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Today's episode is kind of wild, and that comes as no surprise because today's guest is THE Alex Bogusky. Alex was creative director, then partner, then co-chairman of Crispin Porter + Bogusky and was named "Creative Director of the Decade" by Adweek in 2010. Alex led some of the most celebrated and revered ad campaigns of the last few decades. But he left the ad industry behind, and we get a glimpse into his new path in life. You're going to want your SCUBA gear for this one... Alex dives DEEP into topics like infinite consciousness, releasing ego, love, and meditative journeys. Take notes, re-listen a few times, and let it all sink in. 303-718-7048 Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Support the show by shopping from our Affiliate Links: Adobe Athletic Brewing Creative Live Creative Market Descript
Join us in Boulder as we talk to advertising legend Alex Bogusky who walked away at the pinnacle of success. Find out why and learn about Alex's unorthodox journey to happiness—including a psychedelic experience that changed his life. Watch this episode on YouTube: https://youtu.be/QSFB2bV95Mk Swell & Kevin Dahlstrom: Kevin on Twitter SwellMoney.com Mentioned in this episode: Crispin Porter + Bogusky Psychedelic Cannabis by Daniel McQueen Daniel McQueen on Conscious Cannabis Comedy, Sex, God by Pete Holmes Beyond Biocentrism by Robert Lanza Topics: (1:13) - Alex's background (6:47) - The journey of finding happiness (10:09) - Challenges in transitioning careers (15:11) - The struggle is the reward (18:08 ) - Alex's friend dying in his arms (21:42) - Psychedelic journeys (42:03) - Applying learnings from a psychedelic journey to real life (50:30) - Correlations to popular religion (53:32) - Happiness & Forgiveness (57:19) - The Hippies were right & painting your reality (1:02:28) - Mankind's journey toward enlightenment (1:11:31) - Google's Sentient AI (1:15:28) - Love, God, and the Universe (1:21:29) - Social Media & the Ego (1:23:16) - Transcendental Meditation & Final thoughts Compounding is produced by Johnny Podcasts
LINKS:COMMON www.common.isThe Consilience Project: https://consilienceproject.org/FB, IG, INSTA, MEDIUM @commonworksMark Eckhardt Bio - "Together We Can Be FearLess"Forever curious about the intersection of culture, neuroscience, and business, Mark has spent the last two decades applying his insights and research in a wide range of projects and organizations. He has worked with high-level executives, renowned creative professionals, politicians, startups, large corporations, and Presidential Candidates. Former positions include Vice President of Client Affairs for Globefish Media BV, and Principal at UFUSE Visionary Strategy Management. As the CEO of COMMON, a creative accelerator, and community for social enterprises and projects, Mark joined Alex Bogusky, Rob Schuham, and John Bielenberg. At COMMON, he advises a wide range of businesses spanning 25 countries and 30 industries using a blend of leadership development and organizational design methodologies. He is the creator of the Maniacal Business Attack, an immersive strategic process that aligns intent with action in the marketplace, and has been called on to help senior leadership at brands such as Calvin Klein, Taco Bell, Warner Bros. create new approaches to leadership and responsive systems for operating responsibly in complex market conditions. As a principal at UFUSE Visionary Strategy Management, a global consulting firm devoted to unleashing creativity, Mark helped entrepreneurs and high-level creatives produce outstanding results through innovative business strategies, organizational design, and alignment of partnerships. His work at UFUSE leveraged his experience as an independent consultant and founder of LYFE Systems, a development consultancy that worked with professionals in the area of leadership. Through LYFE Systems Mark integrated aspects of eastern philosophy with western methods and science for increasing human performance and effectiveness. From 2002 to 2005, Mark served as part of the founding management team and Vice President of Client Services for Globefish Media BV, where he oversaw the implementation of mobile and digital content management, distribution and billing, and reporting technologies for clients in the entertainment sector in the U.S. and North America. Additional duties included high-level business development with major record labels, recording artists, film studios, and media companies. Prior to Globefish, Mark spent fifteen years as a producer, composer, and performer who oversaw and contributed to projects for Fox Studios, MGM, Disney Animation, PBS, Mitsubishi, Coca Cola, Pepsi, Activision, Life/FX, Kids Save, Boston Market Restaurants, Power Athletic Footwear, and various record labels. He has also worked with numerous recording artists such as Whitney Houston, Bonnie Raitt, and Ben Harper. He is married to Malene, a Dane, and father of two beautiful girls, a classical composer, and lover of tractors. Mark studied Zen Buddhism under the auspices of Bill Yoshin Jordan, Abbot of the Santa Monica Zen Center from 1997 to 2011. He took his first set of Priest vows in 2007 and completed his full ordination in 2008. He currently resides in Denmark.
