Podcasts about zero moment

"Als je jezelf de vraag kunt stellen waarom doe ik dit, en dus naar dat grotere plaatje kijkt, dan kun je door bijna alles heen bijten." Aldus Henk-Jan Geel, de enige Nederlandse IPGA (International Polar Guides Asociation Guide) en oprichter van Arctic Adventure. Van corporate marketeer bij T-Mobile en Bol.com naar expeditie-expert die mensen meeneemt naar de meest extreme plekken op aarde.In deze inspirerende aflevering van de StoryBrand podcast is Henk-Jan Geel te gast, expeditie-expert en eigenaar van Arctic Adventure. Als IPGA Guide heeft hij diverse volledige oversteken van de Groenlandse ijskap gemaakt en begeleidt hij niet alleen avonturiers, maar ook ondernemers die in de wildernis ontdekken wat echte leiderschap betekent. Met zijn achtergrond als oud-commando (KCT) en ervaring als corporate marketeer deelt Henk-Jan unieke inzichten over doorzettingsvermogen, het opdelen van grote doelen in kleine stappen, en waarom de natuur de beste coach is die er bestaat.De belangrijkste gespreksonderwerpenVan corporate marketeer naar expeditie-ondernemer: Henk-Jans carrièreswitch en wat hem dreefWaarom mensen zich aanmelden voor extreme expedities en wat ze er echt van verwachtenHet verschil tussen mannen en vrouwen op expeditie: fysieke uitdaging versus innerlijke rustDe kracht van doorzettingsvermogen: hoe je grote doelen opdeelt in kleine, haalbare stappenWaarom veiligheid altijd voorop staat en hoe Henk-Jan zijn expedities binnen veilige kaders houdtDe transformatie die deelnemers ondergaan: van businessplannen uitwerken tot levensveranderende beslissingenHet belang van verhalen en teamdynamiek tijdens expedities in extreme omstandighedenLessen uit fouten: waarom Henk-Jan bijna in een afgrond viel en wat hij daarvan leerdeDe toekomst van Arctic Adventure en het belang van elk verhaal een uniek 'haakje' te gevenWaarom stilte en natuur essentieel zijn voor moderne mensen die vastzitten in de rat raceRelevante links en bronnenWebsite Arctic Adventure: arcticadventure.nlHenk-Jan Geel op LinkedIn: https://www.linkedin.com/in/henkjangeelBoek Overwintering op Nova Zembla - inspiratie voor Henk-Jans expeditiepassieBoek De man en het hout van Lars Mytting - over de kunst van specialisatie en aandacht voor detailOntdek de nieuwe spelregels van kopen in het digitale tijdperkWil je weten waarom traditionele sales- en marketingstrategieën niet meer werken en hoe je jouw bedrijf kunt voorbereiden op het Zero Moment of Truth-tijdperk? In de gratis online workshop "De nieuwe spelregels van kopen" van ons zusterbedrijf Buzzlytics leer je hoe de moderne klantreis is veranderd en welke strategieën wél resultaat opleveren in 2025. Meld je nu aan voor de eerstvolgende workshop en ontdek hoe je van je website je beste verkoper maakt. Ga naar form.buzzlytics.nl/de-nieuwe-spelregels en reserveer je plek voordat je concurrent het doet!

"Cultuur is misschien wel je belangrijkste asset als organisatie. Het is je ultieme onderscheidend vermogen in een wereld waar producten snel kunnen worden gekopieerd." In deze aflevering van de StoryBrand podcast deelt Thijs Westerink waarom cultuurverandering begint bij leiderschap en hoe vertrouwen de sleutel is tot organisatiesucces.In deze aflevering is Thijs Westerink te gast, directeur van FranklinCovey Benelux. Thijs helpt organisaties om duurzame gedragsverandering te realiseren door middel van bewezen frameworks zoals The 7 Habits of Highly Effective People. Met zijn jarenlange ervaring in cultuurverandering en leiderschap deelt hij concrete inzichten over hoe bedrijven hun organisatiecultuur kunnen transformeren van een 'nice to have' naar hun sterkste concurrentievoordeel.Belangrijkste gespreksonderwerpen:Waarom cultuur je ultieme onderscheidend vermogen is in een wereld van kopieerbare productenHet verschil tussen principes en quick fixes: waarom tijdloze waarden winnen van trendsDe kracht van vertrouwen als foundation voor organisatiesucces en hoe dit de 'speed of trust' verhoogtWaarom cultuurverandering altijd begint bij het executive team en hoe leiders de toon zettenHet belang van consistentie: organisaties die slagen houden vast aan één framework in plaats van elke maand iets nieuwsCommand and control versus trust and inspire: de mindset shift die moderne leiders moeten makenConcrete tips voor leiders: vertrouwen geven en feedback vragen als snelste weg naar cultuurveranderingDe bell curve van medewerkers: hoe je de grote middengroep helpt presteren zoals je toppersWaarom ‘intentionally designed' culturen succesvol zijn en hoe je van waarden concrete gedragingen maaktRelevante links en bronnen:Website FranklinCovey BeneluxBoek: The 7 Habits of Highly Effective People van Stephen R. CoveyBoek: The Speed of Trust van Stephen M.R. CoveyLinkedIn-profiel van Thijs WesterinkOntdek de nieuwe spelregels van kopen in het digitale tijdperkWil je weten waarom traditionele sales- en marketingstrategieën niet meer werken en hoe je jouw bedrijf kunt voorbereiden op het Zero Moment of Truth-tijdperk? In de gratis online workshop "De nieuwe spelregels van kopen" van ons zusterbedrijf Buzzlytics leer je hoe de moderne klantreis is veranderd en welke strategieën wél resultaat opleveren in 2025.Meld je nu aan voor de eerstvolgende workshop en ontdek hoe je van je website je beste verkoper maakt. Ga naar form.buzzlytics.nl/de-nieuwe-spelregels en reserveer je plek voordat je concurrent het doet!

50% van alle ondernemers ervaart burn-outklachten. Hoe voorkom je dat je vastloopt en wat doe je als het toch gebeurt? Ontdek in deze openhartige aflevering van de StoryBrand podcast hoe vastgoedexpert Thierry Stokkink zijn leven transformeerde na een burn-out.In deze aflevering is Thierry Stokkink te gast, vastgoedexpert en ondernemer die meerdere succesvolle bedrijven heeft opgebouwd. Thierry helpt ondernemers vermogend te worden via vastgoedinvesteringen en deelt in dit gesprek openhartig over zijn persoonlijke reis door een burn-out periode. Hij vertelt hoe hij in één jaar al zijn levensdoelen probeerde te bereiken en welke lessen hij daaruit heeft getrokken over balans, persoonlijke groei en het belang van een sterk ondersteunend netwerk.De belangrijkste gespreksonderwerpenThierry's achtergrond: van hypotheekadviseur naar vastgoedexpert met drie ondernemingenHoe ambitieuze doelen en een sterk ego kunnen leiden tot burn-outHet moment waarop Thierry besloot in één jaar al zijn levensdoelen te bereikenDe "wheel of life" en het streven naar balans in verschillende levensgebiedenHet belang van keuzes maken en bewust zijn van wat je opoffert voor je doelenDe waarde van een sterk netwerk en het durven vragen om hulpHoe wederkerigheid en het delen van kennis zakelijk succes kan versterkenPersoonlijke strategieën om te herstellen en opnieuw balans te vindenDe zoektocht naar het optimaliseren van lichaam en geest als ondernemerRelevante links en bronnenThierry's podcast Hoogvliegers - Investeren & OndernemenThierry's LinkedInOntdek de nieuwe spelregels van kopen in het digitale tijdperkWil je weten waarom traditionele sales- en marketingstrategieën niet meer werken en hoe je jouw bedrijf kunt voorbereiden op het Zero Moment of Truth-tijdperk? In de gratis online workshop "De nieuwe spelregels van kopen" van ons zusterbedrijf Buzzlytics leer je hoe de moderne klantreis is veranderd en welke strategieën wél resultaat opleveren in 2025.Meld je nu aan voor de eerstvolgende workshop en ontdek hoe je van je website je beste verkoper maakt. Ga naar form.buzzlytics.nl/de-nieuwe-spelregels en reserveer je plek voordat je concurrent het doet!

De retail in Nederland floreert - maar alleen als je het op de juiste manier aanpakt. In deze aflevering van de StoryBrand podcast deelt Vincent de Kok waarom speciaalzaken het juist wél goed doen, terwijl grote ketens worstelen.In deze aflevering is Vincent de Kok te gast, algemeen directeur bij GMS Group Benelux. Vincent heeft een diepgewortelde passie voor retail, voortkomend uit zijn jeugd in een bakkersfamilie met tien kinderen. Met GMS helpt hij speciaalzaken in Nederland om succesvol te zijn door hen te laten focussen op wat écht belangrijk is - niet alleen de producten, maar vooral de klantervaring en het ondernemerschap. In dit boeiende gesprek deelt hij inzichten over waarom sommige retailers floreren terwijl anderen achterblijven.De belangrijkste gespreksonderwerpenWaarom het slecht gaat met ketens, maar speciaalzaken juist groeienHet belang van een warm welkom en persoonlijke aandacht in de winkelervaringHoe GMS speciaalzaken ondersteunt door verder te kijken dan alleen inkoopDe grote uitdaging van bedrijfsopvolging in de retailbrancheHet verschil tussen 'detaillisten' en echte ondernemers in de retailWaarom een goede locatie niet zaligmakend is zonder de juiste energieHet belang van doelen stellen en elke dag beter willen wordenDe impact van hoge parkeertarieven op de toegankelijkheid van winkelstratenHoe Vincent persoonlijk betrokken blijft door regelmatig mee te draaien in winkelsRelevante links en bronnenVincents LinkedInWebsite van GMS Group BeneluxOntdek de nieuwe spelregels van kopen in het digitale tijdperkWil je weten waarom traditionele sales- en marketingstrategieën niet meer werken en hoe je jouw bedrijf kunt voorbereiden op het Zero Moment of Truth-tijdperk? In de gratis online workshop "De nieuwe spelregels van kopen" van ons zusterbedrijf Buzzlytics leer je hoe de moderne klantreis is veranderd en welke strategieën wél resultaat opleveren in 2025.Meld je nu aan voor de eerstvolgende workshop en ontdek hoe je van je website je beste verkoper maakt. Ga naar form.buzzlytics.nl/de-nieuwe-spelregels en reserveer je plek voordat je concurrent het doet!

Jim Lecinski, Clinical Professor of Marketing at Northwestern University's Kellogg School of Management, has over 30 years of marketing experience, including a distinguished 12-year tenure as Vice President of Customer Solutions for the Americas at Google. He is a leading expert in marketing strategy and digital transformation, best known for pioneering the concept of the Zero Moment of Truth (ZMOT), which revolutionized how consumers research products online before buying, as detailed in his influential book Winning the Zero Moment of Truth. Jim's latest work, The AI Marketing Canvas, offers a practical five-stage roadmap for integrating artificial intelligence into marketing strategies and is widely recognized as a top AI and business book. In this conversation, Jim shares insights from his career, discusses the evolving role of AI in marketing, and introduces a powerful 2x2 framework for corporate leaders to begin thinking strategically about AI adoption in their organizations. Tune in for expert guidance on winning in today's digital and AI-driven marketing landscape.

Devora Rogers developed the methodology deployed for Google's groundbreaking ZMOT research. Yes, THAT Zero Moment of Truth research.In this episode we discuss:How everything changesOne HELL of a medical storyZero moment of truth (ZMOT) and convincing people to buy onlineHow long people take to decide to buy somethingUsing data to tell stories at conferencesMarketers being bad at researchRed and green flags for clientsWhy chaotic brands can still grow (with good lighting)Devora RogersConsultative insights and strategy has been Devora's passion for more than a decade. She has led research teams, developed the methodology deployed for Google's groundbreaking ZMOT research, launched global offices, and worked with dozens of global brands including Google, Gatorade, Nespresso, Snapchat, and Audacy, among others. She is a regular public speaker at industry events and her TedX on the Future of Shopping and Retail has been viewed over 250,000 timesFind Devora on LinkedIn.Strategy Masterclass with Seth GodinI'm doing a series of strategy masterclasses with Seth Godin in Ireland this spring. If you use code Eximo (capital E) then you'll be able to grab a ticket for £225 instead of the full rate of £265.You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here.Strategy Sessions Host - Andi JarvisIf you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating.

¡#LosDioses184, ¡un especial sobre Autoservicio y Ominicanalidad! Adrián Rodríguez, subdirector de Mercadotecnia Digital en Bodega Aurrerá, con una clase magistral. ¡Conéctese ya! Saque papel y pluma porque Adrián Rodriguez mostró su talento como profesor. Empezamos con el First Moment of Truth, y ahora el Zero Moment of Truth. ¿Cómo cambia la experiencia de compra del retail físico al digital? Luego, el tema principal. La omnicanalidad: ¿de qué se trata? ¿Quién lo hace? ¿Cuáles son las ventajas de poner en el centro al consumidor? El cliente puede decidir cuándo y dónde compra lo que necesita comprar. Esto les interesa: las nuevas ventajas del Market Place de Bodega Aurrerá (ya sabe, que ahora usted en el e-commerce puede comprar productos que no están en la tienda física) para las empresas que siempre han querido vender en retail. El sampling y las pruebas de mercado: ¿cómo lo hacen a través de tu propia aplicación? La trazabilidad hasta la puerta de tu casa. Bovia vs. sus estereotipos: ¿quién es el consumidor de Bodega Aurrerá? ¿Cómo ha cambiado con la omnicanalidad? La brecha digital no tiene que ver ni con la edad, ni con el nivel socioeconómico. ¿Qué debe hacer un autoservicio en las redes sociales, más allá de sólo ofertas y videos de "compren, compren"? Y lo que todos están esperando: cuántas propuestas de matrimonio recibe Mamá Lucha... por semana. ¡Ya mejor conéctese a escuchar! #LosDiosesDelMarketing es una producción básica para Genio.soy. No acepte imitaciones.

Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWiLet's take a deep dive into your real estate business and create a clear, actionable plan to help you:→ Build simple, effective lead generation strategies that work for YOU→ Deliver a client experience that gets you referrals and repeat business→ Master time management to create more balance in your life→ Adapt to changing consumer behavior and stay ahead of industry trends→ Leverage cutting-edge technology for smarter, more efficient marketingStop making costly marketing blunders that could derail your real estate business in 2025! In this eye-opening conversation with Matthew Rathbun, I reveal the fatal marketing mistakes agents must avoid to stay competitive and thrive in a rapidly evolving industry.You'll discover:• Why traditional marketing tactics are becoming obsolete• The shift in consumer behavior you can't afford to ignore• How to leverage technology for maximum impact• Strategies to stand out in a crowded digital landscapeDon't let outdated methods hold you back. Learn how to adapt your marketing approach, connect with your ideal clients, and skyrocket your success. Whether you're a seasoned pro or just starting out, this video is packed with actionable insights to transform your real estate business.

Ian Broudie and the Lightning Seeds are about to set out on their 35th Anniversary Greatest Hits Tour – aka “beery parties”. He talks to us here about the first bands he ever saw and played in, which involves … … memories of the Liverpool School of Language, Music, Dream and Pun. … the secret of seeming enigmatic: “Never finish your sentences …” … how Three Lions brought a whole new audience and the irony of a singer who didn't front his biggest hit. … why the Ramones and Talking Heads made him sell his old records.   … first requirement for success: “being able to make a fool of yourself”. … when Captain Beefheart forgot he was booked for an art show and painted all the pictures the night before. … how a part in a Ken Campbell play launched his career. … seeing the Beatles, aged seven – “Shut your eyes and put your fingers in your ears”. … when Eric's in Mathew Street seemed the centre of the universe. … “for the first time ever I'm not suffering from Imposter Syndrome – I AM THE SINGER!” … Free, Pink Floyd, Elvis Costello, XTC, Big In Japan and the Sausages From Mars. … making records that are “an Andy Warhol pop-art splash of colour on a wall”. Lightning Seeds tickets here:https://www.ticketmaster.co.uk/lightning-seeds-tickets/artist/735512Find out more about how to help us to keep the conversation going: https://www.patreon.com/wordinyourear Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Ian Broudie and the Lightning Seeds are about to set out on their 35th Anniversary Greatest Hits Tour – aka “beery parties”. He talks to us here about the first bands he ever saw and played in, which involves … … memories of the Liverpool School of Language, Music, Dream and Pun. … the secret of seeming enigmatic: “Never finish your sentences …” … how Three Lions brought a whole new audience and the irony of a singer who didn't front his biggest hit. … why the Ramones and Talking Heads made him sell his old records.   … first requirement for success: “being able to make a fool of yourself”. … when Captain Beefheart forgot he was booked for an art show and painted all the pictures the night before. … how a part in a Ken Campbell play launched his career. … seeing the Beatles, aged seven – “Shut your eyes and put your fingers in your ears”. … when Eric's in Mathew Street seemed the centre of the universe. … “for the first time ever I'm not suffering from Imposter Syndrome – I AM THE SINGER!” … Free, Pink Floyd, Elvis Costello, XTC, Big In Japan and the Sausages From Mars. … making records that are “an Andy Warhol pop-art splash of colour on a wall”. Lightning Seeds tickets here:https://www.ticketmaster.co.uk/lightning-seeds-tickets/artist/735512Find out more about how to help us to keep the conversation going: https://www.patreon.com/wordinyourear Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Ian Broudie and the Lightning Seeds are about to set out on their 35th Anniversary Greatest Hits Tour – aka “beery parties”. He talks to us here about the first bands he ever saw and played in, which involves … … memories of the Liverpool School of Language, Music, Dream and Pun. … the secret of seeming enigmatic: “Never finish your sentences …” … how Three Lions brought a whole new audience and the irony of a singer who didn't front his biggest hit. … why the Ramones and Talking Heads made him sell his old records.   … first requirement for success: “being able to make a fool of yourself”. … when Captain Beefheart forgot he was booked for an art show and painted all the pictures the night before. … how a part in a Ken Campbell play launched his career. … seeing the Beatles, aged seven – “Shut your eyes and put your fingers in your ears”. … when Eric's in Mathew Street seemed the centre of the universe. … “for the first time ever I'm not suffering from Imposter Syndrome – I AM THE SINGER!” … Free, Pink Floyd, Elvis Costello, XTC, Big In Japan and the Sausages From Mars. … making records that are “an Andy Warhol pop-art splash of colour on a wall”. Lightning Seeds tickets here:https://www.ticketmaster.co.uk/lightning-seeds-tickets/artist/735512Find out more about how to help us to keep the conversation going: https://www.patreon.com/wordinyourear Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

In dieser spannenden Episode des Mercuri Podcasts "Ganz einfach Vertrieb" tauchen Matthias Huckemann und Stephanie Mey, Leiterin des Kundenservice Centers bei BEGO, tief in die Welt des modernen Kundenservice ein. Sie beleuchten die aktuellen Herausforderungen und zeigen innovative Lösungsansätze auf, die den Kundenservice revolutionieren. Die Episode behandelt die Veränderung der Kundenbedürfnisse und wie Unternehmen darauf reagieren müssen. Stephanie berichtet von der erfolgreichen Zusammenführung verschiedener Abteilungen im Kundenservice bei BEGO und den Vorteilen einer harmonisierten Zusammenarbeit zwischen Vertrieb, Service und Marketing. Ein besonderer Fokus liegt auf dem "Zero Moment of Truth" und dessen Einfluss auf das Kaufverhalten der Kunden. Darüber hinaus teilt Stephanie praxisnahe Erfolgsstrategien zur Teamführung und zur schrittweisen Implementierung neuer Prozesse. Die Diskussion zeigt auf, wie Unternehmen durch digitale Tools und ein kundenorientiertes Mindset ihre Kundenbindung stärken und interne Strukturen modernisieren können. Neugierig geworden? • Hol dir den Bestseller “Synchronisieren ist das neue Selling“ hier: https://link.springer.com/book/10.1007/978-3-658-33846-6 Kontakt: Möchtest du mehr über Vertriebskompetenzen und Sales Excellence erfahren? Melde dich direkt bei Matthias Huckemann: (7) Matthias Huckemann | LinkedIn Deine Quelle für aktuelle Themen im Vertrieb: https://mercuri.de Hat dir die Episode gefallen? Wir freuen uns über deine Bewertung! Bei Fragen oder Feedback schreib uns einfach an: info@mercuri.de. Gemeinsam können wir Inhalte entwickeln, die dich wirklich weiterbringen.

In dieser Episode von "Ein Geek kommt selten allein" dreht sich alles um Customer Experience (CX) mit Jürgen Tolksdorf. Wir tauchen in die Welt der digitalen Touchpoints ein, hinterfragen den "Wow-Effekt", den jeder verspricht, und entmystifizieren die Customer Journey – von der ersten Interaktion bis zum "Zero Moment of Truth". Jürgen teilt seine Erfahrungen, wie man aus CX kein Buzzword, sondern echte Magie macht. Er erklärt, warum es nicht nur um Technologie, sondern um Emotionen geht und wie man den "Omnichannel-Spaghetti" entwirrt. Ein Muss für alle, die mehr wollen als bloß zufriedene Kunden!

Check out this episode wherever you like to listen or watch podcasts! Episode Page: https://vinneychopra.com/podcast/ Youtube: https://youtu.be/jQLSvAwPCO0 Spotify: https://spoti.fi/423B4fz iTunes: https://apple.co/3tQ9Tsf   ——     To learn more about how Vinney can help you, click here - https://linktr.ee/VinneySmileChopra   Smile Always and Be Happy!   -----  

In this episode I welcome Mike Saunders, the author of Authority Positioning for Financial Professionals, to explore the concept of authority marketing and how it can significantly impact financial advisors' success.Mike's Journey: From Financial Services to Authority PositioningCareer Beginnings: Began his career in the financial services field, working for JP Morgan Chase in the mortgage banking industry. His path took a turn when he started providing lines of credit for financial advisors' clients, leading him to realize the importance of authority positioning.Transition to Marketing: After the economic crisis of 2007-2008, he pursued a MBA in Marketing and started his own firm, focusing on helping financial advisors grow their businesses through authority positioning rather than traditional marketing tactics.Authority PositioningUnderstanding Authority Marketing: Mike explains that authority marketing isn't about replacing existing marketing strategies but enhancing them. By positioning oneself as a trusted expert, all other marketing efforts become more effective.Components of Authority Positioning: Mike describes the 'Authority Positioning Portfolio,' which includes various elements such as interviews, books, media features, and podcasts that collectively build a professional's credibility.Practical Applications: By creating content that educates prospects and existing clients, financial advisors can establish themselves as experts. Mike uses podcast interviews to delve into key educational points, which can then be leveraged in marketing campaigns.Guest Podcasting and Media FeaturesImportance of Guest Appearances: He highlights the value of being a guest on podcasts and media channels. These appearances elevate the professional's status and reach new audiences, reinforcing their authority.Strategic Alliances: Authority positioning is crucial in building relationships with centers of influence, such as CPAs and estate planning attorneys. Having a well-developed authority portfolio makes it easier to establish these valuable connections.Zero Moment of Truth (ZMOT)Pre-Framing Prospects: The concept of ZMOT emphasizes the importance of what potential clients find about a professional online before making contact. A strong online presence with authority positioning assets can significantly influence their decision.Leveraging Current Clients: Beyond attracting new clients, authority positioning helps maintain relationships with current clients, ensuring they stay loyal and continue to trust the advisor's expertise.Taking ActionOvercoming Imposter Syndrome: Mike encourages financial advisors to overcome self-doubt and take steps towards building their authority. With services designed to be easy and enjoyable, professionals can quickly see the benefits of authority positioning.About our Guest: Mike Saunders, MBA Authority Marketing StrategistYou can learn more about his work at: https://mikesaunders360.com/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of mClaim your free audiobook copy at: www.theshortbookformula.comSupport the Show.

What's the Zero Moment of Truth?I just finished reading “Youtility” by Jay Baer, and among other great nuggets he talks about the Zero Moment of Truth, which Google defines as “The ZMOT refers to the moment in the buying process when the consumer researches a product prior to purchase.” Are you there for their ZMOT? How many potential customers are you losing, before you even knew they were in the market for what you do?Listen to this new 9-minute episode for more information and clarity on the Zero Moment of Truth… and on Youtility.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

Introduction - The speaker is Michael Fanning, a real estate coach with Windermere Real Estate. covering specifics on being Professional and going above and beyond. - Fanning begins by noting agents are independent contractors without mandates on service levels. However, successful companies in other industries provide consistent service. Real estate agents should focus on professionalism and consistency. - He states agents worry about getting paid less, but should focus on bringing value rather than the commission gap. The book "Go Giver" says your worth is based on how much more service you provide than payment you receive. Avoiding Commoditization - Fanning explains commoditization is when services become interchangeable and competition is on price rather than quality/features. - Real estate agents experience this when clients see them as the same and focus only on commission prices. - Fanning states agents should have a "value edge" to avoid being commoditized. Moments of Truth - Fanning introduces "moments of truth" - brief interactions when customers form impressions about brands. - He outlines 3 key moments: the initial research phase (Zero Moment), first experience with service (First Moment), and experience after purchase (Second Moment). - Optimizing these moments through marketing and service is key to winning customer loyalty. Key Touchpoints for Providing Value - Fanning gives examples of touchpoints agents can optimize: - Having a consistent sales process - Communication schedule and expectations - Regular market research and conveying market expertise - Professional website, voicemail, email signatures to build brand - Strong negotiation skills to get the best deal - Leveraging sphere of influence for referrals and resources - Providing guidance through choices/consequences, not opinions - Preparing for a smooth closing - Staying connected post-closing for referrals and business from past clients Conclusion - Fanning concludes agents should run a professional business, use company resources, believe in themselves, and provide high service levels. - This will create value during key moments of truth, build loyalty and referrals, and create an abundance mindset. - With an exodus of agents, clients will migrate to those providing consistent quality experiences. Ninja Selling Book Windermere Coaching Michael Fanning fanning@windermere.com --- Support this podcast: https://podcasters.spotify.com/pod/show/coachingmin/support

In this episode, Mischa Zvegintzov interviews Christine Campbell Rapin, a seasoned business mentor and consultant. Christine discusses her journey from aiming to earn an extra $10,000 to helping businesses generate significant revenue. She emphasizes the importance of focusing on real buyers, moving them from curiosity to commitment, and creating genuine value in your offerings. Christine also shares her views on avoiding the pitfalls of 'shiny objects' in business and aligning business goals with personal lifestyle. Additionally, she provides insights into effective networking and marketing strategies for sustainable growth.Show Notes:Christine's approach to business mentoring and consulting.The importance of targeting real buyers and not vague customer avatars.Strategies for moving potential clients from curiosity to paying customers.Creating value in business offerings.Aligning your business model with your desired lifestyle.Christine's involvement in networking groups like the Joint Venture Mastermind Group and the Grand Connection.The concept of the Zero Moment of Truth in marketing.Join The Influence Army Waitlist HERE!Email me: contact@belove.mediaFor social Media:      https://www.facebook.com/MrMischaSubscribe and share with your business associates who could use a listen!

We live in a RIGHT NOW world and Bob Gower of Traver Connect explains exactly how much patience we expect our fixed ops clients to have.CHECK OUT WYNN'S!In 1939, Wynn's created the Automotive Performance Chemicals segment. Since then, Wynn's has continued to provide professional service facilities with the highest level of support, innovation, performance, and profitability. Support those who support us: https://www.wynnsusa.com?utm_source=wtf&utm_medium=sponsorship&utm_campaign=wtf_sponsorshiphttps://youtu.be/LtiPZn-Ax7g GET TRANSPARENT WITH REPAIRPALWe are so grateful to RepairPal for being our first sponsor of the What the Fixed Ops?! podcast! RepairPal offers dealers the option to show their customers transparency through pricing. Transparency is a hot topic in the industry right now, and RepairPal does it best. Check them out at: https://repairpal.com/?utm_source=WTF&utm_medium=video&utm_campaign=sponsorshipBE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!

