IOFA with Aaron Starkman

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Aaron Starkman, CCO of Rethink Canada, interviews Creative Advertising Legends.

Theodore J Rosnick.


    • Jan 25, 2023 LATEST EPISODE
    • infrequent NEW EPISODES
    • 57m AVG DURATION
    • 25 EPISODES


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    Latest episodes from IOFA with Aaron Starkman

    Episode 7. Daniel Lobaton January 25,2023

    Play Episode Listen Later Jan 25, 2023 41:15


    Back in the spring(before he joined Rethink), Aaron chatted with Saatchi's President and CCO Daniel Lobotón about how working in Lima, Paris, Austin & Kansas City shaped him as a creative before leading some of the most famous Tide work ever.

    Episode 6. Per Pederson January 9,2023

    Play Episode Listen Later Jan 9, 2023 44:32


    Per Pederson 1964-2023 The world just lost a great one in Per Pederson, formerly the Global Creative Chairman of Grey and founder of independent Agency network, By the Network. Per discusses growing up in Denmark, some career highs, lows and lessons he learned on the way to becoming one of best Creative leaders in the world.

    Episode 5. Michelle St. Jacques September 13, 2022

    Play Episode Listen Later Sep 13, 2022 73:50


    IOFA is back with Molson Coors CMO Michelle St. Jacques. Aaron and MSJ chat about some of the great work she's led over the years, why she wore pink bunny slippers at work, and the most epic first day in a new role story ever.

    Episode 4. Shannon Washington July 26,2022

    Play Episode Listen Later Jul 26, 2022 59:26


    On the latest episode of IOFA, Aaron chats with R/GA's Executive Creative Director, Shannon Washington about Cal Ripken, the comedic genius of Diddy and Shannon's fascinating journey from school to leading creative at R/GA NYC.

    Episode 3. Luke Sullivan. March 14,2022

    Play Episode Listen Later Mar 14, 2022 58:03


    On the latest episode of IOFA, Aaron chats with Luke Sullivan about his amazing advertising career, his earlier struggles with drugs and alcohol, the reason he wrote the ad bible Hey Whipple Squeeze This, and that time Kermit the Frog showed up to a meeting and ruined it.

    frogs kermit luke sullivan
    Episode 2. Chris Beresford Hill March 1, 2022

    Play Episode Listen Later Mar 1, 2022 65:35


    On the latest episode of IOFA, Aaron chats with Chris Beresford Hill about his new role at Ogilvy, how Chris got Mike Tyson to give Evander Holyfield his ear back and an important discussion on the best pizza slice in NYC.

    SEASON FOUR Episode 1. Janet Kestin and Nancy Vonk November 9, 2021

    Play Episode Listen Later Nov 9, 2021 69:40


    Nancy Vonk and Janet Kestin chat with Aaron about a disgusting incident at an advertising event that suddenly put them in the mainstream global spotlight and they discuss the theme of their incredible careers: amazing work done in spite of challenging budgets including the Cannes Grand Prix, Dove Evolution.

    von k cannes grand prix
    Episode 6. David Kolbusz August 30, 2021

    Play Episode Listen Later Aug 30, 2021 59:12


    Aaron chats with Droga 5 London's CCO, David Kolbusz about what Ellen DeGeneres is like off-camera from his own experience, the story behind David's famous 3 little pigs ad for the guardian and why you should never attempt small talk with David at any industry function, ever.

    Episode 5. Paul Lavoie April 8, 2021

    Play Episode Listen Later Apr 8, 2021 36:25


    Canadian advertising legend Paul Lavoie talks about what happens when you show up to a Nike pitch wearing their competitor's shoes, why you shouldn't turn down stock from a start-up owned by someone named Jeff Bezos, and a worst meeting ever story so controversial it can't be alluded to here. Buckle up for the most unfiltered IOFA yet.

    Episode 4. Ari Weiss January 19, 2021

    Play Episode Listen Later Jan 19, 2021 65:36


    Aaron chats with Ari Weiss, Worldwide CCO for DDB about some of his greatest hits, a meeting with the world's most sociopathic client and why brown shoes are WAY funnier than black shoes.

    ddb ari weiss
    Episode 3. Elspeth Lynn and Lorraine Tao December 11, 2020

    Play Episode Listen Later Dec 11, 2020 49:26


    Get to know Aaron's former colleagues and heroes, Elspeth Lynn and Lorraine Tao. Elspeth and Lorraine discuss opening up their own agency, some incredible career highlights and the suppression of female voices in advertising.

