Podcast appearances and mentions of rich silverstein

Which mountain are you climbing? That's the exact question Bonnie Wan asked herself when her life hit a crisis point, both at work and at home. Instead of staying stuck, Bonnie went all in—taking the same tools she mastered as an Advertising Agency Creative Director and turning them inward. The result? She created a Life Brief—a no-holds-barred roadmap to how she truly wanted to live. And she didn't just skim the surface. Bonnie dug deep into her core values, peeled back her beliefs, and got crystal clear on what she wanted to feel every day. Spoiler alert: It worked. Bonnie unlocked achievements beyond her wildest dreams, and now she's on a mission to help others do the same with her book, The Life Brief, plus workshops and talks worldwide. Don't miss this episode where Bonnie explores her perfectly imperfect journey.   Bio Bonnie is creator and author of The Life Brief, a simple and profound action-driving practice that helps  people navigate life's biggest and trickiest decisions with clarity, creativity and courage.  The Life Brief applies the art and science of brand strategy to how we live our lives, helping people get clear, take meaningful action, and live with greater intention and imagination.   As Partner and Head of Brand Strategy at Goodby, Silverstein & Partners (GS&P), Wan leads strategy for  Fortune 500 companies including Blackstone, BMW, Comcast/Xfinity, Frito-Lay, and Kraft-Heinz. She also  harnesses strategy to create powerful, provocative, award- winning campaigns fighting racial injustice,  child sex trafficking, cyberbullying, college campus rape, and gender inequality. Wan has been named an  Advertising Icon, an Ad Age Leading Woman, and Chief Strategy Officer of the Year.   The Life Brief has evolved from an agency talk to keynotes, workshops and now a best-selling book. The  Life Brief: A Playbook for No Regrets Living is the essential tool for aligning your daily actions with your  ambition and values. As a Brand Strategist turned Life Strategist, Wan not only helps companies  innovate from a place of purpose, but also guides everyday people who seek to realize their potential.  Wan has taught The Life Brief at Accenture, AirBnB, Apple, Change.org, Chief, Google, SXSW, and World  50 Group as well as for Gwyneth Paltrow's Goop, and Jane Goodall's Activating Hope Summit.  Wan appears in Jeff Goodby and Rich Silverstein's Masterclass on Advertising and Creativity and is  featured in the documentary film, The Big Flip, chronicling the lives of four women breadwinners and  their families. She has also been interviewed on Katie Couric's Katie show and HuffPost Live. Her articles  have been featured by Fast Company, Campaign Magazine, AdAge, and Adweek.  The Life Brief website: https://thelifebrief.com/

In this episode we share lessons in advertising and creativity from the 2009 documentary, Art & Copy.Art & Copy was produced by renowned documentary maker, Doug Pray, and features some of the most respected and creative minds from US advertising over the last 50 years, including Jeff Goodby, Rich Silverstein, Mary Wells, Hal Riney, Lee Clow & Dan Wieden.You can find out more about director Doug Pray at https://dougpray.com/.Art & Copy is currently available for streaming via PBS documentaries on Amazon Prime Video: https://www.amazon.com/Art-Copy-Jake-Shimabukuro/dp/B00E9564S4Let us know your thoughts on the episode by messaging us across all platforms @SiteVisibility. Hosted on Acast. See acast.com/privacy for more information.

How we got Jeff Goodby on The Imposterous still baffles us. But then we remember Laura Petrucelli talked him into it so yeah, it had nothing to do with us. Back to feeling like imposters.Jeff, along with his friend Rich, started this whole Goodby Silverstein and Partner thing.Jeff grew up in Rhode Island and graduated from Harvard, where he wrote for the Harvard Lampoon. He worked as a newspaper reporter in Boston, and his illustrations have been published in TIME, Mother Jones and Harvard Magazine.He began his advertising career at J. Walter Thompson and was lucky enough to meet the legendary Hal Riney, whom he still thinks of as his mentor. It was with Riney at Ogilvy & Mather that Goodby learned his reverence for surprise, humour, craft and restraint.He also met Rich Silverstein there. They founded GS&P in 1983 with a founding client they renamed Electronic Arts. Since then, the two have won just about every advertising award imaginable. And yes, Jeff was the guy who originally wrote “got milk?”He is also a director and has delivered the director's address at the Association of Independent Commercial Producers. His work has been memorialised in the Museum of Modern Art in New York City. In 2006 he was inducted into the Advertising Hall of Fame, and in 2019 he and Rich received the Cannes Lion of St. Mark Award for lifetime achievement. In 2020 the two starred in an 18-part MasterClass online learning series.Jeff has always held that the best advertising is like vandalism—loud, funny and still there the next day. It's a topic that has earned international attention, in a talk first given at Cannes and then at comparable creative events in London, Sydney, New York City and Boston. He continues to believe that his success is a happy confluence of his mother (a painter), his father (a Wharton graduate) and the rest of his family, who have always been a constant reminder of irony and humility. He lives in Oakland, California, with a dog, a cat, three horses and said it was OK for us to lift this bio for GSP's website.

