership, and what it means for the future of work and education. Whether you're an aspiring author, entrepreneur, or just fascinated by how AI is reshaping creativity and business, this episode is packed with candid stories, practical advice, and a few laughs along the way. Tune in to get inspired and discover how to lean into your own "Inner Edison." Connect with Bryan Wetzel: www.bryanthomaswetzel.com *Contact Ed Parcaut:** -

In this comprehensive episode, host Favour Obasi-ike, joined by guests Celese Williams, Dr. Fashion, and Ryan Dennis, cuts through the noise to deliver the five most essential SEO fixes small businesses must implement in 2026. Moving beyond abstract theory, the discussion provides a masterclass in actionable strategy, covering the non-negotiable foundations of site architecture, the currency of strategic link building, the revenue-killing impact of slow site speed, the power of dominating local search, and the technical integrations needed to get indexed and noticed by search engines.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Key TakeawaysMaster Your Site Architecture: A well-structured website with proper canonical tags, optimized images, and clear headings is the non-negotiable foundation for both user experience and search engine visibility.Treat Links as Currency: Strategically build internal and external links, ensuring every piece of content has a corresponding URL on your website to build authority and drive traffic from multiple sources.Prioritize Blazing-Fast Speed: A slow website kills conversions and rankings. Actively manage site speed through optimized hosting, a Content Delivery Network (CDN), and compressed media files.Dominate Your Geographic Area: For businesses serving specific areas, embedding location data (maps, zip codes, city names) directly into your site is crucial for capturing "near me"searches.Integrate to Accelerate: Directly connect your website to Google Search Console and Bing Webmaster Tools and manually submit new content to get indexed significantly faster than waiting for organic crawls.Detailed Show Notes & Timestamps[00:00:00] Introduction: Setting the Stage for 2026Host Favour Obasi-ike kicks off the new year by tackling the evergreen challenge of Search Engine Optimization. He frames "fixing" SEO not as a one-time task but as a continuous process of optimization that is fundamental to brand awareness, website traffic, and revenue growth. He provides an initial call to action, directing listeners to the link in the show description to book a consultation or subscribe to his email list for ongoing insights. With the stage set, the episode transitions into the first and most foundational technical fix for any small business website.[00:04:15] SEO Fix #1: Site Architecture - The Foundation of Your Digital PresenceSite architecture is the fundamental blueprint of a website, dictating how both users and search engine algorithms navigate, understand, and value its content. A strong architecture is the bedrockof any successful digital presence, ensuring content is organized, accessible, and easily discoverable.Key components of a robust site architecture include:Canonical Tags: A canonical tag tells search engines which version of a page is the "master copy," preventing duplicate content issues. As Favour Obasi-ike explains with the "Adam Apple"analogy, just as a person has one true name, your content must have one single, consistent identity recognized by search engines to avoid confusion.Image Optimization: Large, uncompressed image files are a primary cause of slow load times. Uploading images that are several megabytes in size will significantly degrade site performance and hurt search rankings.Link Health: Regularly checking for and fixing broken or duplicate links is essential for a clean and functional site structure.Website Updates: Using the "brushing your teeth" analogy, Favour Obasi-ike explains that keeping content and copyright dates current signals relevance. Search engines prioritize fresh, well-maintained content, and an outdated copyright date is a direct signal that a site may be abandoned or irrelevant.*Heading Tags (H1-H6):* Properly structured headings organize content for human readers and provide a clear hierarchy that helps search engines understand the main topics and subtopics of a page.URLs & Schema: Keyword-rich URLs (e.g., .../cookie-recipes) and schema markup (microdata for recipes, events, etc.) give search engines explicit context about a page's purpose, improving its chances of ranking for relevant queries.[00:14:30] Guest Spotlight: Celese Williams on Design, UX, and SEOGuest speaker Celese Williams distills her formula for a successful small business website into three core principles: simple design, easy user experience (UX), and findable SEO. She powerfully underscores this advice with her own success story, revealing that her "basic" but architecturally sound website generated $247,000 in revenue last year, proving that a solid foundation is more valuable than flashy design.With a solid architectural blueprint defined, the next strategic imperative is to establish realistic implementation timelines, which vary dramatically based on a business's starting point.[00:19:45] Strategy Session: SEO Timelines for New vs. Existing BusinessesDetermining a realistic timeline for SEO results is a common strategic challenge. The approach differs significantly for a business building its digital footprint from scratch versus one that is optimizing an existing but underperforming presence.Prospect ProfileProspect A: No online presence, thriving on referrals.6-12 Months: Building a digital foundation from the ground up requires significant time to establish authority, build content, and gain visibility. Favour Obasi-ike notes this timeline can be shortened to 3 months if a podcast is part of the strategy.Prospect B: Existing local presence, but not definitive.3-6 Months: Leveraging an existing foundation allows for a faster path to scalable results. The focus shifts from creation to optimization, building upon the authority the site already has.Celese Williams adds a critical counterpoint, emphasizing that industry competition is the ultimate "X factor" that can heavily influence any projected timeline. A business in a low-competition niche may see results faster, while one in a saturated market will face a longer road. From this high-level strategy, the focus shifts to the practical tactics of audience building across different platforms.[00:26:30] Community Q&A: Building a Social Media AudienceThis Q&A session addresses a common pain point for small businesses: how to efficiently build and maintain an audience across multiple social platforms without getting overwhelmed. The speakers offer a unified message centered on smart, focused distribution.Celese Williams' "Master a Few" Strategy:Trying to be on every platform is an unsustainable and difficult strategy.Businesses should focus on mastering the top 2-3 platforms where their target audience is most active and engaged.Dr. Fashion's "Smart Distribution" Method:She advocates for the "create once, distribute smartly" approach.This involves batch recording long-form content and using tools like repurpose.io to efficiently atomize and distribute it across various platforms, tailoring the hook for each audience.Favour Obasi-ike's "Ecosystem" Approach:He analyzes the importance of building a presence within a platform ecosystem like Meta (Facebook, Instagram, Threads, WhatsApp).He highlights the power of using long-form content, such as a podcast, as a source for dozens of micro-content pieces (clips, quotes, articles), which dramatically improves searchability and reach.[00:39:00] Case Study: The Power of Organic Keyword GrowthFavour Obasi-ike presents his own podcast as a powerful case study on the long-term value of consistent, high-quality content. He illustrates its organic keyword growth over just three months:Top 3 Keywords: Grew from 85 on October 13th to 198 in January.Top 10 Keywords: Grew from 91 on October 13th to 245 in January.Top 50 Keywords: Grew from 469 on October 13th to 1,196 in January.Top 100 Keywords: Grew from 238 on October 13th to 627 in January.This tangible growth demonstrates how a steady stream of relevant content creates a compounding interest effect on search visibility. The discussion on content distribution logically pivots back to a core SEO technical fix: the links that tie all that content together.[00:41:10] SEO Fix #2: Web Links - The Pathways to ProfitabilityLinks are the nervous system of a website, creating pathways that guide both users and search engines to valuable content. They are the currency of the internet, signaling authority and relevance.Favour Obasi-ike outlines a simple yet powerful three-step strategy for link building:Identify Core Products/Services: Begin with a clear understanding of what you sell. This focus will guide your keyword and content strategy.Embed Keywords in URLs: Create descriptive, keyword-rich URLs for every page (e.g., velvet.com/red-velvet-cookies). Avoid using "stop words" (like for, the, a), as they add no contextual value for search engines and make URLs longer and less focused.Match Social Posts to Website Links: Implement a *"1-to-1 match"* strategy. For every social media post you create, ensure there is a corresponding article or landing page on your own website. This ensures you are building authority for your domain, not just for the social media platform.Celese Williams enthusiastically endorses this approach, noting that SEO agencies charge clients $1,000 on the low end, up to $20,000-$30,000 on the high end for this exact strategy. However, a perfectly linked site is useless if it's too slow to load. This brings us to the third critical fix: optimizing for pure speed, a non-negotiable factor for both user retention and rankings.[00:52:15] SEO Fix #3: Site Speed - Winning the Race for AttentionIn 2026, website speed is a make-or-break SEO factor. A slow website directly harms user experience, increases bounce rates, kills conversions, and leads to lower search rankings. Google prioritizes sites that provide a fast, seamless experience for its users.Key actions for improving site speed include:Identify Performance Bottlenecks: Use a tool like GTmetrix.com to analyze your website's performance and get a baseline score.Optimize Hosting: Invest in a high-performance hosting platform that can handle your traffic and content demands.Leverage a CDN: A Content Delivery Network (CDN) stores copies of your site in multiple geographic locations, serving content from the closest server to the user, which drastically improves loading times for a global audience.Compress Images: Use a tool like compressor.io to significantly reduce image file sizes without sacrificing visual quality. This is one of the most effective ways to boost speed.From the technical dimension of speed, the analysis moves to the equally important geographical aspect of location.[00:57:45] SEO Fix #4: Location - Dominating Your Local MarketSince the vast majority of online searches have local intent (e.g., "tacos near me"), it is strategically vital for businesses to clearly signal their service area to capture nearby customers. Location-based SEO is not just for brick-and-mortar stores; it's essential for any business serving a specific geographic region.Actionable strategies for location optimization include:Integrate Map Links: Embed Google Maps and Apple Maps links directly on your website to provide clear location signals and improve user experience.Connect to Google Business Profile: A complete, updated, and active Google Business Profile is the cornerstone of local SEO. Ensure it is linked directly to your main website.Focus on a Target Radius: Optimize your content and keywords for a specific 5-20 mile radius to serve the most relevant local audience and avoid competing on a national level unnecessarily.Celese Williams strongly reinforces this point, advising that local service-based businesses must "master their own backyard" before even considering expansion. This on-page focus on location provides a natural bridge to the final, technical step of integrating the site with search engines.[01:02:10] SEO Fix #5: Integrations & Setup - Connecting to the Digital EcosystemThe final critical fix involves technical integration. This is not just a one-time setup step but the official act of submitting your website to search engines, ensuring your content gets seen, crawled, and indexed in a timely manner.The essential integration process includes:Connect to Google Search Console: This is the primary and non-negotiable step for submitting your site to Google, monitoring performance, and identifying technical issues.Submit Your Sitemap: A sitemap (sitemap.xml) is a file that lists all the important pages on your website. Submitting it through Search Console is like handing Google a complete directory, ensuring it knows what to crawl.Integrate with Microsoft Bing: By importing your Google Search Console profile directly into Bing Webmaster Tools, you can easily gain visibility on the world's second-largest search engine.[01:06:15] The "Fast Pass" Technique: Manual IndexingRyan Dennis and Celese Williams highlight a powerful tactic for new content. By manually requesting indexing for a new page in Google Search Console, you can effectively get a "fast pass" that prompts Google to crawl it within hours or a day, rather than waiting weeks for an organic crawl. Favour Obasi-ike adds a key detail: Google allows a daily quota of 10 manual indexing requests per website. This tactical discussion sets up the final Q&A, shifting from established SEO practices to the emerging influence of AI.[01:08:30] Community Q&A: The Role of AI in Content CreationThe episode concludes with a forward-looking discussion on a pressing question for 2026: is using AI for content creation a viable SEO strategy or a potential pitfall? The consensus is that AI is a tool, not a replacement for human expertise and authenticity.The speakers offer nuanced perspectives:Favour Obasi-ike's "Personalized AI" Stance: AI-generated content is only effective when deeply infused with human elements: brand tone, personal stories, case studies, and unique media. AI should be used for leverage, but the final product must align with Google's quality principles.Celese Williams' "Cautious Tester" Approach: She advises that businesses with strong SEO have more to lose and should be wary of AI, while those starting from scratch could test it. She raises a critical question about how AI aligns with Google's ranking systems. In response, Favour Obasi-ike highlights that Google updated its E-A-T framework to E-E-A-T, adding a new "E" for Experience. This update reinforces the need for human-led content, as AI cannot generate genuine, first-hand experience—a critical ranking factor in 2026.The ultimate takeaway is that AI is a powerful assistant, but it must be used to enhance—not replace—the unique experience, expertise, and emotion that only a human can provide.[01:19:00] Final Thoughts & How to ConnectFavour Obasi-ike wraps up the episode by reiterating the five critical SEO fixes that can transform a small business's digital presence. The primary call to action for listeners is to click the link in the show description to either book a direct consultation or access his comprehensive 12-hour training course, which is available with a 26% discount throughout January. He also recommends reading his recent article, "Is it worth hiring an SEO expert in 2026," also available via the link.Mentions & ResourcesPeople:Favour Obasi-ike (Host)Celese Williams (Guest Speaker)Dr. Fashion (Guest Speaker)Ryan Dennis (Guest Speaker)Tools & Platforms:Google Search Console: Google's free tool for monitoring website performance in search.Microsoft Bing Webmaster Tools: The equivalent of Search Console for the Bing search engine.GTmetrix.com: A website for testing and analyzing site speed and performance.Compressor.io: An online tool for reducing the file size of images.Repurpose.io: A tool for automating the distribution of content across multiple social platforms.SerpApi.com: A real-time SERP API to see what search results look like from any location.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On today's program, Michael Rogers talks with Rachel Nelson, CEO and principal designer of Concetti, a Detroit-based interior design strategy studio, recognized as a Michigan Celebrates Small Business's Woman-Owned Small Business of the Year for 2025. Concetti specializes in interior design and brand experience, emphasizing co-creation with clients. "Design is often thought of as frivolous or something that would be nice to have, but I love to argue and educate that design is problem solving," she says. "Design is being strategic and intentional, and starting with a hypothesis, how might this new location help me reach my business goals, of my revenue goals of x, my employment goals of y, because that's how things should be viewed." The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan's small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We're located in Lansing, just one block from the Capitol. Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own.  Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it! (music licensed from www.jukedeck.com)

