Podcasts about zero moment

Allon Kijl, media- en entertainmentadvocaat en oprichter van ABC Legal, deelt in deze aflevering zijn boeiende ervaringen met advocatuur, ondernemerschap en technologie. Van zijn vroege clubavonturen tot zijn visie op AI in de rechtspraak: een openhartig gesprek over recht, ethiek en ondernemen.In deze aflevering is Allon Kijl te gast, advocaat gespecialiseerd in media en entertainment. Als oprichter van ABC Legal heeft hij een rijke carrière opgebouwd waarin recht, ondernemerschap en creativiteit samenkomen. Allon deelt zijn unieke perspectief op de verharding van de maatschappij, de toekomst van de advocatuur in het AI-tijdperk, en zijn persoonlijke ervaringen als ondernemer in de Amsterdamse nachtscène. Met een achtergrond die wortelt in de entertainmentwereld via zijn moeder, die zangeres was, brengt hij een bijzondere kijk op de verbinding tussen recht en creativiteit.De belangrijkste gespreksonderwerpenAllons reis van Nyenrode-student naar gespecialiseerd advocaat in media- en entertainmentrechtZijn avontuur als ondernemer in de Amsterdamse nachtscène en de harde lessen die hij daar leerdeDe balans tussen commercie en concept bij het runnen van een ondernemingDe rol van de advocaat in een rechtsstaat en het belang van toegang tot recht voor iedereenHoe AI de advocatuur en rechtspraak binnen enkele jaren fundamenteel zal veranderenAllons visie op de verharding van de maatschappij en de druk op de rechtsstaatHet belang van solidariteit en gedeelde waarden in een samenlevingDe invloed van technologie op de toekomst van werk en de juridische professieRelevante links en bronnenABC Legal - Het advocatenkantoor van Allon KijlThe Defiant Ones - Documentaire over Jimmy Iovine en Dr. Dre die Allon inspireerdeDe laatste boeken van Douglas Murray - Schrijver waar Allon naar verwijst als "profeet van deze tijd"LinkedIn van Allon Kijl - Volg Allon voor meer inzichtenOntdek de nieuwe spelregels van kopen in het digitale tijdperkWil je weten waarom traditionele sales- en marketingstrategieën niet meer werken en hoe je jouw bedrijf kunt voorbereiden op het Zero Moment of Truth-tijdperk? In de gratis online workshop "De nieuwe spelregels van kopen" van ons zusterbedrijf Buzzlytics leer je hoe de moderne klantreis is veranderd en welke strategieën wél resultaat opleveren in 2025. Meld je nu aan voor de eerstvolgende workshop en ontdek hoe je van je website je beste verkoper maakt. Ga naar form.buzzlytics.nl/de-nieuwe-spelregels en reserveer je plek voordat je concurrent het doet!

In een tijd waarin klanten steeds minder contact willen met verkopers, zijn self-service tools de sleutel tot succes. Hoe zorg je ervoor dat potentiële klanten zélf hun antwoorden kunnen vinden op jouw website? Dat leer je in deze aflevering van de StoryBrand podcast.In deze aflevering word ik geïnterviewd door mijn collega Bastiaan Kolster. Ik vertel hoe bedrijven vaak kansen missen door vast te houden aan traditionele leadgeneratiemethodes, terwijl klanten steeds minder behoefte hebben aan contact met verkopers. In dit gesprek ontdek je waarom self-service tools essentieel zijn voor modere marketing en hoe je hiermee je website kunt veranderen in je meest effectieve verkoopkanaal, waarbij klanten alle informatie kunnen vinden zonder dat ze een verkoper hoeven te spreken.De belangrijkste gespreksonderwerpenWaarom traditionele lead-generatoren zoals PDF's steeds minder effectief wordenHoe het veranderde koopgedrag vraagt om een verkoopvrije ervaringDe psychologie achter prijstransparantie en waarom het vertrouwen wektVijf effectieve self-service tools die je direct kunt implementeren: Pricing tools - Laat klanten zelf berekenen wat jouw product of dienst kostRecommendation tools - Help klanten het juiste product vindenAssessment tools - Bied inzicht en advies via een zelfbeoordelingConfigurators - Laat klanten hun ideale oplossing samenstellenScheduling tools - Maak het plannen van afspraken moeiteloosDe vier niveaus van prijstransparantie en welk niveau bij jouw bedrijf pastConcrete voordelen: kwalitatief betere leads, efficiëntere verkoopgesprekken en hogere conversieratio'sHoe je met één self-service tool kunt beginnen vóór september 2025Relevante links en bronnenScoreApp (affiliate link*) - Tool om self-assessments te makenBoek: Scorecard Marketing van Daniel PriestleyDaniel Priestley in The Diary Of a CEO podcastGebruik deze link om ScoreApp de eerste maand met 50% korting te gebruiken. Dit kost jou dus niks extra's en wij ontvangen een kleine bijdrage van ScoreApp als jij deze link gebruikt.Ontdek de nieuwe spelregels van kopen in het digitale tijdperkWil je weten waarom traditionele sales- en marketingstrategieën niet meer werken en hoe je jouw bedrijf kunt voorbereiden op het Zero Moment of Truth-tijdperk? In de gratis online workshop "De nieuwe spelregels van kopen" van ons zusterbedrijf Buzzlytics leer je hoe de moderne klantreis is veranderd en welke strategieën wél resultaat opleveren in 2025.Meld je nu aan voor de eerstvolgende workshop en ontdek hoe je van je website je beste verkoper maakt. Ga naar form.buzzlytics.nl/de-nieuwe-spelregels en reserveer je plek voordat je concurrent het doet!

In 2025 brengen kopers slechts 17% van hun koopproces door met verkopers. De andere 83% besteden ze aan eigen onderzoek. Hoe speel je in op deze fundamentele verschuiving in het koopgedrag? Dat leer je in deze aflevering van de StoryBrand podcast.In deze aflevering zijn de rollen omgedraaid en word ik geïnterviewd door mijn collega Bastiaan Kolster. Als algemeen directeur van Buzzlytics en StoryBrand Nederland deel ik mijn expertise over marketingstrategieën die werken in het digitale tijdperk. Ik vertel hoe ons bedrijf transformeerde van een traditioneel marketingbureau naar een trainingsorganisatie die bedrijven leert hun marketing vanuit een salesperspectief in te richten. In dit gesprek ontdek je waarom vertrouwen het grootste probleem is in de huidige verkoop en hoe je dit kunt oplossen.De belangrijkste gespreksonderwerpenHoe het koopgedrag van klanten de laatste jaren fundamenteel is veranderdWaarom vertrouwen het grootste probleem is in de huidige marketing en salesDe verschuiving van sales-gedreven naar marketing-gedreven organisatiesDe StoryBrand-principes en waarom "if you confuse, you lose" cruciaal isHoe Schmidt Communicatie transformeerde naar BuzzlyticsDe kracht van transparantie in je prijzen en informatieHoe videoboodschappen je offerteproces kunnen transformerenDe integratie van sales en marketing in een gezamenlijk revenueteamDe impact van AI op zoekmachines en hoe je hierop kunt inspelenWat ‘They Ask, You Answer' betekent voor je contentmarketingstrategieRelevante links en bronnenWebsite BuzzlyticsOnderzoek GartnerThey Ask, You Answer / Endless CustomersOntdek de nieuwe spelregels van kopen in het digitale tijdperkWil je weten waarom traditionele sales- en marketingstrategieën niet meer werken en hoe je jouw bedrijf kunt voorbereiden op het Zero Moment of Truth-tijdperk? In de gratis online workshop "De nieuwe spelregels van kopen" van ons zusterbedrijf Buzzlytics leer je hoe de moderne klantreis is veranderd en welke strategieën wél resultaat opleveren in 2025.Meld je nu aan voor de eerstvolgende workshop en ontdek hoe je van je website je beste verkoper maakt. Ga naar form.buzzlytics.nl/de-nieuwe-spelregels en reserveer je plek voordat je concurrent het doet!

In this episode of Agents of Nonprofit, I welcome Gregory Warner, founder of MarketSmart and creator of the Fundraising Report Card, for a deep dive into data-driven donor engagement. Whether you're wrestling with donor retention or chasing ROI, this conversation offers a powerful blend of insight and strategy that reframes fundraising as a journey of shared values and lasting relationships.Topics We Cover:Why many nonprofits misuse surveys and feedback tools—and how to fix itThe “before and after” model for measuring impact and fundraising ROIWhat the Fundraising Report Card reveals about donor retention, upgrades, and lifetime valueWhy donor lifetime value (LTV) is the most predictive and essential fundraising metricHow to identify and re-engage lapsed major donors hiding in your CRMThe surprising statistic that 25% of major donors start at the major gift levelWhy relational fundraising beats transactional tactics—and how to offer lasting valueTo Learn More and Connect with Gregory:Fundraising Report CardGregory Warner on LinkedInGoogle's Zero Moment of TruthFundraising Effectiveness ProjectSupport the show

Als ondernemer sta je soms voor onverwachte uitdagingen. Wat doe je als je bedrijf door brand grotendeels verloren gaat? Wanneer experts zeggen dat je minimaal twee jaar dicht zult zijn? In deze aflevering van de StoryBrand podcast hoor je hoe Justin van Hooijdonk in anderhalf jaar tijd het NBC Congrescentrum volledig herbouwde én verbeterde.In deze aflevering is Justin van Hooijdonk te gast, directeur van het NBC Congrescentrum. Na een verwoestende brand in september 2022 waarbij 90% van het pand verloren ging, stond Justin voor een enorme uitdaging. In plaats van bij de pakken neer te zitten, pakte hij door en transformeerde deze crisis in een kans om een nog beter concept neer te zetten. Zijn verhaal is een inspirerende les in leiderschap, visie en doorzettingsvermogen.De belangrijkste gespreksonderwerpenHoe Justin reageerde op de brand en waarom hij weigerde de prognose van experts te accepteren dat het centrum twee jaar dicht zou blijvenDe cruciale beslissingen in de eerste dagen en weken na de brandHoe Justin zijn team meekreeg in zijn visie en ambitieuze plannenHet belang van 'lead by example' in leiderschap en het creëren van een sterke bedrijfscultuurDe vernieuwende elementen in het herbouwde congrescentrum, waaronder het unieke podiumconcept van 45 meter breedDe focus op hospitality-areas en het faciliteren van menselijke interactie na de coronaperiodeHoe Justin omgaat met de uitdagingen van de nieuwe generatie medewerkersDe balans tussen traditie en vernieuwing in een familiebedrijfDe toekomstvisie en plannen voor het NBC CongrescentrumRelevante links en bronnenNBC Congrescentrum - Officiële websiteLinkedIn van Justin van HooijdonkOntdek de nieuwe spelregels van kopen in het digitale tijdperkWil je weten waarom traditionele sales- en marketingstrategieën niet meer werken en hoe je jouw bedrijf kunt voorbereiden op het Zero Moment of Truth-tijdperk? In de gratis online workshop "De nieuwe spelregels van kopen" van ons zusterbedrijf Buzzlytics leer je hoe de moderne klantreis is veranderd en welke strategieën wél resultaat opleveren in 2025.Meld je nu aan voor de eerstvolgende workshop en ontdek hoe je van je website je beste verkoper maakt. Ga naar form.buzzlytics.nl/de-nieuwe-spelregels en reserveer je plek voordat je concurrent het doet!