Back in 2011, Jim Leschinsky, while working at Google, coined a phrase; Zero Moment of Truth. He would later write the book, Winning the Zero Moment of Truth. It was then and is still today a seminal book in the world of marketing. Jim's gone on to become an Associate Professor of Marketing at Northwestern University.

Could an episodic approach to content completely transform your business? In this episode of the Content 10x Podcast, we dive into the world of episodic content strategy and it's many benefits. If you've been creating content consistently and seeing results, then you're on the right track. But if you've been throwing content against the wall, hoping it sticks, it's time to rethink your approach. Consistency, quality, and distribution are the three keys to a successful content strategy. And episodic content is the sweet spot that brings these pillars together. In this episode, we explore why episodic content is the game-changer you need to take your business to the next level. Tune in as we discuss the power of a driven and strategic approach to content creation, and how episodic content can help grow your business. Don't miss out on this valuable insight that could transform your content strategy and boost your business's success. Let's dive in! Listen to find out: What constitutes episodic content Why episodic content is better than ‘random acts of content' 7 benefits of episodic content Important links & mentions: The Profound Influence of Time and Tequila with Jay Baer https://www.content10x.com/time-and-tequila-with-jay-baer/ How Content Repurposing Can Help you Win the Zero Moment of Truth https://www.content10x.com/how-content-repurposing-can-help-you-win-the-zero-moment-of-truth/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Get access to the Free Marketing Course Notes at mauriceadavis.com/vault In this episode of the "Marketing Stuff" podcast, Maurice continues his Free marketing course teaching marketing fundamentals. He focuses on how regular individuals without massive marketing budgets can compete in spaces that require significant resources. Video Chapters: 00:00 Marketing Course Introduction 00:45 What we will cover in the course 01:17 What is Marketing Strategy? 02:06 How Marketing Delivers Value To A Customer? 03:26 Customer Excellence as Our Competitive Advantage 04:50 What is the Zero Moment of Truth, and how does it impact our bottom line? 05:35 Operational Excellence as our Competitive advantage 06:30 Product Excellence as our Competitive advantage 07:20 Locational Excellence as our Competitive advantage 07:38 What are the elements of a marketing plan? 08:59 What is a SWOT Analysis? 09:35 How do businesses decide who their customers are? 10:03 What is positioning? 11:10 What is segmentation? 12:15: What is targeting? 12:31 Implementing the marketing mix 13:36 How do we know if our marketing is working? 14:39 What is portfolio analysis? 18:35 How can businesses grow?(4 main growth strategies) If you missed section 1 check it out here: https://www.youtube.com/watch?v=rLo56... Or get access to all of the section in the playlist here:https://youtube.com/playlist?list=PLJ... In this section of the Free Marketing Course, Maurice emphasizes the importance of building a sustainable competitive advantage through effective marketing strategies. He introduces the concept of marketing strategy, which involves identifying a firm's target market, developing a related marketing mix, and establishing a basis for sustainable competitive advantage. Maurice explains that marketing strategy is the high-level approach for promoting and selling a product, service, or idea. He then discusses four key models for delivering value to customers: customer excellence, operational excellence, product excellence, and locational excellence. Maurice highlights the need for businesses to excel in multiple areas while focusing on one as their sustainable competitive advantage. Moving on to the elements of a marketing plan, Maurice explains the three phases: planning, implementation, and control. He outlines the five steps involved in creating a marketing plan, including defining the business mission and objectives, conducting a situation analysis using SWOT analysis, identifying and evaluating opportunities through segmentation, targeting, and positioning, implementing the marketing mix, and evaluating performance using marketing metrics. ***Let's Connect: Website: https://marketinggrowthstrategy.com/ Instagram: https://www.instagram.com/ondemandcmo/ YouTube: https://www.youtube.com/channel/UCszi... Facebook: https://www.facebook.com/theondemandcmo Twitter: https://twitter.com/yourondemandcmo Tiktok: https://www.tiktok.com/@ondemandcmo#google --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstuff/message

#450 - Du möchtest deinen Webauftritt so gestalten, dass er ein Magnet für potenzielle Kunden wird? In dieser Episode erfährst du unter anderem: - Was ich bei der Neugestaltung meiner eigenen Homepage im Kopf hatte, um sie zu einem effektiven Lead-Sammelpunkt zu machen - Warum eine Homepage mehr als nur eine digitale Visitenkarte ist, und wie sie als mächtiges Verkaufsinstrument genutzt werden kann - Was der "Zero Moment of Truth" ist und wie er deine Kundenreise beeinflusst - Warum es essenziell ist, deine Website auf Listbuilding zu optimieren und wie du das erreichen kannst Falls du bereit bist, deinen Online-Auftritt zu optimieren und damit mehr Leads zu generieren, dann solltest du diese Episode nicht verpassen. Wichtige Links: www.timnews.de

In this episode we review the new step consumers and businesses are taking before they consider buying a product or service. To find other ways you can fast track your business, head to our website - http://www.bcag.net.au Please rate, review and subscribe to the show. Want to get in touch? Here's how. Twitter: https://twitter.com/michaelburke173 LinkedIn: https://www.linkedin.com/in/michaelburke173 Email: mburke@bcag.net.au

In 2011, Google conducted its landmark study that found that 88% of shoppers use what's known as a Zero Moment of Truth — a stage in the buying cycle where a consumer researches a product before buying it. This study is a key reference point in the evolution of content marketing. This research highlights why brands have to prioritize social media. Marc Washington, founder and CEO of Supergut, says he believes that while traditional DTC is dead, content has a bright future.

In 2011, Google conducted its landmark study that found that 88% of shoppers use what's known as a Zero Moment of Truth — a stage in the buying cycle where a consumer researches a product before buying it. This study is a key reference point in the evolution of content marketing. This research highlights why brands have to prioritize social media. Marc Washington, founder and CEO of Supergut, says he believes that while traditional DTC is dead, content has a bright future.

The Zero Moment of TruthThe Zero Moment of Truth describes a consumer phenomenon that has emerged with the age of hyperconnectivity and the internet. Today's consumer decides whether they will buy a product before they ever walk into a store or go online to make that purchase. They research it on Google. They “Google it.” What they see there on the pages and pages of information, the pictures and the reviews about a product will close or break the deal. As we learn from Caleb Gardner – author of the No Point B, Co-founder of 18 Coffees Innovation and Change Management Consultants, and former Lead Digital Strategist for President Barack Obama's Political Advocacy Group, OFA – the Zero Moment of Truth at its core is Google's attempt to give you a “right” answer when you search for something on their platform. To achieve this, Google gives you the top results that match your search. It all sounds simple enough. But what if the information is wrong? Google can give you SEO and top searches, but it can't give you critical thinking to evaluate the truth of what your top searches reveal. We're getting more information, but not always good information. If you are searching for a sweater and the sizes aren't accurate when it arrives in the mail, it may be irritating, but it isn't determinative. But what happens when the wrong information is about a political leader of the country? Or misinformation about a person in your neighborhood? Or a teacher in your child's school is wrongly accused?Part of the genius of the Obama campaign was its ability to bypass the traditional media and talk directly to the voter. The Obama team created that personal, human connection that politicians don't necessarily get from staged, moderated debates. Caleb and the team rejoiced at this capacity to create new channels of relationship building. It was a heady moment for the winning campaign, and the power of the internet and social media, to enroll millions of people into the army of those yearning for Hope and Change. Until 2016.  We are now left with the moral conundrum of what to do when the communicative tools of power are used to intentionally deceive, defraud, and hurt people. This was highlighted by two events that framed my conversation with a reflective Caleb. 48 hours prior to our conversation, the Department of Justice raided Mar-a-Lago, the residence of former President Trump, to seize back top-secret documents that could place the security of the nation in jeopardy. And Alex Jones was handed a 45-million-dollar judgment against him for claiming that Sandy Hook was “Fake News.” So here we sit. At the intersection of Engagement and Truth. The Number of Eyes versus the Number of Facts. Which way do we go? As Caleb says, “We've given people more information and in certain cases we've given them more knowledge, but we certainly have not provided more wisdom. We certainly have not provided the ability to self-reflect or be self-critical.”Caleb on IGCaleb's WebsitePatrick's WebsitePatrick on FacebookPatrick on IGAt the Podium on IGPatrick on LinkedIn

Sedan content marketing fick sitt genomslag så har marknadsförare och varumärken fått höra att man måste bli ett mediehus. Fokus har länge legat på innehållsskapandet. Men för att lyckas nå ut idag ut med innehåll idag krävs också ett starkt fokus på innehållsdistribution. Så jag bjöd in David Larsson från Trickle som är expert på distribution av innehåll. För vi vill ju ge vårt innehåll och budskap den räckvidd de förtjänar. Trots det är innehållsdistribution fortfarande något som få lägger varken mycket tid, budget eller resurser på. Och ännu färre har strategier och planer för hur man ska göra det på ett bra sätt. Det är också många som skapar innehåll ur ett content marketing-perspektiv men jobbar med innehållsdistribution likt performance marketing. Så i det här avsnittet pratar vi om hur man bör göra istället och hur man gör för att ge sitt innehåll den räckvidd det förtjänar. Om gästen David Larsson är Chief Strategy Officer på byrån Trickle som är specialister på innehållsdistribution. Trickle ingår i byrånätverket People People med byråer som Spoon, The Domain Was Taken och Oh My. Man jobbar framförallt med många större organisationer och B2B-företag. David har en intressant bakgrund då han bland annat är utbildad journalist, har jobbat med YouTube och sociala medier på TV4 och sedan kom in som andra anställd på Trickle. Han är även en van föreläsare och är kursansvarig och gästföreläsare på både Medieinstitutet och Berghs. Om avsnittet David och jag pratar i avsnittet om innehållsdistribution och nycklarna till att lyckas med det idag. Samt hur man når ut med rätt innehåll i rätt kanal och i rätt användarresa. För finns ofta flera olika resor. Vilket David förklarar i avsnittet. Han förklarar bland annat hur han tänker kring distribution av innehåll och varför det är så viktigt för att ge sina budskap och historier den räckvidd de förtjänar. David berättar även hur han arbetar med strategier och planer för distribution samt hur dessa används. Och varför han älskar det han kallar story plans. Du får dessutom höra om: Vad en strategi för innehållsdistribution innehåller Ramverk och modeller att hämta inspiration från Hur man får med distribution i innehållsplaneringen Underutnyttjade kanaler och taktiker Varför engagemang är så viktigt för distribution Hur man kan tänka kring mediebudget Och vad man ska göra om innehåll går viralt Plus massor mer om innehållsdistribution… Om du jobbar med innehåll så kommer det här garanterat vara intressant. David delar mängder med bra tankar, tips och insikter som du direkt kommer kunna ta med dig för att nå fler med ditt innehåll. Du hittar som vanligt länkar till allt vi nämnde här i poddinlägget. David har även samlat ihop bra länkar för dig som vill lära dig mer om innehållsdistribution. Och en presentation där du kan läsa mer om hans och Trickles tänk samt innehållsmodellen de arbetar efter. Efter länkarna hittar du tidsstämplar till olika sektioner i avsnittet. Länkar David Larsson på LinkedIn Trickle webbsida Smarta taktiker, strategier och best practice för LinkedIn Ads #86 (Poddavsnitt) Trickle Content Distribution (presentation) Fighting ad fatigue in a remarketed world - Trickle (artikel) Anti-waste in a digital recession - Trickle (artikel) Hallands pr-kupp: köpte sökord på passtider - Resume (artikel) Zero Moment of Truth (ZMOT) - Think with Google (resurs) How to Create a Better Distribution Plan to Get Your Content Seen - Content Marketing Institute (artikel) Brand Building on Social - Born Social (presentation) The System av Jesper Åström (bok) Three models to plan the right content for the right person at the right time - Better Marketing (artikel) Ross Simmonds: Content Distribution Strategy - The Marketing Millennials (podcast) Apple Podcasts / Spotify Tidsstämplar [3:44] Vad innehållsdistribution är enligt David och dess roll i den moderna kundresan.

Imagine your church reaching far beyond the walls of a building. You know there's more to it than just streaming services and posting on social media… But where do you start? Today, Kenny Jahng sits down with Dave Adamson, author of the new book Megachurch: How to Use Digital Ministry to Reach People and Make Disciples. Today's discussion includes part of the philosophical argument that Adamson makes for the metachurch. You'll learn about the concept of "the zero moment of truth". "People aren't looking for local churches online or are you on social media anymore – they're searching for answers " @AussieDave RELATED LINKS: MetaChurch book: https://amzn.to/3RdEfeQ Book website: http://www.metachurchbook.com Dave Adamson on Instagram: @AussieDave Kenny Jahng on Instagram: @KennyJahng ChurchTechToday.com on Instagram: @ChurchTechToday Subscribe to the Church Online Podcast: Apple Podcasts | Google Play | Stitcher Radio Please consider leaving a review so that more church leaders can discover conversations like this one to help further their ministry with church tech today. Thanks to our episode sponsor, Faithlife, makers of Logos Bible Software. Faithlife has been using technology to equip the Church to grow in the light of the Bible for more than 30 years. For more information, visit Faithlife.com.

