Podcasts about authority selling

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Best podcasts about authority selling

Latest podcast episodes about authority selling

On Mission
S7 Ep 9 Mike Saunders

On Mission

Play Episode Listen Later May 20, 2024 47:14


Mike Saunders, president of Marketing Huddle, is an authority positioning coach and author of the book, Authority Selling. Saunders sees his purpose as honoring and glorifying God in all aspects of life: personal, professional, and family. He discusses how a focus on teaching others leads to opportunities for service, and how an others-oriented mindset is not solely from personal kindness but for pointing others towards spiritual fulfillment. Dr. Davis and Mr. Saunders also discuss BAM (Business as Mission), a concept that distinguishes between simply being a Christian in business and fully integrating faith into one's professional life by being “two feet in" the kingdom rather than simply attending church on weekends. An approach to life and business that views purpose not as a specific, fixed destination, but an ongoing commitment to honor and glorify God in all aspects of life provides a flexible platform for pursuing goals while maintaining a steadfast commitment to the ultimate purpose of honoring God.

The Speaking Show
357: Authority Selling

The Speaking Show

Play Episode Listen Later May 9, 2023 40:59


Mike Saunders is a speaker, bestselling author of four books, and a successful business coach who holds an MBA in Marketing. Mike is also an Adjunct Marketing Professor at several Universities and a member of the Forbes Coaches Council. He has interviewed hundreds of industry experts on his podcast and is always striving to learn from other thought leaders.  Mike talks about what it means to take authority in your brand, fighting imposter syndrome, staying engaged, his new book, and much more!

The Model FA
Building Authority and Expertise as a Financial Advisor with Mike Saunders

The Model FA

Play Episode Listen Later May 10, 2022 37:40


Mike Saunders is the President, CEO, and Authority Positioning Coach of Marketing Huddle, an organization dedicated to empowering financial professionals. By helping them build authority and expertise, Mike elevates financial professionals to become trusted financial advisors. He is the bestselling author of Authority Selling and serves as a member of the Forbes Coaches Council. Mike is also the host of the Influential Entrepreneurs podcast, where he interviews elite business leaders and experts to help his listeners elevate their businesses to the next level. Mike joins us today to discuss how financial advisors can move from obscurity and become trusted heroes by building authority. He explains how choosing the right social media platform can help elevate your status as a financial advisor and outlines how to start building expertise through content creation. Mike also shares his advice on branding through service and highlights the value of understanding the buyer's journey.   “Stand out from your competitors by building authority. Be an educator and advocate for your target audience's success.” - Mike Saunders   This week on The Model FA Podcast: Establishing your brand through different social media channels What it means to be omnipresent on various social media platforms How advisors can begin working on publicity and choose which social media platforms to focus on How platforms can help elevate your status as a financial advisor Understanding the buyer's journey and creating content How to humanize yourself to your prospects and clients Building authority by creating impactful content around frequently asked questions The power of being a guest on podcasts Mike's advice on building your brand Trust triggers and what “earned media” means Optimizing your portfolio of “authority-positioning” assets   Resources Mentioned: Book: The Medium is the Message: An Inventory of Effects by Marshall McLuhan Book: Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller Book: Shift: Digital Marketing Secrets of Insurance Agents and Financial Advisors by Jeremiah Desmarais Traffic Geyser   Our Favorite Quotes: “Social media allows you not just to increase but also to maintain your relevance to the eyes of the people you want to serve.” - David DeCelle “Trust isn't built on elapsed time alone but also on the accumulation of experiences.” - David DeCelle “Build your brand by serving, teaching, and giving value.” - Mike Saunders   Connect with Mike Saunders: Marketing Huddle Authoritize Your Agency Podcast: Influential Entrepreneurs Book: AUTHORITY MARKETING FOR LAW FIRMS: How to Attract High-Value Cases in Lucrative Industries Book: Authority Selling: Opening More Doors to Closing More Business Book: Believing Your Why: The 7-Step “Morning Huddle” System to Finally Achieve Your Goals! Book: Dental Marketing Fusion Book: The P.R.I.S.M. Salvation: A 3-Step Solution to Social Media Domination for Busy Business Owners Marketing Huddle on LinkedIn Authority Positioning Coach on YouTube Mike Saunders on LinkedIn Mike Saunders on Twitter Email: mike@marketinghuddle.com   About the Model FA Podcast   The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes  to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams.    Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you'd love to see covered.    Our Team: President of Model FA, David DeCelle   If you like this podcast, you will love our community! Join the Model FA Community on Facebook to connect with like-minded advisors and share the day-to-day challenges and wins of running a growing financial services firm.

