Podcasts about budgeting

Balance sheet or statement of estimated receipts and expenditures

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    Latest podcast episodes about budgeting

    The Balanced, Beautiful and Abundant Show- Rebecca Whitman
    I Make Good Money… So Why Do I Still Feel Broke? | Bougie Budgeting for High-Earning Women with the Budget Besties

    The Balanced, Beautiful and Abundant Show- Rebecca Whitman

    Play Episode Listen Later Jan 27, 2026 54:23


    You make good money… so why do you still feel broke?If you're a high-earning woman who looks successful on paper but still feels behind financially, this episode is for you. In this eye-opening conversation, Rebecca Whitman sits down with Budget Besties—Shana & Vanessa, best friends, business partners, and master financial coaches helping women stop wondering “Where did my money go?” and start building wealth with clarity and confidence. They reveal why overspending isn't the real issue, why budgeting feels emotional (even when you're smart and capable), and how disorganization—not discipline—is quietly draining your bank account. Most importantly, they share how to create a simple, automatic system that allows you to save, spend, and invest without sacrificing your bougie lifestyle. This episode proves you don't need to hustle harder, restrict yourself, or give up travel, dinners, or luxury to feel financially secure—you just need the right system. ✨ WHAT YOU'LL GET FROM THIS EPISODE • Why making more money doesn't automatically create financial peace• The real reason budgeting feels emotional, overwhelming, and exhausting• How disorganization quietly leaks money every single month• A simple automatic system that builds wealth for you• How to enjoy a bougie lifestyle without guilt, shame, or sabotage• The first step to feeling calm, confident, and in control of your finances 

    We Don't PLAY
    Top 7 Email Marketing Best Practices that Earn Revenue (ROI) in 2026 with Favour Obasi-ike

    We Don't PLAY

    Play Episode Listen Later Jan 27, 2026 61:45


    Join Favour Obasi-ike, MBA, MS for a masterclass on email marketing strategies that actually drive revenue. In this session, Favour breaks down the power of segmented email campaigns, explains the metrics that matter, and shares how to build a website-first content strategy that turns subscribers into customers. Learn how to leverage free tools, automate your email sequences, and create long-term relationships with your audience through strategic, data-driven email marketing ROI.Whether you're just starting with email marketing or looking to optimize your existing campaigns, this episode delivers actionable insights you can implement immediately to boost engagement and generate sustainable revenue.What You'll Learn✓ How to use segmented emails to increase revenue and engagement✓ The difference between click-through rate and click rate (and why it matters)✓ Why your website is the foundation of successful email marketing✓ Google's E-E-A-T framework for creating helpful content✓ How to repurpose one piece of content across multiple channels✓ Which free tools every email marketer should be using✓ The "website-first" content strategy that saves time and builds SEO✓ How to create automated email sequences that work 24/7Top 7 Email Marketing Best Practices1. Use Segmented Emails StrategicallyCreate segments based on subscriber behavior and preferences. Use polls and interactive elements to gather data, then tag links to track which subscribers are interested in which offerings.2. Build a Helpful, Responsive WebsiteYour website should be fast-loading, mobile-friendly, and provide genuine value. Focus on Google's E-E-A-T framework: Experience, Expertise, Authority, and Trust.3. Create Content on Your Website FirstPublish content on your website before sharing on social media. This builds your owned digital assets, improves SEO, and gives you more control over distribution.4. Leverage Email Metrics for Continuous ImprovementTrack who opens, clicks, and takes action. Identify your most engaged subscribers and create VIP segments for them. Use this data to refine your messaging over time.5. Implement Scheduled and Automated Email SequencesSet up automated sequences that trigger based on subscriber actions. Create welcome series, nurture campaigns, and re-engagement flows that work around the clock.6. Repurpose Content Across Multiple FormatsTake one long-form piece and break it into blog posts, social media updates, podcast episodes, videos, and email newsletters. Maximize your content creation efforts.7. Focus on Long-term Relationship BuildingNot everyone opens emails the day you send them. Be consistent with your schedule, provide ongoing value, and build trust over time rather than chasing quick sales.Key Metrics to TrackDeliverability Rate - Percentage of emails reaching subscriber inboxesOpen Rate - Percentage of delivered emails that get openedClick Rate - Percentage of delivered emails with link clicksClick-Through Rate (CTR) - Percentage of opened emails with link clicksConversion Rate - Percentage completing your desired actionPodcast Episode Timestamps[00:00] Episode introduction: Email marketing best practices that earn revenue[00:40] Why segmented emails are the #1 revenue driver[03:06] How to create segments triggered by scheduled emails[03:37] Example: Segmenting by in-person vs. virtual event preferences[06:00] Using polls to understand what your audience really wants[07:00] Revenue starts at the beginning: building systems for MRR[08:00] Click-through rate vs. click rate explained[09:00] Identifying and segmenting your most engaged subscribers[10:00] Tracking email opens and clicks consistently[10:30] Creating VIP segments for highly engaged subscribers[14:00] Re-engaging inactive subscribers through targeted campaigns[15:00] Email deliverability and its impact on revenue[17:00] Understanding spam filters and how to avoid them[18:00] Email authentication: SPF, DKIM, and DMARC[20:00] Real case study: Client ranking page one for competitive keywords[21:42] Technical SEO: indexing, blogs, location pages, schema markup[23:00] Email marketing as direct response marketing[24:00] Why not everyone opens emails immediately (and that's okay)[25:00] Best Practice #1: Have a helpful, responsive website[25:32] Google's E-E-A-T framework: Experience, Expertise, Authority, Trust[26:22] You have less than 10 seconds to make an impression[27:00] The "website-first" content strategy[27:22] Free analytics tools: Google Search Console, GA4, Bing, Microsoft Clarity[28:00] Repurposing one article into multiple content formats[30:00] Maximizing content value through strategic repurposing[32:00] Creating content pillars and topic clusters[33:00] Planning content calendars aligned with email campaigns[35:00] Balancing evergreen content with timely topics[37:00] Creating lead magnets that attract quality subscribers[39:00] A/B testing email subject lines and content[40:00] Overview of popular email marketing platforms[41:00] Mailchimp: features, pricing, and best use cases[42:00] Constant Contact for small businesses and nonprofits[43:00] Brevo (formerly Sendinblue): affordable with SMS capabilities[44:00] HubSpot: comprehensive CRM and marketing automation[45:00] Choosing the right platform for your business needs[46:00] Free tier options and when to upgrade[50:00] Advanced segmentation for e-commerce businesses[51:00] Using behavioral triggers to increase conversions[52:00] Email in omnichannel marketing strategies[53:00] Measuring ROI from email campaigns[54:00] Common email marketing mistakes to avoid[57:00] Recap of key best practices[59:00] Closing remarks and next session announcement[59:29] Tomorrow's topic: Search Engine Marketing & SEO Best Practices (11 AM Central)Tools & Resources MentionedEmail Marketing Platforms: Flodesk >> Sign up and Get 50% OffAnalytics Tools: Google Search Console, Google Analytics (GA4), Bing Webmaster Tools, Microsoft Clarity, Fathom Analytics, Matomo AnalyticsOther Tools: Eventbrite, PinterestSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    We Don't PLAY
    Microsoft Bing SEO vs. Perplexity SEO: AI Optimization Marketing Showdown with Favour Obasi-ike

    We Don't PLAY

    Play Episode Listen Later Jan 27, 2026 55:24


    In this strategic follow-up, Favour Obasi-ike, MBA, MS unveils the powerful, interconnected Microsoft ecosystem and why it's a game-changer for SEO. Move beyond Google and discover how Bing, Perplexity AI, and LinkedIn work together to build your website's authority and visibility in the age of AI search.We delve into the crucial, often-missed strategy for new websites: using Bing Webmaster Tools as a "language bridge" to accelerate Google's recognition of your site. Learn why your website must become your proprietary first-party data asset and how structured content gets cited by platforms like Perplexity.This episode is your roadmap to LLM (Large Language Model) Visibility, providing actionable steps on building trust signals, implementing schema markup, and creating a unified content structure that works across all platforms—not against them.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online

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    21 Hats Podcast
    I Expect to Grow This Year. Should I Hire Now?

    21 Hats Podcast

    Play Episode Listen Later Jan 27, 2026 46:29


    Things are suddenly moving fast at Sarah Segal's San Francisco PR firm. Several new clients look likely to sign on, and for the first time in a while, growth feels real. Which leaves Sarah with a familiar, nerve-racking question: Do you hire before the work arrives—or wait until the revenue is actually in the door? If she hires now, she may have to cut her own pay until the new business materializes. And there's no guarantee it will. She still remembers the last downturn, when she had to lay off people she cared about—and she's determined not to repeat that experience. But if she waits and the clients do sign, she risks something else: overloading her existing team, burning people out, and falling behind before she can recruit and train new hires. The pressure is even higher because Sarah has already set an aggressive revenue goal for 2026.Plus: Jaci Russo explains why she's adopted a different approach to planning and budgeting. Instead of guessing how much she can afford to spend, Jaci is changing the order of the math. After revisiting Mike Michalowicz's Profit First—prompted by a story highlighted in the 21 Hats Morning Report—she's begun setting profit targets first and forcing every other decision, including hiring, to fit around them. It's only been a few weeks, but Jaci says the shift is already changing how she thinks about risk, growth, and what she can actually afford.

    We Don't PLAY
    Google SEO vs. ChatGPT SEO: AI Optimization Marketing Showdown with Favour Obasi-ike

    We Don't PLAY

    Play Episode Listen Later Jan 25, 2026 42:02


    In this insightful episode, Favour Obasi-ike, MBA, MS breaks down the critical differences and essential overlaps between traditional Google SEO and the emerging field of ChatGPT SEO (optimization for AI search). The core distinction is framed as Websites vs. Conversation. While Google prioritizes structured, keyword-optimized websites, AI models like ChatGPT, Perplexity, and Gemini focus on providing direct, conversational answers.Favour Obasi-ike argues that the future of content visibility lies in establishing your website as the central anchor for all content distribution. By consistently linking your website across all platforms (YouTube, LinkedIn, podcasts, etc.), you build the domain authority and citation structure necessary for AI models to trust and cite your content. He emphasizes that AI-driven search is shifting the user experience from "clicking" on a link to "trusting" a direct answer, making the source's authority more critical than ever. The podcast episode concludes with actionable advice on technical SEO, including optimizing for page speed, Core Web Vitals, and formatting content with listicles and tables to be easily digestible by AI.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineKey Episode TakeawaysThe Fundamental Difference: Websites vs. ConversationThe core difference is in the format each search system prioritizes. Google SEO is built around ranking individual websites on search result pages (SERPs) for structured keywords. The user's journey involves clicking through to a website.ChatGPT SEO, on the other hand, is built for a conversational AI interface. The goal is to provide the perfect, direct, and trusted answer within the chat window itself, minimizing the need for a click.The New SEO Ecosystem: LLM VisibilityTo achieve LLM Visibility (Large Language Model Visibility), you must understand that search is now split between two major ecosystems.The Google/OpenAI ecosystem includes Google search, ChatGPT (using the Atlas Browser), and the associated platform, YouTube.The Microsoft/Perplexity ecosystem includes the Perplexity AI platform (using the Comet Browser) and the associated Microsoft-owned platform, LinkedIn.Actionable Steps for 2026 SEO StrategyEstablish Your Anchor: Your website must be the central hub for all your content.Distribute Your Authority: Place your website link on every third-party platform (social media, podcast directories, video descriptions).Optimize for Speed: Prioritize Core Web Vitals and page speed for both mobile and desktop to ensure a positive user experience, which Google rewards.Format for AI: Structure your content using tables, listicles, and concise, keyword-rich formatsto make it easy for AI models to extract and cite direct answers.Build Trust, Not Just Clicks: Focus on building long-term trust and authority with search engines through consistent, high-quality, and structured content.Episode Timestamps[00:00] Introduction: Google SEO vs. ChatGPT SEO, Optimization Showdown.[00:30] Defining the core difference: Google focuses on websites, ChatGPT focuses on conversation.[01:33] The connection: ChatGPT Atlas (browser) citing YouTube (owned by Google).[03:52] The goal: Use your website as an anchor for content distribution.[04:02] Understanding LLM Visibility (Large Language Model Visibility).[04:28] The emerging AI browser landscape: ChatGPT Atlas, Perplexity Comet, and the upcoming Google Disco.[05:30] The two major ecosystems: Google/YouTube/ChatGPT vs. Microsoft/LinkedIn/Perplexity.[06:15] The importance of checking your business's citations with "Google Learn About."[06:56] AI's focus on directness and specificity in answers (Siri, Alexa, etc.).[08:00] The shift from "click" to "trust" in AI-driven search results.[09:00] Why a strong website domain authority is crucial for AI citation.[10:00] The concept of "AI-friendly" content and the need for listicles and tables.[11:00] The future of search: AI-driven answers vs. traditional links.[12:00] The importance of structured data and schema for AI.[13:00] The difference between a website and a social media profile.[14:00] The need for a content mix (audio, video, text, image).[15:00] The role of a website in the new SEO ecosystem.[16:00] The power of a website's domain authority.[17:00] The shift from "click" to "trust" in AI-driven search.[18:00] The importance of technical SEO: Page Speed and Core Web Vitals.[19:00] How to build content that is easy to read and digest.[20:00] The value of brand citations and authority.[21:00] The long-term benefit of placing your website everywhere.[22:00] Final call to action: Check if your content is in table and listicle formats.[23:00] The power of tactics, strategy, and timing in SEO.[24:00] Conclusion: Build structure and trust with search engines, as they are "talking to each other."See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    We Don't PLAY
    High-Converting Emails vs Low-Converting Emails Marketing Masterclass with Favour Obasi-ike