Meier, Bettina www.deutschlandfunk.de, Kommentare und Themen der Woche

Meier, Bettina www.deutschlandfunkkultur.de, Studio 9

In deze aflevering van de StoryBrand podcast is Alex van Ginneken te gast, een expert op het gebied van AI voor ondernemers. Alex ging twee jaar geleden ‘all-in' op AI en heeft sindsdien meer dan 200 presentaties gegeven aan meer dan 15.000 mensen. Hij helpt ondernemers hun bedrijf te laten groeien via slimme inzet van AI en deelt in dit gesprek praktische inzichten en tools die jouw onderneming direct vooruit kunnen helpen.In dit gesprek ontdek je waarom AI niet langer een optie is maar een noodzaak voor je bedrijf. We bespreken de snelste implementatiemethoden, de meest impactvolle tools en hoe je met een strategische aanpak je concurrenten voor kunt blijven.De belangrijkste gespreksonderwerpenWaarom AI geen keuze meer is: "Als jij niet productiever wordt en je processen verbetert met AI, dan gaat de concurrentie dat wel doen."Hoe het AI-landschap in twee jaar tijd compleet is veranderd en wat dat betekent voor ondernemersPraktische AI-tools die direct resultaat opleveren, zoals Plot, Wispr Flow, Crystal Knows en GrokDe toekomst van AI in sales en klantenservice, met focus op voice-technologieHoe je AI effectief implementeert in je organisatie met het "AI Lab"-conceptTips voor het vindbaar worden in het AI-tijdperk, nu steeds minder mensen Google gebruikenHoe AI je kan helpen om betere en snellere marketingbeslissingen te nemenPraktijkvoorbeelden van bedrijven die dankzij AI-implementatie miljoenen extra omzet genereerdenRelevante links en bronnenEbook Ondernemen met AI - Download het volledig vernieuwde e-book van AlexAI Business Membership - Word lid van Alex's AI-club voor ondernemersCrystal Knows - Tool voor het analyseren van persoonlijkheidsprofielenPlaud - Intelligente gespreksopname voor betere meeting-resultatenWispr Flow - Voice-to-text tool voor sneller werkenHeyGen - AI video avatars voor gepersonaliseerde communicatieOntdek de nieuwe spelregels van kopen in het digitale tijdperkWil je weten waarom traditionele sales- en marketingstrategieën niet meer werken en hoe je jouw bedrijf kunt voorbereiden op het Zero Moment of Truth-tijdperk? In de gratis online workshop "De nieuwe spelregels van kopen" van ons zusterbedrijf Buzzlytics leer je hoe de moderne klantreis is veranderd en welke strategieën wél resultaat opleveren in 2025. Meld je nu aan voor de eerstvolgende workshop en ontdek hoe je van je website je beste verkoper maakt. Ga naar form.buzzlytics.nl/de-nieuwe-spelregels en reserveer je plek voordat je concurrent het doet!

De gemiddelde leider wordt elke zeven minuten onderbroken en verdrinkt in de ‘Nationale Onderbrekingsfabriek'. Maar wat als je team zo goed functioneert dat jij je kunt focussen op echt strategisch denkwerk? Dat leer je in deze aflevering van de StoryBrand podcast.In deze aflevering is Taco Oosterkamp te gast, Nederlandse leiderschapsexpert, ondernemer en auteur van Cruisecontrol. Taco heeft tientallen jaren ervaring met het helpen van leiders om hun effectiviteit te optimaliseren en is een absolute pionier in het integreren van AI in traditionele leiderschapspraktijken. Met zijn systematische methodologie en cruise-control-benadering heeft hij honderden ondernemers, directeuren en managers gecoacht naar meer vrijheid en betere resultaten.De belangrijkste gespreksonderwerpenHet verschil tussen een team op cruise control versus een "dierentuin" en waarom creatieve leiders vaak worstelen met structuurDe paradox van hard werken: hoe succes je grootste obstakel kan worden als leiderHet zevenstaps leiderschapsmodel, beginnend bij zelfkennis als fundament voor al het andereDe AI-ladder: praktische manieren waarop leiders AI kunnen inzetten om tijd vrij te maken voor strategisch denkwerkHet strategiewiel: een krachtig framework om van symptomen naar onderliggende oorzaken te gaanSystematisch delegeren van taken, projecten en processen zonder de controle te verliezenSlim versus blind vertrouwen: hoe je feedback loops bouwt die echt werkenWaarom "ga weg" de belangrijkste vaardigheid is die moderne leiders moeten ontwikkelenDe urgentie van Nederland om serieus werk te maken van AI-integratie op bedrijfs- én maatschappelijk niveauRelevante links en bronnenBoek: Cruisecontrol van Taco OosterkampBoek: Schaamteloos delegeren van Taco OosterkampBoek: It's Not Luck van Eli GoldrattBoek: Thinking for a Change van John MaxwellWebsite: delegeren.comLinkedIn van Taco OosterkampKlaar voor de nieuwe spelregels van verkopen?Wil je weten waarom traditionele sales- en marketingstrategieën niet meer werken en hoe je jouw bedrijf kunt voorbereiden op het Zero Moment of Truth-tijdperk? In de gratis online workshop "De nieuwe spelregels van kopen" van ons zusterbedrijf Buzzlytics leer je hoe de moderne klantreis is veranderd en welke strategieën wél resultaat opleveren in 2025. Meld je nu aan voor de eerstvolgende workshop en ontdek hoe je van je website je beste verkoper maakt. Ga naar form.buzzlytics.nl/de-nieuwe-spelregels en reserveer je plek voordat je concurrent het doet!

"We entrepreneurs, we want to be successful. We want to be our own boss, chart our own course. The brutal reality of most small business owners lives, they feel like a slave to business." Howard Partridge weet als geen ander hoe het voelt om gevangen te zitten in je eigen bedrijf. In deze aflevering deelt hij zijn krachtige verhaal van transformatie en de exacte stappen die elke ondernemer kan nemen om van chaos naar controle te gaan.In deze aflevering is Howard Partridge te gast, business coach, bestselling auteur en oprichter van Phenomenal Products. Howard groeide op in armoede met zeven kinderen in een 56 vierkante meter groot huis in Alabama. Met slechts 25 cent op zak in Houston begon hij zijn eerste bedrijf vanuit de kofferbak van zijn auto. Na 13 jaar van dag en nacht werken ontdekte hij door Michael Gerber's The E-Myth de kracht van systemen en transformeerde zijn bedrijf tot een miljoenenonderneming die vandaag, 40 jaar later, nog steeds draait zonder zijn aanwezigheid.Als exclusieve small business coach voor de Zig Ziglar Corporation en eerste gecertificeerde trainer van zowel John Maxwell als Donald Miller, helpt Howard ondernemers wereldwijd om van hun bedrijf een voertuig te maken voor hun levensdoelen.Belangrijkste onderwerpenWaarom de meeste ondernemers zich als slaaf van hun bedrijf voelen en hoe dit te doorbrekenHet verschil tussen technici en echte ondernemers volgens Michael GerberFTI (Failure to Implement): de nummer één reden waarom bedrijven niet groeienHet gevaar van 'bright shiny object syndrome' en hoe emotie ons van focus afhoudtDe kracht van systemen en waarom leiderschap het tweede belangrijkste element isHet bouwen van een 'phenomenal dream team' en het belang van de juiste mensenWaarom visie zonder geloof niet werkt en hoe coaching perspectief geeftMichael Jordan's geheim: altijd present blijven in plaats van aan het verleden of de toekomst denkenDe Daily Time Capsule-methode: hoe je elke dag werkt aan je belangrijkste projectenHet verschil tussen balans en counterbalancing volgens Gary Keller's The ONE ThingWaarom schuldgevoel over vrije tijd contraproductief is en hoe vrijheid meer waarde creëertHet belang van studie en training: "I trained so much that the game is easy"Relevante links en bronnenWebsite Howard Partridge: howardpartridge.comBoek: FTI: Failure to Implement van Howard PartridgeBoek: Think and Be Phenomenal van Howard PartridgeBoek: The E-Myth van Michael GerberBoek: The ONE Thing van Gary KellerOntdek de nieuwe spelregels van kopen in het digitale tijdperkWil je weten waarom traditionele sales- en marketingstrategieën niet meer werken en hoe je jouw bedrijf kunt voorbereiden op het Zero Moment of Truth-tijdperk? In de gratis online workshop "De nieuwe spelregels van kopen" van ons zusterbedrijf Buzzlytics leer je hoe de moderne klantreis is veranderd en welke strategieën wél resultaat opleveren in 2025.Meld je nu aan voor de eerstvolgende workshop en ontdek hoe je van je website je beste verkoper maakt. Ga naar form.buzzlytics.nl/de-nieuwe-spelregels en reserveer je plek voordat je concurrent het doet!