Payday With Rayray
64 - Q&A: Vulnerability VS Authority, Selling Out Your Offers, Tips For Your Next Coaching Call

Payday With Rayray

Play Episode Listen Later Jun 25, 2021 50:54


It's time for an ask me anything! If you're in the 6-Figure Coaching Biz Facebook Group, you'll know of the Q&A sessions that we have to give you an opportunity to ask me anything. If you didn't know of these sessions, it's your lucky day! Tune in to hear a replay of the Q&A session that took on the subject of why you need to ask for support. GAIN ACCESS to the Facebook group and full show notes here: https://paydaywithrayray.com/episodes/64 Here's a glance at what you'll learn from the Q&A call in this episode:  Why you will find value in asking for support. How you can support students in a group environment instead of a one-on-one call and strategies for guiding a group program. The best release schedule for offering new products and what you should test to see if your audience needs a new product. How to narrow down and find your ideal niche. Learn how to find what you love doing without worrying about money. The perfect balance between sharing vulnerability whilst establishing authority How to find consistency in the tasks that you don't enjoy

Franchise Freedom
Mike Saunders | The Importance of Authority Positioning

Franchise Freedom

Play Episode Listen Later Jun 7, 2021 41:16


Join your host Giuseppe Grammatico with guest, authority marketing strategist and author, Mike Saunders. In this episode, Mike talks about how experts can present their solutions to problems, even if they're no longer new, in a thoroughly efficient and outstanding manner. As an expert in authority positioning, Mike stresses there is critical value in how a solution is articulated and not just on the solution itself. When talking about the optimization of content, he also explains the concept of repurposing. For Mike, recycling content on different platforms helps stretch a content's value-adding characteristic and leads to a content's omnipresence.In this episode you will learn: "Create your own expertise in the pond you fish in."  What is authority marketing? Setting foot on the other side of the equation: On having a full-time career and a business. The impact of repurposing content. Is knowledge power? About Mike Saunders:Mike Saunders of the Authority Positioning Coach is a speaker, bestselling author of four books, and a successful business coach who holds an MBA in Marketing. Mike is also an Adjunct Marketing Professor at several Universities and a member of the Forbes Coaches Council.He has interviewed hundreds of industry experts on his podcast and is always striving to learn from other thought leaders. Mike is most passionate about seeing his family grow up with high spiritual values and providing them opportunities to succeed in life.He is heavily involved in his local church and is focused on teaching others the benefits of giving and serving.Mike Saunders's Contacts and Resources:Website: https://mikesaunders360.com/https://authoritypositioningcoach.com/Grab your copy of Brevity + Clarity = AUTHORITY, Book by Mike Saunders, MBA:https://www.amazon.com/brevity-clarity-AUTHORITY-Entrepreneurs-Positioning/dp/B08HRZGXPW/Discover the SECRETS & SHORTCUTS to quickly becoming an EXPERT with this FREE COPY of Authority Selling, Book by Mike Saunders, MBA:https://authoritymarketingstrategist.com/sales-page-12391018Connect with Franchise Freedom on:Website: https://ggthefranchiseguide.com/https://ggthefranchiseguide.com/podcast/Linkedin: https://www.linkedin.com/in/giuseppe-grammatico-4407672b/Facebook: https://www.facebook.com/GGTheFranchiseGuideTwitter: https://twitter.com/ggrammaticoInstagram: https://www.instagram.com/gg_the_franchise_guide/Youtube: https://www.youtube.com/channel/UCxWsxLRngbxJEH2m8w-ptYw?view_as=subscriberApple: https://podcasts.apple.com/us/podcast/franchise-freedom/id1499864638Spotify: https://open.spotify.com/show/13LTN5UzA57w2dTB4iV0fmGoogle: https://cutt.ly/gkG7t2gDiscover your new path to freedom through franchise ownership and a new manifesto for your financial and time freedom by grabbing your copy of the Franchise Freedom, Book by Giuseppe Grammatico:https://ggthefranchiseguide.com/book/

