The My Edge podcast is a production of AMA Houston designed to provide marketers with opportunities to engage with the Houston marketing community as well as connect with top thought leaders from across the nation.
Sarah Smith, Co-Founder and CEO of Speakerbox Media, joins us this week to talk about all things podcasting. As Houston's first full-service podcasting agency and the producer of the My Edge podcast, Speakerbox Media helps businesses grow communities and drive engagements through high-quality podcasting tools that adapt to any budget. Sarah breaks down the essentials of podcast marketing and the types of businesses that can benefit from taking advantage of this form of media. From improving SEO to reaching outside of the normal barriers of traditional marketing content, podcasting can be a vital addition to any company looking to step away from the barriers of location to have authentic conversations with clients and peers. While the barriers of technology and wariness to try something new can make podcasting seem daunting, Sarah has great information on how to best take advantage of the opportunities this media can provide and the potential each of us have to become masterful podcast marketers.
Aaron Templer, founder of Three Over Four marketing agency and author of Leading in a Social World, joins us this week to discuss social media marketing and the intersection of marketing and leadership. While Three Over Four focuses on bias-free marketing and branding strategies, Aaron's book, Leading in a Social World, breaks down the science and data around engaging in social media and generating value in social media content. Aaron believes that marketers have so much bias built up around the data they're given and strives to challenge marketers to take advantage of social spaces from a leadership perspective. Using multiple studies and marketing examples, Aaron's book draws new conclusions around social disconnection, leadership ideologies, and influential content marketing. In our conversation with him, Aaron sheds new light on how marketing affects our brains and how to engage with consumers on a scientific level.
Catrina Ballard, owner of Happy Teams and current DEI director of AMA Houston, joins us again this week to discuss DEI and its role in business as we emerge from pandemic times. DEI, or Diversity, Equity, and Inclusion is an essential focus for business owners looking to establish a company that is accessible and beneficial to people of all ages, races, genders, abilities, sexualities, and living situations.
Today’s guest is Danny Gavin, the CEO, and Founder of Optidge Agency. He is a persistent and creative problem-solver who utilizes his extensive experience to strategically develop cutting-edge Internet marketing and social media campaigns.
Erika Waters returns to the My Edge podcast to talk about this year’s Crystal Awards. As a multi-time Crystal Award winner, Erika shares her insights on crafting a solid entry, understanding the judges’ point of view, and emphasizing the link between your objectives and your results. The Crystal Awards, an AMA Houston awards program, aims to recognize top marketers in the Houston area based on the results of recent campaigns. Evaluated by high-profile judges and narrowed down from hundreds of entries, 90 awards are given out each year among several key categories. While 2020 proved to be a difficult year for many, the 2021 Crystal Awards hopes to be one of the first in-person awards opportunities during the pandemic, with implemented safety guidelines, limited capacity, and virtual live stream options.
Henry Adaso shares advice on content mapping to increase engagement. Content Mapping by Henry Adaso: https://www.amazon.com/Content-Mapping-Unlocking-Increase-Engagement/dp/B08RB7ZLZP
AMA Houston Board Members Stacey Moore and Stephen Mendoza talk about AMA Houston Gives Back, a charitable giving mission helping non-profits market more effectively.
Chris Ferris, PhD., the Vice President of Digital Strategy at Pier Pont Communications, shares his advice for choosing the right social media channel for your business.
Hosting a virtual event comes with its challenges; Jose Igartua and Anabelle Roman Karana Audiovisual, LLC, share their tips for hosting a seamless virtual event.
Glenn Taylor, President and Founder of Skybound Coaching & Training, joins us on this episode to talk about the ins and outs of leadership coaching and development. With years of experience with AMA under his belt, Glenn shares his wealth of creative, marketing, and leadership knowledge through insightful conversation.
Emily Rhodes and Hami Arrington sit down with Taylor Dodds, A Digital Strategist Lead at Axiom to discuss winning the Crystal Award and Judges Choice Award for the Marketing Automation Campaign for Belmont Village. He talks about the different strategies that Axiom took to create this campaign as well as advice for getting into marketing automation.
Hami Arrington, President-Elect of AMA Houston and Founder of One Foot Over, discusses different digital marketing practices. Hami shares her own experiences and helpful marketing advice.
Catrina Ballard, MS ED founder of Root and Restore and Ray Smith co-founder of The Houston Pod joins Erika and Emily to talk about racism. Website: https://www.rootandrestore.com https://www.thehoustonpod.com
Catrina Ballard, MS ED of Root and Restore, joins Erika and Emily to talk about racism. Website: https://www.rootandrestore.com
Resource: Blog post of David Saxe - https://thoughts.ellcreative.com/articles/we-dont-know-what-were-doing
Jason Swenk shares his thoughts on empathic marketing during COVID-19.
COVID-19's impact on the Oil & Gas Industry with Christine Mathers
Allyson Johnson, APR from BLASTmedia shares her advice for positing your message during COVID-19.
Kat Howerton, the Brand Manager at The Creative Group, shares her do's and don't for virtual job searching.
How To Win An AMA Crystal Award (Part 2)
How to win an AMA Houston Crystal Award (Part 1)
Top 10 Things Every Marketer Needs To Be Thinking About
Erika waters sits down with Stephen Brent May from One Foot Over to talk about the benefits of joining AMA Houston.
Erika and Emily sit down with Tristen Sutton, a Facebook Advertising expert who helps entrepreneurs & organizations attract & convert their target clients by providing advertising & marketing strategies using social media, digital marketing, & community marketing tactics.
Erika and Emily are joined by Heather Sasser and Jahmal Clemons. Heather will talk about what videos to create, and how to be successful in doing it. Jamal is going to shares more about what is happening inside the academy and how you can be involved.
Erika and Emily discuss storytelling with this episode’s guest, Executive Director at Hearst Story Studio, Brandon Buras. Brandon starts off by saying that the most common mistake amateur marketers make is talking mostly about themselves. Links: LinkedIn: https://www.linkedin.com/in/bburas Instagram: https://www.instagram.com/travelintexan
Erika Waters and Emily Rhodes introduce the podcast as an extension of AMA Houston for those looking for information on upcoming events and initiatives.
© 2020-2025 Ivy Podcast Discovery LLC
