Podcasts about DDB

At Lupine Creative, Kate Wolff serves as pack leader on all business. An award-winning advertising executive, Kate has stewarded some of the world's most impactful brands, helping them tap into popular culture. She built a traditional 360 advertising background through work at agencies including Publicis Modem, DDB, TBWAChiatDay, Omelet LA and RQ. Kate's deep understanding of the advertising and marketing space frequently turns traditional brand marketing strategy on its head through cultural, data and behavioral insights. She built LA-based agency Lupine Creative in February 2020 with a base of experiential, social, and cultural expertise to boast year-over-year revenue growth. The approach that's made the difference: spark solutions with cultural strategy and then create through experiences and partnerships that manifest as cultural capital. Lupine clients include Spotify, Max, LG, Google, Teva, FX, BoxLunch and more.The team has an impressive events innovation story: in their first three months of existence, they created HBO Max's first-ever, award-winning virtual Pride celebration, resulting in a continuous partnership. Kate and her team also champion a diversity story; she is a co-founder of Do the WeRQ, a movement to increase queer creativity, representation, and share-of-voice across the industry. Further extending her commitment to innovative and sustainable solutions, Kate is Co-Founder of LumiTerra. Her dedication to environmental sustainability supported the creation of the LumiCup, an aluminum-based product line designed to reduce the reliance on single-use plastics dramatically.

Most advertisers focus on people who are ready to buy today. But what happens when that audience runs out?  In this episode, I chat with Ed Hackney and Trinity Lawry from Pearl Diver about how to find high-intent audiences, why balancing every stage of the marketing funnel matters, and how AI is making audience discovery easier for media buyers. This podcast was made possible thanks to the incredible support from Pearl Diver. In This Episode Why focusing only on conversions can quickly exhaust your audience. How behavioral data helps identify where consumers are in their buying journey. How Pearl Diver's AI tool, Reality Clusters, helps uncover new audience opportunities using simple prompts. Why combining third-party data with your DSP's native audiences can improve performance. Why asking questions about your data and being transparent with your partners leads to better campaign results. This is like fishing in the same pond every day. If you never let new fish grow or explore new waters, eventually you'll stop catching anything. Remember: The best programmatic strategies balance today's performance with tomorrow's growth. About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn't a one-time thing, it's the full vault plus all future trainings, recordings, and guides. Access it here: https://www.heleneparker.com/library

Some marketing ideas capture attention for a moment. The very best ones become part of culture. And you could say...that's priceless.Recorded live at the Cannes Lions International Festival of Creativity, Jim sits down with Jill Kramer, Chief Marketing and Communications Officer at Mastercard, to discuss what it's like to lead one of the world's most iconic brands. Mastercard, known globally for its “Priceless” platform and its role at the center of everyday commerce, has spent decades building trust, emotional connection, and cultural relevance across markets. After nearly a decade as Chief Marketing and Communications Officer at Accenture, where she led the company's "Let There Be Change" brand transformation, and earlier leadership roles at BBDO and DDB, Jill stepped into one of marketing's most influential positions with the responsibility of guiding Mastercard's next chapter.In this wide-ranging conversation, Jill shares her approach to earning trust as a new leader, building creative cultures where ideas can thrive, and why her philosophy of "early, ugly, often" has helped teams create better work. She also discusses how Mastercard is evolving its brand beyond payments, leaning into experiences, partnerships, and technology, and how the company is approaching AI, creator collaborations, and innovation while staying true to the timeless principles that have made it one of the most respected brands in the world.Whether you're leading a global organization or a small team, Jill offers thoughtful lessons on curiosity, creativity, change, and why the best leaders never stop learning.—This week's episode is brought to you by Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Visuals: https://getbehindthebillboard.com/episode-113-ian-potter Episode #113 features Ian Potter, legendary art director and the man behind the Araldite poster ‘the one with the car stuck on' which is possibly the greatest billboard of all time. Ian's 35-year career in the business has seen him work at some of the most prestigious agencies in the world. DDB, FCO, ChiatDay and TBWA have all benefited from his incredible talent. He has won every major award going, including a D&AD black pencil and a Cannes Palm d'Or. There are literally no higher accolades. He has created iconic work for huge brands, including the small matter of launching Nike in the UK, which we covered in depth including an incredible story of how the client, unhappy with the work the agency was producing, turned up unannounced one day in reception with a bag of booze, which was drunk by all in an effort to get the work back on track. Ian tells it best. And of course we talked at length about Araldite which regularly features on the top billboards of all time lists. And our's too! #BTB100. We can't do justice to the story here, there are so many elements involved but yes it was the real glue. Find out more. Have a listen! This has to be one of our most memorable and inspiring episodes ever. Thank you Ian for taking us behind your brilliant billboards. Thanks to all our sponsors, who make the show possible: Bauer Media Outdoor View2Fill Super Optimal GAS Music

Él es Fundador y Chief Creative Officer de Rainbow Lobster, un colectivo creativo con oficinas en Los Ángeles y Ciudad de México después haber vendido a Grupo Dentsu “Arrechedera Claverol”, que llegó a ser la agencia independiente más grande de México construyendo marcas icónicas como Volkswagen. Fue el primer venezolano en ganar Young Lions. En Cannes Lions 2026 ganó dos Oros, un Titanium y el primer Grand Prix for Good de la historia de su país.En la historia de El Martínez podcast Bar, este episodio será un poco raro porque es un Martínez que yo no esperaba que ocurriera.La verdad, les soy honesto, estábamos por terminar el último día de este histórico Cannes Lions 2026 y me encuentro con Toño, gran amigo de la vida y además mi segundo jefe de la publicidad, siendo el primero el gran Rafael ‘Ramoto' Ramos. Toño Noguera, que es un hermanito, me dice “oye pana, la verdad es que nunca te han hecho un Martínez a ti y hay muchos amigos que les gustaría que seas tú el invitado de la noche”. Al principio no estaba muy convencido con la idea, pero después de idas y venidas y de que me insistiera en que hay quien quiere escuchar un episodio así (lo cual todavía no sé si es cierto), le dije: 'Bueno, vamos a darle, Toñito'."Les voy a decir qué hicimos en este episodio: Toño toma el micrófono de nuestro podcast bar de siempre, mientras yo paso entonces de estar como anfitrión, a ser el invitado.Y juntos viajamos desde mis primeros tiempos en Venezuela con el Oro en Young Lions, hasta los días en DDB, A&C, al presente con todo el activismo de Rainbow Lobster. Sin dejar por fuera ni, mis seis meses transformadores en la India, ni este Cannes 2026, ni los consejos sabios y oportunos de mi papá.No sé muy bien si este episodio tenga algo de interesante para muchas personas, pero bueno, yo lo dejo hasta acá. Y ojalá que los pocos que lo escuchen, disfruten de este episodio -un poco extraño para mí- mientras les mando un abrazo, porque estamos vivos.Visítanos en https://www.elmartinez.net/ y suscríbete en Spotify, Apple Podcasts o donde lo estés escuchando ahora. Síguenos en FB o IG @elmartinezpodcast Hosted on Acast. See acast.com/privacy for more information.

