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5 episodes with Luke Sullivan
2 episodes with Luke Sullivan
2 episodes with Luke Sullivan
Today, can Keir Starmer stop a rebellion from his own party over proposed welfare cuts?Adam is joined by Luke Sullivan, Keir Starmer's former political director, to discuss the leadership strategy and the current political challenge. Also, columnist and author Sarah Vine speaks to Adam ahead of the release of her new book How Not to Be a Political Wife, sharing how Brexit led to the end of her marriage to Michael Gove and giving a behind the scenes look at life around politics. You can now listen to Newscast on a smart speaker. If you want to listen, just say "Ask BBC Sounds to play Newscast”. It works on most smart speakers. You can join our Newscast online community here: https://tinyurl.com/newscastcommunityhereNew episodes released every day. If you're in the UK, for more News and Current Affairs podcasts from the BBC, listen on BBC Sounds: https://bit.ly/3ENLcS1 Newscast brings you daily analysis of the latest political news stories from the BBC. It was presented by Adam Fleming. It was made by Miranda Slade and Julia Webster and Gabriel May . The technical producer was Mike Regaard. The assistant editor is Chris Gray. The senior news editor is Sam Bonham.
With tensions simmering in Keir Starmer's top team over Labour's approach to the economy, this week host Patrick Baker looks at what the PM might be able to learn about managing your ministers from past Cabinets and examines Starmer's own leadership style. David Owen, former foreign secretary under Jim Callaghan, recounts the IMF crisis in 1976 as an example of Cabinet government at its most effective. Michael Cockerell, the legendary political documentary-maker, describes how Margaret Thatcher and John Major approached their Cabinets and how, despite their contrasting styles, both were undone by their Cabinet ministers in the end. Clare Short, who resigned as Tony Blair's international development secretary over the war in Iraq, argues Blair sidelined the Cabinet as a decision-making body from the beginning of his premiership, preferring instead to rely on a small coterie of advisers or what became known as ‘sofa government'. Cleo Watson, Boris Johnson's former deputy chief of staff, takes us through the Cabinet dynamics of the Johnson era and how Chief Adviser Dominic Cummings saw Cabinet as a rubber-stamping exercise, rather than where the real decisions of government would be taken. Sonia Khan, former adviser to ex-Chancellor Sajid Javid, says ministers often had to linger by the toilet or attend social gatherings to have any chance of influencing Boris Johnson. Luke Sullivan, Keir Starmer's political director while in opposition, says the prime minister likes to let his cabinet ministers get on with their jobs and to solve problems before they reach his desk. And Patrick Maguire, political columnist at The Times and author of ‘Get In: The Inside Story of Labour Under Starmer' delves into the curious dynamics of this current Labour Cabinet and explains how Keir Starmer's leadership style might create a vacuum for others to fill. Learn more about your ad choices. Visit megaphone.fm/adchoices
Today, we look at a U-turn from the government, after the Prime Minister Keir Starmer announced plans to ease cuts to winter fuel payments.More than 10 million pensioners lost out on the payments, worth up to £300, when the pension top-up became means-tested last year.Adam and Chris Mason discuss with Starmer's former political director Luke Sullivan. Also, England will be the first country in the world to start vaccinating people against the STI gonorrhoea. Health and science correspondent James Gallagher explains what's going on.You can now listen to Newscast on a smart speaker. If you want to listen, just say "Ask BBC Sounds to play Newscast”. It works on most smart speakers. You can join our Newscast online community here: https://discord.gg/m3YPUGv9New episodes released every day. If you're in the UK, for more News and Current Affairs podcasts from the BBC, listen on BBC Sounds: https://bit.ly/3ENLcS1 Newscast brings you daily analysis of the latest political news stories from the BBC. It was presented by Adam Fleming. It was made by Chris Flynn and Laurie Kalus with Shiler Mahmoudi and Julia Webster. The technical producer was Ricardo McCarthy. The assistant editor is Chris Gray. The editor is Sam Bonham.
Luke Sullivan has gone viral for dancing to Natalie Nunn's 'Pose for Me' rap on both TikTok and Instagram. Now, he's an emerging enterpriser with businesses spanning across various industries.
Jack Blanchard of Politico analyses the latest developments at Westminster.He speaks to former Labour Foreign Secretary, Jack Straw, for his take on the Commonwealth summit and calls from some leaders for the UK to start meaningful dialogue on slavery reparations. As the Government launches a major consultation on reforming the NHS, Jack brings together two MPs with experience of working in the health service: Labour's Paulette Hamilton and Conservative Luke Evans.The former Conservative Justice Secretary, Alex Chalk, and London's Independent Commissioner for Victims, Claire Waxman, discuss the government's sentencing policy review.And, after the Trump campaign accuses the UK Labour Party of "interference" in the US election, Jack is joined by spokeswoman for Republicans Overseas UK, Sarah Elliott, and Keir Starmer's former political director, Luke Sullivan.
2024 had been a very fortunate year for us regarding premium injuries and cash generation thus far, not anymore.....Tom Green, Connor Rozee, Elliott Yeo, Zac Williams and Nat Fyfe are all hot topics as the injury/sub curse hits coaches everywhere right in the middle of upgrade season. The boys go deep in how we best handle this. Looking at names like Luke Ryan, Caleb Serong, Nick Daicos, Nic Martin, Jack Sinclair, Hayden Young, Luke Sullivan, Darcy Jones, Colby McKercher, Jack Hayes and many more!Plus, is it time to launch on the value midfielders? Oliver and Parish are both ripe for the picking, one says yes, the other says no! It's an action packed pod!twitter = talkingscinsta = talkingscwithstreetyandoz
This week, we pushed a creative fledgling out of the agency nest to lure and catch author of ad land's how-to guide, Junior, to teach them to fly. Long overdue, it's Thomas Kemeny. Junior is a book that should be instantly useful for people starting out. Unlike most marketing books, Thomas packs it with proper, practical advice on navigating hallways, not ballsing up presentations, and the virtue of pushing in your chair after meetings. Thomas chirps to us on tonnes of topics, including his first job taking a crowbar to beautiful furniture, what might've been if he'd never read Hey Whipple, writing the book he wished existed, bus stops that smell like cookies, writing 100 terrible lines to get to a great one, AI, what to do with a dud brief, his arch rival Andrew Boulton, the Tom he'd float with in a barrel down a river, and a whole lot more. Junior or not, you'd be a fool not to let us bend your ear ‘ere. ///// Follow Thomas on LinkedIn, Instagram, and Twitter. Here's his website. Pick up at least one copy of Junior. Listen to our episodes with Thomas's pals Luke Sullivan and Cameron Day. Here's our episode with his arch-rival Andrew Boulton too. Timestamps (02:08) - Quick fire questions (03:22) - Getting paid to beat the shit out of beautiful furniture (07:40) - What might've been if he'd never read Hey Whipple (08:57) - Writing the book he wished existed (12:10) - The highs and lows of life as a Junior (16:41) - Writing 100 terrible lines to get to a good one (20:17) - Will AI take our jobs? (25:00) - What to do with a dud brief (28:04) - Listener questions (29:32) - Which Tom he'd float with in a barrel down a river (34:40) - 4 pertinent posers Thomas's book recommendations are: The Book of Gossage by Howard Luck Gossage Hey Whipple, Squeeze This by Luke Sullivan Chew With Your Mind Open by Cameron Day /////
Episode Summary In this episode of Sunny Side Up, host Chris Moody interviews Graceanne MacDonald and Liam Moroney, co-founders of Storybook Marketing, to discuss the complexities of demand generation. They share insights and strategies for marketers to understand their buyers and create successful demand-gen campaigns. They emphasize the importance of convincing people that your product is valuable and educating them about your offerings. Outbound efforts build trust, and text messaging, and reach potential customers on a limited budget. They also discuss internal partnerships, understanding customer problems through sales conversations, content creation, conversion tracking, and storytelling for attribution. The conversation highlights the need for sales and marketing alignment, B2B marketing tactics, product maturity curves, and navigating the buying process. About the Guests Graceanne (Domino) MacDonald Graceanne began her startup career in the sales world, first leading SDR/BDR teams, followed by a side-step into RevOps before formally landing in demand gen. And she brings that dual sales/marketing perspective into all of the programs she builds. Connect with Graceanne (Domino) MacDonald Liam Moroney Liam may be in the marketing minority; in that, he went to school for marketing. He has grown his career as a demand generation leader in the startup space and developed unique perspectives coming up through marketing ops and content marketing. Connect with Liam Moroney Both together and as individual marketing leaders, they've built teams and programs from scratch across a range of industries. You name it, they've seen it. Now, as Storybook, they use their combined experiences to support clients in building their best demand gen programs. Key Takeaways Demand generation is no longer just about capturing leads, but convincing people to take action. Demand creation is less glamorous than it seems and requires an infinite war chest of VC money. On-ramps and off-ramps are essential for generating awareness. B2B buying is more pragmatic than emotional, so creating super fans is unrealistic. Attribution is proof that you did your job, not necessarily informing whether things work. Brand awareness is a spectrum starting from recognizing the brand to understanding what it does and eventually leading to preference. Channels should not be treated as having to start and end the entire experience for someone. Marketing's job is to make all channels work better and increase the efficacy of programs. Content creates trust, not awareness. Most purchases in tech are pragmatic, not emotional. Outbound is an effective on-ramp and off-ramp for demand creation. Outbound can be used to road-test messaging before investing in advertising. SDR teams should be part of demand gen teams to remove competition for attribution. Outbound and Inbound should work together in a symbiotic relationship. Quotes “Most of DemandGen is convincing people that you're worth listening to, and telling them what you do as effectively as you possibly can.” – Liam Moroney “And I think all too often the competition for attribution leads us to get in our way and cause these sorts of off-ramps to be siloed from one another rather than pulling them all into the same umbrella.” – Graceanne (Domino) MacDonald Recommended Resources Books Ogilvy on Advertising by David Ogilvy Hey, Whipple, Squeeze This by Luke Sullivan and Edward Boches Everybody Writes by Ann Handley Newsletters Emily Kramer's MKT1 Newsletter SparkToro's Audience Research Newsletter Shout-outs Amanda Natividad - VP of Marketing at SparkToro Rand Fishkin – CEO of SparkToro Katelyn Bourgoin – CEO & Lead Trainer at Customer Camp Connect with Graceanne (Domino) MacDonald | Connect with Liam Moroney | Follow us on LinkedIn | Website | LinkedIn
