Podcasts about Creative Group

Casandra Matej, President & CEO of Visit Orlando, joins us in today's new episode!

In this episode, host Corey Nathan sits down with Pete Campbell, Creative Director at Wild Card Creative Group and one of the most respected editors and mentors in the trailer industry. From his humble beginnings as a student and babysitter to cutting award-winning trailers and mentoring the next generation of creatives, Pete shares his journey and the craft behind some of the most iconic trailers in Hollywood. What We Discuss: How Pete transitioned from screenwriter to editor to creative director Why WDA was a launching pad for so many successful creatives What it takes to make a trailer that resonates emotionally and commercially Behind-the-scenes insights into campaigns like The Martian, The Post, and Severance How Pete balances creative intuition with collaboration and leadership Episode Highlights: 1:00 – Pete talks about his Mad Men namesake and early days in advertising 4:00 – From Loyola Marymount to babysitting Kevin Williamson's twins 11:00 – Cutting a spec trailer for Kung Fu Hustle and launching a career 16:00 – Why Pete joined AV Squad and how it shaped his creative evolution 26:00 – Creative directing as mentorship, not micromanagement 34:00 – The story behind The Martian trailer and how quiet moments amplify impact 45:00 – Editing The Post and Nick Temple's critical advice 51:00 – The joy of working on The Studio and blending highbrow and madcap comedy 60:00 – Pete's favorite trailers by other editors and what he learned from them Featured Quotes: "Your job as a creative director is to see that 85% and not put your thumbprints all over it." – Pete Campbell "I've had so many moments where I think I'm terrible, and then I pray, and somehow an idea comes that saves the day." – Pete Campbell "Think different. It sounds so easy, but it's one of the hardest things to do in this industry." – Pete Campbell Resources Mentioned: Dead Island Game Trailer: https://youtu.be/2mi5bH0fIxE?si=RMH12502ZTzhMEZV Pete Campbell on LinkedIn: linkedin.com/in/pete-campbell-19629a21  Wild Card Creative Group: www.wildcardcreativegroup.com Our Sponsors:  The Golden Trailer Awards: goldentrailer.com/   Brent Allen Hagel: www.brentallenhagel.com Soundstripe: app.soundstripe.com Call to Action: Please leave us a rating and review:  https://apple.co/3QYy80e You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan. Want to hear how the best in the business craft the world's most exciting movie trailers? Tune in every week to Trailer Geeks and Teaser Gods!

Season 8 of Experience Imagination is here, and our first episode focuses on the importance of diversity when designing successful themed experiences. Join Audrey as she leads the conversation with influential women in the themed entertainment industry and what they've learned through their careers. It's an honor to welcome special guest Jenefer Brown, EVP and Head of Global Products & Experiences at Lionsgate, whom we had the pleasure of working with when The Hunger Games was brought to life at MOTIONGATE Dubai. Also joining is our EVP of Marketing and Branding, Toni Caracciolo, who brings over 30 years of experience in the themed entertainment space.    ABOUT THIS PODCAST: "Experience Imagination" is a Themed Entertainment Podcast presented by Falcon's Creative Group, a design studio and media house that works to create immersive experiences around the world. Learn more about us at falconscreativegroup.com   FOLLOW FALCON'S ON SOCIAL: Linkedin: linkedin.com/company/falconscreativegroup/ Instagram: instagram.com/falconscg/  Facebook: facebook.com/falconscreativegroup/  X: x.com/falconscg   The views expressed by our guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

Host Dr. Emily Allen interviews Dr. Sarah Waheed, Assistant Professor of History at USC. Her scholarly expertise is on the history of South Asian Islam and the shaping of Muslim communities across the India-Pakistan divide, and her academic work focuses on gender and memory as well as transregional global histories. Dr. Sarah Waheed is also one of the lead directors of The Muslim South, a USC Humanities Collaborative sponsored Research and Creative Group. The Muslim South is an initiative that highlights the deep roots of Islam in the US South while also documenting the pasts and presents of growing Muslim immigrant communities in the region, by recording oral histories as well as organizing events in South Carolina and beyond.Follow us on Take on the South socials!https://linktr.ee/sostatuscTranscript