Bowties and Business Podcast
Mike Saunders - Authority Marketing

Bowties and Business Podcast

Play Episode Listen Later Jun 3, 2021 28:50


Today's Guest Mike Saunders helps individuals and companies stand out in a crowded field.  We discuss his authority marketing approach that has helped countless companies, coaches and individuals differentiate themselves. Mike Saunders, an MBA Marketing Expert, as the Authority Positioning Coach, I help entrepreneurs break out of obscurity by amplifying their hidden expertise to a position of prestige & become THE go-to Authority & Expert in their industry.I am the author of Amazon Bestselling book Authority Selling™, contributor to The Huffington Post, Adjunct Marketing Professor at several Universities and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.https://authoritymarketingstrategist.com/sales-page-12391018

The Game Changers Experience
The 3 Step Formula to Becoming an Industry Authority

The Game Changers Experience

Play Episode Listen Later Dec 15, 2020 37:13


This week's episode is with Mike Saunders who is an authority positioning coach and the Author of the bestselling book ‘Authority Selling'. His marketing agency specialises in elevating your brand and positioning you as the go to expert authority.  In this show we cover: What is Authority Positioning and how is it related to Authority Selling? How does mindset shift when the entrepreneur begins to see their Authority Positioning Assets being created? What is ‘ZMOT' and how is authority marketing connected?  How to understand the customers journey  5 tips for elevating your personal brand  Mike on Facebook: https://www.facebook.com/MikeSaundersMBA Mike's website: https://authoritypositioningcoach.com/ Limited free copies are set aside for Mike's new book Authority Selling https://authoritymarketingstrategist.com/ This show is hosted by Ultra-High Personal Productivity Authority, Business Strategist, Former Elite Athlete, Author and Public Speaker. The Game Changers Experience will take your life and business to the next level as part of our mission of serving entrepreneurial communities globally and impact 100,000 entrepreneurs to become a game changer. Connect with Adam by clicking here Follow him on Instagram  Get access to his bonuses and event invitations by clicking here  Subscribe to him on YouTube  Join the conversations in the Game Changers Facebook Group

Human Capital Innovations (HCI) Podcast
S2E17 - Dr. Westover on Influential Entrepreneurs with Mike Saunders, Business Innovators Radio

Human Capital Innovations (HCI) Podcast

Play Episode Listen Later May 21, 2020 25:54


In this HCI Podcast episode, Dr. Westover is interviewed by Mike Saunders on his Influential Entrepreneurs show on Business Innovators Radio. They discuss the origins of Human Capital Innovations, LLC, HCI's unique approach to working with organizations, workplace fads, and how to lead exceptional organizations. https://businessinnovatorsradio.com/jonathan-westover-ph-d-managing-partner-and-principal-at-human-capital-innovations-llc/ Mike Saunders is the Authority Positioning Coach at Marketing Huddle, the author of Amazon Bestselling book Authority Selling™, Adjunct Marketing Professor at several Universities, contributor to The Huffington Post, and member of the Forbes Coaches Council – an invitation-only community for the World's Most Influential Business Coaches.

