P is for Profit

As an entrepreneur, you’re focused on making money and growing your business. But, says attorney and best-selling author Garrett Sutton, you can’t forget to protect your money at the same time. He shares asset protection strategies in plain English – no legalese – that you can use to make you don’t lose unnecessarily profits you should be taking home… or even your personal assets.

On this week’s episode of P is for Profit, we speak with Chris Hervochon, a CPA and the owner of Better Way CPA, which provides outsourced accounting and tax preparation services. This episode is all about cash flow and how to improve the cash that your business generates.

John Corcoran is a lawyer turned podcaster and podcast guru who found that his broadcasts served as a great source for clients, referrals, strategic partnerships, and other benefits in his career and life. Now, with his agency Rise 25, John teaches B2B businesses how to use a podcast as a marketing tool that brings in more clients, referral partners, and strategic partners.

In this week’s episode of P is for Profit, we chat with leadership expert and executive coach, John Murphy. John’s focus as a coach is to help improve the performance of teams— thus improving the ROI of one of the largest expenses that many businesses have… which is payroll. “If teams aren’t working the right way, it doesn’t matter how good your strategy is,” says John about the importance of evaluating team performance.

Many digital marketing agencies are “stuck” in specific channels they provide for clients, says Darwin Liu, founder of X Agency. On top of that, they only look at results from that channel. Darwin and his team take a different approach. They measure success by looking at revenue. And they’re what he calls “channel agnostic,” which means they use whatever marketing channels are right for the business. Plus, they strive to get results for as little cost as possible.

On this week’s episode of P is for Profit, we speak with sales expert, Connie Whitman. Connie is the CEO of Whitman and Associates, and is known for her high-energy, passionate, and enthusiastic approach to teaching and coaching. She aims to help business owners and sales teams build powerhouse organizations to achieve their most outrageous goals.

Dan Moore, CEO and co-founder of Vaporware, and his team help turn their clients’ ideas into reality with custom software solutions. They might automate a manual process or help the client provide better service to their customers… or even a completely new service. The result: increased revenues, reduced costs, and sometimes even the re-invention of the way a company does business.

In his consulting business, StructureM, Will Watrous focuses on helping home improvement contractors improve their marketing. But the tools and techniques he shares can improve the profitability of any business. With consumers being bombarded with marketing online and offline from the moment they wake up, Will says companies must find a way to cut through the clutter to survive.

On this week’s P is for Profit, we’re joined by special guest Jonathan Keyser, the Founder and Thought Leader behind Keyser, one of the fastest-growing commercial real estate firms of its kind in the country, serving thousands of companies globally across a wide range of industries. Jonathan is also the best-selling author of You Don’t Have to Be Ruthless to Win and was recently named the Commercial Real Estate Disruptor by USA Today.

In today’s episode, we chat with Larry Ludwig, website developer, marketing expert and CEO of Ludwig Media. Larry specializes in helping companies learn how to use internet marketing to get leads and create better relationships with customers. Working with the internet since the early 90s, when he started his own web development and hosting business, Larry started working for himself when he created Investor Junkie in 2018— which grew from zero traffic to over 300,000 unique visitors per month. It’s evident that Larry’s decades of experience lend to his ability to deliver results for his clients.

On this week’s P is for Profit, we speak with special guest, Michelle Vandepas. Michelle is an expert for entrepreneurs and personal development experts who want to share what they’ve learned with the world by publishing a book. She is the Co-Founder of GracePoint Matrix and GracePoint Publishing, the gold standard in concierge publishing. She is also an esteemed TEDx speaker and TEDx Speaker Coach.

Naira Perez, founder of SpringHill Digital is quite passionate about using digital marketing to help her clients meet their business goals. In fact, she gets quite upset when she sees companies not taking it seriously, wasting time and money on ineffectual marketing… and maybe even harming their brand… because they didn’t have a plan backed by research. They might have the wrong message or are reaching the wrong audience.

