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Using API Tech to Track Audiences Rocco Baldassarre, Zebra Advertisement – The Sharkpreneur podcast with Seth Greene Episode 926 Rocco Baldassarre Rocco Baldassarre is best known as the Founder of Zebra Advertisement. As the CEO and public face of the company, his main responsibility lies with consulting clients to develop customized advertisement strategies. Rocco was awarded Microsoft's Most Valuable Professional for his consulting work for Bing Ads and The Forbes 30 under 30 for Marketing and Advertising. He is the youngest person and only marketer to ever be awarded. His digital marketing agency manages $2 Billion in Ad Spend and is a three time Google Partners All Stars Winner and Stevie Award Winner. Clients include Facebook, Google, Microsoft, Yellow Pages, Thomson Reuters, and among many others. Listen to this informative Sharkpreneur episode with Rocco Baldassarre about using API tech to track audiences. Here are some of the beneficial topics covered on this week's show: - How you can't be a good marketer unless you understand what works for your company. - Why you need to be financially invested in a company to learn how good marketing works. - How Zebra Advertisement looks at your whole business to help market and scale it. - Why you shouldn't hire a marketer who only does campaigns. - How understanding what goes on in your company will make you an effective marketer. Connect with Rocco: Guest Contact Info Twitter @TheZebraTeam Instagram @zebraadvertisement Facebook facebook.com/ZebraAdvertisement LinkedIn linkedin.com/company/zebra-advertisement Links Mentioned: zebraadvertisement.com Learn more about your ad choices. Visit megaphone.fm/adchoices
This episode, Founder and CEO of Zebra Advertizing Rocco Baldassarre talks about the rise of automation in marketing, how marketers can prepare for the changing world of marketing, and the different skills marketers need going into the future.Rocco Baldassarre is the Founder and CEO of Zebra Advertisement, which is currently managing accounts on Google AdWords, Facebook, Twitter, and Microsoft AdCenter spending an average of $5M US per month.Rocco is also a three-time Google Partners All-Star Winner, and was featured in Forbes 30 Under 30 for Marketing and Advertising (Class of 2018). Here are a few of the topics we'll discuss on this episode of The Consulting Trap: How to get featured in Forbes 30 Under 30 for Marketing and Advertising. How marketing is changing and how to prepare for it. What makes a marketing campaign successful. The increase of automation in marketing. The different skills marketers will need in the future. How to stand out in an AI-created content environment. Advice for new marketers. How to assess a new client. Resources: Zebra Advertising Podcast Chef Connecting with Rocco Baldassarre:LinkedInConnecting with the host: Brian Mattocks on LinkedIn Brian Mattocks by email Quotables: 2:23 - “Marketing is going to change and is changing, first things first we can look at it on our day to day if you look at Google adverts, Facebook advertising, Bing advertising everything is moving towards automation which is making most of the marketing positions redundant over time.” 4:51 - “The first companies that want for a business to be successful are Google, Facebook, and all the other platforms out there why do they want that because unless the clients make money they are not going to make money with advertising so they will do everything in their power to make it as easy as possible for any company to make profits.” 18:39 - “I lived in probably 15 countries prior moving to the US and I picked up a bit of everything, the most important thing I learned is you need to learn to have compassion both with your clients and with the people working for you the reason being we always forget that we are talking to other human beings and a client sometimes might be mean to you but he might be mean because he's a human being he's worried about something so always being compassionate brings you way better results than being aggressive or mean or anything else.” 19:33 - “Continuos improvement you need to always try to achieve to be the best at what you do you never need to settle because remember this is a world that is globalized and there is always going to be someone who is hungrier than you are.” 20:04 - “You need clear mind to do your job well so sacrificing little pleasures for work it seems like an effort worth doing because it's going to help you grow your business but it actually clouds your mind the best ideas come to you when you're having fun and relaxing.”