Carpe Diem. Seize the day. The Cameron Day. This week we've snared industry legend, author, and birthday boy, Cameron Day, for a chinwag. Creative Director, writer, and chainsaw enthusiast, Cameron has been crafting ads and shape-shifting brands for over thirty laps around the sun. Pile your paper plate high with topics including the influence of his father Guy Day (of Chiat/Day), writing his Advertising Survival Guides, hiring the quietest person in the room, patience, jargon, trying to pitch a naked lady ad, and tons more. And the icing on the cake is a side-splitting story involving a power cut, an unfinished joke, winning the Land Rover account, too much sushi, and a fart that nearly brought down a plane. Party on. ///// Follow Cameron on Twitter and LinkedIn Check out his website Here's his interview with Luke Sullivan, David Baldwin, Thomas Kemeny and Nancy Vonk Cameron's Advertising Survival Guides Chew With Your Mind Open Spittin' Chiclets Timestamps (02:06) - Quick fire questions (03:20) - First ever job (06:32) - How his dad, Guy Day, influenced his decision to go into advertising (15:49) - Why he's never tried to prove himself because of his dad's name (18:27) - His experience of big versus small agencies (21:42) - Writing his Advertising Survival Guides (26:43) - Why it's so hard for creatives to leave work on time (30:17) - Spittin' Chiclets (34:38) - Cameron's disaster story that'll leave you in stitches (43:37) - Pitching a naked lady ad (46:00) - Listener Questions (including one from Luke Sullivan) (55:46) - 4 Pertinent Posers Cameron's book recommendations are: Junior by Thomas Kemeny Hey Whipple, Squeeze This by Luke Sullivan The Belief Economy by David Baldwin Pick Me by Nancy Vonk Well-written and red by Alfredo Marcantonio /////
Creatives benefit the most when their leaders show up with transparency and empathy. In this episode of Real Creative Leadership, get ideas about how to be an authentic self from the advertising legend, author, and consultant Luke Sullivan. Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the business world. The series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.Mentioned in this show: heywhipple.comThe Martin AgencyFallonThe Savannah College of Art and DesignAdam MorganThe Stoke Group
Luke Sullivan is an advertising hero of mine who agreed to talk to me on the podcast. Why? I have no idea. He's the author of Hey Whipple Squeeze This, the first book I read when starting out as an advertising creative, and one I've reread multiple times. And I don't reread anything. Back in March he released its 6th and final edition so we discussed that, copywriting, and a branding project we were working on. His advice was so good we had to scrap months of work and start from scratch. Damn you Luke! Enjoy.
Natalia is a brand designer and the Owner behind By Nat Studio. She's been designing since 2015 as a side hustle and in 2020 she shifted to working on her business full time. She is based out of South Florida but she's often traveling with her husband embracing the 'digital-nomad' lifestyle. In this episode we chat with Nat on how her business changed and evolved during this time, how she stayed focused and productive, and her big learnings of living that life.Guest Information:Guest Name: Natalia AgostinelliGuest Business Name: By Nat StudioGuest Website: bynatstudio.comGuest Instagram: @by_natLinks Mentioned:By Nat Studio Template Shop | 25% off template shop with code BETTER**Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising — by Luke Sullivan and Anselmo RamosDrop Dead Designer with By Ariel CoDesign Biz Mastery with Morgan RappInbox Question:“What was the greatest resource you used to help you learn how to design a brand?” — Kiana NicoleSpecial thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast
This week, armed with duty-free's finest Yo Ho Ho's and a bottle of rum, we're in the Big Apple to rub shoulders with the pirates at TBWAChiatDay New York and catch their Chief Creative Officer, Amy Ferguson, for a chinwag. Amy describes herself as a chronic exaggerator. Yet, her reputation as a creative renegade and rule rewriter needs none of that. She's got the pencils, Lions, Clios and pieces of eight to prove it. So, listen up landlubbers as Amy chats to us on a treasure trove of topics including her favourite pirate, melting things, leaning into humour in recent Mountain Dew ads with Charlie Day, the trick to get punters to forgive the giant logo at the end of your ad, cracking TikTok, hacking the Super Bowl, why pitches are bananas, why agencies should hire more mums, and more. Follow Amy on Instagram Here's an old blog we wrote on Allstate's Mayhem ads This is the second Call to Action episode dedicated to Captain Rob Schwartz, George Tannenbaum got there first here in a cracking 2-parter (Part 1 and Part 2) Ads to watch: MTN DEW - A Really Short Ad MTN DEW - Blatant Product Placement (NBA Execution) MTN DEW - Major Millions (Super Bowl 2021) Nissan - Thrill Driver (Super Bowl 2022) MTN DEW – The Shining (Super Bowl 2020) Timestamps (01:55) - Quickfire questions (03:14) - First-ever job (07:45) - Young Bloods experience (14:42) - Mountain Dew campaign with Charlie Day (26:36) - What goes into making a great Super Bowl ad? (33:59) - Her “do good work, have fun, go home” philosophy (38:54) - Being a working mum of 3 (41:47) - Favourite classic TBWA ads (44:00) - How she makes sure work at TBWAChiatDay stays true to the creative standard they've set (46:07) - 4 pertinent posers Amy's book recommendations are: The Underground Railroad by Colson Whitehead Hey Whipple, Squeeze This by Luke Sullivan
Join us on the Fireside Chat with special returning guest Dr. John Barry of the Centre for Male Psychology!The Centre for Male Psychology evolved from the success of the UK-based Male Psychology Network (MPN). The seeds of this voluntary organization were sown by a letter from consultant clinical psychologist Martin Seager, published in the BPS Psychologist magazine in December 2010. Emails and other communications, followed, culminating in a meeting between Martin Seager and psychologists John Barry and Luke Sullivan at the University of Westminster, in London in August 2011. Disillusioned with decades of failure by the NHS and other institutions to recognize specific problems facing men and boys, the group decided to take the initiative rather than wait for others to act. This resulted in the Men's Mental Health Research Team (MMHRT), which – in collaboration with others (notably clinical psychologist Roger Kingerlee) – led John Barry to initiate the wider Male Psychology Network in February 2014.
Have you ever wondered if the people running agencies, advertisement companies, and the like had it easier back in the day? Martin Bihl, the third generation of advertisement and creative direction work in his family, states that the past had its own unique challenges that today's agency owners just don't consider. Today we are going back in time and returning to the present to discuss not only how things have changed and stayed the same, but also to dive into relationships amongst your team and clients, and even potential future clients. This week, episode 124 of The Digital Agency Growth Podcast is about his lifetime in creative direction with Martin Bihl. Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Martin Bihl shares the importance of advertising and actionable steps you can take right now to create and hold symbiotic relationships with your clients. Martin Bihl has created campaigns and creative across a staggering number of client categories – from banks to beers to B2B and beyond – and marketing channels – from traditional print/tv/radio to guerilla to digital to sales promotion to event to things-that-don't-have-a-name-yet. He's worked at agencies in New York, St. Louis, Dallas, and Chicago, and with agencies all across the planet. He's taught marketing, advertising and branding to undergrads, international master's students and MBAs at a variety of universities in the Philadelphia area, and speaks regularly at schools around the country.Martin's writing has appeared in such diverse publications as McSweeney's, Advertising Age, New York Magazine, Eephus, More, and more, and he runs The-Agency-Review.com where he has interviewed such industry luminaries as Sir John Hegarty, George Lois and Luke Sullivan. Despite these things, he has no distinguishing characteristics, hobbies or interests and is utterly devoid of personality altogether.In this episode, Dan and Martin discuss the following:Bad advertising; where Martin has seen bad advertising work well, or at least better than expected, and how bad advertising works better than no advertising.The reason that in the long-term, the brand implications must be thought out before launching an advertising campaign, and how different campaigns may not pass legal.Examples of how clients can totally change the agency and ways in which to allow that collaboration to continue through a positive agency-client relationship, and ways it could fall apart.How to get the upside of “tribe” without the downside of “tribalism”, and if that's even possible, in advertising.This episode is perfect to jog creative ideas and sit down with some bigger thinking here. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH Martin Bihl:WebsiteLinkedInTwitterCONNECT WITH DAN ENGLANDER:LinkedInSales Schema
On the latest episode of IOFA, Aaron chats with Luke Sullivan about his amazing advertising career, his earlier struggles with drugs and alcohol, the reason he wrote the ad bible Hey Whipple Squeeze This, and that time Kermit the Frog showed up to a meeting and ruined it.