"Als je jezelf de vraag kunt stellen waarom doe ik dit, en dus naar dat grotere plaatje kijkt, dan kun je door bijna alles heen bijten." Aldus Henk-Jan Geel, de enige Nederlandse IPGA (International Polar Guides Asociation Guide) en oprichter van Arctic Adventure. Van corporate marketeer bij T-Mobile en Bol.com naar expeditie-expert die mensen meeneemt naar de meest extreme plekken op aarde.In deze inspirerende aflevering van de StoryBrand podcast is Henk-Jan Geel te gast, expeditie-expert en eigenaar van Arctic Adventure. Als IPGA Guide heeft hij diverse volledige oversteken van de Groenlandse ijskap gemaakt en begeleidt hij niet alleen avonturiers, maar ook ondernemers die in de wildernis ontdekken wat echte leiderschap betekent. Met zijn achtergrond als oud-commando (KCT) en ervaring als corporate marketeer deelt Henk-Jan unieke inzichten over doorzettingsvermogen, het opdelen van grote doelen in kleine stappen, en waarom de natuur de beste coach is die er bestaat.De belangrijkste gespreksonderwerpenVan corporate marketeer naar expeditie-ondernemer: Henk-Jans carrièreswitch en wat hem dreefWaarom mensen zich aanmelden voor extreme expedities en wat ze er echt van verwachtenHet verschil tussen mannen en vrouwen op expeditie: fysieke uitdaging versus innerlijke rustDe kracht van doorzettingsvermogen: hoe je grote doelen opdeelt in kleine, haalbare stappenWaarom veiligheid altijd voorop staat en hoe Henk-Jan zijn expedities binnen veilige kaders houdtDe transformatie die deelnemers ondergaan: van businessplannen uitwerken tot levensveranderende beslissingenHet belang van verhalen en teamdynamiek tijdens expedities in extreme omstandighedenLessen uit fouten: waarom Henk-Jan bijna in een afgrond viel en wat hij daarvan leerdeDe toekomst van Arctic Adventure en het belang van elk verhaal een uniek 'haakje' te gevenWaarom stilte en natuur essentieel zijn voor moderne mensen die vastzitten in de rat raceRelevante links en bronnenWebsite Arctic Adventure: arcticadventure.nlHenk-Jan Geel op LinkedIn: https://www.linkedin.com/in/henkjangeelBoek Overwintering op Nova Zembla - inspiratie voor Henk-Jans expeditiepassieBoek De man en het hout van Lars Mytting - over de kunst van specialisatie en aandacht voor detailOntdek de nieuwe spelregels van kopen in het digitale tijdperkWil je weten waarom traditionele sales- en marketingstrategieën niet meer werken en hoe je jouw bedrijf kunt voorbereiden op het Zero Moment of Truth-tijdperk? In de gratis online workshop "De nieuwe spelregels van kopen" van ons zusterbedrijf Buzzlytics leer je hoe de moderne klantreis is veranderd en welke strategieën wél resultaat opleveren in 2025. Meld je nu aan voor de eerstvolgende workshop en ontdek hoe je van je website je beste verkoper maakt. Ga naar form.buzzlytics.nl/de-nieuwe-spelregels en reserveer je plek voordat je concurrent het doet!

"Cultuur is misschien wel je belangrijkste asset als organisatie. Het is je ultieme onderscheidend vermogen in een wereld waar producten snel kunnen worden gekopieerd." In deze aflevering van de StoryBrand podcast deelt Thijs Westerink waarom cultuurverandering begint bij leiderschap en hoe vertrouwen de sleutel is tot organisatiesucces.In deze aflevering is Thijs Westerink te gast, directeur van FranklinCovey Benelux. Thijs helpt organisaties om duurzame gedragsverandering te realiseren door middel van bewezen frameworks zoals The 7 Habits of Highly Effective People. Met zijn jarenlange ervaring in cultuurverandering en leiderschap deelt hij concrete inzichten over hoe bedrijven hun organisatiecultuur kunnen transformeren van een 'nice to have' naar hun sterkste concurrentievoordeel.Belangrijkste gespreksonderwerpen:Waarom cultuur je ultieme onderscheidend vermogen is in een wereld van kopieerbare productenHet verschil tussen principes en quick fixes: waarom tijdloze waarden winnen van trendsDe kracht van vertrouwen als foundation voor organisatiesucces en hoe dit de 'speed of trust' verhoogtWaarom cultuurverandering altijd begint bij het executive team en hoe leiders de toon zettenHet belang van consistentie: organisaties die slagen houden vast aan één framework in plaats van elke maand iets nieuwsCommand and control versus trust and inspire: de mindset shift die moderne leiders moeten makenConcrete tips voor leiders: vertrouwen geven en feedback vragen als snelste weg naar cultuurveranderingDe bell curve van medewerkers: hoe je de grote middengroep helpt presteren zoals je toppersWaarom ‘intentionally designed' culturen succesvol zijn en hoe je van waarden concrete gedragingen maaktRelevante links en bronnen:Website FranklinCovey BeneluxBoek: The 7 Habits of Highly Effective People van Stephen R. CoveyBoek: The Speed of Trust van Stephen M.R. CoveyLinkedIn-profiel van Thijs WesterinkOntdek de nieuwe spelregels van kopen in het digitale tijdperkWil je weten waarom traditionele sales- en marketingstrategieën niet meer werken en hoe je jouw bedrijf kunt voorbereiden op het Zero Moment of Truth-tijdperk? In de gratis online workshop "De nieuwe spelregels van kopen" van ons zusterbedrijf Buzzlytics leer je hoe de moderne klantreis is veranderd en welke strategieën wél resultaat opleveren in 2025.Meld je nu aan voor de eerstvolgende workshop en ontdek hoe je van je website je beste verkoper maakt. Ga naar form.buzzlytics.nl/de-nieuwe-spelregels en reserveer je plek voordat je concurrent het doet!

50% van alle ondernemers ervaart burn-outklachten. Hoe voorkom je dat je vastloopt en wat doe je als het toch gebeurt? Ontdek in deze openhartige aflevering van de StoryBrand podcast hoe vastgoedexpert Thierry Stokkink zijn leven transformeerde na een burn-out.In deze aflevering is Thierry Stokkink te gast, vastgoedexpert en ondernemer die meerdere succesvolle bedrijven heeft opgebouwd. Thierry helpt ondernemers vermogend te worden via vastgoedinvesteringen en deelt in dit gesprek openhartig over zijn persoonlijke reis door een burn-out periode. Hij vertelt hoe hij in één jaar al zijn levensdoelen probeerde te bereiken en welke lessen hij daaruit heeft getrokken over balans, persoonlijke groei en het belang van een sterk ondersteunend netwerk.De belangrijkste gespreksonderwerpenThierry's achtergrond: van hypotheekadviseur naar vastgoedexpert met drie ondernemingenHoe ambitieuze doelen en een sterk ego kunnen leiden tot burn-outHet moment waarop Thierry besloot in één jaar al zijn levensdoelen te bereikenDe "wheel of life" en het streven naar balans in verschillende levensgebiedenHet belang van keuzes maken en bewust zijn van wat je opoffert voor je doelenDe waarde van een sterk netwerk en het durven vragen om hulpHoe wederkerigheid en het delen van kennis zakelijk succes kan versterkenPersoonlijke strategieën om te herstellen en opnieuw balans te vindenDe zoektocht naar het optimaliseren van lichaam en geest als ondernemerRelevante links en bronnenThierry's podcast Hoogvliegers - Investeren & OndernemenThierry's LinkedInOntdek de nieuwe spelregels van kopen in het digitale tijdperkWil je weten waarom traditionele sales- en marketingstrategieën niet meer werken en hoe je jouw bedrijf kunt voorbereiden op het Zero Moment of Truth-tijdperk? In de gratis online workshop "De nieuwe spelregels van kopen" van ons zusterbedrijf Buzzlytics leer je hoe de moderne klantreis is veranderd en welke strategieën wél resultaat opleveren in 2025.Meld je nu aan voor de eerstvolgende workshop en ontdek hoe je van je website je beste verkoper maakt. Ga naar form.buzzlytics.nl/de-nieuwe-spelregels en reserveer je plek voordat je concurrent het doet!

De retail in Nederland floreert - maar alleen als je het op de juiste manier aanpakt. In deze aflevering van de StoryBrand podcast deelt Vincent de Kok waarom speciaalzaken het juist wél goed doen, terwijl grote ketens worstelen.In deze aflevering is Vincent de Kok te gast, algemeen directeur bij GMS Group Benelux. Vincent heeft een diepgewortelde passie voor retail, voortkomend uit zijn jeugd in een bakkersfamilie met tien kinderen. Met GMS helpt hij speciaalzaken in Nederland om succesvol te zijn door hen te laten focussen op wat écht belangrijk is - niet alleen de producten, maar vooral de klantervaring en het ondernemerschap. In dit boeiende gesprek deelt hij inzichten over waarom sommige retailers floreren terwijl anderen achterblijven.De belangrijkste gespreksonderwerpenWaarom het slecht gaat met ketens, maar speciaalzaken juist groeienHet belang van een warm welkom en persoonlijke aandacht in de winkelervaringHoe GMS speciaalzaken ondersteunt door verder te kijken dan alleen inkoopDe grote uitdaging van bedrijfsopvolging in de retailbrancheHet verschil tussen 'detaillisten' en echte ondernemers in de retailWaarom een goede locatie niet zaligmakend is zonder de juiste energieHet belang van doelen stellen en elke dag beter willen wordenDe impact van hoge parkeertarieven op de toegankelijkheid van winkelstratenHoe Vincent persoonlijk betrokken blijft door regelmatig mee te draaien in winkelsRelevante links en bronnenVincents LinkedInWebsite van GMS Group BeneluxOntdek de nieuwe spelregels van kopen in het digitale tijdperkWil je weten waarom traditionele sales- en marketingstrategieën niet meer werken en hoe je jouw bedrijf kunt voorbereiden op het Zero Moment of Truth-tijdperk? In de gratis online workshop "De nieuwe spelregels van kopen" van ons zusterbedrijf Buzzlytics leer je hoe de moderne klantreis is veranderd en welke strategieën wél resultaat opleveren in 2025.Meld je nu aan voor de eerstvolgende workshop en ontdek hoe je van je website je beste verkoper maakt. Ga naar form.buzzlytics.nl/de-nieuwe-spelregels en reserveer je plek voordat je concurrent het doet!

