Podcasts about mccann worldgroup

In this episode, we take an in-depth look at one of the world's leading HEMS services—London's Air Ambulance (LAA) Charity. This conversation centres around the lesser-known challenges of sustaining and growing a top-tier HEMS service within the UK. From community engagement strategies to high-impact fundraising and marketing campaigns, we uncover what it takes to raise over £16 million to fund two new helicopters. We also go behind the scenes to examine the efforts that brought these aircraft into service, the obstacles the charity faces, and the vital role public support plays in its mission.Joining us is Jayne Clarke, Director of Fundraising and Marketing at London's Air Ambulance Charity. With a strong background in strategic leadership across the charity sector, Jayne brings expertise in marketing, advertising, and ethical banking. She previously worked with McCann Worldgroup before transitioning to purpose-driven roles, including leading major campaigns at the RNLI and serving as Director of Income Generation at St Peter's Hospice. Now, as she steers the charity into an exciting new chapter in 2025, Jayne shares her insights on what it takes to keep this lifesaving service in the air. To see more of LAA's work, engagement and fundraising, see here: https://www.londonsairambulance.org.uk/

A GM acaba de completar 100 anos de Brasil. Como a marca tem trabalhado para enaltecer o passado, mas sem esquecer as inovações do futuro, de olho na eletrificação dos automóveis? O episódio #206 do programa Mídia e Marketing conversa com Guilherme Arruda, diretor de marketing da GM, que ainda fala sobre como a montadora tem usado ferramentas para lapidar a estratégia de segmentação das mensagens. A entrevista extra desta semana é com o publicitário Hugo Rodrigues, chairman do McCann Worldgroup para a WMcCann, agência que trabalha com a empresa há 80 anos.

Chairman do McCann Worldgroup, Hugo Rodrigues relembra o começo da carreira como vendedor, conta o que sente quando perde contas de clientes importantes, além de revelar qual é a melhor e pior ideia que já teve.

In this episode of Spikes Excitement Talks, Gordon sits down with Suzanne Powers, Founder and CEO of Powers Creativity and former Global Chief Strategy Officer and President at McCann Worldgroup. With a career that has shaped some of the most iconic agencies—including TBWA, Crispin Porter + Bogusky, and McCann—Suzanne shares her journey through the world of brand strategy, creative transformation, and what it truly takes to power creativity. They explore the impact of disruption as a strategic tool, the importance of embedding creativity at every level of an organization, and how brands can create culturally resonant work. Suzanne also reflects on the evolving creative landscape, why the best strategies are never built in isolation, and how bold thinking can drive meaningful change. Tune in for an inspiring conversation on the future of creativity, leadership, and why starting a “selfish company” might just be the best career move.

As the saying goes, ‘the only constant in life is change', but research from System1 and the IPA shows that consistency is key when it comes to effective advertising. As we enter a new age of effectiveness, it's never been more important to understand the impact and benefits of compound creativity, and the risks and costs of inconsistent creative and short-term agency relationships. In this episode, Ellis Bird is joined by Andrew Tindall, SVP Global Partnerships at System1, and Jamie Peate, Global Head of Effectiveness and Retail at McCann Worldgroup, to uncover the real impact of consistency and the risks (and cost) of inconsistent creative and short ad lifespans. They will explore the latest research and share real examples of some of the most impactful and consistent work. What we cover in the episode What is compound creativity? The power of fame Moving on without moving off – achieving creative consistency Why Kevin the Carrot became the nation's favourite Christmas ad of all time The importance of craft Andrew's ‘Marketer of the year'  The impact of social media on defining success The role of intuition and data Read more about System1's research on Compound Creativity with the IPA here. About the speakers Andrew Tindall is SVP Global Partnerships at System1. He champions modern marketing effectiveness in a no-bullshit, practical way. Responsible for System1's thought leadership and global agency partnerships, he combines data with System1's ad database to create publications exploring emotion and creativity's role in effectiveness across the media mix. Ex-Diageo and Bacardi, he loves an IRL chat at the bar but also frequently stirs debate on LinkedIn and is a columnist for The Drum. Jamie Peate, Global Head of Effectiveness and Retail at McCann, has helped to drive a culture at local, regional and global levels that holds creativity and effectiveness central to all of the agency's output. His strategic approach to the Aldi account exemplifies his approach – long running campaigns such as Like Brands and Kevin the Carrot have reaped benefits for the client and helped redefine the grocery sector.

WARC's Paul Stringer talks to Mimi Turner, Head of Marketplace Innovation at LinkedIn, Harjot Singh, Global Chief Strategy Officer at McCann & McCann Worldgroup, and James Hankins, Global VP Marketing, Strategy & Planning at SAGE. Discussing the value of making a promise to the customer in B2B marketing.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

¿Qué significa que una campaña provoque? ¿Cómo convertir esa provocación en resultados para el consumidor y el negocio? Cerramos esta segunda temporada en un episodio especial en vivo en los Effie Awards 2024. Para esto nos acompaña grandes líderes de la industria: Claudia Reyes, Directora de Mercadotecnia en Grupo Herdez; Luis Machorro, CEO México & Managing Director Hispanic America en McCann Worldgroup, Luis Gaitán, CEO y Creative Founder de “Pure. Creative Chemistry” y Presidente del Consejo Directivo de AVE y Areli Gutiérrez, Head de ventas en TikTok.

Heloísa Santana é nossa convidada do episódio 164, atua há mais de 15 anos no mercado de Live Marketing. Tem passagens em agências, veículos e anunciantes, como Banco Santander, Repense Comunicação, AKM |PFM, McCann WorldGroup, FCB, Salem Propaganda, Grey Brasil, Editora Nova Cultural, ABEMD, Meio e Mensagem, Folha de São Paulo, entre outros. Além de palestrante sobre D&I no Brasil, foi jurada do Cannes Lions (shortlist), categoria mobile em 2022; eleita uma das 13 Personalidades do Turismo de 2022, pela Skål Internacional; finalista na categoria Institucional do Prêmio Caio e tem cases reconhecidos nos Prêmio Abemd, Prêmio Amauta, Ampro Globes Awards e Cannes Direct. Apresentação: Carol Zaine - VP de Comunicação na APP Brasil e CEO da Vert.se Ale Luppi - Co-fundador da Compasso Coolab APPCaster: Adão Casares - APP Brasil Gravação, montagem e publicação: Compasso Coolab Para saber mais sobre a APP Brasil acesse: https://appbrasil.org.br/ Apoio:Vert.se https://www.vert.se/ Compasso Coolab https://compasso.co/

