POPULARITY
I sit down with Aaron Bradley, a seasoned voiceover artist and coach, to discuss the intricacies of TV Affiliate voice work. Aaron breaks down the three primary vocal ranges used in TV Affiliate: brighter, mid-range, and deeper voices, explaining how each correlates with different types of TV copy, from investigative pieces to feel-good promos. @AaronVo We also dive into his extensive background, starting from his days as a television broadcaster to becoming a full-time voiceover artist and coach. Aaron shares insights into the coaching program he developed with Bill DeWees, emphasizing performance, demo prep, and marketing. https://www.aaronvo.com/coaching We further discuss the technical setups for studios, effective processing techniques, and the importance of customized sound. Tune in to learn valuable tips on how to sound authentic and book work in the competitive world of voiceover. 00:00 Introduction to Vocal Ranges in TV Affiliate 00:47 Meet Aaron Bradley: Voiceover Expert 01:20 Aaron's Journey into Voiceover 01:51 The Coaching Program with Bill DeWees 03:47 The Importance of Studio Setup 04:45 Customizing Audio for Different Genres 06:49 The Art of Audio Processing 12:35 Building and Designing Studios 13:38 Affiliate Links and Discounts 14:59 Consultations and Coaching 15:49 Comprehensive Coaching for TV Affiliate 20:02 Conclusion and Final Thoughts Donations: https://streamlabs.com/georgethetech Website: http://georgethetech.com Facebook: http://www.facebook.com/georgethetech Twitter: http://www.twitter.com/georgethetech Instagram: @georgethetech Webcast: http://vobs.tv Podcast: http://theproaudiosuite.com
Fred Gleeck has been marketing and selling information for over 35 years, beginning with shipping audio and video cassettes around the country, then moving online in the mid-90s. For many years he was ranked #1 on Google for the keywords “information marketing” and “information products”. After many years of selling people a package of materials from the stage both at his own and other people's events, and frustrated that people weren't implementing what he was teaching, Fred switched up his model. He began doing one-week bootcamps where he would give people a fully built system they could use, but still no one was implementing what he taught them. In December of 2009, a voice over artist named Bill DeWees attended the bootcamp and after spending a week together, Fred and Bill decided to become partners, and created a training company to show people how to start and build a voice over business which became the largest and most successful voiceover training company in the world. Fred realized he had a new model which he calls the 90-Day Dynamic Equity Accelerator which is what we're going to talk about today. FredGleeck.com or FredLive.com www.Sageintl.com 800-254-5779
Are you consistently living out your values in your voice over business? Bill DeWees shares his thoughts on integrity, courage and being true to yourself in the studio and everyday life. Get tips you can apply today for building your integrity muscle so that you can feel great about the work you choose to do […]
If the voice of the guest joining me today sounds familiar, it's because since 1979 Rob Reider has been the most sought-after air show announcer in the US. and is the recipient of the International Council of AirShows “Sword of Excellence” - the highest award an air show professional can receive. As a pilot, Rob has applied his knowledge of flying as the host of the podcast “I Learned About Flying From That”, which is the audio version of the most widely-read column in the 97-year history of ‘Flying' magazine. The podcast currently has well over 250,000 downloads since it debuted in December of 2020. Rob has also been the voice for Sporty's Pilot Shop “Learn to Fly” eLearning video series since 1987, the most widely used pilot training program on the planet. Drawing from both his actingchops, which began in high school and continued in musical theater roles at the University of Cincinnati's College-Conservatory of Music, Rob brings his announcing skills to the world of audiobooks and specializes in thrillers and non-fiction genres. His extensive knowledge of aviation and the military has attracted the attention of authors who need his experience and expertise to bring their words to life. Rob is also the owner and founder of Fifth Force Productions and has enjoyed a 13-year television career in the midwest and has 5 Regional Emmys to show for it. Add to that, he's an accomplished guitarist and we have a very intriguing man to chat with. Rob Reider, welcome to 19 stories. You may contact Rob directly via the following: Business email: Robreidervoice@gmail.com Business website: www.robreidervoice.com To purchase books Rob has narrated for Audible: https://www.audible.com/search?searchNarrator=Rob+Reider ACX Profile: https://www.acx.com/narrator?p=A3E2VDMYY1CFN9 To contact Cheryl regarding a story idea or to hire her for voice work; inclusing podcast hosting or to record your podcasts intro/outro, you can do so through her website: https://www.cherylholling.com or via her email:19stories@soundsatchelstudios.com If you enjoyed this episode please remember to like, review and share. It is greatly appreciated!