In this episode of Business Ninjas, Andrew sits down with Melissa Van Dyke, Senior Vice President of Integrated Marketing and Innovation at Creative Group, to explore their behavioral science-based strategies in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. They discuss how Creative Group crafts meaningful experiences that drive company success by focusing on the people behind the businesses. Clients praise Creative Group's exceptional relationship-building skills, reflected in their impressive 99% customer retention rate.Creative Group designs experiences that help individuals reach their potential through impactful events, travel, recognition, and incentives. With over 50 years of expertise, they specialize in creating strategic programs that inspire performance, foster connections, and drive business success. Their client-centric approach ensures tailored solutions that align with organizational goals, making every event and incentive program a powerful tool for engagement and growth.Discover more about their innovative approach at creativegroupinc.com.Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

We're kicking off the year with theme park LEGEND Bob Ward, in an all-new episode of Experience Imagination! With an illustrious 50-year career, including co-founding Universal Creative and earning the THEA Lifetime Achievement Award, Bob has shaped some of the most iconic destinations and attractions worldwide.

What's it like attending the premier event of the attractions industry?

Lights, camera, action!

We have another theme park titan in the house! Bob Weis, former President of Walt Disney Imagineering joins us for our all-new podcast episode—out now! Give a listen to "Behind the Curtain with Bob Weis" for an insightful chat between him and our CEO Cecil D. Magpuri.    ABOUT THIS PODCAST: "Experience Imagination" is a Themed Entertainment Podcast presented by Falcon's Creative Group, a design studio and media house that works to create immersive experiences around the world. Learn more about us at falconscreativegroup.com   FOLLOW FALCON'S ON SOCIAL: Linkedin: linkedin.com/company/falconscreativegroup/ Instagram: instagram.com/falconscg/  Facebook: facebook.com/falconscreativegroup/  X: x.com/falconscg   The views expressed by our guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

We are excited to bring you another episode dedicated to answering student questions! This time, we're thrilled to feature students from Ringling College of Art & Design's Entertainment Design program. Jamie DeRuyter, the program's department head, helped us gather questions that several of our Falcon's answered. Whether you're interested in theme parks, exhibitions, or immersive experiences, the advice from our team will provide valuable insight on how to be a successful themed entertainment professional. Turn it up and give it a listen!

Uncover the emotional psychology that makes attractions so thrilling and captivating in our all-new podcast episode.

In this episode of The Influence Factor, host Alessandro Bogliari interviews Tiffany Hardin, Founder and CEO of Gild Creative Group. They discuss her journey in influencer marketing and the significance of sustainability in the industry. Tiffany emphasizes that creators should have a clear vision, establish solid operational structures, and prioritize financial management. She advises influencers to consider the overall value and benefits of partnerships when negotiating prices. For brands, she highlights the importance of creating a supportive environment for creators and being clear about goals and KPIs. Tiffany believes the future of influencer marketing hinges on creators' commitment to their craft and the human connection brands bring to the relationship.

We're serving up something delicious for this month's podcast episode!

This new episode is all about ✨FANDOM!✨ We are joined by three experts in the field, to talk through the impact and importance of fandom in themed entertainment. Our special guests are Jeff Gomez, co-founder and CEO of Starlight Runner Entertainment, and Gary Pope, co-founder of Kids Industries, joined by our EVP of Creative Development Eric Calderon. Give it a listen!   ABOUT THIS PODCAST: "Experience Imagination" is a Themed Entertainment Podcast presented by Falcon's Creative Group, a design studio and media house that works to create immersive experiences around the world. Learn more about us at falconscreativegroup.com   FOLLOW FALCON'S ON SOCIAL: Linkedin: linkedin.com/company/falconscreativegroup/ Instagram: instagram.com/falconscg/  Facebook: facebook.com/falconscreativegroup/  X: x.com/falconscg   The views expressed by our guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

Ever wonder how your favorite animated characters come to life? Check out this podcast episode to learn all about the character animation process with our Falcon's team! This month we are having a conversation with two of our talented animators, John Tamoria and Alexis Lariscy, as well as our Creative Director Patrick Finley.   ABOUT THIS PODCAST: "Experience Imagination" is a Themed Entertainment Podcast presented by Falcon's Creative Group, a design studio and media house that works to create immersive experiences around the world. Learn more about us at falconscreativegroup.com   FOLLOW FALCON'S ON SOCIAL: Linkedin: linkedin.com/company/falconscreativegroup/ Instagram: instagram.com/falconscg/  Facebook: facebook.com/falconscreativegroup/  X: x.com/falconscg   The views expressed by our guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

In this episode of a, host Russ Perry is joined by Ivonne Kinser, Founder and CEO of Vantage Creative Group. Together, they discuss Ivonne's journey to becoming the "Avocado Queen," how to conquer fear and overcome creative paralysis, and the importance of embracing your true creative self.

