Podcasts about DDB

John Carstens is the Chief Creative Officer at Team DDB (Omnicom), leading creative efforts for the US Army account—a massive, multidisciplinary consortium of 11+ agencies. A seasoned writer, strategist, and creative leader, he specializes in building and managing large teams to deliver innovative storytelling across brand categories. His career includes roles at SapientNitro (where he led digital creative departments), Apple, DDB, and others, with a focus on creative diversification, research-driven ideas, diverse perspectives, and evolving industry trends like AI in advertising. He's appeared on podcasts such as "How I F*cked Up" (discussing leading the Army account and lessons from setbacks) and others on unlocking ideas through perspective and storytelling.

Arthur Rimbaud reçut une éducation chrétienne, mais, très vite, la révolte et l'aspiration à la liberté firent voler en éclats ce que le futur poète percevait comme un lieu de contrainte et de soumission. Le prodigue finit-il par revenir au bercail ? Philippe Le Guillou répond sur le plateau et chez DDB, dans « Rimbaud, mystique à l'état sauvage ». Il fallait sans doute renouveler en profondeur l'intelligence de la foi. À l'époque suivante, quand déferlaient l'athéisme et les totalitarismes, des voix puissantes s'y appliquèrent. Marie-Gabrielle Lemaire présente celle d'Henri de Lubac, dans la collection Veilleurs de la foi chez CLD, qui aide à se repérer dans le maquis des hommes et des idées « H de L : sa vie, son oeuvre, sa postérité ». Le théologien jésuite voulait donner « le goût de Dieu » à ses contemporains, puisant notamment dans le trésor des Pères de l'Église. Aujourd'hui aussi, des auteurs confrontent la foi au monde comme il va. Ainsi, Henri Quantin, dans son ouvrage tendre et sarcastique, plein d'une joie décapante, « Exercices d'impertinence chrétienne » (Cerf) montre ce qu'est la liberté d'esprit d'un chrétien devant l'actualité. À contrepied de la vieille critique à l'encontre de la religion, l'amour du Christ fait voler en éclats les idées étriquées et les discours figés. Une coproduction La Procure, Le Jour du Seigneur et KTO.

My guest this week is Jonathan Sackett, a former D1 track athlete turned music industry insider who recorded at Paisley Park and Flight Time before moving into advertising where he built award-winning work for giants - Geico, Coca-Cola, Walmart, McDonald's, IBM, Harley-Davidson, Budweiser, and Mars. He did it at agencies like FCB, the Martin Agency, DDB, and Ogilvy.He now partners with former NBA star, Jamal Mashburn, as a board member of Mashburn Enterprises and he serves as Chief MarComm and Brand Officer for the Northeast Indiana Regional Partnership, where he rebranded to NEI and launched the NEI Pioneer podcast, which topped six million views last year.

Meet Cute Presents: Burn, Baby: Season 2 - Part 2 . While at her new, swanky job at the Moonstone, Kat is shocked to discover more clues that could help reveal who “DDB” is, but a nervous Marty warns her not to get involved. Story by Juli Del Prete. Directed and Produced by Ashley Eskew. Sound Editing and Design by UptownWorks. Assistant Sound Editing: Edlynn Emile. Starring: Claudia Bennett, Christian Probst, Matt Dean, Hayley Podschun, Elliott Ross, Danny Tamberelli, Laura Schein, Gabe Greenspan, Kathleen Leary, Dennis Kleinman, Chris Fore. A Fox Entertainment Studios Production. Meet Cute Director, Development & Production: Lucie Ledbetter. Meet Cute Manager, Development: Savannah Hankinson. President, Head of Studio: Fernando Szew. EVP, Head of Scripted: Hannah Pillemer. SVP, Development: Brie Neimand. SVP, Physical Production: Ani Kevork. Executive in Charge of Production: Princess Carroll. VP, Post: Imran Shaikh. Post Lead: Paul Rivet. Production Finance: Michael Anthony DaCampo, Roland Arenz. Follow @MeetCute on ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ and @MeetCuteRomComs on ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠. Check out our other dramas, including FIRE & ICE with Chiara Aurelia and Jack Martin, and POWER TEN.  Check out our other rom-coms, including KERRI with Pauline Chalamet, IMPERFECT MATCH with Arden Cho, and DUMP HIM! with Minnie Mills. Check out our other fantasies, including A PROPHECY OF INCENSE AND SNOW and I'VE BECOME A TRUE VILLAINESS. Have a crush on us? Follow Meet Cute, rate us 5 stars, and leave a review! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Meet Cute Presents: Burn, Baby: Season 2 - Part 2 . While at her new, swanky job at the Moonstone, Kat is shocked to discover more clues that could help reveal who “DDB” is, but a nervous Marty warns her not to get involved. Story by Juli Del Prete. Directed and Produced by Ashley Eskew. Sound Editing and Design by UptownWorks. Assistant Sound Editing: Edlynn Emile. Starring: Claudia Bennett, Christian Probst, Matt Dean, Hayley Podschun, Elliott Ross, Danny Tamberelli, Laura Schein, Gabe Greenspan, Kathleen Leary, Dennis Kleinman, Chris Fore. A Fox Entertainment Studios Production. Meet Cute Director, Development & Production: Lucie Ledbetter. Meet Cute Manager, Development: Savannah Hankinson. President, Head of Studio: Fernando Szew. EVP, Head of Scripted: Hannah Pillemer. SVP, Development: Brie Neimand. SVP, Physical Production: Ani Kevork. Executive in Charge of Production: Princess Carroll. VP, Post: Imran Shaikh. Post Lead: Paul Rivet. Production Finance: Michael Anthony DaCampo, Roland Arenz. Follow @MeetCute on ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ and @MeetCuteRomComs on ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠. Check out our other dramas, including FIRE & ICE with Chiara Aurelia and Jack Martin, and POWER TEN.  Check out our other rom-coms, including KERRI with Pauline Chalamet, IMPERFECT MATCH with Arden Cho, and DUMP HIM! with Minnie Mills. Check out our other fantasies, including A PROPHECY OF INCENSE AND SNOW and I'VE BECOME A TRUE VILLAINESS. Have a crush on us? Follow Meet Cute, rate us 5 stars, and leave a review! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Send us a textIn this episode of The Company Road Podcast, Chris Hudson speaks with Con Frantzeskos, a visionary marketing and technology leader who has generated billions in revenue for giants like Emirates, Coca-Cola, and ANZ. Con is the former founder of digital strategy consultancy Penso and is currently building AI-native ventures like SalesChef.ai and Ansett.Travel.Buckle up friends, this is a hard-hitting conversation that contrasts the short-termism often seen in Australia with the ambitious, long-term vision of the Middle East and the US. Con shares why 70% of ASX 200 companies fail to outperform a lump of gold, and what leaders must do to stop managing decline and start designing the future.In this episode, you'll hear about:"Strategy Karaoke": Why most companies are just reading lyrics off a screen rather than building genuine strategy.The Gold Standard Test: Con's analysis revealing that 70% of ASX 200 companies have underperformed against gold over the last 20 years.Legacy vs. Blank Canvas: A fascinating comparison between Delta Airlines (incumbent) and Riyadh Air (startup) on what they envy about each other.Ruthless Prioritisation: How Matt Comyn at CBA destroyed physical touchpoints during COVID to lead the mortgage market.The "Rattle" Test: A brilliant story from Emirates about service design—"If you shake an A380, anything that rattles is service."Why "The Lucky Country" is not a compliment, and how it breeds complacency in Australian business.The five determinants of companies that actually grow: R&D, long-term strategy, export bias, and governance.Key LinksSalesChef.ai: www.saleschef.ai Ansett.Travel: www.ansett.travel Con Frantzeskos LinkedIn: https://www.linkedin.com/in/confrantzeskos/ About our guestConstantine (Con) Frantzeskos is one of the world's most visionary marketing and technology leaders. He is currently building AI-native ventures such as SalesChef.ai and Ansett.Travel, while providing AI and digital strategy consulting to enterprises across Australia, Asia, and the Middle East. Previously, Con founded and exited the international digital strategy consultancy PENSO. He has held leadership positions at Edelman, DDB, and Ogilvy, designing campaigns and products that delivered billions in new revenue for brands like Emirates, Coca-Cola, ANZ, and Total Tools. Con is a regular columnist in the Australian Financial Review and a former Director of Victoria's startup agency, LaunchVic.About our hostOur host, Chris Hudson, is an Intrapreneurship Coach, Teacher, Experience Designer and Founder of business transformation coaching and consultancy Company Road.Company Road was founded by Chris Hudson, who saw over-niching and specialisation within corporates as a significant barrier to change.Chris considers himself incredibly fortunate to have worked with some of the world's most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with University of Melbourne in Innovation, and Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally.Support the showFor weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