    We Don't PLAY

    Play Episode Listen Later Jan 25, 2026 58:06


    In this comprehensive session, Favour Obasi-ike, MBA, MS explores the strategic nuances of email marketing. The discussion transcends basic sales tactics, positioning email as a foundational pillar for business documentation, professional credibility, and high-impact communication. Favour emphasizes that while social media platforms often dominate the marketing conversation, email remains a superior channel for conversion and long-term relationship building. The session provides a detailed roadmap for entrepreneurs and developers alike, covering technical infrastructure, audience psychology, and the necessity of intentional engagement.Strategic Insights and Market ComparisonsThe conversation highlights a stark contrast between the ephemeral nature of social media and the enduring impact of email marketing. Favour notes that social media conversion rates typically languish below 1%, whereas search engine optimization (SEO) and email marketing can achieve conversion rates ranging from 16% to over 33%. This discrepancy is attributed to the "currency" of email: the exclusive time and attention granted by the recipient. Unlike social media posts that are quickly buried by algorithms, an email retains its conversion potential long after it is sent, provided it reaches the recipient's inbox through proper technical execution.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online| Marketing Channel | Average Conversion Rate | Primary Advantage || Social Media | < 1% | High initial visibility and brand awareness. || Email Marketing | 16% - 33%+ | Direct connection, longevity, and high intent. || SEO | 16% - 33%+ | Sustainable organic traffic and credibility. |Technical Infrastructure and DeliverabilityA significant portion of the session is dedicated to the technical "hygiene" required to maintain high deliverability. Favour introduces Google Postmaster as an essential tool for monitoring domain health and ensuring that communications are not flagged as spam. The technical setup involves a rigorous configuration of DNS records, including MX, SPF, and DKIM, which serve as the digital credentials for a legitimate sender. Furthermore, the discussion touches upon the physical properties of an email, such as file size and font optimization, which can inadvertently trigger spam filters if not managed correctly.| Technical Component | Purpose | Best Practice || Google Postmaster| Domain Health Monitoring | Regularly check [postmaster.google.com](https://postmaster.google.com). || MX, SPF, DKIM | Authentication & Compliance | Ensure all DNS records are correctly configured. || List Hygiene | Deliverability Maintenance | Clean the list after every campaign to remove bounces. || Email Size| Spam Prevention | Use standard fonts (16px-20px) to keep file sizes low. || Segmentation| Engagement Tracking | Group audiences by behavior or interest for targeted messaging. |Content Strategy and Audience EngagementFavour and his guests, including the developer Ifeanyi, discuss the shift toward more sophisticated, developer-friendly tools like Resend, which allow for scalable, code-driven email templates. The consensus is that modern audiences do not "read" in the traditional sense; instead, they "skim" for value. Consequently, the use of listicles, bullet points, and concise subject lines is paramount.A professional subject line should ideally be limited to three or four words to avoid appearing "junior," while the preview text should be leveraged to provide the necessary context that encourages a click.The session concludes with a call for intentionality in marketing. Favour suggests a "Want vs. Need" framework: use the subject line to address what the audience *wants* (immediate value or curiosity), and use the body of the email to deliver what they *need* (tutorials, case studies, or interactive elements like polls). This approach ensures that the communication is not just seen, but acted upon.Podcast Episode Timestamps[00:00] – Introduction to the role of email in documentation and professional communication.[01:03] – Favour Obasi-ike's background in intellectual property and search engine marketing.[02:35] – Comparative analysis of conversion rates across social media, SEO, and email.[04:50] – Technical requirements for deliverability: Google Postmaster and MX record configuration.[06:16] – Reflections on the "We Don't PLAY™️" podcast and Favour's six-year tenure on Clubhouse.[22:37] – The impact of font selection and email file size on technical deliverability.[23:53] – Strategies for audience segmentation and the importance of reviewing engagement analytics.[24:26] – Managing hard and soft bounces through consistent list hygiene.[28:44] – Guest contribution from Ifeanyi on using "Resend" and React for scalable email infrastructure.[45:20] – Timing strategies: Measuring audience activity windows for optimal email delivery.[46:25] – The psychology of subject lines: Why brevity (3-4 words) signals professional maturity.[47:43] – The "Want vs. Need" framework for content delivery and engagement.[49:36] – Utilizing polls for market research: A case study on Google vs. Perplexity preferences.[52:02] – The efficacy of listicles and skimming-friendly formats in modern digital communication.About Favour Obasi-ikeFavour Obasi-ike is a prominent business consultant and entrepreneur specializing in helping creators and business owners secure their intellectual property through search engine marketing, Pinterest, and podcasting. He is the host of the "We Don't PLAY™️" podcast, a long-running series with over 610+ episodes spanning seven years.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    money ai google strategy bible marketing entrepreneur news podcasts ms search managing podcasting reflections chatgpt mba artificial intelligence web services branding reddit seo hire sustainable small business pinterest timing advertising clubhouse tactics traffic technical emails digital marketing measuring react bible study utilizing entrepreneurial content creation budgeting content marketing web3 financial planning email marketing social media marketing rebranding converting hydration small business owners entrepreneur magazine content strategy money management favour monetization geo marketing tips web design search engine optimization mx quora dns spf perplexity drinking water comparative b2b marketing podcast. google ai biblical principles website design marketing tactics get hired digital marketing strategies entrepreneur mindset business news entrepreneure small business marketing google apps spending habits seo tips website traffic small business success entrepreneur podcast small business growth podcasting tips ai marketing seo experts webmarketing branding tips financial stewardship google seo small business tips email marketing strategies pinterest marketing entrepreneur tips seo tools search engine marketing strategic insights marketing services budgeting tips marketing masterclass seo agency web 3.0 web traffic blogging tips seo marketing dkim entrepreneur success small business loans personal financial planning small business week seo specialist website seo marketing news content creation tips seo podcast digital marketing podcast seo best practices kangen water seo services data monetization ad business diy marketing obasi web tools large business pinterest seo web host smb marketing marketing hub marketing optimization small business help storybranding web copy entrepreneur support technical infrastructure pinterest ipo entrepreneurs.
    We Don't PLAY
    Launching a Profitable Podcast: Marketing Masterclass with Favour Obasi-ike

    We Don't PLAY

    Play Episode Listen Later Jan 24, 2026 77:32


    In this insightful session, Favour Obasi-ike, MBA, MS, a seasoned marketing expert, delves into the intricacies of launching and sustaining a profitable podcast. This episode is a goldmine for anyone looking to move beyond just creating content and build a podcast that generates both impact and income. Favour breaks down the essential strategies for creating a podcast that stands out and delivers tangible results.This session is a must-listen for aspiring and current podcasters who want to understand the business of podcasting. Favour provides a clear roadmap for building a strong foundation for your podcast, from establishing a web presence to leveraging SEO for discoverability. If you're ready to take your podcast to the next level, this episode is packed with actionable advice and expert insights.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineIn this episode, you'll learn:[03:34] The foundational idea behind a profitable podcast: impact.[05:34] Why your podcast needs its own website and domain.[08:00] The importance of email capture for building a direct relationship with your audience.[10:10] How to think of your podcast as a separate entity from your main business.[11:06] The concept of creating and building capacity for your podcast.[14:00] How to create a content bank and repurpose your podcast content.[20:01] The significance of SEO in podcasting and how to optimize your show notes.[30:04] How to use your podcast to build a community and generate leads.[39:15] The power of anchor text and how to use it to drive traffic to your website.[43:21] The importance of choosing the right genre and categories for your podcast.[50:00] How to create a content strategy that aligns with your business goals.[59:01] The value of guesting on other podcasts to expand your reach.[01:05:00] How to use your podcast to build a personal brand and establish yourself as an expert in your niche.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    money ai google bible marketing entrepreneur news podcasts ms search podcasting chatgpt mba artificial intelligence web services branding reddit seo hire small business pinterest advertising launching tactics traffic digital marketing bible study profitable entrepreneurial content creation budgeting content marketing web3 financial planning email marketing social media marketing rebranding hydration small business owners entrepreneur magazine money management favour monetization geo marketing tips web design search engine optimization quora drinking water b2b marketing podcast. google ai biblical principles website design marketing tactics get hired podcast marketing digital marketing strategies entrepreneur mindset business news entrepreneure small business marketing google apps spending habits seo tips website traffic small business success entrepreneur podcast small business growth podcasting tips ai marketing seo experts webmarketing branding tips financial stewardship google seo small business tips email marketing strategies pinterest marketing entrepreneur tips seo tools search engine marketing marketing services budgeting tips marketing masterclass seo agency web 3.0 web traffic blogging tips seo marketing entrepreneur success small business loans personal financial planning small business week seo specialist website seo marketing news content creation tips seo podcast digital marketing podcast seo best practices kangen water seo services data monetization ad business diy marketing obasi web tools large business pinterest seo web host smb marketing marketing hub marketing optimization small business help storybranding web copy entrepreneur support pinterest ipo entrepreneurs.
    She's On The Money
    Summer Starter Series: Protecting Yourself With Personal Insurance

    She's On The Money

    Play Episode Listen Later Jan 23, 2026 56:31 Transcription Available


    What would you do if you woke up tomorrow and couldn’t earn an income anymore? How long would it be before your safety net ran out? In the forth episode in our Summer Starter Series, the conversation tackles the foundation most people skip, even though it’s just as important as budgeting, saving, or managing debt. Because every money plan relies on one thing first. Your ability to earn money. In this episode, Victoria breaks down why protecting your income is non-negotiable if you actually want your financial progress to hold up in real life. We walk through the types of personal insurance that matter, what income protection really does, and why default cover through super often isn’t enough.This isn’t about worst-case fear or scare tactics. It’s about smart risk management, so one unexpected health event doesn’t undo everything you’ve worked so hard to build.GET YOUR INSURANCE SORTED: With Skye Wealth here. We have a long standing referal partnership with Skye Wealth, and only ever partner with people we trust. LISTEN TO EP 1: Budgeting and Cash FlowLISTEN TO EP 2: Managing DebtLISTEN TO EP 3: Making Saving Easier FREEBIES: All our best free money resources in the one place here.See omnystudio.com/listener for privacy information.

    The Weekly Wealth Podcast
    Ep 253: State Government 101: Business Growth, Budgeting & Real Issues in your state.

    The Weekly Wealth Podcast

    Play Episode Listen Later Jan 23, 2026 35:55 Transcription Available


    Schedule your VISION CALL with David Chudyk by visiting www.weeklywealthpodcast.com/visionEPISODE DESCRIPTIONThis week on The Weekly Wealth Podcast, we're doing something we've never done before — we're welcoming a South Carolina State Senator and the President of the SC Senate, Thomas Alexander, to break down how state government really works.Most people only pay attention to politics at the national level… but the truth is, your state government affects your daily life in huge ways — from taxes, business growth, and technical college funding, to road infrastructure, public safety, and poverty initiatives.In this episode, Senator Alexander gives us a behind-the-scenes look at how South Carolina operates, why the state remains competitive for major employers, what lawmakers are working on in 2026, and how everyday citizens can stay informed and get involved.If you live in South Carolina (or honestly any state), this episode will help you understand what's going on under the hood — and why it matters.KEY TAKEAWAYS✅ Why state government matters more than most people realize✅ The Senate is 46 members total and districts represent ~115,000 citizens each✅ The SC Senate makeup: 34 Republicans / 12 Democrats✅ Why state politics can be less divided than the national level✅ How South Carolina attracts major employers without “just paying companies” to come✅ The difference between state-level support vs local government incentives✅ Why a strong business climate benefits everyone:“If companies are successful, citizens are successful.”✅ How SC supports Main Street / small business owners (regulatory reform + pro-business policy)✅ SC's personal income tax has dropped from 7% → 6% in recent years✅ The technical college system is a workforce engine (and a student loan solution)✅ Apprenticeships + customized training programs that match employer needs✅ The “poverty” conversation: local + faith-based + nonprofit partnerships matter most✅ How state budgeting works + why SC's balanced budget requirement is a big deal✅ Infrastructure reality: SC maintains 40,000+ miles of state highways✅ 2026 topics the legislature is actively working on:DUI law reformRegulatory reformAdditional tax policy changesVaping concerns in schoolsUnregulated THC beverages and safety concerns✅ A strong reminder: you don't have to vote party-line on every issue✅ Wealth isn't only money — it's security, preparation, wise decisions, and quality of lifeQUOTES WORTH REMEMBERING“If companies are successful, then our citizens are successful.”“The institution of the Senate is greater than any one of us.”“We have a balanced budget requirement… how novel is that?”“We want South Carolina to remain a special place to live, work,...

    Women & Money: The Shit We Don't Talk About!
    Finding Clarity and Confidence Before Life's Next Chapter with Kristin Crockett

    Women & Money: The Shit We Don't Talk About!

    Play Episode Listen Later Jan 23, 2026 41:05 Transcription Available


    Send us a textSometimes the hardest money decisions aren't about numbers.They're about alignment, self worth, and having the courage to stop pretending things are “fine.”In this episode, we sit down with Kristin Crockett, transformational coach, speaker, and community builder who helps women step fully into their Courageous Destiny. She is the founder of Courageous Destiny and co-founder of Women Supporting Women, where she connects resources, expertise, and relationships so everyone involved truly wins. Kristin works with women building passion-based businesses to double and triple their sales results while remaining deeply authentic and in service to others. Through mindset, identity work, and aligned action, she is known for helping women create meaningful, sustainable success that feels true to who they are.Kristin shares how she learned to tell the difference between fear based hesitation and an intuitive pause, why overwhelm is often a signal that something is out of alignment, and how people pleasing shows up in business, relationships, and money decisions more than we realize.We also talk openly about her personal journey. Leaving a high earning corporate career. Building a coaching business from the ground up. Navigating divorce as a mom of triplets. And learning how to release what she can't control while taking responsibility for what she can. This conversation is real, grounding, and full of perspective shifts that will make you pause and ask better questions about where you're saying yes, where you're shrinking, and what it would look like to choose yourself with clarity instead of guilt.Want to take this conversation one step further? Join us for our next Money Talks, a free 30 minute live session where we'll tackle “Planning for Divorce (before you mention the D word)”Click here to register for FREE and bring your questions! This episode is supported by Marguerita Cheng, CFP®, RICP®, CDFA®, CEO of Blue Ocean Global Wealth. Marguerita works with women navigating divorce to bring clarity, confidence, and control backWant to take this conversation one step further? Join us for our next Money Talks, a free 30 minute live session where we'll dig into a question we hear all the time from women business owners: Budgeting for Businesses to Offer Benefits. Click here to register for FREE and bring your questions! Follow & connect with us! Website Facebook Page Facebook group Instagram TikTok LinkedIn YouTube Reddit Resources Have questions? Click this to check out our expert Q&A for tips from industry experts, tailored to help women address their most common financial concerns. Subscribe to our newsletter to receive financial tips delivered weekly here! ...