Jim Lecinski, Clinical Professor of Marketing at Northwestern University's Kellogg School of Management, has over 30 years of marketing experience, including a distinguished 12-year tenure as Vice President of Customer Solutions for the Americas at Google. He is a leading expert in marketing strategy and digital transformation, best known for pioneering the concept of the Zero Moment of Truth (ZMOT), which revolutionized how consumers research products online before buying, as detailed in his influential book Winning the Zero Moment of Truth. Jim's latest work, The AI Marketing Canvas, offers a practical five-stage roadmap for integrating artificial intelligence into marketing strategies and is widely recognized as a top AI and business book. In this conversation, Jim shares insights from his career, discusses the evolving role of AI in marketing, and introduces a powerful 2x2 framework for corporate leaders to begin thinking strategically about AI adoption in their organizations. Tune in for expert guidance on winning in today's digital and AI-driven marketing landscape.

Devora Rogers developed the methodology deployed for Google's groundbreaking ZMOT research. Yes, THAT Zero Moment of Truth research.In this episode we discuss:How everything changesOne HELL of a medical storyZero moment of truth (ZMOT) and convincing people to buy onlineHow long people take to decide to buy somethingUsing data to tell stories at conferencesMarketers being bad at researchRed and green flags for clientsWhy chaotic brands can still grow (with good lighting)Devora RogersConsultative insights and strategy has been Devora's passion for more than a decade. She has led research teams, developed the methodology deployed for Google's groundbreaking ZMOT research, launched global offices, and worked with dozens of global brands including Google, Gatorade, Nespresso, Snapchat, and Audacy, among others. She is a regular public speaker at industry events and her TedX on the Future of Shopping and Retail has been viewed over 250,000 timesFind Devora on LinkedIn.Strategy Masterclass with Seth GodinI'm doing a series of strategy masterclasses with Seth Godin in Ireland this spring. If you use code Eximo (capital E) then you'll be able to grab a ticket for £225 instead of the full rate of £265.You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here.Strategy Sessions Host - Andi JarvisIf you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating.

¡#LosDioses184, ¡un especial sobre Autoservicio y Ominicanalidad! Adrián Rodríguez, subdirector de Mercadotecnia Digital en Bodega Aurrerá, con una clase magistral. ¡Conéctese ya! Saque papel y pluma porque Adrián Rodriguez mostró su talento como profesor. Empezamos con el First Moment of Truth, y ahora el Zero Moment of Truth. ¿Cómo cambia la experiencia de compra del retail físico al digital? Luego, el tema principal. La omnicanalidad: ¿de qué se trata? ¿Quién lo hace? ¿Cuáles son las ventajas de poner en el centro al consumidor? El cliente puede decidir cuándo y dónde compra lo que necesita comprar. Esto les interesa: las nuevas ventajas del Market Place de Bodega Aurrerá (ya sabe, que ahora usted en el e-commerce puede comprar productos que no están en la tienda física) para las empresas que siempre han querido vender en retail. El sampling y las pruebas de mercado: ¿cómo lo hacen a través de tu propia aplicación? La trazabilidad hasta la puerta de tu casa. Bovia vs. sus estereotipos: ¿quién es el consumidor de Bodega Aurrerá? ¿Cómo ha cambiado con la omnicanalidad? La brecha digital no tiene que ver ni con la edad, ni con el nivel socioeconómico. ¿Qué debe hacer un autoservicio en las redes sociales, más allá de sólo ofertas y videos de "compren, compren"? Y lo que todos están esperando: cuántas propuestas de matrimonio recibe Mamá Lucha... por semana. ¡Ya mejor conéctese a escuchar! #LosDiosesDelMarketing es una producción básica para Genio.soy. No acepte imitaciones.

Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWiLet's take a deep dive into your real estate business and create a clear, actionable plan to help you:→ Build simple, effective lead generation strategies that work for YOU→ Deliver a client experience that gets you referrals and repeat business→ Master time management to create more balance in your life→ Adapt to changing consumer behavior and stay ahead of industry trends→ Leverage cutting-edge technology for smarter, more efficient marketingStop making costly marketing blunders that could derail your real estate business in 2025! In this eye-opening conversation with Matthew Rathbun, I reveal the fatal marketing mistakes agents must avoid to stay competitive and thrive in a rapidly evolving industry.You'll discover:• Why traditional marketing tactics are becoming obsolete• The shift in consumer behavior you can't afford to ignore• How to leverage technology for maximum impact• Strategies to stand out in a crowded digital landscapeDon't let outdated methods hold you back. Learn how to adapt your marketing approach, connect with your ideal clients, and skyrocket your success. Whether you're a seasoned pro or just starting out, this video is packed with actionable insights to transform your real estate business.

Ian Broudie and the Lightning Seeds are about to set out on their 35th Anniversary Greatest Hits Tour – aka “beery parties”. He talks to us here about the first bands he ever saw and played in, which involves … … memories of the Liverpool School of Language, Music, Dream and Pun. … the secret of seeming enigmatic: “Never finish your sentences …” … how Three Lions brought a whole new audience and the irony of a singer who didn't front his biggest hit. … why the Ramones and Talking Heads made him sell his old records.   … first requirement for success: “being able to make a fool of yourself”. … when Captain Beefheart forgot he was booked for an art show and painted all the pictures the night before. … how a part in a Ken Campbell play launched his career. … seeing the Beatles, aged seven – “Shut your eyes and put your fingers in your ears”. … when Eric's in Mathew Street seemed the centre of the universe. … “for the first time ever I'm not suffering from Imposter Syndrome – I AM THE SINGER!” … Free, Pink Floyd, Elvis Costello, XTC, Big In Japan and the Sausages From Mars. … making records that are “an Andy Warhol pop-art splash of colour on a wall”. Lightning Seeds tickets here:https://www.ticketmaster.co.uk/lightning-seeds-tickets/artist/735512Find out more about how to help us to keep the conversation going: https://www.patreon.com/wordinyourear Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Ian Broudie and the Lightning Seeds are about to set out on their 35th Anniversary Greatest Hits Tour – aka “beery parties”. He talks to us here about the first bands he ever saw and played in, which involves … … memories of the Liverpool School of Language, Music, Dream and Pun. … the secret of seeming enigmatic: “Never finish your sentences …” … how Three Lions brought a whole new audience and the irony of a singer who didn't front his biggest hit. … why the Ramones and Talking Heads made him sell his old records.   … first requirement for success: “being able to make a fool of yourself”. … when Captain Beefheart forgot he was booked for an art show and painted all the pictures the night before. … how a part in a Ken Campbell play launched his career. … seeing the Beatles, aged seven – “Shut your eyes and put your fingers in your ears”. … when Eric's in Mathew Street seemed the centre of the universe. … “for the first time ever I'm not suffering from Imposter Syndrome – I AM THE SINGER!” … Free, Pink Floyd, Elvis Costello, XTC, Big In Japan and the Sausages From Mars. … making records that are “an Andy Warhol pop-art splash of colour on a wall”. Lightning Seeds tickets here:https://www.ticketmaster.co.uk/lightning-seeds-tickets/artist/735512Find out more about how to help us to keep the conversation going: https://www.patreon.com/wordinyourear Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Ian Broudie and the Lightning Seeds are about to set out on their 35th Anniversary Greatest Hits Tour – aka “beery parties”. He talks to us here about the first bands he ever saw and played in, which involves … … memories of the Liverpool School of Language, Music, Dream and Pun. … the secret of seeming enigmatic: “Never finish your sentences …” … how Three Lions brought a whole new audience and the irony of a singer who didn't front his biggest hit. … why the Ramones and Talking Heads made him sell his old records.   … first requirement for success: “being able to make a fool of yourself”. … when Captain Beefheart forgot he was booked for an art show and painted all the pictures the night before. … how a part in a Ken Campbell play launched his career. … seeing the Beatles, aged seven – “Shut your eyes and put your fingers in your ears”. … when Eric's in Mathew Street seemed the centre of the universe. … “for the first time ever I'm not suffering from Imposter Syndrome – I AM THE SINGER!” … Free, Pink Floyd, Elvis Costello, XTC, Big In Japan and the Sausages From Mars. … making records that are “an Andy Warhol pop-art splash of colour on a wall”. Lightning Seeds tickets here:https://www.ticketmaster.co.uk/lightning-seeds-tickets/artist/735512Find out more about how to help us to keep the conversation going: https://www.patreon.com/wordinyourear Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

In dieser spannenden Episode des Mercuri Podcasts "Ganz einfach Vertrieb" tauchen Matthias Huckemann und Stephanie Mey, Leiterin des Kundenservice Centers bei BEGO, tief in die Welt des modernen Kundenservice ein. Sie beleuchten die aktuellen Herausforderungen und zeigen innovative Lösungsansätze auf, die den Kundenservice revolutionieren. Die Episode behandelt die Veränderung der Kundenbedürfnisse und wie Unternehmen darauf reagieren müssen. Stephanie berichtet von der erfolgreichen Zusammenführung verschiedener Abteilungen im Kundenservice bei BEGO und den Vorteilen einer harmonisierten Zusammenarbeit zwischen Vertrieb, Service und Marketing. Ein besonderer Fokus liegt auf dem "Zero Moment of Truth" und dessen Einfluss auf das Kaufverhalten der Kunden. Darüber hinaus teilt Stephanie praxisnahe Erfolgsstrategien zur Teamführung und zur schrittweisen Implementierung neuer Prozesse. Die Diskussion zeigt auf, wie Unternehmen durch digitale Tools und ein kundenorientiertes Mindset ihre Kundenbindung stärken und interne Strukturen modernisieren können. Neugierig geworden? • Hol dir den Bestseller “Synchronisieren ist das neue Selling“ hier: https://link.springer.com/book/10.1007/978-3-658-33846-6 Kontakt: Möchtest du mehr über Vertriebskompetenzen und Sales Excellence erfahren? Melde dich direkt bei Matthias Huckemann: (7) Matthias Huckemann | LinkedIn Deine Quelle für aktuelle Themen im Vertrieb: https://mercuri.de Hat dir die Episode gefallen? Wir freuen uns über deine Bewertung! Bei Fragen oder Feedback schreib uns einfach an: info@mercuri.de. Gemeinsam können wir Inhalte entwickeln, die dich wirklich weiterbringen.