Do you embrace new technologies or shy away from them? Bill DeWees helps us to think about AI voice like any other technological advancement presenting opportunities for your voice over business. Hear about the current landscape in voice over and music, what might be coming in the not too distant future and why it’s important, […]
What do you charge for voice overs? Bill DeWees shares his perspective on determining voice over rates, quoting on jobs, making room for higher paying clients and increasing your fees with existing customers. You'll also learn why nobody wants a free voice over, why charging a new client less money to get them in the […]
Join Bill DeWees as he talks about advances in technology in the world of voice over. How does technology change the voice over business? How can we adapt as voice over artists to these changes to technology? One thing is for sure according to Bill DeWees – “technology always wins”. All that and more on […]
On Today’s episode of Mission Audition, we are joined by Talent and Voice Coach Bill DeWees. Bill hones in on how to approach a piece of copy and how to sound more natural and genuine. We discuss the small variations that make all the difference in today’s Voice Over market. Find Bill: https://voiceovertrainingnow.com/votn-lp Home
Want to create a successful voice over career? Building anything takes a lot of heart, determination and effort. Bill DeWees joins Stephanie Ciccarelli to discuss his career journey, what goes into building a successful business, figuring out the kind of VO work you're best suited for, and metrics to consider to help you achieve your […]
In this episode we got the chance to interview our friend and sponsor, Bill DeWees. Who was also voted #1 Trusted VO Coach by Voices.com in 2022. We also talked about VOMP's numbers, Hudson's numbers, and Todd's numbers. Since this is our first Podcast, please give us feedback on what you liked, didn't like, Questions and other thoughts in the comment section! Links to VOMP, Bill DeWees Media and The "Original" Father-Son (Voiceover) Podcast: VOMP: https://vomarketingpro.com/ Youtube: https://www.youtube.com/channel/UC5M0WWm_LyL8z1BfXB69XSw Facebook: https://www.facebook.com/vomarketingpro2020 Bill DeWess Media and Coaching: https://billdewees.com/ https://voiceovertrainingnow.com/vtn-lp "Original" Father-Son (Voiceover) Podcast: YouTube: https://www.youtube.com/channel/UCtPBTxJo2on3nb1u_Edmv-w Facebook: https://www.facebook.com/TheFatherSonVOPodcast
On this episode I got to speak to the amazing voice actor Bill DeWees Bill and I talked about how he started out in voice over industry , marketing mistakes made by voice overs , how one style of voice over is a thing of the past. We also talked about helpful tips that I know all you listeners will enjoy. To find out more about Bill DeWees or to book him for a project visit billdewees.com. You can also get voice over training at http://billdeweeslive.com/
In this episode, we have coffee with my dear friend Bill Dewees! Bill is a 30 year veteran as a professional voice master who has built numerous tools from his YouTube channel to the Voice Over Blueprint where he freely gives knowledge about any aspect of the industry your brain could conjure up. With clients ranging from Coca-Cola, United Airlines, and so many more, I wanted to get Bill's particular incite on his training programs and how he has developed his business over the years to work for him. In this episode we talk about: - The Voice Over Blueprint 2.0 -Marketing without hard selling -Creating a follow up email -The truth about freelance sites (Fiverr & Upwork)
Welcome to Real Talk. I'm Kelly Wilson. I'm a voice actor for commercials, eLearning, politicals, explainers, medical narration, corporate training, IVR, children's content, commercials, and a whole lot more. Hear my demos at www.KellyWilsonVO.com or subscribe at www.KellyWilsonVO.com/Subscribe Today's topic: A former colleague emailed me and asked me to pick my brain for advice about voice over. I'm at the point where I don't always have time for that kind of stuff, so I am answering it here on today's podcast. He's looking for tips, advice, good places to start for someone looking to begin a career in voice acting. He is currently a videographer, so he has experience with production and knows that world. He says he's got a quality microphone set up. And he's got a small, soundproof closet situation happening that he can record in, and he has no idea where to go from here. It all seems fairly daunting. Dude, well put, yes, it's overwhelming for sure. My three pillars of advice are always this: 1 - Get training, get a VoiceOver Performance coach, never stop coaching. Check out https://rhondasvoice.com/ . She is a fantastic coach, voice actor, and human. 2 - Get a professional demo or demos. Once your coach clears you to record a demo, THEN do it. Beware of demo farms. Listen to your gut and get a couple of different opinions. 3 - Market your butt off! These three things are A LOT! I highly recommend only setting 90 day goals. Check these out, I highly recommend: https://12weekyear.com/ https://www.90dayyear.com/ (I REALLY like this one!) So pick one thing, if you are just starting out, pick the first one and start with a coach. Only work on one project at a time, ONLY THEN move on to the next project. As for your home studio…does it sound like a professional, studio grade recording studio? Get it checked by the best: http://www.georgethe.tech/ Also, invest in BASS TRAPS: https://youtu.be/41liBn-QNW4 Next, go down the YouTube rabbit hole of voice over: Check out Bill Dewees, Booth Junkie, Gabby Nistico, & Lisa Biggs (there are more!). It's a lot, but I hope this will help those who are interested in starting the path of voice over. Thanks for listening to “Real Talk” with Kelly Wilson, voice actor for commercials, eLearning, narration, explainers, training videos, children's content, political commercials, and more. Hear me in action at my website: https://www.kellywilsonvo.com/ For more “Real Talk”, subscribe, like, share, rate, review...show me some love! Real Talk Podcast Real Talk YouTube Channel Stay Connected: https://www.kellywilsonvo.com/subscribe --- Send in a voice message: https://anchor.fm/kellywilsonvo/message Support this podcast: https://anchor.fm/kellywilsonvo/support
Our Big Time Talker podcast guest today is Bill DeWees, a national and international voiceover talent and coach who runs his business from the basement in his house! Bill says that doing voiceover work is a terrific home based business, and he gives us all the tools and tips you need to get started on today's podcast. Bill DeWees is the author of 'How To Start and Build A 6 Figure Voice Over Business'. You can find him online at www.voiceovertrainingnow.com and www.billdewees.com.