    Suze Orman's Women & Money (And Everyone Smart Enough To Listen)
    Three Rules That Beat Budgeting

    Suze Orman's Women & Money (And Everyone Smart Enough To Listen)

    Play Episode Listen Later Jan 22, 2026 35:46 Transcription Available


    On this episode of Ask KT & Suze Anything, Suze answers your questions about giving to charity, pensions and back door Roths. Plus three rules to make better financial decisions and so much more. Watch Suze’s YouTube Channel Jumpstart financial wellness for your employees: https://bit.ly/SecureSave Protect your financial future with the Must Have Docs: https://bit.ly/3Vq1V3GGet your savings going with Alliant Credit Union: https://bit.ly/3rg0YioGet Suze’s special offers for podcast listeners at suzeorman.com/offerJoin Suze’s Women & Money Community for FREE and ASK SUZE your questions which may just end up on the podcast. Download the app by following one of these links: CLICK HERE FOR APPLE: https://apple.co/2KcAHbHCLICK HERE FOR GOOGLE PLAY: https://bit.ly/3curfMISee omnystudio.com/listener for privacy information.

    Healthy Parenting Handbook with Katie Kimball
    103: Steps to Meal Planning on a Budget for Teens and Young Adults (Part 2)

    Healthy Parenting Handbook with Katie Kimball

    Play Episode Listen Later Jan 22, 2026 14:30


    In the last episode, we made it through step 3 of the 5 steps to meal planning on a budget! Now let's dive into steps 4-5. I am collaborating with two of my most frugal friends who are GREAT cooks to compile 5 steps to meal planning on a budget, merging both requests of our families of teens.May I introduce you to Tiffany of Don't Waste the Crumbs and Steph of Cheapskate Cook, who never cease to amaze me with their ability to save money while also generously hosting friends and sharing their knowledge with others online?You'll get to hear from them both in this episode. Resources We Mention for Meal Planning on a BudgetSome tips to stretch your meat and save moneyMore tips for reducing food wasteMy full interview with StephMy full interview with TiffanyMeal planning is the key to healthy eatingRoutines to make healthy meal planning doable3 Habits to help your grocery budget with high inflationMore tips and recipes to save you moneyVisit raisinghealthyfamilies.com/teens to get on the waitlist for Teens Cook Real Food! Kitchen Stewardship Raising Healthy Families follow Katie on Instagram or Facebook Subscribe to the newsletter to get weekly updates YouTube shorts channel for HPH Find the Healthy Parenting Handbook at raisinghealthyfamilies.com/podcast Affiliate links used here. Thanks for supporting the Healthy Parenting Handbook!

    Podcast Archives - Jay Garvens
    BUDGETING WITH BABY STEPS IN 2026 – 1-10-26

    Podcast Archives - Jay Garvens

    Play Episode Listen Later Jan 22, 2026 41:34


    Today on the Jay Garvens Home & Mortgage Show, Jay will be sharing Dave Ramsey’s Budgeting with Baby Steps for 2026.  There are many ways to save and make money; however, there is needed a... The post BUDGETING WITH BABY STEPS IN 2026 – 1-10-26 appeared first on Jay Garvens.

    The Stacking Benjamins Show
    How to Make Your Money Support the Life You Want (SB1793)

    The Stacking Benjamins Show

    Play Episode Listen Later Jan 21, 2026 81:36


    What if your money stopped dictating your schedule and started supporting the life you actually want to live? Joe Saul-Sehy welcomes CFP Dana Anspach of Sensible Money as special guest co-host for an episode featuring this week's mentor, Andy Hill. Andy shares how he stepped away from the corporate grind, redesigned his priorities, and built a life where family and flexibility came first. His story isn't about escaping work. It's about building a financial foundation that gives you options. Then the conversation shifts to a headline that caught everyone's attention: NASCAR driver Kyle Busch and his wife Samantha are suing their insurance company, calling the life insurance they purchased "a scam." Dana uses this case to break down one of the most misunderstood areas in personal finance: life insurance. From Indexed Universal Life (IUL) policies to knowing when insurance is a tool and when it's a distraction, she shows how clarity of goals should drive every decision and how to avoid the traps that caught even high earners like the Buschs. The episode also touches on estate planning, scams to watch out for, how young adults should think about budgeting and debt, and how to evaluate whether paying off loans or investing is the better move for your situation. It connects the dots between time freedom, smart planning, and protecting what you're building. What You'll Learn: • How to design your finances around the life you want, not just the paycheck you earn • What "owning your time" really means and how to start moving in that direction • Why your financial plan should begin with values and priorities, not products • How to think about entrepreneurship without blowing up your financial stability • What the Kyle Busch insurance lawsuit reveals about life insurance products and sales tactics • The truth about Indexed Universal Life insurance and when it may or may not make sense • How to evaluate life insurance based on goals instead of sales pitches • How estate planning protects your family and your legacy • The pros and cons of paying off loans versus investing • Budgeting principles that help young adults build strong money habits early • How to recognize and avoid financial scams (including insurance product traps) • Why celebrating progress matters just as much as setting the next goal This Episode Is For You If: • You feel like your money controls your life instead of supporting it • You want more flexibility and time freedom but don't know how to fund it • You're confused about whether life insurance products are helping or just costing you (especially after hearing about the Busch lawsuit) • You're trying to figure out the right order of financial moves (debt vs investing, insurance vs saving) • You want your financial plan to reflect your actual values, not just what you're "supposed" to do This episode is about aligning your money with your life. If you're ready to stop reacting to your finances and start using them to build more freedom, flexibility, and confidence, this one belongs at the top of your queue. FULL SHOW NOTES: https://stackingbenjamins.com/own-your-time-with-andy-hill-and-dana-anspach-1793 Deeper dives with curated links, topics, and discussions are in our newsletter, The 201, available at https://www.stackingbenjamins.com/201 Enjoy! Learn more about your ad choices. Visit podcastchoices.com/adchoices

    We Don't PLAY
    Podcast SEO Monetization for Marketing International Businesses (Masterclass Finale) with Favour Obasi-ike

    We Don't PLAY

    Play Episode Listen Later Jan 21, 2026 40:39


    Are you ready to take your podcast from a passion project to a monetization-based international business advertising/marketing tool? In this comprehensive episode, host Favour Obasi-ike, MBA, MS delivers an in-depth masterclass on leveraging podcast SEO and monetization strategies for international business growth. This session is the final installment in a series focused on helping podcasters and business owners build sustainable, globally-reaching content strategies.Favour explores the critical intersection of podcasting, search engine optimization, and international business development. The episode covers essential topics including multilingual content localization, performance benchmarks, download metrics, and how to position podcasts for passive monetization through advertising networks.Key highlights include real-world success stories from clients who have transformed their podcasts into powerful SEO assets, including a case study of turning 50 podcast episodes into 50 optimized blog posts that now rank on Google's AI-powered search results. Favour also demonstrates how his own podcast appears in Google's featured snippets and AI mode results, providing concrete proof of the strategies discussed.The episode features interactive discussions with community members Juliana, Celeste, and others who share their own experiences with SEO implementation, AI optimization (AIO), and the tangible business results they've achieved. Juliana shares an exciting success story about landing a major client through Google Gemini recommendations, directly attributable to SEO work completed three years prior with FavourThis episode is essential listening for podcasters, content creators, coaches, consultants, and international business owners who want to understand how to build long-term digital assets, increase discoverability across global markets, and create multiple revenue streams through strategic content optimization.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineWhat You'll Learn:International SEO Fundamentals: How to optimize your podcast content for multiple languages, regions, and search engines (Google.com, Google.co.uk, and beyond).Monetization Metrics That Matter: Understanding downloads vs. unique listeners, 7-day and 30-day performance benchmarks, and what advertising networks look for.Multilingual Content Strategy: Leveraging localization and translation features to expand your audience across different cultures and languages.Podcast-to-Blog Conversion: The proven method of turning podcast episodes into SEO-optimized blog posts that rank on Google and drive traffic back to your audio content.AI Optimization (AIO): How to position your content to appear in Google's AI mode, featured snippets, and AI-powered recommendation engines like Google Gemini.Real Results: Case studies including a client whose emotional coaching podcast now ranks on Google, and a CPA who landed a major client through Gemini AI recommendations.Long-Term Asset Building: Why SEO is a marathon, not a sprint, and how work done today pays dividends for years to come.Detailed Episode TimestampsIntroduction & Overview (00:00 - 05:55) 00:00 - 00:13: Episode title: "Podcast SEO Monetization for International Businesses". 00:13 - 00:45: Welcome and call to subscribe to We Don't Play Podcast. 00:45 - 01:27: Overview: International business connections through podcasting. 01:27 - 02:31: Performance benchmarks: Downloads vs. unique listeners, measuring success. 02:31 - 03:33: Building sustainable growth and niche dominance. 03:33 - 04:48: Multilingual content and localization strategies. 04:48 - 05:55: International perspective: Moving beyond regional thinking.International SEO Strategy (05:55 - 10:03) 05:55 - 06:58: Analytics insights: Tracking international audience growth. 06:58 - 08:04: Case study introduction: Client success with emotional coaching podcast. 08:04 - 09:09: Turning 50 podcast episodes into 50 SEO-optimized blogs. 09:09 - 10:03: Podcast-to-blog strategy and long-term asset building.Content Conversion & Client Success Stories (10:03 - 15:00) 10:03 - 11:00: Amazon book-to-podcast conversion strategy. 11:00 - 12:00: Passive vs. active content consumption patterns. 12:00 - 13:00: Multi-platform distribution: Spotify, Apple Podcasts, YouTube. 13:00 - 14:00: Clubhouse as a content creation and community building platform. 14:00 - 15:00: Real-time engagement and relationship building.Technical SEO Implementation (15:00 - 20:00) 15:00 - 16:00: Search engine algorithms and content discoverability. 16:00 - 17:00: Metadata optimization for podcasts. 17:00 - 18:00: Location-specific SEO strategies. 18:00 - 19:00: Building booking systems and conversion pathways. 19:00 - 20:00: Creating "red carpet" experiences for potential clients.Monetization Strategies (20:00 - 25:00) 20:00 - 21:00: Advertising network requirements and download thresholds. 21:00 - 22:00: Passive income through podcast monetization. 22:00 - 23:00: Building credibility through consistent content. 23:00 - 24:00: Long-term revenue stream development. 24:00 - 25:00: International market opportunities.Community Engagement & Live Discussion (25:00 - 30:00) 25:00 - 26:22: Community building on Clubhouse since 2020. 26:22 - 27:40: Prayer and intentionality in content creation. 27:40 - 28:40: Daily room commitment and audience engagement. 28:40 - 29:19: Juliana's Success Story: Landing a major CPA client through Google Gemini. 29:19 - 30:00: AI Optimization (AIO) and its importance.AI-Powered Search Results (30:00 - 35:00) 30:00 - 31:11: SEO as a long-term investment: Results from work done 3 years ago. 31:11 - 32:30: Live Demonstration: Host's podcast appearing in Google AI mode with timestamp references. 32:30 - 33:50: Dual focus: Local search dominance + global revenue streams. 33:50 - 34:30: International markets and currency considerations (Shopify example). 34:30 - 35:00: Technical factors: IP address, API, LLM, search history.Actionable Strategies & Takeaways (35:00 - 39:07) 35:00 - 35:50: Being intentional about topics of interest. 35:50 - 36:20: Importance of independent research and validation. 36:20 - 37:18: Celeste's Reflection: Community value and 2026 goals. 37:18 - 38:00: Top 3 priorities: Booking system, financial management, business structure. 38:00 - 38:46: Encouragement and resources for implementation. 38:46 - 39:07: Closing remarks and invitation to daily rooms.This episode is perfect for:Podcasters looking to monetize their content.International business owners seeking global visibility.Coaches and consultants building authority online.Content creators wanting to maximize their reach.Marketers interested in AI optimization strategies.Episode Tags/KeywordsPodcast SEO, International Business, Podcast Monetization, Multilingual Content, Content Localization, AI Optimization, AIO, Google Gemini, Featured Snippets, Download Metrics, Passive Income, Content Repurposing, Blog Strategy, Digital Marketing, Search Engine Optimization, Global Revenue Streams, Podcast Analytics, Advertising Networks, Authority Building, Long-term Strategy, Clubhouse Marketing, Community Building, Business Growth, Online Visibility, International Markets.Target AudiencePodcasters seeking monetization strategies.International business owners.Digital marketers and SEO professionals.Coaches and consultants.Content creators and influencers.Entrepreneurs building online presence.Small business owners expanding globally.Marketing professionals learning AI optimization.Anyone interested in passive income through content.This episode is part of the We Don't PLAY!™️ Podcast series, hosted by Favour Obasi-Ike, focusing on practical digital marketing strategies for business growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    spotify amazon community money ai google strategy bible marketing prayer moving entrepreneur real news building podcasts digital ms performance international turning search local finale podcasting clients chatgpt mba podcasters artificial intelligence web services branding businesses reddit encouragement coaches seo hire small business pinterest masterclass takeaways tracking advertising clubhouse tactics ip location traffic analytics results technical cpa digital marketing bible study entrepreneurial content creation booking budgeting business growth shopify marketers api passive content marketing dual web3 financial planning email marketing social media marketing rebranding passive income community engagement hydration downloads small business owners community building llm entrepreneur magazine money management international business favour monetization geo marketing tips web design search engine optimization quora drinking water b2b marketing podcast. google ai metadata biblical principles multilingual website design google gemini marketing tactics get hired digital marketing strategies entrepreneur mindset business news entrepreneure small business marketing google apps spending habits seo tips website traffic small business success entrepreneur podcast international markets small business growth podcasting tips gemini ai ai marketing seo experts webmarketing branding tips financial stewardship google seo small business tips email marketing strategies pinterest marketing live discussion international news content repurposing entrepreneur tips seo tools search engine marketing marketing services budgeting tips aio seo agency web 3.0 web traffic online visibility blogging tips seo marketing entrepreneur success podcast seo small business loans personal financial planning small business week seo specialist website seo marketing news featured snippets podcast analytics content creation tips digital marketing podcast seo podcast seo best practices kangen water seo services data monetization ad business diy marketing obasi large business web tools pinterest seo web host smb marketing marketing hub marketing optimization small business help storybranding web copy entrepreneur support pinterest ipo entrepreneurs.
    Lifestyle Asset University
    Episode 345 - The Real Reason Some Airbnb's Always Win...