Have you ever asked yourself these hard questions...What do you really, really want in your life?  What matters most to you?  These are the questions you will find in the Life Brief.  The Life Brief is the creation of Bonnie Wan. It's a practice that helps you uncover what you really want in life in order to live with intention, creativity and joy.  In 2010, during a crisis of meaning, Bonnie took her professional experience as a creative strategist and wrote a creative brief for her life. The resulting Life Brief not only saved her marriage and took her family down a new and exciting path, but it was also the beginning of her work to help others evaluate their lives to find the things they desired most.  When my friend Erin introduced me to Bonnie and to The Life Brief, I knew I needed to have Bonnie on the show. Her energy is palpable, her boldness admirable and The Life Brief is without a doubt an exercise that everyone should explore.    About Bonnie Bonnie Wan is creator, speaker and author of The Life Brief, a practice that helps people live with intention and imagination. As Partner and Head of Brand Strategy at Goodby Silverstein & Partners, Bonnie has spent almost three decades building brands for clients like Nest, Comcast, Adobe, HP and BMW. Her creative work also includes innovative, award-winning campaigns fighting child sex trafficking, racial justice, gender inequality, cyberbullying and college-campus rape. In 2010, during a crisis of meaning, she wrote a creative brief for her life and The Life Brief was born. The resulting Life Brief not only saved her marriage but kicked off ten years of family adventure filled with unexpected twists and unimaginable gifts. Today, Bonnie teaches others how to get clear and then creative about living their best lives through her Life Brief Workbook, workshops, retreats and key note talks. Bonnie is featured in the documentary film, The Big Flip which chronicles four breadwinning moms and their stay-at-home husbands. She has appeared in Jeff Goodby and Rich Silverstein's Masterclass on Advertising and Creativity, Katie Couric's Katie show as well as HuffPost Live. She lives with her husband, four kids and Charlie the dog.   Connect With Bonnie Website https://thelifebrief.com Instagram  https://www.instagram.com/livingthelifebrief/