In this episode of Money Tales, our guest is Emily Chang. Emily's financial adventures began in her early 20s in the most unexpected way. One frigid night, Emily found a young girl huddled by the roadside, clearly beaten and wearing nothing but a windbreaker. She took the girl to a diner, offered her a meal, and then invited her to stay in her spare room for the night. That one night turned into a week, then months, until Emily could help her find stability. Emily's family worried the girl might steal or harm her, but Emily chose to see the potential for good. She helped not just that one girl but went on to assist 17 individuals over the next 23 years, transforming lives one by one. Emily is a global commercial leader with 24 years of experience spanning QSR, Retail, Hospitality, Creative, Tech, and FMCG industries. An acknowledged thought leader in Digital Customer Experience, Workplace Culture, and Business Strategy, Emily holds an exceptional track record of accelerating global brands. She is a bicultural leader with proven success bridging China and U.S. cultures. Before joining VML, Emily was CEO of McCann Worldgroup in China, where she looked after 450 team members across four agencies located in three offices. She developed new strategic and digital O2O capabilities to partner with clients like IKEA, LEGO, The North Face, and Innocent Juice. Prior to McCann, Emily was CMO of Starbucks China, where she oversaw all commercial functions including Digital Flywheel, Loyalty, Sales & Partnerships, Category Management, and Studio. She led the commercial teams that brought O2O experiences to life: Shanghai Roastery Augmented Reality, Starbucks Delivery, and Digital Gifting. Prior to Starbucks, Emily served as Chief Commercial Officer for InterContinental Hotels Group, Greater China where she led transformation of brand experience, loyalty offering, data and BI, and OTA strategy/implementation to turn around share and become the #1 hotel brand in China. As the first executive in China for Apple Retail, she oversaw the APAC region, expanded the flagship footprint, and developed the Apple Asia retail operating model. Emily began her career at P&G, where she worked across all three business units, from upstream innovation to retail and digital marketing at Walmart. Emily believes passionately in living with intention and leading with authenticity. She's a servant leader who gives back by teaching and sharing with next gen leaders; she has delivered four TEDx talks and spoken at other industry-leading events like Fortune Most Powerful Women. She recently published a best-selling book called “The Spare Room,” telling the stories of 17 children she and her family have cared for in their spare room.

Previously Ji was Senior Partner, IBM Worldwide Finance and Operations Director at Ogilvy and Mather Advertising; Director, Brand Strategy Group; Director, Global Agency Coa-Cola; Marketing Manager, Turner Broadcasting. She has an MBA from Emory University – Goizueta Business School and an undergraduate degree in accounting from Oglethorpe University.

WARC's Amy Rodgers talks to Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup and Islam ElDessouky, Global VP Creative at Coca-Cola. Discussing the themes from the winning campaigns from the Creative Effectiveness Lions and insights from the judging room.

Javier Campopiano is getting ready for his first Cannes Lions festival leading creative globally for McCann Worldgroup.The Argentinian-born creative joined the agency about eight months ago from Grey, where he leads a global team across 120 countries from his home base in Madrid. He runs the department as what he calls an “open kitchen,” where everyone is involved and visible in the creative process. In this episode, Campopiano shares his views on advertising's confidence crisis and how that is manifesting with the emergence of generative AI, opens up about his own struggles with mental health and talks about why he's excited to see humor return to Cannes. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup chairs a panel at the IPA Talent & Diversity Conference 2024 exploring partnerships and progressive portrayals. Harjot is joined by Pranay Chandra, Head of Whiskey, Diageo, Sara Denby, Head of the Unstereotype Alliance Secretariat, UN Women UK and Sabrina Godden-Tuma, Global Creative Director, Vodafone.

Follow us on social @doseofblkjoy and learn more about “A Dose of Support” from the 4A's (American Association of Advertising Agencies): ⁠https://docs.google.com/forms/d/e/1FAIpQLSdEW1U3sVdZRCQHPVtmwxAITUEA5I4ojWGAgKJMMp3Tc63l-A/viewform?usp=sf_link⁠ Perry Fair is one of the few people in Marketing and Advertising who has worked across virtually every level in the industry. He has experience in multicultural, traditional, digital, social, experiential, events, branded content, and entertainment. Perry has worked agency-side as President, Chief Creative Officer, and Chief Digital Officer during his career as well as a Global Head of Brand, Global Head of Creative, Head of Partnerships and Global Head of Production and Events as a client.  In Entertainment, Perry led the creation of the pilot for "The Shop," on HBO as VP, Global Head of Creative at Beats by Dr. Dre. Perry developed branded content and entertainment properties as Head of Partnerships for Red Bull and Red Bull Media House North America. Led and created the first global campaign in over 4 years for Converse at McCann. Perry has also written and sold a full-length feature, "The Four Horsemen," to Intrepid Pictures and Universal Studios.  He is currently CCO of New Business and Global Director of Entertainment for McCann Worldgroup.

Ep #227: Building Your Leadership Legacy with Emily ChangWhat mark do you want to leave on the corporate world? How can you create a legacy that not only speaks to who you are but also inspires others long after you've moved on? And how do you accomplish all of that while also crafting a career you love, landing the high-level leadership roles you deserve, and getting paid handsomely all along the way? If you want to create a lasting legacy while also building a career that fills you with joy, you'll love this conversation with the one and only Emily Chang. Currently the CEO of VML West, Emily is a seasoned corporate leader with executive experience at McCann Worldgroup, Starbucks, IHG, Apple, and P&G. She is also a servant leader who has delivered four TEDx talks, authored the best-selling book “The Spare Room”, and is passionate about living with intention and leading with authenticity. In this episode of Women Changing Leadership with Stacy Mayer, Emily and I discuss how to navigate career transitions with courage, make strategic choices that align with your deeper leadership vision, and use your position to create meaningful change and build a lasting legacy.Unlock the missing piece in your leadership development. Take the quiz: www.ReadytoBePromoted.com

Elav Horwitz, the Executive Vice President, Global Head of Applied Innovation, Gen AI Lead of McCann Worldgroup, joins AMA's Bennie F. Johnson to talk about creativity and the human experience, the needs for experimentation, and trends in technology.