Él es el Director Creativo Ejecutivo de VCCP España. Originario de Argentina, ha trabajado en agencias como Publicis, DDB, JWT, Delvico y FCB, desarrollando proyectos que combinan la creatividad en múltiples plataformas. Y por ello, ha recibido numerosos premios en Cannes Lions en categorías como Radio, Audio, Relaciones Públicas, Marketing Directo y Cine. Además ha triunfado en festivales como los Effie, Eurobest y New York Festivals, y desarrolla su pasión como guionista y director.Luego de un arranque con todo, el segundo episodio de este especial en Cannes Lions 2026 la tenía difícil, pero cumplió y con creces. En esta ocasión nos pasamos por un carrusel de emociones muy al estilo de El Martínez, porque como en todo bar, acá se viene a soltarse, en confianza, entre amigotes, y eso hizo Beto, que nos invitó a visitar un pedacito de la vida de un talentazo que en algún punto tuvo que renunciar a sus pasiones, para descubir luego que con las pasiones no se negocia.Por eso entre risas y asombros, la vida perfecta lejos de la pasión creativa, pues no es. Así bajó para volver a subir. Viniendo de batallas como La Llama que Llama en Agulla & Baccetti, le tocó compartir piso, cama, repetir como trainee en Europa, y prepararse y cuidar el portafolio, y cuidar del laburo y llegar de primero e irse de último, y luego ganar un montón de premios, hacerse un nombre hasta ser jurado en Cannes Lions 2026 en la categoría de Audio y Radio. Entonces nos contó del Grand Prix de Puerto Rico para Hyundai y la hermosura de idea que la del canto del Coquí. Una visión desde adentro que nos deja claro que las ideas buenas gustan y suben solas. Y dejo colar quienes eran los casos a vencer, dónde estuvo la discusión de fondo. Pero también dejó caer reflexiones, como esa de que el humor se extraña. Bueno, no les contamos más porque ya nos suena que es suficiente carnada para que se emocionen y escuchen este episodio #2 de El Martínez, pop up especial en Cannes Lions 2026.Visítanos en https://www.elmartinez.net/ y suscríbete en Spotify, Apple Podcasts o donde lo estés oyendo ahora. Síguenos en FB o IG @elmartinezpodcast. Hosted on Acast. See acast.com/privacy for more information.

Send us Fan MailIn this episode of Your Future in Sales and Marketing, Ben Carnegie is joined by Nick Cook, General Manager of Marketing at Mad Mex, for a deep dive into a career shaped by agency creativity, automotive scale, and fast-moving QSR execution.Nick shares how his early days across multiple agencies - including Euro RSCG (now Havas), DDB, and Saatchi & Saatchi helped him develop a strong foundation in creative craft and brand thinking. While agency life built his appreciation for execution, it was his move client-side to Hyundai that gave him exposure to complex, global marketing environments, including dealer networks, cultural differences in Korean HQ structures, and the early evolution of EV adoption and performance branding.The conversation then shifts to his current role at Mad Mex, where he leads a broad generalist marketing function spanning product development, pricing, digital, and communications. Nick unpacks what it means to operate in a founder-led, franchise-driven QSR business where speed, clarity, and influence are essential.He also shares standout campaign stories, including collaborations with Liquid Death and Smith's Chips, as well as product innovation work like the launch of “Baja Fries” - a deliberately bold move designed to reinforce Mad Mex's edgy, flavour-first positioning.Throughout the episode, Nick reflects on leadership lessons from the Marketing Academy, the importance of vulnerability in team culture, and why great marketing leaders must focus on both strategy and the bravery of execution.A must-listen for marketers navigating agency-to-client transitions, or anyone working in fast-paced, competitive brand environments.

How do you escape incrementalism in a world that rewards sameness? How do you stop solving the same problems differently and start thinking in ways that create seismic change? My guest Will Hammond believes the answer starts with seeing creativity not as a talent for the lucky few, but as a skill, a discipline, and in many ways a responsibility. But today is about more than creativity. It's about asking better questions, thinking better, and doing what it takes to break free. In this episode of Insight Out, I sit down with Will Hammond, a creative leader who has spent years running major agencies including Saatchi & Saatchi and DDB, and is now on a mission to teach left brain thinkers how to unlock elite creative thinking. We dive deep into the hidden trap that keeps most leaders stuck in incremental growth and how to break free from it. Throughout our conversation, Hammond shares powerful stories and real world examples that bring his concepts to life. Like the time a creative director tendered his entire department's resignations, dated six months out, as a commitment device to force breakthrough work. Or the envelope exercise where team members wrote down their wildest dreams for the year, sealed them shut, and achieved every single goal in eight months instead of twelve. And then there's the Emerald Nuts Super Bowl story, a powerful lesson in solving a distribution problem through perception rather than logistics. He then breaks down the key practices of an elite creative thinker: why subtraction is more powerful than addition when trying to unlock better ideas, how to know if you're solving a business problem or a thinking problem, and why "stop waiting for permission" might be the most underrated leadership advice of all. Hammond doesn't just leave us with theory. He offers practical exercises you can use on a Tuesday at 2 pm to start thinking differently today. Join us as we explore these insightful themes and discover how elite creative thinking can reshape not just your business, but your life. In this episode, we discuss: [00:00] Introducing Will Hammond [03:31] The bomb blast, the mugging, and the Palisades fire [05:39] Why “creativity” became a trigger word  [14:42] How to make creativity cultural in a business [18:59] The portfolio idea [21:55] The Saatchi & Saatchi resignation bet [24:24] “What is the biggest role your company can play in society?” [32:52] Why subtraction beats addition [36:42] Solving the wrong problem because it's framed too narrowly [44:33] Seismic growth vs. incremental growth [47:23] Diagnosing a thinking problem vs. a business problem [50:50] What underperforming and “cruising” companies have in common [52:36] What to diagnose first when brought in to help a leadership team [59:07] Where to find Will and how to work with him Notable Quotes [04:31] "The more we set a goal, the more we drive toward something – opportunities suddenly start appearing that you didn't have before." – Will Hammond [05:07] "The act of writing something down – it is now real, because it exists in the world. If you have a goal and you just have it in your head, it's kind of not really a goal." – Will Hammond [07:19] "Creativity is solving problems. Your broom breaks. You don't have another broom. You grab a stick and duct tape. That is being creative." – Will Hammond [16:55] "When everybody in a company is excited about kicking the competition's butt, you've bonded everybody against a singular mission. It breaks down silos." – Will Hammond [25:17] "Every single company in the world is in service of another human somewhere else." – Will Hammond [30:30] "Nobody gets promoted for doing their job. People get promoted because they have an idea that they execute that brings more revenue or makes people happier." – Will Hammond [32:15] "Don't ask or wait for permission. Just do it. There is no such thing as 'should.'" – Will Hammond [35:16] "In the craziest thing we could do is a golden thread your brain would never have gotten to because it's too scared." – Will Hammond [41:22] "If you appear big, people take you seriously." – Will Hammond [44:35] "Seismic growth and incremental growth don't take more energy. The only difference is dedication." – Will Hammond [51:34] "If you rest on your laurels, you're going backwards. Even if you are moving forwards, it hasn't caught up with you yet. But you will be behind the eight ball." – Will Hammond [56:00] "The greater your vision that you bring to AI, the more powerful it is." – Will Hammond Will Hammond Website: https://www.backwardbrilliance.com/ LinkedIn: https://www.linkedin.com/in/will-hammond Email: will@backwardbrilliance.com Billy Samoa Saleebey LinkedIn: ⁠https://www.linkedin.com/in/billysamoa/ Email: ⁠billy@podify.com⁠ and ⁠saleebey@gmail.com⁠  Insight Out  Website: ⁠https://www.insightoutshow.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In 2025, Cannes Lions was dampened by controversy after three awards were withdrawn over fabrication of case studies and concerns around their legitimacy.DM9's “Efficient way to pay” was retracted after the DDB agency was caught using AI to fabricate news coverage and misleading the jury. Two others Lions were also removed from the agency. In response, Cannes Lions updated the entry process and introduced a set of "integrity standards" to ban agencies for up to three years that submit "wilfully false" campaigns.Campaign's UK editor Maisie McCabe recently spoke to Cannes Lions on the new awards process and "necessary" reset to the standards. In this episode, Campaign's editorial team discuss how the awards will be different this year, both for those that have entered and the juries that are judging them, and what the industry makes of the changes. Plus, the team reveal how the Cannes Lions is making efforts to reduce bias in the judging rooms. Hosted by tech and multimedia editor Lucy Shelley, this episode includes McCabe, creativity and culture editor Gurjit Degun and reporter Eszter Gurbicz. It was edited by Haymarket's producer Inga Marsden.Further reading:Cannes Lions retires Creative Company of the Year AwardDecade-old Sainsbury's ad used in Gut's 2024 Media Grand Prix-winning case studyCannes Lions entries rise 'reflecting strong global participation'Icaro Doria steps down as co-president and CCO of DM9 following Cannes controversyAdland's ‘New Year's' resolution should be to revive its integrity at Cannes LionsMaybe Cannes Lions isn't capable of picking all of the best work Hosted on Acast. See acast.com/privacy for more information.