In her work as a brand strategist, Susan Meier discovered early on that people form deep emotional connections with the brands they buy. Using her talent as a visual artist, Susan, founder of Susan Meier Studio, has been able to excel in a key part of branding – the design.

On this week’s episode of P is for Profit, we speak with special guest Derick Van Ness. Derick is a wealth strategist and the Founder of Big Life Financial. They focus on removing the mystery and misinformation surrounding money and financial strategy so that business owners can live their biggest lives. This is done by helping business owners create financial systems to optimize the growth and the protection of their money.

On this week’s episode of P Is For Profit, we speak about how your small or medium business can compete with large businesses with seemingly unlimited marketing budgets. We’re joined by special guest Arjun Rai, a marketing expert who’s using data science and artificial intelligence to help business owners grow their digital marketing presence. He is the Founder and CEO of Woofy, a platform developed to create a seamless, smarter, and innovative social media marketing experience while maximizing efficiencies.

Sam Schutte, founder of Unstoppable Software, and his team create custom software applications for healthcare, manufacturing, and engineering businesses. Sam says software like this isn’t a “nice to have”… it’s key to your business’s growth. The impact more efficient, software-driven operations can have on your business is tremendous, helping you reduce costs, be more innovative, and be more profitable.

On this week’s episode of P is for Profit, we speak with Ryan Englin, CEO of Core Matters, and one half of The Blue Collar Culture Podcast. Ryan is a strategic marketing consultant and recruiting marketing expert whose aim is to help businesses recruit more efficiently in order to create the ultimate employee experience.

Using neuro-linguistic program and other strategies, Erik Luhrs targets marketing efforts to your prospects’ subconscious mind to generate more qualified leads. He says most marketing is too “logical,” which makes little sense because people take action based on emotion. But before he gets to that point, he recommends that companies start with a very fundamental element. Something that is required to build a solid foundation. Their brand and positioning.

Search engine optimization, or SEO, is a must-have for any business with a website – and these days that’s just about every business. Stephan Spencer helps clients bring massive traffic (i.e. leads) to their sites using cutting-edge SEO tools and strategies. It’s all about getting on page 1 of the Google results, and that means having the right keywords in place. Exactly how to do that is always changing based on Google’s algorithm. Stephan shares how he stays one step ahead of the game.

Since the Internet has come on the scene, sales strategies have changed drastically. You need a totally new approach to how you speak to prospects, says Liz J. Simpson, founder of Stimulyst. You must use digital marketing to establish authority in your niche and spur business development that creates high-value relationships.

In this episode of P is For Profit, we sit down with a branding strategist who says a proven threestep unlimited impact process will help you get clear, get noticed, and get paid. Our very special guest is Gretchen Cawthon! Gretchen is a marketing and branding expert who has worked with countless entrepreneurs from former pro athletes to trained physicians to TV personalities. Gretchen is also the co-founder of Left Right Labs— a fun play on words to show both her and her co-founder’s strengths in the business.

As an entrepreneur, it’s easy to think that spending a lot of time on your business will translate into success. But being busy doesn’t mean you actually get anything done, says Geoff Woods, VP of The ONE Thing and host of the The ONE Thing podcast (one of the top 5% of podcasts on the globe).

In this episode of P is for Profit, we talk to a serial entrepreneur about how business owners can master their goals, achieve a mindset for success, and build remarkable businesses and lives— with very special guest Jennifer Dawn. Jennifer has grown several multi-million dollar businesses and is a successful speaker and author. Jennifer spends her time working with clients to help them reach their goals.

Is stress and overwhelm making you feel like a slave to your business? Are you working hard… but it’s not just growing like you want it to? In her conversation with special guest host Oscar Duran, Wendy Tadokoro of Organising Works says you can work less and make more money by implementing systems that anybody can use to run your business… and even take it to the next level.

In today’s episode of P is for Profit, we’re going to talk to a business expert who says that learning marketing is hard, but not learning marketing is harder. We’ll sit down with Dan Kuschell— business and marketing expert who helps businesses grow leads, sales, and profits so that you can have a bigger impact, reach more people, and have more of a contribution.