Corporate Juggernaut...Janet Traphagen, President of Creative Group, Inc. is a trailblazing force of corporate events. She shares three strategies for leading and creating unforgettable moments for your team and customers.With over three decades of honing her craft alongside global corporate powerhouses, Janet's expertise is unparalleled in the industry.She also shares the blueprint for event excellence and what sets remarkable events apart from the rest. Before your next corporate gathering, this is mandatory listen.It's a true masterclass!---Creative Group has been “motivating people since 1970. As a performance improvement company”, they specialize in engagement, incentive and recognition solutions, and end-to-end meetings and event management. ---LinkedIn Profile https://www.linkedin.com/in/janettraphagen/Company Link: https://www.creativegroupinc.com/You'll also discover...Why “You don't have to get ready if you stay ready.”Her Most Memorable Corporate Event.CEO Tips for Creating Your Most Engaging Event.What Leaders Should Hire For.Harnessing the Power of Masculine and Feminine Leadership Energy.How to Use AI to Improve Your Meeting.-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter

Title: Chase Scenes and Conversation Machines  (ft. Russell Reich | Chief Creative Officer | ADM Creative GroupGuest Bio:An award-winning leader in experiential and event marketing, Russell has an extensive background in both digital and theatrical development and has directed major events and experiences for many of the world's best-known brands. Russell has served as a Chief Strategy Officer, a Chief Creative Officer, and a Visiting Artist in Residence at Harvard University.Opening Quote"We do advocate for communications beyond what happens at the event because we've all seen the studies, we've all seen the science about the drop off in what people remember, and there's a lot of energy, there's a lot of effort, there's a lot of investment that goes into events, and it's important to support that and continue the results that you achieve."Summary:In this insightful episode, host Scott Bloom welcomes Russell Reich, a seasoned expert in the event industry and creative extraordinaire.  They begin with a look at how ADM Creative Group crafts epic conversation starters that keep the chit-chat going long after the event. ADM calls those starters “conversation machines” for client engagement.  He explains that these machines have one output, and that is to prompt, generate, and support a particular kind of conversation over an extended period of time… otherwise known as sustainable events.As the conversation deepens, Reich remarks on the stifling effects of corporate influences on event storytelling. He encourages embracing tension and conflict to create more engaging narratives within the corporate structure. He refers to those moments as “chase scenes,” which, of course, further prompts an exploratory discussion about how this approach enhances client relationships and produces solid results.There's more. Emphasizing the importance of emotional leadership, Reich shares insights on helping executives overcome their fear of vulnerability during presentations, noting the audience's appreciation for speakers who step out of their comfort zones. On that note, Reich delves into the art of presentation, offering methods to make executives more at ease on stage and maintaining audience engagement through innovative formats.He also underscores active listening and theme-centered messaging as pivotal to creating memorable and impactful events.Wrapping up, leadership principles are broached, with Russell underscoring the value of empowering others through curiosity and open collaboration, rounding off a comprehensive episode that fuses the best of event creativity, organizational strategy, and leadership philosophy … leading, of course, to … No More Bad Events.HIRE THEM TO SPEAK:Follow Russell Reich:Russell's Linkedin BioFollow Scott Bloom:eSpeakers BioFollow eSpeakers:eSpeakers MarketplaceABOUT NO MORE BAD EVENTS:Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you'll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world's most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events. Learn more at: nomorebadevents.comABOUT THE HOST:A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he's explored what makes people tick and has written a book (albeit a farce) on how to get through life. He's uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn't like to laugh? Learn more about Scott: scottbloomconnects.comPRODUCED BY eSpeakers:When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often. eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals worldwide connect directly with speakers for great engagements. Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.Learn more at: eSpeakers.comSHOW CREDITS:Scott Bloom: Host | scottbloomconnects.comJoe Heaps: eSpeakers | jheaps@eSpeakers.com