Hashtag Smart gives business owners a single hub to ensure their vibe aligns with their marketing strategy. Join us today as Paul Mackiewicz shares his One Big Tip, using zero moments of truth to hack consumer behavior. As a marketing executive for INC 5000 companies, Paul realized a void in the market. No agency was combining all the data in a single spot so the business owner could get a comprehensive view of the impact of their social media. Using the skills, efficiency, teamwork, and discipline instilled in him during his time in the military, Paul put together a dedicated team dedicated to helping the professional service industry get the most out of their social media content. Consumers make decisions based on reviews, ratings, websites, and social media content every second of every day.  Ensuring your online presence is unique and stands out is very important. Hashtag-Smart utilizes a comprehensive approach to social media marketing that helps give your business the momentum it needs to be at the forefront of consumer decisions. Think of #Smart as an audit to ensure that your business is putting its best foot forward. It implements strategies that help close the gap for consumer decision-making. What are you doing with the business assets you have so that your business stands out from the other ten just like you. Consumer decisions happen daily. Having a significant impact is the way to compete. The only part of social media that a business truly controls is its website. The first step in Paul's marketing strategy is to ensure that your website has value propositions for your target audience and that you make it relatable. If you love Harry Potter, put it out there, it may be the commonality that closes the deal. When Paul initially started in the marketing industry, he was known as the golf course guy. His experience as a professional golfer gave him an edge in that industry.  He knew what would set one course apart from the next to maximize sales and realized the value in capitalizing on distinctions. Taking it one step further is how Paul and his team at #Smart utilize Yelp reviews and Google Business Listings to help consumers at the moment of truth decision making. If your Yelp review doesn't say all the things you do, you're going to lose that possible sale. Taking the time to get to know each business owner that hires #Smart is the best part of his day. The coolest part about #Smart is how strongly they believe in the value of their comprehensive marketing approach. Schedule a call, and you will get 3-5 strategies for free to implement immediately. Small details such as an updated website or building a more engaging community with your online profiles can bring about significant changes. Once these gains are realized, the only direction is #Smart's comprehensive approach to social media marketing.   Listen to todays' One Big Tip podcast with guest Paul Mackiewicz as he does a deep dive into consumer behavior using the Zero Moment of Truth technique. In this episode[1:49] Paul explains how he settled on consumer behavior and zmot.[2:29] The ah-ha moment when Paul recognized the synergistic relationship between content and consumer behavior and how to utilize it comprehensively.  [9:00] The importance of being relatable to your customer.  [12:28] Importance of online reviews to your comprehensive strategy. [15:31] How to use ZMOT to hack consumer behavior. [18:37] The importance of scripting your message. Support the show (https://jeffmendelson.com/onebigtip)

Is your company presenting itself in a positive light now that information is readily available online? Consumers use the internet for everything from product research to finding out where a business is located and operation hours. Even a simple, well-designed website can provide you a competitive advantage in your business, and if you sell things, your site can help you develop your business quickly and affordably. This is especially true during this pandemic, as it has heightened everyone's purchasing selections at home for every necessity and want. #SmartMarketing's Paul Mackiewicz joins the program to discuss ZMOT (Zero Moment of Truth) and how to use it to make business decisions and generate income. In this episode, Paul discusses his journey into digital marketing, the massive internet impact that bad reviews can have on your business, the three stages of ZMOT and how they relate to our generation, and many more! Today, he will guide us in identifying what to consider when it comes to reviews, web presence, and what consumers are thinking about before they buy. Resource Hashtag Smart Official WebsiteHashtag Smart Marketing FacebookHashtag Smart LinkedIn

Show Summary What is ZMOT (The Zero Moment of Truth) and how can your accounting practice use it? Paul Mackiewicz, an Army veteran and digital marketing professional who specializes in helping small businesses get a true understanding of their clients' behavior and uses that information to create highly effective digital marketing strategies, explains in today's episode.   If you want to know how you can bring core values and an emotional connection into today's digital marketplace, how to identify and utilize what makes you naturally stand out from your competition--and how to approach responding to online reviews as if you're playing golf--don't miss this episode!   Listen now and let us know what you think in the comments below! Website: www.zmotexpert.com www.hashtag-smart.com Instagram: https://www.instagram.com/hashtagsmartmarketing

What You'll Learn From This Episode: What can eBrand Dashboard do for you Why is it important an emotional connection What is 'ZMOT'? Related Links and Resources: On their website www.zmotexpert.com, they offer eBrand Dashboard for FREE. It will bring all these different aspects of your online presence into a singular hub so that it will be easier to manage. Summary: Paul Mackiewicz is founder of #Smart and an Army Veteran. After finding his way into the digital marketing industry working at two different INC 5000 fastest growing companies, Paul struck out on his own. Now he helps small businesses get a true understanding of their client's behavior and uses that information to create highly effective digital marketing strategies. Here are the highlights of this episode: Paul has shared with us that his ideal client would be in law firms between 1-5 attorneys. He helps these folks to truly differentiate themselves with other law firms, and then accentuating those qualities to help them get their type of clients. When people start having multiple options, some makes snap judgements. And those little attributes that what we find on business online is what pushes that needle for them. What Paul usually see is that these attorney or business owner tries to find efficient way to solve things. They may be not having a process in place on how to generate positive reviews or answer these reviews. It is important to have that human connection even for 3 seconds. If you're wondering what is ZMOT and how to conceptualize it? It actually a concept that came out from Google about 10 years ago. It builds up the traditional marketing model which is 'awareness'.  When you tried a certain product or service, you give your feedback online now. It can either be positive or negative, generate referrals or not. Then we come to the point of the 'zero' moment of truth. After awareness, you may have not made that buying decision yet. You might go online and check them out first or their competitor, etc. But what you need to look for is to find that attribute or something that's going to sway you in one direction or another. So, it's important to respond to those reviews and build emotional connection to let them feel at ease that you are the right decision by the end of the day. Paul's Valuable Free Action (VFA): It's important to have a visible google business listing. Let's say you have an accident in Uber or Lyft, and you are not sure which or what type of attorney to contact. If you see a quick 'rideshare accident' with nice graphic and has the contact of the law firm, then it will be easier for anyone to stop searching further.

Have you ever heard of the Zero Moment of Truth (ZMOT)?It falls between the awareness and purchase phases of your customer's buying journey. And it's super important. Paul Mackiewicz of #SmartMarketing was nice enough to come on the podcast to talk about ZMOT and how to take advantage of it to make business decisions and drive revenue.You'll learn specific things you can do to harness the ZMOT with all of your potential customers.

We're well into the 20th century, so why are so many marketers stuck in an outdated broadcast marketing mentality? Today we kick off a multi-part series where we'll look at the marketing plan of the future (well, the present, really), and why you need to shift your thinking from a broadcast focus, to a conversation focus. It's all about the “moment of truth” — that point in time when consumers make a choice about your product or service. Welcome to 2022!

It's that time of the year again! I'm reminiscing about some of my favorite moments from The Content 10x Podcast in 2021. So sit back and take a moment to enjoy some of the top repurposing tips and advice and awesome guest interviews, featuring Copyhackers' Joanna Wiebe, SparkToro's Rand Fishkin and the one and only Jay Baer. Whether you've missed the episodes the first time around or want a refresher of the best bits, this bumper episode is packed with treats! Find out: The two key elements of compelling copy In-depth audience analysis to master your marketing How to master consistency with your content ...so much more! Important Links & Mentions Episode 208, Content That Converts: How to Repurpose Your Content for Your Marketing Funnel: https://www.content10x.com/content-that-converts-how-to-repurpose-your-content-for-your-marketing-funnel/ (https://www.content10x.com/content-that-converts-how-to-repurpose-your-content-for-your-marketing-funnel/) Episode 210, How Content Repurposing Can Help You Win the Zero Moment of Truth: https://www.content10x.com/how-content-repurposing-can-help-you-win-the-zero-moment-of-truth/ (https://www.content10x.com/how-content-repurposing-can-help-you-win-the-zero-moment-of-truth/) Episode 178, Content Library: How to Create a Content Treasure Trove for Unlimited Repurposing: https://www.content10x.com/content-library-how-to-create-a-content-treasure-trove-for-unlimited-repurposing/ (https://www.content10x.com/content-library-how-to-create-a-content-treasure-trove-for-unlimited-repurposing/) Episode 183, How to Validate Your Content Ideas: https://www.content10x.com/how-to-validate-your-content-ideas/ (https://www.content10x.com/how-to-validate-your-content-ideas/) Episode 192, How to Understand Your Audience Better with Rand Fishkin: https://www.content10x.com/how-to-understand-your-audience-better-with-rand-fishkin/ (https://www.content10x.com/how-to-understand-your-audience-better-with-rand-fishkin/) Episode 205, Becoming a Social Pro: 500 Podcast Episodes and Counting with Jay Baer: https://www.content10x.com/becoming-a-social-pro-500-podcast-episodes-and-counting-with-jay-baer/ (https://www.content10x.com/becoming-a-social-pro-500-podcast-episodes-and-counting-with-jay-baer/) Episode 188, How to Write Better Content with Joanna Wiebe: https://www.content10x.com/how-to-write-better-content-with-joanna-wiebe/ (https://www.content10x.com/how-to-write-better-content-with-joanna-wiebe/) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

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>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Learn more about how you can get more business and higher conversions with Paul's Smart Marketing.Growth-minded firm owner? Join our Facebook group and get access to the Close Your Next Consultation trainingEstate planning attorney? Stretch your ad dollars further and get more clients with Seminar 3.0Your firm is always being shopped and looked at online by potential clients...But what are those customers looking at before they make a buying decision?Your competitorsYour reviewsYour overall online presenceIf you run an ad and a competitor pops up too, but they have 5 stars, and you have 3…You're basically paying for THEM to get traffic because that comparison is taking you out of the conversation for many prospects.How can you solve this dilemma?Well, there's plenty of attorneys out there, so when somebody works with you…You have the right to ask them for a review after you've solved their issues.Not only does it take about 30 seconds of their time…It benefits you for years and years to come.So what's the quickest, hassle-free way to get reviews out of your happy clients?Tune into today's episode to find out, where Paul discusses how you can integrate ZMOT (Zero Moment of Truth) into your marketing and how this concept can be used to put you at the forefront of your future clients.There's much more to learn in this episode about scaling your firm, so tune in now!In this episode: 0:55 - What is ZMOT and why should attorneys care about it?7:25 - Improving your online reputation12:50 - When to ask a client for a review20:03 - How to allocate your time and energy into making a process for receiving reviews28:52 - Allocating enough mental bandwidth to optimize your online presence39:44 - Leveraging software to make tasks easier45:56 - Where to connect with PaulAbout Paul Mackiewicz:Paul Mackiewicz is an Army Veteran and experienced marketing professional. He opened his digital marketing agency to provide professional service businesses with a trustworthy and knowledgeable team in their corner who live up to the values he learned in the military. Paul truly enjoys offering up actionable tips that can be put into place right away to help small businesses grow. He specializes in helping medical professionals, lawyers/attorneys, accountants, and others within the professional services space get their digital marketing efforts off the ground.Before starting his company, Paul served in an executive role at two different INC 5000 fastest growing companies in the digital marketing industry. He was once a Golf Professional and small business owner, fueling his passion for fellow entrepreneurs and the struggles they face marketing their businesses today.If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Episode: 153 Paul Mackiewics Join your host David Pere in this episode with guest Paul Mackiewicz as he simplifies the concept of ZMOT: Zero Moment of Truth and how digital marketing works on putting you at the forefront of your end-users. To understand how the digital age changed marketing, Paul highlights how the pandemic amplified everyone at home making their buying decisions for every need and want. But, with easy access to online information, is your business showing up in a good light? In this episode, Paul talks about his entry to digital marketing, the immense online effect terrible reviews can have on your business, the three stages of ZMOT and how this integrates to our present generation, and so much more. About Paul Mackiewicz: Paul's favorite part of what he does is speaking with a client after 3-4 months and hearing the excitement in their voice as they tell him success stories after success stories. Paul gives them 3-5 strategies for free, they can do right away that will start generating more business from their online profiles. As their business grows and they see what #Smart is capable of, the relationship takes off. #Smart is the culmination of a decade-plus worth of experience in Digital Marketing, Website Design, SEO, Social Media, Reputation Management, and eBranding. They specialize in systematizing digital marketing operations and maximizing the efficiency in which businesses manage their online presence.   Sponsor* The No B.S. Guide to Military Life https://www.frommilitarytomillionaire.com/book/   Outline of the episode: [03:00] From playing pro golf to running a golf entertainment center [05:29] Investing in a scooter rental company [10:24] Paul Mackiewicz – meeting the entrepreneurial bug [14:52] Once you get a platform, you can do anything! [19:54] The relevance of your business brand online [24:39] Don't ever overlook your businesses' reviews online, good or bad. [31:34] The world is not black or white [35:34] Paul Mackiewicz – on ZMOT [41:04] David Pere – the experience of running a hotel and dealing with Google Business [47:07] The ways to put yourself out there are no secret…   Resources: Website:              https://www.hashtag-smart.com/ LinkedIn:             https://www.linkedin.com/company/hashtagsmart/ Instagram:          https://www.instagram.com/hashtagsmartmarketing/   See what Hashtag-Smart Marketing can do for your business: https://www.hashtag-smart.com/service   Follow The Military Millionaire Podcast's journey on: Website:              https://www.frommilitarytomillionaire.com/ YouTube:             https://www.youtube.com/c/Frommilitarytomillionaire/ Facebook:           https://www.facebook.com/groups/1735593999901619/ Instagram:          https://www.instagram.com/frommilitarytomillionaire/   Grab your book copy of The No B.S. Guide to Military Life - How to Build Wealth, Get Promoted, and Achieve Greatness, Book by David Pere: https://www.amazon.com/B-S-Guide-Military-Life-greatness/dp/1736753010   Zero to One: Real Estate Investing for Beginners: https://military-millionaire-academy.teachable.com/p/from-zero-to-one-real-estate-investing-101   *Sponsor* The No B.S. Guide to Military Life https://www.frommilitarytomillionaire.com/book/ - Real Estate Investing Course: https://www.frommilitarytomillionaire.com/teachable-rei Recommended books and tools: https://www.frommilitarytomillionaire.com/kit/ Become an investor: https://www.frommilitarytomillionaire.com/investor/ - SUBSCRIBE: https://bit.ly/2Q3EvfE - Website: https://www.frommilitarytomillionaire.com/start-here/ Instagram: https://www.instagram.com/frommilitarytomillionaire/ Facebook: https://www.facebook.com/groups/militarymillionaire/ - My name is David Pere, I am an active duty Marine, and have realized that service members and the working class use the phrase "I don't get paid enough" entirely too often. The reality is that most often our financial situation is self-inflicted. After having success with real estate investing, I started From Military to Millionaire to teach personal finance and real estate investing to service members and the working class. As a result, I have helped many of my readers increase their savings gap, and increase their chances of achieving financial freedom! - Click here to SUBSCRIBE: https://bit.ly/2Q3EvfE to the channel for more awesome videos! THIS SITE IS INDEPENDENTLY OWNED AND OPERATED. ALL OPINIONS EXPRESSED HEREIN ARE MY OWN. THE VIEWS EXPRESSED ON THIS SITE ARE THOSE OF THE AUTHOR OR THE AUTHOR'S INVITED GUEST POSTERS, AND MAY NOT REFLECT THE VIEWS OF THE US GOVERNMENT, THE DEPARTMENT OF DEFENSE, OR THE UNITED STATES MARINE CORPS.