Summary: Diversification is a hot topic for us- and for digital marketers especially, the coming years are going to be filled with challenges. Today we talk about our experience with single-platform marketing strategies and share the benefits and drawbacks of focusing on a single channel. We discuss how marketers need to be diversifying away from their laser-focus on platforms like Facebook and Google- and instead, focus on the messaging and VALUE they are adding to the lives of their customers. We discuss our thoughts on what the future holds for digital marketing, and give suggestions for how you can actively work towards a holistic marketing message across all platforms.    Top 3  Curtain Pulls in this episode:  It’s no longer easy! Businesses have to be committed to figuring out how to use multiple marketing channels. To do this, they must break their addiction to immediate ROI. To find new channels, you have to invest in figuring it out, many times with no immediate return.  Get back to the fundamentals and break your reliance on platforms! A benefit to the age-old frustration consumers have with advertising - agencies and marketers are required to be excellent practitioners of their craft. The power of storytelling is the real value of a great marketer- now is the time to revisit those skills instead of relying on targeting tools and platforms. Encourage your clients to make a concerted effort at diversifying their marketing channels- this will only become increasingly important and necessary as technology continues to shift and change.    Resources Mentioned:    Rich Dad, Poor Dad by Robert T Kiyosaki Confessions of an Advertising Man by David Ogilvy     For more tips, discussion, and behind the scenes: Follow us on Instagram @AgencyPodcast Join our closed Facebook community for agency leaders   About The Guys:  Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000 -2017. He is also the author of 3 books. He is now the VP of Digital Marketing at 5by5 Agency. More on Bob:  Bob on LinkedIn twitter.com/BobHutchins instagram.com/bwhutchins Bob on Facebook Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad’s knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad: Brad on LinkedIn Anthem Republic twitter.com/bradayres instagram.com/therealbradayres facebook.com/Bradayres Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world’s most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken:  Ken on LinkedIn Metacake - An Ecommerce Growth Team Growth Rebel TV twitter.com/iamKenOtt instagram.com/iamKenOtt facebook.com/iamKenOtt   Show Notes: [0:35] Bob opens the episode by asking Brad how his back is doing- his bike riding hobby gave him a bit of pain over the weekend. The Guys chat about their own biking accidents- Ken has flown over the handlebars recently!  [2:33] Ken updates us on his New Years fast- he did this last year as well. The first few days are rough, but today’s episode has found him feeling good and energized. His fasting is deeply tied to finding mental clarity and inner strength for himself at the beginning of the year- and he talks about his belief that nutrition and exercise are foundational to running his business well.  [5:55] Brad chats about the “easter eggs” he’s dropped about investment advice in recent months- Bob and Ken regret not taking his advice when he gave it! [7:05] Ken shares that Brad’s financial wisdom and philosophy has been interesting to learn about over the past year- future episodes will definitely be featuring some of Brad’s expertise.  [7:49] Bob recaps the conversation The Guys were having before the start of the show- as agency owners, as business owners, there are some things to be thinking about as the New Year begins. One thing is how to market your expertise- focusing in on the reliance on certain platforms that may or may not be around in the same form in the next 12 months.  [9:03] Bob asks Ken: “There are so many agencies that are really really good at Facebook ads… but does that make them a good marketing service for their clients?”  [9:54] Ken says that in order to truly diversify, you have to look forward and really consider: “What does it mean for these platforms to either go away or lose their effectiveness in how easy it is to advertise?”  From this experience talking with potential clients, not many people are truly thinking about this.  Trends come and go in seasons, and it would be unwise to say that doesn’t apply to marketing platforms. Already there are signs of instability- privacy changes overnight, legal challenges, overcrowding and oversaturation, increased cost, etc. These instabilities are not easy to overcome, and it’s not a quick route to diversify away from one platform that is doing really well.  [11:54] Bob shares that he was doing an audience analysis recently- a client had a TON of great engagement on Facebook Livestream, with thousands watching at once. But the accompanying website had only been viewed around 3,000 times. So that client is in danger of losing a LOT of their business and following if Facebook were to suddenly tank.  He talks about the early days of Facebook marketing and how lucrative it was- until it wasn’t. People pronounced Facebook marketing as dead, but really marketers had to adapt to the new algorithm.  [15:29] Brad shares his concern for younger marketers who are getting the majority of their experience on one platform, like Facebook. They aren’t learning multi-channel marketing strategy.  “If you’re on a single platform and that’s all you do, it can be challenging if that platform in two or three years starts to diminish…. the strategic side of things could get diminished a bit, because people just don’t have that wealth of experience.”  [16:23] Ken agrees, saying that a lot of marketers have become more of platform manipulators- it’s easy to get bogged down in the details. But really if an ad isn’t working, the first question should be “Is our message resonating with an audience? A great message with the right audience will resonate no matter what.” He talks about how the process of stepping back from reliance on a single platform is difficult. [18:18] Bob shares a quote from David Ogilvie. “As a practitioner, I know that television is the most potent advertising medium ever devised. And I make most of my living from it. But as a private person, I would gladly pay for the privilege of watching it without commercial interruptions. Morally, I find myself between the rock and the hard place.”  