In today’s episode of P is for Profit, we chat with Dov Gordon— The Alchemist Entrepreneur. Dov is also a marketing expert who says that people don’t buy what’s best for them, they buy what's best marketed to them. Dov helps consultants, coaches, and entrepreneurs develop a consistent flow of their ideal clients.

In this episode of P is for Profit, we chat with Jim Padilla— sales expert and owner of Gain The Edge. Jim spends his time helping businesses find and build heart-centered sales teams. Our conversation with Jim is very valuable because as you know, sales are the lifeblood of a business. And, during these unprecedented times, a lot of business owners are struggling. If you’re one of them (and even if you’re not), you don’t want to miss this!

In this episode of P is for Profit we’re sitting down with Tracy Enos, a marketing and LinkedIn expert. Tracy has consulted with thousands of business owners and sales teams on how to use LinkedIn to generate leads and become the authority in their industry, while in turn staying front of mind with their clients.

Today’s guest is Nina Cooke, a business coach, who says her superpower is digging deep to find the root cause of why business owners are struggling and then helps them take steps to overcome it so they can experience richer, freer and easier lives. “And in business, you can get tangible results. When you start showing up, when you start putting your marketing out there, when you start making offers,” says Nina, about how and why she got started.

In this episode of P is for Profit, we sit down with the Queen of Cold Calling, Wendy Weiss. Wendy is an expert on prospecting, including lead generation, cold calling, and new business development. You’re in for an exciting episode with lots of information! “I work with business owners that want to double or triple their revenue… So, they're doubling and tripling the number of qualified opportunities that they can uncover. And then with a corresponding increase in revenue down the line, and they're also shortening their sales cycles by 30% to 40%” says Wendy about how she helps entrepreneurs.

In this episode, we’re going to talk about how to get more income without much extra effort while we welcome Jeremy Streten to the show. Jeremy is a business attorney who helps business owners improve their income by bringing them through what he calls the Business Legal Lifecycle.

What can delay a startup… derail growth… or even cause a small business to implode? There are a lot of factors, says business coach Scott Beebe, but it boils down to submitting – usually unwillingly – to the chaos of business.

In today’s episode, we sit down with Giuseppe Grammatico-- a franchise veteran who has worked on every side of franchising. From owning franchises to working with franchise owners to helping others use franchising as a way to escape the corporate grind… he’s done it all. “And, after all those years, I just felt like I wasn’t moving anywhere,” says Guiseppe, when asked about how he got started in franchising. Giuseppe then moves on to talk about how he knew a traditional business model wasn’t for him.

When it comes down to it, your success in business is about people, notes Michael Roderick. Your customers and clients. Your business partners. The people you know who will refer you to others. You can’t take these relationships for granted if you hope to leverage them to help grow your venture. You have to develop them… cultivate them. But that doesn’t mean flooding social media with posts and comments, cold emailing potential partners, or handing out your business card.

In today’s episode, we sit down with Sarah Santacroce. With a move from Switzerland to sunny California, she quit her day job and became a marketing expert who helps business owners have anxiety-free marketing.

In today’s episode, we sit down with digital marketing expert, Shane Barker. Shane has helped Fortune 500 companies, celebrities, and various business owners create a digital marketing strategy that grows their business. Pumping as much free content into the digital space as you can, says Shane, is among the absolute most powerful strategies to getting a leg up on the competition.

In today’s episode, we sit down with Deb Calvertー president of People First Productivity Solutions, who are all about getting people connected and engaged. From team members to business owners, they do it all. “Ultimately, the engagement of people and the knowledge they have that you are someone who can help them develop and reach their own goals and potential, all of that is really bonding,” says Deb when asked why she does what she does.

In today’s episode, we chat with serial entrepreneur, marketing and business strategist, and speaker, Bert Martinez. Bert helps business owners create measurable results in as little as 48 hours. “Like a lot of entrepreneurs, I thought I could do it better,” says Bert on the topic of how he got started as an entrepreneur. “I wanted to do well enough to forge a trail for myself and my family.”