Esther Lee, VP of Global L&D at McCann Worldgroup, delves into measuring the return on investment of learning and development and diversity and inclusion initiatives. As organizations invest in upskilling their workforce, they often ask, 'How do we measure the impact and ROI of learning and development programs?' Companies want to ensure that their investments contribute to their bottom line, so training administrators must be able to demonstrate the program's impact. Today, Esther discusses measuring the return on investment of learning and development programs.Connect With: Esther Lee: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

Esther Lee, VP of Global L&D at McCann Worldgroup, delves into measuring the return on investment of learning and development and diversity and inclusion initiatives. In a world where diversity and inclusion are integral to organizational success, measuring the impact of your initiatives is essential. It not only allows you to track progress but also signals your dedication to creating a workplace where everyone can thrive. Today, Esther discusses how to measure your diversity and inclusion initiatives.Connect With: Esther Lee: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

Ryan Estis has more than 20 years of experience as a top-performing sales professional and leader. As the former chief strategy officer for the McCann Worldgroup advertising agency NAS, he brings a fresh perspective to business events. As a keynote speaker, Ryan is known for his innovative ideas on leading change, improving sales effectiveness, and preparing for the future of work. He was recently recognized as one of “the best keynote speakers ever heard” by Meetings & Conventions magazine alongside Tony Robbins, Bill Gates, Colin Powell, and Mike Ditka. Ryan delivers keynote speeches, courses, and online learning with an emphasis on actionable content designed to elevate business performance. His curriculum emphasizes emerging trends influencing leadership effectiveness, sales performance, and customer experience. Ryan helps participants prepare to thrive in today's ultra-competitive, hyper-connected business environment. Ryan supports the world's leading brands, including Liberty Mutual, Darden Restaurants, Goodyear, the Dallas Cowboys, Medtronic, ECCO USA and Blue Cross Blue Shield. He is a faculty member for the Institute of Management Studies, a member of the SmartBrief on Workforce Advisory Board, and a certified Human Capital Strategist. Ryan and his team publish original research featuring client case studies to expand the live event experience. He is also the author of a popular blog on business performance. His writing has been featured in Inc., Forbes, Entrepreneur, FastCompany, SmartBrief, Business News Network, Crain's Business, and Yahoo Business. Ryan is an Ohio University graduate who resides in downtown Minneapolis. When he's not traveling to speaking engagements around the world, Ryan enjoys downtime with family and friends, practicing yoga, and cheering on his beloved Minnesota Timberwolves. ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Recruiters! Join Scott in Las Vegas for his Recruiting MasterClass Seminar on Feb 15 – 16, 2024: www.recruitingisagame.com www.theplacementclub.com Links: https://www.amazon.com/Prepare-Impact-Principles-Human-Centered-Leadership/dp/1637556489 https://ryanestis.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest today is Ryan Estes. Ryan has more than 20 years of experience as a top-performing sales professional and leader. As the former chief strategy officer for the McCann Worldgroup advertising agency NAS, he brings a fresh perspective to business events. As a keynote speaker, Ryan is known for his innovative ideas on leading change, improving sales effectiveness and preparing for the future of work. He was recently recognized as one of “the best keynote speakers ever heard” by Meetings & Conventions magazine alongside Tony Robbins, Bill Gates, Colin Powell and Mike Ditka. Ryan delivers keynote speeches, courses and online learning with an emphasis on actionable content designed to elevate business performance. His curriculum emphasizes emerging trends influencing leadership effectiveness, sales performance and customer experience. Ryan helps participants prepare to thrive in today's ultra-competitive, hyper-connected business environment. Today, we are talking about his new book Prepare for Impact - Driving Growth & Serving Others through the principle of human centered leadership. This book comes out today and you do NOT want to miss this conversation. This show is dedicated to Ryan's journey, this conversation is what we make it. This is Counsel Culture. Learn more at www.ericbrooker.com & www.ryanestis.com 

2023 was a year full of ups and downs for the ad industry, from layoffs and threats of recession to breakthrough innovation and inspiring creative work.On Campaign Chemistry, we spoke with leaders making waves across the industry, from those leading Fortune 500 brands to creative luminaries and executive leadership at agencies across the country.This week on the podcast, we've selected a few clips from some of our most-listened-to conversations of the year to close out 2023 and send us off into 2024. In this episode, you'll hear excerpts from conversations from:McCann Worldgroup global CEO Daryl LeeHilton CMO Mark WeinsteinGoodby, Silverstein & Partners' CCO Margaret JohnsonDroga5 outgoing CEO Susie Nam72andSunny global CEO Evin ShuttPereira O'Dell creative chairman PJ PereiraDiageo chief marketing and innovation officer Ed PilkingtonListen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. And thanks for being a fan! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

In this final 2023 episode, Joel has a meaningful, heartfelt conversation with the delightful Esther Lee, VP of Global Learning and Development at McCann WorldGroup. For Joel,  this episode is one of his absolute favorites in 2023. Esther gets vulnerable and talks about a hard situation that made her cry for weeks as a special ed teacher in the Bronx, the impact of her faith in her professional life, why you should train empathy and kindness in your org (and how!), and much more.If you listen to any podcast this year, make it be this one.

Esta semana, conversamos con mi gran amigo Sebastien Leroux, Director de Expansión de Almabrands, charlista internacional y asesor estratégico. Contexto: Sebastien y yo nos conocimos cuando yo era VP de Integración Digital en McCann Worldgroup y él era el Director de Estrategia para Hispanoamérica y el Caribe en FutureBrand. Temas Clave: ¿Qué está pasando hoy con el propósito de las marcas? Desafíos y mitos del propósito en marketing. Cómo definir y activar el propósito de una marca. La visión de Larry Fink sobre la expectativa pública y el rol social de las empresas. El Quote que comentó Seba? Acá está: “The public expectation of your company have never been greater…Every company must not only deliver financial performance, but also show how it makes a positive contribution to society. Without a sense of purpose, no company, either public or private, can achieve its full potential.”   Larry Fink Chairman and CEO of Blackrock, Inc.   Recuerda suscribirte en ritalin.cl/podcast Y recibir cada martes directamente en tu correo cada nuevo Capítulo.  