In this episode we catch up with ad industry veteran and author Luke Sullivan. We discuss his newly released 6th edition of Hey Whipple, Squeeze This: The Classic Guide To Creating Great Ads. We also discuss a wide variety of things including how he got his start in the industry, Kobe Bryant's influence on his career, DEI, and much more. Follow the show on Instagram: @adcademics Follow Justin on on all social platforms: @justnbarnette Follow Justin on LinkedIn: www. linkedin.com/in/justindbarnette Interested in being a guest on the show? Email adcademicspodcast@gmail.com
We've sailed on the waters of the U.S coast to catch the Moby Dick of advertising this week; the one and only Luke Sullivan. A man whose book ‘Hey Whipple, Squeeze This' is so iconic it's coined by many as the creative bible, Luke is one of the most talented blokes in the business, having spent 33 years in adland at shops like Fallon and The Martin Agency. Join us for a raucous and riotous voyage across topics including the importance of mentors, the soon-to-be-released and updated 6th edition of his book, the state of global creative education, how do you create and define a good idea, and the value of advertising awards. That's not to mention finding out what he fervently sees as the bane of the advertising industry… ///// Follow Luke on LinkedIn And on Twitter Here's his website And Luke's video on conflict & tension Here are his books: Hey Whipple, Squeeze This Thirty Rooms to Hide In Luke's book recommendations are: Junior: Writing Your Way Ahead in Advertising by Thomas Kemeny Chew With Your Mind Open by Cameron Day The Belief Economy by David Baldwin Darling You Can't Have Both by Janet Kestin & Nancy Vonk. /////
You know him from his book, Hey Whipple, Squeeze This. His 30+ year career at agencies like Fallon, The Martin Agency, and GSD&M led to his creation of one of the industry's leading guides. Luke recently retired from teaching at Savannah College of Arts, where he taught and mentored thousands of students paired with his guest lectures, books and blogs, and now he's giving us advice directly on this episode. Connect with him by visiting our Instagram @breakingandenteringpod. --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support
The Vaillant Podcast is a heating industry podcast designed to support installers with every aspect of their working lives: from mental health to marketing, fitness to finances; installers can tune in to learn how to enhance their earnings, learning and wellbeing. Revisiting the topic of the very first episode of The Vaillant Podcast, in this episode, Simon Whysall chats with Dr Luke Sullivan and Oliver Stark to learn more about mental health and how we can open up and have those all-important conversations with our employers.Dr Luke Sullivan is a clinical psychologist within the NHS and on top of this is also the founder of Men's Minds Matter, a not-for-profit organisation that was created in 2009. The charity is dedicated to the prevention of male suicide by building psychological resilience and emotional strength.Oliver Stark is a heating engineer at Plumbgas based in Stafford. Having worked within the industry for more than a decade Oliver was previously self-employed before joining Plumbgas in 2020 and is a strong advocate for mental health issues. For further support on mental health visit:To learn more about the support offered by Dr Luke Sullivan and the team at Men's Minds Matter visit: https://www.mensmindsmatter.org/ NHS resources for stress, anxiety and depression: www.nhs.uk/conditions/stress-anxiety-depression/ MIND, the mental health charity www.mind.org.ukYou can listen to the first episode in The Vaillant Podcast series on mental health here https://www.buzzsprout.com/840097/episodes/2588905 For more information on how Vaillant is proudly supporting installers, please visit www.vaillant.co.uk/businesssupport and follow us on Twitter, Instagram or Facebook.
This is The A-List, the podcast that asks the world's top advertising professionals how they got started in the business. In this episode, Tom Christmann, freelance copywriter at tomchristmann.net and co-dean at Adhouse Advertising School, speaks with David Esrati of The Next Wave in Dayton Ohio. David is a true #Adnerd in every sense of the word. He's also a disabled veteran, a politician, and an activist and self-described truth teller who has gotten in trouble more than once for it. David is also a digital pioneer. He started The Next Wave way back in 1988 and was one of the first people to understand the power of the internet for advertising. He even went on to create Luke Sullivan's website for Hey Whipple, Squeeze This, a gig he got by volunteering to drive Sullivan to the airport from a speaking engagement. David and Tom geek out on the importance of establishing trust in sales, how to find a great agency in a small city and the importance of figuring out who the HMFIC is. They delve into the manipulation of information and how to do a political campaign that makes people think. There's lots of advice in this one, and some really inspiring stuff for adnerds who happen to be in smaller markets. Enjoy! And please rate and subscribe! Or at least share the A-List with an adnerd friend. The A-List Podcast is sponsored by Adhousenyc.com. Music by Duotone Audio Group.
As market competition rises and manufacturers of products or providers of services seek patronage from existing and new customers, the advertising industry has become highly sought-after. The need to produce a piece of advertisement that attracts patronage has given notice to the varied levels of competence among professionals in the advertising industry, producing ads ranging from masterpieces to garbage. So, how can one become an outstanding copywriter who creates truly great, influential ads? Such question, among other related curiosities, will be solved through this book titled: Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads. The author of this book is a celebrated copywriter who is a 20-time winner of The One Show's Gold Pencil award. In this book, he shares his over 30 years of experience in the advertising industry with all his fellow advertising professionals.
How to create compelling ads. Written for anyone who’s interested in the inner workings of advertising or wants to make it in the marketing world, Hey Whipple, Squeeze This! is the fourth edition of a classic guidebook series providing practical top tips for getting ahead in the ad game. It’s an ‘ad’ world out there (pun intended!) so dive in and learn why creativity and a little bit of crazy can be a powerful combination. (And if you’re wondering about the wacky title, it’s a reference to a 1970s ad campaign for Charmin toilet paper, featuring a character named Mr. Whipple who couldn’t stop squeezing the product!) Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended to. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at hello@quickread.com
The most common reason why businesses fail is due to a lack of customers. It's not enough to just offer a great product or service. You must also attract potential customers, so let's explore five of the best advertising books to read for startups and small businesses in 2021.Each of these books provides an important perspective. Some directly address the topic of advertising, while others cover complementary topics that help maximize the value of your ad spend. So, even if you are eager to jump right into buying ads, I recommend that you carefully consider all five of the books on this list.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
Luke Sullivan is a professor of advertising at Savannah College of Art and Design (SCAD). He is the author of "Hey Whipple Squeeze This: The Classic Guide to Creating Great Ads," considered one of the most iconic and valuable resources ever written on how to succeed in the ad industry. Luke’s award winning career in the agency world spanned over 30 years, including stops at elite shops like Fallon and The Martin Agency. Today in addition to his work at SCAD, he is a public speaker who has presented talks around the world on building platforms not just campaigns, leveraging cultural tensions to improve creativity, and practical advice on how to get the most out of creative people. Originally published in 1998, "Hey Whipple Squeeze This" is now in its 5th edition. For those interested in pursuing an advertising career, it is commonly thought of as a sacred text by both Amazon critics and industry leaders. It was voted #5 in AdAge’s list of best all time marketing books. Additionally, Luke just released his second book, a memoir called “30 Rooms To Hide In,” which Luke describes as “The Shining, but funnier.”
Luke Sullivan and Shaun Sullivan are brothers and together, run Teams Challenge Australia, along with Luke's wife Emily. Teams Challenge Australia (TCA) is a team building, leadership and wellbeing company based on the Central Coast. Luke and Shaun are both Personal Development, Health and Physical Education Teachers delivering the Outdoor Recreation and Well-being Programs […]
Andreas Endregaard is a photographer, videographer, digital marketer brand owner, and Korean bbq enthusiast. Andreas went to Michigan State University for Marketing, before moving to Chicago to start his professional career. A lover of all things fashion and sneaker-related, he wouldn’t be the creator he is now if it wasn’t for the dream of running a successful clothing brand. Over his life, he’s tried several creative endeavors (DJing, sewing custom hats, making beats, and hosting events). These endeavors led him to create films and photography. This sense of creation and the camera gave him a sense of purpose he didn’t know he was looking for. Eventually, Dre would leave his corporate job to pursue photography and film full-time. Book recommendations: Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads Paperback – February 1, 2016 by Luke Sullivan & Edward Boches Stay connected with Andreas: IG: https://www.instagram.com/andreasendregaard/ Forever Grateful: https://www.forevergr4teful.com/ https://www.andreasendregaard.com/ Stay connected with Martine Séverin: https://martineseverin.com/ https://www.instagram.com/martine.sev... This is How We Create has been edited by Casandra Voltolina.
Episode Notes Hello and welcome to the Chip Away Podcast!For episode 3, I am joined by first year Carpentry Apprentice Luke Sullivan! Luke brings all his juicy green goodness to the show and I pick his brains about beginning his journey toward the dizzying heights of usefulness! It's a fresh and fun time-capsule of a yarn that should make your old bones reminisce for simpler times. So chuck on your Bluetooth earmuffs and get amongst! To stay up to date then please consider subscribing to the show at wherever you get your podcasts and leaving a cheeky wee review! You can also stay up to date with whats going on here by following me on Instagram: https://www.instagram.com/chipawaycarpenter/You can also checkout my website: https://chip-away-podcast.pinecast.coOr flick me an email @ chipawaypodcast@gmail.comIm always looking for guests on the show so get in touch!Thanks for listening and until next time, keep chipping away!
On today’s program, OHDS Director Ryan Lents speaks to Deacon Tom Lambert, co-chair of the Archdiocesan Commission on Mental Illness, about how COVID-19 is impacting our collective mental health. Visit www.miministry.org for helpful resources. To access counseling virtually, visit Catholic Charities or NAMI Chicago to get connected to a mental health professional. Next, Ryan, speaks to Old St. Pat’s parishioner Dan Quinn about the ministry of making cloth masks from home in support of healthcare workers, neighbors, and friends. To learn more about this ministry, visit our Virtual Accompaniment Resource page, which includes CDC guidelines/directions for making cloth masks and details about the City of Chicago cloth mask drive taking place through May 16. Finally, Ryan connects with Luke Sullivan, Arise Chicago’s Religious Organizer, to speak about the vulnerability of workers during COVID-19. Arise Chicago has developed a robust set of resources in English, Spanish, and Polish to help workers know their rights. Arise’s website also includes details on how to support the rights of workers during the crisis.