In dieser Episode von "Ein Geek kommt selten allein" dreht sich alles um Customer Experience (CX) mit Jürgen Tolksdorf. Wir tauchen in die Welt der digitalen Touchpoints ein, hinterfragen den "Wow-Effekt", den jeder verspricht, und entmystifizieren die Customer Journey – von der ersten Interaktion bis zum "Zero Moment of Truth". Jürgen teilt seine Erfahrungen, wie man aus CX kein Buzzword, sondern echte Magie macht. Er erklärt, warum es nicht nur um Technologie, sondern um Emotionen geht und wie man den "Omnichannel-Spaghetti" entwirrt. Ein Muss für alle, die mehr wollen als bloß zufriedene Kunden!

Check out this episode wherever you like to listen or watch podcasts! Episode Page: https://vinneychopra.com/podcast/ Youtube: https://youtu.be/jQLSvAwPCO0 Spotify: https://spoti.fi/423B4fz iTunes: https://apple.co/3tQ9Tsf   ——     To learn more about how Vinney can help you, click here - https://linktr.ee/VinneySmileChopra   Smile Always and Be Happy!   -----  

In this episode I welcome Mike Saunders, the author of Authority Positioning for Financial Professionals, to explore the concept of authority marketing and how it can significantly impact financial advisors' success.Mike's Journey: From Financial Services to Authority PositioningCareer Beginnings: Began his career in the financial services field, working for JP Morgan Chase in the mortgage banking industry. His path took a turn when he started providing lines of credit for financial advisors' clients, leading him to realize the importance of authority positioning.Transition to Marketing: After the economic crisis of 2007-2008, he pursued a MBA in Marketing and started his own firm, focusing on helping financial advisors grow their businesses through authority positioning rather than traditional marketing tactics.Authority PositioningUnderstanding Authority Marketing: Mike explains that authority marketing isn't about replacing existing marketing strategies but enhancing them. By positioning oneself as a trusted expert, all other marketing efforts become more effective.Components of Authority Positioning: Mike describes the 'Authority Positioning Portfolio,' which includes various elements such as interviews, books, media features, and podcasts that collectively build a professional's credibility.Practical Applications: By creating content that educates prospects and existing clients, financial advisors can establish themselves as experts. Mike uses podcast interviews to delve into key educational points, which can then be leveraged in marketing campaigns.Guest Podcasting and Media FeaturesImportance of Guest Appearances: He highlights the value of being a guest on podcasts and media channels. These appearances elevate the professional's status and reach new audiences, reinforcing their authority.Strategic Alliances: Authority positioning is crucial in building relationships with centers of influence, such as CPAs and estate planning attorneys. Having a well-developed authority portfolio makes it easier to establish these valuable connections.Zero Moment of Truth (ZMOT)Pre-Framing Prospects: The concept of ZMOT emphasizes the importance of what potential clients find about a professional online before making contact. A strong online presence with authority positioning assets can significantly influence their decision.Leveraging Current Clients: Beyond attracting new clients, authority positioning helps maintain relationships with current clients, ensuring they stay loyal and continue to trust the advisor's expertise.Taking ActionOvercoming Imposter Syndrome: Mike encourages financial advisors to overcome self-doubt and take steps towards building their authority. With services designed to be easy and enjoyable, professionals can quickly see the benefits of authority positioning.About our Guest: Mike Saunders, MBA Authority Marketing StrategistYou can learn more about his work at: https://mikesaunders360.com/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of mClaim your free audiobook copy at: www.theshortbookformula.comSupport the Show.

What's the Zero Moment of Truth?I just finished reading “Youtility” by Jay Baer, and among other great nuggets he talks about the Zero Moment of Truth, which Google defines as “The ZMOT refers to the moment in the buying process when the consumer researches a product prior to purchase.” Are you there for their ZMOT? How many potential customers are you losing, before you even knew they were in the market for what you do?Listen to this new 9-minute episode for more information and clarity on the Zero Moment of Truth… and on Youtility.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

Introduction - The speaker is Michael Fanning, a real estate coach with Windermere Real Estate. covering specifics on being Professional and going above and beyond. - Fanning begins by noting agents are independent contractors without mandates on service levels. However, successful companies in other industries provide consistent service. Real estate agents should focus on professionalism and consistency. - He states agents worry about getting paid less, but should focus on bringing value rather than the commission gap. The book "Go Giver" says your worth is based on how much more service you provide than payment you receive. Avoiding Commoditization - Fanning explains commoditization is when services become interchangeable and competition is on price rather than quality/features. - Real estate agents experience this when clients see them as the same and focus only on commission prices. - Fanning states agents should have a "value edge" to avoid being commoditized. Moments of Truth - Fanning introduces "moments of truth" - brief interactions when customers form impressions about brands. - He outlines 3 key moments: the initial research phase (Zero Moment), first experience with service (First Moment), and experience after purchase (Second Moment). - Optimizing these moments through marketing and service is key to winning customer loyalty. Key Touchpoints for Providing Value - Fanning gives examples of touchpoints agents can optimize: - Having a consistent sales process - Communication schedule and expectations - Regular market research and conveying market expertise - Professional website, voicemail, email signatures to build brand - Strong negotiation skills to get the best deal - Leveraging sphere of influence for referrals and resources - Providing guidance through choices/consequences, not opinions - Preparing for a smooth closing - Staying connected post-closing for referrals and business from past clients Conclusion - Fanning concludes agents should run a professional business, use company resources, believe in themselves, and provide high service levels. - This will create value during key moments of truth, build loyalty and referrals, and create an abundance mindset. - With an exodus of agents, clients will migrate to those providing consistent quality experiences. Ninja Selling Book Windermere Coaching Michael Fanning fanning@windermere.com --- Support this podcast: https://podcasters.spotify.com/pod/show/coachingmin/support

In this episode, Mischa Zvegintzov interviews Christine Campbell Rapin, a seasoned business mentor and consultant. Christine discusses her journey from aiming to earn an extra $10,000 to helping businesses generate significant revenue. She emphasizes the importance of focusing on real buyers, moving them from curiosity to commitment, and creating genuine value in your offerings. Christine also shares her views on avoiding the pitfalls of 'shiny objects' in business and aligning business goals with personal lifestyle. Additionally, she provides insights into effective networking and marketing strategies for sustainable growth.Show Notes:Christine's approach to business mentoring and consulting.The importance of targeting real buyers and not vague customer avatars.Strategies for moving potential clients from curiosity to paying customers.Creating value in business offerings.Aligning your business model with your desired lifestyle.Christine's involvement in networking groups like the Joint Venture Mastermind Group and the Grand Connection.The concept of the Zero Moment of Truth in marketing.Join The Influence Army Waitlist HERE!Email me: contact@belove.mediaFor social Media:      https://www.facebook.com/MrMischaSubscribe and share with your business associates who could use a listen!

We live in a RIGHT NOW world and Bob Gower of Traver Connect explains exactly how much patience we expect our fixed ops clients to have.CHECK OUT WYNN'S!In 1939, Wynn's created the Automotive Performance Chemicals segment. Since then, Wynn's has continued to provide professional service facilities with the highest level of support, innovation, performance, and profitability. Support those who support us: https://www.wynnsusa.com?utm_source=wtf&utm_medium=sponsorship&utm_campaign=wtf_sponsorshiphttps://youtu.be/LtiPZn-Ax7g GET TRANSPARENT WITH REPAIRPALWe are so grateful to RepairPal for being our first sponsor of the What the Fixed Ops?! podcast! RepairPal offers dealers the option to show their customers transparency through pricing. Transparency is a hot topic in the industry right now, and RepairPal does it best. Check them out at: https://repairpal.com/?utm_source=WTF&utm_medium=video&utm_campaign=sponsorshipBE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!

Back in 2011, Jim Leschinsky, while working at Google, coined a phrase; Zero Moment of Truth. He would later write the book, Winning the Zero Moment of Truth. It was then and is still today a seminal book in the world of marketing. Jim's gone on to become an Associate Professor of Marketing at Northwestern University.