Find out what it takes to design a revolutionary, story-driven, eco-friendly, themed entertainment experience like Qiddiya's landmark water theme park, currently under construction near Riyadh, Saudi Arabia. The water theme park will be a marquee attraction in Qiddiya City, a massive entertainment, cultural, and residential development that will also be home to the world's first Dragon Ball Theme Park. The year-round park is a real game-changer. Nothing like it has ever been attempted before. It will alter our thinking about what a water park, or a theme park, for that matter, should look and feel like.   ABOUT THIS PODCAST: "Experience Imagination" is a Themed Entertainment Podcast presented by Falcon's Creative Group, a design studio and media house that works to create immersive experiences around the world. Learn more about us at falconscreativegroup.com   FOLLOW FALCON'S ON SOCIAL: Twitter: twitter.com/falconscg  Facebook: www.facebook.com/falconscreativegroup/  Linkedin: https://www.linkedin.com/company/falcon's-treehouse-llc Instagram: https://www.instagram.com/falconscg/    The views expressed by our guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

Celebrating Powerhouse Women salutes and recognizes women who are making an impact, whether it's in business, philanthropy, public service, or elsewhere. Pam Ledbetter/Accent Creative Group Pam Ledbetter is the Founder and President of Accent Creative Group. She’s a mother, best friend, board member, marketing genius, entrepreneur extraordinaire, as well as so darn genuine all at […] The post Pam Ledbetter, Founder and President for Accent Creative Group appeared first on Business RadioX ®.

Celebrating Powerhouse Women salutes and recognizes women who are making an impact, whether it's in business, philanthropy, public service, or elsewhere. Pam Ledbetter/Accent Creative Group Pam Ledbetter is the Founder and President of Accent Creative Group. She’s a mother, best friend, board member, marketing genius, entrepreneur extraordinaire, as well as so darn genuine all at […]

Dive into the world of themed entertainment education on our latest #podcast episode!

Join us in this captivating episode as we sit down with Jay Johnson, an acclaimed speaker, trainer, and expert in behavioral intelligence. With a career spanning across continents, Jay has dedicated his life to helping individuals and organizations unlock their true potential through the mastery of behavioral science. In our discussion, we dive into the core of why behavior is the ultimate key to achieving success and failure in all aspects of life. Jay shares his expertise on how to refine leadership qualities, enhance personal growth, and drive organizational success through intelligent behavioral practices. We also explore the Behavioral Elements Program and Assessment, revealing how these tools can lead to significant personal and professional transformation. Whether you're looking to improve your interpersonal skills, boost your business performance, or simply understand the nuances of human behavior, this episode with Jay Johnson offers invaluable wisdom and guidance. To connect with Jay, visit his website: https://www.coeuscreativegroup.com/ Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Thank you to our sponsor, CityVest: https://bit.ly/37AOgkp Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: ⁠https://financial-freedom-for-physicians.ck.page/b4622e816d⁠ Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Join our Patreon Community: https://www.patreon.com/user?u=87512799 Join our Spotify Community: ⁠https://podcasters.spotify.com/pod/show/christopher-loo/subscribe⁠ Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2024

Step into the world of theme park influencers with our new podcast episode, "Influencing the Theme Park Community," with special guests Cole Brown from Park Pros and Ryan Williams from Parkineer! Tune in to hear all about their adventures as theme park content creators. From capturing the pulse-pounding excitement of thrill rides to giving the inside scoop on theme parks and attractions, their content shares top tips to help you make the most out of your park visits!   ABOUT THIS PODCAST: "Experience Imagination" is a Themed Entertainment Podcast presented by Falcon's Creative Group, a design studio and media house that works to create immersive experiences around the world. Learn more about us at falconscreativegroup.com   FOLLOW FALCON'S ON SOCIAL: Twitter: twitter.com/falconscg  Facebook: www.facebook.com/falconscreativegroup/  Linkedin: https://www.linkedin.com/company/falcon's-treehouse-llc Instagram: https://www.instagram.com/falconscg/ 

