Podcast appearances and mentions of Jeff Goodby

In this episode of Spikes Excitement Talks, Gordon sits down with Rob Bagot, founder of Story Machine and former Global Chief Creative Officer at McCann. With a career spanning some of the most legendary agencies—including Goodby Silverstein & Partners, Ogilvy, and Hill Holliday—Rob shares his incredible journey through the world of advertising, from writing for Apple at BBDO to leading creative for global brands.They discuss the power of curiosity, the lessons Rob learned from working with industry icons like Jeff Goodby, and why great advertising starts with getting inside people's heads. Rob also reflects on the changing role of creativity, the future of AI-driven storytelling, and why he believes advertising should be a humanist profession that adds meaning to people's lives.Tune in for an unfiltered, insightful conversation about the craft of advertising, the evolution of brand storytelling, and why staying curious is the secret to staying great.

Which mountain are you climbing? That's the exact question Bonnie Wan asked herself when her life hit a crisis point, both at work and at home. Instead of staying stuck, Bonnie went all in—taking the same tools she mastered as an Advertising Agency Creative Director and turning them inward. The result? She created a Life Brief—a no-holds-barred roadmap to how she truly wanted to live. And she didn't just skim the surface. Bonnie dug deep into her core values, peeled back her beliefs, and got crystal clear on what she wanted to feel every day. Spoiler alert: It worked. Bonnie unlocked achievements beyond her wildest dreams, and now she's on a mission to help others do the same with her book, The Life Brief, plus workshops and talks worldwide. Don't miss this episode where Bonnie explores her perfectly imperfect journey.   Bio Bonnie is creator and author of The Life Brief, a simple and profound action-driving practice that helps  people navigate life's biggest and trickiest decisions with clarity, creativity and courage.  The Life Brief applies the art and science of brand strategy to how we live our lives, helping people get clear, take meaningful action, and live with greater intention and imagination.   As Partner and Head of Brand Strategy at Goodby, Silverstein & Partners (GS&P), Wan leads strategy for  Fortune 500 companies including Blackstone, BMW, Comcast/Xfinity, Frito-Lay, and Kraft-Heinz. She also  harnesses strategy to create powerful, provocative, award- winning campaigns fighting racial injustice,  child sex trafficking, cyberbullying, college campus rape, and gender inequality. Wan has been named an  Advertising Icon, an Ad Age Leading Woman, and Chief Strategy Officer of the Year.   The Life Brief has evolved from an agency talk to keynotes, workshops and now a best-selling book. The  Life Brief: A Playbook for No Regrets Living is the essential tool for aligning your daily actions with your  ambition and values. As a Brand Strategist turned Life Strategist, Wan not only helps companies  innovate from a place of purpose, but also guides everyday people who seek to realize their potential.  Wan has taught The Life Brief at Accenture, AirBnB, Apple, Change.org, Chief, Google, SXSW, and World  50 Group as well as for Gwyneth Paltrow's Goop, and Jane Goodall's Activating Hope Summit.  Wan appears in Jeff Goodby and Rich Silverstein's Masterclass on Advertising and Creativity and is  featured in the documentary film, The Big Flip, chronicling the lives of four women breadwinners and  their families. She has also been interviewed on Katie Couric's Katie show and HuffPost Live. Her articles  have been featured by Fast Company, Campaign Magazine, AdAge, and Adweek.  The Life Brief website: https://thelifebrief.com/

Do you want your learners to be engaged and excited to participate in your solutions? In this episode Kim, Hannah and Victoria speak about: - Advertisements that work and why. - How to make decisions that lead to happiness. - What learning designers can learn from the marketing world. - Tips for facilitating group activities. Here are the resources mentioned: - Creator hub: https://creatorhub.belvistastudios.com/ - Jeff Goodby & Rich Silverstein: Teach Advertising and Creativity (MasterClass): https://www.masterclass.com/classes/jeff-goodby-and-rich-silverstein-teach-advertising-and-creativity - Skateboarding ad: https://youtu.be/86isG5RdKi4?si=HDlhRIxQy48JO0oO - Got milk? ad: https://www.livekindly.com/dairy-industry-got-milk-campaign-vegan-milk-sales/ Our intent with Belvista Studios' Insights is to support others in the industry to take their instructional design and eLearning skills to the next level by sharing raw insights into what we are learning as a team at Belvista Studios.