Esther Lee, VP of Global L&D at McCann Worldgroup, delves into measuring the return on investment of learning and development and diversity and inclusion initiatives. In a world where diversity and inclusion are integral to organizational success, measuring the impact of your initiatives is essential. It not only allows you to track progress but also signals your dedication to creating a workplace where everyone can thrive. Today, Esther discusses how to measure your diversity and inclusion initiatives. Connect With: Esther Lee: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

Esther Lee, VP of Global L&D at McCann Worldgroup, delves into measuring the return on investment of learning and development and diversity and inclusion initiatives. As organizations invest in upskilling their workforce, they often ask, 'How do we measure the impact and ROI of learning and development programs?' Companies want to ensure that their investments contribute to their bottom line, so training administrators must be able to demonstrate the program's impact. Today, Esther discusses measuring the return on investment of learning and development programs.Connect With: Esther Lee: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

Today on the Self Smarter podcast, we talk about a very important generation that is expected to make up approximately 25% of the workforce by 2025, Gen Z. In this week's episode, Megan is joined by two very special guests from the DMA Solutions team – Hena Husain and Halle Caroline Cheatham. They share what it's like being and working alongside Gen Z, and how their experiences working in today's environment has shaped them. As leaders, when we acknowledge Gen Z's unique background, we set the foundation to effectively engage with and lead this generation in the workplace. In today's music moment, Hena and Halle Caroline share who they believe will be the top 3 artists in their Spotify Wrapped this year. Show Notes: We have some game changing news for you – at long last, we've developed an exciting new Enneagram tool you are going to want to sink your teeth into. With this offer, you get two incredible eBooks all about the Enneagram for only $29.99. The first resource, titled All About The Enneagram, will provide you with a comprehensive look of all nine Enneagram types. The second, titled Leadership and The Enneagram, will aim to help you become a more informed and intentional leader, so that you can guide your team to begin their own personal growth journey. What better gift can you bestow upon someone other than the gift of knowledge? Visit www.beselfsmarter.com and click on the resources tab to get your Enneagram Bundle today!Gen Z In The Workplace: How Should Companies Adapt? website – Johns Hopkins University Generation Z in the Workforce website – CSP GlobalHow Is Gen Z Changing the Workplace? website – Zurich 25+ New Generation Z Statistics (2023) website – Exploding TopicsThe Truth About Gen Z website – McCann Worldgroup 42% of Gen Z Prioritize Work-Life Balance Survey Says website – Yahoo!Follow the podcast:Instagram: https://www.instagram.com/selfsmarterpodcast/Facebook: https://www.facebook.com/selfsmarterpodcast/LinkedIn: https://www.linkedin.com/company/self-smarter-podcast/about/Rate the Self Smarter Podcast on Spotify and Apple Podcasts and leave a review to help us improve our content.Advertise on the Self Smarter Podcast to reach our audience of business leaders via info@dma-solutions.com.

Powered by Design Pickle, hosted by Russ Perry, this exciting, nerdy podcast shines a spotlight on the intersection of creativity and technology! Today's guest is none other than the Head of Creative at Pictory himself, Arjun Sahdev! Arjun has well over a decade of experience in the creative industry as a creative lead, from companies like McCann Worldgroup to Portl, Arjun has vast knowledge in design and creativity.  Feel free to check out Pictory: https://pictory.ai  Make sure to follow Arjun, connect with him on LinkedIn: https://www.linkedin.com/in/aksahdev

Today on the latest episode of Discover Your SecondAct Podcast, we have a very special guest for you - Anil Nair. He is an Entrepreneur, Founder - ASN Growth Consulting & Co-Founder - Goodwind Moto Tours.In the last 30 years of career in advertising & brand building, Anil has worked with some of the world's most illustrious organizations such as McCann Worldgroup, L&K Saatchi & Saatchi, & Kalyan Jewelers.This episode is a special one as 2 college buds reunite after 3 decades, conversing about the better times, the challenges faced, the successes earned and everything in the middle.We discussed his humble beginnings at St. Xavier's College, The Power of an Authentic Support System, How Hustle Culture is Ruining our Society, How He Learned his Self-Worth & his SecondAct.Our #SecondAct learnings -✅Cultivate Relationships which welcome vulnerability & help you grow.✅Shortcuts are slow death. Perform Deep Work to make real progress.✅No Pretense can overshadow your Humbleness & Authenticity✅Don't be fixated to End Goal. Enjoy the journey in the middle.Anil's Story is one of immaculate tenacity & perseverance, with multiple SecondActs under his belt, built from the ground up. It was an immense pleasure to have him as our guest. This Episode is MUST LISTEN.Tuck yourself in for a great podcast listening experience in the 16th episode of Discover Your Second Act Podcast, Season 3 featuring Anil Nair.Follow SecondActInstagram:⁠ https://www.instagram.com/iiact/⁠LinkedIn:⁠ https://bit.ly/3Qz9LmS⁠Website:⁠ https://thesecondact.in/⁠--⁠#DiscoverYourSecondAct⁠

This week, SVP Content David Tiltman talks creative effectiveness with Jenni Middleton, SVP Content and Editor-in-chief at LIONS, and Jamie Peate of McCann Worldgroup. David, Jenni and Jamie, as well as three of WARC's editors, then offer a preview of WARC and LIONS' Creative Impact content programme, which will be taking place across the 2023 Cannes Lions International Festival of Creativity. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Nadia Tuma-Weldon is Global Head of Thought Leadership at McCann Worldgroup, and Executive Vice President of Truth Central, the agency's global intelligence unit. She was named to Luxury Daily's Luxury Women to Watch in 2021 list. She has nearly 10 years of thought leadership experience, leading global pieces of research on topics as varied as globalization, sustainability, affluence, privacy and age. As Global Head of Thought Leadership, Nadia guides the organization in producing elevated insights that both unearths hidden truths across global culture, and leads to greater business impact.