In this episode, Keith welcomes Angel Ellis, a landscaper and small-business owner who transformed his life from hardship and incarceration into purpose, stability, and entrepreneurship. Angel shares his emotional turning point, how he rebuilt his identity, restored family relationships, and found the clarity to build a thriving landscaping company from scratch. The conversation explores practical business lessons—starting a service-based company legally, using local resources, transitioning from a job to full-time business ownership, staying aligned in marriage, and keeping priorities straight at home. Angel emphasizes discipline, personal responsibility, momentum, and the power of faith when overcoming fear, roadblocks, and uncertainty. This episode is perfect for entrepreneurs in landscaping, home services, or blue-collar trades who want motivation, resilience, business clarity, and a renewed sense of purpose.   "Now we only work Monday through Thursday by choice to have the weekends, more time for the wifey for life, have more time for ministry, serve King Jesus, and it's just awesome." – Angel Ellis   Topics Covered: How Angel rebuilt his life and launched a landscaping business from scratch   Practical steps to legally start and structure a lawn-care or home-service company   Transitioning from a day job into full-time landscaping with momentum and confidence   Work–life balance in the lawn-care industry, prioritizing marriage, home, and well-being   Scaling a small landscaping or service business with integrity, discipline, and consistency   How mindset, resilience, and community support drive long-term growth in lawn care and entrepreneurship   Key Takeaways Business Starts With Simple Action: Don't overcomplicate the launch of a landscaping or home-service company. You don't need a perfect plan to begin — just the willingness to ask questions, call the city or county, follow the legal basics, and put boots on the ground. Momentum doesn't come from theory, it comes from motion. The moment you commit and start saying yes to real work, the business begins to open up faster than you imagined. Don't Stay Half In and Half Out: Holding onto a job while trying to grow a lawn-care business can keep you stuck at half speed. Once Angel finally released the safety net and went all-in on his company, the work surged and his confidence skyrocketed. Entrepreneurship rewards commitment — when you're no longer split between a paycheck and a purpose, you create the urgency, energy, and freedom that full-time ownership requires. Private Peace Fuels Public Growth: A thriving landscaping business isn't just built in the field — it's built at home. Alignment in marriage, healthy prioritization, and peace inside the household create sharper decision-making, clearer leadership, and the emotional bandwidth needed to grow. You never want public success and private collapse. A stable home is the competitive advantage most entrepreneurs overlook.   Connect with Angel Ellis Instagram: https://www.instagram.com/prokutzlawncareandlandscaping/ Facebook: https://www.facebook.com/ProKutzLawnCare Website: prokutz-lawncare.com Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

Guest: Nick Summons, Founder of Dunder Mixin Entertainment Podcast: The Popko Project Podcast Presented by: Keller's Garden Center & Landscaping Services • Ionic Development • The V-Spot Bar • Scotch Sauce Hot Sauce — Makers of Happy Boy Hot Sauce.