Volvemos a la carga con otra edición de ‘Los Debates del Misterio’, en esta ocasión rescatando un programa de ‘Dimensión Límite’ de finales de 2011 en el que abordamos el espinoso tema de la publicidad viral, y lo hicimos ofreciendo dos interesantes debates. Xavier Antonell (director de la agencia publicitaria On & On) nos hablaba de la campaña que en 2008 se realizó sobre los famosos círculos de las cosechas para la empresa Bacardí, y le hicimos coincidir con Marisol Roldán, la investigadora que descubrió y divulgó tamaño fraude. Acto seguido, intervino Paloma Tomé (directora de negocios de la agencia DDB), responsable de la famosa campaña del OVNI gallego en 2010 (“¡Cagondiola!”) para la empresa Terra, la cual se enfrenta al investigador Manuel Carballal, quien también desmontó a todas luces dicho fake publicitario… Por último, si queréis colaborar con el programa, podéis hacerlo a través de una cuenta de PayPal que hemos creado para que, libremente, quien así lo crea conveniente, pueda contribuir agradeciendo el trabajo realizado para que este pueda seguir adelante. Tomad nota: - E-mail: Apoyodimensionlimite@gmail.com - Página: http://www.paypal.me/dimensionlimite Co-presenta: Juan José Sánchez-Oro Dirige, presenta y produce: David Cuevas.

Visuals: https://getbehindthebillboard.com/episode-98-peter-heyesEpisode #98 feature Pete Heyes, award-winning creative, creative director, top northern lad and United fan.Pete has worked in the business for over 30 years at some of the very best agencies, including DDB and Leo Burnett. He's won awards on huge brands such as McDonald's, VW, Marmite and Harvey Nichols. People often talk about Pete as ‘one of the nicest guys in the business'. Which we can vouch for. Fun Pete fact: he was once a Media Planner on P&G.We started as usual with the billboard at the end of Pete's street, which is from the recent British Airways campaign. So yes, you guessed it, we had yet more ‘logo v no logo' chat. Then we jumped into another topical debate, the potential demise of the DDB name.And all this before the work, of which Pete has loads. We distilled it down to four clients in the end:VW, Marmite, Magners, and McDonald's.For VW we got behind the story of the classy and minimalist Touareg campaign shot by Giles Revell.Magners was an exercise in collaboration with Illustrator/Artist: Noma Bar, who seems to be everywhere atm, but Pete was the first to use him in advertising.Marmite was the Christmas lights, a bit of love ‘n hate for the festive season. Most apt!While for McDonald's there were many campaigns which Pete worked on both as a creative and a creative director. We managed to cover McNuggets, Lights on McDelivery / Iconic Stacks (Creatives: Andrew Long & James Millers), See One, Want One / Search (Creatives: Phillip Meyler & Darren Keff)Thanks so much for coming on Pete. It was a real pleasure talking about your work and the current state of the industry. Apologies for not having a pint. But hopefully we can fit one in before Christmas.Thanks to our sponsorsBauer Media OutdoorView2FillSuper OptimalGAS Music