Could an episodic approach to content completely transform your business? In this episode of the Content 10x Podcast, we dive into the world of episodic content strategy and it's many benefits. If you've been creating content consistently and seeing results, then you're on the right track. But if you've been throwing content against the wall, hoping it sticks, it's time to rethink your approach. Consistency, quality, and distribution are the three keys to a successful content strategy. And episodic content is the sweet spot that brings these pillars together. In this episode, we explore why episodic content is the game-changer you need to take your business to the next level. Tune in as we discuss the power of a driven and strategic approach to content creation, and how episodic content can help grow your business. Don't miss out on this valuable insight that could transform your content strategy and boost your business's success. Let's dive in! Listen to find out: What constitutes episodic content Why episodic content is better than ‘random acts of content' 7 benefits of episodic content Important links & mentions: The Profound Influence of Time and Tequila with Jay Baer https://www.content10x.com/time-and-tequila-with-jay-baer/ How Content Repurposing Can Help you Win the Zero Moment of Truth https://www.content10x.com/how-content-repurposing-can-help-you-win-the-zero-moment-of-truth/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Get access to the Free Marketing Course Notes at mauriceadavis.com/vault In this episode of the "Marketing Stuff" podcast, Maurice continues his Free marketing course teaching marketing fundamentals. He focuses on how regular individuals without massive marketing budgets can compete in spaces that require significant resources. Video Chapters: 00:00 Marketing Course Introduction 00:45 What we will cover in the course 01:17 What is Marketing Strategy? 02:06 How Marketing Delivers Value To A Customer? 03:26 Customer Excellence as Our Competitive Advantage 04:50 What is the Zero Moment of Truth, and how does it impact our bottom line? 05:35 Operational Excellence as our Competitive advantage 06:30 Product Excellence as our Competitive advantage 07:20 Locational Excellence as our Competitive advantage 07:38 What are the elements of a marketing plan? 08:59 What is a SWOT Analysis? 09:35 How do businesses decide who their customers are? 10:03 What is positioning? 11:10 What is segmentation? 12:15: What is targeting? 12:31 Implementing the marketing mix 13:36 How do we know if our marketing is working? 14:39 What is portfolio analysis? 18:35 How can businesses grow?(4 main growth strategies) If you missed section 1 check it out here: https://www.youtube.com/watch?v=rLo56... Or get access to all of the section in the playlist here:https://youtube.com/playlist?list=PLJ... In this section of the Free Marketing Course, Maurice emphasizes the importance of building a sustainable competitive advantage through effective marketing strategies. He introduces the concept of marketing strategy, which involves identifying a firm's target market, developing a related marketing mix, and establishing a basis for sustainable competitive advantage. Maurice explains that marketing strategy is the high-level approach for promoting and selling a product, service, or idea. He then discusses four key models for delivering value to customers: customer excellence, operational excellence, product excellence, and locational excellence. Maurice highlights the need for businesses to excel in multiple areas while focusing on one as their sustainable competitive advantage. Moving on to the elements of a marketing plan, Maurice explains the three phases: planning, implementation, and control. He outlines the five steps involved in creating a marketing plan, including defining the business mission and objectives, conducting a situation analysis using SWOT analysis, identifying and evaluating opportunities through segmentation, targeting, and positioning, implementing the marketing mix, and evaluating performance using marketing metrics. ***Let's Connect: Website: https://marketinggrowthstrategy.com/ Instagram: https://www.instagram.com/ondemandcmo/ YouTube: https://www.youtube.com/channel/UCszi... Facebook: https://www.facebook.com/theondemandcmo Twitter: https://twitter.com/yourondemandcmo Tiktok: https://www.tiktok.com/@ondemandcmo#google --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

#450 - Du möchtest deinen Webauftritt so gestalten, dass er ein Magnet für potenzielle Kunden wird? In dieser Episode erfährst du unter anderem: - Was ich bei der Neugestaltung meiner eigenen Homepage im Kopf hatte, um sie zu einem effektiven Lead-Sammelpunkt zu machen - Warum eine Homepage mehr als nur eine digitale Visitenkarte ist, und wie sie als mächtiges Verkaufsinstrument genutzt werden kann - Was der "Zero Moment of Truth" ist und wie er deine Kundenreise beeinflusst - Warum es essenziell ist, deine Website auf Listbuilding zu optimieren und wie du das erreichen kannst Falls du bereit bist, deinen Online-Auftritt zu optimieren und damit mehr Leads zu generieren, dann solltest du diese Episode nicht verpassen. Wichtige Links: www.timnews.de

In 2011, Google conducted its landmark study that found that 88% of shoppers use what's known as a Zero Moment of Truth — a stage in the buying cycle where a consumer researches a product before buying it. This study is a key reference point in the evolution of content marketing. This research highlights why brands have to prioritize social media. Marc Washington, founder and CEO of Supergut, says he believes that while traditional DTC is dead, content has a bright future.

In 2011, Google conducted its landmark study that found that 88% of shoppers use what's known as a Zero Moment of Truth — a stage in the buying cycle where a consumer researches a product before buying it. This study is a key reference point in the evolution of content marketing. This research highlights why brands have to prioritize social media. Marc Washington, founder and CEO of Supergut, says he believes that while traditional DTC is dead, content has a bright future.

The Zero Moment of TruthThe Zero Moment of Truth describes a consumer phenomenon that has emerged with the age of hyperconnectivity and the internet. Today's consumer decides whether they will buy a product before they ever walk into a store or go online to make that purchase. They research it on Google. They “Google it.” What they see there on the pages and pages of information, the pictures and the reviews about a product will close or break the deal. As we learn from Caleb Gardner – author of the No Point B, Co-founder of 18 Coffees Innovation and Change Management Consultants, and former Lead Digital Strategist for President Barack Obama's Political Advocacy Group, OFA – the Zero Moment of Truth at its core is Google's attempt to give you a “right” answer when you search for something on their platform. To achieve this, Google gives you the top results that match your search. It all sounds simple enough. But what if the information is wrong? Google can give you SEO and top searches, but it can't give you critical thinking to evaluate the truth of what your top searches reveal. We're getting more information, but not always good information. If you are searching for a sweater and the sizes aren't accurate when it arrives in the mail, it may be irritating, but it isn't determinative. But what happens when the wrong information is about a political leader of the country? Or misinformation about a person in your neighborhood? Or a teacher in your child's school is wrongly accused?Part of the genius of the Obama campaign was its ability to bypass the traditional media and talk directly to the voter. The Obama team created that personal, human connection that politicians don't necessarily get from staged, moderated debates. Caleb and the team rejoiced at this capacity to create new channels of relationship building. It was a heady moment for the winning campaign, and the power of the internet and social media, to enroll millions of people into the army of those yearning for Hope and Change. Until 2016.  We are now left with the moral conundrum of what to do when the communicative tools of power are used to intentionally deceive, defraud, and hurt people. This was highlighted by two events that framed my conversation with a reflective Caleb. 48 hours prior to our conversation, the Department of Justice raided Mar-a-Lago, the residence of former President Trump, to seize back top-secret documents that could place the security of the nation in jeopardy. And Alex Jones was handed a 45-million-dollar judgment against him for claiming that Sandy Hook was “Fake News.” So here we sit. At the intersection of Engagement and Truth. The Number of Eyes versus the Number of Facts. Which way do we go? As Caleb says, “We've given people more information and in certain cases we've given them more knowledge, but we certainly have not provided more wisdom. We certainly have not provided the ability to self-reflect or be self-critical.”Caleb on IGCaleb's WebsitePatrick's WebsitePatrick on FacebookPatrick on IGAt the Podium on IGPatrick on LinkedIn

Imagine your church reaching far beyond the walls of a building. You know there's more to it than just streaming services and posting on social media… But where do you start? Today, Kenny Jahng sits down with Dave Adamson, author of the new book Megachurch: How to Use Digital Ministry to Reach People and Make Disciples. Today's discussion includes part of the philosophical argument that Adamson makes for the metachurch. You'll learn about the concept of "the zero moment of truth". "People aren't looking for local churches online or are you on social media anymore – they're searching for answers " @AussieDave RELATED LINKS: MetaChurch book: https://amzn.to/3RdEfeQ Book website: http://www.metachurchbook.com Dave Adamson on Instagram: @AussieDave Kenny Jahng on Instagram: @KennyJahng ChurchTechToday.com on Instagram: @ChurchTechToday Subscribe to the Church Online Podcast: Apple Podcasts | Google Play | Stitcher Radio Please consider leaving a review so that more church leaders can discover conversations like this one to help further their ministry with church tech today. Thanks to our episode sponsor, Faithlife, makers of Logos Bible Software. Faithlife has been using technology to equip the Church to grow in the light of the Bible for more than 30 years. For more information, visit Faithlife.com.

Hashtag Smart gives business owners a single hub to ensure their vibe aligns with their marketing strategy. Join us today as Paul Mackiewicz shares his One Big Tip, using zero moments of truth to hack consumer behavior. As a marketing executive for INC 5000 companies, Paul realized a void in the market. No agency was combining all the data in a single spot so the business owner could get a comprehensive view of the impact of their social media. Using the skills, efficiency, teamwork, and discipline instilled in him during his time in the military, Paul put together a dedicated team dedicated to helping the professional service industry get the most out of their social media content. Consumers make decisions based on reviews, ratings, websites, and social media content every second of every day.  Ensuring your online presence is unique and stands out is very important. Hashtag-Smart utilizes a comprehensive approach to social media marketing that helps give your business the momentum it needs to be at the forefront of consumer decisions. Think of #Smart as an audit to ensure that your business is putting its best foot forward. It implements strategies that help close the gap for consumer decision-making. What are you doing with the business assets you have so that your business stands out from the other ten just like you. Consumer decisions happen daily. Having a significant impact is the way to compete. The only part of social media that a business truly controls is its website. The first step in Paul's marketing strategy is to ensure that your website has value propositions for your target audience and that you make it relatable. If you love Harry Potter, put it out there, it may be the commonality that closes the deal. When Paul initially started in the marketing industry, he was known as the golf course guy. His experience as a professional golfer gave him an edge in that industry.  He knew what would set one course apart from the next to maximize sales and realized the value in capitalizing on distinctions. Taking it one step further is how Paul and his team at #Smart utilize Yelp reviews and Google Business Listings to help consumers at the moment of truth decision making. If your Yelp review doesn't say all the things you do, you're going to lose that possible sale. Taking the time to get to know each business owner that hires #Smart is the best part of his day. The coolest part about #Smart is how strongly they believe in the value of their comprehensive marketing approach. Schedule a call, and you will get 3-5 strategies for free to implement immediately. Small details such as an updated website or building a more engaging community with your online profiles can bring about significant changes. Once these gains are realized, the only direction is #Smart's comprehensive approach to social media marketing.   Listen to todays' One Big Tip podcast with guest Paul Mackiewicz as he does a deep dive into consumer behavior using the Zero Moment of Truth technique. In this episode[1:49] Paul explains how he settled on consumer behavior and zmot.[2:29] The ah-ha moment when Paul recognized the synergistic relationship between content and consumer behavior and how to utilize it comprehensively.  [9:00] The importance of being relatable to your customer.  [12:28] Importance of online reviews to your comprehensive strategy. [15:31] How to use ZMOT to hack consumer behavior. [18:37] The importance of scripting your message. Support the show (https://jeffmendelson.com/onebigtip)