    Episode 2. Danny Robinson December 3, 2020

    Play Episode Listen Later Dec 3, 2020 56:37


    On this episode of IOFA, Aaron chats with Danny Robinson, the new CCO of the Martin Agency about the famous Oprah episode where she says “You get a car! You get a car! You get a car! Everyone gets a car!” for his former client, Pontiac. Danny also discusses his time doing stand up comedy and why you should never offer cinnamon gum to Jay-Z.

    oprah winfrey jay z cco pontiac martin agency danny robinson
    SEASON THREE Episode 1. Anselmo Ramos/Mickey (Paul) Taylor November 19, 2020

    Play Episode Listen Later Nov 19, 2020 112:53


    Aaron chats with Anselmo Ramos, Founder of DAVID and Gut about independence, why pitching is bad for business & how Anselmo has thrived by always being seen as ‘that guy with the accent'. Aaron also chats with the mysterious man behind the satirical “Adweak” posts, Mickey Taylor about about how it started and Mickey and Aaron count down his top 5 posts of 2020.

    Episode 5. Fernando Machado May 13, 2020

    Play Episode Listen Later May 13, 2020 76:36


    In early March, just before airlines shut it down I chatted with the king of CMO's, Fernando Machado in Miami about some of his recent hits including the Moldy Whopper and the fascinating story behind it. This interview was pure joy for me. I hope you enjoy it as much as I did.

    Episode 4. Malcolm Poynton February 18, 2020

    Play Episode Listen Later Feb 18, 2020 45:15


    Malcolm Poynton discusses the birth of the famous Dove campaign for real beauty in London, the unapproved Ford ad that got leaked and quickly went viral and that time he flew Aaron to London for a interview and the hilarious “incident” that transpired soon after.

    dove poynton
    Episode 3. Judy John January 15, 2020

    Play Episode Listen Later Jan 15, 2020 76:44


    Edelman Global CCO, Judy John talks about her famous “Like a Girl” campaign, how she tackles being a leader who happens to be an introvert, and why there aren't more women running agencies.

    Episode 2. Chris Staples and Ian Grais October 16, 2019

    Play Episode Listen Later Oct 16, 2019 40:02


    20 years ago the two best creatives in Canada left DDB and opened Rethink. On the next IOFA episode, Chris Staples and Ian Grais chat about why they put their phones in safes on vacation, a worst meeting ever that was so bad it made the news and what happened when their former agency's holding company started charging for photocopies.

    canada rethink ddb chris staples
    SEASON TWO Episode 1. Eric Kallman September 19, 2019

    Play Episode Listen Later Sep 19, 2019 47:59


    SEASON TWO!!! Eric Kallman talks to Aaron about creating the Old Spice character, the famously twisted Skittles campaign and the best worst shoot story of all time.

    Episode 7. Anna Qvennerstedt June 7, 2019

    Play Episode Listen Later Jun 7, 2019 37:46


    Anna Qvennetsedt talks about Forsman and Bodenfors' famous Jean-Claude Van Damme Epic Split spot for Volvo, what's up with digital in Sweden and what happens when you bring a cheese doodle mascot to a pitch meeting.

    Episode 6. Jeff Goodby and Rich Silverstein April 16, 2019

    Play Episode Listen Later Apr 16, 2019 59:11


    Jeff Goodby and Rich Silverstein discuss some of their big hits, why elevators are scary and a shocking conversation they had with Steve Jobs.

    steve jobs jeff goodby rich silverstein
    Episode 5. Ari Merkin March 1, 2019

    Play Episode Listen Later Mar 2, 2019 41:58


    Ari Merkin chats about his famous Ikea lamp spot, a strange meeting with Spike Jonze in a park and why ad folks shouldn't be compared to used car salesmen.

    Episode 4. Susan Credle February 7, 2019

    Play Episode Listen Later Feb 8, 2019 58:15


    Aaron and Susan discuss the famous M&M characters she created, her rise to global CCO, and a controversial topic never before discussed so openly: award show corruptness.

    cco susan credle
    Episode 3. Gerry Graf December 11, 2018

    Play Episode Listen Later Dec 12, 2018 69:27


    Gerry and Aaron discuss dead rats, little Jesus mittens and some of Gerry's work - which happens to be some of the most loved campaigns over the last 30 years.

    Episode 2. Alex Bogusky October 23, 2018

    Play Episode Listen Later Oct 23, 2018 60:15


    Aaron Starkman chats with Alex Bogusky about the state of the industry, why Alex came back and they also discuss vampires. Host and Creator- Aaron Starkman Executive Producer and Audio Director- Ted Rosnick

    alex bogusky
    SEASON ONE Episode 1 . Rob Reilly September 6, 2018

    Play Episode Listen Later Sep 6, 2018 42:49


    Aaron Starkman sits down with Rob Reilly, Global Creative Chairman of McCann Worldgroup at Cannes.

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