    Lifestyle Asset University

    Play Episode Listen Later Jan 21, 2026 41:57


    Successful Vodyssey Properties:https://vodyssey.com/success-stories/WEBINAR LINK:https://shawnmoore.clickfunnels.com/optiniyvvg89sWant to learn more about Vodyssey or start your STR journey. Book a call here:https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7FOLLOW US:https://www.facebook.com/share/g/16XJMvMbVo/https://www.instagram.com/vodysseyshawnmoorehttps://www.facebook.com/vodysseyshawnmoore/https://www.linkedin.com/company/str-financial-freedomhttps://www.tiktok.com/@vodysseyshawnmooreCONTACT US:support@vodyssey.comChapters00:00:00 Intro00:01:05 Understanding Your Target Audience00:03:03 Creating Unique Experiences00:06:00 The Role of Designers vs. DIY00:10:52 Balancing Indoor and Outdoor Spaces00:18:45 Budgeting for Design00:28:23 The Importance of Quality Mattresses00:32:50 Using Amazon Basics for Cost-Effective Furnishing00:34:44 Joining Vodyssey for Exclusive Access00:37:38 Rapid Fire Questions and Conclusion

    Be Engaged and Inspired
    Cut Costs, Not Dreams: Top Wedding Budgeting Strategies!

    Be Engaged and Inspired

    Play Episode Listen Later Jan 21, 2026 13:42


     Avoid common wedding pitfalls and hidden costs!   Are you wondering what budget mistakes to avoid for your wedding?  From finding the right vendors to understanding hidden costs, ensure your wedding day is as beautiful as it is budget-friendly. Learn about off-peak dates and DIY pitfalls to make well-informed decisions for your special day.     Stress-free Wedding Planning Podcast #184: Cut Costs, Not Dreams: Top Wedding Budgeting Strategies! Host: Sal & Sam Music: "Sam's Tune" by Rick Anthony   TIMESTAMP 00:00 Introduction to Cut Costs, Not Dreams: Top Wedding Budgeting Strategies! 01:00 Podcast Overview and Goals 02:00 Understanding Wedding Budget Basics 04:00 Common Budget Concerns and Solutions 06:30 Wedding Tip Wednesday: Write A Note 08:00 Smart Spending Strategies 10:00 D.I.Y NOT! 11:00 Venue and Day selection 12:00 Final Thoughts and Community Engagement 13:30 Closing Remarks and Farewell   Get your FREE no-obligation report TODAY: "8 QUESTIONS YOU MUST ASK A WEDDING PROFESSIONAL BEFORE BOOKING THEM" http://forms.aweber.com/form/55/756659955.htm Music List Giveaway  https://www.afterhourseventsofne.com/guestcontact *** Join us in the Stress-free Wedding Planning Facebook group https://urlgeni.us/facebook/Stress-Free-CT-Wedding-Advice Copyright © 2026 Atmosphere Productions LLC All Rights Reserved. Produced by Atmosphere Productions in association with After Hours Events of New England https://atmosphere-productions.com https://www.afterhourseventsofne.com #2028Bride #2026Bride #2027Bride #WeddingPlanning #WeddingCeremony #AfterParty #NewEnglandWedding #WeddingPreparations #WeddingChecklist #weddingpro #weddingexperts #WeddingInspo #WeddingIdeas #WeddingGoals #WeddingWisdom #WeddingTips #DreamWedding #WalkDownTheAisle #StressFreeWedding #StressFreeWeddingPlanning #StressFreeWeddingPlanningPodcast #WeddingPodcast #WeddingTipWednesday #WeddingAdvice #WeddingMusic #WeddingDay #CTweddingdj #WeddingDJ #AtmosphereProductions #AfterHoursEventsOfNE      

    We Don't PLAY
    Podcast SEO: Monetization Marketing Strategies for National Businesses with Favour Obasi-ike

    We Don't PLAY

    Play Episode Listen Later Jan 20, 2026 33:16


    Combining a business with a podcast creates a powerful "win-win" scenario for national brands. This episode, Favour Obasi-ike, MBA, MS unpacks how to transform your podcast from a simple communication channel into a strategic, long-term business asset. The core mission is to educate and inform your audience with valuable content that builds authority and keeps them returning. By focusing on foundational SEO, strategic content creation, and data-driven analytics, businesses can create evergreen assets that drive monetization. This approach shifts the focus from fleeting social media metrics to lasting search intent, ensuring your content serves your audience precisely when they need it, paving the way for profitable growth through advertisements, sponsorships, and subscriptions.Host Information & ResourcesReady to apply these strategies to your business? Visit playinc.online or click the link in the show description to schedule a complimentary 30-minute website audit.Favour will personally send you a recording of the audit, showing you what's happening from the outside looking in, and provide actionable next steps.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online--------------------------------------------------------------------------------Key Topics & Timestamps1. [00:00] Introduction: The Power of Podcasting for BusinessesThis session is the third installment in a comprehensive series exploring podcasting strategies for local, regional, national, and international businesses. The central argument is that a podcast is more than just a marketing tool; when paired with a business, it becomes a win-win engine for growth. The fundamental mission of any business podcast is to educate and inform its audience, providing value that fosters loyalty and repeat engagement. However, before a business can effectively monetize its content, it must first establish a solid, discoverable presence within the vast podcasting ecosystem.2. [02:15] Foundational SEO: Is Your Podcast Discoverable?Monetization is impossible if your target audience cannot find your show. The first and most critical step for any business podcaster is to verify that their show is listed and discoverable across the podcast ecosystem. This foundational presence is the bedrock upon which all growth and revenue strategies are built. You can use the following free tools to check your podcast's visibility:• pod.link• ivy.fm• listennotes.comOnce you've confirmed your podcast is registered and accessible, you can begin to implement the core monetization strategies that this discoverability enables.3. [04:30] Three Pillars of Monetization: An OverviewThe world of podcast monetization can be complex and overwhelming. To simplify the process, this episode focuses on three primary methods that form the foundation of a sustainable revenue strategy. By understanding these core pillars, you can choose the path that best aligns with your business goals and audience. The three monetization models are:1. Advertisements2. Sponsorships3. SubscriptionsThe effectiveness of these strategies is often determined by a crucial technical decision made at the very beginning of the podcasting journey: the choice of a hosting platform.4. [06:00] Strategic Decision 1: Choosing Your Hosting PlatformSelecting a podcast host is not merely a technical detail; it is a strategic business decision that directly impacts your ability to generate revenue. It is crucial to choose a platform that is IAB (Interactive Advertising Bureau) certified, as this is often a prerequisite for receiving ads from major networks. Your hosting platform manages your RSS (Really Simple Syndication) feed, which is the technology responsible for distributing your episodes to directories like Apple Podcasts and Spotify. This RSS feed is the gateway to monetization, and it contains a surprisingly powerful and often overlooked setting that directly impacts your national reach: the language selection.5. [08:45] The Underrated National SEO Tactic: Language SelectionSmall technical settings can have an outsized impact on audience reach, and the language selection within your RSS feed is a prime example for national businesses. Correctly setting your podcast's language codec is a powerful and underrated SEO tactic. For a national business operating in the United States, for instance, setting the language to English, United States signals to algorithms that your content is specifically relevant to that national audience. This simple choice places your show "within that bracket in the algorithm," because as the speaker emphasizes, "nation and language go together."6. [12:10] The 2026 Strategy: From Fleeting Reach to Lasting IntentIn a world of short-term social media metrics, the key to long-term success is building durable, evergreen assets. While a social media post can become "obsolete tomorrow," a podcast episode focused on search intent can serve an audience for years to come. The strategic goal for 2026 and beyond is to shift focus from impressions and reach to intent. As illustrated by the "how to tie a tie" analogy, intent-driven content provides a solution at the exact moment a person needs it, creating a powerful and valuable connection that builds trust and authority.7. [15:30] Data-Driven Monetization: Using Analytics to Find OpportunityMonetization should never be based on guesswork. Podcast analytics provide the data necessary to uncover specific, actionable opportunities within your listener base. By analyzing your listener data, a national business can move from broad assumptions to targeted strategies. Your analytics can answer critical questions like:• Which are the top 5 cities listening to your show?• Which states, zip codes, counties, or districts have the most listeners?• What day of the week and time of day generate the most engagement?This data is invaluable. It allows a business to strategically partner with influencers in high-engagement cities, target sponsorships to specific regions, or schedule episode releases for maximum impact, turning insights into income.8. [18:00] Monetization Models In-Depth: Profit vs. AccessibilityThe best monetization model depends on your business's goals, specifically the balance between maximizing audience access and maximizing profit margins. Each of the three primary models offers a different trade-off. While a business can choose any model, they can also be viewed as a strategic progression: using advertisements to build broad awareness, leveraging that audience for targeted sponsorships, and finally converting the most dedicated listeners into high-value subscribers.Advertisements• Accessibility: High• Profit: Low• CPM: ~$10 - $30• Analysis: This model is ideal for building broad brand awareness. While direct profit is lower, the high accessibility generates significant activity and gets your brand name in front of the largest possible audience.Sponsorships• Accessibility: Low• Profit: Moderate• CPM: ~$25 - $50 (with rates around 40−50 being for highly targeted, premium placements)• Analysis: Sponsorships are more targeted and context-driven, focusing on a specific audience or niche. Because the partnership is more direct and relevant to the listener, the profit potential is higher than with general advertisements.Subscriptions• Accessibility: Varies (requires a private offering)• Profit: High potential• Mechanism: This model is typically executed by offering exclusive bonus content through a private RSS feed, which is separate from the public feed that distributes to apps like Apple and Spotify. A subscription can unlock access to a private community, a members-only forum, a swag bag, or exclusive meetups, creating a high-value offering for your most dedicated listeners.9. [24:00] Content in Action: Podcast Formats & SEO ChecklistSuccessful podcasting requires a deliberate approach to both the creative format of your content and the technical SEO that ensures it gets discovered. Mastering these elements will position your podcast for maximum impact and growth.Podcast Formats to Consider: ◦ Solo (Monologue) ◦ Interview ◦ Co-host ◦ Roundtable (three or more people) ◦ Theme / FacelessEssential Podcast SEO Checklist: ◦ Podcast Title ◦ Author Name ◦ Podcast Description ◦ Episode Title ◦ Episode Description ◦ Podcast Art Cover ◦ Episode Art CoverBy optimizing these foundational elements, you ensure that every episode you produce has the best possible chance of reaching its intended audience and contributing to your business's bottom line.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    Success in the New Retirement
    Milestone Moments: How to Celebrate Without Sacrificing Your Future

    Success in the New Retirement

    Play Episode Listen Later Jan 20, 2026 10:48


    How do you prepare for life’s milestone moments—like weddings, grandkids, or sending a child to college—without derailing your retirement plan? In this episode, Matt Deaton shares practical strategies for budgeting, setting boundaries, and compartmentalizing savings to cover big expenses while protecting your financial future. Discover why self-discipline, second opinions, and clear goals matter. It’s a candid look at balancing celebration and security for your best year ever in 2026. For more information or to schedule a consultation, call 480-680-6868 or visit www.successinthenewretirement.com! Follow us on social media: Facebook | LinkedInSee omnystudio.com/listener for privacy information.

    Healthy Parenting Handbook with Katie Kimball
    102: Meal Planning on a Budget for Teens and Young Adults (Part 1)

    Healthy Parenting Handbook with Katie Kimball

    Play Episode Listen Later Jan 20, 2026 16:02


    We just celebrated 10 years of teaching kids to cook online, which honestly feels surreal. It still feels like yesterday that we were filming the very first lessons, crossing our fingers, and wondering if anyone would even want this.Fast forward a decade and nearly 20,000 families served, and the answer is clear. This work matters. It is changing kitchens, confidence levels, and family dynamics in real ways.Over the years, parents have consistently asked me about two skills that go beyond what we teach inside Kids Cook Real Food:How to help kids meal planHow to help kids grocery shopThese are higher level executive functioning skills. They build on cooking, but they are a step further. They require decision making, budgeting, and thinking ahead. That is why they were never part of the original Kids Cook Real Food course.For a long time, I knew these skills belonged in a future, more advanced program for teens and young adults. And now, that next step is almost here!! They are a big part of Teens Cook Real Food, which releases to the public on January 26, 2006!! (But only for a week right now, so put it on your calendar.)Today we'll hit on steps 1-3 of meal planning on a budget!Resources We Mention for Meal Planning on a BudgetSome tips to stretch your meat and save moneyMore tips for reducing food wasteMeal planning is the key to healthy eatingRoutines to make healthy meal planning doable3 Habits to help your grocery budget with high inflationMore tips and recipes to save you moneVisit raisinghealthyfamilies.com/teens to get on the waitlist for Teens Cook Real Food! Kitchen Stewardship Raising Healthy Families follow Katie on Instagram or Facebook Subscribe to the newsletter to get weekly updates YouTube shorts channel for HPH Find the Healthy Parenting Handbook at raisinghealthyfamilies.com/podcast Affiliate links used here. Thanks for supporting the Healthy Parenting Handbook!

    The Move Abroad Coach Podcast
    #151 Five Real Move Abroad Mistakes I See All the Time (That Cost People Time, Money, or Both)

    The Move Abroad Coach Podcast

    Play Episode Listen Later Jan 20, 2026 46:04


    There's no shortage of advice online about moving abroad, and most of it sounds responsible and well-intentioned. But after helping hundreds of people plan real moves across different countries, visas, timelines, and life situations, I've noticed something important:Moves rarely fall apart because people aren't serious enough. They fall apart because of a handful of very common, reasonable mistakes - the kind you don't even realize you're making.In this episode, I'm walking you through the 5 mistakes I see all the time:Why getting attached to one “dream country” too early can derail your optionsHow considering rent instead of your entire budget leads to unnecessary financial panicHow trying to DIY a visa creates more stress, delays, and expensesWhy visas, taxes, and business structure must be looked at together (not one at a time)The simple reminder to keep you from postponing your move forever: you can always fly home.If any of these sound familiar, it doesn't mean you're doing something wrong. It means you're doing something big, and you're learning how to do it better.Remember: You don't need perfection or certainty. Moving to another country requires flexibility, quality information, and intentional decisions made in the right order.Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more visionaries who need these insights.

    JustCuz Podcast
    The Art of Pivoting in 2026

    JustCuz Podcast

    Play Episode Listen Later Jan 20, 2026 73:25


    Send us a textBruce and Molly are discussing their recent pivots within Career and Life Transitions. They discuss the importance of exploring Life options outside of their comfort zones and enjoying their time. Life Transitions can be difficult, but it is how you are able to develop individual achievable goals. 2026 is the year for Budgeting, Eating Healthier, and Enjoying Travel in new environments. Happy New Year Everyone, and Enjoy your Time!