In 2011, Google introduced the term, Zero Moment of Truth (ZMOT), also known as the moment that a consumer decides to research a product or service online before they enter a store or contact a business. A lot has changed since Google conducted that research and published the ZMOT ebook. Now, it's normal behavior and what consumers do online before deciding to make a purchase.  Today's guest is Paul Mackiewicz, CEO and Founder of #Smart Marketing. He talks about how to hack consumer behavior using ZMOT. Businesses and marketers often overlook small details in their overall online presence that add up to a big difference between who wins or loses. Stay on the winning side by understanding when and where ZMOT happens for your customers.    Some of the highlights of the show include: Ebook: Explains how increased access to information impacts buying decisions 3-Step Marketing Process: Awareness, experience, and compare product/service Business Directory/Review Management Systems: Convert eyeballs to invoices Control Messaging/Ratings: First impressions are everything in most industries ZMOT Concept: Who you choose based off your emotional reaction to info online Build Business Persona: If you could be any celebrity online, who would you be? Big Business Benefits: Foot traffic is less and people like to look and buy online Getting Started: Claim Google, Yelp business listings, and get pro pics and tools Future of Marketing: Know, like, and trust small businesses to do your marketing   Links: ZMOT Expert #Smart Marketing Paul Mackiewicz on LinkedIn Google - Winning the Zero Moment of Truth (ZMOT) Google Business Listing Yelp Business Listing Canva Hootsuite Buffer Paul Rudd Ben Sailer on LinkedIn CoSchedule   Quotes from Paul Mackiewicz: “The best way really to conceptualize what ZMOT is, is just how our access to information through increased technology has changed how we get to that final decision-making process.” “It's very difficult to get eyeballs on your business, and what these directories and these review sites and social media allow you to do is quickly convert eyeballs to invoices.” “Synergy - it's a big thing with digital marketing, but I think a lot of marketing companies don't talk about it enough and I think a lot of businesses don't consider it enough.” “It's only going to become more and more important as foot traffic becomes less of a determiner - determination factor - for buying decisions.”

Research is an integral part of the buying process. Whether you're buying a new laptop, investing in a service for your business, or just trying to find the best window-cleaner in your area, it's unlikely you'll make a purchasing decision without some further information first. Google has coined a term for the research you do before you buy – The Zero Moment of Truth (ZMOT). Winning the ZMOT gives you a competitive advantage in your marketplace. In this episode, I break down exactly what the ZMOT is, and the part content plays in winning it. I also explain how content repurposing can be your secret weapon to speed up this process and secure more sales to your ideal clients. Find out about: What the Zero Moment of Truth is and how it can help you gain a competitive advantage How to use content marketing to move people to make a buying decision How to repurpose one piece of content to achieve the ZMOT Important Links & Mentions Episode 208, How to Repurpose Your Content for Your Marketing Funnel: http://www.content10x.com/208 (www.content10x.com/208) Learn more about the ZMOT: https://youtu.be/mEl1fiqLCVM (https://youtu.be/mEl1fiqLCVM) Get help with your content repurposing: http://www.content10x.com (www.content10x.com) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

Aaron Iler brings on informative guest Brian Wagers, founder of Wagers Capital and Senior Logistics Manager at Total Quality Logistics, to speak about how to be intentional about your professional growth and network.In this episode, Aaron and Brian discuss:How to Bounce Back from a Ground Zero MomentWhy You Need to Quit PartyingAre You Taking One Step Forward or Two Steps Backwards?How to Stay Focused and MotivatedThe Best Piece of Advice Brian Received from a MentorAaron would like to give a huge thank you to Brian for coming onto the Dream Chasers: Ground Zero platform to share his knowledge about how to become more productive as an individual to achieve the levels of growth and success you dream of.Connect with Brian:brian@wagerscapital.com Books Mentioned:Zig Ziglar BooksGrant Cardone BooksDale Carnegie BooksHow to Win Friends and Influence People by Dale CarnegieThink and Grow Rich by Napoleon HillThe Compound Effect by Darren HardyWho Not How by Dan SullivanThe Secret by Rhonda ByrneThe 10X Rule by Grant Cardone The Miracle Morning by Hal ElrodAndy Frisella's Power List: (Podcast Episode)Timestamped Shownotes:0:00 – What Was Ground Zero Like for You?1:44 - How to Bounce Back from a Ground Zero Moment4:06 - What if You Don't Know What Your Thing Is Yet?6:34 - What Books Would You Recommend to a Young Entrepreneur?7:45 - What Is One Thing You Wish You Knew Then?9:40 - Why You Need to Quit Partying13:09 - Are You Taking One Step Forward or Two Steps Backwards?14:48 - You Have to Be Intentional About Where You Want to Go15:36 - How to Stay Focused and Motivated19:11 - What's the Best Piece of Advice You've Received from a Mentor?26:16 - No One Is Going to Find Out About You if You Don't Tell Them About You26:51 - Go All in and Go FastSupport the show (https://www.patreon.com/dreamchasers_ix)

I'm thinking about upgrading my iPhone at the moment.  My excuse is that the camera will take better photos of Sonny…LOL I've spent the last couple of days watching Youtube clips and reading reviews on different forums from people who have tested the camera. The results of these reviews have been pivotal in guiding my choice (I'm buying it!). Your patients do exactly the same thing before coming to see you. They read reviews, check out your social networks, ask their friends and visit your website.  This kind of research was coined the “zero moment of truth” (ZMOT) from a Google exec about 10 years ago. On the podcast this week I've got ZMOT expert Paul Mackiewicz. Paul and I talk about the evolution of marketing and the key considerations that chiropractors need to make to win the ZMOT battle. Here's a sneak peak at what we cover: - the importance of voice search - best tips for google my business - how to maximise your website - social media growth strategies - and what to look for in a digital agency Enjoy the show. Thanks for all you do, keep saving lives Angus Links: Email: Paul@Hashtag-Smart.com Web: zmotexpert.com Ph 716)861-6982 
LinkdIn in: ZmotExpert Twitter @HshtgSmart 
FaceBook: HashtagSmartMarketing Instagram @HashtagSmartMarketing Bio: Paul Mackiewicz is an Army Veteran and experienced marketing professional. He opened his digital marketing agency to
provide professional service businesses with a trustworthy and knowledgeable team in their corner who live up to the values he learned in the military. Paul truly enjoys offering up actionable tips that can be put into place right away to help small businesses grow. He specializes in helping medical professionals, lawyers/ attorneys, accountants and others within the professional services space get their digital marketing efforts off the ground. Before starting his company, Paul served in an executive role at two different INC 5000 fastest growing companies in the digital marketing industry. He was once a Golf Professional and small business owner, fueling his passion for fellow entrepreneurs and the struggles they face marketing their businesses today. See omnystudio.com/listener for privacy information.

You are too young to remember when there were no search engines.Sit. Relax. I'll tell you about it. In the days before the dawning of the internet and the Age of Aquarius, every household was given a fat telephone book, and in the White Pages of that book, the names of companies and individuals were listed alphabetically. To find a company's contact info, all you needed to know was their name. Branded Keywords are the new White Pages. If you want to contact a specific company, just type that company's name into Google and badda-bing, badda-bang, badda-boom, “Here is how you can reach them.” In the back of that same fat phone book were The Yellow Pages®, a directory for customers who were currently, consciously ready to buy, but who had no preferred provider in mind. Unbranded keywords are the new yellow pages. When you are currently, consciously ready to buy, but have no preferred provider in mind, simply type the name of the category into Google and a bunch of ads will appear. These ads will be listed, of course, according to which companies were willing to pay the highest price. Funny thing: that's exactly how the yellow pages worked. Business categories were listed alphabetically in The Yellow Pages®, but within each category, the businesses that spent the most money were listed first. Full-page ads, then half page ads, then quarter-page ads… Have you ever heard the story of The Tortoise and The Hare?Aesop was a Greek storyteller whose 158 little parables about life were considered to be so wise that he was quoted by Aristotle, Herodotus, and Plutarch more than 2,000 years ago. In one of these stories a tortoise and a hare – a sort of rabbit – ran a race. The tortoise began running immediately but the rabbit decided to wait until the race was nearly over and then dash across the finish line ahead of the slow, patient, relentless tortoise. The tortoise won that race, of course, because the rabbit was unable to overtake his enormous head start. The rabbit lost the race when he chose to wait until the last minute – the Zero Moment of Truth – to begin running. In the world of advertising, the rabbits win the customer only when there are no turtles in the race. Turtles use mass media – TV, Radio, and Outdoor – to win the hearts of customers while the rabbits are still asleep. These customers become familiar with the turtle; they like the turtle, so they type his name into the search block when they are ready to buy what the turtle sells. The advertising rabbit failed to wake up because there was no starting gun, no unbranded keyword. The turtle wins the customer, gets the click, makes the sale. The times may change, but the hearts of humans do not. Given the chance, they will always buy from a familiar face instead of a stranger. Become a familiar face – or a familiar voice – who tells wonderful stories. It only takes 158 of them to be remembered forever. Roy H. Williams

Are you looking at how your marketing can use AI? That's good if you are, but it's not enough to know how it works. Whether you are embedded in marketing operations or you're an executive who oversees it, you must also figure out how to get your organization to buy into AI. You'll need stakeholders who own precious data, you'll need knowledge experts to train your models, you'll possibly need operations folks to change what they deliver...as AI informs what you offer. Lastly, you'll need money - getting that money will take you proving that investing in AI yields a positive ROI. So by now, you're probably wondering how you can implement AI. Well, if you are, you will definitely be interested in the framework called the "The AI Marketing Canvas" It's all detailed in a book by the same name, co-authored by Raj Venkatesan, along with Jim Lecinski. Professor Venkatesan is a professor at the Darden School of Business at U of Virginia. He is also a co-author of the book Cutting Edge Marketing Analytics. Before coming to Darden, Venkatesan taught graduate students at the University of Connecticut. There, he was the recipient of the MBA Teacher of the Year Award. He received his Ph.D. in marketing from the University of Houston and his B.E. in computer engineering from the University of Madras. He has consulted with firms in the technology, retailing, media, industrial goods and pharmaceutical industries.  People/Products/Concepts Mentioned in Show Framework's 5 stages, reproduced with permission: AI Marketing Moments: acquisition, retention, growth, advocacy Google's Zero Moment of Truth, co-authored by Jim Lecinski Clayton Christensen and the Innovator's Dilemma CapEx vs OpEx Washington Post's spinoff Zeus Technology Jim Lecinski's LinkedIn Profile Rajkumar Venkatesan's LinkedIn Profile For complete show notes, please visit: https://funnelreboot.com/episode-51-the-ai-marketing-canvas-with-raj-ventakesan-summer-books/