The mindset of people hasn’t changed much- many of us would still pay extra to not be marketed to with commercials. This speaks to the globally fragmented world that we live in- the pockets of frustration with people who would rather just tune out completely.  To a marketer, this means that “I’ve got to be really really good at my craft, so that I can communicate and speak on behalf of a client without relying exclusively on paid advertising. That’s the exercise we really need to be thinking about for ourselves… how can we tell… good stories? How can we be... good communicators in a world where maybe Facebook did go away, maybe Google did go away- Would we still be able to bring value to our customers?”  [22:45] Ken shares something he took away from a recent Masterclass he watched. It featured the creators of the “Got Milk” campaign Jeff Gooby and Rich Silverstein, and they shared their philosophy regarding advertising- “Advertising is art serving Capitalism”  This is an interesting concept, and really adds to the idea that people don’t want bad advertising- if we have to have it, at least make it entertaining! People on Facebook often don’t understand that the platform is run on ads- so unless your ads are good, helpful, useful, providing value to people, they’re just not going to work. In order to create good ads, you have to step back from reliance on the platform itself.  “There are a lot of people unaware that they’re more platform manipulators and not really marketers.” If you’re not creating an ad or a campaign that’s genuinely interesting and people want to watch, it’s not going to work! [24:26] Bob shares an ad that he watched recently that made him emotional and was done very very well- THIS is the kind of response you want from your viewers.  [26:45] Brad talks about how YouTube has begun serving more ads on the videos that he watches- he asks the guys if they pay for the ad-free version. The Guys discuss their likes and dislikes about ads- YouTube creates a need for advertisers to get your attention quickly, so they have to put a lot of effort into their production.  [28:38] Bob brings the subject back around to his David Ogilvie quote from earlier- there really is this pressure that you’re working against in advertising- even on paid platforms people get served ads that are frustrating to them, so your quality naturally should improve.  [29:57] Bob asks Ken if there will be more grassroots advertising efforts in the future, because of the imperative of diversifying your platforms.  [30:40] Ken says that in the future, creativity will be more of a necessity because as we become less reliant on a single platform, that growth requires new ideas and different approaches to past messaging.  [32:28] Brad talks about the changes in marketing strategies since extreme targeting abilities within platforms like Facebook became widespread knowledge.  [33:54] Ken predicts that moving from digital to traditional principles in the coming years will be more challenging that when the industry moved from traditional to digital. “I think it will revert back to where there are less knobs we can twist, there’s less we can do. And so it’s not as much learning a new platform as it is learning how to advertise again or learning to do business differently.”  [35:22] Bob talks about the way that styles and trends come back around, and that pattern applies to the marketing industry as well. “The key to winning there is everything comes back around, but it has a new slightly different twist.”  [36:06] Ken discusses the strengths of email and owning it as a marketing strategy- but like everything else it won’t work if you don’t have a good message.  [39:00] Brad talks about how advertising on screens in cars is a whole new medium of advertising that will only get stronger and more powerful over time.  [40:00] Bob shares that optimization for voice search devices is only going to increase, and optimizing your business for those searches will become a niche.  [40:40] Ken talks about how many agencies and businesses aren’t looking into those investments because they are addicted to ROI. “Its been a race to the bottom for a lot of agencies…” in regards to cost.  [42:20] Bob asks what would happen if visual advertising went away. We’re entering a world where people take time off of their phones, and so the only way to advertise would be through other voice devices. This is the time for businesses to prepare for a future with only voice search or streaming platforms instead of phones.  [43:57] Ken asks- What should businesses do to prepare right now?  [44:05] Bob says think outside the duoploy of Facebook and Google- keep developing your skills there but don’t become reliant on it.  [44:30] Brad says that direct mail campaigns that are hyper-targeted to specific levels of your funnel is a great way to create “human touch” for your brand and business.  [45:37] Ken stresses that breaking your addiction to ROI is at the top of his list. Learning to invest in creativity and being willing to step outside of that box is SO necessary to surviving and thriving as an agency.  [48:37] Brad says that while these alternative routes may not be as trackable or measurable, creative marketers will find ways to measure. “When you’re trying to build a brand, they all work in conjunction with each other and eventually you’ll see the results of your efforts.”  [52:18] Brad talks about working with startups who have no idea what their lifetime value is- it can be a difficult thing to determine that and move away from ROI as a business owner or brand manager. Getting clients to think more long-term is the difficult part.  [54:10] Ken talks about “stepping back” from your process and your message. “I think you see a lot of opportunity once you start playing that game of understanding what message is going to connect with the person and not really worrying about the medium… then the fear of things going away gets diminished a little bit.”  [55:19] Brad “A brand is a promise, but a great brand is a promise kept.” If you’re doing ads, the best thing to do is keep that promise. 