Do you want to know which mistakes to avoid when developing a learning solution? In this episode Kim, Hannah and Victoria speak about: - What to avoid when developing a learning solution. - How to empower everyone to contribute in meetings/workshops. - How to manage conflicting priorities. - How to replicate the success of MasterClass. Here are the resources mentioned: - Creator hub: https://creatorhub.belvistastudios.com/ - Learning Meetup: https://events.humanitix.com/learning-meetup-2023 - A Simpler Life: A guide to greater serenity, ease and clarity (Book): https://www.amazon.com.au/Simpler-Life-greater-serenity-clarity/dp/1912891689 - MasterClass: https://www.masterclass.com/homepage - Kris Jenner: On the Power of Personal Branding (MasterClass): https://www.masterclass.com/classes/kris-jenner-on-the-power-of-personal-branding - Jeff Goodby & Rich Silverstein: Teach Advertising and Creativity (MasterClass): https://www.masterclass.com/classes/jeff-goodby-and-rich-silverstein-teach-advertising-and-creativity - Chris Voss: Teaches the Art of Negotiation (MasterClass): https://www.masterclass.com/classes/chris-voss-teaches-the-art-of-negotiation Our intent with Belvista Studios' Insights is to support others in the industry to take their instructional design and eLearning skills to the next level by sharing raw insights into what we are learning as a team at Belvista Studios.

AI is coming to next year's Super Bowl commercials. Claire Atkinson turns to Goodby, Silverstein & Partners, a creative agency based out of San Francisco and New York, and talks with co-chair Jeff Goodby and Chief Creative Officer, Margaret Johnson. Here's what they have to say about how the Hollywood strikes are impacting SuperBowl and how AI will hit entry level jobs in the industry. They also share what it was like recreating Salvador Dali, plus why they aren't impressed with Threads. For more from The Media Mix subscribe to the podcast and substack click on the link. You can also reach the team to pitch ideas at themediamixus@gmail.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode we share lessons in advertising and creativity from the 2009 documentary, Art & Copy.Art & Copy was produced by renowned documentary maker, Doug Pray, and features some of the most respected and creative minds from US advertising over the last 50 years, including Jeff Goodby, Rich Silverstein, Mary Wells, Hal Riney, Lee Clow & Dan Wieden.You can find out more about director Doug Pray at https://dougpray.com/.Art & Copy is currently available for streaming via PBS documentaries on Amazon Prime Video: https://www.amazon.com/Art-Copy-Jake-Shimabukuro/dp/B00E9564S4Let us know your thoughts on the episode by messaging us across all platforms @SiteVisibility. Hosted on Acast. See acast.com/privacy for more information.

How we got Jeff Goodby on The Imposterous still baffles us. But then we remember Laura Petrucelli talked him into it so yeah, it had nothing to do with us. Back to feeling like imposters.Jeff, along with his friend Rich, started this whole Goodby Silverstein and Partner thing.Jeff grew up in Rhode Island and graduated from Harvard, where he wrote for the Harvard Lampoon. He worked as a newspaper reporter in Boston, and his illustrations have been published in TIME, Mother Jones and Harvard Magazine.He began his advertising career at J. Walter Thompson and was lucky enough to meet the legendary Hal Riney, whom he still thinks of as his mentor. It was with Riney at Ogilvy & Mather that Goodby learned his reverence for surprise, humour, craft and restraint.He also met Rich Silverstein there. They founded GS&P in 1983 with a founding client they renamed Electronic Arts. Since then, the two have won just about every advertising award imaginable. And yes, Jeff was the guy who originally wrote “got milk?”He is also a director and has delivered the director's address at the Association of Independent Commercial Producers. His work has been memorialised in the Museum of Modern Art in New York City. In 2006 he was inducted into the Advertising Hall of Fame, and in 2019 he and Rich received the Cannes Lion of St. Mark Award for lifetime achievement. In 2020 the two starred in an 18-part MasterClass online learning series.Jeff has always held that the best advertising is like vandalism—loud, funny and still there the next day. It's a topic that has earned international attention, in a talk first given at Cannes and then at comparable creative events in London, Sydney, New York City and Boston. He continues to believe that his success is a happy confluence of his mother (a painter), his father (a Wharton graduate) and the rest of his family, who have always been a constant reminder of irony and humility. He lives in Oakland, California, with a dog, a cat, three horses and said it was OK for us to lift this bio for GSP's website.