    More Than Photos
    035 - Choosing Enough, Rest, and Creative Longevity w/ Daniel Kim

    More Than Photos

    Play Episode Listen Later Jan 20, 2026 93:52


    Photographer Daniel Kim joins More Than Photos for a thoughtful conversation on creativity, burnout, and the long road of building a sustainable career. Daniel reflects on early ambition, seasons of overwork, and the disciplines like rest, journaling, budgeting, and saying no, that have helped him create without losing himself. This episode is an honest look at what it takes to make meaningful work without running your life at full throttle.Key TakeawaysBurnout often comes from living in a constant state of urgency, not just working hardCreativity thrives with margin, not pressureRest is not a reward, it's a disciplineJournaling helps clarify identity beyond output and productivityFinancial rhythms (budgeting, simplicity) directly affect creative freedomA sustainable career is built slowly, with intention and self-awarenessSuccess doesn't require red-lining your lifeLinksDaniel Kim Photography https://danielkimphoto.com/Daniel Kim on Instagram https://www.instagram.com/danielkimphoto/Rick Rubin's book https://amzn.to/49gBIMcLearn More about Brad & Jen:Brad and Jen Website: learn.bradandjen.comPurpose and Profit Course: https://learn.bradandjen.com/purpose-and-profit-course Chapters(00:00) Introduction & meeting Daniel Kim(03:45) Early ambition and learning the photography grind(09:30) When creativity starts to feel like pressure(15:10) Burnout, exhaustion, and the cost of constant output(22:40) Why rest is essential for creative longevity(29:15) Journaling, self-awareness, and identity beyond work(36:50) Budgeting, simplicity, and creative freedom(44:20) Redefining success and building a sustainable career(51:30) Encouragement for creatives feeling tired or stuckKeywordscreativity, burnout, photography podcast, creative burnout, sustainable creativity, rest and work, creative discipline, journaling for creatives, photography career, artistic identity, More Than Photos, Daniel Kim

    FinPod
    Corporate Finance Explained | Zero-Based Budgeting

    FinPod

    Play Episode Listen Later Jan 20, 2026 12:21


    In most companies, budget season is a predictable exercise in "incrementalism," taking last year's numbers and adding a 5% bump. But what happens when leadership drops a bomb and says, "This year, we start from zero"?In this episode of Corporate Finance Explained on FinPod, we explore Zero-Based Budgeting (ZBB), a high-stakes financial framework in which every dollar must earn its right to exist. We unpack the mechanics of ZBB, the "Save to Grow" mindset, and the cautionary tales of companies that saved themselves into obsolescence.ZBB vs. Traditional Budgeting: The Logic FlipThe fundamental difference between ZBB and the status quo is a shift in perspective:Traditional Budgeting: Asks, "How much more or less do we need than last year?" It is comfortable, based on precedent, and often hides "historical entitlement."Zero-Based Budgeting: Asks, "If we were building this function from scratch today, what would we actually fund?" It treats every expense as discretionary and requires a strategic justification for every line item.The Mechanics: Decision Packages and Tiered FundingThe core engine of a successful ZBB program is the Decision Package. Rather than funding a department, leadership funds specific activities using a three-tiered approach:Minimum Level: The "keep the lights on" spend. The bare minimum required for operations and regulatory compliance. Current Level: Business-as-usual spending. Enhanced Level: Discretionary funding for innovation, R&D, and new customer acquisition.This framework allows leadership to make strategic trade-offs. For example, funding a "minimum" level for administration to prioritize "enhanced" funding for revenue-driving marketing.Case Studies: The Scalpel vs. The AxeKraft Heinz (The Warning): Following a 2015 merger, the company applied a "ruthless" ZBB model. While margins shot up instantly, they cut too deeply into R&D and brand-building. The result was massive brand erosion and billions in write-downs. Unilever (The Blueprint): In response to market pressure, Unilever adopted a "Save to Grow" ZBB model. They targeted specific SG&A categories but "ring-fenced" strategic areas like innovation. Savings were immediately reinvested in the business, proving that ZBB can be a tool for growth, not just austerity.The Role of FP&A: From Scorekeeper to ArchitectWithout a strong Financial Planning & Analysis (FP&A) team, ZBB is just a spreadsheet exercise. In a ZBB environment, FP&A professionals must:Define Cost Drivers: Moving away from "last year's bill" to metrics like transaction volume or headcount.Assign Ownership: Ensuring the person who owns the activity is the one defending the spend.Differentiate Costs: Protecting "Change the Business" costs (future investments) from being swallowed by "Run the Business" costs (daily operations).

    We Don't PLAY
    Podcast SEO Monetization: Actionable Marketing Secrets for Regional Businesses with Favour Obasi-ike

    We Don't PLAY

    Play Episode Listen Later Jan 19, 2026 58:44


    Favour Obasi-ike, MBA, MS introduces this episode reframes “monetization” as a value exchange, built on the core truth that “there's no conversion that started without a conversation.” It presents a strategic model where financial returns are the natural result of building trust through dialogue. Applying this specifically to regional businesses, the discussion outlines strategic podcasting techniques to improve search engine visibility and drive revenue.The key tactic is the deliberate use of geographic keywords within episode titles, scripts, and author fields to dominate local search results. By treating a podcast as permanent intellectual property rather than just a marketing tool, businesses create a lasting reference point that validates their brand through expert conversations, building consumer trust and market authority.This value-exchange model is powered by converting listener attention into growth through methods like pre-roll ads, affiliate partnerships, and private subscriptions. Furthermore, the speaker advises using analytics to identify high-performing locations, allowing businesses to refine their content and promotional strategies for specific audiences. Ultimately, consistent, helpful audio content serves as the foundational engine for long-term customer loyalty, where monetization is the direct outcome of the deep relationships built through strategic, SEO-focused conversations.Key Takeaways: Actionable Insights• Local First, Regional Second: Even international brands are local to someone. The foundational strategy is to dominate your immediate search radius (5-25 miles) by embedding location-specific keywords—such as city, state, province, or zip code—directly into your podcast titles, spoken content, and show notes. This ensures you are discoverable by the customers actively searching for services in your specific operational areas.• Conversation Before Conversion: The speaker's primary argument is that trust is the essential precursor to any transaction. A podcast's main function should be to initiate meaningful conversations and consistently answer customer questions. This process naturally builds the credibility and trust required to guide a listener toward becoming a loyal customer, making the "sale" a frictionless conclusion to a relationship, not a high-pressure pitch.• Podcast as an Intellectual Property Asset: Your podcast should be treated as a core business asset, on par with your domain name or email list. It functions as a permanent, searchable "place of reference" that validates your expertise and builds long-term equity. As the speaker notes, a successful podcast creates listenership, authorship, and readership—"it's a lot of ship sailing"—that expands into partnerships and affiliate relationships.• Give Them What They Want, Then What They Need: This two-step engagement strategy is crucial for audience growth and retention. The speaker reveals their strategic thinking: "Give them what they need first, right? Let me actually put it this way. Give them what they want and then give them what they need." First, attract new listeners with content that answers what they want (their direct search queries). Then, build loyalty and authority by providing the deeper, more valuable content they truly need.Concluding TransitionWith these foundational principles established, the episode transitions into the specific, tactical SEO strategies that bring this value-driven approach to life.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineTimestamped Segments• [00:00:00] Introduction: Why Regional Businesses Need Podcast SEO ◦ Favour outlines the opportunity for regional businesses to build trust, loyalty, and brand awareness through location-focused content.• [00:05:15] The Core Strategy: Hyper-Local Targeting ◦ Details on how to use specific city, state, and province names in episode titles and spoken scripts to attract local search traffic.• [00:09:30] Redefining Monetization: Trust and Conversation ◦ Favour argues that monetization is an outcome of trust, which is built through valuable conversations, not direct sales pitches.• [00:14:00] Tactical Content Planning ◦ Keyword Strategy: How to build content around core business keywords (e.g., "cooking") and then niche down into specifics ("vegan cooking," "pressure cooking"). ◦ FAQ Episodes: The strategy of creating dedicated FAQ episodes for each business location to address unique regional customer questions. ◦ The "Album Drop" Strategy: An explanation of releasing all location-specific FAQ episodes simultaneously to maximize reach and impact.• [00:21:45] Advanced SEO & Platform Tactics ◦ Author Name Optimization: How to structure the podcast's "author" field to include business locations (e.g., "My Restaurant | Seattle | Honolulu | Las Vegas"). ◦ The Power of Voice: Imagine listening to your brand's CEO sending a message directly to you, "documenting their journey with you on live mode" - this tactic creates a permanent "reference point" that builds unparalleled trust.• [00:28:10] The Podcast as a Business Asset ◦ Positioning the podcast as a core piece of intellectual property that builds listenership, authorship, partnerships, and affiliate relationships.• [00:32:00] Monetization Mechanics Explained ◦ A breakdown of ad formats like pre-rolls, mid-rolls, and post-rolls, comparing them to YouTube's ad model. ◦ Discussion on building private, subscription-based podcasts for premium content.• [00:41:00] Live Q&A: Getting Started with Podcasting (with Kelcey) ◦ A new podcaster asks for advice on where to start with her faith-based podcast and monetization.• [00:55:30] Core Digital Assets: Domain & Email List ◦ The speaker emphasizes that your domain and email list are critical assets, using the analogy: "Just like you have an address and a mail box is the same way you have a website and a mailbox."• [01:05:00] Closing Remarks and Call to Action ◦ Favour summarizes the key points and directs listeners to connect for a free audit.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    CFO at Home
    229. Gen Z - Budgeting, Debt, and Investing

    CFO at Home

    Play Episode Listen Later Jan 19, 2026 23:36


    On this episode of CFO at Home, Vince continues his conversation with financial experts Steve Short and Mark Schlipman, authors of ·The Simple Road Toward Financial Freedom·, a #1 Amazon bestseller with a foreword by Will Ferrell. This time around Steve, Mark and Vince tackle pressing financial topics relevant to Gen Z. They dive into the subject of budgeting, including the concept of "bucketing" instead of traditional budgeting, debt management, where Steve and Mark share strategies for addressing student loans and consumer debt effectively, and finally investing, discussing the allure of quick gains versus the value of long-term strategies traditionally used to build a solid financial foundation. You can learn more about ·The Simple Road Toward Financial Freedom· by going to simpleroadbook.com Key Topics: 01:01 How does the concept of budgeting play with Gen Z? 05:08 Bucketing;  an old method that has become new again 10:31 The common standard financial advice is debt is bad, credit cards are bad 14:59 Student loans for Gen Z 17:20 Millennials/GenZ and investing 21:06 "Simple Road Towards Financial Freedom" book Key Links: The Simple Road Toward Financial Freedom The Simple Road Toward Financial Freedom | Facebook The Simple Road Toward Financial Freedom (@simpleroadbook) • Instagram photos and videos The Simple Road Toward Financial Freedom - YouTube The Simple Road Toward Financial Freedom | #GenZMoneyMentors | LinkedIn https://www.tiktok.com/@simple_road_book Contact the Host - vince@thecfoathome.com Want to be a guest on CFO at Home? Send Vince a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1628643039567x840793309030672500  

    Clinical Trial Podcast | Conversations with Clinical Research Experts
    Best Practices for Clinical Trial Budgeting

    Clinical Trial Podcast | Conversations with Clinical Research Experts

    Play Episode Listen Later Jan 19, 2026 48:04


    Clinical trial budgeting remains one of the biggest bottlenecks in study startups, driving delays, rework, and frustration across sponsors, CROs, and research sites. In this episode of the Clinical Trial Podcast, recorded live at Research Revolution, a clinical research conference hosted by Florence Healthcare, we take a hard look at why clinical trial budget negotiations continue to break down—and what experienced operators are doing differently. This conversation brings together sponsor, site, and consultant perspectives to unpack the real drivers of delay, including slow escalation pathways, unclear or inconsistent budget justifications, misaligned expectations, and communication gaps between stakeholders. Rather than rehashing theory, this episode focuses on practical, experience-driven insights you can actually apply. In this episode, you'll learn: The most common causes of delays during clinical trial budget negotiations How sites can create clear, defensible budget justifications without triggering endless revision cycles What sponsors look for when approving higher-than-expected line items Best practices for internal rate cards, fee schedules, and budgeting templates How improved communication and transparency can reduce negotiation friction and speed study startup This episode features insights from: Kristen McKenna, Senior Manager and Investigator Contracts Lead at Pfizer Heidi Castle, Director of Business Development at Mercy Research Matt Lowery, CEO and Principal Consultant at The Pathways Group If you're involved in clinical trial budgeting, contracting, or study startup - whether at a sponsor, CRO, or research site - this episode offers practical insights to help you navigate negotiations more effectively and avoid common pitfalls. Listen to the episode to hear how sponsor, site, and consultant leaders approach clinical trial budgeting and study startup.