Pam Piligian is the Chief Marketing Officer and Senior Vice President at Navy Federal Credit Union, a member-owned, not-for-profit financial institution dedicated exclusively to serving active-duty military personnel, veterans, and their families. At Navy Federal, Pam oversees all global marketing and advertising strategy, digital property engagement, corporate social responsibility, and data analytics—powering the credit union's famous brand ethos, "Our Members Are the Mission." Before making the leap client-side to Navy Federal, Pam spent 30 years building an illustrious career in account leadership at top-tier ad agencies, including BBDO Worldwide, DDB, and Fitzgerald & Co. Notably, while at Fitzgerald & Co., she actually helped win the Navy Federal account in 2009 and orchestrated the massive branding transition when the credit union opened its doors to all branches of the military.

Ce mois-ci, avec Jean-Marie Guénois, relisons guerre et paix - non pas l'aventure napoléonienne revue par Léon Tolstoï, mais les conditions d'une vie ensemble. À l'heure où la dispersion menace leur survie, Joseph Yacoub, historien d'origine assyro-chaldéenne-syriaque, publie sa « Nouvelle histoire des chrétiens d'Orient », chez Perrin. Voici un regard neuf sur les premières pages du christianisme, les relations complexes avec l'islam, l'expansion missionnaire en Asie lointaine, les tragédies du XXe siècle. Pour chercher la paix promise par le Ressuscité, Baudouin et Jacques de Guillebon invoquent les grandes figures chrétiennes de la non-violence et du pacifisme dans « Prophètes sans armes » (DDB). De Tolstoï à Martin Luther King, de Simone Weil à Lanza del Vasto, en passant par Dorothy Day ou Hans et Sophie Scholl, ils nous disent que la violence n'est pas le seul langage possible. Philosophe et théologien, Emmanuel Tourpe fait le constat d'échec du contrat social moderne. Dans une société en voie de délitement, en proie à la polarisation, rongée par les conflits, un traitement s'impose selon l'auteur : il est urgent de proposer une véritable doctrine sociale et politique chrétienne et de déployer une vision de l'amour comme clé du vivre-ensemble. Il nous offre « Politique de l'amour : Une théorie sociale chrétienne », au Cerf, et une très belle émission. Une coproduction KTO, La Procure et Le Jour du Seigneur.

Ce mois-ci, avec Jean-Marie Guénois, relisons guerre et paix - non pas l'aventure napoléonienne revue par Léon Tolstoï, mais les conditions d'une vie ensemble. À l'heure où la dispersion menace leur survie, Joseph Yacoub, historien d'origine assyro-chaldéenne-syriaque, publie sa « Nouvelle histoire des chrétiens d'Orient », chez Perrin. Voici un regard neuf sur les premières pages du christianisme, les relations complexes avec l'islam, l'expansion missionnaire en Asie lointaine, les tragédies du XXe siècle. Pour chercher la paix promise par le Ressuscité, Baudouin et Jacques de Guillebon invoquent les grandes figures chrétiennes de la non-violence et du pacifisme dans « Prophètes sans armes » (DDB). De Tolstoï à Martin Luther King, de Simone Weil à Lanza del Vasto, en passant par Dorothy Day ou Hans et Sophie Scholl, ils nous disent que la violence n'est pas le seul langage possible. Philosophe et théologien, Emmanuel Tourpe fait le constat d'échec du contrat social moderne. Dans une société en voie de délitement, en proie à la polarisation, rongée par les conflits, un traitement s'impose selon l'auteur : il est urgent de proposer une véritable doctrine sociale et politique chrétienne et de déployer une vision de l'amour comme clé du vivre-ensemble. Il nous offre « Politique de l'amour : Une théorie sociale chrétienne », au Cerf, et une très belle émission. Une coproduction KTO, La Procure et Le Jour du Seigneur.

John Carstens is the Chief Creative Officer at Team DDB (Omnicom), leading creative efforts for the US Army account—a massive, multidisciplinary consortium of 11+ agencies. A seasoned writer, strategist, and creative leader, he specializes in building and managing large teams to deliver innovative storytelling across brand categories. His career includes roles at SapientNitro (where he led digital creative departments), Apple, DDB, and others, with a focus on creative diversification, research-driven ideas, diverse perspectives, and evolving industry trends like AI in advertising. He's appeared on podcasts such as "How I F*cked Up" (discussing leading the Army account and lessons from setbacks) and others on unlocking ideas through perspective and storytelling.