Singleton Beato is a thoughtful leader, an insightful person and a wonderful conversationalist. She has deep experience and bright ideas and we have been thinking about this conversation since we recorded it. As Global EVP, Chief Diversity, Equity, and Inclusion Officer at McCann Worldgroup, a global network of creative and media agencies, Singleton is responsible for designing and leading strategic initiatives that increase organizational capacity, innovation, and growth. With over 25 years of executive experience, Singleton's career has been defined by leading large-scale people and organizational change initiatives. She is a visionary DEI leader who focuses as much on ensuring the work product her company produces as she does the culture of the company itself. Representing some of the world's biggest brands, Singleton helps client leaders and creative teams produce work that is inclusive, representative, respectful and impactful. Singleton was named one of 2019 Most Influential Women in Corporate America by Savoy Magazine, one of Ad Week's 2020 Women Trailblazers, and one of New York's Most Outstanding Corporate Citizens.   Highlights:  [02:49] Singleton's back story [07:29] A personal story of risk taking [14:29] How to be respectful, resonant, and relevant [20:47] How her work reflects Singleton's values [24:48] Singleton didn't always know she'd be a leader [25:31] Finding purpose and clarity about your career [30:43] Overcoming fears and limiting beliefs [35:27] Singleton's daily habits of success [40:54] Setting and achieving goals [49:11] Building your network and asking for help [53:29] Lightning Round Questions Quotes: “There are scenarios and circumstances that we need to become well-versed in before we are able to move in those spaces with great authority in the way we want to.” – Singleton Beato “The best way for people to learn is through stories.” – Singleton Beato “When it comes to achieving goals, the number one thing is to use your technology.” – Singleton Beato   Lightning Round Questions: What book has greatly influenced you?  “Night” by Elie Wiesel What is your favorite inspiring quote or saying?  “Achieving your goals is a game of options.” What is one word or moniker you would use to describe yourself?  Enthusiastic What is one change you've implemented that made your life better?  Checking in with myself daily.  What power song would you want playing as you walk out onto a stage?  “Cuff It” by Beyonce  About Singleton Beato: Singleton Beato is the Global EVP, Chief Diversity, Equity and Inclusion Officer at McCann Worldgroup, where she is responsible for designing and leading strategic initiatives that increase organizational capacity, innovation and growth.  With over 25 years of experience as an accomplished executive, Singleton is recognized for her success driving large scale people and organizational change initiatives across a wide range of industries, having held talent leadership roles at J. Walter Thompson, Crunch Fitness International, and Bloomberg L.P.    Previously, Singleton was EVP, Diversity Strategy and Talent Development at the 4A's where she provided leadership and advice to senior advertising and media agency executives working to create and activate a strategic approach to D&I.  Singleton was the visionary and architect of high-profile initiatives including The Face Of Talent symposium and the Ad industry's only Talent Leadership Conference, Talent@2030.  She also led the transformation of the renowned Multicultural Advertising Intern Program (MAIP) and the 4A's Foundation.  And, after assuming P&L responsibility for Talent Development and Diversity related revenue streams, Singleton consistently delivered on revenue and margin growth targets for the organization. Singleton received a MS from Fairleigh Dickinson University and serves on several non-profit boards including the Brand Erwin Center for Brand Communications, AdWeek's D&I Council, the AAF's Mosaic Council, NYWICI, Own The Room and Figure Skating in Harlem as well as the Advisory Board of the Brand + Integrated Communications program. She has received numerous awards and accolades from the AAF, the 4A's, the ADCOLOR Coalition, the National Diversity Council, the World Diversity Leadership Summit.  Additionally, Singleton was named one of 2019's Most Influential Women In Corporate America by Savoy Magazine, one of AdWeek's 2020 Women Trailblazers and one of New York's Most Outstanding Corporate Citizens.  Links: LinkedIn URL: https://www.linkedin.com/in/singleton-beato-835bb14/  Twitter: https://twitter.com/singleton_beato 

Daryl Lee took on the role as global CEO of McCann Worldgroup in July 2022 with a vision to bring the network's multidisciplinary agencies closer together. With a career path straddling both media and creative agencies, he has the background to do it. The ultimate goal is to put audience planning and data at the heart of what McCann does best: build enduring brands. That involved a restructuring of its leadership team to create dual roles across agencies and at the Worldgroup level to ensure key execs have “hats” in both camps. In this episode, Lee chats about how the network is attracting and retaining the best young creative talent, despite advertising gaining complexity and losing the “simple sexiness” of the Mad Men era. He also shares his favorite advertising moments from Super Bowl LVII.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS

In this week's episode, I speak to Alex Lubar, Global President and Chief Operating Officer at DDB Worldwide.Join us whilst we talk all about how to nurture and retain the talent in your team.Being able to do this well is such a challenge right now and Alex's knowledge and experience offer so much valuable insight on how to get it right.Key takeaways include:● 2 core strategies to nurture and retain talent● The importance of contextual empathy● The art of decision makingAlex has just joined DDB Worldwide as Global President and Chief Operating Officer. Previously he worked for McCann for almost a decade in multiple roles across the globe. Prior to that, he was President of McCann Worldgroup Asia Pacific, where he led an organisation of 3,200 people across 12 markets that represent one of the largest, fastest-growing marketing regions of the world.Alex also served as CEO of McCann London where under his leadership, the agency was named to the list of Top 10 agencies in the world by the Gunn Report. McCann London was also shortlisted for Campaign Magazine's Agency of The Year in 2018.Prior to being in London, Alex was Global CMO for McCann Worldgroup, based out of New York City, where he oversaw all integrated new-business activity. Alex successfully leveraged the capabilities of McCann Worldgroup across the globe and led a number of international new business opportunities, including Microsoft, RB and MGM, to name a few. Having spent over 15 years in the US, Alex worked at a number of advertising agencies, including Grey and BBH.Follow Joanna Howes and The Change Creators:website: https://www.thechangecreators.comlinkedin: https://www.linkedin.com/in/joannahowes/For Leadership and team coaching and training, you can message me at joanna.howes@thechangecreators.com and we can book a call. website: https://www.thechangecreators.com linkedin: https://www.linkedin.com/in/joannahowes/youtube: https://www.youtube.com/channel/UC2kZ-x8fDHKEVb222qpQ_NQ

In this week's episode, I speak to Karen Buchanan, CEO at McCann Manchester.Join us whilst we talk about the fear of being rejected and how to have the confidence to be yourself.Karen also speaks beautifully of her experience with grief while going through menopause; the impact it had on her, the way it shaped how she lives and her leadership style.Key takeaways include:● How we need to equip leaders to navigate uncomfortable conversations● Why we must be more in the present than focusing on the future● How to grow your confidence and encourage confidence in othersKaren has a focus on driving connected creativity and digital innovation across McCann Manchester, driving growth for brands. Previous roles include chair/CEO of Publicis London. Prior to Publicis she was managing director of independent London agency, The Red Brick Road.Karen sits on the Advertising Association Board and served on the IPA Council for 12 years.  She is an active member of WACL and a Board Trustee of Sported, a Sports for development charity.  She is passionate about building inclusive cultures and is chair of McCann Worldgroup's UK & European Conscious Inclusion Council. Karen was recognised this year by the IPA on its iList. She is an active Mentor for women in the industry.Follow Joanna Howes and The Change Creators:website: https://www.thechangecreators.comlinkedin: https://www.linkedin.com/in/joannahowes/For Leadership and team coaching and training, you can message me at joanna.howes@thechangecreators.com and we can book a call. website: https://www.thechangecreators.com linkedin: https://www.linkedin.com/in/joannahowes/youtube: https://www.youtube.com/channel/UC2kZ-x8fDHKEVb222qpQ_NQ

Do you want to challenge and expand your analysis skills to solve problems more effectively? In this episode, Kim speaks with Serena May, who leads in the space of facilitation, human-centred design and futures foresight by applying her skills from the world of organisational change, foresight and strategy. Serena's valuable skills and mindset, which they share insight into in this chat, are a delight of inspiration. We encourage you to challenge yourself and experiment with what resonates from this episode. We explore: - Activities, frameworks and tools for problem solving and thinking differently about something. - Facilitating teams to prioritise planning and sustaining ideas from workshops. - What effectively drives impact. - Enabling conscious inclusion. - And more gems you will explore through your own participation. Thank you, Serena, for being passionately and purposefully curious. Through this, you are a role model for leading intentional change and you demonstrate how it can be achieved simply. It excites us for others to be inspired by how you operate and achieve intentional change for the better.