Alex Bogusky has inspired people with his ideas, leadership, and vision for over twenty years. He's founded award-winning ad agencies, created ground-breaking initiatives such as the “Truth” campaign, worked with Vice President Al Gore to debunk the notion of “Clean Coal”, and managed to create the most highly viewed streaming web event to date. Alex is a man who advocates for originality in a carbon-copy world and constantly pursues to know himself to express ideas that ignite change. In this podcast, Alex gets candid with Joe Jackman about what fuels true creativity, how to manifest something new in an ever-changing world, and his perspective on psychedelics!
SEASON 1, EPISODE 7: Having known of Alex Bogusky (@brogusky) for quite some time through his awesome YouTube channel “Joy of Bike” and his background in the world of advertising (Crispin Porter Bogusky), I was so stoked to finally connect in person to record Episode 7. We met at Valmont Bike Park in Boulder where many of his videos are shot, and over the course of a couple hours we touched on many things. Alex shared stories of growing up in Miami at the forefront of the BMX era, friends that become brothers through a shared bike connection, the pure joy and freedom that a bike can bring, and that sometimes it can also bring such unexpected heartache. Ending with smiles, appreciation, laughs and awareness, I was really happy to work on this one. PLEASE NOTE: Generally speaking, episodes of I RIDE A BIKE are NOT "explicit"... but due to the passionate nature of our guests, there may be language and stories that aren't appropriate for all listeners. Therefore, we are required to label as explicit. -- Included in the "Best 40 Cycling Podcasts" on Feedspot: https://blog.feedspot.com/cycling_podcasts/ Follow on INSTAGRAM Visit iRIDEaBIKE.com BIG THANKS to Mungo's HiFi (https://www.mungoshifi.net/) for the music track! To see the super happy video CLICK HERE This episode of I RIDE A BIKE is supported in part by Allspeed, the Official Bike Shop of the Podcast. With convenient locations in Portland, Bethel and Carrabassett Valley Maine, Allspeed is THE local shop for everything bike. For more information, and to check out their latest hot deals, please visit Allspeed.com --- Support this podcast: https://anchor.fm/irideabike/support
Alex Bogusky was a successful advertising executive turned venture investor who at 57 years old decided to take a swing at running a YouTube channel about mountain biking. Currently at 55k subscribers it seems as though whatever he's doing is working...and well. Let's find out what's in the secret sauce and what inspired him to start a channel as well as where he wants to take it. ►Featured Links https://bit.ly/3gM7zt5 ::: Joy of Bike with Alex Bogusky YouTube Channel ►B1KER Bar Podcast https://apple.co/2PM5kFR ::: iTunes http://bit.ly/2Am6D9p ::: Google Play http://bit.ly/2CY8jbz ::: SoundCloud ►Support B1KER http://patreon.b1ker.com ::: Patreon http://donate.b1ker.com ::: Donate http://shop.b1ker.com ::: B1KER Shop ►B1KER Social Media https://www.instagram.com/b1kerb1/ https://www.facebook.com/b1kerb1/ https://www.twitter.com/b1kerb1/ ►Contact B1KER http://contact.b1ker.com
In this episode of Punk Rock Business School, I sit down for a chat with Alex Bogusky from Bat Shot Crazy Ventures, a venture capital company based out of Boulder Colorado. Alex was an advertising executive who worked with companies like Coke and Microsoft as was inducted into the advertising hall of fame. He is an author and a Youtuber. https://www.amazon.com/Antifragile-Nassim-Nicholas-Taleb-audiobook/dp/B00A2ZIZYQ/ref=sr_1_1?dchild=1&keywords=antifragile&qid=1616639149&sr=8-1
When Shannon told his personal story of infidelity to the public, it was only his side of the story. Even years after the affairs, he didn't know Cindy's true feelings or point of view. Andy talks with creative mogul Alex Bogusky about how to advertise real love.