The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeables. These are their stories. Join Ben Walter, CEO of Chase for Business, and a lineup of special co-hosts as they speak with small business owners across America who’ve gone through some of the most unexpected situations anyone can face and walked away stronger for it. These aren’t stories about the darlings of Silicon Valley or titans of Wall Street. These are real stories from real people behind the small companies powering their communities every day.See omnystudio.com/listener for privacy information.

In this episode of HALO Talks, host Pete Moore catches up with good friend and industry veteran Rich Novelli, marking his second appearance on the show. With over 40 years in the HALO space, Rich shares how he's now turning his focus from traditional health clubs to the rapidly-growing world of corporate wellness. He discusses how his new platform, Alegria Wellness, leverages tech and personalized coaching to drive higher employee participation—especially in small and underserved businesses. Novelli explains why simply offering discounted gym memberships just isn't enough, how accountability and personal connection make all the difference, and what companies can do to create healthier, more engaged teams. Whether you're a business leader, HALO sector professional, or just passionate about corporate wellness programs, this conversation offers fresh ideas on boosting both individual and organizational performance. On empowering smaller businesses, Rich states, "I am targeting these smaller scale companies because that's where I feel the underserved market is at this point. It's getting with these small companies and really making a difference in an impact." Key themes discussed Growth of corporate wellness sector and market projections. Importance of personalized coaching for employee wellness. Challenges with low health club participation rates. Leveraging tech and apps for scalable wellness programs. Targeting underserved small businesses with wellness solutions. Team building and increased employee engagement through challenges. Removing barriers: Affordability, participation, and personalization. A Few Key Takeaways:  1.Corporate Wellness Is No Longer "Nice to Have"—It's Essential: Novelli highlights how the convergence of technology and corporate culture has pushed employee wellness from a "fringe" benefit to a strategic necessity. The sector is rapidly growing, with market projections to hit $25 billion in the next five years. 2. Small Businesses Are an Underserved Market: Most corporate wellness solutions target large organizations, but Rich is focusing on smaller companies (5–300 employees), arguing they need accessible, scalable wellness programs. His app-based platform, Alegria Wellness (powered by Nuvita), is designed specifically for this demographic. 3. Participation Is Key—And Personalized Coaching Drives It: Traditional health club memberships often yield low participation (only ~10%), but Novelli is aiming for 30–40% by leveraging both personalized coaching and tech. The program includes exercise, nutrition, stress management, socialization, and uses a blend of digital tools and personal touch to keep users engaged. 4: Team Building and Engagement Creates ROI: Wellness programs can be gamified for small teams, with six-week challenges that foster team spirit and healthy competition. These short-term commitments help boost engagement and can lead to growing participation rates, delivering meaningful ROI for employers beyond just health metrics. 5. Personalized, Hands-On Approach Removes Barriers: Rich stresses the need for tailored coaching and accountability, adapting to individual needs whether or not employees use a health club. His system also removes the heavy lifting for companies—providing marketing materials, analytics, and all necessary support—making wellness both affordable and easy to implement, especially for businesses without a dedicated HR department.  Resources:  Rich Novelli: https://www.linkedin.com/in/rich-novelli-4770856    Rich's First HALO Talks: https://www.halotalks.com/rich-novelli-highpoint-sport-wellness-general-manager/  Integrity Square: https://www.integritysq.com Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: https://www.promotionvault.com HigherDose: https://www.higherdose.com

⭐️⭐️ Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  ⭐️⭐️The Subject Object Market will run 10am - 2pm AEDT THIS WEEKEND - Saturday 6th December at the Warrandyte Mechanics Institute, Cnr Yarra St and Mitchell Av, Warrandyte. In this quick tip episode, Fiona digs into a behaviour she sees all the time in small business — self-sabotage. From saying you want more media exposure to turning opportunities down because you “don't feel ready,” this episode is a reality check wrapped in encouragement. Fiona shares real examples, practical questions to ask yourself and why fear might be stopping you from the growth you're craving.What You'll LearnWhy so many small business owners unknowingly block their own opportunitiesThe difference between saying no because something isn't aligned and saying no because you're scaredHow to accept PR, podcast and media opportunities before you feel “ready”Simple questions to ask yourself to stop self-sabotageWhy feeling nervous is normal (even for experienced people) and how to act anywayHow small, brave yeses create visibility, connections and growthFollow IG @subject__object for more market information  Sponsored by Vanta AI: vanta.com/mydailybusinessConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:Vanta AIAI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Marketing without strategy is just noise. Sara Nay, CEO of Duct Tape Marketing, shares how small business owners can align their goals, team, and message to scale smartly and sustainably. Learn how strategy-first thinking can drive real growth and lasting impact.

Most agents think marketing has gotten harder, that technology, AI, and algorithms have made everything too complicated. But the truth is, it's never been easier to be a marketer and to actually get results. You can create video content without showing your face. You can automate your emails, SMS, and social posts in minutes. You can turn one idea into ten pieces of content that generate leads while you sleep. Yet most agents still struggle to grow; not because the tools are hard, but because they're doing what everyone else is doing… or worse, doing the bare minimum. In today's market, average doesn't convert. The agents winning right now aren't the ones spending the most money; they're the ones showing up consistently, leveraging automation, and using AI to amplify their expertise instead of hiding behind excuses. How can you turn one real estate deal into multiple streams of income? How do agents embrace tech?  That's what I'm unpacking on Constant Contact's Be a Marketer podcast, where I was featured as a guest.  Along with co-hosts Dave Charest, Stephanie Alonso, I break down why most agents misunderstand marketing, how to simplify your systems, and what it takes to build a business that compounds while you're off the clock.   Things You'll Learn In This Episode  The no excuse zone mindset Success doesn't come from talent or timing; it comes from eliminating excuses. How do you rewire your habits to operate like an entrepreneur, not an employee? Consistency over charisma The most profitable agents aren't the flashiest; they're the most consistent. What boring, daily habits separate six-figure producers from struggling agents? Video is the ultimate multiplier Video isn't optional; it's the only form of content that can be repurposed into text, audio, and leads. How can you use AI and automation to make video your most scalable marketing tool? Leads, loyalty, and longevity New agents often wait for brokers to hand them leads. How can CRMs, landing pages, and follow-ups turn your list into a self-sustaining income engine?   Guest Bios Stephanie Alonso is a speaker and the Senior Director of Vertical Innovation at Constant Contact. She is a dynamic, results-driven sales and strategy leader with a relentless passion for empowering individuals and teams to achieve their highest potential. Stephanie's track record as a revenue generator, strategic thinker, and sales training and enablement expert has led to success in developing and executing go-to-market strategies that drive revenue growth. Connect with Stephanie on LinkedIn.  Dave Charest is a keynote speaker, award-winning podcast host of Be A Marketer, and the Director of Small Business Success at Constant Contact, the digital marketing platform trusted by millions of small businesses. Every day, Dave talks with small business owners about what really works in marketing. His job is to take those lessons, strip out the noise, and make marketing make sense—whether it's email, social, text, or AI. Connect with Dave on LinkedIn.  Listen to Be a Marketer here.    About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR®, and avid volunteer.  She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

As 2025 wraps up, Dave Charest and Kelsi Carter take a look back at the biggest lessons from a year's worth of Be A Marketer conversations.From Neil Patel's timeless marketing fundamentals to Christina Tosi's community building and the Savannah Bananas' fans-first approach, this episode revisits the key themes that defined 2025, and what every small business can carry forward into the new year.Dave and Kelsi reflect on what it means to stay curious, keep experimenting, and keep showing up for your audience. Plus, a special announcement about what's next for the show in 2026.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:How to Build a Brand that Lasts with Dr. KnowlesDestination Marketing Strategies with Aljolynn SperberBuilding Multiple Revenue Streams in Real Estate with Jacqui LubertoBake Club's Recipe for Community Building with Christina Tosi and Shannon SalzanoBuilding a Fans-First Business from the Ground Up with The Savannah BananasWays to Turn Loyal Customers into Your Best Marketing Channel with Gail GoodmanUsing LinkedIn to Grow Your Business with Lea TurnerArt, Story, and the Business of Wonder with Gregangelo Herrera and TeamBuilding a Passion-Fueled Business with Jason ShronBuilding a Real Estate Powerhouse with Anthony LamacchiaChanging Your Behavior to Build a Stronger Business with Carissa ReinigerThe Future of Small Business Marketing and How to Keep Up with Frank VellaPractical Marketing Strategies to Grow Your Business with Neil PatelReal Estate Teams, Systems, and Family with Verl WorkmanSmart Ways to Use AI as a Solopreneur with Mike AlltonPreparing Your Business for the Future with Dr. Ja-Naé DuaneMeet Today's Guests: Dave Charest & Kelsi Carter of Constant Contact

There are almost 35 million small businesses in the US and collectively they generated $40 trillion in revenues in 2024. So many people who enjoy corporate careers dream about running their own business. That's what Lloyd and Keith were able to achieve with their picture framing business in San Francisco.