Interview with Bill Dewees on Voice OverI would like to start out by thanking Bill Dewees for taking time out of his busy schedule to do an interview with the VO Journey Nation! It was AWESOME!!!Also, thank you to all the people that submitted questions in time to be answered. I think that really made the podcast. This episode is all about Bill's advice for voice over artists starting out or up and coming on how to make it this industry. We talk about starting out, marketing, equipment, important skills, pay to pay, Fiverr, ACX, and on and on. Don't miss this episode!!!! You will regret it for the rest of your life :) Check out our Facebook Group Here for more information. Support the show (https://www.facebook.com/groups/avosjourney/)
It's "Mindset Friday" on the "Dailicast Moment", where host Chris Laning, talks about something related to mindset to keep in mind when doing your dailicast. Today, he discusses finding "Your Voice", something he heard Voice Over Artist and Coach Bill Dewees talk about on a recent video. TRANSCRIPT: With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Guess what? It's Friday. Yes, we actually got to Friday once again. Woo Hoo! Time to celebrate! But that also means here on the "Dailicast Moment", if you remember yesterday we were talking about themes. Well, the theme for today and every Friday is mindset, "Mindset Fridays". Now today's "Mindset Friday" we're going to talk about your voice. Now, this came from the other day I was listening to a video from Bill Dewees. Now, Bill Dewees is a voice over artist, a very successful voice over artist. But he's also a voice over coach. He does a lot of videos out there to try to teach others how to do voice overs and offers his tips and thoughts on it. Really great stuff! And he's got a good training program that I've been a part of too, and so going through that, I've learned a lot. But one of the things he said in a video he sent out the other day, and I think it was actually an old one that he resent out. But he was talking about one of the keys to doing voice over work is finding your voice, your unique voice, your unique brand, something that really stands out and that people seek that particular voice. Well that's all well and good, but as Bill pointed out, you can't find that voice over voice if you don't know what your own personal voice is. That's pretty profound. You're saying like, "Wait, well I should know what my voice is!" But if you sit down and you really think about it, do you know what your voice is? Are you truly genuine all the time? Or are you just kind of going through the motions or acting out or just pretending to be someone you aren't? And maybe that's because you just haven't quite figured out who you are yet. This is something that I do and I actually last week put out a little video on Facebook to my friends saying the same thing because I do sometimes feel like when I'm recording that I'm performing rather than just talking with you. I'm trying in this week's recordings. I'm trying to think a little bit more along those lines of just talking with you more so than performing. But it's really hard to bring my regular voice to the broadcast. And I think that's because in some ways I'm still struggling to figure out what that voice is. There's been a lot of changes in my life over the last several years. And so many good things in my life and then there's a few rough things in my life. And we all have that. We have our good moments. We have our bad moments. We have seasons of change. Right? It's always about the seasons of life. Well, as we go through different seasons of life, it might actually change a bit who we are and how we're perceived and how we want others to perceive us. So we need to know that. We need to know what our voice is because when we're doing our dailicast, that's what we need to bring to the dailicast. If you go back and listen to some of these ones that I did early on, it was very, (sounding hokey) "Hey, with your 'Dailicast Moment', we're having a great time! You want to do that? Yeah!" But that's not really what you want. You want to know that I am a real person. I've got the same struggles as you. And yet I'm taking the time to put together a dailicast. And because if you know that this guy here can put out a successful dailicast, then yeah, you should be able to pop it out pretty fast. Right? And that's what we need to keep in mind. Before you sit down and record, think about your voice. Hopefully you know who you are. Hopefully you do know who you are. And if you don't, well you know you need to probably talk to someone, whether it's counselors or coaches or somebody that can kind of help you outline what your voice is, know who you are in real life, and then bring that to the dailicast. So you may have to sit down just before you record, think about that and say, "Okay, this is who I am. This is who I want to be when I step in front of that microphone." Because that's the key! On these dailicasts you just need to be......you. Sure, you want to have some energy. Sure, you want to (talking lethargically) not just get on and talk like this. I get that. There's ways to be yourself but still add a little bit more energy to it. But just be yourself. Don't try to be some character in it. I've done that in the past. I've always tried to create these characters to be. You know what? It just hasn't worked out for me. So maybe it's time I started doing things my own way and by that I mean by being me. Because the whole point of dailicasts, the whole point of podcasts is to let your listeners get to know you, like you and trust you. Particularly if you're trying to turn them into customers. You want them to feel like they are friends. You want them to feel like that they're a part of your life and that they want you to be a part of their life as well. Got It. That's the kind of connections we're looking to make here. So just be you. Unless you're a really horrible person, then fake it. Just kidding. That's all for your "Dailicast Moment" for today and really for all week. You can find out more about dailicasts and the services I offer at https://Dailicast.com. I'm Chris Laning from NeighborhoodStage.com. I want you all to have a great day and have a wonderful weekend.
On Episode 014, Guest Co-Host Bill DeWees joins the show to discuss Marketing, Conversational Read Styles, having silence between phrases in a read, and developing a consistent plan for marketing your business. Bill is a professional VO Talent who has voiced projects for clients including Chevrolet, Dell, Best Buy, Exxon Mobil, and many more. Bill is also a VO Coach and Demo Producer and offers great free resources for VO Talent in addition to premium offerings.