Arthur Rimbaud reçut une éducation chrétienne, mais, très vite, la révolte et l'aspiration à la liberté firent voler en éclats ce que le futur poète percevait comme un lieu de contrainte et de soumission. Le prodigue finit-il par revenir au bercail ? Philippe Le Guillou répond sur le plateau et chez DDB, dans « Rimbaud, mystique à l'état sauvage ». Il fallait sans doute renouveler en profondeur l'intelligence de la foi. À l'époque suivante, quand déferlaient l'athéisme et les totalitarismes, des voix puissantes s'y appliquèrent. Marie-Gabrielle Lemaire présente celle d'Henri de Lubac, dans la collection Veilleurs de la foi chez CLD, qui aide à se repérer dans le maquis des hommes et des idées « H de L : sa vie, son oeuvre, sa postérité ». Le théologien jésuite voulait donner « le goût de Dieu » à ses contemporains, puisant notamment dans le trésor des Pères de l'Église. Aujourd'hui aussi, des auteurs confrontent la foi au monde comme il va. Ainsi, Henri Quantin, dans son ouvrage tendre et sarcastique, plein d'une joie décapante, « Exercices d'impertinence chrétienne » (Cerf) montre ce qu'est la liberté d'esprit d'un chrétien devant l'actualité. À contrepied de la vieille critique à l'encontre de la religion, l'amour du Christ fait voler en éclats les idées étriquées et les discours figés. Une coproduction La Procure, Le Jour du Seigneur et KTO.

My guest this week is Jonathan Sackett, a former D1 track athlete turned music industry insider who recorded at Paisley Park and Flight Time before moving into advertising where he built award-winning work for giants - Geico, Coca-Cola, Walmart, McDonald's, IBM, Harley-Davidson, Budweiser, and Mars. He did it at agencies like FCB, the Martin Agency, DDB, and Ogilvy.He now partners with former NBA star, Jamal Mashburn, as a board member of Mashburn Enterprises and he serves as Chief MarComm and Brand Officer for the Northeast Indiana Regional Partnership, where he rebranded to NEI and launched the NEI Pioneer podcast, which topped six million views last year.

Meet Cute Presents: Burn, Baby: Season 2 - Part 2 . While at her new, swanky job at the Moonstone, Kat is shocked to discover more clues that could help reveal who “DDB” is, but a nervous Marty warns her not to get involved. Story by Juli Del Prete. Directed and Produced by Ashley Eskew. Sound Editing and Design by UptownWorks. Assistant Sound Editing: Edlynn Emile. Starring: Claudia Bennett, Christian Probst, Matt Dean, Hayley Podschun, Elliott Ross, Danny Tamberelli, Laura Schein, Gabe Greenspan, Kathleen Leary, Dennis Kleinman, Chris Fore. A Fox Entertainment Studios Production. Meet Cute Director, Development & Production: Lucie Ledbetter. Meet Cute Manager, Development: Savannah Hankinson. President, Head of Studio: Fernando Szew. EVP, Head of Scripted: Hannah Pillemer. SVP, Development: Brie Neimand. SVP, Physical Production: Ani Kevork. Executive in Charge of Production: Princess Carroll. VP, Post: Imran Shaikh. Post Lead: Paul Rivet. Production Finance: Michael Anthony DaCampo, Roland Arenz. Follow @MeetCute on ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ and @MeetCuteRomComs on ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠. Check out our other dramas, including FIRE & ICE with Chiara Aurelia and Jack Martin, and POWER TEN.  Check out our other rom-coms, including KERRI with Pauline Chalamet, IMPERFECT MATCH with Arden Cho, and DUMP HIM! with Minnie Mills. Check out our other fantasies, including A PROPHECY OF INCENSE AND SNOW and I'VE BECOME A TRUE VILLAINESS. Have a crush on us? Follow Meet Cute, rate us 5 stars, and leave a review! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Volvemos a la carga con otra edición de ‘Los Debates del Misterio’, en esta ocasión rescatando un programa de ‘Dimensión Límite’ de finales de 2011 en el que abordamos el espinoso tema de la publicidad viral, y lo hicimos ofreciendo dos interesantes debates. Xavier Antonell (director de la agencia publicitaria On & On) nos hablaba de la campaña que en 2008 se realizó sobre los famosos círculos de las cosechas para la empresa Bacardí, y le hicimos coincidir con Marisol Roldán, la investigadora que descubrió y divulgó tamaño fraude. Acto seguido, intervino Paloma Tomé (directora de negocios de la agencia DDB), responsable de la famosa campaña del OVNI gallego en 2010 (“¡Cagondiola!”) para la empresa Terra, la cual se enfrenta al investigador Manuel Carballal, quien también desmontó a todas luces dicho fake publicitario… Por último, si queréis colaborar con el programa, podéis hacerlo a través de una cuenta de PayPal que hemos creado para que, libremente, quien así lo crea conveniente, pueda contribuir agradeciendo el trabajo realizado para que este pueda seguir adelante. Tomad nota: - E-mail: Apoyodimensionlimite@gmail.com - Página: http://www.paypal.me/dimensionlimite Co-presenta: Juan José Sánchez-Oro Dirige, presenta y produce: David Cuevas.

Visuals: https://getbehindthebillboard.com/episode-98-peter-heyesEpisode #98 feature Pete Heyes, award-winning creative, creative director, top northern lad and United fan.Pete has worked in the business for over 30 years at some of the very best agencies, including DDB and Leo Burnett. He's won awards on huge brands such as McDonald's, VW, Marmite and Harvey Nichols. People often talk about Pete as ‘one of the nicest guys in the business'. Which we can vouch for. Fun Pete fact: he was once a Media Planner on P&G.We started as usual with the billboard at the end of Pete's street, which is from the recent British Airways campaign. So yes, you guessed it, we had yet more ‘logo v no logo' chat. Then we jumped into another topical debate, the potential demise of the DDB name.And all this before the work, of which Pete has loads. We distilled it down to four clients in the end:VW, Marmite, Magners, and McDonald's.For VW we got behind the story of the classy and minimalist Touareg campaign shot by Giles Revell.Magners was an exercise in collaboration with Illustrator/Artist: Noma Bar, who seems to be everywhere atm, but Pete was the first to use him in advertising.Marmite was the Christmas lights, a bit of love ‘n hate for the festive season. Most apt!While for McDonald's there were many campaigns which Pete worked on both as a creative and a creative director. We managed to cover McNuggets, Lights on McDelivery / Iconic Stacks (Creatives: Andrew Long & James Millers), See One, Want One / Search (Creatives: Phillip Meyler & Darren Keff)Thanks so much for coming on Pete. It was a real pleasure talking about your work and the current state of the industry. Apologies for not having a pint. But hopefully we can fit one in before Christmas.Thanks to our sponsorsBauer Media OutdoorView2FillSuper OptimalGAS Music

Jonathan King is Head of Growth at Quality Meats Creative, where he oversees agency expansion, pitch strategy, and partnership development.With more than a decade of advertising and brand-growth experience, Jonathan joins Quality Meats from Havas Chicago, where he served as EVP, Head of Growth, and previously held senior roles at agencies including VMLY&R (MA), DDB and Deutsch. His portfolio includes working on major brands like Kraft Heinz, Molson Coors Beverage Company and Capital One, and he has been recognized with industry accolades including Cannes Lions International Festival of Creativity and Effies. Based in Chicago, Jonathan brings an entrepreneurial mindset and growth-oriented leadership to the young and dynamic Quality Meats team.