Is the camera store dead in 2025? Not if you ask Stewart Leigh-Firbank from Camera Centre UK. In this episode, we explore how a family-run camera business is thriving in the age of online shopping by focusing on community, education, and authentic connection.Stewart shares how events like the Wales & West Photography Show help build lasting relationships with customers, why the film photography comeback is bringing younger shooters back through the doors, and how honest, creator-driven YouTube content drives real engagement and trust. We also dig into DSLR vs mirrorless, the value of hands-on experiences, and what the future of photography retail looks like when done right.If you're passionate about photography, videography, or the photography business, this episode gives you real-world lessons on content marketing, customer experience, and retail evolution in today's creative economy.

Recorded live from the 49th Annual America's SBDC Training Event in Orlando, this episode of Small Biz Florida features a conversation with Josh Fegles and Justin Hardison of LivePlan. As government and academic channel partnership coordinators, Josh and Justin bring both personal and professional insight into the power of business planning. They share how LivePlan helps entrepreneurs from startup dreamers to seasoned owners build dynamic, evolving business plans. Learn how LivePlan's intuitive platform, complete with AI features, real-time financial dashboards, and pitch-building tools, is transforming the way small businesses approach planning. Whether you're launching your first venture or refining your growth strategy, this episode delivers actionable insights on how to turn your ideas into results with help from your local SBDC and LivePlan. This podcast episode was recorded live at the 46th Annual America's SBDC Conference hosted at the Orlando World Center Marriott. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital. Connect with Our Guest: https://www.liveplan.com

Recorded live from the 46th Annual America's SBDC Training Event in Orlando, this episode of Small Biz Florida features Shawn Thomas, Senior Director at Visa, as he shares how Visa is supporting the growth and success of small businesses across the country. Host Tom Kindred dives into a conversation on critical small business topics from managing cash flow and building business credit, to leveraging secure payment systems and accessing Visa's Practical Business Skills resources. As a premier sponsor of the SBDC 2025 training event, Visa reaffirms its commitment to providing tools and financial solutions that help entrepreneurs start, grow, and sustain their businesses. Whether you're an early-stage founder or an established business owner, this episode is full of valuable strategies to help you thrive in today's business environment. This podcast episode was recorded live at the 46th Annual America's SBDC Conference hosted at the Orlando World Center Marriott. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital. Connect with Our Guest: https://www.visa.com/practicalbusinessskills

Are you running out of energy before you run out of ideas?You've got the vision, the drive, and maybe even the team — but somehow, your business still feels stuck in neutral. What if the problem isn't your strategy… but your momentum?In this episode, we dive deep into the science — and the soul — of small business growth. Our guest, Chip Higgins, knows exactly what it feels like to hit that wall. After decades in executive leadership and banking, Chip saw a critical gap: small business owners weren't getting access to the same strategic insight and momentum-building tools that corporations rely on.So he built a solution.As the Founder of Bizzics and author of The Bizzics Way: Powering Your Small Business to Maximum Momentum, Chip has turned the timeless laws of physics into a powerful framework for entrepreneurs — showing how mass, velocity, and energy apply to leadership, team building, and purpose-driven growth.Chip's passion is contagious. He believes small businesses don't need to be big to be massive — they just need the right momentum. In this inspiring conversation, he reveals how to create lasting energy in your business, overcome burnout, and build something that truly lasts.If you've ever wondered how to turn your passion into purposeful movement — this episode is your roadmap.Quotes:"Passion moves you off center, from kind of a potential energy standpoint, into kinetic, like you're willing to do something about it. But, you know, it's really the purpose of it that keeps you going through all of it.""Until you're really risking and willing to fail, you'll always be minimized in the impact that you're having.""I think that level of transparency and humility, of being open, you're constantly amazed at what will come to you if you're open hearted with people about what you're doing." Actionable Takeaways:Audit your business momentum. Ask yourself: Where is my energy going—and is it creating forward motion or just friction? Identify one area where effort isn't translating to progress and refocus it.Shift from passion to purpose. Passion gets you started, but purpose keeps you moving. Define why your business exists beyond profit—and make sure every decision aligns with that mission.Build “mass” before “velocity.” Strengthen your team, culture, and systems first. Sustainable growth comes from density—creating a business that can handle acceleration without falling apart.Monitor your energy management, not just time. Track what drains and fuels your energy daily. Replace one draining task this week by delegating or automating it.Reflect on your authenticity. Ask: Am I building a business that truly reflects who I am and what I believe? Authenticity is momentum fuel—without it, burnout is inevitable.Conclusion:Momentum isn't just about moving faster—it's about moving with purpose. Chip Higgins reminds us that small businesses don't need to be big to make a massive impact. What matters is direction, energy, and authenticity. When you align your passion with purpose and lead with intention, you create a force that doesn't just sustain your business—it transforms it.So take a breath, refocus your energy, and start building the kind of momentum that lasts.

Recorded live at the 2025 Small Business Success Summit in Tampa, this episode of Small Biz Florida features Haley Evans, founder of Strategies That Stick. Haley shares her inspiring journey from single motherhood to earning an MBA and launching a successful business—completely debt-free. She introduces her signature EPIC framework (Engage, Persuade, Inspire, Close), designed to help small businesses use AI tools to craft emotionally resonant storytelling that drives results. From leveraging email marketing with a 4200% ROI to building lead magnets that convert, Haley offers clear, actionable strategies for growth. Tune in to learn why storytelling—not social media—is your most powerful marketing asset, and how to transform your message into a movement. This podcast episode was recorded live at the 2025 Small Business Success Summit hosted at the Grand Hyatt Tampa Bay. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital. Connect with Our Guest: https://haileyevans.com/

When roles shift at home and at work, even strong couples can feel the strain. In this episode, returning guests Shay and Phil Bynes (Kingdom Driven Entrepreneur) pull back the curtain on their four-year journey of transitioning Shay out of the CEO seat and Phil in—while raising three kids and continuing to lead a global movement. They share what changed, what didn't, and how they protected connection through it all. You'll hear how they navigated identity, authority, and expectations as spouses and co-leaders—without letting business tension become marital tension. From hearing God's nudge to act, to wrestling with control, to defining new decision rights, Phil and Shay explain the practical guardrails (and plenty of grace) that made the handoff work. We also get tactical about staying close during busy seasons: weekly “marriage board meetings,” spontaneous micro-check-ins, and simple, intentional fun that doesn't require a plane ticket. If you're a married entrepreneur aiming to grow your business without shrinking your marriage, this conversation is a masterclass in change done together. 12 Powerful Questions to Connect You with God's Heart & Mind in Business: https://kingdomdrivenentrepreneur.com/usccc Free Chapter of Shae's Book, Grace Under Pressure: A Story About Leadership and the Hidden Cost of Ambition https://shaebynes.com/gupbook Grace over Grind https://kingdomdrivenentrepreneur.com/our-books/ Key Takeaways: Transitions need clarity: Decide who owns which decisions now (vision, people, money, operations) and write it down. Step back—then calibrate: Founders often swing too far away after a handoff; expect to iterate until the advisor/CEO rhythm fits. Protect a weekly marriage meeting: Same time, same day, non-negotiable. Use ground rules so issues get resolved before they fester. Honor design differences: Lead styles will differ by God's design; resist the urge to “correct” your spouse into your style. Let things “sputter” (strategically): Maturity sometimes requires leaders to stop rescuing, so teams learn to think and own outcomes. Friendship fuels connection: Micro-moments (10-minute check-ins, pausing a show to talk) keep intimacy alive during busy stretches. Serve first leadership: Out-serving one another at home creates safety and teamwork that shows up in the business. Plan fun on purpose: Comedy nights, simple dates, and kid-care logistics belong on the calendar like any key meeting. Phil Bynes is CEO of Kingdom Driven Entrepreneur, a global movement equipping entrepreneurs to partner with God in business and create greater Kingdom impact in the marketplace. He is also the owner and lead therapist at Crazy Good Massage, where he has served clients with excellence for over 20 years. Shae Bynes, affectionately known as the Chief Fire Igniter, equips leaders to build grace-empowered cultures where people and results flourish. She has impacted over one million people worldwide through her books, courses, podcasts, and speaking. In her executive advising work, she brings a unique blend of strategic clarity, spiritual intelligence, and transformational insight. High school sweethearts since age 16, Phil and Shae have been married for 26 years and are the proud parents of three daughters. Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/ Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download  Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk  