In today’s episode, we find out how and when you should pivot in order to have a breakthrough with your business, and... what it takes to build and keep a strong and healthy business. Our guest, Lori Michele Leavitt, is a growth and leadership coach who helps businesses get and stay strong.

In today’s episode, we chat with Laura Posey. Laura is the founder of Simple Success Plans-- a company that helps other business owners create a perfectly customized plan to build their dream business all on just one sheet of paper. Laura left the corporate world after feeling like she asked too many questions and was unmanageable. She started Simple Success Plans in order to do what she loves the most… helping business owners.

Do you want to sell your business someday? Or, pass it on to the next generation? Do you fear it might just shut down when you leave? If you’re already profitable and thriving, you’re moving in the right direction. But it might surprise you to learn that it’s not enough. As business coach and consultant Christian Muntean says, “A profitable business isn’t necessarily attractive to a potential investor.”

Common wisdom in the eCommerce world is that if you want to increase your revenues, you need to “buy” more traffic with paid advertising. The thing is, that while that may have worked during the startup phase of the business, it becomes less and less effective with an established business… not to mention more and more expensive, which cuts into your profits.

Just because you’re good at your craft or profession doesn’t mean you can run a successful business. In fact, too many small businesses are forced to shut down, notes author and business consultant, Fred Parrish. Why? Because the owners didn’t understand the financial side of the business, even if they provided great service and had plenty of satisfied customers… not to mention plenty of cash coming in the door.

Many eCommerce entrepreneurs focus mostly on revenue and profit – and cash flow – to gauge the health of their business. Branden Moskwa says that’s just fine… but only the first step. You must also use those numbers to guide your decisions to create even more profitability in the future. One of the ways Branden implements changes that will foster success is by throwing out templates and embracing a customized eCommerce site.

On the surface, referral marketing is pretty simple. You simply have your customers or others– known as affiliates– promote your products and when they make a sale, they get a commission. It’s a great way to add some extra cash in your pocket without extra effort.

You can fly by the seat of your pants with your business for awhile. But soon it’s time to grow up, says retail strategist Salena Knight, or you risk stalled growth, unhappy employees, stress and overwork. She’s a big fan of systems and processes, either automating certain tasks or making them very easy for someone to do. That productivity means making more money while working less.

Despite what the pundits might say, email marketing is still very much a force to be reckoned. For most companies, says Austin Brawner, it’s still the #1 or #2 marketing channel. But that doesn’t mean you can simply build a list and start sending messages. As the CEO of Brand Growth Experts, Austin has seen first-hand that email campaigns today must be super-targeted and strategically thought out to have an impact.

You’ve gone from startup to six or seven figures. Your business is healthy and growing. You’re ready to sell. What next? Just like selling a house, you can’t simply throw up a “For Sale” sign. You have to stage the house for showing, the financials should be in order, and you have to ensure that prospective buyers see value.

People come to your ecommerce website… but they don’t buy. Do you know why? Do you know where along the sales process they fell off? That’s the type of data Jon MacDonald, founder of The Good, tracks as he helps his clients boost their conversion rate, i.e. the percentage of website visitors that actually buy. But too many entrepreneurs are focusing on the wrong metrics and don’t understand how to turn the data into effective action.

Are you so caught up in the day to day of your business that you don’t have time to look closely at your marketing strategy? Could key changes boost conversions… increase traffic…grow sales… exponentially? Get out of the weeds, says Stephen Carl, founder of digital strategy firm Needle Movement. It’s time to take the time to examine your marketing strategy, especially the digital marketing strategy which faces the challenge of ever-changing channels and best practices.

You start a business. You work your butt off, alone, to grow and get profitable. But at some point, says Nathan Hirsch, founder of Freeeup.com, you have to make that first hire. And that, says Nathan, is where many entrepreneurs go wrong. Instead of freeing up their time, they’re busier than ever working in their business instead of on it.