Our special guest is Bill DeWees. author of the book How to Start and Build a 6 Figure Voice Over Business: Set Your VO Career On Fire. Bill has recorded thousands of radio & television commercials, narrations, learning/training programs, & audiobooks for a global audience. Believable is the first word that comes to most client’s minds when describing Bill’s voice. Trustworthy, Sincere, Authoritative, Friendly, Fresh, Powerful, Energetic, and Relatable are also accurate adjectives. Bill DeWees has been in the voice over business for more than 30 years, having recorded thousands of commercials, industrials, narrations, training videos, Internet videos, TV projects, educational scripts, IVR promotions, and other projects. As a voice professional, he wants his clients to think of him as the partner down the hall, that will deliver your voice over the way you want it, because to him, it’s about exceeding your expectations. If you are looking for a relatable, friendly voice for your next campaign, click the link in Contact information above, explore his profile and you too can have the “voice of the world” for your next campaign. For booking information, email Bill at: Booking@BillDeWees.com , call 815-520-3699 or check out BillDeWees.com. More helpful links to learn about voice overs: www.voice-over-training.org, Visit Youtube: www.youtube.com/user/VoiceOverExpert, http://www.voiceoverrevolutionevent.com/ Someone once described Bill as ‘the voice of the world.’ While John Cusack was the voice of the Chevrolet brand in America, he was the voice of Chevrolet’s Find New Roads world campaign. Bill has done voice work for some of the largest and best-known brands in the world. From Disney, Coca-Cola, Google, Microsoft and Warner Brother studios, to many of the Fortune 500's, he is the voice behind the product. Want to hear him in action, check out his Contact Info, there’s a YouTube link. goo.gl/oypthw. From commercials to narration, to explainer and training videos, one of his biggest niche markets is technical voice work. Bill makes the intimidating sound not so intimidating and the technical sound not so technical. His ability to create a trustworthy sound isn’t by accident. Bill has been a college professor, a business consultant, and a business coach. He's also worked for an Instructional Design firm creating training for Fortune 500 clients. Bill's voice over and voice credits include working for the following companies: Disney, Coca-Cola, Google, Microsoft, American Express, DreamWorks, Pizza Hut, Sears, Whirlpool, NBC Universal, Warner Brothers, National Geographic, Pepsi, Frito Lay, Shell, Pitney Bowes, Tiffany & Co., PGA Tour, Adidas, TD Ameritrade, Safeco, Dell, Lowe's, Exxon Mobil, Motorola, Toro, Oracle, Land O’ Lakes, Butterball, Best Buy, LG, Hitachi, Carlson Hotels, Morgan Stanley, Avaya, Time Warner, Makita, Carnival Cruise Lines, Dagedar Racers, Purina, UBS Financial, Rosetta Stone, Dannon, Volkswagen, Arm & Hammer, Syngenta, Bayer, Elanco, QVC, Boys & Girls Clubs of America, Pep Boys, Liberty Mutual, Unilever, Ramada, Nikon, Wells Fargo, Lenovo, Husqvarna, Bosch, Scripps Health, Professional Bullriders Association, HP, Prudential, CSG International, FILA, Hospira, Phillips, Cheesecake Factory, Sony, Eli Lily, FEMA, Walmart, Aramark, AAA, Symantec, McCulloch, Holcim, VMWaren, Accenture, Simon & Schuster, Nokia, BIC, Wahl, SPX, Lawyers.com, Monster.com, Enterprise, U.S. Dept of Education, IBM, Amgen, Tyco, Billy Graham Association, Intuit, Big Lots, SAP, PBS, CDM, Smith Underwriter’s Laboratory, Renault, Perry Ellis, PwC, Circle K, Strayer University, Dominos Pizza, CSX, Highlights for Children, ADT, and Ericsson. This is by no means a complete list.
Fred Gleeck (email address: fredgleeck@gmail.com) is a business coach. If you have a skill or passion, Fred can Joint Venture partner with you and package those insights into an information product for passive income. Listen in as he describes a few case studies about his clients (voiceover expert Bill DeWees, or Fred's latest opera singer client) where he made use of that "unsold inventory" of information that many business owners seem to have. You'll also hear about how Fred establishes boundaries with his JV partners, deals with competition (competence plus personality), and systematizes everything so that he can deliver consistent quality. Fred's Contact Information Email address: fredgleeck@gmail.com Subject line: "ROBERT PLANK SENT ME" Message body: tell Fred what your "field" is, as well as any info-products you have or would like to create
Marketer of the Day with Robert Plank / Robert Plank Show: Archive Feed 1
Fred Gleeck (email address: fredgleeck@gmail.com) is a business coach. If you have a skill or passion, Fred can Joint Venture partner with you and package those insights into an information product for passive income. Listen in as he describes a few case studies about his clients (voiceover expert Bill DeWees, or Fred's latest opera singer […]
Bill DeWees Is My Guest This Week Bill DeWees is a full-time voice over talent who lives near Chica go. He has been working full-time as a voice talent since 2006. Bill’s credits include Disney, Microsoft, American Express, Warner Brothers, TD Ameritrade, Monster.com, PBS, Chevrolet, Nikon, Bayer, Arm & Hammer, AARP, LG Electronics, Purina, and […]
Online training courses are essential for entrepreneurs. All entrepreneurs want to provide the best products so that they can sell them effortlessly, but the problem is they don’t know how to start creating one or, they have started creating, and they're having a hard time finishing it because they want it to be perfect. In this talk with Bob Bly, one of the best in the field of copywriting and Internet marketers, Bob shares steps on how to create your product and the different modes of delivering them to your target audience. One of the ways is audio which provides a more natural and less polished product, this is what the audience likes better. Key Takeaways If all your messages are sales messages, people will be turned off. If you make a percentage of the messages pure content that provides useful information people will appreciate it more. They'll become more loyal, bigger fans and they'll buy more. Slightly over half of your emails should be pure content and the other half should be pure sales messages. There are four learning modes of online training courses; audio-listening, video-watching, reading, and experience. First, you decide if online training courses or other products should be audio or video. Different subjects demand different media. Different learning modes can be mixed throughout your online training courses, depending on what your customers prefer. You can't please everybody all the time, which is why you mix it up and make things in different media. It pays to have your content in multiple formats, for example, online training courses can be audio, video or an ebook You can put together any information product without writing a word. The finished audio product has a higher perceived value than a book, particularly when they’re online training courses. A preferred method of selling is to generate hot traffic and to send emails from my lists and my affiliates' lists to my landing pages. The Process of creating online training courses Define the topic or problem. It could be a problem that needs to be solved or a skill set you possess. Make an outline listing all the key points with