L'ère de l'IA générative a bouleversé de nombreux métiers, et le copywriting figure en première ligne de cette transformation. Entre enthousiasme initial et désillusion, où se situe la vérité ? Sélim Niederhoffer est l'auteur du best-seller Le guide du copywriting vendu à plus de 15 000 exemplaires. Eyrolles vient de publier une nouvelle édition enrichie de cet ouvrage avec 80 pages inédites. Fort des questions de centaines de copywriters formés depuis 2021, le livre offre un regard lucide sur l'avenir du copywriting à l'ère de l'IA. Lors d'un webinaire organisé par Visionary Marketing, il a exploré la réalité du métier face aux outils génératifs. Il y a détaillé les nouvelles compétences requises et la valeur irremplaçable de la créativité humaine malgré l'automatisation. Voici un résumé commenté de ce webinaire que vous pourrez découvrir en intégralité sur notre chaîne vidéo ou en podcast. Copywriting et IA : entre disruption et humanité Le copywriting et l’IA, une relation à la « je t’aime, moi non plus ». Sur fond de disruption et de résistance de l’humanité. image produite avec Midjourney Un best-seller qui se réinvente pour 2025 Le succès du Guide du copywriting ne doit rien au hasard. Avec près de 500 commentaires sur Amazon et des dizaines de milliers de lecteurs conquis, l'ouvrage s'est imposé comme la référence francophone sur le sujet. Sélim Niederhoffer identifie trois facteurs clés de ce succès. D'abord, la qualité intrinsèque du contenu, saluée massivement par les lecteurs. Ensuite, un timing parfait. La sortie en mars 2021, en plein troisième confinement, alors que de nombreux professionnels aspiraient à se reconvertir. Par ailleurs, le marché français ne proposait aucune véritable référence récente en librairie. Enfin, une approche pédagogique unique où chaque chapitre constitue une méthode concrète applicable immédiatement. Pour cette édition 2025, l'auteur a mené un travail de fond considérable. Il confie avoir d'abord relu intégralement la première version. Cela lui a permis d'éliminer ce qui n'était plus pertinent dans le contexte actuel. Par ailleurs, le livre s’est enrichi de 80 pages nouvelles intégrant cinq années de pratique professionnelle intensive. Parmi les ajouts majeurs figure naturellement un chapitre consacré à l’intelligence artificielle. À cela on ajoutera le copywriting des réseaux sociaux, et un approfondissement sur comportements consommateurs et parcours d’achat. Il reconnaît avoir sous-estimé ce dernier critère en 2021. Selon Sélim Niederhoffer, malgré l’entrée dans une ère de l’automatisation avec l’IA générative, le copywriting reste une affaire d’humains. Illustration produite avec Midjourney La philosophie du partage à l’ère numérique Une décision éditoriale important mérite qu’on y prête attention. Sélim a choisi de révéler l’architecture idéale pour une page produit qu’il enseignait jusqu’alors uniquement dans ses formations payantes. Cette approche suscite naturellement l’interrogation : pourquoi offrir ce qui constituait un avantage concurrentiel ? Sa réponse traduit une vision profondément démocratique de la connaissance. Il explique adopter une approche républicaine du savoir. Il souhaite que chacun puisse accéder aux ressources nécessaires pour lancer son activité. Particulièrement ceux qui, comme lui autrefois, ne viennent pas d’un milieu familiarisé avec le langage du business. Cette philosophie du partage s’inscrit dans une réflexion plus large sur la circulation des idées. Sélim Niederhoffer n’ignore pas que son ouvrage fait l’objet de piratage sur diverses plateformes illégales, mais refuse de s’en offusquer. Il y voit une forme de validation et se souvient avoir, à ses débuts, eu recours au téléchargement illégal de musique par manque de moyens, avant d’investir massivement dans des places de concert. Cette réciprocité différée lui semble incarner l’essence même des échanges humains. Il fait référence au concept anthropologique du don et du contre-don. Celui-ci a été théorisé par Marcel Mauss dès 1905, rappelant que ces mécaniques psychologiques transcendent les époques. Pour Marcel Mauss le don/contre-don est une forme de contrat social, basé sur la réciprocité, pour appartenir à une société. Mais le don/contre-don a aussi une logique économique (laquelle est loin d'être uniquement basée sur l'utilitarisme) SI & Management (Pr Bernard FALLERY) Selon Sélim, « un jeune de 20 ans qui pirate aujourd’hui son livre pourrait devenir un collaborateur dans dix ans ». Pour lui, la valeur réside moins dans le contrôle que dans la dissémination des connaissances. Pour corroborer ses dires, nous avons cité l'exemple emblématique de Seth Godin. Celui-ci, en 1999, offrit gratuitement son livre Unleashing the Ideavirus. Pourtant il sa version commerciale resta au sommet des ventes Amazon pendant cinq années consécutives. Ce livre est toujours disponible gratuitement sur le site de Visionary Marketing, et cela vous donnera peut-être l'envie de l'acheter. L’irruption de l’IA : entre vertige et adaptation L’arrivée de ChatGPT et des intelligences artificielles génératives a provoqué une onde de choc dans l’écosystème du copywriting. Sélim Niederhoffer décrit avec franchise ce parcours émotionnel collectif. D’abord le vertige face à un outil générant du texte à une vitesse surhumaine, puis une réelle inquiétude professionnelle. Celle-ci s’est matérialisée par une baisse de 30% des missions disponibles sur les plateformes de free-lance. Cette statistique, que nous n’avons pas pu confirmer formellement semble cependant en phase avec nos observations du terrain. Du moins dans certains secteurs comme la conception, le design et le marketing. Ceci tendrait à montrer, l’impact des nouvelles avancées technologiques sur certains pans du marché du travail indépendant. Après les mots magiques, le copywriting pour vendre mieux, le best-seller de Sélim Niederhoffer Pourtant, après ce moment de flottement, une troisième phase s’est dessinée : l’apprentissage d’une utilisation intelligente de ces outils. Niederhoffer partage sa méthodologie personnelle qui illustre parfaitement cette complémentarité homme-machine. Il commence toujours par un travail de conception analogique, stylo et papier en main, élaborant son plan, structurant ses idées, définissant sa stratégie. Ce n’est qu’ensuite qu’il sollicite l’IA comme un « sparring partner créatif », lui demandant d’améliorer une accroche (« hook »), de raccourcir une formulation, d’ajouter du rythme ou de la musicalité à un passage. La conception stratégique : l’irremplaçable humain À l'inverse du vocable de copywriting, son équivalent français de concepteur-rédacteur révèle une vérité fondamentale souvent occultée dans les débats sur l’automatisation : avant la rédaction vient la conception. L’idée, la stratégie, le positionnement créatif ne peuvent émerger ex nihilo d’une IA. Sélim insiste sur ce point crucial : seul l’humain peut poser les bonnes questions, celles qui permettront à l’intelligence artificielle de générer des réponses pertinentes. Sans maîtrise de concepts fondamentaux comme la pyramide de Maslow, les Life Force 8 de Drew Eric Whitman, ou le SONCAS (ou SONCASE si on y ajoute l'environnement) sur les motivations d’achat, impossible de solliciter efficacement l’IA. Cette réalité se résume dans l’adage américain qu’il cite : « You don’t know what you don’t know » – on ne sait pas ce qu’on ne sait pas. On aurait pu citer Socrate également, les vérités les plus profondes sont souvent éternelles. Ainsi, un utilisateur qui ignore l’existence du SONCAS ne peut demander à ChatGPT de construire une séquence d’emails respectant chaque élément de cette grille d’analyse. La formation, loin de perdre sa pertinence, devient au contraire le socle indispensable pour tirer parti de ces outils. D’ailleurs, Sélim constate que tous ses clients du CAC 40 lui demandent désormais d’intégrer la maîtrise de l’IA à ses formations en copywriting, preuve que les grandes organisations reconnaissent l'importance de cette complémentarité. La valeur ajoutée du copywriter face au client Une question légitime se pose néanmoins : si le client ne connaît ni la pyramide de Maslow ni le SONCAS, pourquoi paierait-il pour une expertise dont il ne perçoit pas la valeur ? Sélim Niederhoffer reconnaît la complexité de cet enjeu commercial. La situation varie considérablement selon la maturité du client. Un jeune entrepreneur lancé dans le dropshipping, armé de tutoriels YouTube sur l’automatisation et d’outils low-code comme Lovable pour créer son site Shopify, ne se posera pas immédiatement la question de la qualité éditoriale. Son point focal restera le retour sur investissement à court ou très court terme. En revanche, deux barrières psychologiques persistent chez tout client potentiel, même armé d'IA. Premièrement, l'incertitude quant à ses propres capacités : il doute de savoir évaluer la qualité de ce que produit ChatGPT et préfère s'en remettre à un professionnel de l'écriture et de la communication. Deuxièmement, et peut-être plus déterminant, le manque d'envie ou de temps. Même avec l'IA qui facilite grandement le processus, créer du contenu de qualité demeure chronophage et exigeant. Ces deux facteurs garantissent la pérennité du métier, même si le volume global de missions diminue structurellement. Le texte survivra-t-il à la dictature de l'image ? Face à la surenchère visuelle des plateformes sociales et à l’efficacité apparente des contenus vidéo, d’aucuns prophétisent la mort du texte. Sélim Niederhoffer réfute cette idée avec des arguments historiques et pratiques. Il rappelle que depuis les années 1960 et la révolution créative de Bill Bernbach chez DDB, le métier s’est organisé en binômes complémentaires : le copywriter pour les mots, le directeur artistique pour le visuel. Cette complémentarité n’a jamais signifié la subordination de l’un à l’autre. Plus encore, le texte conserve une puissance intrinsèque indéniable. La preuve la plus éclatante reste cette publicité légendaire de Martin Conroy pour le Wall Street Journal, composée exclusivement de texte, qui raconte l’histoire de deux hommes au parcours identique dont l’un devient patron d’usine et l’autre simple manager intermédiaire. La différence ? L’un lit le Wall Street Journal. Cette page de vente, considérée comme la plus rentable de l’histoire publicitaire, a tourné pendant 29 années consécutives, générant des millions de dollars de revenus. Elle ne fut remplacée que lorsqu’une variante parvint enfin à surpasser ses performances. Niederhoffer confirme par ailleurs que ses propres tests démontrent l’efficacité persistante des publications textuelles sur LinkedIn, malgré les algorithmes favorisant la vidéo. Les mots déclenchent toujours des guerres, on le déplore, mais on ne peut nier leur impact, comme l'a démontré la fameuse dépêche d'EMS. Les mots fédèrent aussi des mouvements, construisent des idéologies. Dans le commerce, le choix même d’un vocabulaire n’est pas anodin : en B2B on recherche la rationalité et l’investissement, en B2C le plaisir et l’émotion. Le mot, loin d’être mort, conserve pleinement son pouvoir d’influence. L’IA peut-elle maîtriser la psychologie humaine ? À ce stade de la discussion, une interrogation s'impose à nous. Les intelligences artificielles (le pluriel sied mieux), nourries de millions d’œuvres littéraires, de chansons, de scénarios cinématographiques et d’analyses psychologiques, peuvent-elles égaler voire surpasser l’humain dans la compréhension des mécanismes émotionnels ? Niederhoffer répond avec honnêteté : probablement oui, à terme. Leur base d'entraînement dépassant infiniment les capacités humaines individuelles, elles excellent déjà dans les diagnostics médicaux avec un taux de réussite de 95% selon Microsoft (même si l'INSERM nuance ce résultat). Les signaux actuels confirment cette trajectoire. Sam Altman, patron d’OpenAI, révèle que les utilisations de ChatGPT pour des conseils psychologiques et relationnels représentent une part considérable du trafic. Sélim Niederhoffer, fort de dix années passées dans le coaching en séduction, constate que tout son contenu a été digéré par ces systèmes, rendant accessible gratuitement ce qui nécessitait auparavant un accompagnement humain payant. Le scénario du film Her, où un homme tombe amoureux de son assistant vocal, ne relève plus de la pure science-fiction. D’ailleurs, le fait que le patron d'OpenAI soit explicitement fan de ce film et cherche à en reproduire la vision nous interpelle profondément. Faut-il encore devenir copywriter en 2025 ? La question se pose légitimement aux étudiants et professionnels en reconversion : ce métier n’est-il que le futur ex-métier d’avenir ? Sélim Niederhoffer, tout en reconnaissant les transformations profondes, maintient une vision optimiste et nuancée. Le besoin d’écrire pour vendre persistera, selon lui, même si l’appellation « copywriter » devra sans doute évoluer. D’ailleurs, auprès des artisans locaux avec lesquels il travaille, il ne se présente jamais ainsi, préférant des formulations plus accessibles comme communication ou écriture pour vendre. Il envisage d’ailleurs de décliner son expertise en une série de six ouvrages ciblés par secteur professionnel, abandonnant peut-être le terme copywriting au profit de titres plus explicites comme Écrire pour vendre pour les startups, pour les artisans, pour les coachs et consultants. Cette réflexion se nourrit aussi du succès relatif de son second livre Les Mots magiques en comparaison du Guide du Copywriting. Ceci l’a amené à questionner la force des promesses éditoriales. Une liste de mots suscite moins d’intérêt qu’un guide complet, surtout à l’ère où l’IA excelle dans la génération de listes. Quant aux jeunes souhaitant se former, Sélim Niederhoffer leur recommande de revenir aux fondamentaux. Comprendre ce qu’est une offre, maîtriser l’étude concurrentielle, analyser en profondeur le marché et surtout, développer une compréhension psychologique fine des clients… Cette focalisation sur les besoins humains des entreprises et la résolution de problèmes constitue le socle pérenne du métier. L’entrepreneuriat, au fond, consiste à créer de la valeur en aidant des personnes humaines. Cette vérité transcende les évolutions technologiques. Nous ne pouvons qu'être d'accord avec Sélim sur ce point. L’humain au cœur du copywriting Selon notre invité, le copywriting à l’ère de l’IA n’est ni l’apocalypse professionnelle redoutée ni l’eldorado technologique espéré. Il s’agit d’une transformation qui redistribue les cartes sans pour autant remettre les compteurs à zéro. Les tâches mécaniques et répétitives migrent vers l’automatisation, libérant les copywriters pour ce qu’ils font de mieux. Concevoir des stratégies, comprendre les aspirations humaines, créer des connexions émotionnelles authentiques. La vraie « disruption » ne viendra donc pas de l’IA remplaçant les humains, mais des professionnels sachant harmoniser leur créativité native avec la puissance computationnelle de ces outils. Comme le souligne Sélim, les copywriters travaillent avec des humains, pour des humains. Le copywriting de demain appartiendra à ceux qui sauront « danser avec l’IA », tout en restant profondément, irréductiblement humains. Acheter le Guide du copywriting version 2025 The post Copywriting et IA : entre disruption et humanité appeared first on Marketing and Innovation.