    The Pete Kaliner Show
    Rep. Harris on budgeting and defunding NED (01-16-2026--Hour3)

    The Pete Kaliner Show

    Play Episode Listen Later Jan 16, 2026 32:02


    This episode is presented by Create A Video – Congressman Mark Harris joins me to discuss passage of three spending bills by the US House and the defeat of a measure to strip funding from the National Endowment for Democracy - which was used to blacklist conservative media in America. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    We Don't PLAY
    Podcast SEO: 15 Podcast Monetization Tactics Establishing Local Business Visibility with Favour Obasi-ike

    We Don't PLAY

    Play Episode Listen Later Jan 16, 2026 103:33


    Podcast SEO and monetization strategies tailored for local businesses is today's episode discussion. Favour Obasi-ike emphasizes the importance of metadata, noting that elements like podcast titles, descriptions, and author names serve as critical search signals for discovery.By treats these fields as structured data, creators can establish local authority and ensure their content surfaces in specific user queries across platforms like Spotify and Apple Podcasts.The source further highlights the compounding value of backlinking, explaining how consistent episode releases create a vast network of searchable links that drive traffic back to a brand's website. Ultimately, the text argues that a well-optimized podcast acts as a long-term intellectual property asset that builds credibility and solves audience problems through searchable, evergreen audio content.In the 2026 search ecosystem, local visibility is no longer a matter of chance; it is a matter of engineering. This episode serves as a strategic blueprint for local businesses to command "page dominance" by transforming audio content into a high-authority digital asset. By deploying a "spread map" strategy—scaling influence from local roots to international authority—business owners can ensure their brand is the definitive answer to specific consumer queries.The objective is to move beyond the "hobbyist" mindset and treat podcasting as a capital-efficient SEO machine. We explore how to build an "engine" that runs independently via technical metadata and RSS syndication, allowing your brand to reside permanently in the search database.Key Takeaways for Local Business Owners1. Metadata is Your Search ID: Your title, author field, and description must match the exact phrases your customers use. If your "ID" doesn't match the search query, the algorithm cannot process your "legal documents," and your business remains invisible.2. Exploit the 50x50 Rule: Syndication is a volume game. By appearing on 50 platforms, you create thousands of high-authority backlinks. This sheer volume of structured data makes your brand unavoidable in local searches.3. Implementation over Information: ROI is the result of action, not note-taking. Podcasting is a long-term index fund for your brand; the earlier you start the "audio documentation," the more interest your digital legacy accrues. Move from "doer" to "architect" today.Need to Book An Appointment?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlinePodcast Timestamps[00:00:00] – The Spread Map: Establishing the strategic journey from local business to international brand authority.[00:03:00] – Statistical Authority: Reviewing personal benchmarks (600 episodes, 156 countries) as a model for growth.[00:06:00] – The Harry Potter Paradox: Why naming your show for the "benefit" is the only way to be found before you are famous.[00:10:00] – The Psychology of Blue Links: Why "Blue Links" signify trust and confidence in the search results.[00:14:00] – Spotify Signal Case Study: Using the phrase "workout habits for men over 40" to identify exact-match search signals.[00:22:00] – Compounding Link Math: The 50x50 breakdown of how to generate 2,500 links across platforms like SiriusXM and iHeart.[00:31:00] – The Celese Interaction: Overcoming ADHD and task-paralysis by choosing documentation over perfection.[00:45:00] – The Legacy Challenge: Transitioning from a task-based worker to a legacy-based brand architect.The Mathematics of Syndication & The "Compounding Effect"Strategic dominance is a function of Depth and Cadence. While frequency is important, "Depth" is determined by your average episode length. A 60-minute episode provides sixty times more data points for an algorithm to index than a one-minute clip.The true ROI of podcasting is found in the Compounding Link Formula:50 Episodes (One year of weekly audio documentation) x 50 Distribution Platforms (Apple, Spotify, SiriusXM, Podchaser, Castbox, iHeart, etc.) = 2,500 High-Authority BacklinksThis volume creates a "digital balloon that never pops." As you add more helium (content), the structure becomes stiffer and more secure. To maximize this, maintain a Cadence (release cycle) closer to "1" (daily). A faster cadence spins the RSS feed more frequently, signaling to search engines that your brand is an active, relevant authority.The following 15 monetization levers are the tactical parameters required to convert conversational documentation into long-term ROI and a lasting digital legacy.Episode Breakdown on the 15 Monetization StrategiesPART 1: CORE DISCOVERY METADATA (Your Digital ID Card)1. Podcast TitleExecution: Match the show name to the specific topic or core benefit your audience seeks.So What? Listeners search for solutions and interests, not your name. A descriptive title ensures discoverability in search before you have a famous brand.2. Podcast DescriptionExecution: Exploit the full ~4,000-character limit as a "Search Bank." Use refined keywords, clear value propositions, and a strong call-to-action.So What? This is your show's primary Search ID. If it doesn't match user queries, algorithms can't "read" or rank your content effectively.3. Author/Host FieldExecution: Strategically expand your name with professional identifiers (e.g., "Alex Chen | Venture Capital Analyst").So What? This data feeds APIs and LLMs, establishing your niche authority within recommendation systems and digital assistants.4. Genre & Category SelectionExecution: Use platform hierarchies (e.g., ListenNotes, Apple) to select precise Primary, Secondary, and Tertiary categories.So What? Correct categorization moves you from competing with millions of general shows to dominating a specific, interested listener ecosystem.5. Episode TitleExecution: Adopt a clear, "Guest-First" or "Topic-First" naming convention (e.g., "Dr. Sarah Lee: The Neuroscience of Sleep").So What? It maximizes clarity for listeners and SEO. A guest's name at the front captures their audience and amplifies "link juice" to that episode URL.6. Episode DescriptionExecution: Implement web-style formatting: use H2/H3 headers, bullet points, timestamps, and hyperlinks to key resources.So What? Structured data helps both listeners scan and bots "dissect" your content, boosting engagement metrics and canonical linking power.PART 2: VISUAL & TECHNICAL EXECUTION7. Podcast Cover ArtExecution: Command professionalism with compliant, 3000 x 3000 pixels, visually simple art that is legible at thumbnail size.So What? High-quality, optimized art provides an immediate competitive edge against the significant portion of shows using amateur visuals.8. Episode Cover Art (Optional but Powerful)Execution: For key interviews, create guest-centric visuals that differ from your main show art.So What? Visual differentiation in a subscriber's feed signals unique, fresh value, increasing click-through rates for specific high-interest topics.9. Ad Roll PlacementsExecution: Strategically engineer ad breaks: pre-roll (for direct response), mid-roll (for highest attention), post-roll (for brand storytelling).So What? These are primary monetization vehicles. Placement affects listener retention and ad performance by capturing attention at different psychological stages.10. RSS Feed ManagementExecution: Balance your public RSS feed with private, gated feeds (via platforms like Hello Audio or Supercast) for bonus or premium content.So What? Private feeds enable direct community monetization and foster loyalty by delivering exclusive, "trust-based" content to high-value subscribers.PART 3: DISTRIBUTION & AMPLIFICATION11. Email & Affiliate LeverageExecution: Use automated tools to turn podcast transcripts into newsletter content that drives traffic to affiliate offers or key resources.So What? This captures high-intent listeners where they live (their inbox), converting passive listening into measurable action.12. Social Media DistributionExecution: Systematically cross-post short, thematic audio clips (with captions and video) to platforms like LinkedIn and Instagram.So What? It transforms one hour of recording into weeks of "top-of-funnel" awareness, building connection volume and attracting new audiences.13. Backlink GenerationExecution: Understand that every major hosting platform (Spotify, Apple) creates a backlink to your website from your show profile.So What? This generates vital "link juice" from high-authority domains, strengthening your primary website's search engine ranking.14. Website Integration & AnalyticsExecution: Host a dedicated podcast page on your site and connect it to Google Search Console.So What? This allows you to track how people find and interact with your podcast via search, providing data to refine your topic and keyword strategy.15. Sonic Branding (Musical Intelligence)Execution: Deploy a distinct instrumental theme for each season or series.So What? A fresh sonic identity signals a new "era" or focus for your show, boosting production value and maintaining listener retention through auditory novelty.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    She's On The Money
    Summer Starter Series: Making Saving Easier

    She's On The Money

    Play Episode Listen Later Jan 16, 2026 39:46 Transcription Available


    Saving money is one of those things we’re told should be simple, but somehow rarely feels that way. In this Summer Starter episode, we unpack why saving feels harder than it should, even when you understand the basics, and what actually needs to change for it to start working in real life. Victoria is joined by behavioural scientist Dr Lily Susman to explain how money habits form, why being tough on yourself often backfires, and how to build saving behaviours that align with your values and lifestyle. This episode will help you stop blaming yourself, see your money habits more clearly, and approach saving in a way that feels realistic, supportive, and sustainable. LISTEN TO EP 1: Budgeting and Cash FlowLISTEN TO EP 2: Managing DebtVISIT OUR BUDGET AND DEBT HUB: All our budget and debt rescources are here. FREEBIES: All our best free money resources in the one place here. Join our Facebook Group AKA the ultimate support network for money advice and inspiration. Ask questions, share tips, and celebrate your wins with a like-minded crew of 300,000+.And follow us on Instagram for Q&As, bite-sized tips, daily money inspo... and relatable money memes that just get you.Acknowledgement of Country By Nartarsha Bamblett aka Queen Acknowledgements. The advice shared on She's On The Money is general in nature and does not consider your individual circumstances. She's On The Money exists purely for educational purposes and should not be relied upon to make an investment or financial decision. If you do choose to buy a financial product, read the PDS, TMD and obtain appropriate financial advice tailored towards your needs. Victoria Devine and She's On The Money are authorised representatives of Money Sherpa PTY LTD ABN - 321649 27708, AFSL - 451289.See omnystudio.com/listener for privacy information.

    Creating Wealth
    The 2026 Budget Refresh: Funding Your Future Self & The Keep, Kill, Pivot Method

    Creating Wealth

    Play Episode Listen Later Jan 16, 2026 32:41


    Is your New Year's resolution to "spend less"? We think you can do better. In this episode, we ditch the restrictive "financial diet" mentality and focus on a Value-Based Audit for 2026. Budgeting isn't just about math; it's about alignment. We share our personal year-end spending reviews (the good, the bad, and the surprising) and introduce a new framework to help you design a budget that funds your "Future Self" rather than your past habits. In this episode, we cover: The Personal Audit: What we learned from our own spending in 2025. Keep, Kill, Pivot: A 3-step framework to audit your expenses without the guilt. The "Million-Mile Mindset": Why driving your car into the ground is the ultimate "Creating Wealth" hack. The "Grace Clause": Why most January budgets fail by February, and what system you need to stay on track when life happens. Spending Truisms: Why "what gets measured, gets managed" is still the golden rule of personal finance. Whether you are looking to pay off debt or simply align your spending with your values, this episode is full of specific advice and wisdom to help you have a successful financial year ahead.  Don't forget to subscribe, leave a review, and share this episode with someone who could benefit. For future podcast topics, you can email us at askcreatingwealth@taberasset.com.

    Women & Money: The Shit We Don't Talk About!
    The Essential Business Insurance Every Woman-Owned Business Needs in 2026 with Carmen Alvarez

    Women & Money: The Shit We Don't Talk About!

    Play Episode Listen Later Jan 16, 2026 41:54 Transcription Available


    Send us a textBusiness insurance isn't exciting.But losing everything you've worked for is a lot worse.This week on Women & Money: The Shit We Don't Talk About, we're digging into business insurance without the jargon, the fear tactics, or the overwhelm.We're joined by Carmen Alvarez, owner of The Insurance Pros and a Purse Strings Approved Professional, who makes insurance make sense for women business owners. Carmen strips this topic down to what actually matters so you can protect your business without blowing your budget or your energy.In this conversation, Carmen breaks down why general liability is non-negotiable, why being “too small” is actually the riskiest place to be, and how the right insurance gives you permission to think bigger without fear. We also talk about real life scenarios where missing coverage almost shut businesses down, why waiting until something goes wrong is the biggest mistake women make, and how to layer coverage intentionally instead of buying everything at once.This episode is supported by Randall Franklin of Franklin Wealth Management, who works with female entrepreneurs and business owners to create personalized financial strategies that support their entire life journey, not just their business. Randall's approach starts by understanding the full picture, both financial and non-financial, so your plan reflects what matters most to you. He helps women navigate the added pressure of balancing family, work, and major financial decisions with greater clarity and confidence. If you're ready to gain clarity, see the big picture, and move forward with confidence, you can schedule a complimentary here

    Bikinis After Babies
    EP 83: Breaking Up is Hard

    Bikinis After Babies

    Play Episode Listen Later Jan 16, 2026 65:26


    In this episode of Bikinis After Babies, we are BACK and sharing our personal updates, including a recap and future plans for Mandy in her IVF journey into a new season of her life, and Gillian's plans for her second season in the IFBB pro league!  This week we are also answering audience questions including:coaching red flags how to choose the right coach and how to know if it's time to make a coaching changebudget-friendly meal prep strategiesstrategies for selecting the competition(s) you want to compete in and how to plan your season. We apologize for the click-bait-jump scare!  We're not breaking up!  Your babes in bikinis after babies are BACK and better than ever!  We hope that you enjoyed this episode and if so, we would LOVE it if you would rate, subscribe, and leave us reviews on how this podcast has helped you

    We Don't PLAY
    Eventbrite Marketing SEO Strategies to Sell Online Tickets Organically

    We Don't PLAY

    Play Episode Listen Later Jan 15, 2026 59:05


    This episode unpacks how Eventbrite marketing and SEO can be used to grow a business and sell tickets through organic search. Favour Obasi-ike emphasizes that placing targeted keywords at the beginning of event titles is crucial for creating effective URL (uniform resource locators) slugs that rank well on search engines. To build trust and boost visibility, event organizers should also embed YouTube videos and utilize back-linking strategies within event descriptions. Real-world case studies discussed illustrate that scheduling events at least one month in advance allows search algorithms sufficient time to index the content and reach potential attendees. Even after an event concludes, Favour notes that active links continue to drive traffic, serving as a long-term asset for brand awareness. Ultimately, the source advocates for a data-driven approach that combines strategic messaging with technical SEO to ensure sustainable audience growth.Need to Book An Appointment?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineEpisode Timestamps[00:00:00] Introduction: Why Eventbrite is a Hidden SEO GoldmineThe episode begins by positioning Eventbrite as a critical platform for business marketing, lead generation, and product promotion, beyond mere event discovery. The emphasis is on creating every listing with the "searcher's benefit" in mind, focusing on how the event serves the needs of a potential attendee actively searching for a solution. This strategic mindset is the key to unlocking the platform's potential and leads directly into the most critical setup step for organic success.[00:05:30] The Single Most Important SEO Factor: Your Event TitleThe event title is presented as the most crucial element for SEO success because it directly generates the event's URL slug. Placing primary keywords at the beginning of the title ensures they appear at the start of the URL, dramatically improving visibility on Google and Eventbrite. Conversely, placing keywords at the end creates a less effective URL and weakens search ranking from the outset. Getting this step wrong can undermine the entire organic marketing effort.[00:12:15] The Long-Term Value of an Eventbrite ListingA unique feature of Eventbrite is that its event links remain active and discoverable long after an event ends. These expired listings function as permanent digital assets that continue to house links to websites, YouTube videos, and other resources. As such, an old event page acts as a long-term digital billboard, continuously driving traffic and brand visibility for months or years. This sets the stage for a practical case study.[00:17:45] Case Study 1: The Wreath-Making Workshop (A Paid Event Strategy)This case study demonstrates timing, targeting, and iterative improvement by combining organic SEO with minimal paid ads. A client's first workshop failed due to a two-week lead time, which was insufficient for search engine indexing. For the second attempt, strategic changes were made: scheduling four weeks in advance for algorithm indexing, creating a high-quality 4K promotional video, and running hyper-targeted Facebook ads with a $5/day test budget aimed at building community. The result was a sold-out event, providing a repeatable formula for marketing local, paid events.[00:31:00] Technical SEO Deep Dive: Why Your Website Pages Get De-IndexedThis section explains technical reasons for losing search ranking over time. Key factors include the "Last Modified" date in a website's XML sitemap, which signals content freshness to search engines; the 24-month lifespan of a blog post's SEO relevance if left untouched; and the actionable "update rule" of updating two old pages for every new one published. A contrast is drawn with podcast RSS feeds, which re-index the entire channel with each new episode, highlighting a unique SEO benefit of podcasting. This reinforces the importance of an updated digital presence to support event marketing.[00:48:15] Case Study 2: The Junk Journaling Workshop (A Free Event Strategy)This case study proves the core SEO principles work for a free event launched by a brand-new account with zero prior audience. The client created a new Eventbrite listing for a niche craft workshop with one month of lead time. Relying purely on organic discovery, all 10 free slots sold out to unknown attendees. The 10 conversions came from just 88 page views, indicating a highly effective, targeted listing. Page views continued to climb after sell-out, proving Eventbrite pages remain active SEO assets. The next step is community building.[00:55:30] The Post-Event Pivot: From Attendees to a CommunityThe conclusion shifts focus to the true metric of success: not just tickets sold, but building a returning community. The recommended strategy involves using a post-event QR code linked to a survey to gather feedback. For free events, this is a critical opportunity to ask attendees if they would return for a paid event, gauging future viability and gaining consent for upselling. This final step transforms a single event into a sustainable, community-driven business model.Memorable Quotes:"The fault begins with the message. And if the message is wrong, everybody is confused.""It's not about how many tickets were sold. It's how many people came, saw, went back, and came back again.""For every one page that you publish, update the last two that I just want to make it easy."Actionable Takeaways & Memorable QuotesTop 3 Actionable Takeaways:1. Prioritize Your Title: Always place your primary keywords (e.g., "Marketing Workshop," "Cooking Class") at the very beginning of your Eventbrite title to create an SEO-optimized URL slug.2. Respect the 3-Week Rule: Launch your event at least three to four weeks in advance. This gives search engine algorithms the necessary time to index your page and show it to relevant audiences organically.3. Plan the Post-Event Follow-Up: The event isn't over when it ends. Use a simple QR code survey to collect feedback and, for free events, to ask attendees if they would be willing to pay for a future version.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    The Managing Partners Podcast: Law Firm Business Podcast
    Law Firm Budgeting That Actually Works (With a Fractional CFO)