either bullet points or a list of questions about how to create online training courses. Use several options for recording and producing the audio for your online training courses Another method is using Facebook as a way to outline key information and figure out what should go into the product. This should be based on what people want to know. Put up your own little survey page where you ask for input and list topics. Publishing newsletters will make people talk to you and ask questions. Those questions tell you what they want to learn. Creating mp3 and the recording Be invited to some venue, such as an internet marketing conference or a trainee association meeting, to speak on your topic where it's a big event and they're recording it. Deliver live in front of groups, it has the energy of the live audience feedback. Work with a partner who can be either be the interviewer or a fellow subject matter expert. and essentially to have the interview or conversation which is much more dynamic Packaging an audio Sell as a stand-alone product. Bundle it with your other products, it can be sold for a higher price since it has a higher perceived value. Not editing your audio/video may keep its spontaneity and help you finish the product in a much faster time. The audience likes things that are more natural and less polished. Books are the only medium where a higher professional level of production is demanded. Put a really good 2-minute excerpt of your online training courses, as an autoplay video on the landing page. Luis Congdon: Today, you're going to be meeting copywriter extraordinaire Bob Bly. He has published over 89 books all under well established publishing companies. He has written for over hundred different clients. He has given seminars all over for the US army. He's been on national TV multiple times. This guy is truly a legend. His brain is just packed full of so much knowledge and we're so excited to have him here to give us some lessons about how to create a product. All right! We're here with Bob Bly. It's so great to have you on the show. Are you ready to launch Bob? Bob Bly: I'm very happy to be here and I am ready. Luis Congdon: It's really awesome to have you here. I've read some of your copywriting books. There was one that's like a handbook of online training courses for copywriters. I have been following your stuff on Facebook and what's really interesting is that we've had Ben Settle on the show who is one of my friends. I love his stuff. As I've been following you, I noticed that you both have two different methods for using email. I found that this was really cool because this kind of spurred this whole conversation that went from Facebook to the Warrior Forum. Tell me how you and your work with online training courses differs.Sell your reputation, not your online training course Bob Bly: I worked with a lot of the more mainstream internet marketers, such as Health Sciences Institute's, Newsmax, Agora Publishing, and Dr. Sears. What these guys found, is that if all your messages are sales messages people will be turned off. They will unsubscribe and your sales rate will actually go down. If you make a percentage of the messages pure content with useful information, they will appreciate it more. They will become more loyal, bigger fans and they will buy more. I think slightly over half of your emails should be pure content and the other half should be pure sales messages. It has been a difficult choice, but based on the economy and a lot of personal experience and observation, by me and my clients that this is what works the best. Luis Congdon: Booyah Ben! I hope you're listening because you just got beaten in the email game. Bob Bly: Nobody beats Ben in the email game. What I would say is maybe he misrepresents himself because he says, "Every message should sell". And yes, he does sell at the end of a lot of messages, but when reading them it's obvious that there's a lesson, some great content, and a story. They're really not pure sales messages. So I think, whether he admits it or not, he sort of follows this rule.Selling your product or online training courses First, you decide whether the product should be audio or video. Then think about the method you'll use to teach your online training courses. There's four different learning modes which are, audio-listening, video-watching, reading, and experiencing it. Different subjects demand different media. For example, if you're playing golf, you pretty much have to do a video. People have to see the swing. Like there is a guy out there named Bill Dewees who teaches people how to do voice overs. It's got to be done through audio. You need to hear him do it. For other topics to put in your online training courses, it's really your choice. The reason I mix it up is two-fold. first, you do have some customers for whom the audio method of learning is their preferred mode. They don't want to read a book or watch a video. Luis Congdon: What?! People don't want to read books? Bob Bly: Yeah! Can you imagine that? It's actually upsetting to me as a book addict. Luis Congdon: You know what we should try doing Bob, is we should try splintering a book and posting it on Facebook. Just do short versions of the book, like parts of it. Maybe people would read it that way. Kamala Chambers: It’s like one paragraph of your book at a time. And I think you have 85 books or something, Bob. That would take a long time. So when you're putting out content, are you talking about selling them on amazon? Are you selling audio products or online training courses on any membership sites? Where's your preferred place to sell your information?Using audio for your online training courses Bob Bly: Well I have published 89 paper bound books with major publishers in the industry. One reason I do audio is because some of my customers want that. It never fails. I'll send out an email advertising a new e-book and I'll get people asking, "Don't you have this on audio?" Or I'll send out an email advertising a product through audio and the person will say, "I don't want to listen to it. Do you have it in book?" You can't please everybody all the time which is why you mix up and make things in different media. - Bob Bly I know you guys are too young to remember Howard Shenson, who was very big in information and consulting in the 70s and 80s, but he made the statement, "People will pay over and over again for essentially the same content in different formats.” So that's why it pays to have your content in multiple formats. That's why I like audio. The other reason I recommend audios to other people, is that a lot of people approach me say they want to get into information marketing, but they either can't or don't want to write. They find it an exhausting mental chore to needs be avoided at all cost. And I say to them that they could put together any informational product without writing a word and of course ironically, an audio is much easier and quicker to do as well. I do have products on Amazon. I do have a membership site as well, but really, my preferred method of selling online training courses is to generate hot traffic and send emails from my lists and my affiliates' lists to my landing pages. Some people prefer the Agora Publishing model. The model works the same way, by building a responsive house list, making deals with affiliates who have also done responsive house lists reaching to the same audience, and market your