Mona Roberts ist Head of Marketing Germany & Austria bei Primark.Mit Olli & Ilka Groenewold (in Vertretung für Martin) spricht Mona darüber, wie ein internationaler Retail-Riese digitale Transformation interpretiert, ohne einen klassischen Webshop zu betreiben.Mona Roberts gilt als eine der versiertesten Markenstrateginnen im deutschen Handel. Bevor sie die Verantwortung für die Neupositionierung von Primark im deutschsprachigen Raum übernahm, prägte sie über zwei Jahrzehnte die Agenturlandschaft in Führungspositionen bei Ogilvy, DDB und Grey. Sie ist eine kreative Ökonomin und Brückenbauerin, die versteht, dass Datenrealismus und Markenästhetik keine Gegensätze sind. In ihrer aktuellen Rolle orchestriert sie den Spagat zwischen Preisführerschaft, Nachhaltigkeitsambitionen und der Rückgewinnung von Markenrelevanz in einem der kritischsten Märkte Europas.Key Takeaways:Digitalisierung ist mehr als E-Commerce: Sie ist das unverzichtbare Betriebssystem, um Nachhaltigkeitsziele in der Supply Chain messbar zu machen und Prozesse zu optimieren, selbst wenn der Vertrieb rein stationär bleibt.Social-Media-Logik auf der Fläche: Um die Gen Z zu erreichen, muss der physische Store als inspirierender Content-Hub funktionieren, der digitale Hypes in haptische Erlebnisse übersetzt.Mut zur Unvollkommenheit: Glaubwürdige Transformation und Kommunikation erfordern das Eingeständnis, noch auf dem Weg zu sein, statt auf die theoretisch perfekte Lösung zu warten.Themen unter anderem:(00:10:40) Digitaler Zeitgeist des Fashion-Handels(00:16:55) Nachhaltig wandeln(00:21:18) Shopping analog-digitalLinkedIn:Mona RobertsIlka GroenewoldOlli BuschKeywords: Fast Fashion, Stationärer Handel, Gen Z, Customer Experience, Supply Chain Transparenz, Retourenmanagement, Diversity & Inclusion, Greenwashing, Social Media Marketing, Retail Strategy, Omnichannel, Nachhaltigkeitskommunikation. Hosted on Acast. See acast.com/privacy for more information.

Jonathan King is Head of Growth at Quality Meats Creative, where he oversees agency expansion, pitch strategy, and partnership development.With more than a decade of advertising and brand-growth experience, Jonathan joins Quality Meats from Havas Chicago, where he served as EVP, Head of Growth, and previously held senior roles at agencies including VMLY&R (MA), DDB and Deutsch. His portfolio includes working on major brands like Kraft Heinz, Molson Coors Beverage Company and Capital One, and he has been recognized with industry accolades including Cannes Lions International Festival of Creativity and Effies. Based in Chicago, Jonathan brings an entrepreneurial mindset and growth-oriented leadership to the young and dynamic Quality Meats team.

Ce mois-ci, les invités de Jean-Marie Guénois convoquent les grandes voix et sagesses passées, afin d'aider notre époque à résister au Mal. Anne-Marie Pelletier, au Cerf, médite avec Vassili Grossman. L'immense romancier, mort en 1964 en paria du régime soviétique, aide à déchiffrer la politique actuelle du Kremlin associant agression et terreur ; le lire, nous dit l'auteur, c'est surtout éprouver la force bienfaisante d'un regard, d'une compassion, d'une intelligence du coeur qui ne cessa de protester en faveur de l'humanité. Dans « Tous hérétiques », au Seuil, Denis Moreau se demande si les hérésies d'hier ne ressurgissent pas ; le donatisme, dans la tentation du repli identitaire ; le gnosticisme, dans le rejet de l'universalisme ; le pélagianisme, dans l'obsession de l'autonomie individuelle... Certaines idées modernes s'éclairent autrement, et aussi la pensée chrétienne, qui irrigue, souvent à notre insu, nos discussions les plus actuelles. Didier Rance initie magnifiquement au nouveau docteur de l'Église dans « John Henry Newman, maître et guide spirituel », chez DDB. L'anglican converti devenu cardinal a vu, comme Nietzsche, advenir la société sans Dieu ; mais il a cru dans la sainteté quotidienne, dans l'Église pècheresse et corps du Christ, dans le service de la vérité, qui, à la fin, vaincra le Mal. Une émission coproduite par KTO, Le Jour du Seigneur et La Procure, et animée par Jean-Marie Guénois.