In this week's episode of Fostering Change, Rob Scheer talks with Emily Chang, author of The Spare Room. Emily has 23yrs corporate experience and executive leadership at P&G, Apple, InterContinental Hotels Group, and Starbucks. Now the CEO of McCann Worldgroup, China. Prior to joining McCann Worldgroup in 2020, Emily held executive marketing and commercial roles at P&G, Starbucks, Apple, and InterContinental Hotels Group. Known for designing innovative O+O branded experiences, she has led marketing innovations like opening the first Starbucks Roastery outside of Seattle, introducing Apple Podcasts in China, and creating one of China's first reality television series.In 2022, Emily was awarded “Women To Watch Greater China” by Campaign Asia, recognized for her brand of purpose-driven leadership and focus on workplace inclusion. She sits on the board of SOS Children's Villages and is the author of a best-selling book called “The Spare Room,” also the topic of her first TEDx Talk. Story Key Notes:

She's the CEO of McCann Worldgroup China. With 23 years of experience in marketing at powerhouses like Apple and Starbucks, Emily Chang offers some excellent advice. Like how to persevere through the first few years of your career, shedding light on client side and what it's like to lead thousands of people to success. Check out our IG or website to connect with her and see our free master resource list. www.breaking-entering.com --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support

Imagine gifting someone a little extra fun, moment of joy, or small delight. This is what Emily Chang, CEO of McCann Worldgroup, calls "bringing the confetti." In this episode, Lisa and Emily discuss the micro-moments in each day that add up to something meaningful. Their conversation will leave you considering the profound power of words and how you can use them to leave a lasting social legacy.Guest Links:Emily's LinkedIn SocialLegacy.comMcCannWorldgroup.comBook: The Spare Room: Define Your Social Legacy to Live a More Intentional Life and Lead with Authentic PurposeCredits: Lisa Nichols, Host; Scott Crosby, Executive Producer; Daniel Williams, Recording Engineer; Jenny Heal, Guest Coordinator; Morgan Cochran, Marketing Support

About This EpisodeTo Emily Chang, being bold stems from leaning in even when you don't completely understand how you're going to achieve the goal or what the desired outcome looks like. From starting in science then pursuing business and finance, Emily has worked with some of the top brands like Starbucks, Apple, and Procter&Gamble, and she is now CEO for McCann Worldgroup, China, a creative marketing agency. During this time, she and her family have opened up their spare room to those that need it. She describes the journey of how this organically came about and how social legacy has played a significant role in her life. Emily explains how the smallest spark can grow into a strong flame, noting how we can nurture our own spark and open ourselves up to possibility. From defining our offer and thinking how best we can serve others, Emily walks us through her bold journey of living an intentional life and how to find and embrace our true purpose.   About Emily ChangEmily Chang is currently the CEO for McCann Worldgroup, China, and previously served as the Chief Marketing Officer for Starbucks, China, and the Chief Commercial Officer for InterContinental Hotels group, Greater China. Earlier in her career, she led Retail Marketing for Apple in Asia-Pacific and began her career with eleven years at Procter & Gamble. She is an action-oriented visionary known for cross-cultural team engagement, innovative brand building, and authentic people leadership. With her husband of twenty years, eleven-year-old daughter, rescue mutt named Holly Berry, and pygmy hedgehog named Scarlett Jellybean, she has shared her spare room with sixteen young people, five dogs, one turtle, one guinea pig, and 129 snails.  Additional ResourcesWebsite: www.social-legacy.comBuy the Book: https://social-legacy.com/the-spare-room/Instagram: @thespareroom.emilychangFacebook: @TheSpareRoom

Jeanie chats with the founder and CEO of Noetic Consultants, Nancie McDonnell Ruder. We chose to replay this episode because you'll quickly learn that Nancie and her team are so much more than marketing strategy and research and training. She takes such a personal and textured approach to her clients and to the world around her. Jeanie and Nancie dive into the ingredients of a good day, as well as a tough day. They share personal rituals and practices that help keep them on the course of their own evolution and growth and happy life.With over 20 years experience in marketing strategy, marketing training, branding and consumer research, Nancie loves building brands and helping people get better equipped to do so. She began her professional career with the Leo Burnett Company in Chicago, Illinois, where she served clients such as Procter & Gamble, Eli Lilly, The Gap, Lexmark Computers and Hoerchst Marion Rousseau. She launched Noetic Consulting in 2002 with the mission to “equip the people who build the brands using consumer research, brand strategy, training and other services and tools”. Through Noetic, Nancie has provided strategic guidance to clients large and small, including: AT&T, Discovery Channel, Georgetown University, McCann Worldgroup, Nike, Vail Resorts, Samsung Electronics, SC Johnson, Baywa Renewal energy and others. This is a very personal and practical conversation that you're sure to enjoy!(1:45) Jeanie shares how she met Nancie(4:36) Nancie's personal philosophy(8:25) Nancie describes her ideal day & routines (15:30) How to shift your energy(16:48) Noetic's Core Values(23:13) A proud moment from Nancie's 19 & 3/4 years in business(25:50) Nancie reflects on a unique client and learning experience from her past(28:20) Nancie & Jeanie discuss their support circles(37:45) What can we walk away with from this conversation? Connect with Nancie McDonnell Ruderhttps://www.linkedin.com/in/nancieatnoetic/ Subscribe: Warriors At Work Podcasts Website: https://jeaniecoomber.comFacebook: https://www.facebook.com/groups/986666321719033/Instagram: https://www.instagram.com/jeanie_coomber/Twitter: https://twitter.com/jeanie_coomber LinkedIn: https://www.linkedin.com/in/jeanie-coomber-90973b4/YouTube: https://www.youtube.com/channel/UCbMZ2HyNNyPoeCSqKClBC_w