The Thoughtful Entrepreneur
221 - Writing the Book on Authority with Authority Positioning Coach's Mike Saunders

The Thoughtful Entrepreneur

Play Episode Listen Later Mar 12, 2020 21:29


Authority Marketing Strategist.Mike Saunders is the Authority Positioning Coach of authoritypositioningcoach.com (https://authoritypositioningcoach.com/) . Mike Saunders positions you as an influencer in your field to attract more clients, increase your profits, and make more impact. Mike is also the author of the Amazon Bestselling book, Authority Selling, ™ has an MBA in Marketing, is an Adjunct Marketing Professor at several universities, and is a member of the Forbes Coaches Council.

Books, Brands, and Business
BBB11: Interview with Mike Saunders

Books, Brands, and Business

Play Episode Listen Later Feb 3, 2020 26:00


My guest today is Mike Saunders, the author of Authority Selling. Mike is also known at the Authority Positioning Strategist and helps to position authors as an influencer in their niche or industry to attract more clients, increase your profits, and make more impact.Thanks for coming along for the ride. If you want to be part of a tight-knit community of people learning how to make money with their books, join my FB group at jetlaunch.link/group. That’s the best place to ask me questions and get fast answers.

Sales Chalk Talk
Authority Positioning - Mike Saunders 10 - 14 - 19

Sales Chalk Talk

Play Episode Listen Later Oct 23, 2019 31:52


Our very special guest on this episode of Sales Chalk Talk is Authority Positioning Coach and Online Reputation Management expert, Mike Saunders. On this podcast, you’ll discover: • The meaning and importance of Authority Positioning and Authority Selling • Why SEO isn’t as important as it used to be in your marketing activities • How you can effectively respond when you receive a negative Google review • How you can receive a FREE copy of Mike’s book, “Authority Selling” (you just take care of the shipping). • And much more! Join my tremendous co-host, Jim Hamlin and me as we ask Mike the questions, and as always, have some fun and laughs along the way! Mike’s websites are http://authoritypositioningcoach.com and http://authoritysellingbook.com. You can also listen to this Chalk Talk at http://bit.ly/sct-itunes.

Bootstrapping Your Dreams Show
095 | Establish Your Authority By Authoring Books | Publishing Books As A Sales Tool | Mike Saunders

Bootstrapping Your Dreams Show

Play Episode Listen Later Sep 28, 2019 35:01


Manuj Aggarwal and Mike Saunders discuss on how to elevate a brand from nothing to a position of status and authority by authoring books.  What are you waiting for? Tune In Now! In this episode, we will learn about:How to generate leads by publishing and distributing booksTips and tricks on writing a book for brand authorityHow to develop an entrepreneurial mindset How to position yourself for successThe power of books and podcastingSecrets to developing a business strategy Secrets to effectively reaching out to potential customers AboutMike Saunders is an Authority Positioning Coach and holds an MBA in marketing. He has helped entrepreneurs break out of obscurity by amplifying their hidden expertise to a position of prestige & become THE go-to Authority & Expert in their industry.The Authority Positioning Coach is a Boutique Marketing Agency providing "Done-for-You" Authority Positioning Packages to elevate your brand to a position of status and prestige.Mike Saunders is the author of Amazon Bestselling book Authority Selling™, a contributor to The Huffington Post, Adjunct Marketing Professor at several Universities and member of the Forbes Coaches Council – an invitation-only community for the World's Most Influential Business Coaches. Education/Experience: Mike Saunders is a graduate of Liberty University. He is a member of the Forbes Coaches Council, an Adjunct Marketing Professor at several Universities and a contributor to Huffington Post. Accomplishments: Mike Saunders is an Amazon bestselling author with his book "Authority Selling." Fun Facts:Mike Saunders has a wife and four kids and lives in Virginia.  Obstacles Overcame: Mike Saunders overcame a financial struggle with his family after losing his parents home to foreclosure. Fourteen years later, he landed himself in a $35,000 debt that led him to bankruptcy. His diligence led him into becoming a man he is today, helping small businesses and entrepreneurs set their foot.   Links And Mentions From This Episode:  Mike's Website: https://authoritypositioningcoach.comTetraNoodle consulting services: http://innerget.comTetraNoodle professional training: https://courses.tetranoodle.com   Thanks for Tuning In! Thanks so much for being with us this week.  Have some feedback you'd like to share? Please leave a note in the comments section! Enjoyed the episode? Kindly share it with your friends. Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Bootstrapping Your Dreams Show!"  