Have you ever asked yourself these hard questions...What do you really, really want in your life?  What matters most to you?  These are the questions you will find in the Life Brief.  The Life Brief is the creation of Bonnie Wan. It's a practice that helps you uncover what you really want in life in order to live with intention, creativity and joy.  In 2010, during a crisis of meaning, Bonnie took her professional experience as a creative strategist and wrote a creative brief for her life. The resulting Life Brief not only saved her marriage and took her family down a new and exciting path, but it was also the beginning of her work to help others evaluate their lives to find the things they desired most.  When my friend Erin introduced me to Bonnie and to The Life Brief, I knew I needed to have Bonnie on the show. Her energy is palpable, her boldness admirable and The Life Brief is without a doubt an exercise that everyone should explore.    About Bonnie Bonnie Wan is creator, speaker and author of The Life Brief, a practice that helps people live with intention and imagination. As Partner and Head of Brand Strategy at Goodby Silverstein & Partners, Bonnie has spent almost three decades building brands for clients like Nest, Comcast, Adobe, HP and BMW. Her creative work also includes innovative, award-winning campaigns fighting child sex trafficking, racial justice, gender inequality, cyberbullying and college-campus rape. In 2010, during a crisis of meaning, she wrote a creative brief for her life and The Life Brief was born. The resulting Life Brief not only saved her marriage but kicked off ten years of family adventure filled with unexpected twists and unimaginable gifts. Today, Bonnie teaches others how to get clear and then creative about living their best lives through her Life Brief Workbook, workshops, retreats and key note talks. Bonnie is featured in the documentary film, The Big Flip which chronicles four breadwinning moms and their stay-at-home husbands. She has appeared in Jeff Goodby and Rich Silverstein's Masterclass on Advertising and Creativity, Katie Couric's Katie show as well as HuffPost Live. She lives with her husband, four kids and Charlie the dog.   Connect With Bonnie Website https://thelifebrief.com Instagram  https://www.instagram.com/livingthelifebrief/

Graham North is a brand consultant who thinks the brand strategy process is in dire need of reinvention. He works at San Francisco agency Goodby Silverstein & Partners, where he invented and leads a brand strategy called Brand Camp, which combines rigorous research, radical collaboration, and a touch of brand therapy to help leadership teams make hard tradeoffs to align on better brand strategies. For his role in building Brand Camp, he was named Campaign's 2020 Strategic Planner of the Year.  Graham is also Founder of The Weekend, a weekend-long brand accelerator consultancy. In this episode…. Graham North says his title is itself a branding issue. He would know as he's something of a brand consultancy expert. According to Jeff Goodby of Goodby Silverstein & Partners, “Graham is spearheading a new way of thinking and approach to clients' problems. It is exactly what clients need in this time of crisis and rapid reinvention.” In a 2016 article titled How the Advertising Industry is Wasting Talent, Graham posits the following thought: “Listen more. Doggedly remove barriers in the creative process, and stop trying to swoop in with all the answers.” He remains firm on this point and restates in this interview that his number one piece of advice is to “listen like you're wrong”. In this episode of What CEOs Talk About, host Martin Hunter and Graham North dive into what exactly makes (and breaks) a brand. They discuss what a brand is and is not, how to get to the core of what you actually do that defines your brand, why listening is a necessary part of identifying your brand, and some of Graham's process in defining brands for clients.