Are you ready for a MARKETING MASTERCLASS?!That is exactly what John Logar provides in this amazing episode with at least a dozen — I'm not exaggerating — insights, tips, and actionable pieces of advice for business owners looking to implement explosive online marketing strategies.John is the CEO and founder of Consulting Unleashed and he is an expert who coaches digital marketing agencies and consultants. Through his experience as a serial entrepreneur, he has a wealth of knowledge about online marketing and he shares amazing information with all of us!One of the things John prioritizes is BRANDING, a word you might have heard a thousand times before. However, John expands on how to successfully do it, which includes strategies to ensure you get web domains and social media handles under YOUR NAME.John wants to make sure your business is among the top results provided by a Google search and that you're as visible as possible. After all, the goal is for you to TAKE CONTROL OF YOUR BRAND and have a digital footprint that leads your business to success.You've succeeded at lead generation through your online presence and advertising but how many of those are you converting? John is a big advocate of advertising and he sets this as an instrumental investment. However, even the best advertising campaigns can fail.Wait, WHAT?You can have the most beautiful logo and an amazing advertising campaign but if your sales team is not optimized, you will be throwing your money down the drain. What good is a lead if you don't follow up on it?John provides perfect examples of businesses that have gotten this wrong so that YOU WON'T MAKE THE SAME MISTAKES. Plus, John has FIVE THINGS that are key in lead generation and management and you can learn all about them in this episode.He also talks about action fakers and how they can get a thousand ideas and not take a single action. Sometimes, people get stuck on trying to build the perfect product, the perfect ad, and instead end up never launching anything because they're waiting for it to be perfect.This brings us to yet another nugget of information, which is engaging with the client. Don't wait for things to be perfect. Go ahead and launch them! And then, get feedback. Feedback is what's going to tell you if your idea is a good one or if it's time to go back to the drawing board. Plus, you can also get this feedback from current clients! Engaging with them and understanding what made them choose you is a way to get invaluable information that can help you steer your business in the right direction.Key points (00:00): Welcome to Barrels and Business!(06:38): How John started SUPpin in Austin, Texas.(16:27): The offline marketing world vs. the online marketing world. (20:25): How to get an online domain with your name or the name of your business and the importance of making it searchable. (25:52): The importance of Google Maps and being present in the local online market in order to stay relevant and be easily found by customers. (32:13): Branding is everything and the middle of a pandemic is a great time to continue branding and marketing. Luxury brands invest in marketing during depressed economic times and they earn millions because of it. (35:51): Posting is not enough. There needs to be true engagement with the customers and understanding their journey from identifying who you are to purchasing what you are selling. (43:45): How to have consistent branding across different channels and why this is so instrumental for your message and to inspire trust in the client. (52:05): Testing an advertisement before investing a lot of money in it and finding out how many clicks you need to make a sale.(56:41): The crucial moment between a client making an inquiry and the business contacting them and engaging them.(01:02:24): The importance of optimizing the sales team and ensuring the leads gotten through advertising are contacted in a timely manner. (01:13:01): Businesses need to collect and analyse data about who is visiting their sites and the potential clients engaging with the brand. (01:21:15): An ad can saturate potential clients. When this happens, the ad needs to be shown to a different audience, placed on a different platform, or it needs to be redesigned. (01:23:41): Feedback from the market is crucial and it is what tells a business if the offer is successful. The idea doesn't have to be perfect to launch it.(01:41:02): Analysing the data constantly and reviewing customer behavior is key for lead management and increasing sales.Key takeaways & quotes Only 14% of total purchases were made online before COVID-19, a number that skyrocketed to 21% in only a year. This growth was expected to take place during three years, not just one. “The more content you put out the more your name is going to show. The goal is to own the first five or six pages that show up on a Google search.”A great way to name a company is by using short, punchy words and once that's decided, the company should acquire the domain as soon as possible.Being in the right place is instrumental. Businesses need to be where their clients are, which involves choosing the right social media platforms and marketing channels.Back in 2006 five frames of reference were need by most people before making a purchase. Today, this number has increased to 32 frames of reference before deciding on a purchase. You need to have as much information as possible out there on different channels.Keep your logo simple and choose a color palette that provides consistency to your brand across different channels and backgrounds and that's representative of your company.Advertising often fails because the sales team hasn't been optimized. The advertising campaign is solid but the overall strategy isn't.“Don't advertise yourself, get a professional who can advertise your business for you.”Create actionable advertising that directs the client towards one specific action (e.g. buy now, call, contact on Facebook, etc.)“Always make an offer that's visible and actionable. If there's no offer, clients can't buy.”Connect with Me and the Barrels and Business Community Facebook: https://www.facebook.com/barrelsandbusiness/Instagram: https://www.instagram.com/jadegreenau/Linkedin - https://www.linkedin.com/in/jadegreenauYouTube: https://www.youtube.com/JadeGreenWebsite: https://www.jadegreen.com.au/Connect with John Logar Website: https://www.consultingunleashed.com/?r_done=1YouTube: https://www.youtube.com/channel/UCftqg6zFMUffCHxKWP4LRTAInstagram: https://www.instagram.com/johnlogar1/Facebook: https://www.facebook.com/johnlogarspeakerMentioned resourcesThat First Glide: https://youtu.be/ZNReU5flF3oKnowem: https://knowem.com/The Zero Moment of True: https://youtu.be/g40rrWBx2okMJ de Marco on Action Fakers: https://youtu.be/tu9HHU2sE0MI Love Marketing: https://ilovemarketing.com/podcasts/Startup School with Seth: https://podcasts.apple.com/gb/podcast/seth-godins-startup-school/id566985370How to Win Friends and Influence People: https://amzn.to/3t9SlBPThe Alchemist: https://amzn.to/2PXuMgFSmall Business Big Marketing: https://podcasts.apple.com/nz/podcast/the-small-business-big-marketing-podcast-with-timbo-reid/id319019197 Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

This Episode brings Paul Mackiewicz to the show. Paul has served as an executive in the digital marketing industry at an INC 5000 Fastest Growing Company on two occasions. He is a motivator and wants businesses to succeed and will help them achieve their best self. https://www.hashtag-smart.com/ https://vetsandplayers.org/ --- Send in a voice message: https://anchor.fm/richard-lamonica/message Support this podcast: https://anchor.fm/richard-lamonica/support

Jim Lecinski nel 2011 coniò il termine di Zero Moment of Truth. Quindi il momento zero prima dell'acquisto, prima della vendita. È quel momento in cui si raccolgono tutte le informazioni on line, ovviamente la democratizzazione dell'informazione ha permesso questo, prima di effettuare un acquisto; quindi è una raccolta, una comparazione e una condivisione dei valori del servizio, del prodotto, del brand, prima di decidere se diventare un acquirente.Ha avuto diverse declinazioni perché da Zero Moment Of Truth si passa al First Moment of Truth, il primo momento della verità, quando si va a fare una comparazione nello store, per esempio. Cerco un advertising di un'azienda, mi interessa quel prodotto e inizio a raccogliere tutte le informazioni. Vado nello store, faccio una comparazione, lo guardo, lo osservo e decido se il prodotto, servizio, mi piace. A quel punto si passa nel Second Moment of Truth, faccio l'esperienza, che sia magari un'esperienza di prova o che sia proprio un acquisto o post acquisto. Vivo l'esperienza e i valori del brand cerco di capire se quel prodotto soddisfa le mie aspettative e quindi si passa nel terzo momento della verità anche definito Ultimo momento della verità, perché in effetti l'ultimo ma è intercambiabile con il primo perché è la parte del fan che riattiva il ciclo, che riporta tutto su, quindi è quella fase in cui l'utente condivide, racconta la propria esperienza e può diventare un ambassador o un fan o addirittura un qualcuno che invece parla male, quindi un hater, qualcuno che ha avuto una brutta esperienza e parla male dell'esperienza avuta con il brand. Questo ovviamente a percussioni sulla reputazione non indifferenti, bisogna considerare tutto il viaggio dell'utente, tutto il viaggio del consumatore, in tutte queste fasi e creare una comunicazione che sia omni-canale, che sia multicanale, che abbia diversi punti di contatto e che sia una comunicazione aperta uno a molti ma anche molti a uno, che sia dotata di consapevolezza e di ascolto, di problem solving e di capacità di doversi adattare e offrire la migliore esperienza possibile al nostro utente, al nostro consumatore. Nella comunicazione online. Tutto questo si tramuta in un processo, in un viaggio, fatto di 5 keyword: Know, Like, Trust, Sell e Love. Know: mi faccio conoscere, attivo una serie di processi e di attività che mi portano a diventare noto. Quindi la famosa fase awareness. Like: quindi metto in campo una serie di strumenti e di contenuti che portano ad essere piaciuti, a farsi piacere. In questa fase c'è anche la coerenza e l'ordine che si mantiene a livello di punti di contatto; se vengo sul sito deve piacermi, come la tua pagina Facebook deve piacermi o come la company page LinkedIn.Trust: è la fiducia su quel brand e su quello che il brand comunica, su quello che il brand mi trasmette. È una fase molto importante che può portare alla conversione.Sell: la vendita arriva solo dopo il passaggio precedente, online non puoi pensare di farti conoscere e vendere ma devi passare sicuramente da tutte queste fasi perché ci sia fiducia e il consumatore, l'utente, scelga te. Love: in cui il tuo utente o consumatore, si innamora di te, ovviamente si innamora è un concetto abbastanza esteso, a tal punto da diventare un fan e quindi consigliare agli amici, il famoso passaparola, condividendo i valori del brand, che attiveranno questo processo ripartendo dalla notorietà. Quindi io parlo a qualcuno del brand e diventa noto per qualcun altro. Non possiamo pensare di saltare qualche fase, strategico e tattico, di questo processo perché tutti noi consumatori viviamo questo viaggio e tutti noi consumatori vogliamo avere queste informazioni prima di decidere se fare le nostre esperienze d’acquisto e successivamente se condividerla, farla nostra, diventare Ambassador e parlar bene.Quindi un passaparola che abbia dei risultati in termini di “valore” importanti per il brand.

Today we’re speaking with Army Veteran Paul Mackiewicz, owner of #Smart Marketing. Paul speaks about his time in the Army and transitioning to the civilian world. He talks about attending college after the Army and entering the world of entrepreneurship. Paul started his own digital marketing company, #Smart Marketing in 2019 and speaks about the moves he’s made to receive significant growth in his company.    Are you a Veteran who is transitioning to Entrepreneurship? Then check out this FREE download for the Top 29 Entrepreneurship Programs for Veterans & their families! Download Here ---> https://bit.ly/31xfz8S About Our Guest Paul has served as an executive in the digital marketing industry at an INC. 5000 Fastest Growing Company... TWICE! He started his own digital marketing company in 2019, and #Smart has seen significant growth every quarter by partnering with businesses ready to grow their online presence by taking advantage of the Zero Moment of Truth. He is an OEF/OIF veteran, former golf pro, die-hard Buffalo Bills fan, and a new Covid husband. Join the conversation on our Facebook! Check out Veteran on the Move on Facebook to connect with our guests and other listeners. A place where you can network with other like-minded veterans who are transitioning to entrepreneurship and get updates on people, programs and resources to help you in YOUR transition to entrepreneurship.  About Our Sponsors   Navy Federal Credit Union Now here this, you don’t have to be in the Navy to join Navy federal credit union.  That’s right, If you’re an active duty servicemember, veteran, DoD civilian, or military family member, you can join Navy Federal. That means if you’ve served in any branch of the military—doesn’t have to just be the Navy, could be Army, Marine Corps, Air Force or Coast Guard—you can join Navy Federal Credit Union. On average, Navy Federal members earn and save $361 more per year. You could pay no fees, get low rates and rate discounts, plus earn cash back and grow your savings. Navy Federal puts members first by helping them save money, make money and enjoy peace of mind and security through personalized, around-the-clock service. Plus, now is a great time to join. Have a large credit card balance after the holidays? Balance transfers allow you to move your current credit card balance from other lenders to a Navy Federal credit card. Make a plan to do away with high-interest credit card debt by transferring your balance to a Navy Federal credit card. With a low intro APR and no balance transfer fees, you can pick the right card to help you take back control. Visit  navyfederal.org. Navy Federal Credit Union. Our Members Are the Mission. Insured by NCUA. 1Dollar value of Navy Federal's 2019 Member Giveback Study. 25.99 to 18% variable APRs. Based on product type and creditworthiness. Up to $1.00 cash advance transaction fee at non-Navy Federal ATMs   American Forces Travel Hey Veteran entrepreneurs! While we know COVID has restricted travel this past year, as the world continues to open back up safely, just a reminder there’s a website just for you that can save you money on travel, plus support your military community at the same time, AmericanForcesTravel.com is a DOD partnership with Priceline.  Active-Duty, Reserve, Veterans and now even DoD Civilians can use this restricted website. You’ll save money on flights, cars and hotels.  On top of that, travel company commissions go to your service branch to be reinvested into your military community. Check out AmericanForcesTravel.com and see for yourself.   Current Authorized Patrons are:   All current active duty military (Army, Marine Corps, Navy, Air Force, and Coast Guard) All members of the Reserve components and National Guard All retired military, including those in the Reserves and National Guard who are retirement eligible All Medal of Honor recipients and 100% disabled veterans

In this episode: [0:50] Introduction to Adam Dince[2:20] How Adam defines Digital Transformation and how it’s impacted companies he’s worked with[3:20] Adam gives us a peek into his own career journey, and how the aspects of digital have evolved along with his various roles.[7:15] Adam talks about his current role as Director of Digital Experiences at Collegis, and the functionalities of his team[8:01] Adam defines what “owned media” means, and the acronym P.O.E.M (paid, owned and earned media) and how it functions.[9:45] Deeper dive on Marketing Channels: How does Adam define the various digital channels?[10:50] Which is Adam’s favorite digital channel and why?[13:15] Adam gets into omnichannel (also known as integrated) digital marketing, how it works and why it’s so important.[15:15] Adam explains the significance of Google’s groundbreaking “Zero Moment of Truth” study on online marketing, centered on the question: How do shoppers make purchase decisions?[16:40] Does omnichannel marketing strategy differ between B2B vs. B2C companies? Marketers must seek to understand where “your customers are hanging out online.”[20:15] Adam gives best practices for B2C or B2B companies trying to deploy omnichannel marketing strategies. He recommends sketching out your customer’s journey.[21:00] Direct-to-consumer companies have a love/hate relationship with Amazon…So what are Adam’s thoughts on using Amazon to promote and sell products?[24:35] Deeper dive on data...When we’re doing omnichannel marketing, how do we measure the effectiveness of our data—and credit the RIGHT data—at each customer touchpoint?[28:00] What tips does Adam have for business leaders getting started in organic social media? Adam’s 80/20 rule: 80% of your time listening, 20% posting.[30:40] Rapid Fire: Quick Questions and Fast Answers with Adam[33:45] How does Adam stay current in digital?[35:50] “Key” Takeaways with Kathy and GinoLinks & Resources:Read Google’s ZMOT (Zero Moment of Truth) Handbook & StudyFollow Adam's favorite digital marketing experts on Twitter: Danny Sullivan @dannysullivan, Jason Falls @jasonfallsConnect with Adam on LinkedInBuy Adam’s Book, "Hopeful to Hired."Kathy & Gino's "Key" Takeaways:When getting into digital jump in and trust your gut but expect to learn on the fly. Adam did this in the early days of digital. Understand that you’ll probably make mistakes because digital moves so fast. Don’t get discouraged, keep persevering.  Kathy & Gino reflect on how much digital has evolved in the past 20 years: Websites used to be more like online business cards, now they are one-stop ecommerce stores where you can search for, compare, and buy products. The customer’s sales journey has completely changed, and our strategies must change along with them.  Adam’s favorite digital channel is Search. In most digital channels you’re trying to be as relevant as possible but making sure that you’re not getting in the way of the customer, including paid and targeted advertising. Search is really the only channel where we can get your message in front of customers at the moment they’ve asked for it. Building strong SEO presence can help marketers and businesses reach and understand their customers better. The importance of studying search data almost like an anthropologist is a best practice for Adam. Your content must be timely, relevant, and meaningful. Right message, right time for the right person. The right time is when a customer is asking for a message. Ads can get really targeted with today’s digital technology, and that’s a good way to have a better chance of reaching audience—but search is like a sledgehammer hitting right on that target.  Adam’s P.O.E.M. acronym stands for “paid, owned and earned media.” Paid media is the paid online advertising, owned media is any digital property or channel a company owns/runs, and earned media used to be on PR side (printed newspaper), but social has turned this on its head, and earned media is now like online "word of mouth", including organic search.  We must have an appreciation for the entire customer funnel, far before it turns into a sale or conversion. Each touchpoint is important and can contribute to the end goal. “Assisted Conversion” is the idea that your digital “foot traffic” came from another source or an accumulation of sources – which all relates back to having a unified omnichannel marketing strategy. The last click that led to a sale shouldn’t always get all of the attention!  The 80/20 Rule: Spend 80% of your time listening and 20% posting. You have to know where your customers hang out, how they behave and what they care about before you can craft effective content that reaches them. Adam believes listening to and studying Search data—using free tools like Google Analytics—is the biggest catalyst for conversion growth.