(Season 8 is in partnership with ADCOLOR. ADCOLOR champions diversity and inclusion in creative industries.) Tiffany Hardin is an award-winning executive marketer, investor, and educator. Hardin is the CEO & founder of Gild Creative Group (GCG), an influencer marketing agency delivering strategy for brands that desire meaningful influencer/talent integrations for campaigns on and offline. She is known to help create and share culturally relevant stories to build meaningful connections that drive trust, awareness, and impact. Some client work has included brands such as Hulu, Onyx, Black Girl in Om, Victoria's Secret, Airbnb, WeWork, Microsoft & Target.As an early pioneer in the mid-00s of the influencer marketing industry, Tiffany has been at the forefront of social branded content helping lead curious brands on the power of leveraging talent-driven platforms. As a “culture A&R,” Tiffany can trend forecast to see the waves of culture shift and support her clients in anticipating the wave versus reacting or getting caught in the rip tide.Tiffany's commitment to educating and creating pathways for the next generation of mindful leaders is illustrated in how she shows up in and for her industry in classrooms and media. Hardin has taught Capstone and Partnership courses at NYU's Tisch and Stern Schools, guest mentored and lectured at AWS Impact Accelerator for Women, and been a featured lecturer for Billboard's Music Industry Essentials Online Certificate Program. She is also a powerful speaker, contributing to stages at SXSW and Adcolor & Advertising Week. Further, she advocates for those seeking an alternative to “hustle culture,” providing the professional development curriculum and lifestyle brand Conscious Hustler™. Currently, Tiffany is building a tech startup, Represent, to support creators at every stage of their careers, leveraging tech-enabled tools and an expert marketplace of professionals.Additionally, Tiffany has served as a Board member, advisor, or member of community organizations like AdColor, Harlem's Fashion Row, Heal Haus, Be Well Schools, YWCA, and Nashville Repertory Theater.

New year, new season, new TRENDS!

“Enjoy the journey, take stock in how you're learning, how you're building your experience, your brand. It's that openness and that patience that actually creates the opportunities for exponential success.” Andrew Swinand is the CEO of the Creative Group across all Publicis agencies, as well as the CEO of Leo Burnett As CEO, Andrew leads the agency by emphasizing the power of transparency in regards to data, and balances that with the creativity needed to drive businesses forward for clients. He was also the founder and CEO of marketing startup, The Abundancy, and co-founded its holding company Abundant Venture Partners (AVP), an incubator focused on building media and healthcare companies. Prior to that, he was president of Starcom MediaVest Group, the world's largest media agency. He also proudly served his country as a platoon leader in the U.S. Army. Andrew has been recognized by Advertising Age as a "Media Maven," and was inducted into the American Advertising Federation Hall of Achievement in 2008. Andrew has founded 9 companies, with 7 exits. And even worked on the Reflect Brand at P&G. You'll enjoy this candid conversation about focusing on problems to solve, cultivating a curious soul, and practicing kind leadership.

The IAAPA Expo has a reputation as "the expo of fun," with all of its thrilling rides and delicious treats to try out. This year, we interviewed several themed entertainment superstars directly on the show floor. Listen to an all-new podcast episode of #ExperienceImagination to get to know some of the industry's biggest names including Sally Dark Rides, Christie Digital, ProSlide Technology, Zamperla, Electrosonic, and Mack Rides.   ABOUT THIS PODCAST: "Experience Imagination" is a Themed Entertainment Podcast presented by Falcon's Creative Group, a design studio and media house that works to create immersive experiences around the world. Learn more about us at falconscreativegroup.com   FOLLOW FALCON'S ON SOCIAL: Twitter: twitter.com/falconscg  Facebook: www.facebook.com/falconscreativegroup/  Linkedin: https://www.linkedin.com/company/falcon's-treehouse-llc Instagram: https://www.instagram.com/falconscg/ 

Shelly Hoffman, Partner and Executive VP at Marbury Creative Group emphasizes that branding and messaging in the healthcare industry increasingly focus on problem-solving and emotional messaging. She highlights the value of leveraging written content, audio, video, and podcasts to disseminate information to target audiences. COVID-19 has also changed healthcare and pharma messaging to physicians and patients with a shift to safety, population health, and social determinants of health.  Shelly elaborates, "We're a brand-building marketing agency on a mission to simplify things for our clients. So whether that's from a messaging and positioning standpoint, trying to make things that can be complicated simple, or from a media and campaign standpoint, trying to make sure our clients understand results and everything from an ROI standpoint. So we do work across a lot of different services, including branding, strategy and insights, digital, social, experiential, video, and photography." "Often, on the healthcare side and pharma side specifically, we're very focused on both a B2B and B2C standpoint. So often, it's physicians, or it might be an OR manager that's making purchase decisions. So targeting is very important, and understanding the personas of those who make decisions from a behavior standpoint. So, we try to focus a little bit more on psychographics versus even demographics because people are at different points when making that purchasing decision. But on the pharma side, we're getting pretty detailed in terms of the targeting around NPI numbers to get in front of those exact types of physicians." #MarburyCreativeGroup #MarketingAgency #DigitalMarketing #HealthcareMarketing #HealthcareMarketingCampaigns marburycreativegroup.com Listen to the podcast here