Get on the waitlist for a Thriving in Tandem event near you. https://marriedentrepreneur.co/marriage-and-business-events  Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/ Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download  Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk Every married entrepreneur knows the challenge of managing different energy levels—especially when one spouse is ready to go full throttle and the other needs to pace themselves. In this episode, Robert and Kay Lee get real about how this dynamic plays out in their own relationship, from social events and vacations to business strategy sessions and conferences. They reflect on their early frustrations and how intentional communication helped them transform energy differences from a source of conflict into a strength. They share practical tips for managing expectations, planning ahead, and respecting each other's rhythms—whether you're attending a networking event, hosting a retreat, or simply planning your weekend. From code words to separate cars, from downtime gaps on vacation to avoiding heavy convos at bedtime, this episode offers insight into how married couples can honor each other's needs while still pursuing shared goals. Plus, they announce new in-person events—like their upcoming wine pairing dinner, concerts in the park, and even a ski trip in 2026. If you've ever wished your spouse could just keep up (or slow down), this is the episode that will help you find peace, pace, and partnership. Key Takeaways: Don't assume your spouse should match your energy—discuss your needs and make a plan ahead of time. Rest isn't always about sleep; it can also mean freedom from rigid schedules or overstimulation. Schedule important conversations when you're both alert—avoid conflict-heavy talks late at night or during busy moments. Protect the bedroom as a place of intimacy and peace, not stress or business talk. Even high-energy spouses benefit from margin; intentional rest improves clarity, focus, and connection.

Interesting thoughts?

When was the last time you and your spouse really laughed together? In this week's episode of Thriving in Tandem, Robert and Kay Lee dive deep into a topic too many married entrepreneurs overlook—fun. After returning from an 18-day dream vacation in Italy and hosting their first “Thriving in Tandem Date Night,” they realized just how many couples have stopped making space for joy. Between business demands, family responsibilities, and endless to-do lists, fun often gets pushed aside. Robert and Kay Lee share creative, budget-friendly ways to bring fun back into your marriage without waiting for the “perfect” time or a big trip. From driveway date nights to free concerts in the park, they remind us that joy isn't about extravagance—it's about intentionality. They also reveal how planning events for their married entrepreneur community has given them built-in reasons to prioritize their own date nights and adventures. This episode is full of practical ideas, relatable laughs, and a powerful reminder that fun is essential for a thriving marriage and business. Whether it's putting date nights on the calendar, joining in-person gatherings, or even “forcing” fun through memberships or pre-paid trips, Robert and Kay Lee challenge you to stop waiting and start creating shared memories now. Join our Thriving in Tandem event waitlist https://marriedentrepreneur.co/event-waitlist  Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/ Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download  Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk Key Takeaways: Fun fuels connection – Laughter and shared experiences lower stress, boost creativity, and strengthen your bond. Intentionality is everything – If it's not on the calendar, it probably won't happen. Fun doesn't have to be expensive – Explore free and local activities; creativity counts more than cost. Community matters – Being around other married entrepreneurs creates instant understanding and encouragement. Sometimes you have to “force” fun – Pre-committing with reservations, memberships, or events helps ensure you follow through.

In this episode of Thriving in Tandem, Robert and Kay Lee unpack the dangers of making impulsive business or investment decisions based on hype, emotion, or pressure. Whether it's a flashy marketing strategy, a “can't miss” real estate deal, or a new business venture, many married entrepreneurs get swept up in the excitement without counting the cost. Drawing from real-life lessons—some painful—they discuss how couples can safeguard their finances and their marriage by slowing down, asking the right questions, and aligning their risk tolerance. Together, they walk through key decision-making pitfalls: FOMO, emotional buying, and lack of due diligence. You'll learn how to avoid being manipulated by urgency or scarcity tactics and how to test business ideas in small ways before investing big. Most importantly, Robert and Kay Lee show how couples can communicate through their differences in risk tolerance and move forward in unity—because your business should grow your wealth, not blow up your relationship. Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/ Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download  Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk Key Takeaways: Risk tolerance matters—especially in marriage. Know yours, know your spouse's, and talk about it before you're faced with a big decision. Don't let hype override wisdom. Watch out for pressure tactics like limited-time offers or guaranteed returns—they're red flags. Test before you invest. Whether it's marketing or real estate, start small. Use low-cost or no-cost methods to gauge results first. Emotions + speed = danger. Fast decisions made under emotional pressure are more likely to backfire. Take time to assess the risk. Do your due diligence. Ask hard questions. Get wise counsel. Research independently. Don't rely solely on what a salesperson says.

Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREAI can feel overwhelming when you're running a small business, yet it also offers a chance to simplify work and open new possibilities. In this episode, Lindsay Pinchuk is joined by Dr. Nici Sweaney, the founder of AI Her Way, to talk about how entrepreneurs can bring AI into their businesses in a way that feels intentional and aligned with their values. Nici shares the turning point that led her from academia to building a seven-figure company around AI and why she believes women need to engage with it now to stay competitive. She explains how to think of AI as a “blank slate intern” that can be trained to support your goals, why ethical use matters, and how keeping human values at the center ensures these tools work for you rather than the other way around.This conversation invites listeners to see AI not as a shortcut, but as a responsibility and an opportunity to shape the future of work in ways that are inclusive and sustainable. It also asks us to consider both the immediate benefits and the bigger picture: AI is here to stay, and the way we choose to use it now will influence the kind of businesses, communities, and opportunities we create in the years ahead.Episode Breakdown:00:00 AI for Small Business Success with Dr. Nici Sweaney,01:57 From Academia to AI Entrepreneurship06:55 What AI Her Way Offers to Businesses08:52 Understanding AI vs Generative AI13:19 Training AI Like a Blank Slate Intern18:24 Practical Ways Entrepreneurs Can Use AI22:43 Why Claude Is Dr. Sweeney's Favorite AI Tool26:06 Best Practices for Using AI Confidently30:25 What Ethical AI Really Means35:12 Inside the AI for Impact Hub38:15 Building a Seven-Figure Business with AI41:35 Three Essential Tips for New Founders44:49 Use AI EthicallyConnect with Dr. Nici Sweaney:Access a free 14-day trial of Dr. Nici Sweeney's Gen AI Essentials course: https://pages.aiherway.com.au/14-day-gen-ai-dear-foundherDr. Nici's Instagram: https://www.instagram.com/ai_herway/Get on the waitlist for Marketing Made Simple for Small Business: https://lindsaypinchuk.myflodesk.com/waitlistFollow Dear FoundHer on Instagram: http://www.instagram.com/dearfoundherPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

In this special live-audience episode of Thriving in Tandem, Robert and Kay Lee welcome back long-time friends and returning guests, Jim and Martha Brangenberg. From running a real estate development project to revitalizing their small town, serving as volunteer firefighters and chaplains, caring for aging parents, hosting their radio show I Work for Him, and spearheading community events — Jim and Martha live a full, fast-paced life. Yet, despite the chaos, they've learned the value of slowing down, setting boundaries, and keeping God at the center of their marriage. Together, we unpack the disciplines, decisions, and daily habits that help them work as a team in both life and business. They share how prayer has been their “secret sauce” for 43 years, why listening to each other's God-given instincts matters, and how choosing connection over conflict has kept their relationship strong. From avoiding “hangry” arguments to navigating seasons where traditional date nights are impossible, Jim and Martha offer practical, real-life strategies for staying close in the busiest of seasons. Whether you're building a business, leading in your community, or simply juggling the everyday demands of marriage and family, this episode will encourage you to protect your partnership, prioritize your quiet time with God, and let go of the small stuff that doesn't matter in the long run. Jim and Martha's story is a reminder that thriving in tandem isn't about perfection — it's about intention, grace, and staying on the same team no matter what. Listen to them on https://www.iwork4him.com/  Listen to episode 82 https://marriedentrepreneur.co/blog/dance-business-spous https://www.iwork4him.com/  Key Takeaways: Prayer is a powerful anchor — begin and end your day with it, even if everything else falls apart. Listen to and respect your spouse's instincts, especially when they feel prompted by God. Protect your marriage from unnecessary tension by “letting go” of minor irritations. Seasons of busyness may require redefining date nights — connection matters more than formality. Set boundaries with your time, use your calendar intentionally, and be willing to say no to protect your priorities. True teamwork means surrendering your agenda to God's direction and committing to run the race together. Bio: Jim Brangenberg An entrepreneur for life, Jim has grown several start-ups and mentored many business owners. His God-gifted ability to ask the right questions lends itself well to his role as host of the iWork4Him program, the Faith and Work mouthpiece founded in 2013. Martha Brangenberg Born into an entrepreneurial family, Martha has been involved in small business her entire life. Gifted with an attention to detail and a sweet sensitive spirit, Martha is a servant leader with a deep faith in Jesus. Together, Jim and Martha are passionate about living out faith at work, building strong marriages and regularly offer marriage retreats. They have three grown children and six grandchildren. Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/ Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download  Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk  