products by sending emails. This will drive the traffic to your product's landing pages. Kamala Chambers: Fantastic. So, how do you go about creating these products and online training courses? This is something that I teach also, so I'd love to hear your perspective. The big thing about it is really deciding what you're trying to sell to your audience. Through whatever it is that you're creating, what's the problem you're trying to solve or are you really aiming to support people through that process? So, I'd love to hear a little about your process when creating an audio products and online training courses. Creating audio products and online training courses Bob Bly: First, I define the topic or problem to be covered in the online training courses. Sometimes there is a problem that needs to be solved. Sometimes there is a skill set they want to master, but it's normally one of those two things. And so I open up a word file. In all caps I write the problem, trying to make it sound a little bit like a title. Don't really worry about it too much if the title isn't finished yet. Then I make an outline listing all the key points that I think someone would want to know. Let's say I was doing online training courses about book publishing, one of my key points would be, "How to write a book proposal" and other one would be, "Where and how to find a literary agent.” So, I make an outline that has these two key points. And then once you have that outline, you have several options for recording and producing the audio. I could get into what those are if you wish, but I always start with an outline. You can either just use bullet points or have list of questions. Luis Congdon: You know, a method that I've really loved is using Facebook as a way to create the outline and to figure out what should go inside of the copywriting. The first digital product I ever made was about podcasting. I created a Facebook group, that was completely free, for podcasters teaching them all about podcasting. Everything related to podcasting was posted inside this group. The podcasting aficionados, the fans, and the people that do it every day, joined this group. They started asking questions and I started taking note of the questions that came up repeatedly. Sometimes, I would create polls or I would go in there and ask a question to see what kind of feedback I would get. Or if I didn't know an answer but I saw this question being asked a lot, I'd go and ask it. I would find out what the answer was from other experts and then later, once I had all the content and knew what everybody wanted because I'd been checking out this market for a while inside of Facebook, I had a program put together and my outline was pretty much pre-made for me by the people who needed the product itself. So this makes it very easy to sell it back to them and you can feel confident when you say, "This is what you guys have been asking for. So here it is." You can do the same for online training courses as well. Getting feedback is essential to improve the quality of your online training courses Bob Bly: That's a smart method that people will love. There's another method where you put up your own little survey page, but not using SurveyMonkey. It’s just a little landing page where you ask questions and list topics about how you can increase the quality of online training courses. Let's say, the topic was climbing Mt. Kilimanjaro. The questions are: 1. Do you want to know what gear you need? 2. What's the best way to get to the mountain? 3. What kind of guides would you hire? You ask them to say, "This is important, can you drive? There is a lot of traffic there.” Then you can reward them by saying, “If you fill in the form and click submit, we'll give you a book that will tell you more.” That's another way to do it, but I like what you suggested even better. I have a medium to a medium small list of 65,000 subscribers. So when I publish my newsletters, I get a lot of white mail. I get a lot of people replying to these emails. I find out from what they say, what they want to know. People ask me questions by phone also, but mainly by email. Those questions tell me what they want to know about and what will go into your online training courses.Surveys to understand the market to sell your online training courses Kamala Chambers: Well, surveys are so powerful and I just want to reiterate that we should never underestimate the power of a survey and understanding your market. You could put out audio products all day long, but if people don't want it if they're uninterested in it and they're not hot to buy it, then what's the point? I think it's just absolutely important and necessary to first survey your audience. Find out what they want in your online training courses or track your audience, just like you were saying Luis. Another thing to note, is that when I've created my first info product I was a coach and I'd find myself repeating the questions to clients and getting the same answers over and over again. So I said, "Well, I'm just going to record this." Then, it was so much easier that I could just get passive income from online training courses, rather than having to be a one-on-one coach. Bob Bly: Well first, if you don't mind, I don't think we should talk about how to create online training courses, because the outline and the questions are the raw materials for it. But how do you actually create the mp3 file and the recording? Well, there are a couple of options for doing it.The two best methods to sell your online training courses One of the best ways is to be invited to some venue, to an internet marketing conference or a trainee association meeting, to speak on your topic where it's a big event that they're recording, you make a deal with them. Normally, they have you sign something that says they make all the money from the event and they keep the recording. I say to them, "You can do all that, but I also get a copy of the mp3 and I co-own the rights." A lot of my informational products are audio and video files that I've delivered in front of live groups. The advantage of that, is that it has the same energy and feedback of a live audience. So that's one method. My favorite method is to work with a partner who can be either just the interviewer or a fellow subject matter expert and essentially to have the interview or conversation. This is much more dynamic than just you sitting in a studio by yourself, reading the bullet points and questions and then answering then them. This is very monotone and won't keep the listener interested. Those are 2 of my favorite ways to sell them. Luis Congdon: Sounds like podcasting to me; in its early days. You know, one of the things that I see a lot of people do that is really powerful, is link to do a podcast. This is a subject that I'm passionate about. I'm very passionate about using podcasting to sell online training courses. I'm known as the podcast guy. I'm known for being Facebook organic and building a business on Facebook that is all organic. However, whenever I tackle these subjects, I'm kind of like a technician and I spend a lot of time with it and it's not what most people will do. And so the product that needed to be created is answering the question, "How to do these things?" And they're very specific. And people wouldn't really want to pay a lot of money for it or only a few people would end up buying it. And by so surveying the audience, I was able to