Shelly Hoffman, Partner and Executive VP at Marbury Creative Group emphasizes that branding and messaging in the healthcare industry increasingly focus on problem-solving and emotional messaging. She highlights the value of leveraging written content, audio, video, and podcasts to disseminate information to target audiences. COVID-19 has also changed healthcare and pharma messaging to physicians and patients with a shift to safety, population health, and social determinants of health.  Shelly elaborates, "We're a brand-building marketing agency on a mission to simplify things for our clients. So whether that's from a messaging and positioning standpoint, trying to make things that can be complicated simple, or from a media and campaign standpoint, trying to make sure our clients understand results and everything from an ROI standpoint. So we do work across a lot of different services, including branding, strategy and insights, digital, social, experiential, video, and photography." "Often, on the healthcare side and pharma side specifically, we're very focused on both a B2B and B2C standpoint. So often, it's physicians, or it might be an OR manager that's making purchase decisions. So targeting is very important, and understanding the personas of those who make decisions from a behavior standpoint. So, we try to focus a little bit more on psychographics versus even demographics because people are at different points when making that purchasing decision. But on the pharma side, we're getting pretty detailed in terms of the targeting around NPI numbers to get in front of those exact types of physicians." #MarburyCreativeGroup #MarketingAgency #DigitalMarketing #HealthcareMarketing #HealthcareMarketingCampaigns marburycreativegroup.com Download the transcript here

Each member of the Falcon's team has a unique story of how they started their career in themed entertainment. This episode takes a closer look at some of those journeys through a collection of brief interviews that give insight on professional influences, turning points in careers, advice for breaking into the industry, and more.   ABOUT THIS PODCAST: "Experience Imagination" is a Themed Entertainment Podcast presented by Falcon's Creative Group, a design studio and media house that works to create immersive experiences around the world. Learn more about us at falconscreativegroup.com   FOLLOW FALCON'S ON SOCIAL: Twitter:  https://www.twitter.com/falconscg  Facebook:  https://www.facebook.com/falconscreativegroup/  Linkedin: https://www.linkedin.com/company/falcon's-treehouse-llc Instagram: https://www.instagram.com/falconscg/   

Have you ever wondered what all the fuss is about with Comic-Con, or what the audiovisual pros discuss at InfoComm, or what happens when thousands of game developers meet up at GDC? Well then you're in luck! On this episode of Experience Imagination, we're learning from three of our Falcon's team members what it means to attend some of the entertainment industry's most popular events.    ABOUT THIS PODCAST: "Experience Imagination" is a Themed Entertainment Podcast presented by Falcon's Creative Group, a design studio and media house that works to create immersive experiences around the world. Learn more about us at falconscreativegroup.com   FOLLOW FALCON'S ON SOCIAL: Twitter: twitter.com/falconscg  Facebook: facebook.com/falconscreativegroup/  Linkedin: https://www.linkedin.com/company/falcon's-treehouse-llc Instagram: https://www.instagram.com/falconscg/ 

In this episode, we had a conversation with Julie Kagy, director of operations for the Exhibition Services & Contractors Association (ESCA) and Bill McGlade, president of epIQ Creative Group, about their experience in working together as partners on marketing. They shared advice and lessons learned after partnering now for more than one year.  Kagy shared insight on what it was like to put together an RFP, evaluate vendors, hone in on the scope of the association's needs, get buy-in on budgeting and execute the strategy with an outside partner. McGlade talked about developing the strategy, prioritizing the client's needs, rebranding an ESCA product, establishing benchmarks, sharing thought leadership, driving engagement and marketing business-to-person. The results: Attendance at ESCA's Summer Education Conference 2023 was up 13%, and social interactions increased 344% year over year. Here are a few marketing samples: Podcast host Danica Tormohlen also shared the top five new stories from Trade Show News Network, Exhibit News Now and Corporate Event News that were published in the first half of August 2023. Our guests ESCA's Julie Kagy After graduating from Purdue University Northwest, Kagy started her career at the Ritz-Carlton Four Seasons Chicago. The hotel was awarded Top North American Hotel by Conde Nast Traveler four times during her tenure. Taking these customer service skills, she began her career in the tradeshow industry with GES. During her 12-year tenure with GES, she held various roles, such as Exhibitor Services Manager, Director of Account Management and Vice President of National Account Management.  She has been Director of Operations with the Exhibition Services and Contractors Association (ESCA) since 2015. It's a role she truly loves as she gets to work on a vast scale with key industry leaders, working to shape the future of the trade show industry.  epIQ Creative Group's Bill McGlade McGlade is the co-owner and President of both epiQ Creative Group and Community Leaders Institute. He has spent 17 years embracing the ever-changing world of nonprofits, associations, events, community, marketing and sales. With a proven track record of successfully selling three companies and acquiring two more, he has a knack for transforming a lean team with a limited budget into a powerhouse that scales 5 to 10 times. McGlade received the  2017 IAEE Young Professional of the Year award. He's been a speaker and presenter at a number of events and conferences, including IMEX Frankfurt, IMEX America, IAEE, ASAE, PCMA, AMPS and more. Thank you to our sponsor! Zenus What if you could prove your event is working with hard facts and learn how to make it even better? With Zenus's Ethical Vision AI, you can protect your budget and have detailed reporting. Learn how that's all possible at Zenus.AI   