Episode 31 of series 4 is now LIVE and I had the pleasure of talking to Jim Rothnie, Regional Growth Director – Europe & UK, McCann Worldgroup and Chief Growth Officer – EMEA, Craft WW. Tune in now to hear us chat about why working on a pitch is the best way to learn at speed, and the things you need to think about when deciding who to put on your pitch team.Jim speaks beautifully about the importance of human connection in growth and how to respond to failure, to turn those dark moments into ones of light and success.Key takeaways include:Who should be on a pitch teamHow to flip your mindset on growthThe ability to turn failure into successFollow Joanna Howes and The Change Creators:website: https://www.thechangecreators.comlinkedin: https://www.linkedin.com/in/joannahowes/For Leadership and team coaching and training, you can message me at joanna.howes@thechangecreators.com and we can book a call. website: https://www.thechangecreators.com linkedin: https://www.linkedin.com/in/joannahowes/youtube: https://www.youtube.com/channel/UC2kZ-x8fDHKEVb222qpQ_NQ

Laura Simpson argues that online meetings have good for individuals and companies, and that we should be wary of returning to the status quo. The meeting, says Laura, is the fundamental unit of white collar working life. And in the last couple of years it's undergone a revolution - out have gone the suits, glass tables and rigid hierarchy; in have come moments of vulnerability, the hand raise function, and unannounced visits from children. It's happened in plain sight, but its consequences have been little discussed. Laura is a Global Director at advertising and marketing company, McCann Worldgroup. As she shares stories from some of the meetings she has been in, she explains why she believes this change has created a re-imagining of what meetings could be, and a rebalancing of power within them - with more people, and in particular more junior people and those who previously felt marginalised, empowered to contribute. Producer: Giles Edwards

Emily Chang wants to be a positive force for change in the world. The McCann Worldgroup, China CEO has already set a practical, yet powerful plan in motion with her book “The Spare Room.” She shares with Jeanne what inspired her to start the “Social Legacy” movement, how it works, and why it leads to stronger leaders and just better humans; why she believes we should integrate work and family instead of trying to find a balance, and how doing so changed her life 3-dimensionally; why you should always say yes when somebody offers you help; and why she wants her epitaph to read "I died empty." About EmilyEmily Chang is a true change-maker, having catalyzed a turnaround for McCann Worldgroup, China in just over a year. She has always positioned creativity and innovation at the center of her business strategy. When working as the CMO for Starbucks China, Emily was responsible for marketing, sales, loyalty, customer engagement, and the digital ecosystem. Her teams were credited with tripling digital tender across stores, helping open the Starbucks Shanghai Roastery, and launching the brand's delivery program. Before joining Starbucks, Emily was Chief Commercial Officer for InterContinental Hotels Group, Greater China. Prior to IHG, she worked for a combined 15 years at Procter & Gamble and Apple. In 2022, she was awarded “Women to Watch Greater China” by Campaign Asia, one of the most prestigious awards in the marketing and advertising industry. Emily sits on the board of SOS Children's Villages, and is the author of the best-selling book “The Spare Room,” also the topic of her first TEDx Talk. She is married and has a daughter, along with a dog and a pygmy hedgehog. Instagram: @thespareroom.emilychangFacebook: @thespareroom.emilychangLinkedIn: Emily ChangWebsite: social-legacy.com

Alex Lopez is President & Global Creative Chairman at McCann Worldgroup. Before that, he spent 23 years at Nike, where he became one of the most accomplished and awarded brand marketers of our generation. Pick any of your favorite Nike campaigns of the past two decades, and chances are you'll find Alex's fingerprints. Including on the now legendary Dream Crazy campaign starring Colin Kaepernick. Alex also led efforts to launch new sport categories like Nike Skateboarding, the brand's launch into Digital Sport via the Fuel Band, and most recently Nike's foray into long-form content with Waffle Iron Entertainment. Alex has won every major creative marketing award including an Emmy, seven Cannes Grand Prix Lions, the D&AD Black Pencil, One Show Brand Of The Year, and hundreds more. His work is in the permanent collection of the Museum of Modern Art in NYC. 

As a leader today, if you have not considered what your legacy is, or at least could be? Without a Legacy project, you are going to find it very hard to lead a Millennial workforce and pretty much impossible to lead Gen-Z. That being said, you're busy. There are deadlines and shareholder meetings. Everyone is pulling at you. So, how can you find out what your legacy is, as a human and as a leader?     Well, that's where we are going, so stay tuned. Our guest for the next two episodes is Emily Chang. Emily is the CEO of McCann Worldgroup, one of the Big Four global marketing firms, with an integrated network of advertising agencies in over 120 countries. She is a seasoned executive who has worked with some of the world's most renowned companies like Procter & Gamble, Apple, and Starbucks.  Over the last twenty-two years, Emily's job has brought her and her family to eight different homes across USA and China. Everywhere she's lived, Emily has found herself at the unique intersection of what she terms, her Offer and Offense. Life has served up young people who have been abused, neglected or marginalized, to find sanctuary in her spare room.  Among her deeply personal accounts, Emily shares heart-wrenching stories of an emotionally abused child bride, rescuing a dying baby boy, and the abused daughter of a local prostitute. With the sixteen young people she and her family have cared for, Emily has found that living into her Social Legacy has not only deeply enriched her home life, it has also enabled her to become a more authentic and relatable leader in the workplace. The depth of these stories is covered in a long-form, heart-wrenching and truly inspiring interview Emily did with us on Curiosity Bites. (https://shows.acast.com/curiosity-bites/episodes/13-emily-chang-inconvenient-purpose-the-price-of-miracles)  Now, more than ever, social purpose has become an urgent leadership imperative.  Emily's latest book, The Spare Room, will help you identify your Social Legacy to live a more intentional life and lead with authentic purpose. Website: https://social-legacy.com Social: https://www.linkedin.com/in/emilychang8621 https://www.instagram.com/thespareroom.emilychang Part 2) The "AND" of Contradiction Vulnerability and Confidence Why You Should Take Your Kids to Work The Power of AND Authentic - A-Holes! What it Means to Be "Authentic" The Action of Purpose! Loyalty and Inspiration Why The Future of Leadership is Hard & Soft  Curious about how to tap into what drives meaning in your life and create meaningful transformation in the lives you touch? Take a look at DovBaron.com Learn more about your ad choices. Visit megaphone.fm/adchoices