    The Managing Partners Podcast: Law Firm Business Podcast

    Play Episode Listen Later Jan 15, 2026 31:35


    Budgeting is one of the most overlooked and most critical skills for law firm owners. In this episode, Kevin Daisey is joined by Leah Miller, a fractional CFO who specializes in law firms, to break down how lawyers can finally get clarity around cash flow, expenses, marketing spend, and profitability. They discuss why so many firms struggle with budgeting, especially contingency and personal injury practices, and how simply reviewing your financial statements monthly can transform decision-making. Leah Miller shares practical frameworks for building a realistic budget, determining your true breakeven point, managing uneven cash flow, and avoiding common financial traps. You'll also learn how budgeting impacts marketing, hiring, tax planning, and long-term growth, and why having the right financial conversations early can save years of stress later. Today's episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we're a fit. If you're a law firm owner who wants to stop guessing and start leading with confidence, this episode is a must-listen. Chapters (00:00:00) - The Best Lawyers: Managing Partners Podcast(00:00:37) - Budgeting for Law Firm Executives(00:01:47) - How to Manage a Law Firm(00:05:49) - Law Firm Business Financials(00:10:35) - Budgeting for Marketing(00:13:39) - How to Manage Cash Flow in the Firm(00:16:38) - How many months of cash should a firm have on hand?(00:21:31) - How to Run a Business with a Roth IRA(00:27:34) - CFO vs Law Firm CFO: Making Smart Decisions(00:30:54) - Leah on Connecting With People

    Be a Smarter Homeowner
    The Goal: Be a Smarter Homeowner

    Be a Smarter Homeowner

    Play Episode Listen Later Jan 15, 2026 45:45


    Summary In this episode of the Be a Smarter Homeowner podcast, hosts Elizabeth Dodson and John Bodrozic share their personal experiences as first-time homeowners and provide valuable insights into the home buying process. They discuss the importance of financial readiness, the significance of choosing the right location, and the criteria for selecting a home. The conversation emphasizes the need for proper planning and preparation to navigate the complexities of buying a home, including understanding financing options and the negotiation process with real estate agents. Takeaways Home buying is a significant financial decision. Understanding your financial readiness is crucial before shopping for homes. It's important to know your loan capacity and financing options. Location plays a vital role in the home buying process. Consider the type and condition of the home when making a decision. Be aware of the costs associated with homeownership, including maintenance and HOA fees. The home buying process involves negotiations and understanding market conditions. Getting organized before contacting a real estate agent can save time. DIY projects can be a fun way to personalize your new home. Planning for future expenses, including furniture, is essential. Sound bites "I got free advice." "I wanted something of my own." "Location is key too." Chapters 00:40 Introduction to Home Buying Experiences 03:36 Personal Experiences of Home Buying 06:38 Understanding the Motivation Behind Home Ownership 09:45 The Importance of Financial Preparation 12:38 Navigating the Financing Process 15:41 Understanding Mortgage Payments and Budgeting 18:40 Exploring Loan Options for First-Time Buyers 21:45 The Role of Location in Home Buying 24:18 The Evolving Importance of Location 30:41 Criteria for Choosing the Right Home 37:17 Navigating the Home Buying Process 43:22 Understanding Trade-offs in Home Buying

    HUNG Up Podcast
    Credit, Banking and Budgeting for 2026 with Financial Educator Rachael Hanible

    HUNG Up Podcast

    Play Episode Listen Later Jan 14, 2026 19:06


    Friday, Jan 9, 2026 UnPacking LIVE WURD 96.1 FM & 900 AM Rachael Hanible Best Selling Author National Financial Educator of the Year rachaelhanible.com 02:36 Financial Wellness icebreaker- the lies we have been told! 06:56 How Rachael became debt free with a perfect credit score 09:50 What people most misunderstand about credit & traditional banking vs. online banking 14:56 Budgeting- saving when living paycheck to paycheck

    Around the House with Eric G
    Budget Blunders: Watching a Local Project Go Up in Flames!

    Around the House with Eric G

    Play Episode Listen Later Jan 14, 2026 13:26 Transcription Available


    Project costs spiraling out of control? Yep, we've all been there, and Eric G is here to spill the tea on a major local project that's turned into a financial circus. Spoiler alert: it went from a "reasonable" $6 billion to a jaw-dropping $13.6 billion. Talk about a government-funded rollercoaster ride! As if that wasn't enough, Eric's got a personal journey to share—he's gearing up for surgery next week to fix that pesky shoulder, which seems to be more drama than a reality TV show. So, tune in for some sarcastic insights on budget debacles and a behind-the-scenes look at Eric's upcoming quest for shoulder redemption. Trust me, you won't want to miss this wild ride! Budgeting for home projects is like trying to play poker with a bunch of bluffers—everyone's got a hand, but no one knows what it's worth until the cards are on the table. That's what Eric G dives into in this mid-week episode, where he hilariously recounts the saga of a local bridge project that's spiraled out of control, ballooning from a modest $6 billion estimate to a jaw-dropping $13.6 billion. It's a classic case of ‘oops, we forgot to tell you the real numbers,' leaving us all wondering what kind of cosmic joke we've fallen into. Eric's take is equal parts incredulity and sarcasm, as he reflects on how this isn't just an isolated incident but a rampant trend in the world of construction. Think your home renovation budget is a disaster? Welcome to the club! He connects this all too relatable mess to our personal experiences with home improvement and the shocking reality of hidden costs and unexpected expenses. But it's not all doom and gloom; Eric also shares some personal updates that'll make you feel like you're right there with him—because who doesn't love a little behind-the-scenes peek at someone else's life? He's gearing up for surgery on his shoulder next week, a journey that promises to be as entertaining as it is enlightening. With a blend of humor and reality, Eric talks about his past injuries, the impending rotator cuff repair, and how he plans to document his recovery on social media. He assures us he's not about to slow down, even if he'll be sporting a sling for a while. Eric's transparency about his health journey is refreshing, and it adds a layer of relatability that makes the episode feel like a chat with a friend rather than just another podcast. As the episode wraps up, he leaves us with some sage advice: when life gets rough, it's okay to take a step back and tune out the chaos. Whether it's skyrocketing project costs or personal challenges, he reminds us to keep our heads up and find humor in the absurdities of life. So grab a coffee, kick back, and enjoy this episode that's packed with insights, laughs, and that signature Eric G charm.Takeaways:Eric G dives into the wild world of project costs, where budgets go to die, reminding us all how our kitchen remodels can turn into financial black holes.In a jaw-dropping twist, a local bridge project goes from $6 billion to a staggering $13.6 billion, proving that government transparency is about as reliable as a paper umbrella in a storm.Watch out, folks! Eric's gearing up for shoulder surgery next week, and he's not exactly thrilled about being in a sling for six weeks. Spoiler alert: it won't be a walk in the park!Eric's health journey takes center stage as he shares his surgery plans and the absurdities of navigating the medical system, all while trying to stay upbeat and positive.With a history of injuries, Eric humorously reflects on how moving furniture can lead to unexpected trips...

    Somethin' About Our 20's
    Traveling in our 20s: Girls Trips, Budgeting & Friendship Red Flags

    Somethin' About Our 20's

    Play Episode Listen Later Jan 14, 2026 66:15


    Traveling in your 20s is fun… until you're trying to get the girls trip out the group chat and stay friends after

    Hawaii's Best - Guide to Travel Tips, Vacation, and Local Business in Hawaii
    How Many Days Do You Need in Hawaii?

    Hawaii's Best - Guide to Travel Tips, Vacation, and Local Business in Hawaii

    Play Episode Listen Later Jan 13, 2026 18:47 Transcription Available


    Are you booking enough days in Hawaii, or are you setting yourself up for regret?Most travelers either cut their trip too short or waste half their vacation in airports trying to see too many islands.

    We Don't PLAY
    Actionable Business Marketing Tactics | Local SEO Edition with Favour Obasi-ike

    We Don't PLAY

    Play Episode Listen Later Jan 13, 2026 107:04


    The actionable local SEO and marketing strategies for businesses to implement in 2026 with Favour Obasi-ike. The primary recommendation involves using QR codes as digital lead magnets to bridge the gap between physical locations and online platforms. This further emphasizes the power of podcast appearances and high-authority PR backlinks to establish brand credibility and improve search engine rankings. Additionally, the discussion explores short-form video tactics on YouTube and Instagram as tools to drive traffic to specific landing pages or low-ticket offers. The speakers conclude that consistent data tracking and strategic positioning are essential for scaling a local business effectively.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineEpisode Timestamps & Key Takeaways1. The QR Code Renaissance: Your Digital Lead MagnetQR codes have re-emerged as a low-cost, high-impact tool for local marketing, serving as a powerful bridge between physical customer presence and digital engagement. More than just a link, a strategic QR code acts as a direct gateway for lead capture, data collection, and relationship building, turning passing interest into a measurable interaction.[00:02:30] The Core Tactic: Creating and Deploying QR Codes Implementing a successful QR code strategy involves a few key steps:Generation: Use a dedicated tool like flowcode.com to create a custom QR code.Destination Strategy: Instead of linking to a generic homepage, direct users to a specific, high-intent page on your website. This could be a contact page, location page, a special offer landing page, or an email list signup form. The goal is to make the next step clear and valuable.Physical Placement: Maximize local visibility by placing the QR code on a variety of physical assets, including brick-and-mortar storefront windows, flyers, business cards, leaflets, and even in collaboration with other local businesses like restaurants.[00:07:15] Case Study: The Loungewear Brand A 2023 case study of a loungewear client at the Arendelle Mills Mall demonstrates the power of this tactic. During the Christmas season, the business used QR codes to promote a raffle for a family loungewear set. Shoppers scanned the code to enter, which successfully:Built their email list with qualified, local leads.Drove both in-store and online sales by creating a direct engagement point.The campaign successfully accelerated their online business by focusing on the core brand message of family bonding, turning a simple raffle into a meaningful touchpoint that resonated with their target audience.[00:13:45] Critical Best Practices To ensure your QR code campaign is effective and avoids costly mistakes, follow these essential practices:Incentivize the Scan: Offer a compelling reason for someone to pull out their phone. Frame it as a gateway to exclusive sales, monthly offers, or entry into a contest.Test Before You Print: Before investing in hundreds of flyers or stickers, thoroughly test the QR code with multiple people and different devices to ensure it scans correctly and links to the right destination.Track the Interaction: On your backend system, verify that a scan is being registered. This is crucial for measuring the campaign's effectiveness and understanding user engagement.This direct, one-to-one engagement tactic sets the stage for a broader, community-focused strategy: live events.2. Front-End Offers: Building Community with EventsA "front-end offer" in this context is less about an immediate transaction and more about securing a customer's commitment. Local events are the perfect vehicle for this strategy, providing a platform to foster deeper relationships, build brand loyalty, and create a powerful feedback loop that traditional digital marketing often misses.[00:15:30] Case Study: The Junk Journaling Business This case study follows a client with a purely traditional, offline business and zero website traffic. The strategy and results were transformative:Problem: The client had zero website traffic and was operating a purely traditional, offline business, making them invisible to online search and limiting their growth to in-person interactions.Solution: The host advised creating a free, local event on Eventbrite. The event listing was strategically optimized with local SEO keywords like "junk journaling classes near me" to capture search intent.Results: Within just seven days, the Eventbrite page received 88 views. More impressively, all 10 available slots for the event—still a month away—were completely filled, validating immediate local demand.[00:23:00] The Post-Event Flywheel The value of a local event extends far beyond the event itself, creating a self-perpetuating cycle of engagement and growth:Deep Connection: Events provide a rare opportunity to build genuine, personal relationships with customers in a face-to-face setting.Network Effect: The "10 people know 10 people" principle comes into play. A small group of engaged attendees can quickly become powerful brand advocates, driving exponential word-of-mouth marketing.Feedback Loop: By using a QR code at the event, you can direct attendees to a survey. This gathers invaluable feedback for improving future events and understanding customer needs.Validating Paid Offers: The post-event survey is the perfect place to gauge interest in future paid workshops or events, allowing you to de-risk future business decisions by confirming demand before investing resources.From building community in person, the conversation shifts to scaling that trust and authority to a much wider digital audience.3. Podcast Guesting: Scaling Trust and AuthorityPodcast guesting is a powerful and often underutilized local SEO and public relations (PR) strategy. It offers a unique dual benefit: it builds personal brand trust through the intimate and authentic medium of voice, while simultaneously generating a high volume of valuable digital assets in the form of backlinks.[00:28:45] The Backlink Multiplier Effect Being a guest on a podcast is a superior backlink strategy compared to a simple guest article. A single podcast appearance can result in dozens of high-quality backlinks as the episode is syndicated across numerous platforms like Apple Podcasts, Spotify, iHeartRadio, and Pandora. Each platform that lists the episode with your name and website in the show notes creates a new backlink, amplifying your SEO impact from a single effort.[00:33:10] Building Your "Listen Score" Platforms like listennotes.com (using "Listen Score") and Podchaser.com (using "Power Score") provide metrics that quantify both audience trust and algorithmic credibility. Consistently appearing on podcasts directly improves these scores. A higher score signals to algorithms that you are a credible and relevant authority in your field, enhancing your overall brand authority and searchability.[00:36:00] Finding Your Platform Finding the right podcasts to appear on is a straightforward process:Recommended Tool: Use a podcast discovery platform like ivy.fm.Process: Search for topics relevant to your business or expertise. The tool will generate a list of relevant shows. From there, you can identify their contact information and craft a pitch to appear as a guest expert.The host's prepared tactics are then reinforced and expanded upon by real-world experiences from other experts who joined the discussion.4. Expert Discussion: Real-World PR, SEO, and Video StrategyIn the final segment, marketing experts Marc, John, and Pierre join the host to share recent experiences and insights, adding another layer of practical validation to the episode's core themes of PR, local SEO, and modern content strategy.[00:45:00] Mark's PR Case Study: The Power of a Single Backlink Marc shared two recent PR wins that perfectly illustrate the difference between brand presence and direct SEO value. The comparison highlights that the quality and type of a link are far more critical than the length of the feature.[00:58:15] John's YouTube & Low-Ticket Offer Strategy John provided a distilled look at his current content and sales funnel strategy, emphasizing speed and efficiency:YouTube Content Mix: He recommends a strategic blend of 30% shorts for top-of-funnel branding and discovery, combined with 70% long-form video for deeper audience engagement and education.Shorts-to-Revenue Funnel: An effective modern funnel uses shorts for the initial "branding" function—getting people to say, "Oh, yeah, that's interesting"—before driving traffic directly to a low-ticket offer ($27-$47) on a checkout page. This bypasses complex sales pages for high-volume, low-friction conversions.GeoGrid Inaccuracy: John noted that traditional local SEO geogrid mapping tools are becoming inaccurate. He shared an example where a manual, localized search showed his client in the top 3 results, while the geogrid software reported a rank of 8. This discrepancy demonstrates the unreliability of the tools and reinforces the need for new tracking methods.John's strategy provides a digital, high-velocity parallel to Tactic #2's front-end offers, using short-form video to secure low-friction commitment and rapidly build a revenue-generating audience.This expert discussion underscores the episode's key principles, bringing the focus back to the tangible actions listeners can take.Resources MentionedQR Code Generation: flowcode.comEvent Management: EventbritePodcast Discovery: ivy.fmPodcast Metrics: listennotes.com, Podchaser.comPrivacy-Focused Analytics: Fathom AnalyticsMarketing Experts Referenced: Maria Wendt, Joel Irway, Daniel Priestley, Sean Cannell, Daryl EavesConclusion & Call to ActionThis episode delivers a clear and compelling message: success in local marketing hinges on practical, strategic action. The tactics discussed—from QR codes and community events to podcasting and savvy PR—are not just theoretical concepts but proven methods for building visibility, trust, and revenue. The final challenge to the audience is to move from passive listening to active application. Choose one of these strategies, implement it for your business, and begin the journey to "listen, live, learn, and earn."See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    What in the Wedding
    Navigating the Wedding Planning Process