In this episode of #ExperienceImagination, we introduce you to Falcon's first satellite office, Falcon's Creative | Philippines, where we speak with our talented new team members!

 Grammy Award-winning engineer Bruce Hensal joins co-host Jim Myers from the Melrose Center in welcoming guests Rick Morris and Chris Jay. Rick is Director of Sound at Falcon's Creative Group and has led sound design teams for television (Law & Order among his credits) and theme parks.  Chris has enjoyed a long career as a recording, mixing and mastering engineer, with gold records to prove it.  Chris has also worked extensively in the video game industry producing audio content.

In this new #podcast episode, we discuss the topic of brand licensing. A big goal of brand licensing is to reinforce an existing brand's image or bring awareness to a brand that is new to consumers. We have special guests Maura Regan, President of Licensing International, and Michael Connolly, Founder and CEO of Retail Monster to bring insight to this episode's topic!   ABOUT THIS PODCAST: "Experience Imagination" is a Themed Entertainment Podcast presented by Falcon's Creative Group, a design studio and media house that works to create immersive experiences around the world. Learn more about us at falconscreativegroup.com   FOLLOW FALCON'S ON SOCIAL: Twitter: twitter.com/falconscg  Facebook: facebook.com/falconscreativegroup/  Linkedin: linkedin.com/company/falcons-creative-group/ Instagram: instagram.com/falconscg/

In this episode of #ExperienceImagination, we are exploring the topic of transmedia storytelling. We're discussing how Falcon's Beyond has activated the Katmandu IP not only in theme parks, but in other forms of entertainment, specifically a Roblox game, a trading card game, and a mobile game.   ABOUT THIS PODCAST: "Experience Imagination" is a Themed Entertainment Podcast presented by Falcon's Creative Group, a design studio and media house that works to create immersive experiences around the world. Learn more about us at falconscreativegroup.com   FOLLOW FALCON'S ON SOCIAL: Twitter: twitter.com/falconscg  Facebook: facebook.com/falconscreativegroup/  Linkedin: https://www.linkedin.com/company/falcon's-treehouse-llc Instagram: https://www.instagram.com/falconscg/ 

In this episode of #ExperienceImagination, we're conversing with Falcon's new President, Simon Philips, about his new role and experience moving from London to sunny Orlando, Florida. Simon discusses his experience with some of the world's most iconic franchises and how he is going to use his expertise to impact Falcon's.   ABOUT THIS PODCAST: "Experience Imagination" is a Themed Entertainment Podcast presented by Falcon's Creative Group, a design studio and media house that works to create immersive experiences around the world. Learn more about us at falconscreativegroup.com   FOLLOW FALCON'S ON SOCIAL: Twitter: twitter.com/falconscg  Facebook: facebook.com/falconscreativegroup/  Linkedin: https://www.linkedin.com/company/falcon's-treehouse-llc Instagram: https://www.instagram.com/falconscg/ 