What were the best and worst ads of the 2020 Super Bowl? Adweek's editors dive into the highs and lows of this year's Big Game spots. Sponsor: This episode is brought to you by MasterClass. Jeff Goodby and Rich Silverstein, co-chairmen of Goodby Silverstein & Partners, break down how they created some of the most iconic ads of all time. Find them on MasterClass.com and the MasterClass app. 

Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners, worked on four Super Bowl brands this year, including Pepsi, Cheetos, Doritos and SodaStream. The team who created the infamous “Got, Milk?” slogan is taking their advertising expertise to the MasterClass platform where they will lead a series of classes, including one on Super Bowl advertising. In the podcast, the duo discuss some of their Big Game top hits, such as the E-Trade monkey and the Budweiser lizards. They also talk about Donald Trump and Michael Bloomberg advertising in the game, the inclusionary nature of many of the spots, the boundaries of taste in Super Bowl spots and the demise of Mr. Peanut.

Rich co-founded Goodby, Silverstein and Partners. We talked about advertising, politics, and how he managed to stay in the business for so many decades.

On his second visit to the podcast, Rich covers The Lion of St. Mark, winning, dealing with roadblocks, wit, design, and personal growth.

Goodby, Silverstein & Partners are on a roll. The agency nabbed the number two spot on the Ad Age A-List, released this week. Its founders, Jeff Goodby and Rich Silverstein, will be in Cannes this summer to pick up the prestigious Lion of St. Mark, rewarding a career filled with creative triumphs, including, most famously, the “Got Milk?” campaign. Goodby joins the podcast to discuss career highs and lows, his philosophy of openness, his favorite David Ogilvy story, his next chapter and more. 

Jeff Goodby and Rich Silverstein discuss some of their big hits, why elevators are scary and a shocking conversation they had with Steve Jobs.

Jeff Goodby and Rich Silverstein discuss some of their big hits, why elevators are scary and a shocking conversation they had with Steve Jobs.

Jeff Goodby is an advertising legend, whose humanity and humility have propelled him to the peak of a profession not necessarily known for either. Imagine an ad man as clever and visionary as Don Draper, minus the chain-smoking and cynicism and you start to get a sense of the scope of Jeff’s influence in the advertising industry. As a founder of Goodby, Silverstein and Partners, Jeff has been the driving force behind some of the most groundbreaking campaigns and indelible taglines in recent memory. He famously coined “Got Milk?,” a slogan that became a cultural trope that endured for decades, spawning legions of derivations, imitations and a whole cottage industry of merchandise bearing his inspired catchphrase. Among his many other memorable campaigns are the Cheetos Museum, the famous car-less Saturn commercial and his work naming and rebranding the gaming giant, Electronic Arts. Jeff and his longtime partner, Rich Silverstein, have received the 2019 Cannes Lion Lifetime Achievement Award – among the top honors in their field. The two met nearly forty years ago in San Francisco, where their lionized boss, Hal Riney, paired them up and created a partnership that would be among the most durable and influential in the business. As a former ArtCenter trustee, Goodby offers a unique perspective on evolving state of the advertising industry as well as the ways in which ArtCenter students are poised to shape its future by entering the field with strong making skills. Over the course of Jeff’s lively and illuminating conversation with Change Lab, Jeff discussed his upbringing during the golden age of brands, his transition from journalism to advertising, the importance of facing the unknown to generate his most original ideas, the nature of cleverness and his commitment to creating change by treating people with respect and raising the level of conversation on the airwaves and in our heads.

Jeff Goodby and Rich Silverstein will be this year's lifetime achievement honorees at the Cannes Lions, so this week we're revisiting the legacy of Goodby Silverstein & Partners, from "Got Milk?" to three Super Bowl ads this year alone.  Adweek Senior Editor Doug Zanger shares the agency's background and his recent interview with Goodby and Silverstein. Upcoming Event: Want to learn how some of today's top brands and agencies are bridging the real and digital worlds? Don't miss Adweek's Elevate: Creativity on May 1, 2019. Learn more and grab tickets while they last at https://www.adweek.com/events-and-awards/elevate-creativity2019/ Sponsor: This week's episode is brought to you by Facebook, which has a new podcast — Three and a Half Degrees: The Power of Connection. This podcast brings some of the brightest minds in business together. Listen and subscribe on any podcast platform or by visiting Facebook.com/threeandahalfdegrees