Alex talks about his journey to being considered one of the top creative minds in the industry, his passions beyond and why he's back!
Alex Bogusky -- named Adweek's “Creative Director of the Decade” in 2009 -- worked on some of the best-known campaigns until his self-exile from advertising in 2010. He's now back at CP+B, advising and seeding startups and new talent -- and calling out industry b.s. on social media. Alex would like to connect with you on LinkedIn.
This is a conversation with Alex Bogusky, Adweek’s Creative Director of the Decade and Chief Creative Engineer at Crispin, Porter, Bogusky. Alex was employee 16 at Crispin Porter, a company he and his partners would transform into one of the most well-known and influential shops in the world. He left advertising in 2010 to work with startups like Lyft and non-profits like Al Gore’s Climate Reality Project. Last year, he came back to CPB to reimagine what a modern agency can be. Also, a special thanks to the amazing folks at Coupe Studios in Boulder for hosting our conversation. Enjoy!
Forever curious about the intersection of culture, neuroscience, and business, Mark has spent the last two decades applying his insights and research in a wide range of projects and organizations. He has worked with high level executives, renown creative professionals, startups, and large corporations. Former positions include Vice President of Client Affairs for Globefish Media BV, and Principal at UFUSE Visionary Strategy Management. As the CEO of COMMON, a creative accelerator and community for social enterprises and projects, Mark joined Alex Bogusky, Rob Schuham and John Bielenberg. At COMMON, he advises a wide range of businesses spanning 20 countries and 25 industries using a blend of leadership development and organizational design methodologies. He is the creator of the Maniacal Business Attack, an immersive strategic process that aligns intent with action in the marketplace, and has been called on to help senior leadership at brands such as Calvin Klein, Taco Bell, Warner Bros. create new approaches to leadership and responsive systems for operating responsibly in complex market conditions. He is married to Malene, a Dane, and father of two beautiful girls, a classical composer, and lover of tractors. Mark studied Zen Buddhism under the auspices of Bill Yoshin Jordan, Abbot of the Santa Monica Zen Center from 1997 to 2011. He took his first set of Priest vows in 2007 and completed his full ordination in 2008. He currently resides in Los Angeles. "There is no shortage of creativity, know-how, and resources. A better world comes down to creating powerful experiences that remind people that they actually love and care about the welfare of other human beings. For those who embrace this view, businesses and brands are tools that we can use to generate that experience, and inspire people to take action. I’ve been fortunate throughout my career, and as CEO of COMMON, to have been asked to participate in this pursuit." In this episode we discuss Trauma and its effects, relinquishing the assumed right to power, managing rage, being a black man in LA during these times and much more.
Aaron Starkman chats with Alex Bogusky about the state of the industry, why Alex came back and they also discuss vampires. Host and Creator- Aaron Starkman Executive Producer and Audio Director- Ted Rosnick
Aaron Starkman chats with Alex Bogusky about the state of the industry, why Alex came back and they also discuss vampires. Host and Creator - Aaron Starkman Executive Producer and Audio Director - Ted Rosnick
Alex Bogusky is Co-Founder and Chief Creative Engineer of Crispin Porter+Bogusky. Alex lead the legendary ascension of CP+B to become the world's most famous and awarded agency over more than a decade, and the first ever to win the Cannes Grand Prix in all five categories. The agency grew to over a thousand employees, with offices in Miami, Boulder, Los Angeles, London and Sweden, and with annual billings over $1 billion. Alex has been called the Steve Jobs of advertising. In 2008, he was inducted into the Art Director's Club Hall of Fame. In 2010, he received the rare honor of being named "Creative Director of the Decade" by Adweek. It was later that same year that Alex left CP+B, shifting his focus to consumer advocacy and social initiatives, while investing in early stage start-ups. Then, in August of 2018, some eight years after he departed CP+B, Alex shocked the advertising world by announcing his return.