find out more of the global stuff. I mean, that's really what you're getting out there. Right Bob? Bob Bly: Yeah. I'm not used to podcasting, although my younger son is a podcasting addict. So those are couple of the ways that we create online training courses. Market your online training courses - Define your demographic In terms of selling them, different people will use different mechanisms, but I will either take an audio and sell it as a stand-alone product or I’ll bundle it with other stuff I have. When you do something that's bundled in multimedia, you can charge a higher price as it has a higher perceived value. So those are the two ways I packaged an audio product. I still offer them both as a downloadable mp3 and in a CD format, which a lot of people do not do anymore. Kamala Chambers: The new thing is flash drive. You can just drop ship them a flash drive. Do you ever do that for your online training courses? Bob Bly: No. We either let them download the mp3s for the online training courses or we send them a CD album. My demographic is older and lot of them like to put a CD in the radio of the car and listen that way. The younger people will tend to want a digital form of the online training courses for one of their devices like a laptop or an iPad or they’ll download it to their iPod. Kamala Chambers: Yes. It's really important to know your demographic and how you deliver your products including online training courses. That's another reason to do a survey. That's one thing that I ask when I put out a new product. I always ask, "How do you want your information delivered to you?" I'm really surprised sometimes. Some audience, they just want videos, some want the flash drives, some want the audio, and then its blend for others. So I think it's important to appeal to your audience and mix it up too. Really great stuff! So I want to throw this in there. This could be really easy. The first time I put out a product I had a headset and I had whatever recording software came with my computer. I have a Mac so it was garage band style. Just open it up and started recording. It can be as easy as you want it to be or you can make it complex. You just and your friend like Bob was talking about. Have your friend in the room with you and then have someone who's also an expert. You guys can banter about it and get stuff out that way. So Bob, anything else about creating online training courses before we get into selling it? Bob Bly: What I do when I'm doing it, with a friend who's really a pure colleague and also knowledgeable in the topic, we tend to sit at a table with a nice high quality digital recorder. Each of us has a nice high quality digital microphone. And we have a conversation about it. And one thing that shocks people, we don't edit it. It is pure raw, right off the first draft and it has the spontaneity that a lot of editing will take away from it. And also we can do it in much faster time. And just to give you an idea of the numbers, one of the early programs I did with my partner Fred Gleek, I think we were recorded it for maybe 5 hours. That was our complete labor in it, no editing. That time, there were no mp3s. We gave it to our fulfillment house to do CD's and we sold well over $120,000 in sales worth of those online training courses. So in an hourly rate, that's pretty good. Luis Congdon: You know, that's awesome and I can't believe you just told us that you don't edit your stuff. I mean, Bob, shouldn't everything be edited these days? We want to look perfect in front of everybody.Market your online training courses - Consider audience preferences Bob Bly: It's funny and I worked in the corporate world in the late 70s. We were taught if you're going to do a marketing video, it has to be as close to broadcast quality as possible, but today that's not true. People do videos on their smartphones with their webcams. In the current state of business, people have come to like things that are a little more raw, natural, and less polished. - Bob Bly It's very strange to me but that's the way it is. Luis Congdon: Yeah. I want to agree with you on that because it totally reminds me of when we launched a program and there was this big global thing that was happening with podcasting, and I was wearing a blazer a button up shirt. The way it was received was not as great as I wanted it to be. And the team that was producing this and helping us put this thing on came back and said, "Luis, I think you should wear either just a button up shirt or a Henley so it's just a shirt with 3 buttons and long sleeves And I did that and the reception was phenomenal. They really stressed, just bring them in your living room not in your office. Bob Bly: Now, I remember the first time I gave a talk recently without a suit and tie, I was in shock. I said, "How could I be doing this?" But that's how all the speakers dress. The formal is gone and the only medium where I think a higher professional level of production is demanded is ironically, books. Luis Congdon: Yeah that's true. I get angry anytime I see a letter that shouldn't be there. It's true though. If I'm reading a book, I'm like, "Why did this person misspell that word? Do they not know that "there" should be spelled that way? I'm going to write it up. I don't know if I trust this guy anymore." Bob Bly: That is the problem. In writing the standard is higher. I had someone called me up and complain about one of my books. Luis Congdon: They called you? Bob Bly: Yeah. They said on page 3 and 33, you misspelled whatever. I said, "Not for nothing but that book is a hundred thousand words long. You know what error rate that is to have one misspelled word out of a hundred thousand?" And I did the math for him but yet, when people see a typo, they have a very negative reaction. If you noticed, none of us wants a regular job on this callI. If you're looking for a job and you have one typo on your LinkedIn profile or your resume, that's it. Luis Congdon: Done. So now, if I go back to this book Bob, how you corrected or -- Bob Bly: No because it was not an eBook. It was a paperback book published by my regular publisher and there were 5,000 copies in the warehouse. Kamala Chambers: Of course. Bob Bly: So I wrote them a letter and said, "On the next printing, could you fix this?" Whether they actually will remember to do that is another story. Kamala Chambers: Well, before we wind up, any pro level tips you want to give to sell your audio products? Luis Congdon: Any last tips that people should know about the How to be a copywriter. Bob Bly: I have found that with video and audio, if you can find one or if you have one, putting a really good 2-minute excerpt as an autoplay video on the landing page really helps. Give them a little sample. And we do that with a lot of our audio and video files. Kamala Chambers: Awesome. Well, it's been so great to have you on the show. Luis Congdon: It’s our pleasure to have you on the show. Thank you so much for your time Bob. Bob Bly: I really enjoyed it. Read MORE - Click HERE MUST HAVE RESOURCES Free Gift From Bob Bly – Make Money Online Report Write & Grow Rich – Earn Money Writing Become An Instant Guru – Build Your Fame Launch School – Create and Sell Your Own Online Training Courses