This week on the A-List Podcast, host and DiMassimo Goldstein CCO Tom Christmann is joined by Dan Lucey, Executive Creative Director at BBDO. With multiple awards to his name from Cannes to The One Show, among many others, Dan is one of the most respected and accomplished creatives in the industry. In this episode, Dan takes us full circle, starting from his time as a student at AdHouse all the way to becoming a teacher for the program. He shares valuable lessons from his experiences of both triumph and defeat, tells the story behind his hilarious Talking Stain ad for Tide, and explains why having “unrealistic optimism” is an asset in the advertising industry. Show notes below! [0:00 – 1:27] Intro [1:28 – 6:05] Dan talks about how being a student at AdHouse helped him break into the industry, and how he returns the favor today by being a teacher for the program [6:06: 11:30] Getting an internship at Mad Dogs & Englishmen and what that experience was like [11:31 – 13:55] How working by yourself can help you find your point of view, and why having a balance of both honesty and respect is essential in a creative partnership [13:56 – 18:30] Dan reflects on the culture at Mad Dogs & Englishmen and what he learned from his time there [18:31 – 21:49] Getting a full-time gig and moving into an apartment on the Upper East Side, and getting to work on Haribo Gummy Bears [21:50 – 25:10] Dan talks about being laid off, what he learned from the experience, and why being unrealistically optimistic is an important asset in the advertising industry [25:11 – 27:50] Freelancing for magazines and getting back into design [27:51 – 29: 29] Getting back into advertising working on the Hard Rock Hotel for DiMassimo Goldstein before ultimately going to Saatchi & Saatchi [29:30 – 36:18] Dan talks about what it's like to work at a big agency and shares his mental approach to work [36:18 – 42:55] The story behind his hilarious Talking Stain ad for Tide [42:56 – 47:00] Moving to San Francisco to take a job at Goodby Silverstein & Partners, and what he learned from working in Jamie Barrett's pressure-free environment [47:01 –49:32] Dan shares a recent story that highlights the importance of staying calm in the midst of chaos [49:33 – 55:14] Why he waited 18 months to take the job at Goodby, and the passion and intensity that Rich Silverstein has to make things great [55:15 – 58:35] Why he eventually moved back to New York to work with Chris Beresford-Hll at BBDO, and why he loves the culture there [58:36 – 1:00:27] Dan talks about his leadership and management style, the importance of clear direction, and not forgetting what it's like being a young creative [1:00:28 – 1:02:58] Dan shares what he looks for in portfolios [1:02:59 – 1:03:41] Outro   “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York's newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter.

Jeff Goodby, the chairman at Goodby Silverstein and Partners, has built a storied career in advertising. Goodby founded the agency along with Rich Silverstein, who he met at Ogilvy in the early 1980s. The agency has grown, kept growing, and more recently shrunk way down. On this week’s Starting Out, Goodby reflects on what it means to fire people.

The podcast that asks the world's top advertising professionals how they got started in the business. Hosted by Tom Christmann, CCO of DiMassimo Goldstein, an inspiring action agency in New York City. The A-LIST EPISODE #001 – ROB REILLY RECORDED JAN 23, 2017. Hey, everyone! It's the very first ever episode of The A-List, the podcast that asks the world's top advertising professionals how they got started in the business. Today Tom talks to Rob Reilly, Global Creative Chaiman of McCann WorldGroup. They talk about Rob's beginnings in Montvale, NJ and his job as a bartender at the beach in Delaware, where he wrote ads for those planes that fly by while you're getting your tan on. You'll hear about how Rob got his first job at McCann and how Alex Bogusky told him some news he didn't want to hear. And don't miss the part about the fax Rob sent to Rich Silverstein and why he never followed up. Finally, we get some advice on how to do your best work (Hint: work a lot.) You can follow Rob on Twitter at @RobReillyMC and on Facebook at https://www.facebook.com/rob.reilly.52. The A-List is brought to you by Adhouse Advertising School. Advertising Age called Adhouse New York's newest, smallest and arguably hippest ad school. Their philosophy? An ad class is only as relevant as the professional who teaches it. Adhouse classes are taught by the best in the biz in the agencies where they work. You get ten weeks of classes for just six hundred bucks. To apply, go to http://www.adhousenyc.com and for the latest news, follow adhousenyc on Facebook. Thanks for listening. Please rate us and subscribe to the show on iTunes or wherever you listen to podcasts. And if you want to be interviewed for an upcoming episode, contact us through adhouse.com. Follow Tom Christmann on LinkedIn at https://www.linkedin.com/in/tomchristmann/. Check out DiMassimo Goldstein at http://www.digobrands.com The A-List is recorded at http://www.gramercypost.com/ in New York City.

Impatience. Working with CMOs. Fathering future ad greats. And getting the agency's name right. This is the good stuff, in 30 minutes.

Rich Silverstein is the Co-Founder and Co-Chairman of Goodby, Silverstein & Partners, an advertising agency in San Francisco. In their twenty-three year history they have been one of the most honored agencies in the world. (November 15, 2007)