Back by popular demand!! Mark Pearce - experienced and highly innovative recruiter with 20 years in the business - joins me to chat about asking hiring managers the tough questions to be able to sell their job! A MUST SEE!! Feel free to get in touch with Mark - https://www.linkedin.com/in/markpearcerecruitment/ Here are some great resources Mark mentions in the episode: Copywriting Made Simple by Tom Albrighton: https://www.amazon.com.au/Copywriting-Made-Simple-powerful-persuasive-ebook/dp/B07D4N9JSW Hey Whipple by Luke Sullivan: https://www.amazon.com.au/Hey-Whipple-Squeeze-This-Creating-ebook/dp/B01AVKWLCS/ref=sr_1_1?keywords=hey+Whipple&qid=1588297388&s=digital-text&sr=1-1 Copywriting For Recruiters course: www.copywritingforrecruiters.com
Welcome episode 17!Luke is the owner of Teams Challenge Australia, and head of PDHPE in Girakool Juvenile Justice centrLuke played high level footy, and when he had an injury, he that was when he new it was his time to move on to avoid having more time off his boardWe cover his work in The juvenile Justice centre, and how that has affected who he is and what he has learned in his position. We talk on where TCA started, where its headed and what the business looks like and how Luke operates and delivers such an amazing service.Luke Gives a run down on why then breath is so important, how to utilise it, and how he implements this work into his routines and habits in everyday life. We also talk on morning and nightly routines, which Luke has down pat, and the small little routines he has implemented with his family, which I think is so valuable and effectiveWe discuss Lukes relationship with his wife, and how that has really worked and sustained healthily, especially with 3 kids under 5, which I can only guess would cause some chaos at times. We also dive into Lukes relationship with his brothers, in particular younger brother Shaun. Its a great relationship and being in business together has developed that further.There’s so much to take away on this episode, Luke has an incredible outlook and we can’t wait. Follow Lukewww.teamschallengeaustralia.com@teamschallengeaustraliaSupport us on Patreon: https://www.patreon.com/btgtodayContact us at contact@btgtoday.com.auFind our all new apparel at www.btgtoday.com.au--------------------------------------------------------------------------------Instagram - @btgtoday--------------------------------------------------------------------------------TikTok - @btgtoday--------------------------------------------------------------------------------Facebook - Facebook.com/btgtoday
In the third of this three-part series, Maura Sweeney '07 speaks with Jim Cavanagh '13 about forging his own path from Holy Cross into the legal profession. Recorded September 11, 2019 --- Transcript Jim: I realized, wow. I think what I learned at Holy Cross and I talked about the excitement of being a history major and getting lost in the stacks at Dinand. You just learned the importance of being a learner and learning that if you think, and even though things are difficult, if you buckle down and read and try to learn, you will learn and then when you do learn and you do put in the work that you can contribute and you can and you can serve. Maura: Welcome to Mission-Driven, where we speak with alumni who are leveraging their Holy Cross education to make a meaningful difference in the world around them. I'm your host, Maura Sweeney from the class of 2007, director of alumni career development at Holy Cross. I'm delighted to welcome to today's show. In part three of this three part series, we speak with Jim Cavanagh. Jim graduated from Holy Cross in 2013 and Notre Dame law school in 2015. Despite being a fellow history major like his siblings, Mary and Joe, Jim decided to apply his Holy Cross education differently. We hear about Jim's decision to try out teaching theology before going to law school. Today Jim works as an associate at Jones day and talks about how his Holy Cross training has prepared him for the multidimensional work that he does. We wrap up by bringing the three of them back together for a speed round about their favorite memories from Holy Cross. I'm excited now to turn to Jim, class of 2013, also a history major. You taught theology at Saint Sebastian school in Needham for two years before choosing to go to Notre Dame law where you graduated in 2018. You're an associate at Jones day doing something a little bit different, working across practice groups including business litigation, merger and acquisitions, banking and finance, tax credit transactions and pro bono work. You similarly take on pro bono work with the TGC Memorial fund and you've received your own slate of awards while at Notre Dame including the American law Institute CLE award for scholarship and leadership and the faculty award for excellence in civil procedure and health law, which, being recognized by faculty is really significant because I know that law school faculty seem to be some of the toughest out there. Jim: Right. Actually it's funny. So those awards are given based on your exam, which you're anonymous. You have a number. So I think on my civil procedure professor in particular, must've been like, “that kid won the award?” I think some of the questions I asked during my... That was my first classes I took in law school and I just remember asking a few questions, realizing, Oh, wow, I really don't know much, but that was a good... I mean, there's so many experiences in law school, but that was certainly a gratifying moment where I realized in that first semester I'd certainly come a long way. Maura: Right. Well and almost gives your professor the thought of, Oh wow, I shouldn't have underestimated this person. Jim: Right. And he never did anything to make me think that he was thought little of me at all. I just remember my own questions thinking, wow Jim, that was not a good question. Just these funny experiences. I think a lot of law students, a lot of anyone who's gone to law school certainly has these humbling moments, especially in their first year. So, that was a nice... When I realized I won that award, when it came out the highest exam score to me, I was pretty surprised myself. So yeah, that's a fun accolade to have. Maura: That's great. That's great. And I know you talked in preparation for this conversation about choosing to really forge your own career path separate from Mary and Joe, and so you described it as choosing the world of deals instead of the world of cases. Could you talk to me a little bit about that? Jim: Right. So think little... I certainly didn't know this when I was at Holy Cross and you don't even really understand it when you go to law school so much, but you really, once you get into practice, especially at a big law firm, you realize the different things lawyers do. Maura: Sure, right. Jim: And specifically there's a big divide, I mean, there's a divide between public interest work and private practice, but even just even in private practice, there's a big divide between transactional work and litigation. Litigation's, I think with the impression of everyone has a lawyer doing, what Joe and Mary do, where you go to court, you're representing a client in the lawsuit. And transactional work is you're helping a client complete a business deal so there's no judge involved. Right? You're not representing a plaintiff or defendant, you're representing, often it can be a seller or buyer or lender or borrower and so it's a completely different animal in a way. You're trying to complete the business deal. It's a collaborative... Even though there are negotiations since things, it's more of a quote when it's done well. I think a collaborative exercise with the other parties counsel trying to get this deal done and in law school, even though you can learn about transactional work, there are courses on corporations and merchandise acquisitions, corporate finance. It's always in the litigation context. When years after this deal ended, it fell apart and everyone's suing each other. And what do the contracts say? What are our indemnities? So it's just a whole different world. So, it's like I said, when I interned with Jones Day after my second year of law school, it was my first exposure to wow, there's this whole other side to the legal profession that I know very little about, certainly. I mean, my dad being a litigator and Joe and Mary being litigators, civil litigators. And so I remember being overwhelmed and at first reluctant to try it. But my first year at Jones Day, it's neat, they don't give you an offer into a practice group. They say they give you a year to essentially be a free agent and work across practice groups. Maura: That's fantastic. Jim: And it's a lot, it's been great. It's difficult in a sense. There's a learning curve with almost every project. Maura: Sure. Jim: Because it's with different people, it's a different practice. So with that you move from practice to practice, so you're always learning again. So, even after eight months it's only then you start to maybe get a second project with one group and you can take everything you learned from your first product, first deal or case. And so for me, it was a very discern slowly that I learned that at Holy Cross and it certainly was a slow discernment process for me because I always imagined that I wanted to be a litigator, I wanted to be a trial lawyer. And I don't know just getting out into practice even though it hasn't been so long, you see very much the practice of law is way more than the theory you learn in school where you're talking about cases in the abstract and reading appellate opinions. There's a human side of law that I think, law schools have gotten better about it now. There are a lot of internship, externship opportunities and clinical practice things... Clinical courses you can take, but more or less it's theory and then you get out and practice and you see the human side of it. Which I think is really what most of lawyer... Joe and Mary can speak to this better than me, but lawyers really spend most of their time doing client management, interacting with opposing counsel. And I don't know, for me, I was lawyered into transactional work. One thing about it is, the reality is, it's quicker. Deals are shorter than a case. A case, a lawsuit, I know Joe and Mary can say this can last for years. A deal, the ones I've worked on, I know their deals, I can get stressed out maybe for a while, but they usually take a few months at most from the ones I worked on. So it's fun because there's a start and an end and it's also really intense and you're trying to get it done. But I've just found it's really exciting because you're working, the end result is something exciting. A business is getting bought, a business is growing. And I think it's really fun to prospectively make your client aware of problems or where I think litigators jump in and crisis mode where like I said, a business deal has fallen apart or something, a conflict has arisen in a person's life or in the client's life if their corporation and you're there to really guide them through that disaster, which is incredible profession. And I know there's so many people who do that well, but I thought it was really appealing to work on the prospective side where you look at a deal, you look at the transaction your client's trying to complete it and you say, well, here's some things you need to think about. Because I know we wouldn't like to think that this transaction would fall apart, but if it did, you have to be mindful that you have a lot of exposure here if we don't take this step. And I think that's a real skill to have the foresight to identify the issues that can be an issue. Trying to communicate those to your client without scaring them, without getting them overwhelmed with the hypothetical, which might not happen, but also forcing them to be realistic and to think beyond the moment where you sign this deal and you have to go forward with whatever you've agreed to buy, agreed to sell, or agree to invest in. And now, so it's been fun. So like I said, I discerned slowly. So I think