My guest today is Graham North, creator and head of Brand Camp at the iconic ad agency of Goodby, Silverstein, and Partners, the team behind Got Milk and many memorable campaigns. Graham just won “Strategic Planner of the Year,” and Jeff Goodby has said, “Graham is spearheading a new way of thinking and approach to clients' problems.”  But what excites me the most about talking with Graham is how he can bring a group of people together to focus on the present moment. He cares deeply about holding space and real human connection. He's taken that passion for connection and created not just an incredible career for himself, but a novel and inspiring way of thinking about how we make meaning. Graham has two interwoven projects we talk about today, Brand Camp and Real Talk. Brand Camp is an intensive program for companies to find their “North Star” and shift operations to focus on the tangible, results-oriented core of their business. Real Talk is a card game about getting to the heart of things, whether that's in a team at work or a group of folks at a party. While these projects might seem lighthearted, there's a brilliant core of meaning and depth. I hope you enjoy this conversation with my friend Graham North.

https://bit.ly/Go_BelowtheLine Jeff Goodby is advertising executive who co-founded and serves as co-chair of Goodby, Silverstein & Partners in San Francisco. Goodby is also a director and illustrator whose work has appeared in Time and Mother Jones, and he created the "Got Milk?" campaign. This year his agency had 5 commercials in the Superbowl. James and Jeff talk about how Jeff ended up in the Bay Area from Rhode Island and his career path before advertising. Jeff tells James what he learned from a presentation from Steve Jobs, and Jeff recalls some of his own most memorable pitches and how being authentic is oftentimes the most important part of the pitch. They talk about how for a creative, the ad world can be rejection after rejection and how to deal with that. Jeff then elaborates on how difficult it can be for a junior ad executive starting out, and how to navigate the industry when first starting. Hit the show hotline and leave a question or comment for the show at 424-272-6640, email James questions directly at askbelowtheline@gmail.com or follow us on Twitter @ twitter.com/gobelowtheline Support Our Sponsors Magic Mind https://magicmind.co Tiny Capital https://www.tinycapital.com/belowtheline About your host, James: James Beshara is a founder, investor, advisor, author, podcaster, and encourager based in Los Angeles, California. James has created startups for the last 12 years, selling one (Tilt, acquired by Airbnb), and invested in a few multi-billion dollar startups to date. He has spoken at places such as Y-Combinator, Harvard Business School, Stanford University, TechCrunch Disrupt, and has been featured in outlets like the New York Times, the Wall Street Journal, Fortune Magazine, and Time Magazine. He’s been featured in Forbes, Time, and Inc Magazine’s “30 Under 30” lists and advises startups all around the world. All of this is his “above the line” version of his background. Hear the other 90% of the story in the intro episode of Below The Line. “Below the Line with James Beshara" is brought to you by Another Podcast Network.

Jeff was the guy who originally wrote “got milk?”. He is among the co-founders and serves as co-chair of Goodby, Silverstein & Partners in San Francisco. Goodby is also a director and illustrator whose work has appeared in Time and Mother Jones.

What were the best and worst ads of the 2020 Super Bowl? Adweek's editors dive into the highs and lows of this year's Big Game spots. Sponsor: This episode is brought to you by MasterClass. Jeff Goodby and Rich Silverstein, co-chairmen of Goodby Silverstein & Partners, break down how they created some of the most iconic ads of all time. Find them on MasterClass.com and the MasterClass app. 

Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners, worked on four Super Bowl brands this year, including Pepsi, Cheetos, Doritos and SodaStream. The team who created the infamous “Got, Milk?” slogan is taking their advertising expertise to the MasterClass platform where they will lead a series of classes, including one on Super Bowl advertising. In the podcast, the duo discuss some of their Big Game top hits, such as the E-Trade monkey and the Budweiser lizards. They also talk about Donald Trump and Michael Bloomberg advertising in the game, the inclusionary nature of many of the spots, the boundaries of taste in Super Bowl spots and the demise of Mr. Peanut.