Alex Bogusky, the once and future king of creativity, is returning to CP+B, so of course we have to talk about his legacy, absence and second coming. We also talk about Under Armour's brand chief moving to Nike, the week's best ads and our annual Grad Guide packed with tips for those entering the workforce. Sponsor: Adweek Jobs has a limited-time deal that lets your company share unlimited job postings for an entire year. Visit Adweek dot com now and look for Adweek Jobs at the top of the site. There, you can click on "Unlimited Job Postings" to get this special offer.
Alex Bogusky spent years atop the advertising world while running one of the hottest ad agencies in the country, Crispin Porter + Bogusky. But he left the business while at the top of his game in 2010, switching his focus to spending more time with his two young children and working with social entrepreneurs. On this episode of Paternal, Bogusky discusses his decision to leave the ad industry, the problems with advertising to young children and how he dealt with his father’s depression while running the family ad business while still in his 20s.
After a short hiatus, host and DiMassimo Goldstein CCO Tom Christmann returns to the booth for another exciting (and hilarious) episode of The A-List Podcast! This time, he's joined by Paul Caiozzo, an award-winning creative and the cofounder of Office of Baby, a youngish creative independent agency that's mature enough to work for companies like Google, Etsy, Zocdoc, and StreetEasy. Before starting his own agency, Paul served as the executive creative director at Goodby Silverstein & Partners. In this inspiring interview, Paul shares the unique story behind how he got into advertising, how negativity is poison, the challenges and balancing act of starting a new business, why creativity is still the core of advertising, and where he sees the future of the industry. Full episode and show notes below! Show Notes • [0:00 – 1:36] Intro • [1:37 – 4:59] The meaning behind the name “Office of Baby” • [5:00 – 8:08] Looking back on his time freelancing, Paul shares the lessons he learned from being around a variety of different agencies • [8:09 – 15:20] The power of remaining positive, even in the face of uncomfortable situations • [15:21 – 18:03] How a young web designer from Long Island found himself at a start up in Silicon Valley. • [18:04 – 20:25] Paul shares the inspiring story of how a favor for a friend turned into a lifelong passion for advertising • [20:26 – 24:20] Packing up his life in San Francisco and leaving to go an advertising school in Atlanta, where he discovered how ideas can be applied to art • [24:21 – 28:27] The mentor who convinced Paul to stay in the industry after a rocky start • [28:28 – 31:29] What he's learned from starting a business and how to deal with the challenges that come with it • [31:30 – 35:08] Paul shares some of his favorite philosophies he learned working under advertising legend Alex Bogusky at Crispin Porter + Bogusky • [35:09 – 38:33] Paul reflects on his time as the executive creative director of Goodby Silverstein & Partners, building a satellite office and selling a vision • [38:34 – 40:34] Tom and Paul chat about “global agencies” and how the fragmentation of people solving a problem can be a problem of its own • [40:35 – 49:06] The current landscape of advertising, and how even in a sea of data and numbers, creativity still reigns supreme • [49:07 – 1:01:29] The future of Office of Baby, the company's vision, why you should never chase money, and how being kind to others will ultimately reward you • [1:01:30 – 1:02:22] Outro “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York's newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter.
“The Internet is a great tool but you can only learn so much. Actually going to a place physically where you have someone that has [designed] at the highest level, you learn so much more…that experience is invaluable.” FYI: Sneakers are a passion of mine. It's no secret. This episode is quite nerdy on the sneaker talk. Xavier Jones, footwear designer at Reebok, joined the podcast to discuss the footwear design industry and his path to designing for athletes like Shaq and Allen Iverson. Xavier's story begins in the Michigan basketball mecca of Flint. He let's us in on his story and how SLAM Magazine, And One and Ballislife inspired and led him to pursue a dream of designing sneakers for a living. We chat about some of our favorite kicks, discuss the evolution of the Jordan Brand, reminisce about the prime of the And One Mixtape and discuss how sport influences mainstream culture and hence sneaker culture. Xavier and I also discuss the unfortunate topic of violence which often happens at rare sneaker releases and how scarcity mindset and poverty effect the violent aspect of these events. Xavier also chats about some of the design processes as a sneaker designer; including what software designers use, why attending Pensole is vital, the collaboration dynamics of teams working on footwear products & more. Mentions Include: Xavier Jones on Instagram Pensole Footwear Design Academy D'Wayne Edwards, Pensole Footwear Design Academy Jason Mayden, Co-Founder, SuperHeroic Jordan XXI commmercial by W+K Wieden + Kennedy Bob's Classic Kicks Kith NYC Ronnie Fieg, founder of Kith And One Mixtapes Alex Bogusky, Crispin Porter + Bogusky Hot Sauce, And 1 Lace Up: The Ultimate Sneaker Challenge Suzette Henry, Pensole Reebok Classic Rbk Aliens Project the Reebok S. Carter My next guest is Chris Do, founder and CEO of Blind Studio, a brand strategy and motion design firm and TheFutur, an online business education platform for designers. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.
In the fifteenth installment of the A-List Podcast, host and DiMassimo Goldstein CCO Tom Christmann is joined by Omid Farhang, the Chief Creative Officer at experiential agency Momentum Worldwide. Over the course of forty-five minutes, Farhang quotes the Wu-Tang Clan, talks about growing up as the child of an Iranian cowboy, and shares some of the most valuable lessons he learned working under and alongside the biggest names in the industry. Show notes below! o [0:00 — 1:36] Intro o [1:37 — 8:05] Farhang tells Tom about growing up the child of an Iranian cowboy, and the pressure he felt to become a doctor or a lawyer o [8:06 – 11: 53] How Farhang discovered advertising, and the emotions that ran through his head when he first walked into the Chiat Day office o [11:54 – 18:14] How the Honda “Grrr” spot inspired him to go into advertising o [18:15 – 20:55] Wanting to be a writer and going to ad school with a sense of purpose and urgency o [20:56 – 22:55] How the definition of titles are changing in the industry, what he learned from the Wu-Tang Clan, and how he has been influenced by comedy and hip hop o [22:56 – 27:25] Starting as an intern Crispin Porter + Bogusky, living in a basement, and the benefit of writing 200 headlines o [27:26 — 31:18] The lessons Farhang learned working as a young creative on Miller High Life o [31:19 — 36:12] Farhang walks us through his plea to Alex Bogusky for a full-time gig and why he dropped out of ad school without a job. o [36:13 – 38:37] The interview process towards becoming a first time CCO, Momentum Worldwide, and the power of an honest business relationship o [38:38 – 41:00] Working with the children of NBA superstars for SAP's “The Simple Report” o [41:01 – 46:00] The benefits of freelancing, releasing ideas into the wild and experiential advertising. o [46:01 – 47:50] What “Malicious Obedience” is, and how young creatives can avoid it o [47:51 – 48:45] Outro “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York's newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter.