I'm about a year in, so I have to choose a practice group. So, that's coming in the next few weeks. So, it's not going to be a litigation group. It's most likely going to be... it's going to be a transactional group. So, that's a long winded answer, but I hope I described a little bit about my encounter with learning about the other side of law. Maura: Well, and it seems like discernment has been something that you've really carried from Holy Cross because you didn't jump into a lot right away. And you did take a step and you taught for a few years. So talk to me a little bit about that decision to really take another step before jumping in. Jim: Right. Well, I couldn't have told you I started... I graduated in 13. My last day of school at Holy Cross was... Graduation was probably around May 20th and then September 1st, I was the teacher. I think I got a haircut, bought a tie and all of a sudden I was Mr. Cavanagh, teaching a class of seventh and eighth graders. And it was quite a transition. And I don't think I could have told you in January of 2013 that I would be... if you told me I was teaching the next year, I would have said really? I don't think that's going to happen. So, even though I did say discern slowly that certainly happened quickly, looking back at the grand scheme of my life and just to tell you how it happened. So, I always knew I wanted to go law school. I think even though in the last few years, I think my career is going to be very different than what I imagined it would be just from growing up in our family. And our dad was a litigator and he always had... I always loved talking to him about his job and different things about his cases and I thought it was very appealing and it was just very appealing to me. So, I always wanted to go, but I just knew I wasn't ready. It was always, even as a senior in college, I thought, I want to do that, but I just knew I didn't want to go right away. And I remember, I had really had no idea what I wanted to do. I think I had applied to some Fulbright scholarship, a Fulbright scholarship with Tony Cashman had helped me apply and so I was waiting on that, but I didn't really know what else. And I remember studying for finals in December. December, 2012 the first semester of my senior year, and there was an email that got shot out from the career services office and it was for internships at a prep schools and it didn't apply to me. It was a applied to rising juniors, rising seniors where you could intern at a summer camp, I forget the... Some New England prep schools and I thought just, I went to an all boy Catholic school and Rhode Island and it was big. It was about a thousand boys. Some of my brothers had gone to a prep school and I just knew that it's a very small community. They all had very good experiences and played sports. And I also just was familiar with the model where you know, the teachers, they teach in their small classroom size and then your teachers are also your coaches. And the teachers are really a part of the community, especially at those schools. And I don't know, just an image of me teaching and then coaching, like hockey. I liked, I didn't play hockey here, but I love hockey and I just thought, wow, wouldn't that be a lot of fun? But I kind of dismissed it thinking I couldn't do that. I've never thought of doing that. And then I was home, it was around Christmas and my sister and I, not Mary or our sister Carol, who's also a lawyer. She started to cross examine me about what I was going to do. Maura: That's what the holidays are good for. Jim: Right. Exactly. What are you going to do? You're a senior, the clocks ticking. Do you have a plan? And I don't know. Well I just didn't want to say, I didn't have anything. I said, well, I've thought about teaching. And she said, Oh wow. And she said, where? I was like, maybe a prep school, I don't know, just from that one thought. And she put me in touch with a guy who was an alum here. He's works at CM now, guy Mike Schell. And he's just a wonderful guy. And he was a student here and had done the same thing, went right to teaching in a prep school. And so I had the long break and he was a friend of my sisters. So I gave him a call and just talked to him about what I was interested in. I said, I really haven't thought about this much, but it excites me. The idea of teaching. I think it'd be fun. And I know it would be challenging and everything. And he said no. And I think he identified with what I was feeling as a senior in college and he was my guy to applying to different prep schools around that might be open to hiring a kid right out of college. He wasn't an education major, no prior teaching experience. So I interviewed at some places, made it to the final rounds and nothing was happening. But then I got an email from him that his school where he taught was looking for a new religion teacher, at St Sebastian's. So I went and I interviewed and I met the headmaster Bill Burke, who's a wonderful guy and the assistant, who was a Holy Cross alum. And I just spent a day at the school and right away fell in love with it and one of my good friends from college Luke Sullivan, went to St. Sebs and I knew he loved his high school and I immediately thought, wow, this is a place I could picture myself. And sure enough they thought they could picture me there too. So it was great. I had an offer and I had a job. Spring semester, senior year. So I started that and I know... so that's how I ended up there and that was just an incredible experience and I just loved every minute of being there and it was kind of funny. It was one of those things where a year, December, 2013 I was coaching the JV hockey team, I had taught a full day class, was at the rink and just having fun. I thought, this is funny. A year ago I pictured myself doing this and didn't think it... And really laughed at it. I'm actually here doing it. So, that was great. Maura: It's sometimes hard to believe that work can also be fun. Jim: Right? Maura: Like I can get paid to do this. Jim: And that was, I remember that too, right, being at hockey practice coaching a game. And I'm thinking, I guess I'm at work right now, which is pretty cool. And actually it's funny I mentioned to you, I did some work this morning and cool beans and a bunch of students I taught who were in seventh and eighth grade are actually now here as students. And I was hoping maybe I could scare one of them. Like, Hey, like I used to do or just see one of them. And so, yeah, it was a great experience. Maura: Yeah, that's fantastic. I also read that you did an internship at the US attorney's office. Jim: Yes. Maura: Along your path of figuring out what you want to do. I'd love to hear a little bit about how that's informed your work. Jim: Right? So it was after my first year of law school. After your first year of law school is interesting because it's really a year in the books. You're learning law and the abstract and like I mentioned this earlier, you really know very little about the practice of lot itself, but you've learned a lot of legal theory and about the substantive bodies of law. So, as a first year law student, they're not too many options to intern because no one's really willing to pay you to do anything. But it's a great opportunity to work for a government agency that might have unpaid internships and have a program where you can come in and they'll give you some assignments and you'll get to see a lot of action. Maura: Right. Jim: Because I mean US attorney's office is interesting experience because they're federal prosecutors, so they're in court all the time. So, I spent a lot of time that summer, just really, I mean, more so than the work I did, just sitting in court watching... I got to watch a full jury criminal jury trial. I got to watch sentencings, plea agreements and also did some research and stuff to help an attorney. I remember that was fun doing some research and an attorney was taking it with him to argue it for the judge. I hope it went well, but one thing, so I do something very different now, right? I'm in private practice, transactional work, but it's something to see the criminal justice system at work, is I think just something as a citizen, as a lawyer especially, is worth witnessing and knowing something about, because I mean so much, sadly, a lot of people... I think Mary spoke to it earlier when she said, we have an incredible legal system in the United States and so often, right? We just take it for granted, especially if you're from here and having lived in a different part of the world with a different legal system. But a lot of people unfortunately, right, like one of the times they really realize that they are part of a society governed by laws is if they have an encounter with the criminal justice system. If they find themselves charged with something. And so just knowing how that works and kind of just, I think any, every lawyer has an obligation to know a little bit about it. And also seeing it... I also, you understand that it's, for the system to work well, it takes a good lawyers, both good judges, good prosecutors, good defendants and good law clerks who help the judge and do research for the judge. And I think just that summer broadened me to realize that this system has worked and it's working every day. There are a million cases before these judges, these judges are working hard, these lawyers are working hard. And I think it really, if anything just as a first year law student just makes you more aware of how important the criminal justice system is, that the people in it do a good job, the people in it are committed and act ethically. And also too that, just as a lawyer, you should know something about this because you might, before you know it, now you're a lawyer, right? So someone years down the road, hopefully I think all the guys I met here, upstanding citizens, but if they found themselves in trouble. You might get a phone call, might be helpful to know a little bit something about it, but so it was a good experience. Maura: That's fantastic. And how has the Holy Cross's mission influenced your life? Jim: Right. The Holy Cross mission for me, like I said, discern slowly and I think if you show up on campus, you're 18 it's really your first time away from home. Even though home is only 45 minutes away in Rhode Island. And I think of, just in four years you've come a long way or you should. And I think certainly Holy Cross and I think Mary and Joe harped on this in their experiences that, you do mature quite a bit in college. Just, I mean, you're 18 when you arrive, you're 22 when you graduate. So I think, I do remember it just being here and I like to think that my awareness of being mission driven grew and the whole Jesuit philosophy to be, men and women for others. And the idea that you should always be mindful of the questions of who is God, who is God calling me to be, and who is God calling me to be for others. And I think just as I went through my time here, I became more and more aware of that and I took more advantage of the opportunities Holy Cross offered to discern what God is calling you to do. I went on the spiritual exercises. Actually the winter of my senior year, it was right around the time this whole teaching decision happened. And I remember I'd actually just found out I didn't get my Fulbright and I really was out of... I didn't know what I was going to do. I knew I had this idea about teaching and I just remember going on the exercises and thinking, okay, this is the time for your discernment. And really the only thing I discerned was all you can do is just respond to whatever's happening in front of you to treat the people around you with love and try to do the next right thing. To try to give your full attention to the task in front of you because that's God's plan for you that day. The people and the circumstances, he places in front of you. And I remember I read a book by a Jesuit, during my experience on that retreat and that was kind of... and my mom just gave it to me before I went and it was really, I think all for a purpose. And I remember so, so