We have come to the end of the road, still we can't stop lying. So we got the biggest liar, our boss Jeff Goodby into the studio to talk about some of his favorite falsehoods. Will we still have jobs at the end of the interview? Maybe. He's been lying longer than ya girls have been alive, so we took notes. Shout out to all our guests this season, and all the beautiful liars who listened and shared it on social, we'll see y'all in 2020!

In this classic episode of Ad Block, Goodby Silverstein & Partners founder Jeff Goodby talks about his tequila importing business—a small-batch, high-end liquor aged for 5 years in three kinds of barrels. “It makes you do your other job better to have things on the side, whether it’s fishing or painting or playing soccer or whatever you take seriously,” he says. He also chooses the best vandals throughout history, recommends alarming audio books and takes a milk-based pop quiz.

The author of Junior: Writing Your Way Ahead In Advertising discusses craft, load-bearing ideas, partnerships, and Jeff Goodby.

Goodby Silverstein & Partners founder Jeff Goodby talks about his tequila importing business—a small-batch, high-end liquor aged for 5 years in three kinds of barrels. “It makes you do your other job better to have things on the side, whether it’s fishing or painting or playing soccer or whatever you take seriously,” he says. He also chooses the best vandals throughout history, recommends alarming audio books and takes a milk-based pop quiz.

Goodby, Silverstein & Partners are on a roll. The agency nabbed the number two spot on the Ad Age A-List, released this week. Its founders, Jeff Goodby and Rich Silverstein, will be in Cannes this summer to pick up the prestigious Lion of St. Mark, rewarding a career filled with creative triumphs, including, most famously, the “Got Milk?” campaign. Goodby joins the podcast to discuss career highs and lows, his philosophy of openness, his favorite David Ogilvy story, his next chapter and more. 

Jeff Goodby and Rich Silverstein discuss some of their big hits, why elevators are scary and a shocking conversation they had with Steve Jobs.

Jeff Goodby and Rich Silverstein discuss some of their big hits, why elevators are scary and a shocking conversation they had with Steve Jobs.

Jeff Goodby is an advertising legend, whose humanity and humility have propelled him to the peak of a profession not necessarily known for either. Imagine an ad man as clever and visionary as Don Draper, minus the chain-smoking and cynicism and you start to get a sense of the scope of Jeff’s influence in the advertising industry. As a founder of Goodby, Silverstein and Partners, Jeff has been the driving force behind some of the most groundbreaking campaigns and indelible taglines in recent memory. He famously coined “Got Milk?,” a slogan that became a cultural trope that endured for decades, spawning legions of derivations, imitations and a whole cottage industry of merchandise bearing his inspired catchphrase. Among his many other memorable campaigns are the Cheetos Museum, the famous car-less Saturn commercial and his work naming and rebranding the gaming giant, Electronic Arts. Jeff and his longtime partner, Rich Silverstein, have received the 2019 Cannes Lion Lifetime Achievement Award – among the top honors in their field. The two met nearly forty years ago in San Francisco, where their lionized boss, Hal Riney, paired them up and created a partnership that would be among the most durable and influential in the business. As a former ArtCenter trustee, Goodby offers a unique perspective on evolving state of the advertising industry as well as the ways in which ArtCenter students are poised to shape its future by entering the field with strong making skills. Over the course of Jeff’s lively and illuminating conversation with Change Lab, Jeff discussed his upbringing during the golden age of brands, his transition from journalism to advertising, the importance of facing the unknown to generate his most original ideas, the nature of cleverness and his commitment to creating change by treating people with respect and raising the level of conversation on the airwaves and in our heads.

