My Edge Podcast

Follow My Edge Podcast
Share on
Copy link to clipboard

The My Edge podcast is a production of AMA Houston designed to provide marketers with opportunities to engage with the Houston marketing community as well as connect with top thought leaders from across the nation.

AMA Houston


    • Dec 8, 2021 LATEST EPISODE
    • infrequent NEW EPISODES
    • 31m AVG DURATION
    • 27 EPISODES
    • 2 SEASONS


    Search for episodes from My Edge Podcast with a specific topic:

    Latest episodes from My Edge Podcast

    Marketing & Community Outreach through Podcasts w/ Sarah Smith

    Play Episode Listen Later Dec 8, 2021 40:14


    Sarah Smith, Co-Founder and CEO of Speakerbox Media, joins us this week to talk about all things podcasting. As Houston's first full-service podcasting agency and the producer of the My Edge podcast, Speakerbox Media helps businesses grow communities and drive engagements through high-quality podcasting tools that adapt to any budget. Sarah breaks down the essentials of podcast marketing and the types of businesses that can benefit from taking advantage of this form of media. From improving SEO to reaching outside of the normal barriers of traditional marketing content, podcasting can be a vital addition to any company looking to step away from the barriers of location to have authentic conversations with clients and peers. While the barriers of technology and wariness to try something new can make podcasting seem daunting, Sarah has great information on how to best take advantage of the opportunities this media can provide and the potential each of us have to become masterful podcast marketers.

    How to Combine Marketing and Leadership w/ Aaron Templer

    Play Episode Listen Later Dec 8, 2021 43:11


    Aaron Templer, founder of Three Over Four marketing agency and author of Leading in a Social World, joins us this week to discuss social media marketing and the intersection of marketing and leadership. While Three Over Four focuses on bias-free marketing and branding strategies, Aaron's book, Leading in a Social World, breaks down the science and data around engaging in social media and generating value in social media content. Aaron believes that marketers have so much bias built up around the data they're given and strives to challenge marketers to take advantage of social spaces from a leadership perspective. Using multiple studies and marketing examples, Aaron's book draws new conclusions around social disconnection, leadership ideologies, and influential content marketing. In our conversation with him, Aaron sheds new light on how marketing affects our brains and how to engage with consumers on a scientific level.

    Separating DEI from the Buzz Terms with Catrina Ballard

    Play Episode Listen Later Jun 1, 2021 33:45


    Catrina Ballard, owner of Happy Teams and current DEI director of AMA Houston, joins us again this week to discuss DEI and its role in business as we emerge from pandemic times. DEI, or Diversity, Equity, and Inclusion is an essential focus for business owners looking to establish a company that is accessible and beneficial to people of all ages, races, genders, abilities, sexualities, and living situations.

    Danny Gavin Shares SEO Tips and Googles Core Web Vital Updates

    Play Episode Listen Later May 18, 2021 30:53


    Today’s guest is Danny Gavin, the CEO, and Founder of Optidge Agency.  He is a persistent and creative problem-solver who utilizes his extensive experience to strategically develop cutting-edge Internet marketing and social media campaigns. 

    How to Win A Crystal Award with Erika Waters

    Play Episode Listen Later Feb 18, 2021 37:56


    Erika Waters returns to the My Edge podcast to talk about this year’s Crystal Awards. As a multi-time Crystal Award winner, Erika shares her insights on crafting a solid entry, understanding the judges’ point of view, and emphasizing the link between your objectives and your results. The Crystal Awards, an AMA Houston awards program, aims to recognize top marketers in the Houston area based on the results of recent campaigns. Evaluated by high-profile judges and narrowed down from hundreds of entries, 90 awards are given out each year among several key categories. While 2020 proved to be a difficult year for many, the 2021 Crystal Awards hopes to be one of the first in-person awards opportunities during the pandemic, with implemented safety guidelines, limited capacity, and virtual live stream options.

    How to Map Content to Increase Engagement with Henry Adaso

    Play Episode Listen Later Feb 16, 2021 27:55


    Henry Adaso shares advice on content mapping to increase engagement.  Content Mapping by Henry Adaso: https://www.amazon.com/Content-Mapping-Unlocking-Increase-Engagement/dp/B08RB7ZLZP

    What is AMA Houston Gives Back?

    Play Episode Listen Later Dec 1, 2020 24:06


    AMA Houston Board Members Stacey Moore and Stephen Mendoza talk about AMA Houston Gives Back, a charitable giving mission helping non-profits market more effectively.  

    How to Choose the Right Social Media Channel for Your Business with Chris Ferris, PhD

    Play Episode Listen Later Nov 28, 2020 35:04


    Chris Ferris, PhD., the Vice President of Digital Strategy at Pier Pont Communications, shares his advice for choosing the right social media channel for your business.

    Jose Igartua and Anabelle Roman Hosting Virtual Events

    Play Episode Listen Later Oct 28, 2020 35:54


    Hosting a virtual event comes with its challenges; Jose Igartua and Anabelle Roman Karana Audiovisual, LLC, share their tips for hosting a seamless virtual event. 