when I say, how's that affects how Holy Cross drives my mission. Now, it's interesting, right? Because again, this has been a big transition year for me. I just graduated from law school, I moved back to the East coast and I've been working across practice groups and with that it's been a little chaotic. At times you feel overwhelmed and it always comes back to, what does God want me to do in this circumstance with these people I'm dealing with? And I think a lot of it just stems from the academic experience here that you should do your work well. Right. That we all have gifts. That part of being men, women for others is giving the best of yourself to task. So even if it's the most monotonous, tedious task on this deal that you're asked to do as a junior associate, you're called to do that to the best of your ability. And so right now I'd say it drives my mission because you want to serve others. But it also just made me really aware of the way you serve others is by serving who's in front of you. And I've found that just to keep your sanity in a chaotic year, practicing law and to find God in it, is you really have to stay in the moment and do your best with what you have in front of you. Maura: Well and that probably ties in, you know my next question of this, is about your personal mission and I'm sure it's tied into that. So I guess, how have you taken that and really created your own mission? Jim: Right. So right now, I think my mission is really just to become confident in what you're doing. And I remember showing up at Holy Cross and being a history major and really realizing I don't write well. And so much, I mean, this is, I think just an example of Holy Cross and how the professors were great, but they were honest and blunt and said, your writing's weak. You need to get better. And I remember it took so long to get better. It took draft after draft. And I remember taking different courses and visiting professors at office hours who were always willing to help. But I remember getting over the hump, and I'm not going to say I'm a great writer, but I'm going to say that I'm certainly a better writer than I was when I started here. Mary: I guess your Civil Procedure professor thought you were pretty good. Jim: A good part of it was multiple choice. And I think, so right now, what drives me is getting better and gaining in competencies because I've learned that law is extremely complicated and it's a bit daunting when you realize there's so much I don't know. But the thing is you can just keep at it and as you grow in competencies, it gives you more opportunities to serve others. Right. Because I don't know where I'll end up in my career. I mean, Joe and Mary, they graduated from law school a few years before me, so I'm not exactly sure where everything's going. But that's certainly driving me right now. How can I be, utilize my gifts, develop them the most I can. So I can serve others the way God calls me to. Maura: That's wonderful. And think back to when you were a student and you've talked about it a little bit, you don't have to think back as far. What stands out to you about your experience on campus and how has it really prepared you for some of the challenges that you've faced? Jim: Right. I mentioned it in my previous answer, but certainly I found as a history major, that you certainly had the opportunity to become a better student. You had the opportunity to really develop your critical thinking because of professors who cared, professors who pushed you and professors who are really passionate about what they taught. I can think of so many examples. I think of my first class I took with Stephanie Yuhl, it was my Montserrat class, I believe they still have the Montserrat program and I wasn't just a history major because Carol, I mean, because of Mary and Joe were, but I mean certainly that helped and I thought I would be interested, but I remember taking this class on World War II and Vietnam and thinking it would just be a military history class, but with professor Yuhl it was very different. It was really about the memory of those wars and how we as a society now choose to memorialize them and what narratives get told and whose narrative get told and who are the stakeholders. And you realize that there just so many layers that complicate these issues. And it just really opened my eyes to what a complex world we have and the need to be aware of that and the need to be a voice in the conversation. So with that, it helps if you can analyze, it helps if you can critically think and it helps if you can write well. And so I think to my experience at Holy Cross, it was certainly one where I grew quite a bit and I remember after that experience in class thinking, wow, I think I want to be a history major and I chose to be a history major. And then I just taking other courses with Gwen Miller, with Father K and having these moments where you're looking at correspondence from members of Congress, looking at the writings of the Jesuits in their encounter with native Americans hundreds of years ago. And you really get into the primary sources. And what was the experience of this person? What are they saying about it? And I just remember it was a neat experience to have your interest inflamed in so many... In an area of study. And I think that helps for anyone who's a student here and you go to law school because of lot of... Even if you took some time off... like I didn't take time or you did something different before going to law school, you have the muscle memory of what it takes to be a serious student, to be a critical thinker, to analyze a document, to analyze someone's writings and to write well. And I think, so certainly when I think back, especially after going to law school, I think those experiences at Holy Cross certainly prepared me. Maura: Right. And even just the practice of learning someone else's perspective through that analysis must be so valuable. Jim: Oh certainly. I'm not a litigator, but I mean, so much of the study of law is right? There are two sides of the case and there's a different way and you read two different briefs that are written about the same... Based off the same facts. They can try to tell such a different story. I think Joe and Mary can probably speak to that with more detail and with more experience than I can. So always being mindful of what is the other narrative? What narrative am I overlooking? And you see that too, just applying it and you can always apply that in whatever you're doing, in transactional work negotiations. What does the other side want out of this deal? Why would they care about this? And when you do that and you have a sense of where someone else is coming from, it just makes for more beneficial dialogue. And then in a pragmatic sense, it's way better for your clients, way more efficient, if the lawyers aren't talking past each other. If you're really listening and appreciating and understanding that one issue that you might be raising is important to them and you might, based on your client's position, it doesn't really matter to you, it matters to them. So taking the time to dialogue with them and then it just gives you more credit going forward. When you have something you want to talk about. So, yeah, certainly very valuable. Maura: Fantastic. And so this you've probably touched on also, about how your Holy Cross education influence the way that you practice law. Jim: Right. I guess, one thing is to just be willing to put in the work to... It's tough, especially in law because you bill per hour and you're very busy and so it's important to learn efficiency, but it's also important to do your work well. Because that's serving your client... To really... You get a long complicated contract, really sitting down and analyzing it and digging in, getting into the weeds on things. I mean, it takes some judgment. You don't want to spin your tires too much on things. And that comes, I think with time, knowing what issues to look for, what things aren't important. But really I think Holy Cross really taught me from the get go. As I started the path that led me to law school and I knew the practice of law, that you really just need a great attention to detail. That you really have to take pride in your work and do it well. Because it certainly becomes a habit and I can see, actually it's interesting, I feel like law school in a way is a moment, it's the culmination of you putting into practice all the skills you've learned as a student. Because in law school, especially the first year, you only have one exam, per class, per semester. There was no study guide or anything. So it was really on you to be organized, to make sure that you're listening, to make sure that you've developed critical thinking skills to be identify what's important in your course. And then, you put that, then you write an exam and hopefully you had the right skills. And then law school prepares you for law because it's really that practice. It's really just the same practice that I started here at Holy Cross of having attention to detail. Putting in the work to analyze, to read, to think and if you've been doing that for a long time, you know that's how you have to do it. You have to put in the work, but also too, you're just better at it. So certainly, I think, that's how Holy Cross is carried into my practice of law. But you still got to do it. You still got to break a sweat always. But I learned that a long time ago, I think. Maura: Yeah. Yeah. Oh good. What has been the most satisfying or rewarding moment for you in your work so far? Jim: That's a good question. A recent experience actually and I think it's great because it touches on something that I learned here at Holy Cross and I credit Holy Cross are helping me have this experience. Like I said, I'm not going to be a litigator, but for about six months this year I did quite a bit of litigation work. And I remember on the first day I got to my office, there was this big stack of briefings on my desk and I had an email that I was being put on part of this case team in this massive lawsuit that had been going on for a long time. And my job was to help prepare for depositions. And depositions, right, are pretty much just having a witness testify outside of court where a lawyer, it's not in court, but lawyers go and one lawyer questions a witness and the other lawyer defends the witness and it helps you build a record of the case and just different facts and going forward. And so I had prepared for the... Helped partners in my law firm and other associates prepare for these depositions. And a lot of that is grunt work. There's so many doc... These two major institutions are suing each other. So they're just a lot of documents. So you spend a lot of time reading documents, it's a lot of grunt work and you have to pull ones you think are relevant, things that will come up in this deposition. And I remember being just overwhelmed by the case when I first got there because it was very complicated matter and we were thinking, how will I ever understand this much less be ready to look at hundreds, maybe thousands of documents and be able to identify ones which could be problematic or worth asking a witness about. And I remember in June I went to New York with the partner in the deposition for this case. And I remember he had asked me for the months leading up to it, just different questions about different documents that had come up in this case. And I would read them, analyze them and shoot them off in email and everything and I remember we were preparing for the deposition and we finally started the deposition and it was the first one I actually attended and it was just a neat moment for me because when I realized I was part of a team. I was part of this litigation team and I was there on the record at the deposition on behalf of a client and also too, I remembered this case was so complicated but the deposition lasted eight hours and this was a very important witness and I realized I knew everything about the case or there was a lot I still didn't know, but I knew so much that I was with it for the