    What in the Wedding

    Play Episode Listen Later Jan 13, 2026 43:56


    SummaryIn this episode of What in the Wedding, hosts Hannah and Ashley discuss the current trends in wedding planning, particularly focusing on the engagement season, budgeting, vendor selection, and the importance of family dynamics. They provide insights into how couples can navigate the planning process, emphasizing the significance of timely decisions and the evolving role of parents in wedding planning. The episode also addresses listener questions, offering practical advice for couples preparing for their big day.TakeawaysDecember is the most popular month for engagements.Couples are increasingly reaching out to vendors early in the planning process.Budgeting for a wedding should be approached like planning a vacation.Guest count significantly impacts the overall wedding budget.It's important to establish a budget before reaching out to vendors.Moms are taking a more active role in wedding planning than in previous years.Choosing a venue should be prioritized over hiring a planner if couples want to DIY.Vendors should be booked as soon as possible after interviews to avoid losing dates.AI technology is influencing wedding planning and vendor selection.Communication with family members about wedding plans is crucial. Chapters00:00 Welcome to Wet in the Wedding01:13 Engagement Season Insights04:37 Planning Your Wedding: First Steps09:50 Budgeting for Your Wedding14:06 The Role of Parents in Wedding Planning15:57 Choosing Your Vendors20:59 Dresses and Tuxes: When to Shop23:53 The Excitement of Wedding Planning27:50 The Quest for the Perfect Wedding Photo29:37 The Impact of AI on Wedding Photography31:09 Navigating Client Expectations and AI Inspirations33:28 Handling Difficult Family Dynamics41:25 Vendor Booking Timelines and StrategiesKeywordswedding planning, engagement, wedding trends, budgeting, vendor selection, wedding attire, family dynamics, listener questions Hosted on Acast. See acast.com/privacy for more information.

    Phil Matier
    California Governor budgeting to bring back EV rebates

    Phil Matier

    Play Episode Listen Later Jan 13, 2026 3:43


    The EV market has cooled as incentives like federal tax credits have expired but California governor Gavin Newsom's new budget aims to bring back the state's EV rebate program. To tell us more, KCBS Radio News Anchor Steve Scott spoke with KCBS Insider Phil Matier.

    So Money with Farnoosh Torabi
    1930: Smart Budgeting in 2026 and the Hidden Habits of People Who Never Worry About Money

    So Money with Farnoosh Torabi

    Play Episode Listen Later Jan 12, 2026 37:53


    Today's guest is a true blast from the past — and one of the most enduring voices in personal finance.Jesse Mecham is the founder of You Need a Budget, better known as YNAB. Jesse was last on So Money more than a decade ago — and since then, his little budgeting spreadsheet has grown into a global movement that's now more than 20 years old.In an industry where budgeting apps come and go — Mint, anyone? — YNAB has quietly endured. Not by promising shortcuts or get-rich-quick hacks, but by doing something far more radical: teaching people how to actually be good with money.And not “good” as in million-dollar net worths or retiring at 35 — but good as in sleeping better at night. Not worrying about every expense. Feeling in control. Feeling aligned.That's why I wanted to kick off 2026 with Jesse.In this conversation, we revisit the philosophy behind YNAB, including the four rules that have helped millions of people escape paycheck-to-paycheck living. We talk about why getting to zero — not riches — is often the most important milestone in someone's financial life. We explore what Jesse has learned after two decades of watching how people really behave with money. And we dig into what's changed — and what absolutely hasn't — about budgeting in a world of higher costs, financial anxiety, automation, and now AI. Hosted on Acast. See acast.com/privacy for more information.

    Yo Quiero Dinero: A Personal Finance Podcast For the Modern Latina
    How Mental Health Messes With Your Money with Mariana Barajas

    Yo Quiero Dinero: A Personal Finance Podcast For the Modern Latina

    Play Episode Listen Later Jan 12, 2026 48:16


    In this episode of Yo Quiero Dinero, Jannese sits down with Mariana Barajas, licensed therapist and money coach aka @lamoneytherapist to unpack the deep, emotional connection between mental health and money.From first-gen pressure and eldest-daughter trauma to scarcity mindsets, over-spending, money hoarding, and burnout, this conversation goes beyond budgeting tips and gets to the root of our financial behaviors. Because let's be real: most of us already know what to do with money—what stops us is what's happening in our nervous system.Mariana breaks down how childhood experiences, cultural conditioning, and subconscious beliefs shape the way we earn, spend, save, and invest—and what it actually takes to heal your relationship with money.If you've ever wondered why you can't keep money, why you're afraid to take financial risks, or why success still doesn't feel like enough… this episode is for you.What We Get Into00:01 – 02:00Mariana's background as a licensed therapist and money coachWhy mental health and financial wellness must be treated holistically02:01 – 05:00First-gen upbringing, eldest daughter pressure, and seeking parental validationHow childhood emotional neglect can shape adult ambition and burnout05:01 – 07:45Growing up with limited financial resourcesHow early awareness of money scarcity impacts confidence and decision-making07:46 – 10:10The fast dopamine hit of spending once you “finally make it”How retail therapy can quietly lead to debt and lifestyle inflation10:11 – 13:20Identifying subconscious money beliefsIntroduction to financial therapy and why budgeting alone isn't enough13:21 – 15:30The Money-Worthiness FrameworkChallenging limiting beliefs, building self-trust, and the role of community15:31 – 18:10People-pleasing, and cultural expectations placed on womenHow these beliefs impact earning, saving, and self-advocacy18:11 – 21:45Preparing for motherhood financially and emotionallyFunding maternity leave, wellness practices, and not losing yourself in motherhood21:46 – 24:00Fear-based money behaviors: hoarding, anxiety, and controlUnderstanding where “fear of losing everything” really comes from24:01 – 27:15Why some people can't hold onto moneySpending as a reflection of worthiness wounds and external validation27:16 – 30:45Values-based spending vs. keeping up appearancesLetting go of money decisions driven by comparison30:46 – 33:45Increasing income as a wealth strategyBreaking limiting beliefs around “acceptable” income in helping professions33:46 – 36:30Building generational wealth with intentionCustodial Roth IRAs, 529s, and giving kids financial options36:31 – 39:30Why funding your retirement is a gift to your childrenBreaking cycles of financial dependence and self-sacrifice39:31 – 41:45Supporting family financially without destroying your mental healthThe emotional weight of being the “sandwich generation”41:46 – 44:40How to work with MarianaFinancial therapy vs. coaching and knowing which one you needKey TakeawaysYour money habits didn't come out of nowhere—they were learned.Scarcity isn't just financial; it lives in your nervous system.Over-spending and under-earning often stem from worthiness wounds.Budgeting won't fix trauma—but healing trauma will fix your money.You don't need to do it all alone—community is part of wealth-building.Generational wealth is built over generations, not in one lifetime.Resources MentionedLatinx Therapy – Find culturally aligned therapistsFree Download: New Year Dinero Reset GuideA 10-step checklist to reset your finances for the new year — covering debt, budgeting, investing, insurance, and estate planning.

    The ChurchGear Podcast
    Lessons from Lauren Daigle & Tate McRae's Crew [Matt Potesta]

    The ChurchGear Podcast

    Play Episode Listen Later Jan 12, 2026 52:59


    In this episode, we sit down with Matt Potesta, System Engineer for artists like Lauren Daigle and Tate McRae. We dive deep into the high-stakes world of touring production, covering everything from how to land your first big road gig to the critical lessons every local church can learn about PA system tuning and system design.Whether you're looking to upgrade your sanctuary's sound or considering a jump into the professional touring industry, Matt shares the "real-world" costs of professional audio services and how to protect your health while working in a high-demand industry.In this episode you'll hear: 01:00 Banter: Surprise Parties and Tech Interventions05:50 Guest Interview: Matt Potesta (Lauren Daigle & Tate McRae Tour)08:00 Career Roadmap: Landing a World-Class Touring Production Job13:00 Church Production vs. Touring: Pros, Cons, and Key Differences19:00 How to "Pay Your Dues" and Break into the Pro Audio Industry23:30 Touring System Design: Applying Road Lessons to Local Venues26:50 Budgeting for Sound: How Much Does Professional PA Tuning Cost?30:50 Should Churches Hire Independent Vetting for System Integrators?38:30 Career Advice: When to Transition from Church Tech to the Road43:20 Mental Health in Production: Prioritizing Health and Avoiding Burnout45:30 Pro Touring Disaster Story: Lessons from the Road48:00 Tech Takeaway: How to "Condition" Your Audience for Better ServicesCome Hangout With Your Tech Community at The Mix! Resources for your Church Tech Ministry Sell Us Gear: Does your church have used gear that you need to convert into new ministry dollars? We can make you an offer here. Buy Our Gear: Do you need some production gear but lack the budget to buy new gear? You can shop our gear store here. Connect with us: Sales Bulletin: Get better deals than the public and get them earlier too here! Early Service: Get our best gear before it goes live on our site here. Instagram: Hangout with us on the gram here! Reviews: Leaving us a review on the podcast player you're listening to us on really helps the show. If you enjoyed this episode, you can say thank you with a review!

    Optimal Finance Daily
    3417: 3 Practical Tips For Living On A Budget by Courtney Luke of Arrest Your Debt on Easy Budgeting Tips

    Optimal Finance Daily

    Play Episode Listen Later Jan 10, 2026 8:22


    Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3417: Courtney Luke shares three actionable strategies to help you consistently live within your means, without feeling restricted. Learn how to adapt your budget to life changes, stay accountable using simple tools, and protect your financial safety net by resisting the urge to overspend. Read along with the original article(s) here: https://arrestyourdebt.com/tips-for-living-on-a-budget/ Quotes to ponder: "Budgeting goes beyond planning, and the important thing is sticking to your plan." "The first step towards living within your budget is to understand how much money you have available for monthly expenses." "The temptation to use the buffer is high when you exceed your monthly budget." Episode references: HoneyDue: https://www.honeydue.com EveryDollar: https://www.everydollar.com Mint: https://mint.intuit.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    DIY Money | Personal Finance, Budgeting, Debt, Savings, Investing

    Logan and Allie going into the more intricate parts of your budget like setting up accruals and adjusting over time. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

    The Steve Harvey Morning Show
    Money Tips: Financial Expert offers strategic financial strategies, and one-on-one c

    The Steve Harvey Morning Show

    Play Episode Listen Later Jan 5, 2026 24:50 Transcription Available


    Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Laura Finney. A seasoned financial literacy educator and coach. Laura shares her deeply personal journey into financial education, sparked by a lack of preparedness in her own life and a family experience that resulted in the loss of generational wealth. Through candid storytelling and practical advice, she empowers listeners to take control of their financial futures with strategic planning, budgeting, and mindset shifts.

    Strawberry Letter
    Money Tips: Financial Expert offers strategic financial strategies, and one-on-one c

    Strawberry Letter

    Play Episode Listen Later Jan 5, 2026 24:50 Transcription Available


    Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Laura Finney. A seasoned financial literacy educator and coach. Laura shares her deeply personal journey into financial education, sparked by a lack of preparedness in her own life and a family experience that resulted in the loss of generational wealth. Through candid storytelling and practical advice, she empowers listeners to take control of their financial futures with strategic planning, budgeting, and mindset shifts.