As a leader today, if you have not considered what your legacy is, or at least could be? Without a Legacy project, you are going to find it very hard to lead a Millennial workforce and pretty much impossible to lead Gen-Z. That being said, you're busy. There are deadlines and shareholder meetings. Everyone is pulling at you. So, how can you find out what your legacy is, as a human and as a leader?     Well, that's where we are going, so stay tuned. Our guest for the next two episodes is Emily Chang. Emily is the CEO of McCann Worldgroup, one of the Big Four global marketing firms, with an integrated network of advertising agencies in over 120 countries. She is a seasoned executive who has worked with some of the world's most renowned companies like Procter & Gamble, Apple, and Starbucks.  Over the last twenty-two years, Emily's job has brought her and her family to eight different homes across USA and China. Everywhere she's lived, Emily has found herself at the unique intersection of what she terms, her Offer and Offense. Life has served up young people who have been abused, neglected or marginalized, to find sanctuary in her spare room.  Among her deeply personal accounts, Emily shares heart-wrenching stories of an emotionally abused child bride, rescuing a dying baby boy, and the abused daughter of a local prostitute. With the sixteen young people she and her family have cared for, Emily has found that living into her Social Legacy has not only deeply enriched her home life, it has also enabled her to become a more authentic and relatable leader in the workplace. The depth of these stories is covered in a long-form, heart-wrenching and truly inspiring interview Emily did with us on Curiosity Bites. (https://shows.acast.com/curiosity-bites/episodes/13-emily-chang-inconvenient-purpose-the-price-of-miracles)  Now, more than ever, social purpose has become an urgent leadership imperative.  Emily's latest book, The Spare Room, will help you identify your Social Legacy to live a more intentional life and lead with authentic purpose. Website: https://social-legacy.com Social: https://www.linkedin.com/in/emilychang8621 https://www.instagram.com/thespareroom.emilychang Part 1) Defining What Pisses You Off   Promotion as a set-up for failure or Success Comfort for The Spirit, a CEO's Path Finding the Extraordinary in Everyone The Cross Roads of Offence and Offer Determining Your Framework Curious about how to tap into what drives meaning in your life and create meaningful transformation in the lives you touch? Take a look at DovBaron.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Sergio Lopez is EVP. Global Head of Production at Publicis Groupe. Previous to this he was the Chief Production Officer at McCann Worldgroup and CEO of Craft UK & EMEAIn this episode Sergio shares that although he started off very young and inexperienced, by continuously surrounding himself with the right people and amazing mentors, his success now spreads across 17 countries.Despite his achievements, like many of us Sergio also struggles with Impostor syndrome. Sergio had to use creative thinking to prove not only to others but also to himself, that he can succeed in this industry and lead his team to success. He explains how change can be a scary phenomenon in business, and how the fear of change can create resistance within teams. He talks us through his journey where he had to embrace courage himself, in order to be able to bring that courage into his team and help them step out of their comfort zone. Lopez has spearheaded six years of continued growth and the unification of production operations and studios (TV, Art Buy, Print, Digital, Studio) driving creative success, organic expansion of production and content creation capabilities across the agency network at scale.Topics covered include:Impostor SyndromeCreative thinkingPerseverance Resistance towards Change The importance of Vision in a companyLearning from getting it wrongEvolving thinkingThe ability to separate oneself from the role they are playing in the business worldThe gift of certaintyFollow Joanna Howes and The Change Creators: website: https://www.thechangecreators.comlinkedin: https://www.linkedin.com/in/joannahowes/For Leadership and team coaching and training, you can message me at joanna.howes@thechangecreators.com and we can book a call. website: https://www.thechangecreators.com linkedin: https://www.linkedin.com/in/joannahowes/youtube: https://www.youtube.com/channel/UC2kZ-x8fDHKEVb222qpQ_NQ

In our next episode of “Spontaneously Candid,” Harjot is joined by our very own Alex Lopez, President and Chief Creative Officer, who recently joined McCann Worldgroup after a 20-year career at Nike, making a huge career shift from the client to agency business.  One of the most accomplished and awarded brand marketers and creative storytellers in the world of consumer marketing, Alex has a history of defining, differentiating and activating consumer engagement across Nike's brand. During his career there, Alex was at the leading edge of evolving how the brand connects with consumers, spearheading some of its most influential efforts, including: Dream Crazy, Equality and You Can't Stop us among many others.  Alex's work has impressively won every important creative marketing award, including multiple Emmy nominations and wins, Cannes Grand Prix Lions, a D&AD Black Pencil and hundreds of others. He even has work featured in the permanent collection at the Museum of Modern Art in NYC.   Tune into learn about Alex's past, his tricks of the trade and what parts of his personal life have helped pave the way for him.    

New year, new “Spontaneously Candid!” To kick off 2022, Harjot is joined joined by the unstoppable Amy Armstrong – Global CEO of Initiative, one of the top media agencies in the world and a sister IPG agency to McCann Worldgroup. In this episode, we scratch the surface of everything Amy has accomplished. Perhaps even more importantly, Amy shares her complex and inspiring personal story.Amy has held leadership positions at IPG for over 20 years, including serving as President of BPN Worldwide and of ID Media, which is even more impressive when you consider that she was at the helm when the ad world had few female leaders. Her strategic acumen, ability to identify and develop talent and continued focus on accountable and impactful D, E&I efforts have made her one of the agency world's most effective and admired leaders.  While serving as Initiative's U.S. CEO, Amy's role at the agency before taking on the global leadership role, the agency won virtually every U.S.-based accolade there is, including being named U.S. Comeback Agency of the Year by Ad Age, U.S. Media Agency of the Year by Adweek, and a Best Place to Work by Ad Age. Tune in to find out about Amy's journey, how she got to where she is, what personal and professional barriers have stood on her way and how she conquered them.  

In this episode, Jack Sharry talks with John Connors, the Founder and CEO of Boathouse Inc. Before building his firm in 2001, John worked for corporations such as Hill Holiday and McCann Worldgroup. John's vision of success and high performance as a marketer was greatly influenced by these industry pioneers and set him on the path to building his own firm. John talks about why maintaining clients over the long-term is essential to success. High client retention is a matter of having a connection strategy, leveraging data, and building a narrative around the business. John and Jack discuss the concept of narrative economics, the importance of storytelling, and the use of data sets to drive brand strategies. “Narrative drives economic impact. Most CEOs and CFOs know that. They have economic data (GDP, employment, housing, etc.) but never narrative data to look at causality, correlation related to the economic data.” ~ John Connors Main takeaways  Don't over-index on only one part of the marketplace. Look at the state of the whole marketplace, even of the outliers. Study what influences consumers. Institutions such as politics, media, and others are a big part of your client's lives. Combine what's important to both of you when strategizing. Use innovative tools to gauge what's flourishing in the market. The data sets are good indicators of how you can tweak your marketing strategies. Your story builds over time. Stay updated and continue to level up your knowledge about your industry. Links John Connors on LinkedIn Boathouse Hill Holliday McCann Worldgroup Tesla Irrational Exuberance by Robert J. Shiller Signal AI NetBase Quid Connect with our hosts LifeYield Jack Sharry on LinkedIn Jack Sharry on Twitter Subscribe and stay in touch Apple Podcasts Spotify LinkedIn Twitter Facebook