It's fresh hop season and Alex sources four of the best fresh hop beers from the heart of hop country: the Pacific Northwest. Beers from Fremont Brewing, Crux Fermentation Project, Little Beast Brewing, and Gigantic Brewing Company will face off to see who's got the dankest offering this fresh hop season. In the Beer News, Alex recaps the NA winners at GABF, another twist is added to Ballast Point's long, complicated history, Fair State stops being a co-op, and Tree House Brewing Company launches their Barrel Reserve Society and membership sells out immediately. To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Ever wonder why some brand podcasts blow up while others die after five episodes? Or why a few companies seem to build die-hard fans while other can't seem to connect? Today's guest specializes in helping brands create podcasts that deliver true value. He explains how brands can use podcasting to build real connection, not just rack up downloads. From breaking up with the traditional ad world to creating top-ranked shows for global brands, he reveals why consistency, authenticity, and a bit of weirdness might be your secret weapons. Roger Nairn is the Co-Founder and CEO of JAR Podcast Solutions, a brand podcast agency based in Vancouver, BC. With a 25-person team, Roger helps brands like Amazon and Sage create shows that connect deeply with their audiences. After spending over two decades in the advertising world at top agencies like DDB and Cossette, he's now on a mission to show companies that the real ROI of podcasting isn't downloads, it's attention and connection. In this episode, we'll discuss: What brands really want in a podcast. Why consistency beats quick wins. Audiences prefer audio podcasts over video ones. Why is that? Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. From Ad Exec to Agency Founder Before podcasting, Roger spent more than 22 years in the traditional advertising world and loved the culture, but he noticed the industry shifting. Programmatic ads were taking over, budgets were shrinking, and the whole game was turning into a race to the bottom. Around the same time, Roger started podcasting as a hobby, mainly as an excuse to talk to people he admired like Seth Godin and Stefan Sagmeister. When he eventually connected with his co-founders, they realized there was a wide-open opportunity for brands to use podcasts in a smarter way. JAR Podcast Solutions was born. The idea wasn't just to launch shows, but to help brands understand their audiences and create the kind of binge-worthy audio content that builds trust over time. What Brands Really Want in a Podcast One of Roger's first steps was sending out message to ten different businesses on LinkedIn. The second response he received referred him to the head of marketing of Sage, a brand whose audience wanted to explore wellness beyond traditional medicine. A few days later they sat down to discuss what a podcast could look like for that brand and ended up creating Well Now, a show about taking control of your health through alternative approaches and powerful personal stories. The show took off, so much so that it briefly outranked Oprah in Apple's health and wellness category. The key wasn't just producing episodes, it was research. Roger's team uncovered what Sage's audience really wanted and built the podcast around those needs. This is true for every brand wanting to launch a podcast: stop creating content for yourself, and start with what your audience actually cares about. Consistency Beats Quick Wins Contrary to what many think, podcasting is not an overnight growth hack. Too many brands think they'll see results instantly. The reality is building an audience takes time. The good news is that, according to Roger, the podcast industry remains incredibly friendly and willing to collaborate, which is a great way reach new audiences. Other important steps to grow include pitching your show to big platforms like Apple Podcasts and getting them to feature it, as well as the actual merchandizing of the show. All of this, however, will amount to nothing without the most important element: consistency. If you want to stay consistent, do not compare yourself with the big players out there. This is the biggest enemy of consistency and will only lead to frustration. Don't expect to be the next Joe Rogan in year one or you'll end up disappointed and unmotivated to keep posting. Instead of focusing on vanity metrics like downloads, Roger recommends focusing on consumption. Without a doubt, creating a podcast might be the single most important things you can do to build your brand. If your listeners are spending two hours a month with the brand, that's two hours of intimate attention—something no other marketing channel can match. Why Audio Wins Over Video While many companies want both video and audio, audio tends to outperform. According to Roger, this happens because listening to a podcast is intimate. It's you in someone's ear while they drive, work out, or walk the dog. It's “me time,” not multitasking. Compare that to video, where distractions are constant and attention spans are short. Unless you're a celebrity like the Kelce brothers or Joe Rogan, most people aren't going to watch two talking heads for hours. They'll sample a short video clip, but they'll actually consume the full conversation in audio. The portability of podcasts makes them an executive's favorite medium, because you can take them anywhere, from the car to the gym to the airport lounge. In fact, new research shows that people will switch how they're watching throughout the day. They may start watching it on their TV and later switch to audio while they're at the gym. The Real Secret: Authenticity Over Perfection Beyond consistency, Roger emphasized that the best podcasts bring personality and vulnerability to the table. Listeners don't want a polished corporate message. They want the real you with flaws, mistakes, and all. Listeners often recall personal details Jason's mentioned on the show, like anecdotes about Aspen. That intimacy is what makes podcasts such a powerful trust-building tool. The trick is to stop trying to sound like someone else. Early on, stop trying to be the next Gary Vee and see how much better authenticity works with the audience. As long as you're being yourself and keep consistent with posting, you can become that reliable friend that is now part of their routine and consistently delivers value to them. Once they're loyal listeners who trust you, joining your community - or even buying from you - becomes a natural next step. The Weird Side of Podcasting Of course, every podcaster has their weird stories. For his part, Roger recalled recording with a guest who had to set up shop in a hotel closet, surrounded by pillows and blankets, just to dampen the echo. Not glamorous, but it worked. Jason has also recorded a podcast at a hotel room, when right after a speaking event he was approached by two attendees who said they inspired him to start their own podcast and would go buy the equipment right that moment and wanted him to be their first guest. They saw the opportunity and took it. This is the reality of podcasting: it's not about perfection, it's about connection. If you're waiting for the perfect studio setup or production conditions, you'll never start. Get scrappy, launch, and let the consistency carry you forward. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