Mike Saunders is a speaker, bestselling author of four books and a successful business coach who holds an MBA in Marketing. He is also an adjunct marketing professor at several universities and a member of the Forbes Coaches Council. He has interviewed hundreds of industry experts on his podcast and is always striving to learn from other thought leaders.  Mike is most passionate about seeing his family grow up with high spiritual values and providing them opportunities to succeed in life. He is heavily involved in his local church and is focused on teaching others the benefits of giving and serving. You can learn more about him at Authority Positioning Coach. In this episode… To have a big impact in your industry, you need to position yourself so that your audience knows who you are, the area of your expertise, and what you have to offer. It’s imperative to build your credibility and set yourself apart from other experts in your field.  As entrepreneurs, we all have competitors in our space that we’re trying to outmaneuver. So to stand out, you have to find ways to get your target audience to see and choose you over the others. And you do this by authority positioning. Through authority positioning, you present yourself as the expert in your field—and the only one for the job.  Mike Saunders, an authority positioning expert and coach, is Rich Goldstein's guest in this episode of the Innovations and Breakthroughs Podcast. Mike discusses the importance of authority positioning for all types of entrepreneurs and experts, explains how the concept of  Zero Moment of Truth (ZMOT) works, and talks about the value of a personal brand.

This is the inaugural Interview of Sandbox Stories.  The special guest is Dr. Ali Khoshnevis.  The Stories within the Story include: 1:05 The New Parent Story 2:30 The Iran Story 9:00 The Charlotte, NC, Story 11:45 The Optometry Story 13:50 The Residency Story 15:25 The DUSN Story (Diffuse Unilateral Subacute Neuroretinitis) 18:45 The Tech Entrepreneur Story 27:15 The Patient Engagement Story 31:25 The Zero Moment of Truth Story 35:25 The Storyteller Story

Il Moment of Truth (momento della verità) è semplicemente una qualsiasi interazione durante la quale un cliente può farsi un’idea del tuo prodotto o servizio. Questa sua impressione può essere positiva o negativa.Sappiamo che l’origine proviene da una ricerca interna della Procter & Gamble nel 2005. Puoi ascoltare la puntata su Spotify – Apple Podcasts […]

The zero moment of truth (ZMOT) refers to the discovery and awareness stage in the buying cycle when the consumer researches a product, prior the seller's knowledge.

Today I'm the guest! It's an audio recording of a webinar I did with Nimble Leader CEO Andrew Ortyn.  I speak about lead generation and ZMOT, as defined by Google, the Zero Moment of Truth, when a buyer makes that decision to fill out a form and submits to become a lead. Choosing the right channels, with the right content, with the right offers, with the right website/ landing page messaging, all contribute to getting your company on the Short List, by obtaining the almighty lead that can turn into a customer.    I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories. 

Neste episódio LAB004 - Londres Austin Brasil, entregamos dicas práticas para quem quer empreender ou fazer o pivot de seu produto ou negócio. - uma previsão do que será a nova economia após as primeiras ondas do Covid-19 e o isolamento social - a importância do "momento zero da verdade" (Zero Moment of Truth), popularizado pelo Google - como tomar decisões de negócios e de produtos, baseado na experiência da gestão de pequenos negócios e startups - por quê o posicionamento digital importa mais do que nunca - como Noah Kagan construiu um negócio de 1 milhão de dólares do zero usando ferramentas digitais  

Success Made to Last explores the Zero Moment of Truth for Kodak with Digital Photography, unpacked by inventor Steve Sasoon, father of modern day digital photography.  What can your company do to prevent this same miss-step? 

IN THIS EPISODE:"Create Togetherness: Transform Sales and Marketing to Exceed Modern Buyers' Expectations and Increase Revenue" by Jeff Davis https://www.amazon.com/Create-Togetherness-Transform-Marketing-Expectations/dp/1733450408/ "ZMOT: Winning the Zero Moment of Truth" by Jim Lecinski https://books.google.com/books/about/Winning_the_Zero_Moment_of_Truth.html?id=JU4J58bum24C The Alignment Podcast: https://podcasts.apple.com/us/podcast/the-alignment-podcast/id1327438352?mt=2LINKS:Jeff's website: https://www.jeffdavis2.com/ Jeff's LinkedIn: https://www.linkedin.com/in/jeffreydavisiiJ&C website: https://www.jacobsclevenger.com/ Follow J&C on Twitter: https://twitter.com/jacobsclevenger  

On this episode, we welcome Tim Caito. Tim is a Senior Partner at ForceManagement.  He combines more than 30 years of sales, management, professional development and business consulting experience to help selling and buying organizations, challenged by dramatic shifts in market conditions, win better deals and improve critical seller-buyer relationships.  He helps companies define and articulate their unique differentiators and value drivers.  Key #LessonsInGrowth: Messaging must come from the perspective of your customer not your company Understanding the Zero Moment of Truth for your customers Why you MUST be an expert on your customer problems How to avoid the common disconnect between sales and marketing If technology or pricing is your differentiator you are on a race to the bottom These are only scratching the surface of what we discuss.

Zero Moment of Truth: se c'è coerenza, le persone non resteranno di certo deluse!

Qual'è la differenza? Che cosa significa vendere all'epoca di Linkedin?Come sono cambiati i rapporti con chi si occupa di relazioni commerciali e vendita?In questa puntata proviamo a fare un po' di chiarezza su uno dei temi più spinosi del momento: il cambio di regole nel mondo commerciale.Per la prima volta nella storia, marketing e vendite devono imparare a parlare la stessa lingua, perchè anche per i commerciali esiste una specie di "Zero Moment of Truth" (ZMOT), come direbbe Jim Lecinsky.Ci sono regole nuove, linee strategiche che non funzionano più e meccanismi commerciali che vanno rinnovati. In due parole: social selling.

Lola is a strategic marketing specialist with 10 years of experience. She has gained expertise in developing brand awareness, analysing consumer behaviour and strategic brand development, the latter which she considers to be her passion. Lola now works for Smart Cookie Media, a millennial engagement firm for both marketing and workforce training founded by Somi Arian. Lola is focused on strategic corporate brand growth, developing corporate brand communications and overviewing new client acquisition and client management. Smart Cookie Media is at the forefront of bridging the gap between established brands and younger generations after extensive ongoing research on the impact of technology on consumer behaviour. A great example of this is their award-winning documentary “The Millennial Disruption”, available on their website. Exclusively for Thaducation listeners: Get a 30% discount on Course Bundle: 'Disruptive Digital Marketing Strategy & LinkedIn Content Strategy & Sales Navigator' using a special Thaducation code 'THADUCATION30' on checkout. https://somiarian.teachable.com/p/coursebundle   Resources:   www.smartcookiemedia.com/doc Zero Moment of Truth (ZMOT)   Connect with Lola:  LinkedIn   Subscribe to Apple Podcast Youtube Follow Thaducation on Instagram Join Thaducation:  For show notes and resources visit: https://www.thaducation.com/ --- Send in a voice message: https://anchor.fm/thaducation/message

Get ready to blast off with Alex Membrillo, CEO of Cardinal Digital Marketing, as he steers the rocket ship of healthcare SEO and paid search to bold new frontiers! The funny thing is, the future of being found on Google is still built on the same foundation it always has been. All that, plus what the executive team has to provide to marketers, what happens before Zero Moment of Truth, and how to lose $15,000 by not picking up the phone. Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.

Voraussetzung für die Aufrechterhaltung der Kundenbeziehung oder die Wiederbelebung eines Kundenkontakts ist beständige Kommunikation. Sicher hat auch Ihr Unternehmen viel zu erzählen, und Sie sollten Ihre Kunden an der Entwicklung von Marke und Produkten teilhaben lassen. Grundlage für das Pflegen der Beziehung mit einem Bestandskunden ist es zu wissen, was diesen Kunden interessiert und welche Erfahrungen er mit dem Unternehmen bereits gemacht hat. Der Begriff „Zero Moment of Truth“ (ZMOT) bezeichnet einen Moment in der Customer Journey, in dem ein Kunde aktiv Informationen im Web einholt und dabei digital in Kontakt mit einem Unternehmen oder Produkt tritt, bevor es zu einer Kaufentscheidung kommt. Unternehmen, die diesen Moment nutzen und den User überzeugen, können sich einen entscheidenden Wettbewerbsvorteil verschaffen. Für den Erfolg eines CRM-Projekts sind einige Punkte wirklich entscheidend: Das Wichtigste ist, dass die Betreiber des CRM-Projekts nicht in der IT-Abteilung sitzen, sondern in den entsprechenden Fachabteilungen. Natürlich muss die Unternehmensführung dahinter stehen und jeder einzelne Mitarbeiter muss mitziehen. Sprecher Michael Holub. FEEDBACK: Mag. Michael HOLUB | michael@holub.or.at | 0664/531-78-83 | www.holub.or.at | Büro Wien: 01/810-23-32

Voraussetzung für die Aufrechterhaltung der Kundenbeziehung oder die Wiederbelebung eines Kundenkontakts ist beständige Kommunikation. Sicher hat auch Ihr Unternehmen viel zu erzählen, und Sie sollten Ihre Kunden an der Entwicklung von Marke und Produkten teilhaben lassen. Grundlage für das Pflegen der Beziehung mit einem Bestandskunden ist es zu wissen, was diesen Kunden interessiert und welche Erfahrungen er mit dem Unternehmen bereits gemacht hat. Der Begriff „Zero Moment of Truth“ (ZMOT) bezeichnet einen Moment in der Customer Journey, in dem ein Kunde aktiv Informationen im Web einholt und dabei digital in Kontakt mit einem Unternehmen oder Produkt tritt, bevor es zu einer Kaufentscheidung kommt. Unternehmen, die diesen Moment nutzen und den User überzeugen, können sich einen entscheidenden Wettbewerbsvorteil verschaffen. Für den Erfolg eines CRM-Projekts sind einige Punkte wirklich entscheidend: Das Wichtigste ist, dass die Betreiber des CRM-Projekts nicht in der IT-Abteilung sitzen, sondern in den entsprechenden Fachabteilungen. Natürlich muss die Unternehmensführung dahinter stehen und jeder einzelne Mitarbeiter muss mitziehen. Sprecher Michael Holub. FEEDBACK: Mag. Michael HOLUB | michael@holub.or.at | 0664/531-78-83 | www.holub.or.at | Büro Wien: 01/810-23-32

Voraussetzung für die Aufrechterhaltung der Kundenbeziehung oder die Wiederbelebung eines Kundenkontakts ist beständige Kommunikation. Sicher hat auch Ihr Unternehmen viel zu erzählen, und Sie sollten Ihre Kunden an der Entwicklung von Marke und Produkten teilhaben lassen. Grundlage für das Pflegen der Beziehung mit einem Bestandskunden ist es zu wissen, was diesen Kunden interessiert und welche Erfahrungen er mit dem Unternehmen bereits gemacht hat. Der Begriff „Zero Moment of Truth“ (ZMOT) bezeichnet einen Moment in der Customer Journey, in dem ein Kunde aktiv Informationen im Web einholt und dabei digital in Kontakt mit einem Unternehmen oder Produkt tritt, bevor es zu einer Kaufentscheidung kommt. Unternehmen, die diesen Moment nutzen und den User überzeugen, können sich einen entscheidenden Wettbewerbsvorteil verschaffen. Für den Erfolg eines CRM-Projekts sind einige Punkte wirklich entscheidend: Das Wichtigste ist, dass die Betreiber des CRM-Projekts nicht in der IT-Abteilung sitzen, sondern in den entsprechenden Fachabteilungen. Natürlich muss die Unternehmensführung dahinter stehen und jeder einzelne Mitarbeiter muss mitziehen.

As Chief Operating Officer, Dan Bedell spends his day working closely with his marketing teams to make sure that all of their clients have excellent plans that are helping them grow. Dan emphasizes that an important part of their success is their omnichannel marketing strategy. Omnichannel refers to the multiple ways for businesses to get in front of their ideal customers. In the past, it was a race to see who could gain the highest organic SEO reach to be found first when searched. But now that everyone is doing this, it's important to have a more well-rounded approach to marketing. This includes: Organic Paid Video Display Content Management Social Dan explains that each of these pieces work together to reach your audience in the right place and at the right time in a way that resonates. Changing Buying Cycle Part of this shift to omnichannel marketing is occurring because of the changing buying cycle. People are spending less time searching because they are discovering what they need before they need it, thanks to platforms like Google and Facebook understanding user preferences, past activities, and interests. Pay Per Click (PPC) While PPC can be valuable for businesses and is known for producing high conversion rates, it is most effective at the bottom of the funnel. This moment is called the “Zero Moment of Truth.” It is when customers know what they want to buy and who they want to buy from. If you only focus on PPC, you could miss out on the rest of your audience who are just at an earlier point in the buying funnel. To take advantage of this evolving buying cycle, it's important to have a pre-conversion plan, made possible through omnichannel marketing. Creating a Pre-Conversion Plan To illustrate what a pre-conversion plan is, Dan uses the example of Christmas shopping. If he is targeted with ads in August for various products, like a robe for his wife, even if he doesn't buy it that early, when he is scrambling at the last minute on Christmas Eve he will be more likely to go back and buy it. “Get me to buy the robe prior to me doing the PPC search, and you'll have me as a customer.” This pre-conversion plan not only sets you up for success by reaching your audience before they need you, it also decreases the chance of your competitors booking your potential customers. Search Engine Optimization (SEO) Although there is no cost per click associated with SEO, it is actually often more expensive than PPC because it is a very technical, time-intensive speciality. Dan says that while it is always valuable to have your business show up organically through SEO, it does take a serious investment of time and money. Facebook Dan highlights how Facebook is now being treated like a portal to the internet. Customers are able to find product recommendations and do searches before they even go to the internet. This makes Facebook a very valuable pre-conversion point of connection for your business to meet potential customers. Facebook and Google are anticipating the “Zero Moment of Truth” and are getting brands in front of an audience before they are ready to buy. Local Service Ads (LSAs) Unlike a cost per click model, LSAs operate on a cost per lead model. LSAs appear at the top of Google search above the PPC ads, which is prime real estate on Google. If you're a local business, you can't decide how often you show up, but you can optimize your business information and practices to boost your profile. For example, when choosing which businesses to show a customer after they do a local search, Google takes your business's location, ratings, and how often you answer your phone into account. The Solution: Omnichannel Marketing After taking all of these different avenues of marketing into account, Dan emphasizes why it is so important to have a marketing strategy that combines each of these tactics in a way that fits your home services business goals. “The purchasing decisions are being pushed further and further up the funnel by the way technology is working... There is too much opportunity to get in front of the ideal customer sooner in the buying cycle. We tell our advertisers is we need them to be doing an omnichannel approach so they capture business so that business is not being poached by their competitors, prior to their PPC search.”