Is your company presenting itself in a positive light now that information is readily available online? Consumers use the internet for everything from product research to finding out where a business is located and operation hours. Even a simple, well-designed website can provide you a competitive advantage in your business, and if you sell things, your site can help you develop your business quickly and affordably. This is especially true during this pandemic, as it has heightened everyone's purchasing selections at home for every necessity and want. #SmartMarketing's Paul Mackiewicz joins the program to discuss ZMOT (Zero Moment of Truth) and how to use it to make business decisions and generate income. In this episode, Paul discusses his journey into digital marketing, the massive internet impact that bad reviews can have on your business, the three stages of ZMOT and how they relate to our generation, and many more! Today, he will guide us in identifying what to consider when it comes to reviews, web presence, and what consumers are thinking about before they buy. Resource Hashtag Smart Official WebsiteHashtag Smart Marketing FacebookHashtag Smart LinkedIn

What You'll Learn From This Episode: What can eBrand Dashboard do for you Why is it important an emotional connection What is 'ZMOT'? Related Links and Resources: On their website www.zmotexpert.com, they offer eBrand Dashboard for FREE. It will bring all these different aspects of your online presence into a singular hub so that it will be easier to manage. Summary: Paul Mackiewicz is founder of #Smart and an Army Veteran. After finding his way into the digital marketing industry working at two different INC 5000 fastest growing companies, Paul struck out on his own. Now he helps small businesses get a true understanding of their client's behavior and uses that information to create highly effective digital marketing strategies. Here are the highlights of this episode: Paul has shared with us that his ideal client would be in law firms between 1-5 attorneys. He helps these folks to truly differentiate themselves with other law firms, and then accentuating those qualities to help them get their type of clients. When people start having multiple options, some makes snap judgements. And those little attributes that what we find on business online is what pushes that needle for them. What Paul usually see is that these attorney or business owner tries to find efficient way to solve things. They may be not having a process in place on how to generate positive reviews or answer these reviews. It is important to have that human connection even for 3 seconds. If you're wondering what is ZMOT and how to conceptualize it? It actually a concept that came out from Google about 10 years ago. It builds up the traditional marketing model which is 'awareness'.  When you tried a certain product or service, you give your feedback online now. It can either be positive or negative, generate referrals or not. Then we come to the point of the 'zero' moment of truth. After awareness, you may have not made that buying decision yet. You might go online and check them out first or their competitor, etc. But what you need to look for is to find that attribute or something that's going to sway you in one direction or another. So, it's important to respond to those reviews and build emotional connection to let them feel at ease that you are the right decision by the end of the day. Paul's Valuable Free Action (VFA): It's important to have a visible google business listing. Let's say you have an accident in Uber or Lyft, and you are not sure which or what type of attorney to contact. If you see a quick 'rideshare accident' with nice graphic and has the contact of the law firm, then it will be easier for anyone to stop searching further.

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Episode: 153 Paul Mackiewics Join your host David Pere in this episode with guest Paul Mackiewicz as he simplifies the concept of ZMOT: Zero Moment of Truth and how digital marketing works on putting you at the forefront of your end-users. To understand how the digital age changed marketing, Paul highlights how the pandemic amplified everyone at home making their buying decisions for every need and want. But, with easy access to online information, is your business showing up in a good light? In this episode, Paul talks about his entry to digital marketing, the immense online effect terrible reviews can have on your business, the three stages of ZMOT and how this integrates to our present generation, and so much more. About Paul Mackiewicz: Paul's favorite part of what he does is speaking with a client after 3-4 months and hearing the excitement in their voice as they tell him success stories after success stories. Paul gives them 3-5 strategies for free, they can do right away that will start generating more business from their online profiles. As their business grows and they see what #Smart is capable of, the relationship takes off. #Smart is the culmination of a decade-plus worth of experience in Digital Marketing, Website Design, SEO, Social Media, Reputation Management, and eBranding. They specialize in systematizing digital marketing operations and maximizing the efficiency in which businesses manage their online presence.   Sponsor* The No B.S. Guide to Military Life https://www.frommilitarytomillionaire.com/book/   Outline of the episode: [03:00] From playing pro golf to running a golf entertainment center [05:29] Investing in a scooter rental company [10:24] Paul Mackiewicz – meeting the entrepreneurial bug [14:52] Once you get a platform, you can do anything! [19:54] The relevance of your business brand online [24:39] Don't ever overlook your businesses' reviews online, good or bad. [31:34] The world is not black or white [35:34] Paul Mackiewicz – on ZMOT [41:04] David Pere – the experience of running a hotel and dealing with Google Business [47:07] The ways to put yourself out there are no secret…   Resources: Website:              https://www.hashtag-smart.com/ LinkedIn:             https://www.linkedin.com/company/hashtagsmart/ Instagram:          https://www.instagram.com/hashtagsmartmarketing/   See what Hashtag-Smart Marketing can do for your business: https://www.hashtag-smart.com/service   Follow The Military Millionaire Podcast's journey on: Website:              https://www.frommilitarytomillionaire.com/ YouTube:             https://www.youtube.com/c/Frommilitarytomillionaire/ Facebook:           https://www.facebook.com/groups/1735593999901619/ Instagram:          https://www.instagram.com/frommilitarytomillionaire/   Grab your book copy of The No B.S. Guide to Military Life - How to Build Wealth, Get Promoted, and Achieve Greatness, Book by David Pere: https://www.amazon.com/B-S-Guide-Military-Life-greatness/dp/1736753010   Zero to One: Real Estate Investing for Beginners: https://military-millionaire-academy.teachable.com/p/from-zero-to-one-real-estate-investing-101   *Sponsor* The No B.S. Guide to Military Life https://www.frommilitarytomillionaire.com/book/ - Real Estate Investing Course: https://www.frommilitarytomillionaire.com/teachable-rei Recommended books and tools: https://www.frommilitarytomillionaire.com/kit/ Become an investor: https://www.frommilitarytomillionaire.com/investor/ - SUBSCRIBE: https://bit.ly/2Q3EvfE - Website: https://www.frommilitarytomillionaire.com/start-here/ Instagram: https://www.instagram.com/frommilitarytomillionaire/ Facebook: https://www.facebook.com/groups/militarymillionaire/ - My name is David Pere, I am an active duty Marine, and have realized that service members and the working class use the phrase "I don't get paid enough" entirely too often. The reality is that most often our financial situation is self-inflicted. After having success with real estate investing, I started From Military to Millionaire to teach personal finance and real estate investing to service members and the working class. As a result, I have helped many of my readers increase their savings gap, and increase their chances of achieving financial freedom! - Click here to SUBSCRIBE: https://bit.ly/2Q3EvfE to the channel for more awesome videos! THIS SITE IS INDEPENDENTLY OWNED AND OPERATED. ALL OPINIONS EXPRESSED HEREIN ARE MY OWN. THE VIEWS EXPRESSED ON THIS SITE ARE THOSE OF THE AUTHOR OR THE AUTHOR'S INVITED GUEST POSTERS, AND MAY NOT REFLECT THE VIEWS OF THE US GOVERNMENT, THE DEPARTMENT OF DEFENSE, OR THE UNITED STATES MARINE CORPS.

I'm thinking about upgrading my iPhone at the moment.  My excuse is that the camera will take better photos of Sonny…LOL I've spent the last couple of days watching Youtube clips and reading reviews on different forums from people who have tested the camera. The results of these reviews have been pivotal in guiding my choice (I'm buying it!). Your patients do exactly the same thing before coming to see you. They read reviews, check out your social networks, ask their friends and visit your website.  This kind of research was coined the “zero moment of truth” (ZMOT) from a Google exec about 10 years ago. On the podcast this week I've got ZMOT expert Paul Mackiewicz. Paul and I talk about the evolution of marketing and the key considerations that chiropractors need to make to win the ZMOT battle. Here's a sneak peak at what we cover: - the importance of voice search - best tips for google my business - how to maximise your website - social media growth strategies - and what to look for in a digital agency Enjoy the show. Thanks for all you do, keep saving lives Angus Links: Email: Paul@Hashtag-Smart.com Web: zmotexpert.com Ph 716)861-6982 
LinkdIn in: ZmotExpert Twitter @HshtgSmart 
FaceBook: HashtagSmartMarketing Instagram @HashtagSmartMarketing Bio: Paul Mackiewicz is an Army Veteran and experienced marketing professional. He opened his digital marketing agency to
provide professional service businesses with a trustworthy and knowledgeable team in their corner who live up to the values he learned in the military. Paul truly enjoys offering up actionable tips that can be put into place right away to help small businesses grow. He specializes in helping medical professionals, lawyers/ attorneys, accountants and others within the professional services space get their digital marketing efforts off the ground. Before starting his company, Paul served in an executive role at two different INC 5000 fastest growing companies in the digital marketing industry. He was once a Golf Professional and small business owner, fueling his passion for fellow entrepreneurs and the struggles they face marketing their businesses today. See omnystudio.com/listener for privacy information.