seven, eight hours we were there. Every question, I knew why it mattered, I knew why we were asking it. And also it was rewarding... I helped prepare the outline, seeing documents that I was asked to look at a few weeks ago and I didn't even really, just because the partner is busy, I hadn't received much feedback, some questions, points I had raised come up in the questions. So it was a rewarding moment because I realized, wow, I think what I learned at Holy Cross and I talked about the excitement of being a history major and getting lost in the stacks at Dinand and you just learned the importance of being a learner and learning that if you think, and even though things are difficult, if you buckle down and read and try to learn, you will learn. And then when you do learn and you do put in the work that you can contribute and you can serve. And so I felt, even though I don't want to be a litigator, that was a great moment for me. So, I'd say, just like I said, you got to break a sweat. Probably Holy Cross taught you that. I think I did that for six months, leading up to that deposition. I felt like a rewarding moment for me. Maura: Yeah. Well, given what you know now, what advice do you have for someone who's interested in pursuing law? Jim: Right. This is certainly, I think, I know you asked Joe and Mary this question, but certainly for me, being right out of law school, I think it's certain... I had to consider, I mean, I had the discern law school in more recent time than they did and I'd say, one I've been really blown away by just, like I said, especially going to my firm, all the different opportunities that are for lawyers. So, if you're a science person, there are opportunities for in law in life and health sciences, in intellectual property if you're interested. If you're, I mean, people were passionate about civil rights and passionate and about equality injustice. There are obviously major opportunities especially in public interest in government. And so one, I'd say, don't think you're pigeonholing yourself by going to law school because there are a lot of different ways you can go. But also too, it is an incredible investment of time, energy, and also money too. So, law school can be very expensive. I think it's very much worth it if you're going to be a serious student there and take the time to learn. And I think of how I grew in three years of law school. And so, I'd say certainly think about it, pray about it, discern it, but also too know, I'd say talk to as many lawyers as you can because there's so many different experiences and it's actually funny for me, because I realized when I showed up at law school, even though I had three siblings who were lawyers and a father whose lawyer, I knew so little about what law school would be like, but going through it and I thought that was really funny for a person who had always wanted to go, but I realized I was really happy that I went. So that was my experience, but certainly I'd say take the time before you invest, but also know I'm an optimist and I'm a promoter of it, thinking there's a lot you can do with it. Maura: Fantastic. Fantastic. Well now to wrap things up, I have a series of speed round questions. Quick questions, quick answers. And for this I'll ask the question and then go around and hear everyone's answer. So are you ready to tackle it? Yeah. Okay. What was your favorite dorm? Joe: Lehy Maura: Joe. Yep. Mary? Mary: Mulledy Jim: Hanselman. Maura: Fantastic. Favorite meal on campus or favorite Cool Beans order, Joe? Joe: Omelets, made to order with waffles at Kimball on weekend mornings only. Maura: Mary? Mary: Pizza from the pizza kitchen. Maura: Fantastic. And Jim? Jim: Chicken parm night, definitely. Maura: Very nice. Very nice. Favorite class? Joe? Joe: Contemporary Christian Morality with Father Linnane. Maura: Mary? Mary: Law and Human Rights in China with professor Karen Turner. Maura: Fantastic. Jim? Jim: Understanding Mary with Father Gavin. Maura: Wonderful. Favorite professor, Joe? Joe: Father Linnane. Father Kuzniewski. Maura: Mary? Mary: I guess. Professor Turner. Maura: Great. Jim? Jim: Professor Yuhl, she was great. Maura: Favorite memory? Joe? Joe: Winning the Mac Hockey Championship my senior year. Maura: Not running down to Kimball and back? Joe: No, I blocked that one out. Maura: Great. Mary? Mary: The last few nights before graduation at the heart center. Maura: Jim? Jim: I will say, senior year going to the Cape with my friends, with all my friends I had gotten to know over the last four years. It was incredible. Maura: Great. And last question, best part about being a Holy Cross alum, Joe? Joe: The pride you take in the whole spirit of the school and being able to say that you're a part of that. Maura: Mary? Mary: I think just knowing you are part of such an excellent tradition and excellent institution. Something that you always have with you. Maura: Jim? Jim: In a similar way, remembering where you came from and remembering the mission you were taught here and how even though you can stray from it and it might not always feel present to you that I think just being here for four years, just being... I appreciate being ingrained with, we're supposed to be men and women for others. Maura: Fantastic. Wonderful and that's a wrap. Thank you. That's our show. I hope you enjoyed hearing about just one of the many ways that Holy Cross alumni have been inspired by the mission to be men and women for and with others. A special thanks to today's guests and everyone at Holy Cross who has contributed to making this podcast a reality. If you or someone you know would like to be featured on this podcast, please send us an email at alumnicareers@holycross.edu. If you like what you hear, then please leave us a review. This podcast is brought to you by the office of alumni relations at the college of the Holy Cross. You can subscribe for future episodes wherever you find your podcasts. I'm your host, Maura Sweeney, and this is Mission-Driven. In the words of Saint Ignatius of Loyola, "now go forth and set the world on fire." --- Theme music composed by Scott Holmes, courtesy of freemusicarchive.org.
**Catching Vikki Ross was no mean feat; she's here, there and everywhere. One of the best copywriters in the business, Vikki specialises in Branding and Tone of Voice, running workshops all over the globe, and creating voices for some of the UK’s biggest brands, including The Body Shop, Sky, ITV, and Virgin Media.** She dedicates time to mentoring budding copywriters and is a very vocal champion of the art of copywriting itself. Vikki says; “Copywriting will take you further than you imagined – into people’s homes, onto high streets and on shoots around the world…” ///// **Vikki Ross** [A Big Life in Advertising](https://www.amazon.co.uk/Life-Advertising-Mary-Wells-Lawrence/dp/0743245865) Mary Wells Lawrence [How To Write Better Copy](http://www.howtoacademy.com/books/copy) by Steve Harrison [Persuasive Copywriting](https://www.amazon.co.uk/Persuasive-Copywriting-Psychology-Engage-Influence/dp/0749473991) by Andy Maslen [Hey Whipple, Squeeze This!](http://heywhipple.com/books/) by Luke Sullivan [The Copy Book](https://www.amazon.co.uk/D-Ad-Copy-Book-AD/dp/3836528320) by D&AD [](https://twitter.com/thewordbaker) [Ali Hanan](https://twitter.com/thewordbaker) / [Creative Equals](http://www.creativeequals.org/) / [Creative Equals Conference](http://www.creativeequals.org/events) [For Creative Girls](https://linktr.ee/forcreativegirls) [Who's Your Momma?](https://twitter.com/WhosYourMommaUK) [](https://twitter.com/vikkirosswrites)[@VikkiRossWrites](https://twitter.com/vikkirosswrites) [#CopywritersUnite](https://twitter.com/search?q=%23copywritersunite&src=tyah) [#CopySafari](https://twitter.com/search?q=%23copysafari&src=typd) **Gasp (The Blogfather)** [Context. The Devil is in the Detail](https://www.gasp4.com/blog/context-advertising-devil-detail) [Building a Brand](https://www.gasp4.com/blog/building-brand-theres-no-quick-fix) [](https://www.gasp4.com/blog/effectiveness-fck-targeting-and-go-more-cezanne-creative-broader-strokes) [](https://www.gasp4.com/blog/effectiveness-fck-targeting-and-go-more-cezanne-creative-broader-strokes)
In this episode of the Cinema Australia Podcast we're joined by Australian filmmaker Luke Sullivan and veteran actor Robin Royce Queree to discuss their brave, bold, ambitious, unsettling and highly disturbing apocalyptic drama Reflections in the Dust.
A very raw and fresh interview with writer/director Luke Sullivan about his new film Reflections in the Dust which hits Australian cinemas on March 7th. See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.
A very raw and fresh interview with writer/director Luke Sullivan about his new film Reflections in the Dust which hits Australian cinemas on March 7th. See omnystudio.com/listener for privacy information.
This week, Luke Sullivan, Coach at Cactus Shadows High School, former UCLA All-American thrower, and still Wisconsin Prep Discus Record holder visits the show. Topics discussed: Learning to compete Getting coached by his dad, Art Venegas, and others Luke's approach to training athletes in the weight room for the throws Links mentioned in this episode: www.throwbigthrowfar.com www.madisonthrowsclub.com www.lukesullivandiscusthrower.com https://pinnaclefitnessaz.com/ https://soundcloud.com/marc-sharp-591388000 This podcast is powered by ZenCast.fm
Luke Sullivan, author of Hey Whipple, Squeeze This! is our guest for the 115th episode of The Copywriter Club Podcast. Kira and Rob were thrilled when Luke agreed to share his advice on the show—Rob is a proud owner of the first edition of Luke’s book purchased 20 years ago and headed for an expanded 6th edition soon—because he comes from the advertising agency world and has a slightly different perspective on copywriting than most of our other guests. We asked Luke about: • how he got started in the advertising business • the elements required to create “magic” at an advertising agency • why you absolutely must work with people who are better than you • how to surround yourself with geniuses when you work alone • the power of curiosity and why copywriters need it • Luke’s favorite campaign—surprisingly it’s radio • the moment he knew he had made it • how loving mentors can have an oversized impact on your success • how you learn to write a decent headline and other skills • what it takes to get hired at a big ad agency • the “Alien” moment you need to build into your portfolio • the things copywriters do wrong and why “idea guy” is dead • How Luke recommends you come up with your own big ideas • how to structure your day for maximum creativity • how to get creative briefs that help you do your best work • the advice he would give young Luke if he could go back in time As expected Luke dished out some amazing advice that you’re going to want to hear as soon as you can. So click the play button below or scroll down for a full transcript. You can also download it to your favorite podcast app. The people and stuff we mentioned on the show: Hey Whipple, Squeeze This! Tom McElligott (lots of great ads at this link) Ron Anderson Martin Agency Fallon GSD&M SCAD HeyWhipple.com Goodby DDB Lynda Edward Boches Mullen Thirty Rooms to Hide In Luke on Facebook Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: Rob: This podcast is sponsored by The Copywriter Underground. Kira: It's our new membership designed for you to help you attract more clients and hit 10K a month consistently. Rob: For more information, or to sign up, go to thecopywriterunderground.com. Rob: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, and then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast. Kira: You're invited to join the club for episode 115 as we chat with award-winning copywriter, author and professor of advertising, Luke Sullivan, about his bestselling book, Hey, Whipple, Squeeze This!, what it takes to make great advertising, what copywriters can do to get better creative briefs, and what it takes to get hired by an elite advertising agency. Rob: Hey, Luke. Luke: Hey, guys. Kira: Welcome, Luke. Luke: Hello, thanks for having me. Rob: We are thrilled to have you here because, for a lot of different reasons, but a lot of our guests in the past have focused on freelance copywriting and a lot of direct response copywriting, and you come from a different branch of advertising. Maybe, the more familiar one to most people. But we're thrilled to have you here and really interested in your story. How did you become a copywriter? Luke: Well, let's see. Number one, I'm older than both you guys, probably older than all your listeners put together. But old school is fun because of all kinds of reasons. I got into the business in the year of 1979, 9, 9, 9, 9, 9, a long time ago. And back then it was all just, you know, print, outdoor, radio and TV. That was it, 1979, I was lucky enough to be hired by two Minneapolis greats, Tom McElligott, who's a hall of fame copywriter at the One Show,