Jeff Goodby and Rich Silverstein will be this year's lifetime achievement honorees at the Cannes Lions, so this week we're revisiting the legacy of Goodby Silverstein & Partners, from "Got Milk?" to three Super Bowl ads this year alone.  Adweek Senior Editor Doug Zanger shares the agency's background and his recent interview with Goodby and Silverstein. Upcoming Event: Want to learn how some of today's top brands and agencies are bridging the real and digital worlds? Don't miss Adweek's Elevate: Creativity on May 1, 2019. Learn more and grab tickets while they last at https://www.adweek.com/events-and-awards/elevate-creativity2019/ Sponsor: This week's episode is brought to you by Facebook, which has a new podcast — Three and a Half Degrees: The Power of Connection. This podcast brings some of the brightest minds in business together. Listen and subscribe on any podcast platform or by visiting Facebook.com/threeandahalfdegrees

Michael Wolff has some thoughts about conflict. A consummate media insider for decades, the journalist-provocateur-entrepreneur shot into the public consciousness in January with the publication of his sensational peek inside the Donald Trump White House, “Fire and Fury.” He, along with the rest of the advertising and media ecosystem, is in Cannes for the International Festival of Creativity. In a panel with adman Jeff Goodby, Wolff riffed on Trump’s psyche. On this episode of Ad Lib, recorded earlier this week on the Croisette, Wolff opened up about the success of the book, the nature of fame – and our collective fascination with conflict, understanding Trump, the role of the journalist and more. 

Catch up on this week's episodes in our weekly summary where Dr. Sue Black shares 30 years of experience in tech, Jeff Goodby talks about the concept of 'big ideas' in the modern world and Alegra O'Hare from Adidas explores her perspective on creating content that resonates with consumers locally and globally.

Catch up on this week's episodes in our weekly summary where Dr. Sue Black shares 30 years of experience in tech, Jeff Goodby talks about the concept of 'big ideas' in the modern world and Alegra O'Hare from Adidas explores her perspective on creating content that resonates with consumers locally and globally.

Jeff Goodby, Co-Chairman & Partner of Goodby, Silverstein & Partners, talks about the artistic value of good advertising, the importance of serendipity and surprises, and the necessity of playful creativity. He discusses the way in which marketing as a "corporately-funded study of humanity" helps us understand people and the importance of recognising the human depth of your audience.

Jeff Goodby, Co-Chairman & Partner of Goodby, Silverstein & Partners, talks about the artistic value of good advertising, the importance of serendipity and surprises, and the necessity of playful creativity. He discusses the way in which marketing as a "corporately-funded study of humanity" helps us understand people and the importance of recognising the human depth of your audience.

Jeff Goodby, the chairman at Goodby Silverstein and Partners, has built a storied career in advertising. Goodby founded the agency along with Rich Silverstein, who he met at Ogilvy in the early 1980s. The agency has grown, kept growing, and more recently shrunk way down. On this week’s Starting Out, Goodby reflects on what it means to fire people.

Jeff's second visit to the podcast is half an hour and 100% unedited. On stress, directing, five keys to creativity, and brands' roles in culture.

A casual chat with an industry great.

Jim Elliott, Chief Creative Officer at Y&R NY, leads by being a hands-on creative. Never one to shy away from hard work, Jim once donned a boy scout uniform for a spot we did back in the day. Hear that story, what he learned from ad titan Jeff Goodby, and how respecting the process means […]

Soaps bring products to daytime, Colbert nails it. Tron is everywhere, producers get it. Google Goggles advertising. Jeff Goodby bleeds all over us awesomely. @God on Twitter has forsaken football. This week on the show, Pete Wright and Dane Christensen talk products, placements, tie-ins and Tron, and somehow manage to do it without Megan.

Ricardo Cavallini , Consultor Corporativo, é quem fala sobre o Festival e comenta sobre este artigo de Jeff Goodby . Vinicuis Reis, gravou o primeiro PAMA deste ano, fala das maravilhas da vida em Cannes, bons restaurantes, bebidas nacionais, festa … Continuar lendo →