1. Book recommendation:Don't Make Me Think - Steve Krug Design Of Everyday Things - Don Norman2. Favorite philosopher:Kant, Schopenhauer3. Favorite quote:“Working hard for something we don't care about is called stress; working hard for something we love is called passion.” -Simon Sinek.4. A CEO you follow: Alex Bogusky, Gary Vaynerchuck5. Favorite documentary:The Defiant OnesHelvetica6. Favorite artwork:Keith Harring7. Favorite music:Old School Hip-Hop: Nas' Illmatic, Joey Bada$$' 1999 Mixtape8. What would your last meal be?Grandma's fried chicken9. What is the meaning of life?To create happiness10. What is your situation? (marries, single, kids...) Just about to graduate CU Boulder. 11. What advice would you give your 20 y/o self?I turned 21 five days ago, so I haven't had any big mistakes yet! But don't take the "Sink Shot" on your birthday.... 12. What do you have left to do? Everything! Can't wait to graduate and have more chances to explore and travel. Continue to be heavily involved in start-up and innovation, and found my own company. 13. How would you spend $5,000 in your business?We're as lean as it gets (though with some exciting prospects for funding). We only have a few Specdrums rings left and would love to be able to get feedback and publicity from more influencers like musicians and music educators. We plan a rush manufacturing run to be able to have more rings on hands, and test our channels for mfg. + distribution. 14. $50,000? Besides the money coming in from kickstarter (which will largely go to the manufacturing and fulfillment of the backed rings) scaling manufacturing and expanding the team and our workspace, retail distribution, design improvements.
The podcast that asks the world's top advertising professionals how they got started in the business. Hosted by Tom Christmann, CCO of DiMassimo Goldstein, an inspiring action agency in New York City. The A-LIST EPISODE #001 – ROB REILLY RECORDED JAN 23, 2017. Hey, everyone! It's the very first ever episode of The A-List, the podcast that asks the world's top advertising professionals how they got started in the business. Today Tom talks to Rob Reilly, Global Creative Chaiman of McCann WorldGroup. They talk about Rob's beginnings in Montvale, NJ and his job as a bartender at the beach in Delaware, where he wrote ads for those planes that fly by while you're getting your tan on. You'll hear about how Rob got his first job at McCann and how Alex Bogusky told him some news he didn't want to hear. And don't miss the part about the fax Rob sent to Rich Silverstein and why he never followed up. Finally, we get some advice on how to do your best work (Hint: work a lot.) You can follow Rob on Twitter at @RobReillyMC and on Facebook at https://www.facebook.com/rob.reilly.52. The A-List is brought to you by Adhouse Advertising School. Advertising Age called Adhouse New York's newest, smallest and arguably hippest ad school. Their philosophy? An ad class is only as relevant as the professional who teaches it. Adhouse classes are taught by the best in the biz in the agencies where they work. You get ten weeks of classes for just six hundred bucks. To apply, go to http://www.adhousenyc.com and for the latest news, follow adhousenyc on Facebook. Thanks for listening. Please rate us and subscribe to the show on iTunes or wherever you listen to podcasts. And if you want to be interviewed for an upcoming episode, contact us through adhouse.com. Follow Tom Christmann on LinkedIn at https://www.linkedin.com/in/tomchristmann/. Check out DiMassimo Goldstein at http://www.digobrands.com The A-List is recorded at http://www.gramercypost.com/ in New York City.
When Shannon told his personal story of infidelity to the public, it was only his side of the story. Even years after the affairs, he didn't know Cindy's true feelings or point of view. Andy talks with creative mogul Alex Bogusky about how to advertise real love.