Dream Life is Real Life
Dream Life is Real Life Ep 15 with Mike Saunders How to market and sell from a place of service

Dream Life is Real Life

Play Episode Listen Later Nov 2, 2018 31:52


As the Authority Positioning Coach, I help entrepreneurs break out of obscurity by amplifying their hidden expertise to a position of prestige & become THE go-to Authority & Expert in their industry.The Authority Positioning Coach is a Boutique Marketing Agency providing "Done-for-You" Authority Positioning Packages to elevate your brand to a position of status and prestige.I am the author of Amazon Bestselling book Authority Selling™, contributor to The Huffington Post, Adjunct Marketing Professor at several Universities and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.Learn more: www.AuthorityPositioningCoach.comDream Life is Real Lifehttps://businessinnovatorsradio.com/dream-life-is-real-life/

Dream Life is Real Life
Dream Life is Real Life Ep 15 with Mike Saunders How to market and sell from a place of service

Dream Life is Real Life

Play Episode Listen Later Nov 2, 2018 31:52


As the Authority Positioning Coach, I help entrepreneurs break out of obscurity by amplifying their hidden expertise to a position of prestige & become THE go-to Authority & Expert in their industry.The Authority Positioning Coach is a Boutique Marketing Agency providing "Done-for-You" Authority Positioning Packages to elevate your brand to a position of status and prestige.I am the author of Amazon Bestselling book Authority Selling™, contributor to The Huffington Post, Adjunct Marketing Professor at several Universities and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.Learn more: www.AuthorityPositioningCoach.comDream Life is Real Lifehttps://businessinnovatorsradio.com/dream-life-is-real-life/

Entrepreneurs on Fire
1836: How to use an Authority Positioning Portfolio with Mike Saunders

Entrepreneurs on Fire

Play Episode Listen Later Oct 31, 2017 23:04


Mike is the author of Amazon Bestselling book Authority Selling™, contributor to The Huffington Post and Forbes & Adjunct Marketing Professor at several Universities. Top 3 Value Bombs: 1. Start positioning yourself as an authority in your industry. 2. Always keep your eye on the road and do your due diligence. 3. A book is a tangible, authority positioning asset. Check out Mike’s website - Marketing Huddle Sponsors: Belay: Ready to hire a Virtual Assistant? The BELAY team will customize your experience by walking you through the entire VA selection and on-boarding process. To learn more - and to grab the top 25 things BELAY clients delegate to their VA’s - visit BelaySolutions.com/fire! OK State: The Oklahoma State Master’s in Entrepreneurship program is ideal for someone who wants to increase their career mobility or start their own business! To learn more text the word moreinfo to 77453.

Sharpen the Hustle
Jesse Miller Interviews Mike Saunders with Marketing Huddle about How to Develop a Unique Competitive Advantage

Sharpen the Hustle

Play Episode Listen Later Jul 20, 2017 28:22


Mike Saunders is the author of Amazon Bestselling book Authority Selling™, contributor to The Huffington Post, Adjunct Marketing Professor at several Universities and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business and Career Coaches.Limited complimentary copies of his book, Authority Selling™ are available for shipment. Details: www.AuthoritySellingBook.comSharpen the Hustle with Jesse Millerhttps://businessinnovatorsradio.com/sharpen-the-hustle/

Sharpen the Hustle
Jesse Miller Interviews Mike Saunders with Marketing Huddle about How to Develop a Unique Competitive Advantage