Join Robert and Kay Lee Fukui as they draw surprising yet powerful parallels between crafting a fine bottle of wine and building a strong, lasting marriage. Fresh off their dream vacation to Italy and inspired by the care, patience, and intentionality they witnessed at the wineries, the Fukuis unpack four key principles that apply both to wine-making and thriving in tandem with your spouse: patience, environment, oxygen (aka communication and emotional safety), and blend. Through personal stories—from the early days of their relationship to navigating conflict and collaboration in business—they share how patience creates room for growth, how cultivating the right environment fosters trust, how healthy communication lets go of toxic buildup, and how honoring each other's differences creates the perfect blend in marriage and business. Whether you're a wine lover or just looking for a fresh way to strengthen your relationship, this episode will challenge and encourage you to be more intentional in your marriage and business. Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/ Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download  Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk Key Takeaways: Patience pays off: Just like wine matures under the right conditions, great marriages require time, grace, and room to process emotions and decisions. Environment matters: Creating a safe, supportive space—both emotionally and physically—allows your spouse (and your team) to thrive. Let it breathe: Addressing conflict and giving each other space to communicate reduces relational toxicity and builds emotional intimacy. Blended is better: Embrace your spouse's strengths, differences, and gifts—together, you're far more powerful and approachable as a team.

Pouring your heart into a business only to find no one wants what you're selling? In this episode, I'll share a simple 3-step process to help you create an offer people actually want to buy—so your business can grow with confidence and success.

As a small business owner, you need to be a lot of things to make your business go— but you don't have to be a marketer alone. Be A Marketer host Dave Charest, Director of Small Business Success at Constant Contact and Kelsi Carter, Brand Production Coordinator, explore what it really takes to market your business.MyOspreyTV is a special presentation of the Osprey Observer Newspapers www.ospreyobserver.comWebsite: http://ospreyobserver.com https://www.facebook.com/OspreyObserverFans/ https://www.instagram.com/ospreyobserver/https://twitter.com/ospreyobserver

Sponsored by ⁠⁠⁠⁠⁠⁠⁠Inflow⁠⁠⁠⁠⁠⁠⁠. Try the free ADHD traits quiz. Learn evidence-based techniques to navigate daily challenges associated with ADHD.

In this heartfelt and adventurous episode of Thriving in Tandem, Robert and Kay Lee Fukui take you behind the scenes of their dream trip through Italy—from Cinque Terre to Florence, Tuscany to Lake Garda. While the landmarks and landscapes were stunning, it was the lessons learned along the way that left the deepest impression. From learning to ask for help, to the value of simplicity, to taking the time to just be, the trip served as a powerful reminder of what truly matters—both in life and in business. They share stories of free Michelin-starred meals, ancient wine cellars, hiking coastal towns with just a carry-on, and why going slow created the richest experiences. But it wasn't just about sightseeing; it was about practicing margin, enjoying the moment, and bringing that same intentionality into their marriage and entrepreneurial journey. Whether you're dreaming of your next vacation or trying to find a better rhythm between business and family, this episode offers practical and soulful takeaways to help you thrive in tandem. Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/ Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download  Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk Key Takeaways: Ask Boldly, Expect Lightly: Robert shares how simply asking opened doors to unforgettable (and surprisingly free) experiences, reminding us that relationships matter in business and life. Pack Light, Live Light: Traveling with only carry-ons for 18 days taught the power of simplicity—and how less really can be more, even in the way we run our homes and businesses. Build in Margin: Whether on vacation or in your calendar, creating space to just be allows for connection, spontaneity, and soul-level rest that recharges you far beyond a to-do list.

What happens when you create a comprehensive support network that serves nearly 4.3 million small businesses across an entire state? In this insightful episode of "Breaking Down Barriers," host David Ponraj interviews Dr. Tara Lynn Gray, Director of the California Office of the Small Business Advocate, about the remarkable impact of California's SCALE network—a groundbreaking mesh network approach to small business support.SCALE (Success, Capital Access and Leadership for Entrepreneurs) was created by the California Office of the Small Business Advocate (CalOSBA) to help California's diverse small businesses across the state access more resources to start up, grow, and create jobs. This innovative program transforms the traditional hub-and-spoke model into a connected mesh network that places small businesses at the center, allowing them to access support from multiple points across the network.Dr. Gray reveals the strategic vision behind this unified ecosystem and explains how California has built the most robust small business support network in the country. The conversation explores how SCALE transitions from a traditional hub-and-spoke model to a connected mesh network, providing redundancy and resilience by allowing small businesses to access support from multiple points across the network. The episode also delves into the network's data-driven approach to measuring success, ensuring accountability, and building the case for sustained funding to serve California's 4.3 million small businesses.Key Topics DiscussedThe philosophy behind meeting businesses "where they are"How California's mesh network model creates resilience by connecting all stakeholders—investors, educators, technical experts—around one goal: small business successThe importance of unified data models for tracking real-world impactBreaking down barriers to capital for BIPOC-owned businesses who are denied capital at disproportionate ratesStrategies for advocating for long-term program fundingBuilding interconnected pathways rather than siloed support systemsThe $25.3 million program funded through the U.S. Treasury's State Small Business Credit Initiative (SSBCI) and American Rescue Plan ActCalifornia's Small Business Support Network: Seven Years of Measurable ImpactThe numbers tell a powerful story of entrepreneurial support across California's extensive network:Businesses & Training845,185 small businesses served34,788 training events completed13,900 new businesses launchedEconomic Impact84,437 jobs created781,050 jobs retained68,730 new contracts securedCapital Access$2.9 billion in lending capital approved$3.6 billion in equity raisedProgram Impact & FundingFunding for this $25.3 million program comes from the U.S. Treasury's State Small Business Credit Initiative (SSBCI), which was created by the U.S. Congress in 2010 and reauthorized through the American Rescue Plan Act of 2021. Additionally, it will support the deployment of $1.1 billion in federal funding separately approved for capital support programs, with lenders across the state expected to leverage this into $18 billion in new loans for small businesses.Resources & LinksSCALE Network Information:

What should you tell clients when tariffs increase and hiring slows? Blake Oliver discusses with Gusto senior economist Nicholas Tremper the effects on small businesses of high tariffs, reduced job growth, and a tighter labor market influenced by immigration policy. Find out how advising on cash flow and employee benefits can help your clients identify opportunities in a post-pandemic startup boom driven by artificial intelligence.Learn more about Gustohttps://earmarkcpe.promo/gustoChapters(01:09) - Meet the Guest: Nich Tremper, Senior Economist (02:36) - Impact of Tariffs on Small Businesses (11:12) - Labor Market Trends and Challenges (20:37) - Strategies for Small Business Success (22:37) - Impact of AI (30:00) - Trends in Offshore Hiring (32:36) - Impact of Inflation on Small Businesses (39:47) - The Role of Accountants in Business Strategy (42:48) - Rise of New Business Formations (48:39) - Optimism for Small Businesses in 2026 Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.comhttps://earmark.app/Download the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appConnect with Our Guest, Nich TremperLinkedIn: https://www.linkedin.com/in/nichtremperConnect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/

While most small businesses reported increasing revenues in the past year, alongside fewer instances of contracting margins or staffing difficulties. This positive sentiment is countered by many [00:01:00] small business owners. In particular, those in those rural areas that worry about their longtime survival, threatened most of all by what they qualify as concerns over general macro poor economic conditions, which emerged as the overwhelming primary reasons cited by 46% of those rural, small businesses.