It's fresh hop season and Alex sources four of the best fresh hop beers from the heart of hop country: the Pacific Northwest. Beers from Fremont Brewing, Crux Fermentation Project, Little Beast Brewing, and Gigantic Brewing Company will face off to see who's got the dankest offering this fresh hop season. In the Beer News, Alex recaps the NA winners at GABF, another twist is added to Ballast Point's long, complicated history, Fair State stops being a co-op, and Tree House Brewing Company launches their Barrel Reserve Society and membership sells out immediately. To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Ever wonder why some brand podcasts blow up while others die after five episodes? Or why a few companies seem to build die-hard fans while other can't seem to connect? Today's guest specializes in helping brands create podcasts that deliver true value. He explains how brands can use podcasting to build real connection, not just rack up downloads. From breaking up with the traditional ad world to creating top-ranked shows for global brands, he reveals why consistency, authenticity, and a bit of weirdness might be your secret weapons. Roger Nairn is the Co-Founder and CEO of JAR Podcast Solutions, a brand podcast agency based in Vancouver, BC. With a 25-person team, Roger helps brands like Amazon and Sage create shows that connect deeply with their audiences. After spending over two decades in the advertising world at top agencies like DDB and Cossette, he's now on a mission to show companies that the real ROI of podcasting isn't downloads, it's attention and connection. In this episode, we'll discuss: What brands really want in a podcast. Why consistency beats quick wins. Audiences prefer audio podcasts over video ones. Why is that? Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. From Ad Exec to Agency Founder Before podcasting, Roger spent more than 22 years in the traditional advertising world and loved the culture, but he noticed the industry shifting. Programmatic ads were taking over, budgets were shrinking, and the whole game was turning into a race to the bottom. Around the same time, Roger started podcasting as a hobby, mainly as an excuse to talk to people he admired like Seth Godin and Stefan Sagmeister. When he eventually connected with his co-founders, they realized there was a wide-open opportunity for brands to use podcasts in a smarter way. JAR Podcast Solutions was born. The idea wasn't just to launch shows, but to help brands understand their audiences and create the kind of binge-worthy audio content that builds trust over time. What Brands Really Want in a Podcast One of Roger's first steps was sending out message to ten different businesses on LinkedIn. The second response he received referred him to the head of marketing of Sage, a brand whose audience wanted to explore wellness beyond traditional medicine. A few days later they sat down to discuss what a podcast could look like for that brand and ended up creating Well Now, a show about taking control of your health through alternative approaches and powerful personal stories. The show took off, so much so that it briefly outranked Oprah in Apple's health and wellness category. The key wasn't just producing episodes, it was research. Roger's team uncovered what Sage's audience really wanted and built the podcast around those needs. This is true for every brand wanting to launch a podcast: stop creating content for yourself, and start with what your audience actually cares about. Consistency Beats Quick Wins Contrary to what many think, podcasting is not an overnight growth hack. Too many brands think they'll see results instantly. The reality is building an audience takes time. The good news is that, according to Roger, the podcast industry remains incredibly friendly and willing to collaborate, which is a great way reach new audiences. Other important steps to grow include pitching your show to big platforms like Apple Podcasts and getting them to feature it, as well as the actual merchandizing of the show. All of this, however, will amount to nothing without the most important element: consistency. If you want to stay consistent, do not compare yourself with the big players out there. This is the biggest enemy of consistency and will only lead to frustration. Don't expect to be the next Joe Rogan in year one or you'll end up disappointed and unmotivated to keep posting. Instead of focusing on vanity metrics like downloads, Roger recommends focusing on consumption. Without a doubt, creating a podcast might be the single most important things you can do to build your brand. If your listeners are spending two hours a month with the brand, that's two hours of intimate attention—something no other marketing channel can match. Why Audio Wins Over Video While many companies want both video and audio, audio tends to outperform. According to Roger, this happens because listening to a podcast is intimate. It's you in someone's ear while they drive, work out, or walk the dog. It's “me time,” not multitasking. Compare that to video, where distractions are constant and attention spans are short. Unless you're a celebrity like the Kelce brothers or Joe Rogan, most people aren't going to watch two talking heads for hours. They'll sample a short video clip, but they'll actually consume the full conversation in audio. The portability of podcasts makes them an executive's favorite medium, because you can take them anywhere, from the car to the gym to the airport lounge. In fact, new research shows that people will switch how they're watching throughout the day. They may start watching it on their TV and later switch to audio while they're at the gym. The Real Secret: Authenticity Over Perfection Beyond consistency, Roger emphasized that the best podcasts bring personality and vulnerability to the table. Listeners don't want a polished corporate message. They want the real you with flaws, mistakes, and all. Listeners often recall personal details Jason's mentioned on the show, like anecdotes about Aspen. That intimacy is what makes podcasts such a powerful trust-building tool. The trick is to stop trying to sound like someone else. Early on, stop trying to be the next Gary Vee and see how much better authenticity works with the audience. As long as you're being yourself and keep consistent with posting, you can become that reliable friend that is now part of their routine and consistently delivers value to them. Once they're loyal listeners who trust you, joining your community - or even buying from you - becomes a natural next step. The Weird Side of Podcasting Of course, every podcaster has their weird stories. For his part, Roger recalled recording with a guest who had to set up shop in a hotel closet, surrounded by pillows and blankets, just to dampen the echo. Not glamorous, but it worked. Jason has also recorded a podcast at a hotel room, when right after a speaking event he was approached by two attendees who said they inspired him to start their own podcast and would go buy the equipment right that moment and wanted him to be their first guest. They saw the opportunity and took it. This is the reality of podcasting: it's not about perfection, it's about connection. If you're waiting for the perfect studio setup or production conditions, you'll never start. Get scrappy, launch, and let the consistency carry you forward. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

October 22, in Venice, Califonia, Thomas is hosting a fun, free meet up for commercial industry types. Back on the pod, I sat down with Thomas Anderson, an Emmy-winning Executive Producer who has seamlessly navigated the worlds of both agency and freelance production. With a career built on a foundation of freelance production work and the founding of Different Gravy Films in Southern California, Thomas has made things happen on sets, in boardrooms, and everywhere in between. His journey includes senior leadership roles at respected agencies such as Fallon, FCB, DDB, and Garage Team Mazda, as well as freelance work for Saatchi, Barkley/OKRP, 180LA, Cornerstone, GSD&M, Deutsch, and many more. Join us as Thomas shares his insights on the evolving nature of production, the importance of mentorship, and the art of balancing creativity with strategy. For more about Thomas and his work, visit his website at ThomasAndersonProducer.com. FILMMAKER RETREAT JOSHUA TREE '26 - SAVE YOUR SPOT! Thursday, October 1st – Sunday, October 4th, 2026. Limit 15 Filmmakers. This will be our 5th year. Limit 15 filmmakers and only 14 spots remain so SIGN UP! ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCEEach of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? MAGIC MIND - MY MENTAL PERFORMANCE EXILIR - SAVE w BRADY20Save hugely on Magic Mind with this link. — This link is the way. Magic Mind is now in Target. TRIPPY Check out Frequency Caps to try some mushroom-based treats. I like the cocao cubes. The code is BRADY10. Also, if you're in LA, Frequency House hold ceremonies often. Thanks, Jordan My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you. "Respect The Process" podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Alex busts out his trusty ticking harpoon and hunts down four beers off the White Whale list. Lost Abbey Veritas 006,  Stone Brewing Vertical Epic 02.02.02 Encore, New Glarus R&D Very Sour Blackberry (re-release), and Cantillon Loerik go head-to-head and then get put through the Power Ranking treatment. In the Beer News, a series of closures sadden and anger the craft beer community, Unibroue La Fin du Monde celebrates its 30th anniversary, and John Mulaney releases a line of NA beers. To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

“If you're going to be doing a commercial, for example, for BMW, where people are spending a lot of money on a Seven Series and it's a luxury car, but then you hear the TV ad or the radio ad or wherever you're listening, and that sound isn't recorded at the highest quality. Like, your logical mind might not pick it up, but if it sounds a little tinny or it's too much of an echo, you pick that up, and that really does build into the overall feeling of the brand in terms of quality. There was an interesting example with Nissan. They launched one of the first electric vehicles a long time ago, and when they put it out into the market, they found that people felt that maybe it was a little flimsy, it didn't feel quite right, like, well made. So obviously they went in to fix their upholstery, and they started making things a little more high quality, and consumers are still saying, ‘I don't know what it is, there's something about this, it just doesn't feel like a quality vehicle.' And what they did was they changed the audio. Through the speakers in the car, when you start it up, it will make a fake sound of the car starting up. And, all of a sudden, people are like, ‘ah, now it feels like a car.'” – Darren Borrino This week's guest is an art director at heart and an ECD-level creative with over twenty years experience, working all across the globe. He's led teams at some of the world's top agencies, such as TBWA, DDB, and Saatchi & Saatchi, and has won multiple awards for his work. He launched Inkfish, a boutique agency in New York that helps smaller challenger brands take on the big guys with sharper strategy, more disruptive creative, and budgets that go into the work, not overheads. He's endlessly curious about what persuades the human mind, loves ideas that actually land, and believes that the best work comes from collaboration and clarity, as well as a healthy sense of humor.His name is Darren Borrino, and in this episode, we'll be discussing how companies can shake things up using sound, the difference between clever and persuasive, and how to stay relevant in a changing ad world – especially in the age of AI. Stay tuned for a Masterclass in being different! As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - The Power of Sound in AdvertisingWe start off our discussion with Darren's childhood impressions of sound, which include the Universal audio logo when he and his dad used to watch movies. “You'd made it home, you'd finished everything you wanted to do,” he says, “and you could sort of relax with a little bit of popcorn and maybe watch a movie and just take it easy. So that was probably the first time.” Our discussion turns to audio branding in the age of social media, and just how quickly things move today – especially audience attention. “People switch off very quickly,” Darren explains. “So you need to make sure you have a brand that has the right qualities, and then you match that with the right voice to bring that to...