Throughout #WomensHistoryMonth, we have enjoyed sharing inspiring stories of women who have made a profound impact in the past or who are currently pushing society forward with their influence. One such individual who is near and dear to our own hearts at Falcon's is Jane Goodall! In honor of Jane's extraordinary life, we are taking a look back at a podcast episode we ran in December of 2020 that focused on the award-winning "Becoming Jane: The Evolution of Dr. Jane Goodall", which debuted at the National Geographic Museum in Washington, DC, in late 2019. Throughout this #podcast episode, you'll learn what it takes to create a transformative guest experience that gives new meaning to the term "immersive storytelling".   ABOUT THIS PODCAST: "Experience Imagination" is a Themed Entertainment Podcast presented by Falcon's Creative Group, a design studio and media house that works to create immersive experiences around the world. Learn more about us at falconscreativegroup.com   FOLLOW FALCON'S ON SOCIAL: Twitter: https://twitter.com/falconscg Facebook: https://www.facebook.com/falconscreativegroup/ Linkedin: https://www.linkedin.com/company/falcon's-treehouse-llc Instagram: https://www.instagram.com/falconscg/ 

In this episode of #ExperienceImagination, we continue a topic we spotlighted in a previous episode, "Building a Culture of Innovation", where we discuss the entrepreneurial growth in Florida and why Orlando particularly, has such a bright future when it comes to growth in technology.   ABOUT THIS PODCAST: "Experience Imagination" is a Themed Entertainment Podcast presented by Falcon's Creative Group, a design studio and media house that works to create immersive experiences around the world. Learn more about us at falconscreativegroup.com   FOLLOW FALCON'S ON SOCIAL: Twitter: twitter.com/falconscg  Facebook: facebook.com/falconscreativegroup/  Linkedin: https://www.linkedin.com/company/falcon's-treehouse-llc Instagram: https://www.instagram.com/falconscg/ 

This episode kicks off the sixth season of #ExperienceImagination by inviting different members of our team to revisit some of their favorite Falcon's memories from the past year. We discuss various projects and what they learned during the process of creating themed entertainment experiences.   ABOUT THIS PODCAST: "Experience Imagination" is a Themed Entertainment Podcast presented by Falcon's Creative Group, a design studio and media house that works to create immersive experiences around the world. Learn more about us at falconscreativegroup.com   FOLLOW FALCON'S ON SOCIAL: Twitter: twitter.com/falconscg  Facebook: facebook.com/falconscreativegroup/  Linkedin: https://www.linkedin.com/company/falcon's-treehouse-llc Instagram: https://www.instagram.com/falconscg/ 

Kern Carter is a published author and writer out to prove that writers are the true superstars of pop culture. Kern dreamed of being a superstar author since he wrote his first book at eight years old. Now Kern have deals with the biggest publishers in the world and am ready to bring that dream to full manifestation. But this has been a journey. Kern self-published his first two books and became a full-time writer while raising his daughter on his own. Kern built a name for his self through blogging and creating a community of readers under a brand he calls CRY. With so many people itching for instant gratification, Kern is a example of playing the long game and having it work out.www.kerncarter.com

This holiday season, we are re-releasing one of our favorite podcast episodes, “Entertainment That Gives Back”!

You just heard about the time that Frank Donner made the painful decision to move back to Los Angeles, momentarily leaving behind his wife, his daughter, and well…me. Yes, you heard that right. Today, we are talking to my Dad: producer, actor, and family man. I've heard bits and pieces of his story before but now we're taking a true deep dive. From working alongside the likes of Mark Ruffalo and Benicio del Toro at the prestigious Stella Adler conservatory, to the Academy Awards for best documentary, to running multinational companies, to starting his own marketing agency BLKBX Creative Group, Frank's journey through Hollywood is certainly a lesson in adaptability. Like the overlapping highways of Los Angeles, Frank's life could have gone in any direction…off any exit…to one of hundreds of vastly different neighborhoods. Yet what if only one route could bring him to the love of his life on a different continent? And what happens if, like Frank, we only have one moment in time to make the right decision? Let's zoom in on this big picture and see Frank's early childhood in Chicago, back when his future was as blank and unmarked as fresh winter snow…

Ever wonder what it takes to open a theme park? There are millions of decisions that get made during the process of designing, building, and opening a theme park. In this episode of Experience Imagination, we are giving our listeners an inside look at the process, from our experience building our own theme park, Katmandu Park | Punta Cana.    ABOUT THIS PODCAST: "Experience Imagination" is a Themed Entertainment Podcast presented by Falcon's Creative Group, a design studio and media house that works to create immersive experiences around the world. Learn more about us at falconscreativegroup.com   FOLLOW FALCON'S ON SOCIAL: Twitter: twitter.com/falconscg  Facebook: facebook.com/falconscreativegroup/  Linkedin: https://www.linkedin.com/company/falcon's-treehouse-llc Instagram: https://www.instagram.com/falconscg/