You are too young to remember when there were no search engines.Sit. Relax. I'll tell you about it. In the days before the dawning of the internet and the Age of Aquarius, every household was given a fat telephone book, and in the White Pages of that book, the names of companies and individuals were listed alphabetically. To find a company's contact info, all you needed to know was their name. Branded Keywords are the new White Pages. If you want to contact a specific company, just type that company's name into Google and badda-bing, badda-bang, badda-boom, “Here is how you can reach them.” In the back of that same fat phone book were The Yellow Pages®, a directory for customers who were currently, consciously ready to buy, but who had no preferred provider in mind. Unbranded keywords are the new yellow pages. When you are currently, consciously ready to buy, but have no preferred provider in mind, simply type the name of the category into Google and a bunch of ads will appear. These ads will be listed, of course, according to which companies were willing to pay the highest price. Funny thing: that's exactly how the yellow pages worked. Business categories were listed alphabetically in The Yellow Pages®, but within each category, the businesses that spent the most money were listed first. Full-page ads, then half page ads, then quarter-page ads… Have you ever heard the story of The Tortoise and The Hare?Aesop was a Greek storyteller whose 158 little parables about life were considered to be so wise that he was quoted by Aristotle, Herodotus, and Plutarch more than 2,000 years ago. In one of these stories a tortoise and a hare – a sort of rabbit – ran a race. The tortoise began running immediately but the rabbit decided to wait until the race was nearly over and then dash across the finish line ahead of the slow, patient, relentless tortoise. The tortoise won that race, of course, because the rabbit was unable to overtake his enormous head start. The rabbit lost the race when he chose to wait until the last minute – the Zero Moment of Truth – to begin running. In the world of advertising, the rabbits win the customer only when there are no turtles in the race. Turtles use mass media – TV, Radio, and Outdoor – to win the hearts of customers while the rabbits are still asleep. These customers become familiar with the turtle; they like the turtle, so they type his name into the search block when they are ready to buy what the turtle sells. The advertising rabbit failed to wake up because there was no starting gun, no unbranded keyword. The turtle wins the customer, gets the click, makes the sale. The times may change, but the hearts of humans do not. Given the chance, they will always buy from a familiar face instead of a stranger. Become a familiar face – or a familiar voice – who tells wonderful stories. It only takes 158 of them to be remembered forever. Roy H. Williams

This Episode brings Paul Mackiewicz to the show. Paul has served as an executive in the digital marketing industry at an INC 5000 Fastest Growing Company on two occasions. He is a motivator and wants businesses to succeed and will help them achieve their best self. https://www.hashtag-smart.com/ https://vetsandplayers.org/ --- Send in a voice message: https://anchor.fm/richard-lamonica/message Support this podcast: https://anchor.fm/richard-lamonica/support

This is the inaugural Interview of Sandbox Stories.  The special guest is Dr. Ali Khoshnevis.  The Stories within the Story include: 1:05 The New Parent Story 2:30 The Iran Story 9:00 The Charlotte, NC, Story 11:45 The Optometry Story 13:50 The Residency Story 15:25 The DUSN Story (Diffuse Unilateral Subacute Neuroretinitis) 18:45 The Tech Entrepreneur Story 27:15 The Patient Engagement Story 31:25 The Zero Moment of Truth Story 35:25 The Storyteller Story

As Chief Operating Officer, Dan Bedell spends his day working closely with his marketing teams to make sure that all of their clients have excellent plans that are helping them grow. Dan emphasizes that an important part of their success is their omnichannel marketing strategy. Omnichannel refers to the multiple ways for businesses to get in front of their ideal customers. In the past, it was a race to see who could gain the highest organic SEO reach to be found first when searched. But now that everyone is doing this, it's important to have a more well-rounded approach to marketing. This includes: Organic Paid Video Display Content Management Social Dan explains that each of these pieces work together to reach your audience in the right place and at the right time in a way that resonates. Changing Buying Cycle Part of this shift to omnichannel marketing is occurring because of the changing buying cycle. People are spending less time searching because they are discovering what they need before they need it, thanks to platforms like Google and Facebook understanding user preferences, past activities, and interests. Pay Per Click (PPC) While PPC can be valuable for businesses and is known for producing high conversion rates, it is most effective at the bottom of the funnel. This moment is called the “Zero Moment of Truth.” It is when customers know what they want to buy and who they want to buy from. If you only focus on PPC, you could miss out on the rest of your audience who are just at an earlier point in the buying funnel. To take advantage of this evolving buying cycle, it's important to have a pre-conversion plan, made possible through omnichannel marketing. Creating a Pre-Conversion Plan To illustrate what a pre-conversion plan is, Dan uses the example of Christmas shopping. If he is targeted with ads in August for various products, like a robe for his wife, even if he doesn't buy it that early, when he is scrambling at the last minute on Christmas Eve he will be more likely to go back and buy it. “Get me to buy the robe prior to me doing the PPC search, and you'll have me as a customer.” This pre-conversion plan not only sets you up for success by reaching your audience before they need you, it also decreases the chance of your competitors booking your potential customers. Search Engine Optimization (SEO) Although there is no cost per click associated with SEO, it is actually often more expensive than PPC because it is a very technical, time-intensive speciality. Dan says that while it is always valuable to have your business show up organically through SEO, it does take a serious investment of time and money. Facebook Dan highlights how Facebook is now being treated like a portal to the internet. Customers are able to find product recommendations and do searches before they even go to the internet. This makes Facebook a very valuable pre-conversion point of connection for your business to meet potential customers. Facebook and Google are anticipating the “Zero Moment of Truth” and are getting brands in front of an audience before they are ready to buy. Local Service Ads (LSAs) Unlike a cost per click model, LSAs operate on a cost per lead model. LSAs appear at the top of Google search above the PPC ads, which is prime real estate on Google. If you're a local business, you can't decide how often you show up, but you can optimize your business information and practices to boost your profile. For example, when choosing which businesses to show a customer after they do a local search, Google takes your business's location, ratings, and how often you answer your phone into account. The Solution: Omnichannel Marketing After taking all of these different avenues of marketing into account, Dan emphasizes why it is so important to have a marketing strategy that combines each of these tactics in a way that fits your home services business goals. “The purchasing decisions are being pushed further and further up the funnel by the way technology is working... There is too much opportunity to get in front of the ideal customer sooner in the buying cycle. We tell our advertisers is we need them to be doing an omnichannel approach so they capture business so that business is not being poached by their competitors, prior to their PPC search.”

I have a confession to make… I thought I knew what the term “content marketing” actually meant, but then I totally got schooled on this episode. But in the nicest way possible. In a way that really helped me better understand how and why our customers buy from us. You know, how to do the thing that actually works! Because Lord knows, none of us want to inadvertently create more NOISE with our blogging, social media updates and how we show up in the world. It's exhausting and it serves no one. My guest, Chris Marr, is going to simplify what content marketing can do for us. In this episode, you will learn: The real definition of ‘content marketing' and why so many businesses get it wrong How to clarify your buyer's journey through your sales process, and what to keep in mind all along the way What is the “Zero Moment of Truth?” Chris' brainstorm process for generating ideas for content that's simple to follow What are the first five steps we can take action on today to boost business growth? Think about the last big ticket purchase you made. What were the steps you went through before laying down your credit card and making the purchase? Did you research competitors? Did you look at testimonials? How long did you lurk around before making actual contact? Your prospective customers and buyers are doing the exact same thing with you right now! Chris teaches how to build trust with them in simple, simple ways. Show notes available with all LINKS mentioned here: https://thesimplifiers.com/podcast/023-chris-marr/

Indy Beagle brought me an electric fan and a hammer. The fan is to blow away the smoke. The hammer is to shatter the mirrors. You hear a lot of talk these days about transparency and engagement and the Zero Moment of Truth. My friend Dewey Jenkins says the most dangerous statement a stock broker can make is, “But this time it's different.” Dewey has been around long enough to know that ideas and concepts don't really change so much as they get repackaged and renamed. A number of marketing's oldest ideas are getting repackaged and renamed. Among these new names are Transparency, Engagement, and the Zero Moment of Truth. What is Transparency?One clothing store says, “We have the biggest selection, the highest quality, the best service and the lowest prices.” Yawn. Another clothing store says, “Sure, we're more expensive. But looking good costs money. How good do you want to look?” Which clothing store do you believe? The more expensive clothing store admitted the downside and won your admiration and your trust. Transparency = They're not going to believe the upside until you admit the downside.Do you have the humility and the courage to let the public see you real? Few companies do. None of this is new. Winning a customer's attention is easy.Hanging on to it is called “engagement.”What percentage of your selling opportunities become sales? This used to be called your close rate. Now it's called conversion. Yesterday's loss leader is today's tripwire. Use the wrong word and you're a dinosaur. None of this really bothers me much. The thing that makes me look at the ground, shake my head and sigh is the dangerous myth of the Zero Moment of Truth. But then again, Google is the new Yellow Pages, so it shouldn't surprise us that they've repackaged and renamed the old Yellow Pages scare tactic. The fundamental premise of the Zero Moment of Truth is that the customer is going to go online when they're ready to purchase what you sell. I have no argument with that. But the dangerous, underlying assumption is that all contenders are equal during the Zero Moment of Truth. But that simply isn't true. The company most likely to get the click, the call, and the sale is the company the customer has heard of and has good feelings about. The tortoise patiently wins the hearts of the people long before the race is begun. He says he's “bonding with tomorrow's customers.” “Stupid tortoise,” says the rabbit, “he still believes in branding.” http://www.mondaymorningmemo.com/newsletters/how-did-you-not-already-know-that/ (Have you heard how that race turned out? Take a look. I dare you.)“Knowledge is power” is another dangerous myth. It doesn't matter what you know. What matters is what you do with what you know. So what are you going to do? Roy H. Williams

Mike Saunders from MarketingHuddle.com (author of the book Authority Selling) tells us about the Zero Moment of Truth. Every business has a "Moment of Truth" where a customer discovers if that business delivers on their promises or not. These days, the "Zero" Moment of Truth exists -- where your future customers check the online breadcrumbs of your business before they even interact with you. Mike tells us how to educate those customers and provide a consultation as opposed to an outdated presentation or sales pitch.