« Je n'ai que vénération et respect devant la personne du Christ, et devant son histoire. Je ne crois pas à sa résurrection. » Cette affirmation paradoxale d'Albert Camus constitue une énigme pour les croyants comme pour les incroyants. Alors qu'il lit la Bible et certains maîtres de la tradition spirituelle comme saint Augustin ou saint Ignace, le philosophe se déclare incroyant, mais non pas athée. Véronique Albanel, (Le Christ d'Albert Camus, DDB) en analysant les nombreuses références au Christ dans l'ensemble de l'oeuvre du philosophe, met en évidence la cohérence exemplaire de son engagement moral et spirituel. Après Augustin, voici pour la rentrée de l'émission un second clin d'oeil au pape Léon XIV : un autre Léon, promoteur de l'Enseignement social de l'Église. Léon Harmel (1829-1915) a eu une action multiforme qui intéresse aujourd'hui non seulement les historiens, mais aussi les économistes, les politiques, les entrepreneurs, les syndicalistes ou encore les théologiens. Émeric Saucourt-Harmel présente Léon Harmel, dont toutes les pensées et les actions trouvaient leur source dans sa relation personnelle avec Dieu (Léon Harmel (1829-1915) L'origine catholique de la paix sociale dans le monde contemporain Salvator). Dans un essai philosophique, Martin Steffens s'attache à approfondir une question centrale à laquelle nous ne prêtons pas suffisamment attention car elle nous semble aller de soi : qu'est ce qui nous fait hommes ? (Ce qui nous fait humains, DDB). La différence entre ce qui est humain et ce qui n'est pas, ne passe pas seulement, ni peut-être d'abord, entre l'homme et les êtres naturels (animaux, insectes, plantes...) - mais bel et bien entre les humains eux-mêmes... Une émission coproduite par KTO, Le Jour du Seigneur et La Procure, et animée par Jean-Marie Guénois.

In one of the most competitive Power Ranking episodes, new releases from Pulpit Rock Brewing Company, Russian River Brewing Company, Mcilhenney Brewing Company, and Figueroa Mountain Brewing Brew Co. go head-to-head featuring an array of styles. In the Beer News, longtime Chicago burger joint Burger Antics announces their closure, Charlie Sheen gets into the NA beer space, and Budweiser teams up with Netflix. To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

To hear Derek tell it, his career was totally unplanned.One impetuous decision after the next.Leading to endless mistakes.Exhibit A: Quitting the best agency in the country to go on holiday with his girlfriend. (CDP)To me, it looks as meticulously pre-planned as any of the plots in the ‘Ocean's' films.STEP 1: Work for the best agencies in town:(CDP, BMP and DDB).STEP 2: A reconnaissance trip to the States (Smith/Greenland).STEP 3: Create financial security (Day/Devito-French).STEP 4: Build a creative reputation at the most creative agencies of their day (WCRS and AMV).STEP 5: Practice being a Creative Director at a big, bad agency (Ted Bates).STEP 6: Now ready, you start your own shop (BDDH).STEP 7: Position the agency as the first of a new trend (Third Wave).STEP 8: Turn Marketers Directors curiosity about the Third Wave into retained business.STEP 9: Sell.Have a listen, tell me I'm wrong.

This episode features a conversation with Barbara Gorder, a consultant to the wine business who recently became the Managing Partner for the Direct to Consumer (DTC) Wine Symposium. We met at the 2025 edition of this conference out in Monterey, CA, and I am currently designing a session for the January 2026 edition on the opening day of the conference that has been inspired by our Sommlympics competition. We talk about how this event has evolved over the years and also how Barbara's background in marketing and consulting plays into the design of the programming. Barbara is the President of Undisclosed Location, a nationwide creative consulting firm that develops business strategies, marketing plans, and creative work for clients by assembling tailored teams from across the US. She started her career in advertising at Leo Burnett and DDB, creating campaigns for notable clients like General Mills, GM, and Proctor & Gamble. She even launched the Army of One campaign for the US Army while leading new business efforts. She specializes in branding and working with a diverse range of clients, from startups to public companies, so we dive into a conversation about what creativity looks like these days in wine marketing and the value of wine marketing. We even reveal a few details - a podcast exclusive sneak peek - of the 2026 DTC Symposium agenda and featured speakers. We hope this gives you a unique exploration of this segment of the wine industry and offers an intriguing exploration of the current wine marketing landscape. You can follow @dtcws on Instagram and visit www.dtcwinesymposium.com for all the information about the conference.Recorded August 18, 2025

Alex praises the recent Sierra Nevada Pils releases in 8.4 oz cans! But does he really believe what he says or is this another #nostrilgate? Then Alex and Stephen try some NA beverages and a new contender challenges St. Agrestis for the throne. They try their first NA wine and revisit a NA beer favorite then throw all four drinks through the Power Rankings treatment.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

What really drives business growth today? Gwen Hammes, co-CEO of Cro Metrics, joins me to share how she went from global agency leader to data-driven growth strategist - helping brands like Google, Hyatt, Bombas, and Talkspace unlock next-level success.In this conversation, Gwen reveals what most leaders miss when it comes to AI, martech, and website strategy, and why the human element still matters more than ever. We also talk about customer journey insights that might surprise you, the key to building trust in a digital world, and why hobbies might be the real secret to career fulfillment.If you're a founder, CMO, or curious lifelong learner, Gwen's perspective will inspire you to experiment, evolve, and lean into the joy of building something impactful.

It was a summer of boozy beers but Alex and Stephen hop back on the NA train with four summer "refreshers." Not quite a cocktail, not at all beer, possibly soda-ish, offerings from Casamara Club, Something & Nothing, Melo, and Pentire battle it out to see if any NA drink is worthy of dethroning St. Agrestis. In the Beer News, new tariffs will hit the beer industry soon, Spindrift 86s their Spiked seltzer line, and Campbell's Soup teams up with Pabst Blue Ribbon for a soup collab no one asked for. To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

Nascido em uma família de raízes italianas e apaixonada por futebol, ele encontrou no esporte uma linguagem afetiva desde muito cedo. Foi com o pai, torcedor palmeirense, que viveu suas primeiras grandes emoções esportivas, como a inesquecível Copa do Mundo de 1982. Praticava todos os esportes possíveis na escola e jogava futsal em um time do bairro. Apesar da origem italiana e palmeirense da família, ele se tornou a “ovelha alvinegra”, escolhendo o Corinthians como time do coração. Jogou futsal durante 10 anos e encerrou sua carreira como atleta em um campeonato sul-americano de futebol no Chile. Na faculdade, escolheu o curso de Educação Física, almejando continuar a fazer parte do ambiente esportivo, mas logo entendeu que sua aptidão estava mais no marketing do que na atividade física. A partir daí, iniciou uma trajetória no mundo da publicidade, passando por grandes grupos multinacionais como McCann Erickson, Publicis e DDB. Em mais de 15 anos de carreira, atuou no Brasil e nos Estados Unidos, atendendo marcas globais como Coca-Cola, Nestlé e Walmart — inclusive em campanhas voltadas ao esporte. Mas o reencontro definitivo com sua paixão viria em 2015, quando aceitou o convite para assumir o marketing justamente do Corinthians. Durante quase três anos no clube, foi protagonista de um período de profundas transformações, que resultaram em recordes de faturamento, crescimento de marca e maior profissionalização da estrutura comercial. De lá, assumiu como CEO de uma nova agência esportiva do grupo Publicis, liderando campanhas para a Seleção Brasileira na Copa da Rússia e ampliando o portfólio com contas relevantes no cenário esportivo nacional. Nos anos seguintes, seguiu conectado ao futebol por meio de projetos com a Federação Paulista e a CBF, até que, em 2022, foi escolhido para liderar o marketing do Comitê Olímpico do Brasil. À frente da entidade até o fim de 2024, liderou iniciativas estratégicas como o reposicionamento do “Manda Brasa”, o lançamento das fanfests “Paris é Brasa” e a valorização do atleta como protagonista da comunicação olímpica, consolidando resultados históricos para o COB no ciclo de Paris. Conosco aqui, o publicitário com mais de 25 anos de experiência, estrategista de marketing esportivo, head da 1896, agência dedicada à gestão comercial do COB até os Jogos de Los Angeles 2028, o paulistano Gustavo Ferraz Herbetta. Inspire-se! A 2 Peaks Bikes é a importadora e distribuidora oficial no Brasil da Factor Bikes, Santa Cruz Bikes e de diversas outras marcas e conta com três lojas: Rio de Janeiro, São Paulo e Los Angeles. Lá, ninguém vende o que não conhece: todo produto é testado por quem realmente pedala.  A 2 Peaks Bikes foi pensada e criada para resolver os desafios de quem leva o pedal a sério — seja no asfalto, na terra ou na trilha. Mas também acolhe o ciclista urbano, o iniciante e até a criança que está começando a brincar de pedalar. Para a 2 Peaks, todo ciclista é bem-vindo.  Eu convido você a conhecer a 2 Peaks Bikes, distribuidora oficial da Factor e Santa Cruz Bikes no Brasil. @2peaksbikes @2peaksbikesla SIGA e COMPARTILHE o Endörfina através do seu app preferido de podcasts. Contribua também com este projeto através do Apoia.se.  