Chuck Cantrell, Director of Strategic Commerce Consulting for LiveArea, shares his thoughts on how direct-to-consumer brands and retailers can achieve omni-channel success, despite myriad internal/external challenges and competitive threats. Chuck outlines how focusing on the "Zero Moment of Truth" and and a customer-first philosophy can orient all of your omni-channel efforts.

I have a confession to make… I thought I knew what the term “content marketing” actually meant, but then I totally got schooled on this episode. But in the nicest way possible. In a way that really helped me better understand how and why our customers buy from us. You know, how to do the thing that actually works! Because Lord knows, none of us want to inadvertently create more NOISE with our blogging, social media updates and how we show up in the world. It's exhausting and it serves no one. My guest, Chris Marr, is going to simplify what content marketing can do for us. In this episode, you will learn: The real definition of ‘content marketing' and why so many businesses get it wrong How to clarify your buyer's journey through your sales process, and what to keep in mind all along the way What is the “Zero Moment of Truth?” Chris' brainstorm process for generating ideas for content that's simple to follow What are the first five steps we can take action on today to boost business growth? Think about the last big ticket purchase you made. What were the steps you went through before laying down your credit card and making the purchase? Did you research competitors? Did you look at testimonials? How long did you lurk around before making actual contact? Your prospective customers and buyers are doing the exact same thing with you right now! Chris teaches how to build trust with them in simple, simple ways. Show notes available with all LINKS mentioned here: https://thesimplifiers.com/podcast/023-chris-marr/

Are you truly creating content that’s helpful to your potential clients? Does the content you publish bring new customers to your door?Chris Marr of the Content Marketing Academy joins us this week to talk about the importance of content marketing, creating relevant content for your potential clients, how it affects clients’ buying/booking decisions, and how it’s not just a strategy -- it’s actually a philosophy.Here is a rich episode all about content marketing and how it has helped many people, including our business, get more clients and bookings. We hope it helps yours.QUOTES FROM THIS EPISODE“Marketing for today’s environment that we live in - the culture, the way that consumers make decisions to buy now is truly through the internet and information they find and educate themselves on.”“Content marketing is who you are as a company. It’s how we communicate.”“75% of the buying decision is made online before someone contacts the business for the first time.”“Content can play a big role in helping - it plays a huge role - in increasing confidence and trust, and helping people make a buying decision.”“It’s not about what your competition thinks about you… at the end of the day, this is about your business, your customers, and your prospects feeling confident about buying from you.”“We don’t need more information; what we need is better information, better quality information.”“There are thousands and thousands of blog articles getting published everyday; the challenge for everybody now is to create the best version of that article that exists online today.”“In most cases, it’s not just that they want an answer to a question - they want a solution for a problem.”“When it comes to content marketing, ideas is the currency.”“This isn’t about who’s the smartest; this is about who can be the most helpful.”MENTIONSGrow My Clinic online courseChris MarrThe Content Marketing Academy“The Zero Moment of Truth”They Ask, You Answer (book) by Marcus SheridanBLOG ARTICLES RELEVANT TO THIS EPISODE:How to measure the return on content marketingHow does content marketing lead to salesHow to improve your blogSHOW NOTES[0:00:16.8] Introducing Chris Marr of the Content Marketing Academy[0:00:56.3] About the Content Marketing Academy and how Chris got into content marketing[0:03:27.5] What is content marketing (according to Chris)?[0:05:38.9] What differentiates content marketing from other tactics such as Google AdWords, Facebook Ads, etc.[0:06:09.3] Content marketing as a philosophy[0:07:36.3] Does content marketing work for brick and mortar type businesses, or is it only exclusive for online marketers?[0:09:04.6] Chris explains “The Zero Moment of Truth”[0:14:28.6] What if you’re afraid of creating content because you’re afraid of criticism?[0:18:44.2] Advice for creating better content[0:19:35

Branding and connecting in this episode  - Sales Influence Podcast #SIP

Indy Beagle brought me an electric fan and a hammer. The fan is to blow away the smoke. The hammer is to shatter the mirrors. You hear a lot of talk these days about transparency and engagement and the Zero Moment of Truth. My friend Dewey Jenkins says the most dangerous statement a stock broker can make is, “But this time it's different.” Dewey has been around long enough to know that ideas and concepts don't really change so much as they get repackaged and renamed. A number of marketing's oldest ideas are getting repackaged and renamed. Among these new names are Transparency, Engagement, and the Zero Moment of Truth. What is Transparency?One clothing store says, “We have the biggest selection, the highest quality, the best service and the lowest prices.” Yawn. Another clothing store says, “Sure, we're more expensive. But looking good costs money. How good do you want to look?” Which clothing store do you believe? The more expensive clothing store admitted the downside and won your admiration and your trust. Transparency = They're not going to believe the upside until you admit the downside.Do you have the humility and the courage to let the public see you real? Few companies do. None of this is new. Winning a customer's attention is easy.Hanging on to it is called “engagement.”What percentage of your selling opportunities become sales? This used to be called your close rate. Now it's called conversion. Yesterday's loss leader is today's tripwire. Use the wrong word and you're a dinosaur. None of this really bothers me much. The thing that makes me look at the ground, shake my head and sigh is the dangerous myth of the Zero Moment of Truth. But then again, Google is the new Yellow Pages, so it shouldn't surprise us that they've repackaged and renamed the old Yellow Pages scare tactic. The fundamental premise of the Zero Moment of Truth is that the customer is going to go online when they're ready to purchase what you sell. I have no argument with that. But the dangerous, underlying assumption is that all contenders are equal during the Zero Moment of Truth. But that simply isn't true. The company most likely to get the click, the call, and the sale is the company the customer has heard of and has good feelings about. The tortoise patiently wins the hearts of the people long before the race is begun. He says he's “bonding with tomorrow's customers.” “Stupid tortoise,” says the rabbit, “he still believes in branding.” http://www.mondaymorningmemo.com/newsletters/how-did-you-not-already-know-that/ (Have you heard how that race turned out? Take a look. I dare you.)“Knowledge is power” is another dangerous myth. It doesn't matter what you know. What matters is what you do with what you know. So what are you going to do? Roy H. Williams

The SmartAss Marketer - Episode 7 - The Zero Moment of Truth by The SmartAss Marketer

Brad and Scully discuss the role of influencer marketing for your firm and how it can be a great addition to your content marketing strategy. In addition, they examine the difference between marketing content and content marketing. Brad and Scully interview Peter Ion, Lead Creative at imageseven, on visual identity and branding. This week’s professional services marketing example: a Heineken advertisement that brings people together the right way, not the Pepsi way. The rants and raves segment looks at an old book by Google titled, “The Zero Moment of Truth.”

Brad and Scully discuss the role of influencer marketing for your school and how event marketing can be a great addition to your content marketing. In addition, they examine the difference between marketing content and content marketing. Brad and Scully interview Peter Ion, Lead Creative at imageseven, on visual identity and branding. This week’s school marketing example: a Heineken advertisement that brings people together the right way, not the Pepsi way. The rants and raves segment looks at on old book by Google titled, “The Zero Moment of Truth.”

Mike Saunders from MarketingHuddle.com (author of the book Authority Selling) tells us about the Zero Moment of Truth. Every business has a "Moment of Truth" where a customer discovers if that business delivers on their promises or not. These days, the "Zero" Moment of Truth exists -- where your future customers check the online breadcrumbs of your business before they even interact with you. Mike tells us how to educate those customers and provide a consultation as opposed to an outdated presentation or sales pitch.

Mike Saunders from MarketingHuddle.com (author of the book Authority Selling) tells us about the Zero Moment of Truth. Every business has a "Moment of Truth" where a customer discovers if that business delivers on their promises or not. These days, the "Zero" Moment of Truth exists -- where your future customers check the online breadcrumbs […]

"Frohlichkeit" by Camera from Phantom of Liberty; "Moonstar" by Necro Deathmort from The Capsule; "Herd of Creeps" by Sunwatchers from their self titled album; "Grand Detector" by Contact from Zero Moment; "Memoria Um" by Sentidor from Memoro Fantomo_Rio Preto; "Grog Descending" by Larsen from of Grog Vim; "The Way of the Tree of Life" by Hieroglyphic Being from The Disco's of Imhotep; "Cross Waters" by Ron Morelli from A Gathering Together; "Cheap Amplifiers" by Prostitutes from Ghost Detergent; "Unimara" by Majeure from Union of Worlds

"Frohlichkeit" by Camera from Phantom of Liberty; "Moonstar" by Necro Deathmort from The Capsule; "Herd of Creeps" by Sunwatchers from their self titled album; "Grand Detector" by Contact from Zero Moment; "Memoria Um" by Sentidor from Memoro Fantomo_Rio Preto; "Grog Descending" by Larsen from of Grog Vim; "The Way of the Tree of Life" by Hieroglyphic Being from The Disco's of Imhotep; "Cross Waters" by Ron Morelli from A Gathering Together; "Cheap Amplifiers" by Prostitutes from Ghost Detergent; "Unimara" by Majeure from Union of Worlds

Um zu verstehen, wie Besucher deiner Seite zu Kunden werden, musst du das Kaufverhalten im Internet kennen. Eine sehr gute Studie dazu stammt von Google, die den Begriff des Zero Moment of Truth geprägt hat. Was es damit auf sich hat und wie du dieses Wissen für dein Unternehmen nutzen kannst, werden wir heute beleuchten. In dieser Episode besprechen Vladislav Melnik und ich: Welche klassischen Momente der Wahrheit es gibt und was ihre heutige Relevanz ist Warum Menschen immer gerne empfehlen … oder abraten Was du von Amazon und dessen Bewertungssystem für dein Unternehmen mitnehmen kannst Wie viele Quellen wir durchschnittlich pro Kaufentscheidung anzapfen Warum Empfehlungen des Netzwerks so wichtig für uns sind, wenn wir etwas kaufen wollen Höre den affen on air jetzt zu … Weiterlesen

Positiosi Googlessa suhteessa kilpailijoihisi ratkaisee oleellisesti oletko mukana asiakkaasi ostoprosessin alussa vaiko et. Googlen mukaan Zero Moment of Truth (vapaasti suomennettuna totuuden nollapiste) on hetki, jossa asiakkaasi kysyy hakukoneelta ratkaisua ongelmaansa ja tämä hetki ratkaisee oleellisesti oletko mukana asiakkaasi prosessissa vaiko et. Hetki ratkaisee ja sinä päätät oletko mukana vaiko et. Hakukoneet muodostavat ison osan kaikesta liikenteestä, joka sivuillesi tulee. Näytämme webinaarissa sinulle, miten helposti mittaat sivujesi liikenteen lähteitä ja samalla voit varmistua siitä mitkä kanavat toimivat ja mitkä kanavat eivät toimi.

VISITA IL SITO > http://www.youmediaweb.comStrategia Digitale è il Podcast in italiano con News, Idee e Consigli su Web Marketing ed Editoria Digitale.Argomenti: posizionamento sui motori di ricerca, email marketing, social media marketing, viral marketing, video marketing, Google, Google AdWords, Google AdSense, Google Analytics, SEO, Search Engine Optimization, SEM, Search Engine Marketing, Facebook, Twitter, Pinterest, Linkedin, Instagram, Google+.© 2015 YouMediaWeb - Mixed by Radiospeaker.it

VISITA IL SITO > http://www.youmediaweb.comStrategia Digitale è il Podcast in italiano con News, Idee e Consigli su Web Marketing ed Editoria Digitale.Argomenti: posizionamento sui motori di ricerca, email marketing, social media marketing, viral marketing, video marketing, Google, Google AdWords, Google AdSense, Google Analytics, SEO, Search Engine Optimization, SEM, Search Engine Marketing, Facebook, Twitter, Pinterest, Linkedin, Instagram, Google+.© 2015 YouMediaWeb - Mixed by Radiospeaker.it

Do you know what the Zero Moment of Truth is and why it is changing how and when you market? Devin discussed this major change at last years Child Care Success Summit is Atlanta, GA.  If you want to continue to have a full early childhood education program, or want to fill the program you... The post #69 – Zero Moment to Truth – Devin Murray Child Care Success Summit 2013 appeared first on Child Care Business Tv.

Google director of U.S. Sales and Service Jim Lecinski returns to PurseStrings to share how ZMOT is driving business results. Winning the Zero Moment of Truth — is it working?

The Zero Moment of Truth es el nombre que lleva este libro online escrito por Jim Lecinski, director General de Google, en el video promocional nos exponen...

Maria discusses the Zero Moment of Truth with Jim Lecinski, Managing Director of U.S. Sales and Service for Google. who recently penned the e-book, Winning the Zero Moment of Truth or what is commonly referred to as ZMOT.