When you think about successful tech companies, you might picture Silicon Valley giants or venture-backed unicorns. But what about an email marketing platform that's thrived for three decades?Gail Goodman, the former CEO of Constant Contact, helped build a company that defied the odds in an industry where many thought their business model wouldn't work. By focusing on customer needs and creating a strong company culture, she turned this skepticism into a 30-year success story."What I kept from all of it was to stay close to your customer," Gail emphatizes. "Understand the problem you're solving for your customer and stay focused on what they need to successfully use your product."In this episode, Dave Charest, Director of Small Business Success at Constant Contact, reconnects with Gail to explore how to build something that truly lasts. They discuss the power of repeat business, why resilience matters when hitting plateaus, and how staying obsessively close to your customers drives sustainable growth, even when others say it can't be done.Listen to discover practical ways to build stronger customer relationships and create a business that stands the test of time.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Constant Contact On-Demand LibraryGetting Started with Constant Contact webinarsMeet Today's Guest: Gail Goodman of Entrepreneurship for All

In this action packed episode of Thriving in Tandem, we're joined by Raymond and Leslie Funk—ordained ministers, firearms instructors, and founders of Three Cord Marriage. With raw honesty and humility, they share their journey of rebuilding their marriage after infidelity, addiction, and emotional trauma. From living broken, worldly lives to leading a Kingdom-centered marriage ministry, their story is one of redemption, intentionality, and purpose. Raymond and Leslie pull back the curtain on how unhealed wounds and selfish expectations nearly destroyed their relationship—and how God met them at rock bottom. Through pastoral counseling, personal accountability, and a commitment to healing as individuals before fixing the marriage, they discovered how to reconnect, forgive, and thrive again. Now, they equip other high-performing couples with tactical tools—both spiritual and practical—to protect and strengthen their marriage. Listen in as we discuss the real work of rebuilding trust, the power of daily disciplines like prayer and shared vision, and how even firearms training became an unlikely but transformational way to reconnect. Whether your marriage is in crisis or simply needs a refresh, you'll walk away with hope and actionable strategies to protect what matters most.

Send us a textIn this engaging episode of Business Growth Talks, Mark Hayward delves into the pivotal skills that distinguish thriving small business owners from those who plateau or burn out. With a focus on personal mastery over merely strategic approaches, Mark unpacks the transformative behaviors and mindsets that can propel a business to new heights. From the necessity of defining personal and business success to the importance of self-discipline, persistence, and leadership, this episode is a call to action for entrepreneurs ready to overcome stagnation and excel.Mark emphasizes that success transcends mere financial achievements. It's about alignment between professional goals and personal values, a synergy that can only be reached through deliberate self-reflection. The podcast highlights seven essential skills for business growth, underscoring the need for an entrepreneurial mindset that embraces self-discipline, teachability, curiosity, decisive action, persistence, and self-awareness. By leaning into personal and professional growth, business owners can unlock new levels of achievement and satisfaction. Whether you're launching a startup or scaling an established company, these insights provide a roadmap for sustainable success.Key Takeaways:Define Success Personally and Professionally: Success goes beyond financial metrics. Align your business with your life values and goals for enduring fulfillment.Cultivate Self-Discipline and Sacrifice: Discipline is essential for long-term freedom and growth. Persist even when it's challenging to realize bigger rewards.Embrace Lifelong Learning: Maintain teachability and curiosity by seeking knowledge and guidance from those who've successfully walked the path.Decisive Entrepreneurship: Act confidently and own your decisions. Indecisiveness can hinder progress, while thoughtful decision-making fosters respect and growth.Persist and Resilience Amid Failures: Understand that failure is part of the journey. The ability to push through tough times defines true entrepreneurial success.Resources:Follow Mark Hayward for insights on business growth and leadership development.Explore additional episodes of Business Growth Talks for more strategies and stories on overcoming entrepreneurial challenges.Don't miss out on the full episode for an in-depth discussion and more strategies for transforming your business journey. Hit that subscribe button to stay tuned for more enlightening content from Business Growth Talks.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

In this eye-opening episode of Thriving in Tandem, Robert and Kay Lee share the single most common money mistake keeping countless married entrepreneurs from building real wealth: debt. Fresh off the facilitation of a financial stewardship workshop, they dig into how everyday debt—often justified or ignored—is quietly stealing your financial future. But here's the good news: the solution is simpler than you think. Spoiler alert: You have to listen til the end. You'll learn how debt is not just a financial burden, but a barrier to freedom, peace of mind, and legacy-building. Whether it's credit cards, car loans, or payday advances, this conversation explores the hidden costs of “buy now, pay later” culture and how breaking that cycle can unlock wealth potential that most couples never realize. They even run the numbers—showing how just $500/month invested wisely could grow into $1 million over time. If you've ever said, “We don't have enough to invest,” this episode will challenge that belief—and show you exactly how to create margin, eliminate debt, and finally start building long-term wealth together. Practical tips, real-life examples, biblical wisdom, and a strong dose of encouragement await. Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/ Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download  Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk Debt Repayment Calculator https://www.crown.org/all-resources/debt-snowball-calculator/ Investment/Retirement Calculator https://www.crown.org/all-resources/?cat=economy-investing&type=calculator  Key Takeaways: Debt is the true wealth killer. The average American carries over $20,000 in consumer debt, costing $1,500/month—money that could be building your future. Delayed gratification wins. Saving and paying cash—especially for big-ticket items like cars—can save you thousands and put you on the fast track to financial freedom. Simple strategy, massive results. The debt snowball method helps you eliminate debt faster than you think, freeing up cash for giving, investing, and enjoying life. Building wealth is more doable than you think. Just $500/month invested at 10% can become $1 million over 30 years—yes, really. Freedom from debt brings peace. No matter the economy, having no payments gives you breathing room, confidence, and options.

At 18, Jayson Alexander wasn't racing go-karts or growing up in a motorsports family. He was in his bedroom, learning to drive through video games. Today, he's a NASCAR driver and founder of Jayson Alexander Racing—running a full-fledged brand while juggling college, lacrosse, and military service.In this episode of Be A Marketer, Dave Charest, Director of Small Business Success at Constant Contact, talks with Jayson and his teammate, Shane DiMantova, who leads PR and social media for the team. Together, they've built a loyal fan base by treating their racing operation like a business, from segmenting email lists to planning content calendars around class schedules."Even when we're not at the track, we still try to build it up as much as possible," Jayson says. "I see a lot of drivers that, if they're at the track, great, they're posting. If they're not, they're just gone. We want to make you think we're racing every weekend—even if we're off for a month." Shane adds, "Without Constant Contact, we'd be chickens with our heads cut off.”They share how they use automation, segmentation, and SMS to grow fan engagement, boost merch sales, and pitch sponsors—even on off weeks. Their approach proves that with the right tools and a plan, small teams can move fast and grow big.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional ResourcesUnderstanding contact segmentationCreate a segment of contacts by choosing specific criteriaUsing contact lists, tags, and segments based on your list sizeCustomer Spotlight: Jayson Alexander Racing Stays in the Fast Lane with Constant Contact Meet Today's Guests: Jayson Alexander and Shane DiMantova from Jayson Alexander RacingJayson Alexander

Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/ Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download  Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk In this deeply vulnerable and inspiring episode of Thriving in Tandem, we're joined by Krystal Parker, President of the U.S. Christian Chamber of Commerce. Krystal shares her raw journey from corporate executive climbing the ranks of a Fortune 200 oil and gas company to discovering the devastating cost of success when it came at the expense of her marriage and family. What looked like professional triumph on the outside masked a crumbling home life and personal disconnection from what mattered most. As Krystal takes us back to the peak of her corporate climb—fueled by power, ambition, and external validation—she candidly reveals the blind spots that hurt her marriage ending and relationship with her young daughter. But in the aftermath of that breaking point, Krystal discovered what true leadership and intentional living looked like. From restructuring her work-life rhythms to raising up her team, and ultimately placing God and family at the center, her story offers hope and a powerful reminder that redemption is possible. Whether you're in a season of hustle or navigating growing pains in business and marriage, Krystal's testimony is a call to evaluate where your time and heart are going. She shares practical boundaries she and her husband now implement, how she keeps her daughter a priority, and the critical difference between using work as worship instead of worshiping work. This is a must-listen for married entrepreneurs who don't want to succeed in business only to lose what truly matters most. Key Takeaways: Success without alignment can destroy what matters most. Krystal's corporate rise came with sacrifices she didn't fully see until her marriage and family unraveled. You are irreplaceable at work but you not at home. Delegating empowered Krystal's team and freed her to re-engage with her daughter and home life. Boundaries and intention create lasting connection. Krystal and her husband carve out intentional moments—even in busy seasons—to stay united and keep God at the center of their marriage. Chapters 00:00 Introduction to Thriving in Tandem Podcast 02:01 Crystal Parker's Journey in the Oil and Gas Industry 10:11 Challenges of Balancing Career and Family Life 12:00 The Turning Point: Becoming a Solo Parent 18:07 Finding Balance in a New Marriage and Career 23:53 Lessons Learned and Final Thoughts  