October 22, in Venice, Califonia, Thomas is hosting a fun, free meet up for commercial industry types. Back on the pod, I sat down with Thomas Anderson, an Emmy-winning Executive Producer who has seamlessly navigated the worlds of both agency and freelance production. With a career built on a foundation of freelance production work and the founding of Different Gravy Films in Southern California, Thomas has made things happen on sets, in boardrooms, and everywhere in between. His journey includes senior leadership roles at respected agencies such as Fallon, FCB, DDB, and Garage Team Mazda, as well as freelance work for Saatchi, Barkley/OKRP, 180LA, Cornerstone, GSD&M, Deutsch, and many more. Join us as Thomas shares his insights on the evolving nature of production, the importance of mentorship, and the art of balancing creativity with strategy. For more about Thomas and his work, visit his website at ThomasAndersonProducer.com. FILMMAKER RETREAT JOSHUA TREE '26 - SAVE YOUR SPOT! Thursday, October 1st – Sunday, October 4th, 2026. Limit 15 Filmmakers. This will be our 5th year. Limit 15 filmmakers and only 14 spots remain so SIGN UP! ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCEEach of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? MAGIC MIND - MY MENTAL PERFORMANCE EXILIR - SAVE w BRADY20Save hugely on Magic Mind with this link. — This link is the way. Magic Mind is now in Target. TRIPPY Check out Frequency Caps to try some mushroom-based treats. I like the cocao cubes. The code is BRADY10. Also, if you're in LA, Frequency House hold ceremonies often. Thanks, Jordan My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you. "Respect The Process" podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Alex busts out his trusty ticking harpoon and hunts down four beers off the White Whale list. Lost Abbey Veritas 006,  Stone Brewing Vertical Epic 02.02.02 Encore, New Glarus R&D Very Sour Blackberry (re-release), and Cantillon Loerik go head-to-head and then get put through the Power Ranking treatment. In the Beer News, a series of closures sadden and anger the craft beer community, Unibroue La Fin du Monde celebrates its 30th anniversary, and John Mulaney releases a line of NA beers. To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

“If you're going to be doing a commercial, for example, for BMW, where people are spending a lot of money on a Seven Series and it's a luxury car, but then you hear the TV ad or the radio ad or wherever you're listening, and that sound isn't recorded at the highest quality. Like, your logical mind might not pick it up, but if it sounds a little tinny or it's too much of an echo, you pick that up, and that really does build into the overall feeling of the brand in terms of quality. There was an interesting example with Nissan. They launched one of the first electric vehicles a long time ago, and when they put it out into the market, they found that people felt that maybe it was a little flimsy, it didn't feel quite right, like, well made. So obviously they went in to fix their upholstery, and they started making things a little more high quality, and consumers are still saying, ‘I don't know what it is, there's something about this, it just doesn't feel like a quality vehicle.' And what they did was they changed the audio. Through the speakers in the car, when you start it up, it will make a fake sound of the car starting up. And, all of a sudden, people are like, ‘ah, now it feels like a car.'” – Darren Borrino This week's guest is an art director at heart and an ECD-level creative with over twenty years experience, working all across the globe. He's led teams at some of the world's top agencies, such as TBWA, DDB, and Saatchi & Saatchi, and has won multiple awards for his work. He launched Inkfish, a boutique agency in New York that helps smaller challenger brands take on the big guys with sharper strategy, more disruptive creative, and budgets that go into the work, not overheads. He's endlessly curious about what persuades the human mind, loves ideas that actually land, and believes that the best work comes from collaboration and clarity, as well as a healthy sense of humor.His name is Darren Borrino, and in this episode, we'll be discussing how companies can shake things up using sound, the difference between clever and persuasive, and how to stay relevant in a changing ad world – especially in the age of AI. Stay tuned for a Masterclass in being different! As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - The Power of Sound in AdvertisingWe start off our discussion with Darren's childhood impressions of sound, which include the Universal audio logo when he and his dad used to watch movies. “You'd made it home, you'd finished everything you wanted to do,” he says, “and you could sort of relax with a little bit of popcorn and maybe watch a movie and just take it easy. So that was probably the first time.” Our discussion turns to audio branding in the age of social media, and just how quickly things move today – especially audience attention. “People switch off very quickly,” Darren explains. “So you need to make sure you have a brand that has the right qualities, and then you match that with the right voice to bring that to...

In one of the most competitive Power Ranking episodes, new releases from Pulpit Rock Brewing Company, Russian River Brewing Company, Mcilhenney Brewing Company, and Figueroa Mountain Brewing Brew Co. go head-to-head featuring an array of styles. In the Beer News, longtime Chicago burger joint Burger Antics announces their closure, Charlie Sheen gets into the NA beer space, and Budweiser teams up with Netflix. To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

To hear Derek tell it, his career was totally unplanned.One impetuous decision after the next.Leading to endless mistakes.Exhibit A: Quitting the best agency in the country to go on holiday with his girlfriend. (CDP)To me, it looks as meticulously pre-planned as any of the plots in the ‘Ocean's' films.STEP 1: Work for the best agencies in town:(CDP, BMP and DDB).STEP 2: A reconnaissance trip to the States (Smith/Greenland).STEP 3: Create financial security (Day/Devito-French).STEP 4: Build a creative reputation at the most creative agencies of their day (WCRS and AMV).STEP 5: Practice being a Creative Director at a big, bad agency (Ted Bates).STEP 6: Now ready, you start your own shop (BDDH).STEP 7: Position the agency as the first of a new trend (Third Wave).STEP 8: Turn Marketers Directors curiosity about the Third Wave into retained business.STEP 9: Sell.Have a listen, tell me I'm wrong.

This episode features a conversation with Barbara Gorder, a consultant to the wine business who recently became the Managing Partner for the Direct to Consumer (DTC) Wine Symposium. We met at the 2025 edition of this conference out in Monterey, CA, and I am currently designing a session for the January 2026 edition on the opening day of the conference that has been inspired by our Sommlympics competition. We talk about how this event has evolved over the years and also how Barbara's background in marketing and consulting plays into the design of the programming. Barbara is the President of Undisclosed Location, a nationwide creative consulting firm that develops business strategies, marketing plans, and creative work for clients by assembling tailored teams from across the US. She started her career in advertising at Leo Burnett and DDB, creating campaigns for notable clients like General Mills, GM, and Proctor & Gamble. She even launched the Army of One campaign for the US Army while leading new business efforts. She specializes in branding and working with a diverse range of clients, from startups to public companies, so we dive into a conversation about what creativity looks like these days in wine marketing and the value of wine marketing. We even reveal a few details - a podcast exclusive sneak peek - of the 2026 DTC Symposium agenda and featured speakers. We hope this gives you a unique exploration of this segment of the wine industry and offers an intriguing exploration of the current wine marketing landscape. You can follow @dtcws on Instagram and visit www.dtcwinesymposium.com for all the information about the conference.Recorded August 18, 2025

Alex praises the recent Sierra Nevada Pils releases in 8.4 oz cans! But does he really believe what he says or is this another #nostrilgate? Then Alex and Stephen try some NA beverages and a new contender challenges St. Agrestis for the throne. They try their first NA wine and revisit a NA beer favorite then throw all four drinks through the Power Rankings treatment.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

What really drives business growth today? Gwen Hammes, co-CEO of Cro Metrics, joins me to share how she went from global agency leader to data-driven growth strategist - helping brands like Google, Hyatt, Bombas, and Talkspace unlock next-level success.In this conversation, Gwen reveals what most leaders miss when it comes to AI, martech, and website strategy, and why the human element still matters more than ever. We also talk about customer journey insights that might surprise you, the key to building trust in a digital world, and why hobbies might be the real secret to career fulfillment.If you're a founder, CMO, or curious lifelong learner, Gwen's perspective will inspire you to experiment, evolve, and lean into the joy of building something impactful.