Alex and Stephen approach completion in trying all the Trappist beers out there as they tick Zundert Trappist, Engelszell Trappist, Mount Saint Bernard Abbey, and Mont Des Cats Biere Trappiste. This leaves only 1 Trappist Beer left to try. In the Beer News, Schramm's Mead is for sale Ken Schramm is told to retire due to health complications, Boston Beer Company closes two of their LA ventures including their Truly LA bar, and Bokke releases a $300 lambic saber which sells out almost instantly.    To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

It's a Trappist beer showdown as Alex sources four Trappist beers from three different Trappist breweries that have never been featured on the show, then he and Stephen put the beers through the Power Ranking treatment. In the Beer News, a huge shakeup goes down in the distribution side of the beer world, Buffalo Trace grasps at straws for their next limited release, and it's the annual GOOSE IT OF LOOSE IT! To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

Alex and Stephen head to the capitol of their home state to seek out the best West Coast IPAs that haven't been featured on the show. WCIPAs from Slice Beer Co., Shred Beer Company, Bike Dog Brewing Company, and Movement Brewing Co. will be put through the Power Ranking treatment. In the Beer News, disgraced wrestler Hulk Hogan grifts other grifters, King of the Hill's reboot prompts Alamo Beer to make a true-to-show beer label, Mountain Dew teams up with Buffalo Wild Wings for a collab from hell, and and Miller High Life releases a frozen treat for the summer.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

Ready to start selling 3k, 4k, and 5k Website-in-a-Day packages?Bailey Collin's new Design Day Blueprint Course is now open for enrollment and I'm a proud affiliate/recommender of learning from her!Her recent episode (#387) on how she and her team have sold over 400+ design days is on

Three awards have been withdrawn from Cannes Lions 2025 over fabrication of case studies and concerns around their legitimacy. In the weeks that have followed Cannes Festival of Creativity, the integrity of advertising awards has been questioned and what was once widely accepted in advertising awards, has now been exposed.DM9's “Efficient way to pay” was the most notable withdrawal as it won the Grand Prix in the Creative Data Lions. The DDB agency was caught using AI to fabricate news coverage in the case study and misleading the jury. Two other DM9 awards were also withdrawn. The agency's co-president and CCO Icaro Doria stepped down. Following the Cannes news, D&AD removed two pencils from the shop.However, DM9 were not alone in the scandal as other awards have also since been questioned.While the industry has been rocked by the news, many have acknowledged that embellishment, exaggeration and fabrication within awards entries is a common occurrence within adland. This episode features Campaign editor Maisie McCabe, deputy editor Gemma Charles and creativity and culture editor Gurjit Degun, who discuss what has led to this behaviour and what happens next for awards.Cannes Lions has since responded with new "integrity standards" to ban agencies that submit "wilfully false" campaignsThis episode was hosted by Campaign's tech editor Lucy Shelley.Further reading:Adland's ‘New Year's' resolution should be to revive its integrity at Cannes LionsLePub takes disciplinary action following scrutiny of Cannes Lion-winning campaignHavas Costa Rica's Cannes Lions-winning ad, Lessons of Shame, needs lessons of legitimacyHavas and World Vision's Lessons of Shame under scrutiny after Cannes Lions winDon't hate the player, hate the gameCannes Lions rocked by controversies over AI, authenticity and licensingDM9 admits faults in case study for Grand Prix-winning work Hosted on Acast. See acast.com/privacy for more information.

Laura Hoffman is a Partner and Head of Brand Management at HAYMAKER, an independent, minority‑owned creative agency based in Los Angeles. She joined the agency as Group Brand Director in late 2021 and quickly rose to Partner status in 2022, where she now leads brand strategy, client relationships, and organic growth initiatives—including the launch of the agency's in‑house production arm, THROWDOWN .Before HAYMAKER, Laura held senior brand roles at top-tier agencies like 72andSunny, The Many, BBH, Deutsch, and DDB, managing major consumer brands and bringing a wealth of creative strategy and account leadership to her work. She holds a B.S. from Villanova University in Business, Management, and Marketing theorg.com.Dynamic, curious, and client-focused, Laura is known for structuring agile teams and driving innovative brand initiatives that resonate in today's evolving media landscape.

Alex sources a line-up of four mostly from Colorado West Coast IPAs that have never been featured on the show to see who reigns supreme in the Centennial State! Alex also gives an update about Facebook drama after the Barleywine is Life group gets deleted. In the Beer News, Stephen and Alex try to Blue Moon lip balm, the famed PH1 barrel is now full of Off Color beer as John Laffler reveals what's gestating inside everyone's favorite barrel, New Belgium releases a set of Malort IPAs but the gimmick raises some red flags, mostly stolen valor, and William H. Macy does a whiskey collab that no one asked for. To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

Campaign's editors from around the world come together after the Lions festival for the final episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.We review the festival and talk about the work that won, the big trends that emerged, the first year of Campaign House and the best parties.Gideon Spanier (far left), the UK editor-in-chief of Campaign, hosts the podcast and is joined by Maisie McCabe, editor of Campaign UK, David Brown, co-editor of Campaign Canada, and Luz Corona, editor of Campaign US.Further reading about the work and stories on this podcast:WPP, DDB and Publicis Conseil win creative company, network and agency of year at Cannes Lions 2025Channel 4 and L'Oréal Paris scoop Film Lions Grands PrixPublicis Conseil lands Titanium Grand Prix for Axa campaign helping women escape abuseGreat work should swim against the current, creative chiefs say Hosted on Acast. See acast.com/privacy for more information.

Caroline Winterton is steering a new era of integration and creativity at North America uniting distinct agency brands while preserving their unique strengths. Her empathetic, future-focused leadership has driven deeper collaboration, emotionally resonant work, and business growth, with recent client wins like IKEA and Bimbo global and top industry honors such as 2x Grand Effies at the Global Best of the Best underscoring the agency's momentum. Through it all, she continues to champion creativity as a strategic advantage and compassion as a leadership superpower. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Alex and Stephen are back in the NA realm as they put 4 NA cocktails through the Power Ranking treatment. The line-up consists of perennial favorite St. Agrestis and their Phony White Negroni, a Paloma from mead masters B. Nektar, a Moscow Mule from Beckett's Tonics, and Stockholms Bränneri Apéro Alcohol Free Aperitif Soda. In the Beer News, the Brewers Association officially recognizes Mexican Lager as a style of beer, Eagle Rare drops one of the most aged bourbons ever, and Blue Moon does a lip balm collab. Stephen calls out Alex for blowing his nose by blowing both nostrils at the same time. To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

It's the most sacred of all weekends in the Maltyverse as the Malty Boyz™ descend upon the Malt Mansion. You heard that right, the Malty Boyz™, which means Michael's back! Yes! They're all here together for Batch 289. Alex curates an insane line-up for this batch where all the Malty Boyz™ are back together including a batch 1 Bookers and they tick another White Whale beer when they try Brandy Vanilla Dark Lord. In the Beer News, the Boyz discuss famed brewer and Beachwood Brewing owner Julian Shrago joining Urban Roots, the closing of a Netherlands Trappist brewery, watches made from beer barrels, a new batch of King Henry from Goose Island, and a Timberland collab with Pabst Blue Ribbon.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

Grabs your clubs, we're cracking NA beers and putting up bogeys! Alex and Stephen try a wholesome foursome of NA beers from Resident Culture Brewing, Fieldwork Brewing Co., Burial Beer Co., and Golden Road Brewing. Alex reveals he knows nothing about the world of fine art. In the Beer News, PH1 lands in the hands of John Laffler at Off Color Brewing which is very exciting news if you were old enough to drive a car when 9/11 happened, Goose Island Bourbon County Brand Stout will make their 10oz bottle debut this year, and Campari enters the RTD NA cocktail game.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