Sharpen the Hustle

Play Episode Listen Later Jul 20, 2017 28:22


Mike Saunders is the author of Amazon Bestselling book Authority Selling™, contributor to The Huffington Post, Adjunct Marketing Professor at several Universities and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business and Career Coaches.Limited complimentary copies of his book, Authority Selling™ are available for shipment. Details: www.AuthoritySellingBook.comSharpen the Hustle with Jesse Millerhttps://businessinnovatorsradio.com/sharpen-the-hustle/

Take The Lead Radio Season 1
Mike Saunders & Bert Martinez

Take The Lead Radio Season 1

Play Episode Listen Later Apr 12, 2017 59:43


Authority Selling expert Mike Saunders and Best-Selling Author and Media Personality Bert Martinez Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram

Take The Lead Radio Season 1
Mike Saunders & Bert Martinez

Take The Lead Radio Season 1

Play Episode Listen Later Apr 12, 2017 59:44


Authority Selling expert Mike Saunders and Best-Selling Author and Media Personality Bert Martinez   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram

Take The Lead
Mike Saunders & Bert Martinez

Take The Lead

Play Episode Listen Later Apr 12, 2017 59:43


Authority Selling expert Mike Saunders and Best-Selling Author and Media Personality Bert Martinez Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram

Conversations with Phil Gerbyshak - Aligning your mindset, skill set and tool set for peak performance
Marketing Huddle and Authority Selling - Mike Saunders @MarketingHuddle

Conversations with Phil Gerbyshak - Aligning your mindset, skill set and tool set for peak performance

Play Episode Listen Later Apr 7, 2017 32:49


Mike Saunders is a content machine. He writes all over the Internet, and I am constantly bumping into good articles he's posted. And it's no accident - Mike is all about Authority Selling™, and he shares insights into that, other sales tips, and marketing thoughts in this great interview. As a bonus - Mike has also offered you, dear reader and listener, a free book (just pay shipping). Just visit http://authoritymarketingstrategist.com for your copy! About Mike Saunders Mike Saunders is the author of Amazon Bestselling book Authority Selling™, contributor to The Huffington Post, Adjunct Marketing Professor at several Universities and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business and Career Coaches. As an Authority & Reputation Marketing Strategist, his team and he helps Small Business Owners and Chiropractors in two powerful areas: 1) Reputation Marketing: Automated Reputation Marketing Platform to Get More customers in 20 minutes a month! 2) Authority Positioning: become Amazon Best-Selling authors....without having to WRITE a WORD! Building Authority Positioning helps you become recognized as an Expert in your field and OPENS more doors to CLOSING more business! Connect with Mike Saunders Follow Mike on Twitter http://twitter.com/marketinghuddle Visit his website http://marketinghuddle.com

Marketer of the Day with Robert Plank / Robert Plank Show: Archive Feed 1
208: Authority Selling: Win the “Zero Moment of Truth” Game and Use Your Authority Positioning Assets to Get More Business with Mike Saunders

Marketer of the Day with Robert Plank / Robert Plank Show: Archive Feed 1

Play Episode Listen Later Dec 22, 2016 31:04


Mike Saunders from MarketingHuddle.com (author of the book Authority Selling) tells us about the Zero Moment of Truth. Every business has a "Moment of Truth" where a customer discovers if that business delivers on their promises or not. These days, the "Zero" Moment of Truth exists -- where your future customers check the online breadcrumbs […]

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
208: Authority Selling: Win the “Zero Moment of Truth” Game and Use Your Authority Positioning Assets to Get More Business with Mike Saunders

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Dec 22, 2016 31:04


Mike Saunders from MarketingHuddle.com (author of the book Authority Selling) tells us about the Zero Moment of Truth. Every business has a "Moment of Truth" where a customer discovers if that business delivers on their promises or not. These days, the "Zero" Moment of Truth exists -- where your future customers check the online breadcrumbs of your business before they even interact with you. Mike tells us how to educate those customers and provide a consultation as opposed to an outdated presentation or sales pitch.