It was a summer of boozy beers but Alex and Stephen hop back on the NA train with four summer "refreshers." Not quite a cocktail, not at all beer, possibly soda-ish, offerings from Casamara Club, Something & Nothing, Melo, and Pentire battle it out to see if any NA drink is worthy of dethroning St. Agrestis. In the Beer News, new tariffs will hit the beer industry soon, Spindrift 86s their Spiked seltzer line, and Campbell's Soup teams up with Pabst Blue Ribbon for a soup collab no one asked for. To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

Nascido em uma família de raízes italianas e apaixonada por futebol, ele encontrou no esporte uma linguagem afetiva desde muito cedo. Foi com o pai, torcedor palmeirense, que viveu suas primeiras grandes emoções esportivas, como a inesquecível Copa do Mundo de 1982. Praticava todos os esportes possíveis na escola e jogava futsal em um time do bairro. Apesar da origem italiana e palmeirense da família, ele se tornou a “ovelha alvinegra”, escolhendo o Corinthians como time do coração. Jogou futsal durante 10 anos e encerrou sua carreira como atleta em um campeonato sul-americano de futebol no Chile. Na faculdade, escolheu o curso de Educação Física, almejando continuar a fazer parte do ambiente esportivo, mas logo entendeu que sua aptidão estava mais no marketing do que na atividade física. A partir daí, iniciou uma trajetória no mundo da publicidade, passando por grandes grupos multinacionais como McCann Erickson, Publicis e DDB. Em mais de 15 anos de carreira, atuou no Brasil e nos Estados Unidos, atendendo marcas globais como Coca-Cola, Nestlé e Walmart — inclusive em campanhas voltadas ao esporte. Mas o reencontro definitivo com sua paixão viria em 2015, quando aceitou o convite para assumir o marketing justamente do Corinthians. Durante quase três anos no clube, foi protagonista de um período de profundas transformações, que resultaram em recordes de faturamento, crescimento de marca e maior profissionalização da estrutura comercial. De lá, assumiu como CEO de uma nova agência esportiva do grupo Publicis, liderando campanhas para a Seleção Brasileira na Copa da Rússia e ampliando o portfólio com contas relevantes no cenário esportivo nacional. Nos anos seguintes, seguiu conectado ao futebol por meio de projetos com a Federação Paulista e a CBF, até que, em 2022, foi escolhido para liderar o marketing do Comitê Olímpico do Brasil. À frente da entidade até o fim de 2024, liderou iniciativas estratégicas como o reposicionamento do “Manda Brasa”, o lançamento das fanfests “Paris é Brasa” e a valorização do atleta como protagonista da comunicação olímpica, consolidando resultados históricos para o COB no ciclo de Paris. Conosco aqui, o publicitário com mais de 25 anos de experiência, estrategista de marketing esportivo, head da 1896, agência dedicada à gestão comercial do COB até os Jogos de Los Angeles 2028, o paulistano Gustavo Ferraz Herbetta. Inspire-se! A 2 Peaks Bikes é a importadora e distribuidora oficial no Brasil da Factor Bikes, Santa Cruz Bikes e de diversas outras marcas e conta com três lojas: Rio de Janeiro, São Paulo e Los Angeles. Lá, ninguém vende o que não conhece: todo produto é testado por quem realmente pedala.  A 2 Peaks Bikes foi pensada e criada para resolver os desafios de quem leva o pedal a sério — seja no asfalto, na terra ou na trilha. Mas também acolhe o ciclista urbano, o iniciante e até a criança que está começando a brincar de pedalar. Para a 2 Peaks, todo ciclista é bem-vindo.  Eu convido você a conhecer a 2 Peaks Bikes, distribuidora oficial da Factor e Santa Cruz Bikes no Brasil. @2peaksbikes @2peaksbikesla SIGA e COMPARTILHE o Endörfina através do seu app preferido de podcasts. Contribua também com este projeto através do Apoia.se.  

Alex and Stephen approach completion in trying all the Trappist beers out there as they tick Zundert Trappist, Engelszell Trappist, Mount Saint Bernard Abbey, and Mont Des Cats Biere Trappiste. This leaves only 1 Trappist Beer left to try. In the Beer News, Schramm's Mead is for sale Ken Schramm is told to retire due to health complications, Boston Beer Company closes two of their LA ventures including their Truly LA bar, and Bokke releases a $300 lambic saber which sells out almost instantly.    To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

It's a Trappist beer showdown as Alex sources four Trappist beers from three different Trappist breweries that have never been featured on the show, then he and Stephen put the beers through the Power Ranking treatment. In the Beer News, a huge shakeup goes down in the distribution side of the beer world, Buffalo Trace grasps at straws for their next limited release, and it's the annual GOOSE IT OF LOOSE IT! To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

Alex and Stephen head to the capitol of their home state to seek out the best West Coast IPAs that haven't been featured on the show. WCIPAs from Slice Beer Co., Shred Beer Company, Bike Dog Brewing Company, and Movement Brewing Co. will be put through the Power Ranking treatment. In the Beer News, disgraced wrestler Hulk Hogan grifts other grifters, King of the Hill's reboot prompts Alamo Beer to make a true-to-show beer label, Mountain Dew teams up with Buffalo Wild Wings for a collab from hell, and and Miller High Life releases a frozen treat for the summer.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

Ready to start selling 3k, 4k, and 5k Website-in-a-Day packages?Bailey Collin's new Design Day Blueprint Course is now open for enrollment and I'm a proud affiliate/recommender of learning from her!Her recent episode (#387) on how she and her team have sold over 400+ design days is on

Alex sources a line-up of four mostly from Colorado West Coast IPAs that have never been featured on the show to see who reigns supreme in the Centennial State! Alex also gives an update about Facebook drama after the Barleywine is Life group gets deleted. In the Beer News, Stephen and Alex try to Blue Moon lip balm, the famed PH1 barrel is now full of Off Color beer as John Laffler reveals what's gestating inside everyone's favorite barrel, New Belgium releases a set of Malort IPAs but the gimmick raises some red flags, mostly stolen valor, and William H. Macy does a whiskey collab that no one asked for. To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

Alex and Stephen are back in the NA realm as they put 4 NA cocktails through the Power Ranking treatment. The line-up consists of perennial favorite St. Agrestis and their Phony White Negroni, a Paloma from mead masters B. Nektar, a Moscow Mule from Beckett's Tonics, and Stockholms Bränneri Apéro Alcohol Free Aperitif Soda. In the Beer News, the Brewers Association officially recognizes Mexican Lager as a style of beer, Eagle Rare drops one of the most aged bourbons ever, and Blue Moon does a lip balm collab. Stephen calls out Alex for blowing his nose by blowing both nostrils at the same time. To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