Alex assembles four NA domestic beers featuring Schlafly, Fremont Brewing, Boulevard Brewing Co., and Bonn Place Brewing. How will the two Missouri favorites stack up in the power rankings against a Seattle powerhouse and a nice brewery for nice people in Pennsylvania. In the Beer News, a couple long-time, well loved breweries close down but a Catholic themed brewery rises up in Connecticut, and in Tater news, a new BTAC E.H. Taylor drops and lights up the trade boards. To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

With the Triple IPA series in the rearview, it's time to dive into the world of NA beers again and this time it's an international affair as NA beers from Canada face off against NA beers from The UK. In the Beer News, Alex and Stephen ask the age-old question "if two breweries merge but they don't produce any tradeable, hype-worthy beers, do they make a sound?" Buffalo Trace restarts operations after sustaining flooding damage, it is just a matter of time before the Taters start clamouring for flood surviving bottles? And Anheuser-Busch pulls their sponsorship after 30 years in their hometown of St. Louis. To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

To close out the Triple IPA series, Alex and Stephen go back to the beer that inspired this series: Russian River's Pliny the Younger. They also drink Claimstake Brewing's Ain't Getting Any Younger, Boneyard Beer's Notorious TIPA, and Pure Project Brewing's Perhops Perhops Perhops and put all four beers through the Power Rankings treatment. In the Beer News, sad news about Second City Meadery closing their physical location and Alex does a April Fools roundup.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

For the third installment of their Triple IPA Showdown series Alex and Stephen try a foursome of California TIPAs from Everywhere Beer, Beachwood Brewing, ISM Brewing, and There Does Not Exist and the IBUs get ramped up! In the Beer News, Alex breaks down beer consumption numbers for St. Patrick's Day, Corona starts a new marketing campaign, and Johnny Walker offers a premium whiskey experience. Stephen discovers what borg is.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

“Giving back connects me to a new generation of people . It's important that people are curious and ask bold questions. It's about not giving answers, but enabling people to find their own answers.”Falk Fuhrmann is an award-winning creative strategist with over 25 years of experience, in growing businesses of local, regional or global scale. Falk currently leads HuíLüè — a strategy consultancy he founded in Shanghai specializing in brand strategy, cultural insights, and business innovation. Falk has also been teaching at the China Academy of Art in Hangzhou since 2020… empowering the new generation of Chinese creatives to bridge cultural differences and embrace strategic innovation that resonate locally and globally. While Falk has invested his impressive career on the agency side with leaders like TBWA, DDB, and Saatchi & Saatchi, he also led strategy for multiple P&G's categories across CEEMEA, APAC and Greater China. You'll enjoy this candid conversation on the fun of liquid collaboration, comparing Chinese and German cultures, and learning about the importance of getting from weird to wonder.This is part of our Chinese leaders series - hosted by P&G Alumni Emily Chang. Got an idea for a future “Learnings from Leaders” episode? Reach out at pgalumpod@gmail.com

In Part 2 of the Triple IPA Showdown, Alex and Stephen try TIPAs from Alvarado Street Brewing, El Segundo Brewing, North Park Beer Company, and Tree House Brewing Company then put them through the Power Rankings treatment. In the Beer News, a Norfolk, VA brewery that's been stealing valor for years blames the "woke mob" for their closure, Canadian brewery Moosehead releases a 1,461 pack of beer to help Canadians get through the second Trump term, and San Diego pub O'Brien's wins the USA Today's Best Beer Bar for the second year in a row.  Thanks to Masthead Brewing Co. for sponsoring this episode. Follow them on Instagram @MastheadBrewing. Catch them at the World Beer Cup and FOBAB. Look out for their collab with Brouwerij De Bradandere at Belgian Beer Week.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

It's Pliny the Younger season so Alex and Stephen sourced 12 of the highest rated Triple IPAs and are putting them head-to-head for a three-part series. In Part 1 they try TIPAs from Wonderous Brewing Co., Pizza Port Brewing Company, Green Cheek Beer Co., and Monkish Brewing Co. In the Beer News, Monday Night Brewing gets into a legal battle with Coors Light over a "Case of the Mondays," BrewDog founder fancies himself the Elon Musk of the UK, and Stone Brewing gets a stern talking to by their main investment partner Sapporo.   Thanks to Cellarmaker Brewing Company for sponsoring this episode! Follow them on Instagram @CellarmakerBrewing. Visit Cellarmaker House of Pizza in San Francisco and their taprooms in Oakland and Berkeley.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

Alex and Stephen head back across the pond to sip on three NA beer offerings from Europe. For the Top of the Show beer, they take it all the way back to Batch 3 with Batch 3 of Mikerphone's Chicken-N-Waffles barrel-aged stout. In the Beer News, Stone Brewing does the opposite of Alex and Stephen as they pull their distro from the European markets, a San Francisco brewery offers $1 beers for life, and Budweiser is back on top of the Super Bowl commercial mountain.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

Alex and Stephen put on their hardhats, grab their plastic yellow tubs, and head into the Play-Doh mines in search of apple brandy barrel-aged stouts. In the Bottleshare, they drink the worst reviewed NA cocktails they can find. In the Beer News, a New Hampshire brewery steals tips and gets shut down, the TTB expands the types of containers they allow wine and spirits to be sold in, and known racist Hulk Hogan gets booed out the building while promoting his beer brand on WWE Raw.  Thanks to Beckett's Non-Alcoholic Cocktails and Spirits for sponsoring this episode! Follow them on Instagram @DrinkBecketts. Feeling NA curious? Use code "MALTY" and get 20% off your Beckett's order through the end of January.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

Two beer memelords team up for this special batch of Malt Couture as Wort Wrangler joins Alex and tackles a lineup of NA UK Stouts. In the Beer News, Cantillon gets hacked, Pliny Day 2025 tickets go on sale, and Rate Beer announces they'll be shutting down on February 1st, 2025.  Thanks to Jester King Brewery for sponsoring this episode! Follow them on Instagram @JesterKingBrewery. Jester King's Doom Forge Day is February 15th, 2025. Be the first to get their Doom Forge Imperial Coffee Stout while enjoying doom metal and the company of 30 goats.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

Michael returns to the podcast on break from med school and does a speedrun of all the NA beers he missed while he was studying about... medical stuff. In the Beer News, the legendary The Stuffed Sandwich in San Gabriel Valley closes its doors after 48 years, Lakefront Brewery is not brat when their employees attempt to unionize, Pizza Hut releases a tomato wine, and Liquid Death makes an adult diaper that no one asked for.  Thanks to Wren House Brewing for sponsoring the episode. Follow @WrenHouseBrewing on Instagram and get updates on their upcoming Cask House opening in Paradise Valley, AZ in March 2025. If you're visiting Phoenix, AZ stop by their Südhalle in the Ahwatukee neighborhood for tasty bites from James Beard nominated chef Derek Christensen.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

You think waiting in line for hours and hours is your ally. But you merely adopted line culture, The Malty Boyz™ were born in it, molded by it over the course of 276 episodes. They didn't think to hire proxies or ignoring the hype until they were men, by then it was nothing to them but another day with grandma waiting for Celly Drippins, grand opening Costco bourbon, and rare whiskey allotments in Ohio. Alex and Stephen talk a lot about line culture and Stephen tastes Celly Drippins in the Beer News before putting four NA beers through the Power Ranking treatment.  Thanks to New Trail Brewing Company for sponsoring this episode. Follow them on Instagram @NewTrailBrewing. You can find their beers in PA, MD, NJ, WV, and DE. Looking for a holiday gift for that New Trail Brewing fan in your life? Check out their merch at NewTrailBrewingOutpost.com. To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

The Malty Boyz™ are making this batch an international affair with NA beers from France and one with roots in London care of Tom Holland. Plus, Coors Edge is thrown into the Power Rankings along with another NA beer with a start-up style momfluencer backstory. In the Beer News, Stephen tries a dusty relic from Green Flash's heyday, a 2010 Silva Stout, after Chuck SIlva announced he'd be shuttering Silva Brewing, Elysian Brewing loses a production facility a year after unionizing under the A-B/Inbev banner, and Sierra Nevada Brewing releases Celly Drippins which has Alex and Stephen remembering the good ol' days of mouth watering Beer News.  Thanks to Fremont Brewing for sponsoring this episode! Follow them on IG @FremontBrewing. Use code ACTION10 for 10% off your order at FremontBeerToGo.com. If you're looking for Fremont Brewing's NA offerings, head to their NA section where it's flatrate shipping for 24 packs of NA beer.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.