Rocco Baldassarre is the Founder and CEO of Zebra Advertisement. Rocco is the only marketer and the youngest person globally to have ever been awarded an MVP by Microsoft. He is the youngest Google Partners All-Stars Winner. He is also included in the Forbes 30 Under 30 for Marketing and Advertising (Class of 2018). Other nominations and awards include the CSM Awards, the European and the US Search Awards, the SEMY Awards, and the Stevie Awards. Zebra Advertisement was named “One of America's Most Entrepreneurial Companies” by Entrepreneur Magazine and was featured on the Entrepreneur 360 List. This Episode is Sponsored By: Ladder is 100% digital, no doctors, no needles, no paperwork when you apply for $3 million in coverage or less. Just answer a few questions about your health in an application. No hidden fees, cancel anytime, get a full refund if you change your mind in the first 30 days. They're rated A and A+ by AM Best, Ladder's customers rate them 4.8 out of 5 on TrustPilot, and they made Forbe's Best Life Insurance 2021 list. Finally, since life insurance cost more as you age, now's the time to cross it off your list, so go to: millionaire-interviews.com/ladderlife LinkedIn Jobs has made it easier to get candidates worth interviewing faster, and it's free. Create a free job post in minutes with LinkedIn Jobs to reach your network and beyond to the world's largest professional network of over 750 million people. Focus on candidates with skill and experience you need. Post your job for free at: millionaire-interviews.com/linkedin-jobs What if you could test out your product ideas with target consumers whenever you want before you put all the time and money into development? That's what startups and fortune 500 companies do with Feedback Loop. Feedback Loop is the test before you invent a product research platform. If you go to: millionaire-interviews.com/feedbackloop you'll get 3 full tests for FREE. Dillon in Dallas, TX learned a lot from our Group Call by talking to other small business owners and entrepreneurs. Join our Group Call sessions today by becoming a Patreon member and signing up at: millionaire-interviews.com/patreon Garrott in Lubbock, TX plans to upgrade his Patreon membership because he thinks it's worthwhile to support the show and it's also important for him to access the other Patreon episodes. If you want to support us too and get access to more episodes, become a Patreon member and sign up at: millionaire-interviews.com/patreon Want to Support the Show? Well we'd love for you to join our Patreon Group! What's in it for you? Well you'll instantly get a scheduled call from Austin, where he'll help you with your current or future business... Sign-Up Now at millionaire-interviews.com/patreon.
Christina Baldassarre creates successful brands. In her last year of college, she started Zebra Advertisement, a digital marketing agency, and the company grew to manage over $1 billion in advertising budget in just five years. During her journey, she became a leading brand strategist, successful entrepreneur and sought-after speaker. Zebra Advertisement has been named as one of the most entrepreneurial companies in America today by Entrepreneur Magazine. Their clients include Microsoft, Bing, Facebook, Google, Yellow Pages, Thomson Reuters, StateFarm, and over 21,000 other businesses from over 20 countries. Resources Zebra Advertisement (Website) Christina Baldassarre's (Blog) Christina (Twitter) Christina Baldassarre (Facebook)
Marketer of the Day with Robert Plank / Robert Plank Show: Archive Feed 1
Rocco Baldassare from Zebra Advertisement has had massive success by creating a landing page with key sellling points, advertising that landing page, remarketing on a different platform (Facebook, Twitter, etc.) and guest blogging for third parties such as Entprepreneur Magazine, Search Engine Journal and LinkedIn. He provides account reviews and strategy calls if you're looking […]
Rocco Baldassare from Zebra Advertisement has had massive success by creating a landing page with key sellling points, advertising that landing page, remarketing on a different platform (Facebook, Twitter, etc.) and guest blogging for third parties such as Entprepreneur Magazine, Search Engine Journal and LinkedIn. He provides account reviews and strategy calls if you're looking to get more from your paid social media traffic.
In this episode of Marketing Nerds, Christina Baldassarre of Zebra Advertisement joins Caitlin Rulien to talk about how to build a bigger brand online. They take a look at why branding matters, as well as tips we can apply when working on our own website and personal branding.The post How to Build a Bigger Brand Online with Christina Baldassarre appeared first on Search Engine Journal.
New Customer Machine - Turning Strangers Into Customers at Scale
Rocco Baldassarre is a digital marketing consultant and entrepreneur. He is best known as founder of the award winning digital marketing agency Zebra Advertisement and the youngest Google Partners All-Stars Winner at the age of 24. Rocco's client is currently up for a Facebook Award for innovative marketing based on the work his firm has done with the company so I invited him on to talk about Facebook advertising tools. He also founded 1DollarAd and International PPC, among other businesses. For his work with Bing Ads, Microsoft awarded him the Most Valuable Professional Award. He has been featured by The Huffington Post, The New York Times, and Upwork's Annual Impact Report. among other publications. Check out his course on Udemy called "Step by Step Facebook Campaign Creation Method For Success" - https://www.udemy.com/facebook-ads-advanced-tactics-for-entrepreneurs-marketers/ Find more about Rocco at: http://www.roccobaldassarre.com
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! I was excited to record a podcast with Rocco and Christina Baldassarre, who are the founders and owners of Zebra Advertisement. Rocco is a regular contributor for Search Engine Journal, regularly writing great tutorials about AdWords and PPC. Zebra Advertisement is currently based in Italy and has 15 employees, distributed throughout the world. In this episode of Marketing Nerds, we cover: Why it’s important to have a conjoined search and social strategy What’s the difference between paid search and PPC for search engines? What are some new changes for […]The post New #MarketingNerds Podcast: AdWords and Paid Search Strategy appeared first on Search Engine Journal.