Moving Iorn Podcast #105 - Luke Sullivan by Moving Iron LLC
Moving Iorn Podcast #105 - Luke Sullivan by Moving Iron LLC
Keeping a swipe file has been a game-changer for DG. It helps him come up with ideas and find patterns between ideas. If you don’t have a swipe file, you should definitely consider it. DG recorded this one in his car on the last day of vacation in Hilton Head, SC a few weeks back, just for you. The book he mentioned was Hey, Whipple, Squeeze This by Edward Boches and Luke Sullivan, who was an ad agency guy for 30 or so years. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @davegerhardt and @seekingwisdomio
In this episode, I talked with Douglas Davis, creative strategist, the author of Creative Strategy and Business of Design and he is also the principal of The Davis Group LLC. We talked about his book, getting the right strategy behind your products, how to write a good strategy and what should you take into account when creating products or solving problems for your consumers. His work experience and previous clients include ABN·AMRO Bank, Council for Economic Education, The Economist, HSBC, Tribal DDB, JWT, Deutsch and many others. Book references during this episode include Hey Whipple Squeeze This by Luke Sullivan, Truth Lies, and Advertising by Jon Steel and Juicing the Orange by Pat Fallon His book can be bought on Amazon: https://goo.gl/2iAsfG You can also listen to this episode on iTunes: https://goo.gl/2cyAgu Soundcloud: https://goo.gl/gByB8P About Laroche: https://www.laroche.co/ ------- Laroche.fm is a podcast hosted by Eugeniu Esanu, the founder and creative director of Laroche.co, a design agency from Amsterdam. We are on a journey of learning from different experts and industry leaders who share their expertise and knowledge. ------- Music: https://soundcloud.com/itsnglmusic
(http://www.advanceyourart.com/wp-content/uploads/2016/10/wbpic.jpeg) Creativity is like washing a pig. It’s messy. It has no rules. No clear beginning, middle or end. It’s kind of a pain in the ass, and when you’re done, you’re not sure if the pig is really clean or even why you were washing a pig in the first place.— Luke Sullivan, author of “Hey, Whipple, Squeeze This”MEET WILLIE: Willie Baronet was the owner and creative director of GroupBaronet (now MasonBaronet) from 1992-2006. His design and advertising work has been featured in Communication Arts, Graphis, AIGA, New York Art Directors, The One Show, Print Casebooks, Annual Report Trends, The Type Directors Club and Annual Report Design: A Historical Retrospective 1510-1990, organized by the Cooper-Hewitt National Museum of Design. In 2013 he was given the AIGA Fellow award, the highest honor an AIGA chapter can bestow upon one of its members. He has spoken to various business and creative organizations over the years, including TEDxSMU, and has judged many creative competitions including the prestigious Communication Arts Annual. Willie graduated with an MFA in Arts and Technology from UTD in 2011. His art has been featured in a number of group exhibitions including “Art as a Medium for Action” at Hoxton Arches, London and Pembroke College, Cambridge, “Truth to Power” in Philadelphia in conjunction with the Democratic National Convention, the 15th Annual “No Dead Artists” at the Jonathan Ferrara Gallery in New Orleans, LA, “INVASIONEN/INVASIONS” at the Galerie Carolyn Heinz in Hamburg, Germany, and the “500XPO 2012” at 500X in Dallas. He has also had a number of solo exhibitions across the U.S., and is currently a member of the art collectives “In Cooperation With Muscle Nation” and “CircleWerk.” Willie has been buying and collecting homeless signs since 1993 as part of a long term art project titled “WE ARE ALL HOMELESS.” In 2014 he began a 31-day cross country trip to buy signs in 24 cities, which was the subject of the documentary Signs of Humanity, which premiered at the Dallas International Film Festival and has been accepted into 4 additional festivals. The project has been featured in dozens of international and local media, including Yahoo! News, NPR – All Things Considered, The Hufngton Post, Al Jazeera America and Fast Company’s blog, posted by Katie Couric. An UpWorthy video about the project that was uploaded on August 31, 2015 has been viewed over 6.4 million times. Willie is a 1982 graduate of the University of Southwestern Louisiana. He has taught advertising design at Brookhaven Community College, Texas A&M at Commerce, TCU, and has served as visiting faculty for the MA Program at Syracuse University. Willie is currently the Stan Richards Professor of Creative Advertising at SMU’s Temerlin Advertising Institute, where he teaches classes related to creativity and portfolio development LINKS: http://weareallhomeless.org/ (http://weareallhomeless.org/) https://twitter.com/WAAHCTC (https://twitter.com/WAAHCTC) http://signsofhumanity.org (http://signsofhumanity.org) https://www.facebook.com/weareallhomeless (https://www.facebook.com/weareallhomeless) https://www.facebook.com/groups/119498944749126/ (https://www.facebook.com/groups/119498944749126/) CONTACT: https://twitter.com/williebaronet (https://twitter.com/williebaronet) https://www.facebook.com/williebaronetartist (https://www.facebook.com/williebaronetartist) https://www.instagram.com/williebaronet/ (https://www.instagram.com/williebaronet/) BONUS: This podcast is brought to you by Audible. I have used Audible for years, and I love audiobooks. Click on the link to get a 30-day free trial, complete with a credit for a free audiobook download Audible.com (http://www.audibletrial.com/Yuri) QUESTION(S) OF THE DAY: What was your favorite quote or lesson from this episode? Please let me know in
With only one chance to make a first impression, you're tempted to cram all of your product or services benefits into that small pitch. But instead of bragging, why not reel in your prospects with something unexpected, interesting, and creative? A marketing message is that main line of communication with new customers, so capturing their attention through a message that reflects your personality, gives the customer value, and is unexpected may give customers that so called "love at first sight". The Dean of Marketing Know-How shares his three "Hitches" to get people to pay attention to your marketing message. Give people your personality + Add your brand’s promise + be clever and say something that is unexpected Chapter Five of The Marketing Plan Podcast will guide you through three principles to create the perfect brand message. Also in this chapter two guests on how to be creative with your advertising. Luke Sullivan, author of Hey Whipple, Squeeze This, and Tom Altstiel, Author of Advertising Creative.
This award-winning writer and CD honed his craft under Luke Sullivan and Alex Bogusky. His energy and positive attitude are palpable and refreshing.
Welcome to episode #327 of Six Pixels Of Separation - The Twist Image Podcast. When was the last time you read a non-fiction business book and laughed out loud? There have been instances where I have smiled, perhaps had an occasional chuckle. The last business book that really made me laugh out loud was Luke Sullivan's Hey Whipple, Squeeze This. I came to Bob Hoffman in a very different way. I had heard about this blog, The Ad Contrarian, for some time, but a headline in DigiDay really caught my attention. The article was called, The Ad Contrarian's Reality Check. And, this is what Hoffman said: "The biggest myth is that the digital ad industry knows what the hell it's talking about. Almost every 'expert' and 'industry leader' who has made predictions about digital advertising over the past 10 years has turned out to be wrong. They told us interactivity would make advertising more effective and engaging. It hasn't. Consumers have shown no inclination to interact with online advertising. They told us traditional advertising was on the way out. Anyone who believes this must have slept through the Olympics. They told us that the DVR was going to devastate the effectiveness of TV advertising. Studies have shown it has had little to no effect on consumer purchasing behavior. They told us the PC and the television were going to converge. They haven't. They have have had a parade of social media miracle cures that were going to 'change everything' -- blogs, podcasts, widgets, YouTube, Facebook, games, Twitter, LinkedIn, FourSquare, Pinterest, QR codes and, of course, now content. Mostly they have turned out to be over-hyped, marginally-to-moderately effective marketing tools that have not been game-changers, as advertised. The digital ad industry is unreliable at best, and irresponsible at worst." Ouch. You can imagine how hungry I was for more. I reached out to Hoffman and asked if he would be a guest on the podcast. He agreed. I also bought both of his books, The Ad Contrarian and 101 Contrarian Ideas About Advertising. His books were sharp and hilariously funny. I may not always agree with everything Hoffman says, but his content is well worth digging into as his experience and expertise in the advertising industry cannot be denied. Ultimately, if you just want to laugh about how industry evolves, the books are worth the price of admission. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #327 - Host: Mitch Joel. Running time: 44:11. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation Bob Hoffman. The Ad Contrarian. The Ad Contrarian book. 101 Contrarian Ideas About Advertising. Hoffman/Lewis (Bob's agency). Follow Bob on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #327 - Host: Mitch Joel. Tags: 101 contrarian ideas about advertising advertising podcast blog blogging bob hoffman brand business book david usher digiday digital marketing facebook foursquare hey whipple squeeze this hoffman lewis itunes linkedin luke sullivan marketing marketing blogger marketing podcast online social network pinterest podcast podcasting social media the ad contrarian youtube
In this Interview, Luke Sullivan explains why creatives should leverage cultural tensions. He outlines the difference between big ideas and long ideas, and why being naughty is a catalyst for generating original ideas.
Jeremy speaks to advertising icon Luke Sullivan via phone about infinite resignation and slow boiling.
Originally published Sunday, September 7, 2008 Advice, laughs and observations from the Creative Director of GSD&M Idea City and author of Hey, Whipple, Squeeze This.
Author and advertising expert Luke Sullivan joins host Jay Ehret to discuss the role of creativity in advertising, and how to create great advertising. Sullivan also answers the burning question: What is great advertising? Guest: Luke Sullivan, author of Hey Whipple, Squeeze ThisHost: Jay Ehret of TheMarketingSpot.com Topics Discussed: What is great advertising? The advertising creative process The importance of creativity in advertising Rules for creating great advertising Complete show notes and links can be found at the official website of the Power to the Small Business podcast:How to Create Great Advertising
Luke Sullivan is the Author of Hey Whipple, Squeeze This: A Guide to Creating Great Advertising and also a Creative Director at GSD&M.
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