Welcome to episode #541 of Six Pixels Of Separation - The Mirum Podcast. You can't turn down the chance to have a chat with legendary advertising professional, Alex Bogusky. Yes, he was on the cover of Fast Company magazine. Yes, he's been called the Steve Jobs of advertising. Alex joined famed ad agency, Crispin and Porter, in 1989. In just five years, the agency was renamed Crispin Porter + Bogusky and grew to more than 1000 employees with billings over one billion dollars. Under Alex's leadership, the agency became the most awarded advertising agency in the world. They are the only agency to have won the Cannes Advertising Grand Prix in all five catagories. Adweek named him "Creative Director of the Decade" in 2010. That's when he retired from advertising to focus on consumer advocacy, angel investing and the venture capital space. Based on Boulder, Colorado, Alex is involved in many new businesses and ventures. So, does he miss our world? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #541 - Host: Mitch Joel. Running time: 54:03. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Alex Bogusky. Follow Alex on Twitter. Crispin Porter + Bogusky. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #541 - Host: Mitch Joel. Tags: ad week advertising advertising agency advertising podcast advertising professional alex bogusky angel investing audio blog blogging brand branding business blog business book business podcast cannes advertising consumer advocacy creative director crispin porter bogusky david usher digital marketing digital marketing agency digital marketing blog Facebook fast company fearless cottage google iTunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog social media steve jobs twitter venture capital wpp
During a creative career filled with awards and recognition, it took Alex Bogusky a while to realize that none of it mattered unless he loved the work. “You could win the Grand Prix at Cannes—the next day you’re going to go into your office and look at the same dude across the office and try to think of something. It doesn’t feel any better; it didn’t make you any smarter; it doesn’t make anything any easier,” Bogusky says. He did, in fact, win the most prestigious award at Cannes Advertising. Actually, under his leadership, the firm Crispin Porter + Bogusky won in all five categories, and became the world’s most awarded advertising agency. Bogusky himself was named Creative Director of the Decade by Adweek magazine, and Fast Company has called him both the Steve Jobs and the Elvis of advertising. Looking over his many endeavors, Bogusky is a hard person to pin down. There’s a friendly, surfery quality about him, but he’s also gained a reputation as a perfectionist and ferocious supervisor. He’s worked for both car companies and Al Gore’s climate change initiative. He’s overseen iconic ad campaigns for junk food, and the most successful youth-focused anti-smoking campaign in U.S. history. Having left the agency six years ago, he’s now focusing on work with a social responsibility component, supporting multiple creative agencies and a startup accelerator. But for all of the goals he’s achieved, Bogusky says the happiness he’s found in his career comes from loving the journey—that practice of sitting down with other people and thinking really hard to solve a problem. “I’ve found that I had to learn to love the process and forget all the goals. Because the goals, as you achieved them, they didn’t really change anything.” In this interview you will learn: How to embrace change and use it to fuel your creativity Why you need to listen to voices outside your startup and what it could mean for you When and where advertising and branding comes in for a business How to find opportunities to upset the status quo How you can start loving the journey regardless of its highs and lows & much more!
From his base at the FearLess Cottage in Boulder, CO, Alex Bogusky has expanded his role as brand advocate to also being a consumer and social advocate. This new relationship emphasizes transparency, sustainability, democracy and collaboration among businesses and consumers. In October, 2010, Bogusky called on the public to help write a new consumer Bill of Rights for the new Century. Partnering with friend Rob Schuham and his wife Ana Bogusky, their FearLess Revolution serves as a creative consultancy, business incubator and media laboratory. In January 2011, Bogusky and Schuham partnered with designer John Bielenberg to launch COMMON, a creative community for accelerating social ventures under the shared values of a unified brand. For more information on Alex Bogusky, visit: http://wwwalexbogusky.com
This award-winning writer and CD honed his craft under Luke Sullivan and Alex Bogusky. His energy and positive attitude are palpable and refreshing.
From his base at the FearLess Cottage in Boulder, CO, Alex Bogusky has expanded his role as brand advocate to also being a consumer and social advocate. This new relationship emphasizes transparency, sustainability, democracy and collaboration among businesses and consumers. In October, 2010, Bogusky called on the public to help write a new consumer Bill of Rights for the new Century. Partnering with friend Rob Schuham and his wife Ana Bogusky, their FearLess Revolution serves as a creative consultancy, business incubator and media laboratory. In January 2011, Bogusky and Schuham partnered with designer John Bielenberg to launch COMMON, a creative community for accelerating social ventures under the shared values of a unified brand. For more information on Alex Bogusky, visit:http://wwwalexbogusky.com
In this interview, Alex Bogusky explains why brands need to be more honest and why you should not play by the rules. He outlines the creative process at CP+B and the essentials to being a successful creative.
In this audio interview with Debbie Millman, Alex Bogusky and John Bielenberg discuss branding, global warming and impact entrepreneurs.