In this deeply personal episode, Robert and Kay Lee invite you into their real-time decision-making process as they consider a cross-country move from California to North Carolina. Fresh off a month-long stay in Lake Norman, they share candid reflections on the conversations, emotions, and logistical considerations that come with such a significant transition. From the practical realities of moving and renting to the emotional weight of leaving behind familiarity and friendships, this episode reveals how they approach big decisions as a married couple and entrepreneurial team. Whether you're facing a business pivot, relocation, or other major life decision, you'll gain valuable insights on how to navigate change without unnecessary conflict. Robert and Kay Lee walk through the importance of “baby steps” in decision-making, how to test the waters before diving in, and how differing emotional responses between spouses can actually work together to bring clarity and peace. They also reflect on the value of community, intentionality, and leaning into God's guidance when the future feels uncertain. This episode is not just about moving houses—it's about building a life with intention, staying united through change, and creating space for wise, thoughtful decisions that serve both your marriage and business. Tune in for a behind-the-scenes look at how real-life married entrepreneurs process transition without growing apart. Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/ Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download  Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk Key Takeaways: Big transitions—whether in life or business—are best navigated in small, intentional steps. Differing emotional responses between spouses are normal and can be leveraged for better communication and mutual understanding. Creating a plan B and “testing the waters” reduces anxiety and sets you up for more confident decision-making. Don't rush into big changes—whether it's a move, business shift, or investment—without first confirming peace and unity as a couple. Community, intentional planning, and faith-driven discernment are key to thriving in tandem through seasons of change. Chapters 00:00 Introduction and Background on the Move 02:52 Exploring Lake Norman and Decision-Making Process 06:09 Testing the Waters: A Month in Lake Norman 08:54 Building Relationships and Community Connections 12:13 Emotional Aspects of Major Life Transitions 15:03 Decision-Making Styles in Relationships 17:56 Taking Baby Steps in Major Changes 20:48 Conclusion and Final Thoughts  

David Derryck, founder and CEO of BuyBlack.org, came across a powerful quote: "People always talk about what would they have done during the time of slavery or during civil rights era. And the answer is, whatever you're doing right now."That moment sparked what would become BuyBlack.org, a platform that has grown from 10,000 to over 50,000 listings of Black-owned businesses across the country. What started as David's passion project in 2022 is now a comprehensive ecosystem helping consumers discover and support Black-owned businesses while providing those businesses with marketing tools and resources."Our mission just as an organization is to drive traffic and revenue to black owned businesses," he explains in this episode of Be a Marketer.What marketing strategies are working for BuyBlack.org? In this episode, David and host Dave Charest, Director of Small Business Success at Constant Contact, explore how the platform uses email automation, digital advertising co-ops, and community engagement both online and offline.Tune in to hear how David built partnerships with organizations like Constant Contact, why certification matters for Black-owned businesses, and how a parade float became one of his most meaningful marketing moments.Additional Resources:Create and manage an automated Welcome EmailUnderstanding contact segmentationUsing click segmentation in an emailMeet Today's Guest: David Derryck of BuyBlack☕ What he does: David Derryck is the founder and CEO of BuyBlack.org, a mission-driven platform based in Oakland, California that helps consumers find and support Black-owned businesses across the country. What started as a passion project during the pandemic has grown into an ecosystem with over 50,000 listings and counting. 

In this episode of Small Biz Florida, host Tom Kindred spotlights the podcast's role as a key resource for Florida's small business community, proudly sponsored by Florida First Capital. Recorded live at the 2025 Florida Economic Development Council Conference at the Sun Seeker Resort in Charlotte Harbor, Tom speaks with Bridget LaCoste, Events and Stakeholder Relationships Manager for the Florida SBDC Network. Bridget shares her journey into event planning and her current role in organizing impactful programs for entrepreneurs. The conversation centers on the highly anticipated 2025 Small Business Success Summit, taking place August 18–19 in Tampa. Bridget outlines the agenda—featuring a reverse trade show, dynamic keynote speakers, informative breakout sessions, and valuable networking opportunities. She highlights how the summit helps business owners step away from daily operations to gain fresh insight, make powerful connections, and tap into government contracting pathways. Listeners are encouraged to register and become part of the Small Biz Florida community. This podcast episode was recorded live at the 2025 Florida Economic Development Council Conference hosted at the Sun Seeker Resort in Charlotte Harbor. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital.   Connect with Our Guest: Florida SBDC Network – Small Business Success Summit

Know Your Numbers: The Three Essential Ingredients for Small Business Success, In this powerful episode of Stay On Course, host Julie Riga and guest Anthony Velocci, a fractional CFO, reveal why knowing your numbers is the foundation of small business success and financial freedom. They explore how leadership, legacy, and expert strategy converge when entrepreneurs finally confront the fear of finances and step into clarity and abundance. Anthony shares practical steps for setting realistic targets, using the 12 drivers of profit and cash flow, and explains why accountability is the secret sauce for long-term results. His mantra? “Do what you do best, and hire the rest”—because time is more valuable than money, and self-worth comes from focusing on your purpose. The conversation touches on how to resolve conflict, plan for expansion, and lead with confidence, whether you're an emerging entrepreneur or a seasoned corporate leader. With food, family, and Italian passion woven in, this is a motivating journey through numbers, transformation, and business evolution.The 3 Key Ingredients Every Entrepreneur Needs to Lead, Earn & Evolve:1. Know Your Numbers

Ready to level up your business operations? In this episode of Count Me In, host Adam Larson sits down with La Tonya Roberts, CEO of Harmony Consulting Group. La Tonya shares her journey from corporate consulting to helping small businesses thrive, opening up about real-world challenges and her favorite strategies for building sustainable growth, strong teams, and systems that actually work (without the burnout). Adam and La Tonya dig into how to make the switch from doing everything yourself to confident delegation, ways you can borrow Fortune 500 strategies without overwhelming your team, and the major impact that company culture has on your success. You'll also hear practical advice about strategic planning, using data for better decisions, and creative ways to use AI to boost your business. Whether you're a small business owner, team leader, or just curious how successful organizations operate behind the scenes, you'll find plenty of fresh insights and actionable tips. Tune in for a motivating conversation and walk away ready to make your business simpler, smarter, and more sustainable—with expert guidance from La Tonya Roberts. Sponsor:Today's episode is brought to you by U.S. Bank. U.S. Bank is a trusted financial partner for our clients, businesses and communities. We believe in doing the right thing and putting people first. It's an honor to be recognized as one of the World's Most Ethical Companies® by the Ethisphere Institute for the tenth consecutive year. From commercial credit cards and program management tools to innovative payment technologies and transportation offerings, U.S. Bank Corporate Payment Systems has the right solution to help your organization reduce payment costs, enhance control and streamline your entire payment processing function. We'll partner with you to uncover your challenges and provide smart, clear and honest guidance to help you meet the financial goals for your business. Visit usbank.com/corporatepayments to learn more.

Need cash to grow? Small businesses often have trouble accessing traditional financing, which is why global marketplace eBay is stepping in to help. On this episode, eBay's VP and GM of Financial Services and Payments, Avritti Khandurie Mittal, explains the financing challenges that many small businesses face, how eBay Seller Capital is making financing accessible to them on transparent terms, and her advice for founders who are seeking funds. This episode is sponsored by eBay. Learn how the eBay Seller Capital program can fund your business growth. Visit http://ebay.com/sellercapital Learn more about your ad choices. Visit megaphone.fm/adchoices