It's the most sacred of all weekends in the Maltyverse as the Malty Boyz™ descend upon the Malt Mansion. You heard that right, the Malty Boyz™, which means Michael's back! Yes! They're all here together for Batch 289. Alex curates an insane line-up for this batch where all the Malty Boyz™ are back together including a batch 1 Bookers and they tick another White Whale beer when they try Brandy Vanilla Dark Lord. In the Beer News, the Boyz discuss famed brewer and Beachwood Brewing owner Julian Shrago joining Urban Roots, the closing of a Netherlands Trappist brewery, watches made from beer barrels, a new batch of King Henry from Goose Island, and a Timberland collab with Pabst Blue Ribbon.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

Grabs your clubs, we're cracking NA beers and putting up bogeys! Alex and Stephen try a wholesome foursome of NA beers from Resident Culture Brewing, Fieldwork Brewing Co., Burial Beer Co., and Golden Road Brewing. Alex reveals he knows nothing about the world of fine art. In the Beer News, PH1 lands in the hands of John Laffler at Off Color Brewing which is very exciting news if you were old enough to drive a car when 9/11 happened, Goose Island Bourbon County Brand Stout will make their 10oz bottle debut this year, and Campari enters the RTD NA cocktail game.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

Alex assembles four NA domestic beers featuring Schlafly, Fremont Brewing, Boulevard Brewing Co., and Bonn Place Brewing. How will the two Missouri favorites stack up in the power rankings against a Seattle powerhouse and a nice brewery for nice people in Pennsylvania. In the Beer News, a couple long-time, well loved breweries close down but a Catholic themed brewery rises up in Connecticut, and in Tater news, a new BTAC E.H. Taylor drops and lights up the trade boards. To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

With the Triple IPA series in the rearview, it's time to dive into the world of NA beers again and this time it's an international affair as NA beers from Canada face off against NA beers from The UK. In the Beer News, Alex and Stephen ask the age-old question "if two breweries merge but they don't produce any tradeable, hype-worthy beers, do they make a sound?" Buffalo Trace restarts operations after sustaining flooding damage, it is just a matter of time before the Taters start clamouring for flood surviving bottles? And Anheuser-Busch pulls their sponsorship after 30 years in their hometown of St. Louis. To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

To close out the Triple IPA series, Alex and Stephen go back to the beer that inspired this series: Russian River's Pliny the Younger. They also drink Claimstake Brewing's Ain't Getting Any Younger, Boneyard Beer's Notorious TIPA, and Pure Project Brewing's Perhops Perhops Perhops and put all four beers through the Power Rankings treatment. In the Beer News, sad news about Second City Meadery closing their physical location and Alex does a April Fools roundup.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

For the third installment of their Triple IPA Showdown series Alex and Stephen try a foursome of California TIPAs from Everywhere Beer, Beachwood Brewing, ISM Brewing, and There Does Not Exist and the IBUs get ramped up! In the Beer News, Alex breaks down beer consumption numbers for St. Patrick's Day, Corona starts a new marketing campaign, and Johnny Walker offers a premium whiskey experience. Stephen discovers what borg is.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

In Part 2 of the Triple IPA Showdown, Alex and Stephen try TIPAs from Alvarado Street Brewing, El Segundo Brewing, North Park Beer Company, and Tree House Brewing Company then put them through the Power Rankings treatment. In the Beer News, a Norfolk, VA brewery that's been stealing valor for years blames the "woke mob" for their closure, Canadian brewery Moosehead releases a 1,461 pack of beer to help Canadians get through the second Trump term, and San Diego pub O'Brien's wins the USA Today's Best Beer Bar for the second year in a row.  Thanks to Masthead Brewing Co. for sponsoring this episode. Follow them on Instagram @MastheadBrewing. Catch them at the World Beer Cup and FOBAB. Look out for their collab with Brouwerij De Bradandere at Belgian Beer Week.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

It's Pliny the Younger season so Alex and Stephen sourced 12 of the highest rated Triple IPAs and are putting them head-to-head for a three-part series. In Part 1 they try TIPAs from Wonderous Brewing Co., Pizza Port Brewing Company, Green Cheek Beer Co., and Monkish Brewing Co. In the Beer News, Monday Night Brewing gets into a legal battle with Coors Light over a "Case of the Mondays," BrewDog founder fancies himself the Elon Musk of the UK, and Stone Brewing gets a stern talking to by their main investment partner Sapporo.   Thanks to Cellarmaker Brewing Company for sponsoring this episode! Follow them on Instagram @CellarmakerBrewing. Visit Cellarmaker House of Pizza in San Francisco and their taprooms in Oakland and Berkeley.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

Alex and Stephen head back across the pond to sip on three NA beer offerings from Europe. For the Top of the Show beer, they take it all the way back to Batch 3 with Batch 3 of Mikerphone's Chicken-N-Waffles barrel-aged stout. In the Beer News, Stone Brewing does the opposite of Alex and Stephen as they pull their distro from the European markets, a San Francisco brewery offers $1 beers for life, and Budweiser is back on top of the Super Bowl commercial mountain.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

Alex and Stephen put on their hardhats, grab their plastic yellow tubs, and head into the Play-Doh mines in search of apple brandy barrel-aged stouts. In the Bottleshare, they drink the worst reviewed NA cocktails they can find. In the Beer News, a New Hampshire brewery steals tips and gets shut down, the TTB expands the types of containers they allow wine and spirits to be sold in, and known racist Hulk Hogan gets booed out the building while promoting his beer brand on WWE Raw.  Thanks to Beckett's Non-Alcoholic Cocktails and Spirits for sponsoring this episode! Follow them on Instagram @DrinkBecketts. Feeling NA curious? Use code "MALTY" and get 20% off your Beckett's order through the end of January.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

Two beer memelords team up for this special batch of Malt Couture as Wort Wrangler joins Alex and tackles a lineup of NA UK Stouts. In the Beer News, Cantillon gets hacked, Pliny Day 2025 tickets go on sale, and Rate Beer announces they'll be shutting down on February 1st, 2025.  Thanks to Jester King Brewery for sponsoring this episode! Follow them on Instagram @JesterKingBrewery. Jester King's Doom Forge Day is February 15th, 2025. Be the first to get their Doom Forge Imperial Coffee Stout while enjoying doom metal and the company of 30 goats.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

Michael returns to the podcast on break from med school and does a speedrun of all the NA beers he missed while he was studying about... medical stuff. In the Beer News, the legendary The Stuffed Sandwich in San Gabriel Valley closes its doors after 48 years, Lakefront Brewery is not brat when their employees attempt to unionize, Pizza Hut releases a tomato wine, and Liquid Death makes an adult diaper that no one asked for.  Thanks to Wren House Brewing for sponsoring the episode. Follow @WrenHouseBrewing on Instagram and get updates on their upcoming Cask House opening in Paradise Valley, AZ in March 2025. If you're visiting Phoenix, AZ stop by their Südhalle in the Ahwatukee neighborhood for tasty bites from James Beard nominated chef Derek Christensen.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.