Greetings! Welcome to the Holbrook New Media Audio Feed. We do audio, video, content creation, and that other stuff. holbrooknewmedia.com. We had a special guest today on Episode 11 of The Geoff & Jeffrey show, Ms. Ileane Smith. She is a social media guru extraordinaire, and a good friend of Jeffrey's. Here are some of the things we are talking about: Blab and Wirecast don't always play well together. Huge flooding in West Virginia with massive property damage and more than 20 killed. Flood Image Album by Aimee Mullinex Ramsey http://www.redcross.org/local/west-virginia Jeffrey's friends at the Cinema Toast Crunch Podcast had knee high water in their podcasting space. http://cinematoastcrunch.libsyn.com/podcast-space-flooded Something eerie... Jeffrey actually recorded over 15 minutes of the storm that flooded everyone out. Don't forget the victims once the news coverage subsides. http://holbrooknewmedia.com/2016/06/29/wv-flood-thunderstorm-recording-6-23-16-hnm003/ Why do people continue to live in chronic disaster areas? Geoff says there isn't much potential for natural disasters in Melbourne, Australia. Jeffrey recounts one of the most tragic deaths. History records show us that many people have lived with much more tragedy than we face. Bill Dewees charges $20 per finished minute on eLearning modules. Geoff likes how Bill covers both the voicing and the business side of voice over. http://www.billdewees.com/ Ms. Ileane tells it like it is. She is big time smarty pants. : http://ileanesmith.com She has been recording her podcast on Blab, but may be switching to Huzza. It is integrated with Patreon. https://huzza.io/ https://www.patreon.com/ The time to service social media is at a premium for most of us that work full time. Not sure of the future of Blab, and Ileane says you always have to have a plan "B". Here is were to find all of Ms. Ileane's tutorials for various social media platforms. http://youtube.com/msileanespeaks Online streaming is discussed by Geoff and Ileane while Jeffrey mainly listens since he really doesn't know much about it. hehehe! Geoff loves Larry Becker's short videos with cool video tips. Ms. Ileane is going to check it out. https://www.youtube.com/channel/UCPHRJZTubEomgFO8EiO-0YA Scott Kelby is a fancy photography and Adobe Photoshop guru guy. Jeffrey participated in a Kelby Photowalk in Charleston, West Virginia. https://www.youtube.com/user/kelbymediagroup Geoff made a video with Kolin the Koala. https://www.youtube.com/watch?v=RzIqXJKm3gE The old TWAIN scanning acronym stands for Technology Without An Important Name. Using old computers for specialty uses that have been phased out in newer incarnations of software. Some people come to Blab to learn English. Ileane's Blog: http://ileanesmith.com Philadelphia podcasters meetup: http://ileanesmith.com/meetup Geoff's mother's birthday is on July 4th. We hope you enjoy the show! If you would like to receive the show notes in your email with links for things mentioned in episodes, go to holbrooknewmedia.com. On the right side of the page there is a place to subscribe to the blog. Geoff Blanchard is at geoffblanchard.com Jeffrey K. Holbrook's site is at holbrooknewmedia.com
Chuck and Stacey J. continue getting BUZZ-ed with Chicago-based voice actor, coach, presenter and author, Bill DeWees who talks about how the video content for his YouTube channel got started as well as what to beware of when looking for voice over career resources. Known for the “real guy” delivery and as the signature voice of Chevy (outside the U.S.) Bill gives great suggestions for giving that natural, non-announcer style read and gives props to his personal coach, Marice Tobias. He talks about why it’s not effective to be too perfect in your performance and what inspired him to write the practical, how-to-guide book, How To Start and Build a Six-Figure Voiceover Business, available on Amazon. Bill speaks to why he feels he is having success in his career and his background in music and playing guitar. He shows his love for his wife of 35 years as well as his daughter, a fellow voice actor, who works with him. He shares where he wants to be in ten years and reveals his ultimate voice over dream job. The interview closes with Bill’s IF question that involves one of his idols, Casey Kasem, the iconic DJ and voice of Shaggy in Scooby Doo. Watch more videos and get the latest voiceover news, advice and updates on contests and giveaways at http://vobuzzweekly.com
This week, Chuck and Stacey J. get BUZZ-ed with Chicago-based voice actor, coach, presenter and author, Bill DeWees, who describes ways a voice actor can generate work, with or without an agent. He stresses the importance of having a great demo, specifically a “Demo that Rocks” by Chuck Duran. He shares his background in radio, business consulting and college teaching and what high stakes event catapulted him towards a career in voice over. Despite having more than a dozen agents in different markets, Bill explains that the majority of his work comes from using his marketing and sales background to build a successful voice over career in genres like technical and medical narration, e-learning and explainer videos. As a coach, he helps other talent build more contacts and offers some great tips for effective marketing including embracing technology and online opportunities. Bill speaks to what is necessary for being a key player in the industry, which includes having a head for business and being persistent. He addresses some mistakes people make when building their VO business and has a tutorial full of helpful information at http://VoiceoverPlaybook.com Chuck and Stacey J. role-play a phone call with Bill talking to a potential client demonstrating how easy it is to do and the value of getting your demo in front of the right people. If you’re interested in coaching with Bill by Skype, contact him at http://VoiceoverRevolution.com or by email at voiceoverexpert@gmail.com and be sure to subscribe to the Bill DeWees YouTube channel. Watch more videos and get the latest voiceover news, advice and updates on contests and giveaways at http://vobuzzweekly.com
With smiling Irish eyes and a rich, warm voice to match, Richard Rieman (Ree’man) is an Audible Approved Audiobook narrator*, audiobook producer, professionally trained Voice Actor, and author of “The Author’s Guide to AudioBook Creation.” *Audible Approved producers are the best audiobook producers in the business. Most have narrated and/or produced 25 audiobooks that are available on Audible.com and have a verifiable record of achievement in the audiobook industry. These producers are identifiable on the ACX website by a special icon in their narrator profiles. Richard trained with Emmy-Award winning Voice Actor and VO Coach Melissa Leebaert, Award-winning Audiobook Narrator Sean Pratt, and took classes and workshops with David Goldberg at Edge Studio and Bill DeWees, one of the most respected VO Coaches. Richard is a four-time winner of Edge Studio’s National Script Recording Contests. For more info on this and other episodes, head over to mikelenzvoice.com.
Julie talks with Bill DeWees, a six-figure voiceover talent, about the four links in the voiceover chain.
Julie talks with Bill DeWees, a six-figure voiceover talent, about the four links in the voiceover chain.
Have you ever considered that there’s more to marketing than just getting your name out there? Bill DeWees shares how marketing is both creating and maintaining. While most people are great at creating awareness, maintaining awareness is more of a challenge. Bill explains why awareness is precious and how you can work to become front […]