    Learning to Lead with Glenn Taylor

    Play Episode Listen Later Oct 9, 2020 28:31


    Glenn Taylor, President and Founder of Skybound Coaching & Training, joins us on this episode to talk about the ins and outs of leadership coaching and development. With years of experience with AMA under his belt, Glenn shares his wealth of creative, marketing, and leadership knowledge through insightful conversation.

    Marketing Automation with Taylor Dodds

    Play Episode Listen Later Sep 17, 2020 28:59


    Emily Rhodes and Hami Arrington sit down with Taylor Dodds, A Digital Strategist Lead at Axiom to discuss winning the Crystal Award and Judges Choice Award for the Marketing Automation Campaign for Belmont Village. He talks about the different strategies that Axiom took to create this campaign as well as advice for getting into marketing automation.

    Marketing Advice with Hami Arrington

    Play Episode Listen Later Sep 11, 2020 17:22


    Hami Arrington, President-Elect of AMA Houston and Founder of One Foot Over, discusses different digital marketing practices. Hami shares her own experiences and helpful marketing advice.

    What It Means To Be An Anti-Racist Business (Part 2) w/ Catrina Ballard

    Play Episode Listen Later Jul 6, 2020 26:07


    Catrina Ballard, MS ED founder of Root and Restore and Ray Smith co-founder of The Houston Pod joins Erika and Emily to talk about racism.  Website: https://www.rootandrestore.com https://www.thehoustonpod.com  

    What It Means To Be An Anti-Racist Business (Part 1) w/ Catrina Ballard

    Play Episode Listen Later Jul 6, 2020 28:07


    Catrina Ballard, MS ED of Root and Restore, joins Erika and Emily to talk about racism. Website: https://www.rootandrestore.com  

    Leading Through Covid-19 with David Saxe

    Play Episode Listen Later May 6, 2020 33:59


    Resource: Blog post of David Saxe - https://thoughts.ellcreative.com/articles/we-dont-know-what-were-doing

    Empathic Marketing with Jason Swenk

    Play Episode Listen Later Apr 23, 2020 24:39


    Jason Swenk shares his thoughts on empathic marketing during COVID-19. 

    COVID-19's Impact on The Oil & Gas Industry with Christine Mathers

    Play Episode Listen Later Apr 16, 2020 27:28


    COVID-19's impact on the Oil & Gas Industry with Christine Mathers

    Positioning your message during COVID-19 with Allyson Johnson, APR

    Play Episode Listen Later Apr 7, 2020 35:24


    Allyson Johnson, APR from BLASTmedia shares her advice for positing your message during COVID-19.

    How To Job Search In A Virtual Environment with Kat Howerton

    Play Episode Listen Later Mar 30, 2020 33:45


    Kat Howerton, the Brand Manager at The Creative Group, shares her do's and don't for virtual job searching. 

    How To Win An AMA Crystal Award (Part 2)

    Play Episode Listen Later Feb 26, 2020 29:36


    How To Win An AMA Crystal Award (Part 2)

    How To Win An AMA Crystal Award (Part 1)

    Play Episode Listen Later Feb 25, 2020 26:24


    How to win an AMA Houston Crystal Award (Part 1)

    Top 10 Things Every Marketer Needs To Be Thinking About in 2020

    Play Episode Listen Later Feb 25, 2020 41:01


    Top 10 Things Every Marketer Needs To Be Thinking About

    Benefits of joining AMA Houston with Stephen Brent

    Play Episode Listen Later Dec 6, 2019 41:57


    Erika waters sits down with Stephen Brent May from One Foot Over to talk about the benefits of joining AMA Houston.

    How to Advertise on Facebook with Tristen Sutton

    Play Episode Listen Later Nov 22, 2019 23:59


    Erika and Emily sit down with Tristen Sutton, a Facebook Advertising expert who helps entrepreneurs & organizations attract & convert their target clients by providing advertising & marketing strategies using social media, digital marketing, & community marketing tactics.

    Using Video to Market Your Business with Heather Sasser

    Play Episode Listen Later Nov 7, 2019 26:39


    Erika and Emily are joined by Heather Sasser and Jahmal Clemons. Heather will talk about what videos to create, and how to be successful in doing it. Jamal is going to shares more about what is happening inside the academy and how you can be involved.

    Telling Your Brands Story with Brandon Buras

    Play Episode Listen Later Oct 8, 2019 26:59


    Erika and Emily discuss storytelling with this episode’s guest, Executive Director at Hearst Story Studio, Brandon Buras. Brandon starts off by saying that the most common mistake amateur marketers make is talking mostly about themselves. Links: LinkedIn: https://www.linkedin.com/in/bburas Instagram: https://www.instagram.com/travelintexan

    Creating Market Personas with Robin Tooms

    Play Episode Listen Later Oct 7, 2019 28:55


    Erika Waters and Emily Rhodes introduce the podcast as an extension of AMA Houston for those looking for information on upcoming events and initiatives.

    Claim My Edge Podcast

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel